AUSTRALIA’S LEADING LIQUOR INDUSTRY MAGAZINE
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Being part of the community is key for Rhys and Andy from North Coast Liquor Group
Rhys Davy and Andy Sutcliffe from North Coast Liquor Group thrive by supporting their community and embracing IBA’s growth strategies.
Business partners and longtime friends Rhys Davy and Andy Sutcliffe are part of their community through their local bottle shops. They support BBQs, sponsor local sporting clubs and community events like Candlelight Christmas Carols. They love having the best liquor store in town with Cellarbrations.
They joined the network some time ago and their experience with the IBA network has been nothing short of exceptional. They are quick to praise the seamless process encountered from the very first meeting with the IBA team.
Davy explained: “We can’t say enough good things about our experience with IBA. From the initial meetings, the IBA team guided us through the full strategy, offering and plans for our business. The project management and execution were second to none. It’s just been first class, very professional,
“Since being on board, we have seen our businesses transform to be part of the fabric of the community and the sales come with it,” he added.
Jason Strong, Business Development Manager at IBA shared: “It is a real pleasure working with passionate retailers such as Rhys and Andy from the North Coast Liquor Group. From our very first meeting you could tell they wanted to step change their stores and create great shopping experiences for their community. We have helped them achieve that and they have seen growth instore since then.”
For Davy and Sutcliffe, it’s not just about selling products; it’s about being an integral part of their small town. They ensure that their staff are local and live within the community and it is an offering of their personalities which others can’t replicate.
“We want the service we provide to be different,” Davy explains. “The IBA programs are shopper driven but also provides us with broader flexibility to meet the unique needs of our community.”
The duo describes Championing Successful Independents and what it means to them: “It is having product available and delivered on time, programs that
have shoppers coming back into store and gaining new ones.”
They’ve embraced the Cellabrations model, and the brand is important to them.
“We like to be competitive in terms of price and test ideas in our shop which might give us an edge over the competitors – we have trusted the process, and taken the advice,” Davy adds.
When asked what advice they would give to other retailers considering joining the IBA network, their advice is simple: trust the process.
“Everything the IBA team said to us, from the moment we sat down to discuss flipping stores, to executing major shop renovations, to rolling out programs and promotions – they’ve delivered on all of it,” Sutcliffe explains. Their story is a testament to the power of partnership, community focus and the drive to succeed. With three Cellarbrations stores under their belts South West Rocks, Woolgoolga and West Kempsey, there is no stopping this duo. ■
L-R: Andy Sutcliffe and Rhys Davy
Five key wine trends for 2025
Despite the challenges facing global wine volumes, market analyst IWSR says there are still pockets of opportunity.
Global beverage market analyst, IWSR, has published its 2024 Global Wine Trends Executive Summary, outlining some of the challenges facing global markets and highlighting avenues of opportunity.
The report says that the outlook for global wine volumes is largely negative, with volumes in most key markets set to continue declining for the next few years. But despite ongoing economic difficulties, opportunities remain to meet the needs of the next generation of more involved, adventurous consumers.
Richard Halstead, IWSR’s Chief Operating Officer Consumer Insights and Custom Analytics said: “For wine, the battle to recruit younger legal drinking age (LDA) drinkers in sufficient numbers is intensifying, as many mature markets become increasingly reliant on older generations to shift the volume.”
Meanwhile, as governments increasingly prioritise action on climate change and excessive alcohol consumption, opportunities are also created for no- and low-alcohol (NoLo), natural, organic and sustainable wines.
Demographic challenges
The number of wine drinkers in key global
markets rebounded following the Covid-19 pandemic, but – despite adult population growth – has been declining since, falling by five million people between 2021 and 2024, according to IWSR data.
As people enter the category at a slower rate, older drinkers now constitute the largest age group in many mature markets, with over-55s accounting for almost 50 per cent of wine drinkers in key markets such as the UK, France, Portugal and Belgium.
“We have an emerging paradox in wine, where we are missing a chunk of recruits we would normally expect from younger generations, but those younger consumers we are recruiting are typically much more involved and higher spending,” says Halstead. “Meanwhile the bulk of volume sold is to Boomers (over-60s), who constitute the majority of drinkers, and tend to report lower levels of involvement than younger drinkers.
“The silver lining in all this for wine is that involvement levels in the category are actually rising as more enthusiastic younger LDA drinkers replace lessinvolved consumers.”
The
moderation
trend
As wine drinkers become increasingly mindful of their consumption patterns, sales
volumes are declining in all of the world’s top 10 wine markets, according to IWSR data, and although the sharpest declines appear to have passed, this negative trend is expected to continue.
Moderation is largely driven by health concerns, but IWSR consumer research also highlights financial worries: while 40 per cent of people across IWSR’s 17 Landscapes markets said they were drinking less wine because of a general reduction in their alcohol intake, 28 per cent said they were aiming to reduce their expenditure on wine, and 23 per cent said they were drinking less because wine had become more expensive.
In the top 10 global wine markets, 80-90 per cent of consumers who have reduced their wine intake say they expect to maintain this or reduce it further.
Financial pressures
The recent decline in wine consumption has been skewed to the lower end of the price spectrum: global sales volumes of wine priced at value level or below fell by 27 per cent between 2021 and 2023, according to IWSR data. This looks likely to continue, with IWSR forecasts predicting growth only in premium-and-above price tiers between 2025 and 2027.
Marketplace
Brand news and promotions
New convenient packaging format for Pressman’s Cider
Casella Family Brands has launched a new, more convenient packaging format for its Pressman’s Cider range, introducing a four-pack format of 375ml cans.
Alana Cauchi, Brand Manager for Casella Family Brands, says: “The new four-pack format aligns with the growing RTD category, where smaller packs are driving convenience and trial. This format enables Pressman’s to meet consumer demand for more flexible, on-the-go options that suit modern drinking occasions.
“With cider offering a full-flavoured yet refreshing alternative that is competitively priced against beer and RTDs, this four-pack presents a strong opportunity for retailers. It’s an ideal fit for fridge space, cross-category merchandising, and encouraging impulse purchases.”
Crafted from 100 per cent pressed Aussie apples, Pressman’s Cider strikes the balance between sweet and dry with a crisp, clean cider that appeals to both traditional cider drinkers and newcomers.
Distributor: Casella Family Brands
Y Series unveils Sparkling Collection for independent retailers
Australian wine brand Y Series has announced the addition of a Sparkling Collection to its portfolio, introducing a new Cuvée and Prosecco to its independent customers last month.
Committed to providing a ‘Y’ for every why, Y Series creates wines that are true to their varietal character while being fun, delicious and approachable.
Jack Glover, Executive Director of Marketing and Sales at HillSmith Family Estates, said “Y Series is built on being inclusive and meeting every consumer occasion. We felt our collection wouldn’t be complete without sparkling wines.”
“We’ve seen a movement in sparkling wines globally, where they are becoming the wine of choice for everyday moments with friends, rather than just for celebratory moments. Prosecco, in particular, has driven growth in the sparkling category, proving to be a refreshing and crisp aperitif, as well as a perfect base for cocktails,” added Glover.
Ty Menzies, Executive Director of Sales at Samuel Smith & Son, added: “We’re excited to offer our independent customers a firstto-market opportunity, partnering with them to introduce the new Y Series Sparkling collection.
“The Y Series Sparkling collection provides retailers with a trusted family brand in the $12–$16 price bracket – a strong addition to the sparkling wine category.”
For the launch, Samuel Smith & Son has partnered with Australian Liquor Marketers (ALM) and its contract customers on the release of Y Series Prosecco, while Y Series Cuvée is available market-wide to independent retailers.
Distributor: Samuel Smith & Son and ALM
Introducing Lyre’s Mojito, the refreshing non-alcoholic RTD
Non-alcoholic brand Lyre’s has announced the launch of its latest RTD cocktail, the Lyre’s Mojito. Now available across Australia, the all-natural and allergen-friendly beverage has just 11 calories per 250ml can, making it suitable for a wide range of dietary needs.
Blending full-flavoured mint, lime and a subtle sweetness with a crisp dry finish, the new Lyre’s Mojito not only appeals to those looking to enjoy the Mojito experience without alcohol, it’s also a low sugar and low calorie alternative.
Marc Romanin, Marketing Manager at Lyre’s Non-Alcoholic, commented: “Lyre’s has always been committed to providing premium non-alcoholic alternatives that don’t compromise on flavour or experience.
“The Lyre’s Mojito embodies this mission, offering a healthier yet indulgent option for those who love a great cocktail but want to stay mindful of their sugar and calorie intake.”
Distributor: Lyre’s Non-Alcoholic
Heering Cherry Liqueur boasts refreshed packaging
De Kuyper Royal Distillers has unveiled a new look for Heering Cherry Liqueur, launching a revised bottle design for the first time in more than 30 years.
The new packaging design features a squared bottle base with a narrow neck for easy handling and a new metal screw cap to preserve the freshness for longer and prevent evaporation.
The new label underscores the brand’s strong heritage by incorporating elements from vintage bottles, including the gold medals and Danish coat of arms. Reflecting the natural colour of cherries, the bold red logo was designed to make it easily recognisable on a store shelf.
Established in 1818, Heering Cherry Liqueur is allnatural, crafted with real cherries and botanicals to achieve a rich, authentic flavour without the addition of artificial flavours or colourings. The liqueur is still made according to the old family recipe and is a popular addition to many cocktails, with signature serves like the Heering Old Fashioned and Heering Copenhagen.
The rollout of the updated 70cl bottle size began in Europe in January followed by 75cl bottles in the USA. The refreshed Heering Cherry Liqueur bottles hits the Australian market in April.
Distributor: De Kuyper Royal Distillers
A new look and a new era for Bacardi’s Martini
With the aperitivo occasion worth almost US$11bn and expected to grow by six per cent annually, Bacardi has unveiled a new contemporary bottle and marketing campaign for its Italian Martini vermouth brand.
The new bottle design – inspired by the arched walkways of Turin, Italy – is now 30 grams lighter (equivalent to five per cent of the weight). While reducing annual greenhouse gas emissions at the Martini production site in Northern Italy, the slimmer bottle also means each pallet can carry an extra 48 x 75cl bottles, making transportation more efficient too.
Bacardi will be activating a new ‘Martini Dare To Be’ campaign across advertising, PR and social media through 2025, reflecting the evolution of the aperitivo occasion from a pre-event experience to the main event itself.
With campaign visuals that invite customers to step out of the ‘everyday you’ and into ‘your most playful and stylish self’, Bacardi hopes to reach a new generation of modern aperitivo drinkers.
Distributor: Bacardi-Martini Australia
Jack Daniel’s RTD: 30 years of innovation
Jack Daniel’s RTDs have been a staple in the Australian market for more than 30 years, evolving with consumer tastes and preferences.
Innovation has always been at the heart of the brand, with Jack & Cola expanding into new formats like Zero Sugar and higher ABV options such as Double Jack and American Serve. As consumers seek more flavour-forward experiences, Jack & Cola has introduced variations like Jack & Lemonade and Jack & Dry (Ginger Ale), catering to diverse palates and occasions.
Consumers are also seeking premiumisation, with offerings like Gentleman Jack elevating the brand’s appeal. Additionally, the launch of new formats like Jack Daniel’s & Cola Mini address needs for consumers seeking moderation delivering one standard drink with the same full whiskey flavour – expanding appeal and recruiting new consumers into the category and brand.
With more innovations on the horizon, Jack Daniel’s is set to continue its legacy of meeting evolving consumer needs and enhancing the ready-to-drink experience.
Distributor: Brown-Forman
Felons launches cocktail-inspired beer, Paloma Sour
Each year, Felons Brewing Co. releases a new fruited sour ale, and in this year’s tradition the brewery has taken inspiration from the citrus-centric Paloma, a cocktail which is quickly growing in popularity following the tequila boom.
Felons describes the Paloma Sour as ‘pouring sun-kissed pink with a dreamy haze’, infused with fresh grapefruits, a hint of tequila and a dash of salt.
Felons Brand Director, Dean Romeo, says: “Innovation is at the forefront of everything we do at Felons, and we use our limited release beers to explore some flavours not often covered by a brewery.
“The juicy, citrus character from 190 litres of grapefruit juice added provides a lovely sweetness which works in tandem with the tequila and natural acidity in the beer. Throw it in a glass and you’ve got yourself a very refreshing sun-kissed coloured refreshment.”
