INSTYLE July-August 2022

The Magazine for the Hairdressing Professional

July/August 2022

THE FASHION WRAP AAFW

HAIR FESTIVAL 2022

WHAT YOU MISSED

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Published By BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 EXECUTIVE CHAIRMAN Simon Grover MANAGING DIRECTOR Craig Hawtin-Butcher craig@intermedia.com.au EDITORIAL AND CREATIVE DIRECTOR Cameron Pine cameron@intermedia.com.au EDITOR Shannon Guss (Gaitz) sgaitz@intermedia.com.au BEAUTY EDITOR AND JOURNALIST Ariana Pezeshki apezeshki@intermedia.com.au CONTRIBUTORS Lisa Feleppa Ryan Johnson Estelle Carroll Ashleigh Matheson Tom Donato Caitlin Adamson NATIONAL SALES DIRECTOR Joanne Cowan jcowan@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sean Barlow SUBSCRIPTIONS subscriptions@intermedia.com.au ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000

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The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

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EDITORIAL

I

t’s hard to believe our inaugural Hair Festival event was almost two months ago, but if you’re anything like us you’ve still been revelling in the incredible energy and happiness this brought forward after waiting more than two years to bring it to life! It was no easy feat but we all put in the effort and showed up to make it a success, so thank you from the bottom of our hearts to all of you for leaving the ego at the door and making it such a humbling event that we can’t wait to share again in 2023. Check out our full wrap from page 22.

It's undeniable that we miss coming together and that it’s much easier to have empathy and absorb when can be in the same room and feel the sense of emotion and passion behind what we do. It’s been a tough ride both professionally and personally and it rarely gets easier, but what we hope is that such a weekend reminded us why we weather this rollercoaster and gave us that salvation we need to keep digging for the meaning and reasons to love what we do.

A lot of us are frustrated at the moment. When speaking to salon owners the challenges of running a business are increasingly difficult, with staff primarily being at the core of this for the last two years through COVID, and now flu cases, personal leave, increasing super, costs of living and the constant struggles of how we can continue to charge enough to cover these forever increasing commitments. It’s all feeling like it’s hitting at once. Add in constant global pressures, health, including mental health, increasing rates and inflation on the horizon – it’s enough to make you question why and your future path. Yes, it’s normal to think about packing it all in and cutting and colouring some hair on your own somewhere, but there’s a lot of reasons why you shouldn’t.

Just like anything, everything works to a point and the one thing we always come back to is that real happiness only exists when we share it.

So, despite the frustration and those days when the benefits just don’t feel tangible, we like to think weekends like Hair Festival and all the good milestones you achieve are things you couldn’t do on your own, so just remember that. Yes, there’s a lot of unprofessional behaviour going on at the moment and it’s hard to see the diamonds from the stones but remember we can’t always process everything at once and keep our headspace right so the important thing is to try and tick things off one at a time, like we’ve always known.

Mental health is one subject that has continued to hit hard lately. Whether in our own challenges or through friendship circles and work life, there have been a lot of significant events in the last few years for all of us. I personally have seen firsthand just how it can have such a powerful effect on every aspect of one’s life including friendship and professional circles. I’ve seen people I’ve known for over 15 years dramatically change in ways you would never have seen coming. The growth you achieve from witnessing this, however, is significant and we must remember how it better sets us up to handle similar situations we might come across again, especially if it’s something that we must continue to deal with.

Remember, please feel free to get in touch and share some of your thoughts. Every little piece of our journey that we share is one more insight or inspiring message we need to keep our heads high. It’s called an 'affective presence’ and, just like affection can have some pretty powerful effects on our mental state. If people see who we really are and not just how our highlight reels appear to be, we can achieve actual change.

We will see you all soon!

Cameron Pine, Editorial and Creative Director

@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

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CONTENTS ON THE COVER

22 H air Festival 2022 41 Afterpay Australian Fashion Week 2022 50 Parlux DigitAlyon Air Ionizer Tech Hair Dryer

REGULARS

14

ONSTAGE

36 70

14 78 82 84 88 89 90 91 92 94 96 97 98

20 36

UPfront Industry Happenings INhair New Products INbeauty Hydrators INbeauty Beauty News Th e Edit Liam Thompson Th e Edit Anthony Nader My Way Carolyn J. Gahan My Way Jamie Furlan I Nsalon Tools and Accessories INbusiness Liabilities I Nbusiness Leaders and Managers I Nbusiness Online Bookings I Nbusiness Staff and Client Demand

Love Thy Nader Launch ustralian Hair Industry Awards (Creative) 2022 A

HAIR FESTIVAL 24 26 28 30 32 33 74

R EALTalk Business Forum E ducation Sessions W onderland MarketPlace C ompetitions W hat Attendees Said Profile: Competition Winners

FEATURES 34 38 40 51 58 59 60 62 64 66 68 70 73 80 93

ee Parker Attwood and TRUE COLOURS for D Scwharzkopf Professional Ian Michael Black for Aveda Full Spectrum Colour g hd Pink Campaign 2022 DunGüd Sophia Hilton for INNOluxe S ilver Bullet Dryers Aveda X X-presion K MS X P.E Nation V irtue Scott and Janelle Reynolds for muk Haircare Salon Profile Cole Hair Studio S alon Profile Circles of Hair Renovation Inner Sanctuary by Comfortel G C Skin BaBylissPRO Lo-PROFX High-Performance Low-Profile Clipper and Trimmer

41x

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RICHI GRISILLO NAMED AS MOROCCANOIL AMBASSADOR

Industry Happenings 14 INSTYLE

A burgeoning new partnership is taking the national hair industry by storm with renowned hair professional Richi Grisillo named as a new Ambassador for Moroccanoil. Richi’s editorial talent and commitment to the hairdressing community pairs him perfectly with the Moroccanoil brand.

“I’m so excited to be able to partner with Moroccanoil.

It’s such an iconic brand that helped introduce oil-based haircare to the world, as well as a brand that has a strong core of environmental and social conscious since its start.

I am looking forward to what we are able to create together” Richi said.

Richi is a talented hairdresser who merges hair with fashion seamlessly.

He started his career at the flagship TONI&GUY Pitt Street location in 2005 and has since become the owner and creative director of ACADÈMIE SALON, as well as working on a wealth of advertising campaigns and editorial shoots, and with celebrity clients.

Richi’s work has been feature in Grazia, Vogue, Elle, GQ, Harper’s BAZAAR and more and he has been awarded accolades such as the 2020 AHFA NSW Hairdresser of the Year.

For more information visit www.thehaircaregroup.com

UPFRONT

KAO SALON DIVISION MBE NETWORKING BRUNCHES ROLL OUT ACROSS AUSTRALIA KAO SALON DIVISION have debuted a series of MBE Networking Brunches designed for salon owners and managers. Rolling out across the country with events already held in Melbourne on Monday May 9 at The W Hotel and then in Sydney on May 16 at The Ivy, brunches in Perth, Adelaide and Brisbane are also on the agenda.

Platforming respected industry voices and offering insights, experiences and knowledge from these important names, these new events detail salon management through challenging times and salon business for a new generation.

“Nothing bonds more powerfully than shared and unforgettable experiences,” said Rita Marcon, General Manager, Kao ANZ. “At MBE events, our Salon Partners are able to network with like-minded Salons that are at the forefront of our industry and developing best business practices. The purpose of the MBE program is to provide information, inspiration, personal development concepts, initiatives, and ideas to increase Salon performance and profitability.”

“Our goal is to deliver our Salon Partners the right environment and opportunities to further develop their skills to successfully drive business growth, build motivation and encourage creativity.”

Speakers include Mia De Vries, Founder & Owner of The Secret Fox Education, The Fox & The Hair Salon and collaborator of Salon Bestie, Sandy Chong, CEO AHC & Suki Salon Owner and Hayley Mears, Founder & Director of Six Underground Media. www.thesalonalliance.com.au

DAVINES GROUP CONFIRMED AS PLASTIC NEUTRAL IN 2022 DAVINES HAS CONTINUED its partnership with Plastic Bank, focusing on and extending its commitment to regeneration in the fight against ocean plastic, while improving collector lives in vulnerable coastal communities. The brand is a certified B Corp company since 2016, and with a 2022 target that will see every product sold by Davines Group equating to an equal amount of oceanbound plastic collected, this will ensure the brand is officially plastic neutral. This means it will achieve the neutralisation of its plastic emissions and obtain Plastic Neutral certification from Plastic Bank.

The partnership with Plastic Bank will facilitate this goal, removing the equivalent amount of plastic deriving from sales of products by both brands of Davines and [ comfort zone ], in hair and skin respectively. Davines Group is committed to promoting a regenerative approach to plastic and transparency for consumers, through which this goal remains vital. It also comes after their Rethinking Plastic global campaign in 2021, through which 100 tons of plastic were collected from the coastal areas of Brazil, the Philippines and Indonesia.

“The renewal of the partnership with Plastic Bank is grounded in a shared common objective with Davines Group: to support the development of a truly regenerative society, through the revolution of the plastic cycle, improving peoples’ lives and preventing plastic from entering the seas,” the brand said. “This all comes with an important guarantee of transparency, as Plastic Bank enables the real time monitoring and traceability of all collection activities through a blockchain platform.” www.myhaircare.com.au

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INSTYLE 15

UPFRONT

OLAPLEX LAUNCH N°.9 BOND PROTECTOR NOURISHING HAIR SERUM OLAPLEX CHANGED THE game when it hit the salon market, and it continues to innovate and capture both clients and professional hairdressers alike. Their latest launch is the N°.9 Bond Protector Nourishing Hair Serum, another range expansion that prioritises hair care and quality in radical style.

The product is an anti-damage hair shield that provides style retention whilst protecting the hair from pollution and heat, two common problems for hair.

Whilst heat damage is largely understood within the hair industry, pollution damage is a newer territory.

“Common pollutants can penetrate the hair cuticle causing free radical damage which leads to tangles, static, dryness, breakage, and poor style retention,” the brand explained. “N°.9 pairs OLAPLEX’s Bond Building Technology™ with potent, antioxidant-rich Red Algae Extract that acts as a shield from pollution, heat, and free radicals before they damage hair.”

The product’s weightless formula is scientifically proven to protect the hair from free radical damage (pollutants) for 48 hours and provides heat protection up to 232°C. Visible benefits such as satin shine, style memory, bounce-back curls, anti-tangle properties and anti-static keep the hair in ideal style and condition.

The N°.9 Bond Protector Nourishing Hair Serum can be used by applying a small amount on damp towel dried hair from the ends then to the roots, using more as needed for longer or thicker hair, before styling as usual. It is best utilised as a singular product or in conjunction with the N°.6 Bond Smoother® for frizz control

and the N°.7 Bonding Oil™ for particularly brilliant shine. The product can be airdried for a soft texture, blow-dried in for a smoother finish, or diffused for wavy/curly hair styles.

Building on a bona fide dynasty of hair technology, OLAPLEX’s patented technology consists of a single molecule, free of silicones and oils, and the N°.9 Bond Protector Nourishing Hair Serum adds to the renowned suite of products anchored by this hero component. All products are sulphate free, paraben free, phthalate free, colour-safe, vegan and never tested on animals. www.thehaircaregroup.com

As announced through the world tour, TONI&GUY’s Cos Sakkas from the UK was named the International Hairdresser of the Year.

Best International Women’s Collection went to South African hairdresser Candice McKay and Best International Avant Garde collection was awarded to London hairdresser Sylvestre Finold.

Best International Men’s Commercial Collection was given to Spanish team Siëro and Hair Influencer of the Year was named as Mustafa Avci, who is originally from Turkey and based in New York City. Hair Legend of the Year was awarded to Robert Lobetta, a hairdressing icon from the UK. Finally, International Artistic Team of the Year was named as X-presion from Spain. www.ihawards.com

INTERNATIONAL HAIRDRESSING AWARDS 2022 CELEBRATE GALA EVENT IN MADRID AFTER AN EXHAUSTIVE entry and finals process and then a world tour that announced the winners in the 2022 International Hairdressing Awards, a gala evening was hosted in Madrid to celebrate it all. The purple carpet, the awards ceremony and artistic hair fashion shows from legendary global hairdressing teams cemented it as an international testament to everything hair.

These hair fashion shows on the night were courtesy of the Trevor Sorbie Art Team (UK), TONI&GUY (UK), Pierre Ginsburg (France), Danilo Giangreco (Italy), and the Spanish teams X-presion and No Name. Global VIP guests included Tony Rizzo, Anthony Mascolo and Errol Douglas.

16 INSTYLE

HAIR LOSS INNO VA

PATETION NT

THE HEATLESS CURL HAIR TOOL BRAND IS INNOVATING THE STYLING INDUSTRY FROM BONDI THE HAIR SALON industry is innovating in the product category, as hairdresser and salon owner Kylie Cruickshank, together with visual arts educator Genevieve Tyrrell, have developed a hair styling tool that’s changing the styling game. Heatless Curl is a heat-free hair tool built in Bondi and made to save time, prevent heat damage and find a new way to style at home.

The innovative tool is left in the hair usually overnight to set curls without heat, harnessing this major social media trend that’s taken the world, and your clients, by storm.

“I had seen the heatless curl trend on TikTok, but I was unable to find the right product anywhere,” Genevieve explained. “I have very thick hair and a lazy attitude towards haircare and

beauty, so most curling techniques were too time-consuming for me. It was very important to me that the final design was easy enough for someone like me to successfully use it.”

Kylie used her vast experience as the founder and director of Bondi’s renowned Judena Hair, with fifteen years in the industry. She used her research in seeing her clients flock to curly hair styles, but also the damage done with heat tools, with rollers or braiding also proving too difficult or time-consuming, to design the ideal new product.

“For heatless curling tools to create gorgeous, bouncy curls or sleek waves, it needs to be easy to use and comfortable enough to wear for hours,” Kylie said.

“We’ve found the best way to create longlasting curls is to sleep with a curling tool in, but so many aren’t comfortable to sleep in. Most nonelectric hair curling options we looked at were also bulky, not easy to care for, and quite expensive.”

Genevieve used her Fine Arts degree and design experience to develop the velour terry-towelling heatless hair curling prototypes and logo with Kylie and Genevieve’s mother, an expert in textiles and sewing. The material feels luxurious and soft and can be used on damp or dry hair. Prototypes were tested to suit a variety of hair lengths and thicknesses. This design was then worked with a manufacturer to produce the hero Heatless Curl Sash.

The Heatless Curl Sash only takes a few minutes to apply to medium and long hair, with material that reduces frizz while styling. It’s also lightweight, compact and travel friendly, with a bag included. www.heatlesscurl.com.au

67%

OF PARTICIPANTS IN A CLINICALLY SUPERVISED TRIAL

EXPERIENCED A POSITIVE RESULT *Result of 2014 medically supervised trial at the Knudsen Hair Transplantation Clinic Sydney

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UPFRONT

KAO SALONS HOSTS FIRST #STRONGERTOGETHER ANZ DAY KAO SALON DIVISION launched #StrongerTogetherANZ Day on Friday 20th May, to support and give back to the industry across Australia and New Zealand, adding to their core values as a stylistfocused company.

The day was dedicated to showing support for salon owners and stylists, with the Kao Salon Division ANZ Team spending the day at salons across the country providing firsthand support, including answering phones, sweeping floors, rinsing colour and even making coffees. The company is dedicated to understanding the daily challenges and needs of hairdressers, and this was a way to stay in touch and informed in a personal and practical way.

“At Kao Salon Division we believe that we are only successful through the hearts and hands of our stylists, so we think stylist every day,” said Rita Marcon, Kao Salon Division General Manager ANZ. “For us, our Stronger Together day represents being shoulder to shoulder, creative, innovative, and committed to growing our industry and make life beautiful for our salons, stylist and clients.”

“It was so fun to have Shauna in our salon for the Stronger Together ANZ Day. We love sharing our culture with Goldwell because our values are so closely aligned,” shared Megan Evans, In Awe Salon, Adelaide. www.kaosalondivision.com

FELLOWSHIP FOR BRITISH HAIRDRESSING LAUNCHES NEW EXECUTIVE BOARD THE FELLOWSHIP FOR British Hairdressing is unveiling the next phase of this iconic institution after recently celebrating its 75-year anniversary. The Fellowship has introduced a new Executive Board, led by President Robert Eaton, which will usher in new initiatives and a new direction for the Fellowship as a whole.

“The launch of our dedicated Executive Board is about recognising the great work that has already been done, celebrating our heritage and driving the Fellowship forward in a fresh and modern way,” Robert said.

“Hairdressing is an exciting career and our Executive Board want to inspire people both new to the industry and those who have worked in the industry for many years. We will be collaborating and bringing the industry together from all corners of the UK and inspiring, educating and motivating salon owners, salon stylists, freelance independent stylists and barbers, as well as our product houses and our press,” he continued.

The Board is made up of Robert Eaton, President, Ashleigh Hodges, Vice President, Andreas Stavrou, Chair, Michelle Griffin, Vice Chair, Karoliina Saunders, Chancellor, Colin McAndrew, Head of Business, Nick Irwin, Head of Creative, Simon Shaw, Head of Education, Ken Picton, Head of Finance and Barry Stephens, CEO. www.fellowshiphair.com Photograph credit: Doma Dovgiialo and Rankin assistants

18 INSTYLE

AVEDA APPROVED IN CRUELTY FREE INTERNATIONAL LEAPING BUNNY PROGRAMME AVEDA HAS ANNOUNCED that it has been approved under the Cruelty Free International Leaping Bunny Programme, adding to a long legacy for the highperformance, vegan hair care brand that has opposed animal testing since its founding in 1978.

To obtain Leaping Bunny approval, Cruelty Free International has verified that Aveda does not conduct or commission animal tests for its products, raw materials and ingredients, through a rigorous multi-year review process that verified that its suppliers and manufacturers all comply with all Leaping Bunny criteria for its products and ingredients. To maintain approval under the Leaping Bunny Programme, Aveda will be audited every 12 months by Cruelty Free International to ensure these standards are maintained.

“Aveda was founded on the principle to care for the world we live in, and this includes always being opposed to animal testing,” said Barbara De Laere, Aveda’s Global Brand President. “We have been a leader in sustainability for more than 40 years and we are proud to underscore this commitment to our planet with our Cruelty Free International Leaping Bunny approval, the internationallyrecognisable gold standard for cruelty free cosmetics.” www.aveda.com.au

FOIL ME BRING BACK PRIDE FOIL FOR JUNE 2022 FOIL ME’S RAINBOW Pride Foil returned in June 2022, supporting Pride Month, honouring the LGBTQIA+ community and supporting The Equality Project, as aesthetically anchored by the print of two rainbows kissing. The product champions equality, diversity and love.

“To honour the LGBTQIA+ community, we adopted the rainbow; an image that symbolises joy, radiance and optimism. We have denoted love by displaying two rainbows embracing one another and placing them on a white background symbolising the colour for peace and freedom,” said Foil Me’s CEO and Creative Director, Emily Ciardiello. “Essentially, the foil is art that communicates that everyone should be able to express their love for one another, no matter what race, colour, gender, national origin, age, religion, faith, disability, sexual orientation, gender identity or expression a person identifies with.”

In tune with Foil Me’s philanthropic values, the brand once again donated $1 from the sale of every Pride Collection foil box to The Equality Project, which is an Australian charity bringing together LGBTQIA+ people and allies to promote a better and fairer society for all Australians. The platform creates spaces for LGBTQIA+ communities, organisations and allies to advocate for the cause through national and regional conferences and training events. www.foilme.com.au

UPFRONT

KÉRASTASE UNVEIL ELIXIR ULTIME L’HUILE ORIGINALE: PRIDE EDITION KÉRASTASE HAVE PARTNERED with Minus18 Youth, the Australian charity improving the lives of LGBTQIA+ youth, championing the message that everyone deserves to shine and celebrating Pride. Unveiling the Elixir Ultime L’Huile Originale: Pride Edition within this campaign, the brand will also be donating to Minus18, subsidising LGBTQIA+ Inclusion Workshops for schools across Australia.

“Over the next 12 months, together we will facilitate Minus18’s LGBTQIA+ Inclusion Education Training to every Kérastase salon, field team member and head office staff across the country,” the brand said. “A limited-edition design for the iconic product for every hair type, celebrating all styles, all colours, all ages, all sexualities, all genders, all people. In partnership with Minus18, we have a gorgeous suite of assets perfect for spreading further awareness about their missions and improving lives for LGBTQIA+ youth.”

The Elixir Ultime L’Huile Originale: Pride Edition is designed with the iconic glass bottle as adorned with a special version of the K logo, with echo outlines that pay tribute to the reverberating positive impact global brands can have towards pride and supporting LGBTQIA+ communities. The design also features a rainbow

background inspired by the Pride flag and the outer box features the Pride rainbow colours in a luminous holographic effect.

Minus18 is pioneering in change, social inclusion and advocation to empower, protect and support all young people, free of discrimination. Minus18 transforms communities through LGBTQIA+ training, resources and digital campaigns to facilitate this important mission.

Each participating country for Kérastase internationally is partnering with a different global organisation that supports the LGBTQIA+ community, elevating projects related to housing, mental health, education, and other services. More than 15 countries are participating for an estimated impact of over €200,000 globally. www.kerastase.com.au

“

MY FAVOURITE KITOMBA FEATURE HAS TO BE REPORTING. THERE ARE SO MANY DIFFERENT REPORTS YOU CAN GENERATE, AND IT’S SO SIMPLE. With Kitomba’s Business Summary report, I can get a snapshot of what my entire group is making in one day, and all the metrics I want: Rebooking rates, cancellations, retail sales and more!

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ONSTAGE

LTN

AUSTRALIAN HAIRDRESSING ICON ANTHONY NADER HAS UNVEILED THE LATEST VENTURE IN HIS ILLUSTRIOUS CAREER, LAUNCHING A NEW BRAND OF HAIR TOOLS AND SILK PILLOWCASES THAT CONTINUE TO ELEVATE THE CLIENT EXPERIENCE.

R

enowned and award-winning Sydney hairdresser Anthony Nader has taken the next important step in his acclaimed salon career, launching the haircare brand ltn – or love thy nader – as a response to constant client recommendations for at-home care. The launch incorporates two innovative hair stylers and luxury silk pillowcases in a range of colours, coinciding with the 25-year anniversary of his salon, RAW, and makes use of his extreme industry knowledge and expertise to offer a new venture in client service.

“This is something I’ve always wanted to do, and it’s a nobrainer to release hair care essentials that I can recommend to my clients in the salon,” Anthony said. “Over my 30+ years in the industry, I’ve always been using other brands in the salon, on shoots, and backstage at fashion shows. The salon’s silver anniversary felt like the perfect year to launch my own brand.”

Anthony saw relevant gaps in the market to fill and the Hair Straightener options – in both a wide and original options of 38mm and 25mm plate sizes respectively – are built with ceramic plates and adjustable heat settings to truly care for hair and create consistent results. The temperature-controlled hair stylers range from 100 °C to 230°C to suit all hair types and needs, 20 INSTYLE

also incorporating rounded barrels for waves and curls beyond straight hair. RAW clients receive a personalised temperature recommendation in the salon to cater to hair type, density and health.

“We have been testing and trialling the ltn Hair Straightener in-salon for almost two years and our clients and stylists are in love,” Anthony shared. “The friction-free ceramic plates were a non-negotiable for our clients to be able to style their hair at home with ease”.

The range also offers Certified 100 per cent Mulberry Silk Pillowcases available in seven rich shades, and made from 25 momme mulberry silk, which is a high-density and durable fabric that feels luxurious and soft. Smooth silk surfaces reduce snagging, tangling, and rubbing, which can cause frizz and damage to the hair, and aid hair in looking soft and sleek after sleep, while prolonging style. They’re also beneficial for the skin and can reduce the appearance of friction-related creases, fine lines, and wrinkles, while also absorbing less haircare and skincare products into the fabric. The pillowcases aid in comfort with natural thermos-regulation to feel comfortable at every temperature, becoming the ideal retail option for salons.

“I can finally recommend my own brand of silk pillowcases that I know, trust, and love,” Anthony said. “I know that my clients will love them, too. There is nothing more luxurious than sleeping on silk!”

Discover these new innovations thanks to Anthony Nader.

For more information visit www.rawhair.com.au

Shop. Learn. Compete. Connect

AUSTRALIA’S BIGGEST HAIR EVENT IS BACK Sunday 11 & Monday 12, June 2023 Carriageworks, Sydney BROUGHT TO YOU BY:

For sponsorship opportunities please contact jcowan@intermedia.com.au @HairFestivalAustralia @hair_festival

HAIR FESTIVAL 2022

THE WRAP HAIR FESTIVAL 2022 WAS A HAIRDRESSING HAVEN TWO YEARS IN THE MAKING AND IF YOU WEREN’T AT CARRIAGEWORKS OVER THE JUNE LONG WEEKEND, WE HAVE A TINY TASTE OF WHAT YOU MISSED, WRITES SHANNON GUSS.

Wonderland

22 INSTYLE

Photography credit: Natalie Page – Oneill Photographics

Piloroo education session

IT’S BEEN THREE years since the hair industry gathered for a dedicated weekend of hair and, judging by the energy in the room over two full days of Hair Festival, the excitement of that reunion and celebration was palpable. 4300 industry members walked through the doors of Carriageworks to check out the first ever Hair Festival and we already can’t wait to do it all again.

