The Magazine for the Hairdressing Professional
TEXTURE THE NEW DIMENSION DIRECTIONAL DESIGN LIFT YOUR LUXE LEVEL
ALL HAIL PLATINUM+ The world’s 1st smart styler that predicts your hair’s needs. #ghdplatinumplus #ghdsmart
Contact your ghd Area Manager or call 1300 443 424
STYLING PERSONALISED TO YOU Ultra-zone with predictive technology recognises the thickness of your hair and styling speed so you get ultimate results even quicker and personalised to you, all in one stroke. Heat is monitored 250 x a second ensuring the perfect heat at all times to guarantee:
*reduced breakage and 2x less colour fade vs a styler working at 230 C **vs naturally dried hair
• 70% stronger hair* • 20% more shine** • 2x more colour protection*
NEW INGREDIENTS ADVANCED TECHNOLOGY VITAMINS
INVIGORATING CARE BLENDS. TIME TO RECHARGE. Contact your Wella Sales Consultant or call 1300 885 002 to find out more. www.wella.com
Salon Essentials VINTAGE DESIGN, ITALIAN PERFORMANCE Specially designed for barbers. Parlux Ardent Barber Tech Ionic Hair Dryer utilises Barber Tech Ionic technology to harness negative ions for ultra-fast drying to meet the demands of styling shorter hair. 1800 watts of power with 2000 hour lifespan.
KERATIN, MARULA OR ARGAN 12Reasons haircare breathes new vitality into hair. Three complete haircare ranges, each with a superstar ingredient: Keratin, Argan Oil and Marula Oil. The 12Reasons essentials: cleanse, detangle, colour protection, nourishment, anti-frizz, clarify, hydrate, shine, smooth, nurture, manageability and weightlessness.
END COLOUR FADE
THE VIBRANCY OF ITALY
Haircare which halts colour fade. Keratin Colour haircare is the essential haircare for rich, vibrant colour. Shampoo, conditioner, mask and serum add brilliant shine and smoothness while helping retain colour vibrancy longer.
The master of the perfect perm, Robert de Soto. With formulas to suit all hair types, including damaged and resistant hair, Robert de Soto iPerms create luscious long-lasting curls, waves and texture with amazing ease.
Echos Color, Italian-made hair colour with extraordinary vibrancy. 126 shades of premium pigments with infinite colour versatility. A permanent or semi-permanent colour, toner or filler all from one tube. Masterfully well-priced.
Solutions for HAIR PROBLEMS
SMOOTH AS VELVET
FEATHER SOFT SKIN
Hair which is as touchably soft and smooth as velvet. The Silver Bullet Black Velvet Brush range includes round brushes with porcupine bristles, hot tube brushes with perfect control, vent brushes for ultra-fast drying and a paddle brush for smoothing.
With a tourmaline ionic barrel, WetBrush Tourmaline Blowout Round Brushes add brilliant shine and reduce static. Crimped bristles create the perfect tension for an ultra-smooth finish. Vented barrels maximise airflow to accelerate drying. Barrel diameters: 5, 6 and 7 cm.
Experience wax which leaves skin soft as a feather. Over the past 34 years, Xanitalia have been creating the best, most effective waxes in the world. Strip and hard waxes formulated to melt and cool quickly, as well as spread easily.
SALON SMART HAS STRUCK AGAIN
STACK IT UP
BIG, BOLD, BRIGHT COLOUR
This time by sourcing a range of premium professional bleaches without the premium price tag. Faster, better results from using a lower volume of peroxide. Available in a variety of formulas to suit all your colouring needs.
Your traditional curler just doesnâ€™t stack up! Silver Bullet MasterCurl saves you precious space, time and money. Upright, super-fast heating, affordable hot roller set with higher heat to create a tighter, longer-lasting curl. Hotter, faster, better curls.
New mint, teal, emerald and copper colours from Keracolor! Keracolor is rich and glorious colour and conditioning in one. Super vibrant pigments infuse just the right amount of semi-permanent direct dye to either wet or dry hair. Hair is left soft, shiny and full of colour.
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31 PUBLISHED BY BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 INTERMEDIA MANAGING DIRECTOR Simon Grover EDITOR Cameron Pine firstname.lastname@example.org ONLINE & DEPUTY EDITOR Shannon Gaitz email@example.com CREATIVE CONTENT EDITOR Ida Almasi BEAUTY EDITOR Michelle Ruzzene CONTRIBUTORS Larissa Macleman Rosa Anderson Joanne Neville Fleur Murphy NATIONAL ADVERTISING MANAGER Joanne Cowan firstname.lastname@example.org PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic HEAD OF CIRCULATION Chris Blacklock ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000
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FROM THE EDITOR
re you aware of your limits? I’m talking about that moment when you know you’ve had too much of something and it’s time to stop and take a step back – to remove yourself and to have a change in environment. To enjoy rather than just exist. That’s luxury. More specifically now, this ‘time’ relates to social media and the mobile phone which the average person checks more than 80 times a day. If we don’t stop and take moments to enjoy the spaces we are in then what’s the point of our journey? This is why I’ve always been such a fan of the detail of ‘luxury’ and how so much consideration goes into a good design, product or space. Ultimately, this is what luxury is all about, being immersed in detail or a moment that means something to you. It transports you out of the everyday and allows you to experience with all the senses. The meaning of luxury can be defined so many ways and it really depends on the individual. Every year I sit down and wax lyrical about how, for me, time is the ultimate luxury, but it’s not just time, it’s time well spent. It doesn’t matter how much is in your schedule, we can always have more time to do what we love and every year I drill down a bit further to find some inspiration in doing something different or finding something beautiful or at least going somewhere and experiencing luxury in a different form. As a result, I was actually pretty inspired by some of the places I went to in our Luxury Design feature (page 44). Anyone who knows me knows that interior design (home design in particular) is a huge passion of mine. I could buy things for the home; lamps, cushions, linen, pictures, plants, you name it, every day of the week – most of which happens most weekends if I’m home, so I try not to be. I rarely go to the shops and come back without something. Fashion on the other hand, is a constant where, don’t get me wrong I still appreciate it and generally go for 'less is more' in terms of quality, but it doesn’t inspire me as much to transform – for me it doesn’t sit as high on my luxury ladder. The $8,000 handmade rug on the other hand for me, is worth every cent. I’ve still got one I purchased 9 years ago and it is just as remarkable as the day I got it and, trust me, it’s seen its fair share of living. Luxury for me is creating an environment you really want to be in. I mean, in summer especially, relaxing in a beautiful space at home, how much clothing do we really need? Good design is timeless, just like the notion of luxury. Understanding luxury is also about understanding what is disposable and what's not. A year after I’ve moved into a new apartment and furnished it how I like it, I’m ready to do it all over again. To leave it all behind and start a new aesthetic drawing on the same love of materials and textures but just taking things that one step further. This year I’ve been obsessing over a green or navy velvet couch and I won’t stop obsessing until I get one. To me, these things are the ultimate luxury and what we work for. Other people couldn’t care less about their home or couch and care more about how they look or the little things on the outside. For me, a beautiful space inspires a more beautiful soul. A clean space inspires productivity and structure and an elegant space puts people in the mood for feeling emotion. Textures are what speak to me, textures and colour and good lighting. This issue we talked to some leading interior architects about what makes good design (page 38). One thing we often forget is that while people visit your salon for the hair, there’s a lot of consideration that needs to go into design and creating spaces that are both functional and that people want to be in. Have you ever noticed that some owner's favourite spaces they’ve created throughout their salon lifetime are somewhat the antithesis of salon culture? Individuality is key as is creating something that represents you and what your business will offer in terms of luxury. Individuality has never been more important to a salon culture. When it comes to fashion and accessories in my opinion there are a lot of things you can live without, but you can’t live in a space that has nothing to offer or that looks just like someone else’s or one that doesn’t inspire you. The same goes for good hair and a decent haircut. If only a larger proportion of the people on the street would understand the importance of a really good haircut or colour and how much more of a lasting statement it makes, rather than their cheap looking designer handbag they carry around like it’s attached – for the sake. And, as luxury brands have realised, it is just as much about the experience and the bricks and morter as it is about the product. Get both right and live a lush life. Until next time.
Cameron Pine, Editor
@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons
CONTENTS ON THE COVER 24 44 69 102
ghd platinum+ INdesign Luxe Locations Dr Tim Moore for ghd Session Transform by Aveda
REGULARS 14 54 56 76 82 88 92 96 97 98 100 108 110 112 114
Upfront Industry Happenings Style File Dani Deane, Salon X Style File Mel English, Stevie English Hair INhair The Latest Product Launches INbeauty Beauty News INsalon Tools and Accessories My Way Free Reign of Style INbeauty Luxury Skincare INbeauty Dewy Makeup INhealth Spring Cleanse INmanual Luxegrade INbusiness Looking for Silver Linings INbusiness Five Steps To Freedom and Profit INbusiness The Value of Consultation INbusiness You’ve Got Mail
ONSTAGE 22 25 26 28 30 30 32
Cosmoprof Asia Brisbane Hair and Beauty Exoo Goldwell Color Zoom Aveda Colour Harmony ELEVEN Australia for Myer Aveda for David Jones National Fashion Week Round Up
FEATURES 20 21 34 36 38 40 48 49 50 51 58 66 68 70 72 73 74 84 86 94
Parlux Natulique Annual Luxury Feature ANTI Luxury Design Luxury Hair and Beauty Sam Burrowes for Dyson Hairdreams The Minimalist by Comfortel Beauty Breakthrough - Dermapen Session In Full Bloom by Wella Professionals endota spa Goldwell @PurePigments David Higgins for L’Oréal Professional Products Division MOB Hair Bondi Edwards and Co Crown Street Timely Salon & Spa Software Joico Blonde Life Dateline Hairhouse Warehouse Conference
33 102 44
AUSTRALIAN HAIR FASHION AWARDS OPEN ENTRIES FOR 2019 THE AHFAS HAVE officially opened their entry process for 2019, and we have a feeling this is your shot at glory. The artistic awards pay tribute to the high calibre of hairdressing, fashion and photographic talent in our local industry, as well as honouring salons and products. The awards utilise international judging talent in London to ensure our skills are truly at a global level and impressing some of the biggest names in the business. There are updates to the process for 2019, for example every photographic category will now have seven finalists, while last yearâ€™s new Hair Shot of the Year category will have 10 finalists. Also, AHFA Apprentice of the Year contenders only need to submit three images, simplifying the process for our emerging talents. The aforementioned Hair Shot of the Year and AHFA Digital Influencer of the Year will be back for their sophomore outing. Entries close on December 10 to make way for judging in London from the end of January, a live finalist announcement on February 19 next year and the gala night itself on April 14 2019. www.australianhairfashionawards.com
SHOWPONY PROFESSIONAL MARKS 10 YEARS
FOIL ME BECOMES CORPORATE PARTNER FOR BREAST CANCER AWARENESS AUSTRALIAN PRE-CUT FOIL company Foil Me will continue to support the National Breast Cancer Foundation (NBCF) throughout October, elevating their aid as a Corporate Sponsor to raise funds and awareness for this incredible cause. The company will be donating from each box of their hero PINK Knobel and Knobel Wides sold in October, as well as encouraging all their partner salons and offices to go pink for a day to celebrate the cause. The funds and awareness will help in preventing and treating breast cancer, which one in eight women, and one in 700 men, will be diagnosed with in their lifetime. “We’re hoping to exceed last year’s salon participation of approximately 70 salons Australia-wide, and also exceed our goal of raising $12,000 throughout the month of October,” said Foil Me co-owner and creative director Emily Ciardiello. www.foilme.com.au
STEPHANIE MASON SET out ten years ago with a goal to build an enviable hair extensions brand and earned the empire that is Showpony Professional. Her entrepreneurial mindset has catapulted the brand from strength to strength, born from her work and experience on set as a model and supported and maintained through quality and innovation. This year the company celebrates this success on their 10th birthday. “After a few tough years in start-up mode, the business exploded overnight,” Stephanie said of the brand’s evolution. “The brand has always been about exceptional product quality and salon education. We work really hard at the frontline alongside our salon clients to ensure application and styling techniques are of the highest standard for their customers, which is why we have such loyal clientele. I test every Showpony Professional product line and would never sell anything I wouldn’t wear personally.” The brand has enjoyed recent success, paving the way for international expansion into the US and being named the official partner for The Voice Australia and Miss Universe Australia. They also boast clients and influencers such as Sam Frost, Cartia Mallan, Steph Pacca and Sophie Monk who are fans of the brand. www.showponyaus.com.au
CLOUD NINE LAUNCH CURLING WAND AT VALONZ
ROYALS HAIR OPENS FOURTH SALON
CLOUD NINE CELEBRATED THE launch of their latest curling wand with a private styling session hosted by Haircare Australia ambassadors and hair superstar Renya Xydis and Lauren McCowan at Renya’s iconic salon, Valonz. This versatile wand features a 25mm super-smooth, mineral infused, coated barrel which leaves hair looking smooth. The variable temperature control allows users to choose the heat best suited to the particular hair, for gentler styling and lasting results. The tool has a sleek all-black design, and comes packaged in a luxurious heat resistant bag for on the go use. “The Cloud Nine Curling Wand is the perfect all-in-one tool, I love the versatility it can create, from big bouncy curls, to low-key waves,” Renya said. “You can achieve different looks just by using the heat control setting. With this tool being smaller than the other Cloud Nine curling tools, I can use it to style hair at the roots, adding volume. It’s also the perfect size tool to carry when travelling for work or leisure!” www.cloudninehair.com.au
ROYALS HAIR CONTINUES TO grow and kick goals as it cements itself as a bona fide local hair empire. The salon group recently opened their fourth salon, located at Westfield Warringah Mall in Brookvale, opening their doors on August 16. The salon group has been lauded for their service and business practices, winning the Australian Hair Industry Awards prize for 2018 Salon Business of the Year for their incredible work at salons in Castle Hill, Cherrybrook and Hornsby. This all-new salon will be managed and partly owned by Travis Bandiera, and Hamza Alamine, brother of Royals’ owner, Adam, who will divide their time between the Warringah and Cherrybrook salons. The salon group boasts a Moroccan aesthetic and hospitality, with exotic salon décor and an overall mentality that puts the clients first and prides themselves on luxury services. The Warringah salon builds on this with an evolving interior aesthetic that speaks to their green attitude, with a feature plant anchoring the salon. The salon hosts only purely ammonia-free colours, along with sulfate and paraben-free Australian-owned products, including Australian brands, KEVIN.MURPHY and O&M. www.royalshair.com.au INSTYLE 15
MATRIX HOST #COLORCREATE WORKSHOP THE MATRIX DREAM TEAM WAS in Sydney with colour creation as its driving factor, as the brand’s bold colour leaders landed in their Sydney Academy for #ColorCreate. Hosted on August 15, the event paired some of Matrix’s most esteemed colour artists with Australia’s renowned social media influencers, changing up their looks and reeducating masses of followers about bold colour. Each room in the academy was transformed into a different colour palette in the SoColor Cult range. The event was led by key Matrix Australian Design Team members, including Stevie English and Kobi Bokshish. “Using the SoColor Cult palette throughout the day meant we could achieve everything from minimalistic pastels to adventurist rainbow hair,” Stevie said. “Best of all, the SoColor Cult range is truly unique as it’s demi-permanent – colour fades beautifully on tone and continues to evolve creating a longer lasting look!” www.matrixprofessional.com.au
TIMELY SALON & SPA SOFTWARE WELCOME TABATHA COFFEY TO THE TEAM INTERNATIONAL HAIRDRESSING SUPERSTAR, educator and TV personality Tabatha Coffey has a new gig closer to the home, as she joins Kiwi software company Timely Salon & Spa Software as the newest member of their board of directors. “We have been searching for a new director for Timely and in particular someone with global beauty industry experience,” said Ryan Baker, Timely Co-Founder and CEO. “A person who knows first-hand what small business owners need to do to be successful.I am very pleased to announce that Tabatha Coffey is joining us in this role on our board of directors.” Tabatha’s business acumen is internationally renowned, and she has become world-famous as a TV personality, author, business expert and hairdresser. Tabatha works with businesses now across a range of industries to elevate their careers and their company. Tabatha is the latest member to join what is already a flourishing team at Timely, now comprised of 75 team members that help 10,000 businesses worldwide. www.gettimely.com
FUDGE PROFESSIONAL HOST SUMMER PRODUCT LAUNCH FUDGE PROFESSIONAL HOSTED BEAUTY media at Edwards and Co Kippax Street to show off their dynamic launches, allowing beauty media to experience it with luxury bow-dries and styling. The brand’s new releases centre around the theme of ‘Care To Be Different’, and the endeavor to fix and aid broken, brittle hair as damaged by heat styling, brushing and other natural and synthetic aggressors. The brand’s all-new Opti-Plex Technology is being championed as a repairing hair hero, with technology to settle into the gaps of hair cuticles, build bonds inside the core of the hair, repair the hair’s natural protective shield and regenerate and smooth each strand. There is also colour lock technology that prevents hues from fading. The brand’s cult blonde products have also been given an update, with new products that boast this technology for optimal care and banish brassiness for the whitest possible blondes. www.fudgeprofessional.com
AMAZING HAIR TO DISTRIBUTE GAMMA PIU AUSSIE HAIR EXTENSIONS company Amazing Hair has a new brand in their mix, with the company now announcing themselves as the new Australian distributor of Italian heat styling brand Gamma Piu. “Expanding our product offer to include electrical tools was a natural progression for our company,” said Amazing Hair Director Ariana Mantzaris. “Our clients were frequently requesting electrical support from our company, as heat tools go hand-in-hand with hair extension styling. Our primary concern was finding the most superior quality product that delivered the level of exceptional styling that our clients demand.” “After reviewing a number of electrical brands to partner with, Gamma Piu was the stand out brand alignment for our company,” Ariana said. “Their products are manufactured to the highest quality standards, with the most advanced technological design.” www.amazinghair.com.au
QR reader for your nearest wholesaler.
LOCKS HAIR CELEBRATES 40 YEARS LOCK HAIR IS celebrating their 40th birthday this year! From their early days when hair legend Diane Gripton opened the outstanding salon in 1978 at their Balmain location which they are still located in, they have supported the Sydney community through their involvement in Homeless Connect, Rough Diane in 1978 Threads and World’s Greatest Shave. “We are excited to celebrate 40 years since we opened our doors and wanted to say thank you to our Locks Hair family for being on the journey with us,” Diane in 2013 Diane enthused. We take our hats off to the tightly knit, family owned salon of quiet achievers bringing excellence to the Sydney hair industry. Here is to 40 more!
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WELLA PROFESSIONALS HAS RELEASED the latest industry game-changer in their new 31-piece INVIGO range, a high performance care line designed to recharge the hair and cater to a bevy of haircare needs. The products are comprised of advanced blends, technology, ingredients and vitamins that pave the way in modern hair. The products reflect our current culture that sees women’s schedules busier than ever. As such, the range is quick, easy and effective, speaking to the contemporary consumer who is short on time. The range is developed using INVIGO-Blends – a trio of new advanced technology, super ingredients and vitamins that are used to speedily invigorate the hair. The care line is delineated into categories of Blonde Recharge, Color Recharge, Color Brilliance, Nutri-enrich, Volume Boost and Balance, while the in-salon treatments range from Brilliance Booster to Nutri Booster and Volume Booster. www.wella.com
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AVEDA ANNOUNCE ELYSE KNOWLES AS NATIONAL BRAND AMBASSADOR
EDGY MEN’S HAIR brand Hanz De Fuko has debuted some stellar new launches to fill your kit and delight your clientele. The first product on the list is the all-new Heavymade pomade, a water-based styling product that allows for optimal styling manipulation. The product allows for clean and heavy application and is humidity-resistant, easy to cleanse out of the hair and ideal for a range of clean, modern styles. The Hanz De Fuko Style Lock Hairspray was three years in the making and aids stylists and clients in locking the finished style into place for the entire day. It acts as a dry mist that brushes out, while preventing damage, offering extreme hold, controlling static, providing root lift and conditioning with each application. The brand’s all-new Dry Shampoo is another game-changer for men, acting as a quick-dry, almost colourless formula to remove excess sebum and product residue to freshen hair. It also has a matte texture that allows for dual-use as a finishing spray, lightly moisturising the hair during use and shortening styling time. www.sabrecorp.com.au
THERE IS AN all-new National Brand Ambassador for haircare in the Aveda line-up, as influencer Elyse Knowles has just come on board. The model, entrepreneur and TV personality carries a valuable ethos where she pays particular attention to what products she uses for her skin, hair and body and their impact on the planet, making her the ideal partner for Aveda. “Aveda’s core brand values and Elyse’s personal values align perfectly,” confirmed Clint Piper, Aveda Brand General Manager. “It’s not often that you find an inspirational role model who really cares about our environment like she does, we couldn’t be prouder to begin this partnership with Elyse.” Aveda is celebrating its 40th birthday, not just as a mega-brand that is renowned globally as a haircare pioneer, but also one that is particular known for its attempts to make a positive impact on the world. The brand boasts total transparency, naturally derived, quality and innovative products and bold philanthropic efforts to put it front and centre in this important endeavour. It vows not to sacrifice on powerful products while also always putting the environment front of mind. www.aveda.com.au
RPR HAIR CARE CELEBRATES 40TH BIRTHDAY
WHITE SANDS SPONSOR 2018 PERTH HAIR AND MAKEUP ARTIST AWARDS
AUSTRALIAN HAIRCARE BRAND RPR ARE celebrating an impressive milestone with their 40thbirthday taking place this year. The company’s other brand, Salon Only (SO) is also turning 25, making this a year of festivities for these Aussie stalwarts. RPR began in 1978 and has been innovating and keeping up with an ever-evolving market in the four decades since. Rebecca and Andrew Ganim acquired the brand in 2000, growing it internationally and recruiting professionals to the cause at home and abroad. “With a philosophy of creating professional grade products with botanical actives, fresh fragrances, UV filters, vitamins and proteins all blended with the most advanced science, the RPR range is akin to a professional hair spa,” Rebecca said. “We aim to pamper your senses whilst treating your hair.” In honour of these important birthdays, the brands have created Limited Edition Retro Bonus Shampoos and Conditioners, with an additional customised 200ml of bonus product. www.rprhaircare.com.au
AUSTRALIA’S OWN INTERNATIONALLY recognised hair brand White Sands Australia was proud to be a major sponsor of the 2018 Perth Hair & Makeup Artist Awards held in August at Ascot Racecourse in Perth. The event, now in its third year, pays tribute to the talent of Perth’s professional hairdressers, makeup artists and body painters in this overall creative community. “It was an honour to be a Major Sponsor for the 2018 PH+MUA Awards. We believe in supporting not only our hairdressers but also makeup artists, because it’s theses collaborative relationships that drive our industry,” said Wade Savage, White Sands Australia Managing Director. “Next up for White Sands Australia will be to continue to introduce our unique products to more hairdressers, make-up artists and the general consumer who want products that actually work, for not only special occasions but for everyday use.” www.whitesandsaustralia.com.au
HANZ DE FUKO DEBUT NEW LAUNCHES
LIVE THE BLONDE LIFE ™
WATCH NOW TO STOCK, CONTACT SABRE CORPORATION 1300 764 437 ©Joico® Laboratories, Los Angeles, CA 90042-0308 800.44.JOICO
HAIR Joico Artistic Team
joicoaustralianz COLOR Denis de Souza
PHOTO Hama Sanders
A new innovation is here thanks to Parlux and their Alyon Air Ionizer Tech Hair Dryer, the culmination of 40 years of the brandâ€™s incomparable industry experience.
