INSTYLE March -April 2023

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Do you feel you’re more creative when you close your eyes? With the magnitude of stimulation and distraction going past our eyes and into our minds lately, it’s little wonder we may be struggling to think as creatively as we should, especially in difficult situations.

It was on a flight recently where I shut my eyes just as we were taking off after three intense days interstate. It was at this moment, finally with a full deep breath after closing my eyes that I began to be able to download a bit of my creative thinking. It’s not until you’re out of the adrenaline response that you can really appreciate the incredible experiences you have and meaningfully reflect on or appreciate them.

The only way we can really think creatively is when we are present and not fluxed by the multitude of things that we’ve filled our lives with – many of which are unnecessary and built on a lot of false importance or reactive expectations.

This led to me to ponder how the majority of us are having problems finding the right people to join our brand or organisation. We must really think about where the consistent creative thinkers who are crucial to a seamless experience have gone and how to win them back.

Did those with experience and skill really jump off the treadmill and search for a better life balance or a less intense work life? Have the leaders with our type of experience given up trying to lead?

With so many innovators and amazing businesses out there now, have we made it even harder for ourselves to find consistency in a landscape that has so well embraced the start-up mentality?

These thoughts came to the boil even more in an interview with Angelo Seminara over those same three days. He’s one of hairdressing’s greatest names but indeed the most humble. A man with a heart you feel when you speak to him, a creativity that is a craft of its own and a conversation that immediately makes you feel calm. Nothing Angelo says is rushed or reactive – he is completely in the moment, using his creative space, embracing his creative brain and producing a level of work and connection that is far greater as a result – and it’s a standard he won’t compromise on. We often make bad decisions when we are desperate and to take a leaf from Angelo’s book is that authenticity is harder but false is definitely more damaging in the long run.

The problem is that, just like our energy, it is also the same as the people around us or the people we are attracting. We are stressed in the zone or overrun by the fact that we can’t find staff, we are anxious because we are worrying about the future, we are overthinking about the rising costs of everything and how we are going to manage it. We are not connecting as much and so the cycle continues. The real problem is that we are an industry built on creativity, we are a collective of very passionate people built on experience and on creating in the moment with our hands and we are facing challenges that spiral us to be the least in the moment we’ve ever been.

One word of advice that’s been helping me lately is that all the details and worries aren’t important.

The only important thing is the people we value and how we connect with them. If you’re not finding the right people, you need to broaden your thinking of where they may be. You need to remove yourself from the rat race of where you are and go somewhere else to bring it in.

It goes back to the boundaries I discussed in the last issue. If we are good at what we do people are always going to want a piece, and we are only good when we are being true to ourselves and giving ourselves what we need first – not desperately trying to fulfil every other aggressor.

There are a lot of people that won’t be leaders, they will never be truly creative, they will seldom take risks and they will never have had the courage to follow their own path like you are.

Go back to where and why you started and I’ll be very surprised if you still end up where you are right now.

Creativity is king!

KEVIN.MURPHY UNVEILS NEW BRISBANE HEADQUARTERS

RENOWNED AUSTRALIAN HAIRCARE brand KEVIN.MURPHY has unveiled a new headquarters in Brisbane, launching a new office and studio hybrid to become the national epicentre of the brand.

This new space brings KEVIN.MURPHY back to its Australian roots as the first official Aussie base for the brand. KEVIN.MURPHY already has offices in Copenhagen, Salt Lake City, Singapore and Paris, and this extension of its Australian DNA elevates their local physical brand presence, celebrates its Australian roots and honours the company’s specifically Australian culture.

“As a global Australian brand, we now have a space where our Australian employees can collaborate, learn, be inspired, and better prepare for the future,” said Kevin Murphy Group CEO, Laurent Misischi. “Not only is Brisbane a beautiful city, but it is also a national and international launchpad for business growth and talent acquisition, boasting an enviable outdoor lifestyle and ‘laid back’ way of life.”

The space has been designed with a modernistic approach and with multipurpose capabilities to double as both an office space as well as a functional salon and more. The space has testing

facility components, multiple communal spaces, individual workspaces, a podcast studio and education spaces that will host digital and inperson experiences for stylists. A neutral colour palette with luxury interiors and finishes ensures a stylish overall aesthetic.

Importantly, the space is also socially and environmental conscious with considered design elements that give back the environment and the community, embodying the brand’s commitment to environmental and social responsibility. The Kevin Murphy Group has partnered with the fitout company ‘Growth Australia’, which donates to the Kids with Cancer Foundation for every square metre of office space that they design and build. The Kevin Murphy Group has also matched this donation to support medical staff, researchers, hospitals and families of children with cancer with their contribution.

Additionally, the space incorporates solar panels installed on the roof, which will strongly reduce the carbon footprint of the space over time, as electricity generated from the solar panels will be either used by the office operations, or excess electricity generated from the panels will be fed into the electricity grid. This extends the brand’s significant obligation to the planet at large.

www.kevinmurphy.com.au

GOLDWELL CELEBRATES 75 YEARS

HAPPY 75TH BIRTHDAY to Goldwell, a renowned, global, stylist-centric brand that has pioneered in the industry now for three quarters of a century.

The diamond anniversary celebrates their innovation, research, technology and development in creating style, care and colour tools for 75 years, as well as the deep bond between the brand and hair salons and hairdressers.

In their next phase, Goldwell is continuing their environmentally conscious mindset and ushering in a new era for socially responsible salons, as anchored by the new Climate Neutral Salon program, in partnership with ClimatePartner, a globally acclaimed enthusiast of the carbon neutral world.

“Improving the environmental footprint of our products and services at the salon level is part of our mission to make life beautiful for salon owners, stylists and their clients,” said Dominic Pratt, Global President of Kao Salon Division.

Within the program, salons are given a set of easy to implement step-by-step tips to improve the salon’s sustainability. The program launched in Germany in October 2022 and will be rolled out globally in October 2023. It will include consultations on decarbonisation for all Goldwell salon partners to do their part in building a new climate-neutral future of the hair salon business. www.goldwell.com.au

SMITHS

COLLECTIVE BRANDS

TO DISTRIBUTE FABRIQ IN AUSNZ

WELCOME FABRIQ TO Australia, under the care of renowned distributors Smiths Collective Brands, who are well-known for introducing premium, boutique brands to the Australian/NZ markets.

Named as the Australian/NZ Distributor of FABRIQ, Brian and Jane Smith were drawn to the protein-based personalised in-salon treatments and range of home care products, for their high performance and innovative technology.

FABRIQ is from the team behind KeraStraight and INNOluxe, building on their protein-based approach to healthy, strong and easy-to-manage hair. The in-salon technology and retail products work with the hair’s natural keratin to repair and strengthen damaged or weak hair, transform unruly, frizzy locks so that they’re more manageable, smooth and straighten curls or add curl definition, all in a tailored way. The products and techniques can be personalised and adapted to suit any client’s hair type, condition and goals.

FABRIQ offers two hero in-salon treatments based around a ‘Quick Fix’ and ‘Reset’, which are the bases for the at-home ranges. The brand is endorsed by industry legend, three times British Hairdresser of the Year and FABRIQ Global Ambassador, Sally Brooks. www.smithscollectivebrands.com.au

AUSTRALIA’S JACK HORTON HAIR REVEALED AS FINALISTS IN 2023 INTERNATIONAL HAIRDRESSING AWARDS

THE 18 FINALISTS through six categories of the International Hairdressing Awards (IHAs) have been named, selected by an esteemed judging panel amidst hundreds of entrant collections. Finalists represent eight countries, including Australia, where our own Jack Horton Hair has been recognised in the title of International Artistic Team of the Year. Finalists otherwise come from the UK, Spain, the Netherlands, France, USA, Sweden and Malaysia, and include some of the world’s most renowned hairdressers, such as Angelo Seminara, Cos Sakkas and Antoinette Beenders.

The finalists were announced on February 19, with a global live broadcast from the city of Pamplona, in Spain. The awards gala will take place on May 8th in Palma de Mallorca (Spain).

The awards’ fifth year saw almost 500 entries from 38 countries submitted in the categories of Best International Women’s Collection, Best International Men’s Collection and Best International Avant-Garde Collection, while the titles of International Hairdresser of the Year and International Artistic Team of the Year were by invitation only. See all the finalists at www.styleicons.com.au www.ihawards.com

GHD ANNOUNCE JESSICA MAUBOY AS BRAND AMBASSADOR

GHD HAVE ANNOUNCED the appointment of Australian pop culture icon and singer, songwriter and actress Jessica Mauboy as the brand’s new ambassador. The 12-month partnership will see Jessica support ghd across social media to her 399,000 Instagram followers, along with conducting media and event appearances throughout 2023.

“I’ve been a huge ghd fan for as long as I can remember, so when I was first approached by the brand and asked to represent them, I was honoured and jumped at the opportunity. It’s such a natural fit for me,” Jessica shared.

“We are thrilled to welcome Jessica Mauboy as a ghd ANZ ambassador for 2023 and we’re so proud to have her as part of the ghd family,” added said Ludovic Dellazzeri, ghd ANZ Managing Director. “Australians adore Jess and consider her one of the top Australian female artists, making her a key role model to consumers. With Jess’s unparalleled appeal and ghd’s leading technology, we are confident this new partnership, and impending new product launch, will ensure ghd to deliver more good hair days for everyone.”

www.ghdhair.com/au

YOVANKA LORIA EXTENSIONS LAUNCHES HAIRBRUSH RANGE

THE EVER-GROWING YOVANKA Loria Extensions empire has again extended itself, adding to their array of hand-tied weft hair extensions and education initiatives with a unique and exclusive Hairbrush range. The brand has introduced a Cushion Paddle Brush, Detangler Brush and Extension Brush.

The brushes are designed for the care and upkeep of weft hair extensions, and offer three tools that ensure luxury and efficient styling, adding to the legacy of a brand that has won a myriad of awards in business, leadership, innovation and for their products.

“When Yovanka Loria Extensions launched, our first and foremost priority was to deliver a distinctive unique quality, never before seen in our industry or the consumer market – and now we are excited to introduce accessories that are carefully created and crafted to prolong the lifespan YL Extensions,” Yovanka said. “One great thing is now clients can experience salon quality results and the ease of styling and caring for their own hair at home.”

Each brush stands out in its characteristics to individually elevate shine, detangle or prevent split ends and frizz, as necessary. The brushes are all soft touch and lightweight to ease styling for hairdressers and clients. www.yovankaloria.com.au

JAYE EDWARDS NAMED AS JADORE HAIR EXTENSIONS’ FIRST COLOUR AMBASSADOR

JAYE EDWARDS OF EdwardsAndCo has been announced in the new position of Jadore Hair Extensions

Colour Ambassador.

The Australian leading extension brand announced their Ambassador alignment for 2023, and Jaye will be leading the way in the brand’s focus on dimensional colour, providing hairdressers with the creative tools, tips and tricks with colouring methods to innovate in the hair extensions colour space.

The partnership recognises Jaye’s impact as an international colour leader, utilising his in-depth understanding of colour techniques, placement and exceptional educational emphasis in the role, while also showcasing the power of extension colouring to his cult education and social media following.

“I’m so excited to partner with Jadore as their first Colourist Ambassador,” Jaye said. “As part of my role, I’ll be supporting their creative community, producing educational techniques on how to break the rules in the right way, demonstrating that you can colour extensions, if done correctly. Throughout the partnership I’ll be creating heaps of fresh, new content featuring tips and tricks on how to best colour and blend weft extensions.”

Jaye joins fellow hair industry leader Natalie Anne in the roles of leading Brand Ambassadors for Jadore Hair Extensions. www.jadorehairsupplies.com.au

DISCOVER THEHAIR.APP

A NEW APP powered by Australian start-up piiq Digital Pty Ltd has been created to help hairdressers sell more haircare and retail products, while also transforming how hair professionals communicate with their clients. Meet TheHair.App, an AI-powered consultation and haircare recommendation app for hairdressers.

The app works by using cutting-edge software to scan and assess the client’s hair type and face shape. It will then provide personalised suggestions to suit and accommodate this look, recommending products and insights for the hair look and its health and care. The tool recommends salon services and treatments as well as the retail suggestions.

The AI technology assesses various hair factors, from length, to density, colour, aesthetic, style, porosity and more, and has forums for the client to fill out moodboard and lifestyle criteria to build on the AI’s understanding and knowledge.

The app took five years in development, with an AUD$5 million investment into the research and development of the tool, some of which came from the Government to pioneer this technology. The development necessitated teaching the artificial intelligence the behaviours and textures of hair in ways that revolutionise the combination of science and hair and beauty.

From a professional perspective, hairdressers can use the app to elevate consultation services with clients, while also

upselling retail products fully through the app. Hairdressers can individually adjust and track the client’s app progress, merging their expertise and the futuristic software to ensure engaging, tailored care, recommendations and hair insights.

The app builds excitement and engagement for the salon visit, where hairdressers can send their clients a personalised link, added to their booking reminder, several days before the actual appointment, so that clients can create moodboards and get their hair assessment ahead of time, and have time to experiment with the technology. These updates to the client profile are automatically shared with the hairdresser to prep the visit and save time in salon, while also boosting customer satisfaction ratings.

The app is available on any device in Australia, New Zealand, the US, Canada and the UK. Hairdressers can create a free account to use a wide set of features before unlocking the full client management and reporting features under a paid plan. https://thehair.app

but I find that keeping in touch with them regularly keeps them connected to my business.

I create fortnightly newsletters for my clients with Kitomba, and I find that we always get replies and people coming back that we haven’t seen in a while.

“

I KNOW MANY PEOPLE WORRY ABOUT MARKETING TOO HEAVILY TO THEIR CLIENTS...

Samantha Jones Ms Monaco Hair Society

AVEDA ANNOUNCES B CORP ™ CERTIFICATION

AVEDA CORPORATION HAS announced that they have achieved B Corp™ Certification, an important global signifier that honours the brand’s decades of commitment to caring for the planet. Aveda now joins other purpose-led businesses that meet high verified standards of social and environmental performance, transparency and accountability, through their role as a sustainability leader and vegan hair care brand.

Aveda is renowned for its environmental practices, and is Leaping Bunny Approved, while this new B Corp certification, as facilitated by the non-profit B Lab, further reinforces their impact in this space.

To obtain this highly regarded certification, Aveda underwent an extensive review of its total environmental and social impact and was assessed across five pillars of governance, workers, community, environment, and customers. The brand will undergo a recertification process every three years to update its impact assessment and recertify as a B Corp, to ensure these high standards are maintained.

The assessment format makes use of B Lab’s internal holistic and quantitative environmental scoring process, known as the Green Score. The brand was highly regarded for their comprehensive benefits offered to employees, including volunteer time off for all employees and subsidised off-site childcare, as well as the wellness and health values for employees that are imbedded in Aveda’s culture.

www.aveda.com.au/sustainablefuture

JANELLE-MARIE OF INSTYLE HAIR FOR BRIDES WINS #1 BRIDAL HAIRSTYLIST AT 2022 AUSTRALIAN WEDDING AWARDS

CEMENTING HER SPOT as a leader in the art of styling bridal hair, Melbourne-based bridal hairstyling specialist JanelleMarie, owner of Instyle Hair for Brides, was awarded the title of #1 Bridal Hairstylist in Australia at the 2022 Australian Wedding Awards, which were hosted at a gala event in Sydney on January 11, 2023.

The awards were built to recognise, support and reward wedding businesses that operate in regional areas of Australia on a national stage, celebrating businesses from smaller to major corporate industry players.

To be in the running for this prestigious title, Janelle-Marie had to be nominated by at least 20 brides from 2022 in their top three wedding suppliers. Janelle-Marie originally won the first place title for regional Yarra Valley and the Dandenong Ranges in Victoria, before proceeding to the National Finals in Sydney in January to claim the ultimate prize.

“Winning this award is proof to myself and my team that hard work definitely pays off! I have a very high standard for the Instyle brand, and this means we will continue to raise the bar in bridal hairstyling; not only within our team but also through our education courses,” Janelle-Marie shared. www.instylehairforbrides.com.au

MARIA NILA SELECT ACTRESS MADELAINE PETSCH AS AMBASSADOR

SWEDISH PROFESSIONAL HAIRCARE brand Maria Nila have named Riverdale actress Madelaine Petsch as their new brand ambassador, choosing the actress for her renowned natural red hair colour and classy hair aesthetic, as well as the fact that she’s been plant-based her whole life, which ideally suits the brand.

”Anyone who knows me, knows how much I care about animals and the sustainability of our planet. I’m so excited to be partnering with Maria Nila, a company that puts both of those first – and makes my hair look and feel amazing,” Madelaine said. “I’m proud of being raised with a focus on environmental values and a plant-based diet. Not only does it keep my mind and body strong, it aligns with my mission to live a more sustainable lifestyle. It’s really important to me personally to try not to make a negative impact on the environment or animals with my lifestyle choices.”

The Maria Nila suite of products includes shampoos, conditioners, styling products and semi-permanented colour masks, and Madelaine cites the True Soft line, in particular the True Soft Argan Oil, as well as the Invisidry Shampoo and Finishing Spray as “holy grail” products in her haircare routine. www.districtbrands.com.au

HEADHUNTER RECRUITMENT MOVES TO INCLUDE AI RECRUITMENT TECHNOLOGY

HEADHUNTER RECRUITMENT

IS evolving to include performance-based advertising, also known as programmatic advertising, and AI recruitment, adding to its role as a trusted industry resource for three years.

This new technology aims to make the advertising, job searching and recruitment processes even more streamlined. The AI will ensure that job ads are targeted at a larger yet more precise audience, locating specific and diverse online presences that take into account factors such as location, demographics, user behaviour and online activity.

This will manifest for HeadHunter recruiters in the form of more advertising in front of more quality candidates for their investment. Job ads will now progress past their already existing job board presence and travel in front of the eyes of active and passive candidates looking for roles elsewhere online.

For candidates, advancements to the system include the ability for candidates to view job search results and details on one screen to improve the reviewing process, advanced filters to narrow down searches, bookmarking capabilities for job seekers and enhanced matching capabilities under the ‘jobs you may like’ section. Candidates will also receive an automatic email of relevant jobs as interested or matched job seekers, while recruiters will experience improved candidate management and screening processes.

www.headhunter.org.au

GOLDWELL STYLES BIANCA SPENDER AUTUMN 2023 CAMPAIGN

BIANCA SPENDER UNVEILED its Autumn 2023 collection and Goldwell extended their longstanding partnership with the fashion house by styling the campaign, with Lead Stylist Jason Fassbender at the helm.

The collection is built around themes of unexpected rebellion, constructed from a base underpinning of utility and functionality that then expands fashion to the street. The collection is comprised of a colour palette of khaki, olive, avocado, putty and black offset with hues of mint, teal and vivid cobalt, all built into a design-led, functional collection meant to evoke a sense of confident nonchalance.

The campaign was fittingly shot on location on the streets of Sydney CBD, featuring two hair looks inspired by ease and function, titled Barely There Waves and Twisted Ponytail.

“I created two hair looks that were relaxed and functional, almost underdone with a feminine softness,” Jason said. “Nothing too structured, done yet undone. Inspired by the Autumn collection the hair reflects the balance of femininity and toughness.” www.goldwell.com.au

GET INVOLVED IN THE NEW APP FOR SOLE TRADER HAIRDRESSERS: UNWRITTEN

THE UNWRITTEN APP is launching into the hairdressing market, created to be the world’s first free software and retail platform specifically designed to help sole trader hairdressers grow successful businesses.

The app has been created by Australian innovators Rob Aubin and Hayden Brooks. Rob has worked in the industry for more than 20 years on leading salon software and professional haircare brands.

Importantly, the Unwritten app includes a product range. Independent hairdressers can sell these products through the app, and they’ll be remotely sent to clients. The independent hairdressers will earn a commission on every sale of the product regardless of whether they sell it to their client in-person or digitally.

The 2022 Single Operator Survey conducted by the Australian Hairdressing Council illustrated that more than 80 per cent of independent hairdressers say complex admin or not being paid for holiday or sick leave were among the most stressful problems they face in their sole trader business. This was followed by cashflow issues, with the app responding to these industry concerns.

The app and its complementary professional haircare ecosystem will look to increase retail profits for these hairdressers without having to hold stock, and earn income while they take holidays or sick leave. The users can order and sell a range of professional brands (retail or wholesale) without leaving the app and stop paying for software functions they never use. This will cater to an increasing sole trader workforce with added infrastructure that supports this independent business model.

The app has been developed over two years, is in the early Beta testing phase and has received rave reviews. The app is looking for independent hairdressers to sign up to test the main Beta release and join the community. https://pro.unwritten.hair/

THE INTERNATIONAL ASSOCIATION OF TRICHOLOGISTS IS HEADING TO LONDON FOR 2023

THE INTERNATIONAL ASSOCIATION of Trichologists (IAT) is joining with the Institute of Trichologists for a conference in London in August.

IAT produced the first trichology course offered in the USA and is the only trichology course in the world developed at a university. The Institute of Trichologists is the largest provider of trichology training in Europe and the longest established body of its type, which offers certified trichology education in London. Both organisations are non-profit membership associations and education providers for Trichologists, pioneering and developing important work in this field.

The conference will take place over two days on August 13 and 14 at the prestigious Royal Society for Medicine, London, with a bus tour of London kicking off proceedings on August 12.

The conference will feature eight keynote speakers over each day, allowing attendees to learn from 16 leaders in this field with modern insights into hair health. The line-up currently includes trichologists and dermatologists from all over the world, including the US, Dubai, Kenya, Brazil and our own Australian consultant trichologist Chelcey Salinger, with more speakers still to be announced. https://hair2023.org/

CLOUD NINE DEBUT RETRO RANGE OF HAIR STRAIGHTENERS

CLOUD NINE HAVE unveiled four new limited-edition styling tools as part of the Retro Range.

The straighteners are available in Poodle Skirt Pink, Motel Sunset Mandarin, Soda Fountain Blue, or Lemon Meringue Yellow.

The tools utilise the brand’s Kinder Styling Technology, where ceramic plates float to allow the straighteners to glide through the hair to curl, add waves or straighten. The tools also incorporate signature minerals Sericite and Tourmaline, found exclusively in South Korea, where the tools are developed, for strength, shine, conditioning and healthy hair.

“The future looks different on everyone, and the Cloud Nine Retro Range is designed to take you on a nostalgic journey back to owning your first pair of straighteners when you didn’t know your hair could look this good,” the brand said.

The collection continues its throwbacks with a mini Cloud Nine straightener key ring only available with The Retro Range. www.cloudninehair.com.au

INTERCOIFFURE AUSTRALIA LAUNCHES G.O.A.T. 23 APPRENTICE COMPETITION

INTERCOIFFURE AUSTRALIA HAS launched the third iteration of its annual G.O.A.T. Instagram competition, directed at Intercoiffure Australia apprentices, while also debuting a new category open to all apprentices, including non-members. The new Open category will invite entrants to complete a ‘makeover transformation’.

