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elcome to 2025. A significant year on both a personal and professional level.
As I write this piece, I am ticking off the final tasks on my to-do list before I start my next life chapter and enter the world of motherhood.
After spending the last (almost) 10 years with Appliance Retailer and five years as editor, it feels quite surreal to step away from such a dynamic role and lively industry that has taken me around the world and connected me with many great peers.
The industry has experienced a vast amount of change over the last decade with new challenges and opportunities every year (if not every day!) and I am sure this year won’t disappoint.
As always, setting the tone for the new year was the Consumer Electronics Show (CES) in Las Vegas. Unsurprisingly, advancements in AI took centre stage – not only for the latest tech gadgets but a range of home appliances too – as boundaries between products continue to blur and connectivity becomes essential, rather than a nice-to-have. Read more from page 14.
You can also expect the online marketplace landscape to undergo
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significant changes, as leading players sharpen their product and pricing strategies. Increasing competitive pressure has already taken one casualty, with Wesfarmers announcing the wind-down of the Catch.com.au business by the end of the financial year.
But wait, there’s more positive news. In 2025, Appliance Retailer celebrates 30 years as the leading publication for the appliance and consumer electronics industry. This is another milestone I am extremely proud of and one that not only reflects the strength and resilience of this industry, but the ongoing support of our valued readers.
While this year may look a little different, the Appliance Retailer team remains more committed than ever to delivering exclusive insights on topics that matter most to you.
As I prepare for my new journey as a mother, I wish you all a successful and rewarding year ahead.
For now, happy reading!
Editor Emily Bencic
James Wells Emily Bencic
Ben Curtis
MEET THE APPLIANCE RETAILER TEAM
Kymberly Martin Alyssa Coundouris
MEETING ALL YOUR CUSTOMER’S CLEANING NEEDS
Why choose between a stick, robotic, and handheld vacuum when you can have all 3-in-1? eufy’s new Robot Vacuum 3-in-1 E20 is an easy-to-use device that meets all your cleaning needs. Driven by innovation and smart solutions, the handheld and stick vacuum are detachable from the robotic vacuum enabling users to simplify home care. With technologies like auto-emptying, up to 30,000 PA suction power, a five-stage filtration system that captures 99.97% of all particles, a Pro Detangling comb™ and precise obstacle avoidance, eufy prioritizes quality and convenience - effortlessly wrapped up in a sleek package that fits perfectly into your home.
IN THIS ISSUE
EDITOR’S NOTE
03 Celebrating a new era An exciting update for 2025.
06 Hisense ANZ confirms leadership changes
ASKO Australia and New Zealand (ANZ) managing director, Kevin Ke has taken on an expanded role as Hisense Group managing director for ANZ.
08 BLANCO Group celebrates 100-year anniversary in 2025 BLANCO Group CEO, Frank Gfroerer discusses the brand’s milestone, investment in R&D, future product strategy and retail partnerships.
12 Winning Group cuts the ribbon on its largest DC
The new Kemps Creek DC in Sydney incorporates a 66,610 square metre warehouse, 76 docks and a dedicated recycling area.
14 CES 2025 previews tech of the future
Product highlights from the major brands at the annual Consumer Electronics Show, which hosted more than 4,500 exhibitors and gathered over 141,000 industry professionals.
FEATURES
23 Home Café
Consumers seek premium features at value for money price points as they demand an easy and seamless at-home coffee making experience.
35 Floorcare
Wet & dry functionality highlighted as a key sales driver. Initially popular in robot vacuums, it is now contributing to growth in carpet and hard floor cleaner sub-categories.
45 Mother’s Day
Brands expect increased demand for versatile kitchen appliances, such as food processors, hand blenders and innovative benchtop items, in response to the home cooking trend.
57 Microwaves
More home cooks embrace microwave cooking for quicker heat-up times, greater versatility, less electricity use and ease of cleaning.
66 Room
Heating
While energy efficiency and sustainability remain important, immediate comfort drives purchasing decisions for many consumers.
ASKO Australia and New Zealand (ANZ) managing director, Kevin Ke has assumed an expanded role as Hisense Group managing director for ANZ, overseeing both the Hisense and ASKO brands.
Ke succeeds Finn Zhang, who has been appointed managing director for Japan. He will continue to lead the Asia Pacific region while taking on the additional responsibility of managing the group’s operations in Japan.
Finn’s appointment follows the expansion of the Hisense brand across ANZ during his tenure and the increasing importance of the Japan market within Hisense’s international business.
Ke joined Hisense as managing director in 2009, a role he held until 2018, during which time the organisation cemented itself as a leader in TVs and refrigeration.
Wesfarmers to cease operation of loss-making Catch
Wesfarmers has announced that Catch will cease to operate as a standalone business by Q4 FY2025. As part of a broader restructuring, the e-commerce fulfilment centres currently managed by Catch will be transferred to Kmart Group, and select digital capabilities developed under Catch will be absorbed into Wesfarmers’ existing retail divisions.
The move is designed to streamline operations, eliminate the ongoing losses associated with Catch, and strengthen the digital and omnichannel capabilities of Wesfarmers’ broader retail portfolio.
Wesfarmers managing director, Rob Scott explained the decision to wind down Catch was in the best interests of shareholders and would better leverage the digital assets and infrastructure built within Catch.
“While Catch’s financial performance has been challenging, the capabilities we’ve developed through the business have been invaluable in accelerating our digital transformation. This includes
significant advancements in data analytics and the launch of our OnePass membership program,” Scott said.
Catch was acquired by Wesfarmers in 2019, with the intention of strengthening its e-commerce and digital capabilities. Since then, Wesfarmers has integrated Catch’s assets into its retail operations, resulting in over $3 billion in e-commerce sales and 220 million monthly digital interactions in the 2024 financial year. However, the increasing competitive pressures in the Australian e-commerce sector, coupled with the slower-thananticipated growth of Catch, has led to a reassessment of its long-term viability as an independent business.
“The increase in intensity in the Australian e-commerce sector has affected Catch’s financial performance and growth prospects. The group’s retail and health business with their omnichannel brands are better positioned to respond to the changing market and customer expectations,” Scott added.
Since 2018, he has been the managing director for ASKO ANZ, where his leadership has significantly contributed to growth and success.
