Professional Beauty Summer 2024

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SUMMER 2024 THE BIBLE OF THE BEAUTY INDUSTRY

Wellness Trends

THE RISE OF INNER BEAUTY

Summer Holiday Edit MAKEUP LOOKS TO COVET THIS SEASON

POWER TALKS SKINCARE LEADERS SHARE THEIR 2024 FORECAST FOR SUCCESS

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NATURALLOOK _ AUSTRALIA

SUMMER EDITION

CONTENTS 36

102

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15 16 18 24 28 30 32 36 54 58 60 62 64 66 68 70 72 78 80 83 84 88 90 92 94 96 98 100 102 106 108

Editor’s Letter What’s on PB Radar News Makeup - Preferred by Professionals Skincare - Anti-Redness New Products Cover Story - Simka Power Talks with Key Opinion Leaders BEAUTY & SPA Insiders Fresha Trend Forecast ABIC - Uniting the industry Skin cancer awareness Sun skin SPF saviours Homegrown Heroes High Tech Medical new devices Salon Profile - Sculpt Holiday Makeup Trends to watch COSMOPROF Asia Wrap Up New Lab beauty highlights for 2024 Biz Cover Interiors - The Tan Temple Dealing with customer complaints Insurance for tattoo artists Wellness Wellness salon ad-ons Kitomba Book Reads - Melanie Grant My Black Book - Nailfitt Beauty Escape - Alba Springs Beauty Escape - Billabong Diary

ON THE COVER

We reveal SIMKA’s new innovations on page 32.

ed’s letter

PUBLISHER BHA MEDIA EXECUTIVE CHAIRMAN Simon Grover MANAGING DIRECTOR Craig Hawtin-Butcher chawtinbutcher@intermedia.com.au EDITOR Anita Quade aquade@intermedia.com.au NATIONAL ADVERTISING MANAGER Julie Davidson jdavidson@intermedia.com.au ART DIRECTOR Ryan Vizcarra ryanv@intermedia.com.au ONLINE & SPECIAL PROJECTS EDITOR Hannah Gay hgay@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper SUBSCRIPTIONS subscriptions@intermedia.com.au

WELCOME to our first quarterly edition. We have enjoyed curating a new look for Summer and you will find this issue is bigger and better than ever before. Of course our core values remain the same after more than 27 years in the industry we remain the leader and continue to be known the Bible of the Beauty Industry. Some of the new highlights amongst the pages include a new lineup of contributors who are respected in their field - from finance experts to recruitment agencies and trend forecasters who will keep you ahead of the game. Our beauty pages, have always been a drawcard with readers and are packed with the latest salon must-haves. Great news is that from this issue you will find these pages are shoppable via a scan code to make it even more convenient to stock your favourite brands.

There are so many inspirational leaders across the beauty industry – and for the first time we have introduced Power Talks turning the spotlight on Key Opinion Leaders. We check out their plans for 2024, find out their most challenging moments and reveal their advice for a successful future. Turn to page 36.

With the rise of inner beauty trends – it seems the market is filled with the latest range of ingestibles whether in capsule, oils or herbal tea form. Standing out in the market is the SIMKA range which is set be a gamechanger – find out why on page 32.

Gone are the days of a basic white, clinical looking salon environment. I am increasingly impressed by the incredible new interior spaces popping up with vibrant colour palettes, luxurious furnishings and innovative ad-ons such as a champagne bar to entice clients and create the ultimate experience. I chat to Bondi’s Tan Temple owner Esther Wright about her glorious, glittering space with all things golden. She shares her interior inspiration on page 84.

With the summer season in full swing – check out the Holiday Beauty Edit and trend forecast for the long hot months. Standouts are customised tans, convenient press on nails and a return to barely noticeable enhancements. Turn to page 72.

We hope you enjoy this jam-packed Summer read! The Professional Beauty team look forward to working together throughout 2024.

Anita Quade FOLLOW US:

Professional Beauty magazine is published by BHA MEDIA 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 www.intermedia.com.au AUSTRALIAN SUBSCRIPTION RATES 1 yr (4 issues) for $60 (incl GST) 2 yrs (8 issues) for $110 (incl GST) To subscribe and to view other overseas rates visit shop.professionalbeauty.com.au or Call: 1800 651 422 Email: subscriptions@intermedia.com.au

CONTRIBUTORS

ABN 23142047943

ESTHER WRIGHT The owner of Tan Temple takes me on a tour of her jaw dropping recently opened space on Australia’s iconic Bondi Beach. She reveals how she achieved the ultimate golden hued space on page 84. “ I really let the designers do their thing to create a vibe. We had many inspiration talks, looked at sample and colours, I spoke about my own personal aesthetic as well as the salons,but I didn’t give too much direction as that is their job and my god did they deliver!”

KELLI ARMSTRONG We love inspirational entrepreneur stories and this founder of Nailfitt has jumped onboard the press-on nail trend to deliver the perfect on the go manicure in a rainbow of colours. She reveals why convenience is key to this nail trend sweeping the beauty landscape on page 100.

FRANCES VAN DER VELDEN Copyright © 2024 BHA MEDIA Pty Ltd.

This Airyday Founder reflects on SPF success as the cult brand celebrates the first year with more than 400 stockists. Turn to page 64.

“First and foremost, we wanted to create sun protection that people wanted to do daily and make them change their sunscreen habits. After collecting a mountain of sunscreens, [conducting] painstaking research into ingredients and formulations, I realised what I didn’t love was ultimately their textures. I was determined to create something I wanted to wear, enjoyed applying and never stopped recommending; that all started and stopped with textures.”

This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

PROFESSIONAL BEAUTY | 15

RADAR

Geske Arrives in Australia

ON OUR RADAR PB’s eye on the ground and into the minds of Australian salon owners.

Socials for Salons

Social media strategist, Kayla Zigic has commenced the rollout of a line of What To Post cards under her membership, Socials for Salons. The series of physical cards provide beauty professionals with prompts on what content to create and post on their social media channels.

Packs are designed to be layered, and can be tailored to pros offering specific services, such as lashes and brows. Each pack retails at $89. To buy, visit www.socialsforsalons.com.au.

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German beauty technology manufacturer, Geske is now available in Australia under the distribution of INSKIN Cosmedics.

Products are set to be retailed both inclinic and online with the directive to be sold as a client add-on, INSKIN founder Maria Enna-Cocciolone told PB. Geske was founded in 2022 and hosts a product portfolio of over 50 skin devices designed for consumer use. Devices range from facial cleansing brushes to handheld facial steamers, microcurrent technologies to microneedling tools. For more information, call INSKIN on 02 9712 8188.

RADAR

n o s ’ t a wh Fresh Linens

Spring Spa Wear has expanded its range of linen uniforms with the release of its summer tunics and pants in Cinnamon. The retailer supplies to beauty salons, clinics and spas, providing solutions designed to be lightweight, breathable and sustainable. Cinnamon is the latest shade to drop, with items pre-washed to avoid shrinkage and fading.

For more information, email info@springspawear.com.

A Lust for Lime

Italian skincare brand Vagheggi Phytocosmetics recently unveiled a nine-part range of vitamin C-infused solutions called LIME. The line heroes ascorbyl tetraisopalmitate - an oil soluble form of vitamin C designed to penetrate the skin faster than alternatives without irritation.

Professional Salon Brands is the official distributor of Vagheggi in Australia. For more information, call 07 5564 6977.

The Aesthetic Beauty Industry Council (ABIC) is set to host its second annual industry education event - ELEVATE 24 on February 19 in Sydney. For more information, visit www.theabic.org.au.

COSMOPACK and COSMOPROF Worldwide are set to run in Bologna, Italy from March 21 to 24. The international trade show will see around 250,000 beauty trade professionals convene for the series of exhibits and talks.

For more information, visit www.cosmoprof.com.

International Lash Masters and Lash’d Eyelashes Eyelash Extension Business Conference is set to run on March 10 on The Gold Coast. Over 250 attendees will hear from leading figures in the lash industry. For more information, visit www.lashdeyelashes.com.

fast fact According to the Global Wellness Institute’s Global Wellness Economy Monitor 2023, the global personal care and beauty market is projected to rise 5.7% to reach a value of $USD1,436.7 billion ($AUD2,254.7bn) by 2027.

PROFESSIONAL BEAUTY | 17

NEWS

New Consultation App Is Bridging the Gap Between Beauty Professionals and Untapped Consumers Booking in for a beauty service has never been so easy with the boom in digital booking tools made available in Australia in recent years.

Modern platforms seek to connect clients with beauty business and sole traders via websites and apps. The majority of services allow incoming clients to source businesses based on their location and rating.

A new-to-launch platform - Anni - instead opts to capture client data from the get-go via the consultation process. The business refers to itself as an advice marketplace. It works by recommending beauty experts to clients based specifically on their concerns or needs.

A quick search for ‘acne’, for example, will reveal a tailored list of skin professionals specialising in the treatment of acne. Search results are generated based on the key words professionals input in their personal profiles.

The service provides professionals the opportunity to build relationships with potential clients by conducting a consultation online and before ever stepping into a treatment space.

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Anni was built based on new data that more than half of Australians have followed advice they found on social media, with a quarter experiencing negative consequences as a result (1).

The Australian-owned company operates nationwide, and has so far enlisted beauty therapists, dermal therapists, dermal clinicians, makeup artists, social media marketing experts, registered nurses, hairdressers, and more. The app also services professionals in the wellness, nutrition, naturopathy, and fitness arenas.

“Looking for advice online can be overwhelming, ill-informed and contradictory, Anni Co-Founder and Chief Product Officer Anna Lee-Renwick said. “But at the same time, there’s a perception that expert advice is expensive and hard to find. We designed Anni to provide a trusted platform where any problem can be solved anywhere and at any time, at an affordable price. Anni empowers professionals to monetise their expertise and earn extra income on their own terms in a simple digital experience - something that was simply not possible until now.”

Beauty professionals and consumers can sign-up by downloading the Anni app via the Apple store or Google Play.

For more information, visit anni.app.

(1) Findings based on a survey was produced by Anni in partnership with Antenna, an independent consumer research agency. In total, the research team interviewed 1,024 Australians between the 14th and 18th of September 2023. The survey data collection was national, and respondents were sourced using an accredited online research access panel.

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NEWS

BEAUTY EDUCATION AT THE FOREFRONT OF NEW PARTNERSHIP BETWEEN THE FRENCH BEAUTY ACADEMY AND THE SOUTH AUSTRALIA HAIR AND BEAUTY ASSOCIATION

The South Australia Hair and Beauty Association (SAHBA) has announced its collaboration with training institution, The French Beauty Academy.

The intent behind the partnership is to support the South Australian hair and beauty sector through a joint resolution of issues most impacting professionals while elevating the industry’s reputation overall. This is set to be achieved via “the promotion of sound ethics, high standards, education, training, and the maintenance of highly skilled and professional client services,” SAHBA said in a statement.

SAHBA is a not-for-profit group dedicated to assisting hair and beauty industry members. The Association works alongside governing bodies to assure the health and wellbeing of the industry during decision-making processes.

The French Beauty Academy is an Australian training provider for services in the beauty industry with locations in Adelaide, Brisbane and the Gold Coast. Students undertake training in areas such as dermal therapy, make-up, nail technologies, and more.

Stats Suggest Boom in Number of Self-Employed Beauty Therapists Recent findings show a sharp increase in the number of Australian beauty therapists registering as self-employed in the last 12 months. Data was collated by Australasian digital accounting service, Hnry - a company that provides tax support services to sole traders, contractors and freelancers. It was found that beauty therapist sign-ups to the platform increased by 236% YOY (2022-23). This increase in sign-ups reflects a growing Australian beauty market, which is expected to surpass $AU8 billion in the next five years (according to Modor Intelligence).

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NEWS

STATE OF THE BEAUTY INDUSTRY Industry watchers are witnessing an unprecedented era of innovation and change within the beauty industry. Rohan Widdison, CEO of New Laboratories previews the year’s trends and what is to come in the future.

As the impact of technology and the influence of a new generation of consumers converge on a massive scale, the speed of change and the leaps and bounds made in terms of product, marketing, distribution and more will continue to upend long standing conventions.

One thing that’s for certain is that beauty remains one of the most lucrative segments in the consumer market. From skincare to makeup, haircare, and everything in between, beauty brands have evolved to meet the ever-changing tastes and desires of the global consumer and been richly rewarded for it.

Today the beauty and personal care market is worth an incredible US$579.20 billion. While the bulk of revenues are from the US, growing markets in China, India, and Brazil suggest there’s plenty of consumer appetite and huge potential for sustained growth.

Major trends shaping the beauty industry of tomorrow are centred around the preferences of Gen Z, the integration of technology such as AI and AR, the impact of social media, and consumer desire for a personalised beauty experience.

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Gen Z redefines beauty Gen Z with their unique outlook on beauty wields considerable influence on the industry’s future direction. Their impact is multifaceted and all-encompassing, shaping trends, brand values, as well as how products are marketed and consumed. Gen Z may spend more money on skincare and makeup averaging $290 per year on skincare and makeup, but winning them over isn’t easy when so many distrust advertising and 99% will skip ads when they see them.

Dubbed the “values generation”, Gen Z prioritises authenticity, inclusivity, and sustainability. They’re more likely to support brands that align with their principles and are quick to call out those that don’t. As digital natives they tend to discover, share, and purchase products online. Gen Z wants to know what ingredients are in their products, where they come from, and what values the brand represents - cruelty-free, sustainable, and ethical products are favoured over ones that aren’t.

Packaging considerations are a huge factor for brands that want to emphasise their eco-clout. Brands are trading plastic for

NEWS

glass and metal, starting up recycling programs for their empty packaging, and manufacturing refillable beauty products to reduce their impact on the environment.

On the product front, Gen Z’s push for brands to be more inclusive has made individuality mainstream. The values generation also happens to be the individualistic generation.

Gen Z’s desires individuality but how this looks doesn’t always fit traditional beauty standards. Custom foundation shades, unconventional makeup palettes, bright and bold colours are all on the table for this rule-bending cohort.

We see this in the way brands now showcase shades on several different skin colours in their online images. The sheer variety of colour ranges, gender-neutral products, and campaigns that represent different ethnicities, body types, and identities is fast becoming the new normal as Gen Z seeks representation outside of the thin, white female stereotype.

Lastly there’s the desire for more holistic beauty. Gen Z views beauty as an important part of overall wellness and mental health. Products that offer therapeutic or self care benefits be it skincare infused with calming ingredients or makeup that incorporates skincare benefits are a trend that’s here to stay.

The age of social media Having grown up in a digital age, Gen Z relies heavily on social media and other online platforms to shop, socialise, and research. Tiktok has been an industry game-changer thanks to its powerful algorithms and massive global audience.

Because of TikTok, products can skyrocket from relative anonymity to going viral overnight, driven by catchy challenges or glowing influencer reviews. For smaller brands, this is an unexpected boon but there’s also the potential that brands can lose relevance as quickly as they shot to fame if they become overly reliant on “onehit wonders” products to sustain them.

Be it through streamlined e-commerce channels, clever social media campaigns, or influencer partnerships, beauty brands must cultivate an online presence to keep their audience engaged. Platforms like Instagram, TikTok, and YouTube have become pivotal for brand marketing and product launches, offering a space for tutorials, reviews, and influencer collaborations to appeal to increasingly stratified online audiences like Gen Z.

Meanwhile AI is also being utilised for personalised skincare and makeup recommendations. Using data like skin type, preferences, and concerns, algorithms can suggest specific products or routines that are tailored to an individual’s needs.

The advancement of skin analysis tools powered by AI doesn’t stop there: apps on the market can now analyse one’s skin, evaluating issues like hydration levels, wrinkles, and even sun damage.

Data-driven insights feature heavily in the world of tech-driven beauty. The collection and analysis of consumer data allow brands to understand purchasing behaviours, preferences, and trends more deeply, which in turn guide product development and marketing.

As tech reaches greater heights of sophistication it will present beauty consumers with incredibly advanced personalisation, more convenience, and more value than ever before.

Growth strategies for a competitive beauty market It may seem as though the dominance of established brands leaves no room for smaller operators to compete but in a digitised world, indie brands have many options to leverage technology to create niche products and foster deep connections with their customer base. While they can’t compete in terms of volume and reach, small brands are on a more equal footing when it comes to brand loyalty, customer engagement, and personalised experiences.

It helps enormously that Gen Z are less brand loyal and are always searching for the next big thing.

Their support has given rise to many smaller brands that have gone on to challenge the established giants with innovative products and unique brand narratives.

Technology has empowered brands to sell directly to consumers via their own platforms, optimised supply chain operations, ensuring seamless production processes, better inventory management, and quicker product rollouts. In 2023, beauty brands big and small will be able to gain even more control over the customer experience, bypassing the role of traditional retailers to scale and innovate in partnership with trusted collaborators.

This is undoubtedly an exciting time to be in the business as the speed of innovation renders all aspects of the industry ripe for disruption. Brands that generate the right buzz whether through innovative products, sustainability Rohan Widdison initiatives, or inclusive campaigns CEO of New Laboratories. have the power to reshape market Rohan’s career and dynamics in a way that wouldn’t experience in the have been possible a decade ago. cosmetic sector extends As we look to the future, one back three decades, thing is certain: beauty will always encompassing local and be in demand, but the ways we international exposure define, consume, and engage with to manufacturing, it will never be the same again. ■ distribution and retail.

“AS WE LOOK TO THE FUTURE, ONE THING IS CERTAIN: BEAUTY WILL ALWAYS BE IN DEMAND, BUT THE WAYS WE DEFINE, CONSUME, AND ENGAGE WITH IT WILL NEVER BE THE SAME AGAIN.”

High-tech beauty makes an entrance Technology has embedded itself in the beauty industry in a number of ways, mainly by bridging the gap between the digital world and tangible experiences of the product itself.

Brands like Sephora and L’Oréal have been among the many to incorporate AR into their apps, allowing users to virtually try on cosmetics. Though not yet near maturity, AR capabilities do enhance the online shopping experience and increase consumer confidence when making online purchases.

Some brands are also exploring nascent VR tech to offer immersive shopping experiences where consumers can browse virtual stores and receive beauty consultations in a simulated environment. Lancôme’s pop up 3D retail experience in Australia is the current reality for consumers in the billion dollar luxury Chinese market where expenditure on VR is estimated to be US$65.21 billion.

PROFESSIONAL BEAUTY | 23

MAKEUP

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MAKEUP

Gorgeous Cosmetics Colour Pro in Peter Pan, Silver Hue and DMC Black Victoria Curtis Cosmetics Luxe Lashes LaGlam Minerals Perfection Primer, Glow Oil, and Lip Gloss in Poison Ivy, Cosmopolitan and Orgasm Ere Perez Biodegradable Sharpener and Coco Crayon in Brave Lust Minerals Pro Finish Liquid Foundation and Pressed Powder Mineral Foundation

PROFESSIONAL BEAUTY | 25

MAKEUP

ModelRock Cosmetics Tube Tech Lengthening Mascara in Jet Black, Brow Sculpture Gel, and Haute Creme Couture Lipstick in Famous Mauve Youngblood Mineral Cosmetics Stay Put Eye Prime and Pressed Mineral Eyeshadow Quad in Taupe Smoke INIKA Organic BB Cream and Radiant Glow Veil Nee Make Up Weightless Liquid Concealer and Transparent Lipstick in Geranium InClinic Platinum Mineral Primer and Eyebrow Editor in Brunette

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MAKEUP

Saint Minerals Natural Loose Mineral Foundation Powder, Kabuki Brush, Lip+Cheek Tint, and Eyeliner in Black and Slate Kylie’s Professional Brushes in #16, #3, #21 and #6.

Jane Iredale PurePressed Base Mineral Foundation Refill and Refill Palette, and Triple Luxe Long Lasting Naturally Moist Lipstick in Gwen and Ellen Advanced Mineral Makeup Liquid Mineral Foundation SLA Paris Empty 3pce Refillable Palette and Soft Shadow shades in Supernova, Atlantis and Saturn

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PROFESSIONAL BEAUTY | 27

SKINCARE

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FIGHT SKIN REDNESS WITH THESE SOOTHING SOLUTIONS. PHOTOGRAPHY BY BRANDEE MEIER. WORDS & STYLING BY HANNAH GAY

Ultraceuticals Ultra R.E.D. Corrective Serum organicspa Toning Mist MxSkincare Cosmeceutical Serum Vitamin B3 + DMK Beta Gel mesoestetic Melan Recovery Medik8 Advanced Night Restore Rejuvenating Multi-Ceramide Night Cream Nimue Daily Calm and Restore

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SKINCARE

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Founder’s Formula CALM In Practice Skin Boost Serum ELES Calming & Soothing Sheet Mask Dermatonics Gentle Cream Cleanser Lycon Skin Multi-Protection Day Cream SPF 15 SkinGen B3 Brightening Serum Sequential Skin Biome Mask Skin Calming Dr. Spiller Active Substance Cream

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NEW PRODUCTS

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NEW PRODUCTS OUR GUIDE TO THE BEST RELEASES LANDING IN SALONS OF LATE PHOTOGRAPHY BY BRANDEE MEIER. WORDS & STYLING BY HANNAH GAY

Hawley Australia Plant Based Polish in #283, #17 and #136 Breathable nail polish boasting a 10-free formula.

Aspect Lip Perfecting Mask A nourishing gel enriched with ceramides.

Sothys Noctuelle Resurfacing Micro Capsules Features 0.15% pure retinol to address multiple signs of aging.

SkinCeuticals A.G.E. Interrupter Advanced A new take on the brand’s original collagen-boosting formula.

Douglas Pereira Skin Science range Consists of three universal collections made to simplify skin routines.

Skeyndor Power Masks A mask trio designed to brighten, hydrate and restore skin respectively. iS Clinical Retinol + Emulsion 0.3 Contains a retinol of botanical origin that is encapsulated with bio-identical lipids.

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Elleebana Lami Balm, Precision Lifter Tool, Hyaluronic Boost Serum, and Lift Lockers A slew of new tools to enhance the look of lashes and brows.

NEW PRODUCTS

Alpha-H Dawn to Dusk SPF 50+ Serum For sun protection that feels like lightweight skincare.

SC Cosmetics Resurfacing Peel Combines glycolic acid with botanical extracts for a multi-faceted skin refresh.

