The Magazine for the Hairdressing Professional
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CONTENTS ON THE COVER 12 Upfront The End of Hair Expo 36 51
Evo Curl Collection INSTYLE Men
REGULARS 15 UPfront Industry Happenings 30 34 35 56 58 59 60 70 71 72 73 78 80 81 82 84 86 88 89 90
INhair Product Launches My Way Frank Apostolopoulos The Edit Monique McMahon INhair Men’s Products INbeauty Men’s Styling INbeauty Men’s Beauty INbeauty Men’s Tools and Care The Edit Benjamin Kane The Edit Jake Putan My Way Damien Kabay My Way Luke Davis INbeauty Beauty News INbeauty Bold Lips, Eyes and Cheeks INbeauty Skincare For Sensitive Skin INhealth Beauty Supplements INsalon Tools and Accessories INbusiness 9 Business Profit Tips INbusiness Google My Business INbusiness Team Success INbusiness The Power of People
ONSTAGE 24 Pureology Refresh 25 26
ghd Take Control Now Wearing Masks In Salon
FEATURES 28 Salon Profile M.O.H & Co 38 40 42 44 46 50 52 62 69 74 76 83
INdesign Scandizzo House Wilde by Oscar Cullinan INdesign Soma Byron Salon Profile Fuchs Hair Trico.Lab KEVIN.MURPHY Ocean Waste Plastics Barbershop Profiles Session Modern Savage by American Crew The Manse on Men’s Aesthetics Mastering In-Salon Retail Modern Princess Competition by Schwarzkopf Professional Natural Look ColourArt
40 42 70 44
34 PUBLISHED BY BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 INTERMEDIA MANAGING DIRECTOR Simon Grover EDITOR Cameron Pine firstname.lastname@example.org ONLINE & DEPUTY EDITOR Shannon Guss email@example.com BEAUTY EDITOR AND JOURNALIST Sarah Mourtos firstname.lastname@example.org CONTRIBUTORS Larissa Macleman Adrienne Varga Alyssa McCarley Naomi Cribb NATIONAL ADVERTISING MANAGERS Joanne Cowan email@example.com Kym Cowper firstname.lastname@example.org PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic SUBSCRIPTIONS email@example.com ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000 This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright© 2020 - BHA MEDIA.
FROM THE EDITOR
re-COVID’. Who would have thought it would be a socially normalised phrase to describe the changes to our life and business in 2020. We’ve all faced some dramatic changes in our lives over the past six months and despite some initial industry division that showed our true colours during times of stress, we are fortunate that we are a collective of strong-minded and motivated individuals who have adapted and maintained a level of optimism. We are now facing a state by state daily reality of rules and restrictions, but now is the time to show universal support and be completely selfless in everything that we do. We have the opportunity to completely re-write how we do things. We may not need as many clothes but the demand for hair and beauty is still strong so remember we are fortunate and not just another victim of 2020. We’ve been plunged into adopting a day by day approach to life and despite dramatic changes to my lifestyle I’ve been torn between both the good and the bad of our new state of play. I’ve complained in one breath while taken salvation in another. Being adaptable on a daily level has become a much more valuable attribute than being a routine-driven personality with little flexibility. It wasn’t long before I realised that from 2004 (the year I started working on INSTYLE) I’d never had four weeks straight at home in the same bed. I loved my time at home but it was always broken up with the schedule that I’d become so used to, even if it was just a night interstate. I've learnt a little more about what groundhog day actually is. Before now I thought it was something I always thought only people with a lack of imagination or creative thinking suffered from. For the most part of nearly two decades it had become ‘normal’ to over-extend myself in a cycle that was always so intense that I could only focus on a day at a time, so in that respect I was almost COVID ready. It has been easy for many of us to get caught up in a lack of drive or overcompensate in other areas but, as we’ve learned, maintaining balance and positivity are the most valuable attributes in a year where we’ve been given the opportunity to make more positive and conscious choices from an unprecedented level of challenge and adversity. Throughout my life I’ve learnt some very hard lessons as the guy who carries the dinner tray stacked with condiments into a party. Yes, it’s a metaphor, but it relates to having something to offer everywhere we go, solving problems and helping others but needing or gaining nothing back in return. We shouldn’t expect something back from every good deed but when there’s a systemic pattern, it needs to be broken. I’ve been grateful for the sobering experience to realise who is truly there for me and I’ve heard quite a few others say the same. You see everyone shows up when things are easier. In harder times, when the party is over, we are forced to be completely vulnerable – something many of us struggle with. Consistency is so underrated – it’s something I’ve always said when people have asked how I’ve achieved something. Being consistent, maintaining perspective and a having a willingness to compromise – it’s a difficult thing for many but in my opinion they are so important and also the three main ingredients to a good relationship. I’ve learnt the lifestyle I had was not something I could have maintained forever and that I needed to make some big decisions that were better for me instead of decisions that kept everyone else happy or ‘off my back’, so to speak. Because at the end of the day it’s our own daily practice that has become the most treasured in 2020. So next time you think about life pre-COVID or wanting to go back, ask yourself if we do go back closer to where we were, what are you going to take and what will you leave behind? You’ll be surprised to find that there’s a lot more you’d leave behind than you may have thought or perhaps feel right now. One thing you can count on, we’ll remain here for everyone with a piece of our special industry. Media has weathered many changes, but it still brings great satisfaction to be here as something that anyone in our industry can take from. We may suffer, like many have, but we will always be a very fortunate industry.
Cameron Pine, Editor
@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons
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Dee Parker Attwood and Danny Pato
THE END OF HAIR EXPO IN INCREDIBLY SAD news for the hairdressing and salon industry, Hair Expo has been discontinued as an event. The 2020 event was missed in June due to COVID-19, and now Reed Exhibitions has announced the event will sadly not be coming back at all. The event has been a cornerstone of the industry for so many years, and losing it is truly the end of an era. “Over the past few weeks, Reed Exhibitions has been undergoing a thorough and extensive review of our entire events portfolio in order to reshape our company to maintain a strong and progressive business for the future,” said Brian Thomas, Managing Director of Reed Exhibitions Australia. “I regret to announce that it was decided during this review that Hair Expo Australia will be discontinued and no longer be a part of Reed Exhibitions’ calendar of events.” Hair Expo has been a stalwart of the hair industry for over three decades, facilitating growth through a packed education schedule of local and international hair educators, supporting young talent through its annual GenNext gala, spearheading innovations on the expo floor of hair and beauty brands, fostering talent in its pinnacle awards gala event and generally aiding a spirit of community and camaraderie. The event, which has been alternating between Sydney and Melbourne in recent years, had accompanying brand parties, hosted must-attend creative and business workshops and stood out as a unique three days, held over the Queen’s Birthday long weekend, solely dedicated to the hair and salon sphere. The loss of this education and networking opportunity, as well as an industry standard of progression and talent in the Hair Expo Awards, is a huge disappointment to the community. “There is no doubt that Hair Expo Australia was a valued event for the hairdressing community,” Brian said in digital communications. “I would like to take this opportunity to thank all of our customers, partners, suppliers and friends within the innovative, vibrant and dynamic hair industry. We hope that Hair Expo Australia played some small role in bringing the community together and providing a space where long lasting relationships could be formed.” 12 INSTYLE
“The Hair Expo Awards pushed me to keep growing and evolving, personally and professionally. That’s what really sets these awards apart – they inspire you to give back more to the industry and the community, and to keep raising your own bar.” DANNY PATO
“Finally, I would like to thank the Hair and Beauty team here at Reed Exhibitions, who have worked tirelessly and passionately over the years in order to make Hair Expo Australia a successful event for its exhibitors and visitors. This announcement is in no way indicative of their hard work and commitment,” he continued. It’s difficult news and another hardship brought on by COVID-19, a reminder to continue to band together as we tackle the challenges of this year together. In having to say goodbye to the event, we talked to some industry legends, each of whom have an important and storied relationship with Hair Expo, about what the event has meant to them and what losing it means to the hairdressing community.
Shane Henning – 5 Time Australian Hairdresser of the Year and Hall of Fame Inductee “I am deeply saddened, as it’s a great loss to the hairdressing family, to have such an iconic industry event come to an end. Hair Expo has made such a major impact on our industry, attracting many international artists to our shores, showcasing the absolute best from all over the world, education, shows and bringing together the hairdressing community to share their craft. It was such a great launch platform for our rising stars. The Hair Expo Awards acknowledged and recognised some of the great Australian talent, giving worldwide exposure to so many incredible Australian hairdressers.
To have been nominated and received a Hair Expo award is one of the highest accolades in our industry. For me personally, it’s a life changing experience and, for Noddy’s on King, a journey for which we will be eternally grateful. There are so many friends and colleagues I have met on the way. It’s such a sad ending to an amazing event that was originally created by the incredible duo Anthony and Susa Wynne Hoelscher, who put all their heart and soul into it. They can take pride in the fact that they helped Australia establish itself as one of the major influencers and contributors to the hairdressing world. It’s a huge, sad loss to our industry.”
Danny Pato – 4 Time and Current New Zealand Hairdresser of the Year “Hair Expo Australia has played such a big part in our industry. What sad news and what a loss. The Hair Expo Awards pushed me to keep growing and evolving, personally and professionally. Sharon Blain
“I truly believe without Hair Expo exposure I would not have achieved the level of success and longevity I enjoy today. Hair Expo is that one weekend a year we planned a whole year for, dressed up and toasted. We learnt, we hugged, laughed and hung out.” SHARON BLAIN
That’s what really sets these awards apart – they inspire you to give back more to the industry and the community, and to keep raising your own bar. I am honoured and proud to have won New Zealand Hairdresser of the Year these last four times. I have so many great memories doing shows, and all of the sweat, the creativity, the collaboration and the laughter backstage. I’m so grateful to have been a part of it. These memories will be in my heart forever, as will the friendships made along the way. Shout out to the Reed team for all of their tireless work each year bringing us all together under one roof, to share, upskill and celebrate our craft, to all of my fellow Kiwi hairdressers who took part in this incredible event and to the Aussie hairdressing community for having us! Thank you for everything, Hair Expo. You will be sorely missed.”
Sharon Blain – 10 Business and Education Awards (Five Time Educator of the Year) and 2 Time Hall of Fame Inductee “With the announcement of the closing of Hair Expo last week, I spent a few days in a dark hole mourning what a huge loss to our already broken hair industry. On reflecting the positive side, Hair Expo helped the hair industry grow, it applauded and rewarded teams and individuals through their creativeness. It gave a platform for so many to grow and gave the opportunity to meet our hair heroes. I truly believe without Hair Expo exposure I would not have achieved the level of success and longevity I enjoy today. Hair Expo is that one weekend a year we planned a whole year for, dressed up and toasted. We learnt, we hugged, laughed and hung out. I’ll miss the annual meeting with far away hair friends the most. The wonderful memories will last forever.”
Dee Parker Attwood – Current Australian Hairdresser of the Year “To hear Hair Expo had come to an end felt like it was a very sad day for the industry. To see all the heartfelt messages on social media that day, not only from many Australian Hairdressers but also the big named international hairdressers, really proved the respect this event had gained worldwide. It had become an institution to hairdressers every Queen’s Birthday weekend because of the amazing education it offered and exciting networking opportunities with other hairdressers and companies. Plus the Hair Expo hall was always such a buzz to walk around and see all the latest Innovations. INSTYLE 13
2019 Hair Expo Winners
“Hair Expo was one of the biggest highlights to me as a hairdresser, as a young kid growing up. It means so much to me because it was where I learned so much, was inspired so much, had achievements and won the awards as well. It’s a big chunk of my life and career.” JOEY SCANDIZZO
I think Hair Expo offered an amazing platform to give exposure to hairdressers, giving them the chance to participate in shows and platform work. Also once the work was done, it hosted some of the best cocktail and after parties with lots of fun to be had. But on a personal note, for me the best part of the weekend was the Gala Ball and Awards, which became the pinnacle of my career. I went through the ranks, as did many others, from New Creative Force to the state finals and finally to the last ever Hair Expo Australian Hairdresser of the Year winner in 2019.”
Jules Tognini – Four Time and Current Educator of the Year “I have been going to Hair Expo for the last 20 years. I started when I was a kid and never missed one. To hear the news that it’s been dropped was pretty jaw dropping. It’s not so much the expo itself but the memories that go with it. It’s a pretty sad day for Australian and New Zealand hairdressers to lose our main junket. No longer will hairdressers be able to have a three day bender and claim all the drinking expense on their business tax. Knowing our industry, this space won’t be vacant for long. A refresh may be what we all needed, a fresh approach, a new set of eyes and ideas. This is maybe just my whole ‘poso in iso’ spin on it, but I feel we will see this space bigger and better in the future - by hairdressers for hairdressers.”
Sharlene Lee – Two Time and Current Salon Business of the Year “Hair Expo has always been a big part of my career, my first expo was 1993 and it literally blew me away. Ever since then I was hooked and went year on year. I have made so many amazing friends in the industry through Hair Expo. The amount of inspiration, motivation and dedicated people who attended Hair Expo makes you push yourself to become better in the industry. I remember attending my first awards and always dreamed that I would just love to win Salon Business of the Year. Twenty years passed and I focused 500 percent on my business. Winning this in 2018 and 2019 was a huge highlight of my career. I will treasure my trophies close to my heart, and I will miss all the memories, 14 INSTYLE
late nights, education, parties and huge hangovers. I only hope my young apprentices will one day experience something like Hair Expo as it made me the person I am today. Thank you Hair Expo, you have given so many people the drive and passion to excel in our amazing industry!”
Jayne Wild – Three Time Australian Hairdresser of the Year “Hair Expo was a credit to Anthony and Susa harnessing the passion of Australian hairdressers. It brought the greats from around the world to our shores to inspire us. At home it brought out the best in us, where we were envied globally not just for our skills but for our camaraderie. Australia is a vast country and this weekend brought us all together with great memories, great friendships and great hair.”
Frank Apostolopoulos – Three Time Australian Hairdresser of the Year “I’m incredibly sad to see an event cancelled, which brought hairdressers from all over Australia and the globe together, annually. I was incredibly fortunate to be part of Hair Expo and blessed to meet so many great people and hairdressers that are now friends. I feel for the future of our industry we need to get this back perhaps with a different energy and sponsors. The hairdressing world will stay invested in such a special event that unites us all.”
Joey Scandizzo – Two Time Australian Hairdresser of the Year “Hair Expo was one of the biggest highlights to me as a hairdresser, as a young kid growing up. I’ve been going since I was 15 years old when I started hairdressing, so it’s been 25 years I’ve attended Hair Expo. It means so much to me because it was where I learned so much, was inspired so much, had achievements and won the awards as well. It’s a big chunk of my life and career. It’s the one weekend you wait for every year, where you get to see all your mates and work colleagues. You go there, you get inspired, you meet people, get to talk to people, see all the industry icons and see all your heroes as a young hairdresser. To congregate all those people together in one weekend was the ultimate, it would inspire you for the rest of the year. Hopefully we can get something different, young and fresh to keep a touch point for hairdressers. It’s really important. What it’s done for me and my career has been huge and without that I don’t think I would be who I am today because the awards helped to elevate my name and make me who I am. They put me on a platform here in Australia and gave me the platform to do what I do overseas. To lose that platform in front of your peers in Australia would be disappointing so we do need something.”
