INFLUENCER
THE SUMMER
SWITCH-UP! As spring ushers in a glimpse of the upcoming summer, it’s time to prepare for the seasonal switch in your skincare routine. Transitioning into warmer weather is easier than you might think, but it requires a few key adjustments to keep your skin healthy and glowing. In this issue, we explore essential tips for a fresh and radiant summer look. By Michael Brown
66| RETAIL BEAUTY SUMMER 2023
Hydration: Your Summer Lifeline
In previous issues, we’ve emphasised the importance of layering moisture to combat dry, winter skin. However, as summer approaches, new challenges arise, especially if you’re a sun lover who frequently enjoys swimming in pools or the ocean. Additionally, the sweltering heat can lead to excessive sweating, causing your skin to lose essential moisture. To address these issues, daily hydration remains a cornerstone of your summer skincare regimen. But the key is to switch to lighter textures, opting for hydration with humectants that draw water to the skin, such as hyaluronic acid. This will help your skin retain the moisture it needs without feeling heavy or greasy. Reserve emollient or oil-based moisturisers for your nighttime routine, allowing your skin to absorb their richer textures while you rest. When advising your customers, consider engaging in conversations about moisturiser textures and formulas as the seasons change. While they may have their favourite formula, suggest that they experiment with lighter textures during the summer to avoid overloading their skin, especially during the day.
