National Liquor News July 2020

AUSTRALIA’S LEADING LIQUOR INDUSTRY MAGAZINE

July doesn’t have to be so dry.

Heineken 0.0 Alcohol free

vol. 39 no. 6 - July 2020

VEGAN FRIENDLY u NO ADDED SULFITES PRESERVATIVE FREE

THE WORLD’S MOST AWARDED

ORGANIC WINERY

Distributed by Wa r bu r n Es t a t e . F o r a ll e n qu ire s ple a s e c o nt a c t

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Editor’s note

WE ENCOURAGE RESPONSIBLE DRINKING

Editor’s note

Get the facts DrinkWise.org.au

Welcome to the July issue of National Liquor

service, which had liquor retailers up in arms. But

News. This month marks a new chapter for

just as the July issue was ready to be sent to print,

Retail Drinks Australia as founding CEO, Julie

CUB announced that it would be scrapping those

Ryan steps down. Over the past two years, Ryan

plans, which you can read on page 8.

has lead the organisation through its formative

In this issue we take a look at three trending

stages to become the premier industry association

categories, including the Barossa wine region,

representing the interests of all Australian

North American whiskey and premium mixers –

packaged liquor retailers. You can read her latest

you can read these beginning on page 24.

contribution to National Liquor News on page 20,

And this month, our wine panel tasted the

where she reflects on the successes of her time at

sweetheart of Australian wine, Shiraz – and the

Retail Drinks.

results speak for themselves, with most wines

Also in this issue, we hear from Retail Drinks’ new Acting CEO, Michael Waters, as he officially

achieving silver and gold medals. Turn to page 38 to find out which wines scored the highest.

commences in the role. Waters is no stranger to

Lastly, we’d like to give a big welcome to our

the liquor retail industry, having previously served

new designer, Alyssa Coundouris who will step

as the Executive Director of the Liquor Stores

in while Kea Thorburn is away on maternity leave.

Association of NSW and ACT, and has been with

As always, keep your feedback coming through

the association in various capacities for 11 years.

to me at djackson@intermedia.com.au. This is

The hot topic over the last month has been

your industry magazine and we are here for you.

Carlton & United Breweries (CUB) and it’s direct to consumer selling ventures. National

Deborah Jackson, Managing Editor

Liquor News revealed that CUB was considering

02 8586 6206

launching a direct monthly beer subscription

djackson@intermedia.com.au

Top Reads 16 Domaine Bousquet enters Australia

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24 Exploring the Barossa

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32 North American Whiskey

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4 | National Liquor News

Managing Editor: Deborah Jackson djackson@intermedia.com.au Journalist: Brydie Allen ballen@intermedia.com.au General Manager Sales – Liquor & Hospitality Group: Shane T. Williams stwilliams@intermedia.com.au Group Art Director – Liquor and Hospitality: Kea Thorburn kthorburn@intermedia.com.au Graphic Design: Alyssa Coundouris alyssac@intermedia.com.au Production Manager: Jacqui Cooper jacqui@intermedia.com.au Subscription Rates 1yr (11 issues) for $70.00 (inc GST) 2yrs (22 issues)for $112.00 (inc GST) – Saving 20% 3yrs (33 issues) for $147.00 (inc GST) – Saving 30% To subscribe and to view other overseas rates visit www.intermedia.com.au or Call: 1800 651 422 (Mon – Fri 8:30-5pm AEST) Email: subscriptions@intermedia.com.au

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Contents July 2020

Regulars

Wine

8 The latest liquor industry

16 Domaine Bousquet: Joins

news for retailers around Australia

Warburn Estate’s portfolio 22 Wine Australia: Australians

14 Marketplace: Connecting

favouring local wines

brands with liquor retailers

24 The Barossa: Brydie

18 IRI: This month IRI explores

Allen explores the famous

the rise of seltzer

Retail Focused 10 Independent Liquor Group 17 Retailer Profile: Adam Bellamy, Platinum Liquor 19 Retail Drinks Australia:

Australian region 38 Wine Tasting Review: Stunning Shiraz

Beer 12 Cover Story: Heineken 0.0 23 Independent Brewers

Acting CEO Michael

Association: Indie Beer

Waters takes over

Day brought forward

20 Retail Drinks Australia: Final word from outgoing CEO Julie Ryan 21 ABA: A time for cautious optimism 42 Strikeforce: Managing retail real estate

6 | National Liquor News

36 Beer Tasting Review

Spirits 28 Premium Mixers: Why mixer quality matters 32 North American Whiskey: A category going from strength to strength

WHAT WHISKY’S BEEN WAITING FOR If you’re a staunch purist who believes whisky should never be mixed with anything but water, then turn the page.

At Fever-Tree, we believe it can be mixed with more.

That’s why we created a range of the finest quality Fever-Tree Ginger Ales.

Mixers blended with naturally sourced gingers from around the world, each crafted to enhance the complex flavours within different styles of whisky.

Creating simple, refreshing ways to enjoy your favourite whisky.

For more information please contact your local SouthTrade Sales Representative or Head Office on (02) 8080 9150

News The latest liquor industry

For retailers around the country

COVID-19 to cost global beer market US$55.4bn GlobalData, a leading data and analytics company, has said the global beer and cider market will recover to 2019 value of US$620.4bn in 2022, which represents a difference of US$55.4bn against its previous value for the market in 2022.

Despite this and the initial scare for the beer and cider market, the company says that things could have been a lot worse.

Consumer Analyst Aaron Bryson said: “The substantial shrinkage is a reflection of the damage caused by a non-existent foodservice channel throughout much of the year. In contrast, consumer confidence, which was initially decimated but rebounded relatively quickly, saw consumers retreating to the comfort of their own home

CUB rules out direct to consumer beer subscription

with their favourite brands of beer and cider, as opposed to at the

Carlton & United Breweries (CUB) has listened to the

respondents still expect the situation to get worse. But despite this,

feedback of its customers and consumers and has

consumers purchasing habits have largely been maintained, with

scrapped its plans for a new direct to consumer beer

both beer and cider showing similar data trends.

subscription service.

Last month, National Liquor News revealed that CUB

local pub.”

A GlobalData consumer survey found that 43 per cent of global

Bryson added: “The original concern displayed at the beginning of the outbreak had limited longer impacts upon beer and cider

was reviewing whether it should offer a direct beer

sales. A key reason being that at home drinking is part of a routine

subscription service to consumers – and this had liquor

for certain consumer cohorts in which they derive both pleasure

retailers up in arms.

and comfort. Something which most people have been looking for

The monthly subscription service was described by CUB in an email to consumers as: “A convenient way for

since the outbreak.”

GlobalData also said that while the outlook for the beer

our most loyal drinkers to have their favourite CUB brands

industry is expected to lag behind pre-COVID-19 expectations, the

delivered free every month at a locked in price.

immediate fallout, which posed a challenging landscape for big

“You’ll also get access to exclusive member benefits –

and small players alike, has largely leveled out. Consumers have

merch, brewery tours and some great brand experiences.

shown a preference to fall back on familiar brands which they

Plus, you’ll have the flexibility to trial different products

derive enjoyment from, with a willingness to pay a premium price,

across our portfolio, order more or less each month, and

instead of switching to cheaper alternatives.

rollover any unused credit.”

But a CUB spokesperson has now confirmed to National Liquor News that after months of consideration, and after taking on board feedback from consumers, customers and the market, it has been decided to not move forward with those plans.

The spokesperson said: “We always review business opportunities and ways to sell our products, but a direct to consumer subscription model was not right for CUB or our consumers.

“We’ve taken the time to listen to the market and following a detailed review, we are confident that we’ve made the right decision.”

8 | National Liquor News

News

Melbourne International Beverage Competition rescheduled The seventh annual Melbourne International Beverage Competition (MIBC) has been rescheduled to Sunday 30 August and will be held at the RACV Ballroom in central Melbourne. It’s part of the International Beverage Competitions that take place annually across four continents with events in New York, Berlin, Hong Kong and Melbourne.

Known as the place ‘where the trade decides,’ judging at the competition is undertaken by real trade buyers, who assess each wine, beer and spirit by its category and price.

The panel is made up of liquor buyers, importers, distributors,

A line-up of spirits being judged at the 2019 competition

retailers, sommeliers and purchasing managers, who judge alcoholic beverages for a living, giving the most accurate results from a trade perspective.

existing products alike to a community of buyers, with a true

The Melbourne International Beverage Competition

blind tasting experience.

features three separate competitions combined – in wine,

Results will be showcased to both trade and consumer

beer and spirits. These competitions receive entries in more

audiences, and winners will be promoted at tasting events for

than 50 categories from over 10 countries, and in 2019,

no extra charge.

there were more than 1000 entries across them. It’s a unique opportunity for producers and suppliers to showcase new and

To enter or find out more about how to get involved, head to www.melbourneinternationalbeveragecompetition.com.

Woolworths to delay EDG separation Woolworths Group CEO Brad Banducci has said that because of continued uncertainty around

in Q4 to date, with the exception of Hotels

when lockdown restrictions will be eased across

where venues were closed until the end of May

Australia, Woolworths is delaying its planned

and have just begun to enter different stages

separation of Endeavour Group.

of reopening. In Australian Food and Endeavour

Speaking at a Woolworths Group trading

following a more subdued April impacted by

starting to reopen, he expects ALH to continue

unusual trading patterns around Easter and

to be a loss-making business until full service

Anzac Day.”

He added: “Given the continued uncertainty

However due to the COVID lockdown to be $160m-$170m, significantly down on last

that the Endeavour Group separation can take

year’s $355m. currently expects to report EBIT of $3.2bn-

separation of the business at the appropriate

$3.25bn, FY19 Group EBIT was $3.29bn on a

time as we believe it remains value-increasive

53-week basis.

The update also revealed the group’s trading outside of the hotels business has been strong.

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For the financial year 2020, the Group

2021. However we remain committed to the

for shareholders.”

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Banducci revealed that Hotels EBIT is expected

around when this may be, it appears unlikely place before the second half of calendar year

➤

Drinks, sales growth improved in May and June

update, Banducci said that while venues are

has resumed.

More newsletter reads

Banducci said: “Trading has remained strong

All numbers are still subject to year-end finalisation, auditor review and Board approval, with full year results scheduled for 27 August.

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etailers react to R Amazon Australia’s new liquor store T he next chapter for Kollaras & Co UB considering C new direct to consumer model L iquor Barons shares its Vision 2020 T he Lost Vintage rises from the smoke

Sign up to our fortnightly Newsletter by going to this URL: www.theshout.com.au/ subscribe-to-nln/

July 2020 | 9

News

Independent Liquor Group rallies for new members National Liquor News Editor Deborah Jackson caught up for an exclusive chat with Paul Esposito, the CEO of Independent Liquor Group (ILG).