Through June 12 and 13 – over the Queen’s Birthday long weekend as is the legacy of hair-focused weekends – it was two days all about the salon industry. The MarketPlace floor was more than the proverbial candy shop promised, it was a packed haven of every hair innovation. Attendees grabbed a hot drink at the Festival Hub, had their business questions answered at the Business Hub and checked out AREA Academy and their inspiring collaborations at the Barber Hub. Beyond that, a vast assortment of stands showcased everything from the latest in hair tools, products, extensions, supplements, uniforms, sustainability, education, media and so much more. Attendees left with handfuls of bags of the best and latest the hair market has to offer. Thank you to AMR for supplying portable basins, stools and barber chairs for the MarketPlace and Education Sessions.

“Hair Festival has truly positioned itself as the seminal event on the Hair Industry calendar and I’m so proud of our team who have worked tirelessly to create an experience to meet the needs of the community,” shared Bethanie Tobin, Events & Operations Manager for the Intermedia Group. “Faced with the uncertainty of organising a significant event during a pandemic, there’s been an unbelievable amount of flexibility – we’re all very good at pivoting and thinking outside of the box in order to deliver a memorable event and the results speak for themselves.”

“We welcomed over 4300 hairdressers, barbers and business owners to explore over 80 leading brands in the MarketPlace,

three networking hubs, and multiple dedicated education rooms with a curated program from leading brands, energetic competitions, and a full-day business forum. The event was crowned by 1000 guests at a spectacular party overlooking the city’s skyline at the Australian National Maritime Museum,” she continued. “An event of this size takes a full-year of planning and we’re already underway for 2023. Without revealing too much, we can certainly say that we’re raising the bar, again.”

Sunday was a day particularly dedicated to business elevation, as salon owners and managers learned from the REALTalk Business summit from morning until evening. Five panel presentations from industry leaders as well as keynote speaker presentations from MC Terry Hawkins, Phill Nosworthy and Australian Hairdressing Council CEO Sandy Chong delved into the state of the industry, leadership, customer service and a continuous thread and focus on sustainability. The worthwhile day had a multitude of key insights and takeaways to inspire salon leaders in their innovation, eco footprint, services and more.

The education didn’t stop there, taking over the rooms of Carriageworks on Sunday and especially Monday with 15 dedicated Festival Education Sessions, educating to full rooms of hundreds of hairdressers eager to learn and be inspired.

From major brands to leading educators, artistic inspiration was front and centre, while business tips and industry knowledge were also in full force. Turning the stage into both a runway and salon with live hair cutting, styling and colour and true artistic creations, brands such as Piloroo, ANTI Collective, Showpony Professional, ghd, Dyson, Pivot Point, Excellent Edges, De Lorenzo, TONI&GUY, Piiq, Seamless1 and Area Academy inspired the crowd, and business sessions from Caitlyn Menzel Coaching, Elite Hair Education and The Sales Catalyst left them with important insights.

Wonderland was an unmissable event on Sunday night, becoming the unofficial overdue reunion of the hair industry as complemented by an open bar and boxtails, food trucks and installations, dance troupes, a live DJ and band, a 360 degree photobooth, photo wall and so many other festivities.

The competitions closed out the event, with an energetic showdown in four categories of editorial, men’s hair,

Richard Kavanagh education session with Nathan Yip assisting

AREA Academy at the Barber Hub

salon teams and colour on Monday afternoon, keeping the tradition of live hair competitions alive and well and highlighting the immense talent not just on the stages but on the floor.

“It was a true celebration of the hair industry and a great opportunity to bring all facets of the industry together for the long weekend,” said Craig Hawtin-Butcher, publisher of INSTYLE and Styleicons. “The MarketPlace was bursting at the seams with energised visitors – across both days – while our REALtalk business forum day and the Education Sessions breakout rooms were such a great way to connect audiences with speakers to build new knowledge and connections. The atmosphere was electric at our showpiece Wonderland party, guests were still raving about it the next day.”

“We’ve had a real awareness how much the industry wanted this event to happen, readers and makers and do-ers have supported the occasion by coming, and we’re already well underway with planning for next year’s return of Hair Festival. Somehow we’ll have to be back even bigger and better than this year, but we’ll do it, I’m so excited about the possibilities for next year.”

Hair Festival 2022 was worth the wait, a 48 hour beacon of all things hairdressing that reconnected the community as anchored by every facet of salon values – education, innovation, competition and connection. The long weekend of hair is officially back and we couldn’t be happier.

For more information visit www.hairfestival.com.au

ANTI Collective education session

INSTYLE 23

HAIR FESTIVAL 2022

Cameron Pine, Lance Kalish, Paul Frasca, Richard Kavanagh and Simone Abaron

REALTALK REALTALK 2022 TOOK OVER THE FIRST DAY OF HAIR FESTIVAL TO INSPIRE CHANGE, EDUCATE ON KEY TOPICS, TELEGRAPH THE FUTURE OF THE HAIR INDUSTRY AND, OF COURSE, CREATE CONVERSATIONS THAT MATTER, WRITES SHANNON GUSS.

A

fter a COVID-built hiatus that hit just after REALTalk’s successful inaugural event in 2019, the acclaimed education forum was back for 2022, headlining the first day of Hair Festival on June 12 and taking over the upper levels of Carriageworks to get back to the important things – creating conversations that matter for the salon industry.

Packing the room full of our industry leaders, salon owners and managers and inspiring speakers, those conversations turned out to largely focus on innovation, customer service, leadership and sustainability – all core tenets of the hair industry and all spoken about from deep personal experience.

These vast insights took up a full day, kicking off in the morning with a welcome from INSTYLE Editorial and Creative Director Cameron Pine, who shared these REALTalk values that both permeate and drive the event.

REALTalk MC and Keynote Speaker Terry Hawkins took it from there, travelling all the way from the US to share her knowledge on leadership as it pertains to generational gaps, and speaking about truly listening to and empathising with clients and staff, while leading with compassion. Importantly, Terry offered her six-step process around her titular tough conversations, which involve creating a safe space, defining the issue clearly, passive empathy to genuine empathy and active listening, then setting clear outcomes. Terry delivered these directives with emotional familial storytelling, humour and bold energy that sustained her MC duties all day.

The first panel of the day was centred on Salon Culture and 24 INSTYLE

Terry Hawkins

Leadership, with an all-star group of true trailblazers – Sharlene Lee of Circles of Hair, Tom Donato of Xiang Hair, Chris Hunter of Willomina, Rita Marcon of Kao Salon Group and Ash Croker of The Salon by Ash Croker, as compered by Cameron. Sharlene spoke to her own personal experiences of working through a full-salon renovation and her Western Australian perspective of salon life through the pandemic, while Ash’s experience was anchored by her position as primarily a floor hairdresser and how that informs her leadership style. Her key insights were in specifying leadership to each unique culture and accommodating staff. Tom spoke to salon schedules around changing client routines that now facilitate working from home more. From his new business coaching venture he discussed the mindful minute and the importance of first reconnecting to yourself as a leader. Chris added on to this to discuss his own journey as a leader and what he values in this role – treating employees as individuals and hearing them, consistent communication and flexibility. Rita spoke from more of a brand perspective on significant parts of the industry, delving into brand versus culture and saying that our industry is never successful alone, we crave engagement and connection and must take from this group knowledge.

After morning tea, Australian Hairdressing Council CEO Sandy Chong presented on the current state of the hair industry, focusing on the skills shortage and advising attendees to think differently in working with diverse groups to fill this gap. Sandy also discussed the pertinent issue of hairdressers leaving salons to become sole traders, and the need to accommodate flexibility and promote a culture and message that fosters salon communities.

She extended this to placing ads for staff and making the core focus what’s in it for them. Lastly, she outlined what the AHC is progressing around the skills migration list, black economy task force, VET reform and more.

Next, a panel on consumer consumption and these evolving practices around servicing clients was compered by INSTYLE National Sales Director Jo Cowan. It delved into the personal business stories of Karl Margrain, managing director of Payleadr, which is changing the game around memberships and direct debit payments for salons and beyond, and Joel Fierze of Mr. Fierze, which is leading the way in luxury men’s suit hire and expanding into beauty as well. The duo discussed websites, and the need to allow consumers a secure, efficient experience online so they can buy with confidence. Karl explained the subscription economy and the way it’s changing purchasing patterns and permeating all industries, while Joel explained his views from a fashion perspective of business being about reading trends and the needs of your clients to stay ahead.

After lunch a panel on Climate Change Conversations focused the energy fully on a major theme of the day – environmental awareness. Natalie Isaacs, who founded 1 Million Women to address climate change, spoke about the sobering universal facts and stats on the current danger for the planet, while she and the other panel guests – pioneering hairdressers Paloma Rose Garcia from Paloma, Maria Unali from Salon Kiin and colour specialist Michael Kelly – all talked about their own journeys with environmental consciousness. The group each discussed their timelines in recognising our own individual power and responsibility to be pushed to make a difference in this space.

The panel discussed having climate conversations – perfectly illustrated in Paloma’s own education of the other hairdressers on the panel – and using our role as communicators in the salon to transfer conversations to discuss sustainability. Most people are open to doing more in sustainability but are unsure of what to do. By showing our own actions, being vulnerable and actively listening we can widen the scope of change.

The next panel focused on Salons of The Future as compered by Cameron, congregating innovators Simone Abaron of Apotecari, Paul Frasca of Sustainable Salons, Lance Kalish of Salon Lane and Richard Kavanagh of piiq Digital, to discuss their own unique areas of futurism – ingestible products, sustainability, Salon Lane’s independent salon suite model from the US and smart salon technology, respectively. These futuristic salon components speak to the evolving needs of the industry, for greater flexibility and work life balance, health and wellness as a focus, new and exciting

Ash Croker, Chris Hunter, Rita Marcon, Tom Donato and Sharlene Lee

Phill Nosworthy

technology and the growing need for sustainable practices. As Paul said, younger staff and consumers are pushing older generations to care about sustainability, and these progressing focuses across the board showcase why these futuristic salon facets are so pivotal, with a broader industry culture and community always anchoring them at the centre.

After lunch, the final panel examined Technology and the Salon Experience as compered by Jo, with Damien Rinaldo, James Shale and Eoin McCarthy for Dyson, Kristy Hines for Aveda and Brooke Jones of BeauTex. James discussed the background process of perfecting Dyson technology, and working with hairdressing experts to gain ideas and develop the tools. Damien gave his perspective on this from the other side, where the development team will watch him work and ask questions to deliver relevant tools. In discussing these shared progressive values between the brand and ambassadors, Eoin also explained his role as Dyson’s first barber ambassador, and what men are looking for in styling tools – that is, great aesthetics and cool gadgets that prioritise new technology. Addressing her own side of new and fascinating technologies, Brooke discussed BeauTex’s amazing work in creating fashion and salon uniforms from plastic bottles to try improve fashion’s impact on the environment. Kristy talked about selling product online and Aveda’s A-commerce platform. A sense of moving forward to match consumer habits and journeys, embracing communication technology and evolving software and offering greater transparency was paramount.

In the final session of the day Phill Nosworthy took to the middle of the room for an interactive presentation made to solve this key question – "is it worth it?" If it sometimes feels like it isn’t worth it as a business leader, it’s because you haven’t worked out what you’re getting for the price that you’re paying. He drew up a Point A to Point B plan to get from our current state to our desired state by asking key questions, such as, in five years time what am I seeing and doing, what do people say about me and how do I feel about myself? It’s not meant to be a clear target or plan, it’s energy for the trajectory of that goal, as built towards with these essential components – knowledge and skills, behavioural intent and selfefficacy. Another important question was “what is the thing that I know to do that I’m not currently doing?” – a deeply personal question we can all find an answer to. Phill explained that knowledge is potential but application is power and encouraged attendees to take these conversations back to their teams and put these ideas into motion.

With that final inspiring call to action, it was the end of the day and off to Wonderland with a long list of new ideas and perspectives and the motivation to really grow. Whether it’s about your leadership style, how we cater to adapting consumers, our own environmental power or both the current and future state of hair, we hope the meaningful conversations at REALTalk 2022 helped you see yourself and your business a little differently and take that necessary next step. Until next time.

For more information visit www.hairfestival.com.au/realtalk/ INSTYLE 25

HAIR FESTIVAL 2022

LEARN WE BRING YOU 15 MAJOR TAKEAWAYS FROM THE UNPARALLELED EDUCATION HALLS OF HAIR FESTIVAL.

I

f you were jumping from one education room to the next at Hair Festival 2022 you probably left with a laundry list of ideas on salon business, colour artistry, cut and style intricacies, hair extensions know-how, barbering skills and so much more. The Education Sessions across Sunday and Monday, June 12 and 13, at Hair Festival covered all of this and beyond, handing the mic to a myriad of respected industry leaders, renowned educators and beloved brands to share their knowledge.

Team INSTYLE were there for all 15 sessions, and we jotted down some key takeaways from these education highlights.

CAITLYN MENZEL COACHING – THE ULTIMATE CLIENT EXPERIENCE Caitlyn Menzel delivered a motivating session predicated on specific business instructions to assert yourself, offering tips such as asking for referrals, educating clients on retail and how to handle rejection, showing how to respond to a variety of nos.

She gave post-appointment advice around asking for feedback, booking reminders, follow up calls and down-selling if necessary.

“Feedback is paramount for growth, you can learn trivial things that are easy to fix by asking questions,” she shared. “Know your value, don’t cheapen yourself but provide cheaper options, they’re not paying for 30 minutes, they’re paying for the 20 years of experience that goes into that 30 minutes.”

SHOWPONY EDUCATION HAIR EXTENSIONS – PETER THOMSEN, BELINDA MILLS & ADRIANA MARMINO: PASTELS, PARTIALS, AND PLACEMENT Blonde maestro, Peter Thomsen, together with the belle of pastels, Belinda Mills, and the indelible artist, Adriana Marmino, unveiled their secrets to quick and easy hair transformations using a wide range of Showpony hair extensions. The trio shared their expert tips on pastel colouring, the perfect placement, cutting for hair extensions, and it-girl styling. “Use the lighter extensions colour underneath to create a pop then the warmer colour for the top to match the warmer tones of her hair,” Adriana explained.

26 INSTYLE

ANTI COLLECTIVE – THE ART OF NOW WITH MONIQUE MCMAHON AND NATHAN YIP This power session with two industry trailblazers head-to-head offered polished luxe looks created with Monique’s healthy hair techniques mixed with Nathan’s effortless cutting and grungy styling, built with ANTI Collective products and merged with important business insights. Nathan discussed the fact that it’s important to listen to your client. If they come back to the salon and say they cannot recreate the look you have given them, then that is not the way to service a client. “If your client likes low maintenance hair give them a low maintenance cut that they won’t have to style every day. By giving your client what they need, you will facilitate great hair the whole time.”

ELITE HAIR EDUCATION – PRICING YOUR SERVICES, STRATEGY & STRUCTURE, MICK DWYER Mick Dwyer’s session covered finding your place in the market, deciphering your clients’ value points, which don’t include a lower price, and the division of business needs. “You must be focused, you can’t be everything to everyone so don’t try and be,” he instructed. He delivered an action plan that included identifying and surveying your target clients, focusing on their values, calculating your cost and margin price and then charging for extra value through perceived value pricing, while also perfecting your pricelist, planning a strategy for small, regular price increases and marketing yourself.

PILOROO EVENTS – “OPEN MIC WITH A TWIST” COMPERED BY GARY LATHAM AND CLIVE ALLWRIGHT The internationally renowned Clive Allwright, together with Gary Latham and a panel with dozens of awards on their mantle, presented a must-see show. The crowd roared with laughter as the two hilariously hosted the education session with Jayne Wild, The HOTSHOTS Team, Benni Tognini. Caterina Di Biasè, Shane Henning, Ali Holmes, Dave McColloch and Adam Dyer teaching all things colour, textures and cuts.

GHD HAIR – WAVY, CURLY & AFRO EDUCATION WITH RUMBIE MUTSIWA Rumbie and her team came together to celebrate the art of textured hair and educate the packed house on all things curls, waves and texture with live model demonstrations featuring

HAIR FESTIVAL 2022

multiple hair textures and ethnicities. Rumbie’s driving passion and purpose is to create a community that not only understands but truly celebrates curls. “It’s important as hairdressers that we know the science behind the hair as professionals. Like doctors, if they prescribe you a medication and you ask them why, you don’t want your doctor to say ‘I don’t know’, it’s the same for hairdressers, if you suggest something to a client you need to know why you’re prescribing it and why and how it will help,” she said. “Make sure you build your curl clientele. Don’t get left behind.”

THE SALES CATALYST, NEIL OSBORNE Neil Osborne explained Spendsuasion, where you and the client can reach an agreement where both parties win, making it easier for clients to buy. He instructed on the power of the statement of “that’s not a problem”, which can diffuse rejection so you can put forward an alternate solution, as well as finding and responding to buying signals. “Think about the questions you get asked in the salon and on the phone and how many opportunities slip through your fingers without awareness of a buying signal,” he said. He taught to be fluid in your conversation style and decisive about your questions, as well as suggesting questions that gain microcommitment towards a larger “yes” for your clients and create a psychological pattern.

TONI&GUY – ‘CO-LAB’ TONI&GUY presented both Co-Lab and Immersion in live hair and runway results. Immersion showed off looks with strength and dimension, marrying warm and cool tones to add width as well as texture and layers. The hero Co-Lab collection was predicated on responding to individuality, offering 16 techniques as a tool kit and wider foundation when used as a platform for young staff. This diverse imagery progresses the industry and is an asset to clients that are leaning into their individual hair needs.

EXCELLENT EDGES – ONE NIGHT ARVO STAND, PETE WALSTAB, JULES TOGNINI, TOM WHITE AND SAM OVERTON Excellent Edges Ambassadors Jules Tognini, Tom White and Sam Overton along with Pete Walstab filled the room with eager on-lookers ready to learn their haircutting techniques. With key takeaway tips on directional haircutting and how the direction of the scissors really makes a difference in the direction of the cut, they also spoke on hair texture and how everyone right now is embracing their natural texture. The team also spoke about the importance of maintaining and taking care of your scissors.

DE LORENZO – FESTIVAL OF KING AND QUEENS, RYAN KING, LISA POLINI, HOLLY BREEN AND ANGELA SOONG De Lorenzo’s mission is to provide professional salons with the best quality, natural-based haircare, manufactured in an environmentally responsible way. The King of Cutting and the De Lorenzo Colour Queens spoke about their techniques for bringing depth and dimension in hair with De Lorenzo colour.

RICHARD KAVANAGH – SESSION STYLING SECRETS UNPLUGGED WITH 5 X AUSTRALIAN SESSION STYLIST OF THE YEAR Five-time Australian Session Stylist of the Year, Richard Kavanagh shared his secrets to consistently creating award winning imagery. The audience learned how to understand what your clients see in an image, and how to interpret that, with effective techniques on how to translate your vision on camera effectively every time. Richard shared his top tips for winning photography, including suggestions for choosing the right photographer and the ideal talent and focusing on the silhouette of the hair.

AREA ACADEMY – THE WONDER OF WHY, EOIN MCCARTHY AND LEIGH WINSOR

SEAMLESS1 – ZERO VISIBILITY & LIGHTS. CAMERA.ACTION!, SARAH EMILIA AND MATTHEW JABBOUR

Eoin McCarthy and Leigh Winsor delved deeply into the art of consultation to uncover not just the what, but why they do what they do as barbers and their desire to collectively raise the profile of the industry. “What we can do and what we offer is so much more than what is often valued or what we are currently doing,” they said. “We want you to go deeper into the meaning of what we do from value and pricing, we can’t devalue ourselves and we need to display our worth as much as possible and this should be reflected in our pricing. We need to close the disparity between the consumer and what we do as professionals.”

Sarah and Matthew detailed their expert knowledge in hair extensions, with a focus on styling and application. Sarah completed this session using her favourite Seamless1 curling wand and giving her model a Sarah Emilia signature style as seen on her social platforms. “Always go close to the hairline when adding in extensions and place them on an angle. Always match the top layer then add in lightness below for a seamless blend. Make sure you have that colour match above,” she said. “I want to break the stigma of extensions being bad for your hair, they are healthy and won’t affect your hair.”

DYSON – EXPERIENCE DYSON WITH DAMIEN RINALDO AND THE BORIS THE CUTTERY TEAM

PIVOT POINT – UNLOCK YOUR POTENTIAL, ANDREA DE DEUGD, MIKAIL DASKO AND VIC PICCOLOTTO

Influencer, director, and speaker Damien Rinaldo shared that his priority, these days, is to attract talented, bright people into the industry and solve real-world hair care problems like protecting natural shine and smoothness while preventing extreme heat damage, with Dyson. Together the team showcased three looks with the Dyson hair dryer and straightener. Adriana Marmino shared her thoughts on the Dyson Supersonic with the audience and said, “it’s super smooth to create volume with less damage, it’s my best friend.” Damien added, “the Supersonic is about air drying the hair, not the heat, keeping hair in the best condition it can be.”

Pivot Point’s mission is to empower through education. Their extensive brand folio allows them to do so, catering to industry professionals and non-professionals, at all stages of their careers.

This look and learn seminar allowed the audience to get up close and personal with the Pivot Point National Education Team, led by international educator Vic Piccolotto, as they walked through a step-by-step series of creative looks and showcased how hairdressers can implement a systems approach that will allow you to grow as a creative artist.

For more information visit www.hairfestival.com.au INSTYLE 27

HAIR FESTIVAL 2022

CONNECT

FROM THE LOCATION TO THE FOOD, DRINKS, MUSIC, INSTALLATIONS AND MORE,WONDERLAND 2022 WAS THE PARTY OF THE YEAR.

O

n Sunday night June 12 (therefore, right in the middle of Hair Festival weekend over the Queen’s Birthday long weekend), we, as the hair industry, found Wonderland, a sold out celebration of everything hair that brought the community back together in the most fun way possible.

Held offsite from Carriageworks where Hair Festival was otherwise hosted and taking over the iconic Australian National Maritime Museum, the hair industry enjoyed a beautiful, clear night on the harbour, overlooking the boats and lights of Vivid, and taking the party both inside and outside. A DJ and live band from The Collective Sound System kept the party going all night, with multiple dance floors and spaces throughout the venue and music sponsored by Artégo. You could catch the saxophonist tearing up the dance floor amidst the party-goers himself!

Installations abounded, including a flash mob performance

by LED Dancers, who danced in light-up robot costumes to the audience’s delight. The dancefloor was additionally filled with Mirror Bunny dancers also from LED Dancers – that is dancers in eye-catching giant gold metal bunny suits – that party-goers had to snap the requisite selfie with. The CPR Hair 360 degree photobooth was another hit, as revellers were captured in a circular motion enjoying the party.

The bars were sponsored by Excellent Edges and MSC Boxtails, with wine sponsored by Jacob’s Creek and the hero MSC Boxtails – so cocktails in a juice box – proving to be a feature all night.

The food complemented the festival theme, with food trucks from Gelato Messina, Urban Pasta and Yummy Dogs so attendees could pick their favourite ice cream scoop, make their own pasta or grab a hot dog on the dance floor, as well as venue catering

28 INSTYLE

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that included charcuterie, an assortment of steamed baos and slow-cooked pasta and paella for the ideal dinner or late night snack.

Walking in, attendees clicked photos in front of the glowing pink Wonderland sign, with flowers by Hermetica Flowers. It was the perfect way to capture this reunion right from the very beginning, before the dancing and partying began.

That’s what Wonderland felt like – our industry reunion, where talking,

dancing and fun took over the night as we caught up with friends across states and continents after far too long. Beyond networking to what is a representation of real friendships and relationships, Wonderland was more than just a party, it was the necessary platform to truly reconnect and celebrate our hair industry as a whole – with dancing bunnies.

All we can say is we’ll see you next year!

For more information visit www.hairfestival.com.au

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HAIR FESTIVAL 2022

SHOP

HAIR FESTIVAL MARKETPLACE WAS AN INNOVATION OASIS OF EPIC PROPORTIONS – HERE ARE THE BRANDS, INDUSTRY LEADERS AND HUBS THAT MADE IT UNMISSABLE, WRITES SHANNON GUSS. Excellent Edges

H

air Festival 2022 was an extravaganza of all things hair – with education, business elevation, competitions, partying and shopping all coming out in full force.

The shopping component was courtesy of the Hair Festival MarketPlace, an oasis of product innovations, business knowhow, new tools, live education and so much more. This bold space was totally free to attend and ensured the doors of Carriageworks were exited only with bags and bags of purchases on the arms of guests.

Anchoring the space were three dedicated hubs. The Festival Hub was the space to pick up a coffee or snack, take a shopping break and network with the rest of the national industry, reuniting after far too long, as sponsored by Timely.

At the Barber Hub, AREA Academy collaborated with The Barber Academy, Dyson and Motion, in support of The Jack Reed Foundation, to deliver a sense of community and live education that stopped shoppers in their tracks. Other inspiring men’s brands around the MarketPlace, such as Barberco, which had three stands, as well as the very popular AM Williams, ensured the barber sector was well represented from the hub and beyond.

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“It was a successful weekend for us, we went there wanting to show our clients and hairdressers all the latest tools and we gave the clients the opportunity to come in and feel and see the products before they purchased them so we were able to achieve a lot of sales out of it," shared Lincoln Thomas of Barberco. “It was a great environment to connect with hairdressers, it was absolutely brilliant, and I think the effort we put into out stands did reap rewards, we didn’t take any shortcuts, we had some new products that were a hit and very successful.”

