FMCG Business April-May 2025

is your being?

finalist for 2025 is revealed

is bright for Four Square Otaika

BIG milestones, new trends and events

This year Romano’s turns 50, and to celebrate they’re launching an exciting new brand campaign showcasing their popular range of fresh pizzas and bases – as seen on our cover and on pg 22.

We’re also marking a very big milestone with the Queen Anne team, who are celebrating 100 years in business! Find out more in our Chocolate & Confectionery category feature on pg 18.

We discover what’s trending in breakfast spreads, what’s hot this season, and which skincare and haircare products are driving sales in our supermarkets.

Did you know that the global wellness market has reached USD 6.3 trillion, representing approximately 6% of the global GDP? Lew Bentley takes a close look at this development on pg 36.

Also in this issue, FGC Chief Executive Raewyn Bleakley reports from Europe where she attended the GS1 Global Forum, and our legal experts offer advice on navigating product stewardship obligations.

We bring you our favourite snapshots from the Foodstuffs Expo, the NZACS Golf Tournament, and the opening of the new PAK’nSAVE in Highland Park (which I was lucky to attend, joining the team and local dignitaries at 6am in the morning).

Keep an eye on our daily online updates for breaking news and more industry highlights. If you’d like to receive our weekly e-news, please subscribe over at www.fmcgbusiness.co.nz where you can also access FMCG services and events.

We’d love to hear from you if you have new product launches or other exciting news to share. Please keep in touch and join our daily conversations on LinkedIn, Facebook, or Instagram.

Tamara Rubanowski trubanowski@fmcgbusiness.co.nz www.fmcgbusiness.co.nz

ON THE COVER

This year Romano’s turns 50, and to help celebrate they’re launching an exciting new brand campaign showcasing their popular range of fresh pizzas and bases. Find out more on pg 22.

PUBLISHED BY

C&I Media (NZ) Ltd PO Box 109 342

Newmarket, Auckland 1149

MANAGING DIRECTOR

Simon Grover

GROUP PUBLISHER AND COMMERCIAL DIRECTOR

Safa de Valois safa@c-store.com.au

EDITORIAL DIRECTOR

James Wells james@intermedia.com.au

HEAD OF CONTENT

Tamara Rubanowski

trubanowski@fmcgbusiness.co.nz ph: 027 278 4761

MEDIA SALES MANAGER

Bridgit Hannigan bhannigan@fmcgbusiness.co.nz ph 022 1505 473

GRAPHIC DESIGNER

Leanne Hogbin leanne@intermedia.com.au

PRODUCTION MANAGER

Jacqui Cooper jacqui@intermedia.com.au

DIGITAL AND PRINT

COORDINATOR

Eclypse Lee elee@intermedianz.co.nz

C&I Media takes its Corporate and Social Responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities. As part of our company policy we ensure that the products and services used in the

and vegetable oils, linseed oil and soy bean oil. This magazine is printed by SCG, an ToitŪ enviromark gold certified printer.

ISSN 2382-1663 (print) ISSN 2624-4802 (online)

FMCG Business is audited and verified by ABC.

Skin-loving botanicals

Enriched with nourishing plant-based ingredients, for soft, hydrated skin.

Going for growth: all supermarket options on the table

All options are on the table to deliver a better deal for supermarket shoppers, Economic Growth Minister Nicola Willis says.

“I am issuing a Request for Information (RFI) asking potential supermarket challengers – both in New Zealand and overseas – what regulatory changes are needed to help them compete at a national scale and drive grocery prices down.

“At the same time, I have asked officials for advice on ways in which the grocery sector could be restructured to increase competition.

“New Zealand grocery prices are high by international standards and Kiwi shoppers are being poorly served by a market effectively dominated by just two major playersFoodstuffs and Woolworths.

“This lack of competition is the result of a series of mergers that have occurred over the past 30 or 40 years.

“Despite well-intended reforms in recent years, competition in the grocery market has not improved. Kiwis are still missing out on competitive grocery offerings.

“The purpose of the RFI is to identify the regulatory and legislative

steps necessary to facilitate increased competition at scale.

“I am seeking information from a range of potential investors, on what it would take for one or more new grocery retailers to enter the market on a national scale, or for existing competitors to grow to sufficient size to materially increase competition. I also want to know what regulatory and commercial barriers to competing potential new entrants see and what they would like the Government to do about those barriers.

“I am concerned that more significant action may be required to foster genuine competition. Therefore, I have commissioned specialist external advice on ways in which the existing supermarket duopoly could be restructured to improve competition.

“Officials are working with the appointed advisors to consider options including a possible demerger of existing entities.

“In mid-2025, once I have considered the evidence coming in from the RFI, and the Commission’s work, I will bring further recommendations to Cabinet. No decisions have been made yet, but if Cabinet decides legislation is necessary, I expect to introduce it to Parliament by the end of the year.”

Fine Food New Zealand returns

Fine Food New Zealand is set to return to the Auckland Showgrounds from 29 June to 1 July, with a mission to push the food and beverage sector forward!

An industry hub for hospitality, foodservice and food retail of who’s who and what’s new, this is the place to meet, network, educate, research and investigate all the tools and tricks of the trade that have been designed with YOU in mind.

With areas and zones dedicated to all the best in show and those in the know, trade visitors can spend time soaking up what’s on offer across all sectors of the industry.

Rebecca Stewart, Group Director of XPO comments, “Trade events are a way to stay ahead of the curve and with increasing pressure on all businesses to put their very best foot forward to convince customers to invest with them, this is the one stop shop to

ensuring your business is operating at an optimal level. There will be new products, innovations, best practice and operating efficiencies all showcasing their latest and greatest. There is no better environment to do business than face-to-face, with everyone you need to meet all in one place, at the same time.”

Seminars featuring renowned speakers from across the industry will be a highlight for education and upskilling. Add to that new products, showcases, masterclasses, and tastes of the world and you have a pretty full three days!

Attendance is FREE for trade delegates who register online before 28th June.

For more information or to register visit https://www.finefoodnz.co.nz/.

Economic Growth Minister Nicola Willis

This craveable Fixx won’t let you down!

Introducing Inghams Buttermilk Chicken Crunchy Fixx - the ultimate chicken range your shoppers will love! Inspired by Kiwis’ desire for delicious chicken, these exciting new products deliver irresistibly crunchy, juicy chicken that will have shoppers coming back for more.

Made with 100% New Zealand chicken, Inghams Buttermilk Chicken Crunchy Fixx is designed to meet the demand for shoppers seeking a tasty meal at home. Whether they’re after a quick dinner solution or a weekend treat, this range offers the perfect option to satisfy their cravings. Available in both Original and Spicy flavours, with chicken tenders and burgers to choose from, there’s something for every chicken lover.

locking in all the tender, juicy goodness inside. Buttermilk-coated chicken is known for its premium taste, exceptional tenderness, and unbeatable flavour, making it an easy sell in the freezer aisle.

A nationwide above-the-line campaign will drive awareness, ensuring strong demand from launch. With impactful digital, social, and in-store promotions, alongside engaging outdoor advertising, shoppers will be enticed to try the irresistible Crunchy Fixx experience for themselves.

Don’t miss out, this range is set to be a game-changer. Make sure these are in stock; they will sell fast!

What makes our Buttermilk Chicken Crunchy Fixx range stand out is the irresistible buttermilk coating and perfectly crunchy crumb,

ai1742525437158_ING0002 Crunchy Buttermilk Fixx Press_210x147mm_FA.pdf 1 21/03/2025 3:50 PM

For more information on stocking Inghams Buttermilk Chicken Crunchy Fixx, contact your Inghams representative, visit our website at www.inghams.co.nz/, or call 0800 800 785.

MAKE YOUR FREEZERS FOUR TIMES COOLER

Discover the Walkntalk Smart Tag GPS Tracker

Are you tired of constantly misplacing your keys, wallet, or other important items?

The Smart Tag GPS Tracker from WalknTalk is here to save the day! This compact and versatile device is designed to help you keep tabs on your belongings with ease and precision.

Key features

• Seamless integration with Apple devices: The Smart Tag GPS Tracker works flawlessly with Apple’s Find My app, allowing you to locate your items anywhere in the world. Simply attach the tracker to your valuables and use your iPhone or iPad to find them in seconds.

• Long-lasting battery: With a battery life of up to one year, you can trust the Smart Tag GPS Tracker to be there when you need it most. The replaceable CR2032 battery ensures that your tracker stays powered for the long haul.

• Loud ringer: Struggling to find your items nearby? The loud ringer feature makes pinpointing your belongings a breeze, even in the most cluttered spaces.

• Versatile attachments: The Smart Tag GPS Tracker comes with a keyring and silicone luggage tag, making it perfect for a variety

of uses. Whether you’re attaching it to your keys, luggage, or even your pet’s collar, this tracker has you covered.

Why choose the Smart Tag GPS Tracker?

• Peace of mind: Never worry about losing your valuables again. The Smart Tag GPS Tracker provides real-time location updates, ensuring that you always know where your items are.

• Easy to use: Setting up the Smart Tag GPS Tracker is a breeze. Simply pull out the battery insulating tab, connect it to your device via the Find My app, and you’re good to go!

• Reliable and durable: Built to withstand daily wear and tear, the Smart Tag GPS Tracker is designed for long-term use. Plus, with a 2-year warranty, you can rest assured that your investment is protected.

Don’t let the fear of losing your valuables hold you back. Invest in the Smart Tag GPS Tracker today and experience the convenience and peace of mind that comes with knowing your belongings are always within reach.

https://shoptics.co.nz/products/smarttag-tracker

fresh produce

Best in season

Now is the time for consumers to enjoy autumn vegetables like celery, leeks and brassicas. They will be in great supply and should be displayed prominently.

Autumn fruit is also a drawcard in the produce department, from crisp new-season apples and crunchy pears, to flavourful feijoas, the delicate sweetness of persimmons and the tropical tang of passionfruit.

Cabbage

Available all year, cabbages are popular in autumn given their versatility. Sliced through slaws and salads, cooked, roasted and stir-fried, cabbages are a staple all season.

“Pumpkins are packed with vitamins A and C, promoting healthy skin and immunity.”

What to look for: Choose firm, dense heads with crisp, vibrant leaves.

Storage/handling: Refrigerate cabbages in the crisper drawer to keep them fresh for up to two weeks. Handle carefully to avoid bruising.

Nutrition: Cabbages are a great source of vitamin C and a source of vitamin K, supporting immunity and bone health.