Hisense International president, Catherine Fang said, “We are thrilled about Finn’s expanded role and confident that his expertise will drive our continued success in Japan. At the same time, Kevin’s vast experience and proven track record in leading teams, collaborating with our retail partners and growing our businesses make him the perfect choice to guide our operations for both brands in the ANZ market.”
Adding to his leadership of the ASKO business unit, Ke assumes executive responsibility for Hisense ANZ, where he is supported by a team across both Hisense and ASKO.
As part of the transition, Catch’s e-commerce fulfilment operations based in Moorebank, New South Wales, and Truganina, Victoria, will be integrated into Kmart Group in Q4 FY2025. These centres are expected to enhance the efficiency of Kmart’s online fulfilment capabilities, improving both delivery speed and cost-efficiency.
Kmart Group managing director, Ian Bailey said, “Catch’s fulfilment centres are currently less than 50% utilised. The transition will result in faster deliveries to customers at a lower unit cost while taking the pressure off our busy stores.”
competition in the
Hisense Group managing director for ANZ, Kevin Ke.
Intensified
Australian e-commerce sector has affected Catch’s financial performance and growth prospects, according to Wesfarmers managing director, Rob Scott.
Fujitsu General set to be acquired by Paloma Rheem
Japanese-based air conditioning and water heating company, Paloma Rheem Holdings, intends to fully acquire Fujitsu General to make the brand a wholly owned subsidiary.
A tender offer is expected to commence in July 2025, subject to conditions including regulatory approvals from domestic and international competition authorities.
Paloma Rheem Group (PRG) operates in 85 countries with 35 production plants and 16 research and development sites.
Global marketplace competition continues to increase in the air conditioner space as international decarbonisation trends call for new innovations and products. As such, PRG believes a robust business model is vital to allow for sustainable and quick growth, beginning with the acquisition of Fujitsu General.
Fujitsu General Australia and New Zealand managing director, Philip
Perham said, “Fujitsu General already has a cooperative relationship with Paloma Rheem Holdings. Through this proposed acquisition, both companies will be able to strengthen their competitiveness in the global market and achieve sustainable business growth into the future.
“Fujitsu General remains committed to reinforcing collaborative partnerships with all its valued partners and will continue to take all possible measures to provide a stable supply of products and services, as well as to engage in business activities with higher added value.
“For retail partners and end customers, it will be business as usual. We expect that the future combined businesses will help us to expand competitive solutions for the air conditioning sector while improving customer responsiveness through an integrated sales and service network.”
Beko welcomes Mark Barbadillo as NSW territory manager
Beko Australia has announced key personnel changes within its New South Wales sales team with the departure of Jason Huynh.
“While we are truly sorry to see him go, we are delighted for him as he embarks on an exciting new opportunity. Jason has made a lasting impact during his time with us, and we thank him for his contributions and wish him all the best in this next chapter of his career,” Beko said in a statement shared with Appliance Retailer
The departure of Huynh sees the appointment of Mark Barbadillo as a NSW territory manager. With over 12 years of experience in the home appliance retail sector, he brings a wealth of knowledge and expertise to the role.
Beko Australia national sales manager, Eddie Gaymer said, “We are confident Mark’s insights and skills will make a significant impact in supporting our retail partners and assist our continued growth in the region.”
“Geoff’s appointment reflects our dedication to enhancing customer service, driving strategic alignment, and achieving sustainable growth.”
GEOFF HANNAFORD JOINS SEELEY INTERNATIONAL
Seeley International has welcomed industry stalwart and former Philips country lead for Australia and New Zealand, Geoff Hannaford as executive general manager of sales and marketing for Australia and international markets.
Hannaford brings over 35 years of industry experience to the role, including in the HVAC industry with leadership positions as a board member and director of sales for Daikin Australia and New Zealand, and key roles at Panasonic, Hitachi, and Philips.
Commenting on Hannaford joining the company, Seeley International said: “We’re committed to investing in innovation and growth. Geoff’s appointment reflects our dedication to enhancing customer service, driving strategic alignment, and achieving sustainable growth across multiple markets. His deep industry knowledge, strategic vision, and proven leadership make him a fantastic addition to our team.”
Through the proposed acquisition, Fujitsu General and Paloma Rheem Holdings can achieve more sustainable growth.
Beko NSW territory manager, Mark Barbadillo.
Seeley International EGM for sales and marketing, Geoff Hannaford.
BLANCO Group celebrates 100-year anniversary in 2025
This year, international premium brand for the kitchen water place, BLANCO Group is celebrating 100 years since its founding in 1925. During his recent visit to Australia, BLANCO Group CEO, Frank Gfroerer sat down with Appliance Retailer to discuss the brand’s 100-year milestone, investment in R&D, future product strategy and the critical role of retail partnerships to achieve success.
BLANCO products currently available in Australia align with the company’s global product strategy, representing the next step in the journey and the beginning of the BLANCO unit or what the brand refers to as ‘the kitchen water place’.
“What you see is a sink and tap but that’s just the beginning. We want to provide a complete solution by taking this a step further and offering a drink system, organisation system and food waste disposal unit under the benchtop,” Gfroerer said.
BLANCO will introduce significant product developments to the Australian market in 2025, followed by a drink system and food waste disposal unit in 2026.
“BLANCO wants to be the one-stop shop brand that covers the entire kitchen water place; a system that helps increase value for our customers. The sink and tap is often last on the consideration journey but it’s where the consumer spends most of their time when in the kitchen. This is why we want to provide a system solution for drinking, cleaning and food
preparation to provide more value, not only to the consumer, but our customers and retail partners selling the product.”
Recognising key differences between the Australian and European markets when it comes to kitchen planning and design, Gfroerer draws more similarities between Australia and the US.
“In Europe, consumers shop for their entire kitchen including the appliances and cabinetry in one store. In Australia, cabinets are a different business, and the transaction is done separately. While it’s a different approach, we offer customers the same product and the same choice in terms of design and colour,” he said.
While stainless steel is a must-have option for sinks – estimated to account for around 60% of market volume in Australia – Gfroerer believes there is huge potential for granite sinks made of SILGRANIT which continue to see year-on-year growth. Our design DNA manifests itself in every new product. This provides the opportunity to combine and complement design features between our taps, sinks and accessories.”
LEFT: BLANCO Group CEO, Frank Gfroerer.