In our exclusive chat with Paul Esposito, the CEO of Independent Liquor Group (ILG), Esposito highlights the benefits of being a part of a memberowned cooperative. He also opens the door to new members as the group sets its sights on a “massive recruitment drive”.

Esposito explains some of the focus areas for ILG for the remainder of 2020 along with what he says is the key benefit of being a part of a membership based cooperative, and that is that all funds go back to the members.

“At ILG we’re looking at what we can do to future proof, and by recruiting more and more members that’s going to give our independent retailers longevity.

So that’s what our focus is going to be, inviting as many people as we possibly can to join ILG.” He explains, “With scale there are benefits”.

And speaking of scale, National Liquor News asked about ILG’s expansion into Victoria and also

ILG launched a new digital platform during the COVID-19 lockdown and it has been designed specifically in a way that will best champion its membership base of independent operators.

the progression of the rollout of its premium banner,

“We’re Independent Liquor Group and we’re a

Fleet Street. And Esposito revealed exclusively to NLN

collective of independent members so we didn’t want

that Fleet Street was set to open its first stores outside

to hijack or ambush that platform. We wanted to work

of NSW.

with the members and wanted them to basically own

“The Fleet Street launch has been good and we’ve had a lot of excitement and we’ve got some stores in Queensland that are looking to come on board.

the platform as well,” says Esposito.

“It gives them the ability to trade locally. I don’t want to be putting promotional programs through for

“Obviously with COVID things slowed down but

someone in North Queensland where we don’t have

we’re now starting to walk through that. We’ve got

the understanding of what’s happening there locally.

a few members that will be joining the Fleet Street

It effectively gives them the autonomy to react and

family over the next four to six weeks.

to operate. To give them the ability to work out with

“With Victoria, once again COVID has played a role and things slowed down, but we’ve got nine solid members in Victoria who are enjoying the benefits of being a part of a cooperative.

“Expanding Fleet Street and Victoria and also recruitment, along with our digital platform, those are the things that we are focusing on.”

10 | National Liquor News

suppliers whether they’d like to push products through their platform.

“So we worked with the POS suppliers and the whole idea was to give them the opportunity to work with autonomy, independently in their regions.

“We’re hoping to have a large chunk of our membership online this side of Christmas.”

■

“Expanding Fleet Street and Victoria and also recruitment, along with our digital platform, those are the things that we are focusing on.”

– Paul Esposito, CEO, Independent Liquor Group

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Cover Story

July doesn’t have to be so dry with Heineken 0.0 The non-alcoholic beer segment has seen incredible growth over the past 12 months. And with July being a month where a number of drinkers choose to abstain from alcohol, Heineken 0.0 is seizing the opportunity to drive brand awareness.

Did you know?

• Heineken 0.0 is the first true global alcohol-free beer brand.

• Heineken 0.0 is now sold in 58 countries around the world.

• Over 1.5 million legal drinking age people have tried Heineken 0.0.

The non-alcoholic beer segment has enjoyed growth in recent years, with significant impetus coming from the health conscious and the millennial segment of the population.

As National Liquor News reported back in March, the value of the global nonalcoholic beer market is projected to grow at a positive compound annual growth rate of seven per cent (according to a report by Fact.MR).

Newer variants and launches of nonalcoholic beer drinks are expected to drive a growth that will see the global market reach a valuation of more than US$28 billion (AU$41 billion) by the end of the forecast period (2019-2027).

One brand that has enjoyed particular success since launching in Australia in late 2018 is Heineken 0.0.

Heineken 0.0 is the first alcohol-free beer to be launched under the global brand, and since its launch it has quickly gained popularity with Aussie drinkers and was even named the winner of the inaugural

“Heineken 0.0 in particular continues to go from strength to strength, enjoying consistent growth since launch, and being part of the trusted Heineken Trademark makes it an easy choice for beer drinkers looking to enjoy a great tasting beer, but without the alcohol.”

– Malcom Eadie, Brand Director Craft and Premium, Lion

Non-Alcoholic Drinks category at the 2019 Australian Liquor Industry Awards (ALIA).

“Heineken 0.0 in particular continues

Brand Director Craft and Premium at

to go from strength to strength, enjoying

Lion Malcolm Eadie, told National Liquor

consistent growth since launch, and being

In Australia, over the last 12 months the

News that Australia has really embraced the

part of the trusted Heineken Trademark

alcohol-free beer segment has grown by 185

category and in particular Heineken 0.0 for

makes it an easy choice for beer drinkers

per cent (IRI MAT April 2020), so there is

its great taste.

looking to enjoy a great tasting beer, but

no denying that it is a category that liquor

without the alcohol.”

retailers should be paying attention to.

“Australia has followed the lead of

awareness with the tag line: “July doesn’t have to be so dry with Heineken 0.0.”

other countries where alcohol-free beer

As we head into July, a month where

Eadie sums it up best, saying: “Australians

has exploded as a category, and we’re now

we typically see a number of Australian

love a beer but don’t always want the alcohol

starting to seeing many people embrace it as a

drinkers deciding to abstain from alcohol,

that comes with it. With Heineken 0.0, now

go-to beverage for a wide range of occasions.

the team at Heineken will be driving brand

you can.”

12 | National Liquor News

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Marketplace Connecting brands and retailers d’Arenberg launches ‘The Organic’ range Organic and biodynamic practices have been central to winemaking and viticulture at d’Arengberg for a long time, and now, they affirm this commitment to sustainable practice with the launch of ‘The Organic’ range.

The range launches with a rosé, to be followed by a Chardonnay and Shiraz, all with certified organic and biodynamic status from the National Association for Sustainable Agriculture, Australia, featured on the label.

Chief Winemaker Chester Osbourne said: “We’ve

Two new products from Matso’s Brewery Matso’s Brewery launches two new products this month, with Hard

been practicing organics at d’Arenberg for many

Berry with Lime and Hard Melon with Mint joining Ginger Beer,

decades without being certified, and we started trialing

Mango Beer and Hard Lemon.

biodynamics in the early 2000s, adopting them in the

The releases come following the success of Matso’s Hard Lemon

last decade. In 2018 we obtained the winery certification

last year, as well as the continued prominence of trends about

for organic and biodynamic, hence the inclusion on the

‘better for you’ products with lower sugar, lower calories and less

labels now.

synthetic ingredients. The new tropical inspired flavours are aimed at

“Organic and biodynamic winemaking sees higher quality wines, partly due to the lack of fertiliser, as

helping consumers ‘escape the ordinary’ with their refreshing tastes.

James Purcell from Matso’s Brewery said: “Long hot tropical days

well as other vineyard practices such as no use of

in Broome, our spiritual home, have always had an influence on

glyphosate or other herbicides. Biodynamics increases

what we like to create. Matso’s is all about ‘escaping the ordinary’,

the complexity of the wine, with a creamier fuller flavour

so we’re always trying new and interesting ways to be refreshing.

developing, as well as greater length.”

First in The Organics range, Stephanie The Gnome With Rose Coloured Glasses, is available now at RRP $25 a bottle.

“Inspired by a home style lemonade, we brew this using traditional techniques for a naturally delicious, low sugar alternative with half the sugar of leading premix drinks.

“We know many Australians are watching their sugar intake, but Aussies don’t want to sacrifice flavour and deliciousness while they’re enjoying themselves either.”

The new naturally brewed products are made with real fruit, with no artificial flavours or preservatives and are vegan friendly. At 4.6 per cent ABV in a 330ml bottle, the sparkling drinks are tipped as the perfect followers to Matso’s Hard Lemon, great for a range of drinkers and occasions.

Orders and samples are available now through your Good Drinks representative or from Good Drinks HQ at 08 9314 0000 or hello@ gooddrinks.com.au. The official launch day to the public is 23 July.

Did you know?

14 | National Liquor News

Matso’s Hard Lemon was the most successful product launch ever for the brewery.

A new wine for Parkinson’s research

Watch this space!

Marty Edwards, Adelaide Hills vigneron and former elite Clearance Diver in the Navy, was diagnosed with Parkinson’s Disease in 2012 when his daughter was three months old.

Pepperjack Winemaker Richard Mattner said he also wants to expand the white portfolio further soon.

Being diagnosed with a movement-affecting disorder was devastating.

But the discipline, attention to detail and passion that he’d learnt through his career

Three new wines from Pepperjack

drove the idea and creation of Silver Lining

Treasury Wine Estates (TWE) has announced a first for the

Wines, a label with a life changing mission.

Pepperjack brand, with the release of three new varietals –

“By focussing on what I know best and

Malbec, Sangiovese and Chardonnay.

what I need to retain my health, creating a

Before the announcement, the Pepperjack portfolio largely

brand from pristine fruit sourced from elite

celebrated the qualities of the Barossa region. However, the

parcels in the Adelaide Hills and donating

winemaking team had a desire to build on this to become

proceeds to Parkinson’s Research is not only

more dynamic and innovative, to meet the changing needs of

achieving a personal goal, it’s helping others

consumers and occasions.

who are on this journey,” Edwards said.

In another first for the brand, Pepperjack has sourced

The brand launches with two varietals;

international grapes for the Malbec, which they say make it a

a Sauvignon Blanc and a Chardonnay, with

true standout. Winemaker, Richard Mattner, even travelled to

a Shiraz to follow next year. All three are

Mendoza, Argentina personally to source the right grapes for

created with fruit from the 2020 vintage.

the Pepperjack style.

“The diversity of the Adelaide Hills and

“The Pepperjack philosophy is to create wines that are

the key varieties that are defined by altitude,

synonymous with the regions that they are from. Therefore as

latitude and ancient soils are what I have

we expand beyond Shiraz and Cabernet Sauvignon, there was

grown up with and learnt to understand inside

a need to expand our sourcing from beyond the Barossa.

and out. These wines reflect the unique set of

“This is a really exciting time for Pepperjack as we evolve

environmental influences experienced each

to meet the ever-changing needs of consumers and occasions

season – a sense of place,” said Edwards.

– especially the demand for lighter-bodied, more refreshing

Silver Lining Wines retail between

varietals as we head into the warmer months.” Alongside the

$25 and $35 a bottle and are available via

recently launched Pepperjack Grenache, all three wines are

www.silverliningwine.com.au.

available nationally from TWE.

Squealing Pig releases Pinot Noir Gin TWE has released a Pinot Noir Gin from

to longtime loyalists and new consumers alike.

Squealing Pig, following the success of the Rosé

Having experienced double-digit growth since

Gin last year. Infused with 12 botanicals and

launching in 2010 Squealing Pig continues to

Squealing Pig’s Pinot Noir, it will be exclusively

help drive extensive growth within the wine

available to consumers in Australia from July.

category and we’re proud to expand our

TWE ANZ Marketing & Category Director Ben Culligan said: “Squealing Pig is renowned

current offering.”

