GAME CHANGERS The rise of online shopping has fundamentally changed the expectations consumers have of their favourite brands and retailers. As consumers spend more on marketplaces, they are increasingly recognising the benefits that they offer.
T
here have been some key
Two-thirds of consumers surveyed globally
shifts in consumer behaviour,
prefer ecommerce sites with online marketplaces,
especially over the last two years,
and 70 per cent say online marketplaces are
with many people moving online
the most convenient way to shop. Two-thirds
to do their shopping. According to recent research, Australians now conduct nearly one-third (30 per cent) of their online shopping on marketplaces and 92 per cent
of Australia’s high-volume, high-value ‘power shoppers’ wish that more of their favourite retailers had online marketplaces. “The onset of the pandemic accelerated many
of Australian consumers expect to maintain or
changes in consumer behaviours that were
increase their marketplace usage in 2022.
already in place, with consumers turning to
Indeed, findings of the 2022 Mirakl State of
ecommerce options that were more convenient,
Online Marketplace Adoption report show the
faster, more reliable and accessible on the run
ecommerce landscape has shifted in response to
or from the comfort of their own home,” says
rising consumer expectations around rapid delivery,
enterprise marketplace platform Mirakl’s co-
product quality and variety, and lower pricing.
founder and co-CEO, Adrien Nussenbaum.
30 giftguideonline.com.au