The Business Hub was a go-to destination that put business skills, knowledge and technology first. Platforms such as The George Institute, HaiR3Rs, Energy Australia, Austbrokers Countrywide, Payleadr, Your Leasing Co., XETA and TAFE NSW focused on the multitudes of running a salon – from education, to rent, energy, membership platforms, helping vulnerable clients and so much more. Throughout the MarketPlace, renowned institutions such as The ZING Project, Thryv, Timely Software, Smartpay, Kitomba Salon and Spa Software, Phorest Salon Software, piiq Digital, Quest Accountants, Salon Lane, Afterpay, the Australian Hairdressing Council, Headhunter Recruitment and

Caitlyn Menzel built on these significant concepts of salon growth, salon technology and smart technology, unique payment innovations and exciting salon suite models from the US with Salon Lane. The salon of the future could be experienced in every corner of MarketPlace, with business expertise as a cornerstone.

The industry’s social conscience was also strong on the MarketPlace floor. H2Cuts brought their world first Hydrogen Fuel cell powered salon to the floor for live cuts, while Sustainable Salons championed an environmental message beyond the education rooms and stand – ensuring sustainability in the waste and signage throughout the event. BeauTex showed off fashionable salon uniforms made from recycled plastic bottles in their effort to push environmentalism into fashion, and charities such as Hair Aid and Community Hair Project inspired with the philanthropy that can be achieved in hair.

HaiR-3Rs also showcased their powerful message for how hairdressers can help combat family violence.

Highlights abounded throughout the salon floor, from Sharon Blain showcasing the exciting ELEVATE PRO STYLER in the middle of the floor, to curly hair expert Rumbie Mutsiwa of Rumbie & Co. entertaining a long line at all times for her curly hair knowledge. Wuli Grooming also showcased new curly hair technology and Apotecari Bioactive Hair Care explained the latest in ingestible products, while big-name platforms such as BondiBoost, De Lorenzo, Excellent Edges, Mizutani Scissors, Smiths Collective Brands and Pivot Point Australia added their presence to the MarketPlace. Brands such as Sensus Hair, Seamless1, Phoenix Nationale, Osaka Scissors, Number 4 Hair Care, MPMB Distribution, Mayo International, Mamako, Love That For U, Lil J, Végétalement Provence, TNS Hair, Sharpline Scissors,

HAIR FESTIVAL 2022

Shui Scissors, Ibiza Hair, Insight Professional Australia, K18 and Ecoheads from Ozdare, Easy Hair, Elgon, Floractive Sydney, Foxy Blondes, Hemlock Designs, Hair Beauty Ink, Hair & Beauty Collective, Alter Ego Italy, A.M. Williams, Airpath, Arvo Haircare, Base Hair Extensions, BKT Beauty, Davroe and Colortrak offered the latest in hair extensions, colour, care, style, tools, scissors, furniture and so much more.

“I thought the MarketPlace was exceptional, for me, as a new brand that launched six months ago, it was a wonderful opportunity to really expose myself to the hair industry and understand what salons and hairdressers are looking for and how they operate,” shared Amadou Doumbia of Wuli Grooming. “I went in there with the perception that it would be more of a trade environment. Yes, I made sales, but I gained more in terms of education and knowledge of how hairdressers operate. One of the biggest advantages was that I ended up learning

Life is already !

Business insurance doesn’t have to be

more about working with hairdressers in two days than I could have ever imagined, it would have otherwise taken me probably me weeks if not months to gather the same level of intel. In addition to that, I did come away from it gaining some great contacts in the retail and distribution channels of haircare products, who I’m now in conversations with to further my brand.”

INSTYLE was on site too, with our own stand showing off the latest issues and

updates with INSTYLE and Styleicons, such as the website relaunch, and talking to the industry throughout the floor as an unparalleled opportunity to reconnect with the hair community.

Truly the hub of everything hair over the Queen’s Birthday long weekend, the MarketPlace was the social and shopping haven we were all waiting for for two years – it proved worth the wait.

For more information visit www.hairfestival.com.au

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INSTYLE 31

HAIR FESTIVAL 2022

Dream Team Collab

Editorial Glam Slam

COMPETE THE HAIR FESTIVAL COMPETITIONS ENDED THE WEEKEND’S PROCEEDINGS WITH APLOMB – HERE ARE THE OUTSTANDING WINNERS AND DETAILS.

C

losing out the festival on the afternoon of Monday June 13, the Hair Festival live competitions saw attendees shoot their shot and compete in one of four creative categories – Editorial Glam Slam, Barberstreet, Dream Team Collab team relay and Splash of Colour.

Competing in the middle of the room over two sessions, the energy and creativity of the competition was palpable.

Hairdressers built their hair creations live in the first three categories, and then paraded them out on stage to great applause.

The vibrant Splash of Colour models (pre-done) were also given their moment in the spotlight, wowing the crowd with bold and artistic final looks on stage.

Congratulations to all the winners and medallists in the competitions. The Editorial Glam Slam competition medallists, as judged by Paul Elchaar, Karen Hopwood, Damien Rinaldo and new Hall of Fame recipient Dario Cotroneo, were Paul James Graham of Paul and Paul salon in first place, and Jodie Moroney and Alicia Van Daverder, both from Whimsical Hair, in second and third place, respectively. Paul James Graham also won the Australian Hair Industry Awards’ People’s Choice title later that night, making it a successful few hours altogether!

In Barber Street, the category with the most applicants, as judged by Eoin McCarthy, Leigh Winsor and Peter Koziell, Benjamin Tuita was awarded first and Christopher Taulanga was awarded second, with both hairdressers from BOY+Co Barber Studio. Third place went to Georgie Bools from Stevie English Hair.

Splash of Colour, judged by Paul, Karen and Dario, gave first place to Alisha Lafferty from Analog Hair. Second and third place went to Domi Pinalli from Kulur Co. and Kylie Jones also from 32 INSTYLE

Splash of Colour

Analog Hair, respectively. TONI&GUY Cronulla won the Dream Team Collab, with salon participants Georgina Fardoulis, Andy Kwan and Louise Blake picking up the tools to create the look.

The competitions were organised by Michelle Anthony. They were compered by Peter Elchaar and scrutineered by Antonelle Attard and Carma Zerafa.

Competing in the live competitions bore a multitude of benefits, from creative imagery and marketing potential for winners and competitors, as well as the thrill of the live arena and adoring crowd cheering on your work. A major earning was putting work in front of the eyes of the illustrious judges, which included global ambassadors, industry leaders and renowned educators.

The bevy of prizes for all first place winners included editorial coverage in INSTYLE, valued at $2600, winner trophies, as well $100 vouchers from Artégo. The Editorial Glam Slam winner additionally received product packs from EVY Professional and KEVIN.MURPHY, and editorial opportunities from Hair Shots 2 The World. Barberstreet winners and all medallists received Karmine aprons, while first place also received a $500 Area Academy education package, $100 Sustainable Salons voucher and Excellent Edges scissors valued at $500, and second place won an American Crew prize pack worth $500. The Dream Team Collab winner received a Kofer suitcase, prize from Siren Marketing and $100 voucher from Sustainable Salons.

All runners up received a trophy, while third place winners in Editorial Glam Slam and Splash of Colour won a Lorna Evans package of brushes and education.

Congratulations to all the winners and participants in the first ever Hair Festival live competitions!

For more information visit www.hairfestival.com.au

HAIR FESTIVAL 2022 Dyson education session

WHAT THE

ATTENDEES SAID FROM THE STANDS TO THE STAGE AND EVERYWHERE IN BETWEEN, HERE’S WHAT HAIR FESTIVAL 2022 ATTENDEES HAD TO SAY ABOUT THE WEEKEND.

W

e’ve been celebrating Hair Festival since we all reconnected over the Queen’s Birthday long weekend, delving deep into the MarketPlace, REALTalk, Education Sessions, Wonderland Party, competitions and so much more, and now we want to hear from the attendees themselves. We passed the microphone to some of the guests, industry leaders, educators and exhibitors to see what they had to say about the weekend of hair.

SIMONE ABERON, APOTECARI For us at Apotecari, Hair Festival was an incredible opportunity to catch up with our salon partners and friends that we’ve missed seeing physically for far too long, as well as meeting like-minded hair professionals who we hadn’t yet had the pleasure of meeting. The highlight for us was the sheer excitement in the air, everyone we spoke to were as thrilled to be there as we were. Our most sincere congratulations to the team that brought Hair Festival to life; it was an incredible achievement to create such a well organised event, one that truly put the

experience of attendees first. We can’t wait for the next Hair Festival!

PETE WALSTAB, EXCELLENT EDGES Andy Warhol once said, “the idea of waiting for something makes it more exciting”. Never a truer statement has been spoken and that is exactly what happened at Hair Festival. It was so worth the wait and great to hang out with our industry peers after such a long time.

Great education, the MarketPlace was full of life and, most importantly, there were great parties. I’m still recovering from Wonderland. Bring on 2023’s event.

TOM DONATO, XIANG HAIR It was so great to catch up with so many industry friends over the weekend of Hair Festival. I loved being part of the muchanticipated revival of our industry trade show. Thank you to all involved and see you next year.

TRACEY BAZZANO LAURETTA, EVY PROFESSIONAL What were we expecting for Hair Festival Wonderland? We had no idea. What we

got was the most amazing night above and beyond any expectation, catching up with colleagues and friends that have shared each other’s journeys, when we have not seen each other for three years.

This is how the hair industry does it, with no competition, no competitiveness on these nights. Inspiring and inspirational, motivating and motivated, this is the crowd. It was so great to see everybody’s friends and new friends, and to share journeys and stories and even at three in the morning we can still give guidance. To the team, congratulations to you all on a most fabulous night and even keeping the super cold weather at bay! Great people, food, dancing and music – total vibe!

SHARLENE LEE – CIRCLES OF HAIR Hair Festival was the best weekend we’ve had in hairdressing for a long time.

The energy and the opportunity to see everyone was the boost we all needed.

As for Wonderland, wow what a party!

REALTalk is the best business content for what we need as salons today. The panels and ability to share ideas is one of my greatest passions.

IRENE MANYK, BASE HAIR EXTENSIONS If you want to change the direction of your business in two days, then secure a spot at Hair Festival 2023 now. Hair Festival has given our business so many opportunities from new business to game changing industry contacts. If you are a new business or an established business in the hair industry and you are not considering exhibiting at Hair Festival, there is an issue. We can’t wait for 2023.

For more information visit www.hairfestival.com.au INSTYLE 33

INFEATURE

DEE

WE SAT DOWN WITH INSPIRATIONAL EDITORIAL HAIR ARTIST DEE PARKER ATTWOOD TO DISCUSS PRODUCTS, TRENDS, HER MANY TITLE WINS AND MUCH MORE.

I

t’s not often you get to speak to a true hair legend, so we relished the chance to chat to now three-time Australian Hairdresser of the Year Dee Parker Attwood of Wieselmann salon about her monumental recent win, editorial insights and working with Schwarzkopf Professional. Read on…

INSTYLE: WHAT DOES IT MEAN TO YOU TO WIN AUSTRALIAN HAIRDRESSER OF THE YEAR FOR THE THIRD TIME?

Dee Parker Attwood: It means the world to me to win Australian Hairdresser of the Year for the third time! The funny thing is I think everyone doubts their own ability. You never really know who will win. I just stick with my formula and do the best I can at that time, always trying to create hair that is new and clever. To this point, that’s has served me quite well.

IN: WHAT INSPIRES YOU EDITORIALLY? DPA: I have changed as a hairdresser over time, becoming more editorial. When I was younger, my style was everything and the kitchen sink! I have retaught myself and stripped it all back and now try to create simple, beautiful hair. That’s why being the Hair Director for Schwarzkopf Professional’s True Colours was a dream project. We brought the best together to create this powerful important campaign.

IN: WHAT IS YOUR TOP EDITORIAL TIP FOR OTHER HAIRDRESSERS? DPA: My biggest tip is definitely to practice every look before the day. All my styles evolve and change the more I practice, always for the better. Plus, editorial campaigns are not just about the hair, consider every component, including the styling and makeup.

34 INSTYLE

IN: HOW DOES YOUR PARTNERSHIP WITH SCHWARZKOPF PROFESSIONAL ELEVATE YOU CREATIVELY? DPA: Schwarzkopf Professional are my biggest supporters! With entering hair competitions it’s not just about your collection, it’s also about your submission. They offer me great opportunities that I take very seriously and am truly honoured to be involved with. Also, they have incredible resources like the international collection of ‘Essential Looks’, that always give me huge inspiration.

These collections are done by the best hairdressers from around the world.

IN: WHAT IS YOUR NUMBER ONE ESSENTIAL PRODUCT RIGHT NOW? DPA: Anyone that knows me knows it is a combination of two products. Always Schwarzkopf Professional’s Session Label The Strong, and Session Label The Powder. I am not a natural hold hairdresser. Everything I do needs to last and hold the shape I put it in.

IN: WHAT IS YOUR GO-TO TREND OR TECHNIQUE AT THE MOMENT? DPA: I will always love big hair in the salon and in collections.

It’s lovely to see the return of the big bouncy blow wave. At Wieselmann we are known for them, and the clients are getting bored with having simple waves all the time.

IN: WHAT'S NEXT FOR YOU? DPA: I am off to Korea in July to do hair on the world stage representing Australia for the ‘Noise‘ underground event. It’s a huge honour and responsibility. I have sleepless nights thinking about my presentation. I always have a lot going on, but I do one job at a time, trying to put my all into each commitment.

IN: WHAT ARE YOU WORKING ON WITH SCHWARZKOPF PROFESSIONAL NOW? DPA: Off the back of a successful Afterpay Australian Fashion Week, it’s now time for a whole week of Hair Direction for Brisbane Fashion Week in August. It’s an exciting week and a wonderful partnership for Schwarzkopf Professional. They have group shows and some shows have 36 models. I can‘t wait to create some beautiful catwalk hair and see the cool fashion creations especially from the young designers.

SEVEN ICONIC LOOKS INSPIRED by THE CONTINENT WE LOVE AND CALL HOME

TRUE COLOURS

We at Schwarzkopf Professional are on a quest to prove that creativity in our craft truly can be found everywhere. We bring to you a local campaign that celebrates the unique flora and landscapes, and our beautiful surroundings, that reflect the continent we love and call home. Infused with incredible pieces from Romance Was Born, this campaign proves that inspiration truly is everywhere.

We celebrate the power of collaborations – creatively greater than the sum of their parts, by bringing together Romance Was Born with our largest colour brands; IGORA Royal and BLONDME. With thousands of beautiful shade combinations and some of the world’s most exciting formulas, colour is at the heart of this campaign.

Hair Director Dee Parker Attwood.

Head Colourist Kristie Kesic.

Guest Artists Jason Fassbender, Nic Shiun

The True Colours campaign has found seven iconic floral bouquets and landscapes that have inspired the unique shapes and unexpected colour combinations found within the hairstyles in these pages. From natural palettes of clays and browns that emulate our rugged coastline, to vibrant sunbursts of coppers and reds inspired by our wild botanica, the True Colours campaign traverses both hair innovation, and creativity.

Creative Collective Chin Chin Yeap, Dylan Hooper, Jacob Perkins.

ASK Advisor Olivera (Oli) Cirillo.

Photography Manolo Campion.

Make Up Nicole Thompson.

Romance Was Born Anna Plunkett & Luke Sales.

INTRODUCES

TRUE COLOURS BE THE COLOURIST YOU WANT TO BE

At the heart of it all, of course, is a celebration of hair. In our beloved industry, it’s crucial to establish creativity and craftmanship and to hone your own individual style. Whether that be through a modern take on the classics, a beautiful rounded line, or something more ‘felt,’ where hands mould and manipulate – whatever your skill and craft, it is important to celebrate the art of hairdressing as a form of self-expression.

BRUSHED OUT BOTTLE BRUSH BLOW-OUT BANKSIA

GUMNUT BOUQUET

CORAL COILS COASTAL 90S

LET US HELP YOU FIND YOUR TRUE COLOURS. SLICKED PETALS

FIND OUT MORE AT SCHWARZKOPF-PROFESSIONAL.COM.AU

RECREATE the LOOK:

BRUSHED-OUT BOTTLEBRUSH The Brushed-Out Bottlebrush should feel bold, artful and draw inspiration heaving from the natural and varying shades of our Australian and New Zealand native botanicals. The look focuses on finding beauty and inspiration right at home, by creating a sunburst of colour that radiates gently from the scalp.

COLOUR STEPS

STYLING STEPS

1

1

Apply Schwarzkopf Professional Skin Protect around the hairline, ears and nape area to prevent staining

Apply Session Label The Mousse from roots to ends to add grit and grip to the hair

2

2

Roots: IGORA Royal 7-77 and 0-88 5:1 IGORA Royal Developer 3%

Use a triple-texture tong technique and let set to cool

3 Foils: Immediately after applying the root colour, use a babylight foil technique on a diagonal around the perimeter of the hair

Create a combination of rolls and twists through the top quadrant of the hair to mimic the core of the natives

45 minutes

4 Midlengths: IGORA Royal 7-77 and 0-88 5:1 IGORA Royal Developer 12% Development time

RECREATE THE LOOK

Apply Session Label The Texturiser before brushing out the hair to create texture

4

IGORA Royal 0-00 and L-77 2:1 IGORA Royal Developer 12% Development time

3

5 Set the look using ample amounts of Session Label The Flexible

45 minutes

FOR ALL LOOK TUTORIALS, VISIT SCHWARZKOPF-PROFESSIONAL.COM.AU

INFEATURE

TRUE COLOURS

RENOWNED HAIR CONGLOMERATE SCHWARZKOPF PROFESSIONAL HAS UNVEILED TRUE COLOURS, A NEW CAMPAIGN AND MAGAZINE FROM THE BRAND THAT CAPTURES NATURAL BEAUTY AND THE ARTISTRY OF AUSTRALIANA, AS PAIRED WITH ROMANCE WAS BORN.

I

n annual campaigns and activities, Schwarzkopf Professional inspire in art, hair and fashion and TRUE COLOURS is the next essential part of that creative legacy. The campaign and magazine celebrates the craft of hairdressing, partnering with inimitable fashion house Romance Was Born to showcase the unique hues of Australia’s iconic flora and rugged landscapes in full creative looks.

Romance Was Born selected whimsical pieces for this artistic showcase, elevating the content across multiple mediums to truly live Schwarzkopf Professional’s mission to reinvent hair.

Building these themes into an industry-led publication, the work aesthetically presents innovative hair styling enriched with unexpected colour combinations that have been inspired by earthy palettes of clay, as well as vibrant sunbursts of coppers and the reds of wild botanica.

The talented team behind the images includes National Ambassador Dee Parker Attwood, Head Colourist Kristie Kesic, Guest Artists Jason Fassbender and Nic Shiun, Schwarzkopf Professional Creative Collective members Dylan Hooper, Jacob Perkins and Chin Chin Yeap, with local ASK Educator Olivera (Oli) Cirillo.

The group curated experimental looks using heritage colour ranges such as IGORA Royal, and BLONDME. These technologies embolden creativity and transformation with true-to-swatch colour results. This year these ranges have been innovated further with the expansion of IGORA Royal through the new highlifts

range, which combines optimal lift and neutralisation and is specially formulated to achieve ultimate light blonde shades.

Meanwhile BLONDME is renowned for maintaining ideal hair quality with covetable colour results for all shades of blonde, whilst achieving an impressive nine levels of lift. The brand has much to boast for, including being the most Googled professional brand for blondes, globally.

“I love working with both IGORA Royal and Vibrance, the ranges marry up to each other,” Kristie said. “It’s so easy having a permanent and demi-permanent range that match tones. I’m really happy with the rich autumnal tones and how shiny and glossy [model] Reid’s hair has turned out. It’s a naturally beautiful look.”

Bringing to life and full colour Schwarzkopf Professional’s core values of artistry and inspiration, TRUE COLOURS offers adventurous hues, transformative looks and the embodiment of hairdressing as a form of self-expression. Education, inspiration and art all in one, this multi-media content showcases endless colour possibilities teamed with key looks that translate to fashion and motivate in full. The campaign is further complemented by step-by-step tutorials on how to recreate each colour and look in-salon to elevate skills and expertise and to offer a 360-degree educational experience for the hairdressing industry, all driven by the brand’s renowned Guest Artists and Colourists.

Be transported to the heart of Australia in all its artfulness and inspiration, with TRUE COLOURS. For more information visit www.schwarzkopf-professional.com.au INSTYLE 35

ONSTAGE

FOR THE WIN THE SOPHOMORE AUSTRALIAN HAIR INDUSTRY AWARDS (CREATIVE) FOLLOWED UP THE INAUGURAL EVENT IN A BOLD COMPILATION OF TRIBUTES, HAIR FASHION SHOWS, AWARD WINNERS AND OPPORTUNITIES TO RECONNECT, WRITES SHANNON GUSS.

O Image by Dee Parker Attwood

36 INSTYLE

n Monday June 13 the Australian and New Zealand hair industry congregated at the International Convention Centre, Sydney, to celebrate the Australian Hair Industry Awards (Creative) 2022 gala and our hair community at large. The evening included inspiring hair fashion shows, the announcement of important industry winners, a tribute to the recently departed and dearly beloved Dennis Langford, and the requisite afterparty, all as a long awaited catch up and testament to the ever-evolving and incredibly talented salon industry.

The AHIAs are in their tenth year, built from the acclaimed Business awards and now celebrating the sophomore outing of the Creative venture as well. These awards followed Hair Festival, which took place over Sunday and Monday at Carriageworks in Sydney, to reclaim the Queen’s Birthday long weekend for the hair industry, together restoring this significant legacy and opportunity for the hair community.

ONSTAGE

Image by Danny Pato

The evening showcased two bold hair fashion performances, both with creative direction by event host and TV personality Adam Williams. Facilitated by the awards’ major sponsors, the first show was created by the Revlon Professional Artistic Crew and Education Team, as directed by National Education Manager Renee Meredith, and the ghd Education Team, as directed by AUS/NZ Education Manager Jordan Thomas. The second show was delivered by O&M and Global Creative Director Janelle Chaplin, all with hair extensions supplied by Amazing Hair.

The first show was a creative take on air travel, from flight attendants to bellhops, while the second show was a haunting and ethereal display of hair fashion. Both shows included entertaining dancing with highly stylised choreography and a runway component to truly draw the audience into the spectacle. The shows also incorporated custom show tracks to suit their very different concepts.

These shows and the awards were set against the backdrop of a 32 metre LED screen, adding to the display and putting the winners truly in the spotlight, with winners all back in the room live, away from the Zoom cameras of yesteryear.

Winners took to the stage in awe of their accolades, with Australian Hairdresser of the Year and New Zealand Hairdresser of the Year, Dee Parker Attwood and Danny Pato respectively, only adding to their already illustrious mantles and legacies.

Stevie English and members of his salon, Bernadette Beswick and the teams from Jack Horton Hair and Tsiknaris Hair all walked away as multi-award winners on the night.

The evening fittingly paid tribute to an industry legend lost this year, honouring TONI&GUY Australia CEO Dennis Langford and his substantial contribution to our national hair industry. The Hall of

Fame Award was exclusively renamed as the Dennis Langford Hall of Fame Award, which was awarded by his wife Sara and sons Jackson and Thomas to hair education icon Dario Cotroneo of DCI Education.

Dario spoke of his own friendship with and mentorship by Dennis in his acceptance speech, ushering in the legacy of Dennis’ Hall of Fame Award and continuing his inimitable impact.

The awards were judged by an international panel that included Angelo Seminara, Errol Douglas, Sally and Jamie Brooks, Sam McKnight, Charlotte GrantWest of HJI, Sergi Bancells of Esthetica, Cameron Pine of INSTYLE, Louise May of HAIR BIZ and Christina Butcher of Hair Romance. The emerging talents inducted into the HOTSHOTS team on the night were judged by Dee Parker Attwood, Jayne Wild, Benni Tognini, Stevie English, Sharon Blain and Brad Ngata.

“After launching the Creative AHIAs last year, we were thrilled at the overwhelming industry response and the huge amount of entries,” shared Mocha Owner/Publisher, Linda Woodhead. “These very special awards continue to highlight the quality of the industry’s editorial and trend focused skills and have allowed our entrants to show their clients and communities just how talented they are. The quality of the Australian hair industry is clearly evident here and every finalist and winner should be incredibly proud of their work.”