The Squealing Pig Pinot Noir Gin is now

for its approach to demystifying the wine

available to order from TWE, in a 700ml bottle

category and crafting products that appeal

with a RRP of $55.

July 2020 | 15

New Release

Warburn Estate brings Domaine Bousquet to Australia Domaine Bousquet is the most awarded organic winery in the world and offers new opportunities for Warburn Estate.

Warburn Estate is diversifying its portfolio with the addition of

It produces four million litres per year, exports 95 per cent of its

Domaine Bousquet, an award winning range of organic wines from

volume to more than 50 countries, and is a leader in organic wine.

Mendoza, Argentina.

Consumers are moving towards living healthier and more sustainable lives, and because of this it’s no surprise that we’re seeing a greater demand for vegan and organic wines.

The 600 acre vineyards are located mainly in Tupungato, Gualtallary, Uco Valley – a region known for the exceptional quality of its reds and in particular, Malbec.

The vines are located at the foothills of the Andes Mountains,

Research conducted by IWSR and commissioned by Millésime

at an altitude of 4000 feet above sea level and are mostly hand

Bio, a trade show dedicated to organic wine, found that a total of

harvested, which helps to maintain the integrity of Domaine

one billion bottles of organic wine are expected to be consumed in

Bousquet’s organic certification.

2023 – that’s a growth of 34 per cent from the 729 million bottles consumed in 2018.

The Domaine Bousquet wine ranges that are now available in Australia through Warburn Estate are: Virgen (Malbec, Red Blend,

In 2018, organic wine accounted for 2.6 per cent of global wine

Cabernet Sauvignon); Cameleon (Malbec, Merlot, Cabernet

consumption, and this is expected to rise to 3.5 per cent by 2023. In

Sauvignon); and Cameleon Signature (Malbec, Cabernet Sauvignon).

2013, it represented just 1.5 per cent.

With expected category growth like that, it’s no surprise that after

And according the Warburn’s Executive Director Sales & Marketing, Francis Fusca: “They taste bloody awesome.”

just three weeks in market through Warburn Estate, the first container

“Warburn has never been known for wines that retail for more

of Domaine Bousquet wines to land in Australia had already sold

than $15, so for us it’s exciting to be able to go out to retailers and

out – but it’s ok, there are two more containers already on their way.

say, this is what we’ve got now.

“We are trying to diversify our business and we honestly believe

What’s so special about Domaine Bousquet?

that we needed something different to what we produce on a daily

The Bousquet family has four generations of history in winemaking.

basis. So being offered an organic range – and they are the most

They hail from the South of France, but when third generation

awarded organic winery in the world – that was a real selling point

winemaker Jean Bousquet took a vacation to Argentina in 1990,

for us,” says Fusca.

it was love at first sight – he had discovered his dream terroir to nurture organically-grown wines.

Today, Domaine Bousquet is run by Jean Bousquet’s daughter, Anne and her husband Labid Al Ameri.

16 | National Liquor News

“The reception we’ve received from retailers has been incredible.

Retailers are always looking for something new and especially unique, vegan friendly wine – it just ticks all of the boxes for us and it complements our range.”

■

Retailer Profile

Four generations of liquor retail Platinum Liquor’s Adam Bellamy tells Brydie Allen what’s kept him and his family in liquor retail for four generations.

An old picture of the Bellamy family from the vault

Quick fire questions First industry job: Here!

To be a fourth generation liquor retailer

“When I first started to pay attention

is no small feat, but that’s life for Adam

to retail in the early to mid 2000s, there

Bellamy of Platinum Liquor in Sydney.

was the ever famous wine glut, and it was

Favourite drink: Beer Favourite iso activity: Cooking Best holiday destination: Italy

The first generation harks back to Italy,

all about cleans. Everything was clean

where Bellamy’s great grandfather was a

skins, it was the big thing… but it kind of

you’ve set it aside for those experiences,”

merchant of wine, grain, stock and ‘a little

lowered the bar and that’s when you start

Bellamy explained.

bit of everything’. Then in the late fifties, his

to see the crazy ‘bottle of wine for $1.69,’

“I think most people have remembered,

grandparents immigrated to Australia and

just crazy valuations of wine that changed

when COVID-19 started, to understand

saw the liquor industry as a good avenue to

some people’s perceptions of what they were

how valuable their local liquor store is

grow from, becoming the second generation

willing to pay for a bottle.

for sure… we’re fortunate enough to be

of family retailers. Bellamy’s parents, the

“Wine and beer have now gone either

considered essential, which I think is really

third generation, met through having liquor

crazy ultra premium or keep running along

cool, and it’s made people think oh, I took

stores, until finally the fourth generation

that base line. I wouldn’t say it’s gotten lower,

that store for granted. But we’re here for

became Bellamy and his brother, who now

but we do sell plenty of $5 wine.

those people.”

own two outlets in North Strathfield and Bellevue Hill.

A lot has changed over the years throughout the family’s time as retailers

“But everyone’s version of how things have

These human connections are what

changed will be different, depending on how

Bellamy refers to as a reason for his family

far back you go. My uncle jokes that Heineken

remaining in the industry for so long as

used to be considered super exotic.”

independent retailers.

in Australia. Beyond customer tastes and

Another thing that Bellamy and his family

“There’s a huge amount of joy in someone

behaviours, Bellamy describes how offerings

have noticed over the years is the changing

telling you what they think they want, and

and perceptions about different categories

priorities for where customers want to spend

you really hitting the bullseye. There’s a good

have changed over time.

their disposable income. It became even

amount of reward in that… and it’s a point

more evident as the COVID-19 pandemic

of difference. Hand on heart I think we’re

hit, changing spending patterns again.

the only store in the near vicinity, that if

“It’s kind of weird because it’s changed so much but stayed so similar. I’ve been seeing things change at the store since I was quite

“We’ve found that there’s an amount

young, and my dad would talk about the

of money that liquor stores might not see

you came in, we’d be able to help you with

days where you literally had Moselle and

anymore, and it’s that money that is being

“There’s a mix of being passionate about

Claret, those were the two options for wine,

put aside for experiences, especially in places

what you do, and feeling like you can win

by the flagon. We’ve gone from that to the

like Sydney. If you’re going to go to a nice

people over with your suggestions, charisma

kaleidoscope landscape that we have now,”

restaurant or a brewery, you don’t usually

or style… all those things that make up

Bellamy said.

come to me and spend money because

interactions with people.”

specifics,” Bellamy said.

■

July 2020 | 17

IRI

Leveraging the seltzer opportunity There is no denying that hard seltzers are making a lot of noise in the liquor industry, writes Delphine Lambert, Liquor Senior Associate Consultant, IRI. Whether we refer to it as ‘hard seltzer’, ‘hard seltzers’,

From an Australian perspective, the seltzers market

‘seltzer’, ‘aqua spritz’ or ‘spiked seltzer’, this RTD-like

is still very much in a nascent phase. Lion was the first

alcoholic and flavoured sparkling water is making

mover with Quincy in October last year, generating

a lot of noise in the liquor industry at the moment.

approximately $1.6m in MAT to 03/05/20. Coles Liquor

After becoming the leading growth segment in the

has launched its private label range Somma and some

US, hard seltzers are now arriving (en masse) to the

other brands like Actual, Hint and Good Tides have

UK and Australia.

entered the market as well. However, the biggest local

Seltzers now encompass a broad range of production

launch will almost certainly be White Claw. Under a

methods. Some are sparkling water blended with

deal with Mark Anthony Brands International, Lion

vodka; others are brewed (the alcohol comes from

will import, market and exclusively distribute White

fermented grains like rice), while others still are

Claw in Australia from October this year. White Claw

produced from fermented cane sugar. The common

was also recently launched in the UK, with the Natural

attribute is the ubiquity of ‘better-for-you’ claims: low

Lime, Raspberry and Black Cherry flavours selling for

or no sugar and artificial sweeteners or preservatives,

£2.50 per 330ml can in some of the major retailers.

gluten free, low or zero calories and carbohydrates, as

Hard seltzers are not a fad in the US with

well as being infused with natural flavours. Like canned

longitudinal sales data clearly highlighting the

wine, gin and tonic and vodka soda RTDs, seltzers

enduring appeal of the format compared to other

deliver versatile convenience. They have a clean label,

fads like root beer. But will the Australian liquor

refreshing flavours and are mostly available in cans.

industry capitalise on this huge trend and give its

In the US, hard seltzers exist within the beer

own definition to this booming category? With

category, sitting in the flavoured malt beverages (FMB)

IRI’s comprehensive retail liquor coverage of the

segment. In 2019, nine of the top 15 new beer brands

US market, we are well placed to assist Australian

in America derived from the FMB segment. Most were

retailers and suppliers in deriving key learnings to

seltzers. The largest and fastest growing hard seltzers

leverage the seltzers opportunity or implementing

brand in the US, White Claw, saw its variety pack

defence strategies to prevent seltzers impinging on

become the 12th largest beer sub-brand in 2019 (MAT

the sales of established Australian icons. If you want

to 05/01/2020). The variety pack recorded 302.3 per

to learn more about the trends and opportunities in

cent growth during this time period and now ranks

this new segment, including a newly created report

alongside beer behemoths Bud Light, Michelob Ultra

with global and local perspectives, please contact

Light, Modelo Especial and Corona Extra to name a

Delphine.Lambert@iriworldwide.com.au.

few. Truly is another seltzer success story in America, with its NPD sub-brand Tropical Mix Pack ranking

Sources:

number one in 2019 (MAT to 05/01/2020) and selling

IRI Market Advantage, Total US Multi Outlet + Convenience, 5 2 Weeks Ending 01-05-20

over US$69 million. The variety/mixed pack format has been the top growth driver for both brands.

18 | National Liquor News

IRI Market Edge data, AU Liquor Weighted, data until w.e. 03/05/20

■

“We are well placed to assist Australian retailers and suppliers in deriving key learnings to leverage the seltzers.”

– Delphine Lambert, IRI

Retail Drinks Australia

Michael Waters takes the helm at Retail Drinks Australia As of this month, Michael Waters will take on the role of Acting CEO of Retail Drinks Australia, taking over from Julie Ryan who has stepped down following two years of service.