Synergie Skin HyalaVive TripleHyaluronic Serum Works to penetrate and hydrate multiple layers of the skin.

The Secret Cleansing Balm A creamy balmto-oil solution infusing camellia oil, emollients, and olive squalene.

Vanessa Megan Metamorphosis range A game-changing, 20+ product line for women experiencing symptoms of menopause.

CosMedi Repair Face Cream and Body Cream TGA-approved solutions designed to aid postprocedural skin recovery.

AiryDay Dreamscreen Pretty in Zinc SPF 50+ Sun protection that feels as light as air.

Nouveau Lashes LVL CeraLash System Heroes a synthetic ceramide for healthier, lifted lashes.

SHOP THE SHOOT Scan here for distributor details

PROFESSIONAL BEAUTY | 31

COVER STORY

THE NEXT GENERATION OF SKINCARE Ethical formulations, clean ingredients, sustainable practices, and efficacy that doesn’t compromise the barrier—SIMKA is the next generation of skin protection and skin nutrition.

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COVER STORY

Brand History

Launched in August 2023 after several years of development, SIMKA is a heritage brand in the making and the brainchild of Simone Vescio and Reika Roberts. Simone and Reika are already industry leaders, having co-founded Derma Aesthetics in 2010, the Australia and New Zealand distributor of award-winning skincare brand dermaviduals.

SIMKA is accessible, consciously formulated skincare designed to support the function of the skin from the outside-in and the inside-out. Our clinical and clean formulas work at both a topical and cellular level to defend against the internal and external factors that drive the skin ageing process to deliver long-term results.

Our founders maintain a deep understanding of the most advantageous skin health practices, having participated on The Education Board of the International Academy of Corneotherapy and The Aesthetic Beauty Industry Council (ABIC) with over 50 years of global clinical skincare expertise between them.

The overwhelming uptake of SIMKA in such a short period of time has been a grand testament to our authentic and trusted partner and industry positioning, which we have worked for over 14 years to achieve. The SIMKA Team is on a mission to leave a legacy for years to come.

Continue reading to find out how...

Our Misson

SIMKA’s mission is simple: sustainable skin protection that goes beyond the barrier for long term results. SIMKA uses a skin minimalism approach, while adhering to the principles of Corneotherapy. A holistic approach to skin treatment, Corneotherapy uses non-invasive methods to preserve and repair the skin barrier.

Under this brand, we’ll be developing more than just high-quality skincare. SIMKA is invested in being part of solutions, raising the standard for transparency and aligning with causes that prioritise change in all aspects of health and wellbeing.

After years in the industry, we are channelling our passion for skin, deep understanding of consumer needs, stringent expectations for quality, and commitment to long-term results into an affordable range of products that enhance every skin type and address various conditions at any age.

SIMKA’s First Product

Launched at the Sydney Beauty Expo in August 2023, we were blown away by the industry response to our SIMKA Alpha Omega-3 Liquid and Soft Gels. We are delighted that our partners and broader industry love them as much as we do!

“WHEN ANALYSING THE SKIN HEALTH AND INTERNAL HEALTH MOVEMENT, WE OBSERVED A MAJOR GAP IN SUSTAINABLE FISH OIL ALTERNATIVES AVAILABLE TO OUR INDUSTRY.” The rapid uptake was a huge testament to the faith our partners have in Derma Aesthetics’ brands, coupled with the industry movement towards internal health. When analysing the skin health and internal health movement, we observed a major gap in sustainable fish oil alternatives available to our industry.

SIMKA clinics grew rapidly from 0 to hundreds of stockists across Australia and New Zealand in just 3 short months! We are so proud to be working with our clinics to improve skin treatment outcomes for their businesses and their clients.

Why were the SIMKA Alpha Omega-3’s so well-received? Algae oil; being vegan and suitable for those allergic to fish, algae oil provides the ultimate and most sustainable source of DHA.

The Importance of Omega-3 for Skin Health

All well-functioning cells require essential fatty acids, but more specifically, Omega-3 in the correct ratio of DHA:EPA. SIMKA Alpha Omega-3 Liquid and Soft Gel formulations are perfectly cultivated and formulated to provide your required Omega-3s.

FREE FROM:

Animal Products

Nut Seed Oil

Gluten, Yeast, Sugar & Soy

Heavy Metals

Chemicals & Alcohol

GMOs

Artificial Colours

Solvents & Fillers PROFESSIONAL BEAUTY | 33

COVER STORY

ALL ABOUT

OMEGA-3s DHA

Docosahexaenoic acid (DHA) is a long chain polyunsaturated fatty acid Omega-3 and a building block of cell membranes in human nerves, brain tissue, eyes, and skin.

DHA offers the most direct source of Omega-3.

The human body cannot produce it in adequate amounts, so it must be obtained from diet.

SIMKA Alpha Omega-3 is formulated with 99% DHA. DHA is the most important polyunsaturated fatty acid because it does not go through a multi-step conversion process when consumed.

According to research, the more steps involved in the conversion, the more energy is used and the less efficient the process.

DHA is vital for normal brain function, including the growth and development of the infant brain. It is a major structural fat, making up approximately 90% of the Omega-3s found in the brain and 93% of the Omega-3s found in the retina of the eyes.

It is also a key component to the health of the cardiovascular system and is required to support the skin’s structure and function.

Essential fatty acids (EFAs) play an integral role in cellular function along with maintaining heart, brain, eye, joint health, kidney, and skin function. EFAs i.e., Omega-3 and Omega-6 are not produced by the body and are only available via the food we consume, supplements and topical skincare.

Omega-6 is vital for the skin to produce ceramide 1, essential to skin health. There must be a balanced ratio of Omega-3 and Omega-6 in the diet. If this balance shifts by consuming excessive amounts of Omega-6, the cell membrane produces chemicals called pro-inflammatory cytokines which can lead to increased cellular inflammation.

To counteract these effects, SIMKA Alpha Omega-3 delivers the highest quality and quantity of Omega-3 designed to provide the skin with an abundance of fatty acids to reduce cellular inflammation whilst maintaining an ideal balance.

SIMKA EFA Skin Solutions

The lack of essential skin lipid nutrients such as Omega-3 and Omega-6 is a significant cause of changes to the skin barrier defence systems. Essential fatty acid deficiency (EFAD) is a leading cause of poor-quality cell envelope formation (CCE), impaired enzyme activity, incomplete corneocyte compaction, desquamation, keratolytic and atopic skin disorders.

Incomplete corneocyte compaction results when the keratinocytes lifecycle fails to complete its cellular compaction processes correctly into a flattened, tough, hydrophobic corneocyte.

The lamellar lipids made by the keratinocytes cell membrane (consisting of ceramides, cholesterol, and free fatty acids), have failed to form the extracellular lamellar lipid-structure by adhering to the outside of the cornified cell envelope.

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DHA supports the following*: • Rheumatoid arthritis symptoms • Foetal and infant development • Lowers risk for heart disease • Eases asthma symptoms • Vision and eye health • May help depression • Boosts immunity • Nervous system • Memory *Consult your doctor before use if you are pregnant, nursing, have had any health conditions, OR are taking any medication/remedies including OTC medication, OR are planning any medical procedure. Discontinue use and consult your doctor if you experience any adverse reactions. This product is intended for use by children only under adult supervision. Keep out of reach of children. This product is not intended to diagnose, treat, cure, or prevent any disease.

EPA

Eicosapentaenoic acid (EPA) is a long chain polyunsaturated Omega-3 fatty acid that is required to produce signalling molecules called ‘eicosanoids,’ which play numerous physiological roles in the body. EPA may also reduce symptoms of depression and help fight inflammation.

COVER STORY

ALA

Alpha-linoleic acid (ALA) is an essential, short chain Omega-3 fatty acid. It is found in a variety of plant and seed oils. The human body cannot make ALA; it is obtained through our diet.

SIMKA’s nutritional supplements do not contain ALA. Unlike other forms of essential fatty acids, ALA needs to be converted by the body into EPA, however the conversion rate is low and inconsistent.

Micro Algae Oil – No ‘Steps’ to DHA

Other plant sources of Omega-3s like flax seed, canola oil or walnuts don’t contain DHA or EPA. Instead, they contain ALA, an Omega-3 that the body MUST convert to DHA and EPA. The beauty of microalgae oil is that it doesn’t contain ALA, instead, it is very rich in DHA which is the form of Omega-3 the body can directly absorb – plus it offers 20% more DHA per unit than fish oil – making supplementing with SIMKA Alpha Omega-3 a smart choice.

How is SIMKA Alpha Omega-3 superior to fish or krill oil supplements?

SIMKA Alpha Omega-3 is pure, clean and safe – free from chemicals or residual solvents as a result of its superior water extraction process. Put simply, water extraction is free from hexanes and alcohols.

Most fish and algae oils undergo extraction methods which are reliant on hexane or alcohol.

These are non-reactive solvents used to separate fats away from other cell materials. Such methods don’t actually separate the different types of fats, whereas SIMKA’s water extraction method does.

Water extraction is a physical process that isolates oils, without solvents and is free of cellular contaminants, producing the purest naturally processed Chromista Oil containing up to 99% DHA-triglycerides.

Using photosynthetic processes, microalgae convert electromagnetic energy from sunlight into chemical energy for carbohydrates and Omega-3s.

Unique enzyme systems in algae condense the sun’s energy into DHA long-chain fatty acids stored as oil.

A large fraction of fatty acids are stored as Omega3s, supporting the microalgae’s own photosystems.

After photosynthesis, the long chain fatty acids are water extracted without the use of chemicals and packed fresh ready for consumption.

Environmentally Friendly and Ethically Responsible – SIMKA algae oil utilises a technology that can help replace the current dependence on fish oils for Omega-3s. Being cultured, it does not deplete the supply of fish or upset the marine ecosystems.

Untouched by the sea, environmentally friendly and vegan certified, SIMKA Alpha Omega-3 is free from animal products, nut and seed oil, gluten, yeast, sugar and soy, heavy metals, chemicals and alcohol, GMO’s, artificial colours, solvents and fillers.

This, in turn, increases trans-epidermal water loss (TEWL) resulting in impaired enzyme activity or dehydration.

Internal consumption of the correct EFA formulation will support the lifecycle of the keratinocyte and formation of the CCE to improve the quality and quantity of the barrier lipids that go on to complete the barrier function of the skin.

Looking to the future – SIMKA in 2024 and beyond

2024 is set to be another monumental year for SIMKA. With a number of innovative new product launches, educational content and a focus on direct-to-consumer marketing to rapidly grow brand awareness, SIMKA is poised to cement its position in the industry as a heritage brand in the making.

As we continue to fill notable gaps in the market, we are dedicated to supporting our growing number of partner clinics to offer the best possible skin treatment experience and outcomes for their clients, while also enabling the growth and development of their businesses through tailored education, ongoing business support, and marketing solutions.

Start treating skin from the inside-out

No matter what skincare range you currently have in clinic, SIMKA will complement and improve your skin treatment results.

We welcome you to learn more about SIMKA at simka.com (please note our official website will launch in February 2024). You can sign up on the website to receive more information or if you would like to become a SIMKA partner please scan the QR Code, complete the form and one of our Team will be in touch.

Derma Aesthetics including the SIMKA brand will feature at the Elevate 24 ABIC Education Conference on 19 February 2024. Come and learn more as we showcase SIMKA. ■

“AS WE CONTINUE TO FILL NOTABLE GAPS IN THE MARKET, WE ARE DEDICATED TO SUPPORTING OUR GROWING NUMBER OF PARTNER CLINICS TO OFFER THE BEST POSSIBLE SKIN TREATMENT EXPERIENCE AND OUTCOMES FOR THEIR CLIENTS.”

PARTNER WITH SIMKA NOW FOR ONLY $550 AUD WITH 100% MARGIN. Opening orders are simple, affordable and supported by consumer marketing.

PROFESSIONAL BEAUTY | 35

POWER TALKS

LEADING BY EXAMPLE Australia’s leading beauty and skincare Key Opinion Leaders share their best kept industry secrets and their plans for a successful 2024. By Anita Quade.

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POWER TALKS

PROFESSIONAL BEAUTY | 37

POWER TALKS

DERMALOGICA What do you consider the top business/operational challenges on your agenda for 2024?

“Generative AI is here and while it may seem overwhelming, it’s imperative that we harness the power of this new technology and understand how to apply it to our industry and our company.

Implementing generative AI can help us do things faster, better, clearer, whilst still leveraging the human brain.

On the other hand, we will need to increase our focus on developing and nurturing ‘soft’ skills and attributes such as emotional intelligence, communication, interpersonal problem solving, high-level strategy and thought leadership.

Experimentation and a ‘Test and Learn’ approach is something that we have begun to adopt and will continue to be a focus in 2024. This move forward has included embracing a culture of failing forward, removing the need for perfection and being agile enough to analyse and iterate as we implement.”

What are the key elements you will be enhancing in your business to ensure a thriving business for the year ahead?

“In the forthcoming year, our strategic vision revolves around strengthening our business amidst economic uncertainties by reinforcing our core purpose, our ‘Why.’ Recognising the prevalent consumer hesitancy, we emphasise the importance of establishing a profound connection beyond mere transactions. Our ‘Why’ encapsulates not only our offerings but a sincere commitment to improving lives.”

Tell us about your innovations for the future?

“Our dedication to innovation remains unwavering. We are actively exploring cutting-edge formulations in both professional and retail sectors, aligning with evolving customer preferences.

This commitment to quality and advancement serves as a testament to our pursuit of excellence and a proactive response to industry needs. A prime illustration of this commitment is the upcoming launch of the Melanopro Peel System skin treatment in March 2024. This clinical-grade treatment specifically targets stubborn hyperpigmentation, promising brighter, smoother skin in under six weeks.”

How did this development come about?

“The development of this professional product innovation stems from listening to the needs of our clients, particularly Professional Skin Therapists, who identified a demand for an effective treatment with a skin health-first approach for clients dealing with hyperpigmentation.

To address the question of enhancing key elements for a thriving business in the year ahead, we are focused on fortifying our core purpose, fostering a deeper connection with consumers and continuing our commitment to innovation.”

What has been the biggest challenge you have overcome in your business recently?

“The most significant challenge we’ve recently overcame in our business is navigating the complexities of finding the right people for the right roles. The return to business post-COVID presented a unique set of challenges, particularly adjusting to the hybrid working model and coping with increased pace of operations.

Balancing the need for specialised skills, adaptability to new working arrangements, and maintaining a cohesive team dynamic required strategic planning and careful consideration. However, through proactive recruitment strategies and fostering open 38 | WWW.PROFESSIONALBEAUTY.COM.AU

KRISTIE MILLGATE General Manager Dermalogica Australia www.dermalogica.com.au

“GENERATIVE AI IS HERE AND WHILE IT MAY SEEM OVERWHELMING, IT’S IMPERATIVE THAT WE HARNESS THE POWER OF THIS NEW TECHNOLOGY AND UNDERSTAND HOW TO APPLY IT TO OUR INDUSTRY AND OUR COMPANY.”

communication within the team, we successfully addressed these challenges and have positioned ourselves for continued success in this evolving business landscape.”

What do you see as the major trends ahead for your business?

“As we chart the course for our industry’s future, a focus on delivering real results, minimising downtime, and ensuring rapid turnarounds is paramount. To secure a lasting place in consumers’ budgets, fostering a profound connection through the ‘human element’ is crucial, driven by an emphasis on consumer education.

In an era marked by diverse communication channels and rising media costs, the ‘human touch’ emerges as a vital strategy for engaging with our audience, especially considering the increasing educational attainment of Gen Z and Alpha generations.”

How is the industry changing and how are you adapting?

“The operational landscape of professional skin therapist is evolving, with a discernible split between Advanced Professional skin clinics in high-traffic areas and smaller, owner operator practitioners who entrust business management aspects to larger entities, like the ‘Salon Lane’ model.

Anticipated trends include a rising interest in preserving skin aging among younger consumers and growing demand for advanced skin services. This underscores the need for a proactive approach to meet evolving preferences and stay abreast of industry trends, ensuring our business remains responsive to the dynamic needs of our clientele.”

If you could name a quickest shortcut to success what would that be?

“The ultimate shortcut to success lies in fostering a vibrant business partner ecosystem. By fostering great connections with partners who share the same fervour for excellence, a harmonious collaboration is established, enabling progress and achievement.” n

“My dream is to give professional skin clinics a buffet of active ingredients that will cover every patients budget and skin needs.

Active, clean and exclusive.”

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POWER TALKS

LYCON What do you consider the top business/operational challenges on your agenda for 2024?

“For 2024, we have a few key exciting challenges on the agenda!

First, to keep up with the growing demand for LYCON products and our growing product ranges, we’re ramping up production. This means new machinery and more stock to send all around the world.”

How does that affect your business?

“Naturally, with this comes some growing pains, and even though we only moved to our new Pinkenba-based HQ and production warehouse 5 years ago, we’re running out of room again!

We felt that moving the whole LYCON factory and headquarter operations elsewhere would be a total upheaval and would cost a lot more in time and money, so it was very fortunate the vacant land next door to our current LYCON warehouse became available!

I am in the process of finalising development approval for this brand new, approximately 5500m2, warehouse; so there will be plenty of room for all those additional LYCON goodies that are loved!

Amongst all this, I am planning to squeeze in some travel time for export promotions to spread the LYCON love… It’s a juggling act, but I love a challenge!”

“I am sure there will be additional challenges that will pop up as the year goes by… there always is! But we’re ready to face any challenge that comes our way.”

What are the key elements you will be enhancing in your business to ensure a thriving business for the year ahead?

“We’re not quite ready to announce everything just yet, but we’ve been keeping an eye on the market and have been listening to everyone. Let’s just say LYCON HQ have been busy working on some exciting new developments, and we can’t wait to introduce these to you in 2024.

The expansion of our production warehouse and HQ has meant that we can continue to meet demands of all our customers, and continue delivering the best possible waxes, skincare, and skin solutions.

As LYCON continues its growth journey, keep your eyes peeled for these announcements. It’s not just about new products and warehouses; we’ve got lots of exciting stuff in the pipeline in 2024!

You’ll hear the news first if you are subscribed to our mailing list.”

What has been the biggest challenge you have overcome in your business recently?

“We have been producing new products recently that required some substantial new machinery. They have been products we’ve been wanting to produce for a while now and have also been requested by our customers, so we know it is going to be worth it.

We faced some challenges getting the machinery up and running; it just didn’t want to behave for us as it should. We had to overcome these challenges, so we’ve been working hard at a solution and the good news is, we’re almost there and we’re so excited to share these with everyone.”

What do you see as the major trends ahead for your business?

“I believe skincare is such an over-saturated and often overcomplicated market, with companies producing an over-the-top number of SKUs in many product ranges, leaving customers 40 | WWW.PROFESSIONALBEAUTY.COM.AU

LYDIA JORDANNE Founder/Owner Lycon Cosmetics www.lycon.com.au

“AT LYCON WE HAVE DEVELOPED THE MOST AMAZING LYCON SKIN BIOCEUTICAL SKINCARE RANGE THAT TAKES THE GUESSWORK OUT OF WHAT PRODUCTS EACH SKIN TYPE NEEDS.” feeling confused and still disappointed by the sub-standard results and empty promises.

I see the demand shifting and skin care enthusiasts realising that less is more. In fact, giving your skin too much love, can do more harm than good.”

Tell us what you have developed to address this trend…

“At LYCON we have developed the most amazing LYCON Skin Bioceutical Skincare range that takes the guesswork out of what products each skin type needs. Complex in formula but uncomplicated in application, LYCON Skin is a succinct skincare range, formulated with the Adaptive Skin Science technology. The range features extremely functional ingredients that change how the skin behaves from a young age, so that skin deterioration and damage is stopped in its tracks.

LYCON Skin encourages the skin to function like younger skin, in that it continuously boosts skin cell renewal, elastin and collagen synthesis, which aids in thickening the skin, making it a perfect solution to reverse the signs of ageing.

Being such a concise and adaptable range, LYCON Skin is very easy for salons to stock, as they do not have to spend thousands of dollars on products to keep on their shelves and don’t have to suggest a complicated routine for their already overwhelmed customers. It is a win-win for everyone!”

If you could name the quickest shortcut to success what would that be?

“I don’t think there are shortcuts as such, but some tips that I’ve learnt along my journey are, that you need to be honest with yourself and believe in what you’re doing. You need to have insight into what you’re doing and how it will benefit others.

Then roll up your sleeves, work long hours and be very passionate about what you do. Listen to others and absorb as much information as possible, so you can understand what the market and your customers’ needs are. Understanding what the needs are of others is important, so you can rise to the occasion and provide a solution that actually works for them.

There are a lot of building blocks on the path to success and if those blocks don’t fit, you cannot keep building. If something is not progressing, it is important to re-evaluate and restructure what you are doing. I am a huge believer in open honest communication at all levels, and that this communication needs to flow in all directions.” n

does your clinic offer comprehensive options to safely target all forms of hyperpigmentation on all skin tones?

the solution: melanopro peel system

This unique professional peel system reduces all forms of hyperpigmentation in less than 6 weeks and is effective and safe on all skin tones. This transformative 2-phase regimen works to visibly counteract environmental skin damage – fading dark spots, reducing the appearance of hyperpigmentation, and smoothing skin’s texture to reveal fresh, brighter skin.

Phase 1 Intensive Peeling Masque (Day 1) • Professional application (45min) • Removed at home (4-7 hours later) Phase 2 Resurfacing Moisturizer (4-6 weeks) • Home applications: 2-3 times daily

before

after

before

after

before

after

• Day 1-6: flaking • Day 7-15: adjustment • Day 16-48: results peak “Melanopro Peel System has been developed and thoroughly tested to provide excellent results on all skin tones. I have witnessed outstanding outcomes on Fitzpatrick types one to three. However, it was particularly exciting to observe the results on Fitzpatrick types four to six, who are more susceptible to post-inflammatory hyperpigmentation and have limited treatment options. Moreover, Melanopro Peel System is a comfortable treatment option with minimal to no downtime, so it does not disrupt the patient’s daily life.”

- Dr. Wong, Double Board Certified Dermatologist, Edmonton, Canada

Results from clinical study conducted on 30 subjects.

Melanopro Peel System does more than enhance your professional offering on all hyperpigmentation concerns – it is also highly profitable.

