EDUCATION
Sarah Laidlaw
Age-deyfing
MAKEUP HACKS Beauty Tips for 40+, 50+ and 60+ skin.
40+ Revamp Your Skincare Routine Once you hit your forties, you’ll notice significant changes in your skin’s texture, hydration, and elasticity. Adjusting your skincare products to accommodate these changes will have a more significant impact on your makeup’s longevity and appearance. Incorporate a retinol product to rejuvenate your skin’s texture and tone, such as No7 1% Pure Retinol Night Concentrate and a hyaluronic acid serum to boost hydration. I like The Ordinary Hyaluronic Acid 2% + B5. Update Your Makeup Look As your skin texture evolves, your eyelids soften, and lashes and brows thin out. The makeup routine you’ve been using since your twenties won’t work anymore. 60| RETAIL BEAUTY SUMMER 2023
Adapt Your Concealer and Foundation By your mid-forties, perimenopause may hit you, and it’s essential to choose products that suit your changing skin. If your skin becomes dry, opt for a foundation with hydrating ingredients like hyaluronic acid, such as Max Factor Miracle Pure Skin-Improving Foundation. If you experience hot flashes, consider a long-wearing or waterproof formula designed to withstand temperature spikes, for instance, Covergirl Outlast Extremewear Foundation. Incorporate a Blurring Primer As your skin texture transforms, a specialised primer is essential to create a smooth surface for makeup. Silicone-based blurring primers work well to minimise enlarged pores, soften fine lines, and blur skin texture. These primers are also suitable for a nomakeup look on mature skin, such as StriVectin Line Blurfector Instant Wrinkle Blurring Primer. Adjust Your Powder Application Consider moving away from excessive setting powder, which can emphasise fine lines and wrinkles. If you prefer to set your foundation, opt for a powder containing hyaluronic acid, such as Innoxa Hyaluronic Finishing Powder. Alternatively, try “spot powdering” using a small fluffy brush, like the Real Techniques Setting Brush, to apply setting powder only where needed, like the chin, forehead, or nose.
Real Techniques Setting Brush
By Sarah Laidlaw, Priceline Hair & Makeup Director
...apply setting powder only where needed, like the chin, forehead, or nose.
