SPA & CLINIC Volume 84

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Volume 84 2021

aesthetics • medi • wellness

spa

CROWN

INSIDE SYDNEY’S NEW LUXURY DESTINATION

ANATOMY OF A LASER

WHICH DEVICE IS RIGHT FOR YOU?

BITE-SIZE

bliss

WHY 2021 IS ALL ABOUT ‘MINI EXPERIENCES’

MARINE INNOVATION

HOW THALGO’S NEW HYALU-PROCOLLAGÈNE REVERSES THE SIGNS OF AGEING


One Complete Body Sculpting Solution truBody is a complete body sculpting solution to remove fat, rebuild muscle, and renew skin. By pairing the synergistic and complementary truSculpt iD and truSculpt flex technologies, truBody delivers a personalized and comfortable treatment experience with superior results and high patient satisfaction. CONTROLLED ENERGY DELIVERY

• Treat all body and skin types and all fitness levels with no BMI restriction • Increase muscle mass and metabolism while decreasing subcutaneous fat • customisable treatments to enhance body confidence PERSONALIZED EXPERIENCE

• Fully customisable based on patient goals • Treat all body and skin types and all fitness levels with no BMI restriction • Comfortable with no downtime MAXIMUM ROI

• Fast growing market segment • Low cost of consumables • High patient satisfaction • Tap into this exploding $4.9B market

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THE D.O. S . E IS IN THE DETAILS 85,000 lines of code process data from a tablet-led professional skin assessment. 1,227 unique mechanical parts dispense and mix serum. 1,200 rotations per minute yield industrial-quality compounded formulas. 250 subjects clinically tested for product safety, efficacy, or perception. More than 250 combinations of skin traits considered when selecting key ingredients. 22 formula concentrations chosen for their strength to address discolouration and signs of ageing. 9 highly concentrated key ingredients and counting. More than

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UNIQUE FORMULA SELECTED FOR YOUR PATIENT’S SKIN BY YOU

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ACTIVE INGREDIENTS TO COMPENSATE SKIN DEFICIENCIES Brown Algae & Hyaluronic Acids to combat wrinkles, Wakame extract to firm the skin and sculpt the facial contour and Vitamin C to act on Melanin production and the resulting dark spots.

Th e sk in re g a i n s c omfo r t

The skin is re g e nerated

Improved firmness

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SPA+CLINIC aesthetics • medi • wellness

published by BHA MEDIA Pty Ltd A division of The Intermedia Group 41 Bridge Rd, Glebe NSW 2037 ph: 02 9660 2113 fax: 02 9660 4419

managing director Simon Grover

publisher Craig Hawtin-Butcher craig@intermedia.com.au

editor Nadine Dilong ndilong@intermedia.com.au

online editor Sarah Mourtos smourtos@intermedia.com.au

advertising enquiries Kym Cowper ph: +61 2 9660 2113 mob: 0410 570 467 kcowper@intermedia.com.au

graphic designer Leanne Hogbin

subscription enquiries subscriptions@intermedia.com.au To subscribe by credit card call 1800 651 422 or visit www.intermedia.com.au To subscribe by cheque or money order, make cheque/money order payable to: The Intermedia Group Pty Ltd. P.O. Box 55, Glebe, NSW Australia 2037 AUSTRALIA 1 yr (4 issues) $AUD 79.00 inc GST 2yrs (8 issues) $AUD 126.40 inc GST – SAVE 20% 3yrs (12 issues) $AUD 165.90 inc GST – SAVE 30% NEW ZEALAND 1 yr (4 issues) $AUD 100.00 ASIA/PACIFIC 1 yr (4 issues) $AUD 110.00 REST OF WORLD 1 yr (4 issues) $AUD 127.00 Payable in Australian dollars includes air postage Disclaimer: This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information.All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright © 2021 BHA Media Pty Ltd. Environmental Statement: The Intermedia Group takes its Corporate and Social Responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities. As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers. This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody. PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests. The wrapping used in the delivery process of this magazine is 100% biodegradable.

EDITOR’S Letter Welcome to our first issue of 2021. After everything the world had gone through last year, we felt it was time for a fresh start and have given SPA+CLINIC a few cosmetic tweakments. We’ve ‘injected’ (pun fully intended) the pages with a new look and hope you feel informed and inspired to make this your year. We may still have a few bumpy months ahead of us with the pandemic not quite over yet, but I’m sure we can all agree how lucky we are to be in a country that has done an amazing effort at containing the spread of COVID-19, allowing most businesses to operate again. Some spas and clinics have found themselves busier than ever post-lockdown and are looking at expanding their teams (go, you!), so we’ve put together tips on the perfect job ad to make recruiting a little bit easier for you (page 30). It might also be a good time to look at your treatment menu and, without making too many changes, adding some value to your offerings by introducing ‘mini experiences’; read more on page 42. Being part of a highly visual industry, we all appreciate a beautifully designed spa, so I know you’re going to love our first look at Sydney’s newest luxury destination, Crown Spa (page 38). I was lucky to experience one of their indulgent body wraps earlier this year and felt reassured in my belief that there will always be a place for high-touch treatments in the wellness industry. However, more invasive, results-driven treatments are on the

rise, too, so if you’ve been thinking about purchasing a device in 2021 but aren’t quite sure yet which one is right for your clinic, we’re giving you an overview of some of the best laser devices on the market right now on page 62. Finally, I’m happy to announce that our annual B2B event, BEAUTY & SPA Insiders, will be back this year and we are actively working on giving you, our readers, more networking and education opportunities throughout the year as we understand how important face-to-face learning is in our currently ‘Zoomed-out’ society. There is a lot to look forward to in 2021, until then, enjoy this issue and stay safe and healthy.

Nadine Dilong Editor NDILONG@INTERMEDIA.COM.AU

Video

Select the link to watch Nadine talk about this issue.

www.facebook.com/spaclinicmagazine twitter.com/spaandclinic www.instagram.com/spaandclinic www.linkedin.com/company/spaclinic


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Contents

74

23

38 68

COVER STORIES 36 38 42 62

Marine Innovation Queen of Spas Bite-size Bliss Anatomy Of A Laser

ICONS OF INDUSTRY 46 Stefanie Milla, Dermalist 48 Josh Locker, Cryomed Aesthetics

AESTHETICS

INTERIOR 16 Timeless Elegance

50 Looking Back

Take a look at the newly opened Dermal Diary

Melissa Young talks us through her popular back facial treatment

BUSINESS

52 Is There Room For DIY In Our Industry?

20 The End of JobKeeper

What options for financial help does your business have?

23 Broaden Your Horizon

Brow expert Noushin Rahimi explains why training abroad is vital

24 Clients Crossing The Line

Sarah Mourtos explores the at-home-treatment trend

56 Therapist & Injector

How Sarah Hudson and Dr Jack Zoumaras work together

MVT – MY MOST VALUED TREATMENT 58 Prologic Skincare

How to deal with inappropriate client behaviour

TECHNOLOGY

26 Two Of A Kind

62 Anatomy Of A Laser

30 Now Hiring

MEDI

We interview the duo behind North Shore Aesthetics

How to write the perfect job ad

34 Visualise Your Future

Inspiration for your next mood board

SPA HOTSPOT

A compilation of the best lasers on the market

68 Bridging The Gap Between GP And Aesthetics

Dr Nik Davies on his job and trend predictions for 2021

72 Surviving The Pandemic As A Cosmetic Nurse Nurses are pivoting from hospitals to medispas

38 Crown Spa, Sydney

COSMETICS

WELLNESS

78 Squeaky Clean

40 Appropriation or Appreciation?

Does the spa and wellness industry play a role in cultural appropriation?

The best cleansers for a fresh start

80 10 Questions With…

…Judith Martin

On the cover In a little over 50 years, Thalgo, a French brand and family business, has become the world leader in professional marine cosmetics in thalassotherapy centres, clinic, spas and salons. Their DNA is inspired by the five oceans and at the heart of the brand is the science of marine algae, trace elements and minerals combined with expert therapist touch and technical expertise. A results-based sensory pleasure to deliver visible results and enhance wellbeing. Thalgo is partnered with over 12,000 distribution points worldwide and is exclusively distributed in Australia by BLC Cosmetics. BLCCOSMETICS.COM

10 | SPA+CLINIC


85

beyond facial cleansing

A new generation of facial hygiene which provides effective cleansing action, respecting the balance of pH and skin flora, and helping to protect the skin against environmental pollution. Specific textures and active ingredients meet the needs of all skin types.

the element for skincare experts

Advanced Cosmeceuticals | 1800 242 011 advancedcosmeceuticals.com.au


Tried + Tested

TRIED +TESTED

The latest and greatest in the aesthetics industry, tested by the SPA+CLINIC team. BTL EMTONE BTL’s EMTONE promises a visible difference to cellulite using acoustic waves that disrupt and stimulate the skin, boosting circulation and discouraging the collection of fluid that contributes to the bumpy look of cellulite. We tried the treatment at Dr Saras & Co and were pleasantly surprised at how quick it is – in just 24 minutes, both of our thighs had undergone the treatment, which feels hot, but not painful. An electromagnetic pad is applied to our back before our therapist applies a moisturising and cooling agent to the treated area and starts circling the applicator to get the tissue to about 45 degrees. The heat slowly rises, and there is a welcome break at halftime. Afterwards, our thighs are slightly red, plump, and moisturised. Four to six treatments are recommended with improvements over the course of 12 weeks. btlaesthetics.com/au

Clinicals Well-respected skin expert Sia Hendry has formulated her own skincare line, Clinicals, treating all skin types without harmful acids and chemical preservatives. The efficacy is backed by science with the products using two delivery systems to ensure the active ingredients penetrate to the dermis while supporting the epidermal barrier. We tried the Clinicals skincare regime including ‘Clenz’ cleanser, ‘Hydraheal’ hydrating serum, ‘Minc’ Zinc SPF moisturiser, ‘Alleviate’ calming repair serum, and ‘Erase’ resurfacing mask. The products feel luxurious and we love that there is no overpowering smell. The airless pump packaging makes it easy to use and ensures product stability. After using the products for four weeks, we noticed a reduction in redness and congestion, and after eight weeks, our complexion had evened and our skin looked more radiant. clinicals.com.au

Cynosure Vivace If your clients are looking to improve acne scarring, fine lines, pigmentation, or overall skin radiance and texture, then Cynosure Vivace is what they need! Vivace is a 3-in-1 treatment combining the benefits of microneedling, radiofrequency and LED light therapy. The treatment totals about an hour and a half, including the time it takes for the numbing cream to activate. The therapist worked in sections on the face and went over them three times. The pain is tolerable, but the sensation was more intense on the bone or where the cream wasn’t applied as liberally. As the name microneedling would suggest, it does feel like tiny prickles on the skin. The skin is slightly red immediately after the treatment, but no more than it would be after a good workout. This had completely subsided after a few hours, and we are left with a subtle glow. Our skin texture was a little rough and dry for a week following as the skin began to heal, but this cleared up to reveal refreshed and radiant skin. CYNOSUREAUSTRALIA.COM

QED No-rinse Facial The pharmacist-formulated skincare range QED has made a name for itself as the go-to for people with sensitive skin. Now, Founder Shoshana Eisner has taken her skin-supporting services to the next level by offering no-rinse products catering to even the most fragile of skins which can be sensitised by water. We experienced a no-rinse facial at QED Spa in Sydney’s Bellevue Hill and were surprised by our realisation that, even without any water, you can receive an indulgent facial that doesn’t leave behind a mess of wet towels and product waste. Shoshana’s cleansers include nourishing ingredients such as jojoba and green tea, and effortlessly remove makeup and dirt as they are massaged in. Instead of washing the product off with water, you simply wipe the excess away with a face cloth and are left with hydrated skin that doesn’t feel stripped. We love the simplicity! qedskincare.com

skinstitut x myDNA Skinstitut have partnered with myDNA to create a personalised DNA kit that helps to decode your gene information allowing you to make better lifestyle and health decisions. The DNA kit includes a cotton stick to swab the inside of your cheek with for about a minute. You then put your sample in the supplied reply-paid envelope and send it back to the myDNA lab for analysis. About two weeks later, we received an e-mail with a link to our results. A bespoke skincare profile showed us what our main skin concerns are based on our genes, along with product, lifestyle, and professional treatment recommendations. While the test is no substitute for a professional skin analysis as it doesn’t detect skin conditions due to external factors, it did give us some interesting insight into what our individual skin ageing process might look like and how we can counteract our genetic predispositions. The test perfectly complements a thorough skin consult and can help tailor your clients’ skin treatment plans to their specific needs. skinstitut.com 12 | SPA+CLINIC


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OVERHEARD at the GLOBAL WELLNESS SUMMIT The biggest wellness event of the year turned hybrid in 2020, and lead the way towards resetting the world with wellness. Here is a snippet of what wellness experts had to say.

“I was listening to a podcast with the Architect Thomas Heatherway and he was speaking of the power of public spaces and how we need to move away from air-conditioned bubbles that a lot of people have been forced to work in.” – SANDRA BALLENTINE, EDITOR W MAGAZINE

“The emergence of COVID might change our opinions on natural beauty and highlight that natural doesn’t always mean better, especially when safety and shelf-life are concerned.” – JESSICA SMITH, FREELANCE WELLNESS/ BEAUTY TRENDS CONSULTANT, FUTURE FORECASTERS LS:N GLOBAL

“We’ll see more growth in the wellness industry in this decade ahead than we saw in the prior two decades. This is an enormous wave that’s ahead of us.” – RICK STOLLMEYER, FOUNDER MINDBODY

“In 2019, almost 500Mio USD was invested in Femtech, and that is only going to grow […] women’s sexual pleasure, our reproductive health, menopause care, and pelvic floor care – all of this is huge and going to really blossom into 2021.” – CLAIRE MACCORMACK, INDIE BEAUTY MEDIA GROUP

14 | SPA+CLINIC


EVENTS

“We are able to suppress inflammation within a quarter of an hour through breathing manipulation, so why don’t we talk about how to boost our immune system through natural, conscious breathing techniques?” – WIM HOFF, BREATHING EXPERT, AUTHOR AND ATHLETE

“You can’t even know what your potential is because as you move toward it, it expands, and it expands again.” – MARISA PEER, BEST-SELLING AUTHOR AND MOTIVATIONAL SPEAKER

“Self-care is now recognised not so much as something selfish and indulgent – that’s what I think COVID has changed – but a necessity.” – SUSIE ELLIS, CEO GLOBAL WELLNESS INSTITUTE

“Relaxation is not a skill, it is a byproduct [of mindfulness].” – ZEV SUISSA, CHIEF INNOVATION OFFICER, EMINDFUL, INC.

spaandclinic.com.au | 15


TIMELESS

Elegance The newly opened Dermal Diary clinic in North Sydney oozes old world charm.