CONGRATULATIONS TO THE WINNERS! APPRENTICE OF THE YEAR Ella Stewart – Stevie English Hair AVANT GARDE HAIRDRESSER OF THE YEAR Chung-Yang Su- Su-Atelier BEST COLLAB OF THE YEAR Stevie and Bernie (Stevie English and Bernadette Beswick) COLOUR EXPERT OF THE YEAR Stevie English – Stevie English Hair CREATIVE TEAM OF THE YEAR Jack Horton Hair INDEPENDENT STYLIST OF THE YEAR Carolyn Gahan – Carolyn Jayun for ‘Joico’ INTERNATIONAL HAIRDRESSER OF THE YEAR Errol Douglas – Errol Douglas, UK MASTER CUTTER OF THE YEAR Shae Tsiknaris – Tsiknaris Hair MEN’S HAIR SPECIALIST OF THE YEAR France Khamees – By France DENNIS LANGFORD HALL OF FAME Dario Cotroneo NEW CREATIVE TALENT OF THE YEAR Elle Coco – Jack Horton Hair NEW ZEALAND HAIRDRESSER OF THE YEAR Danny Pato – D&M Hair Design NSW/ACT HAIRDRESSER OF THE YEAR Nathan Yazbek – Salon Yazbek QLD HAIRDRESSER OF THE YEAR Bill Tsiknaris – Tsiknaris Hair SA/TAS HAIRDRESSER OF THE YEAR Lisa Robertson – Pipsqueek in Saigon VIC HAIRDRESSER OF THE YEAR Bernadette Beswick – Beswick Education Services WA/NT HAIRDRESSER OF THE YEAR Stephanie Bellairs – Cabello by Stephanie Bellairs PEOPLE’S CHOICE PHOTOGRAPHIC COLLECTION OF THE YEAR Paul James Graham - Paul & Paul Salon AUSTRALIAN HAIRDRESSER OF THE YEAR Dee Parker Attwood – Wieselmann Salon HOTSHOTS TEAM: Elle Coco - Jack Horton Hair Hayley Warner – Oscar Oscar Salons Carindale Louise Graham – Hey Hair Salon Tia Wright-Pihama – TONI&GUY Perth

Image by Danny Pato

INSTYLE 37

INFEATURE

FULL SPECTRUM AVEDA’S IAN MICHAEL BLACK GAVE US HIS INIMITABLE THOUGHTS ON THE NEW FULL SPECTRUM COLOUR, IN ITS PROFESSIONAL, EDITORIAL AND INNOVATIVE CAPABILITIES.

A

veda’s all new Full Spectrum Permanent Vegan Treatment Hair Colour is a revelation in colour and technology, as supported by education and editorial work and specifically elevating professional artistry and Aveda’s core DNA. We spoke to the incomparable Ian Michael Black, the brand’s Global Artistic Director in hair colour, for insights into this innovation.

INSTYLE: HOW DOES FULL SPECTRUM COLOUR INNOVATE EXISTING AVEDA TECHNOLOGY FOR THE NEW GENERATION? Ian Michael Black: Aveda’s team of R&D colour scientists had been researching new technology advancements for years before we launched this next generation of Aveda Full Spectrum Permanent Vegan Treatment Hair Colour. In this range, they’ve used a breakthrough alkalizer technology blend that is new to the industry – it has never been used in professional hair colour before. This technology along with a botanical oil blend leads to enhanced performance while also protecting the hair. While Aveda hair colour has always offered customisable, high-performance results with naturally derived ingredients, this new range takes it to the next level.

IN: WHAT ARE KEY POINTS OF DIFFERENCE ABOUT THE TECHNOLOGY? IMB: The key points of difference for this technology and Aveda hair colour overall is the dedication to ensuring highperformance results while maintaining the brand’s mission of caring for the world.

All Aveda products, including hair colour, are 100 per cent vegan and prioritise the highest amount of naturally-derived ingredients, which, for this Full Spectrum range, results in a formula that is 96 per cent naturally derived. This breakthrough 38 INSTYLE

alkalizer technology adds a new level of performance benefits as it allows for maximum colour lift while protecting hair from damage, giving even better results.

Aveda Full Spectrum Permanent Vegan Treatment Hair Colour also harnesses the power of botanicals as it’s formulated with a new protective oil blend that includes certified organic sacha inchi, baobab and avocado oils to nourish, condition and achieve incredible shine without the need for silicones. Additionally, this range comes in a new 100 per cent recycled aluminum tube, and is manufactured using 100 per cent renewable energy through wind and solar power at Aveda’s manufacturing facility.

IN: HOW DOES IT REPRESENT THE AVEDA BRAND? IMB: From Aveda’s first hair colour launch in the 1990s, it has always followed its founder Horst Rechelbacher’s forwardthinking vision of ensuring the formula is better for colourists, better for their guests, and better for the planet, as well as making the hair colour concept similar to that of an artist’s palette. What this means is the company or manufacturer doesn’t dictate what specific colours a hairdresser has to work with, but instead gives them the ability to fully customise and choose how strong or soft they want each tone or mix of tones to create the perfect couture colour for each individual guest. Aveda is inspired by artistry and want to empower artists to create looks that are truly unique.

IN: WHY SHOULD PROFESSIONAL HAIRDRESSERS BE EXCITED ABOUT THIS RANGE? IMB: Aveda Full Spectrum is designed for ultimate creativity to take your work to the next level. From 100 per cent grey coverage with a natural soft tonal value, to the ultimate blonde with a refined

balanced tone, or even high fashion colours – you can achieve it all with this range and its expanded palette of customisable colour. With its unique system of levels and tones that can be blended for each guest to get the perfect colour, this range also requires less inventory, meaning fewer boxes on the shelf. All of this while feeling good that the products were created “the Aveda way”.

IN: WHAT ARE YOUR TOP TIPS FOR USING THIS RANGE? IMB: My favourite thing about Aveda Full Spectrum is that it truly works for every level of colourist – from those who are new on the floor and want to keep formulations simple and dependable, to the most advanced colourists who want to expand their colour knowledge and go deep into formulating unique tones.

The top tip I have for using this range is to push your blonding services! With over 20 tonal choices, you can refine as you lift in a new way and create tones not available in most ranges.

IN: WHAT EVENTS, PROMOTIONS AND EDITORIAL WORKS ARE SUPPORTING THIS RANGE? IMB: At a local level, we are working with global Aveda artist directors to create a series of colour courses for our Aveda salon network. We’ve also recently released an education course and collection of images to support a new colouring technique that I created called Reversible Color, along with cuts and styling by Antionette Beenders. This new collection takes blending hair and creating texture in a new direction, mixing both soft blending and harder lines to get the best of both worlds, while being able to offer guests in the salon a new take on hair color with Aveda Full Spectrum Permanent Vegan Treatment Hair Colour.

For more information visit www.aveda.com.au

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INFEATURE

PINK PROMISE

GHD UNVEILED THEIR VIBRANT ORCHID LIMITED EDITION PINK COLLECTION FOR 2022, WITH IMPORTANT MESSAGING AND ITS HISTORIC PHILANTHROPIC SPIRIT DRIVING THIS ALWAYS CRUCIAL ANNUAL CAMPAIGN.

G

hd’s annual Pink collection is back for 2022, continuing the two-year campaign to TAKE CONTROL NOW, and more broadly extending the brand’s 18-year support of global breast cancer charities, within which its raised $22 million USD. The campaign continues to respond to urgent stats from the National Breast Cancer Foundation AU 2022 that see around 1,000 young Australian women get diagnosed with breast cancer each year and one in seven Australian women diagnosed with breast cancer in their lifetime. This has been affected through the pandemic as well, as during the April 2020 COVID lockdowns roughly 98 per cent of breast screening appointments were cancelled or delayed, according to the Australian Institute of Health and Welfare, making the campaign message especially pertinent.

“Two physical features that can strongly shape how women see themselves, their breasts, and their hair, can be taken away by breast cancer. As an evolution of 2021’s successful campaign, the 2022 collection features the campaign messaging TAKE CONTROL NOW on the limited edition styling tools, providing women with a regular reminder to touch and check their boobs for signs of breast cancer every single month,” the brand said.

The campaign advocates for joyful body and breast positivity, bolstering the confidence of consumers to facilitate potentially lifesaving self-check steps. Awkwardness or embarrassment around this process can undermine self-checking and delay crucial medical appointments, so the brand is elevating confidence and education around breast health for all breast sizes and types, with self-check reminders on social media from the brand to its sizable following publicised each month.

40 INSTYLE

In addition to this message and communications advocacy, the campaign will also continue to donate $20 from every pink limited edition purchase to the cause. Tools such as the ghd helios™ professional hairdryer, with Aeroprecis™ technology, the award-winning ghd platinum+™ styler, with ground-breaking predictive Ultra-zone™ technology, the ghd gold® styler, with Dual-zone technology and, for the first time, the limited edition glide hot brush, which contains ceramic and ionising technology to transform hair, comprise the collection. The tools are accompanied by a soft touch zip bag, all designed for 2022 as the vibrant orchid ghd limited edition Pink collection, with the essential self-check reminder. These tools deliver sleek, smooth, shiny, heat-controlled results in efficient drying and styling time, all with aesthetic style and an important message.

Diving into one of the hair industry’s most treasured traditions with ghd’s 2022 interpretation of the Pink campaign, the message remains just as vital, the tools just as covetable and the philanthropy ever-significant. Add Pink 2022 to your collection.

For more information, please contact your ghd representative or call 1300 443 424.

AFTERPAY AUSTRALIAN FASION WEEK 2022

AAFW 22

AFTERPAY AUSTRALIAN FASHION WEEK WAS THE MEDLEY OF HAIR, BEAUTY, FASHION AND ART WE WAIT ALL YEAR FOR. CATCH A GLIMPSE OF OUR DISCOVERIES BACKSTAGE AND MUSINGS FRONT ROW.

Romance Was Born

INSTYLE 41

AAFW 22

SCHWARZKOPF PROFESSIONAL X WE ARE KINDRED

Hair Director Travis Balcke created brushed-out waves tailored to each model to hero individual beauty and highlight natural volume as a trend.

Taking place on a vast grass runway, the Wafting Technique took centre stage.

REDKEN

REDKEN

X ERIK YVON

Hair Director Diane Gorgievski created three signature hair styles to elevate the colourful fashion looks. These looks included finger waves with slick and smooth texturing as created by the baby hairs on the models' faces, as well as a super shiny wet look and a more relaxed style to enhance the natural textures of the models' faces.

GHD

X ONE MILE

ARTÉGO

X KARLA ŠPETIC

Karla Špetić presented Oasis Resort 23, inspired by a quote from Chilean poet Pablo Neruda and complemented by looks from Artégo. “My inspiration behind the style was influenced by Karla Spetic’s collection. We styled the hair how it would naturally fall on the face if you were to walk out of the ocean with a garment on,” shared Hair Stylist Matthew Ashton.

42 INSTYLE

“If there was one word to describe what brand creator Sammy Robinson wanted from the hair and makeup direction it would be ‘healthy’,” Hair Director Natalie Anne explained.

“Healthy hair screams high shine, smooth and glossy .

No matter your hair type, all girls deserve to feel and look healthy.”

X FIRST NATIONS FASHION + DESIGN

“The First Nations show was challenging.

Not just because it was about individuality just in terms of hair looks, but individuality in terms of personality too,” Hair Director Richard Kavanagh said. “It’s very challenging but also rewarding to work on such a diverse event show with less structure and a lot of individual needs.”

AAFW 22

ORIBE

X ANNA ANTAL

Presenting spirited pieces and an untamed colour palette, the collection worked to reference the time and fashion scene of the 60s and 70s, a time in which Marrakesh was a mecca for aristocracy and socialites from Europe.

“The inspiration behind the hair is that they are polished women playing with a bohemian lifestyle,” explained Hair Director Julianna McGuigan.

GHD

X ALIX HIGGINS Individualism was the brief for Alix Higgins, with ghd elevating natural textures and enhancing the hair looks of each model. “The look for the show is all about individuality, looking at each model and working with their natural textures, partings and personal style,” said Benjamin James, Hair Director.

O&M WELLA

X IORDANES SPYRIDON GOGOS Inspired by Helen of Troy, Hair Director Renya Xydis worked to create innovative and playful hair looks to appropriately complement the fascinating and alluring show. “This is not your typical show – it’s an installation of hair art in a sustainable way by the reuse of hair to create amazing and eccentric wearable art,” Renya shared.

X RUMER “The Rumer Girl is sexy but with an edge, so that’s why with most of the up styles we have created almost an organic texture in the hair first, so when they go up it's almost like a tree-branch look to create a coolness and toughness to the look,” said Hair Director John Pulitano about a show inspired by the Australian Outback.

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AAFW 22

REDKEN

X ADAPTIVE CLOTHING COLLECTIVE The show was a celebration of underrepresented bodies, with a focus on fashion-forward garments that are wheelchair accessible and inclusive for disabled bodies. Hair Director Justin Pace created signature hair looks that worked to enhance the natural beauty of the models. “Middle parts with soft bouncy waves and an ’effortless’ loose natural look were the highlights for the show, along with natural sleek groomed hair for men,” he said.

REDKEN

DAVROE

X NICOL & FORD Ethically produced, demi-couture brand Nicol & Ford presented their new collection with camp-style pieces and hair looks by professional hair partner Redken.

“Today is a magical experience, we have been inspired by the artist Leonor Fini and his incredible artworks,” Hair Director Di Georviski said.

X JORDAN DALAH

“I took inspiration from the Jordan Dalah collection,” said Madison Voloshin, Davroe Hair Director. “His clothes are so creative and unique so I use that as a starting point. I love creating strong, simple looks as much as I do creating something unique and dramatic so working with Dalah is the perfect opportunity to explore something more creative.”

R+CO

X MATTEAU

44 INSTYLE

The neutral tones and relaxed silhouettes of the collection were complemented by understated and simple but beautiful hair looks by R+Co. “We want the girls to look like they’re on holidays, very fresh, very beautiful. We’re working to enhance each model's natural hair texture rather than alter or change it. We created soft natural bends through their hair, with parts that are centred and strong,” said Hair Director Paloma Garcia.

AAFW 22

REDKEN

X ASTA RESORT “The inspiration mainly comes from what the brand is about itself. Asta Resort embodies that girl who wants to chill on the beach, enjoy her days and get lost in time – so having that lovely, organic, natural, wet-look about the hair, but being slightly dried into it as well because of the girl being lost in time,” said Hair Director Jacky Chan about the Mediterranean-inspired show.

O&M

X EMMA PILLS

Jewellery designer Emma Pills threw an epic partystyle runway show, complemented by slicked-back hair looks by O&M. “The collection is party vibes and it’s just about girls having fun,” Hair Director Mary Alamine revealed.

R+CO

REDKEN

X DANIEL AVAKIAN Hair Director Richard Kavanagh explained backstage that the hair looks were a “little bit 40s, a little bit 80s and kind of Blade Runner inspired, sci-fi, futuristic”. He added that he wanted the models to “feel tough, cool, dangerous, and a little bit edgy”.

X ST. AGNI Known for their reinvention of classic silhouettes and timeless materials, St. Agni’s collection was truly elegant and sophisticated. The considered collection was complemented by laidback and luxe hairstyles. R+Co’s Hair Director Brad Rixon described the show’s hair look as being “more about natural textures and working to the individual model rather than one set look”.

INSTYLE 45

AAFW 22

O&M

X OROTON

GHD AND O&M

Creative Director Sophie Holt put together a 60s inspired collection championing embroidery, hand-stitching, utilitarian silhouettes, structured accessories, and charming motifs. With the notion of escapism becoming a consistent theme throughout the show, Hair Director John Pulitano worked in creating organic, effortlessly styled hair looks.

X MARIAM SEDDIQ

“Today’s look was actually inspired by a silhouette that Mariam Seddiq kept sketching,” Hair Director Natalie Anne revealed. “I couldn’t really make the connection between the modern collection and the strong Mariam Seddiq girl with the soft finger waved references that I was getting in the brief, so we ended up reverse engineering the look and it was beautiful.”

REDKEN

X SASS & BIDE “This resurgence of the sass & bide woman is highly influenced by the modern day elegance of euphoria,” Hair Director Di Gorgievski said.

“Marnie Skillings emulates a party girl and really brings to life the word fun, which was my aesthetic muse. Bringing together elements of the late 90s and early 2000s, we’ve showcased straight sleek looks, graphic top knots and sweaty circuit curls.”

46 INSTYLE

WELLA

X WYNN HAMLYN

In an underground tunnel turned runway, Auckland based brand Wynn Hmalyn presented its Resort 23 collection at Sydney’s Central Station, paying homage to 90s blunt cuts and maximum shine. With the help of professional hair partner Wella, Hair Director Renya Xydis and hair extensions from Amazing Hair Australia, the show was a parade of luminous locks.

ACIDIC BONDING CONCENTRATE

ULTIMATE REPAIR, INTENSE CONDITIONING, COLOR FADE PROTECTION, FOR ALL HAIR TYPES AND TEXTURES

AAFW 22

O&M

X AJE

Held at the Museum of Contemporary Art, Aje proudly presented their Resort 23 collection ‘Sculptura’, which was complemented by sleek, wet looks by hair partner O&M. Hair Director John Pulitano explained, “we wanted to create a beautiful, sexy, looking woman, but with a kind of edge”.

WELLA

X BONDI BORN The show presented sorbet shades, boyish fits and sultry silhouettes. With an ode to the past, the 90s led the way, with details ranging from jelly sandals our younger selves lived in, to the iconic 90s hair bun. “We just wanted individuality. Enjoy the hair parts, enjoy the curls, enjoy the straight hair, we want everyone to feel like themselves,” said Hair Director Renya Xydis.

REDKEN

X INDIGENOUS FASHION PROJECTS

REDKEN

X BEC AND BRIDGE “Today’s hair look is inspired by this incredible showcase – it’s 21 years this year for Bec and Bridge,” Hair Director Di Gorgievski shared. “We’re bringing that youthful glamour back to the runway, with gorgeous blowdries, lived-in textures, and that wet look. We really had pulled inspiration from all the former runway shows and Euphoria, as well as today’s modern glamour.”

48 INSTYLE

The show included five of Australia’s leading First Nations designers, as well as a performance from newly appointed Community Ambassador for DAAFF, Jessica Mauboy. “We really wanted to elevate our nod to the country.

We’ve got some wet looks and some dry looks, we really just wanted to bring out those elements of nature. Keeping the hair diverse was our main inspiration,” said Hair Director Kristy Hodgson.

AAFW 22

GOLDWELL

X BIANCA SPENDER

Motivated by the concept of ‘disruptive beauty’ to push the boundaries of traditional ideals, the collection conveyed a sense of structured surrealism. Hair Director Christopher Hunter worked to create two distinct hair looks for the show. Embracing natural hair texture, the looks celebrated self-expression, personal connection, and enduring style.

GHD

X SCHWARZKOPF PROFESSIONAL X ROMANCE WAS BORN

In collaboration with celebrated Australian artist Ken Done, Romance Was Born debuted their Resort 23 collection ‘Done Zone’ at the artist’s namesake gallery in The Rocks in Sydney, with details by Studio A’s resident artisan Adam Mandarano. Led by Hair Director Dee Parker Attwood with Co-Director Jason Fassbender, the runway saw a series of sleek, polished and understated hair looks.

WELLA

X AAIZÉL

“The hair is individual, it’s unique. We’re enhancing the natural beauty of every model, so we want to kind of work with their own texture and just kind of slightly refine it,” Hair Director Kieran Street explained. “We want to make the inner beauty come out.”

O&M

X GARY BIGENI Known for the designer’s dedication to inclusivity, the gender-neutral 32-piece collection was a celebration of colour and individual expression, featuring hand-painted pieces, each made to order and handmade by the designer and local artisans. Hair Director Bec Snow created looks that celebrated each model’s individual beauty, speaking to the collection’s underlying themes of collaboration, diversity, and representation.

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COVER STORY

HIGH TECH

IN BREAKING HAIR INDUSTRY NEWS, THE NEW PARLUX DIGITALYON AIR IONIZER TECH HAIR DRYER IS LAUNCHING TO THE PROFESSIONAL AUSTRALIAN MARKET IN QUARTER FOUR OF 2022, HAILING FROM ITALY TO SPECIFICALLY ACCOMMODATE INTENSIVE DAY-IN, DAY-OUT SALON USE. DISCOVER ITS MANY FUTURISTIC FEATURES.

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he Parlux DigitAlyon Air Ionizer Tech Hair Dryer is on its way to Australia, made in Italy and featuring the new, dynamic professional digital E-LYON® motor. The tool promises heat, power and a lightweight design that prioritises professionalism and every salon need.

The new digital hairdryer is the next natural evolution of the renowned Parlux Alyon, utilising over 40 years of Parlux’s well-known industry experience and taking the next important technological step with digital technology that increases its performance in terms of power, speed and heat.

“The new technologies of Parlux DigitAlyon have enabled it to lighten the weight of the hairdryer and to find a perfect balance, ensuring it can be used for hours without fatigue and pain,” the brand explained. “The improved features of Parlux DigitAlyon allow the most attentive professional to obtain a perfect and longlasting hairstyle in less time. The styling lasts longer with Parlux!”

A myriad of new features set this tool apart, headlined by the newly developed professional digital E-LYON® motor, which has been tested in top-tier hair salons to put professional hairdressing first. The motor has a very long life and an air flow rate of 88m3/h, designed for performance, power and the ability to withstand continued use in stressful salon work conditions without power losses.

Complementing this hero component is 50 INSTYLE

a new wave empowered heating element, featuring evolved variable geometry and an increased power of 2,400 watts, with consequent increase in temperature, uniform distribution of the heat and the optimisation of the heating areas for increasingly stable temperature distribution. This maintains fast drying and energy saving capabilities.

Other vital features include “Air Ionizer Tech” Ionic and Ceramic Technology, which optimises the negative ion emissions to eliminate static electricity, speed up drying times and make the hair softer and shinier, becoming a salon necessity on both sides of the chair.

A specially and elegantly redesigned and patented filter is another core tool component, trapping more dirt that gets into the hairdryer, while keeping its power completely unaltered. The “Anti-Heating” front body is a unique construction with

triple insulation and an air chamber that leaves the front of the hairdryer cold, allowing for comfort and freedom in gripping and using the dryer.

Other significant developments include a patented “HFS” or “Hair Free System”, which is an innovative device integrated into the hairdryer suction, catching the hair for simple and effective cleaning and maintenance. The Parlux DigitAlyon also includes two nozzle options, a standard choice and a new slim nozzle, specifically designed to create a straightener effect for incredibly straight and shiny hair. It also is available with the MagicSense diffuser.

The tool is lightweight, ergonomic and balanced, with a redesigned handle and optimised build that has lightened all the components to facilitate using the dryer over long days in the salon. Moreover, the tool is even quieter, antibacterial and ecofriendly, and offers a cold air button, two soft switches, a professional 3.30 metre cord, two speed settings and four temperature settings. Taking tailored tools to again another level, it’s available in two trending colour options, Silver or Anthracite.

Relying on the extensive history of Parlux reliability but with a futuristic appeal that jumps forward in evolving technology, the Parlux DigitAlyon Air Ionizer Tech Hair Dryer is your new digital best friend, with a host of features that highlight this as a launch to look out for.

Go high tech, with Parlux.

For more information visit www.datelineimports.com.au and www.parlux.com.au

INFEATURE

GÜD TO GO

A PROFESSIONAL LAUNCH OF SIXTEEN INNOVATIVE PRODUCTS HERALDS THE DEBUT OF DUNGÜD – A LOCAL, ETHICAL, UNIQUE COMPOSITION OF TECHNOLOGIES FOR EVERYONE.

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outed as “products for the people”, Australian professional haircare brand DunGüd (that is ‘Done Good’) has launched to the market with 16 unisex hair products. The brand was built on a vision to disrupt both the barbering and hairdressing spheres simultaneously, with a carefully constructed and formulated product line made to bridge the gap between these two landscapes.

That concept was the shared vision of hair industry veterans, friends and now co-founders Phil Taylor and Kass Nagi. Phil has been hairdressing since the 90s and has worked in haircare product development for over 17 years, working across product development, hair education and marketing globally.

Kass was born into a barbering family and owns several high-end contemporary men’s grooming spaces nationally.

The duo combined their immense knowledge and experience into an ethically and locally made product line, which has a focus on native Australian plant-based ingredients.

The range highlights individuality and youth as made for fashion forward consumers, and the product line has already found acclaim in those markets.

It has quickly developed a cult following within leading boutique, high-end salons and retailers and has been utilised in a broader fashion and editorial context, in

campaigns for globally renowned highend labels such as Gucci and Adidas.

“Although we want DunGüd to appear true to its vibrant and well considered aesthetic, it’s the product performance, however, that speaks loudest,” Phil said.

“There is meticulous attention to detail for each product in the range, which in many

cases takes an unconventional approach to deliver outstanding results, with the user’s experience always top of mind.”

The range includes hero product Nirvana, which has the myriad of benefits – seven to be exact - of a treatment, primer and second day re-styler all in one savvy tool. The product can be used on damp or dry hair to treat, condition, detangle, boost shine, eliminate frizz, and provide UV/thermal protection with a touch of hold. When re-styling on dry hair the product can instantly re-shape and re-style both straight and curly hair with minimal effort. The brand’s Dry Cleaner is another feature, as a twist on the more familiar dry shampoo formula. The product is a revolutionary paste that contains dry shampoo, then acting as a new paste-to-serum product.

Emulsifying the paste in your palms converts it into a serum that can be applied on the roots where required to cleanse, volumise, texturise and add longevity to styles.

With fashion-centric, proudly Australian and ever-innovative values shaping this range, we love seeing two Aussie pioneers evolve the hairdressing landscape right from home soil – literally.

Welcome DunGüd to the national fold.

For more information visit www.dungudhair.com or email hello@hairandbeautycollective.com for stockists options INSTYLE 51

RENDEZVOUS AVEC L’ORÉAL PRO

FIVE OF AUSTRALIA’S LEADING HAIRDRESSERS DISCUSS EDUCATION, TECHNOLOGY, COLOUR, BUSINESS AND SO MUCH MORE, PARTICULARLY AS IT PERTAINS TO THEIR LONGSTANDING AND CAREER-BUILDING RELATIONSHIPS WITH L’ORÉAL PROFESSIONNEL. FOR MORE INFORMATION VISIT WWW.LOREALPROFESSIONNEL.COM.AU/CONTACTUS

TIFFANY DECAUX

BORIS THE CUTTERY

INSTYLE: Tell us a bit about your salon.

