Giftguide November 2023 by The Intermedia Group

NOVEMBER 2023

FOR HOME & LIFESTYLE RETAILERS. EST.1975

trend alert Colours for 2024

In focus Travel, pets, backyard bliss & kids corner

the secret of my success Growing your business to eight or nine figures

Summer vibes How to bring the outdoors into your store

Giftguide is published by

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IN THIS ISSUE 04 colour trends for 2024 14 retail Koskela’s circular journey

MANAGING DIRECTOR: James Wells

20 pet accessories trendy and innovative products

EDITOR: Marion Gerritsen

28 kids corner all that’s new for kids this summer

NATIONAL ADVERTISING MANAGERS: Katherine Ross Charlotte Marshall

40 travel accessories the latest products for your store shelves

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48 backyard bliss new items for the outdoors 56 marketing tips for business success 60 online marketplaces are most popular 64 technology from cart to conversion 66 visual merchandising to get your store ready for summer 70 summer sizzlers to take your store from spring into summer

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Contents

NOVEMBER 2023 3

Colour MY HOME

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colour trends

This year’s colour trends reflect an inner desire for positivity and spaces that nurture within our homes.

Dulux Colour Forecast 2024 - Muse palette. Styling: Bree Leech. Photographer: Lisa Cohen

NOVEMBER 2023 5

colour trends

Dulux Colour Forecast 2024 - Muse palette. Styling: Bree Leech. Photographer: Lisa Cohen

hilst international travel is high

“There is a really important

on the agenda for many, the financial

element to this year’s forecast in

pressure from the rising cost of living has

the way it invites colour and texture

spurred a wave of entertaining at home,

into the home,” says colour and

with Australians embracing this comfort and convenience.

communications manager, Andrea

Next year’s palettes step deeper into the mid-tone colours, to

Lucena-Orr.

evoke sentiments of warmth, nostalgia and self-expression. The

“We can see yellow and rich gold

colours are richer and there are less pastel and bright shades

becoming more prominent in this

than 2023, with a shift towards more sophisticated nostalgic

year’s palettes. Furthermore, the

references. Australians are becoming more confident with

zesty green and clay brown shades

colour and as we continue to move away from cooler whites,

that we saw coming through in the

we are seeing these mid-tones as increasingly popular options

2023 colour forecast are transitioning

for consumers and designers alike.

to a warmer space, featuring yellow

Predominant hues in the 2024 Dulux colour forecast include

and subtle red undertones.

warm colours with a yellow influence, pink undertones that

“We are seeing some lightness

appear in clay hues and reddy browns, olive green and accents

in colour, however, the majority of

of pale blue and zesty yellow.

shades are mid-tone with darker

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colour trends

shades predominantly used

forecast palettes have become more sophisticated, whilst tonal

for small accents. The warmth

palettes are still popular and particularly comforting,” she adds.

we’re seeing across each of the

“This year we see a shift towards the use of multi-hue schemes, but

2024 colour forecast palettes is

crafted to reflect a balanced interior. The colours are richer and there

the answer for consumers who

are less pastel and bright hues, compared to what we saw last year

are looking to add positivity by

with a shift towards more sophisticated nostalgic references.”

adding colour in their homes.” Alongside warmer palettes,

Solstice

colour forecaster and stylist Bree

This palette of rich browns, clay and warm neutrals with a sun loving

Leech, advises tactility will be

yellow as an accent, is designed to evoke a comforting, familiar and

another important focus for the

inviting feeling.

year ahead.

“This is a warm and welcoming palette of nurturing hues to make

“Overall, the 2024 colour

you feel safe and at home,” Lucena-Orr explains.

Dulux Colour Forecast 2024 Journey palette. Styling: Bree Leech. Photographer: Lisa Cohen

Dulux Colour Forecast 2024 - Journey palette. Styling: Bree Leech. Photographer: Lisa Cohen

Dulux Colour Forecast 2024 - Muse palette. Styling: Bree Leech. Photographer: Lisa Cohen

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colour trends

“Sunsoaked neutrals are influenced by a soft orange glow and paired with softer shades of pastel blues and citrus yellow. This trend embodies a harmonious blend of cosy and calm styling elements, with captivating material highlights like natural stone, ceramic and highly textured fabrics.” Design details are tactile, with furniture and sculptural style decor featuring raw and

Dulux Colour Forecast 2024 - Solstice palette. Styling: Bree Leech. Photographer: Lisa Cohen

unfinished materials including

pared back Scandinavian design style but adds a Mediterranean

concrete, terrazzo, terracotta,

and desert influence.

clay and lava stone. Details

“From the Australian outback to the African savannah, the palette

inspired by Grecian motifs result

brings together warm colours with cooler accents and tactile details

in vessels resembling urns and

such as braiding and primitive sculptural forms.”

braided features in textiles. Hard surfaces are softened

Journey

using highly textural fabrics with

This palette takes inspiration from our travels and cultural

imperfect slub effects and tactile

differences, highlighting rich mid-tone hues with yellow green at the

suede and velvet. The addition

heart with rich decadent reds for contrast.

of high pile carpets or rugs that

“At its core, Journey celebrates the art of storytelling, where

feature tassels and fringing invite

mythical iconography and cherished folk aesthetics find their

you into spaces to wind down

rightful place, adding layers of depth and colour to your space,”

and relax.

Lucena‑Orr explains.

According to Leech, Solstice

“Olive greens and mustard yellow shades are prominent hues

starts with inspiration from the

within the Journey palette, with dusty blues and rich burgundy

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acting as accents within a mix of faded and soft textured furnishings and

generations create

handmade pieces including painted wicker,” she says.

interesting focal points

Furniture and fabrics are heavily patterned and textured. In living

within living spaces. Vintage

spaces, time worn rugs are adorned with geometric shapes and wicker

finds such as side tables

chairs are softened with plush velvet. Multi-coloured trinkets feature

or pre-loved vessels and

as decorative elements throughout interiors, cushion materials are

bowls are given a new lease

woven or knitted and tassels made from abaca fibre or other sustainable

on life with fresh coats of

options embellish lampshades.

colour, reflecting Australians’

Woven vessels picked up from travels or passed down through

desire for more sustainable design choices. “The Journey palette has a much more eclectic and maximalist feel and brings together global influences to reflect on the history of our ancestry through objects and items handed down through time,” Leech adds.

Muse Heavily influenced by the nostalgia of the postmodern era, with a particular emphasis on the 70s, the Muse palette is a celebration of modernising the free spirited styles of the past. “Whilst sustainability is an Dulux Colour Forecast 2024 - Muse palette. Styling: Bree Leech. Photographer: Lisa Cohen

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underlying theme for each

colour trends

of the 2024 colour forecast palettes, it’s particularly prominent within the Muse palette as we reimagine past trends with vintage pieces, to create an interior that feels unmistakably contemporary,” Lucena-Orr explains. “The Muse palette is a colourful array of hues predominantly in the mid-tone with warm brown and rich tans, accented with deep blues and soothing greens to create a distinctly modern interior that has been fused with nostalgic design references reminiscent

Dulux Colour Forecast 2024 - Solstice palette. Styling: Bree Leech. Photographer: Lisa Cohen

of the 60s to the 80s, in

sumptuous patterned velvets and features chrome details.

addition to the textures and

Complementing the look are material details that include glossy

glamour from the 70s.”

surfaces, luxe detailed stone, smoked or coloured glass and mirrored

Decor shapes range from

finishes—all used without restraint.

geometric to curvy whilst

Leech adds that the Muse palette is a trend that strikes the perfect

iconic lamps like the classic

balance between nostalgia and modernity. “The sophisticated

mushroom form feature in

palette results in spaces that are timeless and simultaneously

bold colours such as glossy

modern, that pays tribute to the design icons that have come before

orange red. Adding to

us,” she says.

the fun and relaxed mood

With each palette’s overall aesthetic offering a flexibility sure to

of this trend, furniture is

appeal to a broad audience, the coming year’s trends are well suited

low slung, upholstered in

for all Australian homes and commercial spaces. G NOVEMBER 2023 13

Circle

OF LIFE

Koskela retail store

Australia’s first B Corp furniture company announces commitment to full circularity by 2027, taking sustainable furniture design to new heights.

ustralia has a fast furniture

To put this in perspective, it’s estimated that the

problem, with research showing

amount of furniture dumped in Sydney’s landfills

that each year, the weight of

every year is the equivalent of 800,000 three-

furniture thrown out by Australian

seater sofas, 1.65 million dining tables, 3.4 million

households (222,600 tonnes) is more than four

coffee tables or 6.85 million chairs.

times the weight of the Sydney Harbour Bridge.

Conscious of this waste and aiming to be part of

While furniture used to be made to last a lifetime,

the solution, sustainable furniture retailer, Koskela,

in recent decades there has been a decrease

has introduced its inaugural Circularity Action

in overall quality and an increase in perceived

Plan, committing to total circularity by 2027.

disposability. Much like the rise of fast fashion,

“Total circularity means that nothing Koskela

there has been a sharp increase in mass-produced

makes will ever end up in landfill,” says Koskela co-

fast furniture too.

founder and CEO, Sasha Titchkosky.