Last month saw Retail Drinks’ founding CEO Julie

“The past 12 months have been significant and

Ryan announce that she would be stepping down from

unprecedented, and Retail Drinks has demonstrated

the role as of 30 June. Michael Waters, the former

that our role has never been more important to

Chief Operating Officer takes over the helm as Acting

the retail liquor industry, with a number of key

CEO, effective 1 July.

accomplishments that achieve our vision of enhancing

“It goes without saying that Julie has done an

the freedom to retail responsibly.

absolutely tremendous job, leaving the organisation in

“In recent months we successfully advocated

a strong position. I am grateful for the opportunity to

for liquor retail to be deemed an ‘essential service’

lead Retail Drinks and look forward to continuing to

during lockdown restrictions, as well as secured

build on and shape Retail Drinks’ industry leadership,”

over $5 million in annual liquor licence fee waivers

says Waters.

to support packaged liquor retailers through the

“I have been incredibly fortunate to have been with

COVID-19 pandemic.

this organisation in its various capacities for over 11

“In addition to our advocacy achievements,

years and remain deeply passionate about the industry.”

we’ve developed and launched a number of new

Prior to the national merger and formation of

key services and benefits for liquor store members

Retail Drinks in late 2018, Waters held the position

designed to help them run their businesses more

of Executive Director and Company Secretary for the

efficiently and effectively.

“I have been incredibly fortunate to have been with this organisation in its various capacities for over 11 years and remain deeply passionate about the industry.”

Michael Waters

Liquor Stores Association NSW and ACT. He was a

“It’s important we continue to have a single, strong

member of the strategic and structural review team

and united voice and as a trusted advisor, Retail Drinks

that led to the creation of Retail Drinks, and since

is dedicated to working collaboratively with both

its inception, has played a key role in the company’s

industry and government to facilitate and support

evolution in his capacity as Chief Operating Officer.

our stakeholders for the betterment of the industry.”

Acting CEO Retail Drinks Australia

■

July 2020 | 19

Retail Drinks Australia

Reflecting on the past two years of Retail Drinks As Julie Ryan, the founding CEO of Retail Drinks Australia hands over the reins, she reflects on the successes of the past two years.

Since taking on the founding CEO role of Retail

overheads such as insurance and electricity. We have

Drinks Australia almost two years ago, I have

been inundated with positive feedback from our

been delighted to lead the organisation through its

members on the thousands of dollars that they have

formative stages to become the premier industry

saved in their businesses through these deals and the

association representing the interests of all Australian

positive value of a Retail Drinks membership.

packaged liquor retailers. Throughout this time, we

We have showcased the industry and celebrated

have grown our membership and profile significantly

the successes of liquor store owners, managers and

whilst maintaining our mission of enhancing the

suppliers alike at the first ever Liquor Retail Summit

freedom to retail responsibly.

and Industry Awards program in October last year.

We are incredibly proud of everything we have

Both of these events were the culmination of a huge

managed to achieve as a relatively small organisation,

amount of work from the entire Retail Drinks team

including launching the first ever Online Alcohol Sale

and saw hundreds of individual retailers from all across

and Delivery Code of Conduct which is the national

Australia attend. We look forward to the opportunity

benchmark in industry self-regulation for the online

to do this again once the government’s restrictions

alcohol sector. More recently, we successfully led the

around mass gatherings are eased.

Julie Ryan at the Liquor Retail Summit

“We have helped improve the regulatory landscape for the industry.”

industry through the challenges of the COVID-19

After what has been an extremely rewarding period

pandemic which saw liquor retail classed as an

as CEO, I have decided that now is the right time to

essential service by the Australian Government,

hand over the reins to Retail Drinks Chief Operating

allowing all stores to remain open throughout the

Officer, Michael Waters. Whilst I am stepping down

lockdown period.

from my current duties as CEO, I look forward to

Julie Ryan

We have helped improve the regulatory landscape

working closely with Michael over the next few

for the industry, not just in online, but also in bricks

months to assist in the transition between roles as

CEO Retail Drinks Australia

and mortar, advocating successfully for reductions in

the organisation enters a new chapter.

red tape as well as increased trading hours in multiple Australian states and territories.

Whilst representing an industry as large and diverse as liquor retail undoubtedly comes with many

Our efforts in the advocacy space have been

challenges, I have no doubt that Retail Drinks is well-

complemented by our vastly improved member

placed to continue representing the interests of all

services offering, which includes industry-leading

Australia’s packaged liquor retailers and enhance the

deals negotiated with suppliers on key business

freedom to retail responsibly.

20 | National Liquor News

■

Alcohol Beverages Australia

A time for cautious optimism As restrictions ease, we will be a large part of rebuilding the workforce and getting the economy going again, writes Alcohol Beverages Australia CEO, Andrew Wilsmore.

Didn’t things move quickly when coronavirus became the only thing Australians were concerned about?

Around $8.5 billion has been wiped from hospitality business sales representing close to 10

Pubs, clubs, restaurants and cafes are part of

per cent of annual revenues, with April 2020 going

Australians’ lifestyle. Having a drink in Australia is

down as the worst month on record for beer, wine,

a social activity. Watching the footy with mates at

and spirits producers.

your local club, a few drinks after work at the pub,

Australians recognise the importance of our

celebrating at a wedding, or a nice meal at your

hospitality and tourism sector to the overall

favourite restaurant or cafe.

economy and for its ability to create jobs faster than

The shutdown on Monday 23 March ended all

any other sector.

of that. Just 10 days earlier, the Prime Minister

As restrictions ease, we will be a large part of

was talking about attending that weekend’s Rugby

rebuilding the workforce and getting the economy

League game.

going again. With the right policy settings and

Initially flagged as a two-week measure, it was

support from Governments, we have an obligation

not until the start of June – over two months later –

to not only recreate those jobs and economic activity,

that most States and Territories had taken a decision

but generate even more.

to reopen, though with strict requirements on how many customers were allowed at any one time.

Time will tell exactly how much of our sector has been able to survive, but a walk past many high streets shows an alarming number of ‘For Lease’ signs on once favourite dining and drinking venues.

Many Australians get their first jobs in the hospitality and tourism industry and go onto great careers establishing their own small businesses and employing people of their own.

Our hospitality and retail venues have worked hard to create a safe environment for customers and our

The hospitality sector lost close to half a million

own team. We now want to get on with the job of

jobs at the height of coronavirus restrictions, with an

creating jobs and occasions where Australians can

additional 15 per cent lost from the workforces of

get back together and share a meal and drink safely

beer, wine, and spirit producers.

and responsibly.

“As restrictions ease, we will be a large part of rebuilding the workforce and getting the economy going again.”

Andrew Wilsmore CEO Alcohol Beverages Australia

■

July 2020 | 21

Wine Australia

Aussies favour local wines Australian wine over-indexes with Aussie wine drinkers in terms of quality and market penetration, writes Peter Bailey, Manager Market Insights, Wine Australia.

Wine Australia engages Wine Intelligence to conduct an annual brand health study on the Australian wine category in key markets across the globe, including the domestic market. The measures tracked are market penetration, quality perceptions and attitudes to Australian wine.

According to Wine Intelligence, there are 9.2 million regular wine drinkers in Australia and 84 per cent of them drink Australian wine. This is more than double those who say they drink wines from New Zealand (40 per cent) and around four times that for wines from France (22 per cent) and Italy (20 per cent). The Australian share of regular wine drinkers increased by one percentage point compared to 2019. The other three countries recorded declines of between two and four percentage points.

Proportionally, more females (87 per cent) drink Australian wine

wine, with Italian wines (61 per cent), New Zealand (55 per cent),

compared to males (81 per cent). The older the person in Australia,

Spain (51 per cent) and France (36 per cent) all receiving a greater

the more likely they are to drink Australian wine. Figure One

proportion of scores of at least nine.

shows 61 per cent of 18 to 24-year-old regular wine drinkers drink

In terms of associations with a range of statements, Australian

Australian wine compared to 95 per cent for those aged 65 and over.

wine over-indexes significantly on most measures in comparison to

In terms of the quality perceptions (a maximum score of 10),

the major imported wine categories, especially Italy and Spain (see

Australian wine (8.77) was rated marginally behind New Zealand

Figure Two). Australian wine is most strongly associated with having

(8.80) but well ahead of France (8.64) and Italy (8.44). France

distinctive wine producing regions. Associations with the most room

dropped from first place in 2019 (8.92). The 55 to 64-year-old age

to improve are being known for being experimental and innovative

group rated the quality of Australian wine the highest, with almost

and in the area of sustainability. But it should be noted that Australia

two-thirds scoring Australian wine quality at least nine out of 10. In

outperforms the reported imported wine categories in both these

contrast, 34 per cent of 18 to 24-year-old regular wine drinkers scored

measures. Also, for the sustainability measure, there was less variation

Australian wine quality at least nine. Interestingly, this youngest age

by age group with a low of 63 per cent of 18 to 24-year-olds and a

bracket rated the quality of imported wines higher than Australian

high of 69 per cent for the 55 to 64-year-old group.

Top right: Figure One - Share of Australian wine drinkers who drink Australian wine by age Below: Figure Two - Percentage of regular wine drinkers who agree with the following statements

22 | National Liquor News

â–

Independent Brewers Association

Indie Beer Day: Shout with our small brewers

The Independent Brewers Association has brought forward the date of its annual celebration of indie brewers, writes IBA General Manager, Kylie Lethbridge.

It’s a difficult time for anyone in the hospitality

excess), the logistics companies, the bars and pubs, the

industry. For independent brewers – who have been

plumbers, the sparkies, and everyone else that helps

shouting for years about lower taxes, and better

get beer into your fridge.

market access – the current climate is just another reason to shout louder.

It’s because of this, we need to rebound quickly from the COVID crisis, and as a result we have

People are listening. Last month the New South Wales

brought forward our newest celebration, Indie Beer

State Government pledged almost $200,000 to help

Day, to 25 July. This will be a time to celebrate our

independent brewers by providing financial assistance

resilience, survival and quality product. The first Indie

to the Independent Brewers Association (IBA) so we

Beer Day resulted in thousands of punters in hundreds

can continue to provide assistance and resources to our

of venues across the nation simultaneously raising a

members during their recovery. This means $135,000 to

glass to say ‘cheers’ to indie beer.

cover membership for the state’s brewers, and $60,000

We are encouraging venues that may not have

to support our annual conference, BrewCon (being held

engaged with their local indie brewers to get on board

9-11 November on the Sunshine Coast).

with events this time around. It’s a good reason to

This contribution clearly acknowledges how much

showcase local beer in the same way that locally

our industry gives back to our economy, communities,

farmed produce is now shared and celebrated by many

and primary growers. We’ve talked about the stats in

Australians. There are more than 500 breweries in

these pages before, but they bear repeating. With less

every state and territory so as we stretch our lockdown

than 10 per cent market share, independent breweries

legs, why not give your local community a boost with

employ almost 50 per cent of the nation’s brewery

a showcase, dinner, or tasting?

employees; and two thirds of breweries are in regional

Join Indie Beer Day celebrations by participating in

areas. These stats don’t include the additional 25,000

a national toast to indie beer on 25 July at 7pm (AEST).

full time jobs in supporting industries such as the

Share your pics on social media and tag #askforindiebeer

farmers growing quality Australian malt and hops,

or for more information on how to jump on board, just

which indie brewers love to use (some might say in

shoot us an email at: info@iba.org.au.