Pumpkin

Crown or grey pumpkins are generally available year-round, with butternut and buttercup squash in good supply in autumn. What to look for: Choose pumpkins with firm, smooth skin and a deep, vibrant colour.

Storage/handling: Pumpkins store well in a cool, dry place. Once cut, refrigerate and use within a few days.

Nutrition: Pumpkins are packed with vitamins A and C, promoting healthy skin and immunity.

Fennel

Aniseed-flavoured fennel can be eaten raw or cooked. The fronds are used like a herb. What to look for: Choose fennel bulbs that are firm, with bright green fronds and a smooth, white base. Avoid bulbs with signs of browning or wilting.

Storage/handling: Store fennel in the crisper drawer and use soon after purchase.

Nutrition: Fennel provides a source of folate and potassium, which support healthy growth and development.

Persimmons

Fuyu persimmons, the main variety grown in New Zealand, are available from late April to July. They are crisp, delicately sweet and can be enjoyed raw or cooked.

What to look for:

Persimmons range from pale orange to deep red-orange. Choose firm, bruise-free fruit; minor skin blemishes don’t affect quality.

Storage/handling: Keep persimmons at room temperature for up to five days. Handle gently to prevent bruising.

Nutrition: High in dietary fibre, persimmons also contain potassium and are a good sources of vitamins A and C.

Satsuma mandarins

Satsuma mandarin season kicks off in early April, with a plentiful supply of these sweet, tangy fruit expected to last throughout winter. Popular with consumers, mandarins offer a refreshing, lunchbox or half-time snack, providing a healthy boost during colder months.

What to look for: Look for blemish-free mandarins with loose skin. The heavier fruit will be juicier.

Storage/handling: Store Satsuma mandarins at room temperature for a few days. Their shelf life can be extended by up to two weeks by refrigerating.

Nutrition: Satsuma mandarins provide a good source of vitamin C and also folate, which contributes to healthy growth and development in children. They are also a source of dietary fibre and contain potassium.

Leading the plant-based revolution with Vutter

In less than five years, Feliz Wholefoods has transformed from a bold idea into a major disruptor in New Zealand’s plant-based space. At the heart of this success is Vutter, the multi-award-winning, dairy-free butter alternative that has captured the taste buds of food lovers nationwide.

Award-winning brand with a loyal following

Founded with a vision to create plant-based products that are as delicious as they are sustainable, Vutter is shaking up the traditional butter / margarine category. Handcrafted with minimal, high-quality ingredients—free from artificial additives and unnecessary fillers, resulting in a rich, creamy, and undeniably delicious alternative that wins over even the most loyal butter lovers.

In 2024, Vutter cemented its place as a game-changer by winning big at the New Zealand Food Awards with Vutter Avo Spreadable, made with 40% cold pressed Avocado oil. This recognition, along with winning the People’s Choice Dairy-Free Awards for the fifth consecutive year, has fuelled incredible demand.

We’re ready to expand our retail footprint in New Zealand and beyond, with growing interest from international markets.

Profitable opportunity for retailers

We have a range of SKUs to suit different consumer needs with strong shelf life. Vutter Original and Vutter Avo Spreadable offer a premium butter alternative, while Vutter Garlic Slow Roasted provides an indulgent option at a higher price point.

Additionally, specialty flavours like Vutter Hemp, Vutter Vanilla, and Vutter Porcini Mushroom cater to niche markets through select retailers. Our latest offering, 120g Vutter Mini Blocks, are hand-wrapped in compostable paper—perfect for consumers seeking convenience and sustainability.

The free-from sector is growing rapidly, driven by consumer demand for clean-label, minimally processed, and ethically made products. Globally, the plant-based food market is projected to grow over 10% annually, driven by increasing consumer demand for clean, minimally processed, and ethically sourced products, with butter alternatives gaining significant traction.

Consumers are actively seeking better-for-you options, and Vutter delivers exactly that. Unlike margarine or other highly processed spreads, Vutter is a natural, premium alternative that appeals to health-conscious consumers. Our customers are foodies—not necessarily vegans or vegetarians—who value premium food with no unnecessary additives. They see the worth in high-quality, sustainable products and are willing to pay more for options that benefit both their health and the planet.

Expanding retail reach

Vutter is already available in New Zealand’s two major supermarket chains, but the opportunity for expansion is immense. We are seeking more distribution points within these chains, particularly outside of Auckland. Many of our customers, particularly those aged 65+, love Vutter because it reminds them of the butter they grew up with— without trans fats, bad cholesterol, or artificial ingredients.

Beyond retail, we supply food manufacturers and meal box delivery services, tapping into the growing demand for quality plant-based ingredients in the foodservice industry. For foodservice, we offer Vutter in 2.3KG, 10KG, and 17KG pails, ensuring versatility for different culinary applications.

With proven sales success, award-winning credibility, and scalable production capacity, we are ready to meet increasing demand and drive exponential growth in 2025.

Join us in the future of food

Retailers, foodservice providers, and buyers: the time to stock Vutter is now. Butter consumers are already adding Vutter to their baskets, increasing basket value and strengthening customer loyalty. Don’t miss the opportunity to bring this high-demand, fast-growing product to your customers.

Let’s talk distribution, pricing, and how we can work together to make 2025 a year of growth. Contact us today to find out how Vutter can elevate your store’s Premium butter alternative offerings and drive more sales.

www.vutter.co.nz

sales@felizwholefoods.co.nz

SUPER SPREADS

What’s driving sales in our supermarkets?

Peanut butter is experiencing growth driven by its health credentials and versatility, appealing to a younger demographic focused on better-for-you options, says the Woolworths NZ team.

They explain: “While traditionally a breakfast staple, its role is expanding into healthy baking and as a recipe ingredient. One of the key challenges is balancing the need to appeal to core, traditional consumers with attracting modern, versatile consumers. This is evident in the rise of health-focused peanut butters, emphasizing protein and nutrition, alongside indulgent options like chocolate peanut butter. Market leaders include Pics and Fix & Fogg, with a trend towards larger pack sizes and innovative flavour combinations. Despite economic challenges, the spreads category, including peanut butter, has seen growth, highlighting consumer interest in both health and indulgence.

“Honey is experiencing a resurgence, driven by innovation and a focus on functional benefits. Growth is particularly strong in Mānuka and Mānuka blended honeys, reflecting consumer interest in their perceived health properties. We’re also seeing the rise of infused honeys, such as “hot honey,” and fortified honeys with added ingredients for wellbeing, immunity, and vitality. The increase in tourist numbers to New Zealand is also contributing to the growth in Manuka honey sales,” explains the Woolworths NZ team.

Manuka Doctor: The market leader in New Zealand’s Manuka honey industry

“Manuka Doctor has established itself as the leading brand in the New Zealand Manuka honey market, demonstrating strong sales performance, unit growth, and total category contribution. Recent data confirms its position as the top-selling Manuka honey brand in domestic supermarkets,” says Marketing Manager Aeneas Hall.

“In the past year, Manuka Doctor recorded a total sales growth rate of 27.6% across all banners. The brand also led in unit sales of Manuka honey, with a total of 1.123 million units sold, an 18.72% increase from the previous year. This growth underscores its role in driving overall category expansion. The wider honey category experienced 15% growth across all banners, with the Manuka honey sub-category significantly outpacing the regular honey segment, growing at 26% compared to just 4.3% for regular honey. This trend highlights the growing consumer preference for Manuka honey over other honey types. Notably, for the second consecutive year, Manuka honey category sales ($27 million) have exceeded the regular honey category sales ($23 million), reinforcing its dominant position within the market*,” explains Hall.

“The continued expansion of the Manuka honey category demonstrates increasing consumer awareness of its unique health benefits”

MGO-graded Manuka honey continues to dominate domestic supermarket shelves, reinforcing consumer trust in a scientifically measurable system. Manuka Doctor’s strong performance in this segment reflects the growing preference for clear and transparent grading. MGO levels provide consumers with a clear and quantifiable indication of the honey’s potency, which has become a key factor in purchasing decisions. Other brands, which previously relied on pollen-based classifications, have now moved towards MGO grading in response to market demand for more accurate and standardised labelling. This shift further cements MGO as the preferred and most widely recognised grading system in the industry.

The continued expansion of the Manuka honey category demonstrates increasing consumer awareness of its unique health benefits, which range from immune support to digestive wellness. With Manuka Doctor’s wide distribution across major supermarkets and ongoing investment in product innovation, the brand is well-positioned to sustain its growth trajectory. By prioritising affordability and passing on savings to retailers and consumers rather than increasing margins, Manuka Doctor ensures that high-quality Manuka honey remains accessible to a broad range of customers.

As the Manuka honey industry continues to evolve, Manuka Doctor remains at the forefront, setting industry standards and meeting consumer expectations. With a proven track record of success and category leadership, the brand’s influence in New Zealand’s honey market is set to grow further in the coming years. www.manukadoctor.co.nz

New honey and campaign from market leader Arataki Honey

“Arataki Honey leads the honey category in New Zealand with a 31%* brand share and of the $50.8m* total honey category in New Zealand supermarkets,” says Marketing Manager Genevieve Renall.

Voted by New Zealanders as Readers Digest Most Trusted honey brand four years in a row, Arataki Honey is very proud of their family beekeeping heritage and is committed to delivering delicious honey of the highest quality for everybody to enjoy. Renall explains: “Key to the brand performance is the cumulation of strong selling individual honey products under the one trusted brand. There is a honey offering for everybody – from the mild and sweet Clover Blend honey to the rich and nourishing certified Manuka honey. Leading the charge in the category is number one selling Arataki Honey Squeeze Me™ 500g with 18% growth year on year.”

The past 12 months Arataki Honey has also seen significant growth of higher value Mono-floral Manuka honey offerings. Arataki Honey Mono-floral

HONEY AND SPREADS

* denotes value AND unit growth > +2%

Source: Circana MarketEdge Grocery MAT to 02/03/25

Manuka UMF 10+ 250g is the top-selling honey in this segment of the category. As visitor numbers to New Zealand grow, Kiwis look more for natural health products and the reputation of New Zealand Mono-flora Manuka honey grows, the sales in this segment of the honey category also grow.

Also key to the brand’s success is the continued investment in brand communications and product development. This year sees the launch of a new

campaign can be seen on billboards, digital programmatic, Facebook, Instagram and TikTok. Hot Chilli Honey infuses premium New Zealand honey with firey flecks of fresh New Zealand grown Chillies to create a delicious, sweet heat.