MUK HAIRCARE LAUNCHES EDUCATION YOUTUBE CHANNEL AND INSTAGRAM ACCOUNT WORKING WITHIN THE challenging times of 2020, famed haircare brand and education facilitators muk Haircare cancelled their live education programs and transitioned to online sessions via their Facebook creative group, now launching a dedicated YouTube channel and Instagram account to further strengthen this platform. Their online offering showed off extreme education talents, such as Global Technical and Education Manager, Judi Seeley and Guest Artists, Clive Allwright, Brent Bennett, Razor Dolls, Lizzie Liros and Stevie Vincent, in a collection of over 50 sessions. The new muk Haircare Global Youtube is a dedicated channel accommodating all content videos featuring muk Guest Artists, including salon explorations and sneak peaks, business management strategies through COVID-19, and education into dynamic techniques across cut, style and colour. The new Instagram feed, at @mukhaircare_education, provides additional inspiration and information that is timeous and relevant across the industry. www.mukhair.com
2021 INTERNATIONAL HAIRDRESSING AWARDS ANNOUNCE DATE, CATEGORY PRE-NOMINEES AND JUDGING PANEL THE MARCH TOWARDS 2021’s International Hairdressing Awards (IHA) continues on. Pre-nominees have already been announced for exclusive categories, such as International Hairdresser of the Year and International Artistic Team of the Year, with Aussies Dee Parker Attwood, Lisa Polini, Craig Smith, and Australian teams Papas and Pace, Stevie English Hair and Tsiknaris Hair being nominated. Moreover, an all-star judging panel has been named, including Australian educator and hairdressing legend, Tracey Hughes, alongside Mark Hayes from the UK, Vivienne Mackinder and Sam Villa from the US and Antonio Bellver from Mexico. Best International Men’s Collection, Best International Women’s Collection and Best International Avant-Garde Collection categories are still open for online entries. Entries continue to be open for three categories until September 23, with finalists to be announced online on October 16 from Salon Look Madrid. Entrants simply need to sign up online and upload photographic collections of four pictures of four different hairdressing looks, photographed professionally and submitted in high res. There are no participation fees. The live finale itself will take place in February next year. www.ihawards.com
KAO SALON DIVISION PARTNERS WITH TRIBE LIFESTYLE SALONS
THE AUSTRALIAN HAIR FASHION AWARDS 2020 ANNOUNCE NEW DATE A NEW DATE has been set for 2020’s Australian Hair Fashion Awards (AHFAs), which had been postponed from its usual April date due to COVID-19. The beloved awards event will now take place on Sunday November 8. The event partners with styling and tech juggernaut Dyson, again promising inspiring looks, a live show and a passion for hair, fashion and art in the room that can’t be compared. Additionally, the event will house a new category. The Industry Choice Collection category is open to any collection that could not be submitted for other events this year, as shot from January 1 2020. Entries open on September 1, after which 10 finalists will be announced to compete for the prize. Tickets will be available for this new event from September 28, and the event will adhere to all the event, social distancing and health and safety guidelines necessary in Sydney, where it will be hosted at Luna Park. www.australianhairfashionawards.com
TRIBE LIFESTYLE SALONS has become the latest salon group to join Kao Salon Division, with the combination of this brand group and salon collective looming as an unstoppable industry force. “We’re thrilled to welcome Luke and the Tribe Lifestyle Salon Group to Kao Salon Australia. Their commitment to hairdressing excellence positions them among the industry’s elite, and aligns perfectly with Kao’s own values and strategic plans,” said Justin Anderson, General Manager Kao Salon Division Australia. The Tribe Lifestyle Salon group is owned by Luke Smart and includes four renowned and award-winning spaces in Sydney, specifically in Manly, Chatswood, which hosts both the locations of Tribe Lifestyle & Luc Espace, and Castle Hill, as well as a Sydney City Flagship salon due to open later this year. “We launched Tribe Lifestyle Group in 2000 and quickly established a reputation for quality and great service. We’re committed to giving our customers the best salon experience, and this means partnering with the industry’s best,” Luke said. “We’re really proud of our growth over the last 20 years and look forward to working with Kao to continue this growth for another 20!” www.goldwell.com INSTYLE 15
UPFRONT GOLDWELL TO CELEBRATE COLOR FOR A CAUSE TO SUPPORT BUSH HERITAGE AUSTRALIA COLOR FOR A Cause is here to see Goldwell lend their support to an important cause. This year, September will mark their partnership with Bush Heritage Australia, providing aid in the wake of last summer’s devastating national bushfires. “It was an easy choice to align with Bush Heritage Australia this year, allowing both Goldwell and our partner salons to assist in the recovery of fire-affected areas and to help conserve the magnificent Australian landscape and its native inhabitants,” explained Justin Anderson, General Manager Kao Salon Division Australia. The charity is an independent not-for-profit that buys and manages land, while also collaborating with Aboriginal people to conserve landscapes and irreplaceable native species. The organisation has been working across fire-affected areas to restore and regenerate habitats brutally affected by the natural disaster. Clients simply need to book in services including balayage, baby-lights or root touch-ups at a participating Goldwell salon, upload a selfie of the new look and tag #goldwellcolorforacause and @goldwellaus. Each of these entries will see the brand donate $20 the cause. www.goldwell.com
THE FOX AND THE HAIR JOINS KAO SALON DIVISION AS SALON PARTNER KAO SALON DIVISION Australia has joined forces with award-winning Wollongong salon The Fox and the Hair as a salon partner. “Goldwell and KMS are excited to welcome [salon owner] Mia De Vries and The Fox and The Hair Team who have an outstanding reputation as educators and innovators in the hair industry, combined with a loyal customer base and enviable social following. We look forward to an exciting and longstanding partnership,” said Justin Anderson, General Manager Kao Salon Division Australia. The Fox and the Hair is a committed to being an innovator in creative and business pursuits. The salon boasts an affiliated education platform, titled The Secret Fox, which is an online hair education subscription service headlined by big-name hair and makeup icons who conduct online masterclasses. Subscribers to The Secret Fox receive access to two to three live masterclass events each month along with the back catalogue of eights years of content. Mia will use this education experience to give further support to Kao Salon brands such as Goldwell, offering brand training and masterclasses through The Secret Fox. www.goldwell.com
EMILY RATAJKOWSKI GOES BLONDE WITH KÉRASTASE INTERNATIONAL SUPERMODEL EMILY Ratajkowski has opted for a big colour change, colouring her hair for the very time first time and doing it with luxe haircare brand Kérastase, which she has worked with the brand for three years. With this change, Emily will be the face of the new Blond Absolu campaign, which will be released in January 2021. “I’ve never coloured my hair or changed the length significantly in my entire life! I’m absolutely thrilled that Kérastase gave me their blessing to become a blonde,” Emily said. “I just celebrated my birthday and am so happy to be coming out of quarantine with a fresh new look. Beauty is meant to be fun and expressive and this is definitely, hands down, the most fun I’ve ever had with my look before.” www.kerastase.com.au
AMERICAN CREW LAUNCHES THE CREW STYLEMAKERS CAMPAIGN MEET THE CREW STYLEMAKERS, a campaign of inspiration and education that elevates barbers and stylists to industry leaders from American Crew. “Barbers and stylists are intrinsically STYLEMAKERS, and this campaign celebrates that,” said David Raccuglia, Founder of American Crew. “The real trends evolve from behind the chair, which is why we’re so excited to share this work, as we know it will drive creativity and invite Pros to interpret the looks using their own individual expression.” The campaign empowers professionals to mould their craft and their powers in both physical and emotional transformation. It speaks to the significance to the collaboration between the professional and the client in giving confidence to men with stellar styling. More specifically, the campaign presents a compilation of grooming techniques and a collection of cuts and styles to inspire and educate barbers. David Raccuglia shot a short-form campaign video in Los Angeles, a market that is seeing a resurgence of creativity in men’s grooming, showing off a broad scope of trending styles and the spirit of barbering and men’s style that inhabits the whole LA community. www.americancrew.com
UPFRONT EVY PROFESSIONAL LAUNCH NEW WEBSITE AUSTRALIAN HAIR TOOLS brand EVY PROFESSIONAL has launched the next phase in their business with a brand new website, created with the aim of increasing salon engagement and reinforcing their commitment to the industry with even more efficient service. “Salons are loving that our online service is more convenient and time-saving, especially now when the salon floor is busier than ever and time is a true commodity,” said EVY PROFESSIONAL CEO, Tracey Bazzano Lauretta. “In launching the new website, we have seen an incredible increase in salon engagement, and online orders have been exceptional. I am incredibly proud to be providing a service for our EVY devoted salons that is positive and rewarding.” Users of the website can create an account, log in to a ‘Salon Only’ area, order online and have access to salononly information, which is unavailable to the consumer. www.evyprofessional.com
TONI&GUY CODIRECTOR GRAHAM LANGFORD STEPS DOWN AFTER 25 YEARS TONI&GUY HAS ANNOUNCED SOME sad news, in the farewell of hair industry legend Graham Langford from his role as co-director of the Australian arm of the salon brand, a position that he has held with his brother Dennis Langford for 25 years. “Graham was instrumental in establishing the brand 25 years ago, growing the brand to have multiple salons across Australia and also lead the way in the Australian market with international haircare brand label.m,” Dennis said. With this change, Dennis will be taking on the shares to be a 50/50 shareholder with TONI&GUY UK in his role as TONI&GUY Australia CEO. www.toniandguy.com.au
HAIRCARE AUSTRALIA INTRODUCE THE BARBIERE COMPANY A NEW SECTION of the Haircare Australia dynasty has launched, by way of barber-specific distribution house The Barbiere Company. This family operated company relishes in the same personalised, beloved energy true of Haircare Australia in its business acumen, operation and relationships. The company can offer tailored advice, a friendly customer service team and the professional service Haircare Australia has long been renowned for. Beyond that, the suave company is committed to the cause of men’s hair, from blade, styling product, chair and scissor, all the way to its very culture. “We’re committed to partnering with barbers to help grow their businesses through exclusive brands, world class education and fostering a community around the culture and craft of barbering,” said Paul Mansour, National Key Accounts Manager. The company is set up as a one-stop shop in the men’s grooming world, with a curated portfolio that includes evo, Reuzel, Modern Pirate, Andis and Wahl through to sundries and equipment such as brushes, scissors, aprons, towels and gloves. www.barbiereco.com.au
GHD DEBUT THREE PROFESSIONAL NOZZLE ATTACHMENTS FOR HELIOS HAIRDRYER GHD HAS LAUNCHED a range of three professional nozzle attachments for their helios professional hairdryer. “The ghd helios is the result of listening to what our professional stylists and consumers want and developing a technology which meets those desires and takes the styling experience to a whole new level,” said Ludovic Dellazzeri, managing director of ghd anz. “Our new range of nozzle attachments are a seamless extension to enable even more precise styling results for a variety of hair textures and styling needs. Whatever your need, whether it’s speed drying, a lighter blow-drying experience, or superior results and shinier, smoother hair, the ghd helios hairdryer and nozzle range delivers.” The ghd professional diffuser, known for enhancing natural curls on the ghd air hairdryer, now features an adapter ring to make to make it compatible with the ghd helios. The new professional comb nozzle is designed to gently lift shape and smooth naturally textured, curly or coily hair, using a double-row of strengthened teeth that are tapered to help comb through hair easily. Lastly, the professional wide styling nozzle allows for drying longer, thicker hair with efficiency, with a wider 88mm width to allow for styling larger sections with a still concentrated airflow. www.ghdhair.com/au
FOIL ME RAISE CLOSE TO $3000 WITH PRIDE COLLECTION FOIL ME’S PRIDE Collection of foils raised $2958 for ILGA World through Pride Month in June. The vivid rainbow collection donated $1 for every sale of the pack that month and will continue to. “Each time Foil Me commits to supporting a chosen charity or organisation, we are incredibly humbled and inspired by the support and generosity of our Foil Me lovers & community,” shared Foil Me® co-owner and creative Director, Emily Ciardiello. ILGA World was developed 42 years ago, now spanning the entire globe with thousands of members working in the pursuit of support for the LGBTQI community. It facilitates processes for legal advice, human rights advocacy and more, to ensure the community can live freely. “The Pride Collection foil was initially designed in 2019 with the LGBTQI community in mind, paying homage to the colours of the pride flag by using rainbows, but going a few steps further by placing two rainbows ‘kissing’ or touching – representing love and acceptance – no matter what the race, colour, gender, national origin, age, religion, faith, disability, sexual orientation, gender identity or gender expression a person identifies with,” Emily explained. www.foilme.com.au
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VALENTINO ANNOUNCE LADY GAGA AS NEW FACE OF FRAGRANCE VALENTINO IS DEBUTING a new fragrance titled Voce Viva, as built by Creative Director Pierpaolo Piccioli, and with one of the world’s biggest mega stars as its avatar. Lady Gaga will be the face of the new fragrance, personifying its inspirational ideals of living your dreams and making your message heard. “Lady Gaga means freedom, self-consciousness, pure heart,” said Pierpaolo. “Her participation in this campaign elevates the symbolic power of the project to the highest level. She is the icon of a generation. Her message of freedom, passion for art, self-consciousness and equality is the same our Valentino community stands for. I am so proud for having her in.” Voce Viva and its new campaign will be unveiled in September.
Check out our current PROMOTIONS and find your nearest GLIDE WHOLESALER at www.glidehairtools.com.au Head Office: 02 8730 8847 www.glidehairtools.com.au QR reader for your nearest wholesaler.
L’ORÉAL AUSTRALIA DONATE 30,000 PRODUCTS TO HEALTHCARE WORKERS L’ORÉAL AUSTRALIA ARE thanking healthcare workers on the frontline of the pandemic, showing them they care with a campaign that saw them donate over 30,000 beauty products to 40,000 healthcare workers to reward their dedication, hard work, expertise and bravery in these difficult times. “Today we are all facing unique circumstances, and through our #ActsOfKindness campaign we hope to remind everyone that we are all in this together,” said Rodrigo Pizarro, Managing Director, L’Oréal Australia & New Zealand. “Australians have never relied on healthcare workers more than they do today. These frontline staff are not only doing everything they can to keep up safe, but each day they are working in high risk jobs whilst many of us work from home. We must continue to support our healthcare workers as we navigate through the changed conditions and manage any additional cases or transmission.”
GOLDWELL NAME ANGELO SEMINARA AS GLOBAL AMBASSADOR GLOBALLY CELEBRATED HAIRDRESSER Angelo Seminara has been named as a new Goldwell Global Ambassador and will create limited-edition collections, represent the brand at events and on social media and bring his trademark innovation to Goldwell’s products and services. “As a company, Goldwell has always been at the forefront of innovation, supporting and the professional community ground breaking tools that foster creativity and progress,” Angelo said. “I couldn’t be more excited and inspired to innovate alongside their team.”. “Angelo’s unprecedented creative vision and dedication to pushing the boundaries of his craft will allow Goldwell to take our commitment to delivering the most revolutionary products and services to animate the imagination of every stylist to the next level,” added John Moroney, Creative Director for the Kao Salon Division. In one of his first acts in the role, he has created Nocturnal, an all-new colour collection built by the brand’s top-tier formulations and inspired by the concept of nocturnal beings coming to light in the dusky evening shadows. The collection merges intricate details with celestial hair colour. www.goldwell.com.au 20 INSTYLE
ZEBU HAIR UNVEILS NEW LOOK IN SALON REDESIGN CREATED BY LEE, Averille and Tamika Stavroulis, Zebu Hair’s all new look is comprised of floor to ceiling mirrors, a dominant black and white monochromatic colour palette and hero chandeliers. “We collectively created a look that is timeless and elegant,” the trio said. “We focused on simple lines. Our aim was to keep all the work areas clean and minimal. The redesign decisions were all about keeping simple lines and open spaces, creating feeling of openness and elegance in every part of our salon from our reception area to the salon workstation and through to the wash basins.” The salon haven is kept bright by looking out onto the street with an entire wall of windows. Clients then walk into the all-white reception area, which offers added brightness for true relaxation. Black walls, interior pieces and finishes offer the edgy, classic look in the main salon area, while a colour bar is a structural staple right in the centre of the space. www.zebuhair.com.au
WELCOME THE BLOW-ON-THE-GO THE BLOW HAS a new venture as Sephora’s exclusive style partner and a pioneer of on-the-go styling and salon retail connections nation-wide. In a landmark connection of hair salon services and retail dynasties, The BLOW, a Melbourne-born hair styling boutique, will be available at Sephora, titled as The BLOW-On-The-Go and offered as Sephora’s exclusive styling option. This presents a world first for the beauty retail juggernaut. The BLOW opened in September 2018 in Melbourne’s Little Collins St, and has since become a community staple. “We understand the power of good hair. Now, busy women can visit The BLOW On-The-Go at select Sephora stores for a fast and effortless Dry Style that will help them conquer their day with confidence,” said founder of The BLOW Phoebe Simmonds. “I’m thrilled to be partnering with Sephora, the global beating heart of beauty, who represent everything The BLOW is about: strength, energy, self expression and confidence.” The BLOW On-The-Go is launched exclusively at Sephora Pitt Street on July 22nd 2020 and Melbourne Central on July 23rd. Clients can choose from signature styles that range from more natural day-to-day looks, wedding guest feature looks and bold statement looks. Clients can drop in for an appointment in store or book in advance online. www.theblow.com.au
WELCOME THE PAMPER GIFT CARD WELCOME THE PAMPER Gift Card from The Card Network, a new hair industry-wide, and hair and beauty salon specific, gift card. The gift card is available to purchase at Woolworths and online and is then redeemable at any hair and beauty salon across Australia that accepts eftpos – totalling over 20,000 hair and beauty salons. “By partnering with Woolworths, Australia’s largest gift card sales channel, we’re able to make it convenient for Aussies to get behind their favourite hair and beauty salons at a time when many businesses are trying to get back on their feet. This is more than a short term initiative; this is about providing long term value,” says The Card Network co-founder, Nick Sims. The cards are commission free for vendors and don’t require salons to pay fees or set up the process in any way. “We see The Pamper Card as the perfect opportunity to support and promote gifting in our salons,” said The Hair and Beauty Industry Australia General Manager, Mark Rippon. “We're able to uplift spirits at a time when looking after ourselves and others is paramount.” www.card.gift INSTYLE 21
DYSON DEBUT PROFESSIONAL EDITION OF THE CORRALE STRAIGHTENER AFFIRMING THEIR CONSISTENT commitment to the professional hair industry, Dyson have launched the professional edition of their Corrale straightener, offering cord-free versatility, a focus on hair health and optimal styling. Dyson continues to research, develop and engineer as necessary to progress the electrical hair styling sphere, and this new professional tool is the latest step in that journey. The tool incorporates flexing plate technology, featuring pioneering microhinged plate technology, which is able to flex and gather hair, apply even heat and tension and keep hair strands aligned. This reduces the tool’s reliance on heat. The goal is for greater styling with less damage. The tool also includes a 4-cell lithium-ion battery technology, which delivers cordedlevel power in a cord-free model – a wonderful feature for professionals who need adaptable styling accommodations. The battery offers a 30 -minute run time and is rechargeable in 70 minutes. A charging cable and longer cord length are features also available for professionals.