“With less than 10 per cent market share, independent breweries employ almost 50 per cent of the nation’s brewery employees.”

Kylie Lethbridge General Manager IBA

■

July 2020 | 23

The Barossa

The St Hugo vineyard and cellar door

Exploring the

Barossa Brydie Allen sheds some light on why the Barossa is one of Australia’s most famous wine regions.

Audio introduction

Chris Walsh, Asia Pacific Market Manager for Thorn-

The Barossa is one of Australia’s most famous wine regions,

Clarke, hit the nail on the head when he said: “Aside from

boasting some of the oldest vines in the world. It’s technically

producing consistently high quality wines with strong

a wine ‘zone,’ as it encompasses the Barossa Valley and Eden

demand, wines from the Barossa are trustworthy, great

Valley regions, as well as the High Eden sub-region.

value and cater to all tastes. The region produces excellent

Although particularly known for the Barossa Shiraz and

rosé, textural and aromatic whites as well as medium to

Eden Valley Riesling, the diversity of growing conditions

full bodied reds and fortifieds making it one of the most

across the Barossa sees the production of multiple high

diverse and exciting wine growing regions in the country.”

quality wine varieties.

The zone is also very special to Pernod Ricard with

Home to some of the biggest, oldest, and most well-

Barossa wine labels including Jacob’s Creek and St Hugo, as

known wine brands, there’s a lot to love about the Barossa.

described by Chief Winemaker in Australia, Dan Swincer.

Beyond the excellence of the wines themselves, there is

“The Barossa is where our winemaking business began

value, versatility, and innovation from all areas of the

in 1847 and is our home to this day. We’re extremely lucky

industry with roots there.

to have exceptional people in our business who craft and

24 | National Liquor News

The Barossa

create all of our wines and share the same

the Accolade Wine portfolio) said rain

passion, care and commitment which is

was a big factor.

found in every bottle of wine, whether it’s

“Lack of rain has been a major

people from the vineyard, winemaking,

issue for the region and salinity issues

packaging or distribution,” Swincer said.

are increasingly becoming a problem.

Heritage, history and quality not

Combined, they have created lower

only make it recognised locally, but also

yields than we would have hoped for,”

sees the Barossa critically acclaimed

McCarthy said.

around the world. Like Richard Mattner,

Swincer added that dry conditions and

Winemaker for Pepperjack (part of the

different temperatures have impacted the

Treasury Wine Estates portfolio), said:

growing and ripening of grapes.

“The great thing about the Barossa is

“We had some challenges across

it is so widely acclaimed both here in

the Barossa leading into vintage 2020,

Australia and around the world.”

generally very dry conditions continued

But having such a reputation doesn’t

and this combined with less than ideal

make it all smooth sailing for Barossa

flowering and set conditions lead to a

winemakers, who have weathered their

very low yielding year across most key

fair share of challenges in the past year

varieties,” Swincer said.

and beyond. Knowing what’s happening

“Very mild conditions across the final

in Barossa wine as a category, makes it

ripening and harvesting periods were

understandable why it deserves such an

very welcomed, allowing for balanced

enviable position in the market.

and slower ripening, giving us the ability to make the best picking decisions with

Quality during adversity

ease to get the grapes at the optimal

In the past year, grape yields for many

physiological and sugar ripeness.”

producers in the Barossa have been

Similar conditions have been

down, impacted by unfavourable

experienced at Pepperjack too, where

weather patterns. Helen McCarthy,

Mattner described unusual weather

Senior Winemaker at St Hallett (part of

patterns largely being to blame.

Coronavirus impacts No industry is completely free from the impacts of

in place to provide a safe workplace, and this

the COVID-19 situation. Wine producers from the

included successfully getting the fruit harvested

Barossa have certainly felt the effects of cellar

into our wineries and processed. Staying socially

door closures, travel restrictions and general drops

connected and engaged was another obstacle

in liquor sales across the country. But unique to the

we faced with the new ways of working, where we

wine industry was the challenge around finishing

created online convivial moments to ensure our

the 2020 vintage during a global pandemic.

team still felt connected.”

Swincer described how these challenges were: “Mainly related to managing physical distancing and separating our work crews to ensure we adhered to government guidelines.

Mattner also said they were adapting to pandemic problems with positivity, and said: “COVID-19 has undoubtedly presented us with more challenges.

Even just the day to day operations that we take for granted, for example, how we interact with co-

“In saying that, the team has done an excellent job

workers and suppliers. Fortunately, we have a really

adapting to change, ensuring business continuity

collaborative and dedicated team so we have

and putting essential health and safety measures

managed to make it work.”

July 2020 | 25

The Barossa

Top left: A line up of Pepperjack wines

Walsh agreed, particularly in relation to recent

Top right: Pernod Ricard Winemakers Barossa winery

years when wines from the zone have especially

Right: Pepperjack Winemaker Richard Mattner

shined. He said: “Barossa has had a string of high quality vintages, the fruit coming off our vineyards is looking exceptional across both red and white varieties. Unfortunately scarce in supply as the yields have been quite limited.”

Winemakers may have short supply, but they’re still experiencing highlights through the great quality fruit and wines.

At Pernod Ricard, Swincer said the highlight of vintage 2020 was: “The Shiraz wines from the Barossa, “There have been a few challenges over the last year – mainly the lack of winter rains as well as heavier and

brightness of fruit and ripe tannin.”

more frequent frosts at the start of the growing season.

The latest core wines produced by Pepperjack

In addition, there has been limited growing season

have also been exceptional and enjoying continued

water (rain and irrigation) as well as the unusual cold

popularity. Another highlight for the brand was

and windy spell at flowering, which caused an uneven

expanding their portfolio with four more varieties.

set, and in some cases no fruit set at all,” Mattner said.

“In a very first for the brand, just [last] month we

Despite all these challenges however, all the

launched three new varietals – a Malbec, Sangiovese

producers National Liquor News spoke to say the

and a Chardonnay, as well as a Grenache late last year.

wines that came out of it all were of the highest quality.

With a desire to be more dynamic and innovative,

As with many Australian wine destinations, Barossa

the winemaking team expanded beyond Shiraz and

winemakers are committed to maintaining the zone’s

Cabernet Sauvignon to produce these wines in order

reputation, even in adversity.

to meet the ever-changing needs of consumers and

John Freeman, Managing Director of Delegat

26 | National Liquor News

showing lovely balance and concentration as well as

occasions,” said Mattner.

Group, said: “The Barossa Valley is one of the most

“Sourcing grapes internationally was a very first

prominent winegrowing regions in Australia, with

for us too, which makes the Pepperjack Malbec a true

a very good reputation for producing premium red

standout. I personally travelled to Mendoza, Argentina

wines, particularly Shiraz, Cabernet Sauvignon, and

to source the grapes – ensuring the Pepperjack style

Grenache Shiraz Mourvedre blends.”

and quality was not going to be compromised.”

The Barossa

customers about Barossa wine. One area commonly discussed is the terminology about the Barossa and Eden Valley, and the sheer range of environments across the geographical area of the Barossa that produce numerous wine varieties.

Freeman spoke about the Barossa Valley sub-region in particular and said: “Retailers might be surprised to learn how tiny the Barossa Valley is geographically. It

Fun facts from the Barossa Here are some fun facts from

is a small but truly special place that delivers wines of extraordinary varietal character. With Barossa Valley Estate we are focused on capturing and expressing those characteristics in contemporary, elegant wine styles that can be enjoyed with or without food.”

Walsh added: “Consumer interest in the Barossa

Barossa Australia:

is high however knowledge of the region and its

• The Barossa

diversity could be improved upon – many consumers

Maintaining consumer interest

began its

are unaware Eden Valley is actually in the Barossa.”

With the reputation the zone has, wines from the Barossa

connection with

are popular for consumers. Swincer said it wasn’t always

wine in 1842.

zone even impact the way that the same variety is

like this though, and only changed due to the actions of

• There are more

produced. St Hallett showcases this through its range

than 550 grape

of Shiraz which demonstrates the complexity of

growing families

possibilities in Barossa wine.

those within the region and local organisations.

“The Barossa as a region, through regional bodies and wine producers, has worked hard for a long

and over 180

period of time to ensure that it is at the forefront of

wineries in the

people’s minds when they think of premium wines, and with an abundance of history and great wines it has been very successful,” Swincer said.

Engagement is especially high among the zone’s most popular varieties. McCarthy said this is reflected in sales data, as well as in the strong relationship between the Barossa, the trade and the consumer.

“The consumer interest in the Barossa continues to grow, $1 in every $2 dollars spent on Shiraz is from the Barossa region... We are in the lucky position of being

Barossa today.

• Some of the oldest vines in the world are found in the Barossa and are more than 150-years-old.

The extent of the differences across the Barossa

“The Barossa area is relatively vast and the microclimates and terroir are significantly different, therefore not all Barossa Shiraz is the same. Everyone is very different,” McCarthy said.

“At St Hallett we focus on creating a range of Shiraz that are all different and each of them display subregional characteristics and differences of the Barossa.

I’d encourage everyone to check out barossawine.com (particularly the Barossa grounds project) to expand their knowledge of the region.”

■

St Hallet group image

recognised both locally and internationally by retailers and consumers alike,” McCarthy said.

It’s thanks to this maintained interest over a long period of time, that Mattner said the Barossa sets good examples for other wine regions, outside of the parochial following of the immediate surrounding area.

“I think all regions are doing a great job and promoting their own product or brand, but at the same time, they still look at what the Barossa is doing because there is a deep heritage stamped in the region and the wines are always consistently good,” Mattner said.

But there’s always room for improvement, and retailers can be part of this journey to educate their July 2020 | 27

Premium Mixers

The other three quarters If shoppers are going to spend money on a quality spirit then getting the right mixer is equally as important, as Deb Jackson discovers.

Of all of the drinks categories, the mixers segment has

But consumer preferences are becoming more

undoubtedly seen the greatest evolution over the past

advanced and people are willing and wanting to try new

decade. This is in terms of both the quality of products

recipes. We’re seeing consumers wanting to cut back on

that are now available and the standard that shoppers

sugar and artificial ingredients, without compromising

are looking for.

on taste.

For many years mixers were an after thought for

And with the growth of the spirits category and with

consumers – something that they would quickly grab

more and more people turning towards entertaining at

from the supermarket shelf after purchasing their

home, the premium mixers segment is now one that

favourite spirit from the liquor store. Quantity was a

provides significant opportunity for liquor retailers.

greater draw card than quality, leading to a mixed drink

“We’ve come out of decades of neglect from a category

where the spirit was essentially drowned in artificially

point of view,” says Andy Gaunt, General Manager ANZ,

sweetened fizziness.