he tool uses Air Ionizer Tech to produce shiny, smooth and healthy hair results, with a powerful motor that can produce 2,250 watts of power at 84 cubic metres per hour with a 3,000 hour lifespan, ensuring optimal speed and control. It also has a lightweight and ergonomic design at a reduced weight of only 425 grams. The technology protects the health of the hair, locking down the cuticle for luminous shine. Using the combined effect of ceramic and negative ion charge permits heat to be radiated directly into the hair, it preserves the hairâ€™s natural moisture, making it softer and better quality. The drops of water are transformed into micro molecules that are absorbed by the hair, ensuring health and condition. The dryer boasts four temperate settings and two speed settings, as well as instant cold shot button to cover every base for hairdressers who need to cater to a myriad of hair types and textures. It launched to the Australian market at Hair Expo weekend and is distributed nationally and exclusively through Dateline Imports P/L. The Alyon Light Air Ionizer Hair Dryer was developed specifically for professional use, with features that make it ideal for the salon, such as an innovative hair catcher (titled the Hair Free System) and an anti-heating front body for stylists who utilise the whole body of their hair dryer. A quiet build means the salon will be more silent than ever and your client communication can be at its best. It also has a unique prismatic finish with eight trendy colours to suit your salon and your kit, from yellow to pink, coral, green, turquoise, bronze, matte graphite and matte black. 20 INSTYLE
Parlux offers Italian made products, anchored with their iconic Parlux handles that allow the tools to be used easily and efficiently for long periods of time, with technology that ensures it can be used from 14 hour days in the salon, to 16 hour days on set. The brand has won acclaim in its 40 year history, winning the InStyle Best Beauty Buys award 13 years in a row, and constantly innovating its technology. The tools also come with a 2 year warranty for additional peace of mind. The brand is renowned for their smart and professional features, with curved handles designed to suit the shape of the hand and their high torque AC motors that boast economical power for both efficiency and longevity. Importantly, the dryers have the motors located about the handle for ideal balance, another facet that shows they are the tools created for hairdressers by hairdressers with professionalism always front of mind. Hairdressers can hold the tool by the barrel when styling downwards, due to the intelligently created shape of the tools. More powerful, efficient, client-focused and high-tech (not to mention trendier) than ever before, choose your favourite hues (or multiple hues, as it were) and stock your kit with your new favourite technological obsession. For more information visit www.datelinecity.com
Two major trends – the men’s hair market and natural haircare – converge in the best possible way with Natulique.
ogically, male clients are the ideal demographic to sell natural products to. Men are drawn to fresh, simple products that do what they say, don’t overpower them with artificial scents and draw from nature. As Alex Tabakman, a unisex hairdresser turned barber and educator, has discovered in his partnership with Natulique, offering natural products to male clients ensures loyalty and actual hair solutions. “Natulique has now become our number one selling product,” Alex explained. “Guys love it, it doesn’t harm their skin or hair, it actually strengthens their hair." Alex has been a hairdresser and salon owner for 32 years and owned barbershops for 12 years, over which time his two premises have grown exponentially. In 2016, he won AHIA Barber Business of the Year, increasing business by about 30
per cent. For Alex, his partnership with natural haircare brand Natulique was built from his own skin issues and dermatitis. Alex’s positive experience with the brand ranges from skin to haircare solutions he's noticed on himself. “I test products on myself before I put anything on my shelves,” Alex explained. “I tested the new Hair Growth System on myself for about six months because I find that any hair strengthening systems in the market are in a very specialised category, you really have to be sure that you’re educated in it and it works before you introduce it to your clientele.” “It definitely worked for me, I have much stronger hair and now we have several clients on the system,” he said. “It’s very easy to use and affordable, it lasts a long time so clients get a lot of value out of it.” Particularly popular products also include waxes in extreme and medium
hold, the brand’s Defining Paste and the Volumising Shampoo. Alex is also working with the brand on male-specific education. “Natural hair and men’s hair marry really well together so we are in the process of creating the workshops for the industry,” Alex said. “Natulique is an amazing solution for men, it’s not just a retail product, it will make men more loyal to the salon if you find a solution for them and show them that you really care.” For more information visit www.natulique.com.au
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EYE ON ASIA Cosmoprof Hong Kong is back to take over the island and put the focus on hair and beauty innovations and the consumer experience. The 23rd edition of the iconic expo will once again span two venues to utilise the full extent of the region in celebrating the industry as well as Hong Kong’s incomparable culture, writes Shannon Gaitz. SET FROM NOVEMBER 13 to 15, the first stage of the expo, titled Cosmopack Asia, will be held at AsiaWorld-Expo, offering creative products and solutions formed on the production side of the beauty process, including an insider look at raw materials, ingredients, machinery, packagaing, labelling and more. The second stage of the event, the titular Cosmoprof Asia, will again be held at Hong Kong Convention and Exhibition Centre, specialising in finished products across a range of sectors such as perfumery and cosmetics, beauty salon and spa, hair, nail and accessories, naturals and organics. New programs and initiatives once again make the event a must-attend, with special features designed to facilitate networking and showcase global products that are driving the market forward. Customisation, a major emerging trend in the international hair and beauty market, will be a big talking point and focus at the event. Importantly for hair professionals, a highlight of the event will be dedicated to the hair sector, with live demonstrations and shows at Cosmoprof Onstage. This feature is made possible through the collaboration with AHMA – Asia Hair Masters Association, Hong Kong - which will host the Hong Kong Hair and Styling Arts Festival 2018 on 14 and 15 November comprising hair contest, awards ceremony and industrial summit. The context is expected to host 2000 audience and thousands of audience members at the award ceremony and hair show finale. The stage will also present previews of makeup techniques, nail trends, innovative beauty treatments and product designs. Cosmolab, in collaboration with Opal Cosmetics, also looms as a hero feature, showcasing the process of creating a personalised shampoo with bold, modern technology. Attendees will interact with a robot, which will act as a sales person and chemist, storing 22 INSTYLE
specific analytics on hair types and features of each visitor to develop a uniquely formulated shampoo sample as a giveaway. Another headline feature is the SKINTONIC installation designed by the International design agency Centdegrés that presents a unique experience showcasing the production to the retailing of this brand across both fair venues. Education remains pivotal to Cosmoprof, with a series of presentations and round table discussions scheduled with leaders, experts and key figures in a range of hair and beauty industries, all under the banner of Cosmotalks. Trends, business talks, consumer values, the evolution of the beauty industry, new technologies and more will all be discussed. It’s an all-encompassing experience in the convention centre doors, and the journey beyond those walls into Hong Kong’s thriving cultural landscape is just as riveting. Book your tickets and register now for a truly life-changing trip this November. For more information visit www.cosmoprof-asia.com
STYLE IQ Stepping into the launch of ghd platinum+, held at Whitehouse Institute of Design in Sydney, you felt as if you were walking into one of Andy Warhol’s warehouse parties. The launch was a big one for ghd, attended by many of the brand’s most recognisable influencers, hairdressers and media to set the celebratory scene of the launch. We'd like to welcome the world’s first smart styler. MORE THAN A celebration, the night was an informative one, starting with a panel discussion featuring London based Dr Tim Moore, ghd's VP of Smart Devices and physicist, discussing the science behind hair. The technical know-how reinforces the fact that the styler is made to ensure it is the best tool for styling without damage. The panel also included ghd creative director Richard Kavanagh, Australia’s favourite influencer Elle Ferguson and hair educator Natalie Anne. The setting for the panel was an open question format where the audience asked all the questions they have ever had about hair, styling and heat. With Dr Tim Moore’s science expertise they were given a deeper look into the latest research in the science behind hair and why ghd’s platinum+ is the first of its kind.
A crucial point that Dr. Moore could not stress enough was the importance of keeping hair heat during styling at 185°C at all times. The ghd platinum+ predictive technology allows the styler to be proactive in ensuring the hair does no go above this temperature unlike other straighteners on the market, which are reactive once the hair is already too hot. The infinity sensors monitor the heat 250 times per second to always maintain this safe and optimal temperature. “185°C is the sweet spot for styling all types of hair from Afro to Caucasian. The temperature allows the hydrogen bonds to break to allow the hair to be styled without any damaging effects. Once the hair touches the plates, the sensors react to how thick the hair is and how much of it there is to ensure it is kept at 185°C the entire time,” Dr Moore shared. ghd’s most rigorously tested tool with over 5 years of testing, ghd platinum+ is so reliable that it comes with a 3 year warranty for peace of mind. Effects of the technology include that it shows minimal damage to the hair and ensures styling lasts longer, resulting in shiny hair and long lasting hold. “We’ve taken sensing and heating technology to the physical maximum with ghd platinum+. By having a sensor which covers the whole area of the heater, and algorithms which smartly predict what the heater needs to do next, this styler can ensure definitive styling longevity and shine, without the damage. It is the ultimate hair styling tool,” said Dr Moore. Following the panel discussion ghd showcased a runway show directed by Keiren Street on models with on-stage styling turned catwalk feature followed by live on floor styling for guests. With unprecedented influence in the heat styling market, ghd has done it again in mending technology, science and hair to create a state of the art styler that is far ahead of the game in its styling abilities and keeping the integrity of hair health. No matter what hair type or styling technique, ghd platinum + will ensure you always receive the perfect amount of power for you and your clients’ hair needs. Long live good hair days. For more information please contact your ghd Area Manager or call 1300 443 424
In its fourth year, Brisbane’s Hair and Beauty culture has proved strong, with close to 7,000 salon professionals enlightened and engaged beneath the relaxed Brisbane vibe the Brisbane Hair and Beauty Expo has become known for. UNDERPINNED BY A strong army of local supporters as well as interstate guests, it’s this backyard spirit that continues to grow the Brisbane Hair and Beauty Expo year on year in numbers and collective industry spirit. Over an incredibly busy Sunday and a Monday on July 29 and 30, the event saw people travel nationally for the event. A major drawcard was the significant amount of free stage education across several platforms – Centre Stage, Spotlight Stage, The Barbershop Stage, hair competitions, a nail and lash competition and business tips and education. “Once again, we are so appreciative of the industry support of the 2018 Brisbane Hair and Beauty Expo," said expo founder Jason Greenhalgh. "They have voted with their
feet as this industry event continues to go from strength to strength. There was a wide cross section of industry experts across a number of different causes from colour to classic hairdressing, and it was hard to miss Lorna Evans, Rae Morris, Redken artists Richard Kavanagh, Dimitri Papas and Justin Pace, Brad Ngata, Gay Wardle, Charlotte Ravet, Jules Tognini, Faye Murray and Nicole ‘Pinky’ Thompson. These illustrious names were all part of the Extended Education Program, which saw more than 500 people learn valuable techniques, skills and information across a variety of salon relevant topics from commercial to the creativity you’d expect to see at an international show. The Centre Stage provided immense
talent in a range of different disciplines. This included showcases by local salons and artists Elysium Hair, Jack Horton Hair Boutique, Mia Connor, plus appearances by Avant Garde extraordinaire Shaun McGrath (presented by Unite) and an international master class by Sean Maloney MUA from the United Kingdom – bringing International talent to the Brisbane expo for the first time! It’s safe to say the event had a strong element of balance. In total there were more than 88 companies on show from tanning to electricals, scissors, colour and styling. The event’s goal to reach 10,000 visitors by 2020 is firmly in sight. For more information visit www.brisbanehairandbeautyexpo.com.au
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ELEMENTAL, MY DEAR WATSON Goldwell’s National Color Zoom awards were a bona fide celebration of rare hairdressing talent, delicious Mediterranean cuisine and the multi-dimensional Elemental trend that defined the brand’s 2018 aesthetic.
Rita Marcon (L) and Justin Anderson (R) with Alana Dunphy, Daniel Lepore and Sharon Nightingale
A GROUP OF talented finalists, respected judges and brand representatives congregated for a very important occasion, as Goldwell announced their national winners and medallists for Color Zoom 2018. Carrying on last year’s newly started Maddison Gardener tradition of an elegant and intimate lunch affair, dreams were made over delicious Greek cuisine at Beta Bar Sydney, with a live band setting the mood and delicate floral arrangement hanging like clouds over the long table. The feature of the setting was the wall of photographic entries, showcasing inspiring colour and the depth of talent on offer as we discovered who had been awarded for their work. The finalists were each called up and recognised by KAO Australia Director of Education Rita Marcon after an address by KAO General Manager Justin Anderson, who handed out the alluring glass trophies. Winners and medallists were announced in categories of Australian Global Partner Colourists, as well as Australian and New Zealand Global Creative Colourists and Australian and New Zealand Global New Talent Colourists. Entrants were made to create the ELEMENTAL Color Zoom trend with their own distinct interpretations and skills, utilising elements of colour, style, cut and texture to master the trends. The collection fuses modern technology with a more inherent primal creativity. It’s anchored by the interplay of rawness and refinement, the contradiction of solidity and translucency, colour contrasts and modern, minimalistic shapes.
Photography by Geoff Magee Photography
Maddison Gardener and Justin Anderson
CONGRATULATIONS TO THE WINNERS AND MEDALLISTS, LISTED BELOW: AUSTRALIAN GLOBAL NEW TALENT Gold: Maddison Gardener – Dextress Hair Silver: Christina Fuglsang – Nischler Bronze: Hannah Adams – Convict Cutters NEW ZEALAND GLOBAL NEW TALENT Gold: Nina Williams Silver: Vivien Lane Bronze: Lauren Gunn AUSTRALIAN GLOBAL CREATIVE COLORIST
SMOOTHING TREATMENT CLASSIC AND NEW NATURAL APPLICATION
Gold: Clare Dornauf – Convict Cutters Silver: Jacinda Pike – Dextress Hair Bronze: Rachael Sibley – Nischler Hair NEW ZEALAND GLOBAL CREATIVE COLORIST Gold: Bethany Lane Noa Silver: Nicky Crombie Bronze: Angela Thomson AUSTRALIAN GLOBAL PARTNER COLOURISTS Gold: Daniel Lepore – The Palladeum Silver: Alana Dunphy – Prema Bronze: Sharon Nightingale – Lustre The Color Studio
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New Zealand medallists, Angela Thomson, Nicky Crombie, Bethany Lane Noa, Nina Williams, Vivien Lane and Lauren Gunn
Rachael Sibley, Clare Dornauf and Jacinda Pike
Alana Dunphy, Daniel Lepore and Sharon Nightingale
Musted pastels, rich earthy tones and matte and unpolished textures alongside shiny hues are incorporated into the aesthetic. A minimalistic approach to shape, sophisticated, precise cuts, soft and jagged edges in equal measure and subtle asymmetry can all be experimented with. Overall, the balance between raw and refined defines the collection and its bold, futuristic look. The medallists won prize packs and editorial exposure, while the gold medallists will be representing Australia and New Zealand in their categories in Toronto at Global Zoom in October. With this level of talent on offer, we have high hopes and crossed fingers. For more information visit www.goldwell.com.au
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HARMONY’S WAY Aveda Colour Harmony 2018 is in the books, with all-star judges commending a range of skilled winners and finalists in a myriad of categories. Congratulations to the artists who represent the pinnacle of talent in the Aveda family, and the inimitable brand culture that fosters that ability, writes Shannon Gaitz.
