2021 Predictions
“Fortified will reinvent itself as the last alcohol frontier that is yet to have done so. Be it in new cocktail trends or the discovery of the velvet impacts of time across a myriad of delicious aged ports following 25 years in barrel. Early days here, however as the leader in this category we are very excited about what the future holds.” – David Pitt, McWilliams
“I expect to see continued growth in lighter style red wines and rosé, as well as interest in premium and super-premium wines including sparkling and Champagne.”
Industry leaders
PREDICT 2021 TRENDS Some of the leaders from within this year’s National Liquor News Industry Leaders Forum share their insights about the industry trends to watch in 2021. 24 | National Liquor News
– Bryan Fry, Pernod Ricard Winemakers