Fever-Tree.

28 | National Liquor News

Premium Mixers

“Spirit companies have done a great job educating and reminding us that their brands have points of difference and different taste profiles. Meanwhile, mixers had been long forgotten and as a result consumers couldn’t see why it was worth paying more for mixers. And retailers just wanted cheaper products, so ingredients that were real and quality got removed. At that time, 15 years ago, there was a lot of volume of mixers but there wasn’t a great deal of choice. So we really pioneered the premium mixer category, and it was about giving people more choice.”

Making spirits shine Spirits drinkers have increased as a percentage of total alcohol over beer and wine and that’s something we’re seeing rising up here in Australia as well as around the world. Younger generations are among the first to prefer spirits to beer and wine. And of course, spirits are mainly consumed mixed, so you would expect to see a growth of mixers at a volume level.

Many brands are playing with botanicals and natural flavours to appeal to a broader audience focussed on quality flavour. And this is now expanding outside of

Watch this space…

Over the coming months, Fever-Tree will be releasing a large format 500ml bottle of its Ginger

“What I’m excited about with what we do is that we can really work together with our retail partners

Ale and Ginger

to help Australians explore the wonderful world of

Beer products.

mixed drinks.

tonics and we’re seeing a real evolution in innovative

The team has

“And I think from a whisky point of view, which

new ginger products being launched to mix with whisky.

also hinted that

is two and a half times bigger than gin and still

there will be:

predominantly drunk mixed – there is the idea that

“Something new

whisky has been waiting for a great mixer,” says Gaunt.

At the heart of it, the biggest evolution has been the range and quality of choice driven by premium.

“If you look at the strength of mixers as a total proportion of soft drinks in Australia, tonic has contributed to 70 per cent of all growth of mixers, and about 40 per cent of that actually from Fever-Tree alone. And we’ve seen this accelerating in the last three months,” says Gaunt.

and exciting that will be released at the end of this year in a new mixer category for Fever-Tree.”

“We’re quite single minded as a mixer company, in that we make soft drinks in the context of the category but everything we do with the formulation of our liquids to the flavours and the format sizes we choose, they are very much based on making sure we let the spirits shine the best they can, and making that finished mixed drink the most balanced, best tasting drink. And even right at the beginning 15 years ago, we knew that was going to be about removing anything artificial. It was all about natural ingredients and about finding the best ingredients wherever they might be on the planet.

“Fifteen years on that’s still probably the most important thing that we can say, not just about FeverTree, but about the category. And I think it’s important for retailers as well, to understand that it’s not just a brand message, it’s about helping. It’s about reminding consumers and shoppers that if they’re going to spend money on a quality spirit then getting the right mixer is equally as important.”

July 2020 | 29

Premium Mixers

“We have a few other big updates coming just before summer, but we have to keep them under wraps at the moment, but definitely keep an eye out.”

Opportunities for retailers When it comes to mixed drinks, three quarters of the beverage is the mixer. And since the advent of premiumisation, shoppers are looking for quality over quantity when it comes to their favourite spirit. So if they are willing to spend more money for a great quality, well-blended or well-distilled spirit, it really stands to reason that the mixer should be of equal importance.

“It’s important to remember that 100 per cent of spirits are sold in the liquor retail channel in Australia, however, traditionally, about 85 per cent of consumers have been buying their mixers in supermarkets – and that presents a really unique and huge opportunity for liquor retailers,” says Gaunt.

So how can retailers encourage shoppers to spend a little more and purchase their mixers at the same time as purchasing their spirits? This all comes down to education and execution – and with so many different flavour varieties of mixers on the market, it’s important for retailers to understand which spirits are going to pair best with which mixer, and then merchandise these accordingly. And the best way for retailers to achieve this is by working directly with suppliers.

“We’re committed to supporting retail partners

“I think from a whisky point of view, which is two and a half times bigger than gin and still predominantly drunk mixed – there is the idea that whisky has been waiting for a great mixer.”

– Andy Gaunt, Fever-Tree

30 | National Liquor News

This sentiment also rings true for Thurman Wise,

through the things that we’ve learned such as the way

Head of Innovation at CAPI, who says: “A premium

we can merchandise in-store around flavour wheels

drink needs to be made with great ingredients, cut out

and paring tools,” says Gaunt.

the nasties, and have incredible taste. An increase in

“Spirit brand promotions see an increase in sales

competition and raised awareness of consumers is really

of up to 40 per cent when co-promoted with Fever-

sparking amazing new products and brands at a high

Tree alongside, compared to a promotion on the spirit

pace, which is incredible for everyone in the industry.

alone, demonstrating the opportunity for mixers

“We have quite a bit on our plate. We just released

to not only add additional basket revenue but also

our new Low Sugar Tonic, which is all natural with no

increase revenue on core spirits.

artificial sweeteners while offering a great tonic water

“Retailers should highlight the appeal of not only

at less than 11 calories and 2.2 grams of sugar per serve.

Fever-Tree, but a premium mixer purchase through

“At the end of June, we released a new Soda +

merchandising a range of tonic flavours alongside a

flavour and packaging update of our Soda + range,

range of gin flavours by style.

which adds a pop of colour to the bottles. The new

“But equally, remembering to remind shoppers that

flavour is Cucumber and Jasmine Green Tea, which

if three quarters of your drink is the mixer, why not

is sugar and sweetener free and offers a refreshing

have the best mixer? It’s actually a way of reminding

and crisp flavour profile that is perfect for mixing

people to even buy the mixer in the first place. And

with white spirits or just to enjoy on its own as an

we think that’s a really great opportunity for the liquor

alternative to sugary soft drinks.

retail channel – and it’s quite unique.”

■

Liquor news straight to your inbox For the latest liquor retail news, subscribe to the National Liquor News e-newsletter

www.theshout.com.au/ national-liquor-news

North American Whiskey

From strength to

STRENGTH North American Whiskies have been performing well even through the challenges of coronavirus, as Brydie Allen reports.

North America has a long and rich history of

“Consumer demand and interest in American

whiskey production, with some reports stretching

Whiskey remains unchanged as they are generally

the roots of the category back into the 1700s. Over

excellent quality and at reasonable prices,” said David

time, the continent’s whiskies have developed into

Hounsome, National Sales and Marketing Manager

a category with impressive depth and widespread

at Edgemill Group.

appeal, becoming one of the most popular dark spirit categories for consumers worldwide.

Value growth in North American Whiskey is impacted by the ever-present trend of premiumisation,

In the Australian market, despite overall

with consumers often opting to ‘drink less but better’.

consumption levels continuing their general downward

Vanguard Luxury Brands, which distributes Michter’s

trend, the popularity of North American Whiskey

Whiskey, said this is evident when looking at data

remains steady, with pockets of modest growth.

over the last year.

Edgemill Group, which distributes Old Number

James France, Managing Director at Vanguard

Fifteen Bourbon Whiskey, says Australian consumers

Luxury Brands, said North American Whiskey

have a soft spot for the category.

is: “Doing well. According to IWSR data, the total

32 | National Liquor News

North American Whiskey

Did you know?

In 1799, President George Washington had one of the largest whiskey distilleries in America.

The Buffalo Trace Distillery

US Whiskey market is flat at 1.425 million 9LE but

Beam Suntory has also recorded growth in

standard brands are down while premium brands

North American Whiskey of two per cent. Tania

are up. So as we are seeing in many spirit categories,

James, Brand Manager for Bourbon, said the easily

people really are drinking better.”

recognisable and trusted brands like Jim Beam are

SouthTrade International, which has an American

attractive to consumers.

Whiskey portfolio including Buffalo Trace, Sazerac

“Consumers are defaulting to brands they know

and Southern Comfort, just to name a few; said the

and trust, and the larger well-known brands are

premium sectors of North American Whiskey are

experiencing growth,” James said.

growing the fastest, helping to maintain the strength of the category overall.

“North American Whiskey is the second biggest category, behind Scotch, in the off-premise and globally it remains the second largest category in whisky,” said Andy Milne, Brand Manager at SouthTrade International.

Meanwhile, the RTD format, while generally being flat in growth in the past year, still holds great opportunity. It’s why Old Number Fifteen released RTD cans earlier this year.

“The Australian consumer has long been a loyal follower of Bourbon and as such it is the largest dark spirit in the RTD category. But the Bourbon RTD

Something for everyone

category hasn’t seen any real innovation for the past

The breadth of North American Whiskey products

20 years and all are heavily discounted in the national

makes the category inclusive to different consumers

chains,” said Hounsome.

and drinking occasions, with a versatility that continually attracts consumer interest.

Campari Australia, which distributes Wild Turkey, said the glass format is strong and helps contribute to the brand’s strength in other formats.

“Edgemill has now provided the independent retailers of Australia, as a result of the launch of Old Number Fifteen Bourbon and Cola, an RTD they can call their own.”

At the other end of the scale are the more

“The Bourbon glass category is driving strong value

premium products, which often mark special and

growth both pre- and post-COVID-19… Wild Turkey

memorable occasions. France said this part of

is in the top 20 brand value growth contributors to the

the category hasn’t always existed to the degree it

market,” said Nicole Stanners, Marketing Director at

does now, which shows how consumer demand is

Campari Australia.

strengthening across the board.

July 2020 | 33

North American Whiskey

Above: Fred and Freddie Noe from Jim Beam Top right: Edgemill Group launched the Old Number Fifteen Bourbon & Cola cans earlier this year

“Up until a few years ago, there was a subset of whisky drinkers who did not see US whiskies as

As Hounsome said: “COVID-19 has impacted

premium or of high quality. I’m glad that consumer

the entire industry and economic outcomes for all

perceptions are changing with people opening up their

Australians and American Whiskey is not immune

repertoires to appreciate the truly amazing whiskies

to those same pressures.”

coming out of the US these days,” France said.

The impacts of the pandemic are wide ranging,

“From our side, we see any limited bottlings of

with many not being felt to their full force yet. But

Michter’s being fully pre-sold before they even

for North American Whiskey, there have been some

arrive. And in May we had just nine bottles of the

silver linings.

Michter’s Celebration Sour Mash which retails for a

Milne said that the change in drinking occasions

recommended $8,500 – they all sold out immediately

becoming home based meant more consumers were

and we could have sold more if they were available.”

bringing experience based consumption into their

Milne said the demand for the super premium

homes. After a first shock induced drop off, premium

North American Whiskey sphere is greater than elsewhere too.

34 | National Liquor News

Impacts of the pandemic

off-premise purchases began again because of this.