POWER TALKS

ELLEEBANA What do you consider the top business/operational challenges on your agenda for 2024?

“Digital transformation is always evolving and something that we are immersing ourselves in at Elleebana. In the fast-evolving world of beauty and lashes, businesses will need to stay competitive by adopting new digital tools and strategies and utilising the new technologies that are available. I’ve learned over the years if you don’t make the effort to jump when the time is right, you spend a lot more time in the long run trying to catch up.”

Any other challenges that you face?

“The other challenge we face is sustainability and environmental concerns. Cosmetics brands are increasingly pressured to adopt sustainable and eco-friendly practices. This includes using environmentally friendly packaging, reducing carbon footprints, and sourcing raw materials responsibly. Meeting sustainability goals while maintaining product quality and cost-effectiveness can be a challenging. However, Elleebana’s commitment to responsible sourcing and environmental consciousness is on the forefront of our development and will transform these challenges into opportunities.”

What are the key elements you will be enhancing in your business to ensure a thriving business for the year ahead?

“Team Engagement and Development is a crucial part of having a thriving culture and motivated team. At Elleebana we are fostering a positive workplace that promotes employee engagement and satisfaction.

We invest heavily into inspiration, by creating our education symposiums for educators and distributors. Recently, we have started integrating this into events for our salon partners. The feedback has been overwhelmingly positive, from not only the attendees of the events, but our HQ educators have found these opportunities for growth extremely satisfying. We have watched our team have the experience of travelling the world and presenting on stage and every time we conduct these events we see huge growth in our education team.

Our operational requirements with production of products and logistics is another huge part of our business and we invest in systems and KPI targets that streamline the process for the team to alleviate pressure and keep them motivated.”

What are your core foundations of the company?

“Innovation and excellence is the essence of our company foundations, these values reflect Elleebana’s commitment to continuous learning and development. Elleebana has been in the industry for over 20 years and we are still growing, one of the key elements that helps us continue on this path is having the ability to pivot and adapt.”

What has been the biggest challenge you have overcome in your business recently?

“Navigating rapid global growth is a challenge Elleebana knows well, and we’ve taken inspiration from. With that said, we have to ensure effective systems have been successfully implemented in order to keep up with this rapid growth of the company on a global scale.

Brand and Reputation Management has been an ongoing challenge that we work on constantly. Expanding globally may lead to different brand perceptions in various markets. Managing and protecting the company’s reputation across borders is vital.

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OTTO MITTER Managing Director Elleebana www.elleebana.com

“INNOVATION AND EXCELLENCE IS THE ESSENCE OF OUR COMPANY FOUNDATIONS, THESE VALUES REFLECT ELLEEBANA’S COMMITMENT TO CONTINUOUS LEARNING AND DEVELOPMENT.” Additionally, we monitor our brand reputation and continually manage to ensure it resonates as our brand’s integrity, echoing the innovation and excellence we strive for.”

How important is market research?

“Market Research and adaptation is another challenge that we strive to navigate in the most effective way. Each global market may have unique customer preferences and competitive landscapes. Conducting market research and adapting products or services to local needs is crucial.”

What do you see as the major trends ahead for your business (depending on the industry?

“Well I can’t give away all our secrets! Elleebana has been very influential in the lash world, but what I can say is there will be a huge push for creating more efficiency and streamlined systems with our products as well as finding more ways to be sustainable with our packaging and production. The trends in the lash and brow industry tend go in circles, but just with a slight twist on the way that is delivered, new technology plays a big role in how that way of performing the service or creating the product will be delivered to our clients. Our partners and clients have always wanted exceptional quality and efficiency, those qualities are hard to beat and are always are core part of offering despite what trends arise in the market.”

If you could name a quickest shortcut to success what would that be?

“Everyone defines success differently, most of the time in business it is related to wealth and the progression of the brand or business. Elleebana’s success lies in the art of small wins and meticulous attention to detail, which ultimately adds up to where we are wanting to go with our goals. Elleebana’s achievements demonstrates to us that success is a journey, not a destination, and by celebrating small wins daily, this represents the essence of Elleebana and our success.

There is no short cuts that I’m aware of, your vision of success changes as you grow and it takes a few things to come together all at once, along with a bit of magic sprinkled on top for good measure. Defining your goal of success is important, this will set realistic expectations that are achievable and then one step at a time, you’ll be in the place that you want to be.” n

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POWER TALKS

INSKIN COSMEDICS What do you consider the top business/operational challenges on your agenda for 2024?

“In the dynamic landscape of 2024, businesses encounter multifaceted challenges that demand a comprehensive approach.

From escalating costs and the scarcity of talented employees to intricate ingredient supply chains, delayed freight times, and the mandatory yet costly embrace of sustainability in packaging, the pressures are diverse and relentless.”

How do you plan on addressing these issues?

“The key to addressing these challenges lies in unwavering commitment to the ethos upon which the business was founded.

Amidst the complexities, it is crucial to remain true to upholding brand values and preserving the organisational culture. In the face of adversity, businesses must navigate these hurdles by tapping into the core principles that define their identity. By aligning all changes with the brand’s values and culture, a business not only overcomes challenges but also reinforces its identity and solidifies its position in the market. In the ever-evolving world of commerce, this commitment becomes paramount for sustained success.”

What are the key elements you will be enhancing in your business to ensure a thriving business for the year ahead?

“In 2023, navigating a challenging economic landscape underscores the critical importance of INSKIN being aligned with market demands. The contemporary consumer landscape is marked by an insistence on value for money, necessitating a careful balance between quality care and accessible price points.

INSKIN is actively responding to these dynamics through strategic innovations, with the company dedicated and currently working on crafting products that cater to a broad spectrum of consumers, ensuring inclusivity in its pricing strategies.”

What strengths are crucial for you to operate your business?

“Amidst the competitive field, particularly within the medical aesthetic industry, distributors play a pivotal role. INSKIN recognises the need for continuous innovation and solutions that distinguish itself from major retail players like Mecca, Sephora, and Adore. The commitment extends beyond the products themselves to the entire ethos of INSKIN COSMEDICS, emphasising the delivery of the best-in-class products with cosmedical actives that genuinely make a difference for the skin.

Positioned as a proudly Australian-made and owned brand, the products are not only endorsed by skin experts but are also integral to personalised skin journeys curated for patients. This holistic approach ensures that INSKIN COSMEDICS not only meets but exceeds the evolving demands of the market in 2023.”

What has been the biggest challenge you have overcome in your business recently?

“In navigating the complexities of recent business challenges, the most formidable hurdles have emerged from factors beyond our control. The aftermath of a global pandemic has triggered a domino effect, reverberating across various segments of our operations. The confluence of rising inflation and the increased cost of living has further exacerbated the intricacies of the current business landscape.

Compounding these issues, the impact of international conflicts has 44 | WWW.PROFESSIONALBEAUTY.COM.AU

MARIA ENNA-COCCIOLONE Founder INSKIN Cosmedics www.inskincosmedics.com.au

“THE KEY TO ADDRESSING THESE CHALLENGES LIES IN UNWAVERING COMMITMENT TO THE ETHOS UPON WHICH THE BUSINESS WAS FOUNDED. AMIDST THE COMPLEXITIES, IT IS CRUCIAL TO REMAIN TRUE TO UPHOLDING BRAND VALUES AND PRESERVING THE ORGANISATIONAL CULTURE. ”

disrupted our supply chain, compounding the challenges with an additional layer of complexity.”

How do these obstacles affect you personally?

“One of the most daunting aspects of these challenges is the palpable heaviness felt by individuals, both within our organisation and among consumers. This collective sense of uncertainty and unease adds an extra layer of intricacy to decision-making processes and strategic planning. Moreover, the ripple effects are tangible - everything from timelines to costs has been affected. The elongated timelines have made every aspect of the business take longer, and the heightened costs have necessitated a meticulous reassessment of financial strategies. In this climate, consumer spending has also borne the brunt of these challenges. Navigating this intricate web of interrelated challenges demands resilience, adaptability, and a strategic vision to ensure the continued success and sustainability of our business in this evolving landscape.”

What do you see as the major trends ahead for your business?

“In the ever-evolving landscape of skincare and beauty, INSKIN COSMEDICS anticipates several major trends that will shape the trajectory of our business. One significant focal point is our commitment to a trilogy of home-grown brands, a strategic move aimed at ensuring a comprehensive market coverage. This approach allows us to cater to diverse consumer needs by offering a range of products at different price points, suitable for all skin types. The emphasis on Cosmedical skin journeys remains a cornerstone, with a commitment to providing touch points and innovations that distinguish our offerings.”

If you could name a quickest shortcut to success what would that be?

“Win the lottery, it’s the quickest way to find wealth.

Success comes with years of trial and error, learning and heartaches, it only comes to those patient, determined and focused.

It took me 38 years to become an overnight success.”

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DERMATONICS What do you consider the top business/operational challenges on your agenda for 2024?

“We are still very much feeling the effects of our economic changes and challenges. However, I believe that we will be learning to work with our changed economy more efficiently and with an economy that is ever evolving. It will take some time for many business owners, and consumers, to get used to the current economic climate and for consumer behaviour to adapt to how this is impacting their lives and how they can manage this.”

What is your key task for the year ahead?

“It will be to work with our clinic partners to help them navigate these challenges with their business and their clients. Quite often various mindsets kick in that restrict them from operating their businesses to the best they can, determining how they feel their clients will spend. This can restrict how we best provide and recommend services to our clients. What will be important for us in supporting our clinic partners will be ensuring they have the best tools possible to help them build their business and to help them communicate their offerings and expertise to their clients, even in an unsure economic climate. Continuing to help educate our clinic partners and help them communicate to their clients, the education required around the importance of their treatments and recommended home care that is not a luxury however an investment in their skin and helping them achieve their skin goals.”

What are the important elements you will be enhancing in your business to ensure a thriving business for the year ahead?

“2024 is going to bring growth and expansion for our Dermatonics Brand. We will be adding key new retail products that we have been working on with our clinic partners’ feedback.

We are passionate about formulating products that are purposedriven and that resonate with our brand philosophy. These will be key retail products that will enhance our customers at-home skincare experience and build on the treatments they are experiencing in-clinic.”

Any new launches that you can share?

“We will be launching a new facial protocol to our menu with a key in-clinic face mask that we have been working on and that will be a game changer for in-clinic treatments, especially post clinic modalities as part of their protocols. 2022 was a year in which we did a brand refresh and 2023 we worked on expanding that brand refresh, adding key retail products to our offering, and reformulating our Mineral Facial Sunscreen that is now a top seller that clinics have fly off the shelves. 2024 will be a year of refining our brand feel through upgrading our packaging to elevate our brand even more to reflect the clinical and resultdriven nature of our brand.”

What has been the biggest challenge you have overcome in your business recently?

“It has been the ability for our business to be ‘seen’ in the industry as an excellent emerging brand. As a growing brand in the skin care industry, it can be difficult to be ‘seen’ in what can be quite a crowded market. We are now being recognised as a top brand in the Australian skin care industry and clinics are getting to know who we are, what we stand for and that we are passionate about supporting our clinic partners in a family-like community. This resonates with our clinic owners and gains 46 | WWW.PROFESSIONALBEAUTY.COM.AU

DR DONNA MARÇAL Dermatonics www.dermatonics.com.au

“WE ENSURE WE ARE GIVING BACK TO THE INDUSTRY AND SUPPORTING THE INDUSTRY THROUGH EDUCATION AND SUPPORTING EVENTS FOR CLINIC OWNERS AND THERAPISTS.” us interest through personal recommendations as a standout brand to work with. Through supporting our clinic partners and demonstrating the results we can achieve with our range, clinic owners are recognising the value of investing in our skincare range for their business.”

How do you give back to the industry?

“We ensure we are giving back to the industry and supporting the industry through education and supporting events for clinic owners and therapists. Part of our values are transparency and education, and thus we truly value imparting knowledge and sharing knowledge through the industry and being a supportive brand for industry events. I must also say, the industry has been amazing at supporting us, recognising who we are as a brand, allowing us to share our voice and our experience and education for the industry.”

What do you see as the major trends ahead for your business?

“Being a clinic-exclusive skin care brand, our major trends will align with both what our clinic partners are seeking for the clients with their in-clinic treatments, and what clients are demanding for their home care. What we see as major trends ahead are results-driven, however low downtime, treatments and home care solutions. We find that our clients are turning towards skincare that is highly effective, with little to no downtime or harsh effects on their skin. Clients are seeking alternatives to certain ingredients that will give them results without effects like skin redness, irritation, or major healing times. What this means for us, and also aligns with our philosophy, is products that work with the skin barrier, help strengthen the barrier and also provide a rapidly working solution are key. We also know that clients are seeking non-invasive and low downtime modalities for their treatments and results in clinic.”

How do you work with clinics?

“We help clinics optimise the products they use from our range that can be used both during their treatments and post treatments at home. Therefore, ensuring we have products that will directly compliment their in-clinic modalities is key.”

If you could name a key tip to success what would that be?

“It has been the ability for our business to be “seen” in the industry as an excellent, emerging brand.” ■

POWER TALKS

SUNLESS What do you consider the top business/operational challenges on your agenda for 2024?

“Sunless Australia is a relatively new business in Australia – whilst our parent company Sunless Inc – based in the USA, has been around for over 20 years, Sunless Australia has been operational in Australia/NZ since Nov 22. Ensuring we have the resources, structure, and processes necessary to deliver top quality equipment and products is our number one priority.

Whilst I have been in this role for just under 6 months, the past 3 months has seen our business here in Australia start to grow.

Utilising platforms to gain exposure out in the market place will be top on the list of priorities in 2024.”

What are the key elements you will be enhancing in your business to ensure a thriving business for the year ahead?

“We have many facets to our business; VersaSpa Pro Automated Tanning Booths, Norvell Handheld Spray Tanning Equipment, premium solutions and our retail lines – VersaSpa, Norvell & Mystic.

As our business grows so does the expectations of our stockists and customers.

With our VersaSpa Pro Automated Booths, education is the key; educating our stockist on how the booth performs, our organic & eco friendly solutions, along with their ROI business model.”

Tell us about your tanning equipment…

“Our in salon hand held spray tanning equipment and solutions are ranked number 1 in the USA, however we have not focussed on this in Australia until now, so we want to take our infield business “back to basics” and take it to the next level.

What does that mean? Being face to face with our stockists and listening to their business needs. We have recently appointed a National Business Development Manager specifically focussing on our handheld spray tanning equipment and retail products, who is committed to in salon training, both in the areas of undertaking our Norvell Spray Tanning Educational Program, along with Retail Sales Training to assist with taking their business to the next level.”

What has been the biggest challenge you have overcome in your business recently?

“Juggling all aspects of the business from back-end processes, recruitment of top-quality employees, setting up ecommerce, marketing and making necessary changes for future growth.

Whilst our parent company Sunless Inc in the USA have been operational for 24 years, we are still considered a start up here in Australia and ensuring we are set up for success is the key.”

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KAREN REVELL Managing Director SUNLESS AUSTRALIA www.sunlessaustralia.com.au

“I DON’T BELIEVE THERE IS A SHORTCUT TO BUSINESS SUCCESS, HOWEVER I DO RECOMMEND ENSURING POLICIES, PROCEDURES AND STRUCTURES ARE PUT INTO PLACE AT THE ONSET TO FORECAST FOR SUCCESS.” What do you see as the major trends ahead for your business?

“Our business for the VersaSpa Pro Automated Tanning Booths has accelerated in recent months as consumers become more aware of the hazards of tanning. Did you know, Australia has the highest melanoma rates in the world?. I believe consumers are now becoming more aware of the dangers of tanning directly in the sun and are seeking a healthier option to get their glow on. Our Automated Spray Tanning Booths use pro connect technology, automatic rinsing mechanism along with talking the customer through the process. An automated spray tan takes approximately four minutes and can be actioned during your lunch break!. Our solutions are ecofriendly, organic, nut free, gluten free, allergy free and paraben free, along with containing marine algae to hydrate and nourish your skin whilst giving it that “just off the beach” glow.”

If you could name a quickest shortcut to success what would that be?

“I don’t believe there is a shortcut to business success, however I do recommend ensuring policies, procedures and structures are put into place at the onset to forecast for success. I have found; taking the time to create business plans, backend processes, structures, along with investing in likeminded and passionate employees, is a key to taking your business to the next level. Next comes transparency & education; giving as much information and education to your potential stockists, current stockist and customers, where in turn they can advise and educate their customers. Listening to your customers concerns and taking onboard feedback is extremely important. If its not working, pivot. Your stockists and customers are your business, it’s imperative that you listen to them.” ■

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DERMAVIDUALS What do you consider the top business/operational challenges on your agenda for 2024?

“I would have to say the continued growth and development to meet industry demands of our newly launched brand, SIMKA. SIMKA has been created and founded by Simone Vescio and Reika Roberts, who are the co-founders of Derma Aesthetics, the company that distribute dermaviduals to 500+ clinics throughout Australia and New Zealand.

We’ve had to quickly scale up our manufacturing capabilities since the brands launch in August 2023, due to the fast adoption of our inaugural product: SIMKA Alpha Omega-3, the world’s finest, next generation, plant-based Omega-3.

With this challenge of course, comes great opportunity. We are committed to providing a world class service to our clients, along with our world class products! We will continue to work closely with our manufacturers going into the new year and beyond. The relationships we build and processes we refine now, will put us in good stead to launch more incredible products in 2024 and beyond.”

What are the key elements you will be enhancing in your business to ensure a thriving business for the year ahead?

“Overall, we plan to focus on end-to-end operational efficiencies across all functions of the business. We have recently formed an operational excellence committee as a new and integral part of Derma Aesthetics’ continuous improvement culture. Its primary role is to champion process optimisation, eliminate inefficiencies, and enhance productivity across all departments. By advocating for best practices and fostering innovation, the committee seeks to align operational strategies with the company’s overall business goals, thereby improving quality, efficiency, and customer satisfaction.”

Tell us your stand out success for 2023…

“One key improvement area we successfully delivered on in 2023 is filling the need for a brand new and improved client intranet portal “Dermapedia”. Dermapedia has replaced our clinic Dropbox system, with a brand-new online platform designed to streamline the way our clinics access marketing, education, and administrative resources. We’ve gone above and beyond to also make this space a central location to navigate to our online ordering portal, education hub, website, and social media platforms. Everything our partners need, accessible in one place, 24/7. Dermapedia offers a more connected and efficient intranet experience for all Derma Aesthetics partners. Our news section is regularly updated with the latest news, launches, announcements, and updated documents so our clinics never miss a thing!

In addition to our operational improvement focus, we are of course, heavily focused on the development of new and innovative products across our brands. Watch this space!”

What has been the biggest challenge you have overcome in your business recently?

“It has to be keeping up with the unassumed stock demand of our first SIMKA product – SIMKA Alpha Omega-3. Our product is next generation plant-based Omega-3. Perfectly balanced to supply your body and skin’s Omega-3 needs. Our formulas are organic, ethically sourced and vegan with no fishy taste during or after consumption. We have launched two products; one liquid and the other in a soft gel formation. We believe skincare shouldn’t be confined to the surface; it should be a holistic journey 50 | WWW.PROFESSIONALBEAUTY.COM.AU

BRITTANY VESCIO General Manager Derma Aesthetics; dermaviduals and Simka www.Dermaviduals.com.au and www.Simka.com

“THE OVERWHELMING UPTAKE OF OUR NEW BRAND SIMKA WAS A GRAND TESTAMENT TO OUR AUTHENTIC AND TRUSTED PARTNER AND INDUSTRY POSITIONING, WHICH WE HAVE WORKED FOR OVER 10 YEARS TO ACHIEVE.” that embraces the power of ingestible nutrients like Omega-3 to support your skin from the inside out.

The quick uptake was a huge testament to the faith our partners have in our brands, coupled with the industry movement towards internal health. When analysing the skin health and internal health movement, we quickly observed a major gap in sustainable fish oil alternatives available to our industry. That’s when we knew SIMKA would fly off the shelves, just not quite this quickly, but we’re not complaining! It’s a wonderful challenge to have and we’re navigating through it whilst keeping our partners well informed, as we increase our production volumes.”

What do you see as the major trends ahead for your business?

“Well, that’s an easy one, it has to be the focus on internal health coupled with skin health. At Derma Aesthetics our primary brand is dermaviduals which carefully adheres to the philosophy of Corneotherapy. Corneotherapy is the science of maintaining and restoring healthy skin. This unique approach treats the skin as a living organ, utilising products that mimic skin structure and function, while ensuring skin preservation and overall health.

Dermaviduals certainly has the outside-in approach covered when it comes to Corneotherapy, so it was imperative for us to finally focus our attention on the inside-out approach, offering sustainable skin protection that goes beyond the barrier.

All well-functioning cells require essential fatty acids but most specifically Omega-3 in the correct ratio of DHA:EPA. This is perfectly provided in the cultivation and formulation of SIMKA Alpha Omega-3. We will continue to focus our efforts on the education of internal health supplementation using the correct omega’s, encouraging optimum skin health outcomes for all.”

If you could name a quickest shortcut to success what would that be?

“I simply don’t believe there are shortcuts to success. Success certainly takes time and effort; a company must focus on building trust with its partners, a strong industry reputation, and positive consumer brand awareness, which at Derma Aesthetics we believe can only be achieved with products that are all backed by science and world class education.

The overwhelming uptake of our new brand SIMKA was a grand testament to our authentic and trusted partner and industry positioning, which we have worked for over 10 years to achieve.” n

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VICTORIA CURTIS VICTORIA CURTIS, Founder Curtis Collection www.curtiscollection.com.au

“THE CURRENT STATE OF OUR ECONOMY HAS PROVED CHALLENGING FOR OUR STOCKISTS AND THE MARKET IN GENERAL. IT HAS BEEN A CHALLENGING TIME FOR MANY. WE HAVE REMAINED FOCUSED ON ASSISTING OUR RETAILERS IN BOOSTING THEIR RETAIL SALES THROUGH CONTINUED SUPPORT, TRAINING AND MOTIVATING THEIR STAFF.”

What has been the biggest challenge you have overcome in your business recently?