14 giftguideonline.com.au

retail

by 2027 and also reaching absolute-zero carbon emissions across all three scopes by 2035: • Repair & rehome—offering repair services and launching an online marketplace for pre-loved and refurbished Koskela furniture. Incentivising customers to trade in furniture they no longer need, helping others access products at lower prices and ensuring materials are recycled properly if the products cannot be repaired. • Consciously crafted—designing and manufacturing products on-shore that are flexible, fit for purpose and made to last. By 2024, all of Koskela’s sofa covers will be removable for easy cleaning and repairs. Their Modular Quadrant soft sofa demonstrates this timeless design and ability to adapt to changing spatial needs. “This planet is in crisis, and it’s up

Deb Achhorner purchased a Koskela sofa in 2000 and

to all of us to help usher in a new way

has since taken it around the world, from Hong Kong to

of living, being and working—one

Beijing, Zurich and back to Sydney with her family. She had it

that is in step with nature and allows

reupholstered in 2017 when it was in need of a refresh, with

humanity to thrive,” she says.

new padding and a re-cover using Maharam fabric made

“As originators of products, we

from recycled yarn.

have a responsibility to make sure

“The design was timeless,” she enthuses. “It had been

these products, our systems and

such a great sofa and it still felt like a really high quality piece

business models are restorative and

of furniture, so we didn’t want to get rid of it.”

regenerative, with minimal impact on

When she had her sofa reupholstered, she was pleasantly

the earth. We are rethinking the way

surprised to hear that Koskela still had the original

people purchase and use products

sofa patterns.

from the moment we design them.”

“Furniture is not usually designed so the covers can easily

Koskela’s report outlines the

be replaced or so you can take it back to where you bought

initiatives it’s taking toward circularity

it and get it reupholstered. I think if businesses took the same NOVEMBER 2023 15

retail

approach as Koskela and kept

quality, timeless furniture, designed with circularity at its core to

their patterns for repair services,

minimise the extraction of resources and waste, but also help our

then more people would make

customers move to circular consumption by returning what they no

that choice.”

longer have use for so we can find it another home.”

• No carbon offsetting—Koskela

Recently, Koskela was briefed to fit out two new NAB office

is no longer claiming to be

environments that align with the bank’s future vision of work:

carbon neutral. Instead,

flexible, collaborative and sustainable including custom spaces for

they’re allocating their

commercial furniture that invite both formal and informal ways of

carbon offset budget towards

working together.

research and development

Koskela delivered over 800 individual pieces of catalogue items

that will eliminate emissions

and custom-made furnishings across the two sites. This included

completely.

a bespoke powered banquette table and collaboration break-out

• 90 per cent recycled

tables, which can shape-shift to accommodate the size of the group

materials—Koskela aims to

using them. There were also meeting tables and dining tables,

stop using virgin materials

Quadrant soft sofas and ottomans, which provide a comfortable and

and ensure that by 2026, 90

relaxed working option.

per cent of all products are

The project’s aim was to champion sustainability by embedding it

manufactured using recycled

into each aspect of the build with a focus on reduced environmental

and recyclable materials.

impact and product lifecycle consideration—two things Koskela is

“We want to create high-

most passionate about as a business.

Refurbished Koskela sofa

Koskela Koskela repair & renew

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Koskela NAB office fit-out

sales@cienna-desig

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retail

in 2022 to reupholster all original furnishings in its student hub. The project embodied their repair & Koskela manufacturing and refurbishing

renew philosophy and proved that good industrial

“To be able to fit-out their workplaces with

design and sustainability go hand in hand.

beautiful Australian-made, sustainable furniture is

As part of the initial fit-out, Koskela provided

one thing, but maintaining responsibility and care for

Quadrant sofas on tailor-made plinths, perfect for

that furniture to minimise our clients’ footprints and

mingling and general study. In 2022, they altered

reduce waste over the long-term, that’s crucial to our

designs from custom-built to more standardised

work and the future of our planet,” says Titchkosky.

catalogue pieces. This not only kept the cost

Koskela’s Future Fit program commits to

down for Flinders, but would make future repairs

servicing and refurbishing products throughout

and refurbishments much simpler.

their entire lifetime and the company’s

The worn and damaged fabric was recycled by

commitment to circularity means they take

a local company that specialises in repurposing

responsibility for materials at their end of life and

upholstery and the new covers were designed

are focused on completely eliminating waste from

to be removable to simplify any future restoration

their business model.

work. As a result of all this, the original Quadrant

Its recent refurbishment project at Flinders

sofas became circular and Flinders achieved their

University embraces the circular economy model.

goal of a new-look hall minus unnecessary waste.

With furniture installed by Koskela in 2016 in need

Titchkosky, who co-founded Koskela over

of repair and renewal services, Koskela returned

20 years ago with her partner Russell Koskela, eventually hopes their circularity action plan will also influence other businesses towards a circularmodel. “We can’t just tree-plant our way out of the climate crisis. Going circular is the only way we can decouple growth from an increase in our carbon footprint. I hope that other organisations can use our circularity journey as a blueprint for

Koskela Flinders University fit-out

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their own”. G

It Starts Here!

DISCOVER WHAT’S NEW FOR THE YEAR AHEAD!

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Top DOG Georgie Paws is no ordinary dog accessories brand, with a focus on sustainability and a low environmental impact, launched by a 13-year-old entrepreneur.

ow do you go from chatting

“We then talked about when making products

about sheep to wanting to start

to sell, what happens to returns, how to avoid

a business? Well, ask Annette

that and how to reduce impact on the earth. I

Coleman, mum of Violet who

had always taught Violet the ‘buy once buy well’

launched her own business at the tender age of 13.

philosophy to reduce unnecessary consumption

“Violet and I were on a long drive and chatting

and waste. And so Georgie Paws was born.”

about why black sheep were not actually black,

Indeed, sustainability is at the core of the pet

but brown,” she laughs.

accessories brand, which was launched in 2016.

“Why are there only two different colour sheep

“Violet’s first chew toys were naïve, meaning she

and why not green sheep that would blend with

didn’t realise that the squeaker was plastic and

the environment?

toys were filled with Dacron,” adds Coleman, who

“Then out of the blue, Violet changed the

is also the brand’s operations manager.

subject to ‘I want to start a business’. We had

“Once she got over that shock, she found that

been looking at new collars for George, Violet’s

toys could be filled with cotton husk and still pass

Border Terrier dog and all we could find was

through bio-security. Last year she discovered

‘landfill’ (fake leather or nylon) or leather with studs.

coconut fibre was a better option—it is lighter (less

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pet accessories

down to microplastics. Three-hundred million tennis balls are made each year with only 125 million used for the sport. That is a huge amount of landfill from just one product. The microplastics end up intertwined in our environment and our food. “Plastic usage is a bare minimum. In fact, there is a clause with our makers that if they use plastic in shipping Georgie Paws, we will take a discount from their invoice—before that clause, we found workers in Pakistan didn’t realise the severity of our working philosophy about plastic.” All Georgie Paws products are durable Star teething toy for puppies

freight), makes a subtle crushing noise when squeezed and breaks down even quicker than cotton husk.” A Georgie Paws veg-tanned ball, made from buffalo leather and filled with coconut fibre will compost within 50 years. Being light, it is perfect for a dog to enjoy. Buffalo leather is sustainable as a byproduct from the growing meat and milk industry. It doesn’t stretch or crack with

Joe Jellyfish toy

Collars are handmade in buffalo leather

use in water and because buffalo leather is strong, it uses less chemicals in the tanning process. “Georgie Paws is very low waste. A tennis ball takes over 400 years to break NOVEMBER 2023 21

pet accessories

Joe Jellyfish toy

Leather is sourced from LWG accredited

cute slipper chew toy which was an instant hit and

tanneries, meaning they must adhere to

a sellout. From this she has designed a football

responsible waste management, veg tanning

boot and thongs. From the ball, she has created a

techniques and fair work. The pet brand is also

sea-urchin. There are so many other designs that

in the process of joining the SEDEX agreement,

she is working on. We are hopeful to close deals

which enables full traceability of its products.

with major garden centres and iconic department

“Swing tags are made from scraps of leather and

stores in the UK.

attached with other scraps of leather or offcuts

“Georgie Paws is also about to sign with a major

of threads used in our decorative stitching. Our

distributor in the US which is also exciting. When

customer packaging is also made from scraps

Violet appeared on Sharktank (age 14) she was

of suede from the chew toys to make leather

advised to focus on the domestic market and not

drawstring pouches that can be upcycled

export. Without export, Georgie Paws would not

and reused.”

survive. We are fortunate that Violet is, at times,

Violet, who is now 20 years old, moved to the

stubborn and was determined to work in the UK

UK two years ago in anticipation of the free trade

and US markets from the start,” adds Coleman.

