HEALTH & BEAUTY TRENDS
Innovations in natural skincare drive sales. The recent lockdown and restrictions in New Zealand have resulted in a return of the ‘salon at home’ experience, with increased demand for skincare products such as serums, eye creams and masks. Some of the new products we see emerging in supermarkets strike the perfect balance between nature and science.
Glow Lab; Science + Nature a winning combo Globally the skincare market has seen a significant shift in the last three years with consumers demanding greater transparency in the products they purchase, says Brand Manager Fenella Brown. “No longer a trend but a consumer movement, the natural segment now makes up 25% share of total NZ Grocery skincare sales*, as consumers move to using natural products across their entire skincare repertoire. “With naturals being a key growth 16
FMCG BUSINESS - SEPTEMBER 2021
segment in the beauty category it’s not surprising to see global brands launching naturally inspired skincare ranges. Glow Lab however, has a unique position in the natural segment – combining natural ingredients with scientifically proven naturally derived active ingredients to deliver natural skincare products that work. And this science + nature offer is resonating with consumers, voted Best Clean Beauty Brand in the 2021 Lifestyle Remix Awards,” says Brown. She says: “Almost four years since launch, Glow Lab is already NZ Grocery’s market leading natural personal care brand and continues to drive growth for the natural skincare category*. Glow Lab Age Renew, the first dedicated natural anti-ageing skincare range in supermarkets, delivered over $1.3m in largely incremental growth in its first year, and today continues to be one of the key growth areas in the natural segment.”