Ian Michael Black and models
Ian Michael Black with Summer Pagaspas and model
OVERLOOKING MELBOURNE’S PICTURESQUE Albert Park the Aveda family gathered for some wellness techniques, requisite dancing and the announcement of Australia’s Cameron Pine with Anita Sutton-Galloway of Djurra Lifestyle Salon & Spa 2018 Colour Harmony winners. Ranging from categories of the ultimate Colour Harmony winner, to Men’s, New Talent, Editorial, Digital and Salon Collection, the competition had every facet of creative and commercial hair covered, celebrating the winners and finalists for their extraordinary talent. The judging panel was comprised of Aveda’s own esteemed global artistic director Ian Michael Black who travelled for the awards from the US, local editorial hair legend Alan White and INSTYLE editor Cameron Pine, speaking to the relationship between the two brands, our dual commitment to discovering talent and INSTYLE’s media partnership with the event. The trio spent the day viewing live model recreations and presentations to make their decision for the ultimate winners. Prizes included editorial representation and a shoot in INSTYLE, product and tool prize packs and a trip to Aveda Congress in Minnesota later in the year for the overall Colour Harmony winner. On stage, laughs, education and inspiration were all in order. From the opening address and Aveda mantra from Aveda general manager Clint Piper, to education on the brand’s latest innovations and shine treatments, live model looks included, from Ian Michael Black. Boomerangs, dances and Mexican waves were of course part of the proceedings thanks as always to Frank Cannataro, while Cameron and Alan took to the stage to present awards and speak to the level of talent they had witnessed that day and what it means for the industry. The proceedings saw live model recreations brought out on stage to be admired, and every finalist mentioned, called out and
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CONGRATULATIONS TO THE WINNERS LISTED BELOW NEW TALENT: Amber O’Donnell – Element Aveda Lifestyle MEN’S: Anmar Sahar – Element Aveda Lifestyle EDITORIAL: Jake Gray – Djurra Lifestyle Salon & Spa DIGITAL: Kerry Gravina – Kerri Gravina Salon SALON COLLECTION: Djurra Lifestyle Salon & Spa COLOUR HARMONY: Summer Pagaspas – Tribe Lifestyle Salon Jake Gray and model
given trophies, taking to the stage to be photographed with the hosts, guests and their work. Yes, we were there to discover the winners, but in the Aveda tribe sometimes winning feels like a culture that pervades the entire brand. You would expect nothing less of Aveda that each finalist was cheered with a rousing response from the room, specific individual business milestones for Aveda salons were mentioned on stage and the joy from each important win was
palpable. Adding to the party atmosphere, the gorgeous Aveda floral photo wall, an all-night DJ, delicious canapes and an endless supply of drinks saw out the party that is Colour Harmony in expectant and always enjoyable fashion. Melbourne and Greenfield Albert Park, with windows that opened up and looked out onto the beautiful scenery from the room at large, proved the ideal locale, and finalists travelled from all corners of the country to network with old friends and celebrate themselves and Aveda. From the laughs, vibe and endless chatter that pervaded the evening, we were reminded that talent is key but culture is crucial, and Aveda has that winning culture in spades. Drink in hand, with salon friends old and new around you, it was hard not to feel like a winner. For more information visit www.aveda.com.au
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SPRING IN YOUR STEP David Jones’ blooming Spring Summer runway show was complemented by suitably fresh hair by Aveda to welcome you into the warmer seasons. IN EARLY AUGUST, fashion and beauty elite showed up to the runway feature of the season, taking their seats front row at a greenery-filled David Jones SS18 Collections Launch. Spring was the theme, with a renewed energy in the natural décor pervading the entire event, and a complementary fresh and simple hair look was the essential touch from Aveda. Subtle intricacies and overall hair quality spoke to the brand’s emphasis on both care and skill. “This hair look is all about deep conditioned, beautiful, healthy hair and this is reflected through the lustre and shine that has been created, which is also a current demand we are seeing from consumers,” said Aveda’s Creative Director for David Jones, Terri Robertson-Kirkwood. “We are seeing a trend for hair that is simplistic, as well as a desire for visually healthy and shiny hair. The Aveda styling products used help sustain this health and shine on the runway, regardless of hair type or texture.” The brand’s Daily Hair Repair leave-in treatment proved vital to prep the hair, while the Aveda Thickening Tonic and Volumising Tonic were employed for volume and shine. The Aveda Phomollient
Styling Foam ensured a weightless blowdry, while some smart sectioning, twisting and work with the brand’s Paddle Brush created the styling component. The brand’s Control Force Hairspray, Split End Repair and Sun Care Hair Veil were used for finishing the hair for covetable shine, hold and tangibility. Commercial fashion and musthave, salon-ready, consumerfriendly hair hit the runway and set the trends for what’s to come over the next six months. It is essential that you learn the look. For more information visit www.aveda.com.au
DAY TO NIGHT On one evening with multiple events, Myer’s Spring Summer show became a bona fide festival of seasonal hair and fashion trends, teaching a VIP audience how to seamlessly transition between hours with elegance. MYER’S FORAY INTO spring/summer trending fashion was a multi-level series of two events and diverse fashion focuses that showcased the upcoming must-have looks in fashion and, with the help of ELEVEN Australia hair director Joey Scandizzo. The series started at the major retail chain’s George Street store on August 24, and progressed into a second runway show as well, with the hair looks able to pull off this all-too-relevant day to evening or night transition, which is always pertinent to your clients. While both shows took place after hours, the models sported every look your clients would need to look elegant at every hour of the day, making the actual time on the clock somewhat irrelevant. “Sleek, smooth hair is going to be big for spring/summer,” Joey said. “It’s all about the ‘glass hair’ trend this season. We created two looks for the night that are sophisticated and feminine, but still easy to wear in real life.” ELEVEN Australia created the looks for the first luxe ‘Designer Devotee’ look, which piled the hair with high shine with a deep and glamorous side part. The next show, titled ‘The Weekender’, had a chic and sleek low ponytail, all with the assistance of ELEVEN Australia Miracle Hair Treatment and ELEVEN Australia Sea Salt Spray. 30 INSTYLE
The brand’s Medium Round Brush and Flat Iron were vital in styling and their Give Me Hold Flexible Hold Hairspray was also an important asset in finishing the looks. The brand’s Miracle Hair Treatment is also a reliable go-to in salon, on set and backstage. As well as styling a myriad of models for these two fashion shows, Joey himself was the man behind the chair when it came to esteemed Myer ambassador Rachael Finch. Sleek, simple, covetable glamour, created in the most skilled hands, was the brief for Myer and ELEVEN Australia, forecasting the trends for any minute and any hour of the upcoming season. Keep these looks and techniques in your wheelhouse through spring and beyond. For more information visit www.elevenaustralia.com
FASHION BY BRISBANE Mercedes-Benz Fashion Festival descended on Brisbane and inspired front rows city wide on the fashion and hair trends of the moment. Schwarzkopf Professional partnered the dynamic event for the 13th year in a row, styling tirelessly backstage and proving why they’re always such a hit in the Sunshine State. THIS SEASON, THE trends focused on wearable hair, with natural, relaxed textures styled into the swept up waves or messy ponytails of your clients’ dreams. Hair briefs ranged from soft, clean hair to more unique looks directed backstage by the brand with texture and movement. The event’s debut luncheon showed this more commercial, natural trend in full light with both the poker straight hair look and the poker straight ponytail. Another major recurring trend of the week was the glam look, a style created to match the opulence of this year’s Queensplaza high tea, and one that was anchored by voluminous curls, deep side parts and shapes defined by their unapologetic height. A hero look of the week was styled specifically for the Next Gen Group Show, where experimentation and creativity in both fashion and beauty are championed. The show presented the best
in emerging fashion talent, and the hair look was a 60s inspired, dramatic hair fashion look to complement the captivating fashion designs. The style favoured a sculptural technique with a modern twist on a classic beehive, with the hair textured and raised above the typical height of this style, accentuated by the sleek, straight bottom layer of the half up half down style. The layers contrasted each other, leading to a multi-dimensional look that complemented the creative clothes on display. The designers and brands on offer ran the gamut from Dion Lee, to Aje, Alice McCall, Camilla, Ginger & Smart, Michael Kors, Manning Cartell, Lorna Jane, Myer, David Jones, Sass & Bide and dozens of others across the many shows. Good weather, luxury fashion and trending hair looks made Brisbane the place to be as fashion took over the city. For more information visit www.schwarzkopf-professional. com.au
FASHION VIA PERTH
L’Oréal Professionnel was backstage at Telstra Perth Fashion Festival (TPFF) for the 10th straight year as the event’s official hair partner. The brand styled one of the major events on the Western Australian fashion calendar, which is now in its 20th iteration, at its new stylish home at Optus Stadium. THE EVENT WAS held from September 5 to 14, bringing in the warmer seasons and relevant fashion trends at the start of spring. The event fosters some of Australia’s brightest fashion talents and showcases Western Australian designers on a global stage. The brand’s hair director, Scott Sloan of Sloans Salons NSW, led the incomparable backstage team alongside local hair director Stephanie Bellairs from Head Graffiti in Western Australia. “I love the Telstra Perth Fashion Festival - it’s held in one of my favourite cities and it’s so inspiring seeing the fresh creativity on the catwalk every year,” Scott said. “This year we saw an evolution of some of the key trends that have been popping up on International runways, yet given a distinctly local influence. All the key trends are ultra-wearable and adaptable to real life, making them some of the most fun looks for us to create in salon.” The 2018 event celebrated fashion as it relates to the past, present and future, with designs that paid tribute to the festival’s long legacy of two decades worth of fashion inspiration. 32 INSTYLE
Bold designers on show, at local, national and international levels, included Dion Lee, Scanlan and Theodore, Romance Was Born and Viktoria & Woods. Beyond the runway, other initiatives at the event rounded out a big week for L’Oréal Professionnel. The brand also offered a Hair Styling Lounge for visitors and patrons to the festivals to be front row ready, hosted in collaboration with iconic Perth salon Maurice Meade. They also took the opportunity to launch their all-new Colorful Hair Flash Pro Makeup, which allows for instant, complementary colour. Fashion and hair fashion looks bright, bold and salon relevant as we head into spring and summer. We’re so ready for warmer months and cooler hair. For more information visit www.lorealprofessionnel.com.au
FASHION ACCORDING TO MELBOURNE It was that time again as KEVIN.MURPHY was once more backstage for Melbourne Fashion Week, styling a staggering 36 shows across events such as Underground Runways, Street Runways, Pop-Up Runways and the headlining Town Hall Runway shows in a packed week of fashion and hair. THE SHOWS, AS ALWAYS, used Melbourne as Australia’s fashion capital to forecast the hair, beauty and fashion trends of the upcoming season, and celebrate our turn into the warmer months and the fashion opportunities they present. As the event’s long-term official hair partner, KEVIN.MURPHY use their trendy, Aussie charm to act as chief hair trend forecasters. “It was fantastic to see the city come alive over the week, bringing together some of the best hair styling talent in the country for this key date on the Australian fashion calendar,” hair director Kevin Murphy said. Among the many runway shows, trends and looks abounded, with a particular spotlight shined on each look paraded at Town Hall. “We wanted to tap into the craftsmanship of the designers showing at Town Hall Runway 2 and reflect the incredible tailoring in their collections through the hair so we created a very pulled together and precise ponytail,” Kevin said of the brand’s Extreme Ponytail look. Another show, Town Hall Runway 3, was complemented with a hair look entitled French Disco Bounce, inspired by the
ultimate, noticeable, centre of attention party girl who always turns heads when she enters a party but also knows just when to leave. To create the look, the team applied light layers of ANTI.GRAVITY Lotion, drying it before tonging large sections and finishing the look with DOO. OVER for touchable hold. Next, a dream-like hair aesthetic pervaded the runway, thanks to the brand’s KILLER.WAVES product. “We created ‘Fairytale Texture’ at Town Hall Runway 5, think fluffy ringlets cascading down the runway,” Kevin said. “It’s a really lightweight mist that is completely invisible and traceless on the hair.” A final look of the event was titled ‘Barely-There Waves’, which embodied a Parisian style and texture to complement French labels on the runway such as Sanda, Maje and The Kooples. The brief was effortless waves with a Rockstar edge, created with ANTI.GRAVITY Lotion and Doo.Over as hero products. It was a week of both high fashion and commercial trends to set the tone of Spring Summer in Melbourne and Australia at large. Spring is here and it’s never felt so good. For more information visit www.kevinmurphy.com.au INSTYLE 33
ANTI Ordinary Luxury Haircare What are you ANTI? WATCH NOW www.anticollective.com @anti.collective
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A NEW LUXURY LEADER New to the luxury haircare landscape, ANTI has chosen meeting the expectations of the individual over imitation. In a crowded marketplace, the aesthetically unique luxury label has set out to empower the industry with a fresh thinking.
NTI was born from the need for change in an industry where the professional’s individual development should be supported by a brand and a product that stands to be truly different. ANTI is built on the power of connection and collaboration. For more than a decade in business ANTI Founder, Francesco Ruggerino, cultivated conversations during dinner parties, park visits in New York City, people watching in the Lower East Side – drawing on a wealth of knowledge including building creative spaces in Sydney and New York to facilitate the conversations that uncovered the need for change. There’s no denying it’s time to throw out old ways of doing business and to cultivate a new realm of creativity and consciousness. Francesco has always expected more from brands and products he uses in his three successful salons in Sydney and New York, so it was time for him to generate a new movement, a collective
energy that gave consumers, creatives and salon owners the power to be who they want to be and, importantly, who they really are while sharing success and accomplishment. A brand that does things differently, with complete transparency and the ultimate inclusive culture from product to future planning, ANTI certainly has some big promises to fill in the luxury haircare market. ANTI is a brand that immerses everyone involved in the pulse of why they do what they do. “For us, the why is because the world will constantly change and the biggest precursor to positive change is acknowledging what needs to be done better,” Francesco said. ANTI is a brand that is aesthetically unique – merging style and performance to put the power back into a hairdresser’s hands. To integrate and empower people to express their own style. Overpromising and under delivering, diversion, back door internet sales and general deception plague our industry everyday and as a salon owner Francesco has lead the development of the
LUXURY FEATURE ANTI business forged by an understanding of, ‘what do I need right now to succeed and grow?' To wholly succeed firstly, you need a partner. A partner as malleable and creative as you as a business owner, a partner where ideas, diversity and honesty is encouraged and where partnerships are part of our everyday. A partner where ordinary ways of doing things are challenged and the brand shares their success with you. “We are everything you would expect from an anti-ordinary brand. We are anti-judgement, anti-ego and anti-limitation. We believe growth comes from doing things differently with a product that is fundamentally different and that reaches consumers through a completely engaged network of like-mindedness,” Francesco said. ANTI brings together Glenn Ruddle as the General Manager with a second to none track record in sales in both the Australian and New Zealand hairdressing market, Glenn forms alliances and sales partnerships for lasting success. These partnerships and sales strategies are supported by the ultimate quality product formulations created by Mercedes Orpin-
“We are individuals that unite under a culture of creativity and consciousness. We are anti-status quo in the world of beauty and in everything we do. We are a socially aware brand that feeds off the streets. We empower creativity and take pride in transparency.” Steinfeld – a long-time New York City resident with a significant background in product development with iconic brands such as Bumble and Bumble and Jurlique. To add some aspiration and approachability at an artist level to the mix the brand has just signed up Nick Irwin as Creative Director. Nick Irwin's aesthetic of cult cool meets disruptive punk has led him to develop cerative for some of the world's most successful brands. From a product persepctive, ANTI is so much more than the most directional packaging the industry has seen in a while, it boasts a concentrated quality formula free of synthetics and rich in essential ingredients for optimum luxurious results. Cocktails of natural oils including Avocado, Baobab and Macadamia as well as Moringa Leaf Extract and a highly concentrated ingredient list
THE LINE UP: There are six key products in the ANTI styling portfolio – a carefully curated range to meet the needs of current salon trends, while providing stylists with a premium offering for consumers who demand more both in terms of function and aesthetic. Cream Clay – A concentrated styling clay for malleable texture, definition and hold Everything Spray – A leave-in conditioning spray to prime, detangle and soften the hair Finishing Crème – A light moisture rich crème for a touch of hold with natural shine Shine Spray – Ahighly concentrated finishing mist to add intense shine and smooth flyaways Styling Spray – A workable styling spray for volume, control and heat protection Texture Spray – A powerful sea salt spray for effortless matte texture
make them among the most effective products in the market with the strength to stand up in both the session and salon world’s. “ANTI is not just a socially aware brand fuelled by the streets. Your style becomes our culture. Our culture is our collective creativity and together we cultivate a connection for growth and change,” Francesco said. “'What are you ANTI?' is a key brand value you see on everything they do. They ask influencers, entrepreneurs, creatives, stylists and the diversity on the streets what they are passionate about. We have swiftly cultivated an incomparable humanitarian element and undertone to our brand,” he said. ANTI has collaborated with brands at New York Fashion Week for two seasons, which disrupt the norm and share the values of individuality. The brand is nderpinned by three core brand values of Empowerment, Individuality and Creativity. ANTI is passionate about the fact that there is so much unrest and conflict in the world that we don’t need to be fed anymore false claims and selfish ideals. “We need to be empowered by who we are – we need to be creative individuals and come together in consciousness,” Francesco said. We don’t want to be dictated to. We don’t want over-retouched ideas of what’s beautiful, we are alive on the streets and that’s where the true beauty lies. In a world of ordinary it’s time to be anti-ordinary. What are you anti?
In an industry that celebrates the ordinary. Its time to be ANTI ordinary For further information call 0466 966 956
THE LUXE OF IT ALL Creating an environment of luxury is no longer about expensive brands and over the top silhouettes. As leading design house Hecker Guthrie confirms, well designed and somewhat paired down luxury is in fact what creates some of the most celebrated spaces. Bold, bespoke and befitting your style is the new black, writes Cameron Pine.
tep inside the new Schiavello interiors Melbourne showroom by Hecker Guthrie and see how Schiavello and Hecker Guthrie perfectly embody Australia’s unique approach to designing meaningful spaces. Similar to Hecker Guthrie, Schiavello create worldclass workplace and living spaces – drawing on design for the senses as the main driver. Across both commercial and residential projects Paul Hecker and Hamish Guthrie come together with spaces that herald light, comfort and texture in perfect harmony – for them that’s luxury. “There’s no denying the best Australian design gathers unique features from across the world, but now more than ever good design also considers the digital age we live in, and the results are nothing short of a sensory overload,” said design duo, Hecker Guthrie. Recently recognised by the South Australian Design Institute of Australia, marking 25 Design Icons past and present, for their contribution in the fields of interior design, furniture, manufacturing and design education, Paul Hecker now sits alongside the Hills Hoist and the Chrysler Charger as a national treasure. From seating to shelving and tables, their recent foray into Schiavello’s residential offerings are on par with their best commercial and contract projects, bringing the world-class style, functionality, and innovation that designers already know and love into the contemporary Australian home. For the new showroom and from a commercial perspective, it was only natural that such design excellence be met with further excellence. Some of the finest commercial and residential spaces we’ve seen of late have enlisted their services – the Mitchelton Hotel, South Yarra Residence, Vasse Felix Margaret River, The Ugly Duckling, Prahran Residence, The Bondi and an artsy waffle 38 INSTYLE
house in Melbourne called Waffee and the list goes on. Look up any of these locations and you’ll be transported to the subliminal of commercial function meets luxury design. Making any business look luxe is the fine art of absorbing any brief and creating spaces that customers or residents truly want to stay in. Hamish operates in a world of intense collaboration both with business partner Paul Hecker, with whom he reviews his work and vice versa, with staff that he mentors and with external builders, craftspeople, artists and clients. For Hamish the key to any client relationship is one of trust and, while acknowledging it is often hard won, he enjoys the mutual design journey they undertake and the places that a well-articulated idea can take them. Often it’s the little things that add up to be the big things when it comes to luxury design – spend too much on one finish and not enough on another and the harmony of a space can swiftly be compromised. A less is more approach, even when using designers like Hecker Guthrie prove that you don’t need to spend top dollar to create something worthy of a leading statement. Merge feminine and masculine finishes to create a cohesive feeling of high-end, without needing to go over the top. From Melbourne to the rest of Australia and throughout Asia, and now in Dubai and Beijing, Schiavello is an enduring champion of Australian-made design. The showroom’s emphasis on natural light and open plan living is attuned to the direction in which residential and commercial design appears to be headed: bright, airy interiors in which spaces melt into one another. And the memory? It’s the discrete charm of creative, thoughtful design. Design, that is, to articulate the future. The aim of the practice is to create spaces that are endearing and beautiful, where the feeling speaks louder than the furnishings and the levels of charm and comfort outweigh the instant gratification of the new.
5 AFFORDABLE WAYS TO MAKE YOUR SPACE LOOK LIKE A LUXURY HOTEL Ever wondered how luxury hotels transform boring spaces and make them feel like somewhere you actually want to spend time in? It’s more often than not all in some simple detailing.
1. Make the entrance always luxe Think of the last hotel that you walked into. What did you first see? Of course, you were surrounded by an amazing lobby that was filled with orchids (or some other exotic flower arrangement), glitzy mirrors, well-arranged seating areas, dim lighting, and fabulous artwork. A layered, thoughtful mix of materials and textures will give your space a custom-designed, luxurious look. Mix metals, glass, wood, a variety of textiles, and leather items to create a dynamic, inviting space.
“The aim of the practice is to create spaces that are endearing and beautiful, where the feeling speaks louder than the furnishings and the levels of charm and comfort outweigh the instant gratification of the new.”
2. Well-designed window detailing – blinds/ awnings/curtains No matter the space, the window is always the entry point for the outside or inside your business. It could be as simple as luxurious custom drapery, an awning, window paneling or shutters that show just enough but not too much.
3. Lavish lighting Big overhead light or modern sculptural light fixtures – you can completely transform a space with the right lighting. It is also best to have dimmers installed on certain lights in different zones. Dimmers are the key to creating zones or a luxurious mood. If budget allows, then hire an electrician to add wall sconces and lights over your artwork. These two fixture styles add the final luxe look that every 5-star hotel offers. To add even more lighting control consider floor to ceiling windows where possible.
“Merge feminine and masculine finishes to create a cohesive feeling of high-end.”
4. Add Flowers and Greenery to any space possible
Flowers and greenery are a key element to add to any space for a hotel-like sense of luxury. Elegant, aromatic arrangements can be found in every room of a high-end space. On a budget, you can still easily attain this green aesthetic by simply adding some house plants. Orchids are elegant, gorgeous and they continue to bloom in cycles. A large palm plant can make a huge impact when placed in an entryway inside a chinoiserie-syle urn.Remember less is more and consistency is key.
5. Customise Create an artwork, textiles, patterns or 3D accessories that are truly unique, not only does it inject a unique DNA, it personalises the space to represent you or your team. Prevent your room from becoming a sea of straight lines and circular forms by introducing an element with an interesting shape or unique silhouette. A tree root coffee table or unusual side chair will feel like a piece of art and serve a purpose at the same time. Create a focal point with something oversized – it’s high-impact with little hassle or even consider a piece with history. Place the right music whether it’s zen or uplifting and you make even the most difficult guest feel a sense of escape. INSTYLE 39
THE LUXE LIST From luxury hair to beauty and fragrance, these are a few of our current faves. PRIORI SKIN DECODED
Y BY YSL
Priori’s new range is anchored by adaptive skincare and tailored skin chemistry, with an inherent understanding of the intricate communication system in skin and the formulas that use advancements in biotechnology to deliver results. The products ensure recovery, nourishment and protection, include advanced bio-tach compounds, offer immediate results and are naturally formulated, with a Recovery Serum, Active Cleanser, Hydrofill Masque and Mineral Skincare formulas headlining over a dozen new products. 1800 808 993
DAVID MALLETT GOLD DUST Gold Dust by David Mallett looks and feels like luxury, with a slight gold opalescence to complement the brand’s trademark and chic black look, and an innovative power format that gives life and volume to roots. This product reduces flatness in hair in the most luxe manner, fitting in with the brand’s extensive range of luxury products. (07) 3395 4997
Yves Saint Laurent have released a new masculine fragrance, titled Y, with a monolithic bottle, as designed by Suzanne Dalton and a fresh scent created by Domique Ropion. The fragrance includes notes of bergamot, ginger, geranium absolute and a base of fir balsam, ambergris accord and incense. At the top, touches of balsamic sweetness add a woody texture for an altogether youthful scent. The bottle represents elegance, strength and modern masculinity. 1300 651 991
JANE IREDALE TRIPLE LUXE LIPSTICK The new Triple Luxe lipstick collection from Jane Iredale offers long-lasting, natural and moisturising qualities, with avocado and sunflower oil, as well as antioxidant-rich moringa oil for ultimate nourishment. Tahitian vanilla and blackberry offer a subtle fragrance and the product is cased in an elegant rose gold tube. 15 shades, from deep rose brown to apple red, latte, terra cotta nude, light merlot and more, comprise the range. 1300 850 008
KÉRASTASE RESISTANCE EXTENSIONISTE Resistance Extensioniste by Kérastase is formulated for the health of long hair, delivering a three-month personalised scalp and length training program designed to grow the hair up to four centimetres after 90 days. The formulations respond to damage caused by urban stresses to prevent breakages and split ends, as well as promoting elasticity, all housed in a luxury aqua casing. The collection is fronted by superstar Emily Ratajkowski. 1300 365 552
LA PRAIRIE SKIN CAVIAR A rich cobalt blue jar and silver box house the La Prairie Skin Caviar product, which combines that hero caviar ingredient with the brand’s Exclusive Cellular Complex. The formula uses cutting-edge biotechnological research to give new life and energy back to skincare cells. Skin is tightened and toned, with a luxe, rich cream that adds indulgence to your beauty regimen. (02) 9888 0600
ECOYA CITRONELLA & LEMONGRASS CANDLE Summer 2018 will smell that much sweeter with the new Ecoya Citronella & Lemongrass Candle, cased in the new Dylan Jar and with a burn time of up to 40 hours. The scents of melongrass and citronella are fused with cool green notes and floral rosewood for the ideal, outdoor scent, offering luxury to add to your quiet summer evening on the veranda. 1300 730 180
KEVIN.MURPHY YOUNG.AGAIN High quality haircare comes in the form of the KEVIN. MURPHY YOUNG.AGAIN range, which addresses all of hormonal aging, chemical aging and environmental aging. The range includes ingredients that flourish under harsh climates and show longevity, utilised in the range’s YOUNG.AGAIN Wash, Rinse, Masque and Treatment. 1800 104 204
SYSTEM PROFESSIONAL CREATIVECODE Wella Professionals debuted its latest innovation from System Professional with a product line that nourishes as much as it styles. The new line combines its notorious styling system with a new vitamin enriched formula, titled the CreativeCode complex. The collection offers an Instant Reset tool for the roots of the hair, Perfect Ends to nourish individual strands, Sculpting Clay, which forms an elastic layer on the hair, Platinum Fix, a new and improved hair gel, Instant Energy, a textural leavein product and Blue Shaper, to offer lasting control. 1300 889 886
LA BIOSTHETIQUE DE LUXE VISAGE Luxury anti-ageing from La Biosthetique, the De Luxe Visage skincare line penetrates the skin structure to assure youthful skin. It combines ceramides, sterols and fatty acids to be perfectly absorbed into the skin with a range of synergised products, creams and serums that boast clinical results and success. The products mould consumers’ beauty care rituals to react to environmental damage that creates fine lines and uneven skin tones, with these indulgent tools. 1300 554 069
BIOEFFECT SKINCARE BIOEFFECT skincare is the result of 10 years of Nobel Prize winning research for beauty innovation. The products contain minimal ingredients and are paraben free, headlined by a Serum, Day Serum, Daytime Moisturiser, Daytime Rich Moisturiser, Body Intensive Formula, 30 Day Treatment and Volcanic Ash Exfoliator, all in white, silver and mint grey packaging. The luxe products nourish, refresh and restore the skin. (02) 9199 5018
GOLDWELL KERASILK STYLE Goldwell’s Kerasilk Style range is literally made with silk, for weightless touchable styling and a multisensory experience based on a luxury aesthetic, covetable fragrance and quality texture. The Smoothing Sleek Spray, Accentuating Finishing Crème, Forming Shape Spray, Enhancing Curl Crème, Texturizing Finish Spray, Fixing Effect Hairspray and Bodifying Volume Mousse, packaged in chic purple, hero the range. 1300 135 722
AVEDA CHERRY ALMOND Aveda’s new 98 per cent naturally derived product offering is the fresh Cherry Almond, a Softening Shampoo and Conditioner that leaves hair soft, shiny and with weightless movement. The products are formulated with cherry blossom extract and sweet almond oil and boast a fresh floral fragrance. They are completely cruelty-free. Metallic and pink packaging houses sweet and fruity dual aromas and care capabilities, for detangled, touchable hair. 1800 706 377
WINDLE AND MOODIE Haircare brand Windle and Moodie is new to Australia, with a 22 piece range designed by iconic haircare duo Paul Windle and Neil Moodie. The range boasts shampoos, conditioners and treatments inspired by the unique properties of tea and its effect on hair. It also offers creams, sprays, waxes, pastes and more in a covetable styling collection. Performance, functionality and hair radiance are all paramount to the brand, with products inspired by the pair’s famous salon in Convent Garden and hair fashion heritage. 1300 725 122
Re-engineered for professionals.