agreement being finalised between the UK and

“Working with a kidpreneur is enlightening. That

Australia. That took a little longer than planned,

age group has a totally different perception of

but she was on the ground to take full advantage

global markets and manufacturing to traditional,

of the agreement, which is now paying off

localised businesses. I am rather privileged to

in spades.

work alongside a visionary like Violet and watch

“Violet is expanding the toy range. For the

her creativity grow and develop in ways to feed

London trade show in September, she designed a

our passion about the earth and its future.” G

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pet accessories

Animal Anarchy printed collars and leads (wholesale $8-$16). hello@animalanarchylabel.com, www.animalanarchylabel.com

Annabel Trends Hot Dog beach hoodie (wholesale $7.30-$21.45). info@annabeltrends.com, www.annabeltrends.com

gibson gifts dog waste bag holder (wholesale $1.95). enquiries@gibsongifts.com.au, gibsongifts.com.au DOOG Beethoven neotech harness (RRP $54.95). www.doog.com.au

Frank and Arlo double elevated metal feeders (RRP $95). hello@frankandarlo.com, www.frankandarlo.com.au

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Wicka Fido pet bowls (wholesale $29.95-$99.95). simon@wicka.com.au, wicka.com.au

21 – 23 NOVEMBER 2023

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Annabel Trends Hot Dog linen jungle snake bandana (wholesale $5.60). info@annabeltrends.com, www.annabeltrends.com

Frank and Arlo silicone feeding mat (RRP $45). hello@frankandarlo.com, www.frankandarlo.com.au

LisaSarah black steel wall art (RRP $159). www.lisasarah.com

Outback Tails dog bandana (RRP $19.95). www.outbacktails.com

Bella Donna silver harmony balls & pendants (wholesale $16). customercare@belladonnasilver.com.au, belladonnasilver.com.au

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Splosh Frank Barker starter pack (wholesale $755.96). sales@splosh.com.au, www.splosh.com.au/ become-a-stockist

pet accessories

Georgie Paws compostable dog toys (wholesale$6-$12). ask@georgiepaws.com, www.georgiepaws.com

Gibson Gifts retractable leash (wholesale $5.95). enquiries@gibsongifts.com.au, gibsongifts.com.au

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NOVEMBER 2023 27

Rugii is the first wearable hooded towel set

Against A L L O D DS

From beach outings to business success, Giftguide chats to Rugup Beach Co’s founder, Natalie Zukowski’s, about her inspiring journey.

he Australian

For Natalie Zukowski, her

designed for thrill seekers. The

Mums in Business

business was launched out

two-piece short and hooded

Report states that

of necessity that captures the

shirt sets offer a practical and

one third started

mumpreneur movement of

innovative solution for active

their businesses while on

Australian businesses.

families wanting a seamless

parental leave, one in 10 started

Recently winning a highly

transition from water to play.

their businesses while pregnant

recommended award at the

“With a son born with a rare

and six out of 10 mums who

She.com 2023 Awards, Rugup

brain disorder and epilepsy, the

started their business this year

Beach Co.’s Rugii is the first

garment promotes inclusivity

have an infant or toddler.

wearable hooded towel set

with the aim to give the

giftguideonline.com.au

kids corner

opportunity for every kid to enjoy play without restriction,” she says. Zukowski has been making waves in the beachwear industry with her innovative approach to beachwear design and her unwavering passion for inclusivity. Rugii combines the functionality of a towel with the comfort and style of beachwear.

In late 2022, she embarked on a journey that combined her love for the beach and her dedication to her family. She founded Rugup Beach Co and launched an online store to

It was during one of these beach outings that

introduce her original wearable hooded towel

she had her ‘Eureka’ moment: why not design a

sets designed to keep children warm and

solution that combined the functionality of a towel

comfortable during their beach adventures.

with the comfort and style of beachwear? The

“As a mother of three who enjoys spending

Rugii was born.

weekends at the beach with her family,

Zukowski ‘s three children quickly became

I experienced firsthand the challenges of keeping

the Rugii’s biggest advocates. “They wore the

my children comfortable and protected from

hooded towel sets for years and it wasn’t long

the elements. The standard hooded towels

before other parents began stopping me on the

would often flop around, exposing them to the

beach to inquire where they could purchase one

sun and limiting their ability to fully engage in

for their own kids. What started as a practical

energetic activities.”

solution for my family became a potential Rugii sets are great to wear at the beach

business opportunity. ”However, her path to entrepreneurship was not a straightforward one. The unexpected birth of her youngest son Ethan and his brain disorder and epilepsy diagnosis threw her life into disarray. Zukowski had to take on the role of a full-time caregiver, a commitment that meant she could not return to her planned work. NOVEMBER 2023 29

kids corner

Building a strong support network proved to be vital. She tapped into resources like the National Disability Insurance Scheme (NDIS) and sought support from caregivers to help manage her son’s care, allowing her to focus on her business. Her experience has shown that with the right support The two-piece short and hooded shirt sets offer a practical and innovative solution

and determination, it’s possible to overcome

While motherhood kept her busy, she realised

the odds.

the need for an outlet to channel her passion and

To aspiring entrepreneurs who are also parents,

ambition. Encouraged by friends, she decided

she offers a resounding message. “Take the leap.

to transform her Rugii concept into a product

My story illustrates the power of finding something

she could produce and sell. This decision was a

unique that sets you apart in the market and in

turning point in her life.

my case, it was a practical yet stylish solution for

“Creating a unique product was no small feat.

beach-loving families.”

It required time, testing and meticulous attention

Besides designing innovative beachwear,

to detail. There was also the need to cater to the

Zukowski is also advocating for inclusivity in

needs of children with disabilities, adding an extra

her industry.

layer of complexity to my endeavour.”

“While the Rugii wasn’t initially designed with

Beyond that, crafting a compelling brand story

children with disabilities in mind, I am making a

was essential to differentiate her product in a

conscious effort to represent kids like Ethan in my

competitive market. Throughout this journey,

advertising. I believe that every child, regardless

Zukowski learned some invaluable lessons.

of their abilities, should have the opportunity to

“First and foremost, I discovered that being

enjoy the beach to the fullest.”

both a mother and a business owner necessitates

Zukowski’s journey as an entrepreneur and a

setting clear goals and boundaries. Balancing the

mother is a testament to the power of passion and

demands of raising children, especially one with

determination. Her story is a reminder that even in

special needs, with the responsibilities of growing

the face of unexpected challenges, one can find

a business demanded careful planning and self-

the strength to pursue their dreams and make a

care,” she adds.

positive impact on their community. G

30 giftguideonline.com.au

E : Accounts@kuvings.net.au P: +61 (02) 97980586 www.wholesale.kuvings.com.au

Complice DLUX teethers, hat, rattle & bootees (wholesale $11.30-$16.50). info@d-lux.com.au, www.d-lux.com.au

Jasnor Paddington Bear soft toy & tea set (wholesale $40.90). sales@jasnor.com, www.jasnor.com.au

Axis Toys & Gifts MamaMemo skipping ropes (wholesale $10.60). admin@axistoys.com, www.axistoys.com

Mizzie The Kangaroo Memory Match 4-In-1 flash card game set (RRP $26.95). info@mizziethekangaroo.com, www.mizziethekangaroo.com

TNW Australia Cool Stuff Dinosaur Water Game (RRP $4.95). sales@tnw.com.au, www.tnw.com.au

MAAK Productions The Wonderful Little Suitcase Company ocean lover suitcase & playmat (RRP $119 and $69). info@wonderfulsuitcases.com, www.wonderfulsuitcases.com

32 giftguideonline.com.au

kids corner

Jasnor Claris the Chicest Mouse in Paris Tres Chic tangerine plush (wholesale $27.25). sales@jasnor.com, www.jasnor.com.au

Bright Wonders Janod dino garage (wholesale $87). info@brightwonders.com.au, www.brightwonders.com.au

and the little dog laughed Fergus koala (wholesale $24). info@andthelittledoglaughed.com, www.andthelittledoglaughed.com

AROMABABY Natural Skincare Baby Love gift (wholesale $39.37). info@aromababy.com, www.aromababy.com

Kaleidoscope Le Toy Van Petilou xylophone & uppercase letters and bag (wholesale $23 & $27.50). sales@kaleidoscope.com.au, www.kaleidoscope.com.au b.box for kids Bluey lunch & hydration collection (RRP from $17.95). sales@bbox.com.au, bbox.com.au

NOVEMBER 2023 33

kids corner

Bright Wonders Janod egg and spoon race (wholesale $15). info@brightwonders.com.au, www.brightwonders.com.au

ES Kids Little Eaton rubber soled socks & toddler shoes (wholesale $10.45). sales@eskids.com.au, www.eskids.com.au

For Baby and Up Green Sprouts eco flap hat (wholesale $14.50). info@forbabyandup.com.au, www.forbabyandup.com.au

FLATOUTaustralia bear rug (RRP $225). askus@flatout.com.au, www.flatout.com.au

Gibson Gifts let’s learn owl clock & tie my shoes (wholesale $8.95 and $2.50). enquiries@gibsongifts.com.au, gibsongifts.com.au