*Source: Supermarket Scan Data to 16/02/25 For orders contact order@aratakihoneyhb.co.nz

Mossop’s Honey

Mossop’s Honey is a trusted, family-owned and operated business based in Tauranga that has been producing some of the finest honeys in the world since 1947. There’s nothing better than dipping into a pot of Mossop’s Honey for a spoonful of 100% delicious, healthy, natural goodness.

Kiwis love 100% raw natural products and at Mossop’s Honey, they believe that is the best type of honey to buy – raw and natural, so they process the honey as little as possible to maintain its natural flavour, colour, aroma and goodness.

Mossop’s Honey have a fantastic range of products, including their NZ hero product – the red label Mossop’s Manuka Honey MGO130+, which is a genuine Manuka honey that meets MPI

Sharing New Zealand honey with the world since 1944.

New Arataki Hot Chilli Honey

Arataki Honey’s high value Manuka

requirements for MONOfloral Manuka with an MGO rating of 130+ and is available in many New World and Pak’nSave stores.

Mossop’s Rewarewa Honey is sourced from the nectar of NZ’s native Rewarewa tree growing in the hills and valleys of the North Island.

Mossop’s also offer Field Honey, which is a delicious blend of honeys sourced from a variety of pasture flowers growing on New Zealand farmlands around the Bay of Plenty.

Mossop’s also have a great range of UMF™ Manuka Honeys, globally recognised as one of nature’s super foods and laboratory tested to ensure it meets the UMF™ levels on the labels and the MPI standard for MONOfloral Manuka Honey.

Mossop’s Manuka UMF™12+ Honey & Propolis Lozenges are very helpful in managing sore throats during the winter months. For more information visit www.mossops.co.nz or call us on 0800946677.

The FMCG Business team endeavours to produce a monthly snapshot of category news and

participating clients, plus a table of the freshest data available at time of print. If you wish to contribute

reports, please contact trubanowski@fmcgbusiness.co.nz

SWEET TREATS

noteworthy and trending in chocolates and confectionery right now.

Introducing EXCELLENCE

Vanilla: A sweet new way to enjoy dark chocolate

Lindt is excited to introduce EXCELLENCE Vanilla, the newest addition to the EXCELLENCE range. This creation blends rich dark chocolate with the comforting warmth of vanilla, offering a smooth and inviting flavour profile.

EXCELLENCE Vanilla is perfect for those new to dark chocolate. With its gentle sweetness and delicate floral notes it provides a softer, approachable entry into the world of rich chocolate indulgence.

“EXCELLENCE Vanilla is beautifully balanced,” says Lindt’s Master Chocolatier, Thomas Schnetzler. “The creamy vanilla adds a touch of sweetness that makes it a wonderful starting point for anyone discovering dark chocolate.”

Whether you are a seasoned chocolate lover, or just discovering dark chocolate, EXCELLENCE Vanilla invites you to enjoy the world of dark chocolate and experience delicious moments.

For a perfect pairing, Master Chocolatier Thomas Schnetzler recommends

EXCELLENCE Vanilla with a whipped Dalgona Coffee, a sweet Moscato D’Asti Wine, or a delicate white tea.

EXCELLENCE Vanilla launches in stores rom May 12th.

Discover the delicious side of dark chocolate with Lindt EXCELLENCE Vanilla. For recipes and pairing tips, visit www.lindt.com.au.

Guylian’s iconic Seashells

Did you know that Guylian chocolates began as a Belgian love story, 65 years ago?

Guy Foubert, together with his fiancée Liliane, decided after a romantic holiday on the Belgian coast to create a chocolate keepsake - which later turned out to be the beginning of Guylian’s iconic chocolate Seashells.

Liliane focused on creating eleven exceptional Seashell shapes and devised the unique marbling in different chocolate shades. In turn, Guy worked on the hazelnut praliné filling, which still today provides the constant delicious unique taste and texture.

When Guy and Liliane exchanged vows in 1958, they also decided to venture into business together. The newlyweds combined their first names to form Guylian and released their Original Seashells under that name. Guylian seashells are a memento of their love for each other, the sea, and chocolate.

Guylian is a premium Belgian chocolate brand known for its exceptional quality. They use only the finest natural ingredients and in-house roasted hazelnuts, without palm oil.

Guylian proudly supports Fairtrade by using 100% Fairtrade cocoa in all their products, contributing around NZ$1.5 million to Fairtrade cocoa farmers since 2022. This ensures fair and fixed prices for cocoa farmers, reflecting Guylian’s commitment to ethical sourcing practices. Additionally, Guylian’s production site in Saint-Niklaas has achieved complete climate neutrality by reducing CO2

emissions to minimal levels and offsetting other emissions.

Guylian’s iconic Seashells make the perfect gift for any occasion, all year round. Each seashell is a small work of art thanks to the 3-coloured chocolate marbling of white, milk and dark chocolate, and are available in a number of pack sizes.

In addition, Guylian also offers no-added sugars dark and milk chocolate bars that let you enjoy the rich and premium Belgian chocolate without added sugars and seasonal offerings.

The Wilson Consumer Products team markets and distributes Guylian Premium Belgian Chocolates in New Zealand.

Susan Harvey, Marketing and Business Development Manager says: “It’s pleasing to see 30% growth* for Guylian following TV, digital and experiential campaigns. Guylian chocolates are clearly a New Zealand favourite!”

For orders contact Wilson Consumer Products ph 0800-651 044

*Circana data unit sales Guylian 250g Seashells December 2024 vs 2023

“Guylian proudly supports Fairtrade by using 100% Fairtrade cocoa in all their products.”

category insights

Celebrating 100 years of Queen Anne Chocolates: A century of delicious memories

Queen Anne Chocolates has been a Kiwi icon since 1925 and is marking 100 years of quality and tradition with a celebration to build the Queen Anne brand for the future.

“To celebrate this legacy and drive sales we have a multi-channel campaign planned,” says Sarah Adams, Managing Director and

among existing consumers as well as attracting new customers. We are able to drive great confectionery margins for our retailers.”

Queen Anne has continued to introduce new products to support this growth with a gifting option - Milk and Dark Caramel Selection 200g, appealing to New Zealanders’ love for caramels. Milk Chocolate Pineapple Fish Bites 170g is a Kiwiana addition to the top-selling Queen Anne Chocolate Fish Bites range.

Key to the centennial celebrations will be an on-pack Chocolate Fish Bites retail competition in June–July 2025, engaging customers with 100 prizes for 100 years, backed by a national radio campaign. The Queen Anne heritage brand aligns with consumer trends, which support a preference for premium and nostalgic

“Our continued focus on high-quality ingredients and traditional recipes ensures that Queen Anne is just as popular today as 100 years ago,”

Queen Anne works in partnership with Alliance Marketing to ensure full-service support across the

For orders contact your local Alliance Marketing

Our continued high-quality ingredients and traditional ensures that Queen Anne is just as popular today as 100 years ago.”

Sarah Adams, Managing

Category insights from Circana

A global shortage of cocoa resulted from abnormal rainfall, high temperatures and cacao swollen shoot virus (CSSV), and drove volatility in the cocoa commodity price, explains Serena Lee, Account Manager at Circana.

“This has impacted the market price for chocolate, which resulted in Total Chocolate Price ($/kilo) growth up +6.0% vs YA.

“Despite the challenges posed by volatile cocoa prices, the confectionery sector continues to show resilience and potential growth by adapting to the situation,” says Lee.

“Whittakers did not want to compromise on quality, size or ethical sourcing of cocoa for its chocolate blocks and opted to communicate the need to increase price via social media. They also looked at alternative ways to reduce cost by changing their source of supply, previously sourcing only Ghanaian cocoa beans, now sourcing from other parts of Africa.

“Consumers are willing to pay a premium for quality products, which drove Whittakers Chocolate Block value growth up +14.3% and unit growth up +3.2%, ahead of total category.

“To manage increasing cost, some companies resorted to reduced pack size, also known as shrinkflation. At 33% unit share of total chocolate, the smaller pack format (0-50g) is driving growth in total Chocolate up +18.1% vs YA (equivalent to 8.1m units),” explains Lee.

“Some brands have adapted to the rise in cocoa price by looking at unique flavours to encourage category growth.

Mondelez for example, upgraded its classic Dairy Milk chocolate with Cadbury Dairy Milk Velvet. Meanwhile, Whittakers added new line extensions to their Artisan Collection, targeting a more sophisticated flavour profile.

CONFECTIONERY

“While volatile cocoa prices present a significant challenge, the confectionery sector’s ability to innovate, maintain strong consumer demand and strategically manage cost, demonstrates its overall resilience,” says Lee.

Sources: https://www.stuff.co.nz/style/350460203/whittaker-s-to-raise-chocolate-prices-next-week-citingrising-ingredient-costs https://www.nzherald.co.nz/lifestyle/how-soon-will-10-be-the-regular-price-of-a-bar-of-chocolate/ FRRT5ZQTXJHRXCQXIQXKL5JHIY/ https://www.delicious.com.au/food-files/news-articles/article/cadbury-launches-velvet-milkchocolate-more-cocoa/5oyv90gw

The FMCG Business team endeavours to produce a monthly snapshot of category news and highlights, based on information from participating clients, plus a table of the freshest data available at time of print. If you wish to contribute news for upcoming category reports, please contact trubanowski@fmcgbusiness.co.nz

Soup Season

Current market trends reveal a strong consumer preference for convenience, health benefits, and diverse flavours, says the Woolworths NZ team. They find that ready-to-eat options, particularly frozen soups, are gaining traction due to busy lifestyles. Health-conscious consumers are driving demand for high-protein and high-fibre soups, alongside the popularity of bone broth. Furthermore, flavour innovation and global inspiration are key drivers, with increased interest in international soup flavours such as Greek and Indian, reflecting a broader shift towards diverse culinary experiences.

King Traditional Soup

Wilson Consumer Products markets King Traditional Soup, which has been a favourite among New Zealanders for more than six decades. King Soup is proudly produced and sourced in New Zealand, offering a convenient way to prepare a tasty homemade soup with all essential ingredients included such as grains, vegetables, and flavourings - simply add water. Extra vegetables or meat can be added for personal preference.

King Soup presents an excellent chance to also utilize any left-over vegetables, making it both economical and practical.

Susan Harvey, Marketing and Business Development Manager explains: “As you would expect, cooler weather drives soup making, but the optimum purchase time is cool and wet weather.