Felons Head Brewer Lincoln Gibbs added: “We brewed this beer to be easy going, fresh and spritzy. The result is a vibrant balance between beer and a cocktail.”
Distributor: Felons Brewing Co.
Wild Turkey celebrates 70 years of master distiller with limited-edition bourbon
In celebration of Jimmy Russell’s 70-year legacy at Wild Turkey, the brand has launched a new limited-edition bourbon to honour the master distiller’s dedication.
Born and raised in Lawrenceburg, Kentucky, Russell joined Wild Turkey in 1954, immersing himself in the art of bourbon making and staying true to its traditions.
With a career defined by his unwavering passion for traditional whiskey making, Russell says: “I’ve never worked a day in my life. The day I do, I’ll retire. Until then, I’ll keep making the bourbon I love.”
Featuring his signature eight-year-old 101-proof bourbon and an additional blend of eight- to nine-year-old whiskeys hand-selected from his favourite rickhouses, Wild Turkey Jimmy Russell’s 70th Anniversary 8-Year-Old Bourbon is a unique collector’s bourbon.
Tasting notes describe aromas of oak, honey, cinnamon and tobacco, and a palate of sweet cream, butterscotch, dark cherry and rich chocolate.
Managing Director of Campari Australia, Jacopo Borsa, says: “This limited-edition release embodies the tradition, passion, and flavour that Wild Turkey is renowned for, and we couldn’t be more thrilled to share it with bourbon lovers across the country.”
Wild Turkey Jimmy Russell’s 70th Anniversary 8-Year-Old Bourbon is available now for a limited time at a RRP of $135.
Distributor: Campari
Stone & Wood leads the way with sustainable packaging innovation
Lion’s Stone & Wood has joined forces with Visy, Novelis, and Rio Tinto to launch a new initiative aimed at transforming beverage can packaging in Australia. Named Re-In-Can-Ation, the initiative uses low-carbon primary aluminium and incorporates 83 per cent recycled content in its cans. This collaboration is expected to reduce carbon emissions by 59 per cent compared to Stone & Wood’s previous packaging.
The 18-month pilot will see 15 million cans hit the market, with an estimated carbon saving of 1,235 tonnes. Lion’s Sustainability Director, Justin Merrell, highlighted the power of collaboration, stating, “This partnership shows what’s possible when industry leaders unite behind a common goal…When the full value chain collaborates, we see a stronger circular economy and great benefit to the environment.”
The initiative also plays a significant role in Australia’s recycling efforts, where only two-thirds of aluminium cans are recycled. By incorporating higher levels of recycled content, the project aims to reduce waste and contribute to a more sustainable packaging industry.
Stone & Wood’s Re-In-Can-Ation cans are now available across Australia, setting a new benchmark for sustainable packaging.
Distributor: Lion
Image credit: Cassandra Hannagan
Non-alcoholic brand Cute Drinks launches with Pretty Hot Margarita
Sydney-based non-alcoholic beverage supplier Cute Drinks has introduced an ‘ingestible beauty drink’ to the market with the launch of Pretty Hot Margarita.
Packed with collagen peptides, oral hyaluronic acid, antioxidants and vitamins, the non-alcoholic cocktail uses a blend of natural ingredients. Yvette Symon, Founder of Cute Drinks, says the new drink is designed to enhance radiant skin and overall wellness.
“We are excited to introduce Pretty Hot Margarita to the market. This drink is a game changer and will shake up the non-alc functional space within the beverage industry and will redefine beauty routines by nourishing the body from within. We are confident that Pretty Hot Margarita will be a valuable addition to our customers’ wellness journeys.”
Boost sales with the Great Aussie G&T campaign
Formerly a food scientist and ex-brewer for Philter and Wayward/Batch Brewing, Symon was inspired to launch Cute Drinks as a way of incorporating scientifically-backed ingredients into beverages designed for health-conscious consumers.
“Seeing a gap in the non-alc market while brewing non-alc drinks at Wayward/Batch Brewing, Hop water and Aqua Lupa, it made me question what would I want to see in a nonalc functional beverage. 2024 the product was developed, company made and launched by Christmas,” she explained.
Pretty Hot Margarita is available now in 330ml cans and 16-can cases, described as “a mix of tongue tingling sudachi fruit, a spicy slap of capsicum and peppercorns for heat, with salty seaweed notes to finish”.
Distributor: Paramount Liquor Marketplace
FELLR launches Double Watermelon
FELLR has released the latest addition to its high-ABV FELLR Double range, launching Double Watermelon Alcoholic Soda at six per cent ABV.
Responding to high demand for FELLR’s lower ABV watermelon, FELLR Co-founder Will Morgan shared his excitement about the latest product.
“We’re pumped to have FELLR Double Watermelon join the Double range. As a full-flavoured option with next to no sugar or carbs, it hits the mark with Aussies who are looking for that bigger burst of flavour without the calories.”
FELLR Double Watermelon, which comes in at 1.6 standard drinks per can, is all-natural, gluten free and vegan friendly. It’s low in calories with only 113 per can and is also low in sugar, containing only 0.2 grams per serve.
The FELLR team said this launch highlights the brand’s dedication to providing low-calorie, low-sugar, sessionable alternatives to a broad range of consumers, joining the existing Passionfruit, and Green Apple flavours in the existing FELLR Double range.
Distributor: Direct
The Great Aussie G&T campaign from Never Never Distilling Co presents an exciting opportunity for retailers to boost sales and attract more consumers. This campaign celebrates the best of Australia, offering consumers the chance to enjoy the iconic combination of Australianmade gin and tonic, with fresh lemon and thyme. As part of the campaign, Never Never is giving away an ultimate G&T experience for two worth $5K, including flights, luxury accommodation and a VIP experience at the brand’s distillery in McLaren Vale.
For retailers, this is a chance to tap into the growing demand for premium, locally made products. By stocking Never Never’s Triple Juniper Gin and displaying promotional materials, you can offer consumers the chance to win an unforgettable experience. The campaign also provides a great incentive for consumers to purchase and enter the competition, driving traffic into your store.
The competition runs from 1 April - 31 May. To get involved, reach out to sales@ neverneverdistilling.com.au
https://theshout.com.au/national-liquor-news/subscribe
Mother’s must-havesDay
As Mother’s Day approaches, it presents an opportunity for liquor retailers to boost sales with thoughtful gifting options and celebratory drinks. From limited releases by femaleonly teams to new boutique wines, stocking the right mix of products taps into a seasonal sales opportunity.
Over 150 years of beverage know-how, bubbled and bottled
Combining beloved Australian flavours with a modern twist, Bickford’s has a strong history in carbonated drinks dating back to 1874. From its apothecary roots to today, the brand has maintained a legacy of high-quality fizz for generations.
With a loyal customer base and a lasting commitment to taste, Bickford’s recipes have stood the test of time. New flavours are consistently introduced to offer a comprehensive selection for modern consumers. Following a major brand refresh, the strong reputation for quality is now paired with a vibrant, contemporary design that resonates with today’s drinkers.
The classic mixer range modernises Bickford’s revolutionary beverages from the late 1800s, crafted with all-natural ingredients and light carbonation to enhance rather than overpower mixing companions. New flavours added to the range include Cloudy Lemonade and Pineapple & Passionfruit, expanding the offering while maintaining the brand’s signature balance and refinement.
With a fresh new look and the same dedication to premium quality, Bickford’s continues to evolve – honouring its past while embracing the future of mixing.
Distributor: Bickford’s
Seppeltsfield Rd Distillers puts Barossa twist on vermouth
Sitting alongside its award-winning gin collection, Seppeltsfield Rd Distillers has released SRD Vermouth, designed to enhance the at-home cocktail game for consumers.
Crafted using Barossa Semillon grapes, SRD Vermouth is a wine-forward style with fresh citrus and locally foraged wormwood. Managing Director Jon Durdin says SRD Vermouth is both a cocktail essential and a refreshing drink on its own meeting demand for low-alc alternatives.
“We were at Vinexpo in Bordeaux when we tasted a regional and varietal-specific vermouth with our House Gin. It blew our minds. We knew we had to create our own,” he stated.
“This release is all about celebrating regionality and showing that Barossa’s world-famous wines can shine in a non-wine approach. We love breathing life into new classics – and this release is the first step in challenging perceptions of ‘old’ drinks and making them new and popular again.”
Continually evolving its portfolio, the distillery will soon release a single-vineyard and singlevarietal brandy – a product six years in the making that once again heroes Barossa fruit.
Distributor: Seppeltsfield Rd Distillers
“Mother’s Day shoppers want thoughtful, stress-free gift solutions. All-in-one cocktail kits, curated bundles, and readyto-mix options are a smart choice for retailers. These easy-to-purchase gifts offer convenience for the buyer, but also give mum the chance, as well as everything she needs, to mix up something delicious, relax and unwind. Promotions highlighting products that allow ‘time out for mum’ will drive interest and help boost sales during this key gifting period.”
Sandra North, General Manager, Seppeltsfield Rd Distillers
Watkins Wines releases collagen-infused rosé
Watkins Wines has released its latest innovation, Pure Glow Rosé, a light rosé wine infused with marine collagen.
Jo Watkins, Founder of Pure Glow Drinks, says: “Pure Glow Rosé represents a truly unique connection between conscious living and luxury. We set out to craft a wine with innovation at its core and create an experience that resonates with the new cohort of wine drinkers entering the market today.
“Pure Glow is part of the new wave of drinks that break tradition by fusing trends and concepts from across different categories, which we hope will pique the interest of those not entirely familiar with wine or perhaps don’t see themselves in what is traditionally marketed in the wine category.”
Infused with South Australian fruit, tasting notes describe hints of strawberry and cherry, with marine collagen undetectable on the palate. Pure Glow Rosé carries a $25 RRP and is lighter in alcohol, at 9.5 per cent ABV.
Distributor: Watkins Wines
Give the gift of all-Aussie gin with Archie Rose
Archie Rose Signature Dry Gin is the Sydney-based distillery’s contemporary Australian take on a classic dry gin, making it the perfect gift for gin lovers.
Carefully distilled in copper vacuum stills, Signature Dry Gin is crafted using Archie Rose’s unique cold distillation process to eliminate the adverse impacts of heat and create botanical distillates of clarity and distinct flavour.
Featuring eight individually distilled botanicals, the gin unites the flavours of the east and west coasts, featuring Geraldton waxflower and Dorrigo pepperleaf from New South Wales, resulting in a quintessentially Australian gin.
Tasting notes describe aromas of juniper, lime blossom, apple and fresh pine with a subtle citrus backbone offering hints of lemon and mandarin. On the palate, complex flavours include stonefruit, citrus, fresh garden herbs, pine and subtle eucalyptus.
Distributor: Archie Rose Distilling Co.
“Mother’s Day is always an occasion to gift unique Australian products or experiences that share a story, and provide transparency around high quality, locally grown ingredients and sourcing. We continue to see significant growth in products that also offer some form of personalisation whether it’s via tailoring the liquid or label art, as these provide value and meaning to the gift recipient.”
Female-owned rum brand Birds of Isle celebrates Australia’s landscape
Bunya Nut Rum is the first rum to be released by femaleowned and operated Australian rum brand Birds of Isle. Crafted in South Murwillumbah, Bunya Nut Rum celebrates the unique flavours of Australia and the country’s rich 65,000-year history.
The release is a blend of five Venezuelan rums aged for two, three, four, five and eight years in American oak ex-Bourbon barrels, finished in Australia for another seven months in French oak ex-muscat barrels from the Barossa Valley. Finally, the rum is soaked with native roasted bunya nuts and fire-charred bunya nut shells.
With a uniquely Australian sense of terroir, Bunya Nut Rum has aromas of crème brûlée and oak, and hints of anise, pepper and char on the palate with a peppery middle and a smoky, dry finish.
Distributor: Birds of Isle
Trevor Hannan, Head of Commercial, Archie Rose
“Mother’s Day is a great gifting occasion for the wine category and is a chance to be creative in presentation through gift boxes and advertising. It’s also a time when families get together to celebrate, and everyone is looking for that perfect bottle to bring and share with their loved ones.”
Gage Roads and Pink Boots uplift female brewers with special release
In celebration of International Women’s Day (IWD) on 8 March, Gage Roads Brew Co and Pink Boots Society joined forces for the release of She’s Golden Mango Wheat Ale.