“The current state of our economy has proved challenging for our stockists and the market in general. It has been a challenging time for many. We have remained focused on assisting our retailers in boosting their retail sales through continued support, training and motivating their staff. Our online education platforms ensure that information is readily available at any time and gives our retailers the freedom to access and utilise this information as they need to in store.”

What do you see as the major trends ahead for your business (depending on the industry ie: beauty, makeup, skincare, technology, devices?

What do you consider the top business/operational challenges on your agenda for 2024?

“2024 will prove challenging on a few fronts for all businesses.

The softening of the economy, maintaining brand awareness in an evolving digital market, debt funding for small businesses and human resource management.”

What are the key elements you will be enhancing in your business to ensure a thriving business for the year ahead?

“Customer service and new product development is always at the forefront for us. It is our main priority to keep our loyal and new customers happy. This drives business and sales along with customer retention and satisfaction. New product launches ensure that we create excitement and interest around the brand… in 2024 we have some major launches which I am personally very excited about.”

52 | WWW.PROFESSIONALBEAUTY.COM.AU

“Makeup trends in 2024 are moving towards easy to use products that have multiple uses. Flushed airbrushed skin, striking liner and pops of colour are all on the horizon.

Social media will be the place to find all of these trends and more.

Brands who utilise this space will certainly benefit.”

If you could name a quickest shortcut to success what would that be?

“I’m not sure there is any shortcut to success… hard work and perseverance will always prevail. In the digital age however, there may be various ways to fast track this process. The power of social media can certainly elevate and launch your brand quickly and gain interest and awareness where it was previously not possible.

All brands should maintain a strong focus in this area.

However real success and longevity can only be achieved if you back this up with customer service, quality and strategic planning.

It’s one thing to gain over night success and quite another to maintain it.” n

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BEAUTY & SPA INSIDERS 2023

Everything Industry Leaders Revealed at

BEAUTY & SPA INSIDERS 2023

P

rofessional Beauty was delighted to co-host its annual BEAUTY & SPA Insiders (BSI) event with SPA+CLINIC in October 2023.

The professionals-only event ran at waterside destination, Pier One in Sydney. Education and inspiration were at the forefront of the day’s discussions. A line-up of exceptional industry speakers graced the stage, sharing new learnings and personal experiences of working in the beauty and aesthetics spaces.

BSI 2023 MC Danielle Hughes welcomed around 150 guests to the event with a reflection on the definition of leadership. She also encouraged guests to take new learnings from BSI to implement into their own salons and clinics.

Amy and Emilee Hembrow served as the event’s keynote speakers.

They discussed their backgrounds as entrepreneurs working across a variety of industries, from fashion and social media through to beauty. The self-proclaimed “brand makers” also revealed how they came to open their high-end clinic, SSKIN. “I saw a gap in the market on The Gold Coast for giving the full exclusive experience (inclusive of great customer service),” Emilee said.

“I wanted the five-star experience every time I go into clinic.”

54 | WWW.PROFESSIONALBEAUTY.COM.AU

The duo has worked off five pillars to ensure the success of their businesses: brand, client experience, value, relationships, and company culture.

“We have a very collaborative work environment,” Amy said. “We see a lot of benefit to getting our team out there (on social media).” Emilee added “we post to entertain, inspire and/or educate. We don’t just post to post.”

According to Amy, word-of-mouth is a business owner’s best marketing tool.

PB Online Editor, Hannah Gay led a panel discussion with Emma Louise Paxton, Isabella Loneragan and Dr Tanya on how a great idea can translate to a great business. Contour Clinics’ Charlotte Ralph spoke on the benefits of radiofrequency microneedling using the Cynosure Potenza device. “RF microneedling offers a more controlled solution compared to laser,” Charlotte said. PB Editor, Anita Quade sat down with Curtis Cosmetics’ Victoria Curtis to better understand how working with efficacious mineral makeup is the best choice for clients’ skin.

Will&Peta Skin Clinics’ Peta Friend delivered a moving speech on screen, telling her personal story of resilience.

“Be happy and you know you’re doing it right,” Peta said. “There is no one way to be trans.” Peta argued that as beauty therapists, we need to consider our clients as individuals, not based on their gender alone.

S+C Editor, Nadine Dilong led a panel discussion around elevating the client experience, leading with the question: ‘do you offer your client a treatment, or an experience?’ Michelle Reeve referred to the role epigenetics plays in managing the skin and therefore, the overall client experience. She hinted that while it’s easy to work to timelines, more should be spent providing a strong brand introduction and setting up the treatment to cater in-detail to the individual. “The movement of slow skincare is very important to us,” Michelle said.

Cecilia Ferreyra added that everything from a clients’ body

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BEAUTY & SPA INSIDERS 2023

temperature to robe size should be considered. She said Sofitel Spa showcases its brand identity via seasonal treatment menus and services. For Jessika Briggenshaw, elevating the client experience can often come in the form of saying ‘no’ to clients. Consistency in upskilling staff is also key. “You can never stop learning,” she said. Jessika added that it’s important to build trust with potential clients from a business’ social media platforms and website. “Consistency shows in the re-bookings; the therapist should be at a 80-90 percent re-booking rate.”

Beyond PAYMENTS’ Larry Prosser spoke on how convenience – both for the client and the business owner – can be enhanced by placing eftpos transaction costs back onto the client. The company has also recently launched an Android terminal, and flagged that businesses have the flexibility to add their own branding to POS systems.

Fayshell owners Kaitelin Gregg and Ella James said they work off a ‘skin gym’ ethos – that the skin is treated regularly, and LED treatments are incorporated in-between. The duo said they find most of their customers via social media.

Following a tasty buffet lunch, Synergie Skin’s Terri Vinson floored guests with a detailed look at how she came to develop her brand, and how she goes about the formulation process. She explained how, as a former clinic owner, clients stopped undertaking treatments during the 2008 56 | WWW.PROFESSIONALBEAUTY.COM.AU

global financial crisis while her ‘clean science’ cosmeceuticals continued to sell well. “It doesn’t matter how good the product is – it has to have that beautiful experiential feel,” Terri advocated.

On evolving and expanding her business, Terri said “if you don’t let go, you’ll never grow. In 2024, the cosmetic chemist will open a new, massive lab run entirely on solar energy. “I’d rather have continuous improvement on the products I do have, rather than release new products too regularly.” Terri also provided insight into a ground-breaking new product set to launch later this year.

RN and business owner, Kelly George spoke on how to build and retain an exceptional team, revealing her first full-time team member remains with the business seven years on. Kelly said she is most proud of her team culture. She believes all team members top-down should be included in career development opportunities and that team members’ personal and professional goals be considered at the start of every year.

“Nothing is more important than motivating your team.” Kelly spends around five percent of her gross income on special team incentives. 73 percent of her social media followers agreed that the team vibe was why they loved her business.

Dr Toni Pikoos, Fiona Tuck and Dr Shreya Andric joined Hannah Gay for a conversation around the mind-skin-health connection, and how creating a strong referral system is

the best way for professionals to get the best outcomes for their clients. Following this, Dr Amy Chahal of Zo Medical Skin Health spoke in detail of the patient journey.

Over cheese plates and glasses of bubbles, Shape Clinic’s Dr Steven Liew spoke on how the line between the beauty and aesthetics worlds is blurring. He said Australians age ten years faster than anyone in the world. While trends like calf-tox may be new in Australia, Steven said some such trends have existed in the Asian market for the last 15 years. He also reminded clinicians to invest in great photography to capture client before-and-after images.

A five-person panel concluded the day, discussing 2024 trends and industry regulations. Panellists included Dr Tania Romano, Dr Ian Chinsee, Karen Geiszler, Bryce Hadley, and Dr Steven Liew. Some of the major talking points included: • Dealing with our inner health • Exosomes • Therapeutic plasma exchange • Infammageing • Understanding glycation • A movement toward healthy skin • Hair growth • The importance of detailed multi-modality treatment plans • Regulation and IPL therapy.

Guests toasted to the industry, and enjoyed networking drinks and canapes into the night. n

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Our report will guide you through those changing expectations, and show you how you can adapt your services and treatments to boost your business.

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58 | WWW.PROFESSIONALBEAUTY.COM.AU

ADVERTORIAL

THE KEY BEAUTY AND WELLNESS TRENDS YOU NEED TO KNOW ABOUT GENDER-FLUID FUTURES Salons have long been a safe space for people who don’t subscribe to the gender binary, but a lot of beauty and wellness businesses still take a gendered approach to services. That is set to change in the coming years, and salons will have to work to remove exclusionary language and services from their offerings so people across the gender spectrum are comfortable and happy.

DOPAMINE BEAUTY As people spend more and more time thinking about their mental and emotional health, the beauty and wellness industry is responding. From simple things like adding mood-boosting pink dye jobs to your colour menu, to more intensive changes like training your staff in emotional intelligence, dopamine beauty is all about making clients look and feel good.

PET WELLNESS Now more than ever, pets are considered part of the family, and when they’re happy and healthy, so are we.

Younger generations are more interested in taking care of their pets’ mental health, and their desire to cater to their pets will only increase. For beauty and wellness businesses, that means opening your doors to pets, and eventually offering treatments for those pets.

PHYGITAL EXPLORATION Virtual reality and augmented reality provide opportunities for people to explore beauty in a whole new way. This combining of the digital and physical (or phygital) world is set to change the way salons incorporate technology into their services and create an even better experience for clients.

MODERN MALES Particularly in barbershops, men are becoming much more open to new services, and new conversations. We found that men are super loyal to their barbers, and willing to open up to them about their mental and physical health. This is driving change in the male grooming and beauty industry that could have a significant positive impact on men’s overall wellbeing.

MULTISENSORY WELLNESS There’s a growing interest in alternative therapies that stimulate all five senses. These kinds of experiences can boost health and wellbeing, helping people feel more balanced, calm and rested. Salons that are able to offer multisensory experiences will win, and if you’re able to personalise those experiences to each client, even better.

For more information: www.fresha.com

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BUSINESS

LEADING BY UNITING THE beauty industry FROM INCEPTION, the goal of ABIC was to represent the many segments of the Australian professional beauty industry, as a representative, an expert and a united voice to both the market and the government.

Here are the strengths of one united voice.

The Strength of the Many An undisputed truth is that the strength of many – united as one, can achieve more than the individual.

ABIC’s professional and persuasive voice has successfully advocated for benchmark standards, self-regulation, education and the advancement of our industry at every level.

One of the many motivations to unite was founded in the fact that more than half of the those working within the professional beauty industry are not covered or supported by a peak industry body. The other half of the workers are scattered across a wide variety of industry and non-industry specific associations.

This lack of unison had left the broader industry exposed in the face of challenges – such as the Covid pandemic, or opportunities, such as industry standards, educational opportunities and recognition with little to no voice when presenting to government. We as a whole, were not being heard and it had left our industry compromised and fighting many independent battles as opposed to one strong one.

There truly is strength in numbers. If we are to be recognised for the advanced and fast-growing significant industry that we are, then the time has come for all people, across all segments of the professional beauty industry to join forces and be heard to achieve our shared goals.

Dedicated to providing an authentic, ethical and supportive community for industry professionals, ABIC was established to lead for the betterment of professional standards, working practices and the unity of the salon, clinic, spa industry, existing associations and to help the consumer identify quality treatments, products and experiences.

ABIC Achieves with a United Industry Voice Before the establishment of the Aesthetic Beauty Industry Council, many of ABIC’s Board Members relationships could have best been described as competitors. Today, they share many hours every week working on the betterment of the industry as a whole. ABIC Board and Council Members are committed to advancing the industry, by uniting and working across the many and varied segments of our diverse industry.

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The Aesthetic Beauty Industry Council (ABIC) was created for the industry, by industry leaders, with the goal of uniting as one powerful and effective voice. Tracey Horden chats about the future.

In ABIC’s short time since taking on the mantle as the united industry leader, the board achieved an earlier reopening for the Australian aesthetics industry following the devastating pandemic lockdowns. They raised awareness in government, while attracting the endorsement and the backing of a wide range of industry leaders.

Another landmark achievement was that the Federal government’s 2022 Skills Priority List included – for the first time – the occupation titles of Hair and Beauty Salon Manager and Beauty Therapists.

The benefit to our industry is that by identifying growing demand and labour shortages within our industry, we can now lobby governments and other relevant bodies to identify and implement solutions. The beauty industry is now better placed to address these concerns from a more informed and acknowledged position.

Then earlier this year, ABIC kicked off 2023 with the Inaugural ABIC 2023 Educational Conference – and it was a resounding success! The centre stage event for the industry was lead, pulled together and powered by Nicole Montgomery, ABIC’s General Partnerships Manager.

The ABIC event attracted more than 450 delegates, 30 recognised iconic speakers, 25 sponsors and 10 new companies became a member of ABIC just to attend the event. The event surpassed all expectations and was organised in two months, across December and January the most difficult time of year!

ABIC’s Uniting Board Members ABIC’s CEO and Director, Stef Milla, rightfully claims that this is only the beginning to reform and advance the professional beauty industry. ABIC is very much an “umbrella organisation” according to Stef Milla. “We represent the whole industry, and that includes all the different segments of the aesthetics and beauty industry, from lash and brow bars to beauty therapists and the newer, dermal and medical aesthetics sector such as injectors”.

“The industry is very diverse, with multiple sectors, but ABIC’s mission is to represent the whole of the Australian aesthetics and beauty industry,” explains Stef Milla.

ABIC facilitators can also guide members with specialist advice from experts in Australian business development, team management, HR, marketing and Australian law. While the members specialities and needs may vary, all ABIC members are striving to succeed in a uniquely Australian society, with its own laws and high industry expectations.

ABIC Leading the Industry into 2024 – with Elevate ‘24 With a great response to this year’s event in January, ABIC’s Educational Conference is returning by popular demand. The annual ABIC Education Conference, Elevate ’24 promises that the 2024 educational conference will be even bigger and better.

To be held on February 19, 2024, this one-day event at Sydney’s award winning 6-Star green event space Doltone House Darling Island will be the perfect way to wrap up your summer and connect with our industry. It will be the largest and most inclusive, non-biased aesthetic industry event to be hosted in Sydney.

Specialist speakers and experts from every sector of the Australian beauty and aesthetics industry will be coming together to promote collaboration and the sharing of ideas and information. ABIC will be welcoming Australian beauty therapists, dermal therapists, dermal clinicians, cosmetic nurses, cosmetic practitioners, cosmetic surgeons, specialist surgeons and clinic managers to a full day of education, inspiration – and most importantly, connection. ■ For further information and ABIC membership details, visit the Aesthetic and Beauty Industry Council at: https://theabic.org.au/

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FIRST PERSON

A monthly facial

ISN’T JUST COSMETIC With summer in full swing QED skincare founder and salon owner Shoshana Eisner discusses how skin therapists can help alert clients to potentially dangerous skin cancers.

“

A few months ago, Judy*, one of our gorgeous 70-something-young customers arrived for her monthly 60-minute Facial.

It is not a coincidence that our facials are named the QED Customised Facial.

Even with our regulars, we begin every treatment with a consult about any skin changes. The Facial then begins with a deep cleanse to make your skin super-clean and then our therapist examines your skin with a Magnifying Lamp to determine exactly what your skin needs. Only then is the plan for the Facial determined.

Skin changes When asked about skin changes, Judy mentioned that she might need to change from her regular QED Cleanser as it had started stinging. When her therapist asked if the cleanser stung all over her face. Judy replied that it was only a problem in one area of her cheek, just below her cheekbone.

This was a red flag to our experienced Beauty Therapist, Gina.

When Gina examined Judy’s freshly-cleansed skin with a Magnifying Lamp. she could see that the patch of skin looked unusual, so she called me in for a second opinion. We both agreed that Judy should get her skin looked at ASAP. Judy booked in to see her GP, who diagnosed this almost invisible mark as an early skin cancer. Because it was found early, it could be treated easily at home with a prescription medicine cream. Due to early diagnosis and treatment, Judy’s skin cancer is gone and she doesn’t even have a scar.

And she thinks her Beauty Therapist is the best person on the planet.

According to the Cancer Council, you should go get a full-body Skin Cancer check every 12 months from a Dermatologist or even a GP that specialises in Skin Cancer checks. But who does that?

The Cancer Council also strongly recommends self-checking your skin once a month and getting an urgent doctor’s appointment if you notice any changes.

Can all of your clients answer a definite YES to all of these questions?

– Do you remember to self-check your skin every month?

– Unlike Judy who couldn’t see the area behind her fabulous cheekbones, can you angle yourself to see your entire face, including your neck and behind your ears?

– Can you see every tiny detail of your face?

– Do you live with someone who will check your skin thoroughly every month?

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FIRST PERSON

“REGULAR SELF-EXAMINATION OF THE SKIN IS ESSENTIAL TO SPOT ANY UNUSUAL CHANGES. IF YOU NOTICE ANY CONCERNING SIGNS, IT IS CRITICAL THAT YOUR CLIENT SEEKS PROFESSIONAL MEDICAL ADVICE PROMPTLY.” The importance of early detection of skin cancers Early detection is crucial when it comes to skin cancers. Unlike other types of cancers, skin cancers are usually visible on the skin’s surface, making them more accessible for early identification and treatment.

A Beauty Therapist examination does not replace the examination of a Doctor.

The most reliable methods for detecting skin cancer are through medical screenings performed by trained healthcare professionals, such as GPs who specialise in Skin checks or dermatologists. These screenings typically involve visual examination, dermoscopy (a technique that uses a magnifying instrument), and, if necessary, biopsy for further analysis.

A year between skin-checks can be a long time in our sunburnt country, so it is strongly recommended that customer self-check their skin once a month.

Any changes in your skin, I strongly recommend scheduling an appointment with a dermatologist or GP for a proper evaluation and diagnosis.

It’s crucial to rely on medical professionals and established diagnostic procedures to detect skin cancer.

How facials can detect skin cancers Facials can play a vital role in detecting skin cancers due to the thorough examination of the skin that takes place during the treatment. A great Beauty Therapist is trained to differentiate between healthy and unhealthy skin. By closely inspecting the skin, they may detect changes in moles or lesions, such as irregular shape, uneven borders, or colour changes.

A good Beauty Therapist who notices any concerning signs will recommend that the client seeks further evaluation from a dermatologist or healthcare professional.

This prompt referral can lead to timely treatment and potentially save lives.

If your clients can’t say yes to all of these, they should consider getting a monthly facial with you, a therapist they trust. But you need to tell them that you are having a look.

As a skincare professional, you should be having a critical look at your client’s clean skin at every treatment with a magnifying lamp. And don’t be afraid to tell your client if you see anything strange.

And if you spot something unusual, encourage your client to book an appointment with their GP to get it checked out. It might be nothing, or it might be something that early intervention may help with.

The signs and symptoms of skin cancers Skin cancers can present in different ways, and awareness of the signs and symptoms is crucial for early detection. The most common types of skin cancer include basal cell carcinoma (BCC), squamous cell carcinoma (SCC), and melanoma. Each type has its own distinct characteristics.

BCC often appears as a pearly or waxy bump on the skin, which may bleed or develop a crust. It can also resemble a pinkish patch of skin that is slightly elevated. SCC may manifest as a scaly, red patch or an open sore that does not heal. It can also resemble a raised growth with a central depression. Melanoma, the most dangerous type of skin cancer, often presents as an irregularly shaped mole that may have uneven borders, varied colours, and changes in size.

Regular self-examination of the skin is essential to spot any unusual changes.

If you notice any concerning signs, it is critical that your client seeks professional medical advice promptly.

How Facials can be used in the fight against skin cancer By examining the skin with a magnifying lamp during a facial, experienced Beauty Therapists can notice suspicious skin changes that may be early signs of skin cancer. This early detection can lead to prompt medical intervention, increasing the chances of successful treatment and recovery. So, next time you book a facial appointment, you may be pampering yourself and taking a proactive step towards your health.

Benefits of using facials for skin cancer detection Using facials for skin cancer detection offers several benefits. Firstly, it provides an additional layer of screening beyond self-examinations. While self-examinations are crucial, they can sometimes miss subtle changes or abnormalities. The trained eye (and magnifying lamp) of a Beauty Therapist can pick up on these subtle signs and prompt further evaluation.

Facials also offer a relaxing and pampering experience, which can encourage individuals to prioritise their skin health. Regular facial appointments serve as a reminder to pay attention to any changes in the skin and seek professional advice if needed. Combining the benefits of relaxation and skin health, facials provide a holistic approach to skincare.” ■

PROFESSIONAL BEAUTY | 63

SKIN SAVIOURS

HERE COMES THE SUNCREEN MAKERS

With such a harsh climate in Australia - skincare formulators are working hard to innovate SPF formulations to a high standard. PB takes a look at three leaders in the market. By Anita Quade and Hannah Gay

Airyday Founder Frances van der Velden reflects on SPF Success as Cult Brand Celebrates First Year with 400 Stockists.

Frances, what gap in the Australian SPF market are you seeking to fill with Airyday?

“First and foremost, we wanted to create sun protection that people wanted to do daily and make them change their sunscreen habits. After collecting a mountain of sunscreens, [conducting] pain-staking research into ingredients and formulations, I realised what I didn’t love was ultimately their textures. I was determined to create something I wanted to wear, enjoyed applying and never stopped recommending; that all started and stopped with textures.

Our Dreamscreens are lightweight, luxurious, smell great and infused with skin-loving actives like hyaluronic acid, vegan collagen and niacinamide (to name a few). Each SPF can be used as the final step in your skincare routine or as primer as the first step in your make-up routine, with a different finish (from satin, to dewy or luminous) for every skin need, reason, season or lifestyle.”

How many total salons and shop fronts currently use/stock Airyday?

“We’ve had such an overwhelming response from skin clinics around Australia who are as passionate as us about sun protection and are some of the best advocates for skin protection and health.

Right now, we have nearly 400 incredible clinic stockists, across Australia and it continues to grow every day, ranging from beauty salons, medi and dermal skin clinics to some of Australia’s top dermatologists and plastic surgeons.”

“I was determined to create something I wanted to wear, enjoyed applying and never stopped recommending; that all started and stopped with textures.”

Why do you believe beauty therapists have selected Airyday as their preferred SPF brand?”

“We’ve tried to stand out with our unique formulas and textures by creating Dreamscreens that feel and act like skincare. The sunscreen category is still heavily saturated with thicker, greasy formulas, and whilst they have their place, most people won’t use them daily and they don’t always compliment in-clinic treatments and post-treatment routines.