There is nothing like the delightful cooking aromas when cooking King Soup, that create a cozy atmosphere, evoking nostalgic memories.”

King Soup is very economical and makes over 2 litres – leftovers are convenient for meals the following day or for the freezer. Its affordability, and comforting nature make it clear why King traditional soup mix is cherished by Kiwis.

One of the great things about King Soup is its versatility. Not only can it be enjoyed as a standalone soup, but it can also be used as a base for meals and casseroles, adding both flavour and nutrition to your favourite recipes.

If you’re looking for inspiration, you can visit the website at www.kingsoup.co.nz, where you’ll find a selection of delicious recipes ranging from casseroles to nachos.

For orders contact Wilson Consumer Products ph 0800-651 044

“King Soup is proudly produced and sourced in New Zealand”

AND

Source: Circana MarketEdge Grocery MAT to 02/03/25

team endeavours to produce a monthly snapshot of category news and highlights, based on information from participating clients, plus a table of the freshest data available at time of print. If you wish to contribute news for upcoming category reports, please contact trubanowski@fmcgbusiness.co.nz

SKINCARE AND HAIRCARE

Romano‘s

A slice of Kiwi life for 50 years

This year Romano’s turns 50, and to help celebrate they’re launching an exciting new brand campaign showcasing their popular range of fresh pizzas and bases.

As a leading supplier in the ready-meals category, Romano’s success spanning over five decades has risen from humble beginnings as a family-owned business to a current retail sales value of $10.8M, with 5.5% annual growth (Circana – NZ Grocery MAT to 12/01/25), securing the #1 market position in the process.

The new campaign, ‘Everyday Masterpieces’, puts a humorous twist on the Italian inspiration behind Romano’s great value pizzas, and celebrates how these convenient Kiwi favourites help make everyday moments better. The campaign will run across video, print, outof-home (OOH) and in-store channels.

However, behind the light-hearted campaign is a serious commitment to quality and value. Romano’s Managing Director Brad Kirkpatrick says, “Creating quality, affordable products that taste great has always been important to us,

and that’s one of the key factors that sets us apart. We only use the freshest ingredients, which we source locally wherever possible. I think that’s a big part of why Kiwis have embraced our products, in such a competitive segment.”

As Romano’s embarks on the next exciting chapter of its journey in its purpose-built manufacturing site, one thing remains clear: this popular grassroots brand is here to stay. The winning combination of a great range, quality –and now innovative marketing – will help ensure Romano’s continues to serve up a slice of Kiwi life for many years to come. Look out for the ‘Everyday Masterpieces’ campaign in June, and follow the conversation on our Romano’s social media pages #RomanosPizza. All ranged lines are available in Local Distribution Centres across the country. To ensure you have the best range of Chilled Pizzas instore, contact your Romano’s Representative or email us at salesupport@romanos.co.nz or call on 0800 74 99 22.

What’s

Try

these outstanding organic snacks now!

Chantal Organics presents two new organic corn puff flavours: Choc Hazelnut and Cheddar Cheese. Both just won a Gold medal in this year’s Outstanding Food Producer Awards. Certified organic, gluten free, non GMO and so irresistibly tasty that one puff is never enough. www.chantalorganics.co.nz | orders@chantal.co.nz

Snack Time?

More Like Shnack Time!

Berry Bliss Ice Cream

Introducing a soft dreamy blend of velvety marshmallow and vanilla ice cream, swirled with a playful ribbon of tangy berry and sprinkled with delicate chocolate flakes for the perfect touch of indulgence. Sweet, balanced, and ridiculously good, it’s a grown-up twist on a nostalgic childhood favourite.

hello@lewisroadcreamery.co.nz

0508 668 269

Introducing Shnack - New Zealand’s first dairy-free, multifunctional protein shake in a can. Co-founded by wellness entrepreneur Kelsi Boocock, Shnack delivers 17g of plant-based protein, is low in sugar, and is additive-free. Available in Salted Caramel, Vanilla Latte, and Chocolate Brownie, Shnack makes for the perfect grab-and-go. www.shnack.co.nz or email hello@shnack.co.nz

Touch-free SPF top up

Introducing Garnier Vitamin C Brightening Over Make-Up UV Mist, your skin’s new best friend! This innovative mist sets and refreshes makeup while delivering a boost of Vitamin C and UV protection throughout the day. Stay radiant and protected on the go. www.garnier.com.au customerservices@nz.loreal.com

Introducing Caramel Iced Coffee!

Indulge in the perfect blend of rich caramel and a smooth double-shot of coffee. Caramel Iced Coffee delivers a creamy velvety taste with just the right balance of sweetness. Perfect for a refreshing pick-me-up, enjoyed chilled straight from the bottle. hello@lewisroadcreamery.co.nz

0508 668 269

SKINCARE & HAIRCARE TRENDS

The beauty market is constantly evolving and skincare has become a major category, says the Woolworths NZ team.

The category is undergoing a dynamic transformation, with a series of new brand launches. Building on the success of their cosmetics line, grocery shelves will soon welcome MCoBeauty skincare, offering innovative solutions to Woolworths’ customers at highly affordable prices. Another key brand innovation at Woolworths is the launch of Hada Labo, the top Japanese skincare brand and Mixa, positioned as an alternative to L’Oreal’s highly successful Cerave range.

The team explains: “This strategic move caters to the evolving shopping habits of consumers who increasingly seek the convenience of purchasing their skin care essentials alongside their groceries, demonstrating the expanding role of the grocery channel in the beauty market. Our priorities in the skincare category are enhancing

customer value, deepening partnerships with key brands and making use of our innovative digital and online activation platforms.”

There is also a growing demand for haircare products that reflect both salon-quality and professional brands. The Woolworths team says: “We are focusing on maintaining momentum in basic hair care while continuing to offer more specialised products for different hair types and textures. As consumers are drawn to different sizes of hair packs, there is an opportunity for us to focus on the consumer trend and introduce different sizes for famous brands like Fructis, Elvive and Head & Shoulders. To keep up with current trends, we are focused on adding new products with skinification ingredients, like Hyaluron, Glycolic, Collagen and Keratin, to give our customers more options. And as always, we will continue to offer the biggest variety of hair care brands you can find in a grocery store.”

Julia Amaral

A fresh approach: ecostore’s personal care range gets a thoughtful refresh

Ecostore’s personal care range has been thoughtfully refreshed, bringing a new level of care to hand and body washes while staying true to the brand’s commitment to sustainability. Recognising an opportunity to evolve, ecostore has refined its formulations to enhance nourishment and skin health—without compromising on its trusted plant and mineral-based ingredients.

At the heart of the new range is New Zealand harakeke, a native botanical known for its naturally soothing and hydrating properties. Harakeke has long been valued for its ability to calm and protect the skin, making it the perfect ingredient for daily cleansing. The new packaging design brings this hero ingredient to life with X-rayed harakeke leaves, a nod to the way nature and science come together in ecostore’s approach to skincare. The refreshed look also helps customers easily navigate the range, making it simpler to choose products that suit their skin’s needs.

More than just a fresh look, the updated formulations are designed to be gentle and supportive of skin health. With a carefully balanced

pH of 5.0, ecostore’s hand and body washes help maintain the skin’s natural barrier, cleansing effectively without stripping away moisture. The result is a nourishing, hydrating wash that feels great to use every day, whether after a workout, a long day at work, or a moment of self-care. The fragrances have also been thoughtfully crafted, with naturally derived scents that add to the overall sensory experience.

To further explore the connection between skincare and science, ecostore has partnered with Dr. Michelle Dickinson, a leading scientist and educator. Through her research on handwashing and skin health, she highlights how ecostore’s pH-balanced formulas work in harmony with the skin’s natural defences, reinforcing the brand’s dedication to creating products that truly care for people and the planet. This partnership brings a deeper level of trust and transparency to the range, ensuring customers feel confident in the products they use every day.

Sustainability remains at the heart of the range. The new packaging blends sugar plastic—a renewable, recyclable material that helps reduce CO₂—with locally sourced recycled plastic. This considered approach ensures that while the products care for the skin, they also help reduce environmental

“ecostore has refined its formulations to enhance nourishment and skin health.”

category insights

impact. And, like all ecostore products, the range is made in Aotearoa at ecostore’s Toitū net carbonzero certified factory, ensuring a responsible production process from start to finish.

With a focus on nature, science, and sustainability, ecostore’s refreshed personal care range brings a gentle yet effective approach to daily skincare. Designed with care and made to be kind to skin, these hand and body washes offer a nourishing cleanse—without compromise.

DermaOil – The go-to solution for radiant, healthy skin

DermaOil is a powerful skincare solution designed to support the skin’s natural healing abilities while helping to reduce the appearance of scars, stretch marks, fine lines, and wrinkles. This advanced formula is enriched with carefully selected ingredients that work together to nourish, protect, and rejuvenate the skin.

“Proudly imagined, developed, and manufactured in New Zealand, DermaOil embodies quality and innovation.”

Richard Vickers, General Manager at Apex Brands

At the core of DermaOil’s effectiveness is Vitamin A (Retinol), a potent ingredient known for stimulating collagen production. By encouraging cell turnover, it helps smooth the skin’s texture and minimise the appearance of imperfections, leaving the skin looking youthful and revitalised. Additionally, Vitamin C plays a crucial role in brightening the skin while providing antioxidant protection against environmental stressors such

as pollution and UV exposure. This essential vitamin helps maintain an even skin tone, enhances radiance, and combats signs of aging.

Another key ingredient in DermaOil is Centella Asiatica (Gotu Kola), a botanical extract celebrated for its soothing and healing properties. It helps calm irritation, supports wound healing, and strengthens the skin’s natural barrier. These ingredients are enveloped in an ultra-stable formulation closely resembling our skin’s natural sebum, which balances oil production and enhances skin firmness without leaving a greasy residue.

Richard Vickers, General Manager at Apex Brands, explains: “Proudly imagined, developed, and manufactured in New Zealand, DermaOil embodies quality and innovation. Now available through Woolworths New Zealand, this skincare oil offers a simple yet effective way to care for your skin every day. Experience the benefits of DermaOil and reveal healthier, more radiant skin.”

For more information contact Apex Brands via customerservice@apexbrands.co.nz.