Tiffany Decaux: I work in Adelaide at Boris the Cuttery in Norwood on the Parade. It’s a gorgeous area with tree lined streets and a mix of old and new shops. We are a modern salon, my boss Damien Rinaldo has had the salon I believe for more than 20 years now, which is an incredible achievement. I love the area and diversity in guests that we have coming through the door every day.

IN: Why did you partner with L’Oréal Professionnel?

TD: I partnered with L’Oréal Professionnel because their incredible Brand covers every aspect of what I would love from a creative brand. Their values when it comes to cleaner products and packaging that are better for the environment make me proud to work with this company.

IN: How does L’Oréal Professionnel help you in education, specifically through their access program/education portal?

TD: L’Oréal Professionnel is incredibly supportive when it comes education. For myself as an educator L’Oréal goes above and beyond to make my experience easier. With the Access portal you can find every aspect of education so easily and efficiently.

IN: How does the Brand aid your salon technologically?

TD: L’Oréal Professionnel is always forward thinking especially when it comes to technology, creating easier platforms to facilitate orders and also education.

IN: How is the new Metal Detox impacting your colour business?

TD: Metal Detox is one of the most incredible products on the market right now, it’s so easy to use and the results

52 INSTYLE

are next to none. The best part is that the guest sees you use the product on their hair and you can have a 360 degree conversation about the product and what’s going to happen for them and their service. The results from Metal Detox have changed the game, especially when it comes to blondes or fragile hair.

IN: What do you love about Metal Detox?

TD: What I love about Metal Detox is the forward-thinking nature of the product and how easy it is to use. It’s time efficient with our guests, plus the results are incredible.

IN: What business components, like salon management, salon training and leadership, are you helped by through L’Oréal Professionnel?

TD: L’Oréal Professionnel has helped me grow through their annual educational conferences and also by attending education throughout the year. These education sessions have helped my confidence with public speaking, as well as communication with staff and also guests inside the workplace.

IN: What are you looking forward to next with L’Oréal Professionnel?

TD: I’m always looking forward to seeing what products they come up with. L’Oréal Professionnel always has surprises in the best way. I’m a creative so I’m always excited about new colours and also styling products.

IN: What does being part of the L’Oréal Professionnel family mean to you?

TD: Being a part of the L’Oréal Professionnel family means so much to me. I feel that I’m part of a special club of people that care for each other, support each other, and also just have a good, old time!

L’ORÉAL PROFESSIONNEL

SCOTT SLOAN AND JORDAN HONE

SLOANS

INSTYLE: Tell us a bit about your salon.

Scott Sloan and Jordan Hone: Sloans has been dedicated to delivering a little modest glamour in a relaxed and sociable space for over 22 years. Situated on Sydney’s leafy lower North Shore, Sloans of Lane Cove quickly became the go-to destination for Sydney’s style set, attracting an enviable clientele. Sloans North Sydney was created in 2016 and the group has since been awarded AHIA Salon of the Year 2019 Winner, AHFA Salon Business of the Year 2019 Finalist as well as AHFA NSW/ACT Hairdresser of the Year 2021 for Jordan. Our vibrant team of 27 dedicated professionals channels a fashion forward vibe onto the salon floor yet remains approachable and relatable. Armed with the latest tips and trends from the fashion capitals around the world, we are dedicated to creating cutting-edge colour and styles inspired by international catwalk fashion, to ensure our clients’ hair is always a season ahead of the rest.

IN: Why did you partner with L’Oréal Professionnel?

SS and JH: We have worked with multiple brands and the relationship we have developed with L’Oréal is second to none. Never have we had such proactive engagement with so much checking in and so many incredible opportunities presented to our whole team. With everything from editorial shoots to Colour Trophy to VIP access to education opportunities, we have been spoilt for choice.

IN: How does L’Oréal Professionnel support your salon?

SS and JH: We like to think of them as part of the Sloans salon family as the way they support us is about so much more than just products or business advice.

The team are incredible to work with and every time we speak with them, they are so encouraging and always have such a friendly attitude, which is so appreciated by all of our team.

IN: How does L’Oréal Professionnel help you in education, specifically through their access program/education portal?

SS and JH: The education on offer is absolutely world class and the best we could be presenting to the team. We focus heavily on product training for our entire

team and have seen amazing results across Retail Sales growth. As key industry educators we are able to see the inner workings and the hard work that goes into every element of the comprehensive offering and are so proud to play a part in educating the next generation talent of our industry.

IN: How does the Brand aid your salon technologically?

SS and JH: Having the latest technology for our clients is fundamental to the Sloans’ brand essence and our dedication to innovation. To be working alongside a Brand with such a cutting-edge approach to hair gives the team so much confidence when dealing with clients on the floor or working on models backstage.

IN: How is the new Metal Detox impacting your colour business?

SS and JH: The feedback from our clients that have used Metal Detox has been phenomenal. They have raved about the quality of their colour and we have found that it has driven them back into the salon to maintain that level of perfection.

It has also helped considerably with client retention for new colour clients as the results are so stand out that they don’t want to risk trying anything else.

IN: What do you love about Metal Detox?

SS and JH: As salons that specialise in colour and colour education, we have been blown away by the results we see.

Even from the first application you can see such a huge difference in the end result of every colour we are creating in the salon, especially all of our blondes. The tone and overall condition of the hair are improved with the benefit of 87 per cent less breakage risk, which is truly remarkable.

IN: What business components, like salon management, salon training and leadership, are you helped by through L’Oréal Professionnel?

SS and JH: We have received such a comprehensive approach to assistance that it really has helped us monumentally.

With the recent renovation of our Lane Cove flagship salon in particular, they were with us every step of the way and

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L’ORÉAL PROFESSIONNEL

so involved in ensuring the project was a success. Also, having their advice on the other end of the phone during COVID was also so appreciated.

IN: What are you looking forward to next with L’Oréal Professionnel?

SS and JH: There is a lot on the horizon but we are most excited about future education opportunities. Having just

travelled to India for a Cut and Colour focus, the opening up of borders again is so exciting for the industry. It’s been far too long catching up in person with the global L’Oréal Professionnel team.

IN: What does being part of the L’Oréal Professionnel family mean to you?

SS and JH: It means so much! For us as Owner and Directors, being given so much

access to support and expertise, right down through the team, from Seniors being able to be involved in the industry’s most exciting opportunities to the Apprentices being able to train using the best products available, there is something for everyone! We are so grateful be part of the family. Becoming Ambassadors has been a proud career highlight for both of us.

BRODIE LEE TSIKNARIS

ROKSTAR SALON

INSTYLE: Tell us a bit about your salon.

Brodie-Lee Tsiknaris: Rokstar is iconic, it’s not just a brand but known as a destination salon, a lifestyle and a community in the Urban West End, Brisbane. It’s home to some of the industry’s most awarded Gen Y hair stylists.

IN: Why did you partner with L’Oréal Professionnel?

BT: We partner with L’Oréal Professionnel due to the Brand’s innovations, technologies, professionalism and people.

IN: How does L’Oréal Professionnel help you in education, specifically through their access program/education portal?

BT: L’Oréal Professionnel offers incredible in-salon support through their business development managers, technical trainings and most recently the online 24/7 Access portal where staff can access education anywhere, anytime.

IN: How does the Brand aid your salon technologically?

BT: The technology that L’Oréal Professionnel continue to execute for salons makes business incredibly easy in our ability to order and learn from others, which is invaluable.

IN: How is the new Metal Detox impacting your colour business?

BT: Metal Detox is a game changer. We are seeing blondes last longer, with less fading, more shine and cleaner lifting.

IN: What do you love about Metal Detox?

BT: I love the fragrance in Metal Detox. It is truly a luxurious service.

IN: What business components, like salon management, salon training and leadership, are you helped by through L’Oréal Professionnel?

BT: L’Oréal Professionnel work closely with us to support our insalon training programs.

IN: What are you looking forward to next with L’Oréal Professionnel?

BT: We are looking forward to the release of even more exciting products.

IN: What does being part of the L’Oréal Professionnel family mean to you?

BT: It’s an honour to be a part of the L’Oréal Professionnel family.

To be surrounded by humble and talented artists who genuinely care about the industry warms my heart.

To find out how to work with L’Oréal Professionnel in your business visit www.lorealprofessionnel.com.au/contactus 54 INSTYLE

L’ORÉAL PROFESSIONNEL

JOE COTRONEO

ZINK - THE ELEMENT OF HAIR

INSTYLE : Tell us a bit about your salon.

Joe Cotroneo: ZINK - The Element of Hair is located in the fashion district of Adelaide in the Unley Shopping Centre. The salon has a New York Studio 54 vibe, we cater for the stylish woman looking for a great image. We specialise in creating a unique experience for each guest, so most of our guests love our signature French Balayage and glam styling.

IN: Why did you partner with L’Oréal Professionnel?

JC: It’s a partnership that started over 30 years ago. It’s a true partnership working closely with the whole team, from Owner to Stylist, making sure the hairdresser is at the centre and the most important aspect of the business. L’Oréal Professionnel always deliver amazing colours and styling products.

IN: How does L’Oréal Professionnel support your salon?

JC: L’Oréal Professionnel supports the salon in many ways but the personal relationships with the Brand Managers and Coaches is the most important aspect to me as a salon owner. The team in South Australia, led by Dana and supported by Lisa and Patrick, are always there for education.

IN: How does L’Oréal Professionnel help you in education, specifically through their access program/education portal JC: Education is one of the most important reasons I love the L’Oréal Professionnel Brand as it is always progressive and definitely ahead of the pack. The new Access portal is amazing as it can be accessed any time, but as a long-standing member of the Artistic Team I love the hands on workshops we hold during the year. That’s where fashion and great colours are created for the participating hairdresser.

IN: How does the Brand aid your salon technologically?

JC: This is a two-part question for me. Firstly, the research behind each product released is extensive to be able to deliver the best products on the market, but I also am impressed that L’Oréal Professionnel is at the forefront of creating a greener future in all their operations from manufacturing and packaging to marketing.

IN: How is the new Metal Detox impacting your colour business?

JC: Metal Detox is the go-to product before any colour service, it’s the insurance policy that gives amazing results by protecting the hair during the colour service.

IN: What do you love about Metal Detox?

JC: The best thing about Metal Detox is that it’s very easy to use with great results IN: What business components, like salon management, salon training and leadership, are you helped by through L’Oréal Professionnel?

JC: We are helped in all aspects of salon training and leadership. In regular meetings with Dana we map out and explain future releases so we can work together for each new release to coincide with the training of the staff. That way why the whole team is behind each new trend and product release IN: What are you looking forward to next with L’Oréal Professionnel?

JC: I am looking forward to the L’Oréal Style and Colour Trophy as it is a highlight in the salon. We get to create amazing and beautiful images to showcase to the world.

IN: What does being part of the L’Oréal Professionnel family mean to you.

JC: As a member of the L’Oréal Professionnel artistic team, I feel very connected to the L’Oréal family. I get to showcase and teach many talented hairdressers all over the country and, in the past, in many parts of the world.

INSTYLE 55

MUK HAIRCARE

MUK MAKEOVER MUK HAIRCARE HAS A WHOLE NEW LOOK AND FEEL IN A REPACK THAT PRIORITISES SUSTAINABILITY AND MODERN AESTHETICS WHILE STILL HARNESSING THE BELOVED ELEMENTS OF PRODUCTS THAT HAVE BEEN AN INDUSTRY STAPLE FOR SIXTEEN YEARS.

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he second aesthetic phase of muk Haircare has arrived, following sixteen years of a product range made in 2006 to cater to the hair market with effective, noncomplicated haircare options in care and style. The repack builds on that tried and tested technology and renowned brand legacy, with new design features that bring it fully into the modern era.

Major components of the repack include its new brushed aluminium aspect, which aesthetically updates the consistently sustainable and recyclable focus of the products. Modern pastel hues built into matte grey tubes with pastel overtones define the look of the repack.

“We love the new packaging,” said founders and sister and brother duo Janelle and Scott Reynolds. “It was an exhausting process, but we managed to hit all the marks for function, trend, aesthetics and sustainability. No wonder we only do it every sixteen years!”

The repack is a big departure for this beloved brand, which is known for its distinct and instantly recognisable colours, highlighting a favourite hero product or two or twelve in the old hues. The repack harnesses this legacy with a modern update. The different colours are still there, but pastel rather than bright, still helping to categorise their full and expansive portfolio of products but with evolved style. In another stroke of categorising design genius, the conditioners have a half colour panel, while shampoos have a full colour panel, making them instantly distinguishable so clients aren’t squinting to find the right product in the shower.

The aluminium feature is also in-built and has always kept the products safe and recyclable for the past sixteen years. The new packaging retains this innovative component, simply updating it to a brushed finish for stylistic modernity.

The brand’s popular formulas have had no change, ensuring the same muk inside, with a new and cool exterior design. The

56 INSTYLE

MUK HAIRCARE

products continue to be PETA approved, speaking to the brand and team’s love of animals and important values in this space.

Hero products abound, as the brand extends from professional vegan colour, to hero deep treatments, care and style and even electrical tools, and the formulas and technologies have long propelled this iconic portfolio.

“When it came to updating our look, why mess with a good thing? There is a lot our customers told us they love about muk.

We’ve kept what you love and given it an update. muk Haircare retail is now refreshed and redressed. Ready to love even more,” the brand said.

Beyond this aesthetic repack, the brand have redesigned their website in style and layout, further adding to this new phase.

Discover the new variation on the old muk you know and love. muk 2.0 has officially arrived.

For more information visit www.mukhair.com

INSTYLE 57

INFEATURE

BONDED INNOLUXE GLOBAL AMBASSADOR SOPHIA HILTON SHARES THE SECRETS OF THE TECHNOLOGY AS IT TRAVERSES THE UK TO AUSTRALIA AND BEYOND.

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lobal hair industry star Sophia Hilton from the UK is proudly partnered with bond building technology INNOluxe as a Global Ambassador, and we were fortunate to grab a few minutes with her to discuss her role with the brand, how it supports her inspiring colour work and more.

As INNOluxe takes over Australia through its distribution with Smiths Collective Brands, there’s no better teacher in this technology than Sophia. We spoke to Sophia to discover her thoughts.

INSTYLE: WHY DID YOU PARTNER WITH INNOLUXE? Sophia Hilton: When I first opened the salon, Not Another Salon, I tried out all the bond builders on the market. I had the great idea of using one bond builder on one side and one on the other. I could tell the difference with INNOluxe even back then. I did the test on a doll’s head where I bleached it until it literally disintegrated, and I found the side with INNOluxe stayed in 20 minutes longer!

IN: HOW DOES THE BRAND CATER TO COLOUR WORK? SH: I would never colour hair without INNOluxe. It now feels almost barbaric to cause that much damage to the hair unnecessarily. I’ve always had a saying with my clients – it’s hair health first, colour after. So I will always put condition as more important than the tone I create. INNOluxe lets me look after both, so it’s a dream!

IN: WHAT SETS INNOLUXE APART? SH: The most important thing to know about INNOluxe is that the client can really feel it. There are so many brands out there where, although the product is great on the inside, the client can’t even tell it was there. The luxurious finish on the hair after using INNOluxe is insane.

58 INSTYLE

What I love about the branding is that it’s so energetic and colourful in a sea of ‘sameness’. Not everything that is sciencebased needs to be boring.

IN: WHAT’S YOUR ROLE WITH INNOLUXE AND WHAT DOES THAT INVOLVE? SH: I’m the Global Ambassador of INNOluxe, which means I love to tell the world how incredible it is! It’s not one of those ‘pay a famous hairdresser to say whatever you want them to say’ scenarios. I was actually helping out with product development way before this product even came to market, and I loved it. It was completely natural for me to become the Ambassador because I’ve been a part of it from the beginning.

IN: WHAT’S NEXT FOR YOU AND THE BRAND? SH: For me, in my career I’m focusing more on business education; that’s why INNOluxe fits so well into what I do. We can all get excited by creativity, but it’s the bill at the end of the day that decides whether we can afford to buy that new home or not.

INNOluxe allows us to increase the bills whilst still delivering something incredible in return. Also, INNOluxe is run like a family business, and therefore you always feel like their heart is in it, because of that they’re incredible people to work with.

For more information visit www.innoluxe.com and www.smithscollectivebrands.com.au

INFEATURE

DRYING FORCE THE NEXT GENERATION OF SILVER BULLET HAIR DRYERS ARE TAKING OVER THE SECOND HALF OF 2022, BUILDING ON 15 YEARS OF THE BRAND’S INDUSTRY-RENOWNED PROFESSIONALISM AND ENSURING INNOVATIVE, INTELLIGENT, LIGHTWEIGHT, POWERFUL AND ADVANCED TOOLS ARE ALWAYS IN HAND.

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e’re celebrating the next phase of Silver Bullet hair dryers, which support the brand’s ‘Hotter, Faster, Better’ mantra and continue to change the game in hair drying technology. Noted as one of the top professional hair tool brands in Australia and New Zealand, Silver Bullet has grown over 15 years from one marketleading hair straightener to a hair tools institution, and these five new 2022 hair dryers continue this legacy.

The Silver Bullet JetLiner Professional Hair Dryer, arriving towards the end of 2022, is the ideal example of these futuristic concepts. Meet the ultrapowerful, digital, lightweight dryer with a 1800W, 105,000 rpm brushless motor and five varying operating modes. The tool incorporates dial-in fine, normal or coarse hair settings, as well as 13 heat/airflow settings, and three manually adjustable speed and airflow settings to totally tailor to the client. A turbo boost, cool shot function, locking function, quiet operation capacities, memory function and auto-self cleaning function contribute to its ease of use, while its lightweight design and ionic generator ensure efficiency and shiny, smooth hair results. The tool is available with two styling nozzles and one diffuser.

The Silver Bullet Evolution Professional Hair Dryer fittingly evolves the landscape in its technology as well, touted as an ultra-high performance, lightweight and compact tool that modernises the classic hairdryer for the new generation.

Components such as a professional, super-fast BLDC 110,000 rpm motor, ionic generator, auto clean function that reverses the motor to clean the rear filter, three speed and three heat settings to cater to all hair types, plus the included diffuser, wide and regular magnetic nozzles and two-year warranty, cover every base. This dryer is ideal for both hairdresser and client, with savvy features and great results.

You say you want a revolution? The Silver Bullet Revolution Professional Hair Dryer is that Beatles call to action in hair tools form, with lightweight, compact and powerful specifications as assured by a BLDC 110,000 rpm motor and advanced, sleek design. Also incorporating three speed and heat settings, an auto clean function and an iconic generator, the tool additionally features a cool shot function to set styles. It includes a two-year warranty and diffuser with wide and regular magnetic nozzles.

Promising hairdressers that there is no need to compromise on power for comfort, the Silver Bullet Resolution Professional

Hair Dryer merges these two necessities as a compact and commanding option. Built in a 445g optimal design to aid comfort and prevent fatigue for busy hairdressers, it still boasts a 1800W brushless 100,000 rpm professional motor, cool shot function, three speed and heat settings, auto selfcleaning capabilities and memory mode, while coming with a magnetic nozzle and two-year warranty.

Finally, the Silver Bullet Artemis Professional Hair Dryer draws from the title for self-described “Goddess Power”, and is both extraordinarily efficient and exceptionally powerful. A bold Professional Supertek 2300W AC motor defines the tool for ultimate style, with strong airflow for faster drying and styling. The tool contains two speed and three heat settings, as well as a cold shot button, and includes regular and wide nozzles and a two-year warranty.

With an array of options to satiate all your needs for drying speed and salon comfort, hop in the drying driver’s seat with Silver Bullet and discover the all-new styling generation.

For more information visit www.datelineimports.com.au and www.silverbullethair.com.au

INSTYLE 59

INFEATURE

GRAPHIC ORGANIC AVEDA HAS PARTNERED WITH SPANISH EDITORIAL HAIR SUPER GROUP X-PRESION ON AN EXCLUSIVE HAIR COLOUR COLLECTION AND TECHNIQUE THAT’S BOTH AN INSPIRING WORK OF HAIR ART AND A FIRST OF ITS KIND.

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veda have debuted a new hair colour technique and partnership by way of their new union with Spanish hair group X-presion and the Graphic Organic technique and exclusive hair colour collection.

X-presion are globally renowned as pioneering international colour artists, merging with Aveda’s top-tier technology to become their first ever guest artist collaboration and unveil this new joined creativity.

X-presion is comprised of Marco Antonio Restrepo, Jorge Cáncer and Jose Luis Almendral from Madrid, and is wellknown for creating cutting edge techniques through a mix of different artistic disciplines, material, and concepts. This Spring 2022 collection, and their first collection for Aveda, joins both value systems by celebrating their signature graphic style while incorporating shapes and patterns from nature.

This Aveda-exclusive technique is designed to educate and inspire hair artists, while also being relevant and wearable for clients. Graphic Organic is inspired by naturally occurring fractals, naturally merging geometry and precision for chaos and scale.

60 INSTYLE

INFEATURE

“Our like-minded values with Aveda around balance, wellness and artistry made it an obvious match. We were excited to work on this project and now to share it with the world,” the X-presion team said. “As creative thinkers, non-conformist and even rebels in hairdressing, to work with Aveda Full Spectrum to achieve a palette of so many colours and infinite customisation was incredible. We’ve always been fascinated by the visual side of math, in this case when organically appearing geometric patterns and fractals meet the eye and repeat and overlap to generate endless possibilities, scale and incredible colours. We brought this idea to our approach.”

The colour patterns were created by using an overlapping method, as built with a large palette of custom formulas using Aveda’s high-performing vegan Full Spectrum colour products for true versatility. The technique was constructed by separating the hair into panels for lightening to frame colour around the face.

Aveda’s Botanical Repair was applied for healthy hair and strong bonds, while the graphic portion was created with the Trompel’oeil technique, thanks to a specially designed comb created for precise and equal sections, a silicone spatula for sharper lines and transparent foils for colour layering. The top portion was then sectioned out, twisted, and braided with a piece of hemp before being coloured to form an imperfect yet complementary colour effect overlaying the more defined colouring. This colour look offers even more versatility with various styling.

“The final result shows how the organic and the more graphic colour blend together, fusing so you cannot see where one starts and the other ends,” said X-presion. “The magic is that you can completely transform the look by moving the hair in a different direction.”

For more information visit www.aveda.com.au

INSTYLE 61

INFEATURE

THE CLIMB

KMS HAS PARTNERED WITH LUXE ACTIVEWEAR BRAND P.E NATION FOR THEIR 2022/2023 CAMPAIGN SHOOTS AND WE WERE GIVEN A GLIMPSE INTO THEIR VERY FIRST ONE.

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MS will collaborate with P.E Nation on campaign and look book shoots in 2022/23 thanks to a new partnership predicated on their joined aesthetic centred on urban street style with a distinct fashion edge.

The brands are further connected on high performance product attributes and sustainable values, making the partnership an intuitive fit.

The partnership kicked off with P.E Nation’s ‘Rising Strong’ Collection, with Hair direction by Wild Life Hair SOGO Co-Owner, Ali Holmes for KMS, as styled with a slick, wet look. The shoot was set at Sydney Indoor Climbing Gym in St Peters and featured Jordan Simek.

“Jordan is athletic, powerful and feminine – she also rock climbed as a teenager so she was the perfect choice for this campaign direction,” shared P.E Nation Creative Producer, Alex Stanford.

“A new season brings reinvigoration, transformation, transition. Look at how far 62 INSTYLE

you’ve come, focus on the good, recalibrate your inner compass to point in your true direction,” added P.E Nation Creative Director Pip Edwards. “Renew, rebuild, experience the beauty of growth, and move – at your chosen pace, and always forward! Balance the inner exploration with outer adventure. Progress, be curious, seek the new, play.”

Athletic movement was the aesthetic brief for the campaign shoot in a slick hair look to match the sporty, sleek, athletic vibe of the shoot.

“It was important to keep movement in the hair throughout the day and keeping it looking styled but worn. Using this technique, Jordan could swing her hair and not create any unwanted volume,” Ali said. “I continually sprayed KMS HAIRPLAY Sea Salt Spray to Jordan’s hair throughout the day to give the hair the movement of an athlete but keeping the sweaty and athletic vibe afloat.”

For more information visit www.kmshair.com

GET THE LOOK: Step 1: Jordan’s hair was prepped with KMS MOISTREPAIR Cleansing Conditioner to ensure any fly-aways were kept at bay.

Ali then applied KMS ADDVOLUME Styling Foam to Jordan’s hair, from roots to ends and used her fingers to blow dry in.

Step 2: Next, sectioning the hair from ear to ear, Ali applied KMS ADDVOLUME Styling Foam to roots only and diffused to dry in. This process was repeated, taking inch deep sections up to the front hairline.

Styling tip: Using the diffuser in this step will help the hair to stay wet looking and not break the bonds of the styling mousse.

Step 3: Without taking sections and using a straightener, Ali pressed any volume and unwanted texture out of the hair.

Clamping the hair from mid lengths to ends, Ali ‘talked’ the straightener down the hair i.e., opening and closing the straightener moving it down the length of the hair shaft to keep the natural wave and bend in the hair.

Step 4: Once straightened, Jordan’s hair was sprayed lightly with KMS HAIRPLAY Sea Salt Spray, diffusing the ends to dry.

Step 5: Ali sprayed the roots lightly with KMS HAIRSTAY Anti-Humidity Seal and KMS HAIRPLAY Sea Salt Spray as the day progressed.

