COVER STORY
The Screen L350UV SAI series: Sta The Screen L350UV SAI series, available from Jet Technologies, is built to last and is able to deliver on customers’ needs today and well into the future
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outed as the most flexible and automated label production system in its class, the Screen L350UV SAI inkjet system series for labels and packaging recently made its debut in Australia after a global debut at Labelexpo Europe in 2019. Offered locally through Jet Technologies, the press is an upgrade from the Screen L350UV V1 and V1+ and features improved colour reproduction and scalability, enabling it to meet a wide variety of market needs. Jet Technologies and Screen, together, first showed off the press in March at a co-hosted Digital Innovations session at Jet Technologies’ Sydney demonstration centre, bringing together prospective and existing customers, supply partners and media at the event. Since the wraps were taken off the machine, Jet Technologies and Screen have seen a keen interest in the Screen L350UV SAI from players in the industry and have made a few installations since, despite challenges presented by COVID. Jet Technologies director Jack Malki said, “Launching a new product has been difficult to do these past 18 months with COVID restrictions. Although its launch was smaller than it would have otherwise been, we had a strong attendance at that event and have since sold six L350UVs. “That is an outstanding result for our team. DS Labels was the recipient of the very first Screen L350UV in Australia over six years ago and is also the first in the industry to install the Screen L350UV SAI. “The DS Labels team came to look at the press as soon as it landed at our premises and were convinced with what they saw and decided to purchase a unit. This solidified our relationship 6 ProPack.pro October 2021
1. (l-r) Screen GP Australia’s Peter Scott and Jet Technologies’ Jack Malki with the Screen L350UV SAI inkjet system during their co-hosted Digital Innovations session
further as we were thrilled to have their continued trust in Jet Technologies and Screen.” When it comes to labels and packaging, Jet Technologies is the most integrated supply partner in Australia and New Zealand, with a product offering that covers everything bar the self-adhesive materials. “We apply the same approach to the L350UV and further support. Depending on the client and their needs, we work with them across a wide range of aspects – from pre-press software and automation via our partnership with ESKO – to finishing needs via our partnerships with Prati and Kocher + Beck with varnishes, films and whatever else can help in between,” Malki said. “Our business model across all of our product groups is to have product experts for each one and an infrastructure around them to deliver that expertise directly to the client.”
A strong business relationship
Screen and Jet Technologies have been in partnership for 12 years, building on their relationship since then. “At the start, the relationship was like any other manufacturer/distributor relationship where you work together on learning about the products and finding market opportunities to develop sales,” Malki said. “Over time, as the two companies got to know one-another (not an easy task with a giant Japanese multinational),
the relationships warmed substantially and we developed a heightened level of trust that has led to a very different relationship from the start. “Today, I would describe the relationship as extremely intertwined, where we have input in product development at the earliest stages and where I would describe it as a partnership where we are both working to our collective strengths to achieve great results.” And offering the Screen L350UV SAI to the local market has only enabled Jet Technologies and Screen to further drive their presence in the region. “The great thing about working with Screen is that its vision is long-term; so, when we started working with Screen on the L350UV, we knew that it was not just one version of a press that we were working on but rather, an entire series of inkjet presses,” Malki said. “Sure enough, this is the third iteration of the L350UV, but every single one installed in Australia is still going strong. Client success and satisfaction is ultimately the best marketing tool for us. It takes time to build a strong reputation, which often requires a holistic approach. “When we speak to our potential clients, we put them in contact with existing clients and that strategy has been our best-selling tool.”
A closer look at the L350UV
The Screen L350UV SAI comes in the S, E and LM models, with the units www.propack.pro