The new Professional edition
Pulse-width modulation Air Multiplierâ„˘ technology
Enables precise control of heating element.
Annular element construction Annular double-stack heating element allows a compact barrel without compromising heat generation.
The volume of the air drawn in is amplified by three times, producing a high-pressure, high-velocity jet of air.
Re-engineered Professional concentrator Wider and thinner for precision styling, with cool grip edges.
LED indicators Increased magnetic strength
Clearly shows selected settings, and filter cleaning prompt.
2x stronger magnetic attachments, for secure 360Â° hold.1
Protects hair from extreme heat damage
Compared to consumer model.
Intelligent heat control measures air temperature 20 times a second. Precise settings 3 speed settings and 4 heat settings, including cool shot.
Acoustically tuned One inaudible frequency. Quiet Mark accredited.
Light in the hand The 27mm diameter motor is uniquely positioned in the handle, for balance.
Negative ions Charged particles in the air reduce static in the hair.
Aperture design reduces air rush noise. Constructed from liquid crystal polymer to ensure thermal stability.
Fast drying Dyson digital motor V9 spins at up to 110,000rpm. Vibration sound reduction mount A rubber isolation mount prevents the motor from vibrating against the inside of the handle, reducing the transfer of noise between the motor and the case.
Improved filter, built for salons Magnetic, removable and washable, with filter cleaning brush.
Longer cable 3.3 metres, for freer movement.
Only at dyson.com.au/supersonic-professional-signup #dysonprohair
CLARITY Defining what luxury truly means is an open ended discussion, refined by countless intricacies. However, based on definitive terms, Barcelona’s Hotel Claris (A Design Hotels Group Property) has been labelled one of the top 10 luxury hotels in the Spanish Capital by Luxury Traveller, writes Cameron Pine.
hile Barcelona has all the brands and big name hotels you’d come to expect from a city full of architectural wonders, it has a lot more to offer in the boutique department and the Claris is a neo-classical 19th century wonder. Housed in the Palacio Vedruna, a former Palace, the Claris is only one block from the busy touristic Passeig de Gracia but with a level of service and charm you just don’t get from even the most gregarious luxury offerings. You can expect to not only arrive to flattering alcove lighting, copper and steel concrete, but also crisp water, champagne or orange juice no matter the time of day. The décor is regal, with almost Egyptian influences while the rooms combine elements of East meets West, antique Asian influences melded with the strong architectural stature of a fascinating city with something unique at every turn. A glass elevator takes guests to the floors and the rooftop pool, which is an oasis of cool, class and understated calm. The poolside drinks and refreshments almost feel like your own, and the views allow you to soak up the blue skies of Barcelona’s warm summers. On the second floor, the Junior Duplex Suite was given an apartment feel with a lofty split level design, a European overtone 44 INSTYLE
all in all with the low-set pillow-laden king bed and rustic Chinese furniture. There was even a giant birdcage that made one ponder the true origin, but also taps into the true mindset that makes a stay unique. Each of the 124 rooms and suites is decorated with unique touches, but with the same attention-to-design detail and oneof-a-kind artworks. The atmosphere is so considered that it feels like there are only 12 rooms. The rooms make generous use of rosewood panelling, which contrasts with walnut and cherry and black in the furniture, not to mention leather, silk, chrome and the odd splash of marble in the bathrooms. Upstairs is the real star of the stay: La Terraza del Claris. It is on that aforementioned rooftop boasting views across the city and a menu stacked with Mediterranean flavours from small to lavish. It’s surprising how quickly, with a few antiques on the walls and a feeling of individuality in every room, the big hotel stay with the fancy luxury logo quickly becomes very unappealing. The antique rug in my room was worthy of particular note and within the Asian inspired credenza were all the mod cons you’d expect, wireless stereo, unlimited Nespresso coffee and a very adequately stocked minibar with some unexpected treats. The breakfast downstairs is like sitting in a cozy museum and the food perspective is custom, curated, and quality with real table service. Far removed from the never ending buffet style breakfast of larger hotels. It's all a feast for the eyes as well as food for the soul at one of the best addresses in this Catalan city. Perhaps you should take a trip to the Claris yourself to get some clarity on the matter. For more information visit www.hotelclaris.com
OMM-VEDIC Clean lines and simple architectural harmony is sometimes all it takes to give a hotel a distinct DNA. The effortless approach and the urban oasis of Hotel Omm masters modular architecture and is almost spiritually close to Barcelona’s most famous landmarks, writes Cameron Pine.
rooftop pool and bar that melts into the surrounding landmarks, a Michelen starred restaurant and everything you’d expect from a grand hotel but in a contemporary casing, Omm is that understated grooviness for the discerning traveler. Distinctly different from the outset, there’s the external façade which has you standing, admiring and wondering for quite some time the exact shape and inspiration – as simple as it is, it can take on many forms from contemporary to period. Sections of the unusual limestone facade teasingly peel back like pages of a book. After all, some of the world’s most famous Gaudi buildings are just a few feet away and every detail has a story to tell. Up on the roof are over-proportioned day beds and relaxing chairs and tables, allowing guests to completely unwind or sit up at the bar or tables and overlook the the skyline across the the Sagrada Famila or the Gaudi house (Casa Mila) on the Passage de Gracia. Excellent cocktails and food to take you from day to night is the order on the rooftop, and various visitors from outside the hotel are known to come just for the well-known rooftop. Location really is everything. Barcelona is at its best in spring and summer and Omm’s positioning and design really takes advantage of that. The rooms have a very spacious minimalist feel, with that effortless usability and just the right splash of colour. To avoid the room looking too cluttered each of the rooms has a projector and a
huge wall that takes the hotel television and movie experience to a completely new dimension. Pared down and free of clutter, you’d be forgiven for thinking the hotel didn’t even have a minbar as it’s all so concealed. The bathroom is also functional and timeless with ample storage for guests staying longer than just a few days. Then there’s the spa – it’s one of the best hotel spas in Barcelona, hands down. It’s the epitome of an oasis of calm meets jetset elegance. It has a steamroom, sauna, indoor pool and a journey of showers designed to increase circulation in the body. It also houses a relaxation room for post-treatment that sends guests even further into a drifty daze with swinging chairs that mimic that slow motion of a baby being rocked – this gives new meaning to sleeping like a baby among such a chaotic city. You could spend all day there with feel-good and functional treatments. With a popular cosmeceutical brand and a range of therapists to suit your style, be preparedfor an all-encompassiing experience at the Omm spa. Importantly, some of the rooms overlook the Passage de Gracia, so if you’re having your feet-scrubbed pre-treatment in a completely zen environment you can watch just how crazy life is with the hundreds of passers-by per minute. What’s better? They can’t see you, of course! Up in the rooms, even a junior suite is more than 50 square metres and anchored by function. Functionality is the mantra of architect Juli Capella, like the aforementioned windows that let light
in but keep guests private or shield them from unwanted views. The dark strip-lit hallway almost feels like a catwalk or entrance to a private club. Of remarkable note are the walls which are rubber lined and miraculously absorb sound. Even if the hallway lights, which are straighter than an airplane exit system, aren’t enough to get you to your room, it’s nice to know a soft cushiony rubber is there to save you. In such a historical location it’s a very clever juxtaposition to be able to pull off such a futuristic vibe. The hotel’s guests are just as diverse but similarly appreciative of the same understated design aesthetic. Not only is Omm perfectly designed for the young at heart, it’s super classy so pack your good shoes. Whether you’re on the rooftop or in the often booked out restaurant, there’s always a balance of colours and volumes. Everything is kept at a low height for an effortless flow from the lobby to the bar and to the restaurant. Another example of a true design hotel, it’s evident, as always, that success is in the little things. Get these little things right like Omm and you have one very bold yet understated hotel - and the lifetime experience that comes with it. For more information visit www.hotelomm.com INSTYLE 45
TROPICAL NORTH Whitewashed wooden panels, an almost Bohemian detail aesthetic and Bougainvillea’s merging the bar with the ocean’s edge - a sunsoaked weekend in the Tropical North is a lot more luxurious than you may have imagined, writes Cameron Pine.
ocated as an idyllic gateway to Magnetic Island, overlooking the Coral Sea and Townsville City, The Ville demands you to throw away any pre-conceived idea you may have had about the level of luxury on offer in Townsville. Politely put those notions aside and pick up a Miss Song’s curated cocktail – The Ville Hotel and Casino’s eclectic Asian restaurant that, just like the rest of the hotels delivers a standard that’s world class. Benefitting the entire community, The Ville Resort and Casino has recently seen a $45 million redevelopment of one of its most iconic hotels – punched with a whole lot of coastal whimsy and dreamy beachside energy from the same owners as Orpheus Island, one of Australia’s most luxurious destinations frequented by the rich and famous. Townsville, on the other hand with a population of 300,000 has emerged from its post-mining slump with a fresh approach to its DNA, offering new experiences. The designers Woods Bagot followed a brief of lush, tropical and ‘retro cool’ making heavy use of white timber, render and white brick, to follow the authenticity of the tropical climate but with a feeling of ‘pleasure garden.’ The Quarterdeck bar where they ‘serve cocktails and dreams’, the designers have continued the use of circular motives a decorative feature, wooden awnings as if you were on the deck of a five star ship and the coastal perfect picture has been adequately painted. Making the most of an ‘endless summer’, The Ville has been redesigned to take into consideration of guests who want to enjoy the sun (there’s more than 300 days a year of it), but also have some fun – if a Nautilus helicopter from the Hotel’s backyard to Magnetic Island takes your fancy? It’s all no problem - that’s if you even want to leave the lush hotel surrounds where hints of green and gold meet white tropical prints at every turn. There are four restaurants on the property, five bars including a swim up pool bar ‘Splash Bar’, but we’re not talking Sea World resort style family swim up – think classy retro pool house meets 46 INSTYLE
mosaic tiled pool complete with lie in chairs and you’ve got the coastal dream down pat. The Ville is the gateway to the reef, rainforests and the outback and a explorative notion but it’s bright and fresh aesthetic feels more like like a Five star resort along Hawaii’s Waikiki – an abundance of textural variety, space and comfortable furnishings provide a welcome for everyone. Guests can even completely zen out adjacent to the pool with the help of Healing Hands Day Spa who offer traditional massage without all the fluff – outsourced to perfection, The Ville has recognized that a discerning clientele expect both the quality of design and service to merge. Crisp white sheets, a luxurious bathroom, loungeroom and balcony in all suites withdraw the limitations of a Casino hotel and open up the possibilities to relax and get lost in your own space or explore the vast surrounding environment without feeling like you’re coming back to a standard bed and a hotel room. If you do leave the food and entertainment opportunities of the property check out Michel’s restaurant, still one of the best Townsville has to offer. Who said a touch of natural textures, palm fronds, morrocan tile influences, wood and brass can’t look at home in a large-scale Casino venue. It’s those quintessential Queensland never-ending sunsets meets contemporary cool that will have you going back for more. For more information visit www.the-ville.com.au
C R E AT E B E SP OK E H A I RC A R E F O R YO U R C L I E N T S N E W TI G I CO PY R I G HT C AR E PR O F E SSI O N AL. PE R SO N AL. PE R F EC T.
For further information on TIGI Copyright Care please contact TIGI on: 02 9871 9215 or email: firstname.lastname@example.org www.tigicopyright.com
Man Behind THE CURTAIN
Advanced Design Engineer Sam Burrowes visited Australia to check in with hairdressers currently using and loving the Dyson Supersonic™ hair dryer professional edition. Here he takes us behind the engineering process and tells us why that feedback resonates with him so much.
ince 2014, Sam has thrown himself into the extensive research and tests carried out by Dyson’s engineering team, becoming a core figure in the personal care category and the development of the Dyson Supersonic™ hair dryer. Launched in 2016, its professional edition, the Dyson Supersonic™ hair dryer professional edition debuted this year. As he explains, the process in making these revolutionary tools is often simple problem solving. “We were asked by James Dyson to find problems in different industries and come up with ways to solve them, so we looked at problems in different industries and haircare really stuck out because there were quite a few problems we were confident we could solve with our machines,” Sam explained. “We looked at things like the science of hair and trying to reduce the damage done to hair caused by extreme heat, because that was something that hadn’t really changed in 50 years. Some conventional hair dryers up until that point were drying hair using extreme heat that could lead to hair damage such as dull, dry hair that starts to split.” The team also looked at making their machine lighter, quieter and more evenly balanced. Dyson also needed to power the machine with the patented Dyson V9 digital motor. It is fast and small enough to be positioned in the handle rather than the head, engineered for balance. This strategic thinking was part of four to five years of development where Dyson invested £75 million that included building bespoke, state of the art Hair Laboratories to research, design and develop future personal care technology. Once Dyson launched the Dyson Supersonic™ hair dryer, as with any piece of technology, Dyson engineers are never satisfied. So Sam and his team listened to the hairdressing industry to continue to find improvements and problem solve. “Nothing’s ever really finished, even when you think it’s finished, someone will always find something that can be improved, which is how the Dyson Supersonic™ hair dryer professional edition came about,” he said. “We received feedback from hairdressers who were using the machine about the professional concentrator saying it locks up a little bit, and the attachments fall off when they hit them in salon, so we took that all on board and knew that we could fix it.” This conversation led to new attachments, increased magnet strength, an improved filtration system and more in the new professional edition. 48 INSTYLE
Sam worked on these elements as part of a global project, at his location in the UK as well as at Dyson’s Singapore Technology Centre and Malaysian Technology Centre. “I have an overall role in the development of our machines so I was lucky to work on several core components,” Sam explained. “I’m most proud of being involved in the heating system, like how the product heats up and controls extreme heat, making sure it’s not getting too hot and how we design that system in the machine itself. It’s not particularly easy to do, it’s a careful balance between the patented Dyson V9 digital motor, the power and the heater.” “The way the heater works is slightly different in that it’s constantly switching itself on and off, and the rate in which it does that is how we adjust temperature,” he continued. “For the professional edition I worked a lot on the new concentrator, which was interesting because I got to watch a lot of stylists from different countries trying 3D printed technology. It was also valuable going into salons to see how stylists are using the machine. From there, when you start looking at it like that, design decisions become more apparent in the direction we have to take.” For Sam, it’s the result of this process that makes the machine’s eventual success so satisfying. Seeing the real world result of his designs and solutions puts everything into focus, showcasing the relevance of the Dyson Supersonic™ hair dryer professional edition in today’s hairdressing market. “It’s always really nice to hear from people actually using the products, because it’s easy for us in the design and engineering department to still see it as a prototype or a project rather than a product,” Sam said. “The hairdressers seem to love the new attachments and they’re a lot more confident with the new filter.” “We love hearing stories and scenarios for how people are using the machine,” he continued. “I’m glad so many people seem to be using it. Australia in particular has been interesting as before we launched the professional edition, we did this big worldwide user trial, and half of all the stylists we used were in Australia, so it’s been nice to hear from Australian stylists because we worked with them so closely in developing the product and they played such a big part. We’re talking about nearly 200 stylists in Australia alone, so it’s great being here in Australia to hear from them.” Sam is now taking his expertise to Dyson in Japan, once again utilising his skills in problem solving. Next time you have your lighter, quieter, more balanced tool in hand, pay him a thought. For more information visit www.dyson.com.au/haircare/ supersonic/professional-for-stylists
LUXE BE A LADY
As it continues to revolutionise Australia’s hair extensions market, Hairdreams is poised as the right client’s ideal luxury accessory. Brand ambassador Jamie Carrol explains how Hairdreams is more a lifestyle choice than a product.
ince Hairdreams launched into the Australian haircare market in 2017, Aussie hairdressers and consumers are learning what the global industry has known for decades. The hair extensions brand is an international stalwart that began in Austria and now boasts tens of thousands of salons, as well as notable celebrity fans, worldwide. Its Australian ascension is built on the back of its ultimate points of difference – Hairdreams is innovative, luxe and a lifestyle choice for the clients who pursue it. “Initially, I think the company achieves luxury with the quality, innovation and the level of education, as well as the culture of the company, which is about achieving great results with people’s hair extensions,” Jamie said. “They really do make it an experience for the customer, for instance, within the technology, making sure the hair sits flatter to the head and is premier quality.” The brand's hair boasts multiple luxe levels, but their iconic 7 star hair is the
ultimate accessory, made with quality, real hair, devoid of synthetic colour. It can be reused and rebound three times, ensuring longevity and monetary value for the user. In terms of innovation, the brand’s Laserbeam NANO tool is a scientific feat in application, offering futuristic speed and ease in attaching the extensions in salon. It’s the kind of innovation you would expect from a major global conglomerate but, as Jamie explains, this quality and technology is met with a personal touch. “The key thing I like about Hairdreams is the fact that it’s still family owned in over 100 countries which is unusual but amazing. Most people that are involved in the company have hair backgrounds and have that skill to be able to listen to the customers differently to the normal corporate situation,” he said. “If you go into a luxury brand anywhere, the way you’re treated when you come into that organisation or go in to buy that handbag for a brand like Lous Vuitton, is that you’re treated as if you’re part of something. I think that’s why Hairdreams is so different from other brands and that’s what I found so refreshing.” Jamie deliberately mentions Louis Vuitton as a complementary comparison in the accessories space. “We don’t sell Hairdreams when people come in for their consultation, we make sure people want it as part of their lifestyle which goes back to that luxury feeling. Like if you get that Louis Vuitton bag, it becomes a part of your lifestyle as a woman,” he explained. “That’s where I see Hairdreams and that’s how we recommend it, we tell them that it’s a commitment they
have to make and they have to look after it and do things a certain way.” To maintain this luxury reputation, education is paramount and, as with all elements of the brand, held to the highest standard. Educators are expected to have spent time working with the product and tools on the floor and in key roles, alongside the training, to earn that responsibility. They fuse this commitment to hair education with a talent for social media, one that relies on quality partners who can offer more than just inflated follower counts, to build the brand. This approach has allowed their immediate success in Australia, with sellout seminars and more salons coming on board to add to their global figures. As Jamie explains it, it’s an approach focused on quality products, high-level education, relevant marketing techniques, personalised business protocol and consistent innovation to speak to a diverse range of clients all over the world. “There’s room in the market for them and the people who can see what it does, you only have to look at all the celebrities that use their hair, like Lady Gaga for example, and trust them with their hair,” he said, “It’s not who’s wearing their hair, it’s who’s not wearing their hair. There are more people wearing their hair than you realise particularly in the US and Europe.” Clients who walk into a Hairdreams salon and into the brand experience feel like they’re truly part of something. In this day and age, that feeling is luxury to a tee. For more information visit www.hairdreams.com.au INSTYLE 49
TRENDING SALON STYLE
Minimalism in salons works on the principle that less is more. The salon look is stripped down to essential elements and empty space is left to make the design statement. Use colour sparingly, the idea is not to distract or detract from its simplicity. WORDS AND STYLING: LISA FELEPPA
DESIGNER TIP !
The trick to m inimalism is the abili ty to ed it, which is on e of the trickiest parts of crea ting the look. Leaving spac e between ob jects like mirrors w ill make the area feel a lot larger. Fo cu s on shap e, colour and texture. The minimal ist design st yle does n’t have to be abou t boring “same, sam e”.
Track Lighting can complement a minimalist salon design. Keep it the same colour as the ceiling to allow the salon space to shine. Bob Salon. VIC. Interior by www.designbygolden.com.au
CELEBRATE TEXTURES Turn down the colour pallete and concentrate on texture to emphasise details of raw materials. Lavish Hair & Beauty NSW. Interior by Alicia Xiberras Interiors www.aliciaxiberrainteriors.com.au
Use different textures in similar tones in furniture pieces. New to Comfortel is the Blake Grey Salon Chair with NEW Matte White Base and the Jordana Salon Mirror with Marble Stone Workbench www.comfortel.com.au
FOCUS ON SHAPE, COLOUR AND TEXTURE Keep the design layout clean and simple, so you can see wood tones in furniture and the stitching in textiles. Pomp Hair VIC Interior by Set Square Studios SOFT & UNDERSTATED Go for neutral light colours; greys mixing in beige tones. Introduce pastel tones for a soft, understate look. Space is important! Keep it clean. Brady Salon QLD www. bradyhairsalon.com.au CREATE SPACE Space is important, there is an open airiness about the look. Even with many styling stations, it still appears spacious with clean line furniture. The Cut Auckland, NZ www.thecut.net.nz
Finishing touches can be in adding textured items to the salon landscape. Zakkia Wall Hooks designstuff.com.au
Terrazzo Board from Kmart will display Products and make them a feature.