The FMCG Business team endeavours to produce a monthly snapshot of category news and highlights, based on information from participating clients, plus a table of the freshest data available at time of print. If you wish to contribute news for upcoming category reports, please contact trubanowski@fmcgbusiness.co.nz Source: Circana MarketEdge Grocery

Seeka acquires Olivado’s assets

Seeka Limited has announced the acquisition of the operating assets of Olivado. The operation will be integrated within Seeka’s Delicious Nutritious Food Company (“DNFC”) and all employees of the previous Olivado business have been offered employment as part of the purchase.

Olivado, founded in 2000, was placed in liquidation in February. Liquidator Garry Whimp of Blacklock Rose said “We are very pleased to announce the completion of a sale of the company assets to Seeka, we believe this is an excellent result for the staff and the creditors.”

Garry added: “We believe they will service the existing clients and grow the business ensuring continued employment for the existing staff.” The purchase excludes the Olivado brand.

The DNFC has an existing avocado oil production and marketing business in addition to producing KiwiCrushTM.

Seeka’s Chief Executive Officer, Michael Franks stated: “This purchase complements our existing business supporting avocado growers in the Far North, and has good alignment to Seeka’s growth strategy, expanding its footprint in the growing market for healthy, and sustainable food oils.”

Staff and processing will shortly be integrated into DNFC Northland,

continuing to operate in the existing facility. Seeka and DNFC remain focussed on providing excellent quality products to customers through retail and wholesale supply channels.

Grocery market reform must include mandatory food rescue

The Aotearoa Food Rescue Alliance (AFRA) is calling on the Government to include mandatory food rescue partnerships in its plans to reform New Zealand’s grocery sector.

In response to the announcement from Economic Growth Minister Nicola Willis about potential structural separation in the supermarket sector, AFRA says now is the time to ensure that food businesses are not just more competitive, but more responsible.

“If we’re going to rewrite the rules for supermarkets, let’s make sure those rules reflect the values of fairness, sustainability, and community,” said Iain Lees-Galloway, General Manager of AFRA. “Every major food retailer and supplier should be required to have a food rescue partner and to contribute to the cost of rescuing surplus food. Food rescue ensures that any food a supermarket will no longer sell, but is still perfectly good to eat, is distributed to those who need it, rather than ending up in landfill.”

AFRA is a national alliance representing 36 food rescue organisations across New Zealand. In the year to July 2024, its

members collectively rescued 7.1 million kilograms of food—the equivalent of over 15 million meals—and redistributed it to communities in need.

Despite their impact, food rescue organisations receive limited direct support from the businesses that generate surplus food.

“Food rescue creates a triple win: it feeds people, reduces waste, and cuts emissions,” said Lees-Galloway. “We’ve shown it works— but it’s time for the food businesses to step up. They should be required to partner with and fund food rescue as a core part of their social and environmental responsibility.”

A 2022 social return on investment study found that for every $1 invested in food rescue, $4.50 of social value is created. AFRA believes this return makes a compelling case for embedding food rescue into the future of New Zealand’s food system.

AFRA is urging the Government to consider the food sector’s broader role in delivering public good, and to make food rescue a regulatory requirement in any new framework for grocery market competition.

Iain Lees-Galloway, General Manager of AFRA

New Lindt shop for Queenstown

Calling all chocolate lovers on the South Island - Lindt, the Swiss master of fine chocolate, is delighted to announce the opening of its first-ever South Island store in Queenstown. From the Swiss Alps to the Southern Alps!

Opening in early April 2025, the new Lindt Chocolate Shop promises to delight chocolate lovers from New Zealand and beyond. Locals, visiting Kiwis, and international tourists will be able to enjoy a decadent and indulgent experience designed to captivate even the most discerning of palates. Visitors can indulge in Lindt’s delectable Crema Gelata Ice Cream, sip on its signature rich hot or chilled chocolate drinks - all made with the finest Lindt chocolate, or curate their own personalised selection of favourites from the iconic LINDOR Pickand-Mix station. Queenstown joins the ranks of world-class chocolate destinations such as Zürich, Paris, Auckland, and Sydney, offering visitors

a luxurious chocolate haven while showcasing Swiss craftsmanship at its finest against the beautiful backdrop of Queenstown.

Lindt Master Chocolatier, Thomas Schnetzler says: “We are thrilled to open our inaugural South Island store in Queenstown, marking the second Lindt Chocolate Shop in New Zealand following our first opening in Auckland last year.

“The enthusiasm and support from Kiwis who share our love for Swiss chocolate has been incredible. With our new Queenstown location, we’re excited to meet even more chocolate lovers and introduce them to Lindt’s finest Swiss chocolate, craftsmanship, and experience.”

The store is at 1/13 Camp Street, Queenstown 9300 (Corner of Camp & Ballarat St) and open Monday - Thursday: 10am - 10pm and Friday – Sunday: 10am - 11pm.

Brand-new supermarket for Te Atatū

Foodstuffs North Island (FSNI) is set to deliver a quantum leap in grocery retail for West Auckland, bringing a brand-new New World to the 15,000 residents of Te Atatū Peninsula, opening winter 2026.

FSNI, the co-operative whose local grocers own and operate the North Island’s New World, PAK’nSAVE, and Four Square stores, has bought land and buildings at 583 Te Atatū Road on Te Atatū Peninsula.

The site is currently leased by Australian-based supermarket rival Woolworths, which reportedly plans to close the store in April.

This will allow Foodstuffs North Island to completely modernise and refurbish the existing buildings, expanding the store footprint by 25% to 3,000 square metres, offering a greater range of products and a significantly enhanced shopping experience for the local community.

leap in grocery retail – offering more choice, greater convenience, and a vastly enhanced shopping experience for Te Atatū residents,” said Foodstuffs North Island’s General Manager of Retail & Property, Lindsay Rowles.

“The existing building is 25 years old and requires significant work. We’re talking a full structural upgrade, reroofing and expanding. It’s going to result in a virtually brand-new store for the community. It’s a huge undertaking but our team is well-prepared and excited to deliver a modern, full-service supermarket that will provide a quantum

“We’ve been wanting to bring more competition to the people of West Auckland for a long time. Currently, the only locally owned supermarket option is PAK’nSAVE Lincoln Road, with the nearest New World stores in Hobsonville and New Lynn, which are both a 20-minute drive away,” said Rowles.

Lindt Master Chocolatier, Thomas Schnetzler

FMCG marketing campaigns shine bright at SHOP! ANZ Awards

Retail marketing campaigns that stop shoppers at the point of purchase and straddle several different touch points were the heroes at this year’s Shop! ANZ Retail Marketing Awards Gala, held in March in Sydney, Australia.

The Shop! Retail Marketing Awards, showcase the ingenuity and success of the Australian and New Zealand retail marketing industry, with entrants awarded Gold, Silver, and Bronze accolades across 27 categories, spanning both physical displays and shopper experience.

While retail marketing has always sought to bring brands to life along the path to purchase, this year’s entries demonstrated that engaging consumers hearts and minds is key to driving purchase.

The largest category of the Awards this year was Grocery (Food) –Temporary display – a reflection of the importance physical displays

have in the retail environment when it comes to influencing purchase. This category was won by IVE Group for General Mills’ Haagen Daz + Old El Paso at Lamanna; followed by 5P Group’s Halloween 2024 for Mars Wrigley with Silver, and Bronze going to Lithocraft’s Pepsi Epic Rebrand for Asahi.

The Gold medal in the Grocery non-food category was awarded to Unilever’s new campaign for Lynx.

Among the New Zealand winners this year was Raydar, winning Silver for Produced in ANZ. Farrimond took home Bronze for Trumpet’s 60th birthday campaign.

Congratulations to all the trophy winners at the Shop! ANZ’s Retail Marketing Awards!

See all the entries and trophy winners over at www.shopassociation.org.au

A Gold trophy went to General Mills’ Haagen Daz.

Old El Paso’s campaign received a Gold trophy.

Farrimond took home Bronze for Trumpet’s 60th birthday campaign in New Zealand.

The Gold trophy in the Grocery non-food category was awarded to Unilever’s new campaign for Lynx.

Unlock unmatched ROI with Orbit Marketing’s in-store sampling campaigns!

Are you ready to see a real return on your investment with in-store sampling campaigns? Look no further than Orbit Marketing, New Zealand’s leading agency!

We’re not just participating in the industry – we’re revolutionising it! With our extensive industry knowledge and passion for genuine human connection, we specialise in face-to-face marketing that elevates your brand and creates memorable experiences for your customers.

At Orbit, we understand the importance of showcasing your brand with excellence. Our innovative approaches and seasoned professionals ensure that every campaign exceeds expectations,

effortlessly doubling or even tripling industry-standard conversion rates. Say goodbye to outdated methods and welcome a new era of marketing that delivers unmatched results.

Our agency was founded by industry professionals from the operations side of the business. Our CEO still works in-store, regularly achieving sales of over 100 units per shift. Our Brand Ambassadors excel at selling because we lead by example. We don’t just talk the talk; we walk the walk!

Choose Orbit Marketing for premium representation of your brand and experience the difference for yourself. We’re not just an agency – we’re your dedicated partner in success.

Alliance Marketing continues to deliver the difference

Alliance Marketing continues to deliver the difference, taking top spot again three years running for Top Broker for Overall Customer Satisfaction in all stores (small supplier category) in Coalface results.

At Alliance Marketing we work alongside our brand owners and retail trade partners to deliver the difference, both in store and with category managers.

In this fast-moving environment, we continue to enjoy brand and category growth for our brand owners through excellent instore execution, investing in category insights, enhanced reporting functionality and efficiencies with our inhouse CRM tools, complemented by our trade partner tools.

The Alliance Head Office is based in Auckland, with a supplementary South Island office based in Christchurch for our South Island Sales Manager, Sales, and VMI team. We have a

ALLIANCE MARKETING CONTINUES TO DELIVER THE DIFFERENCE

national team of territory managers, and merchandisers, as well as a team of Client Business Managers to manage and/or assist with Key Account Management.

As our retail partners have different needs we have specialised teams where possible to provide an instore tailored presentation, delivery and execution, and individualised reporting systems.

We see the best results when a brand owner works collaboratively with Alliance. We need to work as one team to ensure end-to-end results for the brand, the category, the store and the consumer.

We were very proud of our coalface results, seeing Alliance Marketing as Top Broker for 2022, 2023 and again for 2024 for overall customer satisfaction for all stores (in the small supplier category), which endorses the fantastic job our team does at stores.

• COALFACE Small Supplier Category – TOP BROKER for Overall Customer Satisfaction in ALL STORES for 2022 and 2023 and 2024!