RESEARCH & DEVELOPMENT
At its headquarters in Oberderdingen, Germany, BLANCO has invested in a new innovation facility, the BLANCO UNIT innovation centre, revamping product research and development (R&D) and management. The 10 million Euro (A$16.5 million) investment will be completed with the company’s first lab testing centre and brand experience centre, both set to open this year.
“We’ve increased our global team significantly and restructured the R&D team to be separate from product development. At BLANCO, R&D relates to surfaces, finishes and colours, and product development is responsible for functionality plus design.
“Having a team that’s only focused on materiality is important because aesthetics and performance are a key component of the kitchen. Looking at products like drink systems and food waste disposal, it’s more about functionality than design.”
Recognising that kitchen renovations and sink and tap purchases are only made every few years, BLANCO made the decision to phase out a lot of similar products in the range to make it easier for customers.
“We want to accelerate the availability of complementary products to sinks and taps to achieve the complete kitchen water place, providing greater possibilities and adding more value. We want our customers to give the kitchen water place more attention because if they understand it better, so too will end consumers,” Gfroerer said.
RESPONDING TO ECONOMIC CHALLENGES
Gfroerer joined BLANCO in 2018 and since then, he believes the company has responded to market conditions extremely well. “To be celebrating 100 years in the market is a significant milestone and shows that we have been able to adapt and survive many circumstances over the years,” he said.
“Since joining the company, we’ve made our product assortment more focused to help increase portfolio performance. When developing this strategy back in 2019, we constantly asked ourselves, ‘will it be enough to only focus on sinks for the next 100 years?’
“When Covid hit in 2020, our leaner product portfolio helped us adapt to increased demand and supply chain challenges, while allowing us to focus more on our strategy execution. Now we’re in an environment where the global market is weak, consumer confidence is low and inflation is high, but our strategy still fits and we continue to focus on execution and investment.”
CELEBRATING 100 YEARS
While BLANCO isn’t expecting a market turnaround in 2025, Gfroerer believes the company is on a stable base within its mid to premium market position.
“We want to continue on this trajectory by launching new products and system solutions in a timely manner and improving our delivery performance – but our anniversary wasn’t the catalyst for this. We have known that the brand will be 100 years in 2025, so while it fits together with our investment, it was not a must-have at the time,” he said.
“It’s all about having the right product at the right time because time to market is crucial. Rather than using our 100-year celebration to only spruik new product, we want to use this milestone to reinforce our brand reliability and reflect on our German heritage, while maintaining local relevance.”
Although the BLANCO logo stays the same, the refreshed brand identity and colour helps explain the journey and aims to increase the value of the kitchen water place, according to Gfroerer. “With the new brand identity, we are focusing on our market offer – the BLANCO UNIT. We want to highlight our know-how and reliability as a 100-year brand,” he said.
“To coincide with the anniversary, consumers can look forward to special promotions, new products and the rollout of our new brand identity, supported by additional marketing campaigns. For our business partners, there will be new product launches, promotions and marketing material, including at the point-of-sale. It’s not only about celebrating ourselves; we want to support the business of our customers and retail partners.”
COLLABORATION IS KEY TO A WINNING FORMULA
When asked for his message to BLANCO’s local retail partners, Gfroerer said: “We are nothing without our customers. We do 100% of business with our customers and want to deepen our long-term relationships and prove that our story – elevating the sink and tap business – is a story for them. We can only win when we work together.
“Given the timeline for average kitchen renovations, it’s our job to tell consumers what is possible with our products. But it’s not only about the product itself, it’s also about the lifestyle benefits – from drinking different water types to preparing food and cleaning dishes. Australia is among our top five leading markets, alongside Germany, the UK, the US and China, and we will continue to focus on and invest in these markets.” AR
The BLANCO CLARON sink.
AMAZON AUSTRALIA ELIMINATES SINGLE-USE PLASTIC
Amazon Australia has stopped packing products in singleuse plastic delivery bags and envelopes, replacing them with recyclable paper and cardboard alternatives.
Coupled with Amazon’s existing suite of recyclable boxes and tape, customers are now receiving orders from Amazon Australia’s distribution network in a recyclable box, bag or envelope that can be put into the household recycling bin, or with no added delivery packaging. This includes items sold by Amazon Australia and third-party selling partners that use Fulfilment by Amazon (FBA).
Amazon is right-sizing packages to match the products using less material overall, and has increased the amount of recycled content that goes into making them.
In 2021, Amazon Australia replaced single-use plastic air pillows with recyclable paper filler to protect goods during shipping, and in 2023, box weights were reduced by 25% and label sizes by 50%, to minimise waste.
Amazon Australia country manager, Janet Menzies said, “Moving to 100% recyclable delivery packaging in Australia is a major milestone for us. We have removed all single-use plastic delivery bags and envelopes from our local distribution network. Customers are now able to easily recycle all their Amazon delivery packaging by placing it in their recycling bins.
“This project has been almost two years in the making, following rigorous product development and testing to ensure the
paper envelopes can also withstand the delivery process and arrive safely. We are proud of this progress but it’s just the beginning and we will keep innovating to improve our packaging.”
Amazon Australia recently invested in three automated paper packaging machines that pack single products in paper bags made on demand for the item. An Amazon innovation, these machines scan items such as video games, kitchen gadgets, sports equipment, and office supplies, which were previously sent in boxes or plastic padded envelopes, and securely pack them in a paper bag from a selection of three different size options.
Australian Retail Council confirms inaugural CEO
The Australian Retailers Association (ARA) and the National Retail Association (NRA) have appointed Chris Rodwell as the inaugural CEO of the Australian Retail Council (ARC), supporting the establishment of the amalgamated entity from March 2025.
A seasoned CEO and board director with experience working across Australia and internationally, Rodwell is currently CEO of the Chamber of Commerce & Industry of Western Australia (CCIWA). Prior to CCIWA, Rodwell served in trade and investment roles for the Australian and Queensland governments.
ARA president, Nicole Sheffield said, “We’re thrilled to have secured Chris to lead the future amalgamated entity, the Australian Retail Council as we enter this next critical growth phase for our $430 billion retail sector. In making this appointment, we listened to our members and stakeholders and we’re confident that Chris is the ideal leader for this important role.
“The opportunities and the challenges have never been greater for our sector which contributes 18% of the country’s gross domestic product and employs one in 10 Australians. We’re excited to work with Chris to seize the opportunity for retail and to unify and advocate for our sector.”