Lisa Feleppa is the Brand Marketing Manager at Comfortel Salon Furniture. For more about this look go to pinterest.com/ comfortelfurniture. For inspiration on interior ideas go to www.comfortel.com.au or @comfortelfurniture on Facebook or Instagram.
OF PARTICIPANTS IN A CLINICALLY SUPERVISED TRIAL
EXPERIENCED A POSITIVE RESULT
LUXE WITH LESS
INNO VATIO N
When it comes to luxury skin treatments that make a difference, it’s certainly not all about downtime and pampering –visible results that look just like you’ve been on a long holiday (out of the sun that is) can now be achieved in a 30 minute lunchbreak, writes Cameron Pine.
arewell crazy traumatic extremes on the skin to ignite cell regeneration and improve skin tone - the Dermapen is back with a fourth generation that takes luxury skin treatments to a completely new realm. The Dermapen 4, a significant improvement on its 2010 predecessor, increases the versatility of micro needling, making it one of the most diverse skin treatments on the market. The Dermapen ignites natural collagen and elastin production and repairs the skin’s surface layer for brighter, tighter and more evenly toned skin, without the harsh side effects or downtime. Results can be seen in just one session thanks to millions of dollars of research over the past few years with developments that have reinvented microneedling as we know it. Stene Marshall, the creator of Dermapen, is an Australian engineering innovator who has led a team of hardware and software engineers that have spent over 10,398 man hours perfectly delivering a masterfully crafted, simple and easy to use piece of medical equipment. It’s the ultimate solution for practitioners who want to stay ahead of their competition. Dermapen 4 is the only microneedling device with a dedicated scar setting and protocols for the revision of deep atrophic scars with needle penetration now being able to be increased to up to 3.0mm and down to 0.1mm. Lips and eyelids can be treated with the same highly safe and intuitive device. Clever technology automatically calibrates the motor speed, pressure and penetration for targeted precision, resulting in peace of mind for anyone concerned with any risks
associated with the treatment. Today, Dermapen remains the most widely used micro needling system worldwide with over 1.6 million clinical procedures performed and counting. The face, lip area, eye area, ears, neck, chest and even hands and scalp can be treated with pinpoint precision to promote rapid lifting, firming and toning of facial features and contours. Unlike some laser treatments, Dermapen removes the risk of heat injury and hypopigmentation, whilst promoting optimised cell function immediately after the treatment. The unique design has an impeccable attention to detail to avoid crosscontamination or any risks. Although globally applauded, the product has been created in Australia by a respected Australian family. App Store and Android technology automatically updates Dermapen’s calibration tables. Unlike similar treatments causing a side effect known as post-inflammatory hyperpigmentation, there are dozens of reasons why both consumers and clinics can’t afford to miss out on a device that is relatively pain free and can generate more than 1.920 microholes per second. Considering our lives move at an incredible pace, keeping up with the latest treatments needs to be so much more than just a luxury. We all want the results we can visibly see so we can have more time enjoying the things we love with confidence. Dermagenius! For more information visit www.dermapenworld.com or www.missfranc.com.au
[Follicle Stimulation Program]
THE PROVEN TREATMENT FOR THINNING HAIR IN MEN & WOMEN *Result of 2014 medically supervised trial at the Knudsen Hair Transplantation Clinic Sydney
02 9489 7776 email@example.com trichovedic.com.au trichovedic @trichovedic
MOROCCANOIL IS CELEBRATING A FULL DECADE IN THE HAIR INDUSTRY, TOASTING TO THEIR ALREADY ICONIC LEGACY AS A GLOBAL LEADER IN OIL-INFUSED BEAUTY AND HAIRCARE. NEW INNOVATIONS, CELEBRATORY AND LUXURY PRODUCTS AND MORE DYNAMIC HIGHLIGHTS AHEAD HEADLINE THIS IMPORTANT ANNIVERSARY.
ORIGINAL OIL TREATMENT FIRST DISCOVERED AND CREATED BY MOROCCANOIL CO-FOUNDER
2012/2013 MOROCCANOIL BRAND
IS LAUNCHED IN AUSTRALIA
MOROCCANOIL TREATMENT HAS RECEIVED
ACROSS THE WORLD
FIRST INTRODUCED IN
THE BRAND IS CREATED
MOROCCANOIL BRAND IS IMPLEMENTED IN MORE THAN
DRY SHAMPOO FIRST INTRODUCED IN
REPAIR & PROTECT COLLECTION FIRST INTRODUCED IN
CURL RANGE FIRST INTRODUCED IN
10 YEARS OF OIL INFUSED BEAUTY
Credit: Eric Ryan Anderson
n their 10th year, Moroccanoil is stamping their authority in the haircare market, and releasing covetable products that prove why they’ve found success as a brand. To celebrate this important milestone, Moroccanoil offered a special edition product in 2018, with an exclusive Ten Year Edition Moroccanoil Treatment, decorated with luxury Swarovski jewels and housed in their beautiful, trademark blue case. It was fitting to aesthetically elevate their iconic Treatment to commemorate the milestone. The product is an all-encompassing product that can be used as a styling, conditioning and finishing product. It is rich with anti-oxidant infused argan oil and shine boosting vitamins to detangle the hair, boost shine, nourish the hair and increase manageability. It’s no wonder this was the product that originally won the brand fame and acclaim ten years ago. The brand also offered a Moroccanoil Body Dry Body Oil as an exclusive ten year anniversary gift, packaged with the specialised Treatment in covetable boxed packs. Argan Oil, Olive Oil and Avocado Oil ensure silky skincare results in this rich body formula, imbuing the skin with a weightless formula that locks in moisture, soothes dry areas and improves overall skin texture and tone. A soft delicate fragrance finishes off the indulgent product, with an alluring, nourishing and hydrating overall feel. As the brand hurtles on to decade two, new innovations are in store. Chief among these innovations is the all-new tailored Moroccanoil Curl range. The collection provides effortless solutions for curly hair, from care to style,with the Curl Enhancing Shampoo and Curl Enhancing Conditioner set, the Curl Cleansing Conditioner
Moroccanoil Co-Founder Carmen Tal
and the Curl Re-Energizing Spray. Within the range, ingredients of green tea, tea tree oil, jojoba oil, Abyssinian oil, hydrolysed vegetable protein, vitamins, antioxidants, extracts and the allimportant hero argan oil ensure bounce, vitality, frizz reduction, detangling functions, smoothness, moisture, cleanliness, elasticity and shine. Moroccanoil’s history is storied, built on a passion for highperforming hair and beauty products, and buoyed by a relentless pursuit of success in achieving and offering simple, covetable, working products. Since finding fame with that original Treatment, their range has expanded with the same bold, clear principles in mind, with new products formulated to suit all hair types, and always with argan oil as the hero facet. Their launch into body and skincare just shows how much room there is left to climb the ladder, with collections inspired by the sea, the beach and the Mediterranean at large. The brand is now in 65 countries globally, acting as a truly international sensation just ten years after changing the market for good. As the brand celebrates the esteemed legacy it has built in the last decade, they’ll only spend this little time looking back, otherwise it’s full steam ahead for the next ten years of quality haircare, beautiful products, revolutionary oil-based innovations and climbing the ladder of the luxury haircare and beauty market. We’ll be celebrating, exclusive 10 year anniversary products in hand, to pay tribute to a brand that puts luxe first and always keep quality hair in mind. Here’s to the next ten years! For more information visit www.moroccanoil.com/au
Colour Director, Salon X in Paddington How would you describe your clothing style aesthetic? I love and admire fashion but its all about comfort for me, that’s when I feel my best. I’m a little obsessed with high waisted jeans - I have so many pairs thats I match with a cropped top or a jumper as my go to outfit. However, when I see an amazing dress I just have to have it.
How is your home decorated? There is no colour theme, nothing matches but every piece has been purchased throughout my life and holds many memories. The style represents me so it feels like my home. Where is your ultimate holiday destination? Anywhere there is white sand and beautiful water. What’s your poison? Definitely a delicious margarita! What hair product/tool are you loving? As I’m a colour specialist, I cant live without Wellaplex. It strengthens and repairs the hair bonds whilst colouring, the ultimate hair vitamin! I am obsessed and so are my clients. Piece of clothing or accessory can you not live without? My denim jacket, I wear it everywhere. What is the most attractive quality in a person? Honesty and realness attracts me to people. Dream car? Masarati Gran Turismo sports in white, please! How do you let loose after a long week? I like to let my hair down after a busy week in the salon that usually involves friends, laughter and perhaps a glass of wine or two. If you had to pick your last meal? Anything with spice, lots of chilly and soy sauce. Recent purchases you are loving? Bobbi brown highlighter powder, gives your skin the best glow and my Camilla clutch I take everywhere. Bobbi Brown Highlighter Powder
"The women in my salon love the fact they are able to find beautiful gifts for the men in their life that they wouldnt normally think about or source themselves". Gregson Gaster, BG's Lounge.
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Mel English Owner, Stevie English Hair
How would you describe your style? Quirky, vintage influenced but classic. I have been obsessed with fashion since I was a teenager growing up in the suburbs of Western Sydney. I have never stopped loving clothes - especially the 70s. What is Stevie’s nickname for you? Mello What design influence have you given to Stevie English salons and your home also? Our salon has a ‘maximalist’ aesthetic which encapsulates my approach to life in general. I only apply minimalism to makeup. More is more: more patterns, more colour and more noise! Where is your ultimate holiday destination? New York City What’s your poison? Single malt whisky or champagne.
Ellery Purple Blouse House of Holland Wide Leg Pant www.farfetch.com
What piece of clothing or accessory can you not live without? High waisted, wide legged trousers that fall to the floor. I’m tall but you can always look taller! What is the most attractive quality in a person or your hubby? Kindness and a sense of fun. I have been married for 17 years and have not been bored a single day. Dream car? ’67 Mustang How do you let loose after a long week? Put on the tunes, have dinner with my kids and husband and reflect on how lucky I am. If you had to pick your last meal? A huge bowl of raspberries and strawberries... and champagne. What hair product/tool are you loving? Matrix Exquisite Oil serums & R+Co Dry Shampoo.
Bec and Bridge Dress
Recharging hair moments brought to life with INVIGO by Wella Professionals, the latest in high performance sensory technology - feel invigorated.
Photography by David McKelvy, Hair by Renya Xydis - Creative Director for Wella Professionals ANZ, Makeup by Liz Kelsh for Max Factor, Style by Dale McKie, Nails by Phally Eap of Door No.18 for OPI
Colour by Stuart Bane using Wella Professionals Color Fresh CREATE â€“ Nu Dist Pink
Alice McCall Dress
What is so unique about the new INVIGO haircare range? The new range is unique in that it encourages our customers to ‘take time to themselves’, rest, recharge and to enjoy being treated with a sensorial salon experience. INVIGO by Wella Professionals isn’t just encouraging amazing treatments in the salon but as a ritual in life. In a world that is 100 miles an hour, taking time for yourself to slow down is so important.
You have probably wondered how Renya Xydis, Creative Director for Wella Professionals ANZ, juggles session, salons and keeping her signature pink hair on point. Here we delve into the mind of one of our country’s greatest hairdressing talents. Tell us your INVIGO hero products. There is something for all hair-woes within the range, from oil balancing to volume boosting and colour re-charging. My favourite so far would be the INVIGO NutriEnrich mask – I can’t get enough of this scent! Also, Color Brilliance Miracle BB Spray – this is a super product - it visibly enhances colour whilst de-tangling the hair, perfect for those who, like me, love a bright, bold look that needs consistent hydration.
Recent clothing purchase you can’t live without? Black Ellery baggy pants.
How do you communicate to clients the importance of in-salon care? As hairdressers we have a stronger knowledge on what is healthy and what isn’t – it is our job! Also, coming into the salon pulls them away from their day-to-day and into the chair – for real time to rest and recharge.
Ellery Pants www.farfetch.com
How do you know an opportunity or collaboration is right for you? All opportunities and collaborations are researched to the highest degree. I will question all areas of it – the story, locations, fashion choices and the team working on it – and won’t put my pen down until it is absolutely perfect.
INVIGO Color Brilliance Miracle BB Spray and INVIGO Volume Boost Crystal Mask www.wella.com
What is your advice for someone who wants to be an editorial stylist? Call agencies and put yourself out there! Ask if you can assist their stylists. Budgets are often tight for editorial shoots, so volunteering your help is a great way to get noticed, not to mention incredible handson experience.
Any guilty pleasures? Shopping and sugar hits.
What are some results we can expect from INVIGO products? INVIGO is designed to deliver salon-worthy results, fast. The new 31-piece range is enriched with INVIGO-blends™ technology, which are high-performance ingredients with new infusions (goji berry, lime caviar and cotton plant all make an appearance) designed to ‘recharge’ the hair and scalp. You’re a busy woman. How do you recharge outside of the salon? Lots of exercise, boxing, facials and massages! As I said, you have to make time for yourself, no matter how busy you are.
How do you manage your time owning multiple salons and directing Fashion Week shows amongst everything else? I have a great team which forms the foundation of everything I do. A solid, reliable team is worth its weight in gold. I invest time in training those around me to pick up the jobs that I can’t make and I am constantly researching new work, trends and opportunities to work on. I am also surprisingly organised, I live and work out of one diary, (which I check around 100 times a day).
ESSENTIAL From the colour palette, to the sounds, aromas and then eventual technologies utilised and hero services in the treatment room, endota spa tells its clients that luxury, wellness and serenity is not an additive, its essential, writes Shannon Gaitz.
ndota continues to show consumers and other professionals the value of quality skincare and customer service, buoying the now fully-fledged endota empire on the back of aspirational beauty. “endota spa has become more than a day spa. We have evolved into a support network of women helping women reconnect with their best selves. Our philosophy is that wellness is an essential,” said Cara Hitchens, Education Coordinator, endota spa. “In spa, endota spa therapists have been trained to deliver the world’s best protocols through their spa offering. For treatments, when designing our menu, we were inspired by the power of combining relaxation with results. Bringing these two elements together in a more cohesive way has led us to deliver a menu of treatments unique to endota spa.” This sense of education and personalised care is key for endota, while the mega brand also offers tailored care with small rituals and hero essential oils. The brand’s skincare professionals are consistently educated to maintain the same quality of service across the company’s many spas country-wide and ensure endota keeps it’s stellar reputation. “Beyond our spa doors – we have created a haven, a platform for women to connect and be a part of a unique community. It's both a movement and a wellbeing resource conceived to inspire women to tune into their needs, evoke their inner light, encourage selfappreciation and enjoy a sense of belonging,” Cara said. Luxury and serenity as a concept begin as the client enters through the door, and design is vital in that mentality. The brand considers their space as an interactive, organic area that starts at the retail space but makes the treatment room something of an other-worldly escape, away from the fray. In conjunction with the busyness of 21st century life, the brand have also incorporated a new retail design to house express treatments and skin consultations for those who have little time but are still seeking great skin. New modes of analysis, skin scanners, express LED mask treatments, jade rollers for mini facials and hand, head of shoulder massages target the endota pillars of wellness and serenity to just a few necessary minutes. The brand’s dabble bar also encourages clients to touch, smell or try the natural endota products and ingredients. “What we do from a design perspective is often understated. Design is not intended to be opulent, but accessible luxury that bridges the gap between nature and the spa, with the earthy tones and natural textures of the indoor space,” Cara explained. “New elements of the design incorporate natural timbers, copper finishes, handmade tiles, earthy hues, subdued lighting and endota spa’s signature scent, which greets customers on arrival and allows them to leave their stress at the door.” 66 INSTYLE
Our new retail design concept The brand's treatments are solidified with impressive skincare products that allow the client to continue their skincare journey at home. The Organics range is scientifically formulated with native Australian ingredients, truly allowing the client to connect with this environment in their scent and texture, and the fact that they are good for the earth. The brand’s more recent New Age range is specifically designed for skin renewal and to combat the effects of our harsh Aussie elements, combining highly potent skincare with ingredients to boost the body’s naturally occurring collagen levels. The products, like the treatments, offer luxury and wellness without ever sacrificing on science and innovation. “In 2018 we have seen the evolution of endota spa as we continue to offer a haven of escape for women in spa, but also gain recognition as a reputable force within the anti-ageing product category, with the launch and expansion of our New Age products,” Cara said. “Our new retail design concepts will emphasise product experimentation in 2018 and offer a foursensory retail experience to our customers. We want our beautiful products to be enjoyed beyond the treatment rooms in spa and encourage our customers to ‘bring endota spa home’ by creating their own havens and rituals for self-care.” The endota empire continues to grow based on pillars of serenity, luxury and innovation, ultimately making wellness an essential component of modern living, in any amount of time, for both body and soul. The brand relishes an increased communal interest in skincare and wellbeing as our millennial generations starts from the skin and within in managing our hyper-connected environment. endota is there every step of the way, to make that journey, and our skin, smoother than ever. For more information visit www.endotaspa.com.au
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In July Goldwell launched a revolution in colour technology with @PurePigments. In conjunction with Fujifilm, colourists are now able to elevate their colour services to a new realm of High Definition colour.
urity and intensity – it’s something that every colourist and consumer wants from their hair colour and Goldwell have served. With @PurePigments, Direct Dye additives known as the HD3 Dye can be added to any Goldwell colour – a result of complex research into dye pigments that started more than 17 years ago. The technology precisely controls the dye’s penetration depth into the hair shaft using Fujifilm’s molecular design synthesis. What’s more, because the product is not based on a chemical reaction but a physical dye it is also very gentle on the hair and scalp – giving colourist’s the freedom to prescribe @PurePigments to just about any colour client.
The technology not only boasts 63 per cent more shine compared to regular hair colour, but it has given leading Goldwell salons an add-on service for clients seeking truly dramatic results. To put it simply, it's only those who demand the best. “The effects can be compared to that of a prism, where the colour results are not only intense but the shine is multidimensional,” said Goldwel R&D Director of Colour Product Development, Jonathon Wood. We take a look at what some of Goldwell’s Partner Colour salons around the country are saying. Be prepared for that perfect Instagram ready hair colour!
JULES, THE CUTTERS LOUNGE, VIC “We have been experimenting with the endless ways of colouring with Goldwell’s new @PurePigments. Results are in - it’s a Genius game changer. Never before have I seen a product that genuinely does what it says it will, and then some. And our guests are amazed by the range from subtle to extreme. The shine is extra, leaving the hair feeling like spun silk. We’ve now incorporated @PurePigments into almost every colour service. I’ve always enjoyed my colour results with Goldwell, but now it’s next level. Thanks Goldwell!”
REBECCA HUBBARD, DEXTRESS HAIR, QLD “The @PurePigments revolution has given us infinite opportunities to reinvent, create new techniques and boost colours for our clients. The incredible shine with unique light reflection technology is extraordinary.”
LEE PRESTON, LEE PRESTON HAIRDRESSING, WA “@PurePigments has allowed us to offer our clients a truly next level colour service by delivering the ultimate in colour customisation. Eluminated three dimensional reflection gives the hair a brilliance and shine that lasts.”
JULIE O'FLAHERTY, NATURALLY HAIR “Our blonde toners have gone to a new level, but we are especially loving how amazing our brunettes are looking! We are loving it!” SARAH-JAY, COLOUR SPECIALIST, PREMA BONDI “I never dreamt in my whole career that I would be lucky enough to work with a colour technology like @ PurePigments. To have the ability to offer my clients a multi-tonal colour result gives me the freedom to be more creative, and gives them a colour experience that is purely customised to their individual personality.” 68 INSTYLE
SAM JAMES, ORBE NORTH ADELAIDE “Goldwell @PurePigments has been revolutionary to our choice of colours. Being able to personalise every clients hair colour service is definitely unique and clients are feeling very special.”
SPYRO RASSIAS THE MANE STAGE, NSW “@PurePigments has made it so easy and fun to individualise each and every colour I do. It’s like the ‘smart phone’ for hair color. What did we ever do before them?!”
IDA TIRIMACCO, ORBE, SA “I’m loving using the new Goldwell @PurePigments. I’m finding that it instantly adds shine and gloss to the hair. I’ve played with amounts, from a few drops to a wee bit more, and have been adding the drops - especially the Yellow - to naturals, on my regular 4-6 weekly clients. @PurePigments adds slight variation to colour, but looks brighter and shinier. With fashion colours, the finishes have been stunning. I’m loving the Violet and Red added to colours like 10BS or 10V for pastel toners. Overall loving the @PurePigments range!”
CLAUDETTE, HAIR PHASE “I love the fact that I can add pigments to my colours and visibly see the direct dye additive technology creating holographic multi-definition that moves and changes. Being able to create individual tones from pastel to intense. The possibilities of using @PurePigments are endless.”
TECHNOLOGY PLUS ghds latest platinum+ takes advantage of the company’s most advanced technology yet, utilising intelligent heat styling to revolutionise style and care during the straightening process. We spoke to ghd’s VP of Smart Devices Dr Tim Moore about how the major styling conglomerate reached this point.
eveloped by ghd scientists and engineers over 5 years in a team led by Dr Tim Moore, the new ultra-zone with predictive technology is the latest breakthrough in heat styling for ghd, leading to the new, incomparable platinum+. Featuring groundbreaking new hair styling innovation the new ghd platinum+ guarantees homogeneous heat across the whole styler plate by responding to hair during styling, controlling heat more effectively and predicting specific, personal hair needs to give ultimate results and stronger, healthier hair. “We’ve taken sensing and heating technology to the physical maximum with ghd platinum+. By having a sensor which covers the whole area of the heater, and algorithms which smartly predict what the heater needs to do next, this styler can ensure definitive styling longevity and shine, without the damage. It is the ultimate hair styling tool,” Dr Moore said. The predictive technology recognises the thickness of hair, section size and the speed at which you are styling and adjusts the power accordingly. No matter what is the hair type or styling technique, ghd platinum+ will ensure you always receive the perfect amount of power for your styling needs.