Marking the duo’s sixth consecutive IWD release, with $50k in funds raised to date, sales will fund scholarships that support the progression of women in the brewing industry.
Packed with fresh, juicy mango, She’s Golden Mango Wheat Ale puts a sweet Aussie spin on a classic wheat ale, with a smooth mouthfeel, soft bitterness and a crisp finish.
Gage Roads Brewer Simone Clements says: “There had been talk within the team of making a mango wheat beer for years. IWD seemed like the perfect reason to whip this one out of the bag. I love how the burst of fresh mango compliments the banana and clove character contributed by the yeast in this beer.
“Raising the profile of women in the brewing industry is close to my heart. I think it’s important to show the next generation of women that this is a viable career pathway.”
Distributor: Gage Roads Brew Co
New Grenache joins Taylors Estate Label range
Taylors Wines, a third-generation family winery from South Australia, is once again highlighting the importance of serving wine at the right temperature. Since 2015, the winery has been educating wine enthusiasts about the impact of temperature on wine enjoyment, and its interactive temperature sensors on the Estate Label range have become a key tool in this mission.
The Estate Label range features a variety of wines, including Sparkling Chardonnay Pinot Noir, Riesling, Pinot Gris, and more, each with a temperature-sensitive label that changes colour to indicate when the wine is at its ideal drinking temperature. The latest addition, the 2021 Grenache, is a vibrant red from the McLaren Vale region, best served at 14-16°C to fully bring out its raspberry, blueberry, and white chocolate flavours.
Company Director Justin Taylor emphasises that while it’s common to serve whites cold and reds at room temperature, the reality is more nuanced. “Temperature has a massive impact on what we taste and smell, and not just in wine, but in food, too,” he explains. For optimal enjoyment, Taylors Wines offers a guide on ideal temperatures for various wine types.
The Estate Label wines, with their innovative temperature sensors, are available for RRP $22 from select retailers and the Taylors cellar door. Distributor: Taylors
Justin Taylor, Company Director and Global Key Accounts Manager, Taylors Wines
DrinkWise and ClubsNSW promote responsible drinking
DrinkWise partners with ClubsNSW and sports stars to promote responsible drinking and enhance fan experiences.
As DrinkWise continues to support a cultural shift towards moderation and responsible consumption for those who choose to drink, two recent initiatives are reinforcing the importance of respect and mindful drinking – both in licensed venues and at major sporting events.
The DrinkWise and ClubsNSW partnership, backed by NRL star Zac Lomax and the NSW Government, reinforces the role of education in fostering moderation. Despite 90 per cent of residents valuing moderation, 26 per cent still consume in excess of the government guidelines. This partnership reinforces expected behaviours in clubs across NSW through educational materials, including posters, coasters and digital screens, as well as targeted social media messaging.
DrinkWise CEO Simon Strahan emphasised that although Australian drinking habits have improved, “ongoing education is vital,” with this partnership playing a key role in setting expectations around responsible drinking and behaviour in social settings.
NSW Premier Chris Minns welcomed the initiative, recognising the importance of promoting responsible consumption across the community.
“We’re pleased to see the DrinkWise and ClubsNSW partnership come to life. DrinkWise’s educational materials play a vital role in reminding patrons of the importance of drinking responsibly and engaging respectfully with others. Additionally, these resources highlight the availability of support services, reinforcing that seeking help is a sign of strength,” Minns said.
ClubsNSW CEO Rebecca Riant echoed this sentiment, acknowledging the role of clubs in fostering responsible drinking behaviours.
“Clubs across the state have strict standards regarding the service of alcohol because we want all members and patrons to enjoy socialising and dining with their friends and family, or enjoying live entertainment, at their local club,” Riant said. “Our partnership with DrinkWise is another proactive step in promoting responsible consumption for those choosing to have an alcoholic drink at a club, ensuring patrons are mindful of their drinking and are respectful to those around them.”
With the NRL and AFL seasons kicking off, DrinkWise has relaunched it’s You won’t miss a moment if you DrinkWise campaign,
“Although Australian drinking habits have improved, ongoing education is vital.”
Simon Strahan Chief Executive Officer DrinkWise
featuring AFL star and Geelong captain Patrick Dangerfield and NRL and Paramatta Eels star, Zac Lomax. This initiative reminds fans that excessive drinking can cause them to miss out on the game’s biggest moments.
With research showing that 20 per cent of sports fans have missed a great moment because they had too much to drink, the campaign encourages moderation for those choosing to drink so that everyone can fully enjoy the experience.
Lomax recalled Xavier Coates’ match-winning try for Melbourne Storm against the New Zealand Warriors in 2024 as his Unmissable Moment
“As players, the wellbeing of our fans is always a top priority, not just in the stadium but also in licensed venues where our games are watched. We want everyone choosing to drink to do so responsibly and treat each other with respect,” he said.
The campaign will be amplified across television, digital platforms and in-stadium activations throughout the 2025 AFL and NRL seasons, reminding fans who choose to drink to do so responsibly.
Through partnerships with industry leaders, sporting icons and community organisations, DrinkWise continues to create meaningful programs that support Australians in making safer and healthier drinking choices. Whether in clubs, stadiums or at home, the message remains clear – if choosing to drink, moderation ensures that everyone can fully experience the moments that matter. ■
Pinot Noir New Zealand 2025
A new benchmark for global wine gatherings has been set with Pinot Noir New Zealand 2025, writes Catherine Wansink, New Zealand Winegrowers.
With the last Pinot Noir New Zealand held in 2017, eight years is a decent gap between drinks. However, in February this year Pinot Noir New Zealand 2025 successfully united global wine enthusiasts, thought leaders, and industry pioneers in an extraordinary celebration of New Zealand Pinot Noir held in Otautahi Christchurch. The atmosphere was nothing short of electric.
In a coup for the event, Pinot Noir New Zealand 2025 was the motivation for keynote speaker and New York Times Chief Wine Critic Eric Asimov’s first visit to New Zealand. Asimov was impressed by the diversity of regions, soils, and people who care passionately and deeply for their land.
Themes of place, care and sustainability were core to the event, with addresses by environmentalist Tim Flannery; actor, producer and climate activist Damon Gameau; and advocate for regenerative farming, viticulturist Mimi Casteel, alongside international wine authorities including Wine Enthusiast’s Christina Pickard and BBC’s Olly Smith sharing their thoughts on what’s next for the country’s flagship red grape.
Described as “the most joyful wine gathering I can recall” by Smith, Pinot Noir New Zealand 2025, also allowed domestic talent to shine brightly with contributions from winemaking pioneers Helen Masters (Ata Rangi), Ivan Sutherland (Dog Point), Paul Pujol (Prophet’s Rock), Alan Brady (Gibbston Valley, Wild Irishman), and Nigel Greening (Felton Road) together with writers and academics sharing their expertise on New Zealand’s unique terroirs, winemaking techniques, and the evolution of the Pinot Noir industry.
“We’ve waited eight years to bring this incredible event to life, and I couldn’t be more thrilled with how everything came together,” says Michael Henley MW, Pinot Noir New Zealand 2025 Chair. “The energy, the stories shared, and the connections made have set a new standard. This event will be remembered as a turning point in how the world engages with New Zealand Pinot Noir.”
Shanteh Wale was among the Australian cohort of hosted international guests and described the event as “one of the most thought provoking, inspiring and sensational wine events of my career”.
Two Australian sommeliers, Cyndal Petty and Liinaa Berry, were also hosted and their itinerary included participation at Sommit, a wine experience hosted by New Zealand wine and on-premise authorities, Cameron Douglas MS and Stephen Wong MW. Attended by only nine international sommeliers and targeted exclusively to their interests, the Sommit is an all-encompassing celebration of the lesser-known aspects of New Zealand wine, with particular emphasis on the facets that resonate with the sommelier community.
Pinot Noir New Zealand 2025 brought together some of the finest minds in wine and drew attention from global wine lovers eager to explore the richness and complexity of New Zealand’s most celebrated varietal. The event’s success reflects the ongoing growth and prestige of New Zealand’s Pinot Noir industry, which continues to shine on the world stage. ■
No- and low-alcohol wines gaining ground in Australia’s evolving market
Global shifts in consumer behaviour are reshaping wine consumption patterns, with consumers increasingly moderating alcohol consumption and exploring no- or low-alcohol options for health and wellness reasons. Rising cost-of-living pressures have exacerbated this trend, leading to a decline in wine consumption in most established markets, including Australia. However, two wine categories bucking this trend are no- and low-alcohol wines.
According to IWSR, the consumption of noalcohol wines in Australia increased by 24 per cent per annum over the past five years, reaching 300,000 cases in 2023. Conversely, low-alcohol wine consumption declined by one per cent annually to 400,000 cases (see Figure One). In comparison, consumption of still wine dropped by three per cent annum to 44 million cases, underscoring that while no- and low-alcohol wines are outperforming the total market, they remain small in absolute terms.
Looking ahead, IWSR forecasts that in the five years to 2028, low-alcohol wines in Australia will
outperform no-alcohol wines, forecast to grow by six per cent per annum, compared to four per cent respectively. Still wine is forecast to continue to decline, albeit at slower rate of one per cent per annum. Despite a projected increase of 200,000 cases in the no- and low-alcohol wine categories in this period, they will not offset the forecast decline of 2.5 million cases of still wine sales in Australia. By 2028, the combined share of no-alcohol and low-alcohol wine is expected to grow modestly from 1.6 per cent in 2023 to 2.1 per cent of total still wine sales.
While the United States is by far the biggest market for the two categories, Australia is significant, ranking number two for low-alcohol wines and fifth in the non-alcohol wine category. In comparison, Australia is the 13th biggest market for still wine consumption.
While relatively small today, these segments are poised for growth as health-conscious consumers, particularly younger demographics, continue to seek alternatives that support moderation while still enjoying the social aspects of drinking. ■
“These segments are poised for growth as health-conscious consumers, particularly younger demographics, continue to seek alternatives.”
Peter Bailey Manager Market Insights
Liquor business viability
Happy New Year to you all. Well, all three of you! I mean, some will never read an article with such a boring title. Others will say, no need to read about it as it’s not down to us; it’s market conditions and economic factors that will determine our ongoing business viability.
Stepping back a minute to put this into a current context, here’s a paragraph from my last article back in late 2024:
“Marketing in all its myriad forms should drive our business into the future and assist us to determine risk factors (what if you lost a niche market group?) and business viability longer-term (population, demographic mix and trends, economic variables).”
Risk management is twofold, ensuring limited loss of sales coming in and maintaining sufficient cash reserves to cushion any impact due to economic downturn. The latter is of course a cashflow/capital decision however a lack of cash reserves is often seen in struggling businesses where limited cash availability can stall bulk purchasing decisions, which can ultimately lead to less stock on shelves and reduced sales and margin.
Looking back at the first point above, that of limiting loss in sales or turnover; we are
Peter Hall explores liquor business viability, risk management, and strategic marketing to ensure long-term success in uncertain markets.
all used to highs and lows due to market volatility (season, inflation, interest rates, unemployment) however, we are often not as attuned to changes in consumer behaviour such as buying patterns, approaches to price points and the success of various ways in which our customers source information (e.g. the rise in digital media). I mentioned ‘niche’ markets earlier and, from a marketing perspective, these are the building blocks of our current and future business.
My approach in risk consulting to liquor businesses is to start with the question I posed earlier; ‘What if you lost a key customer group?’ And then, continue to ask questions; ‘What impact would that have on sales?’ ‘Can those sales be made up from other consumer groups?’ ‘Do you need to diversify to generate lost sales?’ (Here’s the opposite; Canadian liquor stores removing American products from their shelves.)
We all know that just opening the doors in the morning is not a marketing plan unless you have a limitless supply of customers and no opposition. That not being the case, your marketing plan must include an analysis of your key consumer groups, an idea of why they come to you
and the potential loss to your business if they don’t.
Then, on a proactive note, also include plans to source new consumer groups. An analysis of your current customer base compared to an analysis of liquor purchasers generally, compared to your Prime Market Area (PMA) demographic breakdown and compared to who shops at your opposition would be a great start. Then, it’s always worth asking ‘Who do I want?’ and just checking that those consumers would be attracted to your location, range, market positioning and promotional style. Here’s another way of thinking about it:
• Sales of the same stock to the same people? Status quo.
• Sales of current and new stock to the same people? Diversify range.