Custom built

Gummerson Linen Curtains

gummersonfabrics.com.au Temple and Webster

templeandwebster.com.au

Sheridan

sheridan.com.au

Temple and Webster

templeandwebster.com.au

Navy Wool by Temple and Webster

templeandwebster.com.au

16 | SPA+CLINIC

Ikea

ikea.com.au


Interior

Custom designed for The Dermal Diary with a Peony scent

thedermaldiary.com

Freedom

freedom.com.au

Shine Mirrors

shinemirrors.com.au

Bed Bath N’ Table

bedbathntable.com.au

Chloe Bed by Salon Supplies

salonsupplies.net.au

spaandclinic.com.au | 17


interior

A

Facts & Figures

rriving at The Dermal Diary’s newest location takes your breath away even before you enter. The stunning Name: THE DERMAL DIARY renovated Victorian style terrace welcomes you with its crisp white paint and gorgeous black Owner: ISABELLA LONERAGAN columns and flowers in the windows. The style Location: NORTH SYDNEY of owner Isabella Loneragan’s second clinic Size: 120 m2 epitomises the high end experience of having a Treatment Rooms: 4 treatment at The Dermal Diary. Decked out in Staff: 6 the brand’s signature white and navy throughout Interior Inspiration: the building, this chic new space features four EUROPEAN, CLASSIC, treatment rooms, one of which is dedicated to ELEGANCE ‘Healite treatments’, for those who wish to add a little extra onto their facial. With plush navy velvet chairs and luxury treatment beds plus vintage mirrors and exquisite artwork in each room, the space the treatment rooms to allow for the treatments that were required exudes luxury for those wanting to not only be pampered, but first to satisfy our clients’ demand. Our new space is four times as large and foremost receive genuine expertise and a tailored skincare that’s and has a full retail offering compared to our old location which was a synonymous with The Dermal Diary brand and The Dermal Diary’s smaller treatment clinic with no retail space.” Private Collection skin care range. The new bigger location means the As for the design process of the clinic, Loneragan did it herself. team has recently expanded to bring on three additional therapists to “It took about a month of planning and I wanted to emulate what keep up with the incredible demand for The Dermal Diary’s formula I created in my original clinic. I love bold dark navy mixed with the for care and repair of all things skin. soft touches of white, so I based the design around that colour,” “After what’s been a challenging year for the entire skincare industry, she explains. “Knowing where to start is always the hardest part. we are so thrilled to have arrived at this point where we can move into However, I usually start with my chosen theme colour. In my case a bigger space and bring on new therapists. I can’t wait to welcome our it’s my business colour, a deep or French Navy, and then I work from clients to the new space so they can experience it for themselves.” there. I had a builder custom build the reception space, but it was “The demand for treatments over the last five years has grown designed to my needs and specifications. Each room had custom exponentially and with new full time therapists we simply didn’t have vanity spaces and shelving built in too.” Her favourite part of the Victorian terrace clinic is Loneragan’s treatment room upstairs “as it offers both my clients and me everything needed to achieve what our business purpose is – to improve our clients’ self esteem and wellbeing. It’s luxurious, comfortable, cosy and spacious all in one room.” For anyone wanting to renovate their premises, she recommends not to rush things and allocating more time than you think you need “as something ALWAYS runs over, and that makes things stressful if you have clients coming in for treatments on a specific date. Also, make sure you have allocated a generous budget – things always cost more than you think they will and you can tell when things are done on a restricted budget. So better to save for longer and do it properly than do the project and cut corners.” 18 | SPA+CLINIC


ONLINE

SPA+CLINIC ONLINE Find even more information and inspiration for the spa and aesthetics industry by heading to spaandclinic.com.au and following us on social media.

What 's Trending Online?

Why You Should Be Cautious When Patients Request A ‘Fox Eye’

Dr Jospeh Hkeik shows us around ‘Le Petit Saint’

Most Liked On Instagram 9:41 AM

100%

Interior Inspo: BODHI Spa, Cottesloe

S tay in touch! Subscribe to our weekly newsletter to get the latest industry news delivered straight to your inbox. Head to spaandclinic.com.au/newsletter-signup Come follow us on social media for daily updates: Do You Have Shades To Suit All Skin Tones In Your Spa?

Instagram: @spaandclinic Facebook: @spaclinicmagazine LinkedIn: @SPA+CLINIC spaandclinic.com.au | 19


Business

THE END OF JOBKEEPER – NOW WHAT? Bouncing back in 2021 with a little help from the government.

T

here’s no doubt that 2020 was a difficult year for the wellness and beauty industry, with restrictions and lockdowns impacting the services many could offer. The temporary JobKeeper Payment is one of the ways the government has been helping many get through this difficult time. The good news is that this scheme has been extended twice, and now runs through to 28 March 2021, giving you more time to get back on your feet. Even if you weren’t eligible to claim JobKeeper payments before, you may be eligible now if you have experienced a decline in business turnover. You’ll need to show that your business has experienced a decline in turnover in the December 2020 quarter from a comparable period (which would generally be the same time last year). This is called the ‘actual decline in turnover test’. But, to keep it simple – if you were already enrolled for JobKeeper before 28 September 2020, you don’t need to re-enrol. You also don’t need to reassess employee eligibility or ask employees to agree to be nominated by you again.

Change of payment rates One thing that’s different about the second JobKeeper extension is the change to payment rates from 4 January 2021. There are two tiers of payment rates and the amount you can claim for each eligible employee will depend on which rate applies to them. You can claim either $1,000 (Tier 1) or $650 (Tier 2) depending on the hours each eligible employee works. You may have employees on either of these rates. Information on the second JobKeeper payment extension, including eligibility criteria and how to determine what tier rate to claim for your employees can be found on the ATO’s website. Although the JobKeeper payment ends on 28 March 2021, there’s a range of other support available to help you and your business, including the JobMaker Hiring Credit.

JobMaker Hiring Credit The JobMaker Hiring Credit is an incentive for businesses to employ additional young job seekers aged 16–35 years. Under the scheme you can receive payments of up to $200 a week for new positions you create between 7 October 2020 and 6 October 2021, provided you and your employees meet eligibility criteria. You can register for the JobMaker Hiring Credit using ATO online services or the Business Portal, or through your registered tax or BAS agent, at any time until the program closes. If you’re eligible, once 20 | SPA+CLINIC

Fast facts:

• JobKeeper payments will end on March 28, 2021 • You can enrol for the second JobKeeper extension even if you weren’t eligible for the first one • If you’re ineligible for JobKeeper, you may be eligible for the JobMaker Hiring Credit

you’ve registered you can claim JobMaker Hiring Credit for up to 12 months from the start date of any new eligible employees you take on until 6 October 2021. You can make claims every three months from 1 February 2021. While both programs are here to help, you should note that you can’t receive the JobMaker Hiring Credit and JobKeeper payments at the same time. However, if you’re not eligible for the second JobKeeper payment extension or, once the program has ended you decide to employ more staff, the JobMaker Hiring Credit may be available for you. For more information visit ato.gov.au/jobkeeperextension or ato.gov.au/jobmakerhiringcredit


Business

REACH NEW CLIENTS with INSTAGRAM SAVES

I

nstagram is so much more than a social media app. It’s a tool you can strategically use to grow your business, and with the growing features, metrics and expert knowledge available, it’s becoming easier than ever. We all understand the importance of likes, shares and comments, but there is a new metric on our radar; saves. For those unfamiliar with Instagram saves, it’s a function that allows users to save posts. You simply tap on the bookmark symbol on the bottom right corner of a post. It’s pretty straightforward. Unlike likes or comments, these are private and curated in a library with other saved posts. If you have an Instagram business account, you can view the amount of

saves a post receives through insights. If a post has lots of saves, it’s probably worthwhile investigating what made it so popular. Instagram content is fleeting and continually reshuffling, so a post must be valuable if someone is urged to revisit it later. Similarly, Instagram saves are vital if you’re an e-commerce business. Users are increasingly using the app to shop, and your most saved posts indicate what they have their eye on. Moreover, saves impact your position in the algorithm. The like is becoming more of an obsolete tool to measure a post’s success, and this has been evident since Instagram removed them in 2019. Instead, other metrics like comments, shares and

saves are used to determine a post’s value. Instagram is a business too. They want their users to be satisfied with the content they see on the app, and a save is the biggest indication that people are enjoying the content. Hence, they are going to want to push that content first. The people who are saving your Instagram posts are a captivated audience. You are on their radar, and you can create targeted marketing campaigns to heighten this awareness even more. It’s as simple as checking a few boxes when setting up your next campaign. You can find tutorials on how to do this online, and believe us, it’s not hard at all and absolutely worth your time.

KITOMBA DELIVERS REPORTS ON ALL THE KEY INFORMATION YOU NEED TO KNOW. We believe KPIs are important because they represent behaviours, outcomes and experiences that happen in the salon. What Kitomba does brilliantly is it turns experiences into numbers that you can measure and monitor, and it makes it really easy to do that.

Lynden Mason

Director, Vivo Hair & Skin Clinics

www.kitomba.com Talk to us: 1800 161 101


Business

GETTING SMART ABOUT YOUR GOALS Forget about New Year’s Resolutions; instead, focus on tangible business goals. Reflecting on the past year

A

fresh year brings about a fresh perspective, making it the perfect time to reflect on our performance, set new goals for the year, and plan how we’re going to complete them. But in order to really get smart about our goals, we need to understand why they’re important, and how to create them.

You may have an idea of what the past year was like, but to understand what actually happened, you need to look at the numbers. This ensures you’re making informed decisions that are setting up your salon, spa or clinic for success. Your salon software should have a range of reports for you to get a realistic picture of your performance. Some of the important numbers to look at are: • Revenue • Retention (how many of your clients are returning) • Average spend per client • Retail sales • Client revisit period (time between appointments) When setting goals it’s also important to understand where your business stands against its competitors and within the industry. Check to see if your software has a benchmarking feature, that way you automatically have access to all the data you need in order to see how you’re performing and if there are any opportunities to make your business more successful.

Setting your goals The importance of setting good goals When you set out to succeed without a plan, your focus can wane and you can lose sight of your end goal. Setting well thought out goals helps keep your eye on the prize and helps you drive towards what success looks like to you!

Getting your goals right You get as much out of your goals as you’re willing to put in, so it makes sense to dedicate a significant amount of uninterrupted time to them. SMART is a goal setting framework that is simple and easy but ensures you are creating goals that produce results. SMART stands for specific, measurable, achievable, realistic and time-based. But before you get started on your goals, the most important thing to do is look back on your past year’s numbers so you can base your goals on fact, not fiction. 22 | SPA+CLINIC

With the SMART goals framework and your numbers, it’s now time to sit down and set your goals. Just remember that given the events of 2020, it’s important to take lockdowns and restrictions into consideration when analysing last year’s numbers. And if last year’s goals were up-ended, you may want to carry some of those into 2021. When you’re a creatively minded person (as a lot of us are in the hair and beauty industry) it can be intimidating to face the numbers, but with your salon software there to help it’s easy to be able to see a clear picture of how you’re performing. Once you know exactly where you’re at, it’s easy to decide where you want to be and how you can get there. Isabella Castle is part of the Marketing Team at Kitomba Salon and Spa Software. To learn more about how Kitomba can help your business be even more successful in 2021, visit www.kitomba.com or call 1800 161 101.


Broaden YOUR HORIZON Tell me about your qualifications and how you became a brow expert. I never intended on being in the beauty industry. At University, I studied a double major of Marketing and Management. I also studied in Nice, France. I went on to teach English in the Supreme Court of Spain. Returning to Australia I worked in European art galleries. However, eventually our roots catch up to us in life. The art of brows got my attention once again as my mother used to have a salon in the house [where I grew up]. Women would come and go all day long, drinking tea, having their hair and brows done. It was always fascinating. They were all different to one another, all walks of life, yet all wanted the one same thing: Beautiful symmetrical brows. I started to fixate on everyone’s brows and would analyse faces. I wanted to ‘fix’ everyone's brows from a young age.

experiment and know what works best for you. Whereas in AUS we are still limited to our knowledge and experience. I order 70 per cent of my tools and products from overseas.

What would you recommend someone who is just starting out in the industry – how can they perfect their skills? Practise all day and all night. I would be up on a Friday night til 11pm practising on latex. I also value humility. Be humble to others in the industry. No one is your competitor; we are one big team. Focus on your own strengths and you’ll develop them. That will be your advantage. Different brow artists attract different customers, you will find your niche.

How important is it to keep learning and how do you stay up-to-date with the latest techniques and products?

What made you realise that you wanted to go overseas for more training? I always had an interest in the US. From politics to NY fashion. I always like to do things the hard way and aim high. What better place would they know how to do celebrity brows than Beverly Hills, L.A? I wanted to go straight to the source.

How has your overseas training differed from previous education? It’s much more detailed. The range of tools and products you’re exposed to, you can

When it comes to education and training, Australia still has a lot of catching up to do, says Brow expert Noushin Rahimi. Here, she explains how her time in Europe and the US has shaped her career.

Brow artist Noushin Rahimi

Like all trades, you must stay up-to-date. Things evolve and change. Industry standards get higher. Personally, I focus on what they do in the US and Europe in terms of technique. In Australia, we focus on beautiful work space which is also great but internationally they work on product development and that’s super important for results. I never accept what I know, there’s always more, so exploring what’s out there is half the fun. eyecouture.com spaandclinic.com.au | 23


What to do WHEN CLIENTS CROSS THE LINE The client is always right – right? Well, not always. And if a client’s behaviour becomes abusive, it’s integral to have a protocol in place, says Monique Richardson.

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hile every client has the right to be upset or frustrated when there has been a service issue or a treatment that has not met their expectations, there are certain behaviours that should not be tolerated from a client. Part of working in the service industry means having to deal with emotions that can often be diffused with the right techniques. There is a clear line, however, that clients must not cross and certain behaviours exhibited towards team members that should not be tolerated under any circumstances. Unacceptable client conduct includes: • Screaming or shouting • Verbal abuse and swearing • Racial abuse • Sexual harassment or advances • Threats • Violence • Aggression Given the vulnerable position a therapist or receptionist may find themselves in working in such close proximity with clients, the safety, protection and wellbeing 24 | SPA+CLINIC

of the team must always remain the number one priority. Preventing and managing difficult client behaviour and protecting the team can be achieved in a number of ways.

1. Focus on providing a superior client experience Creating a culture of excellence is essential for any spa or aesthetic clinic. Focusing on providing a superior experience throughout the entire client journey can assist in reducing complaints or issues arising. Managing expectations and educating clients on important policies such as cancellation or no-show fees, arriving early to prepare for an appointment or advising of forms that need to be filled out prior to a treatment may assist in mitigating conflict situations.

2. Have clear Service Recovery Processes in place When something goes wrong for a client or if there is a genuine service failure, having a clear service recovery strategy can prevent escalations. It is essential the team are empowered to make a decision to turn the situation around, as this can assist in being able to provide an immediate solution or resolution. Any service failures should be used as an opportunity for learning and to avoid them happening again in the future.


Business

3. The Heat Method An immediate tool the team can use if they are dealing with an angry or upset client is to firstly focus on breathing when they feel the fight or flight response kick in and then employ a technique called the HEAT method. This is used to diffuse a complaining or angry client and involves: H – Hear the client out. Let them vent their frustration and focus on active listening. E – Empathise. Acknowledge their level of emotion with a genuine empathy statement. A – Apologise and ask questions. Use a neutral apology such as “I am sorry that there has been a delay” and then ask questions to resolve their issue. T – Take ownership. Work with the client to come to a resolution. If at any time the client becomes abusive or aggressive, they should be asked to refrain from behaving in such a way and if the behaviour continues, asked to leave the premises. This should happen in accordance with documented guidelines on managing client escalations.

4. Provide training in managing client abuse and aggression Managing difficult client behaviour is a skill and all team members and leaders must be provided with training. Deescalating an abusive or aggressive client is one of the most challenging areas of service and every person that interacts with clients needs to have clarity and confidence in how to manage such situations. Having safety protocols in place as well as scripts the team can use when managing abuse or aggression is critical. Suggested wording and guidelines for responding to abuse whether that is directed through social media, written communication, telephone or face to face interactions ensures the team have confidence on what to say and do even in the most challenging of circumstances. This information must be included in induction training so from the outset, the team are clear on what steps need to be taken should they find themselves faced with abuse or aggression from clients.

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5. Provide leadership support Support from leadership and backing the team is integral to creating a safety culture and one where the team feels fully supported. The team must know if they are in a treatment room and at any time feel unsafe, they can excuse themselves and seek leadership support immediately. If a client exhibits extreme behaviour such as sexual harassment, abuse or aggression, the client needs to be advised they are not welcome to return and de-briefing should be made available. Having training, clear protocols and supportive leadership will ultimately make a significant difference to the team in managing abuse and aggression. Monique Richardson is the author of ‘Managing Difficult Customer Behaviour – A Practical Guide For Confident Conversations’ and is one of Australia’s leading experts in Customer Service and Service Leadership. moniquerichardson.com.au

Contact us at: 1300 759 828 info@awecosmeceuticals.com.au

www.awecosmeceuticals.com.au


Two of a kind

Starting a business with your best friend can be tricky, but for Anne Grobler and Janeen Brown from North Shore Aesthetics, it was a big success. We asked them about their experience of opening a medispa together just before the pandemic hit.