By breaking down the hydrogen bombs without causing damage to the hair, a glass-like styling effect is achieved. Once the hair cools down you can ensure the shape and health of the hair will be kept just how you styled it. Because the hair is being styled at the right temperature and is being treated with purposeful considerstion, the styles created last longer while adding more shine. With only a 20 second heat up time and thousands of hours of testing under its belt, the platinum+ is ghd’s most rigorously tested tool and is deemed so reliable that it comes with a 3 year warranty for peace of mind. Leave it to ghd to master the hair styling realm, and then add to it. For more information contact your ghd Area Manager or call 1300 443 424 INSTYLE 69
Professional PORTRAYAL David Higgins joined L’Oréal Professional Products division early in 2018 and has embraced the L’Oréal group’s customers more than ever before, from surveys to social campaigns – it’s time to expect more from L’Oréal PPD’s dynamic brand portfolios, writes Cameron Pine.
eyond the new ‘fresh approach’ and ‘journey’ often promised by a change in management, David has made it his business to understand and communicate openly with clients – something he says as market leader is essential to the salon experience. “Since joining L’Oréal’s Professional Products Division my focus has been on servicing and understanding our salon partners better than ever before,” he said. “Recently we have spent considerable time surveying several of our customers, of varying sizes, to better understand how we can partner more effectively with them. They are looking for business partners that are more agile and tactile, not just a supplier.” Prior to joining L’Oréal, David spent the previous five years as General Manager for a healthcare and professional hygiene company, affording him a rich experience in both B2B and consumer facing brands. As the GM of the Professional Products Division, David is responsible for leading a team of 150 people across seven brands within the portfolio; L’Oréal Professionnel, Kérastase, Redken, Pureology, Matrix, Biolage and Shu Uemura Art of Hair. “We need to get closer to our customers - we probably haven’t been positioning ourselves in the way we need to for our customers and our goal to is be a strategic business partner for our salons, to help them develop and grow their business,” David said. Ultimately, David admits that while business partnerships are primarily built on colour, their focus will also be on enhancing the retail experience for their customers, and ultimately end user, “Equipping salons with the right tools to improve the experience at all levels.” Feeling like the brand has lost touch with some of its customers is something that is really driving David to improve. This is informed by his experience growing up in a small family business himself, as well as his understanding of last minute issues and the importance of industry wide engagement. In the last quarter of this year, L’Oréal is focusing on a specific campaign that will heighten the awareness with consumers around salons as professional experts. “As a market leader L’Oréal offers an outstanding education and training program that can take place in salons or one on one in one of the five Academies around the country – these facilities are also available to our valued customers for their personal use and/or bespoke training sessions,” David said. “Another key focus taking us into 2019 will not be on a single brand approach but by opening up the relationship and ordering process 70 INSTYLE
across multiple brands for salons. Salon partners with our colour brands will be able to access all retail in our salons with a true brand diagnostic approach and a range of social media mediums to bring consumers back in,” he said. This sell-out strategy will ensure retail products don’t just sit on a shelf and salons can customise what truly works for them across a very diverse portfolio of brands. “There are no benefits in flooding salons with product if we are not able to assist them in selling it to our shared consumers, this means it must be the right product in the right salon at the right time." Bringing retail awareness and expertise back to salons and driving consumers as a point of purchase will shine even brighter within an over-arching strategy that links back to the true professionalism of L’Oréal brand partners. David also feels amplifying the Academies can realise even more benefits for the brand and that they haven’t been used to their greatest potential in the past. We all have to understand that we play a role in attracting and retaining talent in the market,” David said. One of the biggest shifts in all industries, including small business communities, is the evolution of technology and with L’Oréal also having the capacity to leverage awareness on a global scale, David says they will be using this power to realise market trends in salons to their full potential. L’Oréal as a company regularly embarks on ongoing research and engagement with 12,500 consumers – all insights that are then directed back to the retail execution of their brand portfolio. “I’ve put the challenge to the team in 2019 to integrate customisation across all brands. For example, the Kérastase Luxury Summit will be back but with a completely new format, there will be more on industry trends for millennials and tailored services,” David said. We will also see events like Redken Symposium in Vegas in January stronger than ever. Paris in March with L’Oréal Professionnel will channel this same new energy. “As a business we have all of these incredible brands and there’s so much more leveraging we can do. There’s a huge sense of responsibility coming into this role – I have six fantastic brands under my responsibility and my goal is to position them further for success,” he said. Expect an overriding boost from a revised business partner program in 2019 and consumer insights that will truly help salons grow their services, as well as education and up-skilling opportunities to fill every month in the calendar.
Certified Organic Extra Virgin Olive Oil Extracted from cold-pressed olives and rich in nutrients, which helps to keep hair vibrant while antioxidants help to strengthen hair by protecting against damage.
Blend of Certified Organic Botanicals A unique blend of botanicals that help prevent split ends for healthy, shiny hair. • Improves hair elasticity • Adds shine and improves manageability • Strengthens weak strands • Moisturises and conditions the hair and scalp
MOB MENTALITY MOB Hair Bondi is something of a working contradiction – a warm and homely yet somehow industrial space, a Bondi salon with unlimited parking and a celebrity favourite spearheaded by a down to earth husband and wife duo. It’s a considered enigma that has earned every ounce of its success in 3 years of business, and we set upon finding out just how it’s reached those heights, writes Shannon Gaitz.
he salon is renowned for its colour work, particularly blondes and balayage, but salon owner Tarryn Cherniayeff assures us that their skills and services run the gamut, catering to an affluent Eastern Suburbs clientele. That clientele has proved exceedingly loyal, largely following Tarryn from her previous Bondi location when she opened her own salon, and keeping her bookings fairly stocked. As the salon has become more prolific through social media and a stellar reputation, new clients have started travelling from far and wide, but it’s the consistent, local and long-term clients that make up the bulk of the salon. The salon has three seniors, including Tarryn, and freelance help on a Thursday night. “We have just downsized staff so we keep it tight and keep it quality over quantity,” Tarryn explained.Still, even with this family style operation, the salon has taken off on the internet and in the real world. “We started our Instagram two weeks before we started the shop, we really put a lot of time and effort into make sure our Instagram feed is second to none,” explained Tarryn’s life and business partner Dan. “Over the last 3 years we have amassed 12,000 real, organic followers, with exciting stats and high demographics in our key ages, with the highest being 25 to 35 and then 18 to 25, and 75 per cent female. We average probably three influencers posting about our salon a week.” A huge part of the appeal for celebrities and regular clients alike is a trendy, New York-style space that offers unique features and a welcoming yet very chic vibe. A key detail is a projector that plays aesthetically pleasing movies in front of the basin. Clients are treated to the images of classics such as Breakfast at Tiffany’s. That sums up MOB to a tee – ultra cool all and a relaxing escape. “We were over in New York before we opened the salon and we got ideas from there, we wanted the vibe of feeling at home but also have it be semi-industrial,” Tarryn said. “The artwork also gives that vibe, it’s not very stark and it’s not too industrial where it’s cold.” 72 INSTYLE
One major detail of the space location is that it’s one of the rare Eastern Suburbs areas with free, all day parking, a fact that is indescribably important to all Bondi-dwellers, and something Tarryn knew was essential when starting her own space. “The location is great – one of the reasons I chose this space because one of the biggest things on my list is that clients shouldn’t have to pay for parking, so it’s super rare around here,” she said. “At my last salon, clients would be running late or have to leave a colour service in the middle to go top up their parking. I’ve had people leave salons and come here because the parking got too hard, so that’s huge.” The salon is stocked with Redken, Oribe and Mr. Smith, each chosen for their quality and how good they look on the retail shelf. Mr. Smith’s Australian origins and organics, PETA-approved angle also proved an important aspect to offer clients. Their new-found partnership with Redken has become especially vital. “We’ve signed with Redken as a Redken Premium Partner,” Dan said. “We now have access to all these brand new concepts, PR campaigns and marketing ideas, even digital apps that are first in Australia. Given our client demographic, we’re sort of being used as a bit of a test for various concepts that Redken are coming up with.” Tarryn’s 14 year career in hair led from her home on the Central Coast, to London and then to take on and conquer one of Sydney’s most hard-to-please areas. For every carefully considered detail that earns MOB its stripes, so much comes down to Tarryn’s own dreams and passion, which has seen her and MOB steadily and deservedly climb the ladder. “I started hairdressing when I was 14, my mum was a hairdresser so I always knew I wanted to do hairdressing, the day that I left school I walked out and started hairdressing full time the next day and I have been a hairdresser ever since.” We love a feel good story and Tarryn’s journey has us hooked – we’ll be keeping an eye out to see just what MOB does next. For more information visit www.mobhair.com.au
Which ‘Plex are you using?
CROWNING GLORY Welcome the incomparable Edwards and Co salon, brand and aesthetic to Crown Street as it continues its fully-fledged takeover of the Australian haircare landscape, writes Shannon Gaitz.
he Edwards and Co series of salons has well and truly taken over the country, with numerous locations throughout Melbourne, Sydney, Byron Bay and the Gold Coast, an education program, a myriad of salon awards to their name, celebrity clientele and a bonda fide Edwards and Co aesthetic – in both hair and salon design – coveted nation-wide. The lauded brand, the product of figurehead Jaye Edwards, now has a new epicentre at Sydney’s very trendy Crown Street, set to be their biggest and most premium salon yet. This is why it’s been named as the new HQ for the rapidly burgeoning empire. “I wanted to create a more luxe mood but still tie in with the Edwards and Co ‘look’,” Jaye explained of the new salon. “I wanted it to feel more like a show room this time, less rustic and industrial and more refined, with clean lines, a simple colour palette and a huge focus on our biggest and best artwork by Brian Connolly.” Every feature was made and utilised with purpose. The flooring was chosen in a subtle, solid colour to enhance everything around it, while key interior pieces in China, such as the mirrors, basins, trolleys, stools, branded aprons, capes, bowls and tint brushes maintained a strong aesthetic while still being cost effective. “Where we spent the money was on our focus pieces,” Jaye explained. “The 10 metre long colour table, made of terrazzo
stone constructed by one of my favourite furniture makers named Tuck Box Design, is a hero feature of the salon. They also made our beautiful makeup stations and retail shelves.” “We sourced our chairs through Stylecraft,” he continued. “It was really important for me to have something different to my other salons this time around and something that was not a replica. Coming in at around $1000 per chair, this was one of the biggest investments.” The reception area and benches were made of smart stone that imitates white marble, a vital component of keeping the luxe feel to the salon, while also, conveniently, being stain proof. “In contrast we had all of our joinery made in black, again to further prevent any ageing and staining,” Jaye explained. That now iconic Edwards and Co aesthetic shines through in the design, bringing you back to the beaches of Byron, the trendy, city vibe of their Melbourne locale, or their original Kippax Street warehouse-style salon just hundreds of metres away from Crown Street, but the new location boasts its own DNA. With more education, celebrity clients, Instagram follows and salons in their future, Edwards and Co continues to be a definitive industry hub. Pop in and check it out when you can. For more information visit www.edwardsandco.com.au
Take the TrichoPlex challenge for just $69 You may just get a surprise and save yourself some money! EVALUATION
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02 9489 7776 email@example.com trichovedic.com.au trichovedic @trichovedic
TIME FOR CHANGE Timely Salon & Spa Software is making waves with further growth off the back of recent $7 million investment, a new Melbourne office and welcoming Tabatha Coffey as a director, writes Ida Almasi.
he positive news continues for Timely Salon & Spa Software since winning the emerging company title at the 2017 NZ Hi-Tech awards, which has sped its growth in Australia and is increasing their presence in North American and European markets. With past success in booking system software within the tourism industry, the unassuming Timely CEO Ryan Baker saw a huge gap in the market in terms of the quality of software within the hair, beauty and wellness industries. “When we ran the tourism software company we noticed there was a good amount of hair and beauty businesses looking for software to run their businesses,” he said. “This is when we knew these industries needed access to great software.” The beautiful software that Timely customers refer to as a ‘breath of fresh air’ has given ease to checking in, taking 74 INSTYLE
payments, and rebooking and running a business. An example of how they are making the checkout experience less transactional is by using iPads to take payments and rebook a client when they are still in the chair, which makes for a swift exit for technician and client alike once the service is finished. Success through changes like this and the talk of Uber-like stored payments have shaken the software market for salons and spas proving valid for Timely expanding beyond just Australia and New Zealand. To further the expansion of this beloved software, Timely is also expanding its board to include seasoned industry operators with proven knowledge of those markets. It’s first appointment is Tabatha Coffey, Australian hairstylist, American salon owner and host of television series ‘Tabatha Takes Over’. “Tabatha has considerable understanding of the hair and beauty industries and a clear vision for how they are evolving,”
INFEATURE “The hair and beauty industries need to take advantage of new technology to succeed and I’m excited to bring my expertise to a company that’s already helping so many salons and spas to do better.” TABATHA COFFEY
“We believe partnering with hair and beauty industries is critical to the way Timely delivers solutions that solve your challenges.”
Ryan said. “She’s also worked with small businesses in RYAN BAKER, CEO TIMELY a range of industries and countries. It will be great to have her insights and observations helping us at a board level.” “The beauty industry needs to take advantage of new technology to help their businesses grow and I’m excited to bring my expertise to a company that’s already helping so many salons and spas to do better,” Tabatha added. Atypical to other software businesses in the industry, Timely is focused on building software that answers to the needs of real salon owners. In a recent Roundtable event made possible by Timely and INSTYLE during the Hair Expo long weekend, ten top industry leaders gathered to discuss what the Ryan Baker, CEO Timely industry needs and how Timely can create
solutions though their technology to make it possible, now and into the future. “We believe partnering with the hair industry is critical to the way Timely delivers solutions that solve your challenges,” Ryan said. “These types of conversations open up the space to have salon owners directly voice their concerns and needs to the developers.” Likewise, Movac has invested more than just $7 million to the Timely books and brought real life lessons about how to scale a company once the product-market fit is proven. “2018 was always going to be a cracking good year for us, but the combination of the right new investment, an astute new director deeply steeped in the hair industry and a growing footprint in Australia is exceeding my hopes,” Ryan said. As you can see, it seems like it’s their time. For more info visit www.gettimely.com INSTYLE 75
INHAIR T H E
L AT E S T
S A L O N
A R R I VA L S
HANK DE FUKO Style Lock Hairspray. 1300 764 437 R+CO Rodeo Star Thickening Style Foam. 1300 725 122 12REASONS Argan Oil Mask. (02) 9666 3611 SHISEIDO PROFESSIONAL Colormuse by Primience Color Shampoo Violet and Color Treatment Violet. (02) 9719 1418
MATRIX The Re-Bond 1 Shampoo and The Re-Bond 2 PreConditioner. 1300 651 991
DE LORENZO Dman Thickening Gel Spray. 1800 800 347 UNITE 7 Seconds Blowout Crème and Boosta Thickening Crème. 1300 386 583
DAVINES Liquid Spell. (07) 3850 6200 IMPERIAL Blacktop Pomade. (02) 9653 1829 SISLEY Hair Rituel Precious Hair Care Oil and Revitalizing Fortifying Serum. 1300 780 800
UEW SYDNEY Tame Control. 0400 600 706
JOICO Blonde Life Brilliant Tone Voilet Smoothing Foam. 1300 764 437
FUDGE PROFESSIONAL Clean Blonde Damage Rewind Violet Toning Conditioner and Shampoo. 1300 764 437
GOLDWELL Kerasilk Color Brilliance Perfector and Dualsenses Color Brilliance Serum Spray. 1300 135 722 PUREOLOGY Style + Protect Shine Bright Taming Serum and Beach Waves Sugar Spray. 1300 659 359 KERATIN COMPLEX Blondeshell Debrass and Brighten Shampoo. (02) 9666 3611
ECHOS LINE S6 Anti-Yellow Shampoo. (02) 9666 3611 PAUL MITCHELL Platinum Blonde Shampoo. 1300 365 350 JUUCE 1 Minute Treatment. (07) 3850 6200 DAVINES Your Hair Assistant Silkening Oil Mist and The Spotlight Circle Hair Mask. (07) 3850 6200
KEUNE Care Silver Savior Shampoo and Conditioner. (02) 8886 4600
MUK Hot Muk 6 in 1 Working Spray. 1300 768 264 WHITE SANDS The Cure 24/7 Serum and Orchids Oil Shine Moisture Anti-Frizz. 1300 765 332
DAVID MALLETT Blush Spray Hydratant. (07) 3395 4997
ALFAPARF MILANO Style Stories Original Hairspray. (03) 9336 2088
TIGI Copyright Custom Care Colour Shampoo and Conditioner. (02) 8376 7477 HANK DE FUKO Dry Shampoo. 1300 764 437 WELLA PROFESSIONALS INVIGO Nutri-Enrich Wonder Balm and Color Brilliance Vibrant Color Conditioner. (02) 9888 7666
ORIBE Mystify Restyling Spray. 1300 725 122 O&M Original Queenie Firm Hold Hairspray. 1300 724 635
DAVINES The Wake-Up Circle Mask. (07) 3850 6200 ALFAPARF MILANO Sublime Water. (03) 9336 2088 JUUCE Barber Art Intense Original Wax. (07) 3850 6200 PURE Finest Volumising Powder. (07) 3850 6200
JOICO Blonde Life Brilliant Glow Brightening Oil. 1300 764 437 SCHWARZKOPF PROFESSIONAL BC Bonacure Hyaluronic Moisture Kick Conditioner and BB Hydra Pearl. (02) 9978 0666 PURE Sacred Mask Treatment. (07) 3850 6200 O&M Rootalicious Root Lift. 1300 724 635 MALIBU C Un-doo-goo Shampoo. (02) 9666 3611 EVY PROFESSIONAL E-Smooth Bathe Smoothing Shampoo and Conditioner. (03) 9439 4841 PAUL MITCHELL Teatree Special Color Shampoo and Conditioner. 1300 365 350
R+CO Waterfall Moisture + Shine Lotion. 1300 725 122 HANZ DE FUKO Heavymade. 1300 764 437 DAVID MALLETT Fresh Hair and Face Mist. (07) 3395 4997 KHAIRPEP Leave-in Hair Repair Masque and Serum with K18 Peptide. (03) 9553 2142
TRICHOVEDIC Luxury TrichoPlex and Luxury Instant Treatment. (02) 9489 7776
E B O E T R CA FERENT
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Contact your Sabre Corporation Business Development Manager or call 1300 764 437 to find out more
Cosmic Christmas Charlotte Tilbury held a Cosmic Christmas In July dinner in Sydney Opera House’s Northern Foyer. The lavish event showcased the upcoming makeup and skincare launches for the festive season. Following the three-course banquet, guests were gifted their own star on the night and were given some products to take home. www.charlottetilbury.com
Sephora On Show Sephora held their 2018 Biannual SEPHORA Exclusive Brands Showcase at The Venue Alexandria. They welcomed to their extensive line-up of brands for the first time Allies Of Skin, Artemes Lashes, Clinique, Dior Backstage, Foreo, Fresh, Kopari, Marie Dalgar, Pretty Vulgar, Star Skin, Uma Oils and Votary. A number of international brand founders were at the showings to meet and greet media and influencers. (02) 8880 9446
Photography by David McKelvy, Hair by Renya Xydis - Creative Director for Wella Professionals ANZ, Makeup by Liz Kelsh for Max Factor, Style by Dale McKie, Nails by Phally Eap of Door Number 18 Day Spa for OPI
Swiss Skin Solution
Swiss brand Mavala, known primarily for their outstanding nail care, has branched out into skincare. The new range, Mavala Swiss Skin Solution, contains Alpine botanicals. The range can be mixed and matched to suit the individual’s needs and fragranced products have a hint of freshly cut grass, representing the Swiss mountains. 03 9645 1933
Pollution defence Pollution is a hot topic right now, which is why Paula’s Choice has just launched the Defense Collection. The 3-step regime works together to defend skin against environmental aging and pollutants including auto exhaust, cigarette smoke, smog, small particulate toxins and blue light from our digital devices. 1800 608 574
Dermalogica has launched its strongest and fastest peel yet, the fully customisable Pro Power Peel collection. The peels give skin therapists the flexibility to create bespoke peels suited to each client’s needs that address a vast range of skin concerns from early signs of ageing to uneven skin tone and breakouts. To complement the in-salon peels, they have also launched Rapid Reveal Peel, an at-home peel that is the highest-strength retail exfoliant offered by Dermalogica and The International Dermal Institute. 1800 659 118
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SHINE ON Joico’s new Blonde Life Hyper High Lift Permanent Crème Colour is the new magic formula for fulfilling that blonde ambition.
healthy blonde look with up to five levels of lift is possible with the new Joico Blonde Life Hyper High Lift Permanent Crème Colour, available in three shine-enhancing shades of Champagne, Pearl and Clear Booster, and formulated for one-step lightening and toning. If those sound like key words to make your summer colouring duties that much easier, read on… The technology builds hair defense and strength from the inside out, firing on all cylinders to achieve maximum lift, condition and variety within the new launch. The onestep process saves time for busy colourists and variety is assured with Champagne and Pearl shades that give an ash or ash-violet background to counteract unwanted warm tones. The shades include a Clear Booster that can be used as its own shade or mixed with the other tones for customisable colour your clients will be asking for.