Divisible By Zero CLIXO packs (wholesale $11.30-$68.15). sales@dbz.com.au, www.dbz.com.au

34 giftguideonline.com.au

al r u at rld N o W

Everything you need for the upcoming sales period – no fuss, just top-notch fun!

is hr

s a m

ve i t ac ks r te o In Bo

www.houseofmarbles.com.au

customerservice@jgdistribution.com.au • 02 9426 0955

and the little dog laughed Milo bear (wholesale $23). info@andthelittledoglaughed.com, www.andthelittledoglaughed.com

Pilbeam Living Jiggle & Giggle range (wholesale $9.10). sales@pilbeam.com.au, pilbeam.com.au

Junior adventurer’s binoculars (wholesale $9.50). customerservice@jgdistribution.com.au, www.houseofmarbles.com.au

The World of Good Replay eco-friendly kids tableware (wholesale $2.50-$5.90). admin@theworldofgood.com.au, www.theworldofgood.com.au

Axis Toys & Gifts EcoSplat reusable water balloons (wholesale $15.15 set of 4). admin@axistoys.com, www.axistoys.com Ty Beanies collection (wholesale from $2.75). order@tybeanies.com.au, eshop.tybeanies.com.au

36 giftguideonline.com.au

kids corner

TNW Australia Cool Stuff Ball Shaped Magical Animal Plush (RRP $8.95). sales@tnw.com.au, www.tnw.com.au Kids book ‘My Dad built me the best and wackiest cubby ever’ (RRP $15-$25). wackiestcubby@gmail.com, www.monikaschott.com

For Baby and Up Green Sprouts eco wet & dry bags (wholesale $15). info@forbabyandup.com.au, www.forbabyandup.com.au

AROMABABY Natural Skincare newborn’s deluxe set (wholesale $72.72). info@aromababy.com, www.aromababy.com

Annabel Trends kids range (wholesale $10.70-$42.90). info@annabeltrends.com, www.annabeltrends.com

Les Folies Sophie la giraffe gift box (wholesale $18.30). isabelleg@lesfolies.com.au, sophielagirafe.com.au

NOVEMBER 2023 37

Complice DLUX blankets, wraps, llama toy & bunting flag (wholesale $16.50-$36). info@d-lux.com.au, www.d-lux.com.au

Kaleidoscope Djeco crazy motor cars (wholesale $7.20-$12.50). sales@kaleidoscope.com.au, www.kaleidoscope.com.au

Hasbro Furby interactive toy (RRP $99.99). shop.hasbro.com/en-au

House of Marbles Natural Discovery wooden magnifying glass (wholesale $5.75). customerservice@jgdistribution.com.au, www.houseofmarbles.com.au

AROMABABY Natural Skincare baby hanger gift set of 3 (wholesale $15.12). info@aromababy.com, www.aromababy.com

Annabel Trends kids garden set (wholesale $15). info@annabeltrends.com, www.annabeltrends.com

38 giftguideonline.com.au

TNW Australia Cool Stuff Sequins Clip Purse (RRP $6.95). sales@tnw.com.au, www.tnw.com.au

kids corner

Mizzie The Kangaroo puzzle box set Hopping Around Australia (RRP $27.49). info@mizziethekangaroo.com, www.mizziethekangaroo.com

Bright Wonders Baghera pedal car (wholesale $293). info@brightwonders.com.au, www.brightwonders.com.au

Jasnor Barbie My Creation Station (wholesale $40.90). sales@jasnor.com, www.jasnor.com.au

Gibson Gifts unicorn musical jewellery box (wholesale $14.95). enquiries@gibsongifts.com.au, gibsongifts.com.au

MAAK Productions The Wonderful Little Suitcase Company car lover suitcase & playmat (RRP $119 and $69). info@wonderfulsuitcases.com, www.wonderfulsuitcases.com

NOVEMBER 2023 39

A place in the

SUN Dallas (Old Rose)

40 giftguideonline.com.au

travel accessories

Giftguide chats to Tina M Copenhagen creative director, Tina Madsen-Walcott, about how a biochemistry degree and a passion for sun protection inspired the launch of the couture hat brand.

he importance of sun

Coast in NSW, north of Sydney.

protection has become an

“We are really proud of this

Australian way of life due

development in our business. It involved

to our uniquely high levels

the procurement of significant equipment

of UV radiation. This intensity of the sun

including blocking machines to transform

and the damage it can cause to the skin

warehouse space into a successful

inspired Tina Madsen-Walcott and her

and productive manufacturing facility.

husband Peter to launch Rigon Headwear

This also led to our employment of 10

in 1998.

machinists sewing our unique hats,”

“The inspiration to launch our business

she says.

was simple; to create the best quality sun

Rigon Headwear has launched seven

hats within Australia that offer UPF50+

different hat brands relevant to a suite of

sun protection,” she explains.

differing demographics across Australia

“We have uniquely high UV levels in

and overseas. Its Evoke brand is popular

Australia and adequate sun protection is

with the golf, travel and lifestyle markets,

paramount. When we started, headwear

while ooGee is an Australian made

providing a UPF50+ rating was not well

collection that provides a nod to the

known in Australia 25 years ago and

Australian outback.

we’re proud to provide this while now

The company also works with the

offering Australian made options with

Canopy Bay by Deborah Hutton brand

local manufacturing.”

that is made in Australia as well and is

Indeed, the industry challenges

suitable for high-end boutiques.

presented by Covid was the catalyst for

Tina M Copenhagen, of which Madsen-

the husband-and-wife team to set up their

Walcott is creative director, ironically

Australian manufacturing on the Central

evolved from a country where the sun is NOVEMBER 2023 41

shy. In Denmark, for months the days are brief and the sun hardly

Madrid (Black)

makes an appearance. It is not a country that considers headwear an important clothing accessory, unlike Australia where protection from the sun is paramount in preserving skin, health and beauty. Thirty years ago, Madsen-Walcott settled in Australia and completing her degree in Biochemistry highlighted her awareness of the damage that the sun can cause. Utilising her knowledge, combined with her creativity, eye for design and passion for functional beauty, Tina M Copenhagen was born. “Tina M Copenhagen is renowned for offering a chic and elegant collection that feature the simplicity of clean lines, the most highquality materials and expertly crafted finishes. The collection is very popular with boutique stockists and department stores alike, offering a range of headwear that has style options from fedora to

Rigon Headwear invented

cowboy to breton to trilby.

Flexibraid, which is a game-

“During the warmer weather our natural and sustainably-sourced

changing revolutionary textile

Madagascan raffia and signature crush-resistant and UPF50+ rated

innovation that interlaces

Flexibraid hats are very popular, and during cooler weather our

extruded fibres and yarns

Australian wool felt options sell very well.”

into one single continuous strand. The innovative

Capri (Chocolate)

Rio (Saffron)

braiding technique means the Flexibraid styles are lightweight, breathable, crushresistant, packable and travelfriendly, resistant to rain and colour fading as well as being UPF50+ rated for maximum sun protection.

giftguideonline.com.au

travel accessories

“The Maui, Havana and Paris style under Tina M Copenhagen are made using Flexibraid and are very popular with anyone who travels as the material allows the crown to pack flat so it’s great for travelling. Each of these designs also features our ComfyFit size adjuster, which allows you to keep the hat safely on your head as it makes the hat wind resistant. “We also work with a natural sustainably sourced Madagascan raffia and these styles are all handmade. Unique to us, we have inserted a wire in the brim so that each style can be formed into many different shapes. We work with cotton and linen, providing an extensive

www.vangocollections.com

.au

hello@vangocollecti ons.com.au NOVEMBER 2023 43

“We have found that beauty editors around the country are now really highlighting the importance of wearing SPF cream daily and Tina M Copenhagen is an essential extension of this philosophy of prevention being better than correction. “Interestingly, Rigon Headwear, the umbrella Boston (Periwinkle)

that Tina M Copenhagen operates under, is the licensee for the Australian Cancer Council so we do an entirely different Cancer Council collection.

range that is well thought out, designed

Rigon Headwear provides a royalty to the Cancer

and developed.”