• With our team of Brand Ambassadors on the store floor managing our brands, we service the following banners with Brand Ambassadors: New World, PAK’nSAVE, Four Square*, Fresh Choice.

• As well as instore Brand Ambassadors we have a team of industry experts that offer Key Account Management, Trade Marketing Support, and Relay Implementation.

• We pride ourselves on our consistently high call frequency, store coverage and processes that allow us to execute to a high standard.

• Our CRM system incorporates the latest technology; allowing the integration of the new store models, SKU ranging status, and display compliance with ease and accuracy. This is supported with quick turn around reporting.

• Alliance has offices in Auckland and Christchurch and over 130 on the team, we have the country covered.

(* selected stores)

Engagement Group delivers customised support and results

Engagement Group is NZ owned and operated since 2004 and the team has decades of experience across the retail landscape with hands on experience at all levels and sectors.

“Our field team is extensive, experienced and highly capable across a wide range of tasks and product profiles,” says Managing Director Rod Smith.

“We ensure client and product compatibility in our portfolios to deliver customised support and results. Clients can expect all negotiations, work and billings to be conducted in good faith, to a high degree of excellence and with integrity.”

Smith adds: “Our merchandising team are truly national – from Invercargill to Kaitaia, we reach all of New Zealand!

“Our experienced team reaches all major FMCG, Big-Box, Hardware and specialist retailers to ensure continuous ‘customer ready’ standards - the key to successful sales. Flexible and scalable with a wide range of services available, we deploy tech tools that deliver real-time reporting and images.

“Our dedicated account management team will ensure your

engagementgroup.co.nz rod@engagementgroup.co.nz 09 415 2045 | 021 938 806

standards, targets and goals are met. From rostered call cycle merchandising focusing on product fulfilment, to relays, planograms, POS activation and compliance audits.

“Our partnership with our clients is essential to achieving the best sales results and ROI.”

Engagement Group (EG) offer timely and accurate measurement.

Digital Data: EG operates digital reporting and data capture that allows clients fast access to every call, session, relay, audit or event.

Immediate Analytics: We output client specified reporting to enable robust measurement and data analysis.

Field Image Capture: Hi Res image capture of your brand, competitor’s brand, sites, outlet or task specific.

Feedback: Our feedback provides quality reporting and messaging of events, issues and opportunities.

Post Campaign Analysis: We output accurate and tailored post campaign analysis.

www.engagementgroup.co.nz , ph 09 415 2045 rod@engagementgroup.co.nz , ph 021 938 806

New $100 million supermarket for East Auckland

PAK’nSAVE Highland Park has officially opened its doors, adding more choice and New Zealand’s lowest grocery prices to the vibrant grocery scene in East Auckland.

The $100 million supermarket joins a bustling retail area with seven other grocery retailers within a one-kilometre radius, offering shoppers even more options. While Woolworths sits right next door, PAK’nSAVE will also compete with a diverse range of niche and specialty stores, showcasing the thriving and dynamic nature of the Highland Park community.

“It’s not just about competing with the big Australian owned guysthis is an area with vibrant, varied grocery options, and we’re excited to add even more choice,” said Wade Brown, who, alongside his wife Diana, is the owner-operator of the new store.

The Browns, experienced grocers who previously ran New World Kawerau and New World Kumeū, are bringing their passion for low prices and great value to Highland Park. “We’re here to fight for every dollar, helping local families stretch their grocery budgets further,” Wade said. “We want to offer a fresh, competitive option that blends affordability with quality and convenience.”

The new store features wider aisles, an extensive product range, and the latest innovations in supermarket operations, all designed to deliver a top-tier shopping experience while keeping costs low.

Wade Brown said the opening day drew incredible crowds, with 5,708 customers visiting the store.

The top selling fresh items from opening day were:

• 6,800 heads of sweetcorn

• 3,700 punnets of blueberries

• 2,000 units of New Zealand chicken breast

• 1,500 watermelons

• 650 units of stir fry prawns

• 600 New Zealand pork leg roasts

The Brown Family on opening day

“As New Zealand’s only locally owned major grocery retailer, we’re committed to staying match-fit, making the investments needed to compete at scale, and ensuring Kiwis always have access to worldclass supermarkets like this one.”

250 new jobs created

The arrival of PAK’nSAVE Highland Park is also a win for the local economy, with 250 new jobs created as part of the store’s launch.

PAK’nSAVE Highland Park is the first store opening of 2025 for Foodstuffs North Island, with New World Point Chevalier set to open later in the year.

The store is open seven days a week from 7.30am to 10pm.

• $100 million investment in the local community

• Nearly 7,000 sqm of retail space

• 329 car parks

• 12 team member-operated checkouts

• 14 self-scan checkouts

The new store features wider aisles.

Fresh fish and seafood is available.

The store has 14 self-scan checkouts.

How well is your being?

“The global wellness market has reached USD 6.3 trillion”

My good wife just took a disturbing photo of our fridge content. It shows a takeover of wellness products that clearly signal a change in our lives.

According to The Global Wellness Institute, New Zealand ranked 9th in the world wellness index in 2023 with a whopping $7,474 annual spend per capita. Australia is 7th, and Iceland tops the list. The global wellness market has reached USD 6.3 trillion, representing approximately 6% of the global GDP.

Our health and wellbeing is something we all live with all our lives, although there are quite different individual perspectives and behaviours that play out.

We are all bombarded by a blizzard of health and wellbeing messages every day. Whether it is our doctor, our better half, the government, food companies, supplement brands, social influencers, gyms, or miracle exercise machines promoted on TV… it seems the whole world is telling us what to do about our health and wellbeing.

This tide of advice is met by a little angel we all have on one shoulder and a little devil we have on the other. The angel gets us out exercising,

Our fridge content is signalling a change in our lives.

eating salads and saying “NO” to that big slice of chocolate cake. Whereas the little devil has us staying out late, adding fries to the pizza, surfing the couch, and packing on the kilos.

For most of us this lifelong negotiation we have with ourselves is a work in progress; full of virtues and sins, wins and losses, highs and lows.

Enter the wellness industry. In recent times there has been a huge surge in wellness products that promise to help us manage our health and wellbeing. They provide a feeling of control that we can consciously feed the angel and keep the devil at bay.

Wellness products are highly attractive because they offer easy solutions to tough problems. Whether it is a magic ingredient like turmeric, or simple 3-step programmes to follow, or successes guaranteed by popular influencers, wellness products are here to make life better.

To help understand the wellness market, I had a chat with two young entrepreneurs who are making great strides: Ashlee Summers from Sacro, and Kate Gatfield-Jeffries from Moodi. Both described a similar motivation to enter the market: identifying a market gap in which consumer needs are not being met in an authentic way.

For Kate this meant finding the elusive balance between genuine health efficacy and great taste with a range of powders, and more recently canned drinks, that support things like stress, energy and gut health. Within no time at all Moodi is an online success and now available in 150 retail stores nationwide.

The key to success for Moodi has been an uncompromising care for the consumer and listening carefully to what they like. As Kate puts it: “We’re not accountable to anyone other than our customers.”

Sacro is at an earlier stage of development, but it too has been designed to fill a gap as a highly effective tonic that mitigates the effects of alcohol. Very purposeful NPD work started by examining how alcohol affects the body and what ingredients have been proven to reduce harm. Throughout her journey Ashlee has fought hard to ensure a purity and consistency of product, brand identity and marketing direction. She explains: “We kept having different people wanting to turn it into different things. We had to find the right voice for the brand and stay true to it.”

The takeaway is to avoid the compromising crossroads in-between the angel and the devil. Wellness is the stuff of angels.

Lew Bentley Strategic Planner at Headlight

Game-changer: alcohol-free cocktails made in NZ

This month’s finalist for the FMCG Business Product of the Year Award is a locally made, alcohol-free, natural cocktail range that is right on trend. Elta Ego drinks are also low in sugar and enhanced with bioactive maca, ginseng and L-theanine.

Paul Duncan of Elta Ego explains: “Elta Ego is New Zealand’s most awarded alcohol-free cocktails brand with the highest average sell through rate because we satisfy customers’ needs better than any other brand - our cocktails have the best flavour (most awarded AF brand in New Zealand), whilst being low in sugar (half of most brands) and they contain bioactive adaptogens that help lift your mood and help you relax after a long day. That means it’s easier to switch from drinking alcohol instead of it being just a flavoured drink.”

Additional innovations in Elta Ego drinks include alcohol warmth mimicking ingredients - this is a key ingredient that helps warm your throat so it feels like you are drinking alcohol.

“We found a company that is a world leader in natural flavours and has produced an innovative alcohol-warmth mimicking natural ingredient that is derived from natural extracts such as ginger, but that doesn’t feel like you are eating spicy food,” explains Duncan.

Elta Ego also partnered with an American company to use their latest innovation in natural sweeteners, which provides the sweetness profile of sugar without the calories. Monk fruit juice concentrate is also used in the latest flavours (Passionfruit Margarita, Negroni and upcoming flavours).

“Our drinks are made with sustainable ginseng extract,” says Duncan. “We chose to use a ginseng extract that is made from the plant’s leaves instead of from its roots, as this ensures the leaves can be sustainably harvested without the need to uproot each ginseng plant (as is the case when the roots are harvested), instead the same plant can produce endless amounts of extract when its leaves are harvested.”

“They contain bioactive adaptogens that help lift your mood and help you relax after a long day.”

Waste not, want not: product stewardship schemes

Eden Barley Senior Solicitor swlegal.co.nz

New Zealand’s FMCG sector is facing increased regulatory pressure of mandatory product stewardship obligations.

The Waste Minimisation Act 2008 requires businesses dealing in priority products to participate in, and comply with, new product stewardship initiatives.

The Waste Minimisation (Priority Products) Notice 2020 declared items such as plastic packaging, e-waste, tyres, and farm plastics as requiring regulated stewardship, shifting responsibility for their disposal onto those who place them on the market. Additional products may be added under Section 9 of the Act, giving the government the ability to further extend retailer and producer obligations.

The Waste Minimisation (Product Stewardship) Regulations 2023 set specific compliance measures, requiring businesses to finance schemes (Regulation 10), establish take-back systems (Regulation 13), and demonstrate participation (Regulation 18). These legal requirements are reshaping how FMCG retailers manage product waste. Proactive engagement by producers and distributors is essential.

As Government enforcement mechanisms are developed, many businesses remain uncertain about what this means in practice. Retailers and producers must now help finance stewardship schemes, while implementing programmes that encourage consumer participation in waste reduction. Obligations vary depending on product

“It’s essential that businesses understand their obligations, assess scheme options, and develop compliance strategies.”

type, but the core principle remains the same: those who generate waste must also be involved in its responsible disposal.