“As time has gone on, consumer confidence in

“Within the top-end of the category, there are the likes

the economy seems to have relaxed slightly and

of Pappy Van Winkle and George T Stagg which continue

drinking occasions have shifted to educational

to win awards and be the bragging rights of those that

tastings online, Zoom catch ups with friends and

have tried it. These whiskies sit on many people’s lists as

now in certain states, small gatherings at home. This

the unicorn that has to be tried at least once in their life

has re-ignited consumer intrigue and exploration

– a list that for most is dominated by North American

with people trading up again and exploring new

Whiskies over any other country,” Milne said.

whiskies,” Milne said.

North American Whiskey

France said the slower pace of increased time at home had made some consumers become more adventurous in the category.

“I think it has made people take the time to explore and appreciate premium US whiskies at home. This is something people may not have done if they weren’t confined to their homes for so long. We’ve seen a definite jump in Michter’s retail sales in the last few months,” he said.

Beam Suntory has also experienced changes in consumer behaviour, applying to products of all price points. One notable adjustment has been moves between format and pack size.

“We’re seeing a shift to larger pack sizes and one litre has grown significantly ahead of 700ml. While there has been

What’s happening in North American Whiskey?

accelerated growth within the mainstream

• Buffalo Trace’s first experimental

price segment, premium has also continued to grow, driven by Maker’s Mark. So as consumers have less income and more

• Old Number Fifteen has released

release for the year is a wheat recipe

RTD Bourbon and Cola in cans at two

Bourbon aged for four years (filled

different strengths, a first for the brand.

at 114 proof), cut with water to 100

• Michter’s has a range of periodic

financial concerns, they are moving to one

proof, then re-barrelled and left to

litre rather than purely trading down to

limited releases coming and going,

age for another eight years. A small

like the Celebration Sour Mash,

value offerings,” James said.

number of bottles will be in Australia

Toasted Bourbon, Toasted Rye and

soon. The Buffalo Trace Distillery has

Cask Strength Toasted Rye. You’ll

RTDs are still purchasing these for in-home

also recently won Distillery of the

also be able to frequently see

consumption. By and large, these beverages

Year, alongside 19 awards for their

characters on the TV show Billions

spirits, at the 2020 San Francisco

drinking Michter’s on screen.

“Those who are regular consumers of

are not being picked up for experimental purposes, but rather as a top-up purchase.

Others are also ‘investing’ in spirits to be able to make at-home cocktails.”

The move to ‘invest’ in glass bottle spirits is one that Campari Australia has noticed,

World Spirits competition.

• Jim Beam turns 225 years old this year.

• Wild Turkey has recently launched Master’s Keep Cornerstone Rye,

The family is celebrating with a limited-

retailing for $250 a bottle. In August,

edition commemorative label and seal

they plan to launch Master’s Keep

and an augmented reality experience.

Bottled in Bond.

and also one that they see lingering past the initial easing of social restrictions.

But it’s not just economic changes of

will look to brands for light-hearted

“During the recent COVID-19 pandemic,

the pandemic that will impact consumer

distraction to make them feel good, continue

consumers have been searching for more

behaviour – as society adapts to the new

to offer escapism and celebrate humanity,”

value in their purchases, driving recent

normal, many people are re-evaluating

Stanners said.

strong demand of glass Bourbon to make

what matters most to them. Stanners said

North American Whiskey is a category

drinks at home,” Stanners said.

that brands that do this too, and stay true to

with an adaptability to maintain consumer

who they are, will be most well positioned

interest even in one of the hardest times our

for success.

modern world has faced. And as Milne said:

“Despite the gradual lifting of restrictions, some consumers will remain socially cautious. Entertaining at home in

“Beyond economic drivers, consumers

“There’s something for everyone… Name

small groups will continue as a key occasion

will reappraise their value systems with

another category that has that much diversity

and the trends of e-commerce and cocktail

increased focus on authenticity, purpose,

and options for consumers to choose from

making and buying at home will continue.”

social good and transparency… Consumers

whilst still representing value for money.”

■

July 2020 | 35

The Brew Review With winter in full swing, our tasting panel sat down to try some amazing beers and ciders.

The Panel

Michael Capaldo Sales Rep, Hops Products Australia

Liam Pereira Charlie Whitting

Venue and Events Manager, Batch Brewing Co

Former Editor, Beer & Brewer

Rosemary Lilburne-Fini Guy Southern

Craft Beer & Cider Specialist, Camperdown Cellars

Contributor, Crafty Pint

Josh Quantrill Neal Cameron

NSW Sales Manager, Capital Brewing Co.

Technical Director, Brewtique

Judd Owen Jamie Webb-Smith

Contributor, Crafty Pint

Brewer, Yulli’s Brews

Aaron Edwards Benji Bowman

Owner, Bitter Phew

Sales Rep, Capital Brewing Co

Keith Grice

O AS N

A

L

Justin Fox

SE

Head Brewer, Hunter Beer Co

Head of Sales, Bintani

FO

36 | National Liquor News

CUS

What’s our Seasonal Focus?

This issue, we’re taking a look at those darker beers, the porters and stouts

Beer Tasting

Modus Operandi Imperial Blueberry Sour Style: Imperial sour ABV: 8% This is a vibrant, redpurple beer with good head retention. The nose brings a lactic tang with berry notes, while the palate enjoys a sherbet-like tartness without being puckeringly sour. Notes of purple grape, bubblegum and blueberries shine through along with a noticeable bitterness. The high alcohol content brings a booziness to the beer.

Mobrewing.com.au

Willie the Boatman Wet Willie

Beerfarm Pale Ale

Nowhereman Rhapsody XPA

Deeds Quiet Deeds Sawtooth

Style: Wet hop hazy pale ale ABV: 5.2%

Style: Pale Ale ABV: 4.7%

Style: XPA ABV: 5%

Style: Kettle sour ABV: 4.4%

Pale gold in colour with a light haze and a big, persistent off-white head.

The aroma is soft, clean and of low intensity while there is a grainy sweet malt character with low hop scents. Grainy sweet up front that follows through with a fairly neutral hop character.

Medium to high hop bitterness and a clean finish. All up, clean and approachable with low hop character and well balanced bitterness.

Golden straw in colour with a faint haze, this beer brings a big citrusy nose into play, backed up with some juicy tropical notes and a hint of pine.

There are further citrus hops with lemon rind and orange pith on the palate, largely concentrated at the front. Grapefruit, sage and white pepper are also all present. The mouthfeel is light and spritzy. The bitterness and malt sweetness balance nicely at the finish to leave you with memories of pineapple, citrus pith and white peppercorns.

This pineapple kettle sour brings incredible sweet fruit juice aromas to the party right from the off. Light straw in colour with a clean, white head, this beer’s profile is simply bursting with fruit juice, with mango and pineapple the most dominant. It is then rounded out with a beautiful pine finish. A really clean mouthfeel and a great carbonation makes this beer fantastically refreshing.

A real winner for a hot, sunny day.

Soft on the nose, this pale ale gives off gentle aromas of lemon, grass and lemongrass. These are backed up in the mouth and supported by hints of kiwi fruit, apples, pine resin, wheat and the soft greenness of baby spinach. Well balanced and eminently drinkable, this is a sessionable beer despite the ABV. The finish is one of lingering gentle bitterness with a surprising sweet upswing at the end.

Beerfarm.com.au

Willietheboatman.com

Deedsbrewing.com.au

L

L

SE

O AS N

FO

CUS

A

O AS N

FO

A

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Nowhereman.com.au

CUS

Blizzard Summit Stout

Blackman’s Barrel Farm Sour

Beerfarm IPL

Holgate Brewhouse Emperial IPA

Exit Brewing Milk Stout

Style: Stout ABV: 6.5%

Style: Sour ABV: 4.5%

Style: IPL ABV: 5.2%

Style: IPA ABV: 9%

Style: Milk Stout ABV: 5.2%

A marvellously luscious nose discombobulates the senses from the first sniff, where roasty malts, complex yeast and balanced alcohol caress the drinker’s senses. The first sip then heightens the experience with rich candy, chocolate pudding and velvet alcohol. A dark beer with a slight ruby edge, this is just what the doctor ordered for a cold, blizzardy night in. The drinking sensation is divine and well worth the effort!

Hazy and with a light, golden colour, its light aroma is correct for the style and brings lactic tang and orange peel to the nose. The first sip brings tropical fruit – pineapple, mango and banana – with restrained acidity and perhaps some saltiness.

The body is light and the tartness is moderate.

There’s a nice, lingering orange sherbet finish.

A clean, crisp lager with a good balance of hop bitterness that still lets the yeast characters sit well.

Pale straw in colour with no haze and a lasting white frothy head. The aroma is hop forward with some tropical fruit and grassy notes while the palate senses sweet malt too. The medium to high body, with high carbonation, leaves a refreshing bite on the finish.

This year, the brewers decided to shave a little off the ABV to make this massive beer more drinkable, though they stopped short of calling it a sessionable Imperial IPA! The aroma is chockfull of super-fruity US hop aroma. Think juicy pineapple, tart citrus, stone fruit, boiled lollies and bubblegum. On the palate the fruity mélange is underpinned by a bold, evergreen hop bitterness. Mouthfeel is full and luxurious yet at the same time dangerously drinkable.

This one pours rich black with a persistent tan head.

Chocolate and coffee abound on both aroma and taste, with accents of vanilla, liquorice, roasted grains and a hybrid earthy-floral hop flavour.

The addition of lactose has minimal impact on the palate, just enough to assist in abating roast malt bitterness without inducing an overtly sweet stout. A classic style that has been honed to perfection over the last two winters and will serve well in the cold months ahead.

Blackmansbrewery. com.au

Blizzardbrewing.com

Beerfarm.com.au

Exitbrewing.com

Holgatebrewhouse.com As published in Beer and Brewer Winter 2020

July 2020 | 37

Wine Tasting Review

Australia’s Sweetheart: Shiraz The National Liquor News tasting panel sipped and swirled their way through a selection of Shiraz this month. Here are their highest scoring wines across three price brackets.

Panels Picks

The Panel ➤

➤

➤

➤

➤

➤

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➤

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➤

➤

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C hristine Ricketts, Wine Educator, The Wine Quarter A ndrew Graham, Online Communications Manager, The Wine Collective A ndrew Stubbs, Manager, Vine Wine S abine Duval, Senior Wine Buyer, The Wine Collective B ryn Lucas, Purchasing Manager – Wine & Tobacco, Heinemann Australia A ndrew Milne, Brand Manager, SouthTrade International M ichael Park, Wine Merchant, Dan Murphy’s Kingford S alvatore Margiotta, State Sales Manager, NSW & ACT, Delegat Limited A ndy Dean, Co-founder, The Tasting Glass

Shingleback

Château Tanunda

Bleasdale

Unedited

Grand Barossa

Bremerview

T om Czerski, Purchasing Manager, NSW Golf Club

Shiraz

Shiraz

Shiraz

Region: McLaren Vale

Region: Barossa

Region: Langhorne Creek

A my Hayes, Freelance Wine Writer

VIN: 2017 LUC: $53.75

VIN: 2017 LUC: $16.56

VIN: 2018 LUC: $13.98

Distributed by: David

Distributed by:

Distributed by:

A ndy Young, Editor, The Shout & Bars and Clubs

Muster (SA); Shingleback

Château Tanunda

Negociants Australia

“Chunky and generous. Has an assured, almost sausage-y savoury Shiraz character and a warm, generous finish.