• Sales of the same stock to current and new people? Promote wider and more keenly.
• Sales of current and new stock to the same and new people? Diversify and promote. In the end, the objective of risk management is not necessarily to eliminate all risks but to manage them effectively, thereby cleverly positioning the business to succeed despite the ever-present uncertainties.
Food for thought. ■
Navigating price pressures: Strategies for spirits producers in a high and fluctuating cost market
Spirits producers must refine pricing strategies to navigate rising costs, consumer behaviour, and market volatility, writes
Shane Cleary, Liquor Business Partner, NielsenIQ Pacific.
“Understanding how pricing decisions affect consumer demand has never been more important for suppliers and retailers.”
Shane Cleary Liquor Business Partner NielsenIQ Pacific
Australia’s spirits industry continues to face mounting cost pressures. Excise duties rise twice a year in line with inflation, while ingredients, freight, and energy costs also continue to climb. Understanding how pricing decisions affect consumer demand has never been more important for suppliers and retailers.
The recent freeze on draught beer excise for the next two years adds another layer of complexity. While it remains to be seen if this will influence off-premise pricing, a recent CGA by NIQ study found that when consumers enjoy a drink on-premise, they are 42.7 per cent more likely to repurchase it for home consumption. This connection between on-premise trial and offpremise purchase could shape future category dynamics and pricing strategies for spirits producers.
The pricing challenge
Every product operates in a dynamic pricing environment, where changes in shelf and promotional pricing directly impact sales volumes and consumer behaviour. The extent of this impact depends on category trends, competitive positioning, and economic conditions. Discounting can drive short-term volume,
but excessive price cuts risk eroding brand value, while steep price increases may push consumers toward cheaper alternatives or even rival categories.
Not all high-selling products translate into strong business outcomes. The top 10 per cent of bottled spirits by sales value experience 20 per cent promotional wastage – meaning for every $1 generated through promotions, $0.20 is ineffective, double the dataset average of 10 per cent. A similar pattern is evident in RTDs, where the top 10 per cent of products by sales value see 27 per cent promotional wastage compared to the category average of 20 per cent.
Some categories are more sensitive to price shifts than others. Rum and whisky face greater pressure from internal and external substitutes, making them subject to greater volume volatility through price changes, whereas brandy sees less price sensitivity, meaning price increases are less likely to deter consumers. Packaging size also plays a role – onelitre bottles tend to be more price-sensitive than 700ml bottles, suggesting that larger pack sizes may be perceived as better value, but consumers may downsize if prices rise too sharply.
“Tracking how shoppers respond to price adjustments can help identify optimal price points that balance margins with demand.”
Shane Cleary Liquor Business Partner
NielsenIQ Pacific
A similar trend is seen in the RTD category, where the top 10 per cent of products by sales value suffer from 27 per cent promo wastage, compared to the braider category of 20 per cent. While shelf price sensitivity remains relatively consistent across different pack sizes, with four, six, and 10-packs showing similar elasticity. However, the 10-pack is slightly more sensitive, indicating that consumers may hesitate to commit to a larger upfront cost when prices increase.
Incrementality can also be a double-edged sword. While high-incrementality products drive category growth, they can also lead to cannibalisation – shifting sales within the category rather than expanding it. For suppliers, high incrementality on low-margin products or those with supply chain constraints can create profitability challenges, reinforcing the need for a strategic, data-backed pricing approach.
Getting
pricing right: The importance of accuracy
When setting shelf and promotional prices, precision is critical. Using incomplete or incorrect data can lead to pricing decisions that either erode profit margins or fail to capture demand effectively. It’s not just about understanding how a single SKU reacts to price changes – it’s about seeing the bigger picture, including how different products within a brand portfolio or category interact. A robust, data-driven approach helps ensure
pricing strategies drive real growth rather than simply shifting volume within the market.
Strategic pricing in a high-cost market
As excise duties continue to rise, brands must finetune their pricing strategies to maintain profitability while keeping consumers engaged. Tracking how shoppers respond to price adjustments can help identify optimal price points that balance margins with demand. Premium and craft brands may find small, incremental price increases more acceptable to consumers, while value-driven brands must be especially mindful of affordability perceptions. Adjusting price tiers across different formats and sizes can also help mitigate sticker shock. Meanwhile, value-added promotions – such as limited-edition packaging, bundle deals, or exclusive retailer collaborations – can enhance perceived value without resorting to heavy discounting.
The path forward
Beyond pricing itself, managing internal alignment is just as crucial. Ensuring that finance, procurement, sales, and marketing teams all have a shared view of pricing and promotional strategies enables businesses to stay agile and respond quickly to shifting market conditions. With a well-coordinated approach, spirits producers can navigate the challenges ahead with confidence. ■
The sober movement: Key trends and opportunities
The zero-alcohol trend offers growing opportunities for brands and retailers to cater to health-conscious consumers.
The zero-alcohol trend is increasingly gaining prominence, propelled by healthconscious consumers, innovative product developments, and a cultural shift towards wellness. This evolving market presents a significant opportunity for retailers and brands to diversify their portfolios and broaden their offerings. While traditionally confined to soft drinks and a few alcohol-free beers, the nonalcoholic beverage industry now boasts a diverse range of sophisticated options.
The cultural shift in alcohol consumption
Health and wellness awareness drives the zero-alcohol trend. A nascent but actively engaged consumer base who are seeking healthier options prefer non-alcoholic alternatives for social events. Retailers should highlight the health benefits of these products in marketing, while brands should focus on quality in their development and promotions. Innovations like alcohol-free spirits and craft beers provide new opportunities for retailers and brands to capture market segments with sophisticated alternatives.
The cultural impact of the zero-alcohol trend reflects a broader societal shift toward mindful consumption and a redefinition of what it means to enjoy a drink. Liquor retailers and brands can align with this shift by offering products that cater to changing consumer preferences and promoting the benefits of zero alcohol options.
Growth opportunities
Sales figures indicate the increasing popularity of the zero-alcohol sector. Major beverage companies have entered the market, developed their own zero-alcohol lines or acquired existing brands. Liquor retailers can enhance their offerings and improve sales, while brands can continue to develop and expand their product portfolios.
Sales of zero-alcohol beverages have consistently grown in both volume and value. Liquor retailers can expand their distribution channels to include these products, making them available in-store (with clear signage to facilitate the shopper mission and path to purchase) and online to reach a wider audience. Brands can support
this by ensuring broad distribution and visibility of their zero alcohol offerings.
Explore changing shopper dynamics in the liquor industry
As moderation becomes the norm in Australia’s drinking culture, insights are essential wherever your brand is available. Circana’s verified panel data offers the best understanding of in-home liquor consumption. This helps answer key questions about behaviours and refine focus for targeted investment and shopper relevance.
Circana can help you answer:
1. Why are my category/subcategory sales growing/declining?
2. Who are the key shoppers of my category/subcategory?
3. What do they buy? Where do they buy it?
4. How many, how much and how often?
5. What is the share of consumer at home spend?
Speak to an expert today to understand and anticipate consumer trends in the Australian liquor market. ■
Andrew Gerrard Senior Consultant Circana
TRADE BUYER’S GUIDE
Bourgogne&Chablis
Our judging panel
Adam Lambeth, Head Sommelier, Ivy, Merivale
Adam Lambeth is an accomplished Head Sommelier with a passion for wine that began at the Oxo Tower in London. His career spans prestigious establishments, including Kingsley’s Group, Tetsuya’s, and Bells at Killcare. Adam has also held prominent roles as Head Sommelier at Merivale’s Mr Wong, Est, and Felix. Currently, he oversees the Ivy precinct as Head Sommelier, bringing his expertise and deep knowledge of wine to create exceptional dining experiences. With years of experience in the hospitality industry, Adam continues to inspire with his dedication to the art of wine and service.
Andrea Pritzker MW, Founder, Wine inTuition
Andrea Pritzker MW is Australia’s Bourgogne Wine Ambassador and founder of Wine inTuition, a wine education and corporate events business. A certified WSET educator, she is also an independent wine writer, consultant, international wine judge, and public speaker. After earning a Diploma in Wine Commerce in Bordeaux, Andrea moved to Australia in 2003. She became a Master of Wine in 2015 and serves on the Institute of Masters of Wine Council. In 2022, she was awarded the Len Evans Tutorial Dux. Andrea is co-chair for the IMW Symposium in Adelaide in 2026.
Andrew Graham, Wine Buyer and Journalist
Andrew Graham is a renowned wine critic and wine expert, with over 25 years in the industry. He is the wine and drinks buyer for Good Pair Days and runs the Australian Wine and Drinks Review website. Andrew holds a Master of Wine Technology & Viticulture and a Bachelor of Environmental Management. He is a co-founder of The Tasting Glass and contributes to National Liquor News. Passionate about wine and climate change, Andrew also enjoys ultramarathons in his spare time.
Annette Lacey MW, Group Beverage Manager, Solotel
Annette Lacey MW is the Group Beverage Manager for Solotel, a large hospitality group in Sydney. She became a Master of Wine in 2020 and has extensive experience managing restaurants and working as a head sommelier. Annette has judged at wine shows and is the Australasian co-coordinator for The Institute of Masters of Wine. She has also worked as a wine educator and is a recipient of the 2014 Vin de Champagne Award. Annette is passionate about educating the next generation of wine professionals and running educational seminars for MW students.
Cecile Schoen, Venue Manager, The Waratah
Cecile Schoen moved to Sydney after running the famous Alba Bar & Deli in Brisbane. With over a decade of experience in hospitality, Cecile now manages The Waratah. She holds WSET Level 2 and 3 qualifications and specialises in wine and spirits. Known for creating vibrant, customer-focused venues, Cecile brings her extensive knowledge and passion for hospitality to The Waratah’s drink offerings. Her goal is to continue creating exceptional experiences for customers in the Sydney hospitality scene.
Geoff Bollom, Wine & Spirits Expert, Chambers Cellars
Geoff Bollom has been working in liquor retail since 2012, starting at Fennel Bay Cellars and continuing at Porters Balmain East, before joining Chambers Cellars. He has been a tasting panellist for National Liquor News since 2017. In 2019, Geoff founded The Little Wine School, aimed at building customers’ wine confidence, which ended due to the COVID-19 pandemic. Geoff holds WSET Level 2 and 3 qualifications and has travelled across Australia, Bordeaux, and the USA to expand his wine knowledge. He aspires to work in a fine wine store offering educational experiences.
Take a closer look: The many faces of Bourgogne wines
Bourgogne may be renowned in Australia for its exceptional wines, but the rich diversity of its lesser-known appellations makes it an exciting region to explore. By Molly Nicholas.
Ideally located between Paris and Lyon in eastern France, Bourgogne is a place where history and terroir come together to create some of the world’s most distinguished expressions of Chardonnay and Pinot Noir.
At 32,000 hectares, Bourgogne makes up just four per cent of France’s winemaking regions but accounted for 17.3 per cent of the value of French AOC wine exports to Australia in the first 11 months of 2024.
At the heart of Bourgogne’s appeal is its terroir – a combination of unique soils, varying geographical positions and microclimates that give its wines a distinct sense of place. From Chablis in the north to the rolling hills of Mâconnais in the south, Bourgogne vines are planted in a mix of limestone and clay soil and the varying proportions result in diverse expressions.
The diversity of Bourgogne wines is also expressed through its appellations, of which there are 84 – the highest number of appellations in any French region.
Laurent Delaunay, President of the Bourgogne Wine Board (BIVB), says: “We started producing wine in Bourgogne, according to the archaeological traces we find, about 2000 years ago, and it’s in the
last eight centuries that we really saw the building of the Bourgogne quality up to the appellation system that we have now, which is an illustration of our quality and our specificities.”
What makes Bourgogne unique is not only its geological and climatic conditions, but the fact that Pinot Noir and Chardonnay represent 91 per cent of the region’s grape varieties.
Originating in Bourgogne, Chardonnay makes up 49 per cent of the region’s wines, where the unique terroir results in wellbalanced, full-bodied wines. Pinot Noir, typically offering moderate tannins with deep aromas, represents 40 per cent of the region’s wines.
“When it comes to Pinot Noir and Chardonnay, Bourgogne is really the benchmark globally for these wines,” says Delaunay.
Andrea Pritzker MW, Bourgogne Ambassador in Australia, added: “While Australian consumers and professionals think they know Chardonnay and Pinot Noir because of our experience here, I think the particular nuance and diversity within Bourgogne is the real hook.”