NRA chair, Antony Moore said, “Chris has been powerfully supporting Australia’s business and economic growth for decades. In his current role, Chris secured significant advocacy outcomes for some of the country’s largest businesses alongside small to medium size businesses. He also led a significant cultural change program which saw transformative commercial expansion of CCIWA and outstanding membership retention and acquisition.
“We look forward to drawing on Chris’s acumen and strategic skill set to ensure a strong recovery for our retail sector and the sustainable growth and expansion of the Australian Retail Council.”
Commenting on his appointment, Rodwell said, “The Australian Retail Council will be the unified home for retailers across the country. The sector is critically exposed to the major risks that are faced more broadly by businesses across the economy. Our role will be to help our members stare down those risks and, wherever we can, flip them into opportunities,” he said.
“Whether it’s managing shifts in geopolitics and supply chains, acting on AI or broader digital opportunities, responding to sustainability and energy challenges, managing a complex regulatory environment, winning the war for talent or building trust, we’re determined to flex with Australian retailers in every way we can.”
Australian Retail Council inaugural CEO, Chris Rodwell.
Amazon Australia country manager, Janet Menzies says moving to 100% recyclable delivery packaging is a major milestone.
The
Winning Group cuts the ribbon on largest DC in the company’s history
BY EMILY BENCIC
The Winning Group and the Winning family were joined by New South Wales Premier, Chris Minns, Mirvac Group CEO, Campbell Hanan and over 100 guests to officially open its new Winning Services distribution centre (DC) in Kemps Creek.
The new Kemps Creek DC, located at Mirvac’s Aspect Precinct, incorporates a 66,610 square metre warehouse, 76 docks and a dedicated recycling area to service Appliances Online, Winnings, Andoo, and Home Clearance, and over 20 third party logistics (3PL) partners.
The DC is targeting a 6-Star Green Star Rating from the Green Building Council of Australia and has created an additional 40 jobs with 23 roles currently advertised across warehousing, delivery and installation.
The dedicated recycling area services the group’s free take-back and recycling program. Over the past quarter since moving to Kemps Creek, the program has already achieved an average diversion from landfill of 84% for nonmetal materials including packaging, mattresses and timber crates, plus an average of 234 tonnes of scrap metal recycling per month.
Winning Group CEO, John Winning said, “Our investment in this new worldclass distribution centre – the largest in our group’s history – supports solid growth in both Appliances Online and Winnings, as well as our 3PL business, Winning Services, which enjoys a world-leading NPS score of over 80.
“Our new distribution centre will continue to provide customers with our exceptional lastmile customer experience, which is unmatched for big and bulky goods in Australia. Through the Winning Services network we can provide free next day delivery to 95% of the Australian population, same day delivery in Sydney, Melbourne and Brisbane of big and bulky goods and free removal and recycling of old products through reverse logistics.
ABOVE: Harry Boileau, Sally Boileau, Andrew Cousins, Kerrie Winning, Chris Harrison, John Winning Snr, Bill Winning (Winning Group) & NSW Premier, Chris Minns. Andrew Cousins & Chris Harrison are two of the longest serving NSW DC team members at Winning Group. Photo Credit: Chris Hung. BELOW: The Winning Services Kemps Creek DC in Sydney. Photo Credit: Chris Hung.
WITH THE ADDITION OF OUR NEW KEMPS CREEK DC, WINNING SERVICES NOW BOASTS 185,000 SQUARE METRES OF LOGISTICS CAPACITY ACROSS AUSTRALIA AND NEW ZEALAND.
“As a century-old, fourth-generation Australian family business, we continue to innovate the entire shopping experience and we were honoured to be joined by New South Wales Premier, Chris Minns and Mirvac Group CEO, Campbell Hanan to officially launch our new facility.”
Winning Services general manager, Harry Boileau said, “We’re incredibly proud of our new Kemps Creek DC, which allows our business and team to continue to provide our unique and unmatched last mile logistics of big and bulky goods. With the addition of our new Kemps Creek DC, Winning Services now boasts 185,000 square metres of logistics capacity across Australia and New Zealand.
“Our new DC has created new job opportunities for warehouse workers, drivers, offsiders, plumbers and electricians, which were filled prior to Christmas. The dedicated recycling area in Kemps Creek allows us to continue to support our industry-leading recycling program of old appliances, mattresses and product packaging, which helps keep communities clean and prevents e-waste going into landfill.
“Our sustainability initiatives, along with our industry-leading NPS score of over 80, underpin Winning Services ‘Legendary Care’ and our mission to create the best experiences in the world, for the world – for our people, customers, communities, and the planet.”
Mirvac group CEO and managing director, Campbell Hanan said Aspect is forecast to provide over 500 jobs during construction and 1,200 operational jobs over the course of its development.
“The delivery of this second warehouse at Aspect for Winning Group has contributed critical construction and operational jobs as well as investment to boost the economic development of Western Sydney – supporting living and working in this community where around one in nine Australians currently reside. Aspect is also targeting net positive certification for embodied carbon,” he said.
“We are delighted to welcome Winning Group, a fourth-generation Australian business to their largest ever distribution centre, the size of nine football fields, which is already underpinning growth for their business.” AR
Harry Boileau (far left) & John Winning Snr (centre) with eastern seaboard Winning Services managers: Grant Hayes, Nicola Yates, Ben Merchel, Rob Vassallo & Leigh Franks. Photo Credit: Chris Hung.
The DC is targeting a 6-Star Green Star Rating from the Green Building Council of Australia. Photo Credit: Chris Hung.
The DC incorporates a 66,610 square metre warehouse, 76 docks and a dedicated recycling area. Photo Credit: Chris Hung.
Winning Services team with NSW Premier, Chris Minns (front centre). Photo Credit: Chris Hung.
CES 2025 gathers over 140,000 attendees in Las Vegas
By the
The annual Consumer Electronics Show (CES) attracted over 141,000 industry professionals – 40% of which were international – at the Las Vegas Convention Centre and surrounding locations with more than 4,500 exhibitors.
“CES is where innovation comes to life. From the largest companies to trailblazing startups, the entire tech ecosystem is at the show. CES is the stage for groundbreaking product launches, transformative partnerships, and serendipitous business moments that define the future of technology,” Consumer Technology Association (CTA) CEO and vice chair, Gary Shapiro said.
