FOCUS HEALTH, BEAUTY AND WELLNESS
Recycling schemes for beauty packaging David Jones unveils its BeautyCycle beauty packaging recycling program, while Mecca formally rolls out packaging recycling following trial
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eauty packaging can be a challenge to recycle – most items have packaging that is made up of numerous materials, which results in it being not accepted in kerbside recycling. As such, two of Australia’s biggest retailers, David Jones and Mecca, have recently partnered with TerraCycle – an innovative recycling company that has become a global leader in recycling hard-to-recycle materials – to offer consumers with beauty recycling services. In light of its partnership with TerraCycle, David Jones has recently launched BeautyCycle, a specialised beauty packaging recycling program that recycles what can’t be put into the kerbside recycling bin. To ensure no returned product ends up in landfill, special ‘drop-off boxes’ are positioned instore, where customers can easily dispose of empty beauty packaging and feel assured that they are contributing to a more sustainable footprint. The company said this way, valuable materials aren’t lost to landfill but can be recycled to make new products, in addition to transforming the way consumers think about waste so materials stay in use out of the environment. Currently available in Australian stores only, the program lets consumers bring their clean, empty beauty packaging items to designated BeautyCycle drop off boxes located in all David Jones beauty departments. “Our partnership with TerraCycle ensures materials collected are sorted and recycled,” the company said. David Jones BeautyCycle accepts: · Empty plastic bottles and pumps from skincare and hair care · Empty glass bottles, jars and pots · Caps and tubes in regular, travel and sample sizes · Empty foundation bottles, compacts, lipsticks and gloss, eyeshadow palettes, mascara, eye and brow liners David Jones does not accept: · Aerosol cans or perfume bottles
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1. To ensure no returned product ends up in landfill, special ‘drop-off boxes’ are positioned instore 2. Mecca has partnered with TerraCycle to ensure customers’ empty beauty products don’t end up in landfill 3. Mecca has rolled out its trial beauty recycling program as a permanent initiative across all Mecca stores in Australia and New Zealand 4. Pop your clean empties into a labelled bin, or pass them on to a team member at the registers at Mecca 5. David Jones now has a beauty packaging recycling program that recycles what can’t be put into the kerbside recycling bin 6. TerraCycle A/NZ general manager Jean Bailliard welcomed the partnerships 7. BeautyCycle lets consumers bring their clean, empty beauty packaging items to designated drop off boxes
· Bottles from nail polish and nail polish remover · Electrical hair and skincare devices · False eyelashes · Bags, brushes and other beauty accessories · Full bottles of product Beauty product packaging bought from non-David Jones stores can also be disposed of via the BeautyCycle drop off boxes in these stores. David Jones general manager of beauty Rachel Duffy-Packer said, “As a community, we are acutely aware of the fragility of our planet and this is increasingly playing a role in influencing our shopping habits and what we expect from the brands that we choose to support. Our customers have responded well to our Mindfully Made shoppable edit online. We can see their values driving their shopping behaviour, and their desire to do more. “Our partnership with TerraCycle for our BeautyCycle program will ultimately help to break the cycle of waste in the beauty industry as together, we strive to collectively contribute to a more environmentally conscious future.” David Jones head of sustainability Eloise Bishop added that David Jones is committed to reducing its impact on the environment by investing in programs and activities that optimise its use of energy and increase diversion of waste from landfill. “We are also committed to exploring new ways of doing business to support a transition to the low-carbon and circular economy of the future. Our new BeautyCycle initiative is part of this commitment. It is designed to help our customers dispose of used beauty
products in a convenient way and assist in creating a beauty industry that thinks full circle,” she said. TerraCycle A/NZ general manager Jean Bailliard said the collaboration with David Jones supports TerraCycle’s mission to move waste from a linear system to a circular one. “The BeautyCycle initiative will educate customers on a mass scale and provide a simple solution for a busy consumer,” he said. “Sustainable shopping has to be our future and with the support from a major retailer like David Jones, there is no limit to what we can achieve.” As for the partnership between TerraCycle and Mecca, it branches from a trial collaboration that started within a selection of Mecca stores in October 2019, which has now been rolled out across more than 100 of its stores. Mecca said a total of 1,024kg of beauty waste was returned during the trial, enabling the business to divert 10,240 empty beauty containers from landfill during the 14-month trial alone. Now, the trial has been rolled out as a permanent initiative across all Mecca stores in A/NZ. “Rather than throwing away your already-loved bottles, pots, tubes, and palettes, TerraCycle’s recycling program lets us send back your beauty waste, ready to be sorted, processed, and transformed into something new (and just as beautiful),” Mecca said. “Next time you have squeezed as much as you can out of your favourite beauty product’s packaging, give your local Mecca a visit and pop your clean empties into a labelled bin, or pass Continued on page 20 www.propack.pro