The many faces of Bourgogne
“As Australian consumers look beyond the styles favoured in the local market, they are embracing the distinct characteristics of Bourgogne wines,” says Delaunay.
“The Australian public is going towards more elegance, freshness, less concentration, less alcoholic wines and so on, and that’s exactly the style of Bourgogne wines.
“When Bourgogne wines started to be imported to Australia, at the beginning it was only Grand Cru and wines with top reputations. What I see now, with the rise of Régionale appellations, is Bourgogne’s wines becoming more widespread. It’s becoming more popular for more general consumers, whose taste has changed towards more freshness and elegance.”
While appellations like Vosne-Romanée, Pommard or Meursault command global recognition, Bourgogne’s lesser-known Village appellations, and Bourgogne and Mâcon plus geographical denomination wines, are all quickly growing in popularity.
Saint-Véran, Givry, or Irancy are just some of the Village appellations experiencing increased demand – as are Bourgogne Chitry, Mâcon-Azé, or Mâcon-
Image credit: © BIVB / Etienne RAMOUSSE Images
Vinzelles, and many other Bourgogne and Mâcon plus geographical denomination wines. Offering exceptional quality and value, these hidden gems make Bourgogne wines more accessible than ever.
Pritzker says: “The average consumer might not know much about these appellations, but they do know that Bourgogne is a really great region for wine and they’re willing to take a chance on something that’s lesser known, as long as there is a professional to guide them, or there is information to help them make a purchase decision.”
Stepping off the beaten path
Among the lesser-known appellations, two areas to take a closer look at are the Côte Chalonnaise or the Mâconnais.
Geologically, Côte Chalonnaise’s appellations are not too dissimilar to some of the more famous appellations, but a history of mixed farming meant that they were not 100 per cent dedicated to vinegrowing – until more and more people began to bottle and sell their wines and the quality improved drastically.
Located in Côte Chalonnaise, Mercurey is one of Bourgogne’s largest Village appellations with 650 hectares under vine. Deeply rooted in the traditions of Bourgogne winemaking, the producers
employ meticulous vineyard practices, and this region is often considered a hidden gem.
Benoît Eschard, sixth-generation proprietor of Domaine Jeannin-Naltet, told National Liquor News: “Mercurey is a very interesting appellation because 25 years ago, half a dozen of the estate winemakers adopted the same practices as in Côte de Beaune and Côte de Nuits, both in the vineyard and in the cellars. This led to a huge jump in terms of quality, with some prices that are still very reasonable compared to what is practiced in the north of Bourgogne.
“In Côte Chalonnaise today, you get very good Bourgogne wines, quite similar to what you find in the north, but at a much more interesting price. The price in Côte de Beaune and Côte de Nuits is linked to the law of supply and demand – there is much more demand than what can be offered because the market is international, and so the price increases.
“While in Côte Chalonnaise, we have much more volume, appellations are larger, and you can find very good wines for much less money,” he continued.
Further south, Xavier Ritton, Export Sales Director of Cave Vignerons des Terres Secrètes, says the unique blend of clay and limestone in Mâconnais’ appellations offer something new altogether.
“The Mâconnais region is known for its diverse and high-quality wines, including lesser-known appellations like Mâcon plus geographical denomination, or Saint-Véran. These wines have very unique characteristics that appeal to Australian wine buyers looking for value and quality.
“Mâcon plus geographical denomination wines are easy to approach and easy to enjoy but with a great diversity in the styles according to where the vines are planted. Saint-Véran offers a bit more complexity and a good keeping potential. It will pair well with more delicate dishes.”
According to Ritton, the Australian market plays an important role in diversifying Mâconnais’ export strategy as demand increases for lesser-known appellations.
“Australian wine buyers are increasingly exploring wines from lesser-known regions such as the Mâconnais. This potential makes it an interesting market for us with emerging trends and demand for sustainable wines, and I think we can successfully grow in the Australian market,” he continued.
While well-established appellations have typically been the entry point to Bourgogne, it’s clear that the rich diversity and value-formoney offered by the region’s lesser-known appellations are an ideal choice for today’s consumers and captivating the growing Australian market.
Image credit: © BIVB / Aurélien IBANEZ
Image credit: © BIVB / Aurélien IBANEZ
Chablis: The pinnacle of Chardonnay
Celebrated for its distinctive freshness and unique terroir, Chablis is a key player in the global wine market with growing appeal in Australia, writes Molly Nicholas.
Situated in the northernmost part of Bourgogne, the village of Chablis is known for its crisp, mineral-driven Chardonnay, making up 19 per cent of Bourgogne’s total wine production. But within the simplicity of one single grape variety lies an intrinsic diversity, shaped by the region’s unique terroir.
Separated by the Serein River, the vines of Chablis grow along the left and right bank of the Serein Valley, but despite producing Chardonnay in close proximity, their unique microclimates present distinct expressions of the same style.
Paul Espitalié, Vice President of the Chablis Wine Commission, and winemaker at Maison Simonnet-Febvre says: “The right bank is where we find all the Grand Cru, and some of the most famous Premier Cru. On the left bank the terroir is different, because the exposure is more southeast, so they have direct sunlight only in the morning and less heat, compared to the right bank where you have a sunny area facing southwest.
“This explains the difference in style, where we have much more roundness and fruit on the right bank, and much more minerality on the left bank.”
While the position of the two banks sets them apart, the soil composition also varies across Chablis’ vineyards. While some benefit from Kimmeridgian soil, which imparts Chablis’ signature minerality, others are planted on newer Portlandian soils.
“Chablis is a very concentrated area with a lot of vines. When you leave this very small area you find open fields with wheat or corn and no vine production. So, it’s quite a miracle that we have the specific Kimmeridgian limestone, that gives a very special, unique taste to our wine,” added Espitalié
Image credit: © BIVB / Image & Associés
Discover Bourgogne’s finest
Domaine Raquillet
VIN: 2022 LUC: $68.05
Appellation: Mercurey Gold 95 points
Importer: Domaine Wine Shippers
“Balanced with great concentration and depth, fine tannins and approachable in youth with a refreshing acidity. High quality oak already well integrated.” – Jordan Blackman
Moillard Grivot
VIN: 2022 LUC: $104.00
Appellation: Côte de Nuits-Villages Silver 94 points
Importer: The Leckie Group
“An elegant balance of red and dark fruit, complemented by subtle spice nuances. The palate is velvety, with fine tannins that add structure, resulting in a very good, harmonious wine.” – Jennifer Michel
Domaine Claudie Jobard
VIN: 2022 LUC: $55.00
Appellation: Rully
Silver 93 points
Importer: Voila Wine Company
“A complex nose of dark fruits and spice. The palate is rich and velvety, with layered flavors of ripe fruit and earth, supported by refined tannins.” – Jennifer Michel
Domaine Philippe Naddef
VIN: 2022 LUC: $79.30
Appellation: Fixin
Silver 93 points
Importer: French Flair
“Spiced red cherry, perfumed lift. Midweight silky palate, fine. A delicate style, lovely fruit core with intensity and powdery tannins.” – Annette Lacey MW
Maison Tramier & Fils
VIN: 2023 LUC: $48.00
Appellation: Rully
Silver 93 points
Importer: Noble Spirits Pty Ltd
“Bright and well put together. Fine acid and weight, great finish. A food wine.” – Adam Lambeth
Cheateau d’Etroyes
VIN: 2022 LUC: $55.00
Appellation: Mercurey
Silver 92 points
Importer: Voila Wine Company
“Notably more intensity makes this a winner. Chocolatey oak and ripe but a good depth of dark fruit.”
– Andrew Graham
Domaine Louis Chenu
VIN: 2022 LUC: $73.00
Appellation: Savigny-lès-Beaune
Silver 92 points
Importer: Mosaique Wines
“Spices, redcurrant and blackberry on the nose. A punchy red but well done, with tannins and flavours integrated nicely.” – Cecile Schoen
A journey through terroir
Bourgogne stretches over 230km from Chablis in the north to Mâcon in the south, accounting for 5.5 per cent of all French AOC wines and 4.3 per cent of total French production.
Bourgogne forms five distinct regions:
• The Chablisien, the Grand Auxerrois and the Châtillonnais
• The Côte de Nuits and the Hautes Côtes de Nuits
• The Côte de Beaune and the Hautes Côtes de Beaune
• The Côte Chalonnaise and the Côtes du Couchois
• The Mâconnais
Domaine Roux
VIN: 2021 LUC: $52.89
Appellation: Rully
Silver 92 points
Importer: Joval Wines t/a red+white & Mezzanine The Fine Wine Specialist
“Zesty and flinty, herbaceous and perky. It has creamy notes on the nose, with yoghurt and a long chalky finish, and an even line of flavour and acidity. Lively wine and quite lovely too.” – Kasia Sobiesiak
Maison Tramier & Fils
VIN: 2023 LUC: $34.00
Appellation: Bourgogne Hautes
Côtes de Beaune
Silver 92 points
Importer: Noble Spirits Pty Ltd “A step above in complexity. Complex and fruit-forward style with reductive notes. Firm acidity and great length.” – Andrew Graham
Moillard Grivot
VIN: 2023 LUC: $59.98
Appellation: Pernand-Vergelesses
Silver 92 points
Importer: The Leckie Group
“There’s pink pomelo here and a dusty, flinty note. It’s light on the palate but with concentration of flavour and underlying minerality. Pure and well executed.” – Kasia Sobiesiak
We would like to extend our thanks to The Waratah in Sydney for graciously hosting our Buyer’s Guide tasting event.
Sophie Cinier
VIN: 2021 LUC: $57.00
Appellation: Mâcon-Fuissé
Silver 92 points
Importer: French Flair
“Excellent ripeness with well balanced acid. Mid-palate length is good.” – Adam Lambeth
Domaine Derey
VIN: 2021 LUC: $69.66
Appellation: Marsannay
Silver 91 points
Importer: Domaine Wine Shippers
“Cherry and strawberry aromas, warmth and baking spice. Fruit ripeness on the palate – lovely weight and floral violets. Juicy, weighted intensity with pretty fruit. Long and fine.” – Annette Lacey MW
Domaine Collotte
VIN: 2022 LUC: $59.99
Appellation: Marsannay
Silver 90 points
Importer: Vintage & Vine
“Vibrant aromas, rose, redcurrant and a touch of blackberry. Very expressive palate, ripe fruit –highlighting darker blackcurrant/ blackberry balanced with cloves, nutmeg and oak. Juicy and ripe but well-structured with depth. Will develop over coming years. Well made, elegant wine.”
– Helena Edgerton
Domaine Feuillat-Juillot
VIN: 2022 LUC: $41.28
Appellation: Montagny
Silver 90 points
Importer: World Wine Estates
“Old oak and restrained ripeness. Unremarkable – a very drinkable wine with medium length.”
– Joshua McMahon
Domaine Ninot
VIN: 2021 LUC: $63.00
Appellation: Rully
Silver 90 points
Importer: Voila Wine Company
“A touch of cheese, preserved lemon, almond meal and red apple aromas. Depth of flavour on the palate – cheesy, creamy, lemon, grapefruit, cashews, apple. Long finish, a touch mineral. Balanced oak and excellent depth of flavour which persists. Lovely savoury, cheesy, nutty notes. Richness of flavour balanced by all other elements.” – Helena Edgerton
Domaine Tupinier-Bautista
VIN: 2022 LUC: $59.00
Appellation: Mercurey
Silver 90 points
Importer: Vintrepid
“On the nose, soured cherry, baking spice. Palate of bright red fruits and fine, chalky tannins. Tannins dominate the bright red fruits with savoury undertones and cherry tannins.” – Annette Lacey MW
A region to explore
Beyond the quality and price of Bourgogne wines, Pritzker praises the region for just how dynamic it is and encourages both trade professionals and consumers to discover it for themselves.
“I see wine tourism, both consumer tourism and trade tourism, being an important part of [understanding Bourgogne wines]. Once you’ve been to a producer, once you’ve spoke to them in the cellar and had a chance to try their wines out of barrel, then you become really wrapped up in the story and much more engaged with what’s happening on the ground,” she stated.
“That’s contagious, and that enthusiasm and knowledge then comes back to Australia and helps to sell the wine in whatever capacity, whether that’s wholesale, retail or on-premise.”
