GIFTGUIDE Leisure December 2020

Page 28

lanes

CHANGING

Covid-19 has created a new consumer, the online shopper. So how did it all start and where to from here?

A

ustralia’s e-commerce

“Social distancing, self-isolation, closure

market has been on a growth

of bricks and mortar stores due to lockdown

curve during the past few

measures have led to higher preference for online

years and the recent Covid-19

channels by consumers for making purchases

outbreak has further accelerated this trend.

during the pandemic,” Ravi Sharma, banking and

The country’s e-commerce market is forecast

payments lead analyst at GlobalData, comments.

to grow at an annual growth rate (CAGR) of 12.3

According to a report by Australia Post, in April

per cent between 2016 and 2020 to reach $52.2

2020 alone 200,000 new shoppers entered the

billion in 2020, according to data and analytics

online space in the country.

company, GlobalData. 28  giftguideonline.com.au

“The current crisis opened the e-commerce


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
GIFTGUIDE Leisure December 2020 by The Intermedia Group - Issuu