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More than a business Uppercup is the ultimate solution for the coffee obsessed and environmentally passionate. We sat down for a chat with Felicity Ford from Uppercup, a small female-led, Australian made and owned, B-Corporation certified business that is actively addressing both passions and concerns in one.

We love how Uppercup provides real solutions to wider environmental issues. Why was creating the Uppercup Solutions Program and the Recycled Uppercup Plus product important to your business’ core values and ethics? “We strive to be as sustainable as possible while maintaining a minimal impact on the environment, people and society around us. Reusable coffee cups have now been an integral part of Australian society for the past five years, you see them everywhere. What we were noticing was that people were now onto their second or third reusable cups, as all cups have an end of life. On top of offering spare parts to extend product life, we wanted to provide an option to all customers to know that their product is actually being recycled. In Australia we have a large problem with reclamation and recycling of products, so we have been working hard to make sure we are minimising our impact on our local 6  giftguideonline.com.au

environment. Because of the issues around recycling and repurposing we decided to work with local partners to recycle the cups ourselves and turn them into new ones.” How does Uppercup work to eradicate single use coffee cups from circulation and landfill? “Beyond selling cups to people, we have a suite of partners who we are working with to implement alternative based cup systems. One is a Swap & Go Cup program where we implement a suite of different cups in corporate head offices and allow every single staff member to borrow a made-to-order Uppercup and return it. Why our programs are so effective at eradicating single-use coffee cups is that they are made-to-order for commercial applications. You can brand and match to the company plus you can fit a non-reusable lid on the cup, which is the part of the non-reusable coffee cup that can be recycled. You are removing the barrier to

Profile for The Intermedia Group

Giftguide ECO November 2020  

Giftguide magazine is an award-winning bi-annual publication that is regarded by retailers as the ‘Bible’ of the gift and homewares industry...

Giftguide ECO November 2020  

Giftguide magazine is an award-winning bi-annual publication that is regarded by retailers as the ‘Bible’ of the gift and homewares industry...