Elodie Roy
VIN: 2022 LUC: $52.68
Appellation: Bourgogne Hautes
Côtes de Beaune
Silver 90 points
Importer: Fesq & Co
“Oak is relatively well integrated for a young wine. Darker fruit spectrum without feeling worn – quite pure. Black cherry, forest berries. Oak and spices play a minor but integrated role.” – Jordan Blackman
Elodie Roy
VIN: 2022 LUC: $60.20
Appellation: Maranges
Silver 90 points
Importer: Fesq & Co
“Muscular and rustic. Savoury charred nose, black cherry. Palate of ripe red fruits, gravel. A savoury tone and chewy tannins.”
– Annette Lacey MW
Louis Jadot
VIN: 2022 LUC: $68.48
Appellation: Côte de Nuits-Villages
Silver 90 points
Importer: Joval Wines t/a red+white & Mezzanine The Fine Wine Specialist
“Tightly wound with plenty to give –perfectly ripe red fruits, fine tannins and well integrated oak for its age.”
– Jordan Blackman
Louis Latour
VIN: 2022 LUC: $34.40
Appellation: Mâcon-Lugny
Silver 90 points
Importer: Deja Vu Wine Company
“Fruity, peach and apricot. Ripe fruit, soft round mouthfeel. Soft acidity and spicy finish.” – Steve Kushturain
Marchand & Burch
VIN: 2021 LUC: $69.67
Appellation: Marsannay
Silver 90 points
Importer: Marchand & Burch Wines
“High-toned raspberry and cherry, offering refreshing acidity. Delicate and elegant.” – Andrea Pritzker MW
Domaine Ludovic Bonnardot
VIN: 2021 LUC: $55.00
Appellation: Bourgogne Côte d’Or Bronze 89 points
Importer: Mosaique Wines
“Sulphur, creamy, lees-y, grapefruit and acid. Good length.” –
Rhys Bourke
Famille Paquet
VIN: 2020 LUC: $55.47
Appellation: Saint-Véran
Bronze 89 points
Importer: Domaine Wine Shippers
“Feels the most balanced whilst displaying vintage – powerful, ripe and opulent with a well-integrated acid line and great length.” –Jordan Blackman
Old vines, new vision
Although not all producers are certified organic or biodynamic, the region as a whole is working hard to ensure it produces wine as sustainably as possible, reflected in the BIVB’s goal to achieve carbon neutrality by 2035.
“Bourgogne is doing a really good job of talking about not just sustainability, but organic and biodynamic practices in viticulture, and really trying to focus on long-term environmental impacts,” says Pritzker.
“The region’s very famous names have adopted biological and even biodynamic practices, and then there has been this trickle-down effect and renewed interest across the region.
“For importers here in Australia, it’s another way of differentiating these wines in the marketplace and it’s a really important story to tell. It’s a really important factor in terms of purchase behaviour from both a trade point of view and consumer point of view,” she stated.
A great example of carbon footprint reduction is the changes Domaine Jeannin-Naltet is making to its bottles to reduce the weight to 390 grams, while the average sits at 559 grams, using fewer materials and translating to lighter shipments.
Bourgogne & Chablis Buyer’s
Maison Tramier & Fils
VIN: 2022 LUC: $48.00
Appellation: Rully
Bronze 89 points
Importer: Noble Spirits Pty Ltd
“Fragrant bouquet of cherry and raspberry, hint of stalks. Plush midpalate, open knit. Very harmonious and expressive. Excellent length.”
– Andrea Pritzker MW
Blason de Bourgogne
VIN: 2021 LUC: $22.33
Appellation: Saint-Véran
Bronze 88 points
Importer: Azure Wine
“Strong Golden Delicious start and an umami, mushroom or chicken skin note. Feels a little forward but delivers some of the good ripe flavour mid-way and a sprinkle of salt.” – Kasia Sobiesiak
Domaine Beauregard
VIN: 2022 LUC: $33.00
Appellation: Bourgogne Côtes du Couchois
Bronze 88 points
Importer: Viola Wine Company
“Brooding bouquet of dark cherry liqueur. Richer and more forward deep-set black cherry. Finishes slightly tart.” – Andrea Pritzker MW
Domaine Laurent Dufouleur
VIN: 2021 LUC: $34.00
Appellation: Bouzeron
Bronze 88 points
Importer: Noble Spirits Pty Ltd
“Quiet on the nose, quite tart and acidic on the palate. Lean texture, squeaky in a way, with a lot of green citrus, herbs, green apples. You’ll find the ultimate refreshment in this wine. It’s very savoury and salty. Very pleasing indeed.”
– Kasia Sobiesiak
Domaine Olivier Merlin
VIN: 2021 LUC: $49.99
Appellation: Mâcon-La RocheVineuse
Bronze 88 points
Importer: Negociants Australia
“Age complexity presents on the nose. Honeydew and melon. Lemon curd. Balanced and complex with a great finish.” – Geoff Bollom
Domaine Trenel
VIN: 2022 LUC: $31.61
Appellation: Saint-Véran
Bronze 88 points
Importer: M. Chapoutier Australia
“Riesling-esque aromas. Smooth and very soft on the palate – very easily drinkable.” – Cecile Schoen
L&C Poitout
VIN: 2022 LUC: $29.67
Appellation: Bourgogne Tonnerre
Bronze 85 points
Importer: Joval Wines t/a red+white & Mezzanine The Fine Wine Specialist
“Smoky, mineral, lifted nose. Mid weight palate, savoury with yellow pear – rounded. Mid palate fruit weight with smoky lees core phenolics controlling fruit. Nice cherry finish.” – Annette Lacey MW
Nuiton-Beaunoy
VIN: 2022 LUC: $30.10
Appellation: Bourgogne Hautes
Côtes de Beaune
Bronze 85 points
Importer: Single Vineyards
“Lovely, approachable rounded style with spice and green fruit freshness.” – Annette Lacey MW
Millebuis
VIN: 2022 LUC: $31.99
Appellation: Bourgogne Côte
Chalonnaise
Bronze 84 points
Importer: Mind Spirits & Co.
“Black fruit ripeness and spiced oak aromas. Ripe black plum and cherry – big chewy tannins. Muscular style of ripe fruits and intensity.
– Annette Lacey MW
Millebuis
VIN: 2023 LUC: $27.99
Appellation: Bourgogne Côte
Chalonnaise
Bronze 84 points
Importer: Mind Spirits & Co.
“Sweetness on the nose. Citrus and acidity on the palate. High acidity mellowed down by some lovely blossom notes.” – Cecile Schoen
Domaine Olivier Morin
VIN: 2022 LUC: $39.00
Appellation: Bourgogne Chitry
Bronze 83 points
Importer: Mosaique Wines
“Vibrant and fresh, with bright citrus and orchard fruit notes. The palate is crisp, with lively acidity and a clean, refreshing finish.”
– Jennifer Michel
Blason de Bourgogne
VIN: 2021 LUC: $25.24
Appellation: Bourgogne Hautes
Côtes de Beaune
Bronze 82 points
Importer: Azura Wine
“Aromas of tomato leaf, cranberry and a touch herbal – dill. On the palate, bright redcurrant and cranberry, dill/herbal note, a touch of earth and wet leaves. 2021 was a tough year but this still delivers at this price point.” – Helena Edgerton
Maison Tramier & Fils
VIN: 2022 LUC: $34.00
Appellation: Bourgogne Hautes
Côtes de Beaune
Bronze 82 points
Importer: Noble Spirits Pty Ltd
“Red and black berry fruit with a touch of earthiness. A wellbalanced wine, offering subtle herbal notes and structured tannins.” – Jennifer Michel
Domaine Laurent Dufouleur
VIN: 2023 LUC: $47.00
Appellation: Mercurey
Bronze 80 points
Importer: Noble Spirits Pty Ltd
“Citrus and lime. Yellow fruits. Tight finish. Acid holds everything in place, supportive oak.”
– Geoff Bollom
Unlock Chablis
Designed to connect wine professionals with Chablis, Unlock Chablis is an interactive game that takes users on a journey through the region’s history, heritage and iconic wines.
Translated into a digital escape room concept, the interactive education platform was developed by the Bourgogne Wine Board to introduce newcomers to the region and enhance knowledge with trivia, vineyard site identification, winemaking steps and flavour/aroma characteristics. The game is available to play online at unlock. chablis-wines.com
Andrew Graham
Kasia Sobiesiak
Uncork the Chablis charm
Clotilde Davenne
VIN: 2023 LUC: $45.90
Appellation: Chablis
Silver 93 points
Importer: Mosaique Wines
“Nice florals on the nose – white florals, jasmine and green apples. Medium body, good intensity on the palate and mineral tension. A good balance between acidity and soft, round mouthfeel. Crisp apples on the palate, a bit of spice on a moderate finish.” – Steve Kusturain
Clotilde Davenne
VIN: 2022 LUC: $39.90
Appellation: Petit Chablis
Silver 92 points
Importer: Mosaique Wines
“Complex bouquet of lemon zest and peach blossom. Weighty, textured with a wet stone, flinty backbone.” – Andrea Pritzker MW
Domaine Courtault Michelet
VIN: 2022 LUC: $38.00
Appellation: Chablis
Silver 92 points
Importer: Voila Wine Company
“A great expression. A whole lot of fruit with a warm palate.”
– Andrew Graham
Simonnet-Febvre
VIN: 2023 LUC: $49.77
Appellation: Chablis
Silver 91 points
Importer: Mosaique Wines
“Notes of cool fruit, fennel, pear, green almond. Delicious start! It has depth of flavour with green melon ripeness, milky texture and crunchy finish. You’ll find lots of satisfaction in this wine.” – Kasia Sobiesiak
Domaine Bernard Defaix
VIN: 2023 LUC: $46.35
Appellation: Chablis
Silver 91 points
Importer: Bibendum Wine Co.
“A fresh and vibrant nose that builds with balanced minerality into a rich but clean and juicy wine. The citrus, peach and apple aromas you want from a Chablis are very present and combine well with the floral notes.” – Geoff Bollom
What were your overall impressions of the Bourgogne and Chablis wines in this tasting?
“It’s always a pleasure to see some classic Pinot Noir and Chardonnay styles. The white bracket offers lots of freshness and some archetypal wines.” – Andrew Graham
“A high-quality cross section of the region – highly variable from glass to glass.” – Joshua McMahon
“Chablis wines showing really well and some good value to be had. There are always bargains to be hand from Côte Chalonnaise and it’s great that there are more available in the Australian market now.” – Helena Edgerton
Domaine Grivot-Goisot
VIN: 2023 LUC: $34.90
Appellation: Chablis
Silver 91 points
Importer: Our French Drop
“Good aromatic intensity of citrus and some stone fruits with a creamy mouthfeel and high acidity.”
– Steve Kushturain
Grand Calcaire – Gruhier & Delaunay
VIN: 2022 LUC: $52.89
Appellation: Chablis
Silver 91 points
Importer: Twelve Bottles Pty Ltd
“This is quite savoury in its profile, with cool mountain water flow and rolling river stones. There’s an earthy sweetness of cucumber and mint. All in all, quiet but pretty and refreshing.” – Kasia Sobiesiak
Maison Tramier & Fils
VIN: 2023 LUC: $38.70
Appellation: Chablis
Silver 91 points
Importer: Noble Spirits Pty Ltd
“Good citrus coming through –jasmine and white florals on the nose. Creamy, good intensity. Refreshing finish.”
– Steve Kushturain
Olivier Tricon
VIN: 2022 LUC: $36.12
Appellation: Chablis
Silver 91 points
Importer: Vintage House Wine and Spirits
“A pure and classic style of good minerality and great length. A classic.” – Andrew Graham
Domaine Daniel Dampt & Fils
VIN: 2023 LUC: $39.25
Appellation: Chablis
Silver 90 points
Importer: World Wine Estates
“Aromas of lemon, peach, yoghurt and honeysuckle. Rounded, good weight on the palate from lees ageing. Ripe peach and a lingering citrus finish. A balanced wine – poised, fresh and zingy but with weight on the palate. To enjoy by itself or with seafood.”
– Helena Edgerton
Domaine Bernard Defaix
VIN: 2023 LUC: $39.16
Appellation: Petit Chablis
Silver 90 points
Importer: Bibendum Wine Co.