GET THE LOOK

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INFEATURE Melisse Shaban

VIRTUOUS DON YOUR LAB COATS FOR THIS SCIENTIFIC BREAKTHROUGH IN HAIR. VIRTUE USES A NEVER-BEFORE-SEEN INNOVATIVE INGREDIENT CALLED ALPHA KERATIN 60KU TO REGENERATE HAIR, CHANGING CARE, STYLE AND TREAT REGIMENS FOREVER.

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eet Virtue - a prestige hair care brand that goes beyond care to biotech-based repair, as centred on the hero and multi-patented Alpha Keratin 60ku component. This pioneering technology changes the health and quality of hair, as the first and only ingredient of its kind.

“Our difference is that we have technology with clinically proven results unlike anything else on the market. Virtue started with a technology that was never intended for use in hair care at all. Alpha Keratin 60ku is a patented form of a human keratin protein that was developed in the study of regenerative medicine to help severely wounded military soldiers – with beneficial applications for bone, tissue, and nerve regeneration,” explained brand founder Melisse Shaban.

“By chance, it was also found to have enormous benefit for repairing hair,” she continued. “Contrary to other keratins you might have heard of, which are highly processed animal byproduct, this is a unique protein that is derived from human hair, and carefully extracted to remain whole and fully functional.

Because it is essentially hair, it ‘sees’ cracks of damage, and goes where it’s needed to repave and heal the damage, giving you your healthiest, most beautiful hair. Lucky for us, it’s exclusive to Virtue.”

The savvy component is developed to the size and shape of a full-form human protein, so it is more easily accepted by the body, and is therefore able to fill in and heal areas of damage and repair hair. This clinical development ensures a 67 per cent reduction in frizz, 95 per cent split end reparation, 22 per cent increase in thickness and 138 per cent increase in colour vibrancy.

“Hairdressers that I have talked to are amazed at the difference Virtue makes in the health and quality of their clients’ 64 INSTYLE

hair, and clients love it too,” Melisse said. “Beyond the clinically proven health and damage-repair benefits, once clients start using Virtue, their hair feels different. It looks different. It has more shine, more strength and more bounce. Virtue really does give the best hair humanly possible.”

This anchoring component has built a 25-product range across five product categories of Care, Correct, Create, Refresh and Curl. This extensive range encompasses even more tailored subcategories within these pillars. For example, Care is further broken up into specified focuses of Recovery, Smooth and Full in shampoos and conditioners, while Correct offers unique treatment options, Create is the styling suite, Refresh is used to detox and Curl focuses on defining this ever-important hair type completely. Within these categories, serums, masks, primers, pastes, treatments, gels, cleansing products and more are stand-out features. Importantly, all Virtue products are free of parabens, sulfates, phthalates, synthetic colours and dyes. They are also gluten free, cruelty free and vegan, and are safe for colour treated hair.

Melisse has developed the brand off the back of a multi-decade career that has seen her head major hair and beauty brands globally, and generate and elevate businesses across these sectors.

Melisse established Virtue Labs as a high-tech bio-engineering base camp, set over 16,000 square feet in North Carolina, to develop and manufacture the Alpha Keratin 60ku ingredient herself, once she had discovered its game-changing properties.

The immediate and continued success of the brand in America and beyond in the past few years has seen both Virtue and Melisse collect awards and accolades, while celebrity hairdressers and actual celebrities (Jennifer Garner is on the team) not just sing the praises of the product, but actually start to work for and with it. The products and technology can be seen everywhere

from the Cannes Film Festival to new cuts and concepts on stars such as Charlize Theron, thanks to talented brand representative hairdressers like Adir Abergel.

The brand and technology is still building, continuing on to Virtue Flourish, which targets women with thinning hair, and tackling hair thinning in women in a new way with this technology. The approach utilises the Hair Rejuvenation Treatment and Hair Growth Treatment, both of which are multi-product overnight regimens. Hair loss and thinning is a major factor in the future of the brand, as they continue to soar to dizzying heights.

“I honestly believe we have just scratched the surface of what our Alpha Keratin 60ku protein can do, and we’re learning more about it every day,” Melisse said. “We are not interested in chasing trends. As we continue to develop the brand, we will only go where this technology leads us and where we can prove that it can deliver better results. For the future, I think we’ll continue to explore scalp health, and we will continue to innovate in relation to thinning hair and hair loss, which is a real problem around the world. We’re getting ready to launch a new Frizz Block product with 72-hour results. We’re excited to be able to provide real solutions.”

Virtue is wowing Australian consumers through major online retailers such as Sephora and Adore Beauty, while also evolving the hair industry in major high-end salons such as EdwardsAndCo, as well as other retailers and salons.

A scientific breakthrough that’s changing the way we treat, care for, style and even think about hair, this is Virtue.

For more information visit www.virtuelabs.com

Great Hair Begins with Great Styling Tools Ibiza Hair Tools Follow us @ibizahairtools_aus INSTYLE Exclusively distributed by MCM Imports (ANZ) mcmbeauty.com orders@mcmimports.com.au

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INFEATURE

THE MUK UPDATE MUK FOUNDERS JANELLE AND SCOTT REYNOLDS FILL US IN ON EVERYTHING MUK THROUGH THE LAST FEW YEARS, NOW AND BEYOND.

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eloved global hair conglomerate muk Haircare is achieving big things, with new product looks, updating campaigns and a flurry of activity that all stays true to the easily defined core muk values. We’re here for the muk update, not just in packaging and aesthetic, but in what the brand’s up to right now and how they’ve traversed the last few difficult years to come out stronger and more stylish than ever.

Sibling team and brand founders Janelle and Scott Reynolds sat down with us to give us all the intel, on where the brand’s been and where it’s soaring to even greater heights.

INSTYLE: WHAT WAS THE GENESIS OF THE REPACK INITIATIVE? Janelle and Scott Reynolds: muk launched in 2006 with one product, the Hard muk Styling Mud, and since then we have developed a complete haircare and styling range. The success we had with our packaging was unbelievable and, during the last sixteen years since we launched, we have developed a professional colour portfolio and electrical range, offering salons and consumers a 360-degree approach to haircare. We are a one stop solution.

We always had it in our future to update the packaging, but we were so busy building the brand we didn’t have the time or resources. Over the last three years we have taken more time to work on the business, rather than just in it, and think about what the best path would be in the future. We knew the life cycle of the current packaging was coming to an end and hairdressers and consumers wanted something new and different from us. The question was how we could execute a repack without losing the core essence of the brand. From there we engaged our creative 66 INSTYLE

agency who worked on the original packaging to come to us with the solution.

IN: WHAT ARE THE MAIN FEATURES OF THE REPACK? J&SR: The Aluminium – it’s infinitely recyclable. The muk packaging choice of aluminium has kept products safe for use, as well as being ahead of its time as a recycling hero.

As an infinitely recyclable packaging choice, it was a no brainer to stay with aluminium, we have just updated it to a brushed aluminium for a modern aesthetic and to suit the colour palette.

The colours are also a new feature. With so many customers recognising our products by colour, we’ve kept the colours but just given them an update. Instead of bright shades, we have now chosen pastel hues. The tubes have also been updated with a matte grey background and colour panel to complement the aluminium, so there is a cohesive element.

The product formulas are tried and true. There is no change to our formulas. It’s the same muk inside with a new look outside.

The products remain PETA approved. As hopelessly devoted animal lovers, it has always been important that our products are not tested on animals. As our formulations are the same, there are definitely no changes there.

INFEATURE

Scott and Janelle Reynolds

under deliver. We faced challenges and were honest all the way with our team and suppliers. Our products are easy to understand and deliver results.

IN: HOW DOES THE REPACK FIT INTO MUK’S DIRECTION MORE GENERALLY? J&SR: When you’re a small family business, you do everything from product development to marketing and sales and, in the rush to get a product or range to market, you can lose cohesion between different ranges. The retail repack is the beginning of a focus on cohesion between our ranges so that the hairdresser and consumer can say easily “that’s a muk product”.

IN: WHAT ARE OTHER MAJOR THINGS HAPPENING WITH MUK RIGHT NOW? J&SR: We would love to tell you everything! There are a lot of new things coming, with a raft of new products and campaigns keeping us all busy for at least the next two years!

IN: WHAT ARE YOUR FUTURE PLANS FOR MUK? J&SR: More of the things that have made us a success for over sixteen years. That’s a long time to be in business, it’s no fluke, so there’s no reason to make huge changes. Even though we have been around for sixteen years there is a feeling that we are entering an exciting new chapter for the brand, based on how many new and exciting things we have coming.

IN: HOW HAS THE BRAND TRAVERSED COVID AND HAD TO RESPOND TO THE PANDEMIC?

Our conditioners also have a new special feature. Many consumers find it really hard to read text on packaging, especially in the shower. How many times have you accidentally picked up a conditioner thinking it was shampoo? We have the ultimate solution now with our conditioners dressed with a half colour panel and shampoos with a full colour panel.

We have kept what customers love and given it an update.

J&SR: COVID was, and still is, a challenging time. Throughout the first few years we had to focus predominantly on day-today issues to ensure the business survived. There were difficult decisions, but we are proud of how we supported our team most importantly, and in fact we increased our staff numbers during the pandemic. The decisions we made meant we came out on top and have continued that trajectory by investing heavily in the repack and two major professional colour launches – muk Express Toners and M-Plex Powder Lightener. It wasn’t easy, but the commitment from our staff and their drive lessened the impact it could have had on the business. It has made us more excited for the future and for growing the brand.

IN: HOW DOES THE REPACK COMPLEMENT MUK’S CORE VALUES?

IN: WHAT DO YOU NOTICE ABOUT THE HAIR INDUSTRY NOW THAT IS IMPORTANT FOR MUK TO CATER TO?

J&SR: Our one consistent message for everyone is that we tell it how it is – our products do what they say and say what they do.

We kept it simple, our no fuss approach to haircare is a driver of our success. We have great formulas that work, with none of the jargon consumers find hard to understand and, in most cases, become confused about. We are real – we don’t over promise and

J&SR: The pandemic has caused a change in the delivery of services from the hairdresser to their customers. Salon owners are downsizing due to the cost of rent and availability of staff, so it’s vital that what we offer is what they really need and provides efficiencies in their day-to-day operations.

For more information visit www.mukhair.com INSTYLE 67

SALON DESIGN

COLE CLASS COLE HAIR STUDIO IS A LUXURIOUS SALON HAVEN SET IN HIGH-END SYDNEY, TREATING CLIENTS TO EXPERT CARE, SERVICE, TALENT AND PRODUCTS IN AN UNMATCHED ENVIRONMENT, WRITES SHANNON GUSS.

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ituated in Sydney’s affluent Double Bay suburb, Cole Hair Studio is the picture of modernity, catering to fittingly fashion-forward clients who have a penchant for luxury that Cole Hair Studio delivers on in every aspect.

Spearheaded by celebrity hairdresser, hair extensions expert and salon director Mariah Rota, alongside art director and manager Jordan Crugnale, the duo work together in a symbiotic partnership that speaks to the growth and success of the franchise and concept over the years.

“I started my career over 12 years ago at a high-end salon in the Eastern Suburbs. After my time there, I decided to create my own salon at home. With some of the biggest names visiting my apartment in Potts Point, I decided it was time to branch out and open my own salon,” Mariah explained. “With business booming at my Knox Street salon, I had no choice but to expand to a bigger location, needing someone I trusted to join me. This was when Jordan and I came together in partnership, creating Cole Hair Studio, combining our visions and opening our dream salon in Double Bay.” 68 INSTYLE

The salon instantly inspires in its sophisticated design as anchored by hero marble textiles, seamlessly merging hair and fashion into one in both the inimitable aesthetic and ongoing work and energy of the salon.

“You first see the marble element in our desk which is displayed upon entrance, creating a sleek yet stylish ambiance as clients arrive. Our processing table is made from the same marble, to create an easy flow from the entrance into the salon itself. This

SALON DESIGN

Credits: Timothy Kaye Photographer @timothykaye Nikolas Gurtier Interior Designer @nickolasgurtlerv

design was inspired by 90s runway shows from Tom Ford and Gucci, with the idea of creating a fashionable studio, with a minimalist design,” Jordan explained.

“The styling of our studio is what sets our studio apart from all others,” Mariah added. “With design from Nicolas Gurlter, it creates the feeling of understated opulence. The Cole Hair Studio design is the definition of subtle luxury. Created with minimalism, openness and fashion in mind, we achieved the luxurious feel we wanted for the studio. Not only does our space radiate luxury

“It is our daily mission to create a positive, energetic atmosphere in the salon, while ensuring every client is meticulously cared for and feels comfortable in our space. It is our belief that you can enjoy a luxury experience, with exceptional service and vibrancy, without the stigmas or discomfort that can often come with first class experiences.”

JORDAN CRUGNALE

fashion, but through our work, hair extensions, colour and cuts we demonstrate our skill in adapting to what is fashionable and on trend right now. Among all of this, it is our customer service and bubbly personalities that inject energy into the studio, differentiating us from the competition.”

Within these luxe walls, signature services include a focus on colour and hair extensions, drawing from the team’s extensive expertise in these areas and proving popular choices with the salon’s clientele. Hair extension services are facilitated by HairTalk Australia hair extensions, within which each extension is a custom-made piece, which is then specially fit to the clients’ hair requirements and requests.

Building on these technologies and partnerships, high quality product ranges in salon include L’Oréal Professionnel colour, Cloud Nine hair tools and Kérastase care products.

“Cole Hair Studio only uses tried and tested, luxury products.

The quality of our products is of utmost importance to us, using only the best on the market,” Mariah said.

The salon sees a large demographic of men and women from various backgrounds, unified in their love of luxury, style and quality service and experiences.

“With clientele locally and internationally, Cole Hair’s demographic is expansive, but made to feel exclusive with the modern space, expert stylists and colourists, and thoughtful details making your appointment an experience unlike any other hair studio,” Jordan said.

“Our salon’s demographic is extremely broad,” Mariah agreed.

“We have clients of all ages, orientations and professions. What they all have in common is their love for luxury, in a comfortable, down to earth space. Our clients come not only for our expertise in hair, but for the experience we create in the salon.”

While this sense of luxury is instantly established and progressed in salon aesthetic, product partners and talent levels of the staff, the major luxury point of difference will always be in customer service that goes beyond just routines to facilitating a truly memorable client experience. In fusing the qualities of this high-end haven with a distinct energy and fashion savviness radiating throughout the space, Cole Hair Studio has built something truly special.

“At Cole Hair Studio, our main points of difference are customer service, the atmosphere and vibe of the salon and bringing luxury without the stigma,” Jordan shared. “Through many years in the industry, we at Cole Hair have learnt that the experience is just as important as the service being provided. It is our daily mission to create a positive, energetic atmosphere in the salon, while ensuring every client is meticulously cared for and feels comfortable in our space. It is our belief that you can enjoy a luxury experience, with exceptional service and vibrancy, without the stigmas or discomfort that can often come with first class experiences.”

Classy and considered – that’s Cole.

For more information visit www.colehair.studiov INSTYLE 69

SALON DESIGN

FULL CIRCLE CIRCLES OF HAIR AND THEIR IDIOSYNCRATIC NEW SALON ENVIRONMENT IS ALL PART OF GIVING BACK TO THE PEOPLE WHO HAVE PLAYED A PART IN MAKING IT ONE OF AUSTRALIA’S BIGGEST SALONS, WRITES CAMERON PINE.

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ollaborating with State of Kin, a multi-disciplinary design studio known for creating spaces with unique visual interest, Circles of Hair Founder and Proprietor Sharlene Lee carries a passion for ingenuity and a distinct approach to design. This salon design journey is a highly personal one, after having purchased a house State of Kin designed from the ground up in 2020, the affinity with her vision, attention to detail and breadth of work was something Sharlene had to carry into her new Circles of Hair journey. Her house, known as The Shutter House, is now one of Perth’s most notorious homes, and it’s little wonder the salon is second in line as the most talked-about and written about salon in Australia.

Glamorous but with a gritty edge, quirky but pragmatic, serious but still very sexy, the new Circles of Hair is a bold move into the salon of the future. Still inviting, comfortable and genuine, it’s a space designed for maximum experience.

“Spending $750,000 on a fitout was justified to me as I wanted to do something different that the industry hasn’t seen before, which took going one step further in the design process. I also didn’t want furniture and finishes that were generic – everything had to be custom-made off-site,” Sharlene said. “My clients spend a lot of money with us on hair and it’s this high investment in our aesthetic that has kept our brand relevant and in-line with what we are charging as professionals and how we can continue to charge more.”

Admittedly Sharlene is now in a very different financial position than when she refitted her salon to the current location it resides today more than 10 years ago. For the 2022 journey of Circles it was about creating a vibrant and distinctive environment that gives back to their clients with an amazing experience, while also being more functional and resilient than ever.

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Custom doors with the salon logo, a striking terrazzo waiting bench and a focus on sturdy steel and hygienic finishes, the salon is where the future meets functionality and a supreme sense of consciousness spurred by COVID. “When you are wanting the best you have to pay for it. Yes, I could have shopped around and saved $200,000 but, with State of Kin, I had a guaranteed outcome and commitment to quality. I was obviously concerned with COVID and how long it could have taken to renovate but State of Kin gave me a guaranteed timeframe and I didn’t have to shut the salon down. They worked with me to have minimal impact on my bottom line. Such an achievement would not have been possible without everyone’s positive attitude and commitment to such a unique and vibrant space for everyone to enjoy,” Sharlene said.

Plenty of roster planning saw all of Circles' 28 staff members working across a rotating schedule to ensure the salon could stay open, seeing only a 2 per cent downturn in takings for the month of November while the renovations took place. They now see improved workflow and movement through spaces with increased capacity and much more storage, resulting in more efficient and seamless functionality for the team that allows more effective client turnover and improved customer experience.

The salon’s detail must be seen in person to really appreciate the quality of each finish chosen for its timeless modernity and its ability to last. Circles has a flowing silhouette from the moment you enter, it’s futuristic yet minimal, with lots of curves and a hero glass styling table that weighs more than 150 kilograms and took six men to carry in.

“My favourite element is the front desk. A lot of salons are not using front desks the same way anymore and I feel in a way we are losing the significance of a front desk in the industry, so we’ve

SALON DESIGN

gone bolder than ever. I wanted the front desk to look like a hotel check-in – each time a guest walks into the salon it feels like a luxury hotel. It embodies the start of something really great, an experience of quality,” Sharlene shared.

Not only was everything built-off-site to reflect such a unique design and response to space but, in coming up with the furniture function, the colours, texture and way shapes sit on top of each other result in an incredibly well curated environment.

“It was all a work in progress every step of the way, it wasn’t just a quick salon refresh and at times I wondered if we were ever going to finish, but I was lucky that I had the money invested and I really wanted to give back to the industry. The photos don’t do it justice.”

“Just like Circles as a salon I wanted the curves to reflect the journey. There are no straight lines in the new salon anywhere.”

SHARLENE LEE

It was as much about cleansing out even some of the old salon elements that the Circles of Hair team loved to make way for something at an even higher level – a completely new process that makes it more than just a salon but a destination of style and superior experience.

The Circles Of Hair story began as far back as 1995, when the doors of the first Circles of Subiaco first opened. The goal was to create a salon that would become synonymous with fun-loving luxury and a premium service offering and they quickly carved out a prestigious niche within the stereotypically challenging millennial demographic. It has since been the Circles strength that has allowed them to create a highly profitable and sustainable business, before opening a second salon, Circles On Fitzgerald, in 2017.

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SALON DESIGN

The original salon was always unique - in the early days the Pink Fritz Hansen Drop Chairs, Maletti Plexi Fume in Clear and salon was constantly tagged by graffiti artists, so street art soon Luxe The Prague Shampoo Units are all attention grabbers that fuse became a core part of the salon’s brand. In 2022 it was time to take comfort with design and are mixed with some existing finishes like on a sophisticated level of curvature and class reminiscent of the the polished concrete floors, the coffee station in the window and high-level new salon brand. more trademark Circles elements. Makeup and styling counters “When you start putting curves in a space the price goes up amidst the more functional colour tables and cutting areas make dramatically, but I was adamant that every part of our salon had to the 260 square metres of space seem cosier than you’d expect. be unique,” Sharlene said. “Just like Circles as a salon I wanted the Touchpoints and texture have been paramount in the entire refit. curves to reflect the journey. There are no straight lines in the new The salon is aligned with partners including L’Oréal salon anywhere.”

Professionnel, Kérastase, Evo Hair, Showpony Professional With such a large team and Cloud Nine and they one of the biggest challenges work closely with them was always running out to ensure cohesive and of cupboard space and complementary branding Sharlene specifically and messages both in wanted to spend money salon as well as digitally. on cabinetry because the Those who saw the old organisation of the salon salon understood that they needed to be paramount. pioneered a retail concept “My clients spend a lot of with a sushi train style money with us on hair and design. It was iconic at the it’s this high investment time and showed retail in SHARLENE LEE in our aesthetic that has a theatrical way but now kept our brand relevant and the retail space is about full in-line with what we are customisation and imported charging and how we can continue to charge more,” Sharlene said. finishes, to store rather than feature. Lighting is paramount as “We all need to invest in our future. It’s part of my journey of more LED lights and feature lights have come to the fore. The front desk than 20 years and I’m glad I spent that much because I wanted to strip light across the front desk is imported from Portugal. make a statement.”

It’s little wonder it was important to be functionally beautiful as The space and the openness are what guests and visitors seem well as aesthetically. to comment on the most. The space has a completely different “What did my head in was the trolleys. When they are packed flow to what was previously there and what people expect. away, they are always ugly and messy,” Sharlene said. “Now, Architecturally the eye is drawn through the whole space. There’s when you finish with the client, we have sliders that go under the no blockages or straight lines and benches in the way. benches and hide the trolleys. Big sliders to hide the salon’s not“It had a really good flow before but I wanted people to be able to so-beautiful features and it all looks so clean. With 28 full time see right to the back of the salon when they walk in the front door staff it’s very hard to get that minimalist vibe. Everything can look and even from the front desk,” Sharlene said. like chaos and that’s not what the new Circles is about.”

Now, the salon is bold with their choices – deep blue, millennial A salon with a vision for the future, a space built to be somewhat pink, red and softer palettes are merged with steel and glass. The future proof and an investment into the industry not just for today front doors have the logo front and centre, split across the doors, but how it's forever changing, the new Circles is something every allowing you to literally walk into the brand. The salon’s website, hairdressing needs to see at least once in their lifetime. A circular signage, stationery and imagery all now hinge on the use of these notion where everything comes back to Sharlene’s values of being key colours and modern designs to tie it all together in one perfect a leader and example for others to follow. It’s little wonder this trend focused identity. It’s bolder and makes a statement and is salon is, in every sense of the phrase, a full circle salon. undeniably Circles at every touchpoint.

For more information visit www.circlesofhair.com.au

“My clients spend a lot of money with us on hair and it’s this high investment in our aesthetic that has kept our brand relevant and in-line with what we are charging as professionals and how we can continue to charge more.”

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INDESIGN

INSIDE SALONS

INNER SANCTUARY YOUR SALON DESIGN STYLE

A connection to nature, that welcomes the outdoors in

Ivy Waiting Sofa in Sage Green

EXILE HAIR DESIGN @exilehairdesign

WORDS & STYLING BY LISA FELEPPA

CREATE A COSY, COMMUNAL VIBE IN THE SALON WITH AN ABUNDANCE OF SUNLIGHT, FILLED WITH NATURAL LOOKING, TEXTURED FURNISHINGS. POPS OF LUSH FOLIAGE WITH A NATURE-INSPIRED PALETTE ELEVATES THIS SALON LOOK INTO AN INNER SANCTUARY AND SALON OASIS. ADDING WOOD FINISHES AND RATTAN GIVES IT AN EARTHY TAKE ON THIS ‘DOWN-TO-EARTH’ SALON LOOK. Get the Looks from Comfortel: Salon Furniture. www.comfortel.com.au NEW Lambert Wash Lounge in Sage Green

The Following Hair Co. @thefollowinghair

Casa Salon Mirror

Saint Lucia Salon @saintlucia.salon Blake Textured Black/Slate Salon Chair with NEW Brass Base Option

NEW Zara Salon Chair in Sage Green Comet II Footrest in Brass

Designer Tip! Salon Stool in Sage Green

Make a statement with indoor plants. It can make a big difference to style up the space for a look that’s down to earth Lisa Feleppa is the Brand Marketing Manager at Comfortel Salon Furniture. For more about this look go to www.pinterest.com/comfortelfurniture. For inspiration on salon interior ideas go to www.comfortel.com.au or @comfortelfurniture on Facebook or Instagram.

Studio 3 Drawer Metal Salon Trolley

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INFEATURE

WINNERS CIRCLE

WE TALK TO THE WINNERS OF THE LIVE HAIR FESTIVAL COMPETITIONS ACROSS EDITORIAL, COLOUR, MEN’S AND TEAM CATEGORIES OF TALENT, TO GAIN THEIR INSIGHTS INTO THEIR JOURNEYS, COMPETING LIVE AND, OF COURSE, THE BEAUTY OF THE WIN.

EDITORIAL GLAM SLAM IN: WHAT INSPIRES YOU EDITORIALLY? PJG: The Haute Couture collections of Dior, Chanel or Alexander McQueen to name a few. I draw particular inspiration from technically advanced and innovative work.