Beyond colour, the technology is dedicated to hair quality, sealing in hydration, ensuring softness and nourishing the hair for hair health beyond the salon. The formula of the colours restores the Arginine that hair colour services deplete during the colouring process, instantly rejuvenating damaged and colourtreated hair. Aesthetically, the colour provides shine and luminosity, and beyond that, it offers a fresh fragrance of bergamot, iris and sandalwood to ensure senses of touch, sight and smell are all equally accounted for. The formulations are comprised of the hero bond-building Arginine, a naturally occurring amino acid crucial to hair’s strength that is maximised in Hyper High Lift to protect hair. Additionally, Argiplex, a patented conditioning complex, a quadrabond peptide complex, monoi oil, tamanu oil and hyper lift technology are the components that ensure longevity, vibrancy, shine, damage prevention, frizz protection, hydration, health, integrity of the hair and more. The colours are best utilised as a reliable, efficient solution to your clients’ blonde requests. They allow for high-lift blonde technology without using bleach, ash shades to counteract warmth, hair health, shine and an all-in-one lift and toner, packed into one new product launch. If you hadn’t been able to tell by the sun slowly emerging from the clouds each day, summer is on it’s way. Your clients want intense blonde without compromising on the health of their hair to suit the season, and you want to be able to satisfy that with stellar results and record timing. The Blonde Life Hyper High Lift Permanent Crème Colour is here to tick those boxes and then some – don’t battle through Summer colour without it. For more information visit www.joico.com.au
CREATE AND BE RECOGNISED
Style Masters is more than a product – a conceptual brand that allows you to create styles you never thought possible. Style Masters’ sophisticated formulas provides you with an exquisite professional finish, that preserves hair colour. Recommend Style Masters for your clients to use at home to keep their style looking spectacular all the time.
Ignite your passion and talent through innovation and expertise which are the cornerstone of your profession – Style Masters. ITS MORE THAN A PRODUCT.
TEL +61 2 8875 9855 www.revlonprofessional.com @revlonprofessionalaustralia
FRAMESI DECOLOR B CLAY LIGHTENER
BRUSHWORX GOLD SERIES
With professional hairdressers constantly searching for efficient, quality colour solutions that don’t compromise on hair health, the all new Framesi Decolor B Clay Lightener offers ammonium and perfume free decolorant, which allows for creative freedom in salon. Protective ingredients such as Guar Gum and sugar by-products maintain texture and a clay consistency makes the product itself easy to apply and the ideal tool for lightening. It works in 20-40 minutes with a lightening level of 9+. Contact Perfetto on (02) 2428 6333
Brushworx’s Gold Series has extended to now include round brushes, made with porcupine, a mixture of nylon and boar bristles that can grip hair and offer control. The range also includes a new paddle brush for efficient styling capabilities and hot tube brushes with ceramic surfaces specifically to fight frizz. An oval cushion brush acts as a gentle detangler and helps in brushing out heated styles and distributing product through the hair. Visit www.datelinecity.com or call (02) 9666 3611
4BOND ‘N’ PLEX The 4Bond ‘N’ Plex Shampoo and Conditioner is now available in a salon back bar size of 769 millilitres. The product works with all colour and chemical and bond building services, and is used after services to fortify damaged hair and resolve dry part of the hair shaft. The products are sulphate, paraben and sodium chloride free and use a special cationic positively charged blend of Polymers, Keratin and Proteins for maximum hair restoration. Visit www.aii.net.au
KURVÉ PRO STYLER Australian hairdresser Lizzie Liros has used her incomparable knowledge and experience to create the Kurvé Pro Styler to easily allow for curved shape in creating effortless waves, large curls, flicks, volume, deep waves, frizz smoothing and more. The titaniumcurved plate produces a dry heat for long-lasting curls in less time, with a unique design that allows for gliding without pulling. Ergonomic grips, an LED indicator and adjustable temperature control are also must-have features. Visit www.kurvepro.com
FOIL ME FLATTER ME
The latest tools, terms and technology SILVER BULLET MASTERCURL 30 IONIC HOT ROLLER SET The new Silver Bullet Mastercurl 30 Ionic Hot Roller Set offers hotter rollers and fittingly tighter curls, with two heat settings that can be suited to each client’s hair type. The tool stands upright to fit perfectly on your bench and folds away for convenient storage. It includes 30 rollers and is available in small, medium, large and jumbo. 30 U shaped pins, a heat resistant glove and a convenient storage pouch are also included in the full kit. Visit www.datelinecity.com or call (02) 9666 3611
Australian foil company Foil Me has added the Flatter Me collection to their repertoire, which includes a Flatter Me - Wide (Pre-cut foil with fold, 15cm x 30cm), Flatter Me Original (Pre-cut foil with fold, 12.5cm x 28cm) and the Flatter Me – Heavy (Pre-cut foil with fold, 12.5cm x 28 cm). The foils boast the ultimate grip and flexibility, with an effortless and efficient design. Individual sheets don’t stick to each other and never compromise on quality, cased in a sleek and unique box. Visit www.foilme.com.au
INSPIRE. CREATE. COLOUR YOUR MUSE.
12 HIGHLY VIVID DIRECT COLOURS PERFECTLY INTERMIXABL E FOR UNLIMITED COLOUR EXPRESSION
Empowers you to create any colour from natural to vivid tones with ease. Uses the unique Penetration Enhancing Complex. Colour Anchoring Technology ensures colours last.
CREATE YOUR MUSE WITH COLORMUSE BY PRIMIENCE
EKI is the official Australian distributor of Arimino, Eugene Perma and Shiseido Professional Hair Products. For further information or an in salon training-demonstration-consultation, please call 02 9719 1418 or visit our website www.eki.com.au Mobile: 0404 831 488 | Email: firstname.lastname@example.org or email@example.com Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047, Australia Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047, Australia
JOICO PEARL PASTEL COLLECTION
NATULIQUE INTENSIVE HAIR MASK
Joico’s semi-permanent formula has a new pearlescent palette in the Pearl Pastel collection. The range boasts hues such as Rose Gold, Violet Pearl, Blush, and Silver Ice, and is imbued with protective ingredients for easy, low-commitment, nourishing hair colour. Notes of citrus and flowers deliver a fresh fragrance, with Exclusive Quadramine Complex® reconstructs for healthier hair and offers intermixable shades for boundless creativity. Call 1300 764 437
This deeply penetrating hair mask from Natulique is an intensive product to ensure healthy and shiny hair. The product is formulated with fatty acids and lipids to seal and close hair cuticles, for healthy, natural hair and less frizz. It is comprised of cerified organic avocado oil, acai fruit, sunflower oil, Aloe Vera and pomegranate for ultimate nourishment, and has pro-vitamin B5 for additional strength. It is valuable in salon or as a retail product for quality hair and a healthy scalp. Call (03) 8790 4230
BIOSILK SILK THERAPY BIOSILK’s Silk Therapy range boasts dozens of products to nourish the hair and leave it shiny and soft. The all new 17 Miracle LeaveIn Conditioner and Leave-In Treatment for Hair & Skin, imbued with organic coconut oil, only add to the range's value. The pair offer volume, conditioning and reconstruction, and weightless repair and protection, respectively. Visit www.ecohairproducts.com.au
TRICHOPLEX EVALUATION KIT TrichoPlex provides a three step in-salon service made to protect and repair the disulphide bridges damaged in hair during colouring and lightening services. The kit contains acetyl cysteine, which is specifically formulated to replicate these components in the hair, while argan, watermelon seed and hazel seed oil provide protection, replenishment and shine. KWS TriProtein Complex (hydrolysed keratin, wheat and soy proteins) repairs damage and adds strength. The kit hosts the first two steps in salon and the third step as at-home maintenance. Visit www.trichovedic.com.au
JOEWELL SUPREME SPM
The latest tools, terms and technology GLIDE HAIR TOOLS VALUE CERAMIC BRUSHES After a whole year in development, Glide Hair Tools have released their range of Value Ceramic Brushes. The tools are heat resistant up to 285 degrees Celsius and hold heat evenly across the barrel with anti-static properties. The brushes emit negative ions for easy workability. The brushes are an ideal retail products and as such Glide Hair Tools is offering an introductory deal of one brush stand and sample brush to be used in salon. Visit www.glidehairtools.com.au or call (02) 8730 8847
Joewell’s unique new Supreme SPM scissor has been developed with extensive technical knowledge as its driving force. The tool is comprised of a durable, hard wearing blade, a 3D handle that comfortably fits the hand and a finger rest covered with silicone robber for better grip, feel and stability. The tool is available in multiple colours and hues to completely suit your salon needs. Visit www.aii.net.au
CONCENTRATED TREATMENT Restructures, Fortifies & Hydrates overstressed, damaged hair. Specifically formulated to repair overstressed, damaged hair from the frequent use of heat styling tools. The special concentrated formula, enriched with Pro-Vitamin B5 and Active Botanical Extracts, nourishes, hydrates and deeply penetrates the hair fiber to reconstruct from the inside. Strength is rebuilt, moisture is replenished and shine is restored. The hair looks visibly healthier, stronger and luminous. SIZE: 12 vials x 10mL
PL A NT E
MADE IN AUSTRALIA | NATURALLOOk.COM.AU
70S CHIC STEPHANIE GELSTON
Director of Education, Paul Mitchell
This is certainly not an outfit for the shy type. I really love the basic tee and classic blunt lob paired back with the bold statement flared pant. They complement each other perfectly and balance out the overall look. To take this look into the evening, I would suggest a simple pulled back low textured bun, styled using Paul Mitchell Invisiblewear Undone Texture Hairspray, keeping the centre part to maintain the 70s feel.
Redken Artist, Creative Director - Head Studio This girl is a nod to on-trend street style of the moment but the first thing I would change is replacing the frames with the OG Poppy Lissiman Le Skinny’s cult frame. The offwhite belt is a favourite for this whole look and I am also loving the multi-pierced ear, very viking-chic and gives her look a touch of edge. I would love to get my hands on her hair, firstly I would chop off at the collar bone and give a Debbie Harry inspired shag to give her hair more width and fullness. I think a creamy fresh platinum would suit her skin tone, using Redken Flashlift with PhBonder. I would use Shades EQ to personalise her shade and give max shine and condition to her hair featuring a combination of 9RB and pastel peach and pink to give the perfect bright blonde and a bit of an edge to her look. To finish, I would use Redken Colour Extend Blondage Shampoo and Conditioner to maintain the bright and healthy blonde Redken’s One United for the ultimate lived in texture.
Hairhouse AND HOME
The annual Hairhouse Warehouse conference arrived on the Gold Coast from September 10 to 12 bringing with it new company initiatives, a massive buying day and networking opportunities that can only exist in such a buzzing community. Innovation, community and productivity was at its core – we wouldn’t expect anything less.
he annual event brought together over 300 of the industry’s elite members, including franchisees, top performing team members across retail, salon and piercing, support centre personnel, key suppliers and special guests. Hairhouse Warehouse is a 26 Ahmed Fahour, Ann-Maree Mason, Steve year old hair and beauty service and retail Terry, Joseph Lattouf, Michael O'Connell, Emad Nayef, Tony Lattouf provider that boasts over 130 salons in its expansive network and is the largest employer of hairdressers in Australia. In terms of national industry hot spots, its annual epicentre event was the place to be. This dynamic day concluded with a Comicon themed night event, Beyond the important work being done across the event, the brand where hairdressers lived up to their reputation as the country’s ensured it wasn’t all work and no R and R for these busy business most celebratory industry and dressed up in requisite fashion. owners and hairdressers. With most attendees arriving on the Think Star Wars meets Game of Thrones and beyond in what was a Sunday, it was their chance to relax and soak up the RACV Royal spectacular way to announce that the conference and the party had Pine, which boasts an 18 hole golf course, spa facilities, a gymnasium officially arrived. and majestic pools. Perfect weather and the ultimate down time Day two was the all-important buyers’ day where franchisees met provided the perfect precursor for the next three days of education, with the major supplying brands to review ordering opportunities inspiration and business intel. and develop closer business relationships. The focus of the 2018 conference was on transformation. Company The event was set up as its own all-inclusive and self-contained Executive General Managers Emad Nayef, Michael O’Connell and expo, which brought together over 40 key hair and beauty suppliers Steve Terry announced bold plans to reform the direction of the showcasing what’s new and different in the industry right now. business from being traditionally sales driven, to a brand and service Fittingly, the day concluded with a market style dinner event with led business. This new pathway is built on a clear vision to become food stalls set up outside. Cuisines ranged from Eastern delicacies Australia’s pre-eminent hair and beauty service and retail provider. to classic Aussie fish and chips and everything in between, with a Beyond looking forward, the team also looked back to toast to fresh outdoor atmosphere that proved the ideal opportunity to walk their many achievements. There were several milestones celebrated around and network. over the three days including an announcement from company Chairman, Ahmed Fahour, best known for his previous roles as HOUSE OF HAIR 2018 AWARD WINNERS CEO at NAB and Australia Post, who outlined his investment in the business, joining company Directors Tony Lattouf, Joseph Lattouf, HAIRDRESSER OF THE YEAR: Mat Ralston from Albury, New Emad Nayef & Gavin Nixon. South Wales The relative newcomers to the business, Steve Terry, Executive APPRENTICE OF THE YEAR: Megan Delaney from General Manager and Ann-Maree Mason, General Manager of Sales Warrnambool, Victoria and Services, took the lead during conference day sessions, proving MANAGER OF THE YEAR: Brooke Moore from Doncaster, throughout what stellar hands this major company is in across Victoria and Jodie Falknau from Ipswich, Queensland the board. SALON TEAM OF THE YEAR: Ipswich, Queensland On day one, Steve introduced a new focus on brand direction. Steve FRANCHISEE OF THE YEAR 1-2 STORES: Nikki Robson, joins the business after living in Stockholm, Sweden for the past Franchisee from Ipswich, Queensland 25 years with an immense breadth of industry experience ranging from being one of TONI&GUY’s key international art directors working closely with Anthony Mascolo. He launched a row of highly successful beauty businesses in Sweden including transforming the Scandinavian hair and beauty industry with massive salon, store and online retailer LYKO before fate found him back in Australia where he was introduced to Hairhouse Warehouse. 94 INSTYLE
FRANCHISEE OF THE YEAR MULTI UNITS: Nic Nayef, Franchisee from Knox City, Greensborough, Doncaster, Plenty Valley & Chadstone, Victoria HALL OF FAME INDUCTEES: Chris & Marie Morrell, Eastland & Chirnside Park, Victoria
I love that everything I need to run my business is in Timely
FRANCHISEE OF THE YEAR MULTI STORES: Nic Nayef & team
DARIO COTRONEO Dario Salon, Sydney
APPRENTICE OF THE YEAR: Megan Delaney with Clive Allwright & Jenni Wright
HAIRDRESSER OF THE YEAR:Mat Ralston with Renae Ayris
FRANCHISEE OF THE YEAR 1-2 STORES: Nikki Robson with Renae Ayris
HALL OF FAME INDUCTEES: Chris & Marie Morrell
Day three was centred on the salon, with Ann-Maree taking the lead. Ann-Maree comes from a multi-faceted background within the service industry of hair and beauty. Also starting out as a hairdresser, her passion for growth and contribution led her to a career working with market leading brands both locally and internationally, including Redken, Matrix, ghd and Oscar Oscar Salons. Ann-Maree discussed the fact that the hair industry is in the energy business. The industry is like a Broadway show, she explained, and hairdressers are like actors, who spend their day in front of the proverbial screen of clients, necessitating constant service with a smile. The group also heard from industry keynote speakers during the inspiring and informative day session. With new direction and inspiration flowing, day three concluded with the Gala evening that celebrated the best of the best in this talented family. Compered by Clint Paddison (conference MC) and Renae Ayris (former Miss Universe Australia), the night started with the talent of the Hairhouse Warehouse Artistic Team and their impressive hair creations, attendees were treated to an impressive hair show led by MUK Haircare Global Artistic Director Clive Allwright. With a delectable dinner served, notable talents were celebrated for their outstanding performance over the past 12 months. The depth of talent is so considerable in this community that the award for Manager of the year even resulted in a tie! Congratulations to the award winners! With so much to look forward to and a remarkable amount accomplished in the long and storied legacy of this hairdressing giant, Hairhouse Warehouse once again reminded its enormous family of the power of community. Its a feeling we wonâ€™t soonÂ forget. For more information visit www.hairhousewarehouse.com.au
Find out why over 32,000 stylists and therapists worldwide love Timely. WATCH NOW
LIFE OF LUXURY Treat skin to some high-end TLC with these luxury skincare products.
SOTHYS Noctuelle Detox Resurfacing Overnight Cream. 1800 816 599 D’LUMIERE ESTHETIQUE Antioxidant Serum. 1300 070 144 PAULA’S CHOICE Resist Pure Radiance Skin Brightening Treatment. (02) 8880 9446 BABOR Perfect Glow Hydration Ampoule Concentrates. 1800 139 139 ENDOTA New Age Peptide 8 Hyaluroic Serum. (03) 5971 8700 ULTRACEUTICALS Ultra Brightening Serum. 1800 355 890 IMAGE SKINCARE The Max Stem Cell Crème. 1800 625 387 ORIBE Radiant Drops Golden Face Oil. 1300 725 122 BIOLOGI Luminosity Face Serum. firstname.lastname@example.org CREMOR LAB Skin Renewal Cream. (03) 9344 1671 96 INSTYLE
y w e D
FOR DAYS Nail glowy, dewy skin with these makeup essentials.
MIRENESSE Tri-Contour V Face Sculpting Stick. 1800 666 880 INIKA Baked Mineral Contour Duo in Teak. 1300 765 332 SALT BY HENDRIX Illuminate Facial Glow. 0452 183 503 JANE IREDALE In Touch Highlighter. 1300 850 008 BODYOGRAPHY Natural Finish Face Bronzer. 1300 263 964 CHARLOTTE TILBURY Brightening Youth Glow. www.charlottetilbury.com/au PAINTBOX COSMETICS Mineral Skin Illuminiser. 1300 2300 882 SISLEY PARIS Phyto Blush Twist in 4 Glow. 1300 780 800 PELACTIV Loose Mineral Bronzing Powder in Baroque. 1800 655 745 YOUNGBLOOD Illuminator with Diamond Powder. 1800 625 387 CLAUDIA SCHIFFER BB Primer. 1300 55 29 24 INSTYLE 97
Spring Clean(se) With the weather warming up it’s time to get out of your winter rut and help your body function at its seasonal best with help from the cleansing pros at Cabot Health.
t is our liver's job to naturally cleanse our bloodstream but sometimes we need to give it all the help we can due to the countless toxins from air pollution, chemicals we come in contact with and the alcohol and preservatives we consume. We spoke to Dr. Sandra Cabot of Cabot Health - creator of the 15-Day Cleanse, which is a gentle yet effective detox plan aimed at balancing your gut and improving digestion and immune health through a 15-day meal plan which you can cook yourself or get delivered straight to your door. If you aren’t ready to commit to a cleanse, below are some of Dr. Cabots top tips in how you can bring her cleansing techniques into your regular routine.
CALL FOR KELP “Kelp provides amazing energy to keep you going while detoxing and is also high in fibre for increasing the bulk of bowel actions while strengthening the thyroid and immune system.” Tip: Take half a teaspoon of Cabot Health Ocean SuperFood Kelp in water or smoothies daily.
DRY BRUSH YOUR BOD “The skin is the body’s largest organ and constantly removes toxins via sweat and cell shedding. Dry body brushing supports the process by sloughing off dead skin cells and debris that might otherwise clog the release of toxins. It also encourages lymphatic drainage supporting toxin and excess fluid removal.” Tip: Dry body brush before each shower, starting at your left angle and moving in long, firm stroked towards the heart.
RELAX WITH A MASSAGE “Regular massages relaxes the muscles, improves blood and lymph circulation and helps joint mobility and flexibility. Make sure you include your feet, especially the soles – it’s a form of reflexology that stimulates nerves that represent various detoxification organs in the body.” Tip: If you are unable to get a massage on the regular, try investing in a foam roller for your home and roll out your muscles in the morning before you leave the house. 98 INSTYLE
EPSOM SALT SOAK “Epsom Salts are a form of magnesium that is high in sulphates, which are known to promote relaxation and support detoxification. They can also be absorbed through the skin so are fantastic when added to a bath to help boost the body’s natural detoxification process, minimise cellulite and improve the appearance of your skin. Tip: Take an Epsom Salt bath or foot bath a few times a week.
SLEEP IS THE ANSWER “Sleep is critical for immune function, improving the metabolism, maintaining a healthy weight, enjoying a positive mood, optimising physical and mental performance and preventing premature ageing.” Tip: Turn off technology at least an hour before sleep and aim to be in bed by 10pm so you can get at least seven or eight hours of quality sleep.
BENTONITE CLAY MASK “This unique clay swells when it is mixed with water and is a natural exfoliate that is able to absorb toxins while refining pores, healing blemishes and promoting soft skin.” Tip: Apply Bentonite Clay as a mask to the face and body at least once a week.
DRINK UP “The body is made up of around 70 percent water. We lose around two litres each day through sweat and other bodily functions so it is important to replace it to keep skin clear, hydrated and smooth to support detoxification, as well as to maintain a healthy weight and general wellbeing.” Tip: Drink around one and half to two litres of water a day by adding lemon, lime, strawberries or mint to give it extra flavor or sip on herbal teas like peppermint, dandelion, ginger, chamomile and rooibos. For more information on the 15-Day Cleanse visit www.drcabotcleanse.com
TIME FOR A LUXEGRADE
Luxury in the salon doesn’t mean expensive or over the top. Here are a few simple, affordable ideas to elevate your salon’s luxury status.
Music has the ability to transport your employees and clients to an instantly luxe place. Have you ever been in a room and the music just isn’t right? Instantly you feel a sense of agitation and a need for it to change. Luckily for us, music streaming services like Spotify can access song radios which play a genre of the song you like or even better, utilise the endless playlists pre-made for you to set the right tune in-salon. Don’t forget the one cost you'll never regret - subscribe to premium and get rid of those ads for ultimate professionalism and ensure your playlist is a reflection of your salon brand.
Scent is our strongest memory and you want your salon to be remembered in a luxe fashion. Small sensory touches like oil diffusers at the basin with rose, lavender and camomile extracts for their calming effects can create a relaxed mood. Lively Living offers a range of diffusers and organic scents including blends that you can choose from including choices from Relaxation, Harmony and Vitality to match the mood you are aiming for.
DAISY DOS We all know the effect plants or a beautiful bunch of flowers has on any space – colour, texture, smell – and what a perfect way for a new client to enter your business. While a fresh-instalment weekly can become a costly affair, with the right curation you’ll get up to two weeks (with frequent water change) from the likes of Baby Breath or most Australian natives. Otherwise, go for succulents that give the green with minimal care.