“Since we first started developing the Dyson Supersonic hair dryer, we have continued to explore the science of style, seeking to understand what makes hair smooth, shiny and glossy, and what makes it dull, damaged and lifeless,” said brand founder and engineer, James Dyson. “We have been worried about the style results and heat damage from flat plate straighteners. Flat hair irons apply tension and heat only on the thickest part of the hair tress, the strands at the edges are not clamped, leaving them slack, unheated and leaving flyaways. It requires multiple passes on the same section of hair tress to give an even look, by which time excess heat may have caused reduced strength and less gloss.” “We discovered that if the plates could conform to the precise profile of the tress, then with each pass we could apply the correct tension to all the hair strands,” he continued. “This means that we get enhanced styling and without excessive heat damage. We simply do not need the heat that others apply. We engineered unique flexing plates of manganese copper, wired and eroded to a precise accuracy of 65 microns to adapt to the shape of the hair tress. The copper plates wrap around the tress, applying even heat and tension to all the hair strands, keeping them aligned. The Dyson Corrale straightener elevates styling results, while dramatically reducing the heat damage on hair.” The brand committed almost a decade of research, over £100m and the work of thousands of hair scientists to study hair structures, airflow dynamics and thermal, mechanical and chemical damage to hair. The results, within this tool, utilise a complex manganese copper alloy play, balanced with six metals for flexibility, strength and thermal conduction. The plates are tailored to the hair and measured to the width of human hair, working in an intelligent way to gather hair, offer great control and elevate ionising properties. This allows for less static, stronger styling results and less time styling to achieve them. Intelligent heat control, with three precise heat settings, tailors the tool to each user. A platinum sensor within the tool continues
to regulate and check temperature, communicating with a microprocessor for precise heat and thermal performance. All in all, the tool aims to lower the reliance on heat for styling and reduce hair damage. Dyson built on their expertise with cord-free vacuum cleaners to make this cordless heat styling technology a reality. The Corrale is chargeable with an ergonomic charging dock or a magnetic 360° charging cable. The tool also incorporates a flight mode status that allows it to travel. This is the tool for the stylist on the go, whether in the salon, on set or backstage, with cordless, battery-powered, tailored, intelligent technology that prioritises styling results, hair health and ease of use. With a continued commitment to the professional industry, Dyson remains ever-essential with the Corrale professional edition. www.dyson.com.au 22 INSTYLE
UPFRONT VALE HAIRHOUSE DIRECTOR AND CO-FOUNDER JOSEPH LATTOUF THE HAIRHOUSE FAMILY and salon industry at large is grieving the tragic loss of the brand’s co-founder and director Joseph Lattouf, who passed away on June 17 at the age of 53 after a yearlong battle with cancer. The beloved industry figure was renowned for his leadership, penchant for growth and evolution and important standing in the hairdressing sphere. “Hairhouse has lost a visionary and leader, and our community has lost an inspiring human being, a dear friend and mentor,” the brand’s board of directors said. “For all of us at Hairhouse, Joseph doesn’t just leave behind a company, but a legacy. Through this business, Joseph and his brother Tony redefined the landscape of the Australian hair industry.” “What began in 1992 with one store and a big dream, has become an iconic hair and beauty business, and a household name in Australia. Spanning an unprecedented 30-year period, Joseph’s genuine dedication and passion for Hairhouse remained energetic and inspiring,” the board continued, “His entire team will continue to honour his memory by working creatively, connectively, and progressively within the
business that he loved so much. Joseph’s spirit will forever be the foundation of Hairhouse.” Joseph established the hairdressing dynasty with his brother Tony, utilising both his hairdressing experience and Tony’s understanding of retail and business. This one salon grew to the now national enterprise of 130 locations, expanding through the hair salon sphere and into skincare as well. We at INSTYLE send our love and condolences to Joseph’s loved ones and the Hairhouse family at large in this terrible time.
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FRESHEN UP PUREOLOGY AS YOU KNOW IT IS HAVING A BRAND REFRESH AS OF AUGUST 2020, WITH AN ALL-NEW BRAND LOOK, ELEVATED FORMULAS AND A REFOCUS OF THEIR CORE BRAND VALUES, CENTRED AROUND THE IDEA OF BEAUTY WITH MEANING.
THE RENOWNED BRAND will maintain iconic staple elements of the Pureology identity, including its vegan formulas, signature aromatherapy and sustainable bottles, while also adding environmental packaging, new branding and mission statements, faces and ambassadors that showcase diversity and powerful beauty locally and globally. After almost 20 years in business, the Pureology DNA is clear. The Californian brand began with the pursuit of facilitating healthy, colour-treated hair and championing clean beauty. The brand has long upheld those ideals with ZeroSulfate® shampoos, 100 per cent vegan formulas and bottles that are 100 per cent recyclable and made from 95 per cent post-consumer recycled materials. Products in the range offer shine, hair health and colour care, with multi-benefits that focus on both quality and colour. The silicone free products range from hydrating tools across different levels of hydration, to Superfood Treatments for nourishment and strength, alternately volume and smoothing specific products, blonde specific products, strength based formulas, protective styling products and Color Fanatic, which takes colour care to its extremes. This diverse, tailored and comprehensive range addresses damage, manageability, texture, heat protection, colour richness and much more as necessary within the savvy range. As an evolving brand for its two decades of operations, this refresh presents its most dramatic change yet. The refresh includes new, modern packaging, branding and colour palettes, changing the look of the brand and showing off its sophisticated, luxe energy. Beyond aesthetic, the brand ethos is being brought o the forefront. The brand mentality is built around the principle of empowering and including women, while making a positive impact on the world. As such, core values of quality, health and sustainability remain vital to the brand process. High performing products, a commitment to protecting the environment and transparent communication that details pure formulas, gaining trust from professionals and consumers, are all vital facets of the brand. These bold principles built on empathy, innovation, inspiration and making a positive impact, define 2020 beauty for Pureology, building their Beauty With Meaning ethos and informing their 24 INSTYLE
refreshed brand campaign. Bringing this message to life, Pureology have partnered with a group of real, inspiring Australian women, from artists, to business owners, writers, beauty experts, thought leaders, wellness gurus, entrepreneurs and more. The campaign collaborates and deeply engages with these inspiring women to educate, inform, inspire and uplift hair and beauty communities. Throughout 2020, the campaign will showcase these women, who all exhibit the spirit of Pureology in their own ways. The campaign will emphasise their journeys and success stories, inspiration points and relationship with beauty, sustainability and the brand. Global ambassadors for the brand, with more to be revealed, include Stormi Bree, Cris Urena, Marissa Hill, Kiersten Wood, Alison Pontheir and Kate Bock, who boast millions of social media followers between them and truly influence with their bold personalities and ideals. Pureology’s core values are and have always been apparent. The brand won’t test on animals, healthily treat hair with natural ingredients (think Vitamin E, corn, coconut, sugar and sunflower seed) and their prized ANTIFADE COMPLEX® and offer highly concentrated formulas for real results. Sustainability, quality and the meaningful scope of beauty continue to be key. This 2020 refresh begins the new decade with those values as a reiterated focus, exemplified in new faces, formulas and packaging. Here’s to a continuously bright future of an important brand! For more information visit https://salon.pureology.com.au
CHECK YOU OUT THE 2020 PINK CAMPAIGN IS ONCE AGAIN DONATING MUCHNEEDED FUNDS TO CRUCIAL BREAST CANCER FOUNDATIONS, WHILE SPREADING AN ALL-IMPORTANT MESSAGE – THE NECESSITY TO CHECK YOUR BREASTS AND TAKE CONTROL NOW. GHD’S ANNUAL EFFORTS in supporting those with breast cancer continue to raise money, awareness and important international support for the cause. To date, the brand have raised $19 million globally with their limited edition pink collections each year, and 2020 will build on that legacy even further for their sixteenth anniversary of the partnership. This year, ghd are debuting the Take Control Now collection, a must-have group of tools that, as always, bears an important message, and a moving campaign behind it that gives the microphone to real women. “I am extremely proud on behalf of ghd to celebrate the 16th anniversary of our partnership with NBCF,” shared Ludovic Dellazzeri, Managing Director of ghd Australia and New Zealand “Over that period, with the support of our salon partner network and other partners, ghd has raised over $5.2 million from our pink campaigns in Australia and $19 million globally. Today, we are more committed than ever to help fight the disease with all our local partners by donating funds that go directly to prevention, assistance and research. Through our actions, ghd continues to support and empower women to help build back their confidence.” The new collection offers the ghd platinum+ styler, ghd gold stylers and new helios hairdryer. $20 from each tool sold will be donated to breast cancer charities. The limited edition tools are available in dust pink, with luxe packaging and embossed with the central campaign message – Take Control Now. This message asks women to check their breasts more regularly and dedicate more mirror time to this endeavor. Women must be checking their breasts every single month.
The stats point to the disappointing numbers in this area. While 120,000 women under the age of 35 are diagnosed with breast cancer every year, only one in two regularly check their breasts for signs of cancer, and 90 per cent of women between the ages of eighteen to 35 only check a few times a year or fewer. This connects to ghd and styling tools as well – comparatively, 73 per cent of Australian women use a hair styler at least once a month. “We take the time to do things like straighten our hair, do our makeup, take selfies; why not add this into your selfcare routine as well? It’s so easy to do,” said campaign muse Sofi Leota. The brand are committed to making breast checks as necessary, natural and consistent as hair styling seems to be. Honouring sixteen years of partnering with and supporting global breast cancer charities, the brand’s 2020 campaign is being represented by 11 women who were diagnosed with breast cancer before the age of 35, each sharing the campaign message and their own inspiring stories. Australia’s Sofi Leota leads the way with her strong and empowering message, having been diagnosed with breast cancer at age 23. She shares the personal details of this story to help women everywhere take this factor of their health very seriously. Sofi is a blogger and advocate, whose words and actions have already done so much to help the cause. “I take from the message ‘Take Control Now’ that we hold the power over our bodies and our lives already and take control now is a reminder to do just that. To use that power and to take control, to be the force in actively protecting your body and your health by knowing your body and self- checking regularly,” Sofi said.
“I feel very passionately about sharing my story with the world, especially with young women and I especially feel strongly about encouraging women to self check,” she continued. “The team at ghd have been so incredible and fun to work with, it truly has been such a wonderful experience. They’re absolute professionals and the work that they do for breast cancer every year is applaudable. It’s an absolute honour to be involved in this particular campaign!” This campaign continues ghd’s legacy and important partnership in supporting those with breast cancer, fuelled by must-have products, a philanthropic spirit and unique, creative ideas to consistently make a real change in this sphere. “The ghd and breast cancer charity partnerships are very much a part of our brand DNA. For the past fifteen years we have devoted a moment in the year where we, as a brand, want to give back and focus on what we stand for; to empower women and instill them with confidence,” said ghd CEO, Jeroen Temmerman. “Today, more than ever after the global pandemic, these partnerships are critical to ensure the charities we collaborate with around the world get the support needed to continue their great work and to keep helping the thousands of women diagnosed with breast cancer every year,” he continued. “We are proud of these long-standing collaborations and the $19 million that have been raised so far. We remain committed to delivering year after year as part of our mission.” Put these tools on the retail shelf, spread the message, consistently check your breasts or tell your loved ones to do the same and follow ghd’s lead to take control now. For more information visit www.ghdhair.com/au INSTYLE 25
MASK MANTRA IF YOU’RE LUCKY ENOUGH TO STILL BE OPERATING IN SALON, AND ARE DONNING A MASK BY EITHER LAW OR CHOICE, HERE ARE FIVE ESSENTIAL POINTS TO KEEP IN MIND. AS AN INDUSTRY built on aesthetics, connection and making people look good and feel confident, obligatory mask wearing can be a daunting concept. Everyone in Victoria is wearing one as a matter of legality and the practice has become increasingly common by matter of choice and guidance in other parts of the country. “Everyone has to understand that masks individually do make a big difference. Wearing masks and washing your hands have to be top of mind all the time,” said Sandy Chong, Chief Executive Officer of the Australian Hairdressing Council. It’s something that will affect hair salons and quite probably the mindset of your clients and staff, so here’s five things to think about to make the practice work for you.
SAFETY COMES FIRST Remember why we’re all doing this. While it’s not ideal, it’s necessary to flatten the curve, stop the spread and have more clients out and about and in salons again – as well getting to a point where salons that have had to close can open. Think of it as a means to an end, and be proud of yourself for being a part of that very necessary process for change.
DON’T BECOME COMPLACENT Just because the masks are on display, doesn’t mean we should forget the other essential elements of healthy pandemic practices in salon. Hand washing, distancing between stations and education of staff and clients are all processes that remain paramount, as salons use months of their own knowledge and education to facilitate proper business practices. “This time around we’re all more educated about COVID-19,” Sandy said. “We have more resources now and more information, whereas in March we had nothing so consequently everyone was in a panic. So even now while the future of our businesses is still in an uncertainty, we at least know what we need to do. Some of the hygienic and Work, Healthy and Safety (WHS) practices have become more relaxed and they just can’t be, not yet. Everyone must wash their hands and use hand sanitisers all the time, and be strict with that.”
SHOW OFF YOUR STYLE AND CREATIVITY In the business of looking and feeling good, masks can feel like a deterrent to the cause, but they can actually be a showing of your style or artistic side. Use your creativity to make your own mask (there are a myriad of DIY how-to tutorials online) or purchase ones that shows off your personality, which can 26 INSTYLE
become an opportune conversation-starter! Maybe you’ll want more of a salon mask uniform that shines a light on the creative brand of the salon and bonds the team, making them feel cool and special. Either way, see it as a facilitator of your personal or salon style, rather than a look-ruiner.
YOU CAN STILL CONNECT WITH CLIENTS Hairdressers may be concerned that masks put up a literal barrier to one of our most important jobs – connecting with clients. It’s important to remember that you can still talk to, engage with and be a significant listening ear for clients, even with masks on. Clients are seeing almost no one besides yourself and, like the rest of the state and country, probably going through a lot. This is when we can be at our most valuable, as service providers who offer important conversation, top-tier service and a look change and pampering opportunity that will brighten their whole week. No mask can diminish excellent engagement, effort and service!
BE ENCOURAGING OF CLIENTS AND STAFF It’s the job of salon owners to be encouraging and lift team morale, so be positive about the masks to shift the energy of your salon. Champion creativity, invest in cool, fun and stylish salon masks and make sure to enforce any mandatory laws for staff and clients. If you’re outside Victoria, be encouraging of staff and clients who are still wearing masks to feel safe and comfortable. Also, be flexible with staff who wish to take leave if they don’t feel safe working, or clients that want to postpone until a different time. The name of the game in 2020 is adaptability, and those who can work with their circumstances with quality of service, genuine compassion and a smile on their face (even if it’s covered) will thrive.
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MORE THAN HAIR
A FRIENDLY ENVIRONMENT, APPEALING AESTHETIC AND SAFE SPACE TO DISCUSS AND DEAL WITH HAIR LOSS MAKES VICTORIAN SALON M.O.H & CO A TRUE SAVIOUR FOR ITS MANY CLIENTS, IN A SALON STORY THAT SERIOUSLY INSPIRES, WRITES SHANNON GUSS.
.O.H & Co sits on High Street in the ever-trendy Northcote, Victoria, as an alluring, blush pink haven of hair style and femininity, with a TV in the window and a welcoming team indoors. It’s a salon that would be at home in any fashionfocused locale as a hip place to hang out and have your hair styled. The point of difference is that this salon is female hair loss specific, and looking at it you could never know, aside from the transformations shining on screen – that’s kind of the point. Taking the fear out of hair loss solutions, M.O.H & Co, as run by industry veteran Dejana Abouzeid and her team of four hairdressers, is in the business of making clients feel comfortable and pampered – and then truly solving their hair loss problems. “It’s that comfort of it,” Dejana confirmed. “The salon is very girly, it’s got a little bit of industrial with the brick wall, but then it’s all blush pink, it’s soft, it’s not a harsh environment. I have a great team of people and it’s all about making people feel as comfortable as possible and not making them feel like they have a problem, that’s the biggest thing.” “The reason I opened the salon is because I didn’t want hair loss to have a stigma, I wanted clients to know that even if they have this issue they can be in an open space and a funky and relaxed environment,” she continued. “You can have your champagne and wine and feel like every other client who has no issues with hair and be approached delicately rather than standoffish as if they have a problem that has to be kept away from the salon floor. I find that clients that come to us love that. They love that when we consult with them it’s like they don’t have any issues, even if they know that they do, and then we give them different scenarios and solutions for how to fix it.” Tailored care is significant when it comes to something as sensitive as hair loss. The team works with global hair extensions brand Hairdreams in using their extensions and MicroLines technology, while also manufacturing their own hair toppers. The salon also partners with high-profile brands such as Pureology, Redken and Balmain for style, care and colour and is affiliated with specialists from Sinclair Dermatology in Melbourne and Hair Transformations in Sydney. This more medical approach means they are ready for whatever hair loss problem comes their way. “We don’t overbook people, we’re appointment only. We respect clients and some clients do want their personal space. We have a screen to shut them off if it’s a severe case,” Dejana explained. Dejana has worked in the industry for 28 years and, while 28 INSTYLE
boutique salons have often been her environment of choice, this more extreme form of focus developed organically. “The fact of establishing a relationship with clients is that as you grow with them you both get older, their needs do change over a period of time as you work with them for a very long time. That’s what got me into this because my clients were starting to suffer hair loss from either stress or pregnancy or disease, all sorts of stuff, so it became a bit more of a personal journey rather than just a hair journey,” she said. As such the salon caters to everything from hormonal to cosmetic hair loss and more. The salon, which opened in January, came with Dejana’s already established clientele and a channel of always-glowing word of mouth, but has also comfortably fit into its trendy suburb. “We have a TV in the window, and let people know that we’re an option for people with hair loss, rather than thinking it’s a medical thing and they have to go to the doctor,” Dejana said. “We have so much exposure, the suburb is wonderful and very community based, and the area’s very hip and fashion-oriented, but there are a lot of people that have issues in regards to hair. They’ve put the walls down and they come past and look at our TV and see all our transformations with our before and after looks and say that they didn’t realise there was a place they could go to and see what options they have. It’s been really cool.” At their best, salons should be a place where people can escape to, indulge in and leave looking great and feeling their absolute best. The cases M.O.H & Co deal with make these factors even more necessary, and the salon’s work and success, both in emotional comfort and physical transformations, that much more inspiring. “I think the salon is probably the home of makeover and because we do specialise in hair extensions and hair thickening and we do use some of the world’s best products, I really do believe we have something to offer a very different range of people. We’re killing the stigma that there’s no place to go if you have hair loss issues,” Dejana said. “We want to make it feel very open. There are so many things on the market that we can do for men and women to get away from the wig look and make it a lot more street-savvy.” “It’s not about covering it up, it’s about utilising what the person has and really bringing out the best in them so it’s a complete package,” she finished. With this focus and mentality, it’s no wonder M.O.H & Co is an essential part of Northcote, its clients’ routines and the hairdressing landscape at large. For more information visit www.mohandco.com.au
THREE TOOLS FROM SILVER BULLET ARE CHANGING THE GAME AND INNOVATING THE INDUSTRY WHEN IT COMES TO TOTALLY-TRENDING CURLY HAIR.
his year introduced us to some new important tools from Silver Bullet by way of the Silver Bullet Fastlane Curling Wand, the Fastlane Oval Curling Iron and Fastlane Oval Conical, another step by the Australian-owned brand to continue to innovate the heat styling sphere. The Fastlane Curling Wand, which has been available from mid-June, is the brand’s first clip-free curling wand, made to create smoother, shinier curls with a ceramic barrel that fights frizz and Ionic Ceramic Technology that locks in the cuticle and the style. Available in two-barrel diameters, regular 25mm and large 32mm, the versatile tool allows for efficient styling and is suitable for all hair types and textures with adjustable temperature controls with heat options up to 230°C. The brand’s Fastlane Oval Curling Iron and Oval Conical, which have been available from July, have revolutionised the curling space with ingenious oval barrels, which create textured, long waves with faster, better, longer-lasting styling. The Silver Bullet Fastlane Oval Curling Iron produces loose, deep classic waves on all hair types, with a new oval design, instead of a traditional cylindrical barrel, which builds a looping wave over a more classic curl. The Silver Bullet Fastlane Oval Conical adds to this with a tapered oval barrel that creates these waves in different diameters, all from one tool, ensuring beachy, undone texture. Both curlers are clipless, allowing hairdressers to flat wrap or twist wrap hair, with other savvy techniques such as alternating directions for greater volume and wrapping hair in the same direction for a more uniformed look. Like the curling wand, the tools’ Ceramic barrel and Ceramic Technology prevent frizz and close the hair cuticle. Both curlers heat up instantly for faster styling and offer adjustable temperature controls with heat options up to 210°C for true versatility.