Product stewardship schemes in New Zealand are industry-led, giving businesses some influence in developing compliance strategies. If businesses play a more active role in shaping product stewardship schemes, they may be able to ensure they support long-term sustainability and cost-efficiency. Reforms to further the aims of the legislation should be expected and could include design mandates, phasing out difficult-to-recycle materials, binding waste reduction targets, and independent oversight to ensure schemes prioritise environmental goals. Retailers must contribute financially and modify their business practices to remain compliant. This includes redesigning product packaging, creating take-back systems, and educating consumers on proper waste disposal. The challenge is balancing these responsibilities with cost pressures and operational constraints, particularly as government enforcement remains inconsistent. Without a clear legal strategy, businesses risk overcommitting to unnecessary and high-cost compliance measures or failing to meet regulatory requirements, which could result in fines under Section 65 of the Waste Minimisation Act 2008, with penalties of up to $100,000 for non-compliance.

The Ministry for the Environment oversees compliance monitoring, with powers to audit accredited schemes and require proof of participation from businesses. While enforcement actions remain limited, penalties may increase as waste reduction targets become more ambitious. The Government has indicated a stronger focus on regulatory oversight, so full compliance is essential to avoid unnecessary regulatory enforcement.

As the focus shifts from a linear waste model to a circular economy, many businesses are already exploring reusable packaging models and partnerships with repair services to extend product life cycles. Integrating circular economy principles into operations can reduce longterm compliance costs, improve sustainability outcomes, and enhance consumer perception.

It’s essential that businesses understand their obligations, assess scheme options, and develop compliance strategies. Legal guidance on navigating product stewardship obligations may help in ensuring your business actively manages these new obligations in a forward-thinking and cost-efficient way.

GS1 Global Forum – using data to drive better business

I’ve just returned from Europe and the UK, having headed over there as part of my role on the GS1 NZ board to represent New Zealand at the GS1 Global Forum. Held in the city of Noordwijk, near Amsterdam, this event brought together industry leaders and experts. The sheer size of it was impressive, with over 1,900 participants in-person and online from 106 countries.

During the Forum, I presented and participated as part of a panel with some amazing sustainability experts: Naama Avni Kadosh from the Partnership for Carbon Transparency, Wouter Schaekers from Procter & Gamble, and Andreas Nobell from TCO Development. It was a timely session, with the discussion covering the importance of public policy and industry collaboration in achieving sustainable supply chains to reduce environmental impacts – or as Andreas put it – using data to drive sustainability change faster than legislation!

While the corporate commitment behind sustainability remains, there are fluctuating geopolitical considerations giving mixed signals and creating pressure and distraction. This could also lead to regulatory whiplash. The European Commission is currently reassessing some of its climate and sustainability reporting requirements for small and medium businesses. With other geopolitical uncertainties around tariffs and non-trade barriers, it certainly feels like we’re at a precipice. The changes signalled by the European Commission aren’t yet a done deal by any means. More importantly, the people I engaged with believe that the principles underpinning sustainability reporting remain crucial and can make a measurable difference for companies, if driven by data. The urgent need for sustainability and the importance of regulatory developments were key takeaways from these discussions. By maintaining a whole-of-business approach to sustainability, companies that prioritise comprehensive sustainability strategies will continue to find value and resilience in their operations, along with benefits like improved brand reputation and consumer trust.

Another observation from the trip was the wide use of extended producer responsibility (EPR) systems in reducing CO2 emissions and promoting effective recycling throughout the EU. EPR systems are designed to make producers responsible for the entire lifecycle of their products, especially the take-back, recycling, and final disposal. This approach not only helps manage waste more

effectively, but also incentivises producers to design more sustainably. I was very fortunate to spend some time with Joachim Quoden, who is the Managing Director of the Extended Producer Responsibility Alliance (EXPRA). Towards the end of last year, their team decided to pull together the experiences and success stories of over 30 EXPRA members based on three decades of EPR, putting together a literal ‘A to Z’ of what’s needed for successful EPR implementation. It’s well worth a read, these examples provided valuable insights into best practices and innovative solutions that can be applied to our own initiatives – and have been – such as supporting the team leading the design work for Aotearoa NZ on the Plastic Packaging Product Stewardship scheme.

And no surprises here - that the evidence presented from climate impact assessments of the EXPRA report underscores the significant role of EPR systems in reducing CO2 emissions, with effective recycling an estimated reduction of 59.2 kg of CO2 equivalent per person annually. It continues to underscore the critical role of data in driving sustainable business practices and highlighted the importance of collaboration in addressing industry challenges.

Back to the GS1 forum – my final takeaway? By harnessing the power of data, businesses can continue to build a more sustainable future.

The GS1 panel (L to R): Patrik Jonasson, Global Head of Sustainability programme at GS1, Wouter Schaekers Global Supply Director Procter & Gamble, Naama Avni Kadosh, Director of Partnership for Carbon Transparency, Andreas Nobell Development Manager of TCO Certified and Raewyn Bleakley, Chief Executive NZFGC.

Top Kiwi revealedcheeses

evaluation of over 240 locally produced cheeses. The medal count consists of 65 gold medals, 83 silver medals and 51 bronze medals. Assessment was conducted at Hamilton’s WINTEC in early March with Master Judge Jason Tarrant guiding 30 judges, supported by 20 stewards. Tarrant said; “it was pleasing to see a nearly 10% increase in total entries over the previous year. With a significant 50% lift in the number of flavoured cheeses entered for assessment and double the number in the blue cheese, export cheese and Greek or Danish-style cheese categories.”

The judges were thrilled by “outstanding blue cheese, adventurous flavour added entries that complemented the cheese

For example, gold medals were awarded to Anabelle Exquisite Dairy Bouchees Black Garlic and Truffle in the Fresh Italian-Style Cheese category, and to Jones Family Farm Peppered Havarti in the Aged Flavour Added Cheese category. Whitestone received gold for their Highland Blue Cheese and Massimo’s also scored a gold medal for their Burrata.

Supporting local businesses

Kiwi cheese lovers will find these and other NZ Champions of Cheese Awards medal winners at their local supermarket and specialty retailers. They’ll know medal-winning cheeses because they will wear

“Medals were bestowed upon 199 of the country’s finest cheeses”

NZ Champions of Cheese gold, silver and bronze medals – it’s a guarantee the cheese is made in NZ and it’s been assessed by experts who affirm it’s of the highest quality. Buying NZ cheese also helps maintain jobs and income for local businesses.

NZSCA Chair, Simon Lamb thanked the Awards sponsors and all the volunteer judges and stewards whose expertise made the awards possible. Owned and managed by the New Zealand Specialist Cheesemakers Association, the NZ Champions of Cheese Awards are in their 22nd year of recognising Aotearoa’s finest cheeses.

The highest scoring gold medal cheeses are in contention to be named as Champions at the NZ Champions of Cheese Awards 2025 Gala Dinner in Hamilton on Thursday 1 May 2025.

The NZ Champions of Cheese Awards 2025 medal winners are listed on www.cheeseloversnz.co.nz and www.nzsca.org.nz .

29 JUNE - 1 JULY 2025

Discover innovative products, bold new flavours and connect with industry leaders — all at the country’s largest food trade event.

Register now by using the promo code FMCG Pre-register online for FREE before 28 June to avoid the $25 gate fee. For more information visit finefoodnz.co.nz

Master Judge Jason Tarran

Foodstuffs celebrates supplier excellence

Foodstuffs celebrated its supplier superstars at the annual National Partnership Awards in Hamilton in March, honouring the talented partners who bring quality, creativity, and passion to grocery aisles around the country.

More than 400 suppliers attended the annual awards, which were the centrepiece of the Foodstuffs North Island and Foodstuffs South Island co-ops’ biannual Expo trade show at Hamilton’s Claudelands Event Centre.

“Every day, our suppliers bring quality, creativity, and passion to the table. It’s this dedication that ensures we can offer Kiwis the very best products, value and experiences,” Chris Quin, CEO of Foodstuffs North Island told suppliers at the event.

“Your energy, your ideas, your ongoing pursuit of excellence - it’s what makes New Zealand supermarkets more than just a place to buy food.

“We range more than 60,000 products across our stores, sourced from roughly 10,000 suppliers - growers, manufacturers, importersand we deliver around 9,000 new products into our stores every year.

“We’re especially proud to have brought on board 160 new Kiwi suppliers in the past year, strengthening our commitment to supporting local businesses and bringing fresh, innovative products to our customers.”

The evening featured 15 awards across two main categories: Category Excellence and National Awards, highlighting standout achievements from suppliers who are setting the benchmark in New Zealand’s fast-moving consumer goods industry.

Mary Devine, CEO of Foodstuffs South Island, highlighted the power of collaboration and shared purpose between Foodstuffs and its supplier partners.

“It’s always a privilege to stand before a room filled with such talent, passion, and energy,” she said.

“Our strong, trusted supplier partnerships - many of which span decades - are at the forefront of our strategy, and by leveraging your expertise and unique insights, we’ll continue to drive success and deliver value together.

“The innovation and creativity I’ve witnessed at this year’s Expo reinforce my confidence that we are heading towards an exciting future - one that is bold, customer-focused, and best in class.”

The night’s most prestigious honour, the Foodstuffs National

Partnership Award, was presented to Mars. Their exceptional collaboration across the Foodstuffs network saw them nominated in four different categories for both the North and South Island co-operatives.

“Mars’ excellence and their focus on building strong, value-driven partnerships make them a shining example of what true partnership looks like,” Devine said.

The Foodstuffs co-ops congratulated all finalists and winners.

“Their achievements highlight the incredible impact of strong partnerships in driving innovation, sustainability, and excellence across New Zealand’s grocery sector,” Quin said.

Mars received the Foodstuffs National Partnership Award

Mary Devine and Chris Quin

New treats from RJs

Romano’s celebrated a big milestone at Expo

The Selaks team presented their Breeze range

The Farrah’s team

Delicious products from Barkers

Better Eggs at the Foodstuffs Expo

The Watties team

Delightful teas from Dilmah

Chantal Organics New products from Raglan Food Co

Innovations from Hellers

2025 NZACS GOLF TOURNAMENT

The New Zealand Association of Convenience Stores (NZACS) welcomed players and sponsors to their annual golf tournament, held on a glorious, sunny day at Takapuna on March 20th.