The competition opened on Monday, March 13 via a guide on Instagram, debuting three categories – First-Year Styling for member salons, Second and Third-Year Cut And Colour for member salons and the new Open category for all apprentices in member and non-member salons.

Entry requirements dictate that entry videos must be shot insalon during the entry period from Monday 13 March and Friday 14 April and be a maximum of 30 seconds in duration. Music and editing are permitted but no special effects or text are allowed. The entries must then be posted directly to Instagram under the relevant hashtags. Prizes include education opportunities via L’Oréal Professionnel, as well as styling tools, trophies and flowers.

The judging panel will consist of prominent hairdressers from L’Oréal Professionnel Australia, Intercoiffure Guillaume Fondation Paris, Intercoiffure Mondial, Intercoiffure Oceania selected members and Australian and New Zealand Hairdressers of the Year. www.intercoiffure.com.au

THE 2023 F.A.M.E. TEAM HAS BEEN ANNOUNCED

CONGRATULATIONS TO THE new 2023 F.A.M.E. Team, which has been announced courtesy of M Division. The F.A.M.E. Team program selects four talented young hairdressers for a year-long mentor experience to elevate and grow young emerging hairdressers through dynamic activities and opportunities.

Congratulations to the esteemed 2023 team – Claudia Cataldo of Cataldos Salon, ACT, Georgina Bools of Stevie English Hair, NSW, Karlie Roberts of LNDN, VIC and Sheridan Rose Shaw of Mama West, VIC.

“We are thrilled to welcome these talented young hairdressers to the 2023 Australian F.A.M.E. Team,” said Jack Morton, F.A.M.E. Team Managing Director at M Division. “Each of them brings a unique perspective and a strong commitment to excellence in their work. We are confident that they will thrive in this program and go on to achieve great things in the industry.”

The year-long scholarship will include ongoing education, mentoring and a series of exclusive opportunities to showcase the talents of the team to the wider hairdressing community. Opportunities will consist of editorial shoots, hair shows and educational events, with intimate learning courtesy of the M Division mentors. The program will culminate in a showcase event that will feature the team’s creations and celebrate their achievements and elevated skills and learnings through the year.

Claudia Cataldo

JAYE EDWARDS ANNOUNCED AS INTERNATIONAL AMBASSADOR FOR O&M

ONE OF THE country’s leading brands has joined forces with one of Australia’s top pioneering education and business exports, as O&M and Jaye Edwards have announced a new partnership. Jaye has been named as the brand’s International Ambassador and all nine EdwardsAndCo salons will now become O&M salons as well.

“This partnership will allow me to take the next step in my career, working with O&M’s clean colour and kind haircare. O&M will support me in 2023 as part of an international education tour across the US and Europe, collaborating with some of the world’s leading colourists,” Jaye sa Id, adding that the move will push himself out his comfort zone.

“We are thrilled to be partnering with Jaye and EdwardsAndCo,” the brand said. “Jaye’s unique view on the industry and ability to scale his salons has given rise to

new teams and a cult following. We have watched Jaye pioneer the independent education movement and feel that with the global growth of O&M and clean hair colour becoming the norm, there are lots of synergies with our journeys and we are excited to see how Jaye will educate using O&M around the world.”

Performance, originality and a commitment to clean colour are all essential components of the brand for Jaye, who lauds the O&M CLEAN.liquid acidic colour range as a hero tool within this realm. The brands’ dual position as leaders in the hair industry was also paramount.

“One of the determining factors in moving over to O&M was not only the performance of the products but the originality of the brand. Both EdwardsAndCo and O&M are leaders in their own right, so it seemed like the

obvious next step,” Jaye said. “I am looking forward to sharing with my audience that they can achieve million-dollar results with clean colour. I also look forward to helping O&M grow their product offering.” www.edwardsandco.com.au and www.originalmineral.com.au

ENTRIES FOR 2023 AUSTRALIAN HAIR FASHION AWARDS OPEN THIS WEEK

THE YEAR IN the Australian Hair Fashion Awards (AHFAs) process is beginning, with entries opening on Wednesday, March 1. The awards will stay open until Monday July 31 for product categories and all the way until Monday August 7 to creative and business entries, so you have plenty of time to perfect your creative vision and show the best of your abilities to go in with the chance to win.

The live finalist announcement will take place on Sunday September 17, before a weekend of both the Mane Stage education event and the famed AHFA gala over Sunday and Monday, November 12 and 13.

The 2022 event took place in Melbourne for the very first time in its 30-year history, presenting a sold out gala evening hosted by Dyson and with O&M representing as Principle Colour Partner. An array of business, education, state, emerging, team, editorial, men’s and creative winners were named. A highlight runway event by Dyson Styling Ambassadors Damien Rinaldo and Michael Beel was shown in collaboration with Australian fashion designers Yousef Akbar and Jason Grech. www.australianhairfashionawards.com

SUSTAINABLE SALONS WIN BIG AT THE CIRCLE AWARDS 2022

IN LATE 2022, Sustainable Salons were recognised for their important impact at The Circle Awards AUS & NZ 2022, which celebrate leaders in the sustainability community, as announced at an event in Carriageworks.

Sustainable Salons won in a myriad of categories for this significant work in the salon space in pioneering environmental practices. The team won in categories of B2B, Material & Processes and Judges Choice, which was the main award of the night, with a further nomination for the title of Shape Shifter. Sustainable Salons team members Anuj Dhawan and William Choi attended to accept the awards.

The awards highlight the incredible achievements from Sustainable Salons over their past eight years of operation. The organisation has been able to divert more than 1.2 million kilograms of salon resources away from landfill and put it back into the circular economy, creating meaningful jobs for the differently-abled. They have also created closed-loop products like oil spill absorbing hair booms, feeding over 207,000 people by donating all the proceeds to OzHarvest and KiwiHarvest. Furthermore, they have donated 187,000 ponytails from salons across Australia and New Zealand, which have been utilised as medical wigs for those with medically induced hair loss, alongside so many other major initiatives.

www.sustainablesalons.org

IN AWE EDUCATION DEBUTS APPRENTICE TRAINING GUIDE

WELCOME A NEW Apprentice Training program courtesy of Megan Evans, owner of Adelaide’s In Awe Salon and In Awe Education. The comprehensive, evidence-based guide is designed to help salon managers and in-salon educators mentor their team, channelling Megan’s passion and experience into the important program.

Megan has been a salon owner for 15 years and educating for a decade. She is a Guest Artist for Goldwell, the Australian Ambassador for VARIS tools, a co-founder of the UNITY.Hair.Education collaboration and represents other international haircare brands.

The Apprentice Training Guide offers essential hairdressing foundations and trending and creative techniques, as directed to hairdressers with varying experience, from the levels of salon assistant to junior apprentice, colourist and fully qualified stylist. The material is delivered as an efficient resource with clear guidelines and checklists so students can ensure they meet the requirements at every level in their career.

The guide is available as a Canva document that can be personalised and edited to the individual salon and their own processes and unique DNA. The guide is already being lauded for its comprehensive, thoughtful content, with assignments and details that make it a key education tool for salons.

www.inaweeducation.com

FOIL ME LAUNCH THE BOARD AND HOME. PRODUCTS

AUSTRALIAN FOILS BRAND Foil Me has released The Board, a versatile painting accessory that combines sustainability, function and aesthetic as the ultimate colouring tool. The Board is a flexible option that provides hairdressers with a simple and refined colouring process.

The Board is meticulously designed and made locally. It is entirely constructed from recycled plastic and is 100 per cent recyclable. It includes the brand’s signature embossing and works to grip the foil and prevent slipping. The innovative tool ensures an even application and can be flipped to offer a smooth surface for hairdressers who prefer painting in this way. The Board also intelligently features one straight edge and another slightly curved and is a lightweight tool that perfectly conforms to any contour to enhance comfort and reduce the risk of RSI.

Beyond this launch, the brand have also expanded into home products, launching reusable food foil wraps as titled home. by Foil Me. Importantly, the product is made with a percentage of recycled aluminium and is 100 per cent recyclable as an ecoconscious option. The versatile food foil wraps can be reused by gently hand washing or wiping after use.

www.foilme.com.au

AVEDA PARTNERS WITH STELLA MCCARTNEY AND ADIDAS FOR SPRING SUMMER 2023

STELLA MCCARTNEY AND Adidas took part in an inspiring fashion collaboration, presented on the runway as a Spring Summer 2023 campaign. The Aveda artist team, led by the worldrenowned and legendary hair artist Antoinette Beenders, styled the hair looks.

The collection heroes a new gender-neutral Sportswear Run Shoe made partially from natural and renewable materials, perfectly matching with Aveda’s anchoring sustainable and ethical mindset.

The runway show took place at the iconic Henson Recording Studios in Los Angeles, California, and the Aveda team styled models, influencers and performers including the LA Roller Girls and Beth Ditto.

The team created an athletic hair look for the models, with the hair pulled back and complete with coloured braids and twists courtesy of laces from the Stella McCartney x Adidas collection. These accessories complemented individualistic hair looks on every model. Hero products included Aveda nutriplenish™ leave in conditioner or Aveda botanical repair™ bond-building styling crème to suit various hair types and aid condition.

Aveda styled celebrities backstage including Scout Willis, Jamie Xie, Esther McGregor, Clara McGregor, Dylan Mulvaney, Truly Young, Grace Brinkly, Isha Punja and Jessica Skye. www.aveda.com.au

EVO UNVEIL THE UNLIMITED CAMPAIGN

EVO HAVE UNVEILED their latest editorial offering and the first campaign for the brand in over four years. The UNLIMITED campaign is predicated on the brand’s free-thinking mission, with a focus on individuality, fun and a celebration of self – and the allimportant diversity that self may entail.

The looks take inspiration from 90s nostalgia, with an eccentric 2022 edge, as all presented in vivid technicolour.

The campaign features eight stars who embody this limitless personality and persona, and becomes an ode to their uniqueness and individuality.

To celebrate the launch of the campaign, Evo will be releasing profiles that tell the stories of those in the campaign, while also asking the brand audience and consumers about how they live life ‘undefined, unfiltered and unlimited’, with these muses as a point of inspiration.

www.thehaircaregroup.com

Extra Violet Pigments

Active Botanical Extracts

Keep your ice blonde brighter longer.

Silver Screen Ice Blonde is designed to protect and maintain that perfect blonde look in salon or at home. Enhanced with Violet/ Blue pigments to neutralise and counteract yellow and brassy tones, brightening blonde hair and adding tone to grey/white hair.

Visible results from the first application. Vegan & Cruelty Free.

WELCOME NEW HAIRDRESSING DIGITAL PLATFORM: MUSEAVENUE

WELCOME A NEW digital platform to the hairdressing pantheon, with the all-new MuseAvenue interface made to connect clients with hairdressers in a bold new system.

The platform has been created by former Franck Provost General Manager Raphael Veron, utilising over a decade of experience in the industry, with nine years as the General Manager of the globally renowned salon brand, to innovate with this revolutionary launch. Raphael has used his experience and contacts to fill a gap he noticed in the industry, and created an app that connects hairdressers and clients in a tailored way, alongside co-founder and tech expert, Thomas Roux.

The platform works by allowing industry professionals to create a free online profile that really reflects their expertise. These profiles are then listed on a comprehensive marketplace, where users can choose their preferred location, service, cost and expertise to find the right hairdresser for them.

MuseAvenue uses this personalised system to address the difficulties salon’s face in finding and retaining clients, with a unique and effective solution that helps salons promote themselves and grow their brand online, connect with the hair community and get matched with their ideal clients. Raphael hopes to educate, empower and excite hairdressers to build their own brand and businesses completely free of charge.

The app soft launched in January and has received overwhelming positive feedback with hundreds of signups

KERASILK DEBUT FASHION PARTNERSHIP WITH RACHEL GILBERT

KERASILK AND AUSTRALIAN designer Rachel Gilbert have joined forces, debuting a new fashion partnership.

First, the collaboration launched the Gemini campaign, Rachel Gilbert’s Fall 23 Collection, with hair styling by National Kerasilk

Ambassador Kirby Lago, owner of Pelo by Lago.

Gemini is built to shape a unique identity for evening-wear, as made with contrasting feminine and androgynous approaches to dressing. For the shoot, this luxury style was complemented by hair that was swept back in a casual wet look, in perfect contrast to the statement dressing.

The brand also joined the fashion house to celebrate International Women's Day, showing off Rachel Gilbert’s Limited Edition T-Shirt campaign. The campaign featured Rachel Gilbert and her female staff members, photographed together in Sydney, with styling by Kirby.

In the campaign, Rachel Gilbert partnered with the Women’s Community Shelter to donate 100 per cent of sales of the two Limited Edition white T-Shirts to the shelter, as well as donating 10 per cent of online fashion purchases from March 8 to 10.

www.kerasilk.com/en-au

already, marking a planned expansion, with additional features such as online booking and recruitment tools. A mobile app and premium service are also in works for the near future.

“Hairdressers are the heart and soul of the hair industry and the right match between clients and hair professionals is the key to ensure a positive experience for everyone,” Raphael said. “After a decade in the industry, I have an innate understanding of what both hairdressers and clients want and we are thrilled to provide a unique service offering which fulfills both needs.”

The platform is now live for clients and consumers to connect. https://museavenue.co/

A DRY SHAMPOO, THE OLAPLEX® WAY

OLAPLEX HAVE INTRODUCED THE NEWEST ADDITION TO THEIR IMPRESSIVE PORTFOLIO OF BOND BUILDING PRODUCTS, DEBUTING N°.4D CLEAN VOLUME DETOX DRY SHAMPOO – AN INNOVATIVE, VOLUMISING STYLE EXTENDER WITH INGREDIENTS THAT SUPPORT A HEALTHY SCALP.

Welcome a new addition to OLAPLEX’s iconic range of haircare products. N°.4D Clean Volume Detox Dry Shampoo is here to get your clients (and yourself) through those post hair-washing days, in a healthy way.

Innovation has always been OLAPLEX’s strong suit, and that continues with N°.4D - a dry shampoo, the OLAPLEX way. This unique product offers dry cleansing capabilities built with skincare science-inspired ingredients made to detoxify and maintain scalp health between hair washes. After all, the scalp is skin too and the root of clean, healthy hair is a clean, healthy scalp.

This dry shampoo absorbs oil with light-asair rice starch, which is clinically proven to not clog pores or leave white residue. The hair will also gain airy volume and softness thanks to this ultra-fine ingredient. Not only

will hair look fresher, but the hair and scalp will reap benefits far beyond the surface.

N°.4D Clean Volume Detox Dry Shampoo utilises Rambutan Seed Extract, a sustainable source of detoxifying antioxidants. This powerhouse ingredient detoxifies, repels odours and impurities, and soothes the scalp. After use, the scalp will be left feeling calm, comfortable and first-day fresh.

And of course, as with all OLAPLEX products, N°.4D is formulated with patented OLAPLEX Bond Building Technology™ to further support hair by rebuilding bonds that are broken through everyday stressors and chemical services.

To use this innovative product, clients can shake well before use, divide hair into sections and spray onto roots 6-10” away from hair. Wait thirty seconds and then

massage the product into the scalp. Joining the revolutionary range of OLAPLEX products both in and out of the salon, add the OLAPLEX N°.4D Clean Volume Detox Dry Shampoo to your shelf for scalp focused care that freshens the hair from its very core.

For more information visit www.thehaircaregroup.com

INSPIRE

SHOWPONY’S INSPIRE HAIR EXTENSIONS EDUCATION WORKSHOPS HAVE KICKED OFF TO FITTINGLY MOTIVATE HAIRDRESSERS AROUND THE COUNTRY.

Australia’s own hair extensions brand Showpony is educating through the next months with the INSPIRE education workshops. Built to achieve their brand goal that speaks to the transformative power of education, the workshops are delivered by Showpony’s team of skilled industry specialists to teach the skills and knowledge necessary for ideal hair extension results.

“From basic applications and cutting techniques to session styling and creating catwalk-worthy trends, you’ll have access to our educators’ endless, transformative ideas,” the brand shared. “Our training will help you unleash the exceptional potential of our products — giving your business a range of new and profitable services.”

The sessions educate on temporary and tape hair extension methods with the brand’s tools. The sessions also cover important queries on which method is suitable for which client, how to facilitate the perfect consultation and how to care for hair extensions. Importantly, the education showcases how to apply, remove, and refit hair extensions quickly and easily in the salon.

The education agenda kicked off in Perth on March 27, and will now travel to Brisbane on April 17 and Melbourne on April 24, while finishing in Sydney on May 9.

The day entails a morning theory and discussion session, followed by a live model demonstration and then a hands-on afternoon practicing these techniques on a mannequin, with lunch included.

Tickets are priced at $139 and you can get 50 per cent off with this exclusive code: INSP50.

Book now for your gateway to incomparable hair extensions education.

For more information visit www.showponyaus.com or email education@showponyaus.com.au

DESTINATION NEW ZEALAND

THE BOOTLEG PROJECT AND ANTI COLLECTIVE ARE EDUCATING THROUGH NEW ZEALAND IN 2023 AND THEIR FIRST STOP FOR PARED-BACK, ULTRA-COOL EDUCATION WAS CHRISTCHURCH.

The BOOTLEG PROJECT took over Christchurch, New Zealand on January 30, delivering their education Collab experience to the New Zealand audience.

Pioneered by stylist and educator for Pretty Vacant and ANTI Collective, Nathan Yip, the presentation kicked off the start of an extensive calendar planned for this education format in New Zealand throughout 2023, with at least two sessions in Auckland, Wellington and Christchurch planned for the year.

“The BOOTLEG PROJECT is community driven hair education. House party X Hair Edu. An unadulterated live event. No stages. No production. Real talent sharing real stories,” Nathan explained.

The stripped back education format paired with ANTI, which is part of the Cult Brands NZ stable, to inspire attendees and offer them insights and skills to bring back to their salons. The education initiative facilitates networking alongside the education offering, ensuring growth in a progressive environment.

The BOOTLEG PROJECT session was followed the next by the ANTI Elevator Cutting workshops hosted by Nathan Yip, to deliver specific cutting expertise.

“Working within our brand values has always been important to us at ANTI Collective,” shared ANTI co-founder Glen Ruddle about why BOOTLEG

PROJECT is such a seamless partner for the brand. “Creativity, individuality and empowerment: something you will find at a BOOTLEG PROJECT event. BOOTLEG PROJECT is an obvious movement to get behind and celebrate for ANTI.”

The education agenda continued and will carry on through New Zealand, with creative sessions in Auckland and beyond. Audiences experienced live hair demonstrations showcasing artistic looks and sharing expertise, with signature ANTI cutting, tool and product knowhow, ideal editorial finishes, cool girl haircuts and more to come. Layering, face framing, the ever-trending shag and so much more will all delight New Zealand audiences through the year, with the education always presented in this collaborative and inspiring setting. For more information visit www.anticollective.co.nz/education-4

THE PARTY OF THE YEAR RETURNS FOR 2023. LET YOUR HAIR DOWN

SUSTAINED

DAVINES HOSTED A BEAUTIFUL LUNCH AT SYDNEY’S CHISWICK RESTAURANT TO CELEBRATE THE SECOND ANNIVERSARY OF THE ‘WE SUSTAIN BEAUTY’ EARTH MONTH CAMPAIGN IN ALIGNMENT WITH B-CORP MONTH, WRITES ARIANA PEZESHKI

We Sustain Beauty, in 2022, was a groundbreaking success for the global, certified B Corp and sustainable haircare brand. Now, Davines is launching We Sustain Beauty 2023 with the Grow Beautiful campaign in its second year, which aims to reinforce the brand’s commitment to taking action by deeply integrating beauty and regenerative organic agriculture (ROC) and raising awareness of other trailblazers in the movement.

The Davines team joined the launch all the way from Parma Italy. The vino was flowing at a chic garden party just before we gathered inside for a beautiful lunch and speeches from the team on the importance of the choices we make each day when it comes to sustainability.

Davines is continuing to champion sustainability with the Grow Beautiful campaign and spreading awareness of regenerative organic agriculture – a practice that is quickly transforming food and fashion industries – for its ability to mitigate climate change by sequestering carbon in healthy soil. Earth’s sustainability is top of mind for Davines and, with this ethos beyond the brand, they will mark this initiative and their 40th anniversary by doubling their campaign contribution (€50,000) to Pennsylvaniabased Rodale Institute, the pioneer of Regenerative Organic Agriculture.

The sustainable haircare brand’s overarching purpose is to do its best for the world and create a good life for all,

through beauty, ethics and sustainability. Change begins with movement and the brand believes we can grow beyond ourselves with purposeful steps and environmental regeneration.

During lunch, the brand unveiled the Grow Beautiful Regenerative Organic Lifestyle bag. Debuting April 2023 for Earth Month, Davines will launch a Grow Beautiful limited-edition tote bag made with Regenerative Organic Certified (ROC) cotton, made with rain-fed cotton sourced from fellow certified B Corporation Gallant.

International and grown by the Khond, an Indigenous tribal community that have farmed in Odisha, India for centuries, the Grow Beautiful totes are care crafted from one of just a few such certified cotton supply chains in the world.

More than just a cotton tote, the bag is a regeneration manifesto for climate action, crafted to bring everyone together through beauty for the planet. With the message Grow Beautiful, the tote is an amplifier of good, carbon neutral, and the CO2 emissions generated by raw materials, production, packaging, and transport are neutralised through the reforestation project Degraded Land Reforestation in India.

In addition to the tote, the We Sustain Beauty campaign the brand has released a limited edition WE STAND / for regeneration Hair & Body Wash. This particular product supports the Slow Food Presidium and, for the first time, also Regenerative Organic Agriculture. The

Barbera Grape Pomace Extract from Mr Cunial’s vineyard, Teversetolo Parma Italy, cultivated in collaboration with Davines Rodale Institute European Regenerative Organic Centre, aids the product to leave the skin soft and hair shiny and hydrated. While the green aniseed extract from Mr Corradetti’s farm, a Slow Food Presidium, Castignano Ascoli Piceno Italy, provides a moisturising action.

The We Sustain Beauty movement aims to take action against climate change by raising awareness of the importance of biodiversity and regenerative organic agriculture on a global scale. Davines will further support its commitment by contributing up to $75,000 to Rodale Institute and Slow Food International to support their work.

Davine’s continues to champion sustainability and the ethos to amplify good through small steps that make a huge environmental impact for us all. For more information visit www.hairjamm.com

TO DO LIST

Hair Festival is back at Carriageworks for its sophomore outing over June 11 and 12 this year, and we can’t wait for the myriad of networking opportunities, education events, innovations and party experiences already announced. The hairdressing highlight will be back bigger and better than ever, with key features we’re so excited to be a part of!

