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t’s not unusual to see a range of bottled, readymade, pre-mixed, premade, pre-batched – or however you want to reference them – cocktails on shelves in 2022. With many brands initially dipping their toes into the bottled cocktail sector with the classic highly sought-after espresso martini, many have now branched further afield into the Negroni, Gin Sour and various alternative styles of Martini. Larger format bottled cocktails – which contain between two and 10 servings – are popular and, as consumers continue to search for quality cocktails at home or on-the-go, the bottled cocktail category offers significant opportunities. 12 THE SHOUT NZ – MAY 2022
SHAKING TAILS There are a huge number of international bottled cocktail producers churning out premium offerings over the past few years. The latest being Bacardi – the largest privately held spirits company in the world – which launched its first ready-made cocktail offering, Tails Cocktails, to the offpremise just last month. Originally created for the hospitality industry to offer “a hassle-free solution for serving premium quality cocktails”, the Tails range is made using the Bacardi portfolio of premium brands including Bombay Sapphire, 42Below, Dewar’s and, of course, Bacardi. “Over the last two years, cocktail awareness has boomed as people served up daiquiris, espresso martini cocktails
Over the past two to three years, the bottled or ‘pre-batched’ cocktail category has become increasingly premium and diverse, writes The Shout NZ Editor, Charlotte Cowan.