All three salon-friendly tools incorporate a very readable LCD temperature display, an extra-long 360° swivel cord and a safety cool tip. The tools are dual voltage for worldwide use, include a heat resistant glove and come with a 2-year peace of mind warranty. Update your kit, cater to your clients and be a part of heat styling’s constant and necessary innovation with Silver Bullet. For more information visit www.datelinecity.com
INHAIR T H E
L AT E S T
S A L O N
A R R I VA L S
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OF PARTICIPANTS IN A CLINICALLY SUPERVISED TRIAL
EXPERIENCED A POSITIVE RESULT
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FANFARE FRANK APOSTOLOPOULOS
Owner/Creative Director of BYFRANK and BIBA GERTRUDE ST
This girl ‘owns’ this look. A single image speaks a thousand words about who she is, how well she pulls it off and how good she has put it together. This girl doesn’t look staged. She doesn’t look like she has been made to put it on. It’s her look, and we know it. I love the white paired with the cream and the fanning tan coat. Everything looks fresh and crisp, but the sudden pop of a fluoro orange heel finishes off the look. To me, this is someone who completely understands style and isn’t afraid to express herself in a way that never looks like a victim of fashion. I love her hair. It’s great how she is wearing her natural texture. It’s raw and super cool. If she were sitting in my chair, I’d acknowledge what she already has and encourage her to work with it. It would be more about cutting into the shape visually where it needs enhanced texture. I would use Wella System Professional Hydrate Mask to hydrate the curls. With her look and hair, I feel she would suit a style that didn’t look “shaped”. It needs to stay effortless and not arranged. I wouldn’t change a thing about her colour as it looks great. Before air drying or diffusing, I would apply Wella System Professional Lux Oil to keep the hair nourished and BIBA Sea Salt Spray to give it guts and texture. Both products contradict each other but when combined give magical results.
Monique McMahon FOUNDER OF QUE COLOUR AND COLOUR EDUCATOR AT Q ACADEMY How would you describe your style aesthetic? A little edgy yet classic. I love fine fabrics, clean lines and expensive finishes. Where is your ultimate holiday destination? Rainforests with freshwater streams, and oceans that are bursting with marine life.
Pick your poison? Red wine. Three desert island hair products/tools? Lavender oil, Cleansing Mask With Lemon By Christophe Robin, and definitely my Helios hair dryer. Something you can’t live without? My husband. What is your ideal date? I’m a sucker for fine food and big city lights. Favourite Instagram accounts? This is hard as it changes all the time, but I’m always liking, commenting and taking screenshots of @businessmindset101. Love it. A hair colour/style you’d love to try? Blonde pixie. What is your forecast for the next biggest hair trend? The 90s stripes are back and we will see the colours become bolder all over. Tone wise, expect to see copper, red and golden. A career highlight? I feel like there is so much more to come here but career highlights so far include working alongside Christophe Robin in Paris and aligning with his beautiful brand. New York Fashion Week twice with more to come (when travel is back on). Working in NYC. Looking after my clients. Owning and directing my salon QUE. Becoming a finalist for AHIA Independent Educator of the Year, and my Q ACADEMY EDUCATION platform. When do you feel happiest? There are lots of happy moments for me, but with my family definitely, and when I’m in my salon with my team and they are on fire! I love seeing them succeed, it makes me so happy. INSTYLE 35
IN AN ENVIRONMENT WHERE NATURAL CURLS, TEXTURE AND STYLE ARE PARAMOUNT AND WORDS LIKE ‘CURL-CLUSIVE’ ARE DEFINING THE DOMAIN, THERE ARE SOME PRODUCTS YOU NEED IN YOUR KIT AND YOUR CLIENTS NEED IN THEIR BATHROOM. TAKE NOTE ON THE LATEST MUST-HAVE PRODUCTS FROM EVO PERTAINING TO FILTER-FREE HAIR FASHION.
hen it comes to self-expression, confidence and aesthetics in 2020, masking how you look and being artificial is out in favour of embracing, enhancing and elevating your natural look. Evo is championing this filterfree existence with a collection of curl products that priortises manageability, true care and hair health, rather than feeling like curls need to be hidden, straightened or heat styled out of their natural shape. “This is a big passion project of mine. It’s taken me two and a half years to bring this to life. A couple of products have moved to different families. I’ve been making space in the curl family to do this,” said Lauren McCowan, who pioneered the range. “It’s so linked into the way the world’s going with body positivity. That push back on social media of filters, as people are becoming more and more aware of health and wellness, that it’s only natural that it translates up into your hair as well, and not forcing and manufacturing your hair to do things it was never meant to do.” The collection is comprised of five products. Springsclean offers a deep clean rinse as a no foaming gel, which prioritises scalp care that can sometimes go missing when consumers are solely concerned about their curls in the mids and ends and the worry that scalp-specific products will detract from that. This detoxing product allows for textured curls, while also importantly breaking through scalp debris. “Springsclean is very much about having that really deep clean rinse. It’s like a detox for your hair to reset it. So the break through of build up, scalp debris, oils and products on the hair,” Lauren said. “But the key cleansing agent for this is a product ingredient called coco glucoside, which is this amazing cleanser that will help to remove it from the outside of the hair, but it doesn’t remove colour. It doesn’t strip colour up or internal oils and hydration. So you can clean your hair without stripping the internal moisture, which is super important, because if you open the cuticle up too 36 INSTYLE
much and take too much out of the inside, it gets fluffy and you lose your curl pattern.” Heads Will Roll is a co-wash conditioning cleanser, with treatment and moisturising properties. The luxury product is to be used between deep cleans to reset the hair, with every facet of the product accounted for. “I’ve put a really beautiful luxe fragrance in here, because the other thing that I found when I was looking at a lot of curly hair brands was that all of them have some kind of coconut-based fragrance or some kind of fruity lime fragrance. Just because we want to wear our hair curly, it doesn’t mean we’re on holiday,” Lauren said. “I’m not choosing to not blow dry my hair. I’m choosing to wear my hair beautifully, the way it’s supposed to be.” The collection continues with Baby Got Bounce, an intensive treatment product that speaks to global market necessities. This product breaks the mould by coming as a spray, rather than as a thicker product in a tub, becoming an easy three-minute rinse out treatment that doesn’t create the need for unnecessary product. “This is very much about really intensively restructuring the hair; so proteins and moisturisers really feeding the hair, but it’s super lightweight,” Lauren said. “It also has a film form in it that lays a cuticle flat on the outside of the hair. It picks up the curl pattern and helps prep the hair really beautifully for styling as well.” The group includes Liquid Rollers, which is an already established and iconic product for the brand and hasn’t been
changed, but works in perfectly to this specific brand category. The product is renowned globally for its ability to control frizz and retain moisture, with a covetable texture that has made it a shelf, kit and bathroom staple. “Liquid Rollers has been around almost since the start of Evo,” Lauren said. “We haven’t actually changed this product. It’s a massive product for us. It’s like a cult curl product. It’s so loved.” The final product is Total Recoil, a unique curl definer that merges the texture of toptier fiber creams with the hold of Evo’s gangster grip stronghold styling gel. The cream is water soluble to melt into curly hair and act as a must-have elasticiser. “This is our curl definer, and I’m really proud of this because there is nothing in the world like it right now,” Lauren said. “The idea was that it milks into the hair. You can twist your curls, dry it, and then either leave them perfect and frizz-free, or if you want
SMOOTHING TREATMENT CLASSIC AND NEW NATURAL APPLICATION
“It’s so linked
into the way the world’s going with body positivity. That push back on social media of filters, as people are becoming more and more aware of health and wellness.” LAUREN MCCOWAN
to break it apart and pull it apart, you’re able to do that without creating any frizz or ruining your curl pattern.” Evo continues to go above and beyond to never sacrifice on quality or their heathconscious values when creating products. “I get really excited about our product development because we have such a massive black list of ingredients that don’t go in our product. So we’re actually quite difficult to work with to be as clean a brand as we are, but then get the performance as well,” Lauren said. “The whole range is sulfate, paraben, DEA, TEA, propylene and glycol free; free of all the nasties. We’ve never tested on animals, and everything in our bottles is active, there’s no filler ingredients,” Lauren continued. “We’re very excited for this to hit the market, and just make curly hair really fun and enjoyable. They’re curl-specific, but there are a lot of crossover into other products with Evo as well. They work in really beautifully together.” The products aim to simplify the curl management process for both clients and hairdressers, with the collection being both exclusive and effective. Essentially, the products work for every curl type, with the key words being both “curl-specific” and “curl-inclusive”. “That’s really the kind of vibe for Evo. Just let your hair be hair. Whatever texture, whoever you are, whatever background and ethnicity you are, there is a product in Evo that you can use and have fun with without feeling ostracised,” Lauren said. “I’ve tried to make the easiest, least complicated set of products that will just help knock over that biggest wall as fast as it can, which, as a brand, that’s something that Evo really works to do. It constantly pushes boundaries and challenges the status quo.” For stockist queries, visit https://haircareaust.com/ For more product information, visit https://www.evohair.com/
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FOUR TIME AUSTRALIAN HAIRDRESSER OF THE YEAR JOEY SCANDIZZO AND WIFE JANE BUILT THEIR DREAM HOME FROM ITS HERITAGE FAÇADE UP. A GABLE INSPIRED TOORAK RESIDENCE IS TESTAMENT TO JOEY'S TENACITY IN HAIRDRESSING FROM A YOUNG AGE - A NEW HOME EMANATES LASTING LUXURY AND FUNCTIONAL SIMPLICITY, WRITES CAMERON PINE.
ather of three boys, husband, multiple hair salon and barbershop owner, property owner as well as haircare brand entrepreneur, it was time for Joey and his family to create something they could all enjoy. Cue the Scandizzo residence – one of Toorak’s most carefully curated new builds that has a story to tell at every turn while mastering the beauty of balance. Designed by Pete Kennon of Studio Kennon, the build was very much about creating a sense of space that is not just about architectural intelligence but reflects how a home and a sense of self should be indelibly linked, or at least explored and reflected throughout every custom nuance in a new home. With four bedrooms (three upstairs and a luxurious master downstairs), the historic façade of the house was repurposed and expanded with archetypal gable forms and concrete in both the walls and the ceiling. This added a statement sense of strength and stability that stands rather modestly behind the original Victorian home. ‘Incredibly warm in winter and cool in summer with a holiday feel’ formed the brief for a home that was never intended to close you in. “We splurged on everything – nothing was cheap. I’ve busted my ass for 25 years and it was always my dream to have a family home that the kids could grow up in and enjoy,” Joey said. “It’s not a massive home but it has everything we need and there’s nothing I would change. We have a man cave out the back with a pool table, table tennis, TV, surround sound, gym and a bar, 38 INSTYLE
Architecture & Interiors: Pete Kennon @Petekennon @Studio.Kennon Client: Joey and Jane Scandizzo @Joeyscanidizzo @Janescandizzo Location: Toorak, Melbourne Australia Typology: Residential – House Photography: Derek Swalwell @Derekswalwell Styling: Room On Fire @_Roomonfire Completed: December 2019
all separate from the main house, so lifestyle was important to us." The main priority throughout the house was to maximise natural light. “It’s the most important thing in the house and sets the mood,” Joey said. Adding to the carefully thought out use of natural light were statement lighting features from Christopher Boots, such as a stunning crystal light worth more than a small car, and Cloud 19. Joey hates the feeling like he’s inside so all rooms in the house needed to feel like they bring the outside in through dimensions, lighting and finishes. Making the most of the beautiful light in the morning coming through the main living areas and master bedroom, the concrete angles were designed to give the house beaming light on the concrete. Additionally, the use of skylights, even in bathrooms, at an angle, are all about natural light and a play on shadows. The palette throughout the home takes its cues from the coolness and tonal softness of the concrete through marble white and grey tones, offset by dark wood featuring, elegant detailing and the best furniture and fixtures money can buy. “With an off-white colouration, we proceeded with an idea of white- on-white and monotone subtleties of blacks, whites and greys through the core interior finishes,” said architect Pete Kennon. “The result is a very neutral and calming environment as the backdrop to
the colourful life that passes through the interior spaces.” Already flooded with life and energy and far from a sterile showcase like many big houses in the area, Wednesday nights have a become boys night for Joey where all of his mates come around to play pool and table tennis and make so much noise but without disturbing the rest of the house. The natural Toorak landscape is surrounded by trees and it was important for the house to feel like the trees and outside were part of it. Despite being at home they didn’t want the house to have the feel like you’re stuck inside. “I get claustrophobic if there’s not lots of light so we kept the entire back of the house glass, at night you can see the moon and the trees like it’s all in your backyard,” Joey said. Almost feeling like you’re in the country, there’s nothing suburban about the build – it takes on more of a holiday retreat aesthetic but with luxurious finishes that will stand the test of time.
“Nothing in the house was cheap and along the way Joey and Jane changed some things as they went – including their architect. “We just didn’t connect with the original architect – he didn’t get what we wanted and we just didn’t connect so we changed to Pete and he’s been fantastic,” Joey said. Pete is both an architect and interior designer, so Jane and Joey got the best of both world’s with Pete really explaining things properly and advising on some of the top end furniture and artwork purchases to accompany the home. Everything has a story behind it and has been selected to stand the test of time. Pete advising against fads like black tapware and instead opted for premium high quality finishes and furniture. “When you’re building a house you want your family to grow up in its important to choose things that will last you a lifetime. My old man taught me to buy top quality – they didn’t have much when I was growing up but quality was paramount,” Joey said. With pieces such as 1972 design Cassina chairs from space furniture and a couch that Joey says is “like sitting on a cloud” with cushions that move and mould, it was all about liveability to last out a family. “Nothing is out of a catalogue and everything is hand-picked with a story behind it,” Joey said. “Ultimately it is about useability – there’s no point having a big home if you can’t use it all. I can’t be closed in. I need daylight in all parts of the house to feel like I’m outside. Even at
the salon I’ve always worked right near the window.” Natural timbers and marbles are moulded timelessly alongside classic Schultz 70s furniture outside around the pool. So how do you achieve such an aspirational home that still feels like you can live in it? For this architect and the Scandizzos, it’s the play between custom and curated and not cutting any corners that has enabled a dream to be realised. The real satisfaction also comes in the fact that Joey wouldn’t change a thing. Sticking to a budget is hard and, being a dream home, its constantly changing every step of the way. It has to be a labour of love and you need to be willing to be open minded to change from an original idea. Work hard, play hard and live even better. After all, what’s it all for if you don’t have a home that is your sanctuary to enjoy it with those you love? INSTYLE 39
WILDE THING LOADED WITH LUXE AND BACKED BY A NAME THAT RELENTLESSLY LIVES UP TO ITS EXPECTATIONS, OSCAR CULLINAN’S NEXT VENTURE IS EXPLORING THE AVENUE OF HAIRCARE. WITH A LEGACY MUCH GREATER THAN JUST HAIRDRESSING, THE MULTI-AWARD WINNING SALON OWNER IS IN LAUNCH MODE FOR THE SILVER BULLET IN HAIRCARE, WRITES CAMERON PINE.
n case you haven’t seen a few hints on Facebook since Oscar used the coronavirus pandemic as a reason to join, you saw it here first - Wilde by Oscar is a soon to be haircare offering that Oscar says will be like nothing we’ve ever seen. At the helm of a salon group that celebrates more than 30 years at the top of the salon market, having twice been awarded Australian Hairdresser of the Year and a swathe of other awards, Oscar’s ability to diversify is second to none. Oscar’s new haircare line promises to include magic from the Hemp tree (CBD oil) extracted at his very own farm near Byron Bay in northern New South Wales. “For 30 years I’ve wanted to do a product but I’ve always wanted something beyond. Until now, I’ve not had my finger on something revolutionary enough to make it a pillar beyond the brand name Oscar Oscar,” Oscar said. Hitting the market initially with two take-home treatments, the plan long term is to launch around 6-8 SKU’s each packed with OMEGA 3,6 and 9, which, according to Oscar, will be like ‘the natural Gucci’ of haircare. In respect to differentiating the offering, it is tipped that there will be a primary and secondary treatment – one protein based and one moisture based all under the label ‘Wilde’ by Oscar. There is a lot of mystery behind the marijuana plant and hemp (legalised in some countries) but mostly it is now being appreciated for its unprecedented healing properties from conditions as serious as pre-cancer treatment, to arthritis and all kinds of pain and relief and regeneration. It’s not something many large companies have jumped on however CBD oil is currently experiencing a boom in popularity for prescription purposes and according to Oscar, “The regenerative effects this product has on hair are nothing short of incredible." 40 INSTYLE
The marijuana farm Oscar has in place near Byron and the Gold Coast, which is used for export business, is as slick as they come – just like an ‘out of this world’ type scenario you’d picture in the movies. Oscar admits the hemp component is the simple part. They extract the CBD oil and send it overseas at the moment, but it’s the last 18 months that have been spent trying to find a carrier for the ingredient in the hair treatment that have taken the majority of attention and tenacity. If you’re wondering about the name – it came pretty easily actually, not only does the ingredients and hemp component personify natural, wild and pure – it’s a bit of a nickname Oscar has garnered over his years. Wild Oscar – a man that can work, play and motivate others harder than anyone we know.