The MarketPlace will be back at its very best, with the Festival Hub in the new, larger location in the Blacksmith’s Workshop, complete with food and drink trucks, coffee bars and networking areas that create a full festival atmosphere, with all dietary requirements catered for. The Barber Hub, sponsored by OneZeroOne Education with Eoin McCarthy and Leigh Winsor, will showcase men’s hair skills with diverse educators on show, as well as products, equipment and furniture for all things barber. The Café Hub is centrally located for your coffee fix and snacks, and everything from flash mobs to model looks from the education sessions, as the ideal place to mingle in the event. Lastly, the Business Hub offers a forum to discuss accounting, leasing, marketing, branding and many other facets of your business with a myriad of important companies and experts.

The Hair Festival Education Sessions will present everything from colour, to cut, style, business and more, facilitated by highly respected industry leaders and brands. You can expect industry titans such as ghd, L’Oréal Professional Products Division ACCESS, De Lorenzo,

LOHY Curl Resus, Showpony Hair Extensions, Seamless1, Wahl Professional, Joico, Polished Style, Floractive, Auriche, Pivot Point, Legacy Education, OneZeroOne Education, TONI&GUY and more, offering bold education on topics such as environmentalism, up styling, barber techniques, hair cutting, hair extensions cutting and colouring, cutting edge technology and beyond, with a farewell look and learn seminar with Sharon Blain proving the perfect finish. Every corner of hair learning will be covered by the absolute experts in these fields, and you can pick and choose the sessions that make the most sense for you.

The REALtalk Business Forum will be a morning anchored in significant salon focuses, from technology to education, community and mental health. Leading experts such as Lisa Conway of The Zing Project, Jane Barrett of Pivot Point and Stephanie Mason of Showpony will take to the stage, as well as must-see panels highlighting these important topics. Key Note Speaker and global futurist Anders Sorman-Nilsson (LLB MBA) is an innovation strategist and the founder and creative director of the research and strategy company Thinque, who will provide valuable insights on the day. This morning is ideal for salon leaders and pioneers wanting to take their teams, salons and businesses to the next level.

The Wonderland party is the opportunity to fittingly let your hair down right after you’ve learned the ideal techniques to style hair up - think immersive brand experiences, bars, music, a fantasy of food options, entertainment

and festival-worthy fun. Celebrate the industry with the unmissable party at the centre of Hair Festival.

In the competitive landscape, there are a range of extended categories for you to test your skills in for the Hair Festival Competitions. Win trophies, editorial features and more in fields of Editorial Glam Slam, Barber Street, Dream Team Collab, Splash of Colour, Women’s Street Style and The Bob. The live competition format honours a prized hairdressing tradition, with the chance to show off your work on stage and be awarded for your talents.

You can purchase your tickets for Hair Festival now, from the peak Hair Festival All Access Pass, which includes every facet of the weekend right at your fingertips to truly maximise the days, as well as the ability to purchase individual options for your event of choice, whether it be particular education sessions, Wonderland or REALtalk. Remember, the MarketPlace is free to enter, so register now at no cost!

Hair Festival is the salon community’s annual epicentre, with shopping, learning, competing and partying opportunities that you won’t get anywhere else. Partnering with an array of illustrious brands and high-profile educators, the event promises fun, growth and celebration worthy of the inimitable hair industry.

Don’t miss out on Hair Festival 2023 –we’ll see you there!

For more information visit www.hairfestival.com.au

WE’RE ALREADY GEARING UP FOR EVERY FACET OF HAIR FESTIVAL 2023 IN JUNE, AND HERE’S A TASTE OF WHAT YOU CAN EXPECT FROM THE HAIRDRESSING CALENDAR’S PINNACLE WEEKEND.

DUET STYLE

GHD HAVE RELEASED A 2-IN-1 HOT AIR STYLER THAT TAKES HAIR FROM WET TO STYLEDSANS DAMAGE! CELEBRATING THE DUALITY OF SHINE AND TRANSFORMATION, IT WAS FITTING FOR THE ELECTRICAL LEADER TO TAKE OVER THE CALYX AT SYDNEY’S ROYAL BOTANICAL GARDENS FOR AN ILLUSTRIOUS WELCOME TO THE PREMIUM NEW TOOL, WRITES CAMERON PINE

The ghd duet style has officially entered the ghd family- and it may just change the electrical hair tool styling category for good. After nine years in development and testing on 3500 women, ghd set out to create the ultimate timesaving tool.

A host of savvy influencers, including a special appearance by new ANZ ambassador Jessica Mauboy, plus some key industry media, descended on the immaculate gardens and water fountain clad backdrop of the Calyx – a true James Bond like representation of technology and innovation.

Combining the science of convection and conduction, the ghd duet style works by delivering heated airflow through a drying and styling chamber, where two lowtemperature ceramic plates smooth and straighten. Fitted with sensors, ghd claim that the tool will maintain a low, hairpreserving heat. The quiet operation and addition of the shine shot function at the end means unparalleled levels of shine that every guest could see for themselves.

Hairdressing royalty were on hand to demonstrate the new tool and its

extreme versatility on all hair types. Transformation experts Natalie Anne and Joey Scandizzo both hit the stage with a number of models, speaking in awe of a product they cannot believe performs so well for both the professional stylist and the consumer.

“The key to smooth hair is the root. Slowly glide over the hair to allow the tool to do the job. Tension is to be with the left hair and not the right – ease up the tension with a tool like this and let the tool do its job,” Natalie Anne said.

“I think its important not to rush the hair and keep going over it. You only need three to four passes max – the more you go over it you’re likely to dry out the hair. This is a tool that looks after the hair health,” she said.

Hayley Pullyn, ghd Australia and New Zealand Education Manager, was on

hand to lend her insights into some of the key user benefits on the tool, working alongside Joey and Natalie Anne to bring it to life via the only way there is – education.

“The key to natural protection to hair is moisture. That’s how we claim no damage, hair styling lasts for longer and how we retain the anti-frizz in the hair,” Hayley said.

A key feature of the duet style has an excellent drying mode – with a low temperature through a grill styling chamber and lower 120 degree plates to retain moisture and realise that no damage claim. The shine shot feature powers down drying mode and turns on styling mode for curls, bends and finishes to the look.

According to Joey, it was hard getting his hands back on the tool when he first started working with ghd in the lead up to launch, purely because his wife kept stealing it due to its ease of use and time saving benefits for a busy mum who often doesn’t have time to dry and style at the same time.

“My favourite part where the magic happens for me is the shine shot. The water wave is one of my favourite styles to create with it. We don’t want to create anything too overdone using this styler, it’s all about movement and softness too,” Joey said. Joey also lauded the duality of textures you can create with the one styler – even for that second day lived-in look.

From technology that’s been perfected through years of research and development to these tips from the leaders in the industry, 2023 marks a real first for the category craving a true point of difference. The prowess of a product like ghd duet style supported by such class leading education is something that you don’t want to miss. For more information visit www.ghdhairpro.com.au

Natalie Anne

Natalie Anne and Joey Scandizzo with models

ACCESS HAIR FESTIVAL

Two major hairdressing titans have teamed up, with L’Oréal Professional Products Division ACCESS coming on board as a major partner of Hair Festival 2023.

Hair Festival 2023 will take place over the June long weekend at Carriageworks, with a MarketPlace of innovations, competition opportunities, the Wonderland party of the year, versatile education sessions and the REALtalk Business Forum to expand your mind. In big news for attendees, L’Oréal Professional Products Division ACCESS will show off their education mastery and innovation as a major cornerstone of the event.

The education platform is the platinum sponsor for REALtalk. At the unmissable session, the unparalleled Adam Ciaccia, director of Axis Hairdressing and an artist and digital creator for L’Oréal Professional Products Division ACCESS, will be a feature on the Salon and Technology panel, where he will share insights about education in the digital world and his experience in creating education for his team and wider audiences.

The platform will dynamically sponsor the Hair Festival app, which boasts new and exciting features for 2023. Hair Festival attendees will have access to the app six weeks prior to the event, to plan your days, arrange meetings with sponsors and exhibitors and set up a frenetic and significant weekend. You can also expect

to see L’Oréal Professional Products Division ACCESS on lanyards, badges and more at the festival.

L’Oréal Professional Products Division ACCESS will be in the education rooms on Sunday June 11, with educators from their illustrious team still to be announced. The mega education show will represent every leading brand - L’Oréal Professionnel, Kérastase, Matrix and Redken - from the L’Oréal Professional Products Division under the ACCESS banner.

“The partnership between L’Oréal Professional Products Division ACCESS and

Hair Festival is an exciting collaboration that combines the power of digital education with the creativity and passion of the hair industry. Together, we are providing a dynamic platform for beauty professionals to learn and grow in new and innovative ways,” said Kellie Glenister, ACCESS Education Manager ANZ.

Don’t miss L’Oréal Professional Products Division ACCESS in hairdressing’s centre for education and so much more this June.

For more information visit www.hairfestival.com.au

L’ORÉAL PROFESSIONAL PRODUCTS DIVISION ACCESS HAS PARTNERED WITH HAIR FESTIVAL AND PROMISES TOP-TIER, INNOVATIVE EDUCATION ACROSS THE WEEKEND.

TOTAL IMAGE AWARDS

CPR AND THE CIRCLE ARE INTRODUCING THEIR TOTAL IMAGE CUSTOM COLOUR AND STYLING AWARDS, THE VERY FIRST COMPETITION FOR THE BRANDS. UNLOCK YOUR POTENTIAL WITH THE MANE EVENT.

The Mane Event competition, by CPR and The Circle, offers an opportunity to gain industry exposure, as a total image custom colour and styling awards that elevates creative hair design.

All salons and hairdressers are welcome to enter the awards as long as CPR Colour and haircare is used to create the total look entry, throughout an entry process that opened in March and will close on July 31. Applicants have five months to put their best foot forward in the competition.

The winner will be chosen by a judging panel comprised of industry leaders, with the ultimate victor announced in the next edition of The Circle Magazine in September. The winner will receive a $1000 cash prize, as well $2000 in CPR colour and haircare products, a full-page feature in The Circle magazine, editorial coverage in INSTYLE and the chance to become CPR’s next ambassador. The top ten entries will also receive digital exposure.

The Mane Event assesses colour, cut and styling techniques along with the overall

creativity, image and professionalism of the uploaded photograph, as decided by an illustrious industry judging panel that will be announced on social media and via email prior to the awards ending. The total look entry is encouraged to be creative, striking and imaginative with no limits.

Non-CPR Salons can purchase CPR Colour and products from a CPR Distributor or can open an account with CPR to purchase directly to create the look. Entries can come from an entire salon team or an individual hairdresser, and are also open to existing CPR ambassadors.

To enter, capture the total look image using CPR Colour and products and submit the image online, with a name, social media handle and colour formula, as well as a product invoice for non-CPR salons. Entrants will then receive an email with instructions for uploading the image to social media as the final part of the entry process.

The judging panel will anonymously assess the entries on August 1, choosing a top ten from which a winner will be

collectively decided by the panel. The winner will be decided by August 15.

Throw your hat in the ring to show off your style, cut and colour talents and you could become a bona fide hairdressing star.

For more information visit www.the-circle.cprhair.com/the-mane-event

Hair by Natalie Henry, CPR Hair

Hair by Holly Sharpe, B’Me Hair

Hair: Megan Wowk (Hairhouse Blacktown), Linda Elkheir (Hairhouse Blacktown), Emma Wilson (Hairhouse Eastland)

Photography: Milos Mlynarik

Make up: Max Serrano

Styling: Livia Sharp

Creative Direction: Cameron Pine

Full Service

HAIRHOUSE HAS SET THEMSELVES ON A PATH OF SIGNIFICANT SALON SERVICES GROWTH, BRINGING TOGETHER THREE TOP SALON STYLISTS TO COLLABORATE ON EDITORIAL LOOKS THAT MERGE THEIR KEY SALON PROFICIENCIES. CEMENTING THE BRAND AS THE LARGEST EMPLOYER OF CHOICE IN HAIRDRESSING.

Charlotte wears: Ulla Johnson silk top

Oroton shorts

Arms of Eve freshwater pearl necklace

Linda wears: Embody Women ‘Angelika’ dress.

SESSION

Oyla wears: Zara white shirt

By Johnny corset top

Zara leggings

Arms of Eve bangles and ring

SESSION

Oyla wears: Zara white shirt

By Johnny corset top Zara leggings

Arms of Eve bangles and ring Megan wears: Embody Women ‘Helena’ jumpsuit

Sophia wears: By Johnny dress

Sophia wears; By Johnny dress

Emma wears: Zara dress, own belt

Above: Charlotte wears: Oroton Top Arms of Eve necklace, earrings and bracelet

Right: Olya wears: One Teaspoon sequinned top and matching skirt

Sophia wears: Glassons knit top and skirt

HAIRHOUSE X MEGAN WOWK, LINDA ELKHEIR, EMMA WILSON

LINDA ELKHEIR

WHAT DO YOU THINK SETS HAIRHOUSE APART FROM OTHER EMPLOYERS, SALONS OR STORES?

The opportunities at Hairhouse are amazing! From working on photo shoots like the one we did today, to being part of Miss Universe Australia and entering internal and external competitions, it’s so much more than just in-salon. Hairhouse has all the great brands so you can suggest different types of products and brands to get the best results for your clients.

TELL US ABOUT THE EDUCATION PROGRAMS AT HAIRHOUSE?

Our salon partner is Matrix so each year we have the chance to attend different classes to grow our skills. This is all for free and paid for by Hairhouse. We have a full online education platform to learn about each of our retail brands and attend regular supplier education nights.

WHAT ARE SOME OF YOUR HIGHLIGHTS WHILE WORKING AT HAIRHOUSE?

I would say 100 per cent growing my confidence. Before starting at Hairhouse I didn’t have the confidence with my technique in hair, but working alongside amazing stylists has given me the opportunity to learn and believe in myself. Within my first 18 months at Hairhouse I had the pleasure of attending the annual conference and winning an Excellence in Team Award, which opened up so many more opportunities within the business and gave me more confidence.

DESCRIBE THE OVERALL HAIR VIBE IN JUST A FEW WORDS?

All six looks created a fun, current vibe and can be easily worn by any of our clients who visit our salons. They look great on camera and in real life. I loved how we had the playful looks in contrast to more structed classical looks.

HOW DID WORKING WITH OTHERS ON SET INSPIRE YOU CREATIVELY?

It’s great to see how all elements come together from hair, makeup, styling and then the finished image. Seeing different techniques used on shoot day by other stylists and how they used different products has inspired me to recreate these different looks back in the salon.

WHAT WAS YOUR MUST HAVE STYLING PRODUCT ON THE DAY? Redken Dry Texture Finishing Spray, Redken Shine Flash and Sexy Hair Get Layered.

HOW DID THE PRODUCT BRAND YOU WORKED WITH HELP YOU ACHIEVE THIS LOOK?

We had some amazing products from key brands on set today. One of my favourites is Sexy Hair. They have amazing texture and volume products, such as High Altitude, which is used to prep hair, while Powder Play was used for texture.

MEGAN WOWK

WHY DO YOU LOVE WORKING FOR HAIRHOUSE?

I love that it is fast paced compared to smaller salons, it’s also a multi service business so that keeps it interesting with so much opportunity including retail. Every day is different.

TELL US ABOUT YOUR HAIRHOUSE CAREER JOURNEY?

I started in 2008 as a senior hairdresser, a year later I was promoted to salon manager responsible for a team of five seniors and apprentices. Fast forward to 2012 and I became store manager. In 2013 I was given the opportunity to buy into the Chatswood store business and become a partner and two years later I became area manager for four stores owned by my franchisee. In 2017 I became a mum and have been able to work with Hairhouse in

varying roles to help with a work life balance being a working mum. My current title is salon manager.

WHAT ARE THE BENEFITS IN WORKING FOR SUCH A LARGE NETWORK?

Being able to grow into different roles such as the area manager of stores, which I wouldn’t be able to do within a single salon environment. Also, being able to travel overseas to places like the USA and Spain through Hairhouse’s partnership with brands like Matrix and Sexy Hair. In addition, working under a franchisor that offers support and guidance to grow the business and my career.

TELL US ABOUT THE EDUCATION PROGRAMS AT HAIRHOUSE?

Matrix, our salon partner, offers a range of courses for all skill levels. In addition, our online education is a great tool for my team to stay on top of current trends, products and information from the vast amount of items we stock, and we are there always able to give professional advice to our customers.

WHAT ARE SOME OF YOUR HIGHLIGHTS WHILE WORKING AT HAIRHOUSE?

Career progression, including buying into a store, becoming an Excellence Team member, the overseas experiences and being able to mentor and grow my team to their success.

DOES HAIRHOUSE HAVE ANY SUSTAINABILITY VALUES?

Yes, at Hairhouse we are part of the Sustainable Salon program. My store has been sustainable for over 12 months and our team loves that all the rubbish goes to good use when recycled. Personally, being a mum of two, it’s great to know we are doing our part for the environment.

WHAT WOULD YOU SAY TO SOMEONE WHO IS THINKING ABOUT STARTING THEIR HAIR JOURNEY AT HAIRHOUSE? Hairhouse can take you as far as you want to grow in your career, from working on the floor in salon, retail, or body piercing, right up to owning your own store or working at head office. The opportunities and pathways are endless and are yours for the taking!

EMMA WILSON

TELL US ABOUT YOUR HAIRHOUSE CAREER JOURNEY?

I started at Hairhouse when I was 16 as a salon assistant and hair and beauty advisor. Once I had finished school, I started my apprenticeship when I was 18 and qualified in October last year. I have been working in the salon full time since.

WHAT DO YOU THINK SETS HAIRHOUSE APART FROM OTHER EMPLOYERS, SALONS AND STORES?

The training we always have access to, from retail brand training to technical skills at the L’Oréal Academy. Also, the versatility of hours – if you want to work part time or full time you can work as many or as few hours as you like, giving a great work life balance.

WHAT ARE THE BENEFITS IN WORKING FOR SUCH A LARGE NETWORK?

Access to education, the huge amount of retail products, a fullservice salon to cater to my clients and being able to learn other skills like body piercing or leadership and management.

TELL US ABOUT THE EDUCATION PROGRAMS AT HAIRHOUSE?

There are so many opportunities for future education. One of the newest is the Hairhouse Fast Track Apprentice Program. This was created by Hairhouse in collaboration with Matrix to give our apprentices a boost. It’s great to see the apprentices coming back after their classes all excited to show what they have learned. This program is exclusive to our apprentices at Hairhouse.

HOW HAVE HAIRHOUSE TRAINING PROGRAMS BENEFITED YOUR CAREER?

Throughout my apprenticeship I was always lucky as Hairhouse is a full-service salon. From balayage, to sets, men’s cuts and vivid colours - we do everything! I noticed a lot of girls at my trade school would work in a lot of colour specialist salons so they struggled when it came to completing all units because they didn’t have access to that training in their salon. My confidence was able to grow and so were my skills. Lastly being educated in so many different brands is definitely something you don’t get at a smaller salon.

WHAT ARE SOME OF YOUR HIGHLIGHTS WHILE WORKING AT HAIRHOUSE?

Some of my highlights are winning apprentice of the year in 2020, being part of campaigns, conferences and photoshoots, and I was also able to join the Excellence Team and become a Hairhouse influencer, which gave me the opportunity to create content to educate employees on certain products. Being flown to Sydney to work on the INSTYLE photo shoot was definitely my biggest highlight!

WHO DO YOU LOOK UP TO OR SEE AS A MENTOR IN THE HAIRHOUSE GROUP?

I look up to all the girls I work with and my franchisees Chris and Marie! They are all such talented hairdressers. I especially look up to my store manager Courtney who has helped me grow as a stylist in every single way. When starting my apprenticeship with Hairhouse I also did a lot of one on one work with Astin, our Salon Artistic & Education Manager, and she gave me so much confidence and knowledge.

For more information visit www.hairhouse.com.au/join-the-team

SALON TRENDS

BEAUTIFUL

Blush

Your Design Style: soft, chic & pretty with loads of blush

Get the perfect feminine look for your salon with blush. Add natural textures and metallic touches for contrast. Your salon will be a beautiful haven of femininity and an instant Instagram hit!

Mix it up! Tips for pairing a wash lounge Tie your palette together with Stone or Sand for a lighter, warmer vibe. Choose Tan or Textured Black for a contrasting tone that adds depth and ties the look together.

BROW TRIBE @_browtribe_

Add feel good flowers

Add a feminine touch with a mix of neutral pampas and dried flowers, complemented by peachy pinks or burgundy for a romantic vibe.

BLUSH FURNITURE FAVOURITES from Comfortel Salon Furniture www.comfortel.com.au

1. PEBBLE Salon Mirror in Beige

2. SALON STOOL BLUSH with Black or Aluminum Base

3. ROSIE Salon Chair

4. POPPY Salon Chair

5. Curved bench in Cream Pink

6. AMARA BLUSH Waiting Sofa

7. MARTINI Reception Desk

Blush + Sand (Comfortel Club Sand)

Blush + Tan ARA Hair @ara.hair

Sustainability Feature

THE PEOPLE PILLAR

SUSTAINABILITY IS DRIVEN BY THREE PILLARS: PEOPLE, PLANET AND PROFIT AND, IN THE PEOPLE PILLAR, THERE’S A MYRIAD OF WAYS YOU CAN HELP SERVE YOUR COMMUNITY, WITH SUSTAINABLE SALONS.

Sustainable Salons continues to drive sustainability, philanthropy and community-minded initiatives in the salon industry, winning awards for their endeavours and utilising salon super powers to truly do good and help the world. While the program focuses on three pillars of people, planet and profit to pioneer in this space, today we’re focusing on you – the people – and how you can create an impact for your local community through their work and initiatives.

A simple way to make an impact is with ponytail donations, and Sustainable Salons is the world’s number one donor of ponytails for charitable wigs. It necessitates 20 ponytails to make just one wig, and Sustainable Salons does significant work in educating the salon community and consumers on the shortage of ponytails for charitable wigs, as well as the donation process. Sustainable Salons also provides their members with the resources and training needed to assist ponytail donors with their cuts, to suit the very specific criteria that ensures hair is eligible for this process.

Since 2015, the organisation has collected 222,000 ponytails to be made into wigs for people suffering from medically-induced hair-loss conditions. Ponytails are collected from Sustainable Salons members or sent directly to Sustainable Salons in the mail. They have to fit a strict criteria in condition, length

and processing, to then be further sorted and graded by the organisation’s depot team. The ponytails are donated to charities such as AAAF and Variety the Children’s Charity, or independent wigmakers, to be woven into charitable wigs or sold by charities to help fund other life-changing programs.

“We have been connected with Sustainable Salons over the past five years,” shared Deanna and Gary Beattie, owners of New Zealand’s Freedom Wigs, which they became involved with decades ago to help their own daughter, who was struggling with alopecia. “Freedom Wigs is committed to working with likeminded organisations, those that are ethical and want to give back to the communities that need them. Sustainable Salons most certainly fits this description. It’s a wonderful partnership.”