With four [product] options on the table, we have aimed to push the message of creating an SPF Wardrobe – a curated collection of sun protection for the face that suits users skin needs and types – with two chemical and two physical sunscreen options. With these unique formulas (and something designed for everyone) we believe it gives skin therapists the ability to personalise their SPF recommendations based on their skin care journey. Plus, with more options on the shelf, a therapist is more likely to ensure each client leaves with an SPF designed with them in mind.”

You caught the attention of Sephora very early in the piece. What has that partnership meant for you and your business in the last 12 months?

“I recently recalculated the timeline, and they contacted us six weeks after we launched. It’s wild - I initially thought it was a hoax!

We officially launched into Sephora in September of this year, so it’s still very fresh. But we know together with our skin clinic stockists and our own channel, the collective long-term effect is going to be an incredibly positive one.

With more reach, we can drive a greater impact together, really changing people’s skin health habits and ingraining sunscreen as their most important daily skin product.”

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What have some of the major hurdles been that you’ve had to navigate in developing and releasing SPF products?

“Gosh where do I start; there have been so many.

The journey so far has been incredible and beyond anything I could ever have imagined, but it has not been easy. The odds have at many times felt stacked against us and we’ve almost failed (multiple times) before we even had the chance to sell our first product.

One major hurdle is that Australia is the toughest and most difficult place on earth to [launch] sunscreen. This is, of course, a good thing, being that we have the highest skin cancer rates in the world and users should be guaranteed the confidence that the products they are using protect their skin for our climate.

Sunscreens are regulated by the Therapeutic Goods Administration (TGA) which have layers upon layers of rules and regulations: from ingredients you can and cannot use, SPF efficacy requirements, through the supply chain and manufacturing process of raw and finished products, to ascertain that what you are using on your skin is the same as what has been tested for efficacy. It’s a HUGE investment in both time and finances to bring a sunscreen formula to the Aussie market.

From a start-up perspective, it was extremely difficult to get formulators, manufacturers and even PR companies to speak to you, let alone consider taking you on as a client. People weren’t interested in working with a new, unlaunched brand and told us to come back when we’ve proved ourselves. I do understand it’s high-risk for them too as we were simply just an idea, but I am extremely grateful for those who did take the punt on us and believed in our vision just as much as we did.”

“The odds have at many times felt stacked against us and we’ve almost failed (multiple times) before we even had the chance to sell our first product.”

What are your short and long-term goals for Airyday?

“Our goal was always to create a range of sunscreens that people love to wear daily and since launching late in 2022, we’ve been so overwhelmed and humbled by the love people already have for our products, with a few more releases to come.

We’re also working on ways we can expand internationally as the influx of messages received from customers overseas is endless. If we can encourage more people to change their sunscreen habits and fall in love with sun protection so they want to wear it daily, then we’re going to keep working at.”

SKIN SAVIOURS

Rationale: #3 The Tinted Serum SPF50+ Founder and Director of Research Richard Parker.

Tell us about your SPF Formulation?

“One of my first assignments as a skincare formulator was to develop a sunscreen for patients who had undergone laser resurfacing to repair sun damage. I learned that 80% of facial ageing is caused by the sun.

So, it made sense to me that the majority of our skincare time and money should be spent on protecting our skin from the sun during the day and repairing solar damage at night.”

There Is much more to sun protection than just sunscreen - can you share your thoughts?

“During the day we also need protective immune boosters and antioxidants, and at night we must repair the skin’s lipid barrier, rebalance skin pH and attempt to repair DNA damage caused by the sun. We call this concept ‘The Essential Six’ and it is vital for optimal daily protection and repair.

Only 7% of the sun’s energy is made up of UV light. The remaining 93% comprises infrared and visible light. Sunscreens only block UV, but we now know that the other spectra can cause skin damage and solar ageing.

So, my mission was to create a type of super SPF serum that used only zinc oxide as the active as it’s safe, natural and non-allergenic.”

How difficult was It to get this right?

“30 years and countless prototypes later, we finally cracked the code by manipulating the particle size of zinc and combining it with other metallic oxides and skin-identical melanin to provide comprehensive protection from all of the sun’s harmful rays.

Finally, we had to optimise delivery and aesthetics.

The final Formulation reflects a delivery system that ensures perfectly even, water-light coverage with a sheer, skin perfecting radiance.

We had achieved the Holy Grail.”

How long has this taken from ideation through to being available to purchase online?

“The origins of this formulation began more than 30 years ago, working with a pioneering group of dermatologist and their sun-damaged patients.

Decades (and tens of thousands of prototypes) later, we arrived at our breakthrough: our Zinc Fusion Superfluid, #3 The Tinted Serum SPF50+.

It is no exaggeration to say that this is, by far, the most radiance enhancing, most sophisticated solar and environmental Formulation in the world.

Technically and aesthetically, it is my greatest achievement to date.”

Can you reveal the complexity of the formula?

“The level of complexity is staggering, involving microscopic manipulation of zinc oxide particle sizes to boost the formulation’s potency not only across the UV spectrum, but beyond UV to shield against visible light and infrared radiation—which have recently also been shown to be harmful to human skin.

This was our primary area of research on this project, taking years filled with endless experiments and tests until we finally achieved our target UV (and beyond) numbers. The equations and calculations needed to achieve our SPF ratings could fill several hard drives! Luckily, mathematics and physics are my passion, so I was relentlessly and joyfully engaged and driven to achieve this milestone.”

Tell us about the research that has gone into this new formula particularly the Zinc Oxide.

“I have formulated exclusively with zinc for over 30 years. It is unsurpassed for its safety and ability to act as an SPF, antioxidant and anti-inflammatory.

But it only protects from UV. Many years of research led to our breakthrough Zinc Fusion Superfluid technology where we have combined multiple particle size zinc oxide with coated iron oxides and skin-identical melanin to widen the protection factor to include visible light and infrared radiation, all of which are harmful to the skin. The final step was to deliver this technology in a vehicle that would distribute the actives quickly and evenly over the skin while providing skin perfecting, hydrating benefits with a beautiful golden glow.”

What sets the RATIONALE #3 The Tinted Serum SPF50+ apart from other sunscreen saviours?

“Our Zinc Fusion Superfluid, found in #3 The Tinted Serum SPF50+, is unique. It combines multiple particle sizes of zinc oxide with iron oxides and melanin to provide protection from the sun’s harmful rays. The aesthetics are also superb—waterlight, sheer, perfecting and hydrating.”

Can you share with us any other plans in the sunscreen arena?

“Our Zinc Fusion Superfluid is a major advancement in SPF protection and aesthetic luminosity. Doctors and clients alike love it. We are currently developing an entirely new suite of formulations based on this technology to enhance skin health and beauty.” ■

Manola Velvet Sunshield SPF50+ Sandi Daley, Training Manager SOTHYS-Manola

Tell us about your current Manola sunscreen formulation?

“Manola’s Velvet Sunshield SPF50+ just loves every skin... exclusive to our beauty industry, it is a perfect finish to a professional skin treatment with its almost invisible texture and very high UV protection rating.”

Tell us about the research that has gone into the new Manola formulations you are working on?

We are excited to release two additional sunscreens into the Manola range in 2024.

The first being a new Water-resistant formulation for use during water sports or vigorous outdoor activities. The second product is a physical tinted formulation based on mineral oxides to meet the needs of those clients searching for a makeup product that also has a natural sun protection.

What are the points of difference in the Manola sunscreen range?

There is not one perfect solution when it comes to UV protection... “Different sun screens for different needs” So, with the addition of the water resistant and the new tinted formulation we cover most areas from clear invisible textures for daily wear, to dewy finishes with 4 hours water resistance and then a glowing makeup base that can be used as a primer or foundation depending on the coverage preferred.

What sets the Manola SPF tint apart from other sunscreen saviours?

The creation of the natural formulation using mineral oxides began its journey nearly 5 years ago. The project was then put on hold during the time of CV19 lock-downs.

As manufacturing and business activity has picked up momentum we are excited to finally be bringing this new formulation into our professional beauty clinics during the first half of 2024.

PROFESSIONAL BEAUTY | 65

HOMEGROWN HEROES

JADESTART EFFECT

The

Founded in 2015 by Jade Spehr, JadeStart is owned and operated by both a husband and wife team who have been together for over 14 years and bring their knowledge to the beauty and aesthetics industry as a dynamic duo. They chat about their mission to see businesses thrive.

Tell us the goal of your business?

“We are an award-winning, international business coaching and consulting firm exclusively for the aesthetics and beauty industry. We have worked with over a thousand beauty businesses across 15 countries around the world, helping them generate tens of millions of dollars of additional revenue through our 1:1 and online group coaching programs.

In short, we help beauty businesses grow to be multiple 6 and 7 figures without burning out. At the core of our vision is helping aesthetic and beauty business owners achieve freedom, however, it looks for them.”

What led you to start your own business?

“Jade launched the business over eight years ago after seeing a gap in the market with helping startups launch their business the right way. It started as a University assignment leading to a High Distinction, and her University professor encouraged her to launch the business, so she did. While studying Law full time and working full time as a Paralegal for a property developer on the Gold Coast, she launched and had clients from the very first day of launching.

At the time, the company Jade worked for as a Paralegal was a high-profile property development that had gone into Receivership. She later joined PwC to continue this work in insolvency, and during those nine years, she learned a great deal about insolvency and how to help businesses avoid failing.

Jade’s passion for getting the business off the ground then, and still is her passion today, was tied to her huge compassion for people and wanting to help as many as she could avoid losing everything through insolvency.”

What does freedom mean to you?

“For us, freedom means spending time with our children throughout the day and being present as parents without having to spend time away from them to work. We designed a life to be there for our kids, and we want to help our members do the same.”

How did her work help her to start her own business?

“Jade really felt it when she dealt with a client’s liquidation or administration files.

The impact of a failing business is not just felt by the person losing it all. It’s felt by their customers, their suppliers, their families, and so many more stakeholders.

A lot of this loss can be avoided by making the right decisions and doing the right actions, and implementing the right strategies so that quickly became Jade’s fuel in life.”

Tell us about your backgrounds.

“Jade is a qualified lawyer, an undergraduate accountant and has post-grad studies in insolvency.

She has worked for PricewaterhouseCoopers as a Manager and Deloitte as a Senior Manager, coaching seven and eight-figure businesses and turning businesses around in insolvency.

I, Aaron Spehr am a business strategist with a Masters in Business and is the founder of two internationally recognised businesses, including sales coaching and eCommerce.”

Give us a little overview of your programmes available.

“We help businesses in two ways.

For businesses earning under $250k AUD, we work with them inside our intimate monthly group coaching program, Aesthetics and Beauty GrowthPad. Inside this program, we coach the strategies to double, triple or more their income. We have had members go on to 5 times their income within the year of completing this program.

Typically members inside this program are solo operators or have one staff member. The program delivers proven strategies to increase their revenue in a long-term, sustainable way through coaching. Coaching is where we teach our members the strategies and they implement these strategies into their businesses

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HOMEGROWN HEROES

themselves. We do it through online members area full of resources, videos and tools and in-person coaching with us weekly.”

What about businesses over this threshold?

“For businesses earning over $250k AUD, we have a 12-month membership program where we perform consulting services on their businesses. This means that we roll up our sleeves and do the work for the business owners when it comes to setting strategies and coaching their teams.

During this 12-month membership, we are working alongside the business owner and their teams to create better systems and processes for efficiencies and to create more profit, build strong culture amongst their team and their clients, create more profitability within the business to provide the owner with more financial freedom, build their reputation and branding in the marketplace, help them get more clients and keep those clients, solidify and secure business structures for long term success.”

What have been some of the challenges?

“For us, the biggest challenge has been trying to find a balance between the business and switching off. We are both natural givers and give everything to our members to ensure their success. We love what we do so much that we find it hard to switch off and take time away. As they say, when you love what you do, you’ll never work a day in your life!”

What’s your best advice for first-time Aesthetics & Beauty business owners?

“Don’t waste time and resources trying to figure it out alone. That’s time you’ll never get back and money you’ll waste only to wish you did it right the first time.

You also lose potential revenue when you try and figure it out alone because you CAN be successful and profitable in your first year of business WITHOUT discounting.

The second piece of advice is don’t discount. It damages your brand and sets you up for long-term failure.”

Why did you choose to help beauty businesses?

“The beauty industry is full of people who are just like us, underdogs who have big hearts and want to serve others. They are in the industry to help people look and feel their best. We are in this industry to help them thrive so they can help more people look and feel their best.”

Why should beauty business owners work with you?

“When it comes to choosing a business coach/consultant, it’s important to do your homework and find someone who is: ● Qualified ● Has proven results with businesses just like yours ● Aligns with your values and energy ● Cares about your results.

We aren’t going to be the right business coach for everyone, and we are okay with that. We don’t just work with anyone. We have a discovery call with everyone who contacts us before accepting them into our programs to ensure that we are going to be the right fit for them and they are going to be the right fit for us.”

What is it that inspires you?

“For us, it’s not about the money and never has been. We are fortunate enough not to be in debt and in a position to show up and serve our members without any ulterior motives steering our decisions.

We give everything to our members because we truly care about them. We have built a community of kind-hearted, driven beauty and aesthetic business owners who all help one another, and it’s that kind of culture that we are striving to grow.”

Do you offer one-on-one coaching through webinars or in person. How does it work?

“We do occasionally do group webinars on particular topics of interest where demand for a topic arises. We also do regular Instagram lives on our Instagram platform to help educate and inform business owners. We are very conscious of ensuring that we give a lot of resources and information to people to help them on their journey, even if they don’t join our programs.”

Do you have plans to travel around Australia for business seminars?

“Yes definitely! We plan on doing some travel in 2024 around Australia to hold some seminars. We also do speaking engagements at events where the opportunity arises. We recently did one for the PCC conference in Brisbane and have one planned with Timely in Brisbane.”

What sets you apart from other coaches for beauty businesses?

“Our unique set of skills and qualifications really sets us apart. We also are very well known for how much we care and go above and beyond for our members and community. You can see this on our Google reviews and by word of mouth in the industry.

I haven’t met another business coaching business with that combination yet.”

What are your future goals for the business?

“We are continuing to expand across Australia and the world by way of members inside our programs and in 2024, we are launching our podcast and will be doing more thought leadership work within the industry. We are growing our team inside the company at the moment and will continue to do so in the future. Our members will never lose the personal touch they receive with us, though. This is something we are passionate about maintaining.

A longer-term goal is to release a book that will be packed full of value and will help business owners achieve freedom in their business.”

What’s your advice for solving the problem that clients are not booking in as frequently as they used to?

“Changes to behaviours amongst clients due to economic factors are something that is impacting a lot of businesses around the world right now.

However, our members are posting a minimum 20% increase on last year with their sales and significant improvements in rebooking percentages.

People still spend money and there are plenty of people who aren’t doing it tough in these economic conditions. We help our clients articulate the value of their services and implement processes that ensure their clients are coming back repeatedly, despite these market conditions.”

What do you hope to achieve with your clients?

“At the moment, our focus is to have all of our members in a cash surplus position to weather any potential recession. How they are achieving this is through the implementation of our strategies across sales, marketing and finances. If our members can thrive during a downturn turning economy, we will be very happy business coaches!”

What are some proven tips for business owners to grow faster?

“Stop discounting, start adding value, become a better communicator with your clients and implement organic marketing strategies that have proven long-term growth effects. Unfortunately, the quick fixes also come with a downside which often do damage to the business long term.” ■ PROFESSIONAL BEAUTY | 67

NEW DEVICES

GO PRO WITH DEKA’S LATEST DEVICE LAUNCHES For over 30 years, Deka has been the global epicentre of innovation in the aesthetic medical device sector.

Anita Quade reveals their latest technology innovations which are set to be a game-changers in the market.

W

ith an entirely Italian production process, Deka is committed to delivering innovation using revolutionary, cutting-edge technologies to create advanced clinical applications and new therapeutic frontiers. Their multidisciplinary team are focused on developing breakthrough technologies and products with an excellent safety profile that are reliable, effective and high-performing treatment solutions.

This commitment to breakthrough technology is distinctly evident in Deka’s new PRO platforms.

RedTouch PRO is the first and only fractional laser to selectively target collagen for overall skin regeneration and Again PRO is the world’s fastest hair removal laser.

RedTouch PRO The first and only fractional laser to selectively target collagen, RedTouch Pro utilises an exclusive wavelength to provide total skin rejuvenation with no anaesthetic and no downtime. The unique action of the RedTouch PRO means it works on the chromatic component of skin in the epidermis and also on collagen at the dermal level, making it an ideal option for treating lines and wrinkles, dyschromia, melasma, skin rejuvenation and more.

RedTouch PRO combines the laser energy with Deka’s skin cooling MOVEO system to deliver optimum treatment performance, speed, comfort and efficacy, without causing damage to the epidermis.

The RedTouch PRO handpiece, with an integrated scanner system, has been designed to achieve the ultimate performance in transmitting energy to the skin with optimised ergonomics, treating all skin types including dark phototypes.

RedTouch PRO also offers the ReLive treatment, which acts as a preventative rejuvenation solution helping to keep the ageing process at bay. It works to visibly improve premature signs of skin ageing for a more natural, youthful-looking appearance. The direct action on collagen production combined with the minimal invasive nature of the treatment, allows for maximum efficacy, with little to no downtime.

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The unique stimulative effect of the RedTouch PRO wavelength means the ReLive treatment revitalises the skin and can be performed as an alternative or complementary treatment to injectables.

WHY CLINICS SHOULD INVEST IN REDTOUCH PRO • Unique and exclusive wavelength targeting collagen for overall skin regeneration • Treats lines and wrinkles, dyschromia, melasma, skin rejuvenation and more • Powerful collagen stimulation • Proven to assist with the treatment of melasma • Minimal side effects, even in dark phototypes • ReLive treatment ideal for preventative skin rejuvenation • Fast ROI with no consumables

Again PRO The world’s fastest hair removal laser, Again PRO delivers an unrivalled level of performance and style with increased power levels, unparalleled treatment speed and new specific pulses for hair removal, vascular treatments and non-ablative rejuvenation for all areas of the body, as well as total facial skin-enhancing treatment.

Again PRO delivers reduced treatment times with the ability to perform full body hair removal in less than 30 minutes. With a 30mm spot size, high peak power and stronger cooling strength, Again PRO delivers speedy, effective and virtually pain-free treatments for hair removal, vascular lesions, pigmentation, skin tightening and more.

NEW DEVICES

FDA-approved Alexandrite laser for skin types 1 – 6, the Again PRO is also suitable for removing unwanted pigmentation, while the 1064 nm Nd:YAG laser acts on the deeper layers of the skin, effectively eliminating defects caused by small blood vessels (hemangioma, capillary varicose veins, telangiectasia etc.)

The Again PRO delivers homogenous laser energy across the 30mm spot size and with FDA-approved MOVEO Technology, the laser energy is delivered through an integrated sapphire contact cooling tip with short pulse durations, which is ideal for treating more challenging fine and fair hair.

The platform’s built-in cooling MOVEO technology reduces energy loss on the skin, which means improved treatment outcomes and greater comfort. The MOVEO technology is individually tailored to the core functions of the Again PRO platform, ensuring each of the procedures is performed as accurately, gently and efficiently as possible.

Again PRO also features the Moveo Glo technology - a layered treatment that allows for 3 skin enhancing treatments addressing vascular lesions, collagen stimulation and pigmented lesions, performed in one single session with minimal downtime.

The ability to easily switch laser wavelengths with the touch of a button provides clinicians with the option to treat several aesthetic concerns in a single session – making it convenient and time-efficient for both clinic and client.

The extremely flexible dualwavelength system allows for treatments of all hair types (even the finest and lightest). Treatment time is reduced and performance is increased with the new platform, thanks to the wide range of spot sizes and higher system power.

Again PRO combines two universal laser wavelengths: 755 nm Alexandrite and 1064 nm Nd:YAG along with Deka’s unique built-in MOVEO cooling technology for fast, reliable treatments for the face and body with minimal discomfort. Featuring a wide range of selectable standard handpieces (up to 12 spot sizes available) and 4 selectable Moveo handpieces, Again PRO also introduces an optimised pulse for vascular treatments which maximises efficacy while reducing pain.

The 755nm Alexandrite laser is the ‘gold standard’ for laser hair removal and it is the only laser wavelength that effectively treats fine to medium light hair. The world’s only

WHY CLINICS SHOULD INVEST IN AGAIN PRO: • Alexandrite and Nd:YAG lasers for treatment of all skin types • 30mm handpiece; the largest on the market • World’s only FDA-approved Alexandrite laser for skin types 1 – 6 • World’s fastest hair removal laser • Homogeneous laser energy across all spot sizes and minimal overlap required, which means faster and more efficient treatment • Treats all hair types, including fine and light • Up to 12 selectable standard handpieces • Range of spot sizes (2.5mm – 30mm) • Optimised pulse for vascular treatments • Automatic spot recognition system • Ergonomic connector for air-cooling devices • Multiple cooling MOVEO handpieces for fast, gentle and virtually painfree treatments • Moveo Glo - 3 skin-enhancing treatments for the face in 1 single session • Built-in protocol database for all kinds of hair, phototype & treatment • Ability to easily switch laser wavelengths with the touch of a button for more ergonomic and versatile treatments High Tech Medical is the Australian Distributor for the brand. For further details check out: www.hightechmedical.com.au ■

“THE PLATFORM’S BUILTIN COOLING MOVEO TECHNOLOGY REDUCES ENERGY LOSS ON THE SKIN, WHICH MEANS IMPROVED TREATMENT OUTCOMES AND GREATER COMFORT.”

PROFESSIONAL BEAUTY | 69

SALON PROFILE

GRAND DESIGN

STEPPING INTO Sculpt is much like entering a Mediterranean museum, captivating in its grandeur.

Even from the outset its brand identity is visible, rendered in all-white stone and complete with arched window frames and a tall electronic doorway.

It was a design that took three years to perfect from conceptualisation to finished product, Sculpt Founder and Director Angelica Mesisca tells PB. “I wanted to bring together a space that exuded rejuvenation and a sense of peace and calmness from the moment you walked through the doors.”