“We’ve reverse engineered this. I’ve never seen something perform like this in 30 years of hairdressing,” OSCAR CULLINAN
Everything about Wilde by Oscar is to be produced in Australia- the treatment efficacy is going to be paramount and the carrier has to be the best it can be. The packaging will opt for a mostly white aesthetic for a gender neutral approach with a somewhat clinical undertone. For the last three years Oscar has been looking into the benefits of a natural based ingredient brand. Throughout the testing process Oscar says they tried it on damaged hair with great results. Most people start with the carrier first but as Oscar says, “We made sure the bullet was right before we bought the gun.” “Think Balmain – very boutique but still aspirational. You won’t see It everywhere,
we will protect its path with the aim to let it organically build into a superbrand," Oscar said. “We’ve reverse engineered this. I’ve never seen something perform like this in 30 years of hairdressing." In the lead up to launching product, Oscar has also been offering some time back on the salon floor with cutting and styling appointments at selected Oscar Oscar franchises across Australia for clients wanting a truly luxe hair experience. Eventually Oscar hopes to launch some styling and shampoo and conditioner additions, but the important part first was to leave no stone unturned in the initial launch, building on Oscar's 30 years of experience. “A good haircare brand can be effective and still attract the glamorous marketconsumers don’t want to be overburdened with science. Our brand will be a scientific eco warrior in a hybrid luxury package – it’s going to be wild,” Oscar said. “I’ve always wanted to do something magical, something that stands on its own and not just be a product as part of Oscar Oscar salons. Just like our unique business model that has allowed our employees to thrive in a supportive environment, our salon partners have the full support to help grow their business.” Oscar said. “For me, it has always been about more than just hair,” he said. “The success of Oscar Oscar lies in our determination to create a guest experience like no other, from the High Street luxury locations to our hair rituals.” The final piece of this extension from just haircare to a luxury salon brand is a product, something that is unlike any other – a real silver bullet of haircare. Get ready to welcome Wilde by Oscar.
INFLUENTIAL THE INSPIRATION-DRIVEN INFLUENCER COLLECTION BY BABYLISSPRO DELIVERS MUST-HAVE TOOLS AND A POIGNANT THEME OF CREATIVE POWER AND AMBITION.
elcome the Influencer Collection, a limited edition release from BaBylissPRO as inspired by and created with three major names in global barbering – Sofie Pok (@staygold31), Rob Ferrel (@robtheoriginal) and Joshua Hawkins (@thehawkvision_). The trio have each created their own Lithium Clippers tailored to their specific techniques and personal style, launched as part of the Barberology series in an important release for the brand. The BlackFX Metal Lithium Clipper comes courtesy of Sofie, who is renowned for her modern LA style, detailed looks and precise lines, which the tool’s Graphite Fade blade works toward. The tool is adept at creating sharp edges and effortless fades, something Sofie has created and been heavily awarded for. “Seeing a clipper inspired by me just makes me so proud,” Sofie said. “I made sure my clipper came with a graphite fade blade which makes it really nice and smooth when fading – I can’t wait for people to get their hands on this collection!” The WhiteFX Metal Lithium Clipper has Rob as its muse. Rob is the 2019 Barber of the Year, as awarded in November by the American Influencer Awards and his clipper features a DLC/Titanium Taper blade conducive to attaining the same laser sharp, intricate designs that have won him both that award and global acclaim. The RedFX Metal Lithium Clipper, created for Joshua Hawkins, has a DLC/Titanium Taper blade, whom was recently awarded the title of ‘Best Barber in America’. “I think it’s a true blessing,” Joshua said about the project. “This is the first time any clipper company has done anything like this with influencers, so I just think it’s huge that we were chosen out of so many amazing artists to be a part of this concept.” The collection features a high torque, brushless, Ferrari-designed
engine. It allows for ease of use, cordless and dual voltage, allowing for convenience and flexibility within a salon, with a two hour run time. Each clipper includes an additional interchangeable gold taper arm and gold bottom cap to mix, match and customise. The inspiring collection doesn’t just put the necessary tools in your hands, it’s built by the leaders you should be motivated by, as formed with the artistry, depth and unique creativity that should shape your approach to hair. True innovation, creativity and skill will be literally at your fingertips, with BaBylissPRO. For more information visit www.datelinecity.com
IT MAY NOT BE A WORD COMMONLY USED TO DESCRIBE THE BEWILDERING SOMA BYRON BAY RETREAT IN BYRON'S HINTERLAND, BUT JUST ONE STAY AND THE MIND AND BODY WILL DEPART WITH LASTING PSYCHOLOGICAL SYMPTOMS, WRITES CAMERON PINE.
t was a natural extension for Gary Gorrow, an in-demand yoga and vedic meditation teacher known for his retreats including a legendary one in Bali. Now in its 12th year, the next venture was to create a place that creates a distinction between the mind, body and soul yet a collective consciousness – welcome to Soma. Despite the travel glitch 2020 has imploded on many of us, the art of wellness is still a crucial part of reality at Soma Byron – heavily booked not just for its versatility but the unique environment. Gary is passionate about empowering people with techniques that enable them to re-engineer their lives inside and out. His approach synthesises the best of modern science and ancient consciousness-based practices and within Soma lies the perfect canvas for engineering new levels of personal discovery. Not many retreats feel like home yet also provide an opportunity to grow and discover the new. In collaboration with Peter Ostick and Ida Almasi, Soma is set on a 22 acre forest - once a bamboo farm yet now home to a diverse array of plant species and a ‘yoga dome’. An epic hideaway from the hustle of life and the main retreat residence. Retreat to one of the 10 rooms each with their own individual artworks and views of the hinterland or bush behind and beyond. It’s an a la carte experience with a wide appeal for the burnt out and inspired souls among us. A fresh water infinity pool, king size beds, a community fire pit, organic ayurvedic meals and an undulating bamboo forest to explore are all just 10 minutes from Byron Bay. It’s no wonder Soma has, in its first year of operation, been booked out for retreats – each customised by their facilitator. The social space is not just for the retreat fanatic either, it’s also the perfect place to book with a group of friends or a home away from home for those wanting somewhere to retreat and relax beyond their room and into the common areas. 42 INSTYLE
From the minute you arrive at Soma you're met by a sense of magic through a wide open glass common area. Discover a water feature that expedites the blend of indoors and out at first touch and welcoming relaxo inspired furniture. Everything has been hand selected to emanate warmth and approachable prestige, but has been done so carefully Soma is both as aspirational as it is inspirational. The brief was to create a space that was grand, yet unpretentious. “We wanted to create as much flow as we could,” says Gary. He points to the six-metre-high glass atrium as an example of downto-earth luxury. “It maximises sunlight and means we have as little separation as possible with the natural world outside.” The most impressive sunsets, enlightening sunrises, inspiring food and a community spirit, Soma has mastered the art of the perfect day. It ensures a spectacular beginning and ending through an architecturally designed building that maximises aspect, natural light but also peace, tranquility and privacy. Architect Rieky Sunur ensured the landscape was the focus and timber and glass the main features from the outside, almost personifying a floating capsule amidst the landscape. Soma bares some resemblance to Bali’s The Slow, having been co-designed by Gary, the brother of George Gorrow, which is a name synonymous with the once iconic jeans label Tsubi (now ksubi), who urned his efforts to create a cult culture collective in one of Bali’s coolesty hangouts – Canggu. Concrete floors, welcoming rugs and a crew to call your own – Soma is Byron’s leading retreat. For more information visit www.somabyron.com.au
THE FUCHS PHILOSOPHY
WELCOME THE NEW FUCHS HAIR AND ITS INIMITABLE APPROACH TO DESIGN, BUSINESS AND SERVICE, WRITES SHANNON GUSS.
uchs Hair has relocated out of Waterloo and down the road to Alexandria, catering to existing clients and opening up new exposure on Botany Road, epitomising their attitude to old and new. With a similarly sized space, the new salon is aesthetically defined by plenty of light and the bold design choices key to the Fuchs Hair brand. “The space used to be a fabric store so we knew it would have to be completely brought back to its empty shell and the layout redesigned, which was an exciting task to take on,” explained salon owner Alexander Fuchs. “When it came to design a new space, we very much looked at what we had, what other businesses are doing and what’s happening in the design world moving forward. Our family, three generations of hairdressers with five salons in Switzerland and one salon in Australia, has a lot of experience in setting up new salons. When it came to practicality of a salon and the layout, we had a lot of experience we could benefit from.” The salon worked with friend and established builder Daniel Heapy from TwoAcres in Byron Bay. Daniel infuses creativity and natural shapes and materials into his building work, becoming the ideal partner in building on the Fuchs Hair brand. “We wanted the new salon to be bright, warm, inviting and relaxing and so we looked at Mediterranean spas and wellness 44 INSTYLE
spaces as our inspiration. From that we decided on the arched mirrors very quickly as a main feature and started designing the rest of the space around that idea,” Alexander said. The salon utilises soft, round edges to give it an inviting energy, with timber panels sourced from an old house in Queensland creating aesthetic contrast. This feature is used to screen the basin area and punctuate the windows on the main road for an eye-catching element, as well as building the retail and kitchen shelves. The space structure only adds to this inviting atmosphere. “We created a very open space with a kitchenette area near reception where clients can help themselves to drinks. It offers still and sparkling water taps, an open colour table area with a TV
near the windows opening up to the courtyard of the building and a newly designed colour mixing bar that sits in the middle of the salon,” Alexander shared. “The colour tubes are placed in draws in a custom build unit with mixing areas, sinks and bins finished off with a light highly durable Corian material.” The salon fuses the practicalities of hairdressing life with additional client-first features. As an example, neutral, bright light is necessary for colouring, but the complementary warm tones in the salon and the Moroccan plaster finish allows for softer, more flattering lighting when clients stare at themselves in the mirror. Moroccan plaster is used on the walls, benches and around the arched mirrors as a warm and unique finish, while lighting is paramount to the salon in every regard. “The Moroccan plaster is the main feature when you walk into the space. It’s one of the most ancient way of building, literally crushed Moroccan rock hand moulded around the structures we built and waxed by hand finished with a natural pigment,” he continued. “The material is actually a living stone for up to ten years, absorbing negative ions in the space promoting wellbeing. Most clients walking in say straight away ‘this place feels so calm and warm’. That was exactly what we were going for!” “We have lots of natural light flooding into the space from the main road but also the back of the salon with big windows towards the beautifully designed courtyard of the building we are in,” he continued. “For more comfort and a greater client experience we also increased the distance between chairs and designed the mirrors extra wide, so clients feel they have their own nook and enough space for their belongings especially when working from the salon. We did the same with our basin area - it feels private, warm and inviting with our lie-flat basins.” Fuchs Hair is a La Biosthetique concept salon, offering the brand’s signature client experience rituals and a holistic approach
“We wanted the new salon to be bright, warm, inviting and relaxing and so we looked at Mediterranean spas and wellness spaces as our inspiration.” ALEXANDER FUCHS
to hair and scalp care, colour and style. Their partnership with the brand also extends to their role as a sustainable salon, as health and the environment is a priority with La Biosthetique products. The salon recycles most salon waste and chooses natural and reclaimed materials where possible in design to add to these values. Launching the salon in the midst of the pandemic has presented unique challenges, and the salon voluntarily shut for a month after just two weeks of trading. They’ve now been operating again since the 1st of May, in keeping with strict distancing and hygiene measures. “I think having a bright, clean open salon with lots of space for each client makes everyone comfortable coming to Fuchs Hair,” Alexander said. “Moving forward, especially after COVID-19, personal connections, client experience, one-on-one services and client retention are more important then ever. This has always been a key philosophy of Fuchs Hair and we are looking forward continue offering that personalised service with lots of care in our new space.” An inspiring space in more ways than one, welcome the new and must-see Fuchs Hair! For more information visit www.fuchshair.com.au INSTYLE 45
TEA TIME IN AN ERA WHERE RETAIL IS IMPERATIVE AND YOUR CLIENTS ARE LOOKING FOR A VAST RANGE OF SOLUTIONS TO THEIR HAIR CARE CONCERNS, BE SURE TO DELIVER THEM EVERY NEW AND ENTICING OPTION, STARTING WITH TRICO.LAB TEAS AND VITAMINS.
he world and the salon industry has vastly changed in 2020, and one of the adaptations salons have had to make through isolation, lockdowns and periods of instability has been a reliance on retail sales and products. Salons are starting to look outside the box when it comes to retail opportunities for clients and Trico.Lab teas and vitamins prove an intriguing option, offering nourishment to your clients’ hair in new and dynamic ways. These new options provide a complementary addition to your salon services and haircare and style products, in a day and age where supplements are both trending and big business. The teas are organic, naturopath approved, naturally caffeine free and best consumed daily for optimal results. The Detox Tea is made to condition, revitalise and repair hair, detoxing the scalp and hair follicles for healthier hair overall. The unique blend of vitamins, minerals and anti-oxidants will thicken hair, reduce breakage and split ends and increase hair elasticity. The tea addresses stress-related dry scalp, dandruff and hair loss, solving those issues and building shine. The Regenerate Tea promotes hair growth to nourish, strength and thicken hair. It fights hair loss and shedding by preventing hair follicles from welling shut and providing regenerative properties to pro-long the growth cycle of hair.
The brand’s Good Hair Vitamins are offered in an eight week supply, when taken once a day. They support healthy, shiny hair with seven essential nutrients that improve scalp and hair health, aiding dry skin and dandruff, as well as hair breakage and thinning. The vitamins boost collagen, elastin and keratin production and protect cells and tissue from free radical damage. These savvy supplements are available to salons via Three Six Five Salon Group. Put them on your retail shelves, advise them to clients alongside their regular hair regimens, include them in retail packages and discover this bold frontier for the salon industry. For more information visit www.365salongroup.com 46 INSTYLE
ï¿½ + 61 3 8790 4230
HOTTER. FASTER. BETTER.
In creating the change, the company was proud to be the first beauty brand to implement this practice, calculated to save the planet over 360 tons of new plastic each year. KEVIN.MURPHY continues to prioritise the planet as a main focus, from their organic growing practice, to microcultivation and ecological harvesting techniques.
HAIR PRODUCTS FOR THE FUTURE KEVIN.MURPHY’S COMMITMENT TO THE OCEAN AND THE PLANET AT LARGE, PIONEERED WITH THEIR OCEAN WASTE PLASTICS INITIATIVE, SHIFTS INDUSTRY FOCUS TO ECO-CONSCIOUS VALUES, OUTLINES A NEED FOR CHANGE AND INSPIRES US ALL TO DO BETTER. THE FACT THAT IT’S AN AUSTRALIAN COMPANY WITH INTERNATIONAL REACH LEADING THE CHARGE IS ALL THE MORE MOTIVATING.
s a salon industry, we all have a commitment to the planet, whether it’s in the products and tools we use, our salon practices or in supporting industry initiatives that put the environment first. KEVIN.MURPHY has wholly taken on that cause, reinventing its signature packaging with 100 per cent recycled ocean waste plastics in 2018, in an effort to eliminate the plastic waste polluting our oceans. This initiative speaks to their strong and core values as a brand. 50 INSTYLE
In creating the change, the company was proud to be the first beauty brand to implement this practice, calculated to save the planet over 360 tons of new plastic each year.
