THE SECRET OF MY (AND THEIR)
SUCCESS Award-winning strategic marketer, Suzanne Murphy, shares four practices that successful homewares brands have in common and the takeaways you can apply to your business.
I
n the world of homewares, where everyday items meet artistry, there exists a select group of brands that have transcended the ordinary. I’ve worked intimately with these brands and enjoyed managing their growth over the
years. These brands, some of them household names and even cherished celebrities, have not just captured market share; they have captured hearts. There are a few things that sets them apart that other brands can learn from.
1
A unique point of difference— fashion trend or innovation?
Every great homewares brand possesses a unique point of difference that goes beyond aesthetics. It’s about crafting an identity, a lifestyle and a promise. Take for instance a brand known for its vintage-inspired, handcrafted kitchenware. They offer more than just spatulas and potato peelers; they offer impeccable 56 giftguideonline.com.au