Angelica juxtaposes phrases like “brutalist minimalism” with “soft and delicate renders” to describe her design brief, opting to work with “some of Australia’s most innovative architects and interior designers” such as Faculty Design. She admits that the architecture prominent along Europe’s Mediterranean coastline served as a source of inspiration, while similarly paying homage to her roots and the grandeur of Latin American architecture. “Specifically, the really tall arches take design elements from early buildings that can be found in places such as Peru and Mexico.”

All of the doors, floors, walls and ceilings are blanketed in the same micro concrete flown in from France - a considered choice in affirming the space’s harmonious flow. “This is an incredibly robust material giving it the ability to cover virtually any surface which meant that we could use it in almost every element of the design.” Tactile and soft textured furnishings near identical in colour blend seamlessly into the space.

Therapists seemingly float from level-to-level, donning elegant uniforms designed by Viktoria and Woods. “The uniforms change seasonally at Sculpt 70 | WWW.PROFESSIONALBEAUTY.COM.AU

Only two dermal clinicians work out of Adelaide, and Sculpt secured them both. Hannah Gay discovers how.

and are considered a big part of the overall ethos and feel of the space,” Angelica says. “We are really passionate about partnering with Australian brands who are committed to using natural fibres such as silk and who craft timeless and comfortable pieces for our team to work in.”

You’ll debate whether to sit or stand at Sculpt’s entrance, as the pull of the expansive clinic draws you to admire it from all angles. Clients choose between one of two exclusive tea blends to sip: The Florencia - a floral blend featuring ingredients such as elderberries and rose petals, and The Esperanza - a beautiful blend of botanicals which support lymphatic system function by promoting lymphatic flow and the

SALON PROFILE

expulsion of toxins from the body and blood stream.

“All those ingredients such as antioxidants, Vitamin C and collagen included in [The Florencia] work harmoniously together to help maintain a balanced digestive system which is inherently reflected in your skin,” Angelica adds.

It’s this holistic approach to rejuvenation that underpins her practice, and ultimately the ethos behind Sculpt’s development. Services are multidisciplinary, with everything from medical-grade facials to injectables on offer. It’s Sculpt’s “absolute commitment to luxury” and “clinical excellence” that sets it apart from other South Australian beauty businesses. “When the idea of Sculpt came about, there were no dermal clinicians in South Australia,” Angelica explains. “If you were being treated by someone in the aesthetics space, although they were likely highly trained, it wasn’t through standardised training at a university level.”

Trained in physiotherapy, Angelica went on to become a lymphedema practitioner. “A key part of my research into lymphedema uncovered the importance of preserving skin integrity. I began to recognise the significance of barrier integrity and preventing foreign bacteria from entering the skin.” Angelica would go on to conduct in-depth research into the scientific findings of skin professionals, before puzzling together Sculpt as a vision for a lymphedema centre, taking into account her holistic approach to skin health.

In light of her own knowledge and experience, Angelica sought to onboard staff with formal training - a mix of dermal clinicians, doctors and nurses “who were passionate about lifelong learning; who wanted to stay on top of the latest scientifically-baked data and industry innovations.” Having hired Adelaide’s only two dermal clinicians, Angelica credits this to Sculpt’s ethos, in conjunction with the space’s striking interiors and level of standardised testing. “Finding team members who put the needs of their patients first and sought to deliver only the necessary treatments was also key for me.”

In addition to the standard of practice set by the team is a desire to provide incoming clients a moment “to exhale”. Angelica is clear in her hope for clients to part from the bustling world and achieve a sense of calm and serenity at Sculpt. “We want patients to be able to receive treatment in a way that makes them feel heard and held, so each element of the process to their highly tailored plan is explained in great detail.

We really want to create a moment where patients can be their most vulnerable self in an environment they feel respected and cared for.”

Right from the get-go, the consultation process proves fluid - a key opportunity for the therapist to showcase their expertise. Any questions had around the condition of the skin are answered with confidence. For some clients, multiple treatment pathways are recommended, depending on how invasive a procedure a client is willing to undertake. Regardless of the path taken, clients are treated to some of the finest in topical and technological solutions.

“We chose Rationale and iSClinical for our back bar because both brands are science-based and backed by research.” In addition, Angelica considers Sculpt’s “crowning jewel” to be the Gharieni MLX-i3 dome, which is unique to Australia. “[The device]

Angelica’s picks: “iSClinical stands for ‘Innovative Skincare’, and is known for advanced formulations with high potency and quality ingredients.”

offers triple detox therapies, so it combines three powerful modalities to deliver the epitome of wellness treatments.” Her choice to partner with CUTERA came from a desire to offer “power-packed” and “medicalgrade laser technologies” - something other local clinics appeared to lack.

At treatment’s end, clients engage in a secondary consultation that details the ingredients used and products best suited to the individual’s skin type and condition. An Hermes-orange envelope is handed over containing a slew of samples by iS Clinical and mesoestetic, as well as a personalised prescription and luxurious treatment menu designed to tempt clients back again, all neatly packaged in a Sculpt gift bag.

From the outset, Angelica and the Sculpt team haven’t missed a beat in constructing the ultimate skin, body and wellness escape, all the while here in our very own Adelaide. ■

“In researching Australian made brands, Rationale offered an evidencebased option. The brand is formulated in Australia for our climate conditions, meaning that it really understands and protects the skin from the Australian sun.”

“We look for evidencebased technologies, backed with the latest innovations available on the global market.”

Enter CUTERA and the Gharieni MLX-i3 dome.

PROFESSIONAL BEAUTY | 71

MASTERCLASS

THE HOLIDAY BEAUTY EDIT As salon owners get ready for their busiest summer holiday season. Anita Quade previews the top trends for a natural glow.

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MASTERCLASS

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MASTERCLASS

THE GOLDEN HOUR

With Australia recording the highest melanoma rate in the world – the focus is on a natural looking faux glow for summer days. Spray tans and tan formulations have come a long way in the past decade. The trend is for organic customised tans with salons such as Bondi’s Tan Temple offering an extensive menu to cater for all looks.

From a natural looking hue customised in their salon to a deep golden glow that will have friends asking about your Mediterranean getaway.

Fake it all week long with a golden spray tan: www.tantemple.com.au Or pack a bottle of your favourite for top ups with innovative options including: www.tanologist.com

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MASTERCLASS

THE FUTURE IS BRIGHT

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Nothing screams holiday season louder than a bold, bright manicure – this season the rainbow is the limit from ultra-bright tangerine talons to festive glamorous red. One trend set to continue in 2024 is the lust for press on nails – for the pure convenience of on the go manicures anywhere, anytime.

For an instant nail update check out: www.nailfitt.com or treat yourself to the brightest palette with the leaders in the nail care industry OPI Australia stocked in salons around the nation. www.opi.net.au

PROFESSIONAL BEAUTY | 75

MASTERCLASS

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MASTERCLASS

GLOW YOUR OWN WAY

Just like the salon and cosmetic trends set for 2024 – the look will be all about subtle undectable treatments that enhance natural beauty. It’s all about glowing skin and subtle cheek tints. The trend will be to play up one feature, whether it’s a bold eye look with glittery shadow or a bold lip. Mix it up or just go for a simple swipe of gloss. We love the range from Jane Iredale especially HydroPure™ Hyaluronic Lip Gloss and LipDrink balm 15+ for the perfect pout. www.janeiredale.com.au

PROFESSIONAL BEAUTY | 77

COSMOPROF ASIA 2023

Everything You Missed at

COSMOPROF ASIA 2023

By Hannah Gay

F

or the 26th year running, roaming international beauty trade exhibition Cosmoprof landed in Asia, with Hong Kong playing host to an expected 60,000 attendees and over 2,400 exhibitors.

Cosmoprof Asia 2023 was held at the Hong Kong Convention and Exhibition Centre on Hong Kong Island. Professional Beauty Australia attended the mammoth show, which ran from November 15 to 17. Comopack Asia – a sister event educating on the beauty supply chain – also ran that week.

Cosmoprof Asia 2023 was jointly produced by Asia Informa Markets, Hong Kong and BolognaFiere.

According to the organisers’ website, Cosmoprof Asia is an ideal platform to explore future trends and find the newest and best in beauty from around the world. One venue with thousands of beauty products dedicated to the retail and the professional distribution channels.

“Cosmoprof Asia is an ideal platform to explore future trends and find the newest and best in beauty from around the world.”

Sustainability, education, and the Asia-Pacific beauty consumer Registration numbers for the 2023 event was said to have exceeded numbers for both Cosmoprof Asia’s

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2018 and 2019 events. Organisers also noted an increasing number of registrations out of China and Hong Kong, with strong numbers remaining out of Europe. “The Asian market is most sought-after globally,” said David Bondi, Senior Vice President of Asia Informa Markets and Director of Cosmoprof Asia Ltd. He added, Asia-Pacific currently drives 67 per cent of global beauty market growth. Francesca Donati, Head of International Marketing for Asia Bolognafiere Cosmoprof agreed, “we speak a global language with a local essence.”

Ms Margaret McConnolly, President and CEO of Asia Informa Markets, Hong Kong said sustainability was at the forefront of much of the event’s talks, exhibition stands and product formulations. It was also said such a focus was especially true for Asian consumers, who are interested in natural ingredients now more than ever post-COVID. Special events A series of special events ran throughout the week, designed to engage international guests and showcase the best beauty brands have to offer. In a nod to the event’s sustainability focus, COSMOLAB x OPAL’s installation educated guests on green manufacturing via a multisensory

COSMOPROF ASIA 2023

WHAT’S NEW AND WHAT’S NEXT:

COSMOVISION 2023-2028 The Asia-Pacific beauty market is one to watch in 2023; so much so that over 2,400 exhibiting KOLs and product manufacturers from across the globe opt to convene at Cosmoprof Asia annually. The event serves as a key melting pot where the region’s latest and greatest trends are best observed.

Australian beauty industry movers-and-shakers are often found in attendance, aiming to bring home evidence of new ingredients, delivery systems and technologies worth catering to our local market.

PB’s Hannah Gay flew to Hong Kong for the 2023 show.

Strolling through the countless rows of exhibitor stands, she made note of the most common (and most surprising) talking points: ● Sea water and algae extracts ● Centella cica ● Peptides ● Rice ● Tricholoma Matsutake Extract (funghi) ● Magnesium ● Urea ● Epigenetics ● Micro Liposomes ● Hair and scalp growth and rejuvenation topicals and devices ● Devices for at-home use ● Ampoules and skin boosters ● Heatless professional wax ● Brow lamination Unique ingredients like snail mucin and human placenta extract were also available.

journey. BOUTIQUE, a Hong Kong-based charity initiative raising funds for environmental protection, provided space for sponsoring brands to showcase and sell their flagship products.

For those looking to up their beauty education, COSMOTALKS AND COSMO ONSTAGE made for just the places. At COSMOTALKS, presentations ranged from topics including sustainable beauty trends, tech-enhanced skincare, and the Asian beauty market. Live demonstrations entertained guests at COSMO ONSTAGE, where exhibiting microstimulation devices, cosmetics and skin analysis technologies were put into practice.

Cosmoprof Asia 2023 awards Winners of the Cosmoprof Asia 2023 awards were also announced at an exclusive presentation. Finalists competed in a range of categories, including: Hair Products, Home & Professional Devices and Tools, Make Up Products, Personal Care & Body Care Products, Green & Organic, and Skin Care Products.

Over 450 products were submitted in 2023 with a total of 11 awards presented on the night. Finalists proved to be at the forefront of innovation, revealing exciting innovations like liquid powders, double-walled foundation bottles, airtight cosmetic pens, bubble cleansers, bubble wax, and roll-on scalp care. ■

Global beauty industry resource, BEAUTYSTREAMS hosted its COSMOVISION 2023-2028 presentation at COSMOTALKS. The trend-forecasters discussed the impact of ‘Celebrating Otherness’ in devising and marketing products into the future.

In the report, BEAUTYSTREAMS said “Celebrating Otherness highlights what makes an individual special. When embracing their uniqueness, consumers will be drawn to those brands, products, and services that think alike”.

It was recommended KOLs lean into five distinct trends: 1. The skin-regenerating properties of epidermal growth factors ➤ EGFs for use on skin and scalp, that can adapt to an individual’s cells. ➤ this is especially useful for use post-treatment to assist with skin rejuventation.

2. The skin-healing powers of exosomes ➤ exosomes act as messages in the body, prompting cell regeneration ➤ rose and cica plants, for example, can be used as exosomes ➤ it’s now possible to conduct a more personalised approach to exosomes ➤ South Korean brands are leading the trend.

3. Products that promote skin clarity ➤ desire is mounting for the appearance of extra refined skin; everybody wants it.

4. Upping the sensorial factor with heating and cooling effects ➤ skincare should be seen as a highly personal, indulgent experience.

5. High-tech devices that treat the body and scalp. ➤ looking at the ‘skintification’ of the body and scalp.

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BUSINESS

BUTFIRSTSKIN IS DRESSING BEAUTY PROFESSIONALS THE WORLD OVER

Megan Whyatt is the founder of ButFirstSkin – a UKbased clothing brand with styles and slogans loved by beauty professionals. She caught up with Hannah Gay to share more on her booming business.

When did you open your online business, ButFirstSkin?

“It was June 2020. I’d just moved back to the UK after three years in Australia.”

What is your background in beauty, and what led you to launch?

“For as long as I can remember I’ve been obsessed with all things skincare. I’ve had acne most my life, from a teen to my mid-twenties. This is really what kickstarted and fuelled my love for skincare.

I started ButFirstSkin during the first lockdown. I was unemployed and living by myself. I thought ‘how can I merge together two things I absolutely love: skincare and fashion?’ and there came ButFirstSkin!”

I understand you’re based in the UK but ship worldwide. Do you receive many orders from Australia?

“Most of our orders come from the US. However, Australia and the UK are a close second! I lived in Australia for over six years of my life, so it has a close place in my heart.”

What is your most popular collection?

“Our skincare themed t-shirts are the most popular by far. We recently launched our ButFirstBeauty collection, too which has designs for makeup, lashes, waxing, cosmetics and so on. These are slowly catching up!”

How frequently do you receive orders for whole salon teams?

“On average, probably once a week. A lot of people have messaged me to let me know it has replaced their work uniform. We do offer wholesale discounts on larger orders.”

Anything else you’d like to add?

“We are always open to ideas, designs, and suggestions. We put out new designs each month but if you have anything specific you’d like us to add, please don’t hesitate to ask!”. ■ 80 | WWW.PROFESSIONALBEAUTY.COM.AU

www.dmkskin.com

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BUSINESS

THE SILLY season is the busiest time of year for many beauty professionals. But as you wrap up this calendar year, and start looking ahead to the coming one, consider adding “review my business insurance” to your growing to-do list.

Sharon Kenny, Head of Marketing at BizCover, shares what’s on the insurance horizon for beauty industry businesses in 2024.

Inflation, cybercrime, and cost of living pressure could create an ugly situation for any beauty business. As 2023 draws to a close, you may want to consider how your business insurance can help you manage growing challenges in 2024 and beyond.

Avoiding underinsurance Inflation was an unfortunate 2023 trend, and it will likely put the squeeze on small businesses next year, too. While your day-to-day operating budget is probably affected, rising prices could become an even bigger headache if you need to make an insurance claim.

Underinsurance happens when you do not have adequate insurance limits to cover losses when you face an insurance claim. While your cover limits may have suited your business when you first took out your policy, they may no longer be enough.

The combination of inflation and underinsurance could prove devastating for some beauty businesses. For example, if a fire breaks out in your salon, you may need to rebuild parts of the premises and replace equipment and stock before reopening.

But with the cost of everything (particularly building and construction services) going up, you might be out of pocket for thousands of dollars even after your insurance claim is approved*.

Now might be a good time to review your business insurance limits and determine if you still have enough cover should you need to make a claim. You may also want to look at the types of insurance you have and ensure that your policies cover all your services and the many risks to your business.

Addressing cyber threats Small businesses are big targets for cybercriminals, and beauty professionals are no exception. An Australian Cyber Security Centre survey of small businesses found that 62% of respondents experienced a cyber security incident. According to 82 | WWW.PROFESSIONALBEAUTY.COM.AU

THE TOP 3 BEAUTY BUSINESS INSURANCE TRENDS FOR 2024 their most recent cyber threat report, cyberattacks can be expensive. In 2021-22, small businesses paid an average of $39,000 per incident.

Cyber threats aren’t going away; in fact, the industry is only growing. Small beauty businesses that rely on common tech to run their business - like computers, tablets, mobile phones, and POS devices - may be at risk.

While you can and should take steps to protect your business (cyber.gov.au has excellent resources for educating yourself and your staff about the risks), you might also want Cyber Liability insurance† as a backup plan.

A Cyber Liability policy helps you manage the costs of cyberattacks, like investigating how the breach happened, notifying affected customers, and covering business interruption costs caused by the incident. Policies also offer 24-hour incident response services that you can call on for assistance, helping you reduce the impact of the attack and get back to business as usual faster.

Stretching your budget Finding insurance savings is an evergreen trend, but the rising cost of living may make it more important for your beauty business in 2024. Now might be a great time to compare quotes and see how much you could save on your policies.

BizCover makes it easy for beauty professionals to find insurance savings for their small businesses without sacrificing the quality of their cover. In just minutes, you can compare quotes and buy instant cover online from selected leading Australian insurers.

Visit bizcover.com.au or give us a call to discover one trend that will never go out of style - saving on your business insurance! ■ *The provision of the claims examples are for illustrative purposes only and should not be seen as an indication as to how any potential claim will be assessed or accepted. Coverage for claims on the policy will be determined by the insurer, not BizCover. †This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. ‡ Savings made in June 2023. This information is provided as a guide only and may not reflect pricing for your particular business, as individual underwriting criteria will apply. © 2023 BizCover Pty Limited, all rights reserved. ABN 68 127 707 975; AFSL 501769

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We understand that your business is unique, so whatever success means to you, Kitomba can help you achieve it.

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INTERIORS

all that

GLITTERS IS GOLD Tucked away on Bondi’s bustling beachside enclave is the stunning Tan Temple. Anita Quade chats to owner Esther Wright about creating her glittering interiors for the ultimate client experience.

Congratulations on your stunning space The Tan Temple – how would you describe the vibe?

“We took a lot of care in the creation of Tan Temple 2.0 I employed an incredible designer as it was important to me to create a state of the art spray tanning salon to match our services. I would describe it as immersive, warm, textural, glowing.

Come join me in my caramel chocolate box, minimal 70’s glam vibes.

We really took the essence of a tan and applied it to the interior. Very luxurious and spacious so you don’t feel crammed.”

You moved from your original Bondi location to this space on Bondi beach – tell us why you moved?

“I didn’t have the choice unfortunately developer’s bought our building and the one next door, this was always my aim to create this space though.

Being only my second year of owning the company it was an absolute stretch but in the long run a real blessing in disguise. It’s been the hardest and most rewarding year of my life, I’m grateful for the lessons 2023 has taught me and looking forward to what 2024 has in store.”

How hard was it finding the right location for your business?

“I don’t know what sort of miracle the universe performed for me but it certainly was one. When I started looking I only had 6 months to find a new space, I found out at the beginning of Nov and as all of us know in the beauty industry Nov/Dec is nothing short of chaos so it was very stressful.

I called all local contacts and even had one leasing agent laugh at me and said “good luck’….

I did find a new site very quickly and managed to secure it, less than 1min walk from my old site. In a gorgeous new construction build that’s newer so it won’t be knocked down anytime soon!!

I always knew I needed to stay very close to our old space as to not shake up the clients.”

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What is it you love most about your location?

“I’m sure that’s pretty obvious!! The location is one of the most desirable in the world, working on Campbell Parade on the iconic Bondi beach is a dream come true - moments from the beautiful water, sand, Bondi to Bronte walk, cafes, restaurants and boutiques.”

What is your favorite element of the space?

“The colour, I really let the designers do their thing to create a vibe. We had many inspiration talks, looked at sample and colours, I spoke about my own personal aesthetic as well as the salons, but I didn’t give too much direction as that is their job and my god did they deliver! Dani from the Make Haus has created a few spaces for my friends so I always knew I wanted to work with her.”

INTERIORS

“I REALLY LET THE DESIGNERS DO THEIR THING TO CREATE A VIBE. WE HAD MANY INSPIRATION TALKS, LOOKED AT SAMPLE AND COLOURS, I SPOKE ABOUT MY OWN PERSONAL AESTHETIC AS WELL AS THE SALONS,BUT I DIDN’T GIVE TOO MUCH DIRECTION AS THAT IS THEIR JOB AND MY GOD DID THEY DELIVER!.”

Where did you source your pieces?

“We have hand made light fittings that came from the Ukraine, they were so helpful fedexing them to us as we had a tight timeline. I was nervous but it felt great being able to support them. We have some beautiful tiles also and the pink marble that’s on top of the bar I sourced from a family friend. The champagne bar being my passion piece The beautiful chocolate velvet banquet is custom designed by the Make Haus and constructed by Sydney shop fitters that i would highly recommend.”

Where did you find your inspiration?

Here are some words from my designer Dani ‘we wanted to explore a world of rich caramel hues in our latest design venture. Challenged to marry maximalism with a minimalist ethos, we curate a palette that strikes a delicate balance. Through strategic repetition, bold patterns, and a judicious use of statement pieces, we navigate the fine line between opulence and simplicity.

This is a space where every detail is a deliberate brushstroke, creating a luxurious

yet uncluttered ambiance -a testament to the artful fusion of maximalist allure and minimalist restraint.”

How have your clients reacted to the stunning space?

“Very positively, its so spacious and roomy, we hosted a 9 person bridal party with a double stroller and it still had plenty of space for our booked out salon. We get lots of comments daily and it makes it all worth it. I’ve been to many countries and I can happily claim this is the chicest tanning salon in the whole world. “ How expensive is it to fit out a space?

“Incredibly so and then double it.”

Was there any non-negotiables when it came to the space?

“Functionality, it a huge high traffic salon with super messy product and we keep it extremely clean I run a tight ship. You won’t find brown dripping gross tan booths here…

Good lighting, a nice vanity to get ready.

Lots of space for staff is a big one for me, we haven’t renovated the staff room yet but that’s next on the list super girly and pink with somewhere to put your feet up.”

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INTERIORS

What is your one dream interior piece on your wishlist?

“Lots..i’m pretty good at shopping.

