WHAT’S
in store?
Three industry insiders share their tips & tricks to get your store ready for spring.
W
Tara Solberg, owner & founder Few and Far
ith the changing
Re-merchandising windows • A customer’s journey begins before they even
of season, a new
enter the store, which is why having up-to-
warmth to the air and the
date and eye-catching window displays is so
fragrance of fresh blooms
important. This can be the difference between
wafting in the breeze, there’s no better excuse
having someone walk through the door, or
to freshen up your store in order to capitalise
walk by.
on the positivity spring brings to our feelings of wellbeing and happiness. I’ve put together a checklist of all of the areas
• The goal is to have a visual impact that make your consumers say ‘wow’. • The most important thing here is to know
to be considered when it comes to making over
your audience—this will help you
your store.
build an effective display.
28 giftguideonline.com.au