Retail Beauty 78 Summer 2023

78 SUMMER 2023

SKINCARE IS IN

NEW

THE RETAIL SAVIOUR

CHAMPIONING CHANGE

M-POWER AT MECCA

BEAUT-AI & NEUROGLOW

2024 GLOBAL BEAUTY TRENDS

EDITOR’S LETTER

Summer

Splendour

Retail Beauty at Cosmoprof CBE Asean, Bangkok.

W

elcome to the Summer edition of Retail Beauty.

For this issue, I had an absolute blast chatting with some incredible women in the beauty industry who are making waves with their exceptional businesses. Let me share a bit about them with you.

First up, there’s Sally Obermeder, the powerhouse behind SWIISH. Her inspiring journey, from facing a Stage 3 breast cancer diagnosis to co-founding SWIISH with her sister Maha, is truly remarkable. Check out page 50 for the full scoop on her incredible story.

Then, meet Rosie Jane Johnston, the genius behind By/Rosie Jane, a sustainable fragrance brand. Rosie’s journey, from crafting fragrances as a makeup artist to creating a brand with a ‘clean’ focus, is fascinating. Pour over the details on page 54.

We’ve also delved into the captivating journey of Candice Fernandez, the Marketing Director of La Prairie Group in Australia and New Zealand. Her career has taken her through some incredible beauty multinationals, and you can catch all the details on page 26.

And don’t miss out on Chereine Waddell, the MAGAP Australian Makeup Artist of the Year 2023. She’s a true beauty pro, known for her expertise in makeup artistry, dedication to education, and authorship. Flip to page 64 to get to know her better.

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In September, I embarked on an exciting journey to Bangkok for Cosmoprof CBE Asean at the brand-new Queen Sirikit National Convention Center. If you’re unfamiliar, Cosmoprof is a series of beauty and cosmetics trade shows held globally (see the wrap on page 24). As I write this, I’m buzzing with excitement just days before my departure to Cosmoprof Asia in Hong Kong, where over 60,000 attendees are poised to explore offerings from more than 2,400 exhibitors. I’m eager to soak in the trends, discussions, and product innovations unfolding in Asia. Stay tuned for my comprehensive Asia report in the next issue of Retail Beauty.

This issue is packed with diverse and insightful contributions from our amazing contributors. Highlights include Nikita Papas’ exploration of expert solutions for oily, congested, and blemishprone skin on page 40, Jo-Anne Hui-Miller’s coverage of Mecca’s M-Power initiative on page 30, Icy Ling’s insights into the power of consumer events on page 68, Ricky Allen’s effective strategies for selling skincare and building client loyalty on page 52, Michael Brown’s discussion of the summer switch-up in skincare and makeup on page 66, and Sarah Laidlaw’s age-defying makeup hacks on page 60.

Our commitment to you, our fantastic reader, is rock solid. We’re here to keep you in the loop with the latest industry updates, share nuggets of wisdom, and provide strategies to take your business to new heights.

As we soak in the holiday season, here’s to it being filled with joy, prosperity, and loads of beauty. We hope this issue sparks your inspiration and brings you fresh ideas to savour every moment of this enchanting time of year.

Cheers to an absolutely fantastic festive season and a summer overflowing with splendour.

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78 Contents issue

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Previous issues

10 COVER STORY Weleda Skin Food: A Natural Beauty Revolution 12 INDUSTRY NEWS Latest local and international news 20 CONFERENCE Your Guide TO APP 2024 24 CONFERENCE Cosmoprof CBE ASEAN 2023 Wrap 28 MY JOURNEY Candice Fernandez, Marketing Director, La Prairie Group

48 LGFB Meet Cathy Tolpigin 50 FEMALE FOUNDER Sally Obermeder, SWIISH 52 EDUCATION Strategies for Selling Skincare 54 FRAGRANCE Meet Rosie Jane Johnston 56 AUSSIE MADE The Inspired Unemployed 58 PHOTOSHOOT A Touch of Luxe

30 BUSINESS How Mecca is championing change

60 EDUCATION Age-Defying Makeup Hacks

32 PHOTOSHOOT Time to ‘sleigh’ the holidays

62 BUYERS LIST Mecca

34 BUSINESS E-commerce Insights

64 HAVE YOU MET? Chereine Waddell

36 INTERVIEW Raj Ghatge, COO of York St Brands

66 INFLUENCER Summer Switch Up

38 TRENDS Beauty & Personal Care Trends for 2024

68 INFLUENCER The Power of Consumer Events

40 FEATURE Expert Solutions for Acne

70 WELLNESS Anti-Ageing Power of Meditation

44 PHOTOSHOOT Don’t Be Shady

72 OUT & ABOUT

46 5 MINUTES WITH Erin Holland

80 BRAND NEWS

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6| RETAIL BEAUTY SUMMER 2023

Developed in 1926, Weleda’s Skin Food, an iconic beauty classic, has expanded its range to include a face-specific, vegan skincare line. Harnessing the plant goodness of five key ingredients, including pansy, chamomile, calendula, rosemary extracts, and sunflower oil, the new Face Care collection offers three powerful blends to nourish, replenish, and repair the skin’s moisture barrier. This latest addition to the Skin Food family promises to reveal natural softness, boost radiance, and promote a healthy appearance.

CONTACT DETAILS RETAIL BEAUTY Publisher and Director of Partnerships Nicci Herrera M: +61 (0)426 826 977 E: nherrera@intermedia.com.au Editor Michelle Ruzzene M: +61 (0)402 277 286 E: mruzzene@intermedia.com.au Art Director Katy Brack E: kbrack@intermedia.com.au Mailing Address RETAIL BEAUTY P.O. Box 55, Glebe, NSW 2037 Australia Subscription Rates $132.00 per annum (Aus) $167.70 per annum (NZ) $205.20 per annum (Int) All rates are inclusive and AUS$.

Articles that appear in Retail Beauty may not be reproduced without permission of the publishers.

The opinions expressed in Retail Beauty are not necessarily those of the publishers.

Published by Percolate Media Pty Ltd 41 Bridge Rd, Glebe NSW 2037 P: 02 9660 2113 F: 02 9660 4419 ACN: 629 613 583

THE ESSENCE OF AUSTRALIA

EAU DE PARFUM

Contributors

JO-ANNE HUI-MILLER Back in 1993, when liquid foundation and matte brown lipstick were all the rage, Jo entered a Dolly competition to score a haul of Covergirl make-up – and won! It was one of the best days of her life. She had zero make-up skills and all the products were completely wrong for her, but she slapped it on her face anyway and took pleasure in showing it off to her best mate at a sleepover party that weekend. Now she’s content and insights director at retail strategy agency, The General Store, which helps brands find solutions from store design and brand ID to strategy and advertising. Prior to that, Jo led a 15-year-career in journalism and was previously managing editor for industry publication, Inside Retail Asia-Pacific.

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NIKITA PAPAS

ICY LING

MICHAEL BROWN

An established PR & Communications Director, Nikita has garnered 10+ years of strategic experience within the dermatological beauty, fashion, advertising, and editorial/ publishing arenas. As a qualified and experienced business marketer, he understands how both media and consumers digest and share content, and the value of creating an addictive brand journey.

Nikita is renowned for producing compelling copy, enticing visual narratives, and highly memorable, impactful events that propel desire, engagement, and ultimate brand success. He connects with the most enviable beauty and fashion brands, media tastemakers, influencers, and creative agencies.

Ni Hao (‘Hello’ in Chinese).

My name is Icy Ling, known as @icybutterfly to my 61,000 instagram followers. I founded IC&Co in 2020 to promote communication and cultural dissemination between Australia and Chinese at home and abroad, and provide a wider promotion for international and Australian brands.

Growing up as a dancer, Michael Brown was quick to learn the ‘art’ of makeup artistry. His career as a travelling make-up artist for some of the industry’s biggest brands saw him leave Perth for Sydney where he became a national makeup artist and trainer. His creative flair and great communication skills gave him exposure within the Australian celebrity and media scene. Michael is now not only a celebrity makeup artist, but also presenter, educator and brand ambassador with regular appearances on Channel 9’s Today Extra. Michael is also co-host of the Nova podcast Skinfluence.

A CENTURY OF NATURAL BEAUTY: WELEDA’S LEGACY

A Natural Beauty Revolution

By Michelle Ruzzene

F

or over a century, Weleda has led the way in natural skincare and holistic health, grounded in the profound bond between nature and humanity. In 1926, Weleda introduced Skin Food, a timeless product cherished by makeup artists, celebrities, beauty experts, and customers worldwide.

This year heralds an exciting expansion of the iconic Skin Food range with the introduction of Weleda Skin Food Face Care, a face-specific vegan skincare collection. It harnesses the original Skin Food blend of ingredients including pansy, chamomile, calendula, rosemary and sunflower oil, as well as some new actives such as sacha inchi oil, olive leaf extract, squalane and centella asiatica.

Retail Beauty takes an in-depth look into the brand’s vision, growth strategies, sustainability initiatives, natural ingredients, and holistic well-being focus.

10| RETAIL BEAUTY SUMMER 2023

Over a century ago, Weleda’s founders established a visionary approach to health and beauty, rooted in the deep connection between nature and human beings. In 1921, Weleda embarked on the journey of developing certified natural skincare and anthroposophic medicines. Just five years later, in 1926, Weleda unveiled Skin Food, a true evergreen in the world of natural skincare.

NATURAL BEAUTY AND GROWTH STRATEGIES Weleda’s vision for Skin Food Face Care revolves around extending the legacy of its iconic Skin Food range, offering tailored facial products. This expansion is founded on a strategic triad: Innovation, Sustainability, and Customer-Centricity, as outlined by David Johnston, Managing Director of Weleda Australia.

Innovation: Weleda’s dedication to continuous product enhancement, while adhering to the use of all-natural ingredients, is unwavering. As Johnston explains, “Weleda continuously improves formulations while staying true to our principles of using totally natural ingredients.” In recent years, significant advancements in natural ingredient extraction and formulation have been witnessed in the skincare industry. Weleda keeps pace with these innovations while staying true to its core values. An example is the introduction of sacha inchi oil in Skin Food Face Care, representing Weleda’s commitment to incorporating new ingredients with established skin benefits. Sacha inchi oil, is renowned for its cell-regenerating properties, exemplifying Weleda’s fusion of tradition with innovation for effective and natural skincare.

“We’re committed to making a positive impact on both the beauty industry and the environment.”

Sustainability: Weleda is devoted to not only enhancing beauty but also safeguarding our planet’s well-being.

Sustainability initiatives are seamlessly integrated into the entire product lifecycle, from sourcing ingredients to adopting ecofriendly packaging. Johnston encapsulates this commitment: “We believe in offering products that not only enhance beauty but also uphold the health of our planet.”

Weleda proudly holds the Union for Ethical BioTrade ‘Sourcing with Respect’ label, a testament to their dedication to ethical sourcing. This label guarantees that Weleda maintains biodiversity preservation throughout the cultivation, harvesting, and processing of their ingredients, while ensuring equitable treatment and fair compensation for all stakeholders along the supply chain. Sustainability isn’t confined to sourcing alone. Weleda’s commitment extends to the ingredients themselves. All ingredients are natural or natural-derived, ensuring they are safe for the skin and the environment.

As well as sourcing responsibly from farming partners around the world, Weleda grows many of the ingredients in their biodynamic gardens, which are havens for biodiversity preservation and soil health. “Sustainability and ethical sourcing are at the core of Weleda’s values,” Johnston says. “We’re committed to making a positive impact on both the beauty industry and the environment.”

Weleda products are 100 per cent certified natural with the NATRUE seal and are free of microplastics, GMOs, and mineral oil-based ingredients. Weleda is also a Certified B Corporation, reflecting the brand’s commitment to social and environmental responsibility.

Customer-Centricity: Weleda places immense value on its strong connections with customers and its responsiveness to their evolving needs. Customer feedback

has played an essential role in the development of the Skin Food Face Care range. These customers are not just users of their products; they actively contribute to the brand’s evolution. Loyal Skin Food users expressed their desire for a facespecific formulation to meet their daily skincare needs. In response to these voices, Weleda developed the range, underlining their commitment to meeting customer demands and expectations. Johnston eloquently says: “At Weleda, our vision for Skin Food Face Care is to build upon the immense success and legacy of our iconic Skin Food and provide our customers with everyday products based on this range, and specifically developed for the face.”

MARKET POSITIONING AND APPEAL Charmaine Pichler, Head of Marketing Weleda Australia, highlights the market positioning of Weleda Skin Food Face Care. “Skin Food Face Care is designed for those who seek authentic natural skincare solutions,” she said. “If you’re dealing with dry skin, care about sustainable products, or simply trust Weleda’s longstanding reputation for quality, this range is made just for you.” In the competitive world of skincare, a brand’s market positioning can make all the difference.

Weleda’s positioning strikes a balance between premium quality and accessibility.

The term ‘premium’ doesn’t translate to exorbitant prices; it signifies a commitment to quality and efficacy. Weleda strives to ensure that their products are accessible to a broad audience, acknowledging that everyone deserves the benefits of authentic natural skincare.

EDUCATING CUSTOMERS ABOUT NATURAL SKINCARE Weleda is a firm believer in empowering through education in the realm of skincare.

They employ various channels and

approaches to ensure customers are wellinformed. Their comprehensive training for retail staff, including face-to-face sessions and online training videos, equips their partners with the knowledge to confidently guide customers, ensuring that anyone interacting with their products has access to well-informed advice. Weleda’s website serves as a treasure trove of information, offering extensive details about all their products, including in-depth insights into the ingredients they use. This transparency empowers customers to make informed choices aligned with their natural skincare journey. Open communication is another hallmark of Weleda’s approach to customer education. They actively welcome customer inquiries and engage with those seeking guidance on skincare concerns or questions about specific ingredients, fostering a supportive natural skincare community.

Weleda Skin Food Face Care is not merely another addition to the skincare market; it stands as a testament to a century of dedication to natural beauty, sustainability, and holistic well-being.

This pioneering brand consistently meets the evolving demands of a discerning market that values authenticity and a genuine connection with nature. Weleda Skin Food Face Care embodies the very essence of natural beauty, celebrated in every meticulously selected ingredient and demonstrated in every gesture of environmental stewardship. It transcends skincare; it is a celebration of nature’s gifts and a commitment to well-being. ■ www.weleda.com.au RETAIL BEAUTY SUMMER 2023 |11

INDUSTRY NEWS

SEPHORA’S UNIQUE CASTLE TOWERS DEBUT Expanding Presence – Sephora’s Four New Stores in Four States for 2023

S

ephora’s recent Castle Towers store grand opening in New South Wales was a major triumph, with hundreds of early-bird beauty enthusiasts and shoppers queuing outside the store from 7am.

The event featured influencer meetand-greets with Ashlee Day, Dom Skii and Peyton Smith, a live DJ, beauty stations, and abundant product samples.

The 401-square-meter store offers a selection of 101 exclusive brands in makeup, skincare, fragrance, and haircare, including favourites like Rare Beauty, Fenty Beauty by Rihanna, Tarte, Ouai, and Sephora Collection.

For exclusive insights into the event, Michelle Ruzzene spoke to Mark O’Keefe, Sephora’s General Manager for Australia and New Zealand, who highlighted Sephora’s continued success and expansion plans.

It has a perfect rich concentration of the customers in our key focus demographics of Gen Z and Millennials.

How does this store fit into Sephora’s expansion strategy?

The store is our third new store this year, after Mt Gravatt in Queensland and Carousel in Perth; we have one more to come in Eastland in Melbourne, making it four in four states in 2023. We will accelerate further in 2024 with several outstanding opportunities in the pipeline.

Tell me about the store’s design and aesthetic.

What makes this Sephora store’s opening unique and significant?

This is our first new location in NSW since we opened Parramatta in 2018 and our first new store in NSW after we moved our Flagship Pitt St location into the historic Soul Pattinson building it is in now. For us this opens up an exciting new corridor and will reach a completely new catchment of beauty lovers for us.

How was the store’s location chosen, and what’s the target customer base?

The location was a very clear opportunity given that we had no stores in a reasonable proximity; the centre is the 18th highest in the country in traffic, 16th highest in absolute sales and for specialty sales (stores less than 400 sqm) it ranks number 11.

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The store is the latest design expression of our current format in Asia Pacific. It comprises a perfect blend of product, services, thoughtful curation and show stopping brand expressions. However, our next generation design is just around the corner in 2024. Key elements of our Store of the Future concept (which has successfully debuted in Singapore and Shanghai) are beginning to appear in the 2023 new stores but the full design expression will come next year in Melbourne Central.

Which product lines and in-store experiences are featured?

The store features our absolute winners like Rare Beauty, Fenty Beauty, tarte, Ultra Violette, Sephora Collection and excitingly our latest Holiday range which launched in October.

What’s unique about the hiring and training process?

For hiring we have unprecedented interest in our new stores - almost 1000 applicants for this store alone . The brand resonates

so strongly with people passionate about beauty that we have a rich pool to choose from. Our extensive training program is four weeks long in the lead up to opening and blends education around product, our service ethos and our brand DNA that differentiates us from our competition locally and globally - especially our fierce commitment to DE&I and our progress around sustainability.

Are there innovative marketing strategies for the store?

A well planned pre promotion plan to drive traffic and hype but the secret sauce is Sephora’s special blend of retailtainment and giveaways!

How does the store reflect current beauty trends?

Sephora has a global perspective on beauty trends drawing from dozens of countries to bring the latest products, innovation, tips, tricks & hacks and the latest viral sensations. It’s a window to beauty on the global stage and we couldn’t be more excited to bring that to Castle Towers! www.sephora.com.au

INDUSTRY NEWS

DOVE AND NIKE TACKLE GIRLS’ SPORTS DROPOUT CRISIS Recent research by Dove and Nike has shed light on the alarming trend of 45 per cent of teenage girls globally dropping out of sports, a rate twice as high as boys, largely due to low body confidence.

To better understand this issue, a survey involving 4,917 children from various countries and backgrounds was conducted, with 3,506 girls and 1,391 boys aged 9-17 participating.

In response, Dove has partnered with Nike to introduce the Body Confident Sport online coaching program.

The program, developed over two years in collaboration with experts such as the Centre for Appearance Research (CAR) and the Tucker Center for Research on Girls &

Women in Sport, provides coaching tools to enhance the body confidence of 11–17-year-old girls.

This marks the first time Dove and Nike have combined their expertise to empower girls in sports, focusing on self-esteem rather than just performance.

Working in partnership with Dove, Venus Williams, tennis champion and entrepreneur said: “In sports, girls often face a tremendous amount of pressure – not just around performance and abilities, but also because of unrealistic expectations around their appearances. I am excited to be working with Dove on this initiative to help nurture girls’ self-belief and confidence, foster a positive environment, and shift the conversation from appearance to capability. Our shared goal is to make sports a more inclusive, welcoming space for girls everywhere.”

Alessandro Manfredi, Dove Chief Marketing Officer, said that since 2004, Dove has been working to arm the next generation with tools to build body confidence and self-esteem so that no young person is held back.

“As the world’s leading provider of self-esteem and body confidence education for girls, we have a responsibility to support girls wherever their self-esteem is at stake,” he said. “Sports have the potential to make girls feel confident and strong, yet for so many, the judgement and criticism they face within the sports environment is damaging their confidence and limiting their self-belief. We are proud to team up with a likeminded brand like Nike to take action towards a more equitable future for girls – on and off the field.”

Vanessa Garcia-Brito, VP Chief Social & Community Impact Officer at Nike, said globally girls faced complex cultural and social barriers, and they also entered sports later and dropped out of sports earlier.

“Together, we’re taking action to break barriers by providing coaches with the tools to empower girls with a lifetime of confidence,” she said. By shifting the conversation from what their bodies look like to what their bodies can do – so more girls can stay in sports and experience the benefits – we believe we’re creating the next generation of female leaders and changemakers who will move the world forward.”

SOL DE JANEIRO’S REMARKABLE GROWTH FUELS L’OCCITANE’S HALF-YEAR SALES TRIUMPH L’Occitane has unveiled a robust financial performance for the first half of its 2024 fiscal year, with total net sales surpassing €1 billion ($1.8 billion).