“When you smell buttery citrus, you want the palate to follow and this wine delivers. It’s bright and fresh, with the minerality you want, and is mouth-wateringly enjoyable. Very well balanced, crisp and clean finish.” – Geoff Bollom
J.Moreau & Fils
VIN: 2023 LUC: $40.31
Appellation: Petit Chablis
Silver 90 points
Importer: Bacchus Wine Merchant
“Mineral, well-balanced and moreish. Good acid line.”
– Adam Lambeth
Domaine Jean Defaix
VIN: 2023 LUC: $37.63
Appellation: Petit Chablis
Bronze 89 points
Importer: Pure Wine Co
“Crisp and fresh on the nose, with the same following the palate, pure fruit with a long lingering and vibrating line of crushed shells minerality. It comes across as very stony in texture, with a frisky flow of spa water that tingles and a lightly creamy-chalky finale.”
– Kasia Sobiesiak
J.Moreau & Fils
VIN: 2023 LUC: $43.54
Appellation: Chablis
Bronze 89 points
Importer: Bacchus Wine Merchant
“All in place, very well balanced, citrus, herbs, apples and pears. Pure fruit, mineral undertones, calm and easy to follow. Straightforward, good quality with no thrills.”
– Kasia Sobiesiak
Pascal Bouchard
VIN: 2023 LUC: $37.50
Appellation: Petit Chablis
Bronze 89 points
Importer: Pure Wine Co
“Round, peachy. Opens with peach blossom aromas, a hint of stone. Attractive weight and supple texture.” – Andrea Pritzker MW
Can you describe the unique qualities and characteristics that Bourgogne and Chablis wines offer?
“A sense of terroir and a particular sense of minerality that only limestone that old can achieve.” – Rhys Bourke
“I hate the word minerality, but nowhere delivers richness of minerality like Chablis. Bourgogne produces wines of heart.”
– Andrew Graham
“Great energy, minerality and freshness showcasing citrus, flinty and green apple notes.” – Jennifer Michel
“Chablis’ minerality and the Burgundian finesse in winemaking across the board.” – Jordan Blackman
How do Bourgogne and Chablis wines compare to Australian wines in terms of quality, value and appeal for Australian consumers?
“With the recent warmer vintages and larger vintages in the last few years like 2023, it can offer great value if you do your homework.” – Helena Edgerton
“They compare very favourably, offering a more subtle, savoury expression and a distinct sense of place.”
– Andrea Pritzker MW
“Quality – the benchmark. Appeal – discerning layers. Value –a great alternative to Aussie wines.” – Geoff Bollom
Domaine Louis Moreau
VIN: 2022 LUC: $46.66
Appellation: Chablis
Bronze 86 points
Importer: Deja Vu Wine Company
“Most concentrated, intense wine so far. Long finish and ripe lemon.”
– Rhys Bourke
Domaine Vocoret et Fils
VIN: 2023 LUC: $37.63
Appellation: Petit Chablis
Bronze 86 points
Importer: Nelson Wine Co.
“Lively and bright, with crisp citrus and orchard fruit notes complemented by a subtle hint of minerality. A touch more intensity than some, but still fresh and easy to enjoy, with a clean, balanced finish.” – Jennifer Michel
Domaine Daniel Dampt & Fils
VIN: 2023 LUC: $35.48
Appellation: Petit Chablis
Bronze 85 points
Importer: World Wine Estates
“Fresh and straightforward, offering bright citrus and green apple notes with a touch of minerality. Crisp acidity keeps it lively, while the finish is clean and refreshing. A simple, easy-drinking expression of Chablis.” – Jennifer Michel
Domaine Laurent Dufouleur
VIN: 2023 LUC: $30.00
Appellation: Petit Chablis
Bronze 85 points
Importer: Noble Spirits Pty Ltd
“Restrained lemon and yeast notes with a touch of honeysuckle on the nose. On the palate, lovely mealy note, almond meal, with a long, mineral finish. Elegant, balanced with the hallmark flint character.”
– Helena Edgerton
Domaine Raoul Gautherin
VIN: 2022 LUC: $38.00
Appellation: Chablis
Bronze 85 points
Importer: SOM Wine Pty Ltd
“Cool, classic and nuanced nose with a whiff of yoghurt in the background.” – Jordan Blackman
Louis Robin
VIN: 2023 LUC: $34.29
Appellation: Chablis
Bronze 85 points
Importer: Nelson Wine Co.
“Summer fruits. Great long finish and a subtle palate. Enticing nose. Delicate but not soft.”
– Geoff Bollom
Domaine Séguinot-Bordet
VIN: 2023 LUC: $32.67
Appellation: Petit Chablis
Bronze 85 points
Importer: World Wine Estates
“A hint of stonefruit on the palate. Tight acid texture and chalk, oyster and green apple on the palate.
Tight, fresh style with delicate florals, oyster shell and green fruit with generosity.”
– Annette Lacey MW
Pascal Bouchard
VIN: 2022 LUC: $38.50
Appellation: Chablis
Bronze 85 points
Importer: Pure Wine Co
“Yellow peach and grapefruit –lovely nose. Mid weight, silky palate – savoury and chalky. Classic chalky mineral style, white stone fruit and fine acid line.” – Annette Lacey MW
Alain Geoffroy
VIN: 2022 LUC: $34.50
Appellation: Chablis
Bronze 84 points
Importer: The Leckie Group
“Luscious body. Honey, stonefruit, ripe nectarine and white flowers. Medium length.” – Joshua McMahon
Domaine Louis Moreau
VIN: 2023 LUC: $38.70
Appellation: Chablis
Bronze 84 points
Importer: Deja Vu Wine Company
“Lemon on the nose, savoury and earthy. Lighter palate, green fruit, tangy acid drive. Tight, lean and some nice low level complexity of savoury smoky lees – zingy and pithy finish.” – Annette Lacey MW
Domaine Séguinot-Bordet
VIN: 2023 LUC: $37.41
Appellation: Petit Chablis
Bronze 84 points
Importer: World Wine Estates
“Pineapple and yellow fruit on the palate. Light gold in glass. Full bodied for a Chablis. Beautiful dry, crisp finish with tight acids. Very good.” – Geoff Bollom
Louis Robin
VIN: 2023 LUC: $33.22
Appellation: Petit Chablis
Bronze 83 points
Importer: Nelson Wine Co.
“Creamy, savoury nose. Spiced, white flower and stone fruit on the palate. Medium length.”
– Joshua McMahon
Marchand & Burch
VIN: 2022 LUC: $41.50
Appellation: Chablis
Bronze 82 points
Importer: Marchand & Burch Wines
“The nose shows developed notes with a hint of minerality, leading to a crisp finish.”
– Jennifer Michel
Alain Geoffroy
VIN: 2023 LUC: $28.15
Appellation: Petit Chablis
Domaine William Fevre
VIN: 2022 LUC: $48.38
Appellation: Chablis
Bronze 84 points
Importer: Negociants Australia
“Aromas are cheesy, creamy, grapefruit. On the palate, creamy and rounded – bright lemon and citrus, almond meal with stone finish. Savoury expression highlighting lees ageing, beautiful saline edge and great acid line. Pair with oysters.”
– Helena Edgerton
Simonnet-Febvre
VIN: 2023 LUC: $39.99
Appellation: Petit Chablis
Bronze 84 points
Importer: Simonnet-Febvre
“Softer exotic fruit back to citrus on the nose. A palate of layered pink lady and grapefruit rind. A bit more of a complex wine with different layers to it and good acidity.”
– Cecile Schoen
Domaine Courtault Michelet
VIN: 2022 LUC: $33.00
Appellation: Petit Chablis
Bronze 83 points
Importer: Voila Wine Company
“Concentrated with integrated acidity. Feels more classic than wines from VIN: 20223 – cooler and more balanced. Good length and phenolics/structure.”
– Jordan Blackman
Bronze 80 points
Importer: The Leckie Group
“Aromatic and honeyed nose. Pithy, balanced acid and medium length.”
– Joshua McMahon
Barton & Guestier
VIN: 2023 LUC: $29.00
Appellation: Chablis
Bronze 80 points
Importer: Barton & Guestier
“A simple style that offers basic green fruit with a rounded palate. A nice, dry style.”
– Annette Lacey MW
What makes Bourgogne and Chablis wines a compelling addition to an Australian retailer or venue’s wine selection?
“They offer a great juxtaposition to Aussie whites/Pinots – not everyone is after a ball-crushing red or white. Elegant and precise, so refreshing.” – Geoff Bollom
“Every wine and drinks list needs to showcase the best. You want the best Pinot Noir and Chardonnay? Bourgogne is the ultimate goal.” – Andrew Graham
“They offer Chardonnay exposure to people from many different regions and styles. A variety of styles that are different to Australian.” – Annette Lacey MW
“It’s stylistically different from a lot of Australian wines and from a unique, unmistakable climate.” – Jordan Blackman
“Any distinguished establishment that wants to offer a decent selection of wine should have some Chablis on offer.”
– Cecile Schoen
Jennifer Michel
Annette Lacey MW
An RTD for every occasion
RTDs continue to thrive in Australia with innovation fuelling growth, offering new flavours, convenience, and moderation, writes Sienna Martyn.
The Ready-to-Drink (RTD) category is well-established and presents plenty of opportunities for continued growth in the Australian drinks market.
IWSR forecasts that the RTD category will continue to grow by three to four per cent in volume year-on-year to 2028, which would make Australia the second largest RTD market in terms of growth potential behind Brazil and in line with Germany.
According to Angela Perry, Category Development Manager at Brown-Forman, penetration of the RTD category has doubled over the last five years with growth significantly driven by innovation.
“Consumption of RTD is still elevated 35 per cent in volume vs pre-Covid levels and it appears that this increased consumption is set to stay driven through the convenience, price, consistency, flavour exploration and moderation control that RTD offers,” she said.
Additionally, Perry says the rise in casual social occasions has been met
with demand for refreshing flavours and highlights the importance of ‘sessionability’ for RTD products.
Drivers of category growth
Recent data from Circana reveals that innovation remains the key driver of all category growth with new products representing a four per cent share of total liquor retail sales over the past two years.
Circana also found, of the six top liquor retail growth brands, three belonged to the RTD category, two of which were new products – Hard Rated and Kirin Hyoketsu.
Connections Director at Lion, Chris Allan, calls the category “disruptive” as it rewards brand building that is combined with strong innovation.
“At Lion, we’re excited about the outlook for total alcohol through 2025 and strongly believe in the power of the ‘and’. That beer and RTDs/spirits will drive overall alcohol category performance.”
He said products like Hyoketsu are a key example of how flavour innovation is contributing to product success, with the brand set to add green apple to its flavour range in April.
“Since launching in 2023, Hyoketsu has gone from strength to strength and launched numerous flavours including Lemon, Pineapple, Peach, and in an Australian innovation, Lemon on tap, which has allowed us to provide options at the tap bank as well as the fridge.”
As a result of the category’s anchor in refreshment, Perry says citrus-flavoured RTDs are leading the way making up 46 per cent of light RTD sales and representing 179 per cent of growth.
David Ward, Sales Director at Gravity agrees that lemon flavours remain popular and confirms that citrus-forward flavours are here to stay. He also notes that it’s important to consider that RTDs afford seasonality like most socially orientated categories.
“For light RTDs summer will always be a driver of volume as people search for refreshment. Especially as RTD takes some of those occasions from beer,” says Ward.
Flavour is seasonally important as well, as Trevor Hannam, Head of Sales at Archie Rose notes.
“When the weather heats up in spring and summer, light and fruity RTDs take centre stage. Then, as the temperature drops, whisky-based options become the go-to.”
He says Archie Rose’s product line up has been crafted with this in mind to provide consumers with range all year round.
According to Circana, dark spirit RTDs continue to represent the largest proportion of RTD sales accounting for 64 per cent value share over the last year.
As a result, Perry says it important to not overlook the dark RTD shopper. She says that all RTDs spike over the summer months, but what sets dark RTDs apart is that they tend to follow a more consistent trend in cooler months as well.
“They are extremely valuable to the category, and we need to ensure we’re engaging them,” she says.
Ward predicts that innovation can be led by mixing up traditional styles.
“This year will bring hybrid light/dark styles that will recruit drinkers from classic dark RTD brands and share some of the light RTD’s growth. These hybrid styles could be darker spirits with lighter mixers or lighter spirits with heavier flavours,” he says.