Additionally, the organisation does their part to stop food waste by partnering with OzHarvest and KiwiHarvest. Sustainable Salons donates the proceeds from the sale of metal and paper materials to these charities to help provide meals for people in need. Sustainable Salons collects hundreds of thousands of kilograms of metal and paper from salon members and sells these valuable materials to recyclers, in order to donate 100 per cent of proceeds from these sales to these important philanthropic institutions.

These funds are vital, as just $1 can provide between two to three meals between the organisations. This means that one head of foils is about enough for a quarter of a meal, and one bale is enough to feed 200 people. To date, the organisation has donated over 255,840 meals to OzHarvest and KiwiHarvest thanks to Sustainable Salons members.

Further investing in the community, Sustainable Salons supports people will disabilities, partnering with ‘for purpose’ organisations for materials and processing, to offer meaningful employment to those with disabilities and to conduct this necessary work.

50 per cent of Sustainable Salons’ depot workforce is made up of supported employees, and of seven total depots that the organisation has in Australia and New Zealand, Sustainable Salons has five partner depots where over 40 supported employees work on Sustainable Salons operations. These employees sort and process materials sent from Sustainable Salons members so that they are ready to be sent to Sustainable Salons’ recycling partners.

“I’ve made booms to help with oil spills, done multiple warehouse tasks including the ponytails sorting and separating materials, and I’ve even travelled with one of the drivers. I love all of the wonderful recycling that we’re actually doing in this job. I love doing everything, it’s all magic,” shared Jeff, a long-time supported employee with Sustainable Salons.

There are so many ways Sustainable Salons invests in people and helps salons help the planet in sustainability, philanthropy and more. Get involved with this revolutionary organisation, which paves the way in the salon space for the best possible causes. For more information visit www.sustainablesalons.org

SUSTAINABLE HAIR

SUSTAINABLE HAIR

KMS Conscious Style, Therma Shape and Moist Repair Cleansing Conditioner - 1300 135 722

M.E.T. Midwash Eco Hair Towel - www.methaircare.com

RESCUE MY HAIR Pollution Control Shampoo Bar and Hydrate Conditioner Bar www.my-haircare.com.au

NEUMA reNue Shampoo and Conditioner - www.neumabeauty.com

WETBRUSH Go Green Brush Collection - 02 9666 3611

ORI LAB Finishing Creme - www.nakhair.com.au

DAVINES Melu Hair Shield and Shampoo - www.davines.com

SUSTAINABLE HAIR

FABRIQ Build Shampoo, Conditioner and Mask - 03 9583 1575

AVEDA Nutriplenish Shampoo and Conditioner - 1800 292 069

R+CO Multitasking Styling Lotion in Zipper, Apple Cider Vinegar Conditioner in Lost Treasure and 3-in-1 Texturizing Shampoo + Conditioner + Styler in Labyrinth - www.roguebeauty.com.au

ZENZ Salt Water Spray in 15, Shampoo in 04 and Organic Oil Treatment in Sweet Mint 96 www.zenzorganic.com

SUSTAINABLE BEAUTY

Sustainable BEAUTY

BIOSSANCE 100% Squalane Oil, Squalane + Marine Algae Eye Cream and Squalane + 10% Lactic Acid Resurfacing Serum www.sephora.com.au

MUSQ Nourish Face Oil - www.musq.com.au

TROPICOLOGY Pure Avocado Face Oil - www.tropicology.com.au

YOUTH TO THE PEOPLE Adaptogen Deep Moisture Cream www.sephora.com.au

INIKA Eyeshadow Quad in Flowers and Sunset - www.inikaorganic.com

SUSTAINABLE BEAUTY

JURLIQUE Natural Wood & Rose Quartz Face Roller and Rare Rose Serum www.jurlique.com.au

KIT: Soap Slab - www.mecca.com.au

INIKA Hyaluronic Hydrating Complex, Natural Tanning Mist and Kakadu Plum Vitamin C Booster - www.inikaorganic.com

ENDOTA ORGANICS Deep Hydration Moisturizer, Breast Oil, Intimate Moisturizing Gel and Mineral Bronzing Powder in Sunset www.endotaspa.com.au

LOCCITANE Reset Nuit Huile-En Serum - au.loccitane.com

LIKE SILK

CREATED FROM AN INSATIABLE DESIRE TO FOREVER ELEVATE THE HAIRCARE AND STYLING ARENA, KERASILK CONTINUES TO BE THE CHOICE FOR TOP SALONS AND STYLISTS AROUND THE WORLD, WITH A NEW RELAUNCH, VEGAN FORMULAS AND AN INCREASING FOCUS ON SOME OF THE BRAND’S HERO PRODUCTS TAKING HOLD OF 2023.

With a 40 year history of innovation, Kerasilk was one of the original pioneers in silk in haircare, fusing it with hair’s building block – keratin – to strengthen every strand. Today, Kerasilk continues to build on its high-performance heritage to meet modern priorities and needs with its new range and rebrand, and the continued promise of hair as strong and as beautiful as silk.

The new Kerasilk range is certified climate neutral with an increased commitment to sustainability. Packaging redesigns, the introduction of vegan Silk+ Technology, a streamlined edit and, to the delight of their salon partners, a reduction in products required for the much-loved Kerasilk Keratin service, which is now also 100 per cent vegan, define the range.

All Kerasilk formulas are infused with vegan Silk+ Technology, which combines exclusive bioengineered Biomimetic Silk with high-potency ingredients that ensure each product achieves the strong, beautiful results you expect — hair that is noticeably more resilient, elastic, shiny and soft.

The new brand architecture encourages endless possibilities with a concise and perfectly complementary portfolio divided into four categories. The retail range comprises Specialists, Essentials and Styling, alongside a fourth Kerasilk Expert category, which includes the in-salon Kerasilk Keratin Smoothing Services.

Specialists include high-performance, multi-benefit heroes – think high potency masks, balms, oils, sprays and scalp care. Destined to be a best seller is the New Kerasilk Liquid Cuticle Filler, a heat activated spray that improves cuticle protection against thermal stressors by up to 93 per cent for healthy looking hair full of natural shine.

Essentials include shampoos and conditioners that address targeted needs such as lightweight hydration, strength,

control, volume and colour, finished with the signature Kerasilk fragrance.

Styling includes five multi-purpose products that create lasting yet touchable styles for every hair type. The MultiPurpose Hairspray will be a fast favourite for salons and clients alike. Its power is in the unique nozzle, which you can turn right for a fixing effect or left for hot tool styling. The new Flat Iron Spray protects against thermal and mechanical damage during hot tool straightening while accelerating this often time consuming process. This must-have delivers up to 95 per cent less hair breakage when used during heaty styling and up to 70 per cent more shine.

INSTYLE exclusively chatted with National Kerasilk Ambassadors Kirby Lago, Pélo By Lago, Jason Fassbender, Willomina and Amanda Magistro, Salon Alm, for insights into the new range.

INSTYLE: WHAT EXCITES YOU MOST ABOUT THE NEW KERASILK LAUNCH?

Kirby Lago: Kerasilk has always been my go-to high performance range. I was ecstatic to find out that the range I love was being upgraded to include incredible new technology that is 100 per cent vegan, sustainably sourced and climate neutral.

Kerasilk’s brand promise, ‘for hair as strong as it is beautiful’, is aligned with my belief that you can’t have beautiful hair without strong and healthy hair. I’m so excited for the new biomimetic silk technology and all other top shelf power ingredients that will help strengthen and repair.

Jason Fassbender: Environmental issues and sustainability are hot topics within any consumer industry these days. Being able to offer a completely vegan and sustainably sourced product to our guests is not only exciting, it’s a must in today’s climate. The use of Biomimetic Silk in place of an animal derived alternative really is the future of haircare. A vegan haircare

range that performs better than the traditional, who wouldn’t want it?

Amanda Magistro: I’m so excited to be one of the first to showcase the all new Kerasilk for Australia. Consisting of 26 products, there is a product for every hair type. The biggest game changer for me is the new formulation consisting of Biomimetic Silk, which is vegan. I believe this will set a new standard in haircare worldwide.

IN: HOW DOES THIS NEW KERASILK RANGE ALLOW YOU TO PRESCRIBE PRODUCTS BETTER AND MORE EASILY?

KL: The new Kerasilk range is divided into four categories. Essentials, which is made up of tailored shampoos and conditioners for a variety of hair types. Next is the Specialists range of targeted serums, balms and masks, which offer a product solution for any problem area. I love this range because it provides a texture and strength solution immediately to give all my clients their desired hair. Then of course there’s the Styling range, which is lightweight but super effective. I believe this is where styling products are headed because most clients don’t want their hair to feel like it has product in it. Lastly, there’s the Kerasilk Expert category, which includes

Kirby Lago

the professional products you need to complete the new Kerasilk Smoothing Service. This salon treatment offers brand new technology that will transform the texture of the hair for up to five months. New Kerasilk is a compact but powerful range of products offering targeted solutions for a variety of hair needs. This makes it super consumer friendly.

JF: The new Kerasilk system makes prescribing a regime for your guests as easy as 1,2,3. Select the appropriate cleanse and condition product from the Kerasilk Essentials range, address any concerns with the Kerasilk Specialist range, and recommend products that your client will need to achieve their dream finish at home from the Kerasilk Styling portfolio.

AM: Kerasilk’s new formulations and

packaging are more cohesive, which helps guide prescription for each service, hair type and condition. The range is also now visually categorised by three colours, soft pink, which is the Essentials range of shampoos and conditioners, soft blue being the Specialist range of high potency serums, masks and treatment products, and soft purple for Styling.

WHAT ARE YOUR TOP THREE GO TO PRODUCTS IN THE NEW KERASILK RANGE?

KL: I’m already head over heels for the new Kerasilk Liquid Cuticle Filler. It’s my essential product to create a great foundation in all hair types. Then, Kerasilk Anti-Dandruff Scalp Serum. It effectively removes all types of dandruff,

relieves an itchy and sensitive scalp and rebalances the scalp oils. It’s a super hero product for anyone with any scalp conditions. Finally, Kerasilk Volumizing Style Foam. I use this on every hair type! It’s such a great styling support for body and movement. It’s also impressive how strong yet lightweight it is.

JF: As a Stylist I need products that don’t weigh hair down and can be restyled on full day shoots. My go-to combination is to first prep the hair with Kerasilk Liquid Cuticle Filler, which creates even porosity for the uptake of product and to strengthen weakened hair. Next, a double dose of Kerasilk Volumizing Style Foam for lightweight ‘va va voom’ that’s soft to touch. Finish with Kerasilk Multi-Purpose Hairspray to give me all day control on set.

AM: Kerasilk Multi-Purpose Hairspray is my go-to product whether I’m in salon or on an editorial shoot. The dual-function nozzle turns to one side to set the hair for a finished look and turns the other way for hot tool styling with heat protection up to 230 degrees. I love that it’s workable and re-workable.

Kerasilk Finishing Cream is my absolute favourite product in the range. It defines and refines your styling, smooths and polishes, and conceals split ends! A little bit goes a long way. I was blown away the first time I removed the lid and saw the amazing iridescent shine.

‘Texturized, defined and perfected’ is what the Kerasilk Texturizing Spray promises, and it delivers! I use this product almost every time I finish a beautiful blow dry, it allows me to shape and reshape the hair. It offers five times more body with a satin finish. It’s a game changer! You can also apply to towel dried hair before blow drying for added texture and heat protection.

For more information visit www.kerasilk.com/en-au

Jason Fassbender

Amanda Magistro

THE EPRES EFFECT

EPRES LAUNCHED INTO THE AUSTRALIAN HAIRCARE MARKET AND IS ALREADY CEMENTING ITS GAME-CHANGING STATUS, PREDICATED ON AN INNOVATIVE IN-SALON SERVICE AND COMPLEMENTARY RETAIL OFFERING, WITH BOLD HAIR REPAIR TECHNOLOGY BEHIND IT.

An all-new salon stalwart has hit Australia, with the epres combination of insalon and retail technology taking over Aussie salons thanks to Dateline Imports. The bond building haircare innovation was created by renowned scientist Dr. Eric Pressly and is anchored by Bond Repair technology that fights breakage and frizz, while adding shine and strength to hair with consistent results.

This Bond Repair technology ideally caters to all hair types, repairing disulphide bonds that form the internal structure of the hair. These bonds are damaged daily through a range of chemical and environmental factors, and the patented molecular technology works to rebuild these bonds for softer, stronger results. Additionally, epres’ use of Biodiffusion™ technology continues to repair the hair even after its dry. It also allows for faster, deeper repair in just ten minutes.

Materially, these results can be achieved in-salon in one simple step that can be added to any in-salon professional chemical service, without affecting the pH level of the hair, development time of these services or the hair colouring process in any way. Salons can upcharge those services anywhere between 15 to 30 per cent, aiding the health of hair and ensuring extraordinary repair during colouring, lightening, straightening services and more, while also boosting salon profits. The quick, efficient use of this technology ensures more funds for salons without draining always crucial salon time.

All epres products are acid-free, as acid has a negative effect on chemically treated

hair that operates at a high pH level. epres' acid-free technology does not disturb the pH of any chemical service or affect the hair’s balance.

This in-salon innovation is paired with the epres Bond Repair Treatment for at-home use. The product is a highly concentrated spray-in treatment that, like it’s salon counterpart, actively re-bonds the hair’s internal structure without disturbing its ideal pH balance, while also elevating strength, softness, and repair. The product is built around liquid molecule technology that repairs each hair strand for hours after application, and ideally used as either a stand-alone treatment or to help maintain results from the epres

Professional Bond Repair in-salon service. Clients can use the epres Bond Repair Treatment one to two times per week for optimal results.

Sustainability and environmental consciousness are key to the epres brand DNA. The epres Bond Repair Treatment consists of four 100 per cent vegan, biodegradable ingredients. Clients don’t need to repurchase the entire kit when it runs out as epres offers Bond Repair Hair Treatment Concentrate Refills, which contains two 15ml epres treatment concentrates, through which clients can simply reuse their epres diffuser spray bottle each time. Moreover, clients can recycle their empty concentrate bottles, with glass specifically chosen as the packaging for its recyclability. Every time a refill is used, it keeps one large plastic spray bottle from eventually entering the waste stream.

Through its entire brand approach epres has a thoughtful focus on hair-repair science, delivering maximum results while always keeping the planet front of mind. The unique and effective formulas are acid free, QUAT free, vegan and cruelty free, phosphate free, gluten free, paraben free, phthalate free, preservative free, nut free, peg free, formaldehyde free, sulphate free, thiol free and fair trade.

Revolutionising hair repair in and out of the salon, epres has mastered the two-tiered solution to hair health, with the environment and efficiency also key in its brand approach. Discover this new technology to elevate both your clients’ hair health and your salon’s bottom line. For more information visit www.datelineimports.com.au

BENVOLEO – TOGETHER WE CARE

built under the ethos of saving water. The brand offers solid products that minimise water content in their formulas and require less water during rinsing with thanks to a new natural surfactant. The product fragrance is 100 per cent natural as well.

ENTER

Benvoleo has arrived, built from a growing global passion for sustainability, which informs the purchasing power of especially younger consumers, and is necessary in taking care of the planet as an ethical responsibility. The professional haircare brand is proudly made in Italy and is based on three main pillars of tradition and innovation, packaging with reduced environmental impact and democratic and transparent action.

The range achieves these pillars in its use of green chemistry, which is the design of chemical products and processes that reduce or eliminate the use or generation of hazardous substances, making them efficient, effective, safe and more environmentally friendly.

The use of hyperfermentation is core to the Benvoleo brand. The effective, twostep process has a reduced environmental impact to obtain extracts with enhanced efficacy. The brand is one of only three global brands that have the exclusive rights to this process and have for three years, and is the first hair care brand to use this clean technology, showcasing their continued commitment to technology and innovation. This works with local sourcing of world-exclusive, upcycled and plant-based active ingredients of Italian origin. Oak bark, vine sap, rice water and citrus fruits are all essential in this product cocktail.

Importantly, the range ensures its formulas are readily biodegradeable and

Packaging is another essential component in the fight for sustainability, and Benvoleo helps the environment by using recycled materials, reducing the number of components in the packaging, limiting secondary packaging to what is strictly necessary and reducing the weight of bottles to introduce less plastic into the environment.

The brand has implemented ZeroImpact Packaging, which fully offsets CO2 equivalent emissions through the purchase of carbon credits to finance forest protection and sustainable farming projects. It partners with initiatives such The Agrocortex Project and Parks For Climate, which champion these causes in global ecosystems. The brand ensures transparency and awareness for the consumer with these environmental facets clearly printed on the packaging.

The range is delineated into six specific categories, focusing on Daily, Glossy, Hydration, Recovery, Shot and Leave-In & Refresh subtitles. The hero Conscious Daily Shower & Shampoo Bar is anchored by hyperfermented oak bark, as a practical and sustainable tool that headlines the entire range.

The Glossy group of a Shampoo, Conditioner and Express Conditioner utilise citrus fruits to seal the cuticle for unparalleled natural shine.

A Hydration set of a Shampoo and Conditioner use these natural properties to imbue the hair with rice water and combat dryness.

The Recovery repairing Shampoo and Mask deeply aid damaged hair with the use of vine sap.

The Shot line offers a Hydration Shot, Recovery Shot and Thickness Shot, for

moisture, repair and volumising properties, respectively, which are built as unique boosters comprised of potent active ingredients to transform hair when combined with a conditioner or mask.

The Leave-In & Refresh line introduces a Detangling Leave-In treatment, Recovery Heat Guard and Perfect Again Mist, all of which are predicated on Nutri Care Oil for the ultimate finish.

These ranges can be combined into kits, with three Retail Kits that alamgamate these hair lines into focuses of Glossy, Hydration and Recovery, which pair the Conscious Daily Shower & Shampoo with complementary care products to suit those needs.

The brand extends to in-salon services, which also offer tailored solutions to cater to a versatile clientele. These services revolve around the concentrated boosters and their precious elixirs of active ingredients. The in-salon treatments are delineated into these Glossy, Hydration and Recovery focuses, for radiance, moisture and repair, while a Nutri Infusion treatment acts as an ultra-intensive service that combats dryness and provides deep nourishment to the hair.

Beyond the brand’s sustainable work in the salon and on the shelf in every aspect, they do their part as well to proudly educate in environmental matters. In cooperation with sustainability experts, Benvoleo has created a dedicated seminar to promote and support the culture of sustainability and to provide hairdressing customers with up-to-date knowledge on definitions, general terminology and sustainability in cosmetics, as well sustainable salon practices and more.

Benvoleo are delivering what your clients want and what the salon industry needs – sustainably minded, transparent, ecofriendly products that prioritise quality, care and the planet. With love, from Italy. For more information visit www.alfaparfmilanopro.com/au-en or call 03 9336 2088

IN 2023, CONSUMERS ARE PASSIONATE ABOUT BRANDS THAT HELP THE PLANET, AND COMPANIES HAVE TO DO THEIR PART TO CONTRIBUTE TO THE WORLD AT LARGE.

BENVOLEO, ALFAPARF MILANO’S ANSWER TO CLEAN, SUSTAINABLE, PROFESSIONAL HAIRCARE.

IN FULL COLOUR

MOROCCANOIL HAVE UNVEILED THEIR NEW PROFESSIONAL HAIR COLOUR RANGE, THE BRAND’S MOST IMPORTANT LAUNCH SINCE ITS ORIGINAL TREATMENT.

Introducing a new line of care-infused colour from Moroccanoil, catering to the professional salon’s colour needs from the world-renowned leader in argan oil-infused beauty. The Moroccanoil professional hair colour range is a complete portfolio of permanent and demi-permanent hair colour, as well as lighteners, all featuring the brand’s proprietary ProArginine + ArganID™ System for ultimate protection during the colouring process.

The new line is the brand’s biggest launch since their original Moroccanoil Treatment, continuing Moroccanoil’s commitment to innovation and professional hair, while extending their line of haircare, styling, and body products marketed to consumers in more than 80 countries globally.

Consumers and professionals can expect a full range of colour services that deliver vibrant, long-lasting hair colour with intense shine while maintaining the integrity of the hair, ensuring brand and salon loyalty through these innovations. The hero ProArginine + ArganID™ System is an amino acid that is naturally found in the hair and therefore easily accepted by it. ProArginine works as an alkalising agent that supports the colour process and ArganID™ seals and repairs the hair cuticle. The full range offers increased shine, scalp health and comfort and vibrant colour, in in-salon treatments and complementary retail products.

“The same spirit of innovation that the brand was built upon is at the heart of the new Moroccanoil Professional Hair Colour Collection. It’s an exciting time for us to enter the professional hair colour category, especially with colour being one of the most requested services and needs in the industry,” said Moroccanoil Vice President of Global Education, Robert Ham. “Salons and professionals have always been at the forefront of the brand, and we are thrilled to continue that relationship through hair colour. This is our continued commitment to them, with a truly fantastic product and tool.”

Along with the new colour range, the brand is debuting the Color Destination App, which is the information hub for the range, with inspirational and educational videos, education tools and more to aid with topics of application, colour theory and other important skills. This invaluable resource for colourists can be downloaded from the App Store or Google Play.

We spoke to awardwinning editorial stylist and Moroccanoil Ambassador Richi Grisillo of Acadèmie Salon to understand the all-new innovations.

“Salons and professionals have always been at the forefront of the brand, and we are thrilled to continue that relationship through hair colour. This is our continued commitment to them, with a truly fantastic product and tool.”

ROBERT HAM, MOROCCANOIL VICE PRESIDENT OF GLOBAL EDUCATION

Introducing Moroccanoil’s new innovative line of care-infused professional color for vibrant, long-lasting hair color with intense shine.

MOROCCANOIL THE BREAKTHROUGH SYSTEM

2023 marks a new era for Moroccanoil, the global leader in argan-oil infused beauty, welcoming its most significant launch since the original Moroccanoil Treatment. Enter Moroccanoil’s new innovative line of care-infused professional color, for vibrant, long-lasting hair color with intense shine.

The Moroccanoil Professional Haircolor Collection is a complete portfolio of permanent, demi-permanent hair color, and lighteners featuring the brand’s proprietary ProArginine + ArganID™ System, a breakthrough technology that delivers exceptional protection throughout the color process. Formulated with the same beloved Moroccanoil fragrance and argan oil benefits, true to the spirit of the brand, this collection is available exclusively at Haircare Group.

What is ProArginine?

An amino acid that is naturally found in the hair and therefore easily accepted by it, ProArginine works as an alkalizing agent that supports the color process, helping to restore the hair’s integrity.

What is ArganID™ ?

ArganID™ helps to repair and seal the cuticle by infusing the antioxidant and moisturising powers of argan oil deep into the cortex, leading to hair that holds hair color better, is more vibrant, with intense shine.

CARE-INFUSED HAIR COLOR

Moroccanoil Professional Haircolor Collection

Discover a complete range of care-infused hair color products featuring Moroccanoil’s proprietary ProArginine + ArganID™ System for exceptional protection throughout the color process.