One of the most significant trends highlighted at CES 2025 was Artificial Intelligence (AI) as the show connected the dots between humanity and AI through powerful exhibits and programming. From AI-driven productivity tools to breakthroughs in medical advancements, products and services on the show floor demonstrated that AI is not just a technology trend but a transformative force improving lives worldwide.
Appliance Retailer team with support from Trevor Long in Las Vegas.
Narta representatives on the Hisense booth.
Bing Lee representatives on the TCL booth – Peter Harris, Kevin Lim, Chris Murphy & Simon Baltsas with Jason Carrick (TCL).
Harvey Norman Australia representatives on the Hisense booth
– Chris Kotis (Hisense), Okan Genel (Harvey Norman), Ben Kelada (Harvey Norman), Corey Foster (Hisense), Chris Mayer (Hisense) & Adam Solomon (Harvey Norman).
Harvey Norman Australia representatives on the TCL booth
– Adam Solomon (Harvey Norman), Jason Carrick (TCL), Ben Kelada (Harvey Norman) & Okan Genel (Harvey Norman).
Harvey Norman Australia representatives on the Samsung booth – Okan Genel (Harvey Norman), Simon Howe (Samsung), Ben Kelada (Harvey Norman) & Adam Solomon (Harvey Norman).
Narta representatives on the Samsung booth.
ASUS
EXPANDED COPILOT+ PC OFFERING
ASUS is strengthening its Copilot+ PC range with the inclusion of the Zenbook A14, the world’s lightest Copilot+ PC. Coming in at under 1kg, it is also the product line’s first Qualcomm Snapdragon model, crafted entirely from patented Ceraluminum material for durability and protection.
Featuring the latest Snapdragon X series processors and a Qualcomm Hexagon NPU, the Zenbook A14 delivers up to 45 TOPS for an improved Copilot+ experience. New AI features include live captions, cocreator in paint, generative fill in paint and super resolution in photos.
The Vivobook 14 and 16 laptops are also equipped with the Snapdragon X processor, providing 44% better performance over previous generations and 19.8 hours of battery life. Integration of a Microsoft Pluton security processor adds protection, while the AI camera automatically locks the device when the user steps away. This is combined with other AIpowered features similar to the Zenbook A14.
“ASUS wanted to bring something different to the market, that is accessible for everyone. The price point makes the Zenbook A14 perfect for students and gamers just starting out,” ASUS Australia and New Zealand head of consumer - BDM Systems - BG, Bradley Howe said.
LEFT: ASUS Zenbook A14 UX3407.
ABOVE: ASUS ROG Strix laptops feature processors from Intel, AMD and NVIDIA.
BELOW: ASUS Vivobook 14 X1407QA.
ROG STRIX LAPTOP RANGE
ASUS has debuted a new line-up of ROG Strix laptops, featuring processors from Intel, AMD and NVIDIA. The range includes Intel-based Strix models with full-surrounding RGB lighting and the first tool-less bottom panel created for a gaming laptop, allowing users to upgrade RAM and storage efficiently. All 2025 Strix models include a dual-layer ACR film display, reducing reflections by 55%.
The line-up includes the NVIDIA GeForce RTX 5090 Laptop GPU for supercharged gaming and creative opportunities. The Strix series also features the latest processors from AMD and Intel. The next-gen Intel Core Ultra 9 processor 275HX is available with both Strix SCAR models, as well as Strix G16 and G18. The Strix G16 and G18 will also include the latest AMD Ryzen 9 processors.
Intel-based Strix machines use a thermal system to achieve 240W of power with less noise, while dust filters remove debris from the system. AMD-based Strix G16 and G18 use seven heat pipes with full-surround vents and full-width heatsink to stay cool.
“In the past two years, we have reinvented our gaming PCs only cosmetically. The new 5000 series NVIDIA is a massive leap forward in the technology space,” Howe added.
FASTER AND STRONGER GAMING LAPTOPS
The 2025 ROG Flow Z13 model features a new AMD Ryzen AI Max+ 395 chiplet processor. Further enhanced with RDNA 3.5 graphics cores, the Flow Z13 is a powerful AI PC with 50 TOPS of NPU and enhanced Copilot+ capabilities.
Flow Z13 also includes 14 power phases and Japanese capacitors. The unified quad-channel memory can share up to 128GB of LPDDR5X-800 RAM between the CPU and GPU cores, while the 2.5K 180Hz ROG Nebula Display boasts 100% coverage of the colour space and 500 nits of brightness.
Expanding on the ROG Zephyrus suite, the Zephyrus G14 features an AMD Ryzen AI 9 HX 370 processor and dedicated NPU with 50 TOPS of computing power. Zephyrus G16 draws on an Intel Core Ultra 9 processor 285H and an NVIDIA GeForce RTX 5090 Laptop GPU.
The Zephyrus gaming laptops are equipped with an OLED panel for 3K resolution on the G14 and 2.5K resolution on the G16, with 240Hz refresh rates.
Hisense is expanding its range of big screen TVs with the 116-inch TriChroma LED, the largest TV of the ULED X range.
Hisense LASER HOME CINEMA EXPANSION
The new Hisense Laser Home Cinema lineup includes the L9Q TriChroma Laser TV with a 120-inch ambient light rejecting calibrated screen and an adjustable display ranging from 80-inch to 150-inch. It is the brightest laser Hisense has built yet, debuting a 0.18 ultra-short throw lens to reduce projection distance by 44mm for less required wall clearance and space.
The L9Q is also the first model to feature the .47SST architecture chip for 1,000 nits of brightness. Dolby Vision enhances colour correction, and it has been awarded ‘Designed for Xbox’ certification.
The new C2 and C2 Ultra laser mini projectors use Hisense’s Auto Magic AI to intuitively scan and adapt to surroundings. The gimbal design provides 360-degree horizontal and 135-degree vertical rotation, ideal for any setting.
The C2 and C2 Ultra draw on Hisense’s TriChroma colour technology for IMAX Enhanced and Dolby Vision optics from 65-inch to 300-inch projection. They also feature an integrated subwoofer and optical zoom capability.
BIG SCREEN 116-INCH ULED TV
Hisense is expanding its range of big screen TVs with the 116-inch TriChroma LED, the largest TV of the ULED X range. It features a 115.5-inch 4K LCD anti-glare display and produces 10,000 nits of brightness using 21,000 TriChroma LED. A 6.2.2 surround sound system, with speakers designed by La Défense architecture, produces a 240-degree sound field.