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Business

Anne and Janeen, please tell us what both of you did before opening North Shore Aesthetics. Janeen: I have been in the beauty industry for some time, my main focus primarily the face. In the last few years I worked in TV and film shoots as a cosmetologist. For the last five years, I accepted an educational role at an Australian Academy. Anne: I have been in corporate for the last 20 years working as a Marketing Director in the Insurance Industry. I always had a love for beauty and always had on my list of things to do one day to open an aesthetic clinic.

How did the idea to open an aesthetic clinic together come about? Anne : I took Janeen for her birthday for high tea at Gunners Barracks and planted the seed. Janeen was very excited about the idea and we didn’t stop talking about this dream. Janeen there and then booked us in for Beauty Expo. A few weeks later we attended Beauty Expo and started our research process to identify the right treatments and suppliers for our new business. We both strongly believed and still do that everyone should look and feel their best, and that this should be achieved in the most natural way. That is why we have chosen treatments that are noninvasive, non-surgical and those that give you an immediate result with ongoing improvement. An alternative to injectables. For eight months we received intense training while getting everything ready for the business. We both live on the North Shore and really thought that the area would offer a captive audience for the clinic. And how wonderful being three minutes away from work! We opened our clinic on the 2nd of March 2020 in Gordon. After a great start we had to close due to COVID but luckily managed to open again at the end of May.

North Shore Aesthetics focuses on results-driven treatments

honest feelings. We have different complementary strengths that help us to build a world class clinic.

Has it ever been a problem that you are good friends when working together? Anne: When we went through a stressful period post-COVID, there were a lot of disagreements and we were worried that this will harm our friendship. We both know that arguments and debates are healthy and that we should just be mindful of how to handle them. What we’ve learnt is that you always have to respect each other’s opinions and always be kind and forgiving no matter what the situation is. You also find strategies that ensure both parties operate on a high level. Despite the fact that we have known each other for 12 years we realised we don’t really know each other. So communication and honesty is key. Running a business together is a bit like a marriage – you see the good the bad and the ugly of each other.

Why did you think you would make a good team? Anne: Firstly we are very good friends and have known each other for 12 years. Both of us are immigrants and arrived in Sydney about 13 years ago – we have been family friends all these years, which is something that has been very special as neither of us have family in Sydney. I knew Janeen was the person that I will go the distance with. We have the same work ethic and same values in life and most importantly we had the same expectations on what we want to achieve with our business. We have totally different strengths, which we knew would define our roles and daily tasks and which make us an incredible team. We both love people and absolutely love making a difference in people’s lives. Nothing gives us more joy than a client that walks out full of confidence after they had a treatment. For us both it is all about results and we will both go the extra mile ensuring a client gets results.

Are you mostly on the same page or more like yin and yang and how does this play out in the business? Anne: Our values, vision and believes are the same. How to approach goals and tasks are sometimes different. We always debate issues that we don’t agree on and then get to the final outcome where both parties are happy. This process helps us to look at different angles and definitely get a better result. We strongly believe in open communication and to speak your mind and

Any advice for friends who want to start a business together? Anne: Make sure you are compatible business partners with the same work ethics, goals and business expectations. Learn how to manage conflict and treasure your friendship. Communicate consistently and be honest. Have each other’s back at all times. Put a shareholders agreement together that outlines all the roles and daily tasks and what happens if a partners wants to exit the business or one of the partners die. It should also include steps in the case of an unresolved conflict situation. Lastly – have fun and celebrate small and big achievements and spend time together out of business.

How has the clinic evolved since opening and what does the future hold for North Shore Aesthetics? We’ve had a bumpy start due to COVID but started with a bang again. Our expectations have been exceeded. Our offering is still the same as when we launched. While we are looking at other treatments to complement our existing treatments, we will only implement them in the new year. We are pretty satisfied with our business model but surely will make changes along the way. Once North Shore Aesthetics works like clock work we will look at expanding into other areas. Anne Grobler and Janeen Brown are the Co-Founders and Owners of North Shore Aesthetics. northshoreaesthetics.com.au spaandclinic.com.au | 27




NOW HIRING How to write a job ad that attracts the right person.

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o you have a gap in your team but can’t find the words to find the *perfect* person? We asked HR expert and founder of Boots & All Consulting, Lizzy Boots, on her tips and tricks to writing a great job ad to attract your next superstar employee.

First steps Before you put fingers to a keyboard, you need to think about what you value as a business. Lizzy says you should be honest about who you are. It’s easy to stray from your usual personality when writing a job ad for the sake of sounding impressive and professional. “It’s no good saying you’re a relaxed workplace when, in fact, your business is very structured and

“Clearly state your nonnegotiables, even if they aren’t the most attractive propositions, like working on a Saturday or staying late if the doctor runs overtime. Your future employee needs to have this information upfront.” 30 | SPA+CLINIC

has a culture of seriousness. Likewise, if you always have Friday afternoon drinks with the team, your ideal employee would need to value this socialising too,” Lizzy said. The perfect employee will be the person who fits seamlessly with your environment. A great way to find out what they may look like is to ask your existing superstar staff, Lizzy says. Find out what attracted them to apply to their position and what keeps them there. “Sometimes you’ll be surprised at the things people say. It might be that you sounded friendly and mentioned after-work activities,” Lizzy said.

Finding the words Once you have identified your values, you can start constructing your job ad. Like resumes, it’s better to be honest. Lizzy says there aren’t enough real conversations happening in today’s ads. “Your ad should be a conversation with your potential employee. Ask yourself, what does this conversation look like? What is the tone?” she said. The language you use should reflect your business. Lizzy discourages the use of vague jargon as it’s dated and unnecessary fluff. Things like ‘must be a self-starter’ or ‘well-spoken and tidy’. “These things are a given. Do they have initiative? Well, they show you that by submitting their application on time. Actions speak louder than words,” she said.


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Follow-up Can’t find the words? Try some of these phrases instead: • We would prefer someone local – ‘We care about your work/life balance. Please Google us and check out our location. If you’re more than an hour of travel time away, this position might not suit you.’ • We want someone with experience – ‘Although we value the opportunity to grow your skills, this role requires someone who is fully trained due to time constraints at this time of year.’ • We are serious – ‘We thrive on creating the ultimate professional environment, and would love someone who values this too!’

The do’s Lizzy instead includes necessary information like your location, salary bracket, hours, and workdays. You should be realistic and paint a clear picture of what is involved in the role. Clearly state your non-negotiables, even if they aren’t the most attractive propositions, like working on a Saturday or staying late if the doctor runs overtime. Your future employee needs to have this information upfront. “The basics should go right at the front, so the person has a clear idea of the role within 60 seconds. You only have that much time to grab their attention before they move onto the next ad,” Lizzy said.

Any time of day or night This magazine is quarterly but we’re available 24/7 across social media. From the latest spa openings to behind-the-scenes private launches of the latest products and services, SPA+CLINIC is your key to success.

Connect with us now @SPAANDCLINIC @SPACLINICMAGAZINE http://bit.ly/SpaClinicLI

Finish your ad with a genuine statement thanking the applicant for their time and advise them of the next steps. The standard procedure is a telephone interview followed by an in-person interview. A phone interview helps to weed out those in your shortlist that aren’t suitable and to be considerate of their time. An in-person interview can take up to three hours out of someone’s day, so you want to be serious about their application by this stage. Lizzy also suggests sending a follow-up email after you have received their application if you want to take the extra step in showing your appreciation. “It takes a minute to send a quick email to say that you have received their application and you’re reviewing it. It’s also an opportunity to let them know that if they don’t hear back from you, their application was unsuccessful this time around,” she said. The person applying may not be skilled enough this time, but it could be a very different picture in a year. Lizzy says HR has become PR, and it’s essential to keep a good relationship with all of your applicants. “It’s a PR exercise every time you recruit. By treating your applicants with care, you are creating an advocate for your business. Treat them in the same way you treat your clients,” Lizzy finishes.


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“ Using the Focus Lens Array, we expected that we would see changes in the pigment but it was the textural changes and softening of the skin that patients reported which was a real plus. You typically do not see those changes to the skin without some downtime or recovery process. Our Focus Lens Array patients typically have a very short period of redness following the procedure and then can resume their normal social activities. ”

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VISUALISE YOUR FUTURE The beginning of a new year is the perfect time to create a vision board, here’s how.

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hat would you like to achieve this year? Find a mentor? Grow your revenue? Hire an assistant? Whatever it is, a vision board will help you manifest and work towards those goals. Creating a vision board is so much more than a bit of arts and crafts; it’s about exercising your mental power. Studies have shown that similar brain patterns are activated when we look at something and imagine doing it compared to when we actually do it, which is why athletes for example use vision boards to improve performance. The great thing about vision boards is, there are no rules. You can create one giant board that includes your entire life goals, or you can create one just for your professional goals, another one for your personal growth goals, financial ones, etc. Make it as big or small as you like, and hang it in a place where you see it every day. Or how about involving your team and hosting a vision board morning? Especially if your goal is to improve team morale and motivation, discussing your vision for the business with your team, as well as asking them about what they want to work on this year is a great way to bond and set the tone for a successful 2021. Moreover, it’s a whole lot of fun to start from scratch and end up with everyone’s thoughts and feeling visualised in one place. It might even make you understand your team better. A vision board should be ‘alive’, meaning it can change constantly along with your changing goals or new things you found and learned. Whenever you come across something you like, someone’s advice or a thought you don’t want to forget, add it to your vision board. You can start by finding images, magazine scraps, or even items like pieces of fabric, a souvenir from a great experience – anything that makes you feel good. It could be an interior shot of a spa you went to overseas that you really loved. If your goal is to recreate a similar feeling for your clients when they walk through your door, add the image of the spa to your vision board. It could be a photo of someone you admire and whose advice you want to take this year, or it could simply be words and quotes. Starting this month, SPA+CLINIC will include one inspiring quote page in every issue to motivate you, and to populate your vision board. Simply tear out the opposite page (or print it if you’re reading this in our digital magazine) and stick it to your board. We believe that even the smallest act can lead you in the right direction, and we are confident that you can achieve your dreams this year.


" Today is your opportunity to build the tomorrow you want. " – Ken Poirot

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NEW

HYALU-PROCOLLAGÈNE Marine innovation from Thalgo to plump, smooth and fill. The story of Thalgo

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he story of Thalgo is one steeped in years of history, but the inspiration started in 1865 when the word ‘thalassotherapy’ was first recognised. 100 years later in 1964, a Doctor of Pharmacy - André Bouclet - created Thalgo. The name Thalgo is a combination of the words ‘thalasso’ and ‘algae’, so they literally make up the DNA of Thalgo. Bouclet’s quest to harness the power of the ocean has been at the heart of Thalgo ever since. Rewind to three billion years ago, the oceans gave birth to the first form of life on Earth : single-cell blue algae, which differentiated themselves over time, leading to the development of the plant, animal and human kingdoms. Science has shown algae contain extraordinary levels of minerals and trace elements with a concentration up to 10,000 times higher than that of land plants. Alga tissue alone may potentially contain 1,000 times more iodine, 100 times more calcium, 10 times more magnesium and copper and 20 times more vitamins than a land plant. But alga isn’t the only ocean matter famous for its healing properties. In the early 20th century, ground-breaking biologist René Quinton discovered the similarities between the composition of sea water and our inner bodily fluids, and demonstrated how isotonic seawater could be used instead of blood plasma. Quinton’s theory, put into practice in

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the multiple marine dispensaries opened throughout France, contributed to saving thousands of children’s lives with the use of marine plasma. Inspired by the Quinton Plasma Theory, Bouclet understood that marine extracts were completely harmonious with our inner environment, while offering unexpected molecular abundance. The ocean is not only Thalgo’s very own lab, it is humanity’s greatest natural resource and the origin of all life. Considering that over 80 per cent of the ocean floor is yet to be explored – meaning that the world of marine intelligence has literally only just scratched the surface – Thalgo’s decades-old discovery emerges as all the more impressive.

Capturing marine intelligence For over 50 years, Thalgo’s core philosophy has been about capturing marine intelligence from the source. Over this time, Thalgo’s R&D team together with global universities and scientific institutions have built an impressive knowledge bank by studying over 63 different forms of marine algae that have adapted to living in extreme conditions including at hydrothermal vents which connect directly to the earth’s core. The extracts from these algae (many of them now patented by Thalgo) are extremely high in micronutrients which can be assimilated at a deep cellular level since they’re biosimilar to human tissue.


COVER STORY

Combining the resilience and potency of algae extracts with the transdermal application of vital minerals means it’s easy for Thalgo to demonstrate results scientifically. But back to the point about seeing is believing, all performance products are supported by both consumer perception and physiological dermal studies. Fast forward to today, the Thalgo Laboratory team have developed a new clinically proven active ingredient: marine procollagen derived from the microbiome. This highly effective active ingredient against skin ageing, has been combined with three pure hyaluronic acids acting on the skin’s different structures, from the uppermost to the deepest, for triple wrinkle correction in the new Hyalu-ProCollagène collection. This new range was developed in response to consumer research and utilises innovative marine technology to address wrinkles line by line. With the addition of Roller Boosters that are used to enhance the professional Hyalu-ProCollagène Filler Treatment clinical testing show a 22.2% deep wrinkle reduction immediately after the treatment.* Acting on three levels of the skin – surface, epidermis and dermis - NEW Hyalu-ProCollagène is a powerhouse in fighting the signs of skin ageing. A bio-cellulose wrinkle-filling sheet mask used in the professional facial treatment, together with the expert therapist touch through the Dermastim+ Massage Technique and the use of 3 mechanical “wrinkle-to-wrinkle” roller boosters to deliver the most powerful anti-ageing facial with both instant and cumulative results.

Thalgo Wrinkle Correcting Facial The 60 minute Wrinkle Correcting Facial treatment shows a 22.2%*reduction in deep wrinkles. 1. I nstantly plumps up expression and dehydration lines. THALGO researchers have chosen a high molecular weight hyaluronic acid with the ability to retain up to 1,000 times its weight in water, to instantly plump up skin. Fine dehydration lines and expression lines appear erased, the epidermis is imbued with water and the skin’s microrelief is plumped up. Skin recovers its suppleness and plumpness. 2. Smooths permanently visible wrinkles. The second hyaluronic acid chosen is of medium molecular weight to boost the endogenous epidermal production of hyaluronic acid and activate keratinocyte renewal. The epidermis is restructured, and visible wrinkles are smoothed, as if pushed out from within. 3. G radually fills in established wrinkles. For the first time, the THALGO Laboratory have combined marine pro-collagen with a low molecular weight hyaluronic acid. This complex boosts the synthesis of collagen I, III and IV and hyaluronic acid in the dermis (in vitro study). Even established wrinkles are gradually filled in from within.

Collagène 10,000 (10 x 25ml) - $90rrp – Launching March ‘21 An ultra-concentrated elixir that delivers 10,000mg of patented, highly assimilable pure marine collagen peptides. The peptides are active for up to 14 days after consumption and the benefits are clinically proven in a double-blind, placebo-controlled study demonstrating a 26%* reduction in surface-wrinkles. Collagène 10,000 is additionally enriched with selenium and zinc which helps protects cells against oxidative stress. *Double-blind, placebo-controlled study on 47 volunteers consuming 10,000mg of Peptan marine collage peptides per day for 12 weeks.

• Collagène 10,000 – Treat from the inside out with 10,000mg of highly bioavailable patented marine collagen + selenium and zinc. Available from March 2021. • Roller Booster Trio – used with targeted actions for triple wrinkle correction.