64% increase in shine*

96% of clients experience overall scalp comfort**

56% more conditioned and manageable hair***

CLAY LIGHTENER

COLOR INFUSION

Customise any hair color to intensify, neutralize, or pastelise the results. The gel-based formula is available in 7 shades.

BLONDE VOYAGE

Easy-to-use Kaolin clay formula delivers precision application for all freehand techniques. Up to 8 levels of lift. Powered by our BondCare + ArganID™ System.

9+ weeks of salon-vibrant color****

POWDER LIGHTENER

BLONDE VOYAGE

High-performance, multi-purpose lightener delivers controlled and reliable lift of up to 9 levels. Powered by our BondCare + ArganID™ System.

Find out more about the full haircolor collection at Haircare Group

@moroccanoil_au

PERMANENT CREAM COLOR

COLOR RHAPSODY

Delivers up to 100% grey coverage that’s vibrant and true to tone. Leaves hair 72% more visibly shiny** for professional-level care that shows. Available in 68 shades, from rich naturals to vibrant fashion tones.

HIGH LIFT

COLOR RHAPSODY

Delivers up to 5 levels of lift on natural hair that is dark blonde, (levels 6) or lighter, in 5 shades from warm to cool.

DEMI-PERMANENT CREAM & GLOSS COLOR

COLOR CALYPSO

Achieve unbeatable shine, color clarity, and lasting vibrancy—in an easy-to-use, low-commitment cream or gloss formula. Available in 44 shades.

*Average shine achieved based on shade selection. **Based on color services performed on 45 clients. ***Average conditioning benefits achieved based on shade selection. ****Based on an average of 3 hair washes per week.

INSTYLE: WHAT IS YOUR FAVOURITE THING ABOUT THE NEW MOROCCANOIL COLOUR RANGE?

Richi Grisillo: I’m such a visual person, everything about Moroccanoil colour visually from the packaging to the end result on the hair is undeniably beautiful. The team at Acadèmie Salon are beyond excited to be working with the new range, which has injected new life into our business and culture at work.

IN: HOW WILL THE RANGE ELEVATE ARTISTRY?

RG: The launch of Moroccanoil Colour is the perfect extension of the Moroccanoil brand DNA – creating beautiful well-conditioned hair but now with a creative edge that allows professionals to create beautiful colour results. Being able to meet clients’ expectations and even exceed them with uncompromising colour results is integral to the success of my business as well as my reputation as a colourist. It’s a range that has been made with colourists in mind.

IN: WHAT WILL COLOURISTS APPRECIATE ABOUT IT?

RG: One of the most daunting tasks with getting to know a new colour range is understanding the fundamentals to navigate the basics when using a colour. Moroccanoil have kept the colourist in mind at every stage of creating the range, from a combined numbering and lettering system to having one of the best liquid Demi colours I’ve ever used for toning at the basin, which, let’s be honest, is the best money maker in salon, but also where colourists get to be artists and perfect their colours. I have very quickly fallen in love with every aspect of the Moroccanoil colour portfolio.

IN: WHAT WILL CLIENTS LOVE ABOUT IT?

RG: When I work with clients I love getting feedback in order to gauge if I need to make any changes. The indicator of a great colour for me is when clients come back for their second or third service and mention how many compliments they have received on their hair since their last visit. Also when, to touch, the hair maintains a noticeable softness that clients always mention as well.

IN: WHAT IS YOUR FAVOURITE TECHNOLOGY IN THE RANGE?

RG: The core of the collection is the proprietary ProArginine + ArganID™ System. ProArginine being an amino acid naturally occurring in the hair fibre which acts as an alkaliser to assist in the gentle colouring process. The ArganID™ helps to repair and seal the cuticle leaving the hair nourished and cared for while the hair is coloured, featuring positively charged particles ensuring even, uncompromising colour results.

IN: WHAT IS THE HERO PRODUCT IN THE RANGE?

RG: 10.24 and 10.3 mixed together is my hero shade combination in the Moroccanoil Color Calypso Demi Permanent. It is the most incredible shade that is warm and rich but maintaining a sophisticated vibrant blonde tone and the fact that it is available in both Liquid and Colour cream is a dream to work with.

IN: WHAT ARE YOUR FAVOURITE COLOUR TRENDS RIGHT NOW?

RG: Suitability! The trend that will never die but is what clients lust for is the best shade that will complement and enhance their complexion and elevate their hair to feel elevated. I adore a good copper and have started introducing barely there apricot to peach highs and lows that make coppers sing. As well as being a great accessory to enhance texture that has become a big trend in hair styling.

IN: WHAT DO YOU LOVE ABOUT WORKING WITH MOROCCANOIL?

RG: The fact that I get to be a part of the legacy brand that pioneered argan oil hair care is a dream. A brand that has always had a heart when it comes to sustainability from its inception as well as being PETA certified really resounds with my values as a person as well as a hairdresser. Also, who doesn’t love beautiful wearable hair? I’m so excited to see where I can help take the brand here in Australia. Watch this space and as the Moroccanoil family grows I look forward to the opportunities Moroccanoil can create for salons and their artists.

For more information visit www.thehaircaregroup.com/the-hub/ news/mo-colour-collection/

TRUE COLOURS COLLECTION

A multidimensional collection, combining soft and textured finishes, bold colours and empowering shades to represent the best of LuminArt: consciously and responsibly formulated, genuine hair colours.

Enriched with the finest ingredients and Australian Extracts, inspired by the unique & diverse palette of Australia’s natural landscapes.

WIDELY KNOWN AMONG THE INDUSTRY AS THE BENCHMARK IN SALON BUSINESS, KAO SALON ALLIANCE MBE 2023 WAS BACK BIGGER THAN EVER WITH A MASSIVE TURNOUT OF ALMOST 350 GUESTS CONNECTING ACROSS TWO DAYS OF BUSINESS AND CREATIVE, WRITES CAMERON PINE

WEEKENDER

Opened by Rita Marcon, General Manager KAO Australia, Rita made way for a very special few days of innovation and creativity at Sydney’s iconic Ivy Ballroom, thanking the KAO salon network for traveling far and wide to make the MBE weekender such a monumental event.

A line up of speakers to both inspire and build courage from the depths of each and everyone in the room, with lessons around being resilient no matter the challenge, taking the time to be physically more connected and strong, owning who you are and adapting to survive, were at the forefront.

Since the beginning of MBE, KAO have stuck 100 per cent to a core vision and continued to invest in their divisions and brands – with education remaining a focus covering all brands now from Goldwell, to KMS, Kerasilk, Oribe and Varis.

Amanda Stevens is one of Australia’s most in-demand speakers on sales, marketing, gender psychology, customer service and the future of consumers, but most importantly someone who has empathy for both the business leader and the consumer – taking us one step further and teaching us how to continually be curious and brave throughout our business and personal lives to make real change.

“People and purpose – that’s value of good business – everything in the room is connected by invisible magnetic threads and it’s our job to tun them from invisible to visible,” Amanda said.

“Moments of personalisation are perceived to have a higher value. It’s not a high-tech moment but a high touch moment, it’s the little things that get the purchase across the line – we should never make assumptions about our clients or why people buy,” she said.

Seamus Evans is a keynote speaker living with non-swearing Tourette Syndrome. After years on television’s quirkiest shows, Seamus explained how he, as a young man challenged with a disease, soon learnt to use it as his main advantage for being confident and showing vulnerability on television, explaining how he “turned a flaw into a superpower”.

Seamus’ message that really hit everyone suffering adversity in the room is that the greatest lows bring the greatest change – to help pull us outside of depression, rejection and that comfortable

space of defeat and back into something we are destined to do. Next up was a distinctly higher level of mindfulness than we often see in a conference environment, with three experts mastering methods behind wellbeing, mind and money.

Co-founder of Soma Byron Bay Ida Almasi, Money Expert and Financial Advisor Jess Brady and physical expert Caitlin Quinn formed a strong collaborative panel that sparked change among all guests.

As a Pilates and barre instructor and musical theatre performer, Caitlin hit the stage with a collective knowledge and profound level of purpose and mindfulness through physical activity, being a true advocate for the power of body movement and the importance of prioritising time to move our bodies if we want to be successful in life.

“Time is of the essence and when we get busy we think that we can’t exercise today, but I think with hairdressers, the biggest thing is the neck and shoulders and I’d say risks with RSI so stretching and moving when you wake up in the morning is about how you set the stage to be successful in your work,” she said.

Jess Brady has carved a niche through recognising access to quality financial advice was often by wealthy white men for wealthy white men but, as she says, “where is the advice for young people, people of colour and people of the LGBTQ+ community?

Angelo Seminara

Jason Fassbender

I continue to set new goals as I have helped more than $25,000 people feel better about money”.

Ida Almasi’s husband Peter Ostick’s business was soaring but his health was degrading. He had pneumonia twice in a year, then a seizure going across the Sydney Harbour Bridge to a meeting due to stress – and that’s how Soma Byron Bay was born.

“He woke up in the hospital and the doctor said ‘you’re 30, you’re super successful, if you keep going at this rate, you won’t make it to 40’. So he turned his life around, eventually sold his business, got into Buddhism and meditation, and through that we found our business partners and now the retreat is what it is today,” Ida said.

Craig Hollywood is the founder of Short Back and Sidewalks – a charity that has now become a nationwide phenomenon. In 2015, whilst sitting in a barbershop in Perth, Craig came up with the idea to offer free haircuts to people in need. It’s now grown into a national organisation that has positively impacted the lives of over 10,000 people.

“Every single time that I have a haircut I have a conversation with the person who cuts my hair, and I actually believe that they are the accidental counsellors of society. We literally put our head in your hands and tell your some of our deepest thoughts and feelings,” he said. “Everyone has an idea and if there’s one thing I can give you all today, is that ideas are one thing you really need to trust – trust your heart and trust your head.”

The Sunday night marked the party experience for all guests to unwind at the Establishment Hotel and revel in the 75th anniversary year celebrations of Goldwell. Guests were encouraged to wear sparkle and shine while participating in the 360 degree camera, photo wall opportunities and a live music performance with dancers and singers to bring the party atmosphere to the MBE program before leading into day two of the creative hairdressing presentations.

Showcasing some of the world’s best talent, including a closing show by none other than Angelo Seminara , it was an opportunity to truly celebrate hair and the DNA of each KAO salon brand in its entirety.

First up was Oribe’s Adam Livermore from New York City, who gave an insight into distinctively polished Oribe high fashion looks from the 90s to now and fashion weeks around the world, particularly Thom Browne in New York. Adam explained the difference in detail between salon and fashion and how a brand like Oribe bridges both salon luxury and the zeitgeist.

Ali Holmes and Piet Pantano brought those distinctively street KMS looks to the fore – drawing on a Double Rainbouu fashion show back in 2019 and some key iconic moments the brand has experienced through styling P.E Nation and across male and female style to provide that community relevance that only KMS knows how.

Kirby Lago, Amanda Magistro and Jason Fassbender then brought Kerasilk to life with beautiful classic hairdressing techniques. As ambassadors for the brand, the focus was on the performance of the range while rebuilding the strength of the hair and the versatility of the newly condensed range that features some of stylists’ most loved hero products.

Alannah Read then brought forward an inside into Goldwell’s most exciting colour launch for 2023 – new Topchic ZERO. Representing a zero-ammonia formula Alannah spoke of her synergy with the brand for its completely nasty free formula coupled with its high performance – not to mention its versatility when transitioning clients from other colours, all while being 98

per cent biodegradable. She showcased models with a clean colour philosophy of varying ages.

75 years of Goldwell was celebrated with none other than the legendary Shane Henning (Noddy’s on King) and Megan Evans (In Awe Salon) who sent creative colour and style from the decades down the catwalk, while also presenting futuristic new trends and techniques.

Angelo Seminara closed the weekend with a heart stopping finale. Angelo’s creative touch, calm creativity and open heart proves why he is a global favourite and a huge asset to the KAO team. His techniques are purely unique to him, such as teasing hair with sandpaper for creative effect.

“That’s why I love this industry, we can do such creative things with colour and make them really vibrant. Sometimes you end up with something you just design for you – we don’t just have to do hair for a commercial purpose. I was born into a salon but this is what I believe in,” he said.

Sitting down with Angelo over an exclusive brunch the next day was also an opportunity for some attendees to get up close and personal and gain an insight into the life and inspirations behind the most humble name in hair.

Proving that more is more, MBE mixed business brains and countless years of hard-earned experience with speakers known for their comedic yet deeply emotional experiences. Not only were MBE guests left better informed, they also left better equipped to approach their business with an infectious culture that celebrates their uniqueness against all adversity.

For 2023 it seems that success and the culture of profitable salons is in realising our boundaries, outsourcing things beyond our zone of competence and embracing a more authentic and sustainable level of achievement.

Culturally throughout the conference, the Albert Einstein quote never rang truer – ‘creativity is intelligence having fun’.

For more information visit www.kaosalondivision.com

Ali Holmes

Seamus Evans

BELIEVE IN WHAT HAIR CAN BE

POWERED BY SILK + TECHNOLOGY FOR STRONGER, MORE BEAUTIFUL HAIR.

KERASILK, built on 40 years of innovation, 100% vegan and enhanced by Biomimetic Silk, will make you believe in the transformative power of hair care.

WHERE WE BELONG

NAK HAIR AUSTRALIA DEBUTS THE WHERE WE BELONG CAMPAIGN, A VIVID INTRODUCTION TO THE WORLD OF THE BRAND.

Discover Where We Belong, the idyllic 2023 campaign from NAK Hair Australia, captured in the lush coastal surrounds of the Byron Bay hinterland. Set amongst rolling hills and blue skies that showcase the beauty of the Bandjalung Country, the campaign celebrates connection, nature and individuality, with authenticity and natural, nourished hair as a focus.

“Where We Belong is about that sense of freedom to be yourself, the opportunity to embrace your authenticity and the unique parts of you,” said Hannah Cash, Chief Marketing Officer, NAK Hair. “Creating those moments of

connection, being surrounded by likeminded people. Belonging with your community, and inviting you to belong with us.”

“The DNA of our brand has always been undone, natural, attainable beauty. This campaign was not about reconstructing or redesigning, it was about enhancing each individual’s hair, and celebrating their natural beauty,” added Robert Kovacs, Director of Education, NAK Hair. “We set out to create looks that the individual had the ability to recreate at home. We captured natural hair in natural light and it was beautiful.”

The bright and joyful campaign was inspired by the rich colours of the

Australian landscape and the brand acknowledges the past, present and future Traditional Custodians and Elders of the lands, and the Aboriginal and Torres Strait Islander people’s spirit, beauty and creativity that cultivates this beautiful land.

The campaign was created with an array of must-have NAK Hair Australia products. The Ultimate Potion Leave-In Styling Serum was used as an ideal allrounder, utilising the serum’s humidity resistant ingredients to hydrate hair, revive curls and control frizz, while also offering UV protection necessary in the natural environment.

Additionally, Done & Dusted was sprinkled onto the roots and tousled through hair to create long-lasting volume and weightless matte texture, as aided by key natural ingredients such as coconut oil, aloe vera and hydrolysed rice protein. The brand’s lightweight Volume Foam added shine, fluidity, movement and moisture, as well as volume, in a foam that delivers a firm hold but can be seamlessly brushed out. When paired with the Sheer Styling Glaze it creates a lighter hold.

The NAK Hair Dry Texture Spray is essential in enhancing natural body and volume, as evenly sprayed and tousled through the hair. The product created a soft, lived-in look ideal for the shoot aesthetic. Lastly, the Sea Salt Mist enhanced natural waves and curls for relaxed movement that personified beachy style.

Find inspiration in the beauty of hair, landscape and self, with Where We Belong.

For more information visit www.nakhair.com.au

Chief Marketing Officer: Hannah Cash

Production & Direction: NAK Hair

Marketing Team

Hair Director: Robert Kovacs

Photographer: Libby Willis

Photography Technical Director: Paul Castle

Videography: Ride Free Media

Make-Up Director & Artist: Penny Antuar

Make-Up Artists: Emma Chasity, Bec

James, Simmy Carr

Stylist: Sarah Birchley & Max Bell

Hair Team: Raymond Rozema, Rebecca

Fawcett, Corie Simperler, Amy Pearce

Talent: Annabella Donnola, Caitlin

Sanderson, Cassie Puruntatameri, Rachel

Waller, Sarah Özbaki, Paris Majeks, Ella

Binney, Pamela Anthony, Ruby Hunter, Mikko, Nyapal, Siánie Aitken

NEW METAL DETOX

In 2021 L’Oréal Professionnel debuted the game changing Metal Detox, which guarantees colour results, helps prevent breakage and provides covetable shine, while being compatible with all colour and lightening brands. The patented technology revolutionised the industry with the ability to neutralise metals inside the hair fibre and now the brand is back with the latest innovation in the Metal Detox range. Introducing the all-new Metal Detox Serum-In-Oil.

Metal inside the fibre of hair creates a risk of breakage and impacts clients’ colour quality, a global concern caused by the quality of water depending on where the client lives. Metal Detox acts to combat and protect hair from the danger of everyday metal and the damage it creates in the client’s hair.

Metal Detox Serum-In-Oil works as an an anti-deposit leave-in shield. The latest innovation from L’Oréal Professionnel is the only oil powered with Glicoamine, which shields the hair fibre against metal particle deposits. Metal Detox Serum-InOil works to create three times stronger hair and long-lasting colour.

Serum-In-Oil technology utilises the concentration of a serum plus the power of an oil with Glicoamine to strengthen hair

fibres from the inside out. This provides high shine and long-lasting discipline. Metal Detox Serum-In-Oil is fast absorbing and allows for texture without weighing down the client’s hair and, best of all, without the greasiness that can be associated with oils in the hair.

With more than 200 tests, Metal Detox Serum-In-Oil has been approved by three co-innovation professionals in the hair industry across the globe - Charlotte Catherin in France, Sebastian Langman in the USA and Washington Nunnes in Brazil.

Charlotte Catherin outlines that the main benefits when using the oil are that it instantly seals cuticles, feels like it penetrates the fibre and heals from within while helping faster recovery services. Additionally, she found Metal Detox Serum-In-Oil provides extreme shine, works with fine to coarse hair and her clients were obsessed with the scent.

Sebastian Langman found the oil left clients’ hair soft and bouncy even after extreme lightening without weighing down the hair, including even baby hair. Serum-In-Oil added true natural healthy shine to their clients’ hair, also helping with better colour placements.

Washington Nunne said the hair literally absorbs the product and that it makes hair feel more dense without added heaviness,

with results that left clients’ hair brighter and more colourful. Before styling the hair, a little amount ensures an even discipline through the ends that counteracts dryness and leaves the addictive fragrance around for a while.

Tried, tested and approved by 12 L’Oréal Professionnel Pros in a qualitative study, the pros found that the oil is a new sensorial experience with a honey-like texture that liquefies when kneaded and is not too thick or too light, but a perfect in-between, like a nutritive and potent cocktail for the hair.

Versatile and fast-absorbing, the pros also determined that the oil smooths wet hair and offers elevated beauty with immediate penetration on dry hair as well. Finally, the pros lauded the instant fibre transformation with absolute shine, luminous results and a silky-to-touch feel, with a coating effect that creates a thicker hair appearance.

Metal Detox is a disruptor to the hair industry and service sphere, prioritising quality, colour, and sustainability, becoming essential in salon and at home. Discover the innovation for yourselves and your clients with the all-new game changer in the Metal Detox range. For more information visit www.lorealprofessionnel.com.au

L’ORÉAL PROFESSIONNEL HAVE UNVEILED THEIR NEW METAL DETOX SERUM-IN-OIL, THE NEXT PHASE OF THE REVOLUTIONARY METAL DETOX RANGE.

THE SALON OF THE FUTURE

THE INSTYLE AND STYLEICONS ROUND TABLE BROUGHT TOGETHER SOME TRUE INNOVATORS TO DISCUSS STRATEGIES AND IDEAS CRUCIAL TO BOTH THEIR SUCCESS AND FUTURE OF OUR INDUSTRY. FOR THIS INSTALMENT OF LEADING INSIGHT WE HIT GEMELLI ITALIAN ON BRISBANE’S JAMES STREET WITH SALON OWNERS FROM NEAR AND FAR SHARING THEIR INVALUABLE PERSPECTIVES ON THE FUTURE, WRITES CAMERON PINE.

Brendon Mann from Epic Hair, Chris Hunter from Willomina, Alannah Read from Ella&Jade and Kristian Tognini from Togninis and Hey Hair sat and shared ideas testament to their success, while discussing some concepts and ideas that show how technology has helped to change their business for the better.

With Shortcuts Software as the supporting partner, a software company truly committed to the future of salon business, all conversations were welcome regardless of brand with one main aim of sharing ideas and improving the overall position of our industry as a whole.

Zing Coaching Founder Lisa Conway helped to facilitate conversations around key pillars of sustainability in business, integrating new technology, social conscience, adapting to changing needs, growth strategies as well as consultation and client service. From discussing how payments are changing in other industries to how we can follow new ways of doing things to leading the charge with our own home-grown ideas, round table uncovers all.

STAFF AND FUTURE SUSTAINABILITY

“I guess my main kind of driver is creating a salon experience that clients have never seen before, so we position that as an anti-salon experience,” Alannah Read

“We opened a new salon during COVID as well but have been fortunate that we have as a lot of suburban clientele and are supported by an education company. So we thought, how do we bring that flagship salon feel to the suburbs, with great training,

great people, and offer that type of service in the suburbs? So far, it’s working really, really well with Hey Hair,” Kristian Tognini

“That’s what’s happening in Sydney, like people outside of traditional Eastern Suburbs client are going out of their way to find the salon they want. I love doing hair and all I ever wanted was to create a place where people want to be,” Chris Hunter

“Before COVID clients would go to the city salons but now they want that standard in the suburbs so salons have had to adapt their offering,” Cameron

Pine

“We have salons in suburban areas where we have seen significant growth. We have 15 salons in Brisbane and the Gold Coast and with 170 hairdressers through COVID our training and setting up an Academy has been paramount,” Brendon Mann

“It’s really interesting, I live an hour away from my salon and where we are, there’s no similar high-end salon. So there’s like the idea that you consider maybe doing something in Avalon, but it’s our staff that really make our salon,” Chris Hunter

“We made a big change at the start of COVID, and it’s something that’s sort of saved us. We changed our apprentice training to be in-house ourselves. So pre-COVID, our apprentices went to

“Obviously, demand went up on Saturday, so we just looked at a surge pricing like Uber does.”

