lanes
CHANGING
Covid-19 has created a new consumer, the online shopper. So how did it all start and where to from here?
A
ustralia’s e-commerce
“Social distancing, self-isolation, closure
market has been on a growth
of bricks and mortar stores due to lockdown
curve during the past few
measures have led to higher preference for online
years and the recent Covid-19
channels by consumers for making purchases
outbreak has further accelerated this trend.
during the pandemic,” Ravi Sharma, banking and
The country’s e-commerce market is forecast
payments lead analyst at GlobalData, comments.
to grow at an annual growth rate (CAGR) of 12.3
According to a report by Australia Post, in April
per cent between 2016 and 2020 to reach $52.2
2020 alone 200,000 new shoppers entered the
billion in 2020, according to data and analytics
online space in the country.
company, GlobalData. 28 giftguideonline.com.au
“The current crisis opened the e-commerce