Good solid commercial wine.”

– Andrew Graham

“Appearance is bright and clear. Nose shows sweetness, like jelly crystals. Palate shows some more warmth, oak is evident but the overall wine has some nice flavours.”

– Sabine Duval

The System 95-100 Classic: an exceptional wine 90-94 Outstanding: a wine of remarkable character 85-89 Very good: a wine with impressive qualities

38 | National Liquor News

(Nationally)

“Beautifully made, waves of powerful fruit flavours roll across the palate building intensity and complexity.

Tannins and acid are nicely balanced and do very well controlling this wine.”

– Michael Park

Wine Tasting Review

LUC $20 and over Taylors The

Mea Culpa

Pioneer Shiraz

Syrah

Region: Clare Valley

Region: Yarra Valley

VIN: 2014 LUC: $107.50

VIN: 2018 LUC: $28

Distributed by: Taylors Wines

Distributed by: Brown Family Wine Group

“Beautifully structured with supple tannins and great length – the full package.”

– Bryn Lucas

“Mint and eucalypt immediately evident on the nose. Wine shows a lovely fruit spectrum of mint, blackberry and cedar oak.” – Sabine Duval

Bird in Hand

The Château 50 Year

Shiraz

Old Vine Shiraz

Region: Mount Lofty Ranges

Region: Barossa

VIN: 2017 LUC: $28.38

VIN: 2016 LUC: $45.85

Distributed by: Bird in Hand

Distributed by:

“Alcohol didn’t stick out in any of these wines, a boon for the category.”

Andrew Graham Online Communications Manager, The Wine Collective

Château Tanunda

“An elegant and well balanced wine with good structure.

Drinking well now and will continue to develop with age.”

– Tom Czerski

“A more traditional, bold style of Australian Shiraz, but done well. Aromas of berry compote, mixed spice and dark chocolate.”

– Bryn Lucas

Food Pairing ➤

The Gate by

Harewood Estate

Shingleback

Reserve Shiraz

Region: McLaren Vale

Region: Great Southern

VIN: 2017 LUC: $23.65

VIN: 2014 LUC: $23.65

Distributed by: David Muster

Distributed by: Single

(SA); Shingleback (Nationally)

Vineyard Sellers

“A length that just keeps on getting better. Like opening up an oven with a black fruit crumble and letting the aroma waft through the house.”

– Andrew Milne

“Opulent and lavish chocolate oak, berried style. You know what you’re getting here – a big mouthful of dense flavour and oak tannins.”

– Andrew Graham

➤

➤

➤

“ A Sunday roast leg of lamb or anything barbecued.”

– Bryn Lucas “ Any roasted vegetable dish would be ideal, charcuterie or baked/ steamed salmon.”

– Amy Hayes “ Lamb shoulder cooked low and slow with garlic and rosemary.”

– Salvatore Margiotta “ Protein rich foods such as red meat dishes or Umami rich dishes like a mushroom/ eggplant lasagne.”

– Christine Ricketts

July 2020 | 39

Wine Tasting Review

LUC $14-$20

“I did notice that most of the wines led with brightness of fruit rather than oak. Nicely balanced wines.”

De Bortoli The Estate

Leconfield

Vineyard Shiraz

Shiraz

Region: Yarra Valley

Region: McLaren Vale

VIN: 2018 LUC: $19.84

VIN: 2018 LUC: $16.88

Distributed by: De Bortoli

Distributed by: Leconfield Wines

“Liquorice aromas, red fruit.

Fresh in style and juicy. Very easy drinking and true to style.”

– Tom Czerski

“Peppery fruit nose as enticing as the deep red colour. Fine tannins and good oak bring structure to this wine.” – Andy Young

Christine Ricketts Wine Educator, The Wine Quarter

Swan Bay

Beresford Classic

Shiraz

Shiraz

Region: Bellarine Peninsula

Region: McLaren Vale

VIN: 2016 LUC: $14.41

VIN: 2017 LUC: $19.86

Distributed by:

Distributed by:

Scotchmans Hill

Vok Beverages

“Good wine, starting to soften with age.” – Sabine Duval

“A serious and complex nose, then a firm and thick leathery delivery in the palate. Full bodied and fruit forward, and hints of cloves, star anise and eucalyptus.” – Andy Dean

Shingleback Davey

D’Arenberg The

Estate Single

Footbolt Shiraz

Vineyard Shiraz

Editor’s Picks ➤

➤

➤

1 De Bortoli Woodfired 9 Shiraz 2017, Heathcote, LUC $15.66 (De Bortoli) 9 Taylor Made Shiraz 2017, 8 Clare Valley, LUC $18.28 (Taylors Wines) 88 Yalumba Organic Shiraz 2018, South Australia, LUC $13.33 (Samuel Smith & Son)

40 | National Liquor News

Region: McLaren Vale

Region: McLaren Vale

VIN: 2017 LUC: $15.05

VIN: 2017 LUC: $15.05

Distributed by: Off The Vine

Distributed by: David Muster

(WA); Empire Liquor (SA);

(SA); Shingleback (Nationally)

Young & Rashleigh (ACT); The Wine Company (VIC); The

“Palate shows an even mouthfeel, the wine needs to be decanted, however great structure of tannin/acid and dark berried fruits.”

– Sabine Duval

Wine Tradition (QLD); Young & Rashleigh (NSW)

“Strong, structured and silky tannins, then bramble and plum. A variety of herby/floral flavours emerge: cloves, liquorice and sage.” – Andy Dean

Wine Tasting Review

LUC $14 and under De Bortoli

Silkwood Estate

Winemaker

The Bowers Shiraz

Selection Shiraz

Shiraz facts

Region: Pemberton

Region: Riverina

VIN: 2018 LUC: $12.90

VIN: 2019 LUC: $6.97

Distributed by: Single

Distributed by: De Bortoli

Vineyard Sellers

“Drink now. High acidity.

“Medium bodied with some

Strawberries. Subtle fruit. On

charming red fruit characters

the lighter spectrum. Moreish.

and mocha on the palate, bright

Good length.” – Tom Czerski

and crunchy acid – maybe a bit

➤

➤

➤

lean.” – Amy Hayes

➤

Harewood Estate

Brockenchack Zip

Shiraz

Line Shiraz

Region: Great Southern

Region: Eden Valley

VIN: 2018 LUC: $12.90

VIN: 2017 LUC: $13.71

Distributed by: Single

Distributed by:

Vineyard Sellers

Brockenchack Wines

“Medium bodied with aromas

“Dark berry fruit aromatics

of baked cherries and Asian

with top notes of white pepper.

spices. Very good value.”

Well structured with good

– Bryn Lucas

length.” – Bryn Lucas

Briar Ridge Old

Richard Hamilton

Vines Shiraz

Little Road Shiraz

Region: Hunter Valley

Region: McLaren Vale

VIN: 2017 LUC: $12.70

VIN: 2018 LUC: $13.98

Distributed by: Free Run

Distributed by:

Distributors

Leconfield Wines

“Palate is medium bodied

“Red berries with touches of

with noticeable savoury red

chocolate and pepper. A nice

fruits and some earth and

tannin grip, enjoyable sweet

wild mushrooms all working

spice on the late palate.”

together.” – Andrew Stubbs

– Andy Young

S hiraz is Australia’s best known and most widely planted variety.

I t is grown in virtually every wine region in Australia.

B arossa is home to some of the oldest Shiraz vines in the world. Langmeil Freedom vineyard is believed to have been planted in 1843 and is still producing today.

S hiraz creates medium to full-bodied wines with varying flavour profiles and structure depending on region, climate and winemaking techniques.

Source: Wine Australia

“Australia’s sweetheart grape: these are all classic examples of wines displaying the love Shiraz has for our warm, sunny climate – and its talented winemakers.”

Andy Dean Co-founder, The Tasting Glass

July 2020 | 41

Strikeforce

Managing retail real estate Stephen Wilson, Category & Insights Manager at Strikeforce, breaks down how to deliver the most return out of your retail space.

Range and space decisions regularly made

So how do you manage this quandary?

Once a decision has been made to

by retailers are critical to meeting shopper

Regular assessment of sales, whether it’s

introduce a new product the next step is to

demands, ensuring maximum return and

units per store per week or dollar sales, is a

review the tail of category items and look at

driving repeat business by providing the right

true and tested method of establishing the

which of these lines will be deleted to make

product in the right place at the right time.

importance of each item in each category,

room for new products.

Whether the store has a large or small

to identify your best sellers and importantly

It is not as simple as replacing the

footprint shoppers expect access to the latest

the tail of products that are not meeting

existing facings of the soon to be deleted

on trend products. The new product pipeline

your expectations.

lines. This approach can often lead to out

never stops flowing with the next ‘hot, must

Products that consistently perform

have’ product prompting the question, do

to or above expectations become part

I want or need to have this line as part of

of your core range. Items that sit below

This is where engagement with space

the range?

an established benchmark can then be

planning is a pre-requisite for maximising

considered for deletion.

retail space and ensuring continued on-

The rise of hard seltzer is a perfect

of stocks and lost sales as demand has yet to be established.

example of how new trends can place

The caveat here is that there will be

pressure on existing fridge and shelf space.

brands that have unique features or benefits

Shelf capacity and total category make up

Where do hard seltzers sit in the fridge?

that drive customer traffic, and these should

should determine where the new products

Should they be next to the beer? In the

continue to be ranged. This type of approach

should reside, how many facings should be

ready-to-drink section? Or below the

takes personal preference out of the process.

dedicated to these new lines and position in

sparkling wine?

Trade media, customer feedback, requests

shelf availability.

relation to other category brands.

Whether the product is chilled or ambient

for a particular brand and understanding

This simple process ensures that your

there is finite space available and it is essential

category trends all help make the decision

range is constantly reviewed, aligns with

that every square foot of retail space delivers

about whether you should bring the new

contemporary trends and meets your

an acceptable return on investment.

line into your range or not.

customer needs.

42 | National Liquor News

■

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60,497

*

unique users every month in 2019.

Do you have an upcoming launch, NPD, line extension or promotion?

Then drive brand awareness.

Support your sales team.

Book a campaign.

Contact Shane T Williams to book now!

on 02 8586 6205 or email stwilliams@intermedia.com.au

* Google Analytics 2019, TheShout averaged 60,497 unique users per month.