BRENDON MANN

a TAFE like everyone else but I realised the only way to do fast and efficient training is to do it in-house in real hairdressing situations. So for example our cutting course is a 26 day Pivot Point course where we have trainers come in to fast-track their cutting training. A lot of people have cut back their apprentices, which is the wrong choice at this time. The government paid us for half their wages in the first year and it’s a sure investment into the future,” Brendon Mann

“We can’t find staff at the salon level we need to be at. I mean, I’ve got 15 staff, so the fact that almost half of them are apprentices proves we can’t find senior staff. So I’ve called on one of my seniors to train them in house,” Alannah Read

“I think we hired five mature age apprentices in the period since COVID. We are finding the same thing, but the mature apprentices have the right work ethic, they know what they want to do, they’re passionate and they understand because they’ve been in a work environment for life lessons,” Kristian Tognini

“It’s important now as salon owners to create more pathways. For example if someone in our team wants to open a salon with us we’ve refined our business so it’s systemised. So for us futurising our business during COVID was very important and this even came down to not calling the new salon Togninis to make our business more adaptable and easier for someone else to come on board and grow with us,” Kristian

Tognini

“There has been a really strong shift. It was the reset our industry needed to have. It needed to crash and burn,” Lisa Conway

“We can’t say staff. We say team members. That’s the first major shift. I just wanted to provide a place that people wanted to work in,” Chris Hunter

“Whether you’re the new kid on the block or the cool kid at the time culturally you’re responsible for that, so you have to acknowledge that success comes from what is working at the

what happens in a salon. So someone will come in for their first visit. All the chats need to continually be a chat for the job – a consistent process,” Brendon Mann

“We email regularly and straight after the visit about the experience. For example, even their shampoo should be finished in seven weeks so at six weeks we communicate with them in between with an incentive to purchase and then they just go online and purchase or begin a purchase and pick it up in store on their next visit. So we are still offering the opportunity to purchase and to have that touch point. Around 60 per cent of people we contact get product with us,” Kristian Tognini

“You have to see the value that you provide and into the future. You look at everything that can be digitalised, across the board your craft becomes more valuable, your creativity becomes valuable because it can’t be digitalised. So, if I’m looking at leadership styles, I’m thinking in the future, creativity and adaptability becomes the best skill that you can have in leadership. I had a beauty appointment the other day. The beauty industry is much better at recommending and upselling than hair,” Lisa Conway

“I think the most potential is where our clients are having a conversation as well. In both of my salons we’ve got beautiful waiting areas. So, all of that consultation is done there before you even get them in front of the mirror. They get a choice of a croissant or cheese board and then after about five or ten minutes the stylist comes over, they’re already dropped into the space. Then it’s a conversation about ‘what are you using in your hair?

How is your hair feeling?’ We have that consultation in the lounge before they even move to the chair. Talking to someone to a mirror is just not as personal,” Alannah Read

“When a client is checking out, the biggest barrier for them is actually handing over the cash. So how do you improve that checking out process, like a cashless checkout. Whatever amount it is, it is less likely to be a barrier if you save on file their details so the last memory is seeing themselves in the mirror, looking amazing and then walking out the door. If you don’t see the transaction it’s out of sight, out of mind,” Kristian Tognini

“You can control what happens after the service through technology, and obviously use this software to increase the volume of conversations. You’re also eliminating that in between salon time for them to decide to go to another stylist or to decide to go somewhere else because you’re enhancing their experience when they’re there,” Cameron Pine

moment, but at some point your priorities may change, your staff may change and all of the sudden your culture changes as well, so you have to be willing to embrace that at some point another salon will be the cool kid, nobody is immune to it and it will always be a reflection of where your focus lies, whether on yourself or your staff,” Cameron Pine

“When looking at recruitment it’s important to look at all levels of recruitment. The successful salons that are still growing are looking at every single different way to recruit people,” Brendon Mann

CONSULTATION

“I think consultation is so important. It’s where you tell the story a bit. I have been to a few PTs and they tell you everything you need to do, they tell you the exercise you need to do when you go home and what food to eat. Then after a few visits, or a few months of seeing this PT, they stop telling you what you need to do at home, it’s the same for hairdressing and it should never stop. It’s exactly

“The other factor in our industry is technology has been a bit behind compared to other industries. So it’s only just recently that software has been able to connect the eftpos machine or software has been able to store the credit card for example. Remember seven years ago? I’ve been in the industry for 13 years, seven years

“Our service is the most important thing and technology is a way to better communicate our value. Everything is going up and my hairdressers don’t want to work for $28 an hour anymore.”

ALANNAH READ

Chris Hunter

ago, I remember going to a coffee shop and paying obviously with the credit card number, their computer system links straight to their eftpos machine but we haven’t utilised all these features as quickly as many businesses,” Brendon Mann

“It’s one of the biggest processes to get right - even take an iPad over to the chair and the relevant technology wasn’t where say hospitality has been to this point. There are simple things that technology can help with the experience. Having a better conversation with the client so when they do come in, they’re excited for a new service that you’re offering or excited to try a new product is all part of the experience,” Kristian

Tognini

TECHNOLOGY AND CHARGES

“Can I ask if there is any particular technology anyone has experienced or something that happened that you feel is really quite game changing?” Cameron

Pine

“Technology is key. We store everyone’s credit card details on file at the moment and it’s been really good. We have fewer no shows. People sit down in front of the mirror, have their service, then they get a little code on their phone. We’re taking it one step further and going to start taking deposits. So what does it look like? We’re still trying to figure it out, but what we’re hoping for these people is to obviously spend money before they come in, have their service and then because the service could be expanded it’s a bigger amount of money that we’re spending on retail or treatments at a different time. We are really harnessing the technology as well because the technology in our industry is so new. You would imagine that the tech guys are going to come to us with a whole bunch of new stuff for us to be able to harness that and really build out this stuff so that’s exciting,” Chris Hunter

“As long as your service is good from start to finish from the booking, from how they’re treated inside the salon from the actual service they have done, and then after the after sale service, then it’s fine charging the prices that you should be charging. We do a price increase every year,” Brendon Mann

“Currently, we as a salon are still relatively new, we started our prices off quite low, because obviously I wanted to get a lot of people in the door, but we have increased everything really quickly to get to the luxury price point, that’s what our clients expect regardless of technology,” Chris Hunter

“Another change we made with our pricing strategy two years ago was that we heard in a lot of salons that their hairdressers weren’t wanting to work Saturdays, so they changed their working week from Monday to Friday. Obviously, demand went up on Saturday, so we just looked at a surge pricing like Uber does. Now on Sundays we added 5 per cent,” Brendon Mann

“Our service is the most important thing and technology is a way to better to communicate our value. Everything is going up and my hairdressers don’t want to work for $28 an hour anymore,” Alannah Read

“Whether it’s the salon service that we provide or the way that our teams or clients are booked in, I think it will be very different in 10 years. We have to elevate to understand things like scalp conditions or hair loss or what people are going through, whether it’s through trauma or whatever’s happening in their life or becoming a new part of their hairdressing experience, and I think it does come into our world in the salons, probably quicker than what we all realise as well,”

Kristian Tognini

GIVING BACK AND TEAM BENEFITS

“We widely communicate our fundraising with the domestic violence side of things, and we add $1 to every bill automatically to go towards domestic violence and its now part of our story and it works extremely well. We’re dominantly a female clientele but we also do have male clientele – they all appreciate it and our hairdressers appreciate it as well. I know our hairdressers have used the services that we donate money to, and I think we’ve

“When looking at recruitment it’s important to look at all levels of recruitment. The successful salons that are still growing are looking at every single different way to recruit people.”

BRENDON MANN

Alannah Read Brendon Mann

raised $320,000 since 2001,” Brendon Mann

“Our salon manager is a yoga teacher and holds classes for our staff twice a month. It’s only just started this year but everyone gets involved. It’s part of her contract so we pay her for this time also in addition for all of our team,” Chris Hunter

“We’ve just hired an occupational therapist to implement training modules for the apprentices. For example, their safety training is how to pick up a box over 20 kilos, and how to do normal things that I saw in safety training when I did retail,” Brendon Mann.

“We talk a lot about neutral wrists and to try and stay as straight as possible, it’s all part of the healthy salon environment,” Chris Hunter.

“I’m really excited. I really like seeing the young ones come through. I just think they have a completely different understanding to business, they don’t want to work 50 hours a week, they want balance and longevity,” Lisa Conway

“So there are so many different career paths that you can have now through Epic that we’ve been able to say ‘you can choose if you want to go on this journey when it comes to retail and carousels’, whatever it might be - a colour journey, a cutting

“We use tech as a way to bridge the clients and get them more familiar with our salon experience. Whatever they think about a traditional client model is completely wiped out,”

Alannah Read

“For us it was really important for clients to come in and have a seamless experience where they don’t need to pull their cards out of their pocket, they don’t need to tap, they just leave,”

Chris Hunter

“Look at the big mega stars and see how they’ve reinvented themselves and been relevant to the customer base. It’s the same in the salon - how do we reinvent ourselves?”

Kristian Tognini

“I think technology, communication and the words we use, the value we place in our staff, are all things we have spoken about

journey, more education or anything like that. So we’re trying to make it so anyone in our bigger organisation can be individuals as well through that. We’ve seen that that’s what’s changing when people are guest Uber drivers, they have their own individual companies and things like that, we’re seeing that change. I feel like that’s how it’s going to be over the next ten years. We need to harness this diversity against the wants and needs of our teams,” Brendon Mann

“It’s always been about the team that I legitimately care about, and I honestly care. I want everyone to have a bespoke working experience of Willomina. I want them to have a nice time and come to work and enjoy what they do, to get paid well and be able to do what they want to do on the weekends. Let’s be honest as well. If you’re not offering it they’ll want to go somewhere else,” Chris Hunter

today that really summarised our industry and that’s the reason behind round table and that’s the reason we love to come together on days like today and celebrate this with brands like Shortcuts. We talked growth strategies, sustainability and ways that inspire us to continue to make a difference to our industry,”

Cameron Pine

“There are still some people who don’t like to embrace technology but we have to adjust our system to work for them too. So we’ve tried some things like black Friday sales or special offers, and because of this offer we were really busy,”

Chris Hunter

“It’s really important to get real feedback post service within a quick timeframe so we can let the team members know and we can get on top of it straight away,” Kristian Tognini

“Having a better conversation with the client so when they do come in, they’re excited for a new service that you’re offering or excited to try a new product is all part of the experience.”

KRISTIAN TOGNINI

Kristian Tognini

Lisa Conway

Cameron Pine

NEUTRAL TONES

AmAndA ClAy SALON OWNER, INDULGE HAIR LOUNGE

I’m not really a fan of this look from the waist up but I do think the pants are a good style and complement her body shape well, I do love the colour and textures of the overall look though.

I love that this outfit is paired with a classic style boot with a thin heel. I can see the client is liking texture and movement in the hair and that she has tried to add some curls around the face. What I would recommend if the client was sitting in front of me would be to cut and style her hair with added layers concentrating around her face for some added movement if she would prefer not to style her hair on a daily basis. The best way to do this is some natural movement and body in the hair. For colour, I would want to keep it nice and simple, touching up the roots and adding minimal low lights and highlights with a nice glossy beige toner. I think this will complement the cut and finish off this style really nicely.

POLKA-DOT STRUT

Chelsie Brown OWNER & DIRECTOR, HAIRYTALES HAIR SALON

The gorgeous olive tone in her skin means she already rocks that blonde bombshell look so well, so I wouldn't go in with a complete makeover, just a more refined and elevated look for her hair colour. I'd bring that blonde right up to the root because her complexion can absolutely support that bright blonde look, then go through and clean it up to eliminate the brassy tones through the mid lengths and ends with a gentle basin balayage. For toner, we really need a bright creamy toner to complement our clean blonde, and one of my favourite combinations from the Redken EQ Shades is 10VV, 9AA and clear. For her cut, I would suggest a mid-length 'C Cut' with some soft face framing to really make those beautiful cheek bones and jawline stand out. Beach waves Sugar Spray from Pureology and Windblown Dry Texture Spray from Redken would be my top choices for styling products to give that soft texturised beach wave look, teamed with the ghd Curve Soft Curl Tong in the small barrel. I love the structure of the outfit, from the cut of the pants to the length of the jacket, teamed with the short top that just peeps through to really casualise the overall outfit. My style would definitely see me prefer a softer pattern, the bold print is not something you would usually see hanging in my wardrobe. The hat complements the overall outfit, and ties the look together, however, I would have loved to see it in black. I would absolutely add this to my closet in a nude or soft brown.

MICHAEL KELLY

HOW WOULD YOU DESCRIBE YOUR STYLE AESTHETIC?

Colour, texture and pattern rich with an endless amount of denim and way too many shoes and accessories!

HOW DO YOU START YOUR MORNINGS?

I have two little dapple sausage dog fur babies, Dylan and Freddie. So my mornings generally consist of me telling them how much I love them and followed closely by an overload of cuddles.

HOW DO YOU UNWIND AFTER A DAY AT WORK?

My favourite thing to do is grab my partner, Brayden and take a long walk to check in on how our days were. Brayden also works in a fast paced industry so we often don't find time through the days to stay across each other's lives, so the early evening walk and talk check in keeps us connected and resets our evening.

PICK YOUR POISON?

Scented candles, body fragrances or room sprays are my poison of late, I just can’t stop shopping at Mecca!

THREE DESERT ISLAND HAIR PRODUCTS/TOOLS?

O&M Detox Shampoo to keep the salt out of my hair, Oribe Moisture Control Shampoo to maintain wearable hydration and KEVIN.MURPHY Easy Rider, literally the one product I can't live without. A little through my hair means I can wet and forget and it allows beautiful formation to my natural texture!

WHAT CUT AND COLOUR ARE YOU LOVING RIGHT NOW?

Collar bone length lobs with internal texture, slight elongation through the front and some beautiful shape around her face, teamed with the perfect colour combo for her skin and lifestyle manageability.

FORECAST FOR A 2023 HAIR TREND?

HEALTHY HAIR, we are going to get so obsessed with the health of our hair. Supplementation will become the new norm!

FAVOURITE INSTAGRAM ACCOUNTS?

My newest IG passion is growing my Salon HER IG page@salonher_! I'm loving reconnecting with a new audience and showcasing my amazing team through socials!

A CAREER HIGHLIGHT?

Launching my first salon, Salon HER. The joy, the creativity, the growth moments of learning, its been everything and more that I could have asked for. I feel so proud!

WHAT PIECE OF CLOTHING OR ACCESSORY CAN YOU NOT LIVE WITHOUT?

Currently I have an (eternal) obsession with denim, double, triple, you name it - I’m obsessed!

A SONG THAT WILL GET YOU DANCING WITHOUT FAIL?

Embarrassingly an all-time oldie but a goodie is Usher's "YEAH"... can’t stop, won’t stop!

WILD AND FREE

BORN FROM THE PROFESSIONAL EXPERTISE OF TWO-TIME AUSTRALIAN HAIRDRESSER OF THE YEAR, FOUNDER OF THE OSCAR OSCAR SALON GROUP AND NOW PASSIONATE HEMP FARM OWNER, OSCAR CULLINAN HAS SPENT YEARS DEVELOPING A PRODUCT RANGE THAT HE’S CERTAIN CHANGES THE PERSPECTIVE FOR BOTH THE STYLIST AND CONSUMER, WRITES CAMERON PINE.

First launching in 2020 with two masks, specific to hair needing moisture or protein, WILDE by Oscar has now evolved into a completely luxurious haircare line from care to styling and all specifically developed for hair affected by our harsh Australian elements.

Boasting the highest quality and a list of fully organic ingredients targeting hair health with immediate results of silky, smooth shine, WILDE by Oscar is infused with the power of Hemp Seed Oil and other natural native ingredients such as Kakadu Plum, Wattle Seed, and Lemon Myrtle.

Free of nasties, and strong sustainability values from recycled paper boxes to the highest achievable recyclable level in bottles and caps for such a luxurious brand, Oscar prides himself on the range being derived of 85 per cent organic ingredients – with Hemp Seed Oil grown on his farm in Byron Bay one of the true heroes.

With sun and sea being two of the most significant culprits of hair damage in Australia, it was no doubt that when Oscar set out to create something all of his 16 salons would love, this was going to be a focus – to ensure the right ingredients that would truly combat these aggressors that other international brands may not.

“It wasn’t until I became the owner of a large stretch of land near Byron Bay in northern NSW that the puzzle began to fit into place. Taking ingredients from the farm and with the key ingredient, Hemp Seed, I began testing the elements. Once harvesting of the Hemp Seed Oil was perfected, other natural ingredients such as Kakadu Plum, Wattle Seed, and Lemon Myrtle were added to the mix,” Oscar said.

“Hemp Seed Oil has always been a fascination of mine due to its

unique properties and its potential benefits for hair health. When combined with other native ingredients, it has resulted in a truly luxurious and effective line of haircare products.”

Now joined by a Protein Revival Shampoo and Conditioner plus a Moisture Revival Shampoo and Conditioner and a new ‘Art Series’ collection of styling – the Wilde story has really taken shape, with a mission to take ‘botanical styling’ to new heights.

The ‘Art Series’ range features four products, including the Sea Salt + Hemp Seed Texturizing Tonic, UV + Thermal Protectant, Waratah Bloom + Hemp Seed Volumizing + Thickening Tonic, and the Waratah + Hemp Seed Shaping Clay. Each product is formulated with a unique blend of natural ingredients, including the proprietary Hemp Seed, Davidson Plum, Waratah, Sea Salt, and more, to enhance and nourish all hair types.

The Sea Salt + Hemp Seed Texturising Tonic is perfect for those who desire textured and layered hair – it invigorates hair’s natural form, leaving it looking full of life.

The UV + Thermal Protectant is an essential product for those who expose their hair to sun and heat styling tools. Formulated with Davidson Plum and Hemp Seed extract, as well as a thermal protectant that shields hair against harmful UV and extreme heat damage, it leaves hair feeling silky-smooth.

The Waratah Bloom + Hemp Seed Volumizing + Thickening Tonic is the perfect choice for those in need of a volume boost - this moisture-enhancing volumising tonic supports roots to boost the wearability of the hair, leaving it feeling thicker and healthier.

Finally, the Waratah + Hemp Seed Shaping Clay provides a strong hold, while offering great flexibility and a matte finish, giving style, definition, and texture to the hair. This shaping clay is perfect for all hair types, but works best on short to medium length hair and has already proved popular among guys seeking out cleaner botanical styling solutions.

What’s more, it’s all supported by one of the most successful salon owners in the country, who tried and tested everything himself over and over and with an eye for detail like no other. The packaging has become just as well recognised. It’s already loved by influencers and restocked by every single Oscar Oscar Salon – proving they’re a step ahead when it comes to the haircare and styling of the future. For more information visit www.wilde.hair

THE BIG APPLE

Stepping into New York Barbers means stepping back in time, in the best way. This classic old school barbershop offers a taste of modernity amidst the retro aesthetic and stalwart services that made barbering what is today.

“We are an old school barbershop with a modern fusion,” shared Dion Fallace of the Berwick space. “As the name suggests, the shop is New York themed throughout, and all imagery, colours, and finishes tie back to the old school, New York Barbershop theme. Our fit out is custom built and it is an amazing environment that our clients keep coming back to experience.”

The salon makes its mark with a combination of wall art and unique barber chairs, while the materials and colour choice of the tiling and barber stations also define the aesthetic. The large space caters to a wide-ranging demographic, with the salon described as “a barbershop for every man”. The predominantly male clientele extends from toddlers having their first ever haircut all the way to seniors.

The salon specialises in haircuts and beard trimming, with an eye on incoming trends including fades with some more length through the sides and top, as well as the recently reinvigorated mullet.

The barbershop has been recognised for its success and significance with accolades at the Australian Modern Barber Awards, two years in a row, where it was named the Barber Business of the Year, as well as awards for design and retail success amidst a host of platforms.

“Our salon stands out for its consistency in both the service and end result,” Dion said. “Customers can count on us to deliver a quality service every time. Our facilities are also state of the art and we have built a unique environment that clients enjoy spending time in.”

Go back to the classics, with New York Barbers.

WALK BOTH INTO MANHATTAN AND YESTERYEAR WITH THE CLASSIC STYLING OF NEW YORK BARBERS.

CLIPPED

THE LIMITED EDITION 5 STAR CORDLESS METAL SENIOR CLIPPER IS THE LATEST MULTI-FACETED, MUST-HAVE TOOL FROM WAHL.

Wahl have unveiled their most powerful cordless clipper yet, made to cut through thick textured hair with ease, as well as for precise close cutting and on-scalp fading.

The Limited Edition 5 Star Cordless Metal Senior Clipper features limitededition all-metal housing that provides a durable yet balanced feel, as well as a lever and on/off switch. It fits comfortably in the hand for all day use.

The clipper comes with high-carbon steel fade blades specifically created for strength and durability that are ideal for on-scalp fading, bulk removal and precision cutting. The clipper also has a metal adjustable blade lever with a cut length range of 0.5mm to 1.2mm that can be zero-gapped.

The clipper is equipped with Wahl’s most powerful cordless motor tailored for bulk removal of thick, textured, and

coarse hair. The rotary motor cuts at up to 6,700rpm with high stall torque, meaning it does not slow down when cutting through thick hair. A Smart LED Indicator displays the charge level and status through flashing, pulsing lights.

“The all-metal Cordless Senior is my latest addition to my tool kit and has quickly become my go-to clipper,” said Wahl Ambassador Heath Paton. “The power in this clipper is unmatched and stays powerful for the entire 80-minute run time. The precision fade blade makes on-scalp cutting or fading a breeze. I personally love the weight of this clipper. It’s slightly heavier but feels complementary to the torque on offer.”

“The all-metal casing completes the look. I love it and it looks awesome,” he continued. “A full powered industriallooking clipper that is a permanent fixture in my arsenal of clippers. It’s a must-have.”

Powered by Lithium-Ion technology, the clipper can be plugged in for continuous

cutting or placed in the weighted, spacesaving charge stand, included, to be charged over two hours.

The kit includes the Limited Edition Metal Senior Cordless Clipper with adjustable taper lever, charge stand, three premium guide combs, styling comb, blade guard, blade oil and cleaning brush, all with a one-year warranty.

The new best friend of all barbers, add the Limited Edition 5 Star Cordless Senior Metal Clipper to your kit today.

For more information visit au.wahl.com

THE WAHL FAMILY

TOOLS BRAND WAHL HAS UNVEILED THEIR WAHL AMBASSADOR TEAM, ANNOUNCING FIFTEEN TALENTED NAMES WHO WILL JOIN AN EXCLUSIVE 12-MONTH PROGRAM TO ELEVATE THEIR SKILLS AND CAREER.

Congratulations to the all-new members of the Wahl family! The lauded barber and hairdressing brand have introduced a 12-month Ambassador Program, welcoming passionate and loyal barbers and stylists as ambassadors.

The names were announced on March 1, kicking off a year-long certified membership to this exclusive program. The selected talents will now access information on new products prior to the general public, as well as receiving new products first and having the opportunity to partake in product testing.

The ambassador program sought skilled barbers to increase their inclusion in the Wahl family, and share their talent and connection with the brand in creative posts, videos and images on social media. The ambassadors were chosen as exclusive users of Wahl tools, by sharing a creative video with the tools, from unboxing content to hair tutorials and more. They will continue posting

dynamic social media content through the ambassadorship.