This achievement represents an impressive increase of 18.5 per cent at reported rates and a remarkable 24.9 per cent growth at constant rates, with a significant portion of this success attributed to the exceptional performance of Sol de Janeiro and the continuous expansion of L’Occitane en Provence, particularly in the resurging Chinese market.

Brand breakdown: Sol de Janeiro: A standout highlight is Sol de Janeiro (available in Australia at Mecca), the Brazilian skincare brand acquired by L’Occitane. Its sales witnessed an extraordinary surge of 188 per cent, reaching €270 million ($454 million), surpassing its previous annual sales. This remarkable growth was propelled by a successful summer campaign and the introduction of new products.

L’Occitane en Provence: L’Occitane en Provence demonstrated steady growth at 3.5 per cent, primarily due to robust consumer demand and expanding sales in China. Excluding the divestment of the

Russian market, the brand posted healthy sales growth of 4.8 per cent at constant rates in the first half of the fiscal year.

Elemis: Elemis reported a 7.6 per cent increase in sales during the same period, despite experiencing a temporary decline in sales in the UK and the US in the second quarter, aligned with the brand’s premiumisation strategy. This dip was influenced by a timing shift in order shipments in the US maritime business.

Nevertheless, the US domestic business, excluding maritime, exhibited strong growth.

André Hoffmann, Vice Chairman & Chief Executive Officer of L’Occitane, said: “It is pleasing to kick off the new

financial year with double-digit growth that is being led by our newer brands, Elemis and Sol de Janeiro, who jointly contributed nearly a third of our sales this quarter in line with our multi-brand strategy. At the same time, the core brand grew nicely with the improving trend in China.”

However, he said the group remained “cautiously optimistic about our prospects in FY2024, supported by higher marketing investments in key markets and channels for the core brand and the continued development of our newer brands, including the recent entry of Sol de Janeiro and Grown Alchemist into APAC and global travel retail channels.”

RETAIL BEAUTY SUMMER 2023 |13

INDUSTRY NEWS

ESTÉE LAUDER CUTS FISCAL 2024 OUTLOOK In September, The Estée Lauder Companies made its first-ever investment in a Chinese beauty brand, Code Mint, through its New Incubator Ventures (NIV), acquiring a minority stake.

However, challenges in the Asia travel retail business and the slow recovery of prestige beauty in mainland China continue to impact the multinational. Its portfolio of brands include Estée Lauder, Aramis, Clinique, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London and more.

The company has revised its fiscal 2024 outlook due to these challenges, after reporting a 10 per cent decline in net sales to US$3.52 billion ($5.5 billion) for the first quarter ending September 30, 2023, mainly due to an 11 per cent drop in organic net sales.

Skincare sales dropped by 21 per cent, while makeup sales increased by one per cent. Fragrance sales rose by five per cent, and hair care sales decreased by seven per cent.

The company plans to reset retailer inventory in Asia travel retail by the end of the third quarter of fiscal 2024.

Despite these challenges, the company remains optimistic about improving performance in the second half of fiscal 2024.

Fabrizio Freda, ELC President and Chief Executive Officer said: “While we had a better-than-expected first quarter, we are lowering our fiscal 2024 outlook given incremental external headwinds,

namely from the slower growth in overall prestige beauty in Asia travel retail and in mainland China, which is currently confirmed in the pre-sale phase of the 11.11 Shopping Festival, and the risks of business disruption in Israel and other parts of the Middle East.”

They intend to strategically invest in consumer-facing activities, including innovation, advertising, and regional supply chain development in the Asia/Pacific region by completing a manufacturing facility in Japan.

LANCÔME HAPTA BY L’ORÉAL WINS TIME BEST INVENTIONS 2023 FOR ACCESSIBILITY Lancôme‘s Hapta, a smart makeup applicator designed for individuals with limited arm mobility, has been acknowledged in TIME Best Inventions 2023 for accessibility.

The device, which debuted at CES 2023, empowers people with limited arm mobility to independently apply makeup with precision and ease.

By catering to those facing dexterity challenges, Lancôme Hapta (which translates to science of touch) by L’Oréal takes a significant step towards a more inclusive beauty industry.

Barbara Lavernos, Deputy Chief Executive Officer of L’Oréal Groupe, expressed pride in being selected for the fifth consecutive year in TIME‘s Best Inventions list. She emphasised L’Oréal’s commitment to the fusion of science and technology in beauty.

“It is an honour to be chosen for the fifth year in a row in the TIME Best Inventions of the year list, which showcases 14| RETAIL BEAUTY SUMMER 2023

our belief that the future of beauty lies between science and technology,” she said.

“Our unique, AI motion-learning Hapta innovation truly embodies our mission in L’Oréal, which is to create the beauty that moves the world. It is our utter dedication to ensure that all people in the world, no matter their motion limitations, can have access to our industry to achieve their unlimited desires.”

Guive Balooch, Global Managing Director of Augmented Beauty and Open

Innovation at L’Oréal Groupe, highlighted the origin of Hapta, which emerged from a collaboration with Verily, Alphabet’s health tech division. He explained that Hapta leverages AI and motion-detection technology to enhance the range of motion for individuals with mobility challenges, aiding them in makeup application.

“Hapta was born out of an incredibly exciting project with Verily, Alphabet’s heath tech arm, to help people with mobility challenges by using AI and motion-detection to supplement their natural movements with improved range of motion to guide makeup application,” he said. “Lancôme Hapta is a great example of our Groupe’s values embodied in a Beauty Tech device that empowers an underserved population to more easily express themselves through beauty.”

Meanwhile, Françoise Lehmann, Global Brand President, Lancôme said: “Lancôme is proud to be among the brilliant innovations included in TIME’s Best Inventions 2023 list with Hapta. This innovation makes Lancôme’s commitment to inclusivity concrete, giving women with disabilities their confidence and independence back. Beauty is a universal pursuit, and with Hapta, we are now able to make it more accessible by offering equal access to it.”

INDUSTRY NEWS

AURELIUS ACQUIRES THE BODY SHOP FROM NATURA & CO

LUSH JOINS FORCES WITH ULTA BEAUTY IN US In recent years, Lush has been focused on increasing brand awareness, particularly after Lush joins forces with Ulta Beauty in US discontinuing its presence on major social media platforms in late 2021. Lush has now announced it is changing its distribution strategy in North America through a wholesale partnership with Ulta Beauty. This collaboration is a first for Lush and is part of its expansion plans, with more than 30 new retail locations on the horizon. Ulta’s strong digital capabilities make it an ideal partner, and will allow Lush to expand its reach.

“As wellness and self-care continues to be a priority at Ulta Beauty, we’re excited to evolve our assortment with brands like Lush who share our passion for this space,” said Penny Coy, Ulta’s vice president of merchandising. “As pioneers in the body category, we are delighted to provide greater access to their beloved products, and together help amplify their mission for efficacious, fresh and cruelty-free ingredients.”

The launch coincides with the opening of Lush’s new spas in New York and Vancouver, offering various treatments and experiences.

Natura & Co has concluded exclusive discussions with private investor Aurelius Group, finalising the sale of The Body Shop.

Aurelius acquired The Body Shop for £207 million ($396 million), considerably lower than the expected £400 million to £500 million ($763 million-$695 million) range.

Expressing gratitude to Natura & Co for their steadfast support, The Body Shop CEO, Ian Bickley, said he looks forward to collaborating with Aurelius to navigate and thrive in new global retail landscapes.

“We are deeply grateful to Natura & Co for their unwavering support and I’m looking forward to working hand in hand with Aurelius as we adapt and flourish in new global retail environments, always with an eye on sustainable and profitable growth,” he said.

Meanwhile Tristan Nagler, Aurelius partner, expressed delight in acquiring the iconic British brand.

“We are delighted to be undertaking this acquisition of an iconic British brand, which pioneered the cruelty-free and natural ingredient movement in the health and beauty market,” he said.

Initially under L’Oréal’s ownership from 2006, The Body Shop was purchased by Natura & Co in 2017 for €1 billion ($1.7 billion).

Founded in 1976 by Dame Anita Roddick, an environmental and human rights campaigner, The Body Shop, headquartered in London, employs around 7,000 staff across 900 companyowned stores in 20 countries. It obtained B Corp certification in 2019.

Natura, the founding company of Natura & Co, achieved B Corp status in 2014, becoming the world’s largest publicly listed company to do so.

It’s yet to be determined if the acquisition may have implications for The Body Shop’s B Corp status.

RETAIL BEAUTY SUMMER 2023 |15

INDUSTRY NEWS

CANBERRA DAY 2023 : BRIDGING INDUSTRY AND GOVERNMENT FOR A SUSTAINABLE FUTURE

L to R: Karen Llamazalez Dias (LVMH), Peter Woodward (Coty) and Maria Davoren (Davoren Environmental).

L to R: Claire Smith (SC Johnson & Son), Clynton Bartholomeusz (Beiersdorf), Brad Macdougall (True Brands), David Brown (Panamex Group), Bronwyn Capanna (Accord), Kumar Venkatasubramanian (Procter & Gamble) and Tracey Raso (Revlon & Elizabeth Arden and Accord Chair).

Accord is the national industry association representing manufacturers and suppliers of hygiene, personal care and specialty products, their raw material suppliers and service providers.

Accord’s Canberra Day 2023, held in September at the East Hotel, featured an Industry Leaders’ Dinner and a Seminar that brought together industry and government.

Senator the Hon Tim Ayres, Assistant Minister for Trade and Assistant Minister for Manufacturing, addressed the dinner, emphasising the intersection of these important portfolios for the industry.

The Canberra Day Seminar, opened by Tracey Raso, Revlon & Elizabeth Arden, and Accord Chair, provided updates and discussions on policy and regulatory reforms affecting the industry. This year’s event introduced an Industry Showcase, highlighting sustainability, innovation, local manufacturing, and industry challenges.

Government representatives shared their policy priorities, and Megan Motto, a governance thought leader, delivered a compelling keynote on effective collaboration and positive change.

This was the best-attended Canberra Day to date, and Accord extends gratitude to all participants for an unforgettable event. https://accord.asn.au

From left: Bronwyn Capanna (Accord), Senator the Hon Tim Ayres and Tracey Raso (Revlon & Elizabeth Arden and Accord Chair).

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ADVERTORIAL

“We search the globe to find innovative brands with distinctive formulas that will fill a gap in the market.”

Group48 Chief Executive Officer, Marc Reid and General Manager, Fiona Mendonca

who is GROUP48 Established in 1948, Group48 is an influential company leading in design, product development, contract manufacturing and distribution. Based in Sydney, Group48 supplies over 3,000 retailers across Australia and New Zealand, which includes department storI es, premium speciality stores, pharmacy, and chain retailers. Delivering over 8million+ units per year to retailers, Group48 has a privately owned distribution warehouse and fully automated software distribution platform, with complete logistic capabilities.

HOW HAVE YOU MANAGED TO MAINTAIN SUCCESS IN THE EVERCHANGING RETAIL SPACE?

Having over 20 years of experience within the health, beauty and wellness categories has certainly been a driving factor for both growth and maintaining success. The beauty industry is constantly evolving, therefore, to remain relevant it is essential to be looking at the latest products, formulas, and brands. By actively seeking this out, and looking towards market trends, category growth and consumer interest, globally, we have been able to bring the latest innovation to the Australian market.

Our long-standing retailer relationships has been crucial to this along with key marketing initiatives, that allow us to successfully launch brands and products, driving consumers to retail stores.

WHAT DO YOU LOOK FOR IN BRANDS THAT YOU PARTNER WITH?

We search the globe to find innovative brands with distinctive formulas that will fill a gap in the market. By identifying this gap, we then look to the potential growth within the category, the efficacy of the product, overall branding, and above all else, the brand’s unique point of difference.

We recently have partnered with Polished London, the UK’s number one selling oral care brand and which we now exclusively distribute across Australia in Priceline Pharmacies. While the need for oral care has always been important, the difference between Polished London and many other brands, is that it is one of the first brands to bring the oral care category into the beauty space.

As we know, the beauty industry is saturated and to stand out from the rest we need to offer something new and relevant.

Polished London has done this, by creating a category within itself. It has broken down barriers and changed the way consumers think about their teeth, gums, and overall mouth health. These products are not just for your teeth, they are an extension of your beauty routine and with exciting new formulations like the recently launched, Teeth Whitening Powder, we will continue to be a category disruptor.

WHERE DO YOU SEE THE BEAUTY INDUSTRY TRANSITIONING TO?

We see the industry transitioning towards a total, holistic approach. Customers are no longer only looking for a superficial fix.

They want results on the outside as well as the inside for a complete health, wellness and beauty solution to their needs.

Polished London’s new Teeth Whitening Powder is formulated with Hyaluronic Acid, a well-known ingredient within the beauty industry. The combination of ingredients will remove stains and whiten teeth, however by using this holistic approach it will also attribute to overall gum and teeth health.

WHAT ARE THE CHALLENGES AND OPPORTUNITIES WITHIN THE BEAUTY INDUSTRY?

As the industry is so saturated, one of the biggest challenges is cutting through the noise within the market and finding a niche brand, formula, or opportunity. Group48’s strategy and focus is to find that niche and bring it to retailers and that is where our opportunity is, to maximise ROIs in store and on shelves.

WHERE DO YOU SEE GROUP48 MOVING TOWARD IN THE FUTURE?

Group48 aims to be the go-to company for beauty, health and wellness brands wanting to launch or grow within Australia and New Zealand retailers. We want to revolutionise this category by bringing new holistic brands to the market, that will offer more than just a ‘quick fix’ to customers and give them the results they need and want. https://group48.com.au RETAIL BEAUTY SUMMER 2023 |17

CONFERENCE

Your guide to

APP 2024

The Gold Coast will host Australia’s largest pharmacy conference and trade exhibition from March 14-17 during APP2024. This event offers attendees a chance to update their knowledge, reunite with peers, and explore the newest industry innovations and product advancements. APP is the ultimate gathering for the pharmacy sector, fostering connections, idea exchange, product showcases, networking, and, of course, a good time. Retail Beauty rounds up everything you need to know about the four-day conference.

WHAT IS THE AUSTRALIAN PHARMACY PROFESSIONAL CONFERENCE & TRADE EXHIBITION (APP)?

APP stands for The Pharmacy Guild of Australia’s annual national conference and is the largest pharmacy event in the country. This four-day gathering features an extensive educational program, engaging social activities, and a trade exhibition highlighting the latest products, services, and industry insights. This face-to-face event offers an ideal platform for reconnecting with fellow primary healthcare providers, trusted suppliers, and other prominent figures in the pharmacy industry. Kos Sclavos AM conference convenor said the program reflects the conference theme, ‘Navigating the future together ‘and focuses on the future of the pharmacy industry as we head towards 8CPA. The Opening Plenary will showcase and recognise awards of excellence including The Pharmacy of the Year Award, the MIMS/Guild Intern of the Year and the Pharmacy Guild of Australia/Maxigesic Pharmacy Assistant of the Year.

APP2024 also offers delegates an exciting networking and social program including a ‘Glowchella’ themed Street Party, the everpopular Welcome Reception, a Women’s Networking Lunch and a Pharmacy Assistant Networking Lunch, where attendees can meet the 2023 Pharmacy Assistant of the Year, Ms Colby Diek.

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WHEN AND WHERE IS THE CONFERENCE AND TRADE EXHIBITION BEING HELD? The conference and trade exhibition will be held at the Gold Coast Convention & Exhibition Centre (GCCEC).

Conference sessions and the trade exhibition are held from Thursday, March 14 until Sunday, March 17, 2024. Please visit the Program page online at www.appconference.com for session information and times.

TRADE EXHIBITION OPENING TIMES: • Thursday, March 14, 5:30pm – 8:30pm (Main exhibition hall open and Welcome Reception) • Friday, March 15, 9:30am – 5:00pm • Saturday, March 16, 9:30am – 5:00pm • Sunday, March 17, 9.30am – 12:30pm

CONFERENCE

EVENTS FIRST TIMER’S LUNCH New to APP? Join fellow first timers and Guild staff and find out how to make the most of your APP experience.

When: Thursday, 14, 12.30pm – 2.00pm Where: Foyer A, GCCEC Cost: Inclusive for full and Thursday day delegates

WELCOME RECEPTION HOW MANY TRADE EXHIBITION STANDS WILL BE ON DISPLAY? There will be over 450 trade stands showcasing the latest industry products and services.

CAN I REGISTER ONSITE? Pre-registration is highly encouraged. Online registration will remain open during the event, meaning you can register on your mobile phone or any other device before arriving onsite.

WHO IS THE EVENT ORGANISER? The organiser of the event is The Pharmacy Guild of Australia, Queensland Branch.

Please contact the organiser by emailing events@qldguild.org.au or by calling 07 3831 3788.

The Welcome Reception is the networking focal point of APP and is the perfect opportunity to catch up with colleagues, meet with suppliers and build new business relationships in a relaxed environment. Drinks and canapes included.

When: Thursday, March 14, 5.30pm – 8.30pm Where: Trade Exhibition Area, GCCEC Cost: Included in full conference registration Additional tickets: $85pp Dress: Smart casual or business

WOMEN’S NETWORKING LUNCH Celebrate International Women’s Day with your pharmacy colleagues and Guild Officials over lunch and a glass of wine at APP. This lunch is open to all pharmacists, pharmacy staff and students who are registered as full and Friday day delegates.

When: Friday, March 15, 12.45pm – 2.00pm Where: Foyer A, GCCEC Cost: Inclusive for full and Friday day delegates

PHARMACY ASSISTANT NETWORKING LUNCH Come and network with like-minded pharmacy assistants plus meet the 2023 Pharmacy Guild of Australia/Maxigesic Pharmacy Assistant of the Year Award National Winner, Colby Diek. This lunch is free for all pharmacy assistants.

When: Saturday, March 16, 12.30pm – 1.30pm Where: Foyer A, GCCEC Cost: Inclusive for all pharmacy assistants

APP STREET PARTY - ‘GLOWCHELLA’ Taking a page from the iconic Californian music and arts festival, Coachella, the 2024 Street Party promises a sensory explosion with groovy beats and dazzling art installations set against a neon backdrop. The entertainment lineup features luminous dance performances, a live covers band, and a headline DJ performance by the sensation Hot Dub Time Machine, known for electrifying crowds at festivals worldwide, including Coachella, Reading, and Splendour in the Grass.

For those seeking a more laid-back experience, you can dance the night away at the silent disco in the adjacent chill-out marquee, join the ‘Glowchella’ spirit at the diamante and tattoo bar, and create memories with your pharmacy friends in the themed photo booth. Dinner and drinks included.

When: Saturday, March 16, 7pm – midnight Where: Event Centre, The Star Gold Coast Cost: $150pp OR $110pp for Students/Guild Interns/Pharmacy Assistants Dress: Glowchella

WHERE TO STAY: Special conference accommodation rates have been negotiated with a range of hotels and apartments within close proximity to the conference venue. To secure the discounted accommodation rates, bookings must be made via https://appconference.com/book-now.

RETAIL BEAUTY SUMMER 2023 |21

ADVERTORIAL

Introducing

SASY N SAVY: MASTERING THE ART OF SKINCARE.

At Sasy n Savy, we may not have invented skincare, but we’ve undoubtedly perfected it! Meet Samea Maakrun, the visionary owner, and founder of Sasy n Savy. It never fails to amuse her when new customers playfully ask, “Are you Sasy or are you Savy?”

E

mbarking on this journey in the year 2000, Samea established Sasy n Savy Pty Ltd, a proudly Australian-owned and operated vegan organic skincare and wellbeing manufacturer based in the vibrant city of Sydney. At the heart of our product range lies a dedication to addressing diverse skin types and concerns, capturing the essence of Australia’s native botanical wonders.

Picture this: 47 Australian organic active ingredients seamlessly blended with over 41 associated skincare and healthcare benefits, including essential vitamins (A, B3, B5, C, E), minerals, antioxidants, proteins, and nutrients.

Our formulations integrate the best of nature, science, and technology, aiming to stimulate skin cell growth, promote collagen, address skincare issues, and provide hydration, firmness, and toning. Our commitment extends to prioritising your well-being and the environment, utilising the finest offerings Australia has.

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ADVERTORIAL

01.