Hyalu-ProCollagène retail collection • Intensive Wrinkle-Correcting Serum – 30ml $140rrp An ultra-high concentration of Hyaluronic Acids and marine procollagen that is enriched with ‘retinol-like’ plant actives for ultrasmoothing of the skin. • Wrinkle Correcting Rich Cream – 50ml $125rrp A nourishing cream rich in 3 forms of Hyaluronic Acid and marine pro-collagen. • Wrinkle Correcting Gel-Cream 50ml $125rrp A hydrating gel-cream with a matte finish rich in Hyaluronic Acid and marine pro-collagen. • Wrinkle Correcting Pro Eye Patches (8 per box) $75rrp Inspired by Thalgo professional skincare containing Hyaluronic Acid with instant and long-lasting ultra-filling properties. • Wrinkle Correcting Pro Mask – 50ml $80rrp A brush-mask with instant and long-lasting results that improve the appearance of established lines and wrinkles leaving the skin plumper. *Instrumental measurement assessment by analysing prints of the cutaneous relief of crow’s feet wrinkles after one treatment.

NEW Professional treatment products • Hyalu-ProCollagène Programme – 6 x Treatments. Professional Programme pack is pre-measured for precise application with zero wastage. • Dermastim+ Massage Balm – Professional massage balm. • Intensive Wrinkle-Correcting Serum – Ultra-concentrated gel, corrects and smooths deeper set lines. • Wrinkle-Correcting Marine Mask – Active fabric with algae fibres to visibly plump up and fill lines and wrinkles.

Thalgo Hyalu-ProCollagène is distributed by BLC Cosmetics. www.thalgo.com.au

@thalgoaustralia Find out more about NEW Hyalu-ProCollagène by calling 02 8667 4695.

spaandclinic.com.au | 37


QUEEN OF Spas The highly anticipated Crown Spa Sydney has opened its doors, ready to make guests feel like royalty. Nadine Dilong shares her experience.

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Spa Hotspot

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credit George Apostolidis

t’s not every day that a six-star hotel opens in Sydney, so you can imagine my excitement levels when I was invited to experience Crown Spa, located at Crown Towers Sydney in Barangaroo. For years I had been watching the skyscraper grow, level by level, changing Sydney’s skyline forever and adding a little bit of opulence and ‘extravaganza’ to Sydney’s rather conservative hotel scene. Walking down the marble-clad hallway to the spa, I am greeted by exceptionally professional and polite staff and am handed my consultation form along with a wet towel – a welcome treat for my hands, which have been drenched in sanitiser way too many times this morning. The reception area offers a sneak peek of what is behind the locked door that leads to the treatment rooms and Aqua Retreat: an interior design lover’s dream. Hues of lilac and deep blues, round shapes and wave-like patterns, velvet stools, chrome accents and art-deco inspired lights and fittings – the design is serene, modern, and luxurious. Blainey North is the genius behind Crown Spa, having created a “tranquil oasis from the demands of the city,” as the spa menu reads. Indeed, it is hard to believe I am in the middle of Sydney’s busy CBD as I enjoy the quiet infrared sauna that is available for spa guests as part

of the Aqua Retreat area. There is also a Swiss shower, a steam room, heated lounges and a whirlpool to enjoy preand post-treatment. The waiting lounge is where guests can relax on velvet futons and sip on a cup of tea as they wait for the therapist to pick them up for their treatment. My therapist, Beenu, guides me to my treatment room, where a lime foot bath awaits me. As my feet soak in the bowl, Beenu shows me two options for my body moisturiser and allows me to choose my favourite. I am about to experience a 90-minute ‘Pearl Infused Remineralising Body Mask’ using Subtle Energies products. I lay down on the heated treatment bed and relax as Beenu scrubs my entire body with the Rasayana Detox Body Scrub. The scrub is thorough and effective, lifting dead skin and preparing it for the indulgent part of the treatment: the mineral mask infused with pearl and conch shell extracts to stimulate skin cells and regenerate. I am cocooned in several layers of towels and enjoy a quick facial massage using a rose oil with soothing and anti-ageing properties. The massage technique used is called ‘marma’, a traditional Ayurvedic pressure point technique believed to promote energy flow through the body. Using her thumbs, Beenu gently but firmly presses down on different points on my face, especially around my eyes. I am then guided to the shower (which is part of the treatment room) to wash off my body mask, and return to the bed feeling clean and smooth like a baby’s bottom. Beenu then coats my body in a beautiful, rich moisturiser, ‘Divine Passion Double Cream’, which includes Saffron, Mogra, and Patchouli, but has a really pleasant, subtle smell. A soothing Hydrosol is spritzed over my face to signal the end of the treatment. Feeling as though not only a layer of dead skin has been removed from my body, but also some stress-induced tightness, I return to the waiting lounge area to enjoy an avocado mint smoothie. My skin feels deeply hydrated and soft, and as I seemingly float back to my locker, I can’t help but wish I could stay a little longer. Until next time, your royal highness, Crown Spa. spaandclinic.com.au | 39


Appropriation

OR APPRECIATION? Does the spa and wellness industry play a role in cultural appropriation?

and spa industry contributed to cultural appropriation? The sobering reality is yes.

Whitewashing wellness

Longitude 131° Lodge

T “By definition, cultural appropriation is the adoption of elements of a culture that is not one’s own.”

40 | SPA+CLINIC

here is no excuse for not knowing about cultural appropriation’s presence in modern-day society. Ever since Miley Cyrus twerked on Robin Thicke at the 2013 MTV Music Video Awards (and wore dreads, grills, and lifted lyrics from a black reggae artist), we have understood you cannot cherry-pick elements of a culture for profit or gain. By definition, cultural appropriation is the adoption of elements of a culture that is not one’s own. It isn’t inherently problematic when there is equality. Ancient cultural exchange created the society we inhabit today. It’s no coincidence pasta and noodles look the same. However, as last year’s Black Lives Matter protests made objectively clear, racial equality still does not exist. The protests prompted many of us to look at the world through a different lens and interrogate systems that previously remained unquestioned. We know co-opting bindis and cornrows is bad, but has the wellness

Knowingly or not, Western spas take ingredients and traditions steeped in ayurvedic history and label them as the next ‘big trend’. Think gua sha and oil pulling. Wellness centres offer some iteration of a yoga class with a ‘namaste’ slapped on the end. This is cultural appropriation, and it’s compounded by ongoing criticism that beauty and wellness industries are whitewashed and lacking diversity. To put it bluntly, the people whose cultures are appropriated aren’t catered for at the table because their invitation was never sent. Dr Shyamalar Gunatheesan is a dermatologist who understands that different skin tones have unique requirements, but not all practitioners or therapist know how to treat these. She would like to see more treatment protocols for darker skin tones to create greater inclusivity. “I do think the aesthetics industry could invest in more diversity and inclusivity. Treatment menus and collateral images need to reflect the consumers who are varied in age, gender, race, skin tone, disability and health. Any change starts with education, leadership, and a cultural and social paradigm shift,” Dr Shyamalar said.

Lead by example When it comes to cultural appropriation and diversity within the industry, where do we begin? Critics say cultural gatekeeping does not promote


Wellness

Local native indigenous healing botanicals.

social justice and will only exacerbate existing divides. Yet the underlying problem of cultural appropriation isn’t cultural exchange but racism. It’s to protect marginalised communities from the sometimes deeply painful act of appropriation and to ensure their culture is a story that is theirs to tell. Cultural appreciation provides a productive framework to correct appropriating behaviours, as it promotes sharing rather than taking. Sharing indicates two crucial factors; consent and collaboration. In a hopeful turn of events, there are businesses already leading by example. Hayley Baillie is the co-founder and creative director of Ballie Lodges, a group of luxury lodges situated across Australia, one of which is surrounded by Katiti Aboriginal land and the dual World Heritage-listed Uluru-Kata Tjuta National Park. Longitude 131° works alongside local indigenous communities to help share the Tjukurpa (Dreamtime) with its guests. For many, this is the first time they will experience the land through an indigenous lens, says Hayley. Longitude 131° illustrates a productive cultural exchange made possible by a mutual relationship with the First Nations people. A relationship of mutual benefit founded on respect, education and permission. “There’s a fundamental distinction here; we would always seek to offer a genuine connection with the land’s indigenous culture through authentic relationships and partnerships that offer benefits to all parties,” Hayley said. The lodge also has an in-house spa, Spa Kinara, which was inspired by the traditional

Spa Kinara

Wiltja (shelter) of the region’s indigenous Anangu (people). All therapists undergo specialised training taught by indigenous people in order to respectfully perform traditional practices. “The spa treatments use local native healing botanicals and traditional massage techniques. We work with our spa treatment provider, Li’Tya, which has its massage techniques and spa products rooted in Indigenous healing knowledge. We also use Irmangka Irmangka in many treatments which is a cure-all gathered by the ladies of the Ngaanyatjarra Pitjantjatjara Yankunytjatjara (NPY) Lands,” she said.

Amplify voices Sharon Maley is the founder of skincare brand Natural Cover and a descendent of the Wadjigan people from Bulgul, Northern Territory. She created Natural Cover to share her peoples’ recipes, which have been used for millions of years to support skin health. Sharon’s love for beauty stems from her mother, Rose, who was raised on Wadjigan land. Rose only used aboriginal remedies on her children’s ailments, especially blemishes. It was through this passion for natural skincare and its history that Sharon’s range was born. “Telling a story about the origins of a brand and its products is an important part of the experience. Natural Cover is an opportunity to share the benefits of First Nations’ recipes. Through our messaging, we hope to raise awareness of these age-old ingredients and grow an appreciation for the knowledge and expertise that has been passed down through generations on the land,” Sharon said. Cultural appreciation is understanding these ingredients aren’t plucked from obscurity. They have a long and rich history of use. When this history is disregarded in our use of them, we erase a voice. Sharon feels it’s also the responsibility of skincare brands to ensure the messaging and training supports awareness of a product’s history and provenance. “We believe in leading by example, and that a more genuine, mutually beneficial and respectful engagement with local Indigenous culture is both a more culturally sustainable way to work and offers a better, more genuine and memorable experience for our guests, who leave Longitude 131° with a better understanding and feeling for Aboriginal culture,” Hayley finishes.

Be an ally

Undertake your own research on the topic of cultural appropriation. You will find a plethora of black and POC voices offering varied opinions and experiences. Continue to educate yourself, broaden your perspective and start conversations.

spaandclinic.com.au | 41


WELLNESS

BITE-SIZE

bliss Lunch-break facials and infrared sauna sessions – how mini experiences can increase your revenue and satisfy your client’s new needs.

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e are always on the lookout for the next BIG thing within the industry, so when wellness entrepreneur Tony De Leede said the following at BEAUTY & SPA Insiders, our ears pricked up. He mentioned that customers would pay for mini experiences in spas and clinics. Keen to understand what that means, we took a deep dive into the brains of some of our industry’s forward thinkers and technology leaders to unpack the concept of a mini experience and find out how you can create one in your spa or clinic.

What is a mini experience?

The O2 Breathing Chair can be a cost effective treatment add-on

42 | SPA+CLINIC

A mini experience is a quick and cost-effective burst of wellness or beauty for time-poor clients. They can be a condensed version of a signature treatment or something Tony likes to call tech-enhanced treatments. “There are many different ways to deliver these, but as it relates to the spa and clinic environment, let me give you an example of what we’re launching at Gwinganna. We have taken two of our spa rooms and converted them into a tech-enhanced experience. Each room has two of our wellness pods – an infrared sauna and the other either an O2 breathing/meditation chair or recovery/massage chair,” Tony said.

These rooms are booked on an hourly basis for under $70, and guests can choose how much time they spend on each device. The treatment totals around 45 to 50 minutes.

Rapid evolution Tony believes there will be a rapid evolution of spas and clinics adding tech-enhanced treatments to their menu. Compacted by the shortage of labour within the industry, a mini experience is a cost-effective way to service clients without a therapist. “I think many business owners will soon realise that getting somewhere close to $60, with none of the costs or hassles of dealing with staffing issues, will be a better return than traditional means. Machines don’t talk back nor do they want overtime,” he said. Along with the obvious cost benefits for spas and clinics, mini experiences open up wellness and beauty to those who previously found cost a barrier to participation. Consumers can dip their toes in and see what they enjoy instead of diving headfirst into costly and grand treatments. A snappy 45-minute treatment in an O2 breathing chair is just the precipice into the chasm that is meditation, as is 25 minutes under a LED-light therapy mask into more extensive aesthetic treatments.


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WELLNESS

Doomsday debunked With the introduction of any new technology, there will often be the nay-sayers who believe it’s the beginning of the end, where human labour becomes obsolete. Luckily, the day where robots take over won’t happen anytime soon (although, considering the events of 2020, an apocalypse didn’t seem far off). “Tech-enhanced treatments won’t replace hands-on treatments. It’s going to supplement what people do, not substitute,” Tony said. Tony explains this by likening the wellness and aesthetics industry to a gym. All members pay a basic fee to access a gym’s equipment and use it autonomously without any expert input. For some people, the results they see from this are satisfactory. They could be better if they used a personal trainer, but they settle for the minimum membership cost. On the other hand, there will be some members who are serious about their results. They will too train by themselves and pay that bit extra to see a personal trainer or attend a class. “The spa industry was set up on what I call personal training. It was only one-on-one. Technology has since allowed us to move into a world where, like at the gym, clients can take control of their treatments. It might not be the same as hands-on, but it’s close and a fraction of the cost,” he adds.

LED-light therapy is another option if you’re looking to dabble in mini experiences that can also be an add-on to existing treatments. They usually require some handson time with a therapist, but most of the treatment is spent under the light. Marketing Brand Manager for Omnilux, Judith Mar tin, says time-poor clients want fast results with no downtime, making mini experiences perfect for today’s demands.

“It might not be the same as hands-on, but it’s close and a fraction of the cost.”

Sign me up! There is no one size fits all when it comes to mini or tech-enhanced experiences. They will look different for each business, and you can customise them to suit your treatment offerings and space. If you’re looking to implement a tech-led treatment like an infrared sauna or relaxation pod, this will require a dedicated space for the device and a sizeable outlay. However, Tony believes you will see a return on your investment within months if booked out between five to six hours per day, and there are minimal labour costs. Basically, the time it takes a therapist to prepare the room. It’s a ‘set and forget’ source of revenue.

Jelly masks can be used as a standalone treatment or add-on

44 | SPA+CLINIC

“A stand-alone 20-minute Omnilux treatment retails between $99 to $150, depending on the clinic. It’s not labour intensive, as the therapist can leave the client to relax under the light. You can also follow the treatment with a facial or peel to take the results to the next level. Both options are a very profitable way of increasing revenue in clinic,” Judith said. Robina Youkhana, the founder of Panemorfi, says her jelly masks can be used as a stand-alone treatment or add-on too, and are excellent when paired with LED-light therapy. The water-activated mask creates a hermetic seal to deliver antioxidants to the skin. “Offering mini experiences is a win-win for both business owners and their clientele. It enables spas and clinics to fit more appointments into their scheduling books while still providing quality treatments that deliver great results and are much more affordable for the client. Rather than waiting for their day off to treat themselves, they can pop in during a lunch break,” Robina said.

LED treatments can be offered as part of a facial

“Offering mini experiences is a win-win for both business owners and their clientele.”


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A HOLISTIC APPROACH TO SKIN AND WELLBEING BY STEFANIE MILLA Founder and CEO Dermalist

Who I Am My passion for the aesthetic industry began 27 years ago when I underwent a surgical procedure. As a young lady I was quite anxious about the prospect of being left with visible scars, so I began researching scar prevention or removal methods and discovered Low Level Laser Therapy when it was in its ‘cosmetic’ infancy here in Australia. The experience of being able to treat my scars had a profoundly positive impact on my self-esteem and confidence as a young adult. Subsequently, my respect and enchantment with laser and advanced cosmetic treatments truly flourished when I met a Doctor that performed laser treatments for hirsutism in 1999 and witnessed the extraordinary impact that he was having on the psychological wellbeing and happiness of so many people. At that point I was completely hooked, and I changed career path from pursuing business law to the cosmetic industry and began working with him as Business Development Manager.