Over 20 companies were represented in the 18-hole, 9-hole and the very popular Bubbles and Bash competitions for new or prospective golfers.

“We had a terrific field of over 130 players, sponsors and support staff. The weather was perfect again and there was a nice array of food, beverages and snacks on course, thanks to our generous sponsors,” says Dave Hooker, Executive Director NZACS.

The NZACS event raised over $5,000 to support their prospective 2025 Peter Jowett scholarship winners later

Hooker added: “Thanks to our wonderful sponsors, which included CCEP, Bluebird, Signature Marketing, Goodman Fielder, Suntory Oceania, C&I Media and FMCG Business, Caltex, Cookie Time, NPD, Vapecycle, Tip Top, FOUR’N TWENTY, On the Spot, Mondelez and Mars.”

18 holes runners up CCEP and NightnDay team Michael Pluck, Matt Lane, James Monaghan

Bubbles & Bash winners Ash Dearmer, Taryn McAllum, Hanna-Rose Luskie, Hamish Ryan

Women’s Longest Drive winner Wendy Ruka

Bubbles & Bash Sharpshooter Rohit Lal (PMI) Pie station for the Golfers

The Mobil team It was a great day for networking

Snacks and drinks for the Golfers

Nearest the pin winner Mike Bone

Sushi and drinks at the end of the day

Bluebird Pepsico team

Sandwiches and fingerfood

9-hole winners Cookie Time, PMI, Z Energy

Dave Hooker (NZACS) with the Steve O’Brien Memorial Cup

Michele Hooker at Bubbles & Bash

Golfers from Imperial Brands and Tip Top

Lucky draw winners received a skateboard

Bubbles & Bash winners

convenience & petrol

Pure pie-fection

Whether you’re filling up the tank, hitting the road for an epic adventure, or stopping in for morning tea, Z Energy (Z) has you covered with the ultimate comfort food mash-upintroducing the all-new, limitededition Cheeseburger Pie!

A fusion of two Kiwi favouritesthe classic mince pie and the iconic cheeseburger, Z’s new Cheeseburger Pie is crafted with NZ Gourmet Angus beef mince, topped with cheesy mustard sauce, pickles, onions, and tangy tomato sauce, then wrapped in golden, crispy, flaky pastry. Pure pie-fection for pie aficionados!

around 66 million pies a year - that’s roughly 15 per person, it’s safe to say pies are a national staple. And let’s not forget our love of a classic cheeseburger. So, what happens when you combine the two? Pure pie magic.

“Our new Cheeseburger Pie delivers everything you love about both - Angus beef mince, cheese, mustard, and the sharp sweet tang of pickles and tomato sauce, all wrapped in flaky, buttery pastry. What’s not to love?”

Darren Rusden, Head of Category at Z says; “With Kiwis devouring

The new Cheeseburger Pie is available from Z stations nationwide for a limited time, until 2nd June 2025 (RRP $6.90).

Z launches new low-cost self-service stations

Here we U-GO! Z Energy (Z) has announced it is bringing a new low-cost self-service fuel station to customers in New Zealand.

U-GO – New Zealand’s newest fuelonly service station – is set to open its first site in April and aims to offer customers great value with its fast and convenient self-service model.

“We are seeing an increasing number of Kiwis who want a simplified, low-cost fuel and go option. The U-GO network will help us meet these customers’ needs,” says Z’s GM Customer, Andy Baird.

“We’ve identified a small portion of our existing network where we believe a self-service fuel station would benefit our customers, and we are working to turn these into U-GO branded sites. This will allow us to provide a consistent offer under the one brand.

“U-GO will bring greater competition into the self-service fuel retailer market in Aotearoa, and we think that’s great news for Kiwis.”

The offer is deliberately simple – a competitive local fuel price for all U-GO customers. There isn’t a co-located shop or any associated loyalty programme or fuel cards.

While growing a network of U-GO sites is a new initiative for Z, Andy believes there is a role for a variety of service station formats to serve the local market.

“Launching U-GO is about acknowledging there is an opportunity to evolve our offers to meet a variety of customer needs. As we grow the U-GO network, our Z-branded network will remain strong –with both brands having distinctly different offers that will appeal to different customer bases.”

The first U-GO site will be on Hillsborough Road, Auckland and is set to open in April. The second U-GO site will be on Manukau Road, Epsom.

FreshChoice for Pauanui

Supervalue Pauanui has re-opened after a refresh and become a FreshChoice. The store is now the 64th FreshChoice supermarket in the country and joins a growing network of locally owned and operated grocery stores.

The new FreshChoice Pauanui is independently owned and operated by Ravi and Bhavika Vanisa, who have strong ties to the local community. The store has undergone a complete refurbishment and now offers a wider range of products, with over 200 new items, many of which are sourced from nearby.

“We are thrilled to welcome Ravi and Bhavika to the FreshChoice family,” said Tim Cartwright, Executive General Manager of FreshChoice.

“They are passionate about providing their community with a highquality, locally focused shopping experience, and we’re confident that the refreshed store will be a valuable asset to Pauanui.”

“We transitioned from engineering and teaching to owning this supermarket in 2021. Despite a challenging start with lockdowns and Cyclone Gabrielle, we’ve thrived by catering to the needs of our local community and holidaymakers,” said Ravi and Bhavika.

“We’re the only convenience store in Pauanui, and our team excels at maintaining top-notch customer service even during our busiest summer months. We support local events and cherish being part of this tightknit community. Our business philosophy is simple: listen to customer feedback and create a friendly, positive shopping environment.”

The opening of FreshChoice Pauanui is a testament to the grocer’s commitment to bringing fresh, locally sourced food to communities across New Zealand.

“We’re the only convenience store in Pauanui, and our team excels at maintaining topnotch customer service”

The store is owned and operated by Ravi and Bhavika Vanisa.

The FreshChoice Pauanui team

The future looks bright for Four Square Otaika

Just six months into her role as owner-operator of Four Square Otaika, Alice Bayley is already making waves by turning the store into a bright, inviting, and much-loved hub for the community.

When Alice and her partner Sione took over the store in September 2024, it was a far cry from the friendly, communityfocused place she envisioned. The store looked rough and worn down and frequently attracted theft and loitering. But Alice, who left a successful career in finance and banking for supermarket ownership, saw potential beneath the tired exterior.

“The store had security bars and didn’t feel like a place that people would love coming to,” she says. “So, we rolled up our sleeves and got to work. We started with the basics: a fresh coat of paint, new uniforms, and a total focus on making it a great, welcoming place to shop.”

Alice and Sione reintroduced an old favourite, fried chicken and chips, expanded the retail space with a larger chiller, and established affordable fresh produce lines from Hawke’s Bay to keep prices low for local families.

But the real magic happened outside the aisles. Alice’s focus on community engagement has made Four Square Otaika a vibrant gathering place. From Halloween celebrations and summer BBQs to 12 Days of Christmas giveaways, she’s constantly creating opportunities to bring people together.

Her partnership with Te Whatu Ora Te Tai Tokerau to supply emergency food parcels for those in need has further deepened the store’s community ties.

Social media has been key to connecting with the community. By actively promoting giveaways, in-store specials, and product promotions, the Four Square Otaika Facebook page has skyrocketed from 50 to over 1,500 followers in just six months.

Alice’s commitment to creating opportunities extends to her staff. She’s tripled the team from five to fifteen, offering jobs to young people, beneficiaries, and others looking for a fresh start.

The results speak for themselves. Customers are telling Alice the area feels safer and more welcoming. “It’s incredible to see the turnaround,” she says. “We’re not fancy, we’re just real people who care about our customers and our community. The feedback has

“We’re constantly thinking of new ways to make the store a better experience for everyone.” Owner-operator, Alice Bayley

been amazing, and you can feel the difference in how people support us now. They have our back, and we have theirs.”

The future is looking bright for Four Square Otaika. Alice plans to introduce a butchery section, revamp the checkout area, and eventually add a bakery. Recognising the community’s love for seafood and traditional meals, she has already trialled creamed pāua, for which there was overwhelming demand, and she’s also thinking about introducing hangi-style meals.

“The line for creamed pāua was out the door and around the building – I couldn’t believe it,” she says.

“We’re constantly thinking of new ways to make the store a better experience for everyone,” Alice says.

“This is just the beginning.”

Alice and Sione at Four Square Otaika

The locals love the seafood products at the store.

Out & About

Experienced food judges at the Outstanding Food Producer Awards included (L to R) Kathy Patterson, Peter Gordon and Connie Clarkson.

(L to R) Lauraine Jacobs, Kathie Bartley and Nicola McConnell at the Outstanding Food Producer Awards judging.

St Andrews Limes - a premium producer of citrus-based food and beverages - has officially acquired iconic Wellington-based craft soda company Six Barrel Soda.

The world’s first tissue machine operating wholly on geothermal steam was unveiled at Essity’s Kawerau Paper Mill in the Bay of Plenty.

Six of New Zealand’s top butchers - The Hellers Sharp Blacks – travelled to Paris to compete in the World Butchers’ Challenge on 31 March, 2025.

(L to R) Chris Quin, Wade Brown and Simeon Brown at the opening of PAK’nSAVE Highland Park in East Auckland.

Has your team moved to new premises, or been part of a fun event, great harvest, or promotional activity? Send us your favourite snapshots to win a Whittaker’s apron and a selection of locally-made Whittaker’s Chocolate Pods®, which have a 33% cocoa Creamy Milk chocolate shell and decadent hazelnut gianduja filling. Like all its chocolate, Whittaker’s Chocolate Pods® are made from beans-to-bar at their one factory in Porirua and are proudly palm oil-free.

Just email your high res image with a caption to trubanowski@fmcgbusiness.co.nz

Keith Clark and Nicola McConnell at the NZ Champions of Cheese Awards judging.

NZ Prime Minister Christopher Luxon visited the Prime Minister of India, Narendra Modi, in New Delhi.

(L to R) Tamara Rubanowski and Connie Clarkson were on the judging panel at the Outstanding Food Producer Awards again this year.

Nadia Kim and Auckland FC were excited to announce My Food Bag as the Football club’s newest official partner.

Onfire’s history catalogues a range of clients who changed, not for the sake of change, but to drive action.

We aim to make brands more visible, more differentiated, more competitive – on time, on budget and on fire.

Ignite your brand now. Call Sam Allan, Managing Director, on 021 608 204 or sam@weareonfire.co.nz.

weareonfire.co.nz