Adding to the range is the 108-inch Micro-LED (108MX), which uses an active-matrix glass-based display for higher resolution and lower energy consumption. The 136-inch Micro-LED (136MX) now includes AI perception picture chipsets for displays at 3.58 metres wide.
The Hisense U6 range is refreshed with Dolby Vision IQ and QLED Quantum Dot for a ULED Certification. The U8 series includes a new 100-inch product achieving 5,000 nits of brightness, 165Hz capabilities, 1,500+ dimming zones and enhanced Game Mode Pro experience. For the U7 range, peak brightness has been increased to 2,000 nits and every TV will now support Game Mode Ultra.
All 2025 models have access to enhanced AI features such as picture adjustment and upscaling, area-scanning for sound output optimisation and display adjustments for power optimisation. Some models will feature low-power Bluetooth capabilities to improve audio quality by up to 30%.
AI-POWERED REFRIGERATOR
Hisense debuted its first Smart Hub refrigerator using AI-powered features and connectivity via the ConnectLife platform. It is the first Hisense fridge capable of connecting to the centralised home hub, which can be controlled on the ConnectLife app from any location at any time.
The new Smart Hub fridge includes a user-friendly touchscreen for monitoring daily tasks and food management. Dish Designer is an AI-powered assistant which can suggest personalised recipes based on available ingredients, dietary restrictions and preferences.
The ConnectLife Meal Planner encourages households to plan weekly meals with AI-generated suggestions considering ingredients already in the house. Recipes can be customised to fit with individual preferences.
Using My Fresh Choice technology, the fridge will automatically reduce food waste by employing adaptable storage zones that switch between fridge and freezer settings to keep produce at temperatures between -20 degrees Celsius and 5 degrees Celsius.
Hisense’s first Smart Hub refrigerator uses AI-powered features and connectivity via ConnectLife.
Samsung
LATEST SMART TVS
The latest Neo QLED 8K QN990F is Samsung’s most advanced TV, powered by the NQ8 AI Gen3 Processor. Intelligence technology elevates low-resolution content to 8K quality, applying scene-adaptive colour expansion for brighter visuals. AI also improves sound, image processing, and monitors the area around the TV to adapt to environmental changes.
The Frame Pro is the latest product in the Art Store range. Using advanced Neo QLED technology, colours and contrasts are visually enhanced. The NQ4 Gen3 AI Processor enables Wireless One Connection and improves picture quality.
Samsung Vision AI empowers TVs to become aware of surroundings and adapt to user preferences. Click to Search provides instant information about whatever is on screen, Live Translate generates subtitles in real-time, and Generative Wallpaper produces personalised artworks. Vision AI will also pair with the SmartThings Suite to offer real-time updates about the household environment and monitor the room for safety alerts. The TV can dim the lights when a child falls asleep, or record events in the viewing room.
AI UPGRADES TO REFRIGERATORS
AI Hybrid Cooling technology, included in the new range of Samsung refrigerators, combines an efficient compressor with a Peltier module; a semiconductor device that achieves cooling by harnessing temperature changes from the flow of electric currents.
When rapid cooling is required after groceries are deposited in the fridge, it automatically activates the Peltier module along with the compressor, while only using the compressor for regular use to save energy. The AI algorithm can predict temperature changes within the fridge to adjust the cooling mode. Hybrid Precise Cooling reduces internal temperature fluctuations and can help fresh foods such as pork and salmon last up to 1.4 times and 1.2 times longer respectively.
AI-ENHANCED GAMING MONITORS
The Smart Monitor M9 is an industry-first monitor with on-device AI. Picture analysers can determine the type of content being viewed and adjust display settings and recognise the genre of game to modify picture settings for optimal virtual experiences.
Incorporating 4K AI Upscaling Pro, the M9 can enhance lowerresolution content to 4K quality. It features a 32-inch 4K OLED screen with VESA DisplayHDR TrueBlack 400 for brighter colours and sharper details.
The Odyssey gaming monitor will now come in two new sizes with the 2024 OLED G8 and OLED G6 models. The Odyssey OLED G8 is the world’s first 27-inch 4K OLED gaming monitor with a refresh rate of 240Hz and 165 pixels per inch screen resolution. The Odyssey OLED G6 is the first-ever OLED screen with a 500Hz refresh rate on a QHD (2,560 x 1,440) screen. Both Odyssey monitors provide a response time of 0.03ms and support AMD FreeSync Premium Pro and NVIDIA G-Sync for reduced tear and flickering on screen.
Samsung Neo QLED 8K QN990F.
Samsung Smart Monitor, ViewFinity and Odyssey gaming monitors.
Samsung refrigerator with AI Hybrid Cooling technology.
TCL
ENHANCED QD-MINI LED TV
The X11K QD-Mini LED TV provides over 14,000 local dimming zones and 6,500 nits of brightness. TCL’s advanced all-domain Halo Control technology creates an enhanced viewing experience, while Bang & Olufsen audio ensures clarity.
The model is a deliberate step down from the TCL 115-inch X955 Max launched in 2024. It includes less dimming zones and reduced brightness to achieve a more value for money price point. Still offering the Google operating system, Gemini AI, and TCL Micro Optical Distance technology, the X11K is designed to be an affordable yet powerful model.
The TCL C7 TV series will almost double in local dimming zones and peak brightness in 2025.
PLAYCUBE PROJECTOR
The PlayCube Projector features a Magic Cube design for increased portability and adjustable viewing angles. A built-in battery makes it ideal for indoor and outdoor use.
The TCL Projector A1 comes with a handle and stand for portability. Boasting 360 ISO lumens, 1080p Full HD resolution, screen adaption technology and 16W Dolby sound, it is also compatible with Google TV.
EXPANSION OF HOME APPLIANCE RANGE
TCL will be expanding its home appliance offerings in 2025. The Free Built-In refrigerator series allows customers to build cabinetry around the appliance with a gap as small as 0.4mm due to a new hinge system. Different configurations include side-by-side and quad-door models.
For the laundry, TCL’s Super Drum technology improves capacity without increasing the size of a unit. This means a 10kg washing machine comes in a smaller form than traditional 10kg models. New larger capacity models will complement TCL’s current offering of smaller capacities including 7.5kg and 8.5kg models.
TCL will also launch new ducting systems and hot water heat pumping systems for its air conditioning range to complement split systems and portable air conditioner units currently available in the market.