Council for every hat sold under that brand and

Madsen-Walcott adds that she would love

these funds are then directed to cancer research

for Tina M Copenhagen to become a catalyst

in Australia,” she adds. G

for younger consumers to take sun protection more seriously. “Sun protection is so important in Australia and it should start at a very young age. It is important to educate consumers to not only wear a hat, but one that provides UPF50+ protection. It is truly the best health and beauty advice I could pass onto my younger self. “One of the best beauty tips for younger people to retain youthful beauty is to avoid long periods of sun exposure on the face. Tina M Copenhagen provides a practical and stylist solution here, this is why the range has been created with the purpose of keeping you safe from the sun while preserving skin and beauty. 44 giftguideonline.com.au

Whistler (Red)

travel accessories

Jasnor Relaxeazzz Pusheen & Pacman ghost travel pillow & eye mask (wholesale $11.35). sales@jasnor.com, www.jasnor.com.au

Klipsta FLEX clips (wholesale $15.89). wholesale@klipsta.com, www.klipsta.com

Living and Dining Marna daily water bottle (wholesale $15.90). lisa@livinganddining.com.au, www.livinganddining.com.au

b.box for kids insulated lunch jar (RRP $34.95). sales@bbox.com.au, bbox.com.au

When The North Wind Blows sleeping bags (prices on request). hello@northwindblows.com.au, www.northwindblows.com.au

Intrinsic vegan leather travel clutch (wholesale $29.99). hello@intrinsiconline.com, www.intrinsiconline.com

Van Go Collections Iconic collection (wholesale $3-$22). hello@vangocollections.com.au, vangocollections.com.au

Annabel Trends men’s collection (wholesale $8.15-$25.75). info@annabeltrends.com, www.annabeltrends.com

NOVEMBER 2023 45

When The North Wind Blows esky backpacks (prices on request). hello@northwindblows.com.au, www.northwindblows.com.au

Intrinsic travel cups (wholesale $15.88). hello@intrinsiconline.com, www.intrinsiconline.com

William Valentine Collection Aquarius Dr Suess playing cards (wholesale $5.90). sales@williamvalentine.com.au, www.williamvalentine.com.au

Van Go Collections Camper collection (wholesale $3-$22). hello@vangocollections.com.au, vangocollections.com.au

46 giftguideonline.com.au

travel accessories

Splosh Out & About starter pack (wholesale $828.84). sales@splosh.com.au, www.splosh.com.au/become-a-stockist

b.box for kids body bath + skincare minis set (RRP $19.99). sales@bbox.com.au, bbox.com.au

Fine Fragrance Company Disney100 cosmetic bag (wholesale $12.95). vanessa@finefragrance.com.au, www.finefragrance.com.au

gibson gifts bamboo floral travel mug (wholesale $6.95). enquiries@gibsongifts.com.au, gibsongifts.com.au

Annabel Trends Easy Access toiletry bag (wholesale $21.45). info@annabeltrends.com, www.annabeltrends.com

NOVEMBER 2023 47

Inside

OUT

In a Giftguide exclusive, Tara Solberg, owner of retail store Few and Far and wholesale brand Indigo Love, will share her experience, expertise and knowledge in a series of articles. In this issue she shares her tips on how to bring the outdoors in and transform your store into a haven for outdoor entertaining. Set the scene with your display.

giftguideonline.com.au

backyard bliss

in full bloom and the sun casting its golden glow,

you use, how you speak, how you merchandise

it’s a season that beckons us to come together,

your store, your marketing plan—everything

to bask in the beauty of the great outdoors and to

should speak to your ideal customer. Remember

celebrate the simple pleasures of life.

that you’re selling an experience as well as solving

So, when it comes to retail, just how do we

problems, which is what will set you apart from

bring the outdoors in? And how do we emulate

your competitors.

the same carefree feelings of joy and nostalgia in

When it comes to merchandising and the whole

store? It’s not always an easy task. Transforming

feeling of surprise and delight, think of your

your retail store into a captivating haven for

product or store experience as something that

outdoor entertaining will require a touch of artistry

takes your ideal customer from where they are to

and creativity. Our merchandising displays need

where they want to be. Set the scene with your

not only to entice customers, but also offer a

displays, communications, your marketing and the

feeling of aspiration or surprise and delight as they

environment you create.

explore our stores.

A captivating outdoor display often begins at

How do we do that?

the entrance. Do you have the opportunity to use

The best place to start is by understanding your

the external areas of your store to draw attention?

customer. Do you know who this person is? Could

Consider placing oversized floral arrangements,

you describe them in a paragraph or two?

draped with fairy lights, on either side of the door.

Ask yourself the question: Whose problem are

This creates an immediate sense of wonder and

you solving? And how are you the ultimate solution

beckons customers inside. Large rustic pots,

to the problem that they have? In other words,

overflowing with vibrant blooms, immediately set

who are the people that will most benefit from the

the tone for an outdoor-inspired experience.

products and/or services your business offers?

Not all of us have the luxury of large floor areas

Once you establish this information, you can

to create multiple displays. If this is the case and

tailor everything you do around this. The imagery

you are limited by walls of shelving, consider

ummer, in my opinion, is undeniably the best time of year for outdoor entertaining and gathering with friends and family. With nature

Transform your retail store into a captivating haven for outdoor entertaining

NOVEMBER 2023 49

creating a table display in the centre of your store

outdoor cushions. Drape the blankets over low

that becomes a beautiful focal point and serves to

benches or rustic wooden crates. Roll out an outdoor

highlight any new product arrivals or marketing

rug or have some on display under the table.

stories. This could be an ever-changing display

The beauty of outdoor entertaining is that it

depending on the season—in this case, our

covers so many categories, allowing you to create

outdoor entertaining display.

really memorable displays. If you personally were

Bring your display to life with the aesthetic of

looking to create the most memorable outdoor

an enchanted garden with large bouquets of

entertaining experience there ever was, what

wildflowers overflowing from vintage vessels, pots

items would you be looking for? And are these

filled with lush greenery and various-sized battery

highlighted in your displays? Are you painting

operated candles scattered throughout your

the picture for your customer? Remember who

display area to create a whimsical atmosphere. You

you’re speaking to—your ideal customer. Set

could even go as far as to burn a scented candle

the scene for them and

at the counter that offers a fresh, summer inspired

you’ll be on your way to a

fragrance to enhance the sensory experience.

summer sellout. G

Create an enticing setup with wooden platters, cheese boards and charcuterie serving trays. Incorporate unique serveware pieces, cheese and spread knives as well as themed cookbooks. Remember, you’re wanting to ‘set the scene’,

Summer is the ideal time for outdoor entertaining.

but your display also needs to be shoppable (not just a pretty picture, especially if you’re low on space), so you’re going to need quantities of each

Large rustic pots, overflowing with vibrant blooms, immediately set the tone for an outdoor-inspired experience.

item. Display your acrylic cups and glassware on vintage-inspired shelves or in weathered wooden crates or baskets and don’t forget the cocktail recipe books.

The beauty of outdoor entertaining is that it covers so many categories, allowing you to create really memorable displays.

For a more relaxed feel, fill picnic baskets on or around the table with picnic blankets, throws or 50 giftguideonline.com.au

Display your acrylic cups and glassware on vintage-inspired shelves or in weathered wooden crates or baskets with cocktail recipe books.

backyard bliss

Splosh Home Grown starter pack (wholesale $455.88). sales@splosh.com.au, www.splosh.com.au/ become-a-stockist

Garden Glory hose kits (RRP $479-$679). lule@gardenglory.com, www.gardenglory.com

Cozze pizza oven from Mayo Hardware (RRP $399-$699). www.mayohardware.com.au

Carnival Homewares outdoor cushion covers (wholesale $30-$210). info@carnivalhomewares.com.au, www.carnivalhomewares.com.au

William Valentine Collection BigMouth strawberry tunnel sprinkler-3 arch (wholesale $113.61). sales@williamvalentine.com.au, www.williamvalentine.com.au

Nicholas Agency NF Living rattan lanterns (wholesale $48.95-$59.50). sales@nf.net.au, www.nf.net.au

NOVEMBER 2023 51

The Kindred Co eb&ive Elan platter set (wholesale $36.25). sales@thekindredco.com.au, www.thekindredco.com.au

Huski coolers, tumblers, flutes and tote ( wholesale from $15). team@huskicoolers.com.au, www.huskicoolers.com.au/collections/wholesale

Living and Dining Amabro folding belt stool (wholesale $36). lisa@livinganddining.com.au, www.livinganddining.com.au

Gibson Gifts handpainted fruit carafe & glass (wholesale $17.95 and $14.50). enquiries@gibsongifts.com.au, gibsongifts.com.au

Glass on the Grass coasters (wholesale $16 for set of 4). lee@glassonthegrass.com, glassonthegrass.com

Alfresco Gardenware East West Flame wind spinner (wholesale $85). service@alfrescogardenware.com.au, www.alfrescogardenware.com

giftguideonline.com.au

backyard bliss

Nicholas Agency NF Living outdoor cushions (wholesale $16.50-$23.50). sales@nf.net.au, www.nf.net.au

William Valentine Collection BigMouth pool party pong float (wholesale $22.70). sales@williamvalentine.com.au, www.williamvalentine.com.au

Lisa Pollock outdoor collection (wholesale $8.49-$34.99). customerservice@lisapollock.com.au, www.lisapollock.com.au

www.rikaro.com.au

NOVEMBER 2023 53

Gibson Gifts rose gold mystic chime (wholesale $9.95). enquiries@gibsongifts.com.au, gibsongifts.com.au

Nicholas Agency NF Living wooden tabletop (wholesale $7.95-$79.95). sales@nf.net.au, www.nf.net.au Jasnor Edge Sculpture koala & joey bust (wholesale $227.25). sales@jasnor.com, www.jasnor.com.au