Top performing ambassadors will have the potential to spend a day with the Wahl Education Team, to gain unique education and insights. The ambassadors also have the potential to advance as a member of the Education Team. The whole team will benefit from the program as a networking experience, with the chance to form local and international connections to elevate their careers.

Additionally, the ambassadors will all receive a welcome pack of Wahl tools and up to $500 in vouchers to be spent on Wahl products throughout the membership year.

Congratulations to the team! Welcome Augusto Nagahiro, Rander Ferreira, Jake Hart, Stacy Fernandes, Angelo Nguyen, Rogan VanDyke, Laura Banford, Adam Sheehy, Chris Taulanga, Billy Gowers, Reece Crabtree, Jordan Donegan, Emma Hatzilias, Rodrigo Claudino Tworkoski and Enzo Thomas to the family!

For more information visit au.wahl.com

Adam Sheehy

Jake Hart

Angelo Nguyen

Emma Hatzilias

Augusto Nagahiro

Chris Taulanga

Billy Gowers

Enzo Thomas

Jordan Donegan

Rogan Van Dyke

Laura Banford Reece Crabtree

Rodrigo Claudino Tworkoski

Rander Ferreira

Stacy Fernandes

BARBER STARS

WELCOME THE LATEST FROM BABYLISSPRO WITH A MYRIAD OF SIGNIFICANT NEW TOOLS AND ITS FIRST EVER AUSTRALIAN AND NEW ZEALAND EDUCATION TEAM, FILLED WITH EIGHT BARBERING SUPERSTARS TO LEAD AND INSPIRE GROWTH IN THE BARBER INDUSTRY.

BaBylissPRO is pioneering in 2023, launching a host of dynamic must-have tools and congregating a team of barbering talents who best know how to wield them. A collection of clipper, trimmer and shaver launches, with the all-new Australian and New Zealand Education Team, will lead the next important phase for the brand.

The first dynamic launch comes in the form of the BaBylissPRO SnapFX Hair Clipper and Trimmer, with pivotal cordless power as facilitated by the brand’s patentpending, industry-first dual battery system. Barbers can easily snap in and snap out high-capacity battery cartridges while working, and expect peak strength, with high torque, brushless 6,800 RPM and 7,200 RPM motors built into the Clipper and Trimmer, respectively. The Clipper has a zero-gap adjustable DLC fade blade and the Trimmer boasts a DLC deep tooth, zero-gap adjustable 360° exposed T-blade for efficiency and precision. Both tools feature a clever LED ring light battery indicator, and all-metal housing with a knurled barbel grip.

In the brand’s luxe listings, the new gold BaBylissPRO Lo-PROFX High-Performance Low-Profile Clipper and Trimmer offer peak performance in classy style. Ergonomic designs and high-powered batteries with 2.5 and four hours of cordless runtime for each tool respectively, make all-day barbering easier. The Clipper utilises a durable zero-gap adjustable, gold titanium fade blade to create smooth fades, while the Trimmer has a low temperature, zero-gap adjustable, gold titanium deep-tooth 2.0mm T-blade for outlining and precision.

The brand is also launching UV Double and Single Foil Shavers. Featuring

innovative, patent-pending UVdisinfecting technology, the single version has a hypoallergenic black titanium foil, while its double counterpart has an offset double-foil system, with hypoallergenic black titanium foils and dual countercutting blades. Both tools have a new 10,000 RPM high-speed motor and a highcapacity lithium-ion battery with over 5.5 hours of runtime. The tools are housed in sleek metal with an ergonomic grip and have USB-C charging ports.

The new Education Team of eight prolific members will harness the power of these tools and the full BaBylissPRO arsenal to inspire the barbering community, and here’s your chance to meet the crew! Fraser Forsey is an award-winning global men’s haircare educator and the director and lead educator of Barber Temple, as well as a national educator for Tommy Gun’s Australia, with 18 years of experience to his name. Lino D’Adderio is a global educator for American Crew who has educated for over a decade, with a particular talent for old school style and shape. He also runs three barber spaces and styles major motion pictures including the recent Elvis film.

Fellow team member Lance Liufau is the owner of The Loft Barbershop, a national educator, a men’s hair magazine editor and a social media star. Kayne Thomas is also a noted influencer, with over 200,000 social media followers.

Kayne runs the Gold Coast space, Clipper Kayne, is a world travelling educator in his own right and specialises in fresh fades, hair art, and sharp edges. Jono Goodwin is an old and new school style pioneer, with training via the world famous Schorem barbers, through which he is now a Reuzel Scumbassador, as

well as a head barber at Tommy Gun’s Original Barbershop.

A trio of talents, Jonty Vailahi, Crisna Pheng and Jimmi Nguyen, all have experience as National Barber Temple educators, with specific focuses in hair art, afro hair, modern styles and so much more. This versatile team will combine their vast experience and immense skill to revolutionise men’s hair education.

The unparalleled education squad will educate throughout Australia and New Zealand with look and learn demonstrations, showcases for wholesale, salon and barbershop groups, ticketed education events and business and retail education, as driven by the latest trends.

More specifically, NANO look and learn education classes will deliver three-hour courses to larger groups, with a focus on presenting the capability, functionality and selling points of specified tools, as well as teaching barbering and styling techniques and more.

MICRO hands-on workshops will be tailored to the needs of each audience, in six-hour workshops broken down into segments of education, demonstration and then hands-on training. The sessions will cover the correct use of tools and tool maintenance, consultation, and customer experience, as well as cutting using techniques in modern and traditional barbering, as demonstrated on two live models. Attendees will be able to practice on a mannequin, with assistance from the educator.

Dive into the world of better barbering with BaBylissPRO, with the latest technology at your fingertips and the best in barbering leading the way. For more information visit www.datelineimports.com.au

We

INHAIR

THE LATEST SALON ARRIVALS

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MOROCCANOIL Dry Shampoo - 1300 437 436

MALIBU C Swim Spritz Crystals - 02 9666 3611

R+CO BLUE Daily Forecast Finishing Spray and Rose Water Wave Spray - www.roguebeauty.com.au

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SCREEN For Man Beard Shampoo and Beard & Hair Conditioner - 02 9666 3611

WELLA Ocean Spritz and Perfecting Setting - 02 9267 5500

MARIA NILA Invisidry Shampoo, True Soft Shampoo, True Soft Conditioner and Finishing Spray - www.districtbrands.com.au

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LOHY Nourish and Flourish Conditioner, Oomph Styling Gel, Chutzpah Volumising Foam and Drench and Quench Moisture Mask - www.yeshair.com.au

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HH SIMONSEN Dream Big Volume Shampoo and Conditioner 02 9666 3611

FULL CIRCLE LEADERSHIP

CIRCLES OF HAIR DEFIED THE INDUSTRY NORM OVER THE LAST FEW YEARS OF COVID CHALLENGES AND SYSTEMIC INDUSTRY CHANGE – BURGEONING BEYOND SIGNIFICANT INDUSTRY GROWTH AND RECOGNITION, ALL WHILE CREATING A BRAND THAT THE CIRCLES TEAM DON’T JUST WORK IN, BUT TAKE FULL OWNERSHIP OF. WE TALK TO OWNERS SHARLENE LEE AND JESS DEL BORELLO ABOUT HOW THEY CONTINUE TO FORGE AHEAD AS A FULL CIRCLE SALON BRAND, WRITES CAMERON PINE.

From one of the most impressive salon fit outs you’ve seen following the 2022 renovation of the Subiaco salon, to the best salon website in the megasphere of the online hair world and even onto the Circles merch you see just about everywhere, it’s hard not to be obsessed with this pink, fashion-driven and next generation salon brand - Circles of Hair.

A salon owner for over 30 years, the effervescent and always enthusiastic Sharlene Lee has built a successful business brand and culture through her creativity and insatiable drive for ongoing improvement. From humble beginnings and a salon veined in graffiti, to the pink polish and sophistication you see today, Sharlene’s ability to drive her staff to reach their own state of success has not only allowed the salon to grow a profitable second location within a year of opening but has gifted Circles the claim as the largest single-salon hairdressing teams in Australia, with a staff of over 30 stylists.

Salon owners Sharlene Lee and Jess Del Borello unveil more about an incomparable salon brand that has won business awards

across every major industry awards platform. Learn from this powerful duo, here.

INSTYLE: WHY DO YOU THINK YOUR SALON TEAM HAS BEEN SO CRUCIAL TO YOUR SUCCESS? HOW DO YOU CELEBRATE THIS WITH THEM INDIVIDUALLY AND COLLECTIVELY?

Sharlene Lee and Jess Del Borello: The team is our brand. First and foremost, they have helped us to develop and execute the vision for the business and they are all extremely talented stylists who know how to create beautiful hair designs that reflect the Circles standard. To celebrate this relationship individually, we have a very generous commission structure that we are happy to share with other salons to show just how much some of our staff take each week in commissions. Additionally, we invest in attending industry events together so we can network and learn about what is happening in the industry around the world.

IN: HOW HAVE YOU DIVERSIFIED INTO OTHER AREAS BEYOND JUST HAIR SERVICES TO HELP BUILD THE CIRCLES BRAND AND BUSINESS?

SL & JDB: We have diversified our business into new product development and are in the process of further diversifying into education. We believe that these two areas will help us to continue to grow the Circles brand and maintain our standard of business. Our new product development efforts are focused on creating unique haircare products that reflect our style aesthetic and enhance our overall brand experience. In addition, we are also working on developing an education program for stylists who want to learn more about our unique approach to hair design and business, and how you can attract great team members to your brand and retain them! We have multiple artists who we have invested in that are able to offer makeup services, and we just recently launched our new e-commerce website, which gives our clients ability to purchase online.

IN: HOW DO YOU OVERCOME SOME OF THE BIGGEST BUSINESS CHALLENGES YOU FACE?

SL & JDB: The biggest business challenge that we face is staying ahead of the curve and keeping our finger on the pulse of what is happening in the industry but also with the consumer. In order to overcome this challenge, we make it a point to attend as many events and stay up-to-date on the latest trends. Additionally, we are always looking for ways to improve our products and services so that we can offer our clients the best possible experience, and if that means stocking something new and really getting behind it, we do what it takes. We also discuss and brainstorm out every difficult situation we have together. Communication is the key to not only our relationship but also the relationship with our team.

IN: EXPLAIN SOME OF YOUR HOT TIPS TO BUILDING A BUSINESS THAT CAN GROW WELL BEYOND YOU AS A SALON OWNER?

SL & JDB: Firstly, stay true to your brand and vision when you first start, this will help you attract the right clients and build a strong foundation. Then, focus on quality over quantity. Next, build a team of experts that can help you build your brand.

IN: HOW HAS OPENING ANOTHER SALON CONTINUED TO BOOST THE BRAND’S RELEVANCE AND CUT-THROUGH?

SL & JDB: It has expanded our reach and allowed us to serve more clients but also given the opportunity to a young dynamic team to put their individual touch on our already strong brand. Additionally, it has helped us to improve our products and services so that we can offer an even better experience to a broader cross section of clients. One of the best things it has helped with is keeping the brand relevant, having young eyes and keeping up with the times that most salon owners fall behind in so many ways, but most of all taking risks that involve the both of us makes it super interesting and fun.

IN: WHAT HAVE YOU CHANGED IN BUSINESS IN THE LAST TWO YEARS SO YOU CAN CONTINUE TO GROW AT A RAPID RATE?

SL & JDB: In the last two years, we have focused on expanding our digital reach across all marketing platforms. In the last two years since COVID we have changed almost everything in terms of the running of the business. We changed the salon design with

a significant investment to keep up with the luxury experience, changed software and looked at how we could spend more money to improve what we offer when most businesses were cutting back.

IN: HOW DO YOU MAKE SURE TECHNOLOGY AND SOFTWARE IS HELPING YOU GROW?

SL & JDB: We always use the latest and most efficient tools and enhancements for the client and in-salon experience. Additionally, we make sure to train our team members on how to use these tools so that they can be as productive as possible. Some of the tools that have really been helping us are Slack as a communication platform, Cloutly for reviews and feedback and Zapier, which ties the platforms and tools together.

IN: WHAT ARE SOME OF THE INCENTIVES YOU PROVIDE TO YOUR SALON TEAM?

SL & JDB: We pride ourselves on performance-based bonuses and commission, free products and services and a focus on a supportive, inclusive and positive work environment so that our team members can feel good about coming to work every day to improve their skills and grow.

IN: HOW HAS CIRCLES ENGAGED THE COMMUNITY BEYOND THE SALON?

SL & JDB: We have partnered with local charities like Ronald McDonald house. We believe that it’s important to give back to the community that has supported us over the years. Our team members are always eager to volunteer their time and talents to help those in need. We have also donated multiple salon vouchers and product hampers to local charity events in which some of our staff have also attended.

IN: WHAT’S YOUR NEXT GOAL IN TERMS OF BUSINESS GROWTH?

SL & JDB: After just having finished renovations at the Subiaco salon we are now moving on to remodelling our Fitzgerald salon, which will allow us to serve our clients in an even more efficient and effective manner. Additionally, we are always looking to add new talents to our team so that we can continue to provide the highest level of service possible.

IN: WHAT SERVICES HAVE HAD THE BIGGEST INFLUENCE ON THE CIRCLES GROWTH?

SL & JDB: We always ensure our colour services and product offering is market leading. Our talented team of stylists can provide our clients with the latest trends and looks, which keeps them coming back for more, especially our colour transformations and colour corrections, using L’Oréal Professionnel technology. We plan to grow our newest Fitzgerald salon by extending and adding in ten more styling chairs. This will also mean we will employ new team members.

IN: DO YOU HAVE A VISION FOR THE CIRCLES BRAND BEYOND TODAY AND WILL YOU ENCOURAGE MORE HAIRDRESSERS TO PARTNER WITH YOU FROM A BUSINESS PERSPECTIVE?

SL & JDB: We are always looking for new opportunities to expand the Circles brand. We believe that our model of partnering internally is a great way to grow the business while still maintaining the high level of service and quality that our clients have come to expect from us. It’s all about finding the perfect partner, but it’s about the dollars too.

For more information visit www.circlesofhair.com.au

THE NEW SHAPE

BECOMING AN INSTITUTIONAL LEADER IN THE COSMETIC AND PLASTIC SURGERY INDUSTRY SINCE 2005, SHAPE CLINIC IN SYDNEY’S DARLINGHURST IS HIGHLY RECOGNISED WITHIN THE INDUSTRY AS AN INTERNATIONAL CENTRE OF EXCELLENCE – WITH A NEW FITOUT TO FURTHER ELEVATE ITS FLAWLESS REPUTATION, WRITES CAMERON PINE.

Founded by Dr Steven Liew, the completely refitted warehouse conversion has a bold new aesthetic makeover that better reflects Shape Clinic’s world-renowned reputation, adding even more space for both new innovations and existing services, compared to the previously outgrown location.

Dr Liew and his staff conduct regular training workshops in the very latest treatments and techniques to plastic surgeons and cosmetic practitioners from across the world, across surgical and nonsurgical mediums.

Internationally renowned for his world first techniques in facial enhancement, Dr Liew is also the first practitioner of choice for pharmaceutical companies such as Allergan and Galderma when launching new generation dermal fillers and advanced facial procedures onto the market in Australia and Asia.

When asked about the main drivers for such a pristine and on-trend new fitout, Dr Liew confirmed the importance of a

sensory feel in an aesthetic environment.

“It’s about elevating what is being offered to patients seeking aesthetic improvement. We want them to walk in feeling calm with their experience; yet safe. We have created an uplifting and bright energy, but also the feeling of a safe place,” he said. “It’s important for patients to receive an optimal treatment from start to finish, and a sensory feel.”

According to Dr Liew, this new environment not only helps maintain that global reputation of excellence but ensures they can continue to broadcast what they do worldwide, taking learning to the next level and ensuring presentation is always second to none.

The Interior architecture was designed by Paddington local architect, George Livissianis, taking from June 2021 for final completion in November 2022 from design to final conception.

Steven’s brief was for quiet and calming understated luxury - a space that feels contemporary, minimal, soft and soothing. It was important for the

space to instantly make you feel calm. This was achieved with a minimal colour palette of soft grey tones with a blue green undertone. The space is quite monotone, with grey textured fabrics, concrete floors, high gloss wall panelling and linen curtains, with grey as a base. It’s simple, elegant, and calming. The space has been sculpted with curves to intuitively flow from one area to the next. This adds a softness to the space, while imparting a futuristic essence.

The curves are also naturally calming and gentle. It’s a space that enhances the experience as you move from the entry level to the rooftop. There is an uplifting sense, the upper level is flooded with daylight, and it instantly has a greater sense of space, privacy and exclusivity.

It is a space that also reflects Dr Liew’s personality; highly astute, accomplished, functional, serene, and futuristic. A space that once you enter, it shuts the outside world out. Dr Liew sought to create a space that would house the growing clinic but also craft a sense of calmness and safety, while expressing the futuristic approach of his clinic’s practice, which is at the forefront and often the instigator of new cosmetic and plastics procedures in Australia.

“The upper level is flooded with daylight, creating a greater sense of space, privacy, and exclusivity. It’s about elevating what is being offered to patients seeking aesthetic improvement,” Dr Liew said.

From an educational perspective, Shape has created the Shape Creative Space to educate and collaborate with other aesthetic practitioners locally and around the world, with a state-of-the-art AV system that allows users to broadcast what they do to a global audience. Aesthetics Australia, the network of industry individuals, has now garnered almost 7,000 industry followers and continues to allow experts to come together and learn from the best.

It's this position of a global innovator that has led to the development of a series of world-first non-surgical procedures. Dr Liew sees himself as a creator of conversations, an innovator and a change agent, challenging the status quo with the uncomfortable notion that we can do things better.

Through the use of natural, light, a solid connection to the industry outside of its four walls, and a constant ethos of excellence, Shape welcomes the next decade of industry lead. For more information visit www.shapeclinic.com.au

LANEWAY

WE DELVE INTO THE LOOKS THAT CAPTURED THE SUMMER.

Festivals have become so much more than just about a great line up of performers. In recent years we can attribute some of the best fashion, makeup and hair looks from festivals with music fans going all out to create fashion forward looks you could see front row at a gig or strutting down the runway of fashion’s top brands. Thanks to Afterpay, we got a firsthand look inside Brisbane’s Laneway Festival to discover the looks on the scorcher of a day. Sun safety was top of mind with lots of hats and sunnies on display of festival goers, but not straying away from the fashion. Less was more when it came to attire, with fans dressing for the heat in crop tops, skirts, and bralettes.

Monochromatic looks were a fashion staple, with pops of colour in every direction, from bold cobalt blues to an array of hues of greens and pastel pink. Festival goers dressed to the nines and did their best to keep cool in the 35-degree summer heat.

Slicked-back buns and braids were the go-to hair looks for style, comfort and ease. We noticed some festival goers even added earrings to their braids for an added sophisticated edge you would expect to see on the runway at New York Fashion Week.

All in all, the day was filled with music, sun and memorable fashion looks to commemorate the summer of 2023 that we feel will carry us well into the next summer of fashion and beauty trends.

ALL IN THE FAMILY

A RECENT RE-DESIGN HERALDS THE LATEST ERA FOR FALLACHI HAIR, BUILDING ON ITS LONG LEGACY AND INTO A NEW ERA IN DESIGN, CULTURE AND CUSTOMER SERVICE.

Enter Fallachi Hair, a Victorian salon haven that’s been a stalwart of its community since it opened in 1996. A new re-design in 2021 anchored the salon aesthetic in modern minimalism, ushering in the next phase for the salon, while still staying ever rooted in its classic, familiar culture and ideals.

“Our approach was ‘less is more’,” shared Dion Fallace, about the understated design, which also has a natural and classy feel. “We drew inspiration from our digital branding, which features a light beige colour with black, so it’s definitely a light filled modern design with natural elements.”

This design features a hero wood screen panel at the entry of the salon, as well as a show-stopping basin area with floor to ceiling marble tiles.

The salon caters to a wide-spanning demographic of women of all ages, including clients who have been with the salon since it opened over 25 years ago. The salon specialises in both cut and colour work, with a current focus on trending lived in blondes, balayage, very bright blondes and copper colours, as well waves for styling and definition achieved through cuts and colours. The salon works with top-tier product brands such as Matrix, Redken and Pureology.

“Consistency in both the level of service and the end results we achieve for our clients sets our salon apart,” Dion said. “You can come to Fallachi Hair and know you’ll receive a high level of customer care each and every time, and our stylists are committed

to achieving the best possible results for our clients. Clients really appreciate the environment of the salon, especially after COVID, they are enjoying the interaction with people!”

Within this new phase for the salon since the renovation, the salon has been nominated as a finalist for the titles of Best Customer Care, State Salon Business of the Year in VIC and Best Salon Manager of the Year at the 2022 Australian Hair Industry Awards (AHIAs).

Famously established but still progressing and hitting exceeding heights, this is Fallachi Hair. For more information visit www.fallachihair.com.au

Discover Her The Salon, an Adelaidean space described as “minimalistic, luxury chic” by salon owner Teash Brogden, and which reflects her personality and approach to hair in every way, according to her clients and friends.

The space is anchored by specific hero design elements, complementing the overall personality and friendly vibe of the salon.

“My two feature walls speak to me, my builder and good friend custom designed them for me to put a touch of my personality in the salon, something that holds depth but true beauty,” Teash said. “Also my pendant lights are a favourite feature, they leave the salon glowing every night and everyone comments on them.”

Teash works with premier brands such as O&M, which she has chosen for over five years for its innovation, prioritisation of the skin and hair and true performance colour, as well as Redken for its shine, gloss, health benefits and major retail draw for all her clients.

Beyond the skilled team and top-tier products, as well as high quality services for a diverse demographic, it’s the salon’s innate sense of connection that ensures clients keep coming back.

“I think that my everyday low maintenance balayage is a true hero feature of the salon, as well as my ability to connect with anyone and everyone who walks in the door,” Teash said. “Her The Salon’s point of difference is how we make our clients feel. I’ve had so many people over the years tell me ‘there’s just something about you that makes me feel warm’. That is exactly what I have transformed Her The Salon into – a place that makes everyone and anyone feel safe, warm, heard and loved.

“I think we all know how important a good colour or a good cut is, but what the client walks away remembering is how you made them feel, and that would have to be my true specialty.”

Friendly, connected and quality across the board, that’s the Her The Salon way.

For more information follow @herthesalon

HER THE SALON EMBODIES ITS OWNER AND COMMUNITY IN ITS SERVICE, AESTHETIC AND COMMUNAL ENERGY.