The brand doesn’t only make a huge impact on the world’s plastic production, but is also key to a broader industry conversation about safe packaging disposal and what the industry can do to reduce our collective ecological footprint. The Aussie brand is now in over 40 countries globally and has made waves with this move in international circles for the past two years. It was featured on US business site Fast Company, which lauded the brand for this bold, eco-conscious and innovative move despite the hurdles faced in achieving it. It’s inspiring when real change, action and conversation on a global scale starts at home, and KEVIN.MURPHY continues to walk the walk of environmental values and show just how paramount helping the planet really is. We can all do our part, so let’s take that spirit from KEVIN.MURPHY and commit to doing what we need to make a change for mother earth. For more information visit www.kevinmurphy.com.au
WHAT: Amore Barbershop WHO: Majeed Shohani WHERE: Potts Point and Bondi Junction, Sydney SIGNATURE: "Established in 2012 at Potts Point, we’ve grown into one of Sydney’s leading barbershops renowned for its excellent customer service and attention to detail. In 2019, we opened our brother salon in Bondi Junction with more to come in the future. Our goal is to create as many barbershops around Sydney that provide outstanding service and create an unforgettable experience every visit." STYLE: "Our spaces are continually evolving to keep up with the times and the needs of our clients. Lick Colour designed our latest salon in Bondi Junction. We used rich, warm wood tones contrasted with a harder edge industrial feel, funky light fittings and fresh tunes to create a sexy masculine vibe, perfect for today’s modern man." SERVICES: "Our team of experienced barbers provide all haircutting and styles from the basic crew and scissor cuts through to skin fades and the latest styles, limited only to our customers’ imagination! Services don’t stop there. We are also experts in all beard maintenance, offering razor shaves with hot towel finishes and other services such as facials and waxing." 52 INSTYLE
WHAT: Gents & Rascals Barbershop WHO: Suzi O’Brien WHERE: Maroubra, Sydney SIGNATURE: "I’m known for always having a bit of a laugh in the shop. My customers know by now they have no choice but to get involved! Barbering is part of my identity. I started at the age of 15 at my local barbers back home in Ireland. I moved to Australia in 2011 and saw a gap in the market for a barbershop and creative space with highly skilled barbers minus the egos that I came across. Being a female barber, I felt like I was always proving myself and my ideas. I opened Gents & Rascals Barbershop in Maroubra in 2016 on my own and have since expanded to five barbers. We’ve only gone from strength to strength. We’ve been named among the best Barbershops in Sydney, and I’m very proud of my team for all we’ve accomplished so far." STYLE: "The shop is styled with a nod to classic barbershops of olden times combined with a rustic edge. I’ve always admired the shops with subway tiles and the barbers donning white jackets, so I wanted to take a little of that but make it less clinical with natural finishes. Our black and white Chicago chairs sit front and centre ready to welcome our patrons. Dark mahogany coloured flooring and shelving sit against rough white brick walls. Moody lighting between the stations draws the eye towards deer skulls throughout to set the tone for our masculine haven." SERVICES: "I take doing a skin fade very seriously. We offer all traditional barbering services from cuts to cut-throat shaves. We have evolved to include more beauty services for the modern man such as indulgent facials, massages, waxing and even teeth whitening. We recently renovated to have a private treatment room, but we don’t call them that, of course. We tell our manly clients that their eyebrows or skin may need a tidy up!" INSTYLE 53
WHAT: Mister Chop Shop WHO: Owned by Cutter 65 Pty Ltd, CEO Kai Schnitzler WHERE: Surry Hills, Sydney SIGNATURE: "Our Surry Hills salon oozes calm and is a sanctuary where men can relax with a drink and a hot towel. Our highly skilled stylists practice in a way which combines the traditional barbering techniques with that of modern, high fashion styling. Our signature service is: shampoo, relaxing scalp massage, cut and style." STYLE: "A masculine ambiance inspired by the mixture of distressed industrial style and the timeless classic barbershop." SERVICES: "With a passionate commitment to men’s grooming, our purpose is to provide clients with an outstanding hybrid grooming experience and show them new ways of incorporating style into their everyday lives. With haircuts, hot towel shave or beard shaping, this is men’s hairdressing on a whole new level."
WHAT: Allan’s Mens Hairdressing WHO: Derek McFadden WHERE: Marktown Shopping Centre, Newcastle SIGNATURE: Allan’s Mens Hairdressing was established in 1985 and now has 17 barbershops across NSW. Ten salons are still owned and personally managed by Allan Monk, and seven are privately owned franchises like Allan’s Mens Hairdressing Marketown. Formerly from Greenock near Glasgow, owner Derek McFadden was previously known as the sportsman celebrity barber cutting the hair of players of all codes. He has 35 years of experience running salons all over Sydney from Manly to Bridge Street, where the biggest salon had 30 stations and eight basins. After moving to Newcastle to focus on 54 INSTYLE
rebranding his barbershop skills, he opened Allen’s Mens Hairdressing in July 2020. STYLE: The newly designed salon has an open floor plan where clients can stop and have a coffee at the industrialstyle concrete bench in the front waiting area. They can plug in their laptops, drink a glass of vino or complimentary beer while waiting to be styled by international stylists. The salon has an inviting 12 ft front door to welcome clients into a fit out with soft warm lights and custom build mirror stations for ultimate comfort and relaxation. SERVICES: A one-stop shop for all men’s needs including cuts, styling, colour, facials, shaves and hair and skin care products.
T H E N E W WAV E O F S T Y L I N G C O L L E C T I O N THE NEW T HW E ANVEEWO FW S AV TE Y LOI N F GS TC YOLLILNEGC TCI OO LNL E C T I O N
HAIR: SREY HENG PHOTOGRAPHER: ASHER MENDIGORIN MUA: GHADA NOUH H A I R : S R E YMHOEDNEGL : M AHRAI NI RE:R SJRAERYOHŠ E N G PHOTOGRAP O MCTETONOGDRRI :G A SO PO H R XIENRH: EANSGH E R M E N D I G O R I N CH R EE R A :T IAVSEHDEPIRH RE M U A : G H A DPAR N : G H RA DSAT YNLOI N UG H POMADE OO DU UH C T : 0M3U A SO LA M O D E L : M AOR3I NHEARI RJ. C AO RM M O Š.OADUE L : M A R I N E R J A R O Š C R E A T I V E D I R E C T O R : SCORXE AHTEI N V EG D I R E C T O R : S O X H E N G P R O D U C T : 0 3 S O L A R SPTRYOLDI NUGC TP: O0M3 ASDOE L A R S T Y L I N G P O M A D E O3HAIR.COM.AU O3HAIR.COM.AU
MEN'S T H E
L AT E S T
S A L O N
A R R I VA L S
GOLDWELL DualSenses Men Anti-Dandruff Shampoo – 1300 135 722 REVLON PROFESSIONAL Style Masters Modular 2 Medium Hold Hairspray – 02 8875 9700 AMERICAN CREW Daily Shampoo and Conditioner – 02 8875 9700 DAVINES This Is A Strong Hold Cream Gel – 07 3850 6200 COLOR WOW Color Security Shampoo – 1300 437 436 ANTI Styling Spray – 0466 966 656 AVEDA MEN Pure-formance Firm Hold Gel – 1800 292 069 AMERICAN CREW Forming Cream and Boost Powder – 02 8875 9700 JUUCE Peppermint Shampoo – 07 3850 6200 JOE BLOE Gone Toppo – 1300 716 141 KMS Hair Play Dry Wax – 1300 135 722 ALTER EGO ITALY Urban Proof Shampoo – 1800 137 480 SCHWARZKOPF PROFESSIONAL Osis+ Dust It – 02 9978 0666 56 INSTYLE
O&M Original Detox Shampoo – email@example.com INEBRYA Energy Shampoo – 1300 789 913 BONDI BOOST HG Conditioner – stockit.bondiboost.com.au R+CO Motorcycle Flexible Gel – 1300 725 122 REF Rough Paste – 03 9553 2142 F.A.T.S Shampoo & Body Wash – 07 3208 1892 JUUCE Sumo Grip – 07 3850 6200 AMERICAN CREW Techseries Boost Spray – 02 8875 9700 ORIBE Silverati Illuminating Pomade – 1300 725 122 FANOLA Energizing Prevention Lotion – 1300 326 652 REDKEN BREWS Anti-Dandruff Shampoo – 1300 651 991 EVO Uberwurst Shave Cream – 1300 437 436 MODERN PIRATE Premium Conditioner and Superior Styling Powder – 1300 437 436 HAIR RITUEL BY SISLEY Revitalizing Fortifying Serum – 1300 780 800 ALFAPARF MILANO Blends of Many Rebalancing Tonic – 03 9336 2088 INSTYLE 57
BUILDING BL CKS Pastes, pomades and clay are the foundations of any great style.
O3 Graphite Styling Clay - 1300 789 913 EVO Cassius Styling Clay – 1300 437 436 JUUCE Barber Art Supreme Classic Shaypa – 07 3850 6200 AMERICAN CREW Matte Clay – 02 8875 9700 KMS Hairplay Hyrbid Claywax – 1300 135 722 TIGI COPYRIGHT Custom Create Texture Putty – 02 8376 7477 AVEDA MEN Pure-formance Pomade – 1800 292 069 MODERN PIRATE Matte Clay Paste – 1300 437 436 SCHWARZKOPF PROFESSIONAL Osis+ Mess Up Matte Paste – 02 9978 0666 SEB MAN The Dandy Pomade – 1300 885 002 DAVINES This Is A Strong Dry Wax – 07 3850 6200 O&M K-Gravel Texture Clay – firstname.lastname@example.org TRICHOVEDIC Mudd – 02 9489 7776 REF Styling Wax 534– 03 9553 2142 58 INSTYLE
SIMPLY IRRESISTIBLE The latest in men’s fragrance and skincare.
L’ARTISAN PARFUMEUR Couleur Vanille Eau De Parfum – 02 8002 4488 TOM FORD Brow Gelcomb and Ombré Leather Eau De Parfum – 02 9232 8399 ISSEY MIYAKE Fusion D’Issey Eau De Toilette – 02 9695 5678 DMK Embioment Cleanser – www.dmkskin.com.au AMERICAN CREW Americana Fragrance – 02 8875 9700 EVO Winners Face Balm – 1300 437 436 JO MALONE LONDON Cypress & Grape Vine Cologne Intense – 1800 661 062 COACH Blue Eau De Toilette – 02 9695 5678 QED SKINCARE Clarify Shake To Activate Exfoliator – +61 2 9388 9397 CARBON THEORY Vitamin E & Teatree Oil Moisturiser – www.carbontheory.com TONY & MUNRO Renew Nourishing BB Cream and Revive Hydrating Eye Gel –www.tonyandmunro.com INSTYLE 59
CLEAN SLATE Whether the request is a smooth shave or shaggy beard, these are the grooming essentials.
BARBER PRO Jack Spray Bottle Brown, Wooden Neck Brush and Shaving Mug Black – 1300 789 913 AVEDA MEN Pure-formance Dual Action Aftershave – 1800 292 069 F.A.T.S For After The Shave – 07 3208 1892 MODERN PIRATE Beard Treatment Serum – 1300 437 436 AMERICAN CREW Beard Serum, 2-in-1 Skin Moisturiser and Beard Serum, and Revitalizing Toner – 02 8875 9700 BABYLISSPRO RedFX Lithium Hair Clipper – 02 9666 3611 SEB MAN The Gent Moisturizing After-Shave Balm – 1300 885 002 60 INSTYLE
andisclippers.com.au AAB FASHION 2 Ardena Crt, Bentleigh East, VIC 3165 Australia
Phone: +61 3 9575 0600
Fax: +61 3 9575 0699
LUV AJ Multi Necklace. BELANCE Impala Navy Safari Jacket.
The modern man embodies a balance of strength, character and determination. From soulful to savage, we explore definitive individuality through what it takes to be a Stylemaker â€“ truly customised looks via American Crewâ€™s vision for 2020 and beyond.
Photography: Isaac Brown Hair: Suzi O'Brien (Gents and Rascals) and Shafeel Ali (The Chifley Barber) Make up: Cat Smith Styling: Monica Morales Creative Direction: Cameron Pine Models: Harry Kennedy and Jack Rumble
DALY MALE Modus Mesh Long Sleeve.
LUV AJ Punk Stud Larrat Necklace.
HOPE Wind Trousers. HOPE Note Shirt. DALY MALE Modus Mesh Singlet. SEBAGO Shoes. LUV AJ Punk coin mini necklace.
OCEAN & EARTH Mens Double Black Wetsuit.
Double Rainbouu Black West World Shirt A brand stonewash jeans Route 66 vintage belt Luv AJ Punk stud Larrat necklace
ROUTE 66 Chains Silk Shirt. HOPE Wind Trousers. BALYCK Aceline Necklace. BALYCK Clip Ons. DINOSAUR DESIGNS Pebble Ring.
SUZI O'BRIEN AND SHAFEEL ALI
SUZI O’BRIEN FROM GENTS AND RASCALS BARBERSHOP AND SHAFEEL ALI FROM THE CHIFLEY BARBER UNLEASH THEIR SKILL ON WHAT IT TAKES TO BE AN AMERICAN CREW STYLEMAKER
SHAFEEL: What are your proudest hair moments to date? Being the official barber to the golfers at the Australian Open, judging a barber competition with Leen and Bertus from Schorem Barber and cutting and styling Macklemore's hair for his Sydney tour.
SUZI: What are your favourite go-to American Crew products? My all-time favourite is the Boost Powder. I love the all-natural look it gives but with amazing hold, height and texture.
SHAFEEL: What was your favourite look on the shoot? I really liked my final look. It was a more traditional pompadour look with a modern twist keeping it more textured and feathered around the edges. I styled it using the American Crew Tech Boost Spray and Boost Powder as a base and completed the look with Matt Clay.
SUZI: Who do you look up to in terms of hairdressing or style? I’m a big fan of Lance Liufau or "Top Shelf Barber". His skin fades are always perfection and he does some crazy hair art. I also like Josh Lamonaca and Charlie Gray from Menspire for the creativity and precision of their cuts but I admire their work ethic most of all.
SUZI: What is one of your proudest hair moments to date? I was a finalist in the first all female barbering competition called “The Feibi Awards” in Australia last year. It was really great to be recognised for my work in the industry. Also my shop Gents and Rascals has been named among the best barbershops in Sydney in 2020 and that is something I’m extremely proud of.
SUZI: What hair did you like creating the most on the day? My favourite look on the day was the dramatic high, curly crop I created on Harrison. I scissors cut the back and sides with a soft taper on the neck. I then disconnected the top and encouraged the curls using American Crew Fibre Foam. To give some super height to the look, I teased the hair on top using American Crew Boost Powder.
SHAFEEL: What do your clients love most about American Crew? My clients love the huge range of products that caters for all hair types and styles as well as the fact that it’s a global brand which is easily available anywhere my clients travel. I’m really loving Boost Powder and Matt Clay at the moment; a lot of my clients are liking the texture and volume that it creates and how natural it looks.
FOUNDER AND OWNER OF SYDNEY’S THE MANSE CLINIC, DR NAOMI, BELIEVES THAT A HOLISTIC APPROACH IS ESSENTIAL WHEN IT COMES TO THE SOMEWHAT MYSTIFIED MEN’S AESTHETICS INDUSTRY. WITH MEN ACCOUNTING FOR APPROXIMATELY 15 PER CENT OF THE MANSE BUSINESS, WE TAKE A LOOK AT THE GROWING INTEREST IN MALE COSMETIC TREATMENTS.
he Manse has forged a cult name and serious following as Sydney’s superlative destination for the most comprehensive range of cosmetic treatments available on the market. With anti-wrinkle injections just the beginning, The Manse explores every avenue possible for holistic beauty from dermal fillers to laser skin treatments, face sliming, fat dissolving, hair loss treatments and even treatments of the genitalia area. In a new era of 2020 we are in the midst of breaking down the barriers between men and women when it comes to cosmetic treatments and there’s no secrets to looking great, there’s just The Manse. You mentioned men represents 15 per cent of your business. What are the main services men are having? Men love Botulinum toxin, they love fillers and they love lasers for all kinds of skin conditions and firming. Men are also booking for PRP for hairloss and also penis enlargements with filler. What are the top three treatments or procedures men usually ask about or are booking in for today? 1. They like their crows feet and forehead and frown wrinkles reduced with botulinum toxin. 2. Men like fillers for anti-aging and beautification. They love a strong jawline, so we use fillers for that and or fat dissolving injections. 3. They love to have regular skin maintenance treatments for their redness and brown spots and moles. When it comes to male injectables what elements or techniques need to be considered different to women’s? The majority of men want a really natural and masculine aesthetic. They, in general, don’t want to look like a cosmetic patient, they just want to look healthy and fit. We keep their eyebrows, lips, cheeks and jawline natural and fresh looking, and enhance them in a masculine way. What procedures would you recommend to men wanted to look fresh while maintaining natural masculinity? I always suggest a natural dose of antiwrinkle injections leaving a little bit of movement, and leaving the eyebrows in a masculine
position. We like to address their volume depletion and aging, still while keeping them looking lean and contoured. In general, no puffy face or lips for men please! In men facial structure and the jawline, is really important. They need a strong and defined chin and jawline, this really helps their age appearance while keeping them looking natural and masculine. What question do you get asked the most in terms of injectables and how would you describe your approach? In general, people really want to know how we achieve the results we achieve. The answer is that it is through a thorough approach to face design. The finest results come from the best assessments. We have a formal and methodical process looking at the face from many perspectives, from the bones outward to the uppermost layer of the skin, looking at the symmetry, the profile, the balance, and the individual features. One of The Manse values is “heaven is in the details”. Lastly, explain your unique environment and why you think your clients love coming back to the space? We have a luxe but welcoming environment. Our team live The Manse mission of helping our patients achieve their life goals and also bringing them peace. We care about the details, and we strive for excellence. We believe in a high level of open and honest communication at every stage of the patient journey, enabling informed decisions. We also want to have an enjoyable time at work and want our patients to have fun and enjoy their experience. I think it comes down to the great level of trust our patients have in us and us always living up to that responsibility. Also, we just keep making them more beautiful! For more information visit www.themanseclinic.com.au INSTYLE 69
Benjamin Kane HEAD BARBER AND EDUCATOR AT DEATHWISH BARBER CO. How would you describe yourself in three words? Creative, unique and unconventional. What is your ultimate holiday destination? Anywhere coastal. Pick your poison? Poison seems to find me. What is your forecast for the next trend in men’s hair? Much longer lengths with texture, possibly perms. When do you feel happiest? When it rains. How do you start your morning? Meditation, exercise, breakfast and a decent coffee. Something you wish you could tell your younger self? Listen to my parents. What TV shows are you obsessed with at the moment? Californication and The Office. What do you do on your days off? Spend time with family and friends, exercise or hit the skate park. What’s the bravest thing you’ve ever done? Realising that sometimes it’s ok not to be ok. If you could have one superpower, what would it be? Time travel. What is something you’re truly passionate about? Education and developing the skills of others. A career highlight and goal for the future? A highlight has been becoming a member of the Wahl education artistic team and also traveling Australia with DeLorenzo to deliver advanced training. A goal for the future is to travel the world educating.