Co-founder and Director of Fellr, Will Morgan offers a different outlook and expects that light RTDs will be leaders of both growth and innovation. He predicts that vodka-based products could see a decline as more brands begin to experiment with both flavour and style.
“We’ll likely continue to see a focus on strong brands and full flavour liquids as the key drivers to purchase rather than a particular base [spirit],” he said.
While Julian Black, General Manager of Sales for Isla Beverages disagrees, predicting that vodka-based RTDs will continue to grow.
Trends to watch
Across the board, value has emerged as a key trend. Whether that is higher AVB for a lower cost, offering consumers ‘bang for buck’, or value in terms of quality and flavour.
“There has been a shift from premiumisation to a more considered spend with overall basket spend down and people reaching for those brands and products that have a strong value proposition,” said Morgan.
Perry says collaborations with influencers or brands will also continue to emerge as a standout trend in the category, driving consumer consideration.
“Collaborations with established brands to create excitement within the category are one way we have seen innovation trending around the world, the launch of Jack Daniel’s & Coca-Cola, is a great example of this,” she said.
In terms of products, Allan notes that other key trends include “nostalgia both in brands and flavours, Asian beverages and more mindful RTD alternatives e.g. those lower in sugar”.
He says products like Isla Vodka RTDs are attracting buyers by exploring innovation through their use of natural ingredients, low- to no-sugar content and balanced ABV while maintaining flavour. Additionally, Black also sees cocktail RTDs leading growth.
A recent example is the launch of the Four Pillars Bloody Raspberry & Ginger Gin Punch, which experiments with both base and style.
Inspired by the Clover Club and Floradora, Creative Director of Gin Drinks, Nick Tesar created the gin punch starting with a base of Four Pillars Bloody Shiraz Gin, lemon for citrus, ginger beer for spice and raspberry for a bittersweet finish.
Black says at the end of the day delivering a good product is what will keep people coming back to the category.
“Quality reigns supreme – flavour and taste profiles are critical to ensuring consumer loyalty.”
Selling points
Convenience continues to be a key influence of consumer choice when purchasing RTDs.
“Gen Z and millennials are the core RTD consumer base. For these generational demographics, convenience is a driver, but also the consistency of the serve both from a flavour and ABV perspective,” says Perry.
Key celebrating periods throughout the year are also critical for attracting shoppers.
“RTDs are also seen as a convenient and a ‘different’ choice more often through the year, and due to varying ABVs they provide options for more occasions,” notes Lion’s Allan.
Hannam agrees, arguing that RTDs are about more than convenience with product quality playing an equally crucial role in driving people towards the category.
“Convenience still matters, but expectations have changed – people want a ready-to-drink option that’s just as good as a drink from their favourite bar,” he says.
Hannam says Archie Rose’s focus remains on creating a unique flavour experience to attract buyers.
“They’re about credibility and quality. At Archie Rose, when it comes to our RTDs, we’re always on a mission to bring consumers new, delicious flavour profiles that you can’t find anywhere else.”
How to curate your RTD selection
The key to success for retailers is balancing range of choice and creating a memorable in-store experience.
Morgan says the category is all about discovery and “knowing your customers well and building the right range to cater for their tastes, but also being open to trialling new and exciting brands”.
Black said finding that balance is crucial as “over-reliance on power brands or innovation-heavy strategies may detract from sustaining highmargin revenue generators”.
A mix of premium, mainstream, and lighter RTDs are recommended by Hannam.
“And don’t forget supplier support – partnering with local distilleries for tastings and promotions not only boosts sales but also gives consumers a reason to choose homegrown brands over imports,” he says.
‘‘Liquid on lips activations are a game-changer. In-store tastings, and trialling products while educating about a distillery’s story, make that local connection more tangible.”
Black added: “Fridge, ambient, and cool-room sections should be wellorganised, with lead brands acting as signposts for others. Clear pricing and positioning are essential. Some retailers are exploring electronic pricing to test dynamic offers during peak periods.”
Consumers also identify quality through trusted brands; therefore, Brown-Forman’s Perry says brand identity is an important way to connect with drinkers.
“In a world full of choices, suppliers also need to think differently about how to ensure their brands break through the clutter, to drive consideration amongst the Gen Z and Millennial audiences. They need to ensure the consumer feels an authentic connection to the brand and that it genuinely delivers on their needs.”
Perry notes that clear brand identity is also valuable to retailers.
“Aiding navigation in-store, optimising layout to drive ease of shop and ensuring impactful activation to drive impulse and trade up will help to move the dial,” she says.
Allan suggests another way for retailers and suppliers to meet consumer demand is to work together to continue to grow the category.
“Support emerging brands with good growth and invest behind those with a clear and sustained strategic roadmap for future category growth,” he said.
He notes that the ‘social value’ in trying something new motivates people to reach for certain products.
“RTD consumers are always looking for something new, so being able to purchase a new and familiar variant from an exciting and trusted brand is a great way to maintain category momentum.”
Black agrees, saying variety of choice is important to the RTD consumer as the target market has diverse and contrasting priorities.
“High ABV and sugary options remain popular, but consumer insights highlight a shift toward low/no-carb, low/no-sugar, and all-natural products,” he said.
This shift has driven brands like Isla Beverages to focus on providing better-for-you products to connect with their consumers.
“Our data shows this is a strong often top three driver of purchasing decisions across demographics and something we at Gravity always ensure is high on our new product development decision making,” agrees Ward.
Challenges
A common sentiment within the category is the challenge presented by reduced consumer spending power due to cost-of-living pressures.
Hannam suggests it’s important to meet consumer needs by “balancing quality with affordability”.
Perry also notes the cost-of-living pressures, saying: “The risk is shoppers will continue to trade down in volume, format and value. The opportunity will lie in ensuring pack and promotional architecture is optimised or the value-add proposition for the consumer is strong.”
Another challenge that Perry has observed is the potential for ‘flavour fatigue’ resulting in higher turnover.
“The category is becoming increasingly difficult to shop with the proliferation of range, multiple locations to purchase in-store and often competing and cluttered activations,” she said.
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Flavour-forward
In the US, premium mixer penetration is much more diverse across mixer subcategories, and as Steve Carr, Trade Marketing Manager at Fever-Tree, outlines, this presents an opportunity for Australia to follow suit.
“In Australia, the premium mixer category has predominantly consisted of tonic water. There is significant opportunity ahead for premium mixers beyond tonic water, such as in sodas and dark spirit mixers,” he explained.
Kate Solly, Sales & Marketing Director at Capi, agrees that the market for tonic water remains significant, but notes a growing preference for more flavour-forward options.
“Our Sunset Tonic, featuring grapefruit and blood orange notes with a hint of lake salt, is gaining popularity – not just with gin but also with vodka and tequila. At the same time, citrus and fruit-based mixers are thriving, driven by tequila’s rising popularity.”
Illman added: “During the warmer months, consumers gravitate towards refreshing, lighter mixers, with citrus, tropical, and berry flavours being especially popular.
“As the cooler months arrive, the focus shifts to richer, spiced, and dark fruit flavours, which pair well with darker spirits like whisk(e)y and rum. Traditional and nostalgic flavours continue to resonate, as consumers seek comfort and balance in their mixer choices.”
Kahrissa Bell, Chief Brand Officer at Mr Consistent, shares a similar sentiment on the thread of nostalgia emerging, observing a nod to the 90s and early-2000s in many cocktail recipes resurfacing today. And despite the growing preference for lighter beverages, she says demand for indulgent cocktails and unique flavours isn’t slowing down.
“Highlighting one cocktail flavour trend we have seen come through more and more would be customers searching for a savoury/umami-style cocktail balance; whether simply because they are intrigued – who doesn’t want a Tomato Margarita – or because they are chasing the salty, savoury and new flavour profile.”
Cocktails – whether at home or in bars – are still ultimately about enjoyment, and with experience remaining a key driver in this segment, the opportunity for liquor retailers lies in selling the full cocktail experience.
“We’ve always focused on selling a lifestyle to the consumer, rather than simply a bottle of Margarita mixer – and showcasing this method of thinking is key to increasing overall sales,” added Bell.
“Showcasing a stand or area that can show the consumer more than only cocktails, with accompanying premium glassware, garnish, barware kits and even table-styling offerings is key to high average order value.”
Great spirits need great mixers
While the increased appetite for no- and low-alcohol beverages has seen mixers gain traction as the main event, category performance is still heavily influenced by the trends unfolding in the spirits and cocktail categories.
“When developing new flavour combinations, we look at spirits first and what’s growing in popularity and think, what would we want to drink with it? What is a little different and unexpected that no one else offers,” Lockie stated.
While Lockie says the flooding of the craft gin space has pushed consumers back to more traditional styles of gin – which makes a great case for the classic G&T – she also highlights the rise of Highballs as a simpler approach to cocktails.
Encouraging consumer education
Education is important in any category, but Carr says for consumers to willingly invest in premium mixers they must have enough knowledge to confidently recreate the serves they see in-store or on-premise, at home.
“Last year, Fever-Tree launched our Perfect Store program, which encompassed a permanent freestanding display unit for retail stores along with educational components on simple serves and how to mix. We’ve seen increases in spiritand-mixer combination sales in the 200+ stores executing the program in year one – exceeding 30 per cent ROS compared to previous.
“If retailers are interested in joining the program or want advice on how to do something, we’re always happy to give guidance as the category captains,” he stated.
Lockie added: “From a retailer perspective, it’s about us working with them, to give retailers the educational tools and inspiration to then pass onto their customers. Whether that be point-of-sale executions with simple pairing suggestions, staff training sessions, investing in in-store tastings or providing recipe inspiration, we can assist retailers to navigate how to sell the products.”
The economical trade-up
Despite economic pressures, consumers remain willing to invest in premium mixers, but rising costs are influencing the formats they choose to buy, and larger, multi-serve formats are gaining popularity as a more economical option.
“Highballs offer the perfect solution for those wanting more than a G&T, but don’t want to go out and buy multiple ingredients or go through the effort to make a cocktail.”
Solly says: “Notably, we’ve seen a significant shift toward large-format offerings, with our 750ml mixers experiencing faster growth than the four-pack 250ml options. This move toward larger formats not only enhances the premium drinking experience but also provides an accessible price point – making it easier for customers to trade up from value brands without compromising on quality.”
Another of the trends in the spirits category to impact premium mixers is premiumisation. With consumers increasingly seeking mixers that match the quality and craftmanship of the spirits they’re enjoying, this trend is encouraging shoppers to trade up.
Lockie added: “In our experience, it’s becoming more and more apparent to consumers that if you’re going to buy a $100 bottle of spirits, it’s worth your while to spend a few more bucks on a premium mixer. It’s our job to educate the market on the significant difference a premium mixer can make to the overall drink and justify our price point.
“We have found that teaming up with craft spirit brands and displaying simple pairings at a POS level guides the consumer on the importance of choosing the best mixer.”
Solly agrees that where consumers invest in premium spirits, they are seeking mixers that complement and enhance the spirit’s flavours, particularly when hosting.
“Consumers are most willing to trade up to premium mixers when entertaining, as they aim to recreate a high-quality bar experience for their guests. When hosting, presentation, and taste matter, it makes premium mixers an easy choice to elevate their drinks,” she explained.
Above all, consumers are still leaning into convenience, and although supermarkets typically have a strong share of the mixer market, the complementary nature of spirits and mixers gives liquor retailers a competitive edge. While the complete spirit-andmixer category solution creates a cohesive shopping experience, it’s also a strategic way to increase basket spend.
“By strategically pairing mixers with spirits and cocktail ingredients, retailers can help customers create complete drink solutions, driving impulse purchases and offering opportunities to upsell,” says Illman.
Illman also sees refrigeration as an opportunity for liquor retailers to differentiate themselves and compete with supermarkets.
“Placing premium mixers in the fridge reinforces the premium message of the category, offering consumers a convenient, high-quality option that supermarkets can’t match. Refrigeration enhances the perception of freshness and quality, making it easier for consumers to create the perfect drink solution.
“This not only drives impulse purchases but also provides a level of service that supermarkets can’t offer, positioning liquor retailers as the go-to destination for a complete, elevated drinking experience.”
Whether consumers are looking for low-sugar options, alcohol-free alternatives or indulgent cocktail mixers, premium mixers are central to the drinking experience. From complete spirit-and-mixer solutions to education around drink pairings, liquor retailers have a crucial role to play in the continued growth of the premium mixer category. ■