01. Singapore business officials doing an Aromatherapy experience workshop at Sasy n Savy Apothecary in Miranda NSW

02. Sasy n Savy R&D team doing product development

03. Sasy n Savy 20 year

02.

Samea Maakrun

03.

Anniversary party held at the Good Morning Restaurant along the Ho Chi Minh City River

Sasy n Savy is the only Australian skincare company to be invited by Bologna Cosmoprof to exhibit in the Extraordinary gallery each year.

The Sasy n Savy experience spans beyond borders, offering a diverse range of products available in retail, professional, hotel amenities, and travel-sized options. Recognised as a dynamic company, we’ve proudly garnered over 45 skincare and business awards in Australia and overseas, a testament to our unwavering dedication to innovation, creativity, and excellence.

Venturing into the high-end luxury market worldwide, Sasy n Savy is fervently dedicated to expanding its presence across various markets. Over the past two decades, Samea has crisscrossed the globe, passionately promoting Sasy n Savy skincare and wellbeing products and offering private label options to companies worldwide.

Beyond retail success, our expertise extends to private label manufacturing for skincare, aromatherapy, day spa, hotel amenities, and cosmetic products. Our global perspective ensures that we understand and cater to the diverse preferences of retail customers around the world.

Discover a comprehensive product line covering everything from face and body care to hair, hands, feet, eyes, lips, and overall general well-being. Renowned globally for manufacturing highquality luxury innovation brands, Sasy n Savy takes pride in delivering exceptional service at a reasonable price. Our success in international markets fuels our commitment to meeting the

requirements of global buyers and consumers, offering valuable assistance in product registration for different markets.

In July 2013, recognising the surge in demand for our brand in Duty-Free outlets across Australia, Samea ventured into the tourism business, curating health, beauty, and wellness tours. Our aromatherapy and skincare seminars and workshops have remained in high demand, particularly among clients from South East Asia eager to enhance their health and well-being.

Sasy n Savy proudly stands as the only Australian skincare company invited by Bologna Cosmoprof to exhibit in the Extraordinary Gallery each year. Selected among the top 40 global skincare, hair care, and makeup brands, this annual event in Italy is both an honour and a privilege for us, marking our 7th exhibition in 2024. Despite the challenges, we are humbled to connect with highend skincare distributors worldwide. As part of our commitment, we extend an invitation each year, taking along one of our private label Australian start-up companies.

Sasy n Savy takes immense pride in being an Australian-owned and made company, confident that our products stand among the world’s best. Our ultimate focus is on taking care of you, your skin, and the environment. Experience the mastery of skincare with Sasy n Savy today. https://www.sasynsavy.com

RETAIL BEAUTY SUMMER 2023 |23

EXPOS

it's a wrap:

Beauty Business thrived in Bangkok at Cosmoprof CBE ASEAN 2023 Excitement mounted for team Retail Beauty as the second edition of Cosmoprof CBE ASEAN approached. Organised

by BolognaFiere, Informa Markets, and China Beauty Expo (CBE), this B2B event took place from September 14 to 16, 2023, at the Queen Sirikit National Convention Centre in Bangkok, Thailand.

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EXPOS

F

ocused on Southeast Asia’s rapidly growing beauty market, the exhibition brought together global professionals in the cosmetics industry, showcasing the latest trends, innovative brands, and supply chain innovations.

This year’s exhibition was larger and more dynamic, with a 50 per cent increase in size compared to the previous edition. It featured over 1,000 exhibitors and brands, with 57 per cent of them coming from overseas, thanks to the support of international governments and trade associations. Additionally, five Country and Group Pavilions representing key beauty destinations such as China, Italy, Japan, Korea, and Thailand were part of this edition.

Gianpiero Calzolari, President of BolognaFiere, expressed his delight in the event’s growth, emphasising the show’s ability to adapt to the needs of international industry leaders.

He said: “We are delighted with the results of the second edition of Cosmoprof CBE ASEAN! Significant growth in the number of exhibiting companies, and high interest from the region’s most influential buyers and operators, have demonstrated again the ability of the Cosmoprof format to adapt to the needs of international key players. Our thanks go to the Italian Trade Agency (ITA), and the Ministry of Foreign Affairs and International Cooperation in Italy, for their constant support. We would also like to highlight the synergy between BolognaFiere and our international partners Informa Markets and Baiwen Shanghai. It is through the expertise of these teams that we can so successfully promote the development of the cosmetics industry throughout South-East Asia.”

David Bondi, Senior Vice President – Asia of Informa Markets, highlighted the show’s importance as a gateway to the Southeast Asian market.

“This, the second edition of Cosmoprof CBE ASEAN, has undoubtedly cemented its place as the gateway to the fast-growing South-East Asian market,” he said. ” The extensive range of exhibitors showcased an unprecedented selection of innovative products, designed to push boundaries at every level. The quality of networking among buyers, distributors, suppliers and retailers is high, confirms the importance and influence of the show across the industry that offers an invaluable platform for all stakeholders to share, learn and grow their businesses while networking with the region’s major players.”

Cosmoprof CBE ASEAN also became a reference hub for raw materials, ingredients, machinery, packaging, contract manufacturing, private label, and equipment. Notably, China and Thailand were well-represented in supply chain solutions, while Korea led in branded finished products.

Key exhibitors included Acr Intermation, Better Way (MISTINE), Brother Global, Cosmax Thailand, Cotril, Defender, Elvis Elvin,

Retail Beauty will also be present at Cosmoprof Asia, taking place at the Hong Kong Convention & Exhibition Centre from November 15 to 17, 2023. Look out for our comprehensive coverage in our upcoming issue of Retail Beauty.

Giffarine Skyline Laboratory & Health Care, Ilc International Laboratories, Karmarts, Public Company, Kbf Interpack, Life Innova International, Milott Laboratories, Mmk Plus International, M.S. Union Interprice, Pathawin, Revomed, Seven Star Pharmaceutical, S&J International Enterprises Public, Simon & Tom Barcelona, Six Plus New York, Spc Cosmetic, Speciality Innovation, and Thai Hoover Industrial. The machinery sector was represented by Duetti Packaging, Lorenzato, RC Stampi, and Timatic, participating with ITA – Italian Trade Agency.

Visitor attendance exceeded 12,000, including approximately 250 top buyers from Thailand, ASEAN countries, and Europe. The event facilitated connections between exhibitors and qualified buyers through the Cosmoprof Buyer Program and the Match&Meet platform. This year’s edition featured specific areas of focus, including “Beauty Made in Thailand” and “Medical Beauty,” designed to support local brands and cater to the professional sector’s needs.

CosmoTalks and CosmoForum hosted educational sessions, and Cosmo Onstage featured live demos and performances, including a nail competition. Additionally, the first edition of the World Massage Meeting, organised in collaboration with the European Massage Association (EMA), explored the intersection of eastern and western massage techniques. ■ www.cosmoprofcbeasean.com RETAIL BEAUTY SUMMER 2023 |25

MY JOURNEY

Candice Fernandez MARKETING DIRECTOR LA PRAIRIE GROUP IN AUSTRALIA AND NEW ZEALAND

WHAT SPARKED YOUR INTEREST IN BEAUTY, AND HOW HAS YOUR PASSION EVOLVED?

WHAT ARE YOUR KEY RESPONSIBILITIES AS MARKETING DIRECTOR AT LA PRAIRIE?

I’ve always had a deep fascination with fashion and beauty magazines since my early years, often attempting to recreate the latest trends in hair and makeup, even though I was probably too young to be doing so. It was evident to me from a young age that I was destined for a career in marketing. When I relocated to London at the age of 20 and secured a temporary position at Estee Lauder, followed by a move to Chanel, it felt like a dream come true.

Over time, my passion for the industry continued to grow, prompting me to actively seek opportunities to work with both prestige and fast-moving consumer goods (FMCG) beauty and personal care brands. I was driven by a desire to gain insights from both segments of the industry. Eventually, I expanded my horizons into the broader lifestyle sector, where I had the privilege of working with local businesses.

Throughout my journey, I’ve had the chance to experience a diverse range of business types, varying in size and scale, which has proven to be an incredibly fulfilling and enriching experience.

I am very fortunate to work for La Prairie, a true luxury skincare house.

My role is to bring to life the brand vision of La Prairie in ANZ via the products and innovation, client experiences and client events, instore experience and physical spaces, and through our media, online and digital strategies. While I host and attend beautiful events, do some travel and of course experience the beautiful products – what makes the role most fulfilling are the people. And by this, I mean the La Prairie team and also our valued clients. They are warm and passionate and genuinely love to be part of the La Prairie family.

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HOW HAS YOUR LEADERSHIP STYLE EVOLVED?

I try to stay curious for longer and help people bring their ideas to the surface by asking more questions vs giving answers and directions too quickly.

I think it’s important to slow down and look for every opportunity to create more simplicity and clarity within the business. I think

MY JOURNEY Candice Fernandez, currently Marketing Director for La Prairie Group in Australia and New Zealand, possesses a remarkable and diverse professional background.

Throughout her career, she has held key positions in marketing and leadership across a spectrum of beauty multinationals including Glasshouse Fragrances, Unilever, Elizabeth Arden, LVMH, and more. Michelle Ruzzene had the opportunity to interview this mother of three to delve into her inspiring career journey. this improves the conditions for people to invest their time in the things that make a difference and having the tools and process to support this.

I try to be more considerate and inclusive of people’s individual circumstances and life stages and trying to cater the way I/ we work together so we collectively get the most out of work. People have different needs depending on life stage and personal circumstances and it’s critical to understand this in order to get the best out of talent and retaining people.

HOW DO YOU FOSTER INNOVATION AND COLLABORATION IN YOUR TEAMS?

Innovation: Create space and the right conditions for creativity – get offsite, be in new spaces, bringing diverse groups of experts from different categories and consumer groups for fresh perspectives.

Collaboration: people need to be invested in each other’s success and have a personal connection to collaborate effectively. Knowing each other’s personality types, working styles, objectives is critical to create the glue that binds teams together.

Structurally, things like business process and reward need to be built to support collaboration to achieve outcomes too.

CAN YOU HIGHLIGHT CAREERDEFINING MOMENTS?

Dove Campaign for Real Beauty – working on the local development and execution of the Dove Campaign for Real Beauty. This was not only a career defining moment, but also category defining moment. Fat or Fit? Grey or Gorgeous? Wrinkled or Wonderful? The global campaign aimed to debunk beauty stereotypes and present a real, attainable (and yet still aspirational) type of beauty. Real Beauty. This was an incredible experience to work on the Australian version of this global campaign.

Candice’s career: • Mar 2023 – present: Marketing Director at La Prairie Group Australia and New Zealand • Jan 2022 – present : Founder and Director of The Lifestyle Brand Collective

- especially when you have a family as balance is a collective thing. It’s about communication both within your family and with your organisation to enable as much flexibility as possible when its needed, and understanding that sometimes when you are on, you are on.

BEYOND WORK, WHAT PERSONAL INTERESTS OR HOBBIES ARE YOU PASSIONATE ABOUT?

Travel and having memorable experiences with my family and friends is at the top of my list. I also love being in my home – decorating, styling, gardening. I love fashion, not so much trends but rather curating my own personal style and finding things I love that are classic and feel like “me”. I like connecting with people over simple things (like a backyard BBQ) and getting beneath the surface with people.

• Aug 2017 – Oct 2021: Chief Executive Officer at Three Birds Renovations

ANY INFLUENTIAL MENTORS OR ROLE MODELS IN YOUR CAREER JOURNEY?

• Apr 2014 – Jan 2017: Marketing Director at Glasshouse Fragrances

Julia King stands out for me. She was my mentor when I was working at Glasshouse Fragrances. Julia headed up Louis Vuitton for many years, is a wealth of wisdom.

When she spoke, you listened, and gosh you learnt a lot. She helped me to evolve my mindset in how to operate in a local Founder led business, coming from a global organisation.

• Nov 2006 – Mar 2014: Positions at Unilever, including Marketing Manager for Skin Care Portfolio, Marketing Manager for Hair.

• Sep 2004 – Oct 2006: Marketing Manager at Elizabeth Arden • Feb 2000 – Aug 2004: Senior Product Manager at LVMH

Toni and Guy – working on the launch of a supermarket range of Toni & Guy Haircare. Australia was the first market to launch outside of the UK, and the launch strategy was rolled out globally. We developed a coffee table book and online book called Fashion Blogged and Bound – one of the earlier influencer campaigns (way back before that term existed). It was a fun experience working in the haircare and fashion space, bringing to life the relationship Toni & Guy has with London Fashion Week.

Three Bird Renovations – spending four years as the CEO was a thrill! Working with a super talented team to grow the business and shape what is a truly a unique business model was a very special experience.

HOW DO YOU ACHIEVE WORK-LIFE BALANCE?

This is always a tough one for people – I would say it’s a fluid thing. Some years, months, and weeks the balance is right, other times it can be more challenging

WHAT LIFE LESSON WOULD YOU TELL YOUR YOUNGER SELF?

Don’t sweat the small stuff! Sometimes done is actually better than perfect! We can’t do it all, all the time.

ADVICE FOR WOMEN SEEKING CAREER SUCCESS WHILE RAISING A FAMILY?

There is no formula and parent guilt is a real thing. The children’s life stages require different levels of involvement and support that constantly evolve. With your partner – work out when each of you are going to push and when to hold consistent. It doesn’t work if everyone is trying to push at the same time, for a long period of time.

It’s like training as a corporate athlete – sometimes you are at your peak going for your personal best, other times it’s about maintenance and training for consistency to prepare for the future…and the part we forget about most is REST! Athletes know the value of this and ruthlessly prioritise this or risk injury. We need to think of our careers as interval training not marathons! ■ RETAIL BEAUTY SUMMER 2023 |27

TRENDS

FROM GRASSROOTS TO GLOBAL: How Mecca is championing change

by Jo-Anne Hui-Miller

I

n the beauty industry, Mecca is known as the much-loved retail powerhouse that has curated and nurtured some of the world’s most coveted brands, then shared them with customers across Australia and New Zealand and watched them flourish in the spotlight.

But in the same way that the beauty giant works closely with brands and gives them a platform to connect with customers, it also showcases the incredible work of more than 20 not-forprofit partners through its community arm and online platform M-Power.

“As a workplace, Mecca is full of people who are creative problem solvers and deeply motivated to see other people shine, whether that means I’m going to give you that magical Mecca experience in-store, or I’m delivering the very best education experience around a particular brand. It’s a very nurturing, incredibly uplifting environment,” explains Lisa Keenan, executive director of M-Power at Mecca.

“M-Power is just a very natural extension of what Mecca has always done for its customers. It’s turning its customer-obsessive culture into a community-obsessive culture.”

M-Power supports a diverse mix of changemakers that range from grassroots to global, but they all have the same purpose – to advance gender equality, an issue very close to Mecca’s heart.

This group of organisations is known as the M-Collective.

There’s teen mental health charity Flourish Girl; CAMFED, a pan-African movement that supports girls going to school; Stars Foundation, which supports Indigenous girls and women across Australia; The Man Cave, which supports mental health for boys and men – and plenty of others.

“We’ve got 8000 people working in our organisation, most of them women. And we have about five million or so customers – the vast majority of whom are women. Because of the way the world works, a good deal of those people will have encountered inequality or discrimination at some point,” says Keenan.

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“If you haven’t already thought about that, that’s sobering. If your motivation in life is to help people to look, feel and be their best like we do at Mecca, then you can’t accept a world in which the structural impediments to that are so real for so many people. And if we don’t get behind changing that, then who’s going to do it?”

A CHAMPION FOR CHANGEMAKERS In the modern retail landscape, it’s now commonplace for retail businesses to run one-off community initiatives or donate money to a charity, especially during certain times of the year, like Reconciliation Week, Mardi Gras, or International Women’s Day. But at Mecca, supporting social causes is an integral part of the business and it’s a consistent and long-term effort. And in the same way that the retailer works hand-in-hand with its beauty brands to help them flourish, M-Power is a champion for its M-Collective members.

One of the ways that M-Power helps these non-profit partners is by providing them with untied funding, giving the not-for-profits the freedom to use that investment however they best see fit.

“We don’t say that we’re just going to give you money to open up a shelter or launch a website. We give you money over a number of years and we’re going to back your strategy and your vision,” explains Keenan.

“We don’t care whether you use the money to buy toilet roll, pay salaries or send 10 girls through school. It really is about being true collaborators and supporters.”

TRENDS

EMPOWERMENT THROUGH EDUCATION Education is at the heart of everything at Mecca, whether it’s offering staff a vast range of training programs, serving customers skincare workshops through its Meccaversity platform – or eradicating gender equality through M-Power.

As each M-Collective partner is trying to solve different problems, M-Power creates customised solutions for them by pulling their resources together from across the business.

It’s one thing to give an organisation money, it’s another to help grow their skills and work in partnership with them, points out Keenan.

“One of the things that our team really loves is getting involved with our not-forprofits by using the skills that they bring to work every day,” she notes.

“We’ve had people like our creative director Marita Burke, our head of marketing Kate Blythe and our chief operating officer Anna Croft talk to these organisations about how to grow. How do you connect with your stakeholders and your customers? How do you pitch your ideas? For them, getting access to Mecca’s IP is priceless.”

Mecca has also invested in an externallyrun program called M-Power Connect, to help develop the leadership skills of its nonprofit partners over a period of three years.

Meanwhile, the M-Power website shares the stories behind each of the M-Collective’s organisations and its focus is on helping them engage and educate customers in as many ways as possible.

“Our whole website is about giving [our non-profit partners] a voice. We’ve got journalists, content creators and beautiful image consultants who are all

about storytelling and bringing to life the issues that these organisations are trying to navigate, so that we can really get people engaged, inspired and involved,” says Keenan.

TRULY EXTRAORDINARY MOMENTS For Keenan, perhaps one of the most rewarding parts of working at M-Power is collaborating with non-profit organisations and creating a bespoke strategy to help them thrive, wherever they are on their business journey.

One memorable exercise was when the Mecca team ran a make-up masterclass for some of the residents of Bridge-It in Melbourne, a charity that offers residential services for young women and non-binary people experiencing homelessness.

“These are people who’ve never had their own home and felt the security or safety of having their own family. For people to show up and deliver on their commitments is really massive for them, so we sent a whole team of makeup artists to run a beautiful beauty day for them. The residents of Bridge-It were just so blown away by their love, care and attention that they had,” Keenan recalls fondly.

Another great moment for M-Power has been working with Australians Investing in Women, which is on a mission to change the way that funding gets allocated to women-led organisations. The M-Power team has hosted a number of different events for the non-profit, bringing together a great community of people, with “that beautiful alchemy that happens with the right kind of people in a room having really powerful conversations”.

And in June this year, Mecca brought to Australia humanitarian and former First Lady of South Africa, Dame Graça Machel and hosted a special M-Power breakfast event in her honour, showcasing the work she has done for women and girls in her homeland.

“I was sitting across from Dame Graça Machel and she has so much grace, so much dignity and so much to teach us. I grew up in Zimbabwe and South Africa, so it was one of the most amazing moments of my life,” says Keenan.

On a personal and professional level, Keenan describes her work with M-Power at Mecca as being “truly extraordinary”.

“It’s been so humbling to work with social impact entrepreneurs – people with such huge vision and bold ambition to do something meaningful. It’s just phenomenal to work in a place like Mecca, which is full of people who have such an unbridled optimism and positivity,” she says.

“It’s honestly been one of the greatest blessings of my life.” ■

Jo-Anne Hui-Miller is content and insights director at retail strategy agency, The General Store. Contact: jo-anne.hui-miller@thegstore.com.au

RETAIL BEAUTY SUMMER 2023 |31

Time to

SLEIGH’ THE HOLIDAY RUSH

OPI Mini Ornament in Bubble Bath Malaga Wine www.opi.net.au L’Occitane Classic Beauty Advent Calendar https://au.loccitane.com Mecca Max Mini Marvels Advent Calendar www.mecca.com Batiste Dry Shampoo Naughty & Nice www.batistehair.com.au Elizabeth Arden Ceramide Lift & Firm Youth Restoring Solutions www.elizabetharden.com.au Lush Candy Cane Bath Bomb www.lush.com/au/en 32| RETAIL BEAUTY SUMMER 2023

Photography: Brandee Meier. Concept and product curation: Michelle Ruzzene.

