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SHINE ON Joico’s new Blonde Life Hyper High Lift Permanent Crème Colour is the new magic formula for fulfilling that blonde ambition.
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healthy blonde look with up to five levels of lift is possible with the new Joico Blonde Life Hyper High Lift Permanent Crème Colour, available in three shine-enhancing shades of Champagne, Pearl and Clear Booster, and formulated for one-step lightening and toning. If those sound like key words to make your summer colouring duties that much easier, read on… The technology builds hair defense and strength from the inside out, firing on all cylinders to achieve maximum lift, condition and variety within the new launch. The onestep process saves time for busy colourists and variety is assured with Champagne and Pearl shades that give an ash or ash-violet background to counteract unwanted warm tones. The shades include a Clear Booster that can be used as its own shade or mixed with the other tones for customisable colour your clients will be asking for.
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Beyond colour, the technology is dedicated to hair quality, sealing in hydration, ensuring softness and nourishing the hair for hair health beyond the salon. The formula of the colours restores the Arginine that hair colour services deplete during the colouring process, instantly rejuvenating damaged and colourtreated hair. Aesthetically, the colour provides shine and luminosity, and beyond that, it offers a fresh fragrance of bergamot, iris and sandalwood to ensure senses of touch, sight and smell are all equally accounted for. The formulations are comprised of the hero bond-building Arginine, a naturally occurring amino acid crucial to hair’s strength that is maximised in Hyper High Lift to protect hair. Additionally, Argiplex, a patented conditioning complex, a quadrabond peptide complex, monoi oil, tamanu oil and hyper lift technology are the components that ensure longevity, vibrancy, shine, damage prevention, frizz protection, hydration, health, integrity of the hair and more. The colours are best utilised as a reliable, efficient solution to your clients’ blonde requests. They allow for high-lift blonde technology without using bleach, ash shades to counteract warmth, hair health, shine and an all-in-one lift and toner, packed into one new product launch. If you hadn’t been able to tell by the sun slowly emerging from the clouds each day, summer is on it’s way. Your clients want intense blonde without compromising on the health of their hair to suit the season, and you want to be able to satisfy that with stellar results and record timing. The Blonde Life Hyper High Lift Permanent Crème Colour is here to tick those boxes and then some – don’t battle through Summer colour without it. For more information visit www.joico.com.au