Customers want it simple.
Lamb Weston House Cuts® Simple Recipe Fries deliver great house-made taste with just three ingredients.
• Nearly 100% of consumers are actively trying to be healthier,1 choosing foods with fewer, easy-to-pronounce ingredients • Two-thirds say food is healthier when made without additives2 – “no additives or preservatives” was the most-launched food claim in Australia in 2016 3 • 70% of consumers want to know where their food comes from4 Your guests want three things from their food: they want to know what’s in it, they want fewer artificial ingredients, and they want it to be delicious.
Three simple ingredients
House-made appearance
Potatoes, oil and sea salt. That’s all
Our fries have a natural shape and colour
With mypotatofarmer.com, operators
we need to make great fries. And we
to deliver an authentic hand-cut look.
can hear from the farmers behind their
don’t just use any oil. Our House Cuts®
We select potatoes with the best natural
fries, and share the story with guests
Simple Recipe Fries are par-fried in
characteristics for an appetizing appearance
through customizable merchandising.
expeller-pressed canola oil with a
without additives or preservatives. Plus,
neutral flavour that lets true potato
our fries offer more consistent length and
taste come through. That’s a fry your
a higher yield – up to 36% more servings*
customers can feel good about.
vs. fresh-cut back-of-house fries.
Share your fry story
At Lamb Weston, we see possibilities in potatoes. Founded in 1950 as a small family business, we’re now one of the world’s leading suppliers of frozen potato products, and we’ve earned our reputation as an industry pioneer. We’re committed to safety and quality, being good stewards of the land, and enriching our communities. Request a sample of Lamb Weston House Cuts® Simple Recipe Fries today – visit LambWeston.com/SimpleRecipeAU. The Futures Company, Australia Country Summary, 2015 Healthfocus International Survey, Australia, Japan, S. Korea, 2014 3 Mintel GNPD/Mintel Food and Drink, 2016, Australia Claims Analysis 4 Technomic GPP Consumer Restaurant Behavior, Australia, 2016 *Based on Lamb Weston internal data as of June 2017; actual yield may vary based on various factors including variances in processing, fluctuations in market prices, and exact ingredients used in product preparation 1 2
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