Must-have Christmas stocking fillers for your store.

Philosophy Candy Cane Bubble Bath https://philosophy.com Look Good Feel Better Christmas Joy Crackers https://lgfb.org.au Sundae Pavlova Foaming Body Wash https://sundaebody.com Olay Plumping Power Duo Gift Set www.olayskincare.com/en-au Fresh Nourish & Shine Lip Kit www.sephora.com.au Revlon 12 Days of Revlon Advent Calendar www.revlonanz.com Lush Sweet Pudding and Catch Me If You Can Bath Bomb www.lush.com/au/en RETAIL BEAUTY SUMMER 2023 |33

TRENDS

E-commerce insights:

unlocking Growth in Australian Retail Circana, a prominent authority on consumer behaviour, has released its Industry Insights report, titled Unlocking The Next Wave Of E-Commerce Growth, shedding light on the e-commerce landscape in Australia. The report underscores the potential for retail to flourish by embracing and revolutionising e-commerce.

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TRENDS

The report highlights three critical areas for retail

1.

Enhancing e-commerce capabilities

2.

Broadening the scope of e-commerce beyond online sales

3.

Implementing strategies across omni-channel touchpoints

Alistair Leathwood, Circana’s Head of Product and Solutions, APAC, emphasised the report’s significance, stating, “Circana’s latest report provides an in-depth review of the rapidly evolving e-commerce landscape in Australia, highlighting the challenges and opportunities facing the retail sector. It explores how e-commerce can reshape the shopping experience and enhance engagement, both in-store and online.”

Specifically, the report delves into seven key themes aimed at guiding businesses across the sector to harness the advantages of e-commerce for optimal growth, listed below: 1. Pandemic Impact: Leathwood points out that the pandemic accelerated digital adoption, with online sales soaring during that period.

However, as life returns to normal, online shopping frequency has declined. While online grocery shopping reached its peak in 2022, the return to in-store shopping has led to a dip in post-pandemic online sales. Despite this, there is an opportunity for the sector to re-engage shoppers online through innovation, convenience, personalisation, and value. Some retail categories, such as FMCG, continue to thrive in physical stores. The challenge lies in creating a seamless omni-channel experience that leverages the benefits of digital commerce.

3. Online Shopping Demographics: Households with higher incomes, children, and pets are more likely to shop online, driving the resurgence in online shopping. Younger households, particularly those with shoppers under 40, are also contributing to online shopping growth.

Convenience and accessibility are major factors influencing these trends.

4. Personalised Precision: Personalisation is a significant opportunity in the online space, allowing brands to create more customized shopping experiences.

Loyalty programs play a crucial role in providing personalised content and enhancing the online shopping experience.

“Households with higher incomes, children, and pets are more likely to shop online ”

Alistair Leathwood

2. Revenue Outlook: The report indicates that while the online retail market moderated in the 2023 financial year, the outlook for 2024 is more promising, particularly for online grocery sales. E-commerce is expected to continue growing, and businesses must prepare to capitalise on this trend.

5. Engaging Environments: Brands can create more engaging online shopping experiences by focusing on the basics, such as visually appealing product displays and integrating digital shelf data with online sales. Providing immersive and interactive experiences and engaging with popular culture trends can also enhance the online shopping journey.

6. Penetration and Challenges: The report highlights the challenge of enticing more shoppers online and increasing online shopping frequency, as post-pandemic customer acquisition becomes more challenging and costly.

Retailers must work to improve the online shopping experience by addressing common annoyances, such as product substitutions, delivery costs, food freshness, and minimum spend requirements.

7. Fulfillment and Logistics: Order fulfillment is becoming a key battleground as shoppers seek faster and more transparent delivery options. Smaller baskets and online orders based on specific needs are expected to shape e-commerce in the future.

Technologies like AI, robotics, and blockchain are being integrated into logistics operations to enhance efficiency and speed.

While online sales surged during the pandemic and experienced a slight dip afterward, new growth drivers are shaping the evolution of e-commerce and increasing its adoption. Circana’s report encourages the retail sector to think broadly about e-commerce and consider strategies beyond online sales to drive continued success and growth in the digital space. ■ www.circana.com

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BUSINESS

BEAUTY GETS A

BOOST

Raj Ghatge

In an exclusive interview with Retail Beauty, Raj Ghatge, the COO of York St Brands, delves into how the merger of BOOST LAB and tbh Skincare has propelled the company’s remarkable growth, while shedding light on his strategies for maintaining a motivated and vibrant office culture.

By Michelle Ruzzene

I

n an industry that thrives on innovation and connection with consumers, York St Brands has showcased a remarkable achievement with a fivefold increase in performance following the merger of BOOST LAB and tbh Skincare earlier this year.

Their success story is one of synergy and adaptability in the competitive world of skincare and beauty.

COO of York St Brands, Raj Ghatge, shared insights into the merger’s success: “The merger between BOOST LAB and tbh Skincare has proven to be an exceptional union of strengths and a testament to their complementary nature,” he said. “BOOST LAB brings a wealth of expertise in sales, business development, operations, and finance to the table, while tbh Skincare excels in the realm of marketing, creating a well-rounded and formidable partnership.”

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This achievement is all the more noteworthy considering the challenging economic landscape. The merger capitalises not only on the individual strengths of both brands but also on their adaptability to evolving market dynamics.

The dynamic leadership team, including Raj, CEO Craig Schweighoffer, CMO Rachael Wilde, CFO Bridget Mitchell, and Head of Innovation Dr. Curtis Crasto plays a pivotal role in the continued success of BOOST LAB and tbh Skincare.

“The leadership team boasts an impressive collective experience of approximately 100 years,” Raj said. “Each member brings a unique and relevant skill set to the table, resulting in a diverse yet highly cohesive leadership team.”

He further highlighted the importance of their shared mindset, stating: “With a shared ‘Let’s go’ attitude, the team collectively challenges conventional thinking and ensures that every opportunity is thoroughly examined through constructive discussions. Their open-minded approach is pivotal, and above all, they all share a genuine passion

and enjoyment for their work. This synergy of expertise, positive outlook, and love for what they do underpins the success of the leadership team.”

York St Brands successfully leverages the strengths of both BOOST LAB and tbh Skincare, understanding that the two brands complement each other rather than compete.

With distinctly different consumer demographics, and distribution channels, the brands implement varied yet highly adapted sales and marketing strategies, demonstrating the fundamental principles of economies of scale and shared brand resources.

The vibrant office culture at York St Brands is a major factor contributing to their success. New team members who have joined the company routinely express their enthusiasm, with comments such as, “I love coming to work as it’s so much fun compared to my previous job,” according to Raj. This enthusiastic response reflects the company’s commitment to building a lively and inspiring work environment.

BUSINESS

“We have a small team and we’ve got two brands to manage. We are yet to build brand teams which will probably be the next step.

Until then, collaboration becomes critical to ensure both brands receive equal play time,”

Australian beauty brands Boost Lab and tbh Skincare merged in May to form York St Brands, aiming to strengthen their presence in local and global markets.

Fostering collaboration and innovation is a key focus for York St Brands, Raj said.

He said it was crucial to implement a structured task-based team approach with well-defined objectives and deliverables, cultivating a culture of collaboration within the organisation.

“We have a small team and we’ve got two brands to manage. We are yet to build brand teams which will probably be the next step. Until then, collaboration becomes critical to ensure both brands receive equal play time,” he said.

Innovative thinking is embedded within all team members from the outset, ensuring a constant emphasis on creativity and fresh ideas.

Skincare is a competitive industry.

So, how does Raj motivate and lead his team to maintain a competitive edge and continually innovate?

“Having a good understanding of your competitive environment and thinking outside the box are key to maintaining a competitive edge and continually innovating,” he said. “Skincare is a mature industry. You don’t always need to re-invent

the wheel. Take the tried and tested and perfect it. Be agile and, always see things through the lens of the consumer.”

Raj emphasised the importance of recognising efforts, celebrating wins, and maintaining a supportive work environment.

“One of the primary focal points is acknowledging and commemorating achievements, regardless of their magnitude,” he said. “Implementing an effective mentoring program, devising structured career development paths, offering opportunities for training and upskilling, and establishing a comprehensive employee grievance system are essential.

Furthermore, a core principle we uphold is to ‘Be Human’ in our interactions and approach.”

Aspiring leaders in the skincare industry, and across all industries, can draw valuable lessons from York St Brands’ success story.

Raj’s approach is a testament to the power of merging complementary strengths, promoting diversity, nurturing innovation and collaboration, and placing the well-being of their team members at the forefront.

This strategic move was facilitated by a $5 million Series B funding round led by longstanding investor Alium Capital. Both brands, founded in 2020, have unique niches. tbh Skincare (the acronym stands for ‘the biofilm hack’) specialises in acne-related products, while Boost Lab is known for its customised serums targeting skincare concerns such as dehydration, ageing, and blemishes.

Over the past three years, these brands have achieved significant growth, from a zero base to over $3m in monthly sales. tbh Skincare, initially an online business has gained placement in 402 Priceline stores in April and recently launched in 857 Coles Supermarkets.

BOOST LAB has excelled in providing affordable, straightforward serums tailored to women aged 40 and above. It has extended its presence through strategic partnerships and physical retail expansion with the likes of Priceline. This year, BOOST LAB further expanded its distribution by collaborating with TerryWhite Chemmart, boosting its network https://yorkstbrands.com to over 1,500 stockists. ■ RETAIL BEAUTY SUMMER 2023 |37

TRENDS

MINTEL’S

top 3

BEAUTY & PERSONAL CARE TRENDS FOR 2024

The beauty and personal care industry is on the cusp of significant changes as it adapts to evolving consumer preferences and emerging trends. Mintel’s recently published report, Global Beauty and Personal Care Trends 2024, delves into three key trends that are poised to shape the industry in the coming year.

TiMood from Mibelle Biochemistry in Switzerland, is a neuroactive ingredient based on Himalayan timut pepper which is intended to improve skin and emotional well-being. The technology is said to protect neurons from ageing, support a healthy and even skin complexion, improve well-being under stress and stimulate the skinbrain connection.

Lycopure is a Japanese brand centred around ‘nutricosme’ (nutrition and cosmetics). One of its key ingredients is BH Tomato, which is rich in Gamma- aminobutyric acid and known, known to benefit sleep by aiding relaxation.

1. NEUROGLOW: THE MIND-BODY BEAUTY CONNECTION NeuroGlow is a trend that underscores the connection between mental well-being and physical appearance in the beauty industry.

Consumers are now looking for products that do more than enhance their external beauty; they want products that also contribute to their emotional and mental well-being. This trend encourages the incorporation of stress-relief techniques, healing practices, and targeted supplements that elevate beauty as part of a more fulfilling life.

Within this trend, practices like psychodermatology and neurocosmetics are gaining traction. Psychodermatology explores the link between psychological well-being and skin health, while 38| RETAIL BEAUTY SUMMER 2023

neurocosmetics focuses on the connection between the mind and skin. Products and rituals that incorporate sensory experiences, aromatherapy, and positive affirmations are being developed to uplift the mind and promote healthier skin.

Furthermore, the importance of personalised approaches to beauty and wellness is emphasised within this trend. Tailoring beauty routines to individual needs, such as personalised supplement plans, skincare regimens, and self-care practices, is a key aspect.

Recognising the role of nutrition in achieving beauty from within, targeted supplements and nutrient-rich ‘snacks’ have been integrated into daily routines to support both mental and physical health.

TRENDS

esthetics Rx, and Australian made and manufactured skincare range, uses advanced computer vision technology to assess skin features like texture, colour, and pore size, while considering a user’s age, gender, and ethnicity, once they have uploaded a selfie to ARx Expert. The system matches the image to a skin condition database, providing a diagnosis and personalised product recommendations.

AI’S ROLE IN 2. BEAUT-AI: PERSONALISED BEAUTY Artificial intelligence (AI) is set to revolutionise the beauty industry by making it more personalised, efficient, and effective. The Beaut-AI trend identifies how beauty brands can leverage AI to provide personalized recommendations, virtual try-on experiences, and data-driven insights. By analysing social media trends and customer feedback, AI can identify emerging beauty preferences and eco-friendly options.

Transparency in AI systems is a critical factor for building consumer trust. This trend will prioritise data protection and privacy by ensuring customer consent and compliance with relevant regulations. Inclusivity will also be promoted through AI algorithms trained on diverse datasets, catering to a wide range of beauty needs.

AI will advance hyper-personalised beauty recommendations by analysing lifestyle factors, environmental conditions, and genetic information.

Brands are expected to use AI to create engaging and personalised content for platforms like TikTok. Through analysing user data, identifying trends, and generating personalised recommendations, AI will shape the future of influencer marketing.

SkinCeuticals obtained the first ‘on-site personalised service’ production licence in China, allowing them to provide personalised services involving direct contact with cosmetic ingredients at their business premises.

SIMPLICITY: 3. SOPHISTICATED A FOCUS ON QUALITY AND EFFECTIVENESS

The Sophisticated Simplicity trend marks a paradigm shift in consumer preferences within the beauty industry. Consumers are now seeking high-quality, effective products over extravagant packaging and flashy marketing campaigns. The emphasis is on ingredient transparency, with consumers wanting to know the benefits of active ingredients in products.

Consumers will increasingly seek scientific evidence to support product claims. Brands that can provide research, clinical studies, or certifications to substantiate their claims of effectiveness will gain credibility and trust. The trend will also promote minimalistic packaging and design, reflecting understated luxury.

In line with this, consumers will shift their focus from amassing a large collection of products to curating a carefully selected range of high-quality essentials. Quality, effectiveness, and longterm results will be prioritised, and brands offering personalized recommendations, custom formulations, or targeted solutions will have a competitive edge.

US-based InFLOWS has developed what it says is the first generative AI system that quickly identifies green, sustainable alternatives to replace harmful ingredients in cosmetics.

France-based cosmetics brand Hilo’s Ma Crème Visage face cream consists of a neutral base cream in a refillable glass jar and a selection of six active ingredients.

The base cream can be customised by mixing in three active ingredients, allowing for more than 50 different combinations to cater to different skin types.

These trends offer a glimpse into the exciting future of the beauty and personal care industry. With consumers placing a premium on wellness, personalisation, and product effectiveness, brands that adapt to these evolving preferences stand to thrive in 2024 and beyond. ■ RETAIL BEAUTY SUMMER 2023 |39

FEATURE

DIS COVER CERAVE BLEMISH CONTROL CLEANSER CERAVE.COM.AU BIODERMA SÉBIUM GEL MOUSSANT ACTIF BIODERMA.COM.AU ALLIES OF SKIN PREBIOTICS & NIACINAMIDE PORE REFINING BOOSTER MECCA.COM IT COSMETICS BYE BYE BREAKOUT SALICYLIC ACID FACE SERUM ITCOSMETICS.COM.AU PAULA’S CHOICE 2% BHA GEL EXFOLIANT PAULASCHOICE.COM.AU AVÈNE CLEANANCE MATTIFYING EMULSION AVENE.COM.AU SKINCEUTICALS BLEMISH + AGE DEFENSE SALICYLIC ACID SERUM SKINCEUTICALS.COM.AU DERMALOGICA SEBUM CLEARING MASQUE DERMALOGICA.COM.AU BIODERMA SÉBIUM SERUM ANTI-IMPERFECTION SMOOTHING CONCENTRATE BIODERMA.COM.AU LA ROCHE-POSAY EFFACLAR DUO+M ANTI IMPERFECTIONS MOISTURISER LAROCHE-POSAY.COM.AU

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FEATURE

RENAISSANCE EXPERT SOLUTIONS TO TREAT OILY, CONGESTED, BLEMISH-PRONE SKIN

By Nikita Papas | @nikitapapas

ACNE V’S PIMPLES The words ‘acne’ and ‘pimples’ (aka breakouts) are often used interchangeably, but these terms have different meanings. Acne is a chronic skin condition, and pimples are a sign of this condition, however, not everyone who experiences an occasional pimple or ‘breakout’ has acne-prone skin. Pimple is an informal term that refers to closed comedones (whiteheads), open comedones (blackheads), and inflammatory lesions. These blemishes can occur when a pore becomes blocked with sebaceous matter, dead skin cells, or other bacterial impurities. Blemishes of this kind occur close to the surface of the skin in the epidermal layer. Whiteheads have a core covered by a very thin layer of skin. In contrast, blackheads have a core that’s exposed to the air, hence their dark, oxidised appearance. “All skin types, but particularly oily and combination, are susceptible to occasional non-inflammatory acne lesions.

However, they can be treated with a mindful skincare routine, that considers efficacious, decongesting ingredients. Acne-prone skin is characterised by various types of lesions including closed and open comedones, inflammatory papules, pustules, nodules, and cysts. Acne typically affects areas of the skin with a high number of sebaceous glands, including the face, neck, and back - some individuals may experience tenderness, erythema (redness), and oedema (swelling).

Acne-prone skin requires targeted management, preferably via a dermatologist or doctor, who may prescribe a combination of topical and oral medications”, explains dermatologist, Dr Stephanie Rea (Bulimba Dermatology, QLD).

Inspired by a quest to regulate an oily, blemish-prone T-Zone, and my faith in a dedicated, dermatologist-approved skincare routine, this Editorial Feature unveils a deep dive into caring for oily-tocombination skin types prone to occasional, mild inflammatory, unsightly breakouts. Understand the science, take note of the expert

dermatological insights, and discover the recommended ‘tried and tested’ products, to regulate excessive sebum production, control shine, deter breakouts, and diminish imperfections.

CLEANSING FUNDAMENTALS Esteemed skincare professionals advocate the use of a facial cleanser, as the first and most fundamental step, to create and maintain a healthy, radiant-looking complexion. Gel and foaming cleansers are ideal for combination-to-oily skin types prone to breakouts.

“Squeaky clean skin is not the goal – the ideal cleanser should lift and sweep away impurities, without stripping the skin to avoid impairing the protective skin barrier. Consumers should commence with identifying their skin type, and key concerns via a qualified skincare professional, and seek out formulations that optimise the health of the skin barrier”, says Dr Rea. Like all CeraVe products, the brand’s Blemish Control Cleanser has been developed with dermatologists, is fragrance-free, non-comedogenic, and includes three skin-identical Ceramides, to fortify the skin’s natural barrier.

Powered by 2% Salicylic Acid to unclog pores, Purifying Clay to absorb excess oil, and soothing Niacinamide, the refreshing foaming gel texture provides a thorough, non-stripping cleanse for oily skin prone to mild acne. Designed for oily, blemished skin, Bioderma Sébium Gel Moussant Actif combines hardworking Salicylic and Glycolic Acids to decongest pores, Zinc Gluconate to fight bacteria and regulate shine, and moisturising Glycerin to promote skin hydration. The refreshing, pH-balanced gel formula assists to refine skin texture, and can be utilised 1-2 times a week, as a maintenance cleanser to reduce the occurrence of breakouts.

Masks? Facial skincare masks occlude the skin – in simpler terms, they create a temporary barrier between the external environment

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FEATURE

(air), and the formula’s ingredients. This barrier inhibits evaporation, and encourages key ingredients to penetrate the outer layers of the skin, to deliver targeted benefits. Dermalogica’s Sebum Clearing Masque is formulated with gentle, oil-absorbing clays to detoxify, Salicylic Acid to unclog pores, and Niacinamide to promote an even skin tone. Oat Kernel Extract and Bisabolol provide soothing benefits, and Safflower Seed Oil (rich in Vitamin E and Linoleic Acid) combats ageing free radical damage, and minimises the onset and look of pimples. Mecca Max Zit Strategy Clarifying Mask’s key ingredients include Kaolin Clay, Bamboo Charcoal, 5% Sulphate, Lactic Acid, and Glycerin to gently draw out impurities, combat acne-causing bacteria, and reduce the signs of inflammation. Aside from assisting to draw out excess oil and impurities, the weekly usage of a caring, clay-based mask will also amplify the penetration of your anti-blemish skincare arsenal, including serums and moisturisers. Win!