TASTE ON POINT: Many salons have incorporated a tea, coffee or wine offering in salon but the sentiment can be inverted if the quality isn’t there. If the coffee is burnt, biscuits are stale or wine isn’t palpable, that additional service becomes pointless. Invest in a commercially capable Nespresso machine, which provides consistently good brews that, with such a wide option of flavours, opens up the opportunity to create custom in-salon menus allowing your clients to select their own aroma and caffeine-hit . For wine, try wine subscriptions like Naked Wines, which support small industry wineries and deliver excellent Australian wines to your door for $12-$16 a bottle. Even little touches like a bowl of chips in a niche wooden bowl can ensure luxury with every detail.
BEYOND SERVICE The best things in life are free and a smiling and friendly front of house team can lift the mood of any salon. First impressions are important, so put in a lot of thought when hiring yours and instil luxury client service as a vital salon value. The little things like a follow up call to see how a client is liking their big chop will always show that a little bit of effort goes a long way in how a client perceives the salon.
INManual Shop: www.livelyliving.com.au www.spotify.com www.nakedwines.com.au www.nespresso.com www.ikea.com.au
With an empowering take on transformation, winner of the Aveda Colour Harmony 2018 Editorial Category encourages women to regain power, starting with their hair.
Photography by Milos Mlynarik, Hair by Jake Gray for Aveda, Makeup by Cat Smith, Style by Dale McKie, Creative Direction by Ida Almasi
Mariam Seddiq top and pants, Lovisa earrings and rings, Dinosaur Designs cuff
Ginger and Smart dress
Marriam Seddiq top, Reliquia earrings
Bec + Bridge top, Trelise Cooper skirt
The winner of Aveda's Colour Harmony 2018 Editorial Category exudes passion, focus and skill in the salon and on set. Here’s his story.
Who is your style muse? Zayn Malik and Rick Owens
Go to products for the shoot? Aveda Air control, Control force, Men’s Grooming Clay, Shampure Dry Shampoo, Thickening Tonic and Brilliant Shine Spray Why did you enter Colour Harmony? Photoshoots used to send me into a cold sweat just at the thought of them! I was always anxious about the hair or what others would think so I never used to take part in them but last year my mentor Dario Cotroneo told me his secret to success. He said, “Master your craft. You need to pick something you’re not strong at and obsess over it! Live it, breathe it and take every opportunity you can to practice and grow.” After that I did a lot of shoots mostly on weekends and created a strong team around me and I eventually felt ready to enter Aveda Colour Harmony because what did I have to lose!? What Dario said was the best piece of advice I was ever given because look at me now… I’m shooting with INSTYLE!
What do you love about the awards? The adrenaline and excitement! I always love getting the opportunity to mingle and reconnect with my Aveda tribe on the east coast.
Where do you get your inspiration from? My creative process is all over the place! For Colour Harmony I was inspired by an article on female actors cutting their hair in movies to regain their power after a traumatic event as well as the patterns on a beach towel I saw. Other times, it’s been what’s trending on trend forecast site WGSN and how I can customise it to suit Aveda. Inspiration is everywhere it’s just about finding what works for you. Don’t ever let anyone tell you how to be creative, it’s a process that’s unique to everyone.
How did you use Aveda to customise your collection? I wanted tints of red, faded pinks, highlighter yellows, pastel apricots and green greys. To do so I broke the Aveda colouring rules and intermixed the different colour families to achieve the colour hues and tints in the collection. Aveda is great in the way there are different ranges with different saturations to achieve a plethora of results.
What do you love about working with Aveda colour? I love how customisable Aveda colour is and the fact its not pre-mixed. I’m all about creating bespoke unique hair every time my guests visit me and Aveda gives me the tools to do so. The fact that it’s all natural with no chemical smell is beneficial to both myself and my guests. I love being a part of a brand that strives to do good – we all work together as one Aveda tribe and the Colour Harmony awards are a great example of the creativity and talent in the network.
Go-to music? Anything hood...
Any fashion brands you can’t get enough of? Daniel Patrick, Rick Owens, Gucci, Dyptique and Byredo
DETAILS MAN ♥ INSTYLE 107
Shortcuts’ Fleur Murphy speaks with hair industry icon Luke Reynolds about learning to embrace change, the value of people over possessions and how loss can be a catalyst for positive change.
hey say that whatever brings you down will eventually make you stronger, and no one knows that better than hairdressing success story Luke Reynolds. Having built a multi-award winning business and gained a reputation as one Brisbane’s very best, Luke found himself having to start over after a fire almost destroyed his entire salon. Tucked away in the exclusive back streets of New Farm, Brisbane, Luke’s newly-refurbished salon offers its guests a restful retreat far from the hustle of the city. The vibe is seductively high-class, bringing to mind the unbridled extravagance of a bygone era but with a distinctly modern twist. It’s Parisian-boudoir-meets-industrial-chic, and it works. “After the fire, I was determined to rebuild the salon better than before and make sure it was exactly what I envisioned,” Luke says. “I tried to create a place where people feel comfortable and at ease; it’s not a disco or a nightclub, it’s a hair salon. It’s all very luxurious in a high-end kind of way, a bit like walking into a Tom Ford boutique.” Luke himself radiates effortless warmth, and draws you in with his naturally gregarious nature. His energy is testament to his lifestyle, clean eating habits and his rigorous adherence to an early-morning gym routine. Carefully groomed, clad in a well-fitted white shirt, skinny black jeans and his trademark RM Williams boots, Luke is as particular about his appearance as he is about all aspects of his life. “I am one of those people who has very high expectations of myself,” Luke says. “If I’m honest, it can sometimes be to the point of being a little bit unhealthy. I don’t understand people who sit back and think it will all somehow just happen for them one day. That’s not how you go about achieving anything in life.” Luke certainly lives by this ethos, and one gets the impression he would achieve success at the highest level no matter what he turned his mind to. Before turning his hand to hairdressing, Luke was a professional equestrian rider, but he always had an innate talent for hair. “I didn’t start hairdressing until my early 20s, but doing hair was always my party trick. I never thought about becoming a hairdresser until I finished my riding career and some friends talked me into giving it a go. The 'aha' moment came when I won the New South Wales State Championships six weeks after starting my apprenticeship. I was then lucky enough to get a job with Benni Tognini. The rest is history.” In the salon, Luke has assembled an enviable team of skilled
creatives and managers who were named the Hair Expo Salon Business of the Year in 2017. They know what it takes to create a flawless guest experience and are prepared to deliver on that promise each and every time. “The fire made me realise that your team is your number one asset,” Luke says. “I deliberately put a lot of energy into building up my employees to be the best they can be and I have never had such a strong team as I do today - I want to support them as much as possible. Tools like the Shortcuts Cloud Appointment Book help me create an environment that is fluid and creative while providing the flexibility they deserve.” Watching him work, with his refined approach and exceptionally well-honed ability as both a stylist and as a leader, you might be fooled into thinking that Luke is infallible. But when he speaks about the evening of the fire, it’s obvious just how much it has affected him. His voice takes on a certain rawness and he struggles to find the words to articulate what happened that night. “I arrived at the salon as the fire brigade was smashing down the door. I actually had a good friend, INSTYLE's own editor Cameron Pine, with me who had called emergency while we were on our way to the salon otherwise we could have lost the whole building. I stood out the front watching it burn. It was awful – I was in a state of complete disbelief,” Luke said. “It was the middle of the night and I kept wondering, is this a nightmare? I felt such a sense of loss – this thing I had worked so hard for all these years was being completely taken away. It was unbelievable.” Always one to look for the silver lining and find it, Luke says the fire helped him realise what really matters in life. “The fire really brought the entire team together and taught me a lot of life lessons that I might not have otherwise learned. It has changed me a lot as a person. I am so much calmer now, I have learned to take things in my stride. I have lived it, it’s part of my story, but after a while all you can do it move on. “After all, material possessions can be replaced, a salon can be rebuilt, but the people in your life are irreplaceable.”
Fleur Murphy heads the marketing team at Shortcuts, Australia’s leading software provider for the hair, beauty and male grooming industries. She leads Shortcuts’ marketing strategy across social, print and digital, and loves helping salon businesses thrive. For more of Luke’s story visit www.shortcuts.com.au/lukereynolds
iF Design Jury stated: “Perfect at every level. Will exceed the highest expectations. The tactile experience is unparalleled.”
JOEWELL SUPREME SPM Using Joewell’s unique technical knowledge and extensive salon research, this scissor has been developed with the following unique features: • Durable, hard wearing blades that are not easily nicked, due to their strong impact strength. • 3D handle that fits your hand completely, with a matte surface finish that provides touch comfort and a non-slip effect. • Silicone rubber cover on the finger rest providing a better grip, feel and stability. For further information or for your local supplier please contact
Australian International Industries on (03) 9764 2833 email@example.com | www.aii.net.au Unit 7c Scoresby Industry Park, Janine Street, Scoresby VIC 3199 AIIHAIRANDBEAUTY
4 piece anniversary comb set by Pegasus with every scissor purchase before Christmas Quote code SPM CAP 00 SET To order phone 03 9764 2833
Australian International Industries PTY LTD
Supplying the Hair & Beauty Industry since 1974
FIVE STEPS TO FREEDOM AND PROFIT You only have one life. Your job isn’t to work yourself to the bone ‘til you’re *lucky* enough to retire. Your job is to craft a life you love, live it well and on purpose, writes Larissa Macleman.
ou find that you’re wearing too many hats and spending all your time being overwhelmed in areas that don’t grow your business (like serving clients all day long), and while that strengthens the relationships with your clients... it means no one is in the pilot seat steering your business in the right direction! Here are the 5 steps to work smarter and not harder, and work ON your business instead of IN it.
Although you are not the one doing the clients day-in and day-out, your team’s performance rest on you. Be willing to grow and develop your managerial skills so you can successfully lead a team. A single person can’t be leveraged or scaled.
4) GROW YOUR CLIENTELE
You wanted to start your own salon because you had a dream of doing better hair, delivering a better service and earning more. But now that you own your salon, some days feel more like a nightmare than a dream. With strategic steps and a plan, you can get there and not at the cost of back-breaking hours and hard work. However to achieve it, you first have to get out of the salon regularly and create some space for you to dream again- create a strategic plan, then implement the plan with renewed enthusiasm.
When you’re able to create clients on demand and feed them to your team, you have a growth momentum strategy. This is why you should prioritise income-generating activity - AKA - marketing. Dial in your marketing to draw in clients on demand. It may sound silly that you need to know who you’re marketing to, but it’s crucial that you understand that you’re not trying to appeal to everyone. You need a way to stand out from competitors. Everyone does hair so what’s your signature or stand-out service and how are you sharing it in a way that educates, engages and entertains your ideal client? Make it easy for your ideal client to do business with you. In today’s digital landscape the moment it becomes (technically) too challenging, they’ll give up and move on.
2) KNOW YOUR NUMBERS
5) MASTER THE FOUR C’S
Taking those first strategic steps to make your dream a reality all starts by evaluating where you are now and where you need to be with your numbers. What doesn’t get measured, doesn’t get managed. You need to continually track your numbers to see that you and your team are on track toward your greater goal. Stay focused on that goal and don’t let shiny objects distract you from your destination. Get clear on how much each employee needs to earn per week and per month, then set those sales goals.
Instead of focusing on the daily operations, your role is all about growth, and here are the Four C’s that make that possible: Company Culture - When employees feel like they’re making a more significant contribution you’ll have a happy team which creates happy clients. Coaching your team - If you want your team to be invested in the success of your salon, you need to invest in them equally. Communication - A salon with open and honest communication between its leadership and team are the salons that thrive. Clients - More than top-notch results from your services, your clients expect an enjoyable experience, focus on crafting and leading your team to provide an excellent client care program. When you’re equipped with the right resources, tools, and support to help you navigate that growth you’ll start to enjoy more space in your life and enjoy more profit in your pocket.
1) BELIEVE IN YOUR DREAM
3) BUILD YOUR DREAM TEAM As we shift your role from an operator (working 24/7 behind-thechair) into the role of managing that instead of operating yourself, you will leverage a group of operators. Your Dream Team is the key to creating your dream but it can also be one of the most challenging pieces of your business to master.
For more information visit www.salonownerscollective.com
EXTRA EXTRA THE ALL-NEW DYSON SUPERSONIC PROFESSIONAL EDITION HAIR DRYER HAS HIT THE AUSTRALIAN MARKET AND IT'S MAKING WAVES (PERFECTLY STYLED WAVES, THAT IS) FOR A NUMBER OF REASONS: THE TOOL HAS BEEN DESIGNED WITH THE PROFESSIONAL HAIRDRESSER AND SALON IN MIND, AND IT’S COVETABLE EXTRA FEATURES, SUCH AS AN INNOVATIVE DIFFUSER, ARE A GREAT INDICATION OF THAT.
range of features were designed into and with the tool to specifically suit your salon – take the improved fileter, which now includes a light to remind you when to clean your hairdryer (a win for any busy professional) and a longer cord to make styling around the salon more flexible. The inclusion of super strong magnets, a key aspect of the diffuser, is also vital. I feel the reason Dyson was so popular at Hair Expo, where the tool was sold out, was the fact that hairdressers are all looking for improvement when it comes to a blow dryer and Dyson has definitely come up with the goods when it comes to airflow for the consumer and the hairdresser,” said the brand’s ambassador Peter Thomsen. “ Quick light weight conditioning and changing the way we dry hair , with less heat and more controlled air flow is a game changer. Better yet, there are more exciting things to come.” The diffuser disperses a soft flow of air to enforce the memory of the curl without interrupting its shape. The unique designs distributes hair evenly throughout the hair, and offers a magnetic attachment that won’t fall off. The tool itself is small in size so easier to handle and manoeuvrer around the head. Beyond these covetable extra features, the tool itself is a prime example of 21st century innovation currently emboldening the
hairdressing industry. A concentrator directs airflow for precise finishes, and with the same V9 digital motor acclaimed in the consumer version, settings operate for optimal heat and power. “The visual differences are subtle, but once you look a little deeper into it you start to notice the differences, when you get hands on and feel the products you notice how different it really is,” Dyson engineer Fred Howe explained. “The reason we’ve made these changes, is that we launched the Supersonic in 2016, and we’ve visited with 40 different salons, and one of the things we noticed how polluted the environment is with sprays, waxes, gels, so the filter needed upgrading, along with the other updates for the salon.” With the team focusing on education and innovation, bold and incomparable technology that is currently supporting the hair industry, and a company mentality that truly listens to salons and delivers tools that they need, it’s clear that Dyson has become a vital component of our local hair landscape. The Dyson Supersonic professional edition hair dryer and its important extra features sold at Hair Expo earlier this year. With these creative tools in hand, we see an army of unstoppable artists about to do some big things. For more information visit www.dyson.com.au/haircare
CONSULTATION = VALUE There’s a disturbing trend occurring in the salon industry. Our discussions with industry leaders and representatives confirm that more and more salon owners are becoming victim to it. One salon owner we talked to, who wished to remain anonymous, summed up the problem:
here are three things that could help avoid this situation: 1. Effective communication 2. An exceptional client experience 3. Client consultation
Firstly though, we have to understand why salon owners are at risk in the first place. The domination of social media in today’s society has given power to the people, for better or for worse. While large corporations can often recover after a PR disaster on social media, fledgling businesses may not be so lucky. Customer facing professions like hair salons have to be especially careful, with many having their previously stellar reputations completely destroyed by a single post online. So when a client demands a refund from your hair salon, and threatens to make a defamatory post on Facebook, salon owners have every right to get nervous. What can you do then to protect yourself, your staff and your business?
COMMUNICATION Lockhart Meyer published an article stating that while 97 per cent of hairdressers claimed they give a consultation at every appointment, only 7 per cent of clients believed they’d received one - there’s clearly room for improvement here. Many salons make use of automatic SMS messages to communicate with clients once they’ve gone, but this focus on effective communication needs to start as soon as they walk through the door.
CLIENT EXPERIENCE We know it’s not your regular clients who are going to be demanding refunds in this way. The disgruntled, refund demanding
“It’s what people are doing now. Demanding refunds, without giving the salon a chance to rectify.” client that we’re talking about is more often than not a first timer. Regardless of who enters your salon, the client experience should be foremost in your mind. Set expectations at the start, and then meet them.
CONSULTATION Your first goal with a consultation is to understand the client's needs and expectations, and get on the same page. The second goal, is to document this in the client’s record, so that you can refer back to it if necessary. Greet the client. Introduce yourself, communicate and begin to develop that friendly rapport your regulars love you for. Begin the consultation. Ideally it should be a form that the client fills out themselves. Include questions like: • What are you hoping to achieve with your hair today? • What is your current haircare routine? • What styles and colours are you loving at the moment? Go over the consultation form in detail. Clarify any grey areas, and then file it with the client’s other details to ensure expectations are met. Now you can provide your exceptional client experience! Like many salon admin tasks, the future is digital. Soon your clients will be filling out consultation apps on iPads or iPhones, before and after photos will be taken, and all this information uploaded to the client’s profile stored safely in the cloud. It will be seamless, and simple. A perfect client experience, with no room for complaints.
Organiser - Cosmoprof Asia Ltd
Cosmopack Awards Asia and Cosmoprof Awards Asia in partnership with Beautystreams will honour the most innovative packaging and the most impressive finished products. SKINTONIC The Factory & The Shop, a live journey of a luxury skin care serum, from production to the experience in store. powered by COSM
powered by C
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CosmoTalks and CosmoForum: Educational sessions in 2 venues focusing on Ingredients & Packaging, Trends, Market Analysis, Spa & Wellness and more.
On Hair, the event dedicated to the hair sector in HKCEC with hair shows, seminars and competitions. Cosmoprof Onstage, a place for beauty and hair live shows and demo sessions in HKCEC, will showcase the latest beauty trends! CosmoLab in AWE offers an unique hair analysis by AI Hairbot in a fun and interactive way, you will receive a special formulated shampoo! Enjoy the charity shopping at Boutique in HKCEC, and donate to Chi Heng Foundation to help AIDS impacted children in China.
YOU’VE GOT MAIL A great email should get your readers interested enough to open it, and engaged enough to take action - whether that’s to click-through to buy your product, book an appointment or find out more. Here are some tips to make every email a great one. 1. THE AUDIENCE Before you start writing an email, consider who should receive it. Remember not everyone in your database should receive every email you send. Think about the client information you have and how you can use it to create a targeted list to send your email to. For example, if you’re launching a new product line for your male clients, create a list of only male clients. Or if you want to re-engage lost clients, generate a list of clients who haven’t visited in more than 8 weeks.
2. THE SUBJECT LINE Great emails start with a great subject line - it’s the first thing your clients will see. In fact, 47 per cent of email recipients decide whether or not to open an email based on subject line alone. To ensure your subject line can be read in full on both desktop and mobile, try to keep it under 30 characters. That’s not long so you’ll need to choose your words carefully. Get your subject line to grab attention by focusing on the most exciting part of your email such as introducing a new product, offer or giveaway. Using personal pronouns like you and your, or personalising it further by using their name also works well. The use of emojis can also help emails stand out in your client’s full inboxes. Where relevant, create a sense of urgency by letting clients know they could miss out if they don’t act soon, for example, “Only 10 masterclass tickets left”.
3. THE PREVIEW TEXT
voice you use in an email promoting your edgy new product line targeted at women in their 20s is going to be different than the tone you use when promoting a new Tuesday morning special for seniors.
6. THE CALL-TO-ACTION For your email to be a success, it should have one very clear callto-action - the one thing you want your readers to do once they’ve read your email. Your content should be written with this goal in mind by outlining the benefits and then reinforced with a clear instruction directing your clients to take action. The clearest way to do this is with a button.
7. THE DESIGN Ensuring your email is visually exciting is a key component of a great email. Images can make your email more visually engaging, but too many can create a visual nightmare. A good way to overcome this issue is to use images that contribute to the message, not the design.
8. THE REVIEW Before you hit send take a few minutes to review your email. Remember this email represents your business and you always want to put your best foot forward. Check the subject line, preview text and body content for spelling, grammar, and punctuation. Ensure your email flows nicely and that your audience is correct. Use this time to double check you’re really happy with what you’re sending.
Preview text is the summary text that appears after the subject line in an inbox. This text can work with your subject line to make your email even more appealing. For example, with the subject line “Only 10 masterclass tickets left,” appropriate preview text could be “Don’t miss your chance to take your styling to the next level”.
9. THE TIMING
4. THE GREETING
Congratulations! You’ve written and sent a great email. That’s not the end though. Check out the performance of your email by looking at key measures, like open rates and click rates, and consider how you could improve them for next time. If your click rate is lower than you would like, think about how you could improve your call-to-action, or if your open rate was low, try sending your next email at a different time of day or changing up your subject line and preview text. Many email marketing platforms have A/B testing functionality, which allows you to test the same email with one change (such as a different subject line) without having to send a new campaign. Consider these ten things to make sure you’re sending your client’s great emails that they look forward to receiving and help you achieve your goals.
Great! Your email has been opened. Now’s the time to ensure your clients keep reading starting with how you greet them. Think about your relationship with your clients as well as your businesses personality. Ask yourself how formal do you need to be with your clients? Is “Dear” appropriate? Maybe your business takes a more relaxed approach like ‘Hi’ or even ‘Hey’. Whatever way you greet your clients, always use their name. Most email marketing tools have the functionality to insert recipient’s names from your contact list.
5. THE CONTENT Good content is all about getting your audience to understand what you’re saying in the simplest way possible. The most important thing to remember when writing your content is who you’re writing to. Think who you’re sending your email to and choose the right tone of voice and benefit for them. The tone of
Sending your email at the right time is the final thing contributing to its success. There’s no magic time to send emails as it varies depending on your audience.
10. THE TESTING
Joanne Neville is the Chief Marketing Officer at Kitomba Salon & Spa Software. To learn more about what Kitomba can do for your business, visit www.kitomba.com or call 1800 161 101.
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