Some beautiful art, lamps and coffee table books…and the odd Louis Vuitton piece, matches the salon so well!”

Tell us about your tanning formulations? What sets them apart?

“All the tans used in our salon are organic, alcohol free, paraben and petrochemical free. Australian made and owned. I’m always on the look out for new products and developments in the market.

We use state of the art equipment and superior products to offer you the perfect result.

I’m big on consultations as well I find so many service based industries miss this point, when you come for the first time, you’ll sit down and relax while we do an initial consultation to understand your preferences and skin type.Every tanning session is tailored to meet our clients personal needs.”

Can you identify a major tanning trend for 2024 and beyond?

“We customise every blend for each individual so there are no trends as it is so personal. I would say tans that don’t look obvious are whats in style and you can achieve this by using the right materials, equipment and solution.”

How has the tanning industry changed?

“Oh man it certainly has come a long way in the past 15 years, I’m excited as it’s such a small industry and it seems to be growing. Client wise people are more competent when it comes to prep and aftercare and I think people understand gone are the days of Y2K tango orange.

Industry wise I love that my network of other tanning boss babes (such as Jamine who owns Bella bronze, Ellie who owns Spray Aus and Elle who owns Eleffect) is growing enabling us to support each other as there is certainly room at the table.”

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How did you get into the tanning industry?

“By accident! I went and did make up artistry and then they suggest you should continue on to study beaty therapy so I decided to complete that certification as well, then straight after I graduated I got a job down the road from my sharehouse in Bondi at the marvellous Tan Temple, worked my way from casual-fulltime-assistant manager-manager-owner!”

Any advice to those starting out?

“I got some amazing advice from a friend who is an incredible entrepreneur when I was discussing that this is what I wanted to do, I wasn’t sure whether to buy this salon or open my own, she said we don’t have long here my advice is put your foot to the floor and go full steam ahead-if you wanna do something, have guts and do it no mater what it may be.”

How often should salons look to update their space?

“I’m certainly no expert and it really can come down to whether or not it’s in your budget, my advice would be if an overhaul isn’t suitable, a do it yourself approach is great.

I bought the business 4 weeks before the second covid lock down so in our previous space in my free time I ripped off wall paper, painted everything and ordered some new cheap furniture, the only thing that really cost anything was a new window decal and new awning and it felt so fresh on a budget. But I also believe good designers are worth their weight in gold, I dream of the day I can get my personal space designed.” ■

THE GOLDEN HIGHLIGHTS Customised, organic Australian Made tans that are alcohol free, paraben and petrochemical free.

Hand made light fittings from the Ukraine.

Customised champagne bar for special occasions.

A chocolate velvet banquet custom designed by the make Haus and constructed

by Sydney shop fitters.

The scent of delicious warm buttery caramel wafting throughout the salon.

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BUSINESS

refunds or whatever it takes. You and your client have lost regardless, but you owe it to yourself and your salon to salvage some type of relationship. Try to agree on an equitable solution, where hopefully you will still retain that client for life, thus adding to the bottom line in your business.

Appropriate follow-up action: Such as a letter of apology or a phone call to make sure that the problem has been rectified. For your own peace of mind – get closure, as an unhappy client is a dangerous client.

How to Manage

SALON CLIENT COMPLAINTS

By Liz McKeon, Salon Business Expert and Founder of the International Salon Business School.

Service Recovery is what we do when things go wrong: How we rescue the situation How we handle complaints How we satisfy the dissatisfied client.

How do we define a client complaint?

When a client feels strongly enough that their expectations have not been met, they may make a complaint or a complaint is when a client brings a problem to the attention of the business and expects some redress, probably over and above simply supplying the original service or product that was the cause of the complaint.

Things don’t always work out according to plan. With the best will in the world, and armed with your best ‘quality care’ client skills, mistakes can still happen. It may be something out of your control, or a mistake made by one of your team, but whatever the reason, when relations break down between the client and your business, it is time to take action.

Once a client’s problem has been identified, the recovery process must begin immediately.

Here are 6 practices to implement when handling salon client complaints: Empathy: Understand that before you contact the complaining client, you can’t win. Complaints are really just degrees of losing. Put yourself in the client’s shoes, so that you can get a better understanding of their perspective. Reassure them that you care, understand and are listening to them, by allowing them to explain their situation.

Respect: Staying calm sends a message that you have respect for them, and it can be difficult to do this when an angry client is yelling at you. Remember, their anger is not about you, they are upset about their situation and are taking it out on you.

Apologise: Offering an apology, regardless of how you feel or what you can do about the situation, will alleviate some of the stress the client is feeling.

Take responsibility: If the mistake has been made by a member of your staff, take full responsibility and assist the client so that their problem is solved.

Settlement: The hard part is the settlement of the complaint and you will have to do some work here. Since you are going to lose by something, the degree of loss is up to you. Most likely, you will end up giving away product, treatments, full 88 | WWW.PROFESSIONALBEAUTY.COM.AU

On a practical note, time is of the essence, if you want a positive outcome from a complaint: • Notify your insurance company, by phone, immediately.

• Document the incident in writing for your insurance company.

• The insurance company may then send you a claims form for completion.

After you have dealt with the complaint, next on the agenda is to have a ‘service recovery staff training session’: • Explain the consequences of a treatment/service going wrong.

• When something goes wrong with a treatment, carry out practical training, ensuring that confidence is not lost – all staff members must know how to handle complaints.

• Carry out staff training about how to deal with complaints, emphasising that complaints must be handled courteously, sympathetically and swiftly.

• Introduce a company complaints/incident report form.

• Role-play your salon established procedure for dealing with complaints.

Complaints are to be welcomed!

Look at it this way: if they walk away, you may never get the opportunity to make things right. They may take their custom elsewhere and badmouth your business. Whereas, by choosing to bring the problem to your attention, you are provided with a golden opportunity to correct whatever has gone wrong.

When handled correctly, complaints can win a client back and you can then keep them for life. These clients are to be valued, as they are bringing you a gift, an opportunity to step back and appreciate that something has gone wrong, they are telling you that there is room for improvement in your salon...

Complaints are golden opportunities to: • Right the wrong • Listen and empathise • Rescue the situation • Win the client back • Improve your service • Build long-term relationships • Say ‘thank you’.

The client may not always be right, but they are always the client! ■

FINANCE

UNCOVERING THE RISKS. INSURANCE AND COSMETIC TATTOOING. Skye Theodorou is CEO & CoFounder of upcover, an award winning insurtech platform bringing insurance for SMEs in Australia into the 21st century. She reveals what salon owners need to know.

COSMETIC TATTOOING – also known as permanent makeup – is in high demand in Australia with many beauty and skin clinics hiring specialists to treat clients. Most commonly, cosmetic tattooing is used to enhance facial features like lips, eyes, eyebrows, and scalp.

If you’re a beauty professional working in the space, it’s important to understand the risks involved with your business so you can ensure you’re adhering to all the relevant requirements and that from an insurance point of view, you’re covered for the work that you do.

Hygiene and infection control Are you aware of the hygiene, safety and infection control regulations surrounding your work? These can change from state to state, so before you start anything, ensure you’re complying with all of the guidelines and legal requirements for your profession and have the most up-to-date training, certificates and registrations in your field.

You can always check your local council to find up-to-date information on what license or certificates you might need to ensure you have the correct business set up that is in compliance with all safety regulations.

Look into insurance Whether you’re a sole trader, business owner, or are employed by a salon, it’s important to understand what insurance you might require and what your liabilities are. Every job has its risks and in the event that a client makes a claim against you, being protected with insurance could financially protect and support you through the process.

In particular, looking into Public and Products Liability Insurance and Professional Indemnity Insurance would be a good place for a beauty specialist to start.

What could I be liable for?

When thinking about the risks involved with your business, it’s important to think a little outside-of90 | WWW.PROFESSIONALBEAUTY.COM.AU

the-box because claims can unfortunately be made against many aspects of your business. To begin, let’s look into the types of claims that Public and Products Liability Insurance could cover you for: Products Liability: 1. Faulty product: This might be a claim arising from a faulty product that injured someone. For example, if you have a small business that sells brow products alongside your cosmetic tattooing services and the brow product causes a severe reaction in a customer, they might look to make a claim against you.

Public Liability Insurance: 1. Slip, trip, and fall accidents: If your business has a physical location, such as a retail store or a beauty salon, you could be at risk of a claim if someone slips and falls on your premises. For instance, if you mop your shop floor but forget to put out the wet floor signs and a customer walks through and slips over as a result, there is a possibility that the customer will seek legal action against your business.

2. Property damage: If there is any damage made to your client’s property. For example, if you’re working on a client’s eyebrows and their expensive bag is damaged including damaging their car keys while your apprentice tramples over it, they could demand you pay for the damage and repair or replacement.

Professional Indemnity: 1. Negligence: Your regular client has only previously had brows done and has mentioned they’re nervous about touching their lips and mouth. You have convinced them to add on lip work which has resulted in nerve damage to their face.

They could sue you for negligence.

2. Wrong Advice: You give advice after a lip treatment on how to reduce swelling and it causes a reaction to your client, there is the potential for a claim to be made.

Insurance checklist Getting the most appropriate insurance cover for your work isn’t black and white.

There are a range of insurance products on the market at different price-points, utilise the below checklist to help you get started.

• Check inclusion and exclusions: When chatting to an insurance expert, ensure you tell them about all of the activities you undertake at work so they can double check the inclusions and exclusions in your policy. Sometimes it is safest to include all products you might be selling, online or in store as well as any additional activities so you can have peace of mind for all parts of your business.

• Policy Limits: Sometimes your landlord or license requirements may ask you to hold a certain limit of insurance. The requirements may stipulate the policy limit or amounts you need. If you’re unsure, chat to an insurance expert to come to an appropriate amount.

• Additional Coverage: Some cosmetic tattooists may require additional coverage beyond professional indemnity and public and product liability insurance. This could include coverage for equipment, glass cover, workers compensation or personal accident insurance. Again, to ensure you’ve got adequate cover for the work you do, chat directly to an expert.

Information provided is general advice only and has been prepared without taking into account any person’s particular objectives, financial situation or needs.

For details check out: www.upcover.com ■

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WELLNESS

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WELLNESS

TRIBIOTICS CAN BE A GAMECHANGER IN MICROBIOME HEALTH Imagine a bustling city inside your belly called the microbiome, where trillions of microorganisms work tirelessly, much like a well-oiled machine. This microscopic metropolis plays a starring role in our health, and it’s high time we give it the VIP treatment it deserves.

Chloe McLeod reveals the power of tribiotics.

What Are Tribiotics?

Tribiotics aren’t just an overnight trend or suddenly made fashionable by TikTok; they’re a comprehensive strategy for gut wellness. Most of us are familiar with probiotics, the friendly bacteria populating our gut, and prebiotics, the dietary fibres that feed them. But let’s shine a light on postbiotics - the unsung heroes produced when this dynamic duo teams up. Together, these three ‘P’s - prebiotics, probiotics, and postbiotics - form the powerhouse known as tribiotics.

Prebiotics – Think of these as the ultimate ‘foodie’ for your gut bacteria.

Fascinating research shows that gold kiwi fruit powder (1), a potent prebiotic, is instrumental in nurturing beneficial bacteria such as Faecalibacterium prausnitzii, a key player in combating inflammatory diseases. Loading up on prebiotic foods is a bit like investing in gut health. When you munch on fibre-rich choices like oats, nuts, and legumes, you’re giving the beneficial bacteria in your large intestine the nutrients they need to thrive. Think of these foods as the support squad. More of these foods in your diet equals a happier, healthier gut. So, don’t skimp on the fibre—it’s essential for keeping your internal ecosystem in tip-top shape(2).

Diminished concentrations of the gut bacterium have been associated with Irritable Bowel Syndrome (IBS), Inflammatory Bowel Disease (IBD), diabetes, Parkinson’s disease, depression, asthma, and the exacerbation of COVID-19 symptoms Probiotics – These are the ‘good guys’ in your gut’s neighbourhood, helping keep the peace and balance. You’ll find them in yoghurts and fermented foods, ready to reinforce your gut’s defence team. Remember, if you’re calling in reinforcements through supplements, it’s all about the right amounts. Enough of the good guys, and your gut will be thriving, keeping you feeling your best.

Postbiotics – When probiotics have had their feast on prebiotics, postbiotics are what they leave behind. These aren’t just leftovers; they’re powerful substances that reinforce the walls of our intestines and give our immune system a leg-up.

The Inner Workings of Tribiotics By now, you might be thinking, “Sounds great, but how does this all work?” It’s like a well-orchestrated symphony in your gut. Tribiotics cover all the bases, ensuring that each component of the gut microbiome is nurtured, leading to better overall gut health and a happier you.

The Market’s Take on Tribiotics The wellness market has caught on, and now there’s a burgeoning shelf of tribiotic products. These are designed to take the guesswork out of gut health, offering a balanced mix that caters to your digestive system’s needs. It is important to note that the below options may vary in their efficacy or suitability, so is always important to speak to your health practitioner prior to use.

Capsules and Pills The most common form of tribiotics comes in capsules, conveniently and precisely dosed to ensure you get the right balance of the three Ps. These are easy to incorporate into daily routines and are favoured for their portability and shelf-stability.

Powders Tribiotic powders are gaining popularity for their versatility. They can be mixed into smoothies, juices, or even just water, making them an ideal option for those who might not like swallowing pills or want to integrate their tribiotic intake into mealtime.

Chewables For people who prefer something a bit more palatable, chewable tribiotics offer a friendly alternative. They often come in various flavours and are especially appealing for adults who have difficulty with traditional pills.

Yoghurts and Fermented Drinks Some companies incorporate tribiotics into foods and beverages, such as yoghurts or kefirs. These offer a dual benefit of providing a nutritious snack or drink while also delivering the benefits of tribiotics.

Gummies Gummy tribiotics are a fun twist on the traditional supplement. They’re often flavoured and sweetened.

When choosing a tribiotic product, it’s important to consider the quality of the ingredients, the reputation of the manufacturer, and the specific strains and types of fibres included, as these can vary widely and may be targeted towards different health outcomes.

Why Your Gut Deserves a Standing Ovation The benefits of a healthy gut go beyond avoiding an upset stomach. It’s about mood regulation, keeping your heart ticking nicely, and even fending off those extra kilograms. So, it’s clear - a happy gut is pretty much your ticket to a happy life.

Building a Gut-Friendly Lifestyle While tribiotics sound like a magic pill, they’re more of a supporting actor than the star of the show. A diverse diet brimming with plant-based foods is your best bet for gut health. Add to that the trio of regular exercise, restorative sleep, and stress management, and you’ve got a recipe for success, particularly as the holiday frenzy hits. ■ Chloe McLeod is one of Australia’s leading dieticians and the founder of Verde Nutrition Co. She specialises in gut health, food intolerance and sports nutrition, and previously was the Head of Nutrition at the Parramatta Eels National Rugby League team for 5 seasons. www.verdenutrition.co PROFESSIONAL BEAUTY | 93

WELLNESS

fragrances

Bio Sculpture Carmen Perfume The Better Brand Smoky Notes Eau De Fraiche Mist Vahy Isle of Blanc Perfume Asriq Discovery Set

inner beauty

Vita Sol Organic Plant Protein in Vanilla Nee-V Bovine Collagen Powder in Wild Berry Regul8 Digestive Tune-Up Clemence Organics Immune, Digest and Relax Teas

at-home devices

Trudermal Glow LED Mask

RETAIL ADD-ONS 94 | WWW.PROFESSIONALBEAUTY.COM.AU

COMPLETE THEIR CLIENT EXPERIENCE WITH AN EXCITING UPSELL. PHOTOGRAPHY BY BRANDEE MEIER. WORDS & STYLING BY HANNAH GAY

WELLNESS

hair & scalp rejuvenation

Dr Tanya NuBrush Hair Massager & Scalp Rejuvenator Natural Look Purify Hair & Scalp Bio-Tonic and Exfoliating Scalp Scrub

lip care

Kenzina Hydration Boosting Lip Masks

foot care

Footlogix Treat Your Feet Pack

body care

Muse Butt Gloss Biotyspa Body Sculpt Kit

candles

Lumira Il Giardino Queen B Pear Circa White Tea & Wild Mint

SHOP THE SHOOT Scan here for distributor details

PROFESSIONAL BEAUTY | 95

MARKETING

Motivate YOUR TEAM IN THREE EASY STEPS IT’S NOT uncommon to struggle with keeping your staff inspired and committed to your business.

If you’re noticing your team needs a little bit of motivation, here are three steps to achieve that!

Step 1:

Get your team invested in the business Getting your team invested in your business and its results is a great way to increase their commitment, sense of responsibility and willingness to work as a team.

One effective way to achieve this is by sharing your business financials with your team. This creates a sense of transparency which leads to ownership and shared responsibility, which shows your staff that their hard work truly makes a difference to the overall performance of the business. It fosters trust and shows your staff that they are valued members of your team.

Hold weekly team meetings to discuss your key performance indicators (KPIs) and encourage your team to contribute ideas and suggestions for improving them. It not only provides you with a fresh perspective but also makes your staff feel heard and valued.

The success of your business relies on a multitude of factors, but one of the most important is your team. Plenty of studies have proven that a highly engaged and motivated team is great for business. By Kamrin Hira.

Step 2:

Create incentives that reward achieving KPIs If you’re struggling to motivate your team, don’t worry; it’s completely normal.

People work differently, and what motivates each staff member can vary. If you’ve been trying to get your team invested in the business’s overall performance but are struggling to keep them motivated, it might be time to introduce incentives.

Incentives are a great way to motivate your staff to do what’s needed to achieve specific results, as they receive a reward for performing at or exceeding the expected level.

Incentives don’t necessarily have to be monetary; there are other ways outside of a commission rate that can help. For example, you can offer a monthly team reward, such as a fun day out or an afternoon tea if everyone meets the goal. Or incentivise each staff member individually with a free treatment or a day in lieu if they meet their goal.

Your business management software should allow you to easily set goals and track your staff’s progress towards their targets, such as how much appointment retail sales revenue they made, or how high their rebooking rate is for the month.

By having this data readily available and checking it regularly, you can check their progress and support them if they need help to reach their goals.

Step 3:

Let your staff track their progress for self-motivation Self-motivation can drive your team to achieve success. Although you can track their progress and share it with them over the month, it’s a great opportunity for your staff to take an active role in tracking their progress and holding themselves accountable for their results.

Your software should allow you to set up a personalised chart for your staff to track their progress towards their targets, without seeing others’ performance.

By making this information accessible to them, you can encourage your team to check it daily and see how close they are to reaching their goals.

By implementing these three steps; sharing financials to get your team invested in the business, incentivising their performance with rewards, and allowing them to track their progress closely, you can help to create a happy, motivated team that is loyal to your business and fully engaged to perform at their very best. ■

Kamrin Hira is a Marketer at Kitomba Salon and Spa Software. To learn about how Kitomba’s reporting and target tracking can help motivate your team, visit www.kitomba.com or call 1800 161 101 96 | WWW.PROFESSIONALBEAUTY.COM.AU

info@professionalsalonbrands.com.au

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SUMMER READS

Melanie’s TOP TIPS TO HEALTHY SKIN Melanie Grant is one of the world’s most sought-after skincare experts. With more than two decades of experience in the skincare industry and state-of-theart studios in Sydney, Melobourne, Los Angeles, Paris and London. Her book The Modern Guide To Skin Health is the perfect summer read. Here is an excerpt...

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PROCOLLECTIVE NEW ZEALAND

For hair, beauty and aesthetics professionals

The only way to reach New Zealand’s aesthetics, beauty and hair industry professionals is to partner with ProCollective.co.nz PROCOLLECTIVE.CO.NZ Contact Craig Hawtin-Butcher today: craig@intermedia.com.au Sign up now for the weekly e-newsletter at procollective.co.nz/subscribe ProCollectiveNZ

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LAST WORD

d r o w t s la Nailfitt founder Kelli Armstrong reveals why she launched her colourful innovative collection of Press-On nails to address the growing trend for a DIY manicure.

I set up Nailfitt to…

“Solve my own problem of not having time to get to the nail salon for a glam manicure for special occasions. I also didn’t want a manicure I would be wearing for months, and then have to go back to the salon to have removed only to end up with damaged nails. I also wanted chic, classic styles and shades, not the Cardi B crazy designs that were on the market.”

T he biggest lesson I learnt setting up a business was…

“Be prepared not to sleep for the first six months while you’re setting it up! It takes a lot more than just the idea to start a business and build a brand and once you’re on the market, there is no off button, so make sure you’re passionate about solving a problem.”

My favourite nail style is…

“I love the long almond nails in our Zola Glazed Donut shade for events and then I’ll do a neutral medium round or squoval shape during the week. Dusty Rose from the Mini Kit collection is my new fave.”

My best manicure spot is…

“Wherever I am! I keep a Nailfitt kit in the car or take one on the plane with me so I am now my own best manicurist. I still love a pedi at the salon though.”

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I love their versatility because…

“Press-On Nails offer convenience and save time, money and effort on a high-shine manicure you can do yourself. And Nailfitt takes it a step further by offering nails that feature a soft-gel coating, they’re the next generation of quality when it comes to press-ons. We’re for time-poor women like myself, busy mums who want a quick mani option, lady tradies or nurses who can’t wear nails 9-5 - anyone who wants a salonfinish manicure without the fuss.”

Press-on nails have made a big comeback because…

“We are all time poor and looking for ways to fit beauty into our lifestyle without making too many sacrifices on time and money spent. Press-Ons solve those issues because you can do them anywhere, anytime in 10 minutes and they’re reusable so may only end up costing $7 per wear if you do some girl math on them!”

T he soundtrack to my life is…

“Burning Down The House - Talking Heads.

That intro...

“Ah, watch out You might get what you’re after”

My favourite beauty hack is…

“Gold eyeliner in the waterline for an instant ‘awake’ look. And Coconut oil to remove press-on nails!”

My plans for the brand in 2024 are…

“We have just launched into The Iconic which is so exciting and will help build brand awareness. In 2024 I want to reach more people looking for a premium salonquality manicure they can do with ease and zero damage to their natural nails. Expect more on-trend shades and accessories too.”

Welcome to the Rezenerate Revolution.