HEROIC HYDROXY ACIDS “Alpha Hydroxy Acids (AHAs) such as Glycolic and Lactic Acids, primarily exfoliate the surface of the skin. Penetrating Beta Hydroxy Acids (BHAs) including Salicylic Acid, propel cell turnover, and can unclog pores. Aside from decongesting pores, and removing excess oil, BHAs possess anti-inflammatory and antibacterial properties, that can reduce erythema (redness), and edema (swelling) associated with acne”, explains Dr Rea. Paula’s Choice best-selling Skin Perfecting 2% BHA Gel Exfoliant (also available as a liquid), is a leave-on exfoliating treatment that unclogs pores, and gently removes layers of dull skin. Powered by Salicylic Acid, the innovative formula is also infused with antimicrobial Phytosphingosine, soothing Bisabolol (a key derivative of German chamomile), and a combination of antioxidant-rich Grape Seed and Green Tea Leaf Extracts. This is my essential, daily AM ‘go-to’ product to control shine and inhibit breakouts – particularly across my oily T-Zone. Allies Of Skin Prebiotics & Niacinamide Pore Refining Booster (available at MECCA), is supercharged with 10% Niacinamide, brightening Licorice Root Extract, soothing

Centella Asiatica Leaf Extract, and Vitamin E to visibly refine skin texture, boost radiance, and fortify the skin barrier. The formula also contains Glycerin, Hyaluronic Acid, and a Prebiotics & Probiotics Complex to promote beneficial microbiome activity, whilst reducing sensitivity and redness.

SkinCeuticals Blemish + Age Defense Serum combines a clinically proven blend of exfoliating AHAs and BHAs, including Dioic, Glycolic and Salicylic Acids, to address the concerns of dull, blemish-prone skin. The corrective, dual-action gel formula, also acts to visibly reduce the signs of ageing, including fine lines, wrinkles, and pigmentation. Bioderma Sébium Serum AntiImperfection Smoothing Concentrate is expertly cocktailed with exfoliating Salicylic Acid to decongest, Acetyl Glucosamine to clarify and brighten, and Hyaluronic Acid to hydrate and plump.

FluidActif Technology prevents sebum oxidation and thickening, and restrains the appearance of new imperfections to promote a healthy-looking complexion. It Cosmetics Bye Bye Breakout Salicylic Acid Face Serum showcases a combination of 2% Salicylic Acid to target active breakouts, 3% Lactic Acid to propel cell turnover, and a Postbiotic Ferment to comfort blemish-prone skin. The dermatologist-tested serum is lightweight and non-drying, and has been designed to be layered with the brand’s Confidence In A Gel Lotion Moisturiser – a weightless, oil-free formulation infused with skin-loving Ceramides, Glycerin, Niacinamide, and calming Cactus Flower Extract to address inflammation. Pioneering skincare Founder, Emma Lewisham believes that a healthy microbiome is at the heart of clear, balanced, and radiant skin. The brand’s new Supernatural Blemish Serum harnesses 20 years of scientific research to deliver a world-first patented ‘live’ skin probiotic - Micrococcus luteus - that was discovered on healthy human skin.

This specialised strain inhibits pathogenic bacteria including C. acnes – a key contributor to the development of acne and blemishes.

Emma Lewisham is independently certified carbon positive, and is a circular-designed brand - all products are refillable and recyclable, via the brand’s mindful ‘Beauty Circle’ initiative. Applause!

“Alpha Hydroxy Acids (AHAs) such as Glycolic and Lactic Acids, primarily exfoliate the surface of the skin. Penetrating Beta Hydroxy Acids (BHAs) including Salicylic Acid, propel cell turnover, and can unclog pores. Aside from decongesting pores, and removing excess oil, BHAs possess anti-inflammatory and antibacterial properties, that can reduce erythema (redness), and edema (swelling) associated with acne.”

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FEATURE

“All skin types, but particularly oily and combination, are susceptible to occasional non-inflammatory acne lesions. However, they can be treated with a mindful skincare routine, that considers efficacious, decongesting ingredients.”

MOISTURISING PROTOCOLS Moisturising oily, blemish-prone skin might seem counterintuitive, but it’s crucial. Dehydrated skin can overcompensate by producing more oil, potentially leading to further breakouts. “The skin barrier is part of our first line of defence – it protects us against infections, irritants, and environmental pollutants. A damaged skin barrier results in increased Transepidermal Water Loss (TEWL), that can lead to inflammation and irritation. As inflammation can worsen acne, maintaining a healthy skin barrier is essential to prevent breakouts”, explains Dr Rea. Moisturisers that incorporate skinloving ingredients such as Ceramides (naturally found in the skin barrier), Glycerin, Hyaluronic Acid, Panthenol (Pro-Vitamin B5), and antioxidant-rich Tocopherol (Vitamin E), strengthen and protect the natural skin barrier. Seek out lightweight, fragrance-free, noncomedogenic formulations to avoid irritation, and consider those that contain Salicylic Acid and Niacinamide, to address congestion and uneven skin tone. La Roche-Posay Effaclar Duo+M Anti Imperfections Moisturiser is powered by microbiome science, to visibly soothe skin, target blemishes, and reduce the look of post-acne marks. The fast-absorbing, gel-cream is formulated with Phylobioma, a blend of Lipohydroxy and Salicylic Acids, and Zinc PCA, to purify blocked pores and control shine. The ‘made for sensitive’ formula also includes Glycerin, Mannose, and Niacinamide to support the health of the skin barrier. Avène Cleanance Mattifying Emulsion is a multi-benefit moisturiser that regulates the hyperproduction of sebum, and provides long-lasting 24-hour hydration with a matte finish. The lightweight, antimicrobial formula is infused with Glycerin, Vitamin E, and Comedoclastin - a plant-based active to diminish the look of blemishes, and prevent their reoccurrence.

LAST WORD Facial cleansing and moisturising – ideally AM and PM – are fundamental to maintain the health of oily, congested, blemishprone skin. Dermatologist-approved, non-comedogenic, fragrancefree formulations powered by BHAs (particularly Salicylic Acid),

EMMA LEWISHAM SUPERNATURAL BLEMISH SERUM EMMALEWISHAM.COM

and skin barrier-loving ingredients including Ceramides, Glycerin, Hyaluronic Acid, and Niacinamide reign supreme.

Facial skin is delicate – abrasive, physical (granular) scrubs can irritate and amplify inflammation. Dr Rea advocates the use of leave-on, chemical exfoliants formulated first and foremost with BHAs, and secondly AHAs, to gently unclog pores, regulate the hyperproduction of sebum, and create a smoother, unifiedlooking complexion. It’s tempting, but never ‘pop’ pimples - it will increase the risk of infection and scarring. Consider introducing a decongesting mask into your weekly skincare routine. Always apply leave-on exfoliants and masks onto cleansed skin, and follow with a minimalist, skin barrier-loving moisturiser. Targeted spot treatments?

Many new-age, BHA-powered leave-on treatments can be applied as spot treatments, but if you’re seeking a gentle, nature-inspired alternative, I recommend Weleda S.O.S. Spot Treatment. The anti-bacterial, gel formula is loaded with organic Willow Bark and Licorice Root Extracts, and Witch Hazel Water to combat impurities, soothe, and visibly reduce inflammation. Complement your topical skincare routine with a healthy, balanced diet, and lifestyle. The gut-skin axis is crucial - a healthy, nutritious diet will assist to maintain a balanced skin microbiome, control inflammation, promote hormonal balance + hydration, and provide antioxidant protection. Renaissance – a skincare revival to address the concerns of oily, congested, blemish-prone skin. Embrace the ‘light’, and love the skin you’re in. ■

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Don

e b ’t

SH Make sure you

We Are Feel Good Inc Signature Sunscreen Lotion SPF 50+ www.wearefeelgoodinc.com.au

Skinceuticals Ultra Facial Defense SPF 50+ www.skinceuticals.com.au Murad Environmental Shield City Skin Age Defense SPF 15 www.murad.com.au

Mesoestetic Mesoprotech Sun Stick 100 SPF 50+ www.mesoestetic.com MCoBeauty Super Glow Invisible Face Mist SPF 50+ https://mcobeauty.com

Sun Bum Original SPF 50 Clear Lotion www.sunbum.com

Bondi Sands Sunny Daze Hydrating SPF 50 Moisturiser https://bondisands.com.au

Viviology Moisturising Mineral SPF 50 Sunscreen https://viviologyskin.com

44| RETAIL BEAUTY SUMMER 2023

HADY recommend SPF daily.

La Roche-Posay Anthelios 50+ Invisible Fluid www.laroche-posay.com.au

Airyday Golden Glow Dreamscreen Golden Glow SPF 50+ www.airyday.co

Bali Body Tinted Super Serum SPF 30 https://au.balibodyco.com

Photography: Brandee Meier. Concept and product curation: Michelle Ruzzene.

O Cosmedics Mineral Pro SPF 50 Tint www.ocosmedics.com

Cancer Council Face Day Wear CC Cream SPF 50 www cancercouncilshop.org.au

Skinstitut Face of the Day 50+ https://skinstitut.com

Alpha H Dawn to Dusk SPF 50+ Serum https://alpha-h.com

Ego Sun Sense Face Ultra Light Tint SPF 50 www.sunsense.com.au

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INTERVIEW

5 MINUTES WITH...

Erin Holland Erin Holland, a versatile Australian talent, is a singer, model, host, and sports presenter. She became Miss World Australia in 2013 and has also worked as a sports presenter for the Pakistan Super League.

Married to Australian cricketer Ben Cutting, Erin serves as the brand ambassador for Mx Skincare. In an interview with Michelle Ruzzene, she shares insights about her skincare journey, dealing with acne, her IVF experiences, and her extensive travel adventures.

HAVE YOU HAD ANY “AHA” MOMENTS OR DISCOVERIES ABOUT YOUR SKIN?

I’m now in my thirties and traveling more than EVER (137 flights last year eeeek) hydration is soooo important! I’ve learned that a good facial oil is incredible for calming and nourishing the skin... the bonus with the Mx Skincare Facial Oil + is that it WON’T cause any break outs! A common misconception I’ve learned recently.

WHAT IS THE MOST VALUABLE LESSON YOU’VE LEARNED ABOUT SELF-CARE AND SKINCARE?

That we are all completely unique individuals, with different skin concerns, that will change throughout our lifetime. Consistency, as with so many things in life, is key but it’s important that as your lifestyle changes and you age you need to ensure that you’re taking notice of what your skin needs during those transitions. Find what works for you, and make sure you try to stick to that routine as best you can.

MANY PEOPLE LOOK UP TO YOU AS A ROLE MODEL. WHAT ADVICE WOULD YOU GIVE TO THOSE WHO ARE LOOKING TO ESTABLISH A CONSISTENT AND EFFECTIVE SKINCARE ROUTINE?

I take steps to eliminate any potential for laziness or error, so I keep a skincare kit with me at all times, including one in both my Sydney and Brisbane homes. My life can be quite chaotic, and I’m not the most organised person, but having my essentials in both locations and a travel kit in my suitcase ensures I’m always prepared for my skincare routine. I’ve 46| RETAIL BEAUTY SUMMER 2023

never regretted the extra five minutes it takes before bedtime to complete my simple Mx skincare routine. Additionally, I prioritise finding effective yet affordable products, preferably Australian-made, to maintain a sustainable long-term routine.

Serums, especially my Mx Vitamin A, B3, and C serums, are my skincare heroes.

HOW DID YOU BECOME INVOLVED WITH MX SKINCARE AND WHAT ATTRACTED YOU TO THEIR BRAND AND PRODUCTS?

As a fellow Queenslander, I was already familiar with founder Allison Pickering. When she approached me with the opportunity to collaborate, I was immediately captivated by her enthusiasm and commitment to skincare. The fact that the Mx range is inclusive, catering to all genders and ages, and is reasonably priced with scientifically proven active ingredients and free from harmful additives like palm oil, SLS, and parabens, made it an obvious choice to join forces. I genuinely believe that Mx is the next standout Australian skincare product, and I’m thrilled to be a part of their journey. Once you experience Mx, you’ll never look back.

HOW DO YOU BALANCE YOUR BUSY SCHEDULE WITH YOUR ROLE AS A BRAND AMBASSADOR?

When you work with a product you genuinely use daily, it’s incredibly easy.

INTERVIEW - esteem when our faces, our portals of communication with the outside world, aren’t playing ball.

AS SOMEONE WHO OFTEN TRAVELS FOR WORK, HOW DO CATER TO YOUR SKINCARE NEEDS WHEN YOU’RE ON THE GO?

There are nine products in the MX Skincare range, and it’s no mistake they are all 100ml or less in size! I take my collection with me everywhere around the world and I love doing a mini-inflight skincare routine on long-hauls. The Hydration Masque, Moisture + and Facial Oil + are GAME CHANGERS when you fly - plus the Masque dries clear, so you can rock it on the plane in your seat for an hour or so and no-one will notice! This process ensures that I jump off the plane at the other end with nourished, non-flakey skin, ready to work.

HOW DO YOU ENGAGE WITH YOUR SOCIAL MEDIA FOLLOWERS REGARDING SKINCARE ADVICE?

It’s such a natural staple in my life, that content just creates itself ! Plus, the packaging is so aesthetically pleasing, it literally goes with everything. I’m passionate about healthy happy skin, so it truly never feels like work.

THE PROCESS OF GOING THROUGH IVF AND THE HORMONAL CHANGES THAT COME WITH IT CAN BE CHALLENGING. HOW DID YOUR SKINCARE ROUTINE EVOLVE TO ACCOMMODATE THESE CHANGES?

I always knew IVF would be emotionally taxing, but I was completely blown away by how intense it was. My skin absolutely lost the plot, there was something about how my external appearance resembled how I felt internally (an absolute mess) that really rocked my mental health.

Since, I have been leaning heavily into the Mx exfoliator and Vitamin A & B serums during my cycle, they are jam packed with calming and active ingredients, yet still great for sensitive skin. I also found that for the hormonal deep seated blind bumps, that skin needling treatments from Jocelyn Petroni or Kaelon Beauty were a godsend. It helped to bring the really deep-seated congestion to the surface, and then Mx took care of the rest.

Acne, especially cystic acne, can have a significant impact on self-esteem. What advice would you give to others who are struggling with skin concerns and are looking for ways to regain their confidence?

If you are consistently really struggling, and it feels like nothing you try is working, I really encourage you to go and see a dermatologist. A licensed professional can help determine the best course of action that’s right for you. It’s completely normal, at ANY age, to experience acne and skin concerns. I was 33 when I got my first real bout of acne, and I dare say it will be a consistent struggle for me throughout this IVF journey. Just know that your feelings are completely valid, and that so many of us experience low self

Skincare is a deeply personal journey. Our skin, being our largest and most visible organ, naturally prompts people to connect with me directly via DMs, seeking advice about my skincare routine and the products I use. I enjoy sharing my routine, including before-and-after photos, especially as I navigate the challenges of IVF and grapple with skincare issues related to hormones.

I’m always open to discussing skincare, so feel free to slide into my DMs anytime if you have questions!

WHAT HAVE YOU FOUND TO BE THE MOST UNEXPECTED POSITIVE ASPECTS OF BEING IN A LONGDISTANCE RELATIONSHIP?

As hard, and lonely as it can often be, it’s so nice after almost nine years to constantly have those butterflies of spending time together. I am an incredibly ambitious person, and whilst the distance is always difficult, I know it’s just a biproduct of what it takes for us both to chase our dreams for now. I look forward to seeing him every weekend I go back to Brisbane, and I still get teary every time one of us has to jet off overseas for work (a regular occurrence for us both!) It’s not forever though, and hopefully this hard work will set us up for the rest of our lives. At the end of the day, I love him more than anything and the distance is worth the pain any day. ■ https://mxskincare.com RETAIL BEAUTY SUMMER 2023 |47

LGFB

SPOTLIGHT ON:

CATHY TOLPIGIN The Cancer Patients Foundation and the Look Good Feel Better program have taken on their newest team member in the role of Event and Campaign Specialist. Cathy Tolpigin, Founder of The Green Edit, has recently joined the team – a logical next move after almost a decade as a make-up artist, and a dedicated volunteer and supporter of the charity. Retail Beauty spoke with Cathy about how she got here, and what lies ahead for her and the Look Good Feel Better program.

HOW DID YOU GET INTO THE BEAUTY INDUSTRY?

I studied fashion at The University of Technology (UTS), Sydney and graduated in 2000 before working as a fashion stylist in television across the major networks for many years. I later studied Marketing and Communication whilst working in creative services for a fast-paced boutique branding agency, and in 2014 I studied and became a professional makeup artist, working across advertising and media shoots. It was an incredible journey that led me to create The Green Edit platform and event series.

WHAT MADE YOU WANT TO SUPPORT LOOK GOOD FEEL BETTER THROUGH THE GREEN EDIT, AND WHAT HAS THAT SUPPORT ENTAILED?

The mission of The Green Edit has always been to evolve the beauty industry towards one that is 48| RETAIL BEAUTY SUMMER 2023

better for us and our planet and I am so proud of the incredible community that it has created. The Green Edit attracts beauty brands with a conscious and big heart and it has been my pleasure to connect Look Good Feel Better with these beauty brands through this platform, to assist with sourcing product donations, and raising funds and awareness through The Green Edit events.

The Green Edit events, and most recently the Beauty Breakfast Summit held in March 2023 brought together the Australian beauty industry, including beauty brand founders, CEO’s, their marketing teams, beauty media and retailers. With a captive audience, I invited Carol Kavurma - Look Good Feel Better’s General Manger - to speak directly to guests so that she could showcase how they could best support the program. I also supported by donating a portion of proceeds from event ticket sales, and offered a gifting collaboration as an option for the event, where summit guests (beauty brands) had the unique opportunity to gift their products to

LGFB beauty media and retailer summit speakers in return for support of Look Good Feel Better. I also invited the Look Good Feel Better team to set up an activation at the event to help with awareness and to help grow their network of supporters.

Additionally, Carol has also been a guest on The Green Edit podcast in the past, to ensure the wider community is aware of the program, and how it supports those undergoing cancer treatment.

“I am thrilled that in this role I will be creating new and exciting events and campaigns to be launched in 2024.”

WHAT MADE YOU WANT TO VOLUNTEER FOR LOOK GOOD FEEL BETTER?

As a makeup artist, I understand the power of skincare and makeup - taking a moment to nourish our skin with a beautiful moisturiser can feel great, knowing how to even out our skin tone or being inspired to add a fun pop of colour on the lips can make all the difference when we’re in need of a little pick-me-up. And for those undergoing cancer treatment, the confidence-boosting effect is even more powerful.

Like many, I have seen people I love undergo treatment for cancer and I have seen first-hand how they have struggled with hair loss, sensitive skin and other appearance-related issues that arise whilst undergoing cancer treatment.

Understanding the role that beauty plays in the lives of all women and armed with skills to help empower women to look and feel their best, I started volunteering at Look Good Feel Better’s skincare and makeup workshops in 2015 and have continued to do so since.

WHAT DO YOU THINK THE LOOK GOOD FEEL BETTER PROGRAM MEANS TO THOSE WHO PARTICIPATE?

I have seen many women enter workshops feeling isolated, sad, and alone, but this soon transforms into a sense of relief and comfort for participants, just by being in the same safe space with others who understand what they are going through.

This is why I love supporting Look Good Feel Better. The power of skincare, makeup, connection, and sense of community within the workshops is incredible. Sometimes we cry together and sometimes we laugh so hard that we cry especially when the wigs come out. There is such a beautiful sense of community; many women remain connected in a supportive network for each other well past their treatment thanks to their experience in the workshops. The bonds can be very strong.

WHAT LIES AHEAD IN YOUR NEW ROLE AS EVENT AND CAMPAIGN SPECIALIST FOR LOOK GOOD FEEL BETTER?

My career spans over 25 years and various creative fields, all of which have led me to this very exciting role at Look Good Feel Better. I am thrilled that in this role I will be creating new and exciting events and campaigns to be launched in 2024.

These will include events specifically for the beauty industry, for our community of supporters, and for those who have previously participated in our program or are currently undergoing cancer treatment.

I aim to grow our community of supporters, bring our community together, share the important role we play in the lives of people undergoing cancer treatment, and raise much needed funds so that we can continue to provide workshops and Confidence Kits to those undergoing

“The power of skincare, makeup, connection, and sense of community within the workshops is incredible.”

cancer treatment, free of charge. The opportunities for partnerships will be both meaningful and impactful – something that’s important to both me and to the charity.

