[ category insights ] Blue Frog Blue Frog Founder Scott Baragwanath told FMCG Business: “Here at Blue Frog, we’re nuts about breakfast, health and most of all, taste – so it’s no wonder we grew more than 50% last year! Even though we have now established ourselves here in NZ as a firm crowd favourite, we aren’t slowing down. “With the demand for keto diets only continuing to grow (Keto F&B sales are up 79% YOY and 85% of Kiwis are following some sort of diet), we thought it was about time we shared our long-awaited creation - something to fulfil those keto dreams. “Introducing our new Keto Almond, Peanut and Raspberry offering – boasting 88% nuts and seeds, just 0.9gm sugar per serve (the lowest Keto cereal in Australasia), 4gms of carbohydrate per serve AND it’s grain free and gluten free. “This is undoubtedly putting our best foot forward, basing the recipe on our award-winning Macadamia recipe that’s the number one selling super premium
cereal after just one year*. We’ve roasted our peanuts not once, but twice, and added crunchy almonds and all manner of crispy seeds. With a sprinkling of the best freeze-dried, New Zealand grown raspberries from our friends at Little Beauties in Nelson and a generous splash of pure Heilala Vanilla, you’ll be hard pressed not to fall in love. “For breakfast or as a snack on its own, it’s the perfect accompaniment to anyone’s day. So get this one on your sites and shelves today and see for yourself the magic we can bring,” says Baragwanath. *ROS in top 20 FS stores.
For any enquiries/samples or to place an order, please email sales@bluefrogbreakfast.co.nz
The FMCG Business team endeavours to produce a monthly snapshot of category news and highlights, based on information from participating clients, plus a table of the freshest data available at time of print. If you wish to contribute news for upcoming category reports, please contact trubanowski@intermedianz.co.nz
WORTH WAKING UP FOR
new
crafted in nz
AND
88%
NUTS &SEEDS
1 g sugar serve per
GLUTEN FREE
KETO
ALMOND, PE ANUT AND R A S P B E R R Y
1
350 g
4
CARBS