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on Lips and under Eyes

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Blemishes and Tone

Increases product absorption for deeper penetration of topical skincare products Restructures, rebalances and optimises cell function

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Fine Lines and Hydration

Volumises for a firmer, more lifted appearance Enhances microcirculation for improved brightness and optimum skin health Lessens the appearance of UV damage and pore size

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rezenerated!

1300 660 297 | www.rezenerate.com.au

THE GREAT

Outdoors

Positioned at one of Victoria’s most southern points and 1.5 hours drive from Melbourne is Alba Thermal Springs & Spa - a serene escape from the bustling CBD and home to a menu of enlivening treatments by Vanessa Megan. Hannah Gay visited the otherworldly destination to learn what makes it so special.

A

lba Thermal Springs & Spa stands as Victoria’s newest quintessential hot spot, both literally and figuratively. The retreat is located in Fingal on the Mornington Peninsula, and has been open for around 18 months. Despite its newness and its beauty, visiting Alba felt strangely solitary; as though I was one of only a select few in the country to have heard of its magic. So is its appeal, however - the 15-hectare property means rarely will you find yourself sharing any of Alba’s 31 pools.

The expansive oasis was designed to invite its guests to completely detach from the world, and to engage only with their mind and body. Alba was named winner of the Best Rural Spa award at the 2023 Australian Spa & Wellness Awards, and it’s no wonder. You’re instantly struck by its expanse, like a museum in its greatness. It is impeccably designed, where a colossal spiral staircase features at its entrance, accompanied by the first of many soothing bodies of water. Alba’s maze of concrete walls lead you outdoors to its series of geothermal pools, cold plunge pools and forest pools.

Guests stroll the grounds in white robes, free of devices 102 | WWW.PROFESSIONALBEAUTY.COM.AU

BEAUTY ESCAPE

Photography sourced from Alba Thermal Springs & Spa, Paul-Mcquillan Landscapes and Vanessa Megan.

“WE WANT TO DELIVER CLINICAL RESULTS THROUGH MODALITIES AND TECHNIQUES THAT SURPASS ALL OTHER OPPORTUNITIES ON THE MARKET. WE PROVIDE TREATMENTS THAT OFFER IMMEDIATE RESULTS THAT LEAVE YOUR SKIN LOOKING ITS ABSOLUTE BEST, NATURALLY.” Vanessa Megan Gray Lyndon

and other distracting props. I felt as though I had entered a different universe, where all thoughts, worries and sense of time had dissipated. There’s simply nothing to occupy your mind other than the soothing heat of the water and the clean gray stone that surrounds you.

In addition to a premium restaurant, Tyme, further afield is where you’ll find Alba’s spa.

Alongside a stream room, Vichy shower and massage rooms, guests are spoilt for a choice in over 30 spa services ranging from facials to body and waterbased treatments. A manicure and pedicure suite are also onsite.

To accompany Alba in its grandeur is a suite of products by Vanessa Megan - the Australian nutraceutical skincare brand whose foundations were built off the very wellness ethos Alba embodies. The brand was hand-picked to serve as a skincare partner for some of Alba’s most premium facial offerings.

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BEAUTY ESCAPE

“THIS RANGE OF PRODUCTS HAS BEEN CREATED FOR HORMONALLY-CHALLENGED SKIN, HELPING TO STIMULATE COLLAGEN, REDUCE CREPEY SKIN AND SUPPORTING THE DECLINE OF OESTROGEN WHICH CAUSES AN ARRAY OF SKIN PROBLEMS.” 104 | WWW.PROFESSIONALBEAUTY.COM.AU

your skin that you wouldn’t eat’,” Vanessa Megan founder Vanessa Megan Gray Lyndon told me. “This has been our driving force behind every product we make. Our ethos is to deliver this quality of product achieving results that challenge clinical outcomes.” Seeing great skin as an extension of a healthy body and mind is similarly part and parcel for the brains behind Alba.

For Vanessa, sourcing the right stockists means aligning with partners who are looking to “push the boundaries in beauty.” In 2018, she partnered with the Sydney Dermal Institute where she worked on developing high-performance, natural formulations encompassing native Australian botanicals, natural peptides and colloidal silver, copper and gold. “We want to deliver clinical results through modalities and techniques that surpass all other opportunities on the market. We provide treatments that offer immediate results that leave your skin looking its absolute best, naturally.”

During my visit to Alba, I opted to undergo Vanessa Megan’s signature Fire & Frost treatment: ‘a revolutionary natural alternative to synthetic skin resurfacing therapies’, I’m told. “The aim of this facial is to offer a skin resurfacing treatment with zero downtime,” Vanessa explained. Three core steps are involved: 1) the application of a prebiotic and vitamin C exfoliator, 2) the application of a pure vitamin C, and 3) the use of Cryo Ice Cubes to instantly cool the skin.

“The extreme heat, then extreme cold from our Cryo Ice Cube pods creates a trauma on the skin that increases blood flow and in turn stimulates collagen production. The results: plump, dewy, even skin.”

My skin therapist forewarned me to expect a stinging heat from the vitamin C, yet my pain levels reached little more than a 4-out-

of-10 (a career in trialing facials will do that). Regardless of this, my treatment was nothing short of heavenly. In addition to the powerful facial, I was treated to an extensive body massage, soothing enough to put me to sleep.

As lovely as my skin looked immediately post-treatment, it was in the 24-hours following that its effectiveness really shone through.

The next evening, I noticed myself double-checking my reflection, confused as to whether I’d applied foundation. On few occasions in my life had I seen my skin tone so even and vibrant sans makeup. Typical redness had dissipated and in its place sat pores that were seemingly, somehow, invisible. Post-cleanse, my skin was smooth to the touch; like any signs of life-long wear and tear had gone; a surreal result. Vanessa recommended clients undergo a Fire & Frost treatment weekly for up to six weeks, followed by monthly maintenance facials.

Looking ahead at what’s to come for the brand and their offerings at Alba, Vanessa flagged the recent launch of their 100% natural menopause range, Metamorphosis.

“This range of products has been created for hormonally-challenged skin, helping to stimulate collagen, reduce crepey skin and supporting the decline of oestrogen which causes an array of skin problems.”

Treatment-wise, Alba has also taken on Vanessa Megan’s Sculpt and Lift facial, which incorporates intraoral Buccal message “to give one of the most transformative treatments on the market.”

The all-encompassing experience that is a visit to Alba Springs and treatment with Vanessa Megan would be hard to match. Resting the body can only place the skin in good stead for recovery, reiterating the benefits of pairing the two under one, divinely beautiful holistic roof. ■

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BEAUTY ESCAPE

g n o b a l l i B

THE BEAUTY OF THE

Looking for a wellness retreat that is just a short drive from Sydney but can make you feel like you’re a million miles away from the hustle and bustle? Check out the award-winning Billabong Retreat that allows travelers to connect to nature and nurture their inner peace. By Anita Quade

W

hen looking for a holiday getaway it’s great to know that Sydney has some incredible wellness retreats that can be enjoyed for a day, a weekender or a longer stay.

Enter the Billabong Retreat which has been awarded the ‘Best Health & Wellness Retreat’ and ‘Most Unique Accommodation’ at the NSW Tourism Awards.

This glorious nature immersed bolt hole is just 45 minutes drive from Sydney and caters for those looking to soothe their soul with a program of wellness workshops, spa treatments and wholesome food offerings. It is located in Marayla, North West of Sydney and perched on a stunning 12 acres of Australian bushland that is bought to life by the magical sounds of birdsong and a lively billabong at night.

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“OUR VISION WAS TO CREATE SOMEWHERE WHERE PEOPLE COULD COME AND RECONNECT TO THE NATURE AND LIFE WITHIN THEM AND AROUND THEM. WE RESPECT THE ANCIENT WISDOM AND ARE EXCITED BY THE MODERN SCIENCE.”

It was designed and built by Paul von Bergen who opened the site in 2010 after moving with his wife Tory from their tiny Bondi apartment. He reveals his vision when bringing his wellness dream to life.

“Our vision was to create somewhere where people could come and reconnect to the nature and life within them and around them. We respect the ancient wisdom and are excited by the modern science. We do not promote any religion and are open to all people of any belief or background.

Billabong Retreat is a place to find peace of mind, contentment and discover inner wellness. It is somewhere to rediscover the magic of life and find meaning, connection and purpose. It is a place of heart and kindness.”

Catering for any budget

While you will want to extend your stay here – the drawcard for busy clients is the retreat welcomes groups of up to 52 people for day retreats with many companies option to take staff for team building and who are given access to the whole retreat with customised programs. One of the most popular options to revitalise is the weekend retreat with prices starting at $600 for a shared cabin – so it’s perfect to bring a friend to enjoy the experience.

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FOOD, FOOD – GLORIOUS FOOD

When you hear the word vegan menu, it’s easy to conjure up thoughts of going hungry and feasting on limited produce. This couldn’t be further from the truth as the imaginative dishes are served up in a homely group dining atmosphere. The menu features a rainbow of wholesome goodness that is locally sourced, it is gluten and sugar free and can cater to guests who have allergies.

The food is dished up by passionate chefs including Executive Chef Adam Lord, who says he got the cooking bug from his family. He pays attention to every detail and it’s easy to see he cooks with love. Breakfast options range from eggs and chia porridge, while lunches and dinners include soups, curries and a variety of fresh salads and root vegetables seasoned to perfection! Organic fruit is on offer throughout the day along with afternoon tea snacks such as ginger cake. Without a doubt feasting is one of the most anticipated activities of the day as the scent of slow roasted cuisine wafts through the kitchen.

COSY CABINS

There are 26 private rooms and cabins which range from 50m2 Deluxe cabins perched high on the hilltop for ultimate privacy and relaxation complete with decadent outdoor baths that can cater for up to three guests to the simple, modern ensuite rooms with balconies overlooking the expansive Billabong. For those opting for a share option the oversized single beds are incredibly comfy with a bathroom and every whim is catered for in a modern take on cabin living. Other options include the Treehouse Ensuite which were newly renovated in January 2023 and offer great water views to the Cottage Share Bath offering twin single beds and a share bathroom and conveniently located beside the pool.

GET WITH THE PROGRAM

There are plenty of activities on offer at this retreat and guests are encouraged to do as little or as much as they choose from night time meditation classes to open air yoga classes of a morning catering for all levels overlooking the Billabong.

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here ranging from self care and stress release to living mindfully and tips on how to re-energise your life. It’s as simple as checking out their calendar and choosing a program that resonates with your life and the experience you wish to explore.

ECO FRIENDLY

The ethos here is tread lightly – with the owners honouring a firm commitment to the environment some of their top initiatives centre around reduce, reuse and recycle.

Here are some highlights: • Using recycled telegraph poles for doors & windows • Recycled timber decks • Photovoltaic power • Solar hot water • Rainwater collection • On-site grey water system • Avoid single use packaging • Recycled paper products

THE MAGIC OF NATURE

It’s easy to come to the Billabong Retreat with a wellness goal in mind, even if its switching off from your phone for a day. The breathtaking vista plays home to incredible bird life from laughing kookaburras to the nightly hum of croaking frogs you can feel it’s a special place. Taking an early morning walk around the glassy billabong stills the mind and the breathtaking fresh air soothes the lungs. There is a stunning meditation room that lets the sun filter in with floor-to-ceiling windows and the open air yoga pavilion on the edge of the Billabong provides an unforgettable yoga experience. Days can be spent lounging on the comfy couches catching up on your favourite read, swinging in the hammock or gazing at the fireplace on the balcony in the cooler months. Guests can also indulge in spa treatments ranging from massages and facials to healing Reiki.

Time seems to go incredibly quickly just as you have found your off switch, its time to pack the car for the short trip home. It’s a peace of mind to know that being just a short drive from Sydney local residents have the convenient option to return for a refresh whenever they choose.

For retreat programs and latest deals check out: www.billabongretreat.com.au ■

DIARY

Jane Iredale

CELEBRATES CLEAN BEAUTY WITH 2023 CLEAN BEAUTY REWIND EVENT BEAUTY MEDIA, influencers, makeup artists and stockists recently joined mineral makeup brand, jane iredale for its 2023 Clean Beauty Rewind event.

The US-based mineral makeup brand is popular amongst Australian beauty therapists and makeup artists, and is currently available in over 50 countries.

Jane iredale is distributed by Margifox Distributors in Australia.

The event was hosted at The Rose Room in Fortitude Valley, Brisbane, and led by #Gifted and Wink Models CEO, Taryn Williams.

Focus of the day’s talks rested on the power of clean makeup products to enhance a look.

The event provided an opportunity for the Australian jane iredale team to showcase the brand’s latest product launches and innovations. A new PureMatch Liquid Concealer was unveiled, designed to conceal imperfections and support the skin using botanical oils and other skin-loving ingredients.

Makeup artist, Alice Henderson was also on hand to share her tips and tricks around product application. Guests had the chance to be colourmatched to the new concealer.

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DIARY

INDUSTRY THOUGHT LEADERS TAKE REGIONAL BEAUTY LONG LUNCH TO

Bundaberg FOR THE third time running, the Regional Beauty Long Lunch connected beauty professionals in Australia’s most remote areas.

In 2022, founder of KG Beauty & Modality Practical Training, Karen Geiszler hosted the first Regional Beauty Long Lunch in Tamworth NSW, five hours north of Sydney. This was followed by a second Lunch in Flaxton QLD, which is 30 minutes drive west of The Sunshine Coast.

Karen elected Bundaberg QLD, roughly four-anda-half hours north of Brisbane, to host the Lunch’s third event. It ran on Sunday, November 12 at Rowers on the River Restaurant & Function Centre.

According to the event’s ticketing site, the concept behind the event series “is to support regional therapists with education, connection and conversation.” The intention is said to provide these opportunities to therapists that might not otherwise experience them due to not living in Australia’s major cities.

Six guest speakers attended the Lunch’s Bundaberg event. Speakers included Dr Donna Lee Marcal of Dermatonics, esteemed educator Gay Wardle, industry coach Rebecca Miller, social media strategist Kayla Zigic, and Leone Goldspark of Aduro Australia and Skin Fusion Australia.

Included in the ticket price was a degustation long lunch experience, a gift bag, and entry into lucky door prizes worth over $15,000. One of the major prizes included a 12-month membership to Rebecca Miller’s 1% Code course, alone worth over $10,000.

Two further events are set to run in 2024.

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DIARY

Illawarra Skin Clinic HOSTS WHAT WOMEN WANT EVENT AND FUNDRAISER Skin Correctives hosted an intimate event designed to connect women in the Illawarra region and raise funds for Dress for Success.

What Women Want saw locals convene at Central Hotel in Shellharbour, two hours south of Sydney. The luncheon sought to “connect, uplift and empower” women in the area through emotional and inspirational talks hosted by local business leaders.

Profits from attendee ticket sales went to support Dress for Success NSW & ACT’s Illawarra Styling service – an organisation that offers clothing, styling, and presentation skills to women looking to enter or return to the workforce, attend important life events, or affirm their gender identity.

Guests enjoyed a sumptuous threecourse meal and received a gift bag valued at over $350. A raffle was also drawn, providing attendees the chance to win a share of over $11,000 worth of prizes.

WAVE FM also generously donated a $20,000 advertising package for Dress For Success Illawarra.

Natasha Panetta from Busy Goddess Marketing Co served as a key event collaborator by getting the word out, creating graphics and branding assets. Many of Karen’s business network friends volunteered their time and skills in the name of women supporting women.

For Skin Correctives director and event host Karen Meiring de Gonzalez, the event was not just about fundraising; it was about creating a sense of community, forging connections, and leaving a lasting impact on the lives of local women.

What Women Want generated a profit of $10,603.61 which will go toward supporting 53 local female Dress for Success candidates.

“The connections made, the funds raised, and the impact created are shining examples of what can be achieved when individuals come together with a shared vision,” event organisers shared in a press statement.

Plans for the next What Women Want event are already underway.

Follow @skincorrectives on Instagram for updates.

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Vale Bernard Mas 1939 – 2023

A pioneer of our modern professional cosmetics industry. Creator of the modern Sothys company, distributed exclusively in professional beauty clinics & spas in 130 countries worldwide today.

Bernard Mas was my friend and mentor for 43 years, from the time I commenced the Sothys Australian agency in 1981. It was much more than a commercial relationship as we became interwoven within his family network, which now include his two son’s families in generational ownership of Sothys. This is the nature of French family owned businesses, a concept totally impossible in the hard impersonal reality of most large cosmetic corporations today.

Bernard Mas’ family bought Sothys in 1966, on the retirement of Dr Hotz, a Bio-Medical scientist, who started Sothys (pronounced So-tis) in 1946 working out of a small boutique in the prestigious rue du Faubourg Saint-Honoré, in central Paris.

Dr Hotz was a keen Egyptologist and named his professional skin treatment range after the ancient Greco-Egyptian star of beauty & healing, Sot-(h)is. [Otherwise named Sopdet, the ancient Egyptian name of the star Sirius and its later personification as the Egyptian goddess Isis].

Bernard Mas was a philosopher. Everything he did was through the inspiration of deep thought … creative thinking inspired by his love of classical ancient Greek philosophy. He was certainly a ‘humanist’ by nature and character.

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Bernard attended the Sorbonne (university) in Paris graduating in business studies and philosophy, both of which rounded off his deep sense of ethics in business, melding well with his Libran sensibilities towards upholding high principles in everything he did. He was a moral man of great ethical fortitude who was able to see both sides of a situation or dispute and make the appropriate and decisive decision. A rare person in this.

Bernard later devised a term to describe our intuitive connection in relationships.

He named this the “Fil de Vie”… the Thread of Life. This invisible thread is the phenomena that draws certain people together throughout life. In familial terms it could be from grandmother to daughter to granddaughter in passing down behaviour or manners, or a skincare routine of personal care.

In general, it’s the invisible thread that ties certain people and friendships together... but it doesn’t connect everyone… it’s an inexplicable bond between certain people, it’s intuitive, it’s a connective character that attracts human to human.

There is certainly a link bonding together those who understand the nature of Sothys, the line of trust, the continuity, and the integrity.

Within a decade of Bernard Mas taking over the Sothys company, he initiated his

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plan to base Sothys on a deeper scientific foundation. He appointed a young physicist to head up a new Sothys Applied Science division … physics being the foundation stone of science, as philosophy is the cornerstone of our humanity.

Dr Claude Richard was a nuclear physicist who came to Sothys from, literally being, a rocket scientist with France’s Ariane space programme. Sothys skincare soon became state-of-theart formulations.

Today, Sothys has developed a compact with ‘nature and science’ through Original Molecular (scientific) Research into organically cultivated botanical.

In the 57 years since 1966, Bernard Mas grew the Sothys company from the original singular (1946) beauty Institute in Paris, to being owner in control of every aspect of its extensive operation today. This is, from original scientific research on plants grown in its own Organic Beauty Garden (in the pristine Haut-Dordogne in central France) to the next phase of ‘applied science’ product formulation development, to its own manufacturing of all its products, to its very efficient Logistics operations facilities around the world to 130 countries.

Sothys employs over 600 people within its diverse company operations, including 30 scientists.

One person’s inspired vision, strong will and determination, achieved all this within one lifetime … a testament to Bernard Mas’ creative philosophical mind and determination to build something unique.

Recently Sothys opened its refurbished and expanded Paris institute (L’Institut SOTHYS) in the same rue de Faubourg Saint-Honoré, which has been acclaimed in the French media as the finest and most elegant beauty clinic establishment in Paris.

I remember Bernard saying to me, nearly 20 years ago, “I have just bought a forest today! It will be my gift of nature to my sons. It will be their inheritance to take care of and pass on in turn to their children”. He had just bought 44 hectares (110 acres) of pristine forest in the Haut Dordogne, in the high country of central France.

Having a restlessly creative mind, Bernard imagined that this could be the opportunity to share his love of nature with others also …. and thus, he dreamed into existence the Les Jardins Sothys,

the Sothys Organic Beauty Garden. His aim: to remind humans of their inseparable connection to nature and the universe.

This is a unique personal message given to all with the sensitivity to understand our human dilemma of disconnect from nature in today’s environmentally destructive world.

The organic garden is also a botanical research station in collaboration with the University of Limoges’ Green Science unit where plants are studied in search of ‘original molecules’ to form active ingredients in future Sothys skincare formulas. This line of scientific research is unique in professional skincare cosmetics.

Bernard Mas was a personal friend of several past French presidents, and held several orders (levels) of France’s highest recognition of service to country, the French Legion of Honour. He was an elegant man of culture with impeccable manners and good judgment, who understood women discreetly and sensitively. He made a lifetime commitment to assisting women’s self esteem and aspirational achievement through his personalised stamp on Sothys’ character.

Through Sothys, Bernard Mas was a philanthropist and supporter of many charities as well as benefactor to social and cultural organisations. He personally helped many people in difficult financial circumstances. There seemed no limit to his deep sense of humanitarian commitment as well as being an active nature protection environmentalist.

Bernard was a rare person, although many of his great qualities continue in his sons Christian and Frederic, rounded by their wonderful mother Eike, the life-long friend and wife of Bernard.

Bernard’s sons, Christian and Frederic, who both speak 3 to 4 languages, had taken over the reins of running the company from around 15+ years ago, so Bernard’s passing will have no negative implications on the company’s immediate and medium term future. Both Christian and Frederic look toward steering the next generation of the family to take over from them. Frederic’s daughters are receiving a wide educational journey, attending Oxford University recently, and both speaking 4 to 5 languages.

Christian’s young son is a carbon copy of Bernard … the company is in good hands.

I will miss him deeply, but am forever grateful that we had the wonderful fortune to have known him as our friend.

Jeffrey Daley, agent for Sothys in Australia since 1981.

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AD INDEX ABIC 61 Biz Cover 57 Cosmoprof 78, 79 derma aesthetics 4, 5, 43 DERMA energy 21 Dermalogica 41 Dermatonics 53 DMK 81 Dr Spiller 115 elleebana 45 INSKIN 39 Kitomba 83 Lycon 47 Natural Look 12, 13, 89 Organic Spa 8, 9 Payot 6, 7 Rezenerate 101 Simka 116 SKINGEN 19 Sothys 10, 11, 112, 113 Sunless 51 Synergie Skin 2, 3 Timely 87 VAGHEGGI PHYTOCOSMETICI 97 Victoria Curtis 49

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