I will also continue to volunteer with the program, running virtual skincare and makeup workshops in my personal time.

These are important, especially for those who are not well enough to attend faceto-face workshops or for those who live in remote areas. These workshops continue to provide me direct contact and insight from women currently undergoing cancer treatment in real time. I learn from their experience and they provide me with so much perspective and inspiration. They are the motivation behind everything we do at Look Good Feel Better.

I am so proud to be part of a dedicated and hardworking team in an incredible organisation. I’m ready to bring impactful events and campaigns to life, and I can’t wait to work with dedicated companies and brands that want to support our work for the benefit of those undergoing cancer treatment across the country.

HOW CAN COMPANIES AND BRANDS GET ON BOARD NOW AND INTO THE FUTURE?

My first order of business is to secure a brand-new car as the major prize in our annual raffle, so if anyone has a contact in the automotive industry let’s make it happen!

Aside from that, we’re refining the details of our new events and are open to ideas that companies or brands may bring to the table, so there is scope to join us in ways that best suit you.

If you would like to hear what we’re planning and work together to bring these opportunities to life, I’d love to hear from you!

Reach out at cathy.tolpigin@lgfb.org.au ■ RETAIL BEAUTY SUMMER 2023 |49

BUSINESS

Female Founders

Sally Obermeder and Maha Corbett, the co-founders of SWIISH, recently celebrated a significant milestone as their wellness range debuted in 460 Priceline stores across the nation. This achievement marks SWIISH’s most extensive retail launch to date and highlight’s the brand’s dedication to offering widespread accessibility to consumers. Michelle Ruzzene sat down with Sally to delve into the brand’s promising future endeavors.

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BUSINESS

“During chemo, uncertain of my survival, I called Maha, my sister and SWIISH co-founder, and said, ‘If I survive, let’s start a business that helps people feel amazing, healthy, and strong.”

Australian first - NRC + Resveratol - a cutting edge product which cements our position as being at the new frontier of anti-aging and longevity.

WHAT’S THE INSPIRATION BEHIND SWIISH, AND WHAT’S THE CORE MISSION?

I received a Stage 3 Breast Cancer diagnosis just before my first child’s birth, with a grim prognosis. During chemo, uncertain of my survival, I called Maha, my sister and SWIISH co-founder, and said, ‘If I survive, let’s start a business that helps people feel amazing, healthy, and strong.’ I didn’t know how or what, just that I wanted to do it.

Eighteen months into my recovery, I began consuming large amounts of greens to rebuild my ravaged body. Cancer treatment had taken a toll, leaving me with hair loss, ulcers, weight gain, and more. The greens aided in my recovery, but I wished for a better-tasting green powder to add to water, as existing options were unpalatable.

That’s how Supergreens was born, now our best-seller, offering a unique taste.

SWIISH’s mission is to help everyone feel amazing with easy and effective solutions.

We believe well-being shouldn’t be complicated; we handle the hard work. All you need to do is incorporate our products into your daily routine.

Our joy comes from witnessing countless lives improved by our wellness solutions, motivating us to continue creating industry-leading products.

WHAT MAKES SWIISH PRODUCTS STAND OUT IN THE WELLNESS MARKET?

SWIISH stands out because we are leaders not followers. We have been at the forefront of wellness since we started. We launched Supergreens when there were almost no others, we launched Glow Collagen before anyone had heard of collagen and now we have launched an

CAN YOU SHARE THE KEY HIGHLIGHTS OF SWIISH’S WELLNESS SUPPLEMENTS AND THEIR DEVELOPMENT PROCESS?

Our focus is always on solutions. We know our customers are driven to look after themselves so they can live the life they want in a way where they thrive, not just survive. And to do that, wellness both physical and mental is key.

Since we launched our wellness range in 2016 we’ve garnered a global community of devoted customers and have seen a 400 per cent increase in revenue and product subscriptions. Product launches regularly sell out and we’ve seen waiting lists in the thousands for the We have both focused and invested heavily into research and development and as a bootstrapped brand this has been challenging at times but also exciting as we have not let this slow us down. Innovation in the category with our consumer in mind is key to SWIISH. The consumer relies on us to bring to them the newest, most advanced solutions to key wellness concerns.

Producing NRC + Resveratrol took us over two years to formulate and bring to life. It is an Australian first and reiterates that SWIISH is at the forefront of antiageing and longevity.

HOW DID THE COLLABORATION WITH PRICELINE COME ABOUT, AND WHY IS IT SIGNIFICANT?

For us, there was no other retail partner.

Priceline is aligned with our values. The accessibility they offer to our customers is exceptional, and the staff in Priceline stores are well-known for their friendliness, helpfulness, and knowledge. And with a wellness brand this is critical. People have questions and we knew that with Priceline they would be in very capable hands.

WHAT ARE THE BUSINESS OBJECTIVES WITH THE EXPANSION INTO PRICELINE?

Our aim is to give customers a bricks and mortar experience and to also propel the growth of SWIISH into new channels. We set a goal this year to invest equally into a retail partner as we do in DTC. With Priceline we anticipate rapid growth as consumers get to experience the benefits of our ingestible range. We are continuously working on new product development and our goal continues to be to provide high performance formulations at an accessible price.

HOW HAS SWIISH BUILT A LOYAL CUSTOMER BASE AND MAINTAINED BRAND ALIGNMENT?

At our core we are a heart led, science backed brand - we show and share with our community not just how to use our SWIISH products but also the best way they can improve their wellness across a range of areas – from recipes to guided meditation to interviews with other experts.

We have a presence across multiple platforms – Instagram, Tik Tok, edms, founder letters - all directly connecting us to our community.

In addition we are very active with consumer events and activations so that we can give our community the full SWIISH experience. We are accessible to our community who feel as connected to us as we do to them. ■ RETAIL BEAUTY SUMMER 2023 |51

EDUCATION

EFFECTIVE STRATEGIES

FOR SELLING SKINCARE AND BUILDING CLIENT LOYALTY

By Ricky Allen

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EDUCATION

Selling skincare has tremendous growth potential in today’s market.

W

hen finances are tight, people often reduce spending on cosmetic enhancement treatments and turn to skincare for their skin’s maintenance. With today’s skincare advancements, it’s possible to achieve significant improvements through skincare alone. The skincare industry, especially active skincare, is rapidly evolving to address various skin needs. Shoppers often wonder if modern skincare products truly work, and the answer is a resounding yes.

Retail businesses that sell skincare must carefully consider which brands to stock.

With countless options available, research is essential. Department stores face the challenge of catering to diverse age groups and socio-economic backgrounds, making brand selection more complex.

Pharmacies, on the other hand, can tailor their brand choices to the demographics of their locations. Both should offer a range of brands, from high-end to affordable options. Today, shoppers prioritise the scientific backing of products more than their price.

As a buyer, it’s crucial to examine the science supporting a brand and ensure that their claims are scientifically validated and endorsed by regulatory bodies.

Requesting product samples from potential brands allows you to experience their effectiveness firsthand.

Once you’ve chosen the brands to stock, provide your staff with product samples and thorough training by the respective companies. Educated staff can convey key product features to clients effectively.

WHEN INTERACTING WITH CLIENTS, KEEP THESE FOUR KEY POINTS IN MIND: 1. Listen to your clients to understand their perceived kin needs before suggesting any products.

2. Share your knowledge about the skin to emphasise the importance of good skincare.

Educating clients about their skin’s complexity can change the dynamics of the sale.

3. Discuss your personal experience with the product to show your genuine belief in its efficacy.

Highlight key product features that resonated with you.

4. After the sale, instruct clients on how to use and store the product properly. For instance, emphasise the importance of storing skincare away from direct light to prevent ingredient deactivation. Advise against dipping fingers into product jars to avoid introducing bacteria.

Ricky Allen, the former anti-ageing and special beauty projects editor for Vogue Australia, brings her extensive experience to various facets of the beauty and cosmetics industry. She serves as a nurse consultant in plastics and cosmetic enhancement, a health psychologist, a beauty therapist, and an international educator specialising in cosmetic enhancement, business development for skincare companies, and the psychology of sales and customer service. Her expertise extends to enhancing profitability and revitalising struggling businesses. Ricky has shared her knowledge through training sessions in the United States, New Zealand, and Australia.

To discover how Ricky can assist your business, please get in touch with her via phone 0412 700 720 or email rickyall@tpg.com.au. www.aestheticreconstructions.com.au RETAIL BEAUTY SUMMER 2023 |53

FRAGRANCE

A rosie-olutionary FRAGRANCE

By/Rosie Jane, established by Rosie Jane Johnston, is a sustainable fragrance brand prioritising transparency and top-tier products.

Rosie’s journey from Australia to LA has led to remarkable achievements, emphasising the brand’s commitment to impactful products.

Michelle Ruzzene explores the business insights gained along the way.

CAN YOU SHARE THE STORY BEHIND THE CREATION OF BY/ROSIE JANE?

While working as a makeup artist, I had a desire to create a distinctive fragrance that would leave a lasting impression. One evening, inspired by a few bottles of wine, I crafted my first fragrance in 2007. As demand grew among my clients and friends, I filled 10 bottles for a boutique, and they sold out in just 24 hours.

The motivation for the ‘clean’ aspect of the brand emerged when I became a mother to my daughter, Leila Lou. I realised the need for transparency and better ingredients, as I couldn’t even identify the contents of the perfumes I was sharing. This realisation led to the creation of By Rosie Jane, dedicated to clean and safe beauty.

THE BRAND’S TAGLINE IS ‘CLEAN / COOL / EVERYDAY’.

HOW DO THESE VALUES TRANSLATE INTO THE PRODUCTS YOU OFFER?

Clean / Cool / Everyday means creating clean beauty for cool humans. We blend the beauty of nature with scientific innovation to craft consciously sourced, non-toxic perfumes and skin-friendly products that not only feel and smell incredible but are also made 54| RETAIL BEAUTY SUMMER 2023

by awesome humans in California, not machines. We’re dedicated to cool humans who care about our planet, striving to make our products better for people and the environment. Our efforts include using only recycled and recyclable packaging, eliminating singleuse plastics, prioritising glass, and investing in community giveback programs to reduce greenhouse gases.

Ultimately, we believe in finding beauty in everyday routines, making those mundane moments intentional and beautiful, everyday.

COULD YOU TELL US MORE ABOUT YOUR JOURNEY FROM BEING A NATIVE AUSSIE TO BECOMING A PROMINENT FIGURE IN THE LOS ANGELES BEAUTY SCENE?

I never intended to relocate to Los Angeles. My initial trip was to visit my sister for my 21st birthday, and it was during that visit that I met my husband. Although I developed a fondness for the United States, we initially returned to Sydney and lived there for a few years. In 2002, I started my first company, offering a single product for cheeks and lips, which I manufactured in Sydney. However, due to the demands of promoting it in LA, I ultimately made the decision to move permanently in 2005.

FRAGRANCE

Rosie Jane Johnston

contributing 1% for the planet, and will achieve B Corp status by year-end. As a clean brand, we take our responsibility seriously, striving to make more sustainable choices and deliver superior products.

AS A MOTHER OF THREE, HOW HAS YOUR PERSONAL LIFE AND EXPERIENCES INFLUENCED THE BRAND’S VALUES AND PRODUCT OFFERINGS?

The simplest way to answer is 100 per cent.

By Rosie Jane is a reflection of me. It’s everything; it’s my kids, my life, my story.

COULD YOU HIGHLIGHT ANY SIGNIFICANT MILESTONES OR ACHIEVEMENTS THAT BY ROSIE JANE HAS REACHED SINCE ITS INCEPTION?

HOW DO YOU ENSURE THE SAFETY AND QUALITY OF YOUR PRODUCTS?

To me, prioritising cleanliness, transparency, and eco-friendliness is at the core of my brand. I aim to create exquisite products that not only make a positive impact but also reshape the way people perceive ingredients, packaging, and brand values.

What sets By Rosie Jane apart is our unique approach of manufacturing our products entirely in-house. Real people craft our products daily, allowing us to maintain control over our supply chain and ingredient sourcing, a distinction that few brands can claim.

I have direct knowledge of the origins of every bottle, box, and raw material, as they are all meticulously blended, mixed, filled, and shipped directly from B/RJ headquarters.

WHAT SETS BY ROSIE JANE APART FROM OTHER BEAUTY AND FRAGRANCE BRANDS?

Our dedication to ingredient transparency, authenticity, and honesty, along with our exquisite products, sets us apart. We’re a brand that not only talks the talk but also walks the walk. Our growth is owed to our loyal community and customers who appreciate a brand with a genuine story and soul.

SUSTAINABILITY AND ETHICAL PRACTICES ARE INCREASINGLY IMPORTANT TO CONSUMERS. HOW DOES BY ROSIE JANE INCORPORATE THESE PRINCIPLES?

We’re a brand committed to giving back, reducing packaging and plastic usage, and collaborating with local businesses for sustainable sourcing. Our in-house production ensures our team members receive a fair living wage, emphasising the human connection that defines BRJ. We hold certifications for being plastic negative, carbon neutral,

It’s been quite a journey with many surreal moments. Winning the Allure Best Of Beauty award for two consecutive years was a huge achievement. Seeing our fragrance Dulce go viral on Instagram and TikTok was an epic milestone. However, the proudest moment was undoubtedly our launch into Sephora in the US, Australia, Europe, and the UK. Starting By Rosie Jane on my kitchen table 13 years ago, with no investors, and growing one store and one product at a time, it’s truly remarkable when I reflect on our journey.

WHAT STRATEGIES HAVE YOU EMPLOYED TO MARKET AND GROW YOUR BRAND?

It’s a combo of sampling, organic social, paid social and traditional press and brand collabs. But you have to have the right product at the right time and it has to be REALLY good.

WHAT ADVICE WOULD YOU OFFER TO ASPIRING ENTREPRENEURS LOOKING TO ENTER THE BEAUTY INDUSTRY?

Be authentic, create something you love and believe in, celebrate all the victories, big and small and get ready to fight like hell. ■ Rosie Jane is available at Sephora in Australia and New Zealand.

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AUSSIE MADE

inspired Unemployed: THE ART OF BLENDING HUMOUR AND BUSINESS IN THE BEAUTY INDUSTRY How the duo combined comedy and creativity to launch their fragrance.

The Origin of a Parody Matt and Jack revealed that their foray into the beauty industry was initially a parody. The idea was to create a fragrance commercial in a playful and exaggerated manner. What started as a jest quickly evolved into a full-fledged project.

“It all started as a light-hearted parody of those ultraserious Italian fragrance commercials,” Jack explained.

“We found humour in the overly dramatic and often absurd nature of those ads, so we thought, ‘Why not give it a shot? Little did we know, it would turn into something much bigger.”

The Director’s Touch

S

outh Coast duo Matt Ford and Jack Steele, famous as The Inspired Unemployed, have launched their debut fragrance Inspiré by No. Emploi. What began as a joke has turned into a successful fragrance line that incorporates humour, charity, and creativity. In an exclusive interview with Michelle Ruzzene the comedy duo, known for their humorous sketches and parody videos, share insights into their venture into the beauty industry.

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The comedy duo acknowledged their transition into a professional production, working with director Justin McMillan. Initially, they were unsure of the scale and complexity of the project. However, the experience turned out to be amazing, and the creative collaboration was a perfect fit.

“With our background in creating content on iPhones, we met Justin, who brought valuable directorial expertise to the project,” Matt said. “It quickly grew beyond our initial expectations, and we began to feel a strong connection to it.

Our first encounter with Justin, about three years ago, on a beach, turned out to be the catalyst for this project. We saw the potential and decided to go all in. After checking out Justin’s work on Instagram, we were fully committed, and the rest is history.”

The Fragrance and Its Design Matt and Jack wanted a design that would tie into their brand’s stereotypical humour. The design of the bottle aims to represent this humour with bold colours and a distinctive visual style.

AUSSIE MADE

“What began as a joke has turned into a successful fragrance line that incorporates humour, charity, and creativity.” sensitive to societal changes. In a landscape where people actively seek reasons for criticism, we’re open to constructive feedback, ready to adapt our approach to ensure our content remains respectful and engaging. We take care from script to the final product, always mindful of the message we convey.”

Charity and Giving Back

“Our collaboration with a creative team led by an art director involved experimenting with different ideas, including references to iconic fragrances, “ Jack said. “We aimed to capture the stereotypical essence of traditional fragrance advertisements.

Our goal was to mimic the over-the-top and extravagant visuals commonly found in such ads, transitioning from red to orange or yellow. While we initially questioned the extremeness of our approach, we ultimately fully embraced the parody, resulting in a campaign that pays homage to traditional fragrance advertising.”

Balancing Humour and Sensitivity In an era marked by heightened sensitivity and “cancel culture,” the duo emphasised their commitment to avoiding offense. They strive to create comedy that doesn’t harm or offend anyone. While they may poke fun at stereotypes, their primary goal is to amuse, entertain, and never hurt sentiments.

“We aim to entertain without causing offense,” Matt said. While humour is essential in our content, we are committed to staying

One unique aspect of the fragrance venture is its commitment to charity. The duo is donating all the profits generated to various charities, ensuring that their project serves a greater purpose.

They’ve set up a submission form on their website to allow struggling individuals and charities to reach out for support.

“We started this project with a focus on more than just profits,” Jack said. “We understand that many people and charities are currently facing challenges. Through our submission form, we aim to help those in need by directing our profits to various charitable causes. It’s not just about taking; it’s about giving back and supporting those who require assistance. Our commitment goes beyond financial gain, reflecting our passion for making a positive impact.”

Balancing Work and Social Media In a world where social media can be overwhelming, the duo admitted that it’s challenging to strike a balance between their online presence and personal lives. They also described the hard work and long hours required for their projects’ success.

“We recently took a trip to the Maldives, which was a fantastic way to disconnect from the constant stream of notifications and emails,” Matt said. “However, it can be challenging to distance yourself from work when it’s such a big part of your life. The influx of emails and calls can be overwhelming, and it often feels like a never-ending cycle.” ■ Inspiré by The Inspired Unemployed is available online and in-store at Chemist Warehouse stores Australia-wide www.chemistwarehouse.com.au RETAIL BEAUTY SUMMER 2023 |57

BEAUTY

LUXE ADD A LITTLE

Elevate your customers’ style with these ultimate beauty essentials.

Opposite page: Ciaté London Brazilian Glow Eyeshadow Palette www.mecca.com Embryolisse Lash Care Mascara https://embryolisse.com.au Trinny London The Right Light Illuminator https://trinnylondon.com/au Burberry Beyond Wear Setting & Refining Powder https://au.burberry.com Nu Skin Lash + Brow Serum www.nuskin.com Nude by NaturePerfecting Primer https://nudebynature.com.au Marc Jacobs Daisy Love Drops www.marcjacobsfragrances.com Glo Skin BeautyEssential Eye Base www.gloskinbeauty.com Runway Room Face Wand www.runwayroom.com Guerlain Parure Gold Skin Foundation 3N www.guerlain.com Rare Beauty Soft Pinch Dewy Liquid Blush in Joy www.sephora.com.au Gucci Nail Polish in Ivory www.gucci.com/au/en_au

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Photography: Brandee Meier. Concept and product curation: Michelle Ruzzene.

BEAUTY

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EDUCATION

Sarah Laidlaw

Age-deyfing

MAKEUP HACKS Beauty Tips for 40+, 50+ and 60+ skin.

40+ Revamp Your Skincare Routine Once you hit your forties, you’ll notice significant changes in your skin’s texture, hydration, and elasticity.

Adjusting your skincare products to accommodate these changes will have a more significant impact on your makeup’s longevity and appearance.

Incorporate a retinol product to rejuvenate your skin’s texture and tone, such as No7 1% Pure Retinol Night Concentrate and a hyaluronic acid serum to boost hydration. I like The Ordinary Hyaluronic Acid 2% + B5.

Update Your Makeup Look As your skin texture evolves, your eyelids soften, and lashes and brows thin out. The makeup routine you’ve been using since your twenties won’t work anymore.

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Adapt Your Concealer and Foundation By your mid-forties, perimenopause may hit you, and it’s essential to choose products that suit your changing skin. If your skin becomes dry, opt for a foundation with hydrating ingredients like hyaluronic acid, such as Max Factor Miracle Pure Skin-Improving Foundation. If you experience hot flashes, consider a long-wearing or waterproof formula designed to withstand temperature spikes, for instance, Covergirl Outlast Extremewear Foundation.