Creating an advanced skincare range Dermalist is a range that reflects the advancements of the aesthetic industry and incorporates new scientific understandings regarding the superior success of utilising a holistic and global methodology to treating the skin, combined with both a causative and symptomatic treatment approach. Moreover, Dermalist represents the future of cosmeceutical skincare with ground-breaking approaches to treating the skin which include a focus on treating skin stress, along with extrinsic and intrinsic inflammation, as the common causative factor in almost every skin concern. Understanding how to influence chronic inflammation is of great personal significance to me, as my beautiful sister suffers with MS, therefore through my research and whilst helping her I gained a deep understanding of the impact that uncontrolled inflammation can have on every part of the human body, including the skin.

Supporting the industry with ABIC From student to educator For the past 20 years I have vehemently studied the field of Dermal Science and Cosmetic Technology, and early on in my career I was fortunate to be able to buy into the business which I helped build, which consisted of several high-end Dermal and Laser clinics. I have humbly had the privilege of not only being a Director of respected and benchmark clinics, but also an educator and leader to a team of incredibly talented Dermal Therapists, Cosmetic Nurses and Doctors. One area I was constantly receiving feedback on was the difficulty and time involved in recommending complex cosmeceutical skincare regimes, and coaxing clients into using active skincare consistently and compliantly, along with concerns over long skin adjustment periods and slow results, quality, and transparency. This prompted me to pursue further education as a Formulation Chemist and create Dermalist – professional and multifunctional cosmeceutical skincare.

Viewing the industry change over the past 20 years, and more rapidly over the past 7 years, I noticed key regulations, standards, and education unable to keep up with the fast technological advancements. Legislation and external perceptions of the industry have largely remained antiquated and, in many cases, completely outdated. This is why I am honoured to be CEO and a Board Member of ABIC, The Aesthetic & Beauty Industry Council, working alongside esteemed and experienced professionals of the aesthetic community, so that we can help facilitate positive and much needed change in our field and achieve the collective goals of our industry. I believe that the impact of aesthetic treatments on the wellbeing, mental health and happiness of people is still exceedingly underestimated. My passion and focus is now on the continued progression and innovation of treatments and skincare that can enhance people’s experience of life and championing the betterment of our essential and much-loved aesthetic industry.

“The impact of aesthetic treatments on the wellbeing, mental health and happiness of people is still exceedingly underestimated.” 46 | SPA+CLINIC


PROFILE PROMOTION

P roducts Radiance Range Allserum Skin Perfector Clinical AllSerum Skin Perfector Ultra Hydrating Lactic Cleanser Ultra Smoothing Facial Exfoliant Defy Range Age Defying Multicomplex Clinical Age Defying Multicomplex

Contact stefanie@dermalist.com dermalist.com

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AT THE FOREFRONT OF TECHNOLOGY BY JOSH LOCKER GM Growth and Business Development Cryomed Aesthetics / ANZ

Who I Am Being partnered with a cosmetic dermatologist for almost 20 years and working in private practice for five years provided me with a great understanding of the market, and the needs of doctors and business owners. Having spent so much time in the aesthetics industry, I found that there was a gap in the market for great value devices. When Cryomed was first introduced to the market, doctors and business owners could invest in only a few devices, limiting the treatments they could offer. By providing access to great devices at great prices, Cryomed has enabled aesthetic businesses to widen their scope of practice, treating more indications. My biggest motivation is delivering value in the form of superb devices and technology, providing practitioners and business owners with great value for money. Sourcing new devices and technologies to bring to the ANZ market is also one of my biggest motivators.

expanded and diversified our training and education facilities to better support our clients. Our superstar Ultraformer III continues to be one of our most popular devices, with our TESLA range also showing to be a strong favourite. Our body contouring technologies, the new SCIZER and new Clatuu Alpha, are also increasingly popular in the market providing options to clinics for both hot and cold body contouring technologies. Our FILLMED range boasts an array of dermal filler and injectable skin booster products which are currently only available in New Zealand. The new Q-Switched laser from Ilooda, the CuRAS, is continuing to become a superstar of cutting-edge Q-Switched technologies. We are thrilled to have also taken over RegenLab’s aesthetics division in Australia & New Zealand.

A bright future ahead Support and understanding For practitioners thinking about purchasing a device, market research is vital. Cryomed Aesthetics is proud to offer informed advice, in tune with local business values, giving our clients a genuine advantage when selecting technologies. It is also crucial for clinic owners to partner with a provider which offers ongoing support for service, marketing and training. When opening your first clinic, we recommend assessing which indications your target audience are most concerned about, and sourcing quality technologies and equipment to target those concerns.

Our exceptional offering 2020 has been an interesting year of growth and development for Cryomed. We have brought 10 new devices to market and have

Our recent acquisition by EBOS Group enstiles local values allowing us to continue the ongoing growth of the expansive range of devices, technologies and products while providing continued comprehensive service to our valued clients. The support of EBOS provides Cryomed with more resources to deliver the important support to our customers. Marketing support and access to training and service will be more readily available to support our clients’ success. Cryomed will continue to be managed by myself, John Filler and Krystian Szuba, with the same fantastic Cryomed team our clients know and love. One of our first priorities is to expand our staffing and facilities in both Australia and New Zealand, beginning with our new purpose-built headquarters in Sydney’s east.

“My biggest motivation is delivering value in the form of superb devices and technology.”

48 | SPA+CLINIC


PROFILE PROMOTION

P roducts Ultraformer III FILLMED TESLAChair TESLAFormer Etherea MX Secret RF Clatuu Alpha SCIZER RegenLab SkinBooster II & more

Contact Ph: 1300 346 448 cryomed.com.au

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spaandclinic.com.au | 49


Aesthetics

LOOKING BACK The back is often neglected in people’s beauty routines, so let’s give it some TLC on your treatment menu, says Melissa Young.

L

ike facials for our face, back facials are not only relaxing, they are highly beneficial for looking after an area of our body we simply cannot get to on our own! Sure, we can use a scrubbing brush or cloth in the shower every day, however, have you ever experienced some major TLC for your back by a skin care professional who can cleanse, exfoliate, perform extractions (if needed), massage, mask and hydrate your skin? Approximately three years ago I introduced our ‘Back Refresh’ 60-minute back facial as part of our relaxing collection of skin treatments. This thought popped into mind initially as we had a high demand from our bridal clientele who would be wearing backless dresses on their special day but suffering from different back concerns (congestion, breakouts, dehydration etc) and wanted their backs to be clear and hydrated!

From Bridal To Bacne Since introducing this treatment, we have dramatically expanded from just our bridal clientele to treating and custom tailoring back facials to work on different skin journeys. From bacne (back acne), issues in young teenagers through to a more mature clientele, fitness addicts, clients who want 60 minutes of relaxation while we clean and ease muscle tension in their back, gifts to loved ones as an added luxury to their facial appointments and of course, all the way to prepping our brides (and grooms) to be for their special day. It is a treatment which is suitable for absolutely everyone! At Melissa Young Beauty, we use the same cosmeceutical skincare as we do in our facials, (Ultraceuticals, an Australian made and Australian owned skincare company), from cleansers, exfoliators, hydrating body oils, masks, actives and moisturisers, nothing changes! And why would it? We want to ensure each skin treatment we offer is of the highest quality and benefit to the client, giving them optimum results.

Back Refresh Our 60-minute Back Refresh starts off with a first cleanse (intensified under steam) using slow Swedish massage techniques, followed by a second cleanse using our sonophoresis machine (this allows for a deeper cleanse to ensure the back is thoroughly cleaned). From here we apply a customised exfoliation step to eliminate any dead skin build-up, boosting circulation and unclogging pores. Now that our clients’ skin is cleaned and exfoliated (and 50 | SPA+CLINIC

The back is deeply cleaned and exfoliated.

they are already asleep), we begin most people’s favourite part – the back massage! This step incorporates Swedish, deep tissue and lymphatic drainage massage techniques to give you a feeling of blissful relaxation, reduction in muscle tension, improved circulation, reduction of stress levels and improved skin tone. Once the massage is completed, a warm customised mask is applied – while this treatment is working its magic on the back, they get the added benefit of a scalp massage to continue your body of relaxation! This now brings us to the end of the treatment where we finish off using bespoke products containing active serums and moisturisers to complete the 60 minutes of pampering! Depending on the client’s concerns, our back facials can also incorporate Microdermabrasion, LED Light Therapy, Oxygen Infusions and Chemical Peels – advanced back facials would be discussed between the client and therapist prior to commencing. Is this a treatment I think other beauty clinics or spas should introduce to their treatment menu? Absolutely! Plus, if you currently offer facial treatments, then your staff are already qualified in being able to perform back facials. Living in Sydney, we all live a very fast-paced life. We’re stressed, tensed and often forget to look after ourselves. Allowing customers the option to look after themselves further (past the face) at their favourite clinic or spa is not only a treat for them – it is so rewarding for you as a business! After all, we are in this industry to make others feel their absolute best, so why not? Melissa Young is the Owner of Melissa Young Beauty in Sydney. melissayoungbeauty.com.au


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AESTHETICS

IS THERE ROOM FOR DIY IN THE aesthetics INDUSTRY? You can find out just about anything on the internet, including detailed how-tos on advanced aesthetic treatments. Sarah Mourtos explores.

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first came across the DIY aesthetics world when researching for a story on plasma fibroblasting. My quick YouTube search to gage an understanding of the treatment (a journo by trade, I am still learning the aesthetic industry’s ropes) turned into an afternoon down an internet rabbit hole. I was gobsmacked to see hundreds of results showing ordinary untrained people performing this procedure at home with a pen bought off the internet. Curious to see if this type of DIY aesthetic work was a one-off or the tip of an iceberg, I kept googling, and as it turns out, you can learn just about anything off the internet. From injectables to laser hair removal, someone has done it themselves and shared it online. And consumers are searching for it, either out of curiosity or naivety. Most of the videos had at least 10k views. The rise of at-home aesthetic treatments poses a relevant question for trained professionals working in the industry. Similar to what we have witnessed with at-home fake tan and gel manicures; is there room for DIY in our therapies?

On the rise In Australia, muscle relaxants and dermal fillers are classified as Schedule Four Drugs by the TGA and require a medical practitioner’s prescription. This classification acts as a safety net and negates any room for discussion around DIY procedures of this kind in Australia. The bottom line is; it’s illegal. 52 | SPA+CLINIC

However, several consumer market products are legal, regulated and offer similar results to in-clinic treatments. Things like at-home IPL, LED light therapy masks, dermarollers, clinical-strength actives, and even something as rudimentary as a dermaplane. P&S Intelligence valued the global homeuse beauty market at $6,457.4 million in 2019 and projects that it will experience a CARG of 20.4 per cent over the next decade. The laser/light category accounts for the biggest market share, but the skin rejuvenation/ anti-aging category is expected to witness the fastest growth.

The lowdown on lockdown Laani Evans, founder of Eco Medi Spa, and Erin Ryan, founder of Skin Luxe Skin Clinic, both offered athome care kits during lockdown as a source of income for their businesses. Most of these DIY kits included masks or exfoliants and required a consultation with a skin clinician before purchase. “Clients were able to do these treatments if they were unable to come into the salon and could maintain their skin during lockdown,’ Laani said. “We do a lot of treatment plans that require clients to continue to use homecare to achieve and maintain results,” Erin adds.


Aesthetics

Lockdown provided an opportunity for businesses and clients to experiment with DIY treatments. It was uncharted territory, maybe because of fear that it would devalue the need for professional services. Yet, DIY therapies do have their limitations.

Misuse mistakes The main difference between the misuse of fake tan versus clinicalstrength actives is one will leave you a bit orange for a few days and the other can disrupt the skin’s barrier function for months. The biggest risk of DIY treatments is the lack of control, says Laani. “There are so many aspects you cannot control; how long a client keeps a treatment on, what they do before and after the treatment, what they apply over or with it, or any reactions the skin may have,” she said. “Our therapists continue to train and expand their knowledge to keep them relevant and up to date in the industry. Thinking that clients can be performing treatments without any knowledge is scary.” There are also questions about the efficacy of consumer beauty devices and skincare. Erin says it’s hard to tell what will work and what won’t in the saturated market.

“Thinking that clients can be performing treatments without any knowledge is scary.” “Many IPL, LED devices and skincare products don’t have the strength to achieve the desired results. You may see some improvement, but it’s best to see a trained skin clinician that can guide clients on what is going to give the best results,” Erin said. “Clients should leave peels, LED, IPL, medical needling and more to the professionals, not only for a safe treatment but also the most effective. We know when and how to push the skin to get results,” Laani said.

Happy Medium So is there a happy medium where DIY treatments can co-exist with in-clinic treatments? The post lockdown boom in cosmetic procedures demonstrated that most clients are happy to leave their skin’s health up to the professionals. However, Laani and Erin agree there is wriggle room for those clients who liked the independence. “There are lots of treatments clients can and should be doing at home to take care of their skin. They can do this without wasting their money on devices that do not work effectively. They can take advantage of at-home masks and ‘mini peels’ (overnight mild lactic acid solutions and the like) to treat their concerns as long as they are regularly consulting with their therapist to know when to stop or change a treatment routine,” Laani said. It’s important for professionals to understand what is trending in the consumer market for when a client does ask about the role of a device within their routine. “With so many devices and products on the market now, skin clinicians should understand how these can fit in with their recommended treatments, even if they aren’t stocked in clinic. If the at-home treatment is effective, when it’s combined with the clinic treatment, it could mean even better results for our clients,” Erin said. “This last year has shown that touch and expert advice is clearly missed and using home therapies wisely can work together with the advice of professionals,” Laani finishes. So next time a client tells you they “saw a video on Youtube”, exercise caution and delight them with the wealth of knowledge that you as a skincare professional have, and which the Youtuber most likely lacks. Nothing beats a professional treatment in the hands of an expert. spaandclinic.com.au | 53


Aesthetics

NEXT LEVEL Results The success of your client’s treatment is determined two weeks before their appointment. Here is how FILLMED can make a visible difference.

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our client’s pre-treatment prep work can dramatically impact the results they see in clinic, which is why it’s important to arm them with the right knowledge before they pay you a visit. You could instruct them to double down on the SPF or increase their hydration levels with moisturisers and serums in their bathroom Rosita Ghazavi, Founder of The Skin cabinets. This is better than nothing, but you still Philosophy have limited control over the concentration or efficacy of the products they use. The solution? Supply your clients with serums with highly active ingredients that you know work and remain stable outside of perfect conditions. FILLMED’s Booster range features Mix n Boost Technology to keep its products performing at their best. As these serums are highly active, they are kept in separate compartments until they are ready to be used. You’ll hear a distinct click on the first use. This is the sound of the chambers breaking, meaning the ingredients have been mixed together. The genius packaging allows for the highly active ingredients to remain potent, each with a 10-day shelf life. Each pack of Boosters comes in a 3 x 10mL pack to work as a 30 day highly intensive athome treatment, or a three 10-day skin refresh program. The FILLMED Booster range targets the most common skin concerns such as hydration, wrinkles, pigmentation, blemishes and skin laxity, but they can also be used to supercharge your in-clinic treatments. This is how the founder of The Skin Philosophy, Rosita Ghazavi, likes to use them in her Sydney clinic. “Our clients love FILLMED Booster products, and so do I. The most consistent feedback we hear is that the products are beautifully light-weight, offer a wonderful hydrating effect, brighten the skin, successfully reduce fine lines, plump the skin, and are able to reduce pigmentation and large pores,” she said. There are a total of five boosters in the range; Hydra-Booster, TimeBooster, Lift-Booster, Bright-Booster and Balance-Booster. Rosita uses three of them to help her clients get optimal results from their treatment.