The Kindred Co eb&ive Verve knife set (wholesales $27). sales@thekindredco.com.au, www.thekindredco.com.au

Weaver Green Australia blue outdoor cushions (RRP $95). weavergreen.com.au

giftguideonline.com.au

backyard bliss

William Valentine Collection Fizz slush puppie slushie machine (wholesale $92.70). sales@williamvalentine.com.au, www.williamvalentine.com.au

Bright Wonders Janod Muddy Lab outdoor kitchen (wholesale $165). info@brightwonders.com.au, www.brightwonders.com.au

Alfresco Gardenware assorted rust growing frame (pack of 8 wholesales $20.95). service@alfrescogardenware.com.au, www.alfrescogardenware.com

Annabel Trends outdoor entertaining range (wholesale $10.70-$42.90). info@annabeltrends.com, www.annabeltrends.com

Carnival Homewares tea towels (wholesale $30-$210). info@carnivalhomewares.com.au, www.carnivalhomewares.com.au

NOVEMBER 2023 55

THE SECRET OF MY (AND THEIR)

SUCCESS Award-winning strategic marketer, Suzanne Murphy, shares four practices that successful homewares brands have in common and the takeaways you can apply to your business.

n the world of homewares, where everyday items meet artistry, there exists a select group of brands that have transcended the ordinary. I’ve worked intimately with these brands and enjoyed managing their growth over the

years. These brands, some of them household names and even cherished celebrities, have not just captured market share; they have captured hearts. There are a few things that sets them apart that other brands can learn from.

A unique point of difference— fashion trend or innovation?

Every great homewares brand possesses a unique point of difference that goes beyond aesthetics. It’s about crafting an identity, a lifestyle and a promise. Take for instance a brand known for its vintage-inspired, handcrafted kitchenware. They offer more than just spatulas and potato peelers; they offer impeccable 56 giftguideonline.com.au

marketing

craftsmanship and the promise of timeless elegance. Their products are not merely functional; they are conversation starters and heirlooms in the making. Takeaway for your business: seek your unique selling proposition, one that resonates with your audience’s desires and values. Craft a brand experience that extends beyond the transaction, creating a positive first impression and a memorable one that lasts.

A story that brings an emotional connection

Suzanne Murphy

Behind every successful homewares brand lies a compelling

narrative. It’s a story of passion, creativity and a relentless pursuit of excellence. Consider a brand that emerged from the founder’s

Brands like Villeroy & Boch have been successful for many years

NOVEMBER 2023 57

childhood passion. Their journey is not just about selling pots

mortar retailers. Collaborate

and pans; it’s about preserving history, curating pieces with

with well-established stores to

stories and sharing their profound passion for cooking. They

amplify your brand’s visibility and

evoke feelings of comfort, nostalgia and aspiration. Think about

position in the competitive price

a brand that specialises in modern, sustainable homewares.

pressured homewares market.

They don’t just sell eco-friendly products; they empower

Calibrate your pricing strategy to

customers to live consciously, aligning their values with their

align with your product’s quality

home decor choices.

and brand’s unique positioning.

Takeaway for your business: your brand’s story should be

Competitive ‘good, better, best’

more than a marketing gimmick; it should be an authentic

pricing structures, introductory

reflection of your journey and values. Share your passion and

promotions and enticing try-me

customers will share in your enthusiasm.

offers help to ensure placement

and sell through.

Retail alliances, value-packed pricing

Takeaway for your business:

and seamless distribution

establishing robust partnerships

Form strategic partnerships with both online and brick-and-

with reputable retailers extends your brand’s reach. Not only craft pricing strategies that showcase the value of your products but support the retailer in communicating that position and value proposition with point of sale materials. Lastly, ensure that your distribution channels are finely tuned to reach the right audience at the right time, optimising your brand’s presence and sales potential.

Establishing partnerships with reputable retailers extends your brand’s reach

giftguideonline.com.au

marketing

A rhythm of newness

and usually that just needs to be a new colour

Homewares brands that thrive understand

palette or new handle.

the importance of innovation. They maintain a

So, if you’re wondering how to launch or grow

rhythm of newness, consistently introducing fresh

your homewares brand to eight and nine figure

collections, new colours, materials and designs.

businesses, it isn’t solely about price and profit

This not only keeps customers engaged but also

margins—it’s about passion, storytelling, emotion

positions the brand as a trendsetter.

and adaptability. It’s also about innovation and

Takeaway for your business: embrace innovation

differentiation. Brands have demonstrated that in

and adapt to changing consumer preferences.

the world of homewares, it’s not just about selling

Consistently introduce new elements into your

products; it’s about crafting experiences that

product line to stay relevant and captivating

resonate with customers on an intimate level. G

CLOTHING ACCESSORIES

H O M E WA R E S

ENDLESS SUMMER Embrace that endless summer vibe with clothing, accessories and homewares from eb&ive’s new Summmer 23/24 collection.

02 9667 1991 | sales@thekindredco.com.au |

@the_kindred_co | thekindredco.com.au

NOVEMBER 2023 59

State

OF PLAY

Australians will spend more on online marketplaces as they look for the best discounts and deals amidst a cautious economic climate.

ustralian consumers look set to spend $4.8 billion on online marketplaces this Black Friday and Christmas as they look to get the most value from their baskets, new research from ShipStation and Retail Economics suggests.

As interest rates remain high and cost of living pressures continue to impact

personal finances in Australia, peak season 2023 is set to be impacted by a cautious consumer backdrop, with 78 per cent of Australian consumers surveyed stating they plan to cut back on non-food spending related to Black Friday and Christmas—up 24 per cent on last year. Specifically, 38 per cent of Australian consumers surveyed cited inflation and 20 per cent highlighted a lack of savings as their biggest concerns heading into the peak season this year. That said, retailers appear to be more optimistic about peak demand this year, 60 giftguideonline.com.au

online

with almost two-thirds of online retailers surveyed stating sales volumes will broadly align with last year and 24 per cent expecting volumes to rise on last year. Indeed, 57 per cent of consumers across the eight markets surveyed planning to do most, if not all, of their holiday shopping online—up from 49 per cent last year. Looking at the Australian market, 72 per cent of consumers plan to do some of their shopping online and from this, 48 per cent expect to do the majority of their shopping online.

Early shopping: a rising Australian trend Australian consumers are starting their holiday shopping earlier this year as they look to stretch budgets, with 35 per cent of Australian consumers surveyed stating they are planning to start before October. The research also suggests that retailers will look to jump on this trend. One in four merchants surveyed intend to increase the number of their holiday promotions this year, with the same proportion planning to launch promotions before October. The intent to shop early and benefit from promotions over the holiday season is particularly prominent among younger shoppers. Across all markets surveyed, 44 per cent of digital natives (consumers under 45) intend to engage in their festive shopping during promotional periods like Black Friday and Cyber Monday. Conversely, older shoppers surveyed report being more likely to adopt more traditional approaches to better manage budgets for their festive purchases. These include self-imposed spending limits, trading down to value brands and using cash to help them stick to their budget. “As we approach this year’s Black Friday and Christmas season, Australian consumers are gearing up to spend an impressive $4.8 billion on online marketplaces,” says David Boyer, VP, head of ANZ at Auctane, ShipStation’s operating brand. “In the face of economic caution marked by high interest rates and cost of living pressures, it’s encouraging to see the majority of Australians planning to do their NOVEMBER 2023 61

shopping online. This shift may be indicative of

Driving the popularity of online marketplaces

changing consumer habits, particularly among

is that consumers feel they offer better value and

younger shoppers who are seeking out holiday

provide a platform that allows them to easily

promotions and early deals.

compare products and prices. In fact, 72 per

“While cost remains the king of considerations

cent of Australian shoppers surveyed believe

for Australian consumers, it’s interesting to note

online marketplaces offer better value than

that they are willing to pay a bit more for quicker

individual retailers and almost half of Australian

delivery. These changing dynamics are driven

consumers (48 per cent) state the main benefit

by a digitally-savvy demographic under 45, who

of online marketplaces is that they offer more

prioritise speed and convenience in their online

competitive prices and deals. Delivery also plays

shopping experience.

a vital part when it comes to shopping on online

“In the face of cautious economic sentiment,

marketplaces, with 62 per cent of Australian

it’s promising to see retailers are optimistic about

consumers believing they usually provide a fast

peak season demand. As we navigate through

and reliable delivery experience.

these shifting consumer trends, it’s clear that the ecommerce landscape is evolving.”