PAUL JAMES GRAHAM, PAUL & PAUL SALON INSTYLE: TELL US A BIT ABOUT YOURSELF AND YOUR EXPERIENCE AS A HAIRDRESSER. Paul James Graham: I’m the Co-Owner of Paul & Paul Salon on the Gold Coast. I’ve been hairdressing for almost 20 years and still love it.

IN: WHY DID YOU ENTER THE HAIR FESTIVAL COMPETITIONS? PJG: For the opportunity to bring home an award! The Hair Festival competitions are a great platform for exposure and showcasing your creativity and winning a trophy goes a long way in the promotion of my career and salon business.

IN: WHAT DID IT MEAN TO YOU TO WIN? PJG: Winning at this year’s competition was both exciting and satisfying. A lot of prep work goes into creating a total look, so it meant a lot to me to see that hard work pay off.

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IN: TELL US ABOUT YOUR WINNING LOOK? PJG: My winning entry was a look pulled from my Australian Hair Industry Awards (Creative) Avant Garde Finalist collection titled ‘Le Bijou De Julie’. Visually I aspired for that elevated Haute Couture Look, something you’d see on the runway in Paris.

IN: WHAT IS YOUR TOP TIP FOR LIVE COMPETITIONS? PJG: Arrive prepared. Make sure you know exactly what you’re doing and that you can complete the look perfectly in the time allocated. Engage the talents of a runway model or someone who could be one. In a live competition your entire look is judged head to toe in person. You will likely fare better with a model who can best sell your look on stage and when walking the runway.

IN: WHAT IS YOUR FAVOURITE EDITORIAL TECHNIQUE? PJG: Hair ornamentation that I sew into the hair.

INFEATURE

SPLASH OF COLOUR ALISHA LAFFERTY, ANALOG HAIR INSTYLE: TELL US A BIT ABOUT YOURSELF AND YOUR EXPERIENCE AS A HAIRDRESSER. Alisha Lafferty: I’m so lucky as a hairstylist to get the opportunity to do the creative work I love and admire all the time. I work at Analog Hair in South Yarra where I specialise in scalp lighteners and vivid colours, as well as anything from pixie mullets to long lush shags. I have such a great space and community where the creative artist in me gets to express her vision in her style and her way.

IN: WHY DID YOU ENTER THE HAIR FESTIVAL COMPETITIONS? AL: I entered the Hair Festival competition to challenge myself and my abilities as a stylist.

IN: TELL US ABOUT YOUR WINNING LOOK? AL: My winning look was inspired by modern day aesthetics, as a “mod” style haircut with texture and shape. For the placement of colour I wanted to take the title of ‘Splash of Colour’ literally by doing a panel across the hair looking like a splash.

IN: WHAT INSPIRES YOU IN COLOUR? AL: I find a lot of my inspiration through social media. Some of my favourite Instagram pages I follow include @elevatehair, @unitedbyshorthair and @quqa_ura.

IN: WHAT IS YOUR FAVOURITE COLOUR TECHNIQUE?

AL: My favourite colouring technique at the moment is using negative space in between my vivid colour to create dimension and pop, depending on the client and where I want to draw the eye.

IN: DO YOU HAVE ANY FINAL THOUGHTS ON THE COMPETITION? AL: Entering the competition was a great experience and winning it just topped off an already great weekend at Hair Festival. It has given me so much drive to do more and enter again.

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INFEATURE

BARBER STREET BENJAMIN TUITA, BOY+CO INSTYLE: TELL US A BIT ABOUT YOURSELF AND YOUR EXPERIENCE AS A HAIRDRESSER. Benjamin Tuita: My barber journey began six years ago. I was looking for something I am deeply passionate about and that I could be the best in the world at, as well as what would drive my economic engine. With those objectives to guide me I was conscious about experiencing everything that inspired me. I ended up enrolling in the Barber & Co Academy in Vancouver, Canada, headed by former TONI&GUY Creative Director Ian Daburn.

I then continued my education at the London Barber School before attending the Sassoon Academy in Toronto. I then pursued precision cutting education under JB Mazella of Mazella&Partners.

I eventually returned to Australia and opened up BOY+Co, which is located in Canberra. In the two years since we opened, I have launched an academy and provide educational opportunities for staff with the Barber Programs at Canberra’s Institute of Technology and our own internal workshops.

IN: WHY DID YOU ENTER THE HAIR FESTIVAL COMPETITIONS? BT: I took the last two years to just stop, I felt this responsibility to observe and collect aesthetic information. I have always had this vibrant spirit that is always moving, running, and collecting. I was drawing from the past while looking ahead, trying to question our frame of discipline within hair. All these things are encompassed with Hair Festival - the ability to come together, share, question, 76 INSTYLE

redefine and connect in real time. It was the perfect opportunity to unveil, connect and inspire.

IN: WHAT DID IT MEAN TO YOU TO WIN? BT: This was an amazing platform and opportunity. I actually just wanted to create and inspire. It was a haven to foster all the things I believe artists appreciate. To share the stage with so many talented artists, to win the award and then speaking with INSTYLE has been a beautiful experience.

IN: TELL US ABOUT YOUR WINNING LOOK? BT: In the last two years I investigated multiple disciplines of art to give me a design language. I didn’t want to be dogmatic in my lens. I had travelled the world as a young artist experiencing different cultures and perspectives. I stood in rooms and rubbed shoulders with the people who have reached this discipline’s highest potential, from the colour and clipper work of the Americas to the precision cutting and styling of the UK and Europe, so I had this concept of incorporating all these things into one haircut. I tried to achieve creative fading to salute our family in the US while strategically placing colour within our graduation. I then utilised the precision cutting and styling with a wide tooth comb on top. I wish I had more time but, whatever the amount, I felt the idea was too good not to finish.

IN: WHAT INSPIRES YOU IN MEN’S HAIR? BT: Initially the work out of the US inspired me into barbering. I travelled around the US booking education from different barbers that inspired me on

Instagram. Towards the end of my time at barber school I felt this paradigm shift towards precision cutting. I then found this new inspiration from Sassoon when I saw their techniques on social media delving into the ‘why?’ of hair.

The beautiful thing about social media is we now have a fascinating lens from the general public or the tourist lens, to quote Virgil Abloh, who are bright eyed, interested, and scaled much bigger. I also think of the young artists I am involved with and how fascinating it is to listen to their view on our industry. I now seek inspiration from the artists who are only just engaging in our discipline. I also look back throughout history into many different forms of artistic disciplines, from art to fashion and music, to curate a language I can design from.

IN: WHAT IS YOUR TOP TIP FOR LIVE COMPETITORS? BT: Stay present. Speaking to a few competitors afterwards, nerves were a part of every conversation. Only in the here and now can we fully appreciate and enjoy any experience. With all the talent we have in this industry it would be amazing to see more artists looking to express themselves at next year’s Hair Festival.

IN: WHERE DO YOU SEE THE FUTURE OF THE MEN’S HAIR SPACE GOING? BT: The conversation around culture and trends. I believe we have a responsibility now to put ourselves in the conversation of artists and designers in controlling culture. Like other art disciplines we’ve always had the purists and disciplinarians in the nuances of hair. I feel now with social media we have invited in the public who have been able to view our industry as an art form. We should go beyond looking at trends and express ourselves as part of this collective language in design that is educating the public. We should be shaping culture from within and not being boxed in by other mediums.

INFEATURE

DREAM TEAM COLLAB GEORGINA FARDOULIS, ANDY KWAN AND LOUISE BLAKE, TONI&GUY CRONULLA IN: WHY DID YOU ENTER THE HAIR FESTIVAL COMPETITIONS? Georgina Fardoulis: I entered the competition because I wanted to learn how to create an editorial look. By being in a team with two seniors at my work I definitely learnt a lot. Another reason would be to become more confident in competition scenarios, to make me better prepared for the future.

Andy Kwan: We entered the competition to challenge ourselves both individually and as a team.

Louise Blake: We decided to enter the live competition for a bit of fun and for something different. We like to do new things that make us slightly uncomfortable.

IN: WHAT DID IT MEAN TO YOU TO WIN? GF: With all the work we put in prior to the competition, the hours spent practicing and all the materials we made before hand for our look, it felt very good to be noticed and appreciated for our hard work.

AK: It made me feel like we could achieve anything if we put our minds to it.

LB: It was fantastic to win especially as our whole team was there supporting us.

We also had to go straight from the live competition to the AHIAs so it was nice to arrive on a high.

IN: TELL US ABOUT YOUR WINNING LOOK? GF: Our winning look was an editorial look. We had made materials prior that included a figure eight braid and fish tail braids. Throughout our look we implemented a lot of textures and different colours for the final reveal.

AK: We went for more of an editorial look with multiple different types of braids, playing around with different textures and contrasting colours to give off a sense of excitement in the look. We used a large fishtail braid as a focal point and basket weave to accent the entire look, with the figure eight braid tying the whole look together.

LB: Our look was designed by all three competitors in our team to make the experience as inclusive as possible.

We wanted a simple but effective look made up of different techniques of braids and colours.

IN: WHAT MAKES COMPETING AS A TEAM SO UNIQUE RATHER THAN COMPETING INDIVIDUALLY? GF: Competing as a team, I think, is more important because you’re a part of a group of people who are all contributing to this one look. When competing with my team we were well prepared prior and all made sure our ten minutes were used productively. What makes our team unique was that we were all on the same wavelength and all learnt the beginning of the other team members’ looks to keep the flow moving forward.

AK: We can rely on each other if one person is struggling, another person can pick up from where they left off.

LB: Competing as a team is really unique as you have to be able to work together and be supportive of each other, also you have to have the trust in each other.

IN: WHAT IS YOUR TOP TIP FOR LIVE COMPETITIONS? GF: To not stress a lot. I feel as though

sometimes I stress to the point of ruining or rushing a look, which can be very selfdamaging. When you keep an open mind and relax it usually all works out.

AK: Lots of preparation and rehearsals.

LB: My top tip for a live competition is to have a really strong foundation and get lots of practice together as a team.

IN: WHAT’S NEXT FOR YOUR SALON TEAM? GF: This past month our salon team has entered into the AHIAs! We have also just finished up four different photoshoots in the past three days for the Australian Hair Fashion Awards (AHFAs).

AK: Entering more photoshoots and creative competitions.

LB: Our salon team has just entered seven AHIA business award categories and 4 AHFA photographic categories so we are really excited about that. We also have our salon conference coming up where I take the team away for a few days, which is always so much fun!

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INHAIR T H E

L AT E S T

S A L O N

A R R I VA L S

ORIBE Run-Through Detangling Shampoo www.roguebeauty.com.au CHRISTOPHE ROBIN Purifying Mask with Thermal Mud and Purifying Shampoo with Thermal Mud www.mcmimports.com.au NEUMA neuMoisture Shampoo and neuMoisture Conditioner www.neumabeauty.com ECHOS Compact Gel - 02 9666 3611 ALFAPARF MILANO Smoothing Mask and Smoothing Low Shampo - 03 9336 2088

KERACOLOR Color + Clenditioner For Brunettes Purple 02 9666 3611 SCREEN Healthy Scalp Densifying Spray - 02 9666 3611 MAX PINNELL Deep Cleansing Shampoo and Deep Cleansing Conditioner - www.maxpinnell.com OLAPLEX No.4P Blonde Enhancer Toning Shampoo - 08 8193 4763 DAVROE Split Ends Therapy Balm - www.davroe.com UNITE Liquid Volume Powder Spray - 1300 403 035 VIRTUE Healing Oil and Recovery Shampoo and 6-IN-1 Styling Paste - www.virtuelabs.com/en/ 78 INSTYLE

INHAIR

R+CO Gemstone Pre-Shampoo Color Protect Masque and Ultra Shine Glossing Treatment and Fibre Stretch Pomade www.roguebeauty.com.au OLAPLEX No.9 Bond Protector Nourishing Hair Serum and 4-in1 Moisture Mask - 08 8193 4763 TRICHOVEDIC Colour Luxury End Return - 02 9489 7776 LIVANI Signature Shampoo and Conditioner - www.livani.com SCREEN Healthy Scalp Shampoo - 02 9666 3611 ORIBE Tres Set Structure Spray - www.roguebeauty.com.au ZENZ Conditioner Cactus No. 18 and Cactus No. 17 - 02 9666 3611

KMS Conscious Style Cleansing Mist www.kaosalondivision.com DUNGÜD Day Spa Restorative Conditioner and Day Spa Restorative Shampoo - 0404 829 567 ALFAPARF MILANO Smoothing Oil - 03 9336 2088 LARRY KING Flyaway Kit - www.mcmimports.com.au

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INFEATURE

ABSOLUTELY FLAWLESS A SUPERLATIVE REPUTATION FRONTED BY THE LATEST COSMETIC TREATMENTS, GC SKIN HAS ELEVATED THE STANDARD IN AESTHETIC CLINICS EVEN FURTHER WITH THE OPENING OF THEIR SURFERS PARADISE LOCATION – IT'S PALM SPRINGS MEETS A MODERN-DAY PLAYGROUND, WRITES CAMERON PINE.

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urning the traditional look and feel of a cosmetic and beauty industry clinic upside down, GC Skin have defied the commonality that skin clinics need to look complicated and clinical, with a fresh and seamless flow from wall to wall that ensures the focus remains on the client.

Based on the values of correction, maintainable results and overall health, GC Skin is the go-to for industry professionals and locals alike, and has become a core pillar of the beauty industry.

Launching their own product line Cosmology, with a cult status BB cream – GC Skin are reaching every corner of the everchanging industry. We spoke to cosmetic nurse Jahnelle Saint about this new destination and beyond.

INSTYLE: WHAT ARE THE TOP THREE INJECTABLE REQUESTS IN 2022?

Jahnelle Saint: I believe my clients on the Gold Coast are more open to the injectable world as it is more commonly discussed among friends and networks so we are always required to be at the forefront of trends. Expect to hear a lot about PRF (platelet- rich fibrin). PRP (platelet-rich plasma) will become a thing of the past as PRF is making waves as the superior collagen synthesis treatment.

Both treatments involve taking a small sample of the patient’s blood and reintroducing into the skin through micro-needling.

In comparison to PRP, PRF contains a higher concentration of white cells, stem cells, platelets and growth factors, making it the next generation of skin rejuvenation treatment. It's perfect for treating anti-ageing, acne scarring, improving skin tone and skin texture.

We are also seeing a trend towards chin enhancements. I am seeing a strong push for chin filler in clinic and I am loving the results we can achieve with this.

Preventative antiwrinkle treatments continue to surge.

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My clients are becoming more and more aware of how intrinsic and extrinsic factors can play a huge role on our skins ageing process. Furthermore, clients are looking at holistic ways to prevent ageing. This means not only investing in quality skin care but also the strong benefits of anti-wrinkle treatments.

Preventative antiwrinkle treatments target fine lines and wrinkles early, giving us a more effective chance to ensure permanent creases in the skin surface are a thing of the past.

IN: WHAT TREATMENTS HAVE YOU SEEN THE HIGHEST SURGE IN RECENT MONTHS? JS: Thread lifts are definitely making a wave in the industry. I am loving the beautiful results we achieve from thread lifts in clinic at GC Skin. I decided this product was a must have in clinic after seeing too many women experiencing an over-filled look by attempting to repair volume loss in their face. The problem with using only dermal fillers to address facial volume loss and elasticity loss is clients’ faces becomes broader from all the dermal filler, creating an over-filled, distorted silhouette. By using thread lifts, I am able to simply lift the skin tissue up the face, treating jewels, skin creping and smile lines, all whilst stimulating a natural collagen production for over 12 months post treatment. It is almost the perfect remedy for sagging skin.

IN: WHAT ARE THE MOST ASKED ABOUT TREATMENTS RIGHT NOW? JS: PDO (polydioxanone) threads. Funnily enough a lot of people mistake these mono threads as a skin tightening device.

I stress to my clients the mono PDO threads do wonders for skin rejuvenation, but it would not be my first treatment of choice for skin tightening. They are essentially dissolvable sutures, and they work by creating collagen and elastin synthesis for the months post treatment. My clients have voiced wonderful results and I believe the will continue to be a popular skin treatment but predominately for the purpose of increased skin plumping, tone and texture.

IN: WHAT ARE YOU ENJOYING THE MOST ABOUT THE AESTHETICS INDUSTRY RIGHT NOW? JS: I am enjoying the range of clients becoming accepting of injectables. Clients have really eliminated the stigma that injectables is solely for 40+ aged individuals and are open to the various ways it can increase facial harmonisation and symmetry.

There are so many different techniques we use now to create subtle but effective results. Clients do not want to be recognised as having injectable treatments and are now more focused on their face as a whole and how the upper face complements the lower face and its not just about one treatment.

WHAT DO YOU SEE CONTINUING FROM A TRENDS PERSPECTIVE IN FUTURE? JS: I see the increase of natural looking results and facial harmonisation. No longer will lips be looked at in isolation but rather addressed with the face as a whole. I always tell my clients those lips you show me in photos may look great when isolated but when we compare them to the entire face, you can see they look out of proportion and this results in the need for other areas of treatment.

INBEAUTY

Hydration

SAVIOURS WINTER ESSENTIALS

PETER THOMAS ROTH Water Drench Hyaluronic Cloud Body Cream www.Sephora.com.au THE BODY SHOP Body Butter www.thebodyshop.com/en-au YOUTH TO THE PEOPLE Adaptogen Deep Moisture Cream www.Sephora.com.au HABITUAL BEAUTY Nourishing Moisturiser www.habitualbeauty.co GUINOT Hydra Summum Cream www.guinot.com.au

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INBEAUTY

NO7 Protect & Perfect Intense ADVANCED Day Cream www.priceline.com.au SUMMER FRIDAYS Jet Lag Mask www.mecca.com.au DOCTOR BABOR Collagen Booster Cream au.babor.com YOUTH TO THE PEOPLE Superberry Hydrate + Glow Dream Mask www.Sephora.com.au SUSANNE KAUFMANN Moisturising Mask www.mecca.com.au

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INBEAUTY

Omnilux Contour FACE

Omnilux is the most tested and trusted brand of LED phototherapy systems on the market today, and has been the gold standard around the world for medical and aesthetic applications since 2003. Omnilux is the brand most recommended by Dermatologists and is supported by more than 40 published studies that validate its clinical claims and treatment protocols.

Now, for the first time, Omnilux presents Dermatologistrecommended LED light therapy devices you can use at home that are based on their proven, professionalgrade technology. Designed with the same optimised energy output and wavelengths of light as the goldstandard medical devices, you get professional results in a single 10 minute treatment session in the comfort of your own home. www.omniluxled.com

Beauty Collagen

Dose & Co Beauty Collagen Mixed Berry gives you your daily allotment of high dose collagen peptides with boosted beauty benefits that go beyond the surface.

Added hyaluronic acid and Vitamin C work in synergy with collagen peptides to amplify your results for a smoother, plumper and more radiant complexion. An additional 90mg of Vitamin C (Ascorbic Acid) contributes to normal collagen formation, as well as cellular protection from free radical damage. https://au.doseandco.com/

Beauty NEWS

What a WANDERful World

For the first time ever, Global Beauty Brand Benefit Cosmetics has launched an entire blush range – introducing the WANDERful World collection! featuring 11 new Blush Shades. In a silky-soft powder, the product is built as a smudge, humidity and sweat proof formula whilst being non-comedogenic, ultra-fine and weightless on the skin! The formula allows for seamless, buildable coverage with instant pay-off, to achieve an airbrushed and glowing finish. Special ingredients like Freshwater Pearl and Synthetic Sapphire give a luminous, light reflecting glow to help skin look smooth and radiant. www.myer.com.au

Take a Byte

Byte’s at-home invisible aligner treatment is changing the way Australians approach oral care. Byte has announced its expansion into Australia, where Australians can access Byte’s platform remotely, from the comfort of their own home. This accessibility not only grants access to clear aligner teeth straightening, but also to other important platforms of oral health; including oral wellness education and awareness. Once you’ve purchased your impression kit and been approved for treatment, costs can start from as low as $4 per day for 24 months www.trybyte.com.au

FACE BATH Skin Design London is the brainchild of one of the city’s top facialists, Fatma Shaheen. The range of athome skincare delivers the same clinical-grade results as her in-office treatments. Skin Design London’s ‘Face Bath Cleanser’ is a smooth balm that transforms to rich and hydrating oil when met with water. The luxurious formula is infused with extracts of Hibiscus, Organic Rosehip Seed Oil and Organic Camellia Oil, which work to moisturise the skin while removing impurities. The sleek glass jar will make a nice addition to your bathroom shelf. www.net-a-porter.com

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www.ghdh air.com/au

www.datelineimports.com.au

THE EDIT

LIAM THOMPSON STYLIST, FULL SPECTRUM HAIR CONCEPT

HOW WOULD YOU DESCRIBE YOUR STYLE AESTHETIC? I’d say ever changing, a style chameleon, even? I like to change it up overalls, or a suit and tie, whatever the day calls for.

HOW DO YOU START YOUR MORNINGS? Coffee! Is there any other way? Some may call it an addiction but it is a non-negotiable, don’t catch me without it.

HOW DO YOU UNWIND AFTER A DAY AT WORK? I have to tick off my daily to-do list and I create tomorrow’s before I can really chill. I also walk with my baby Fran the Frenchie and have some cuddles.

PICK YOUR POISON? Vodka, in any form really.

THREE DESERT ISLAND HAIR PRODUCTS/TOOLS? Evo Normal Persons Daily Shampoo - you need a good detox with all that salty water -, Evo Box O’ Bollox Texture Paste and my Dyson Supersonic Hair Dryer of course.

A QUOTE TO LIVE BY? Babe, It’s a Vibe. Can I quote myself? Haha!

SOMETHING YOU CAN’T LIVE WITHOUT? My phone, can anyone, really? It’s our connection to everything.

BEST ADVICE TO GET OVER HEARTBREAK? It’s going to be okay, EVERYTHING happens for a reason, regroup, reprioritise and find time for loving you.

WHAT CUT AND COLOUR ARE YOU LOVING RIGHT NOW? A lived in shaggy texture and curls. I love cutting and I love how everyone is experimenting with natural textures and finding ways to enhance their unique looks. For colour - COPPER - it’s hot!

Quite literally.

HAIR TREND FORECAST? Impact - bigger hair! Precision cuts, brighter blondes and shinier brunettes with bold tonality.

A CAREER HIGHLIGHT? Australian Fashion Week and working backstage as a younger stylist. I love runway styling and being in the hustle and bustle of Fashion Week. It was absolutely amazing and inspiring working with so many influential stylists in our industry.

WHAT PIECE OF CLOTHING OR ACCESSORY CAN YOU NOT LIVE WITHOUT? My watch! Time tracker, clip holder and the perfect finish to every outfit.

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THE EDIT

ANTHONY NADER RAW SALON

HOW WOULD YOU DESCRIBE YOUR STYLE AESTHETIC? First and foremost, I dress for comfort, always keeping in mind the priority of a tailored cut that doesn’t restrict me when I’m on the salon floor. Oh, and I also have a slight obsession for nice kicks.

HOW DO YOU START YOUR MORNINGS? If I’m not on a shoot, my regular mornings start at 6am with a short black, and I throw down an assortment of daily health supplements at the same time. I then head to the gym for an hour and pretend to do some kind of cardio workout (I actually only go to listen to my hip hop playlist) before heading to the salon at least 15 minutes before it opens.

HOW DO YOU UNWIND AFTER A DAY AT WORK? As soon as I get home, I light a candle, jump in the shower, wash the day away, and then have dinner. More often than not, I’ll have emails and a hair story to write, but I’m in ‘relaxed mode’ by this time, so it’s all good.

PICK YOUR POISON? Well my husband’s famous “Margarita Sundays”, of course. He whips up a storm in the kitchen, and it’s like a Summer vacation every Sunday.

THREE DESERT ISLAND HAIR PRODUCTS/TOOLS? The blue ltn 100% Mulberry Silk pillowcase, natural salt water and our SSShair white 100% cotton towels.

A QUOTE TO LIVE BY? I’m not competing with anyone; I hope we all make it.

SOMETHING YOU CAN’T LIVE WITHOUT? Travelling... it’s what keeps me going.

BEST ADVICE TO GET OVER HEARTBREAK? Head straight to your favourite fashion designer’s store and buy whatever you want.

WHAT CUT AND COLOUR ARE YOU LOVING RIGHT NOW? Everything from the latest Celine or Saint Laurent campaigns. I’m somewhat a creature of habit this way. For me personally, it’s about the finish... the texture.

A CAREER HIGHLIGHT? Celebrating our salon’s (RAW) 25th anniversary this year, it’s crazy how time flies. I’m blessed and very thankful we’re still going strong.

WHAT PIECE OF CLOTHING OR ACCESSORY CAN YOU NOT LIVE WITHOUT? My wedding band.

A SONG THAT WILL GET YOU DANCING WITHOUT FAIL? Any version/remix of Madonna’s Vogue. When this comes on... clearthe-dance floor.

INSTYLE 89

MY WAY

F O E G A THE E M O R H MONOC CAROLYN J. GAHAN

SALON OWNER AT QUARRY AVENUE Green is one of my absolute favourite colours and occupies the most space in my wardrobe. I love that she’s chosen a monochrome vibe but, for me, the fit of the skirt is not complementing her stunning figure. I like the combination of structure with the button up top and the flow of the skirt but think a mini or wide leg pant would have been better on the bottom. The choice of gold accessories, handbags and shoes can carry this look from day to night with no problem. For me personally, I would have thrown on a gold platform just for some disco fun!