Incorporate a Blurring Primer As your skin texture transforms, a specialised primer is essential to create a smooth surface for makeup. Silicone-based blurring primers work well to minimise enlarged pores, soften fine lines, and blur skin texture. These primers are also suitable for a nomakeup look on mature skin, such as StriVectin Line Blurfector Instant Wrinkle Blurring Primer.

Adjust Your Powder Application Consider moving away from excessive setting powder, which can emphasise fine lines and wrinkles. If you prefer to set your foundation, opt for a powder containing hyaluronic acid, such as Innoxa Hyaluronic Finishing Powder. Alternatively, try “spot powdering” using a small fluffy brush, like the Real Techniques Setting Brush, to apply setting powder only where needed, like the chin, forehead, or nose.

Real Techniques Setting Brush

By Sarah Laidlaw, Priceline Hair & Makeup Director

...apply setting powder only where needed, like the chin, forehead, or nose.

EDUCATION

50+ Elevate Your Eyeshadow Technique Consider transitioning from glittery or metallic eyeshadows, as they may accentuate the texture on crepey eyelids.

Shimmer can sometimes make your eyelids appear less smooth. Opt for a matte taupe eyeshadow applied from the lash line to just above the slightly drooping eyelid to help conceal the texture of sagging eyelids with a papery appearance. Blend it out slightly above the crease. Try Natio Mineral Eyeshadow Palette Nudes. If you still enjoy a touch of sparkle, shift from highly metallic or frosted shades to a more subtle gleam. Be mindful of where you apply it, and avoid the brow bone. I like the Rimmel London Magnif ’Eyes Nude Edition Eyeshadow Palette. Begin using an eyeshadow primer, like the Milani Eyeshadow Primer Nude, to smooth out any crepiness and counteract the visibility of tiny veins in the eyelids.

60+ Enhance Your Eyes With age, the inner waterline of your upper eyelid becomes more visible, potentially making your lashes appear thinner. To create the illusion of a thicker lash line and frame your eyes without adding weight, consider using a waterproof eyeliner on the tightline. You can opt for a waterproof pencil, like the Revlon ColorStay Eye Liner Brown, or a waterproof gel liner, such as the Maybelline EyeStudio Lasting Drama Gel Pot Liner.

Elevate Your Brows As brows tend to drop and move closer to the face with age, consider altering your brow application to create the appearance of a brow lift. Apply your brow pencil or pomade to the upper edge of the brow tail, giving the illusion of a lifted outer edge of the eyes. Choose a product that’s one or two shades lighter than your natural brow colour to avoid a heavy look. Keep the lifted appearance by brushing up your brows and setting them in place with a brow gel. A tinted formula can also make your brows appear fuller. I like the Nude By Nature Natural Definition Brow Palette.

Enhance Your Lashes and Brows Incorporate a lash growth serum, such as L’Oréal Paris Lash Serum, into your routine. With age, lashes and brows tend to become shorter and sparser. Having full lashes can beautifully draw attention to and frame your eyes.

Freezeframe Instant Lash Xtreme

Avoid Panda Eyes Switch to a waterproof or tubing mascara to minimise any annoying smudging on the lids and under the eyes. I like Freezeframe Instant Lash Xtreme.

Concentrate Coverage in the Centre of the Face Experiment with applying foundation, concealer, or Beauty Balm/Colour Corrector cream only to the areas that truly require it, such as redness around the nose and dark circles. Gently dab it onto areas with broken capillaries, open pores, and redness in the centre of your face. Use a foundation brush, such as Models Prefer Buffing Brush, to blend it into the skin, extending it toward the edges of your face and making it sheerer as you go. This approach helps achieve a more natural makeup look.

Reimagine Your Eyeliner Application As we age, our eyelids tend to become softer, which can make creating a crisp winged liner more challenging. Additionally, asymmetrical sagging may occur, leading to differences in the appearance of your eyes. Therefore, opting for a softer, smudged brown pencil liner instead of a heavy black liquid liner can be a great choice. Try L’Oréal Paris Infallible Grip 36H Gel Automatic Liner Brown Denim. Avoid using a dark liner on the lower lash line, as it may accentuate dark under-eye circles or deep tear trough shadows. Instead, define your eyes with a gentle smudge of matte taupe eyeshadow and a few coats of volumising mascara.

Embrace a Dewy Complexion A subtle sheen on the skin can help maintain a fresh complexion. Opt for dewy or creamy makeup formulas that provide hydration throughout the day. As the skin can lose up to 20 per cent of its surface hydration during the day, a dewy BB cream or hydrating foundation, such as L’Oréal Paris True Match Nude Plumping Tinted Serum, can help your skin look fresh as the day goes on.

Achieve a Youthful Flush Use a cream or liquid blush to give your skin a natural, youthful glow. These formulas provide the skin with the hydration it needs and blend in seamlessly, avoiding a powdery finish. Try e.l.f Putty Blush.

Enhance Lip Shape Create the appearance of fuller lips by slightly overdrawing your lip liner in the center of the top and bottom lips, while keeping the outer edges on or slightly within your natural lip line. Choose a lipliner that matches your natural lip color for a realistic look.

Opt for Long-Wear Lipstick Prevent colour from migrating into the fine lines around your lips by using a long-wearing lip paint formula. Layer a hydrating balm over the top for a

moisturised texture. Try Maybelline SuperStay Matte Ink Liquid Lipstick.

Ditch Full-Face Foundation Even out your skin tone with a tinted moisturiser or BB cream. These sheer, hydrating formulas add moisture to your skin while providing coverage. For areas that require more coverage, like redness or under-eye circles, use concealer and blend it softly. I like Embryolisse Secret de Maquilleur BB Crème.

Brighten Under the Eyes The under-eye area tends to lose fat pads over time, revealing the purple or blue veins beneath, which can make you appear tired and hollow. Use a sheer brightening product, like Revlon Colorstay Skin Awaken Concealer, under your eyes to attract light and create a lifted look. This is a simple way to refresh your appearance.

Try Temporary Facelift Products Some products can temporarily tighten and lift sagging skin. With practice, products such as Freezeframe Non-surgical Eyelid Lift can yield stunning results. My Perfect Cosmetics My Perfect Facial is an at-home treatment mask that lifts and tightens sagging skin within 20 minutes and can provide noticeable reductions in sagging and wrinkles with continued use. ■ RETAIL BEAUTY SUMMER 2023 |61

BUYERS LIST THE MECCA BRAND MANAGERS’

Secret Product Picks Since its inception in Melbourne in 1997, Mecca has revolutionised the beauty scene in Australia and New Zealand. Under the visionary leadership of founder Jo Horgan, it has grown to become the largest prestige beauty retailer in Australia, serving more than four million customers annually through 100+ stores and online platforms. Mecca offers a curated selection of 200+ top global beauty brands. Michelle Ruzzene chatted with the Mecca Brand Managers - the ultimate influencers - to discover their top beauty picks.

“the Paul Smith candles are designed to be reused, so you can keep the beautiful vessel and coaster and use them in all sorts of creative ways…forever.”

Editions de Parfums Frederic Malle – Musc Ravageur Every perfume from Editions de Parfums Frederic Malle is a work of art. The scents are masterfully crafted and so unique – so you might not like all their perfumes but when you do find one you love it becomes almost like an extension of you (or at least an extension of who you want to be in that moment). I have a few Frederic Malle jewels in my fragrance wardrobe and I turn to Musc Ravageur, a magnetic soft amber fragrance with notes of vanilla, patchouli and sandalwood, when I want to channel my most confident self, and feel like everything is possible.

Briogeo - Curl Charisma Chia + Flax Seed Coil Custard I have textured hair and love a LOT of volume.

Everyone with my hair type knows how hard it is to find the perfect product that hydrates your strands and defines your curl without weighing down your hair. This product does just that. Like all Briogeo products, this curl custard does exactly what it says, without the ingredients you don’t want in your hair routine.

The result are soft, bouncy, happy curls. A tip: a little goes a long way!

Paul Smith Sunseeker 3-wick candle I first purchased this candle because I was obsessed with its two-tone colours – sunshine yellow and azure blue - which suited my space perfectly. But I have now become obsessed with the scent: it is so fresh and bright, with notes of bergamot, basil, mandarin and musk.

The scent is reminiscent of the Italian seaside and this “al-fresco” atmosphere is a real breath of fresh air.

Another bonus: the Paul Smith candles are designed to be reused, so you can keep the beautiful vessel and coaster and use them in all sorts of creative ways…forever.

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REINE VANWAELSCAPPEL

Brand Manager

BUYERS LIST ASHLEIGH PRICE Brand Manager

Makeup - Hourglass: Voyeur Waterproof Mechanical Gel Liner in “Chestnut” This has been my go-to eyeliner for a while now. I keep it in my bag as it’s the perfect onehit-wonder to take my makeup from desk-todrinks! A swipe of this on my water line and I’m ready to go. The colour I use is perfect on green eyes to make them pop!

“This has been my go-to eyeliner for a while now.

I keep it in my bag as it’s the perfect one-hit-wonder to take my makeup from desk-to-drinks!”

Allies of Skin: Peptides & Antioxidants Firming Daily Treatment We launched Allies of Skin earlier this year and the whole office is converted. Any compliments of “You’re skin is looking amazing” are met with “It’s Allies of Skin, I’m obsessed!” I love so many products from the range so it’s hard to narrow down to just one, but I always come back to the Peptides & Antioxidants Firming Daily Treatment. It’s a perfect daily moisturised that can be used day and night. I’ve noticed a huge improvement in my skin texture and tone since using this.

Maison Francis Kurkdjian: Gentle Fluidity Gold This is my go-to date night fragrance, but I love it so much I also use it as my daily fragrance in the colder months. It is warm, radiant and romantic. The key notes are vanilla, amber and juniper. To me it is the definition of quite luxury, bottled!

VIOLETTE_FR Twinkling Eye Paint in Scarabee d’Or We recently launched the iconic French brand, VIOLETTE_FR at MECCA and ever since then, I have fallen in love with every single product. You will, however, always see me around the office sporting one of her Yeux Paints on my eyes. My favourite shade going into the party season is Scarabee d’or because it’s a shade that looks beautiful on all complexions and eye colours. I use it as a thin liner for a subtle pop of colour or applied lightly over my eye lids for that extra sparkle and impact.

Kosas Revealer Concealer There is not a day that goes by that I am not wearing my Kosas concealer, it’s a beauty bag must-have in my opinion. The formula is creamy and doesn’t settle in any fine lines or textured patches of skin. The formula includes ingredients such as caffeine and arnica which instantly brightens the eye area and complexion, as well as peptides and hyaluronic acid…what more could you want in a concealer!

Maison Crivelli Hibiscus Mahajad EDP I wanted to gatekeep this fragrance but I’m utterly obsessed. I sprayed this instore and could smell it on my skin for the entire day. This fragrance smells like the perfect blend of a hot tropical summer’s night mixed with a warm hug with notes of vanilla, leather, cassis and rose. I have even been stopped in the street wearing this scent!

ESTELLE FOUDOULIS

Brand Manager

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INFLUENCER

Have you CAN YOU SHARE WITH US A BIT ABOUT YOUR BACKGROUND AND WHAT INITIALLY INSPIRED YOU TO PURSUE A CAREER IN MAKEUP ARTISTRY? My creative journey was nurtured by my parents, especially my mum, who encouraged my early interest in art and play. Growing up in a colorful and creative environment, I developed a fascination with design, makeup, and transformation.

This passion led me to study fashion design initially, but I later realized my true calling was in makeup. Over the years, I’ve expanded my skills with degrees in Fine Arts and graphic design, and I recently completed a hairdressing qualification. It’s been a full-circle journey, and I’ve learned that every experience enriches your life in unexpected and delightful ways.

WINNING MAKEUP ARTIST OF THE YEAR IS A SIGNIFICANT ACHIEVEMENT. HOW HAS THIS RECOGNITION IMPACTED YOUR PERSONAL LIFE AND YOUR JOURNEY AS A MAKEUP ARTIST?

CHEREINE WADDELL Chereine Waddell is a multi-talented beauty professional, recognized for her expertise and creative contributions in makeup. She holds the title of MAGAP Australian Makeup Artist of the Year 2023, and her profile is characterised by her mastery in makeup artistry, dedication to education, and authorship.

by Michelle Ruzzene

Winning this award was a surreal moment in a room filled with talented, awardwinning Makeup Artists I admire. It’s a reminder of the incredible support and collaboration in this industry. I’m grateful for mentors, clients, brands, and fellow artists who’ve shaped my journey. This recognition validates my work and inspires me to stay relevant, share knowledge, and mentor the next generation. It fuels my drive to seek new challenges and growth.

WHAT ARE YOUR FAVOURITE MAKEUP TECHNIQUES OR STYLES TO WORK WITH, AND WHY? People often recognise my work by distinct features like luminous skin textures, faux

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INFLUENCER

met... freckles, defined brows, and statement focal points like bold eyes or lips. These are some of my signature styles. Even when aiming for a natural look, I find ways to add subtle quirks, like black mascara in the brows or a drawn-on mole. I enjoy soft glam with an editorial twist, experimenting with different products and textures to create contrasts, be they bold or soft. I deliberately avoid repetitive makeup to stay versatile and creatively open-minded, a quality that has served me well in my career.

CAN YOU SHARE SOME MEMORABLE OR CHALLENGING EXPERIENCES FROM YOUR CAREER? I have a treasure trove of memories in my career, from working on Sydney and Melbourne fashion weeks, to TV series like X Factor, The Voice, Come Dance with Me, and Idol. Leading makeup teams for events like Mardi Gras and the AHIA Hair Industry Awards opening shows.

Caring for wigs and makeup in The Lion King theatre production. Numerous magazine covers and collaborations with iconic Australian brands, designers, and commercial clients such as Vogue, Chanel, Dior, and David Jones. Each experience has been a milestone, offering unique challenges that have honed my skills.

However, self-publishing my book Beyond the Face and subsequently publishing it with UK publisher Austin McCauley this year is a deeply personal and significant achievement in my career.

HOW DO YOU STAY UP TO DATE WITH THE LATEST MAKEUP TRENDS AND PRODUCTS? My makeup students have been instrumental in keeping me updated on the latest trends, styles, and slang. Their diverse backgrounds and generations bring unique approaches and product choices.

It’s a mutually beneficial relationship where we influence each other despite differences in skill levels and styles. While my primary focus is on photographic, fashion, and editorial work, I also relish the opportunity to be part of teams for TV shows and events. These experiences allow me to discuss products, learn from key artists, and explore different techniques.

WHAT IS YOUR GO-TO MAKEUP PRODUCT OR TOOL THAT YOU CAN’T LIVE WITHOUT? There are a few, my eyelash curler, trusty acrylic paint brushes for fine details, cream bases under shadows and a coloured eyeliner. I love a coloured waterline for a touch of creativity. Not to mention press on nails, I never neglect finishing the look with a matching nail for those shots where the hand makes a sneaky appearance.

Could you share some makeup tips or advice for everyday individuals looking to enhance their makeup skills?

Embrace your style and personality.

They will naturally evolve with time and life, but self-expression is essential. Makeup is a tool for self-expression, not a mask.

Learn to love your unique features and explore ways to enhance them through education and techniques that represent you. Whether you’re a maximalist like me, experimenting with yellow hair and creative brow designs, or a minimalist who prefers mascara and tinted moisturizer, prioritize skin preparation and tailor your makeup routine to highlight your best features and resonate with your current style.

Gallimore, Rankin, Isamaya Fennech, and music icons like Bjork, David Bowie, and Lady Gaga. They constantly reinvent themselves, an aspiration I share in my work. I remember my first hardcover book, Surge Luten’s, which I bought two decades ago for $300. It was incredibly ahead of its time, creatively captivating, and still, after all these years, serves as a wellspring of inspiration for capturing beauty in distinctive ways.

IN YOUR OPINION, WHAT ARE THE KEY QUALITIES THAT MAKE A GREAT MAKEUP ARTIST? There are so many, skill is important and can be refined but a big part of being a makeup artist is being a problem solver, flexibility, versatility, confidence, social awareness, and a willingness to adapt and evolve. It’s a collaborative art with the power to change the way someone feels and sees themselves and the world. It’s a vulnerable and intimate space and that requires a certain type of personality and nurturing approach.

WHO IS YOUR STYLE ICON? Elizabeth Eaton Rosenthal, she is a fine artist, fabric designer and is well known as the “Green Lady of Brooklyn” for her love of the colour green, which she wears and decorates her home with nearly exclusively.

I hope to be her in old age but in the hue of yellow – my favourite colour.

TOP MAKEUP TIPS FOR SUMMER?

ARE THERE ANY MAKEUP ARTISTS OR MAKEUP BRANDS THAT HAVE SIGNIFICANTLY INFLUENCED YOUR WORK AND STYLE?

Always Slip slop slap. Ditch the hours of tanning for a worthy fake tan – it’s not worth it later in life. Embrace your freckles – I give people fake ones all the time. Don’t fear luminous skin, even if your oily, a fresh skin will take years off a matte one. ■

Artists who break boundaries, refusing to imitate, but rather create. Think of luminaries like Alex Box, Andrew

@chereine_waddell www.chereinewaddell.com RETAIL BEAUTY SUMMER 2023 |65

INFLUENCER

THE SUMMER

SWITCH-UP! As spring ushers in a glimpse of the upcoming summer, it’s time to prepare for the seasonal switch in your skincare routine. Transitioning into warmer weather is easier than you might think, but it requires a few key adjustments to keep your skin healthy and glowing. In this issue, we explore essential tips for a fresh and radiant summer look.

By Michael Brown

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Hydration: Your Summer Lifeline

In previous issues, we’ve emphasised the importance of layering moisture to combat dry, winter skin. However, as summer approaches, new challenges arise, especially if you’re a sun lover who frequently enjoys swimming in pools or the ocean.

Additionally, the sweltering heat can lead to excessive sweating, causing your skin to lose essential moisture.

To address these issues, daily hydration remains a cornerstone of your summer skincare regimen. But the key is to switch to lighter textures, opting for hydration with humectants that draw water to the skin, such as hyaluronic acid. This will help your skin retain the moisture it needs without feeling heavy or greasy.

Reserve emollient or oil-based moisturisers for your nighttime routine, allowing your skin to absorb their richer textures while you rest.

When advising your customers, consider engaging in conversations about moisturiser textures and formulas as the seasons change. While they may have their favourite formula, suggest that they experiment with lighter textures during the summer to avoid overloading their skin, especially during the day.

INFLUENCER

“...a simple primer switch can be the secret weapon to maintaining a flawless summer look.”

Encourage your customers to switch from their regular hydrating or smoothing primer to an oil-controlling or blur primer during the summer. These primers not only help the foundation stay in place, but they also smooth out pores and control unwanted shine brought on by the heat. This adjustment will allow the foundation to maintain its desired dewy finish without excessive shine, providing the best of both worlds.

Pro Tip: Foundation Application

It’s crucial to remember that foundation application works best on cool, calm skin.

If your skin is already warm and flushed or has perspiration present, foundation won’t bond correctly. You can help your customers achieve an ideal foundation-to-skin bond by suggesting they cool their skin before application. This can be done using an ice cube, an ice facial device, or lightweight gelcream cooling products, creating the perfect canvas for their foundation.

The Sun Protection Imperative

Prime for Success

In our last issue, we delved into the world of primers, exploring the diverse styles available, from hydrating primers to skin correctors and oil-controlling formulas.

For many makeup enthusiasts, changing foundation formulas every season may not be a desirable option. However, a simple primer switch can be the secret weapon to maintaining a flawless summer look.

Many customers adore foundation formulas that provide a dewy finish and a radiant glow. These formulations work wonders during the cooler months, adding hydration and freshness to wintery, dry skin. But when the scorching summer months arrive, the same foundation can quickly transform from dewy and fresh to a shiny, oily mess. In some cases, it might even separate due to excessive moisture on the skin in the heat.

No matter the season, educating your customers about the importance of daily SPF is a non-negotiable part of your role.