Cost is still king in Australia vs other markets While there is a shift in consumer delivery priorities

Online marketplaces rising in

during peak season in the other markets surveyed,

popularity with Australians

with speed of delivery becoming more important

Online marketplaces look set to be the most

during holiday shopping, in Australia cost remains

popular channel of choice for online shoppers

by far the most important shipping feature for

this peak season. The research shows that 80

consumers. Seventy-eight per cent of Australians

per cent of Australian consumers surveyed

surveyed highlight the cost of delivery as the most

expect to shop on online marketplaces, with

important factor when making an online purchase.

this figure rising to 90 per cent across the

With this in mind, it shouldn’t come as a surprise

markets surveyed. The research also suggests

that 45 per cent of Australian consumers surveyed

that around one in every two online orders over

are concerned that shipping costs are too high

the holiday season looks set to be made via

during the holiday season. Alongside this, 42

a marketplace.

per cent of Australians are also concerned about

62 giftguideonline.com.au

online

long scheduled delivery times and 38 per cent are

of Australian consumers surveyed state they would

worried about late deliveries or deliveries arriving

never pay extra for a premium delivery service.

when nobody is available to receive it and 37 per

There is a balance to be struck when it comes

cent are worried about missing/stolen parcels.

to shipping costs, but the findings suggest that

Interestingly, while Australians surveyed expressed

Australian consumers are willing to pay for a typical

concern about delivery costs, many are willing

online purchase when time pressure becomes

to pay for a typical $30 to $50 online purchase

a critical factor. Across the markets surveyed,

to ensure it arrives quicker. In fact, 57 per cent of

willingness to pay rises to as high as 78 per

Australian consumers state they would pay $6 to

cent among under 45s—the most commercially

$7 to ensure same-day delivery and 42 per cent are

significant consumer demographic for online retail.

willing to pay that price for next day delivery. On

These digital-native shoppers, often time-poor,

the other side of the spectrum, almost 40 per cent

place a high value on speed and convenience. G

NOVEMBER 2023 63

conversion FROM CART TO

Retailers tap into payments technology for peak season growth.

ussie consumers are

Australian consumers acknowledge they spend

becoming more selective,

extra time browsing both physical stores (46 per

waiting for special occasions

cent) and online platforms (41 per cent) in search

or discounting periods such as

of the best bargains. Now, as consumers tighten

peak season, to make their purchases. This shift in

their belts, retailers are grappling with reduced

spending behaviour has far-reaching implications

demand and exploring other mechanisms to drive

for retailers. According to Adyen’s 2023 Retail

sales. Adyen’s report highlights that almost 17

Report, this upward trend is particularly evident in

per cent of retailers have been compelled to offer

Australia, where 31 per cent of consumers wait for

discounts year-round to attract customers amid

discounting calendar moments before making a

the challenging economic climate.

purchase to save money.

In an environment where every dollar counts,

To further stretch their dollar, nearly half of

consumers have become discerning shoppers,

64 giftguideonline.com.au

technology

carefully planning their purchases to maximise

Payments technology can be a game-changer

savings. This change highlights the importance

for retailers looking to boost sales during peak

of understanding the customer’s mindset,

seasons. Beyond their purpose of facilitating

preferences and pain points, so retailers can

transactions, payments technology enables

quickly tailor their strategies to provide value and

retailers to implement loyalty programs seamlessly

convenience where it matters most.

and tap into the benefits and incentives offered by Buy Now Pay Later and cashback/rewards

Enhancing the peak season experience

providers too. By integrating loyalty rewards,

Keeping up with customers’ evolving preferences

BNPL and cashback providers with payment

is fundamental in the modern retail landscape.

systems, retailers can offer discounts or exclusive

Retailers need to be agile and responsive, catering

offers at the point of purchase, incentivising

to customers who prioritise value, convenience

customers to return. This not only increases sales

and seamless shopping experiences. This entails

during peak seasons but also fosters customer

understanding the significance of discounting

retention throughout the year.

calendar moments and ensuring that your

As the Adyen 2023 Retail Report highlights,

business is well-prepared to meet the increased

Australian consumers, like many others

demand during peak seasons and to create

worldwide, have become savvier in their spending

incentives for shoppers to purchase outside of

habits. Retailers must recognise this shift and

these windows too.

implement strategies that resonate with cost-

Businesses invest a lot to get customers to the

conscious shoppers.

point of payment, so it’s vital they don’t fall at the

Payments technology will continue to be a crucial

final hurdle with a poor experience either online,

tool in this endeavour, enhancing the shopping

in app or in store, especially during peak season,

experience and driving sales during peak seasons.

when customer patience is especially limited.

By embracing modern payment solutions and

Checkout processes must run smoothly when stores

reimagining customer engagement, retailers can

or websites are full of potential customers looking

not only survive but focus more on ways to thrive

for the best deals. It’s essential that businesses

in the current economic landscape. G

ensure that every payment experience that potential

By Hayley Fisher, country manager of Australia

shoppers go through is quick, easy and secure.

and New Zealand, Adyen NOVEMBER 2023 65

Summer vibes 66

giftguideonline.com.au

KOL KID

KATE SPADE Here is some visual merchandising inspiration to get your store ready for the next season.

visual merchandising

JASH LIVING

ANTHROPOLOGIE

ANGOVE STREET COLLECTIVE

HABITANIA

COOSH & CO NOVEMBER 2023 67

OUTDOORS ON PARADE

OVS

CORNER STORE LA LUNA HOME & GIFT

OPUS DESIGN

68 giftguideonline.com.au

visual merchandising

MECQUE

AIDA SHORE DITCH

PIGEONHOLE

THE FLOWER LAB STACKWOOD NOVEMBER 2023 69

1 The latest products to take your store from spring into summer

2 3

4 1. Djeco maxi kites, wholesale for $13.40. Kaleidoscope Australasia, 07 3375 6446, sales@kaleidoscope.com.au, www.kaleidoscope.com.au, www.facebook.com/kaleidoscopeaustraliapl, www.instagram.com/kaleidoscope_australasia 2. ShooFly eco food covers, wholesale from $16 to $25. Glass on the Grass, 0421 068 430, lee@glassonthegrass.com, glassonthegrass.com, www.facebook.com/glassonthegrass, www.instagram.com/glassonthegrass 3. Hammam towels & beach mats, wholesale from $30 to $210. Carnival Homewares, 03 9808 2222, info@carnivalhomewares.com.au, www.carnivalhomewares.com.au, www.facebook.com/CarnivalHomewares, www.instagram.com/carnivalhomewares/ 4. Ocean collection candle and diffuser, wholesale for $14.95 and $15.95. Bramble Bay Co, 07 3492 0951, sales@bramblebayco.com, www.bramblebayco.com, www.facebook.com/ bramblebayco, www.instagram.com/bramblebayco 5. eb&ive La Vie hat, wholesales for $22.50. The Kindred Co, 02 9667 1991, sales@thekindredco.com.au, www.thekindredco.com.au, www.facebook.com/thekindredcolifestylebrands, www.instagram.com/the_kindred_co 70 giftguideonline.com.au

summer sizzlers

1 2 3 4 5 6 1. Twist fan, set of 40 wholesales for $172. Annabel Trends, 07 5593 4755, info@annabeltrends.com, www.annabeltrends.com, www.facebook.com/AnnabelTrends, www.instagram.com/annabeltrends 2. Picnic starter pack, wholesales for $531.86. Splosh, 07 3805 4718 , sales@splosh.com.au, www.splosh.com.au/become-a-stockist, www.facebook.com/sploshaust, www.instagram.com/splosh 3. Simple Healthy Recipes cookbook, RRP $74.95. The Healthy Chef, 02 9281 1444, hello@thehealthychef.com, healthychef.com, www.facebook.com/healthychefteresacutter, www.instagram.com/thehealthychefofficial 4. NF Living ceramic planters, wholesale from $4.35 to $39.95. Nicholas Agency NF, 02 9579 2200, sales@nf.net.au, www.nf.net.au, www.facebook.com/NF.Living.AU, www.instagram.com/nf_living/ 5. Janod bath buckets, wholesale for $16. Bright Wonders, info@brightwonders.com.au, www.brightwonders.com.au, www.instagram.com/brightwonders_au 6. Mix n Match LP Favourites, wholesale from $2.27 to $24.99. Lisa Pollock, 07 5576 2369, customerservice@lisapollock.com.au, www.lisapollock.com.au, www.facebook.com/lisapollockartist, www.instagram.com/lisapollockartist NOVEMBER 2023 71