Bright-Booster Bright Booster improves brightness, homogeneity and smoothness with 10% Glycolic Acid, 2.5% Phytic acid and 1% melanin-blocking 54 | SPA+CLINIC

agent Hexylresorcinol. Rosita says she advises her clients to use Bright Booster two weeks before any treatment, “mainly if they are booked in for a laser treatment or a deep facial peel.” “Laser and deep facials can induce an increase in melanin production beneath the skin’s surface, making it appear darker in some patches. It is essential to reduce melanin production before your appointment so that the heat produced during a laser or a facial treatment doesn’t exacerbate or induce blotchy skin discolouration. Bright Booster is composed of multiple active ingredients, including hexylresorcinol, which is a melanin-blocking agent. This can effectively prepare your skin to achieve the best results following treatment.”

Time-Booster Time-Booster smoothes wrinkles and fine lines while improving skin tone with 0.3% Retinol, 0.5% Hyaluronic acid and 5% Aloe Vera gel to soothe the skin. Rosita says “Time-Booster is best used before a Vitamin A facial. Vitamin A is a potent vitamin which can irritate the skin if it hasn’t been exposed to it before. For this reason, we recommend all of our clients use Time-Booster two weeks before their Vitamin A facial. This will allow the skin, via gradual exposure, to get used to and tolerate Vitamin A.” “On the flip side, I recommend our clients avoid this product before a laser treatment as it can make the skin increasingly photosensitive. We also recommend avoiding the Time-Booster or Vitamin A containing products in the ten days following a laser treatment for the same reason.”

Hydra-Booster Hydra-Booster improves hydration and plumps the skin with 2.5% Hyaluronic Acid and 0.5% Ceramide NP, a moisture lock agent. Rosita says the Hydra-Booster is best-used post-treatment. “I love to use Hydra-Booster following a laser, ultrasound, superficial or deep facial treatment as they temporarily leave your skin feeling dry and dehydrated. Hydra-Booster is a quick, effective method for rehydrating and delivering vital moisture back to your skin.” FILLMED is distributed by Cryomed. fillmed.com.au


Aesthetics

ETHICAL SKINCARE Comfort Zone is leading the way in environmental responsibility.

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o you know how big the CO2 print of your stocked skincare brands is? Are you aware of the companies’ sustainability efforts, and do you care about recyclable packaging? Chances are you replied ‘yes’ to at least one of those questions (good on you!) as consumers’ attention to their environmental impact has grown steadily in the past few years, and for good reason. In the words of Sir David Attenborough: “Climate change is real, our planet is in decline because of human degradation. We humans are sending this planet into decline, replacing the wild with the tame. If we don’t act quickly, we are headed for disaster. If together we act now, we can put it right.” Here to put it right is Italian spa brand Comfort Zone, who have made it their mission to change the world for good and to help the industry lift its game. All without compromising on a product that delivers results, and an exquisite experience at the hands of skilled therapists. Davide Bollati, President of Comfort Zone says “the next 10 years are fundamental to reverse the current economic and social paradigm that has become unsustainable. ‘Economy’ and ‘Ecology’ have the same etymological matrix: we must return to their right interdependence and balance to regenerate our planet and society.” At the centre of the brand’s philosophy is the home of brand, the Davines Village in Parma, Italy where the global HQ office, R&D labs, production and logistics are based. And if you visit (in true Italian style, everyone is welcome!), you’ll join the team in a 3-course lunch in the on-site restaurant with seasonal menus by a Michelin star chef made from produce grown at the Village. But it’s not all beauty and lunches. There is hard work to be done when you’ve got ambitions as lofty as this, and it all starts at home.

Doing Business For Good Designed by world-renowned architect Matteo Thun, the Davines Village is a place where ethics and aesthetics

The scientific garden at Davines Village in Italy

co-exist in harmonious balance. Every aspect of the pulsating heart of Comfort Zone is considered to capture nature – from renewable energy and recycled water to an 11-kilometre green belt of trees planted en-route to Milan to capture and neutralise C02 emissions. The Scientific Garden is an on-site open-air laboratory and home to more than 6,000 plants from around the world including medicinal and aromatic plants. It’s the starting point for all product R&D to grow, harvest, extract and test plant-based ingredients for the phytonutrient performance and potency. In 2016 the Davines Group joined the family of B Corporations with the purpose of improving their positive impact on people and the planet. As a B Corp certified business, the Davines Group meets the highest standards of social and environmental performance, public transparency and legal accountability. It’s about doing business better.

Sacred Nature Collection The launch of the new Sacred Nature capsule collection stands true and tall in the category of sustainable, ethical and bio-regenerative skincare. A game changer at working to mitigate our climate crisis and to give back with a carbon negative product range that is vegan, Cosmos Organic, EWG Certified and free from silicones, parabens, mineral oil, artificial colorants and SLS. All with independent clinical testing for proven efficacy to deliver results. The range features bio-fermented, phyto-active antioxidants in the Scientific Garden ExtractTM from myrtle, elderberry and pomegranate grown in Italy to support organic and regenerative agriculture, biodiversity and local communities. Combined with additional specific biotechnological actives for each individual formulation to defend the skin against environmental aggressors, stimulate cell renewal and optimise skin balance and resilience. The Sacred Nature collection treats universal skin concerns with dermo-compatible, biomimetic textures suitable for even the most sensitive skin. Comfort Zone’s Secret Nature collection also offers two facials including five professional only formulations. Regenerative Elixir instantly plumps and firms, and Regenerative Hydra offers deep hydration and radiance. All products are CO2 negative thanks to choices made in design and production, as well as to the proprietary Ethio Trees CO2 compensation project (ethiotrees.com). Finally, through participation in the 1% For The Planet initiative (onepercentfortheplanet.org), a percentage of profits is donated to support environmental and social sustainability projects. So if one of your focuses for 2021 is to lower your business’ environmental foot print, Comfort Zone may be the right choice or you. blccosmetics.com spaandclinic.com.au | 55


T herapist & INJECTOR While many skin therapists and injectors tend to stay in their own lanes, working as a team will ultimately achieve your clients’ best results. Sarah Hudson talks to us about working with Plastic Surgeon and injector Dr Jack Zoumaras. How did you introduce an injector to your clinic and why?

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y focus as a skin clinician and a focal pillar of my Skin By Sarah Hudson clinic has always been to provide anti-ageing services for my clients that reflect the leading technologies and trends. That said, I never introduce new treatments to my clients lightly – instead, I always engage the top experts and practitioners to better understand new technologies and treatments to determine if they’re right for my client base. This is exactly how I met Dr Jack Zoumaras. As the clinical trainer for Vivace RF Micro-needling, we both recognised a mutual interest and passion for bringing out the natural beauty in our clients. I pride myself and my clinic on improving the 56 | SPA+CLINIC

look of the skin and its health, and Dr Zoumaras respects my knowledge and expertise in this area. Though, I know my limitations with what I can and can’t achieve in my clinic. So that’s where I realised Dr Zoumaras, a leading facial plastic surgeon who specialises in facial anatomy and an authority in his field, could step in. When consulting, if I feel a client wants to include anti-wrinkle injections into their skin program or would benefit from plastic surgery to best achieve their results, I refer them to Dr Zoumaras for a consultation.

How do you communicate and does cross referral work well for you two? Dr Zoumaras and I have always operated through a mutual respect for one another, but that doesn’t mean we forget


Aesthetics

proper business etiquette. When referring each other, we write a brief cover note explaining what we need the other to achieve in the treatment. This ensures transparency and no room for miscommunication - which can often be a culprit of a relationship breakdown. What also works well with Dr Zoumaras and I is that we are both open to promoting each other and our relationship publicly. We regularly partner for Instagram or Facebook Lives and when he visits my clinic I make sure to promote it on my eDMs and on social media. That way, you’re increasing the engagement for your brand and enhancing another’s at the same time. It also allows us to have a casually open dialogue in front of our client base so they can see just how well the two skin approaches can complement one another.

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How are the two services complementary? Dr Zoumaras and I share a mutual respect for naturally beautiful skin – whether that be through plastic surgery, anti-wrinkle treatments or aesthetic treatments to improve skin health. When a mutual respect is shared for a client’s outcomes, that’s where you’ll find your work can complement each other. On occasion, I observe Dr Zoumaras when he does anti-wrinkle injections and this helps provide me with a level of transparency. This means we can consult together and ultimately achieve what will be the most effective for our client.

Is the clientele different to the one at Dr Zoumaras’ plastic surgery clinic? Every client journey is different. Generally, the patients who see Dr Zoumaras [at his clinic] have already had anti-wrinkle injections and are looking forward to the next stage of antiageing and plastic surgery. For many Skin By Sarah Hudson clients, it is their first experience with anti-wrinkle injections.

What advice do you have for a skin clinic looking to introduce injecting to their service menu? At Skin By Sarah Hudson, we partner with Dr Zoumaras because I know he is a leading expert in facial anatomy and anti-wrinkle injectables. We work well together because we communicate, know each other’s strengths and limitations, and we openly consult with each other to achieve the best results for our clients. After all, the end goal is to have a satisfied client! My advice when looking to introduce injectables into your service menu is to first look at what your clinic offers as a brand. Will adding injectables enhance your treatment list? Or do you feel you need to add them because it’s “trending”? If it’s the latter, my advice is to hold off on engaging any practitioners unless you believe it can add something more to your service. Also be careful of who you engage with. Tighter regulations for cosmetic injectables in the industry mean heavier penalties for malpractice. Always partner with someone who has a strong professional background in working with anti-wrinkle injections and shares your vision and brand expertise. Sarah Hudson is the Owner of Sydney based clinic Skin By Sarah Hudson. skinbysarahhudson.com.au

beyond facial cleansing A new generation of facial hygiene which provides effective cleansing action, respecting the balance of pH and skin flora, and helping to protect the skin against environmental pollution. Specific textures and active ingredients meet the needs of all skin types.

the element for skincare experts

Advanced Cosmeceuticals | 1800 242 011 advancedcosmeceuticals.com.au


M V T – M O S T VA L U E D T R E AT M E N T

MY MOST VALUED TREATMENT:

PROLOGIC SKIN CARE

Founder of Flawless Skin Science, Shanyn Capodiferro, tells us about the impressive results she achieves on her clients using Prologic Skin Care.

My background Having studied a Bachelor in Applied Science with a double major in Anatomy and Physiology and Nutrition, health and wellness has always been a key focus of mine. It has always been clear to me that our inner health and wellness is on display via our skin and so it was a natural choice for me to complete post graduate studies in Dermal Science with the view to opening my own holistic skin clinic. Working as a Dermal Therapist utilises all my knowledge from my Health Science degree and my indepth knowledge of the skin to provide my clients with a thorough, holistic and safe approach to optimising the health and appearance of the skin. This is how Flawless Skin Science came to be. In my clinic I am able to spend extensive time with each client, fully investigating the origins of their skin concerns and working with them to bring about long-lasting change to their skin and overall health. 58 | SPA+CLINIC

My considerations when stocking a new product range Before I consider stocking any products, I start by asking myself ‘would I use these products on myself and feel confident in the safety and efficacy of the ingredients and the formulations.’ If any skin care products have questionable ingredients that don’t support skin health or may interfere with our bodies natural processes, I won’t stock it at Flawless Skin Science. If any ingredients are considered unsafe by the Environmental Working Group, I won’t stock it either – doesn’t matter what the product claims to do, if it’s harmful or has the potential to be harmful I won’t use it on myself and therefore would never suggest it to a client. Anything we apply to our skin is absorbed into our bloodstream in seconds, so making a conscious choice to pick products that are safe and effective is of the utmost importance to me. From there, I take my time testing each product on


MVT

myself and friends and family to see how the products work, look and feel. This process can take months as I like to ensure the products are used for an entire skin cell lifecycle to see if the results really stack up. Any products recommended by me at Flawless Skin Science absolutely must be effective. Flawless Skin Science is about skin correction, optimising skin health and promoting healthy ageing, so any products on the shelves have to be results-focussed and provide outstanding outcomes for clients. And finally, applying skincare is more than just slapping on some moisturiser, it should feel luxurious and provide the user with a few precious moments of self-care each day whilst also making the skin feel great Flawless Skin Science while you’re wearing it. So, it’s imperative that any Flawless Skin Science product meets this brief and looks and feels special. It’s such an important part of caring for ourselves each day. If all of these conditions can be met, I’ll happily stock these products at Flawless Skin Science.

My decision to stock Prologic Skin Care I chose Prologic because it meets all my requirements. Firstly, its ingredients are safe and the products are formulated with health and wellness in mind. The products are extremely effective and can dramatically transform the health of a compromised skin in a few simple steps. Each product contains a range of powerful active ingredients to bring about real and long-term change in the skin and every product feels so beautiful on the skin in its own way. The brand ethos is incredible, the sustainability focus is unmatched and you can tell that Prologic truly cares about people and the planet which is very hard to find in the beauty industry. It truly ticks all the boxes for health-conscious skin care professionals who have a deep understanding of the skin and how truly impactful (both positively and negatively) skin care ingredients can be. A Prologic client is a health-focused client who is totally switched on about the safety and efficacy of ingredients they use on themselves and around their homes. In terms of skin conditions, Prologic is incredibly effective in the treatment and management of pigmentation, sun damage, rosacea, dry/ dehydrated, inflamed skin (such as dermatitis) healthy ageing and congested skin. It is also fabulous for those looking to maintain and optimise their already healthy skin.

My clients’ convincing results I have a 59-year-old female client who was suffering from dermatitis from using cosmeceutical skincare that didn’t

agree with her skin. She was concerned with reducing the signs of ageing and has diffused redness which she was looking to address. I prescribed Prologic Pre-Cleansing Oil, Cream Cleanser, Anti-Ageing Spray, Anti-Ageing Serum, Post Needling Serum, Repair Moisturiser and Omega 3 Treatment Oil all from the Prologic range. This client had an immediate positive response and commented that her skin was less inflamed and more even-toned within days of using the Prologic Skincare products. The Post Needling Serum worked to reduce redness whilst the AntiAgeing Spray and Serum in combination with the Repair Moisturiser and Omega 3 Treatment Oil have restored hydration and moisture, reduced fine lines, evened out her complexion, improved skin texture and her skin now has a healthy, youthful glow without any signs of dermatitis or inflammation in just a few weeks. Her skin barrier has been restored with these products and is now functioning optimally. This client has also commented that she loves the feel of the products and looks forward to applying them twice a day. After using so many different brands for so long and never finding something that truly worked for her, she is now a Prologic convert and routinely re-purchases so she never runs out. The support I have received from Prologic has been really impressive. I have worked with so many different businesses and can honestly say that working with Paula Cliffin from Prologic has been such a pleasure. I truly feel like part of the Prologic team and I can’t wait to see what’s next for this incredible brand. I am grateful for the support, training and resources made available from Prologic and I’m really excited to continue working together. For more information on Prologic Skin Care, visit

Select link to watch Shanyn talk about why she chose Prologic Skin Care for her clinic.

Video

prologicskincare.com.au spaandclinic.com.au | 59


aesthetics

INTRODUCING,

ABIC

Many have waited a long time to have a uniting voice represent the aesthetic industry, and now it is finally here. We talk to the CEO of the Aesthetic & Beauty Industry Council, Stefanie Milla, to find out more.