When I see this woman’s beautiful brown hair I immediately think of a chic Parisian bob! A sharp blunt cut just below the jaw line would show off her neckline and really draw attention to her face. For petite women, it’s very easy to get lost in your own hair so a shorter cut can open up your features and draw out those cheekbones. I really love her hair colour, however, adding some pops of a lighter chestnut using Joico Blonde Life would give the hair some dimension.

An all over Lumishine Clear Gloss and Defy Damage Treatment would lock in shine for months. For her blow-dry I would add two pumps of Joico Dream Blowout and style with a medium round brush giving the hair some volume but keeping it mostly straight. Tuck the hair behind the ear while it cools down then you will have a cute little flick and can move your part around a bit. Finish off with Joico Humidity Blocker Plus, this product is beautiful because will lock out any frizz and flyaways with a light to medium hold.

MY WAY

COAT OF MANY S R U O L CO JAMIE FURLAN

SALON OWER AT LNDN I love everything about this look! The pop of colour in the winter is a great statement when walking the streets on a cloudy day. She has excellent balance from head to toe. I also see she is sporting a classic Gucci handbag with a bright neon yellow strap, which is very on trend right now. The bright colours almost look like a painting and the bow adds an eye catching feature to the overall look. Her outfit is quite a statement so it is clever how she has toned down her hair but still looks so effortlessly cool and is able to embrace her natural hair texture. It looks as though she might be thinking of transitioning to a longer style, so the knot is a big tick from me. If this model was in my chair and she mentioned that she is trying to grow her hair I would recommend regular shape up appointments. We could then focus on things like bulk and fringe and getting rid of any split ends. It looks like she also has curly hair so I would definitely recommend the new Kérastase Curl Manifesto Range. It is really a game changer for curly hair and would work well for her.

SCREEN PURE HAIR BLEACH NINE PLUS BLUE Screen Pure Bleach is an elite range of lighteners with a vision to defy norms.

Made with passion in Italy, Screen Pure Hair Bleach Nine Plus Blue is able to lift up to 9 levels, delivering outstanding results in less time. Indicated for strong lightening, this dust-free lightening powder is infused with blue pigments to counteract yellow and orange tones that arise during the lightening process. Time is money and Screen has set out to maximise yours with a high performance lightener that promises a maximum processing time of only 40 minutes. This means this lightener will work faster than traditional products. Suitable for all colouring techniques, Screen Pure Hair Bleach Nine Plus Blue Features ammonium persulfate 9% w/w and potassium persulfate 44% w/w and is housed in a convenient resealable bag to ensure powder maintains its integrity and is working at optimal level. Generous 500g gives you freedom and flexibility to work through any lightening service.

Visit www.datelineimports.com.au

ALFAPARF COLOR WEAR Alfaparf Milano introduces Color Wear, the vegan color system with patented arginine-based technology that aims to satisfy all the possible requirements of every woman. The system consists of two complementary textures: one liquid, which gives a translucent result, and one in a cream, which creates an even-looking result and 100 per cent coverage. With the addition of new shades dedicated to the brunette world, levels 5, 6 and 7, are the enhancement of the blonde offering, while levels 9 and 10, Color Wear Gloss Toner now provides a response to every requirement in the world of liquid tone on tone. Color Wear offers a total of 100 shades, available in 2 textures, which provide 360° tone on tone color performance.

Visit www.alfaparfmilano.com

M-PLEX POWDER LIGHTENER M-Plex™ Powder Lightener is a new addition to the muk Haircare lightening portfolio. Enriched with high performing conditioning and protecting agents, M-Plex™ delivers damage resistance and elasticity retention, while quickly and effectively lightening hair to all desired levels of lift. It is a super compact powder lightener with workable viscosity ensuring uniform and even results. A key feature within M-Plex™ is the Plex Technology, containing Polyamino sugar condensate, which is a reaction between amino acids and sugar. This creates an anti breakage resilience complex that reinforces the hair. The result is lightened hair that is protected, damage prevented, strong and soft. Visit www.mukhair.com

SILVER BULLET SPEED DEMON HAIR CLIPPER

THE LATEST TOOLS, TERMS AND TECHNOLOGY

CUTTING EDGE APRON STYLE Nothing says style like a Cargo Crew Boston Apron. Hairdressers globally have taken Instagram by storm in their Cargo Crew Boston apron - an apron that delivers design and function whilst allowing you to bring your personal style to work each day. As the founder of the modern uniform here in Australia, Cargo Crew sets the bar for uniform design by fusing the best elements of traditional and modern attire with work-appropriate comfort and toughness. With pockets for accessories, metal accents for the ultimate edgy aesthetic, and a comfortable neck strap design for allday wear, the distinctive Boston Apron has emerged as the must-have item for hair salons worldwide.

Visit cargocrew.com.au or call (03) 9411 9850

Silver Bullet Speed Demon Hair Clipper is a fast and powerful clipper with interchangeable body kits to offer power plus customisation. The tool has a 10,000 rpm turbocharged magnetic motor, ultra-hard black diamond blade and turbo boost function. Professional cord/ cordless capabilities combined with an adjustable, zero gap DLC blade maintain smooth movement for longer, sustained and comfortable clipping. A lithium-ion battery gives 100-minutes of cordless runtime for ultimate convenience, and the tool also includes magnetic comb attachments, as well as lubricating oil, a cleaning brush, a mini screwdriver and a charging stand.

Visit www.datelineimports.com.au

GOLDWELL - DUALSENSES COLOR REPAIR & RADIANCE BALM Dualsenses COLOR Repair & Radiance Balm has hair covered with a specially and efficaciously formulated balm that works to maintain and refresh salon treated hair. The winter season can be very harsh on hair, colder temperatures leave hair dryer than usual and in need of special treatment. The new Dualsenses COLOR Radiance & Repair Balm targets these hair concerns delivering outstanding color brilliance, providing maximum protection against environmental pollutants and UV light while working to reduce split ends by up to 99 per cent.

Visit www.goldwell.com

INFEATURE

BLADE RUNNER WELCOME THE BABYLISSPRO LO-PROFX HIGH-PERFORMANCE LOW-PROFILE CLIPPER AND TRIMMER, LAUNCHING TO THE PROFESSIONAL HAIR MARKET IN THE SECOND HALF OF 2022 AND EQUIPPED WITH A LOWTEMPERATURE BLADE AND A MYRIAD OF CUTTING-EDGE INNOVATIONS, ELEVATING FEEL, POWER, AND PERFORMANCE WITH EVERY USE.

T

he latest technologies from BaBylissPRO are imminently arriving, in the form of the Lo-PROFX High-Performance Low-Profile Clipper and Trimmer. The tools boast an ultra-low profile metal shield cover, ergonomic grip housing, a highperformance brushless 6,800 RPM motor with a high-capacity 3,300 mAh lithium-ion battery and a low-temperature blade, all of which prioritise and perfect the process and results in hair clipping and trimming.

The tools build on these core facets with modern technology that includes two hours of cordless runtime and an LED low battery indicator, while being extremely durable and ultra-low friction. They also utilise ergonomic grip housing, dual voltage, and cord and cordless capacities. Features such as ergonomic designs with dents and side power buttons put the natural styling routines (and long days) of busy professional hairdressers and barbers first, while power, efficiency and the ability to cater to any client needs are always ingrained into the tool designs.

The Lo-PROFX High-Performance Low-Profile Clipper singularly possesses a Graphite Wedge Blade that is Zero Gap Adjustable and a 5-Position Locking Metal Taper Arm for ease of complex style. The Lo-PROFX High-Performance Low-Profile Trimmer makes use of a 360° Exposed T-Blade and a Diamond Carbon Deep-Tooth 2mm T-Blade that is Zero Gap Adjustable, to maximise its extreme potential. Additionally, the Lo-PROFX Charging Bases will be an optional extra.

“These new tools are awesome, I’m always so excited to see the new tools coming out and BaBylissPRO just does an exceptional job at making new tools every single year that make our workflow even better. Having a great experience with your clients also means having great tools that you can actually rely on to do exactly what they’re supposed to do,” shared BaBylissPRO Ambassador Sofie Pok (@staygold31) in her video review of the tools.

Discover the Lo-PROFX High-Performance Low-Profile difference with the new BaBylissPRO Lo-PROFX Clipper and Trimmer - soon to be a kit necessity.

For more information visit www.datelineimports.com.au and www.babylisspro.com.au INSTYLE 93

INBUSINESS

KNOW WHEN YOU’RE RESPONSIBLE AS A BUSINESS OWNER

YOUR LIABILITIES MOVING FORWARD RYAN JOHNSON TAKES A LOOK AT HOW REGULATORY CHANGES MAY BRING RISKS TO THE HAIR AND BEAUTY INDUSTRY.

I

n recent months, the regulatory landscape has drastically changed in the beauty industry. From superannuation hikes to the minimum wage increase and potential amendments to paid family and domestic violence leave, these changes are designed to better represent salon employees across the sector.

For many of you in the hair and beauty industries these changes are ultimately a positive step forward. However, they do increase the risk for small business owners, who are now dealing with increased liability and penalties if things get missed.

This is where Management Liability insurance* can be an important safeguard for small businesses as it protects business owners and the insured company itself from the many exposures relating to the management of a company.

This article will explain these risks and show how small business owners could be protected by a Management Liability policy.

CHANGES TO PAY CONDITIONS Salon workers are set to receive a boost in pay conditions with a number of changes in the works.

Firstly, the Fair Work Commission decided in June to increase the National Minimum Wage (NMW) by 5.2 per cent.

This means salon assistants and unqualified or certificate II beauticians will get an extra $40 in their weekly pay packet. There will also be a 4.6 per cent increase for senior stylists, casual staff and others covered under the Hair and Beauty Industry Award 2010.

The Superannuation Guarantee is another area that will see increases, rising to 10.5 per cent from July and progressing by 0.5 per cent each year until it reaches 12 per cent mid-2025. It’s also important to keep in mind that the $450 per month threshold has been scrapped, meaning salon employees will be eligible for super no matter the amount they get paid per month.

With changes to the Award already occurring twice this year in regard to the payment of casual workers on weekends, according to the Hair and Beauty Association, it’s becoming increasingly difficult to be across everything.

While most salon employers will try to do the right thing, the risk is there for every small business owner to be compliant in all areas of the business.

94 INSTYLE

A recent example of this risk occurred when a Sydney-based cosmetic injectables and skin clinic was penalised close to $30,000 for failing to comply with a compliance notice regarding the backpayment of entitlements to a worker at the clinic. The Fair Work Ombudsman also ordered the sole director of the clinic to backpay the worker back in full.

In another case, a beauty therapist in Victoria was awarded $150,000 in damages, with the employer being found vicariously liable for not preventing or adequately addressing the beauty therapist’s sexual harassment by a male co-worker.

Although this case makes for grim reading, it shows that employers can ultimately be held liable for what their employees do in the workplace.

WHAT A MANAGEMENT LIABILITY POLICY CAN COVER What these examples show is the consequences of an employer not meeting their obligations to their employee, but these are real examples of Australian small businesses in the beauty industry.

It’s important for small business owners to consider what safeguards are in place if a claim is made against them.

A Management Liability* (ML) policy is designed to cover a variety of situations that could occur when running your business.

These include OH&S issues, unfair dismissal, sexual harassment, and defamation. ML policies can also be tailored to your business needs depending on the risks you face.

For example, you could get Employment Practices Liability* to cover you from claims made by employees about their employment conditions or breaches of employment laws.

Statutory Liability* is another type of cover within the ML umbrella that could be useful for small business owners in the beauty industry.

It is designed to cover the company, senior management, and employees for allegations of wrongful breaches of key legislation during the owner’s business activities.

Generally, ML policies are designed to cover the damages and claimant costs awarded against the insured business, as well as legal, defence and claims investigation costs. It also covers some civil fines and penalties.

HOW CAN HAIR AND BEAUTY BUSINESSES GET MANAGEMENT LIABILITY INSURANCE? With beauty businesses facing anything from hefty penalties to disqualification, there is a clear need to find an effective way to protect your business. Many will find that it is not worth risking all the work put into opening a business over some manageable regulatory mistakes.

Fortunately, BizCover has made sorting your Management Liability insurance easy because life can already be dramatic enough! With just a few clicks of a mouse or a phone call, you’ll get multiple competitive quotes. Select your preferred policy, and you’ll be covered instantly, so you can get back building your team.

Visit www.bizcover.com.au to get the insurance you need today – it really is no dramas! *This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. © 2022 BizCover Pty Limited, all rights reserved.

VERTO

NEVER TOO LATE THE CONCEPT OF MATUREAGE APPRENTICESHIPS OFFERS UNIQUE OPPORTUNITIES FOR SALONS AND EMERGING HAIRDRESSERS, BECOMING AN IMPORTANT SALON PATHWAY, AS DISCOVERED IN THIS STORY.

W

hile apprenticeships are often seen as a career option for school leavers and young people, the concept of mature-age apprenticeships for experienced workers looking to transition to a new career industry with available job opportunities and prospects proves a unique and important pathway for both apprentices and salons.

As a case study, Kasey Tyler, aged 35 from Wagga Wagga, decided to finish the apprenticeship she’d started as a school leaver only three years ago, a decision that has paid dividends for her career prospects. She’s now a fully qualified hairdresser with S & E Hair and Beauty after completing her studies with Riverina Community College (RCC).

“I’ve always loved being creative with hair, making people feel beautiful and connecting with people, so it seemed like the obvious career choice for me when I first started my apprenticeship at 17,” Kasey said.

“Instead of ‘being on the tools’ though, I found myself working in salon management and retail which I really enjoyed, and my apprenticeship fell by the wayside.”

After years spent working as a haircare sales rep, Kasey was pulled back into her want for being on the salon floor after the sudden and tragic passing of her younger brother, through which she overhauled her life priorities and values. With the support of her husband and family she finally took the leap to complete her formal training and

get into the practical side of hairdressing.

She resigned from her position and enrolled in a Certificate III in Hairdressing through RCC, completing her remaining training in 18 months.

“Losing my brother was devastating and life-changing. I had this sense that ‘life is short,’ and that inspired me to do the things I’d been putting off – like finishing off my apprenticeship,” Ms Tyler said. “I’m sure I probably stuck out a little going back to college with all the young ones, but age has never been a drawback to me. If anything, it’s been an advantage. I brought life experience, maturity and confidence to my training, and I think it’s made me a better hairdresser and employee.”

“Not only did I invest in my own career, I’ve been able to grow as a person and build my personal brand,” she continued.

“My message to anyone thinking about a career change is that you’re never too old to start something new and change the trajectory of your life.”

RCC, which recently became part of The VERTO Group, is currently taking expressions of interest for a number of apprenticeship pathways, including beauty services, business, makeup, hospitality and individual support.

“Long gone are the days of getting a job straight out of school and staying there until you retire — this is where a mature-age apprenticeship can help,” said Ron Maxwell, CEO of the VERTO Group. “Apprenticeships can open the door to a brand new career path, allowing you to complete a vocational qualification (such as a Certificate II, Certificate III or Diploma) while gaining hands-on work experience — and getting paid. Changing careers is something that needs serious consideration, and Riverina Community College offers a wide range of training that can help you get a great head start.”

For more information visit www.riverinacc.edu.au or call 1800 000 212

INSTYLE 95

INBUSINESS

LEADERSHIP IN MANAGEMENT

BY ANALYSING LABELS AND WHAT THEY MEAN, THE ZING PROJECT HAS TAKEN A DEEP DIVE INTO HOW THIS DELINEATES LEADERSHIP AGAINST MANAGEMENT IN THE SALON, WRITES ESTELLE CARROLL.

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hroughout our lives people attach labels to us and those labels reflect and affect how others think about us. Let’s explain where this fits into a salon context.

SALON MANAGER

This implies that you manage the salon, but what is that exactly? Is it that they manage operations, clients, training, quality control, what about the team culture? If we know that labels can define what people think of the person and what they think of themselves - how can we use this to our advantage?

If you want to have someone on your team to help you do administrative tasks - you might be better to employ a personal assistant or receptionist than a salon manager. If you’re looking for someone to be the guiding light when you’re not there, or even to support when you are there - you’re asking them to be a leader.

TEAM LEADERS A team leader is someone the salon owner appoints in the position of leadership and management to ensure that the salon operations run smoothly, the standards of skills, communication and customer service are of a high level and are consistent.

Your salon leaders need to be able to lead by example, they will have some parts of their role that include management - but if the pure focus of the role is around management - your culture will decline and retention of team will too.

LEADERSHIP VS MANAGEMENT Management suggests controlling a group to accomplish a goal.

Leadership refers to an individual’s ability to influence, motivate and enable others to contribute toward the team’s success.

Forbes Global Media explains the differences between a leader and manager well.

LEADERS CREATE A VISION AND MANAGERS CREATE GOALS Leaders paint a picture of what they see as possible and inspire and engage their people in turning that vision into reality. They know that high-functioning teams can accomplish a lot more working together than individuals working autonomously. Managers focus on setting, measuring and achieving goals. They control situations to reach or exceed their objectives

LEADERS ARE CHANGE AGENTS, MANAGERS MAINTAIN THE STATUS QUO Leaders are proud disrupters. Innovation is their mantra. They embrace change and know that even if things are working, there

96 INSTYLE

could be a better way forward. They understand and accept the fact that changes to the system often create waves. Managers stick with what works, refining systems, structures and processes to make them better.

LEADERS TAKE RISKS, MANAGERS CONTROL RISK Leaders are willing to try new things even if they may fail miserably, they know that failure is often a step on the path to success.

Managers work to minimise risk, they seek to avoid or control problems rather than embracing them.

LEADERS GROW PERSONALLY, MANAGERS RELY ON EXISTING, PROVEN SKILLS Leaders know if they aren’t learning something new every day, they aren’t standing still, they’re falling behind. Managers often double down on what made them successful, perfecting existing skills and adopting proven behaviours.

LEADERS BUILD RELATIONSHIPS, MANAGERS BUILD SYSTEMS AND PROCESSES Leaders focus on people in order to realise their vision. They know who their team members are and spend most of their time with them. They build loyalty and trust by consistently delivering on their promise. Managers focus on the structures necessary to set and achieve goals. They focus on the analytical and ensure systems are in place to attain desired outcomes. They work with individuals and their goals and objectives.

Both management and leadership have important functions in your business. It’s important the salon owner and the team leader are clear about your expectations around this. In smaller businesses it’s likely you will do both roles as a salon owner and as a team leader.

Leaders create and communicate the vision and managers implement the vision. Leaders ask ‘why, ‘what’ ‘who’ and managers ask ‘how’ and ‘when’. Leaders mentor, teach, motivate, inspire and unleash potential, managers coordinate resources. I believe you need both.

In my Leadership in Management program we go through the mindset and behaviours of a leader and manager so that you as the salon owner and your leadership team can feel confident, have clarity and create an amazing team culture.

Estelle Carroll is a Business and Leadership Coach with The ZING Project. For further information regarding her Leadership in Management short course contact Estelle at estelle@zingcoach.com.au or visit www.estellecarroll.com

INBUSINESS

5 ONLINE BOOKING MYTHS, BUSTED THERE ARE MANY HAIRDRESSERS AND SALON OWNERS THAT LOVE ONLINE BOOKINGS, AND THEN THERE ARE THE SCEPTICS. WHAT IF WE TOLD YOU A LOT OF THE CONCERNS YOU MAY HAVE ARE JUST PESKY MYTHS? HERE WE BUST THOSE MYTHS FOR YOU, WRITES CAITLIN ADAMSON.

I’LL LOSE CONTROL OF MY APPOINTMENT BOOK This is the number one fear we’ve heard from salon owners who haven’t taken up online booking yet. Their concern is that as soon as they hit the big red button and turn on online booking that it will open their entire appointment book so clients can go in and book whatever, whenever they like.

In reality – it’s the opposite. You have just as much control as if you’re taking booking over the phone. In Shortcuts’ online booking platform, you have complete control over which of your stylists can be booked for which services, so you won’t have to worry about an apprentice being booked for a colour correction.

You can also control how soon, or how far, in advance a client can book their appointment in. Whether they can book one hour, one day or one month in advance – it’s totally up to you!

With these safeguards in place, you can rest easy in giving your clients the flexibility to book their own appointments. Your salon appointment book will start to run itself, leaving you with more time to do what you love.

COMPETITORS WILL BOOK MY APPOINTMENT SLOTS What a snake move! Realistically, we hope everyone can be adults and play nicely when it comes to this. There’s always going to be a bad egg out there, but this shouldn’t hold you back from trying new, innovative ways to get more bookings for your salon.

If you’re truly worried about your competitors booking up appointments, start taking online booking deposits (Shortcuts has a handy automated feature to help you with this). Your competitors won’t risk losing their cash just to inconvenience you.

Deposits will help you out with pesky noshows too.

I’LL FALL VICTIM TO MORE NO-SHOWS In actuality, online booking will deter no-shows for good! For a client to book an appointment via online booking, they will need to make an upfront payment (essentially a deposit). This could be a set amount or a percentage of the service – it’s up to you. Taking an upfront payment means that the client must financially commit to the service and are therefore less likely to no-show. We all know there’s nothing worse than clients who choose to mess with your time!

I NEED TO SEE NEW CLIENTS FOR CONSULTS FIRST For new clients, you have a strict consultfirst policy before any appointments can be made, which is totally fair! You need to get an idea of their aspirations, hair type and concerns, and get an idea for any contraindications before you can perform your service.

In online booking, you can create a service called ‘new client consult’ and add a customised message asking that new

clients’ book in for the consult first. This way, you won’t need to worry about a new face rocking up for a complex appointment.

MY CLIENTS WILL BOOK THE WRONG SERVICE Are you concerned your clients will book in for the wrong service, either accidentally or even knowingly? For those sneaky clients who knowingly book a halfhead of foils and rock up expecting you to be a miracle worker and do a full-head instead, it’s best to say goodbye and wish them all the best. For your genuine clients who need a helping hand booking their more complex services, it’s all about educating them ahead of time so they know what to book.

Thanks to online booking, you can use service descriptions to add some detail around what the service is, so the client understands what they’re booking in for.

Likewise, your online booking works with your appointment book to work out the correct sequencing for the appointment.

For example, a client’s colour service happens before their cut, and there are appropriate breaks for colour processing.

Shortcuts’ NEW online booking is launching soon. Stay in the loop and get it first by following on Facebook or Instagram.

Caitlin Adamson is the Marketing Executive at Shortcuts. To learn how Shortcuts can help you get more bookings and banish noshows, visit www.shortcuts.com.au

INSTYLE 97

INBUSINESS

WHAT WOULD TOM DO?

TOM DONATO FROM ELEVATE BUSINESS COACHING TAKES A LEAP INTO THE INCREASINGLY COMPLICATED WORLD OF STAFF VS CLIENT DEMAND.

Q

uestion: what do we do when we don’t have enough staff to cope with the demand and can’t fit in our clients.

This is a question that comes up time and time again. With the shortage of experienced hairdressers and the frustration of finding staff there is an overwhelming challenge facing business owners today.

This comes down to the simple scale of supply and demand, a rule that has been the catalyst to a make or break business since the beginning of time. The theory is that when demand is high and the ability to supply is low, prices go up. The opposite applies when demand is low and you have staff standing around doing nothing.

When there is an abundance of product or perishable goods, retailers need to make room for the next season’s stock or need to sell off produce before it goes bad. Traditionally prices drop as we see in the retail stores and markets.

Getting creative on ways to value add (not discounting) to get demand higher for our industry can work unbelievably well.

Everybody is expecting hair prices to rise with the current media hype about inflation and wage increases. Over my long career in this amazing industry the most important lesson I have learnt is that your loyal clients will continue to use your services even after your prices rise. Many of your customers either run a small business or their partner does. They are well aware that unless you increase prices you most likely will not survive through the tough times. Wage increases, rent increases and product cost increases all infringe on the profitability for the business.

So increasing prices by a significant amount should be priority number one on the agenda for businesses in this current climate, as the pool of new staff eventually start to filter back into salons the new price structure will already be in place.

Increasing prices for the busiest operators will never be an issue.

Those with the highest demand should charge the highest prices.

98 INSTYLE

This not only increases revenue for the business, but the business owner is able to pay a higher remuneration for the best people.

Increasing your prices by a significant amount will also ease some of the demand and take pressure off the team. While your most regular clients will continue to visit at the new prices, new clients could be charged a ‘first time’ client price which may be higher again.

Many business owners are now adopting the ‘first time’ client price as it weeds out price shoppers and allows for your regulars to get their appointments. For those that really want you, they will pay for you. It really is as simple as that.

Making the decision to adjustment prices comes down to the service that you are prepared to offer in exchange for the price that you charge.

How will you better service your most loyal clients that are prepared to pay a premium price for you and your team? Will you add more time to the appointment? Will you offer a better range of refreshments? Will you renovate or refresh your salon?

Believing in yourself and educating yourself and your team will make you more comfortable about charging more. Clients will pay for the experience, and if you are servicing fewer clients by dropping the C and D clients that won’t pay the price you free yourself up and you are able to better service the A and B clients that are in fact your bread and butter.

Take these steps for success in this area: • Increase prices to consciously service fewer clients • Introduce a ‘first time’ client price • Offer better service by increasing appointment times • Look at the decor of the salon and refresh or refurb • Look at refreshments offered • Spend time and money on education I love to interact with this industry and look forward to receiving questions that can help people get clarity by guiding and offering support.

If you have a question that you would like me to answer please email your question to tom@razorsmiths.com.au and I will endeavour to answer and publish some key topics covered in the next issue of INSTYLE.

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