Professional Imagery by Michael Paddick of MP Visuals

Drunk Elephant Protini Polypeptide Cream

The wait is over for the cult classic Drunk Elephant Protini Polypeptide Cream to hit shelves exclusively at Mecca. The highly coveted Protini moisturiser combines an unprecedented array and concentration of signal peptides, supportive amino acids, and pygmy waterlily for immediate improvement in the appearance of skin's tone, texture and firmness. Apply morning and night to clean, dry skin, for the vital dose of protein. www.mecca.com.au

iS CLINICAL Cleansing Complex Polish

A gentle, yet effective physical exfoliant that deeply cleanses the skin and pores without drying the skin barrier, the Cleansing Complex Polish contains biochemical exfoliation in the form of Salicylic Acid, alongside eco-friendly microparticles made from Cellulose and Jojoba, natural alternatives to microplastics. It’s designed for all skin types and is excellent for oily and blemishprone skin, giving the appearance of smaller pores, whilst smoothing and softening the skin. www.isclinical.com.au

Summer Fridays Skin Tint and Light Aura

Summer Fridays has launched the brand new lightweight skin tint that adds a touch of sheer colour providing a more even, healthy appearance while infusing skin with hydration. The product layers beautifully for sheer-to-light coverage with a natural finish in flexible shades. Light Aura is a multitasking eye cream for a brighter, firmer look. Powered by a super-potent vitamin C and peptide blend, it visibly brightens the entire eye area and supports skin's natural collagen production for a firmer, smoother appearance. The formula includes caffeine to help de-puff, allantoin and vitamin E to soothe, and natural optics to softly illuminate all skin tones. The eye-area is left hydrated, soothed and perfectly primed for makeup or concealer.

www.mecca.com.au

Beauty NEWS

KVD Beauty Good Apple Serum Foundation

The Good Apple Serum Foundation is a game-changing foundation, packed with ultra-concentrated Elastomer Pigments that promises to spread seamlessly over the skin, blur pores and deliver a maximumcoverage finish with a flawless blend. It’s infused with antioxidant-rich apple extract to nourish and quince leaf extract to minimise shine and keep skin looking fresh all-day. Available in 40 shades, the foundation is transfer-proof and made for all day wear, to make blemishes and discolouration disappear with this extreme long wear formula that stands up to sweat and humidity with every application. www.sephora.com.au

Benefit Fluff Up Brow Wax and POREfessional Range

Benefit’s Fluff Up Brow Wax is a clear, crunch-free and creamy flex-wax that creates fluffy, full and natural-looking brows. The specially developed bristle brush evenly deposits a thin layer of lightweight wax throughout the brows. The formula is buildable with a reworkable hold for versatile shaping before drying down clear with a natural-matte finish. The end look offers fluffy, feathered and texturised brows that last 12 hours. The POREfessional collection is designed to minimise, clear and smooth the look of pores with six ingredients and a multitasking tool. The new products include, Deep Retreat Mask, Tight ’N Toned Toning Foam, Good Cleanup Faom Cleanser, Get Unblocked Oil Cleanser, Speedy Smooth Pore Mask, Smooth Sip Mosturizer, and One Mask Wand Pore Care Cleansing Wand. www.myer.com.au

SABRE STARS

The Australia/New Zealand Sabre Haircare education team is pioneering growth in 2023 with the Sabre Haircare Education experience, educating an agenda that consists of commercial hair to red carpet looks, style, colour, cutting techniques, business, social media and marketing insights, barbering and more. The team is supported by new product initiatives and technology in brands such as JOICO, Hanz de Fuko, FUDGE and ACTYVA, which they utilise to reconnect, refresh and reinspire the Sabre Haircare community, with technical classes, fundamental programs and creative knowledge.

Within the important education experiences, new members are elevating the team even further. Josh Congreve of Tognini’s Hair is a Guest Artist who has styled hair for major celebrities such as Jennifer Hawkins, Rebecca Judd, Tara Reid and more, and earned his stripes as a backstage regular in the fashion world. Josh took on the role as Artistic Director at House of Ernest, developing a passion for education, with experience in in-salon education, community driven projects and team collections. He connected with JOICO through his role in the 2021 Australian F.A.M.E. Team and inspires in cut, style and colour for the brand.

Caleb Heke, National Manager of Kirkwoods Barbers, is another new Guest Artist, and holds the highest barbering certification in New Zealand that underlines his successes as a major competition winner, editorial talent and TV advisor. Caleb also facilitates charity work in his Community Cuts with Caleb service that supports the homeless, and is a youth mentor who is dedicated to education. He has established the Barber Getaway program for schools in New Zealand, works with Wahl as an ambassador and will bring important barber content to Sabre Haircare Education as well.

Kerrie DiMattia, of DIMATTIA & CO, returns to the team as a Salon Culture & Client Experience Coach, offering over 40 years of industry experience as a stylist, salon owner, educator and coach. Kerrie specialises in culture focused leadership styles and has worked with salon owners and teams as a mentor and coach. Her work with the Total Coaching Academy gives her the ideal skills to lead workshops with Sabre Haircare that build successful salon teams.

Hayley Mears, of Six Underground Media, is also returning as a Social Media Coach with two decades of industry experience. Hayley has worked as a salon stylist, stage educator and session stylist, then became a marketing and social media expert, where she helps hairdressers build their digital presence and business, ensuring invaluable insights to aid salons in these vital skills.

These education stars join fellow artists Carolyn Gahan of Quarry Avenue, JOICO Colour Ambassador, who is renowned for

her creative vision, editorial talents and inspiring education, as well as Guest Artist Felicity Bruce, who champions up styling skills, sustainability, charity work and evolving in-salon techniques. Mikelah-Jayde Riley is a Guest Artist whose enthusiasm, talent and leadership skills make her the ideal education leader, while Guest Artist Craig Argent also perfects the team, with 30 years of industry experience that includes 18 years as a Colour Technician, Guest Artist and in Product Development for FUDGE, and cut, colour and commercial expertise that offers key learnings.

The 2023 Sabre Haircare Education agenda will highlight new dynamics in the salon, with expert advice, the beauty and wellness experience and the importance of professionalism as defining factors, and all of which is anchored by the top-tier technologies of Sabre Haircare brands. These eight education pioneers will pave the way in colour, styling, barbering, business culture and social media skills, both in person or on the Sabre Haircare Education Facebook group platform, for true 24/7 accessibility.

Evolve your skills in every regard with the Sabre Education experience. For more information visit www.sabrehaircare.com.au/educationprograms

THE SABRE HAIRCARE EDUCATION TEAM PRESENT A MUST-SEE OFFERING AND EXPERIENCE THROUGH 2023 –HERE, WE MEET THE STARS!

Caleb Heke

Josh Congreve

Felicity Bruce

Kerrie DiMattia

Craig Argent

Hayley Mears

Carolyn Gahan

Mikelah-Jayde Riley

HEALTH WARRIORS

JAY SHETTY TOURS AUSTRALIA

Jay Shetty is a global best-selling author, purpose coach, former monk and host of the #1 Health & Wellness podcast “On Purpose,”. Jay has a myriad of accolades under his belt and is a notable figure in the wellness space. Now, the global bestselling author and award-winning podcast host is heading down under for his first ever world tour, Jay Shetty: Love Rules, which will come to Melbourne, Sydney, and Brisbane in April 2023. In a 90-minute experience, Jay will take the audience on a journey of finding, keeping, and even letting go of love, including live meditations, experiments, and demonstrations. Jay Shetty said “I have waited for this moment for years. I am so excited to be headed on tour to connect with my incredible community in person, to share space and energy. I promise you it will be an unforgettable experience. To me, love is truly a universal language and evolving practice in which we can all learn and grow from together. The opportunity to share what I’ve learned about love from my studies in ancient wisdoms, modern science, and personal experiences is something I am very grateful for.” The Australian leg of Jay’s world tour will kick off in Melbourne on Friday 21 April, before heading to the Sydney Opera House on Monday 24 April, and then to Brisbane on Thursday 27 April. www.JayShettyTour.com

IKKARI

Adrian Norris of AJE. and Aje Athletica has continued his business endeavours by creating IKKARI - a modern-day apothecary designed to offer curated, holistic and natural solutions to optimise your health and wellbeing through the symbiotic relationship between what you put in and on your body.

IKKARI believes in the harmonious synchronicity of your mind, body and spirit as one. Focusing on elevating and connecting you to your highest state of being through a dynamic collection of three core categories: Inner, Outer and Aura. The 71-strong collection offers a suite of ingestible supplements, topical skincare essentials and aromatherapy solutions, including a series of protocols intended to support those seeking transformation through physical, emotional and spiritual health. IKKARI’s approach is much like the traditional techniques of ancient apothecaries, where they value efficacy and efficiency. Harnessing plant intelligence permits them to deliver formulations that are compatible with the skin and function at a cellular level for exceptional results. www.ikkari.com.au

ACTIVATED VINEGAR

RED VELVET TOOTHPASTE

Hismile has officially launched a decadent and indulgent new flavour of Hismile toothpaste. Following the international success of their flavoured toothpaste launch in November 2022, Hismile continues to deliver delectable flavours in the oral care category. Their latest addition brings consumers another fun, tantalising new flavour with the release of Red Velvet. Formulated with Hismile’s propriety Fluoride + formula, with a fluoride strength or 1100ppm active ingredients all with added colour and flavour to reinvigorate your beauty routine and oral health.

www.hismileteeth.com

Leading Australian-owned health and wellness brand, Renovatio, has launched the world's first apple cider vinegar made from 100 percent premium Australian apples and it includes Activated Phenolics. Activated Phenolics are the world's most potent antioxidants which have been activated to enable optimal absorption by the human body. They support cellular health to guard against illness and diseases such as cancer, inflammation, infection, arthritis, and more. Renovatio was founded in 2016 by Dr Vincent Candrawinata. The brand produces an award-winning range of supplements, skincare and now pantry products made from premium Australian apples. The products contain Activated Phenolics, which are the world’s most potent antioxidants activated to enable the highest levels of absorption by the human body. Activated Phenolics support cellular health, minimising inflammation and optimising overall health and wellness. www.renovatio.com.au

HEADLINER

Equipped with super high torque

11,000 BPSM vector motors, the Silver Bullet HeadLiner Clipper and Trimmer deliver unsurpassed performance for ultra-efficient clipping and trimming. Extremely hard DLC stainless steel blades retain sharpness and maintain a lower blade temperature.

The Silver Bullet HeadLiner Clipper and Trimmer each include three interchangeable body kits. The tools are also extremely lightweight, as well as ergonomically optimised for comfort. With dual voltage and an included charging stand, put this power performer into play. Visit www.datelineimports.com.au or call 02 9666 3611

DYSON PURIFIER HOT+COOL

Purify heat, cool your whole salon and even destroy harmful pollutants with Dyson purifiers, which capture 99.95 per cent of ultrafine particles, while cooling or heating. Many indoor salon treatments, colours and lighteners release invisible pollutants. Dyson air purifiers have been engineered to remove airborne particles – so you and your clients can breathe cleaner air. Air Multiplier technology draws in distant pollutants and projects purified air throughout the whole room. Sensors precisely diagnose, display and react to pollutants at a molecular level, displaying live air quality results on the LCD screen and MyDyson. Visit www.dyson.com.au

FOIL ME SHE/HER/FOX FOIL

TAME YOUR NEST

TAME YOUR NEST is an innovative tool to create consistent curls, regardless of weather conditions. Re-designed for ease of use, the TAME YOUR NEST tool includes two head sizes for different curls type, a pointed handle to section hair, and a matte finish for better grip. Each tool comes with step-by-step instructions for use. TAME YOUR NEST is packaged sustainably and created from 100 per cent recycled plastics collected by sustainable salons. Visit www.tameyournest.com.au

BRUSHWORX AIRFLOW BRUSH COLLECTION

The Brushworx Airflow Brush Collection contains the ultimate lightweight styling brushes, perfect for smoothing, straightening and volumising, whilst also cleverly designed to be used as leavein styling tools. Featuring a balanced, ergonomic airflow design, Brushworx Airflow brushes take the strain off the stylist’s hands and out of the client’s hair, allowing the brushes to be comfortably left in during the styling process and ensuring the perfect, longlasting curl is achieved - faster and easier.

Visit www.datelineimports.com.au or call 02 9666 3611

THE LATEST TOOLS, TERMS AND TECHNOLOGY

SENIOR METAL

Foil Me have unveiled their latest collaboration with Mia De Vries, founder of The Fox & The Hair Salon and The Secret Fox Education. Initially born from Mia’s desire to create a foil that she could gift through her world-renowned online platform, this collection was beautifully illustrated by Saphody Thompson and brought to life by Foil Me graphic designer, Chelsea Winter. An ode to Mia’s industry juggernauts, the intricate conceptual design features motifs of a woman (She/Her) and a fox tail (Fox), playfully intertwined with stars and Monstera foliage on a lustrous copper background. Modern and on-trend, the iridescent She/Her/Fox foil promises to complement any salon interior. Visit www.foilme.com.au or call 0423 403 899

Wahl have unveiled their Most Powerful Cordless Clipper, cutting through thick, textured hair with ease - now with limited-edition all-metal housing! The ultimate precision clipper is engineered for bulk hair removal, close cutting and on-scalp fading. The high-carbon steel blades are specifically created for strength and durabilitysharpened to an ideal cutting edge. It features a metal taper lever with a cut length range of 0.5mm to 1.2mm and can be zero-gapped. It has an 80-minute cordless run time and cord/cordless capability for continuous cutting. Call 07 3272 4289 or visit au.wahl.com

COLORTRAK ZODIAC COLLECTION

Get ready for Colortrak’s new Zodiac Collection. The Zodiac Collection includes Zodiac Colour Brushes 3pk; One 2.75" XL colour brush with firm bristles for maximum coverage; one 2” brush with feather bristles for precise painting; one 1.25” precision brush for detail colouring.

Call 1800 536 326 or visit www.saloncosmetics.com.au

AUTOMATIC

AUTOMATED MARKETING IS THE SECRET MESSAGING TECHNOLOGY YOU NEED TO BE USING IN YOUR BUSINESS IN 2023, WRITES KARIM HIRA .

In an ideal world, we would have enough time to take care of our clients and focus on our business, all while having ample time for ourselves and with friends and family, but this level of freedom certainly takes a little automation these days.

Unfortunately, with time a constant restraint, the balance is somewhat elusive. We run out of time and tend to drop the ‘non urgent’ things like marketing our businesses, but this should be the very thing to focus on! Marketing is a way to stay connected with your clients when they aren’t in the salon, and with technology like marketing automation, you don’t need to spend any of your precious time on it.

In fact, automated marketing is something you can set and forget - your salon software looks at your clients and sees who matches the rules you set (such as a client who hasn’t rebooked in eight weeks) and then automatically sends your client a message without you having to lift a finger.

Keep reading to learn how marketing automation can change the game at your salon, spa or clinic.

GENERATE MORE REVENUE

One of the things any business needs to succeed and grow is to generate revenue. More revenue allows you to invest more into the business to grow and develop. Using automated marketing at important points in a client’s journey can help generate more revenue for your business.

Your salon software should be able to automatically generate messages for things like:

• Six weeks after a client has visited but hasn’t rebooked, so you can remind them to book in to maintain the best results.

• Three months after a client purchases a specific product, so you can prompt them to buy a replacement as they are about to run out.

These are two great examples of times in a client’s journey when you can connect with them to prompt them to take action and rebook or purchase a refill. This will boost your client visit rate and retail sales figures, increasing your revenue!

IMPROVE YOUR CLIENT EXPERIENCE

With such high competition in our industry and the ever-growing

presence of social media, it’s important to stay connected with your clients so you’re not left in the dust. Social media is important, but it doesn't allow you to target specific clients and develop a relationship like a personalised text or email.

Your client experience is integral to perfecting the journey a client takes from the time they hear your business' name and look you up online, to even after they have visited if you want to convert them into a regular client. Using automated marketing and personalising the message can impress new clients and make you stand out from other salons.

Your software should be able to generate messages for things like:

• One day after a client’s first appointment, so you can ask them how their experience was.

• Eight weeks after their first appointment to tell them they should return soon, and provide an incentive, like a discount, free addon service or to try a new experience.

• Two weeks before a client’s birthday to reconnect with them and offer a special package to make them look their best if they’re going out to celebrate the occasion.

Setting these types of messages up allows you to stay connected with your clients without using up your precious time. It makes your clients feel special, thought of, and overall makes them happier and willing to keep coming back.

REDUCE ADMIN AND SAVE TIME

We all know that time is precious and there’s never enough of it! That’s why you should be taking advantage of your salon software as much as you can – it may have features that you aren’t aware of that can help save you time, so you can focus on your clients and staff, not the computer screen.

Setting up automated messages is a great way to reduce the amount of admin time for you and your staff and shift away the stress of staying connected to your clients. You can personalise these messages with things like the client’s name so each message you send feels personal.

Kamrin Hira is a marketer at Kitomba Salon & Spa Software. To learn more about how Kitomba can save you time by utilising technologies like marketing automation, KPI tracking and more, call 1800 161 101 or visit www.kitomba.com

DIGITAL AUTHENTICITY

YOU’RE THE BEST OF THE BEST WHEN IT COMES TO BUILDING RELATIONSHIPS WITH YOUR CLIENTS, BUT DOES YOUR DIGITAL PERSONA MATCH YOUR IN-SALON AUTHENTICITY? ASKS CAITLIN ADAMSON .

You know your clients, from their weekend plans to their schedules and even their emotional depths, but you don’t have the time to hold their hand when they’re not in the salon. That’s where automating the essential things comes in handy, but not at the expense of the experience they already have with you.

Here’s how you can extend that all important authentic personal touch to your clients’ digital experience.

PERSONALISE YOUR AUTOMATED MARKETING

If only you had the time to wish all your clients a happy birthday, or happy anniversary with your salon, or reach out to them if they haven’t visited in a while. Your clients would adore these thoughtful gestures that makes them feel like your business cares about them and not just their dollars.

Through automated email and SMS marketing, you have the power to create and automate these meaningful messages so your clients can feel the love. When setting up your automated email and SMS campaigns, think about things your clients would appreciate when they hear from you – think subtle personalisation, such as using their name in the campaign, offering a complementary treatment as a birthday gift, or thanking and rewarding them for referring one of their friends. You can set up all these campaigns and so much more in Shortcuts Marketing.

AUTOMATE REMINDERS AND CONFIRMATIONS

When your clients are run off their feet, give them one less thing to think about. Take the guess work out of when their appointment is and save your team from having to pick up the phone, by setting up automated appointment reminders and confirmations.

Not only will it help drastically reduce no-shows for your salon, but your client will also appreciate the help - ultimately reinforcing their positive experience with your salon.

EMPOWER CLIENTS WITH ONLINE BOOKINGS

You don’t have time to run back and forth to the front desk to answer the phone for clients wanting to book or change their

appointment. Empower your clients to take charge of their own bookings with online booking. Not only can they then book when and where they like, giving them a super easy booking experience, but you get extra bookings without having to lift a finger.

A powerful booking experience will guide your clients through the booking process, because we all know booking a hair appointment has far more complexity than other industries. With Shortcuts Online Booking, you can set up required services, such as a toner when a lightening service is selected so clients can book more accurately. Likewise, you can recommend related services, like a cut with their selected colour service, as an easy way to upsell extra services to them. They’ll appreciate the help guiding them through their online booking experience!

STREAMLINE PAYMENTS

A client’s payment experience might not be the first thing you think about when it comes to creating a positive digital experience for them, but it can make or break it. Giving your clients the ability to pay a partial or full deposit for their appointment when they book online makes paying for their services so hassle-free. It means that when they come for their appointment, they don’t have to think about paying.

Buyer behaviour theory says that when a customer has already paid for their appointment in advance, they’re more open to recommendations during their appointment, which means more return on the appointment for you. Upfront payments also help reduce no-shows since the client has already financially committed to the appointment.

When your client does have to pay for their appointment at the front desk, having an integrated terminal that automatically displays the transaction amount is a must in any industry.

These are just a few things to consider when humanising digital touchpoints to nurture your clients with your salon. With a new look and feel Online Booking, tried-and-true appointment confirmations and automated marketing features, as well as must-have payments features, Shortcuts is here to help you build a winning digital experience.

Caitlin Adamson is the Marketing Executive at Shortcuts. Learn more about how Shortcuts can help your salon create the best digital experience for your clients at www.shortcuts.com.au

LIFE-SAVERS

We all know you’re your clients hair heroes – saving the day with transformational makeovers and a listening ear that your clients rely on. However, within these heroic pursuits there are risks that hairdressers may need saving from themselves. These risks are a threat to your business, so it’s important that you consider ensuring you are protected if something goes wrong. Here are some examples of those real-life risks and the insurance policies that stepped in and saved the day.

1. PROTECTION AGAINST LIABILITY CLAIMS

Hairdressers work with sharp objects and chemicals, which can be dangerous. A simple mistake can cause an injury to a client or damage to their property.

This is where Public Liability insurance comes in handy. It protects hairdressers against liability claims resulting from injuries or accidents that occur in the salon.

One example** occurred when a 70-year-old customer slipped on cut hair after a service. The customer allegedly injured his shoulder and the salon was liable for $75,000 in damages and an extra $10,000 in legal fees. Luckily, the hairdresser had Public Liability insurance and the insurer covered the expenses.

2. PROTECTION FOR BUSINESS ASSETS

Investing in equipment, products, and other assets to run your business can be expensive. What would you do if someone broke into your building and stole your equipment, or a fire broke out in your salon? How would you stay afloat while you take days or weeks to get everything running again?

A Business Insurance package offers a variety of cover designed to protect your salon from material loss and financial loss due to business interruption. From theft cover to glass cover and even contents insurance, these products can be bound together under Business Insurance policy covering you from a wide range of risks.

For example**, a small business owner’s shop window leaked causing water damage after a severe storm. The store window became water stained and the stock inside was damaged. After appointing a loss adjuster, the insurer settled the claim for $11,650.55 excluding GST for stock losses, contents, and some electrical work.

3. PROTECTION FROM CYBERCRIME

Cyber-attacks can happen to anyone, and hair salons aren’t immune from this modern day crime.

One hairdresser’s phone system, which operates through the Internet, was hacked**. The cybercriminal made unauthorised calls to a premium number overseas, and the hairdresser shockingly reieved an invoice of $30,000 worth of unauthorised calls. Fortunately, the small business owner had taken out Cyber Liability cover, which covered the full amount.

GET COVERED TODAY

Without insurance, your business and bottom line could be in jeopardy. Fortunately, BizCover has made sorting your insurance easy because life can already be dramatic enough! Select your preferred policy and you’ll be covered instantly. Visit bizcover.com.au to get your insurance sorted today – it really is no dramas!

** The provision of the claims examples are for illustrative purposes only and should not be seen as an indication as to how any potential claim will be assessed or accepted. Coverage for claims on the policy will be determined by the insurer, not BizCover.

This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording.

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THESE THREE SMALL BUSINESS INSURANCE CLAIMS COULD FLY IN AND SAVE THE DAY WHEN YOU NEED IT THE MOST.