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t’s no secret the aesthetic industry encompasses and incorporates many diverse categories and disciplines, and many of these categories often crossover with each other. Whether you’re a beautician, a skin therapist, or a dermal clinician, you now have a new organisation representing you. The Aesthetic & Beauty Industry Council was founded late last year in an attempt to unite, support, and further the development of the aesthetics and beauty industry. With 20+ years’ experience as a Director and Educator of respected Dermal clinics, Stefanie Milla and a group of likeminded aesthetic professionals including experts in finance, HR, and business made the decision to take matters into their own hands to create Australia’s Aesthetic & Beauty Industry Council. “The circumstances surrounding COVID highlighted the need for a stronger, more unified voice from the aesthetic industry to government, but also within the industry itself, and furthermore to clients of the industry. In addition, the need for readily available information about the industry, its operations and standards was identified. ABIC was created in response to this need. ABIC is also a support organisation for the aesthetic industry, it seeks to enhance the standards of treatment and care for both professionals and clients,” Milla explains. ABIC will provide a benchmark industry framework for all beauty industry businesses and practitioners to model, along with advice and guidance for members regarding every aspect of the industry, including treatment, business, and legislative requirements as well as provide transparency to clients in the form of clear structured identification and information about the industry, including expertise and safety, treatments, and the practitioners within the aesthetic industry. “We promote the unity and collaboration of the many wonderful organisations within the Aesthetic Industry,” Milla says, “There are many organisations that cater to specific selected categories within the aesthetic industry, our goal is to be a unifying bridge between these organisations, provide support to them and unify our voice in order to strengthen our industry.” For more information and to register your interest before the official launch in April, visit theabic.org.au 60 | SPA+CLINIC

Meet the ABIC members Stefanie Milla – CEO As the CEO & Formulator of Dermalist Skincare, and as a Director and Educator of respected Dermal clinics for the past 20 years, Stefanie has expertise in the training and management of Dermal, Non-surgical and Clinical treatments, auditing and standards, and business management. Stefanie had overseen the creation and development of successful industry brands, and nurtured and managed hundreds of professional staff within the industry. Stefanie has experience in creating organisational structure, systems implementation, as well as leadership and overall expertise in the Laser, Dermal and Non-Surgical Cosmetic Enhancement segment.

Reika Roberts – Chair Reika has been in the skincare industry for over 18 years and has a strong background in business management, client development and start-ups. Holding a double degree in accounting and finance, she commenced her career with EY and has previous experience in recruitment, as well as sales and marketing. Reika is the Managing Director and co-founder of derma aesthetics, distributor of Dermaviduals skincare and Exceed. She is primarily responsible for commercial operations and is proud of the multiple awards won globally for marketing and customer service.

Tamara Reid Shaw – VIC Chair Tamara is an entrepreneur and community creator. Tamara’s experience has seen her work both nationally and internationally across cruise ships, dermal clinics, day spas and medical-aesthetic spaces. Tamara has a vast amount of knowledge across Corporate Business and Franchising operations through education and business development roles. Tamara founded Beaute Industrie, Australia’s first online support community for the professional aesthetic industry, hosts the internationally successful Beaute Industrie podcast, which has gained over 150k reach, and hosts national networking and strategy events. Tamara has been instrumental in founding the ABIC and creating an extraordinary community to launch ABIC.

Keira Maloney – Board Member Keira is an experienced HR manager with five years working within the beauty, skin and laser industry. Keira is currently the brand ambassador for Headhunter,


a job advertising platform looking to rival the costly alternatives to finding new team members. She has recruited and provided human resources support within multi-location franchises, as well as to stand-alone clinics. She is an expert in understanding how to effectively manage team culture and is passionate about businesses being set up for success in their on-boarding, induction and retention processes.

Karla McDiarmid – Board Member Karla is a business owner and trainer with 20+ years in the skin and beauty industry. Karla is the Spa Director of Macquarie Medi Spa and employs 19 skin and beauty therapists across two locations incorporating all aspects of skin and beauty including cosmetic tattooing, injectables and laser. Karla is a multi-award-winning spa owner with accolades such as receiving five ABIA awards including Spa Director, Global Spa Manger of the Year & Best Team of the Year along with several prestigious World Luxury Spa Awards. Her businesses have also twice been named the Australian Beauty Salon of the Year. In 2019 Karla McDiarmid was named the Orange Business Leader of the Year (35+ years) at the prestigious Orange Business Awards.

Matt Williams – Board Member Matt is MD of PBS Professional Beauty Solutions, which is a distributor of salon only beauty brands. Family owned and operated by Matt and Lisa Williams, Professional Beauty Solutions started out over two decades ago with just one brand (the ever-popular Youngblood Mineral Cosmetics), and has grown to become one of Australia’s most trusted distributors of professional beauty brands. Representing 14 world-class brands, they currently supply over 2000 salons, spas and clinics across Australia with innovative, high-performing beauty brands, along with exceptional service, training, marketing support and business education.

Maria Enna Cocciolone – Board Member Maria is no stranger to the Professional Beauty Industry. With over 35 years industry experience, Maria is the Founder and CEO of INSKIN COSMEDICS since 2007. In 2010 she created and launched Australia’s #1 Cosmedical brand O COSMEDICS and in 2016 created and launched her second brand, GINGER&ME, a mindful experience. Maria is first and foremost a qualified Aesthetician and Electrologist, has a certificate 1V in Human Resources, is a brand creator and copywriter who drives her brands from conception right through to long-term strategic development. Maria leads a team of over 50 employees and is as hands on as they come.

Emma Hobson – Board Member Emma has 35+ years of industry experience as a Spa Director, Business Owner, Educator, Speaker, Executive Leadership. Emma’s expertise is in the area of business strategies having the opportunity to have helped hundreds of small to medium-sized business owners succeed in the multibillion-dollar beauty industry. Emma appears on stages all over the world and is featured in high profile publications. For the past 27 years, Emma has worked for The International Dermal Institute, and at Dermalogica now holds the position of the Director of Education, (APAC).

Faye Murray – Board Member Faye is a Business Coach specialising in the hair and beauty industries for over 15 years. Faye has been the General Manager of a large hairdressing salon group employing 300 staff as well as General Manager of one of Queensland’s largest registered training organisations and responsible for 200 apprentices every year. Inducted into the Hairdressing Hall of Fame in 2011 then into the Beauty Hall of Fame in 2019, Faye is Head of Assessment of the AHC and has been a board member of the Australian Hairdressing Council for the first ten years of its inception.

Gay Wardle – Board Member Gay is a businesswoman, coach, mentor and an internationally recognised keynote speaker and educator. In 2015, she was awarded “Educator of the Year” at the Australian Beauty Industry Awards. Gay’ passion is skin analysis and she drives this agenda both nationally and internationally. Through her dedication and commitment to motivating and teaching others, Gay has established herself as one of the most respected icons in our illustrious “skin and beauty” industry. Her work as an educator and practitioner was celebrated in 2014 when she was inducted into both the ABIA Hall of Fame and the Reed Exhibition Hall of Fame. To add to her credentials, Gay has owned multiple skin treatment salons and has recently founded her latest start-up ‘Skin Energy’.

Greg Ure – Board Member Greg has been the C.E.O of Caronlab for the past 17 years. Caronlab is Australia’s largest manufacturer of Hair Removal Waxes with national distribution and export sales to 27 countries around the world. Greg holds a Graduate Diploma in Business Management from Monash University and is qualified as a “Certified Professional HR Practitioner” and “Fellow” by the Australian HR Institute. After serving as a member of the Victorian State Council of the Australian HR Institute he also received the AHRI Medal for his outstanding contribution to the organisation. Greg is passionate about driving sustainability and professionalism to create a better beauty industry for all its participants.

ABIC will officially launch in April

spaandclinic.com.au | 61


heading

ANATOMY OF A

Laser

Lasers have become a staple in skin clinics, treating everything from melasma to wrinkles and redness. With a wide variety of lasers on the market, we take a look at the facts and figures so you can make an educated decision for your next laser purchase.

62 | SPA+CLINIC


Technology

“N

othing a little laser can’t fix” has become a bit of a running gag in the SPA+CLINIC office and is often uttered after someone complains about a skin issue. It may be said jokingly, but there is a lot of truth behind it. Pair the right skin professional with the right laser, and they can improve almost any skin condition. From redness to wrinkles and pigmentation, lasers are often the most efficient way to treat a client’s skin concerns. Of course, it is imperative to make sure you only let staff operate lasers after they have completed the necessary laser safety training. Unfortunately, there are still too many unqualified practitioners out there who can cause serious injuries to clients’

skin when operating lasers incorrectly. Laser burns, scarring, and disfigurement are the sad consequences of a highly unregulated industry, and it’s something that the Cosmetic Physicians College of Australia wants to see changed. “Technically, all energy devices used to improve or maintain appearance are called ‘non-ionising radiation’ devices and must be compliant with the TGA. This is where we see most of the serious injuries,” says CPCA President Dr Michael Molton. So if you are thinking about purchasing a new laser for your clinic this year, we urge you to take training and ongoing education seriously. We have compiled a variety of lasers that are on the market so you can easily compare and see which one might be right for you and your clients.

Sciton mJoule • Combination of MOXI and BBL • Fractionated 1927 nm wavelength • Photothermal energy • High energy rapid output (HERO) • Treat skin from head to toe • Applications include: pigmentation, irregularities, texture, rejuvenation and more

spaandclinic.com.au | 63


TECHNOLOGY

Lumenis SPLENDOR X • Integrated plume evacuator with HEPA filter • Up to 27mm x 27mm square spot • Output power of 250W • Blend X technology: 1064nm Nd:YAG and 755nm Alexandrite wavelengths • Interchangeable lenses • Applications include: hair removal, wrinkle reduction, vascular, pigmented lesions and more

Lutronic Spectra XT • High power (1600mj) • Q-switched Nd:YAG laser with four wavelengths • Large spot (8mm) • Multiple pulse durations (5ns & Spectra mode) • Auto-sensing and piece and spot-size parameters • Applications include: melasma, multi-color tattoo removal, skin resurfacing, pigmented lesions, acne scars, telangiectasias and more 64 | SPA+CLINIC


TECHNOLOGY

Cryomed CuRAS • Q-Switch Nd:YAG 1064nm, 532nm • 5 hand-pieces including MLA • 4 different pulse durations • Adjustable spot size up to 10mm • Energy stability • Applications include: tattoo removal, melanoma, carbon peel, pigmented lesions, acne, skin rejuvenation and more

Cutera excel V+ • Nd:YAG 1064nm, 532nm • 2 - 16mm spot size • Adjustable cooling • More power thanks to a Lithium Triborate Laser Boosted Optic (LBO) + truPulse Delivery • 3 hand-pieces, 5 avenues of revenue • Applications include: vascular and pigmented lesions, skin revitalisation, Rosacea, age spots, acne and more spaandclinic.com.au | 65


TECHNOLOGy

Aussie Medi Tech Discovery Pico Plus • Nd: Yag 1064nm, 532nm, 694nm • Up to 10.5mm spot size • Picosecond and nanosecond pulse range • Round and square hand-pieces • Applications include: skin rejuvenation, pigmented lesions, acne, tattoo removal, Onychomycosis and more

Cynosure PicoSure • Three wavelengths: 532nm, 755nm, and 1064nm • Up to 10mm spot size • Focus TM Lens Array unleashes natural cell signalling processes • Picosecond pulse width removes all tattoo colours • Applications include: pigmented lesions, acne scars, wrinkles, skin rejuvenation, tattoo removal and more 66 | SPA+CLINIC


SIMPLY RADIANT SKIN FROM HEAD TO TOE

®

Lighten, Brighten and Refresh with MOXI

Forever Change How You Treat Skin from Head to Toe

• A gentle approach to radiant skin, year round, for every skin type

• 4x Speed – 3x Peak Power – 2x Cooling

• Delegatable with proven results

• Quickly treat large areas with Forever Body™ with outstanding results-oriented outcomes

• Patients love it!

• Comfortable, fast, effective, low downtime

• Fractionated 1927 nm wavelength

Forever Young BBL | post 1 tx | courtesy of Jason Pozner, MD

MOXI | post 3 tx | courtesy of AesthetiCare

Speak with your local australian sciton expert

www.sciton.com.au 1300 896 513

anz@sciton.com

©2021 Sciton, Inc. All rights reserved. 925 Commercial Street, Palo Alto, California 94303 Phone: 888.646.6999 | Email: info@sciton.com


Medi

BRIDGING THE GAP BETWEEN GP AND AESTHETICS Dr Nik Davies is a GP, Cosmetic Doctor and Educator working at Dolce Vita Skin on the Central Coast of NSW. Here, he tells us more about his work and passion for aesthetic medicine. Dr Nik performing Neograft treatment

68 | SPA+CLINIC

Dr Nik Davies

The importance of consultations

I

have been a GP now for almost 10 years and feel that it has definitely helped me in aesthetics. A core component of both general practice and cosmetic medicine is the consultation. This was touched upon at medical school but as a post graduate trainee in GP this was a key skill focus which is something that takes years of practice and constant self development. Getting the consult right ensures that you hit patient expectations and helps your future self avoid unnecessary problems. Secondly, in both cosmetic medicine and general practice, everyday we are using medicines and prescribing medicines. At the end of the day, in aesthetics we are using prescribed medications to carry out medical treatments! An idea that I feel is sometimes lost in our field. I have cut my days of GP down to one a week for now and this involves a full day of skin checks and skin cancer operations, another passion of mine which crosses nicely over in aesthetics. Being a key opinion leader for Teoxane and recently taking on the role of medical advisor for Silk Laser Clinics Australia means my week is action packed – not sure I could fit much more! During COVID, as with everyone else, my aesthetic practice closed for around 10 weeks. That was tough! Luckily I was able to pivot back to seeing more GP patients. Currently, with the improved situation, I have been

able to move back to aesthetics which is definitely more of a passion for me.

The treatment that will be big in 2021 I think that 2021 is going to be a massive year for our clinic (Dolce Vita Skin, Erina) and myself. I am super excited about my hair transplant surgery treatments with the Neograft machine – another area of medicine which bridges the gap between GP and aesthetics. For years I have been prescribing various medications to help reduce/slow hair loss in both men and women. It’s an absolutely heart breaking condition causing a lot of grief for the patients. So to have something to offer that actually works, and gives amazing results, is fantastic. I think this area of medicine is going to be massive this year and the years to come. It is a huge issue for millions of people and I think the problem may be the lack of knowledge of options for treatment. I get so much out of treating aesthetic patients – there is nothing more rewarding than patients telling me how my treatments have changed their lives and most importantly given the confidence that they used to have. Something the Neograft will do so well! On a personal level, I would certainly love to get on an international flight to anywhere by then end of the year or maybe even attend an international conference – here’s hoping!

“...there is nothing more rewarding than patients telling me how my treatments have changed their lives...”

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MEDI

CPCA PUSHES FOR REGULATORY CHANGE AMID GROWING CONCERN FOR PATIENT SAFETY They are machines you use every day in your clinic, and they can change lives. Sometimes, not for the better.

T

he Cosmetic Physicians College of Australia (CPCA) is lobbying for national laser regulations after growing reports of misuse among unqualified therapists resulting in patient disfiguration. President of CPCA Dr Michael Molton says he has witnessed several injuries caused by devices which aren’t limited to ‘just laser’. These include treatments such as fat freezing, ablative CO2 laser and radiofrequency. “Technically, all energy devices used to improve or maintain appearance are called ‘non-ionising radiation’ devices and must be compliant with the TGA. This is where we see most of the serious injuries and the worst of these, as reported on A Current Affair, are from ‘fat-freezing’ devices,” he said. A Current Affair recently reported that two women received second-degree burns from the abuse of laser devices. The segment showed graphic pictures demonising firsthand what can happen when things go wrong. According to ACA, these incidents are not isolated and they receive weekly messages from viewers who had similar experiences with laser devices. Consumers are lured into dangerous clinics with low prices for laser treatments, unbeknown to the lack of medical supervision and experience. ILP isn’t the only laser device causing injuries. “We also have some clinics charging prices so low for fat freezing to get more experience using the devices. Basically, in my opinion, this is ‘experimenting’ upon patients without the patient realising that the operator has only had a few hours being shown how to use the device. The truth is, CoolSculpting, the genuine article, has a very long and steep learning curve for operators. You simply can’t get proficient at this without supervision and ongoing mentoring,” Dr Molton Said. Regulations governing the use of lasers vary among states, and even where they are present, enforcement is lacking. Patients put their trust in the practitioner that they will be treated with a duty of care. However, with a wide range of practitioners performing cosmetic medicine procedures in Australia – all with varying degrees of training, experience, education and understanding – there is a wide discrepancy in skill levels and accountability. “Really, we are talking about medical treatments using Class 4, and Class 3B non-ionising radiation devices that emit light energy you 70 | SPA+CLINIC

cannot see and can severely injure patients. And, in fact, you can blind a person with IPL (intense pulsed light) as they are just as hazardous as lasers,” Dr Molton adds. “Patients are vulnerable individuals to whom health practitioners owe a duty of care to ensure their safety comes first.” Dr Sean Arendse is also a board member for the CPCA and says he sees laser inflicted injuries too often. There is a misconception among patients that laser is a safe and easy device to use, but it can cause several ongoing medical issues and scarring. The responsibility of ensuring a practitioner is adequately qualified to use a device currently falls on the patient, which is why the CPCA is lobbying for national regulation. Until that happens, the only advice both doctors can give to patients is to be overly cautious when inquiring in any laser treatment. “At the very least the patient should ask the operator if they have completed a recognised ‘Laser Safety Officer Certificate Course’ and if they have not, then walk away. If they have, it would be useful to know how long they have been using the laser. Alarm bells should ring if it’s only a few months or weeks,” Dr Arendse said.