TCL X11K QD-Mini LED TV.
TCL PlayCube Projector features a Magic Cube design for increased portability.
The new OLED evo TV range contains LG Brightness Booster Ultimate technology, which generates brightness three times stronger than conventional OLED models.
OLED EVO TV LINE-UP
The new OLED evo TV series includes the world’s first wireless OLED evo M5 and OLED evo G5 models, using the improved LG a (Alpha) 11 AI processor Gen 2. The M5 series is the first TV able to transfer audio and video wirelessly, transmitting at up to 144Hz without compromising quality.
The new OLED evo TV range contains LG Brightness Booster Ultimate technology, which generates brightness three times stronger than conventional OLED models. The display has been awarded UL Solutions Perfect Black and Perfect Colour verifications, and a 100% colour fidelity certification from Intertek.
Each TV incorporates LG Filmmaker Mode, which breaks down the filmmaker’s intent to adjust lighting and picture settings. The Alpha 11 AI Processor Gen2 enables improvement of lowresolution visuals and audio with pixel-level precision using AI. Further audio enhancement is achieved with AI Sound Pro, which analyses more than 1.6 billion image settings and 40 million sound profiles to tailor the viewing experience.
Each OLED TV can be controlled with an AI remote, which greets users by name and automatically switches profiles via voice recognition software. The webOS interface allows for multi-platform integration to connect ThinQ and Google Home for control over multiple devices. Gamers are kept in mind with the industry’s first 4K 165Hz Variable Refresh Rate on the OLED evo range. Able to stream up to 165 frames a second, the range received certification from NVIDIA G-SYNC and AMD FreeSync Premium.
LIFESTYLE PROJECTORS
The CES Innovation Award-winning 3-in-1 projector combines projection with a built-in speaker and an LED mood lamp. Highquality entertainment is supported with HD resolution, 300 ANSI lumens of brightness and OTT streaming via LG webOS. The head can tilt 110-degrees, and features auto adjustment functions, while the speaker supports Bluetooth connection.
The CineBeam S is LG’s smallest 4K Ultra-Short Throw projector, offering 4K Ultra HD resolution with 500 ANSI lumens of brightness. The model provides 154% coverage of the DCI P3 colour space and is capable of throwing projection from 40-inch to 100-inch. The built-in stereo is supported with Dolby Atmos, and it is powered by LG webOS for access to streaming platforms.
WORLD’S FIRST BENDABLE 5K2K GAMING MONITOR
LG unveiled a line-up of new OLED gaming monitors in the UltraGear GX9 series, including the LG UltraGear OLED Bendable Gaming Monitor. It is the only 5K2Kresolution bendable OLED display, featuring ultra-fast 0.03ms response time to ensure smooth gameplay. All UltraGear GX9 models now boast a curved display panel with LG WOLED technology for improved brightness. Both the Bendable Gaming Monitor and the new LG UltraGear OLED Gaming Monitor offer 21:9 aspect ratio and are fitted with second generation LG Dual Mode for customisable aspect ratios and picture sizes. The UltraGear OLED Gaming Monitor includes a curved 800R self-lit 45-inch panel with four-side virtually borderless design for increased user immersion.
LG UltraGear GX9 OLED Bendable Gaming Monitor 45GX950A.
LG CineBeam PF600U 3-in-1 projector.
LG OLED evo G5.
ECOVACS
IMPROVED MOPPING TECHNOLOGY
ECOVACS has built on the mopping technology in its robotic vacuum cleaners with the OZMO ROLLER, which constantly self-washes the mop roller while being used on floors to avoid contamination during the cleaning cycle.
The OZMO ROLLER has been added to ECOVACS flagship robotic vacuum cleaner, the DEEBOT X8 PRO OMNI, for a more advanced mopping system. The roller functions with 4,000Pa pressure and 200RPM rotation speed.
DEEBOT combines advanced navigation software with AI to clean tough-to-reach edges and corners. The vacuum’s TruEdge 3D Edge Sensor generates a real-time 3D map of the cleaning environment for collision-free navigation and manoeuvering into tight spaces.
The DEEBOT range now includes the T50 MAX with Boosted Large-Airflow Suction technology for a maximum air volume of 16.3L per second, and suction power of 18,500Pa. The T50 PRO OMNI features a slim design at just 81mm high, making it the slimmest ECOVACS DEEBOT to date and intended for reaching tight spaces.
AUTOMATED LAWN CARE SYSTEM
The 2025 GOAT automated lawn care series includes an expanded line-up with the introduction of the A3000 LiDAR model. Combining satellite-based RTK positioning, front-facing LiDAR and camera vision, the product delivers improved precision.
The A3000 also debuts a dual LiDAR, 360-degree top-mounted scanning and 3D laser imaging for mapping, systematic mowing, and obstacle avoidance. The dual plate cutting system increases coverage, while the motor provides confident performance across multiple grass types. The GOAT O Family is designed for smaller lawns, able to manoeuver tight spaces and maintain complex garden layouts.
ROBOTIC WINDOW CLEANING
The WINBOT W2 PRO OMNI includes enhanced edge-cleaning, spray coverage and intelligent path planning for improved performance quality. The portable docking station now features charging capabilities, allowing WIDBOT to charge while cleaning without needing to be plugged into an outlet. The WINBOT MINI is the slimmest robotic window cleaner on the market, designed for apartments and those with small spaces.
The T50 PRO OMNI features a slim design at just 81mm high, making it the slimmest ECOVACS DEEBOT to date.
ECOVACS DEEBOT X8 PRO OMNI.
ECOVACS 2025 GOAT automated lawn care series.
ECOVACS WINBOT W2 PRO OMNI.
Home Café
Consumers seek premium features at value for money price points
BY EMILY BENCIC
While the total coffee machine category experienced a 4% volume decline in 2024, the standard and espresso coffee machine segments experienced a 3% and 4% volume uplift respectively, according to insights from Euromonitor International
During the year, the coffee market was influenced by the health and wellness trend, leading to innovation in coffee products with functional benefits. Premiumisation was
evident with rising interest in organic and sustainably sourced coffee products, unique flavour profiles, and iced coffee options. Increased sales for coffee machines in 2023 created opportunities for greater innovation in fresh beans, pods, and premium coffee. Sustainability also became a focal point, with coffee brands launching recyclable pod options, emphasising ethical sourcing and harvesting practices.