FREELANCE BARBER, EDUCATOR & PERSONAL DEVELOPMENT GUIDE How would you describe yourself in three words? An abstract mind. What is your ultimate holiday destination? Every day is a holiday for me, but my number one getaway would be the Greek islands. Pick your poison? Tequila, all day! What is your forecast for the next trend in men’s hair? A modern version of the classic Mohawk. When do you feel happiest? When I’m immersed in something entirely new, or while I’m able to be of benefit to those around me. How do you start your morning? I start with a meditation to clear my mind, sometimes a workout (or lay in if it’s cold!). Something you wish you could tell your younger self? Trust yourself. The thoughts we often doubt are the same ones that will lead us to the life we desire. What do you do on your days off? Live! Currently working 10 hours a week offers me time to create, read, swim, learn, study, or just simply be. What’s the bravest thing you’ve ever done? Walked away from a guaranteed wage and education contract. If you could have one superpower, what would it be? Something intrigues me about being able to have invisibility. What is something you’re truly passionate about? Indigenous culture, listening to those who need someone to speak to, and exploring the fullest depths of life. A career highlight and goal for the future? A highlight has been travelling to Seattle, New Zealand and Melbourne to do hair with three of my biggest idols in the industry. I dream of travelling to Arnhem Land to experience raw culture and potentially offering hair services for anyone who would like it.
THE LONDON LOOK DAMIEN KABAY
Co-owner of Hemisphere Hair and State Fashion Director for Intercoiffure Western Australia
I love the look! It is timeless. If you go through the decades, you will find this somewhere in the archives of many fashion houses. A trench coat has been a staple in wardrobes for years. The shades are on-trend and masculine, and I forecast that matte colours will be popular this winter. It also reminds me of Old London with tight jeans and big black boots. It can be worn by many shapes and sizes and looks fantastic. I love the colour, but if I was going to tweak it, I would tone it to a more metallic shade. I would do this by using L’Oréal Professionnel new Cool Enforced and Glow ranges. I would lift his hair to level 8/9 using Platinum and the amazing Smart Bond to give me lift plus optimum condition. To tone, I would use Majirel Cool Enforced 8.1 with Majirel Glow .01. This will give the hair a metallic shine, which a lot of our male clients are after. The cut itself is very fitting to the whole look, but I would love to see a flat top on him with just a bit of texture in the front for a twist. The product I would use to style is L’Oréal Professionnel classic TechniArt Web, as it has a great hold on hair that has been lightened and will give a natural shine without being too glossy.
MAN ABOUT TOWN LUKE DAVIS
Artistic Director Oscar Oscar and Session Stylist There’s not much about this look that I don’t like. It screams esquire. The plaid trench. The burgundy corduroy pants with those shoes. Fire. It would look out of place in a beach climate, but in a city, it’s perfect. I’ve always said that fashion is about what an outfit says more than what it looks like. This outfit says sophisticated modern classic style. It tells you what this man is about - good modern masculine. Based on the Gold Coast, where it’s an endless summer, it’s refreshing to be reminded of how good colder climates can be when it comes to fashion. As for the hair, it has that 90s Leonardo DiCaprio 'The Basketball Diaries' feel. I like that the hair is just an element in the outfit. I think, as hairdressers, we tend to give hair more importance then it needs. The colour is perfect. I wouldn’t change it. Styling-wise, I think having the right hair for the cut is so important. If the hair has a bit of wave, a good glide works wonders. Product-wise, I can’t go past a good grooming cream, with medium hold. If he was in my chair, I would probably balance it and perfect it. Some tweaks could be made to the top layer, so you get those 90s strands falling on to the face without it looking like you got scissor happy.
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THE RETAIL GAME IT’S A COMMON QUERY – HOW TO ENSURE YOUR CLIENTS ARE LOVING YOUR PRODUCTS, BUYING WHAT’S ON OFFER AND RETURNING MORE OFTEN FOR BOTH YOUR SERVICES AND STOCK. THERE ARE PARTICULAR WAYS TO GET THE MOST OUT OF YOUR PRODUCT INVESTMENT, AND TRICKS OF THE TRADE TO TRULY HAVE YOUR RETAIL NUMBERS SOARING.
o master retail and the art of the sale, here are three tips and bylaws to always follow, courtesy of haircare, style and retail juggernaut Artègo Haircare.
UNDERSTAND THE CLIENT Remember to follow your clients' needs – not your personal taste – and use this as a form of connection. Asking clients what concerns them about their hair and tailoring recommendations to their answer is pivotal, creating personalised, necessary care and finding it within your stocked range. On Artègo Haircare’s suggestion, for example, if they were to complain about a need for hydration, you could immediately suggest the brand’s Rain Dance Hydra Shampoo and Conditioner along with the Hydra Booster Masque. Knowing which products to expertly suggest is an important factor, which brings us to…
KNOW YOUR PRODUCT AND WHAT IT DOES Education is critical to every facet of the hair industry, and product sales are included in that. Know your products and all of their intricacies so that you can pass this education on to the client, which also means letting your clients know what
products you’re using on them in salon and what products would complement and elevate these results best at home. For example, the brand’s Be Matt pomade for texture and hold, as worked with No Limits for root lift, as a daily styling option. Set out a style and care regimen for your clients, and continue to ask your brand account manager more about the products to stay consistently educated. Use your status and knowledge as an expert to advise and deliver products your clients truly need.
HAVE YOUR BEST PRODUCT VISIBLE 3 TIMES DURING A CLIENT SERVICE Fuse your all-important personal recommendations with the often underrated visibility factor. The more times a product is seen, the greater impression it gives to the client. As an example, the brand’s New Hair System Diamond Filler has become a salon hero product, so you could position it at the door, near the mirrors and on the counter, to put in their eye line as they enter, have their service and leave. Finding that go-to hero product and then emphasising it with great visibility, rather than spreading out different products and making the field too wide, can be a game changer.
In a year and time where retail is more prevalent than ever, stay educated, savvy and connected when it comes to your services and stock to master salon retail. For more about using product to grow your salon, contact 02 9099 1111, email email@example.com or subscribe at www.myartego.com.au INSTYLE 75
PRINCESS CROWN SCHWARZKOPF PROFESSIONAL CHALLENGED SALONS TO WORK ON THEIR CREATIVITY BY FACILITATING A NO BOUNDARIES HAIR MAKEOVER COMPETITION, AWARDING THE MOST CREATIVE PRINCESS VISION.
chwarzkopf Professional have tasked their salons to harness some magic by transforming a real life person into a princess character. The brand sent out inspiration princess dolls in an IGORA branded Colour Tin, with the mantra “with little things, big things grow”. To enter the challenge, colourists and stylists were encouraged to create their princess look and tag #SKPANZPRINCESSCHALLENGE and follow @schwarzkopfproanz. Picked by a panel of industry experts, including Schwarzkopf Professional staff and brand affiliates including INSTYLE editor Cameron Pine, the winning entry was awarded to Ashley Hatcher from Snip Into Hairdressing. We spoke to Ashley about what the win and experience meant to her. 76 INSTYLE
What does it mean to you to enter and win competitions? This competition meant a lot to me, and it came at the perfect time having just come out of lockdown. It pulled me out of the COVID rut and inspired me to do something engaging, positive and fun. Competitions are amazing for confidence and motivation - I truly believe they enhance our everyday work. Not only this, but they enable us to tell a story; freeing our imagination and creating something beautiful. This is the reason I became a hairdresser, to create amazing beautiful stories and to make people feel incredible. What do you love most about working with Schwarzkopf Professional? I love how broad the SKP range is, no matter what it is, you can create anything
whilst also maintaining the integrity of the hair. The colours are so beautiful and versatile, the styling range is incredible and I love that SKP are constantly updating their collections to keep up with what’s happening with hair. Tell us a little bit about your background and your salon? Snip Into opened on Sydney Road in Balgowlah back in 2007. There were just three of us back then. We have now grown to a team of ten and relocated to this beautiful space in Manly Vale that we now call home. We see our team as a family and are dedicated to providing a
Winning look: Ashley Hatcher
“Competitions are amazing for confidence and motivation - I truly believe they enhance our everyday work.” ASHLEY HATCHER
creative, fun and nurturing environment for our team to work in. We are committed to excellence so we provide ongoing education for all our team with some of Australia’s industry leaders. It is our mission to give our clients an exceptional hair experience in a warm and caring salon. We want every client to enjoy their time at Snip Into safe in the knowledge that they are being given the best hair advice and service around. We feel that every client at Snip Into is a walking ambassador for our brand and we strive to achieve the best results with their hair. We are passionate about our community so we enjoy taking part in and supporting local charities and their events. We are very proud of the space we have created and the team within it. INSTYLE 77
Hair: Demi Richards, Mazee Hair (Goldwell Color Zoom New Talent National Winner, Australia) and Priscilla Hume, Pump House Hair (Goldwell Color Zoom Global Creative Colorist National Winner Australia) mentored by Wayne Chappell Sfumato Hair, Photography: Isaac Browne, Makeup: Cat Smith, Styling: Emma Read, Creative Direction: Cameron Pine
DIY Beauty Keep your skin looking great between salon treatments with DMK’s Foamy Lift and Exoderma. The products promote blood oxygenation, lymphatic drainage, and aid with natural exfoliation for a refined complexion. The Exoderma Peel is formulated for safe at-home use but still provides similar results to the in-clinic DMK Enzyme treatment. Visit www.dmkskin.com.au
Have A Nice Day (H.A.N.D) After her perfume masterclasses were cancelled due to COVID-19, fragrance specialist Samantha Taylor was at a loss on what to do next until she struck gold. She created her new Have A Nice Day (H.A.N.D) Sanitising Scents, which are reusable, sustainable and a luxe way to fight off germs. The travel-friendly Sanitising Scents feature notes of West Australian sandalwood, Bulgarian rose and mimosa to create a dreamy olfactory experience when sanitising hands, something that has become and will remain, daily practice in our lives. Visit www.haveanicedaygoods.co
Calling all boys to the yard
Clarins is launching its new Milk Shake collection made from Peach tree milk. The two new products – Milky Boost and Lip Milky Mousse – both contain the ingredient which softens and nourishes the skin. Milky Boost is a skin-perfecting milk made with micro-pearls which change shade upon contact with the skin. Lip Milky Mousse has a whipped-cream like texture and leaves the lips looking ultra-juicy (like a peach) with its soft tint. Visit www.clarins.com.au
It takes two LAMAV duos are the perfect partners for all skincare needs. The limited-edition serum and cream duos are designed to target specific skincare concerns by hydrating, brightening or smoothing the skin. The highly-concentrated formulas contain ingredients such as vitamin C, natural hyaluronic acid, green tea cranberry, Kakadu plum and rose distillate. For best results, use each duo in conjunction with each other. Visit www.lamav.com
Thanks, they’re faux! It is a good day for minks and animals everywhere as Mecca bans the sale of fur eyelashes. The beauty giant agreed to banish the sale of minkfur eyelashes after a hearing from People for the Ethical Treatment of Animals (PETA) and its supporters on the treatment of minks who are caged, killed and skinned for their fur. This announcement came days after Sephora also declared it would no longer be stocking the animal product.
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For further information or an in salon training-demonstration-consultation, please call 02 9719 1418 or visit our website www.eki.com.au Mobile: 0404 831 488 | Email: firstname.lastname@example.org or email@example.com Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047, Australia Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047, Australia
REVLON ColorStay Glaze Stick in Luster 1800 025 488
NARS Blush in Coeur Battant 1800 007 844
Collection Name: Luminescent Hair: Katy Reeve Make-Up Artist: Cheriene Waddell Photography: Jenni Hare Styling: Emma Cotterill
Complement the heavy 90s streaks with bold lips, eyes and cheeks! Go on, we know you’re living for it.
URBAN DECAY Naked Ultraviolet Palette 1800 007 844
SISLEY Le Phyto Rouge in Orange Acapulco 1300 780 800
MORPHE 35C Everyday Chic Artistry Palette - 1800 955 927 EYLURE LONDON Dramatic No. 140 Lashes 02 9370 8000
BOBBI BROWN Luxe Lip Color in New York Sunset 1800 304 283
THE QUICK FLICK Eyeliner Stamp Grand www.thequickflick.com.au 80 INSTYLE
DR ROEBUCK’S No Worries Hydrating Face Moisturizer www.drroebucks.com
QED SKINCARE UltraSensitive Treatment Cleansing Oil 02 9388 9397
SISLEY Ecological Compound 1300 780 800
Soothe irritated skin with these sensitive skincare essentials
PAULA’S CHOICE SKINCARE Calm 1% BHA Lotion Exfoliant 1800 608 574
CERAVE Moisturising Lotion 1300 101 411
BIOLOGI Bc Refresh Cleanser firstname.lastname@example.org NEOSTRATA Restore Bionic Face Serum 1800 029 979 INSTYLE 81
THE LATEST IN BEAUTY SUPPLEMENTS FOR HEALTHY HAIR, GLOWING SKIN AND A HAPPY TUMMY.
TOKA LAB SUPERFOOD COLLAGEN ELIXIR
MUKTI BIOACTIVE COLLAGEN BOOST
You will only find four ingredients in TOKA lab Superfood Collagen Elixir: marine collagen, probiotics, biotin and a superfood. That’s it. Fed up with a lack of transparency in the industry and ineffective products, TOKA lab started in 2019 backed by research and clinical trials. Superfood Collagen Elixir comes in either a turmeric or matcha base and has no artificial sweeteners or sugars. The individual sachets are great for people who are on the run and want to add skinglowing, hair-growing and tummy-loving goodness to their morning chai latte. www.tokalab.com
Take anti-aging to the next level with Mukti Bioactive Collagen Boost. It is formulated with Marine Collagen to help combat the signs of aging. Naturally occurring collagen in the body begins to deplete by 1.5 per cent after age 25, and by 40, there is a total loss of 30 per cent. Mukti’s Bioactive Collagen Boost can help restore these levels and even stimulate production. It can also improve skin elasticity and create a radiant glow that appears lit from within. www.muktiorganics.com
from digestive issues such as bloating, indigestion and gassiness to skin problems such as acne, eczema and rosacea. www.purau.com.au
THE BEAUTY CHEF GLOW
APOTECARI BIOACTIVE HAIR CARE
The Beauty Chef is the OG when it comes to beauty supplements. Founder Carla Oates created GLOW in her kitchen back in 2009, and over ten years later, she has supercharged the formula for even better results. GLOW Inner Beauty Essential Supercharged is the daily beauty powder for glowing skin and a happy gut. The new supercharged formula delivers double the amount of provitamin A and vitamin C in comparison to the original. It also has almost triple the amount of zinc, which is essential for healthy hair and nails. A broad spectrum of probiotics and prebiotics also support beneficial bacteria in the gut. It’s beauty from the inside out. www.beautychef.com
For gents experiencing dry scalp, hair loss, thinning or locks that just won’t behave, this one is for you. Apotecari offers a range of nutritional supplements to restore balance and support hair wellness. It consists of three supplements that can be taken independently or in unison, allowing users to personalise their approach to hair wellness. Crowning Glory helps to balance sebum and relieve itching and dryness while Hair Food strengthens follicles using plant-base protein and vegan collagen powder. Mane Event is a pharmaceutical drug alternative for treating male hair loss by instead offering a daily dose of nutrition for intensive hair growth. www.apotecari.com.au
PURAU HAPPY GUT PuraU Happy Gut is a twenty-day gut cleanse system that rebalances the gut with shelf-stable probiotics. The Gut Cleanse Kit contains three types of capsules; Repair, Restore and Replenish. Naturopathic and herbal experts formulated these supplements, which are backed by evidence-based research. PuraU believes balance begins in the belly, and this kit can help relieve a myriad of health concerns
NEW LOOK COLOURART FROM NATURAL LOOK AUSTRALIA OFFERS A FRESH AESTHETIC, INNOVATIVE FORMULATIONS AND A COMMITMENT TO THE BRAND’S EVERPRESENT AND STRONG LOCAL VALUES.