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Medi

SURVIVING THE PANDEMIC AS A COSMETIC NURSE Pivoting from working in hospitals to injecting in medispas.

J

uv’ae Directors, Melissa Isaia and Nicole Schmid-Sanele run one of Australia’s busiest training organisations in injectable cosmetics. In the almost 12 years of being open, more than 200 nurses and doctors have completed their program. For many, 2020 was the year when business stalled, for them, the year was their best yet. “Nurses are taking over the cosmetic injectables market,” said Nicole. “More than 70 per cent of cosmetic treatments are now being performed by Cosmetic Nurses,” said Nicole.“In the past 12 months, I have trained and onboarded more nurses than in any other period since Juv’ae opened its doors.” Why are so many nurses embarking on a career in injectable cosmetic treatments? Nurses are leaving hospitals in droves. The reasons are varied and personal. While the coronavirus has placed the hospital system under enormous pressure, it has also caused the closure of surgical wards and other major departments who were not caring for the same number of patients as they were pre-COVID. “There are also nurses who understandably do not want to put themselves at the frontline from the risks posed by the pandemic due to family or personal reasons, forcing many to consider options outside of a hospital setting just to pay their bills,” said Nicole.

Beauty Versus Cosmetic Treatment It was not all smooth sailing, however, for Juv’ae during 2020. The state and territory restrictions threw many of the nurses’ practices into disarray when there was confusion about injectable cosmetic treatments and whether they could still be performed. “I was working around the clock, calling different government departments in the

different states and territories trying to seek information for our nurses,” said Melissa. “The advice was at times unclear, or even contradictory, depending on who answered the phone, said Melissa. “Allowing hairdressers to continue to practise while restricting Registered Nurses who are trained in strict infection control processes seemed unfair to me,” she continued. “Our Juv’ae Cosmetic Nurses follow strict policies and procedures that help keep every patient safe during treatment. They did this even before we knew what a coronavirus was,” said Melissa.

Pivoting in a Pandemic “The border closures meant we needed to look at every part of the business during this time to see if how we could adapt to the new normal of video calls and meetings,” said Nicole. “I have often heard from industry representatives that they can tell when Juv’ae has trained a Cosmetic Nurse. In the past, this training has been me or one of our other Clinical Skills Trainers being physically present during a week’s long intensive training program with treatments being performed on real-life models,” said Nicole. “While we know this is not the industry trend, we like to invest this time in our Juv’ae Cosmetic Nurses as we know this enables our nurses to be highly skilled and competent in a variety of different techniques and procedures, helping them to get more enjoyment out of being a cosmetic injector,” said Nicole. Juv’ae Cosmetic Nurses are all Registered Nurses who have chosen to undertake specific training and focus their clinical skills in the realm of injectable cosmetic treatments. As part of their onboarding process, every nurse will be assessed by our clinical team to map out a scope of practice. The scope of practice ticks off the procedures the nurse is competent in and outlines ones they need further training in before they are approved to perform them. “What sets Juv’ae apart is our scope of practice process. We offer our nurses free, ongoing training, throughout their journey with us. We pride ourselves on having nurses who are expertly trained, and who are always growing and developing themselves,” said Nicole. “With the borders opening and closing sporadically, we are reviewing how we can ensure this same level of high service and training to nurses who want to join Juv’ae during 2021,” Nicole concludes. juvae.com.au

72 | SPA+CLINIC


T H E C O S M E T I C I N J E C TA B L E MARKET IS THRIVING I t i s b e i n g d r i ve n by yo u n g e r g e n e ra t i o n s w h o i n ve s t m o re h e av i l y i n b e a u t y a t a n e a r l i e r a g e a n d by o l d e r g e n e ra t i o n s t r y i n g t o l o o k t h e i r b e s t f o r l o n g e r. • AUSTRALIANS SPEND MORE THAN $1 BILLION PER YEAR ON COSMETIC TREATMENTS.

hospital into a beauty clinic, as well as partnering with experienced nurse injectors and beauty clinics to grow their market share.

• THE AVERAGE ANTI-WRINKLE CLIENT WILL SPEND BETWEEN $300 AND $700 EVERY 3-4 MONTHS.

We are proudly and nationally recognised by the Medical Board of Australia for having the “Best Standard of Practice for Cosmetic Medicine” and known for putting patient care above financial gain.

• THE AVERAGE DERMAL FILLER CLIENT WILL SPEND BETWEEN $500-600 EVERY 6-12 MONTHS. The driving forces behind this increased consumption of injectable cosmetic treatments are the rise in video calls and meetings and access to global trends that influence our beauty routines. With the trend towards more natural and subtle enhancements, the number of people willing to include injectable cosmetic treatments as part of their regular beauty routine is rapidly growing. If you have been thinking of introducing injectable cosmetic treatments into your beauty clinic, now is the time to pick up the phone and speak with Juv’ae. Juv’ae has been training and supporting Cosmetic Nurses in the business of cosmetic injectables for more than a decade. We help nurses leap from the

By aligning your business with Juv’ae, you have access to a reliable Skype service from Monday-Saturday and assistance with managing complications. Our Cosmetic Nurses are always learning, with ongoing education in injectable cosmetic treatments. They are highly sought after by patients, and they love what they do. Our fee structure is transparent, and we have the lowest Skype consulting fees in the industry, at $2.50 per patient. We also do not charge our nurses for attending ongoing training, something we pride ourselves on providing. Call us on 1300 255 913 or email info@juvae.com.au to find out more about what makes us the leaders in training and business support for cosmetic injectables.

juvae.com.au


Aesthetics

MORE THAN JUST

Organic

We have high expectations when it comes to skincare, but what about makeup? Couleur Caramel is about to raise the bar for professional cosmetics in Australia.

Matte Lipstick Dark Red, RRP $40.00

Eye Shadow Copper, RRP $33.00

A

Forest Stewardship Council-certified wood. PLA is a bioplastic derived from the natural fermentation of non-transgenic corn starch. It is fully biodegradable and can also be recycled or used as compost. Minimising waste was not enough for the brand; they have been taking their social responsibility a step further by partnering with six associations including the WWF and handicap international, who are given five per cent of the annual net profit. By buying a Couleur Caramel product, your clients can therefore actively support a good cause.

s a skin professional, you know that a good skincare regime often doesn’t end with the SPF, but with the makeup that is applied on top of it. Needless to say, some foundations and other colour cosmetics can counteract the efficacy of skincare by clogging pores or irritating skin. Offering a safe, skin-friendly alternative at your clinics is therefore imperative to a complete skin journey.

High quality ingredients

The relevance of eco-credentials But more than just being good for the skin, people are increasingly aware of eco-credentials and buying products that don’t harm the planet. Words like ‘organic’ and ‘sustainable’ are on everyone’s lips, so offering a makeup range that is not only giving your clients beautiful results, but also helps the environment can be a real point of difference in 2021. Introducing, Couleur Caramel, the pioneering brand of professional-quality organic makeup, setting itself apart with its unwavering values and a unique, innovative range offering an unrivalled choice of shades and textures. Founded in France in 2002, Couleur Caramel uses natural plant-based ingredients derived from organic farming or biotechnology and never tests on animals. In fact, the brand contributed to the drafting of the 2004 law which now prohibits cosmetic testing on animals in Europe.

Biodegradable packaging that looks good Certified by Ecocert and Qualité France, Couleur Caramel developed new packaging using Polylactic Acid (PLA) and 74 | SPA+CLINIC

Extra Black Perfect Mascara, RRP $45.00

The use of natural and organic biomimetic active ingredients in the makeup formulas enhances their medicinal and skincare effect. The large range includes foundations, powders, primers, eye makeup, lip colours, nail polish, and even brushes. Active ingredients, such as organic argan oil and hyaluronic acid in some of the foundations, or organic acacia gum in the mascaras means your clients aren’t undoing all the good work of their skincare, but they’re continuing to nurture their skin with their colour cosmetics. The #1 organic makeup in France is now launching in Australia, exclusively distributed by True Solutions. Couleur Caramel Mareketing Manager, Ashleigh Scott, says she is excited about the launch of such a wonderful brand. “We are excited to introduce Couleur Caramel, the #1 Organic Colour Cosmetics brand in France, and feel it will be a great fit for our customers. It will present tremendous opportunity in the Australian market with its focus on sustainability and Wellness.” For more information and to become a stockist of Couleur Caramel, visit true-solutions.com.au


DISCOVER FRANCE’S NO 1 PROFESSIONAL ORGANIC MAKE UP For further information and to become a stockist call 1800 808 993 COULEUR CARAMEL, PROFESSIONAL HIGH QUALITY ORGANIC & NATURAL COSMETICS


heading

THE NEW

Wave OF NATURAL

DEODORANTS No longer reserved for dusty shelves in health food stores, natural deodorants have become mainstream and could be the perfect addition to your holistic beauty retail offering.

76 | SPA+CLINIC


cosmetics

Black Chicken Remedies RRP $18.50 blackchicken.com.au Andalou Naturals RRP $14.99 andalou.com.au

KIND-LY RRP $18.95 kind-ly.com.au

Natch Essentials RRP $29.00 natchessentials.com

Asuvi RRP $22.00 asuvi.com.au

Woohoo Body RRP $16.95 woohoobody.com.au

Salt & Stone RRP $29.95 saltandstone.com

spaandclinic.com.au | 77


78 | SPA+CLINIC

Ethique Deep Green Cleanser RRP $25.00 ETHIQUEWORLD.COM

Sisley Cleansing Milk With Sage RRP $140.00 SISLEY-PARIS.COM/EN-AU

n a e l C

Babor Detox Lipo Cleanser RRP $110.00 BABOR.COM.AU

Thalgo Cleansing Cream Foam RRP $49.00 BLCCOSMETICS.COM

Dermalist Ultra Hydrating Lactic Cleanser RRP $69.00 DERMALIST.COM

Long Haul Spa Cleansing Micellar Water RRP $22.00 LONGHAULSPA.COM

Skin Virtue Advanced Purifying Cleanser RRP $46.00 ADVANCEDCOSMECEUTICALS.COM.AU

SkinCeuticals Simply Clean Gel Cleanser RRP $67.00 SKINCEUTICALS.COM.AU

SQUEAKY

Every good skincare routine starts with one. Give your clients a fresh start with these cleansers.


Biologi Bc Refresh Cleanser RRP $62.00 BIOLOGI.COM.AU

Medik8 Lipid-Balance Cleansing Oil RRP $52.00 ADVANCEDCOSMECEUTICALS.COM.AU

Aesthetics RX Revitalising Foaming Cleanser RRP $59.00 AESTHETICSRX.COM.AU

Waterlily Bio Cleansing Oil RRP $69.00 WATERLILYSKINBODYSPA.COM

Prologic Gel Cleanser RRP $75.00 PROLOGICSKINCARE.COM.AU

Priori TTC Enriched Cleanser RRP $69.00 PRIORISKINCARE.COM.AU

Cosmetics

Comfort Zone Sacred Nature Cleansing Balm RRP $60.00 BLCCOSMETICS.COM

spaandclinic.com.au | 79


10 QUESTIONS with

JUDITH MARTIN She is a beauty veteran and the Senior Brand Manager of True Solutions. We chat with Judith Martin to get to know her better.

1. How did you get into the aesthetics industry? I was an intern at Yves Rocher in Paris when I was at University in France and when I left there I started as a Marketing Grad at Max Factor in the UK where I was soon promoted to Brand Manager. I then moved companies in the UK to work on the Veet brand. On arriving in Australia in 1988, I secured a role at Juvena Australia which later became the La Prairie Group. I stayed there for 23 years and progressed to Group Marketing Manager of the Fragrance and Toiletry Division. Throughout that time I was also the Marketing Manager for the Sally Hansen brand and grew the brand from $500k to $20million. In 2010, I moved to True Solutions International and I have been here since then. I have looked after numerous professional skincare brands such as Priori, MD Formulations, and Elizabeth Arden PRO. Since 2020, I have been looking after our stable of anti-ageing equipment including Omnilux LED Light therapy and Nanopore Micro-needling machines. The growth in equipment for skin clinics has been phenomenal.

2. What do you love about working at True Solutions? The people! We are a small tight team of people who love, believe in, and care about the products we sell as well as each other. We all share the same goals and support each other 100 per cent. We make our working life fun but at the same time get great results.

3. Beauty product you can’t live without? My Omnilux Contour LED FACE Mask and Priori Facial Cleanser. It is literally skin changing. 80 | SPA+CLINIC


10 Questions with

4. What does a typical day in your life look like? Spending a lot of time talking on the phone to suppliers, customers, sales team and helping build the business. I play golf when I can and I walk my British Bulldog puppy to do my 10,000 steps a day.

5. Have you had a mentor in the industry? I have been lucky to work in this industry all my working life and come across so many people I have admired. The ones I have looked up to the most are those willing to take financial risks to start and build their own companies and those willing to let others make mistakes so they can learn and grow.

6. What motivates you? Working with the best team at True Solutions. We all bounce ideas off each other and it just works! Launching new products motivates me as well.

7. Was there a silver lining for you in 2020 / the COVID crisis? Yes, we launched the Omnilux Contour FACE LED mask for inclinic and at home use. It’s been an amazing success. The retailer margin is quite high on this product and it helped some of our Customers to make good money when their business was in lockdown. The great improvements in our customers’ skin has been a joy to see. It’s made all hard work worthwhile.

8. What is a personality trait that you value in others and why? People who don’t take themselves too seriously and can laugh at themselves. If you can laugh then you can solve any problem.

9. Favourite travel destination? London on a warm day.

10. What are you looking forward to most in 2021? Organising my eldest daughters’ wedding and launching the new Omnilux Contour Neck and Décolleté mask and Omnilux Contour Glove.

“I play golf when I can and I walk my British Bulldog puppy to do my 10,000 steps a day”

spaandclinic.com.au | 81


INDEX

Advertisers ADVANCED COSMECEUTICALS

11, 57

ARTAV 51 AUSSIE MEDI TECH

69

AWE COSMECEUTICALS

25

BLC COSMETICS

COVER, 36, 37

BTL 83 CRYOMED CUTERA CYNOSURE

9, 48, 49 2, 3 32, 33

DERMAENERGY 13 DERMALIST

36, 37

JUV’AE 73 KITOMBA 21 PANEMORFI 45 PAYOT PROLOGIC

6, 7 58, 59

SCITON 67 L'ORÉAL TRUE SOLUTIONS

75

VENUS CONCEPT

84

WATERLILY

82 | SPA+CLINIC

4, 5

28, 29


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Contact Venus Concept Australia today on 0416 022 096

www.venusconcept.com.au | @neograft_australia