1 2

4 6

5 1. Cool Stuff Rip Cord Space Flying Saucer, RRP $14.95. TNW Australia, 02 9559 1300, sales@tnw.com.au, www.tnw.com.au, www.facebook.com/tnwaustralia, www.instagram.com/tnw_australia 2. Outback mud mask, RRP $50. Plendi, hello@plendi.co, plendi.co, www.facebook.com/plendiskin, www.instagram.com/plendiskin 3. Picnic quilts, prices on request. When The North Wind Blows, 0414 931 455, hello@northwindblows.com.au, www.northwindblows.com.au, www.facebook.com/WhenTheNorthWindBlows, www.instagram.com/WhenTheNorthWindBlows 4. Unemployed Philosophers Guild fertile minds planters, wholesale for $3.61. William Valentine Collection, 02 4647 2866, sales@williamvalentine.com.au, www.williamvalentine.com.au, www.facebook.com/williamvalentinecollection, www.instagram.com/williamvalentinegiftware 5. Palatable tea towels, RRP $29. Brighton House Décor, 0414 229 338, palatableteatowels.com.au, www.instagram.com/palatableteatowels 6. eb&ive Verve dress, wholesales for $59. The Kindred Co, 02 9667 1991, sales@thekindredco.com.au, www.thekindredco.com.au, www.facebook.com/ thekindredcolifestylebrands, www.instagram.com/the_kindred_co 72 giftguideonline.com.au

summer sizzlers

2 3

1. Tutti Fruitti kimono and sleep shorts, wholesale for $32.60 and $19.70 respectively. Annabel Trends, 07 5593 4755, info@annabeltrends.com, www.annabeltrends.com, www.facebook.com/AnnabelTrends, www.instagram.com/annabeltrends 2. Summer Days candle and diffuser, wholesale for $14.95 and $15.95. Bramble Bay Co, 07 3492 0951, sales@bramblebayco.com, www.bramblebayco.com, www.facebook.com/bramblebayco, www.instagram.com/bramblebayco 3. Limited Edition aromatherapy candle, wholesales for $42.40. AROMABABY Natural Skincare, 03 9464 0888, info@aromababy.com, www.aromababy.com, www.facebook.com/AromababyOrganicBabySkincare, www.instagram.com/Aromababyofficial

FLORAL, GREENERY, HOMEWARE & CHRISTMAS reliancetrading.com.au (03) 9372 3555 sales@reliancetrading.com.au

NOVEMBER 2023 73

1 3

6 5

1. Sapphire Coast Lotus flower & sweet orange range, wholesales from $3.45 to $24.95. Empire Australia, 03 8595 7600, fiona@empirebathandbody.com.au, www.empirebathandbody.com.au 2. Disney100 cosmetic sheet mask duo, wholesales for $10.17. Fine Fragrance Company, 08 6143 6790, vanessa@finefragrance.com.au, www.finefragrance.com.au 3. Baghera Rider Mercedes, wholesales for $293. Bright Wonders, info@brightwonders.com.au, www.brightwonders.com.au, www.instagram.com/brightwonders_au 4. Plasto I’m Green dumper truck and bucket set (bioplastic), wholesales for $41.65. Axis Toys & Gifts, 02 9986 3456, admin@axistoys.com, www.axistoys.com, www.facebook.com/AxisToys, www.instagram.com/axis_toys 5. Bamboo Breeze candle and diffuser, wholesale for $15.50 and $16.50. Bramble Bay Co, 07 3492 0951, sales@bramblebayco.com, www.bramblebayco.com, www.facebook.com/bramblebayco, www.instagram.com/bramblebayco 6. Glitter manicure set, wholesales for $6.50. Gibson Gifts, 03 9581 3666, enquiries@gibsongifts.com.au, gibsongifts.com.au, www.facebook.com/GibsonGifts, www.instagram.com/gibsongifts

74 giftguideonline.com.au

summer sizzlers

3 6 5

4 1. Kew Long Toms (set of 6) & bowls (set of 2), wholesale for $196.50 and $132.95. Reliance Trading, 03 9372 3555, sales@reliancetrading.com.au, reliancetrading.com.au, www.facebook.com/Reliance-Trading, www.instagram.com/rtc.floralgreenery/ 2. Scratch art flowers, wholesale for $5.50. House of Marbles, 02 9426 0955, customerservice@jgdistribution.com.au, www.houseofmarbles.com.au 3. eb&ive La Vie wrap skirt, wholesale for $77.25. The Kindred Co, 02 9667 1991, sales@thekindredco.com. au, www.thekindredco.com.au, www.facebook.com/thekindredcolifestylebrands, www.instagram.com/the_kindred_co 4. Hooded Towels starter pack, wholesales for $517.98. Splosh, 07 3805 4718 , sales@splosh.com.au, www.splosh.com.au/become-a-stockist, www.facebook. com/sploshaust, www.instagram.com/splosh 5. NF Living ceramic serving ware, wholesale from $3.50 to $19.95. Nicholas Agency NF, 02 9579 2200, sales@nf.net.au, www.nf.net.au, www.facebook.com/NF.Living.AU, www.instagram.com/nf_living/ 6. Cool Stuff Hot Shot Handballs, RRP $5.95. TNW Australia, 02 9559 1300, sales@tnw.com.au, www.tnw.com.au, www.facebook.com/tnwaustralia, www.instagram.com/tnw_australia NOVEMBER 2023 75

6 5

4 3 1. 2024 diary, journal & planner, wholesale for $22.72. Intrinsic Enterprises, 08 8232 2366, hello@intrinsiconline.com, www.intrinsiconline.com, www.facebook.com/theintrinsicway, www.instagram.com/theintrinsicway 2. Pink Hanabana bud vases, wholesale for $7.50 each. J Style, 02 4225 8811, info@jstyle.com.au, www.jstyle.com.au, www.facebook.com/jstyle.com.au, www.instagram.com/jstyle_au/ 3. Melamine picnic ware, wholesales from $4.55 to $22.72. Lisa Pollock, 07 5576 2369, customerservice@lisapollock.com.au, www.lisapollock.com.au, www.facebook.com/lisapollockartist, www.instagram.com/lisapollockartist 4. Colour Me Happy range, RRP $24 to $69. Lük Beautifood, 1300 669 442, service@lukbeautifood.com, lukbeautifood.com, www.facebook.com/lukbeautifood, www.instagram.com/lukbeautifood 5. Tresser collection, wholesales from $14.98 to $68.20. Pilbeam Living, 03 9417 5755 sales@pilbeam.com.au, pilbeam.com.au, www.facebook.com/pilbeamliving, www.instagram.com/pilbeamliving 6. Artificial real touch peony stem & needle protea spray, wholesale for $6.55 and $10.35. Reliance Trading, 03 9372 3555, sales@reliancetrading.com.au, reliancetrading.com.au, www.facebook.com/Reliance-Trading, www.instagram.com/rtc.floralgreenery

giftguideonline.com.au

summer sizzlers

1 2 3 6

1. Hammam picnic rugs, wholesale from $30 to $210. Carnival Homewares, 03 9808 2222, info@carnivalhomewares.com.au, www.carnivalhomewares.com.au, www.facebook.com/CarnivalHomewares, www.instagram.com/carnivalhomewares/ 2. Cool Stuff Large Whistling Foam Rocket Missile, RRP $14.95. TNW Australia, 02 9559 1300, sales@tnw.com.au, www.tnw.com.au, www.facebook.com/tnwaustralia, www.instagram.com/tnw_australia 3. Kew Bee Cache pot (set of 4) & oval planters (set of 3), wholesale for $148.20 and $208.95. Reliance Trading, 03 9372 3555, sales@reliancetrading.com.au, reliancetrading.com.au, www.facebook.com/Reliance-Trading, www.instagram.com/rtc.floralgreenery 4. Disney Pooh Bear collection, wholesales from $22 to $36. J Style, 02 4225 8811, info@jstyle.com.au, www.jstyle.com.au, www.facebook.com/jstyle.com.au, www.instagram.com/jstyle_au 5. Bright Healthy Radiance range, RRP $19.99 to $49.99. Cetaphil, 1800 800 765, www.cetaphil.com.au, www.facebook.com/CetaphilAustralia, www.instagram.com/cetaphilaustralia 6. Amazonite Tree Of Life duo bracelet, wholesales for $26.75. Bramble Bay Co, 07 3492 0951, sales@bramblebayco.com, www.bramblebayco.com, www.facebook.com/bramblebayco, www.instagram.com/bramblebayco NOVEMBER 2023 77

summer sizzlers

3 6 4 5

1. Disney Frozen collection, wholesales from $6 to $18.92. Fine Fragrance Company, 08 6143 6790, vanessa@finefragrance.com.au, www.finefragrance.com.au 2. Hickory Dickory Dock finger puppet book, wholesales for $5.50. House of Marbles, 02 9426 0955, customerservice@jgdistribution.com.au, www.houseofmarbles.com.au 3. Tropicana net bag of marbles, wholesales for $4.25. House of Marbles, 02 9426 0955, customerservice@jgdistribution.com.au, www.houseofmarbles.com.au 4. Clarity & Serenity essential oil blends, wholesale for $29.95. AROMABABY Natural Skincare, 03 9464 0888, info@aromababy.com, www.aromababy.com, www.facebook.com/AromababyOrganicBabySkincare, www.instagram.com/Aromababyofficial 5. Banksia collection, wholesales from $18.20 to $31.80. Pilbeam Living, 03 9417 5755 sales@pilbeam.com.au, pilbeam.com.au, www.facebook.com/pilbeamliving, www.instagram.com/pilbeamliving 6. Linen Accents candle and diffuser, wholesale for $15.50 and $16.50. Bramble Bay Co, 07 3492 0951, sales@bramblebayco.com, www.bramblebayco.com, www.facebook.com/bramblebayco, www.instagram.com/bramblebayco 78

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