elcome the new look ColourArt from Natural Look Australia, which presents new packaging and a premium blend of five luxury, vitamin-rich and antioxidant Australian Native Ingredients. The new look is comprised of a clean, sleek aesthetic with refreshing simplicity, in a vibrant, monochrome style centred around the classic magenta tone with straight lines and modern shapes. This is packaging you’ll want on your shelves and your clients will want in their hands. The renowned formula of ColourArt remains the same, with the added benefit of Australian Blend Five Natives, consisting of Quandong, Kakadu Plum, Desert Lime, Lilly Pilly and Wattleseed. This exclusive collection contains a high quantity of Vitamin C and Natural Antioxidants, which guard against colour fade, extending
the longevity of colour and prioritising hair health, texture and condition. The formula is high performance, biodegradable and the go-to product for colour treated, highlighted and natural hair. More broadly, Natural Look Australia and ColourArt are Australian made and owned, vegan friendly, cruelty free and free from SLS, paraben and petrochemicals. Support Aussie innovation and treat your clients to qualityfocused, natural and revolutionary local technology, now in sleek and modern packaging to tie it all together. For more information visit www.naturallook.com.au
TIGI COPYRIGHT COLOUR TRUE
PARLUX HAIR DRYER AND DIFFUSER
Achieve healthy-looking blondes with TIGI Copyright’s maximum lift lightener. Colour True Light White features an improved lift power of up to eight levels and a CutiPlex Complex that delivers protection and resilience to the hair fibre. It can be used on all hair textures and levels, but it is most suited to a level six and darker, thicker more resistant hair. Call 02 9666 3611
Parlux Alyon Air Ionizer Tech Hair Dryer in Midnight Blue and MagicSense Diffuser is the duo designed to give your clients the ultimate bouncy curls look. The hairdryer is durable, lightweight, ergonomic and perfect for long days on the salon floor. It features a new K-Advance Plus motor with 2,250 watts of power and negative ion technology to lock down the hair cuticle. The MagicSense Diffuser attachment helps to dry curls quickly and without the frizz. Visit www.datelinecity.com or call 02 9666 3611
BABYLISSPRO FOIL SHAVER Introducing the BaBylissPRO GoldFX FoilFX02 Metal Double Foil Shaver; a heavy-duty, dual foil shaver designed for exceptional precision. The shaver makes fading and blending extraordinarily easy. With the ultra-fine and hypoallergenic nickeltitanium foils, close-cut performance is boosted by high power. This cord/cordless shaver delivers sustained performance with a 3-hour charge for 180 minutes of cordless use. This ultimate finishing tool is also good looking with its all-metal gold housing and glossy finish. Visit www.datelinecity.com or call 02 9666 3611
SHOWPONY SKIN WEFT Create a full sleek bob with Showpony’s 14” Skin Weft Tape Extensions. Unlike ordinary tape extensions, each strand of hair is machine sewn into the weft to create the illusion that the hair is coming from the scalp. The 14-inch wefts are best suited for short and mid-length styles to fill in gaps where the hair won’t grow or add volume to thinning sides. They are also suitable for finer hair types and are available in 14 colour tones with three ombre shades. Call 1800 233 386
The latest tools, terms and technology SO SERENE So Serene is the latest collection of foils from FoilMe. The collection creates a sense of calm and tranquillity through its aquamarine colouring and white leaf design, personally created by the brand's co-founder and creative director Emily Ciardiello. It also incorporates Foil Me's signature embossing. The foils are available in a range of sizes including Original (12.5cm x 27cm), Wide (15cm x 27cm) and Extra Wide (20cm x 40cm). Visit www.foilme.com.au
JOICO LUMISHINE YOUTHLOCK The LumiShine YouthLock series delivers 100 per cent grey coverage in thirteen radiant shades. It is Joico’s first collageninfused permanent crème colour. Similar to its anti-aging effects on the skin, collagen helps to revitalise strands and lock in the look and feel of youngerlooking hair. Call 1300 764 437
JOIKEN TAYLOR STYLING CHAIR
EVO FABULOSO PLATINUM BLONDE TONING SHAMPOO
Say hello to the latest luxe launch from Joiken, the Taylor Styling Chair in Tan Upholstery. This styling chair strikes a balance between style and comfort. It features tan upholstery with cross-stitch detailing and an adjustable height. It comes with several base options too, making it a great and stylish addition to your salon. Call 02 8781 0123 or visit www.joiken.com.au
Give your clients the icy blonde they all love and want with Evo Fabuloso Platinum Blonde Toning Shampoo. The shampoo is now available in a salon professional backbar 1L size. It gently cleanses while neutralising unwanted yellow tones in colourtreated blonde hair. Nourishing ingredients also help to soften and strengthen the hair to improve manageability. Call 1300 437 436 or visit www.haircareaust.com
CLOUD 9 WHITE LABEL
Cloud Nine White Label gives stylists access to all the incredible Cloud Nine tools at an exclusive salon price. The multiaward-winning Original Iron and Wide Iron offer innovative temperature control with seven settings from 100 to 200 degrees. The ceramic cushioned plates ensure the hair glides smoothly with every pass and are infused with minerals to lock in moisture for kinder styling. Call 1300 437 436 or visit www.haircareaust.com
Introducing ghd’s first 3D volume smart hot brush, rise. ghd’s unique ultra-zone SMART technology spans the 32mm barrel and intelligently predicts the hair’s needs as you style. It delivers a consistent temperature of 185°C across the entire barrel, which is monitored 250 times per second and proactively adapts the power based on the speed of styling for optimal results. Smooth-touch nylon bristles ensure the closest contact to lift hair from the root and glide smoothly through the lengths for tangle-free style. Visit www.ghdhair.com.au
GLIDE POP-UP FOIL BLUE Glide’s CREATE PLAY INSPIRE series now has a new blue devil on the block. The blue foil sheets are lighter and crafted with extra flex and grip. They also feature a lip, making them a great addition to any salon space. The innovative box of 666 sheets allows you to lift the base as the foil is removed so you always have a new sheet at hand. The fun hashtag design and eye-catching colour make this foil fun to play with and inspire you to create! Visit www.glidehairtools.com.au
Hair Rituel by Sisley Analyser is the latest technology to diagnose, treat and enhance hair vitality. The device can view the scalp (x110) and the hair fibre (x900) to uncover the health of the hair. A unique optical sensor builds a hair diagnosis based on a powerful algorithm identifying the specific characteristics of each hair issue. Call 1300 780 800
FIRE AWAY ZING’S ADRIENNE VARGA LOOKS AT NINE SURE-FIRE TIPS FOR CREATING A HIGHLY PROFITABLE SALON BUSINESS.
hy are some salons profit-turning gold mines while others just plug along at a mediocre pace? As a salon owner, it’s easy to blame your profit levels on circumstances out of your control: the current economy, your not-so-enthusiastic team, the swanky new salon that’s opened up in the same suburb. The truth is, the success of your salon is in your hands. You have the power to step up and transform your business bottom line from mediocre to money-making. It’s easier than you think.
LET ME SHOW YOU IN NINE WAYS;
1. Know that you are the problem and you are the solution Who will bring together all the moving parts of your salon profit makeover? The answer is simple. Yes, the answer is you, the salon owner. At Zing, we believe your success always comes back to three components: Time, Team and Money. Invest your Time to train your Team and the Money will show up! Sounds simple enough, doesn’t it? But most salon owners are missing the Time to Train part because they’re busy being busy instead of realising that it’s holding them back from being profitable, causing them to burn out and feel stressed. Every one of your team members depends on the information they receive from you. It all comes back to your leadership, your way of communication, consistency and also the time you spend with your team to deliver the information you want them to follow. You need to make a commitment to focus on leading your team.
2. Understand your client journey What kind of client journey are you offering? Think about it for a moment. Grab a pen and paper and write down some key words. What’s the first thing a client experiences when they open your salon door?
Do you have a system for how to greet a client, what steps to take before and after they’re seated? Do they linger in the waiting area or are they taken to a station or treatment room? When are you offering a beverage? What kind of beverages? How do you proceed to and through consultation? How do you plan next visit? How do you see your client out? Your client’s experience depends on the ability of your team members, their skills in consultation, the customer service they provide and their capacity to give every client a wonderful experience and the outcome they came for. Getting it right translates into client loyalty and fantastic retention rates. You need to understand the journey in your salon so you can step up and make sure it’s an exceptional experience every time.
3. Plan with your whole team Together with your team, create scripts, systems and maps that embody the client journey you imagine. Involve everyone so they feel connected and valued as part of the solution. Work on your client journey weekly – until it’s done.
4. Perfect the consultation Train your team to solve your clients’ challenges and your business will turn into a profitable gold mine. Teach them how to ask the right questions to find out what each client really needs. Anyone can give a client what they ask for. The secret is finding out what they really need, understanding what problems they’d love solved and making suggestions based on the professional consultation. Talk about possibilities and options, not just how you can achieve the same outcome they’ve had before. Recommend products and services, and chat through maintenance and rebooking. Do it every time, with every client – no exceptions.
5. Role play until it’s right Practise until it’s second nature. I tested role playing and practising with my own team and it took us 8-10 weeks to get it right. It’s awkward in the beginning but trust me, after the second session when everyone feels supported, it becomes fun. And, in the end, everyone wins. Knowledge is power. Practise weekly – until it’s right.
6. Pump up your team’s product knowledge Make it fun. Learn three products a week. All of you, together. Then find one key ingredient you’re excited about, learn everything you can and share it with your client Make it part of your salon’s weekly team training – forever.
“The truth is, the success of your salon is in your hands. You have the power to step up and transform your business bottom line from mediocre to money-making.” Help each team member set their goals and monitor progress towards achieving them. Identify any problems that need solving. These are two-way forums. Again, these are a weekly, non-negotiable fixture.
9. Strive for consistency
8. Schedule one-on-one meetings
Consistency is your number one ally in salon training and meetings. Schedule them regularly, stick to a format, plan what you want to cover and keep doing it over and over. That’s how you get results. It’s true: practice makes masters, not just of your team but also of you. The more you practice and stick to your ‘playbook’ the more successful you’ll be in leading your team. With consistent training and leadership, your team has the resources to deliver exceptional client journeys, every time. That’s where the money magic happens if you’re willing to do what it takes. You can and will create that highly profitable salon business you’ve dreamed about.
These are a must! For best results, have them outside your salon, maybe in a nearby café.
For more salon wisdom email ZING Coach Adrienne Varga adri@ zingcoach.com.au or visit www.thezingproject.com.au
7. Tick off weekly team meetings Share your vision with your team, get them involved and invite them to make suggestions. Delegate tasks to each team member based on their personality and strength. Set goals together to help business growth. Importantly, don’t forget to celebrate together: the big achievement and the small wins. Tick these meetings off weekly – every week.
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3 GOLDEN TRUTHS FROM A GOOGLE GURU HAVE YOU EVER WANTED TO KNOW MORE ABOUT GOOGLE, BUT FEEL LIKE IT’S SHROUDED IN A CONSTANT CLOUD OF MYSTERY? RECENTLY, SHORTCUTS AND GOOGLE SURVEYED THE INDUSTRY ABOUT THEIR EXPERIENCE WITH GOOGLE AND THE INSIGHTS FROM THE REAL PEOPLE WE SPOKE TO ARE SO, SO INTERESTING, WRITES NAOMI CRIBB.
hile Google can feel like a beast at times, if you have the proper knowledge you can achieve some MAMMOTH business wins. I want to help pull back the curtain on some of Google’s key functionality, so you can start to see the endless possibilities it can offer your salon.
GOOGLE MY BUSINESS IS YOUR VIRTUAL SHOPFRONT Google My Business is the business profile that pops up on the right-hand side of a relevant Google. It’s what we like to call your virtual shopfront. And this shopfront is how clients can find you on Google Maps and through a search. You can add posts to your Google My Business listing, your hours, Online Booking link, images and so much more! It’s often the first thing a new client will see when they make a Google Search, so you need to make sure it’s completely filled out and optimised for the best results.
ADS ARE YOUR BEST FRIEND! Google Ads are a great tool to drive traffic to your shop’s website and bring in conversions, AKA appointments! Google advertising is more targeted and economical than traditional advertising since you only pay for clients who click on your ad after finding you in their Google search results. By being ultrastrategic in your approach you’ll gain a higher-quality return on your marketing budget investment. Everyone’s experience with Google Ad campaigns will be unique based on a range of factors – like the website you’re driving traffic to. That’s where a consultant, like myself, becomes so valuable since we have the knowhow to advise
you on the best steps for your personal situation. There are also so many different types of Google Ads but the must-have is local search ads. These ads target potential customers who are geographically close to your location when they’re searching. Imagine being first on the list when a client searches “salon near me”! Trusting in the process has seen some phenomenal results for our clients, who even during an economic downturn, still had their ad campaigns bringing in business for them.
ORGANIC SEARCH IS TRIED-AND-TRUE Google’s gotten pretty smart and wants to make the user experience as easy and seamless as possible. So, Google will always provide the most relevant information based on where your client is located and what geographical setting you have associated with your ads. For instance, if you’re a mobile business, you’d only want people to find you in the locations you service rather than a search in an international location, where you wouldn’t be available to provide your service. Google’s organic search thrives on keywords! Having a well-researched and flexible keyword strategy will help you rank above your competitors since Google will index your website as the most relevant result. And that’s where you want to be!
Trained by Google herself, Naomi has been with the Shortcuts team as our resident Google Expert since the end of 2018. Her main mojo? Helping salons across the country attract new clients online. Naomi comes from an extensive background in industry education, working for industry renowned brands like Ultraceuticals, Ella Bache, and The Australasian College of Health and Wellness.
ALL ABOARD TO TEAM SUCCESS SETTING GOALS IS THE EASY PART. TURNING THEM INTO REALITY IS WHERE YOU NEED CONSISTENCY, PATIENCE AND PERSEVERANCE, WRITES ALYSSA MCCARLEY.
our biggest resource for facing this challenge is your team. As a leader, you need your team to understand what success looks like. They also need to understand the role they play in reaching that success. To help you get started, we’ve created a list of ways to bring your team on that journey and help you achieve your goals.
SHARE YOUR GOALS Bring them on board your journey to success by outlining your business goals clearly. Being part of a team fuels peoples intrinsic motivation, making them confident and keen to take on tasks you require them to complete as you work towards achieving your goals.
ENCOURAGE CREATIVITY Support creative problem-solving by encouraging out of the box ideas. You don’t have to follow through with new ideas, but create an environment that is open to the sharing of ideas, and sees problems not as reasons to complain, but as opportunities for improvement. You never know - an idea from a team member may get you closer to your goals.
When you can see your team is making improvements, prevent them from getting bored by challenging them with new tasks. For example, if one of your employees is very confident with task management, give them a new responsibility or the opportunity to be second in command. Helping your team to upskill will benefit them, but also benefit your business. Some businesses worry that good, skilled staff will eventually leave them and take those skills elsewhere. However, staff are less likely to leave if you’re providing opportunities for growth. A stronger, more motivated team is a great resource when it comes to reaching your business goals. So be the best leader you can be and use these tips to take your team on your journey to what success looks like.
Motivate your team in a way that encourages them to be responsible for themselves. If you make them feel valued as a group and at an individual level, they’re likely to have more confidence and take more pride in their work. Be sure to pay attention to what their strengths are and point them out when you notice them.
Alyssa McArley is the Marketing Manager at Kitomba Salon & Spa Software. To learn more about how Kitomba can help take care of the day to day management of your business and give you time to focus on being a leader, visit www.kitomba.com or call 1800 161 101.
CREATE A CULTURE Management consultant Peter Drucker said, “Culture eats strategy for breakfast”. This quote is popular because if a company’s culture is similar to the company’s values, then strategy becomes second nature to a team. Creating culture is more than putting quotes on a wall - it’s emphasising employee wellness, fostering social connections, accepting each other’s differences and focusing on positivity.
YOU ARE THE MOST IMPORTANT PERSON IT’S UNDENIABLE: AS THE OWNER OF YOUR SALON, YOU ARE THE MOST IMPORTANT PERSON IN THE BUSINESS, WRITES LARISSA MACLEMAN.
n a successful empire, everyone rallies around to protect the queen or king. Why? Because they are the most important person, and so are you when it comes to your business- so you need to start acting like it. No, I’m not saying you need to walk around with your nose in the air like you’re better than everyone! You just need to realise that you’re different to the others in your business... it’s a fact. And because you are the queen or king of your business, you need to start giving yourself the full protection that a monarch would get. This is your business, and you make all the big decisions... so if your life isn’t in check, then everything else will start to crumble! I want to share with you my top tips when it comes to protecting yourself as a salon owner, and tell you why this is so important!
“PROTECTING MYSELF FROM WHAT?” You might be asking, "what exactly am I protecting myself from?" In your business, you have a different role from everyone else, and this makes you different. If you want to hold your title, gain success as the CEO , then you need to make sure you’re fully protected from distraction, disruption and those who want different things than you. Here’s what I would recommend...
FILL YOUR CUP FIRST To make sure you’re fully protected, you need to fill your own cup first. This is an analogy, of course, for prioritising yourself. When you’re trying to grow your business, it becomes increasingly hard to make space for yourself. I’ve seen so many business owners sacrifice their own sleep, lunch breaks and days off, just so that they can do that extra bit of work they think needs doing. Prioritising yourself means you can not only be the best person you can be for yourself, but you can also be the best person for your family and ‘boss’ for your team. When you prioritise yourself, you can show up for other people. Because, I’m sorry to break it to you, if you’re tired, hungry, overwhelmed and/or stressed all the time... there’s no way you’re
going to be able to successfully look after your team, your family or your business!
NO DISTRACTIONS! There’s more power in what you say no to, than what you say yes to... A big part of protecting yourself is protecting yourself from distractions! As a creative entrepreneur, it’s so tempting to take on new and exciting opportunities when they come your way, whatever they may be. However, in reality, you need to be saying no to more things than you’re saying yes to. Too many shiny objects will distract you from where you are going and take you on all sorts of crazy rides to all sorts of places… but not the one that you really want, and need to get to.
YOU NEED A ‘SOMEONE’ As much as I cherish independence, I truly believe that this journey can’t be done alone. You need a ‘someone’ who balances you out, or someone who motivates you, maybe someone who pushes you hard, or someone who simply supports you no matter what. No matter who that person is... you need that ‘someone’ tucked by your side who can help you along the way and bring you back down to earth when you need it. Most importantly, don’t forget to be kind to yourself. Being a business owner and wearing multiple hats is hard, let alone juggling that with a family or an attempt at a social life. Give yourself credit where credit is due, find the mini-wins and make sure that you’re looking after #1. Get rid of the guilt that can often surround caring for and prioritising yourself. It’s not selfish or conceited, it’s essential.
Larissa Macleman is CEO & Founder of the Salon Owners Collective. Find her at the following channels: Podcast- The Salon Owners Collective Podcast Website- www.salonownerscollective.com Facebook- Salon Owners Collective Instagram- @salonownerscollective
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INSTYLE is Australia’s leading hairdressing industry magazine and is an authoritative source for news, reviews, interviews and inspiration f...
Published on Aug 24, 2020
INSTYLE is Australia’s leading hairdressing industry magazine and is an authoritative source for news, reviews, interviews and inspiration f...