Not only does SPF offer protection against burning rays (UVB), but it also shields the skin from aging rays (UVA). This protective measure plays a significant role in reducing the risk of skin cancers and slowing down the aging process.

In recent years, SPF has evolved into a trendy element of skincare. Modern sun care brands have transformed traditional thick and shiny textures into lightweight, primer-like formulations that not only protect but also enhance makeup application—a significant win for makeup enthusiasts. One noteworthy addition to the world of sun protection is the rise of SPF face mists. These innovative products allow makeup wearers to reapply SPF over their makeup without causing any disturbance or excessive shine. Unlike traditional body mists, which can be challenging to control, SPF face mists provide more precise application to the face.

It’s essential to inform your customers that SPF is necessary even on days when they aren’t directly exposed to the sun.

Incidental sun exposure from daily

activities such as walking outside, driving, or quick errands still poses a risk. Wearing a good SPF that covers both UVB and UVA rays is the most effective way to shield the skin from harm.

Customers should be aware that some makeup products containing SPF offer limited protection, depending on the product’s SPF factor and application. To maximise sun protection, encourage your customers to use a separate sunscreen beneath their moisturiser and as a base layer under foundation. Various sunscreen formulas are available to cater to different skin types, including those with primer properties that assist makeup wear throughout the day.

Fresh, Radiant, and Protected

Your summer skincare routine is all about making adjustments for the season.

Whether it’s opting for lighter hydration, switching to an oil-controlling primer, or incorporating SPF products, these changes will ensure your skin remains fresh, radiant, and ready for summer. Enjoy the glow of the season without the unwanted shine, and be sure to share these tips with your customers, so they can experience the best summer possible.

This summer, prioritise hydration, prime for success, and embrace the sun protection imperative. Your skin will thank you with a radiant and glowing season! ■

By Michael Brown @mbrown_beauty www.michaelbrownbeauty.com.au RETAIL BEAUTY SUMMER 2023 |67

INFLUENCER

Nurturing

BRAND LOYALTY The Power of Consumer Events in the Beauty Industry By @icybutterfly

M

y passion lies in hosting events, an enthusiasm that matches my love for attending them.

My niche is Chinese-speaking in-store consumer events, where I bridge the world of beauty and fashion with local Chinese communities.

In the ever-evolving beauty and fashion landscape, brands continually seek innovative ways to connect with their customers. My focus has been on using my language skills and local Chinese connections to host consumer events, which have gained momentum and garnered returning clients. These events bring beauty and fashion enthusiasts together with brands, offering numerous benefits in the Australian retail market.

Australia’s thriving retail market boasts a diverse and discerning customer base always seeking the latest trends and products. However, this dynamic market presents unique challenges: • Multicultural Diversity: Beauty brands must cater to a wide range of skin tones, types, and body shapes.

• Seasonal Challenges: Opposite seasons and distinct climate conditions challenge consumers’ style and trend choices.

• Eco-conscious Movement: Growing eco-consciousness drives demand for sustainable and ethical products.

• Digital Dominance: Online platforms, reviews, and influencers have significant influence in Australia’s digitally dominant retail landscape.

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INFLUENCER NOW, LET’S ADDRESS SOME COMMON QUESTIONS ABOUT HOSTING CONSUMER EVENTS: • Is a Photographer Necessary?: A photographer is often unnecessary, as it can protect guests’ privacy and encourage more interaction with products.

• Formality and Duration: In-store events are cost-effective and ideal for building customer-staff relationships. For those without physical stores, sit-down workshops with exclusive offers can generate traffic. Duration-wise, events should not exceed 2.5 hours, with a staff-to-guest ratio of 1:3-5.

• Handling Language Barriers: Lack of Chinese-speaking staff can be managed by encouraging guests to communicate in English. I prepare my speech in Chinese and provide support to make each guest feel welcome.

• Finding the Right Audience: Guest management involves consistently meeting new people, understanding their needs, and striking a balance between brand requirements and guest preferences. The goal is to make guests feel valued and loved.

WHY BRANDS SHOULD HOST CONSUMER EVENTS • Engagement and Connection: Consumer events offer a direct interface with customers, creating opportunities for them to interact with products, gain expert guidance, and build personal connections with brands, fostering lasting loyalty.

• Real-time Feedback: These events serve as a feedback hub, providing valuable insights into consumer preferences, invaluable for product development and improving the overall customer experience.

• Education: Tailored events offer customers the chance to test products and learn how to use them effectively. A customized product focus addressing cultural differences enhances in-store experiences.

• Exclusivity and Loyalty: Exclusive events make customers feel special and appreciated, fostering loyalty.

Early access to products or exclusive discounts creates a sense of exclusivity, encouraging repeat customers.

• Building a Community: Consumer events provide a platform for like-minded individuals to connect, creating a supportive network around products. Attendees often continue connecting post-event, appreciating brand efforts and sharing their positive experiences.

In addition to consumer events, I’ve also offered guidance to brands interested in Chinese influencer events, targeting this specific niche market. Influencer events generate buzz and social media content but can be costly and rely on influencers’ understanding and creativity.

While influencer events have value, consumer events establish a more intimate and enduring connection with end users. Word-ofmouth marketing resulting from consumers who’ve had a great event experience often carries more authenticity and power compared to influencer endorsements.

Hosting both consumer and influencer events is possible, but keeping these two groups separate enhances their experiences.

I’ve organised influencer events followed by consumer events, with a slight twist to allow influencers to focus on creating highquality content.

Consumer events are not just about selling products; they’re about creating meaningful experiences. By embracing these events, brands can boost sales and build a stronger community that stands by them through every challenge and success. ■ RETAIL BEAUTY SUMMER 2023 |69

WELLNESS

The Anti-Ageing Power of

Meditation Slowing down the aging process is a multi-billiondollar industry, with men and women seeking a more youthful appearance.

The market offers an abundance of anti-wrinkle creams, serums, vitamins, and cosmetic treatments, making it overwhelming to determine the right choices for your skin and body.

by Soelae Riley

W

hile meditation is commonly known for reducing stress and anxiety, I, as a woman in my early forties who has been practicing meditation for 15 years and teaching for 10, can attest to its antiageing benefits that extend beyond mental well-being.

Often mistaken for being in my early to mid-thirties, I humorously suggest that meditation may be my secret.

However, it turns out that meditation indeed has antiaging properties. Here’s how:

1.

STRESS REDUCTION

Meditation primarily helps you appear younger by reducing stress, a major contributor to premature aging. The burden of stress can accelerate the aging process. Stress triggers the production of cortisol in our bodies, which leads to inflammation and collagen breakdown in the skin. Regular meditation has been proven to lower cortisol levels, resulting in reduced inflammation and healthier, more youthful-looking skin. The difference in our appearance when we are constantly stressed and burned out compared to when we are ‘cool, calm, and collected’ is remarkable.

2.

INCREASED GREY MATTER VOLUME

Another way meditation reverses the ageing process is by increasing grey matter volume in the brain. Grey matter plays a crucial role in cognitive functions such as memory, attention, and decision-making. As we age, our grey matter volume naturally decreases, leading to declines in these functions.

Nevertheless, studies have demonstrated that regular meditation can actually boost grey matter volume, effectively reversing our biological age.

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WELLNESS

“...one study revealed that long-time meditators had a biological age that was 12 years younger than their chronological age, as determined by factors like blood pressure, skin resistance, and hearing.”

3.

DEACTIVATION OF INFLAMMATORY GENES

Meditation deactivates inflammatory genes like NF-kB, slowing the skin’s aging process. Although more research is needed, a 2013 study by UCLA found that dementia caregivers who practiced meditation for eight weeks experienced remarkable skin rejuvenation.

Mantra-based meditation techniques such as Transcendental and Vedic Meditation, which I practice and teach, offer numerous anti-ageing benefits. For instance, one study revealed that longtime meditators had a biological age that was 12 years younger than their chronological age, as determined by factors like blood pressure, skin resistance, and hearing.

The health benefits of meditation are impressive. By reducing stress, inflammation, and enhancing skin health while increasing grey matter volume in the brain, meditation holds the potential to help you both look and feel younger for a more extended period. It may be time to consider incorporating meditation into your daily beauty routine. ■

Soelae is one of the Greencare Lifestyle Experts, a wellness initiative targeting a holistic approach to well-being. The team also includes experts like Dean Gladstone (stress management and breathwork coach), Michael Klim (former Olympian and mindset coach), Kate Kendall (yoga and breathwork facilitator), Zoe Bingley-Pullin (Nutritionist), Charlotte Dodson (yoga and movement teacher), and Tory Trewhitt (health and wellness coach).

Greencare Clinics CEO George Moskos stated the initiative’s objective is to equip individuals with the knowledge, strategies, and tools needed for overall health and wellness. Greencare Clinics is an online Telehealth and medical clinic connecting patients with doctors and nurse practitioners experienced in alternative, plantbased medication.

For more information on meditation with Soelae, please visit https://soelae.com. You can also access free monthly meditations by Soelae at https:// greencare.com.au/pages/meditate-with-soelae

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Out & About 01.

Michelle Ruzzene covers the latest product launch events showcasing the best in retail beauty.

03.

02.

04.

SUNSENSE UNVEILS NEW SUNSCREENS

SunSense, a flagship brand under Ego Pharmaceuticals for more than 30 years, joined forces with Chemist Warehouse to introduce two sunscreens to market, perfectly timed for the upcoming summer season. The exclusive launch event, held at Pyrmont’s Sala Dining and hosted by Erin Holland, featured esteemed speakers from Ego Pharmaceuticals and the Melanoma Institute Australia (MIA). Dr Fabrzio Spada, Ego’s Scientific Affairs Manager, shared insights into the science of sunscreens and optimal application techniques to maximise protection. Meanwhile, Matthew Browne, CEO of MIA, provided an overview of the partnership with SunSense, showcasing a remarkable fundraising achievement of over $1.3 million in seven years. www.sunsense.com.au 01. Luke and Sonia Lewis, Erin Holland, Dr Fabrizio Spada and Matthew Browne.

02. Dr Fabrizio Spada, Kelly Ferwerda, Kim Scata, Laura Lock and Olivia Reichert.

03. The new sunscreens.

04. Alexandra Bateman and Erin Holland.

Photos: Scott & Co

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OUT & ABOUT

01.

02.

Photos: Jack Bennett.

HOUSE OF MCOBEAUTY

The House of MCoBeauty was an interactive pop-up experience that took guests deep into the mesmerising world of the beloved ‘luxe for less’ beauty brand. Hosted by CEO and Founder, Shelley Sullivan, the event featured previews of new products, makeovers by MCoBeauty MUA’s, treats, content creation zones, and much more in Sydney’s Paddington. https://mcobeauty.com

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01. Shelley Sullivan, centre, with the team behind the House of MCoBeauty.

02. There were plenty of content creation zones, including a claw machine.

03. Guests explore the latest products.

04. Attendees were able to have a glow up.

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OUT & ABOUT 02.

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LUSH’S CHRISTMAS RANGE UNVEILED

Lush unveiled its 2023 Christmas range, offering a ‘Lushiverse’ interactive gifting experience, hosted by drag performer Hannah Conda (Chris Collins from RuPaul’s Drag Race Down Under). Lush PR Executive Georgia Saunders emphasised the brand’s commitment to locally handmade products in Sydney and spoke about Lush’s dedication to spreading random acts of kindness. The festive collection includes classics like Snow Fairy and new additions, comprising bath bombs, shower gels, and more, all created with a strong focus on ethical and sustainable practices. www.lush.com/au/en

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01. The event was interactive.

02. Lush PR Executive Georgia Saunders addresses guests.

03. Hannah Conda with the Lush staff.

04. Snow Fairy is a Lush Christmas classic.

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OUT & ABOUT

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01. Guests mingle at the Sydney event.

02. Icy Ling and Sophie Jordan.

03. Mecca’s holiday gifting collection features the work of Yankunytjatjara artist Kaylene Whiskey.

04. Tutti Bennett with her daughter Cecily-Anna.

MECCA & KAYLENE WHISKEY’S HOLIDAY ART COLLABORATION

Mecca has collaborated with Yankunytjatjara artist Kaylene Whiskey and the National Gallery of Victoria to infuse holiday gift-giving with artistic flair. Whiskey’s vibrant artwork from South Australia’s Indulkana community is a unique fusion of internationally recognised icons and the captivating desert landscape, inspired by the concept of ‘kungka kunpu’ – celebrating strong women. To mark the collaboration, Mecca hosted a Holiday gifting suite in Sydney, featuring the distinctive art and Mecca’s limited edition Christmas collection. Photos: Studio La Tessa. www.mecca.com

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OUT & ABOUT

LA PRAIRIE’S GRAND OPENING AT DAVID JONES

La Prairie marked the official opening of its new, five metre long store at David Jones Elizabeth Street Store’s Ground Floor with a private after-hours party. The event, attended by 70 guests and media, featured DJ Ruby J and a range of highlights including ribbon cutting by Rosi Fernandez, Managing Director of La Prairie Oceania, and Alicia Shoolman, General Manager Beauty at David Jones. Guests had the opportunity to receive on-site portrait drawings by the talented illustrator Belinda Xia while La Prairie beauty advisors provided sensory Art Of Perfection hand and arm beauty treatments. www.laprairie.com/en-au 02.

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01. Rosi Fernandez and Alicia Shoolman cut the ribbon. 02. DJ Ruby J. 03. A caviar bar was featured. 04. Guests mingle at the event.

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OUT & ABOUT

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LIBERTINE PARFUMERIE’S NEW SYDNEY FLAGSHIP

Libertine Parfumerie opened its flagship store in Paddington, Sydney, bringing a 15-year dream to life. The store, located on Oxford Street, provides fragrance enthusiasts with easy access to popular shopping destinations and Glenmore Road. Owner Nick Smart collaborated with local interior designer Tamsin Johnson to create a space that reflects the brand’s maturity and luxurious products while incorporating Sydney’s unique atmosphere. www.libertineparfumerie.com.au

01. The flagship is located in Paddington. 02. Team Élysée Collective. 03. Alex Greenwich, Nick Smart and Harriet Price. 04. A DJ plays at the opening party.

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OUT & ABOUT

BARELY INTIMATE SKINCARE DEBUTS AT CW 01.

Barely Intimate Skincare recently debuted at Chemist Warehouse. The brand is committed to providing solutions for women of all ages, from young girls embarking on their menstrual journey to those navigating various life changes, said Albina Reale, Chemist Warehouse National Category Manager - Fragrance and Beauty. Albina emphasised that Barely was tailored to address the unique needs of women, offering solutions to common issues while normalising these experiences. https://barelyintimateskincare.com.au 04.

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01. Lucy Neville at the event.

02. Albina Reale addresses guests.

03. Hayley Dutton strikes a pose.

04. The Intimate Foam Wash.

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OUT & ABOUT

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THE JOJOBA COMPANY CREATES VITAMIN C GLOW POTION

The Jojoba Company, co-founded

by Vicki Engsall in 2008, is a stellar example of personal experiences driving business success. Vicki’s journey, stemming from fertility challenges, led her to naturopath Amanda Haberecht. Under Amanda’s guidance, Vicki adopted organic foods and natural skincare, featuring jojoba. She recently shared the brand’s story during the launch of the Vitamin C Glow Potion, emphasising its unique ingredients and reduced potential for irritation compared to other Vitamin C products. https://thejojobacompany.com.au 01. Guests mingle on the lawn at Chiswick.

02. The Vitamin C Glow Potion.

03. Teresa Love and Elise Garland.

04. Vicki Engsall, centre, addresses guests.

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BRAND NEWS

Holiday Cheer

Mr Smith is spreading colorful holiday cheer with the launch of the Mr Smith Holiday In Colour Collection, a range of meticulously curated gift sets featuring the brand’s best sellers. With five sets to choose from, this collection promises to make holiday shopping effortless. Freda Rossidis, Mr Smith’s Creative Director, describes the Holiday In Colour Collection as the perfect luxurious gift for all hair types. Each set features key images from the Mr Smith In Colour campaign, eliminating the need for wrapping. With head offices and warehouses in Australia and the United States, Mr. Smith is poised to expand its global presence with the opening of a third warehouse in Europe. https://mr-smith.com.au

Scalp Scrub

ORI Lab, the Australian brand renowned for its clean beauty ingredients in nourishing haircare, has introduced a salt-based scrub designed for use on both the scalp and body. While all of ORI Lab’s products are crafted to provide nourishment for both skin and hair, the launch of the Refresh Scalp Scrub marks the brand’s exciting foray into body care. This scrub, featuring natural sea-salt crystals as its base, is enriched with certified organic oils, juniper berry, and coconut oil, delivering softness and smoothness from head to toe. https://nakhair.com.au/products/ ori-lab

Lip, Lip, Hurray

Ethique’s Gifting Bundles are a perfect fit for the holiday season, whether as stocking stuffers or travel essentials. These bundles seamlessly blend sustainability and luxury, having already prevented 22 million plastic bottles from polluting the environment. The Haircare bundles each offer the equivalent of three shampoo and five conditioner bottles, suitable for colour-treated hair and pH balanced. Meanwhile the Lip, Lip, Hurray! trio offers three of Ethique’s best lip products.

Made with regeneratively farmed, directly traded ingredients, these products promote soft, smooth lips while supporting sustainable farming and fair wages. The kit includes a clear lip balm, tinted lip balm, and the popular rosy-mauve Snapdragon lipstick. https://ethique.com.au

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Cover and Contour

Nude by Nature has expanded its awardwinning mineral foundation line with the new Hydra Stick Foundation. This easy-to-use stick foundation effortlessly glides on, delivering immediate hydration and customisable medium coverage. It effectively conceals imperfections, pores, and fine lines, leaving the complexion flawless and beautifully radiant. The lightweight formula boasts a powerful hyaluronic acid complex for instant skin hydration, along with cocoa butter and vitamin E, recognised for their moisturising and anti-ageing properties.

Kakadu plum adds antioxidant defense.

This super-hydrating stick not only covers but can also serve as a concealer or contouring stick when selecting a deeper shade. https://nudebynature.com.au

BRAND NEWS

Australian Christmas

Natio’s Christmas gifting suite, celebrating 30 years, embodies the essence of an Australian Christmas. The collection includes a wide range of self-care gift sets featuring skincare, cosmetics, male skincare, and home ambiance items. All products are proudly Australian-made and presented in reusable packaging, designed for lasting use beyond the holiday season. Pictured is Natural Grace. www.natio.com.au

Dramatically Different

Clinique has partnered with Aboriginal artist Ryhia Dank to decorate their iconic products, Dramatically Different Moisturizing Lotion+ and Gel, with themes of balance, empowerment, and embracing one’s unique identity and skin. Ryhia, an artist of Gudanji/Wakaja heritage, tells stories through patterns and design, a tradition of her people and her art reflects the connection between land, people, and nature. These specially adorned products are available at various retailers, including Myer and David Jones.

Clinique’s products are known for their effectiveness, with one sold every 3.5 seconds globally. www.clinique.com.au

Classic & Modern

The new MOR Rosewood Emporium Classics collection offers a blend of classic and modern fragrances inspired by the opulence of the 17th century baroque era. The range includes a Perfumed Candle and Reed Diffuser in the limited-edition Rosewood fragrance, which is an addition to MOR’s cultfavourite Emporium Classics collection. Since its inception in 2001, MOR has embarked on an ever-evolving journey, drawing inspiration from by-gone eras, travel, apothecary, and art. https://morboutique.com

Juicier Than Ever

Lancôme’s iconic lip gloss, Juicy Tubes, has made a comeback in Australia after a two-decade absence. Initially launched in 2000, it quickly became a global beauty essential, symbolising modernity and pop culture. Formulated with vitamin E, Juicy Tubes offer glossy, long-lasting colour and four hours of hydration. Beauty enthusiasts can customise their lip look by pairing it with their favourite lip liner. With TikTok and celebrity-driven beauty trends on the rise, Lancôme ANZ Beauty Director Lara Srokowski is excited to reintroduce Juicy Tubes, the ultimate lip gloss with high shine and lasting hydration, perfectly timed for the evolving beauty landscape. www.lancome.com.au RETAIL BEAUTY SUMMER 2023 |81

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Natio

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plusOne

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Weleda

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DISTRIBUTED BY CHEMCORP INTERNATIONAL

www.chemcorp.com.au