SUNBEAM
Marie Liganaris Brand Communications Manager
Amid a notable shift towards value-oriented shopping, Sunbeam is well-positioned to meet evolving customer demands with a new range of machines, offering café-style coffee at both affordable and more premium price points.
“We continue to emphasise the exceptional value, affordability, practicality, and quality of Sunbeam products – attributes that resonate deeply with cost-aware consumers,” Marie Liganaris said.
“We’ve introduced three new machines as part of the Sunbeam Origins espresso machine family – the Origins Sense, Origins Classic and Origins Slimline. Each machine is thoughtfully designed and engineered to deliver a perfect solution for every coffee lover, whether they’re just starting their coffee journey or are seasoned coffee enthusiasts. Each machine is designed to offer a unique set of features, with more advanced options available as consumers move up in price.”
The flagship Origins Sense offers the most extensive features, including TempSense technology for precise temperature steam control, ensuring consistent, high-quality coffee every time. The Origins Classic features built-in beans storage, a one-touch cleaning function and a powerful steam wand for high-performance results. The Origins Slim model is compact without compromising on quality, equipped with a commercial-grade 58mm group head, delivering café-level performance in a more space-efficient design.
At the forefront of its customer engagement strategy, Sunbeam prioritises making the purchase journey both informative and enjoyable, recognising shoppers’ unique preference for hands-on product interaction.
“Consumers continue to engage in hybrid shopping; however, the ability to touch and see coffee machines prior to purchase remains influential. We’ve introduced in-store POS materials with QR codes that provide access to a wealth of digital content including user guides, product videos, and more.
Sunbeam Origins Sense Espresso Machine
EMM6500GR
` TempSense technology adapts to milk type
` Four heat settings and temperature sensing steam wand
` Anti-static technology for less mess grinding
` 58mm commercial size group head maximises flavour and crema
` One-touch clean function for easy routine maintenance
RRP: $799
“In addition, we’re investing in staff training to ensure our team members are well-equipped to assist consumers in-store. By empowering staff with expert knowledge, we ensure they can guide customers through their decision-making process and answer any questions.”
To support the launch of the new Espresso Origins machines, Sunbeam is launching the latest evolution of its ‘For Real Coffee Drinkers’ campaign to drive engagement with key retailers, highlighting the advanced features and quality of these coffee machines.
Sunbeam will also expand its digital marketing in 2025, leveraging online platforms to showcase products, promote special offers, and share customer stories and product demonstrations. “This approach will help generate excitement around the brand, driving both online sales and greater brand awareness.” AR
“SMEG
Luca Duarte
Product Manager – Small Appliances
Despite difficult market conditions, the coffee category remained stable throughout 2024, according to Smeg’s Luca Duarte.
“Manual espresso machines continue to be the go-to product as they can recreate the café experience at home. We have also noticed small growth in the drip filter machine category, which could be attributed to the simple brewing process and different flavour experience for consumers,” he said.
Through strategic gift-with-purchase offers and value-add promotions, Smeg hopes to encourage new customers to enter the category and explore the brand’s growing range.
To
help customers get up to speed with their machine quickly and confidently, we’re rolling out an online platform, My Smeg Assistant, with instruction manuals, tutorials, videos, and handson demonstrations.
”
“We have developed the House of Coffee website to educate customers about coffee and our coffee products. The website features a quiz to guide them towards the most suitable machine for their needs. We believe this asset is also useful to existing customers who wish to upgrade their current machine to a more premium model.”
Smeg continues to demonstrate its coffee products in selected stores and evolve its POS material, giving customers the opportunity to better understand key product features.
“We’ve noticed customers researching more online before making a purchase as they carefully analyse the options available before investing in premium coffee machines. To help customers get up to speed with their machine quickly and confidently, we’re rolling out an online platform, My Smeg Assistant, with instruction manuals, tutorials, videos, and hands-on demonstrations,” Duarte said.
During the first quarter of the year, Smeg customers receive a cleaning pack with their coffee machine purchase with other offers planned for Mother’s Day. AR
Smeg Mini Pro Espresso Coffee Machine EMC02
` 58mm portafilter
` Triple thermoblock
` Versatile brewing options
` Precise control
` Made in Italy
RRP: $2,299
JURA C8 Fully Automatic Coffee Machine
` Sophisticated and timeless wave design
` Full-size brewing unit with variable brewing chamber
` Pulse Extraction Process (P.E.P.) plus individual settings
` Two-cup function prepares two cups of espresso or coffee at the same time
` Compatible with J.O.E. for smartphone control RRP: $1,999
JURA Wendy Huang Marketing Coordinator
JURA is observing a continued shift towards premiumisation in the category, driven by consumers seeking more options to control and make different specialities from their coffee machine.
“Integration of smart technology remains on the rise with features like Wi-Fi connectivity and mobile app control now expected as a standard inclusion. Cold brew and iced coffees continue to gain popularity and with the introduction of the J8 Twin in 2024, demand for sweetened milk foam has also increased,” Wendy Huang said.
“ Integration of smart technology remains on the rise with features like Wi-Fi connectivity and
mobile app control now expected as a standard inclusion.
”
JURA provides educational content on the benefits of owning a coffee machine, such as the convenience of home brewing, cost savings compared to purchasing from a café and the ability to customise coffee preferences to suit personal tastes.
“This is achieved through in-store demonstrations, promotional offers and dedicated brand campaigns using social media to highlight the convenience and quality of our coffee machines.”
Recognising that effective customer education and engagement are crucial for building brand loyalty and ensuring customers utilise JURA coffee machines to their full potential, key education priorities include product knowledge, maintenance and cleaning, coffee bean selection and machine customisation features.
“We leverage online communities, social media, newsletters, user reviews and testimonials to allow customers to share tips, recipes, and experiences, while fostering a sense of community. We also provide interactive support channels such as JURA Live and digital customer support for video call consultations,” Huang said.
Despite the challenging macroeconomic environment, JURA anticipates the coffee machine category to continue a positive trajectory. A recent JURA study revealed that consumer purchase intent for coffee machines remains strong, with no signs of decline.
“This aligns with a broader behavioural pattern observed during tough economic times, where consumers tend to cocoon with products which make them feel better, particularly in their homes. Consumers show a growing interest in premium and specialty coffee machines as they can replicate the café experience at home,” Huang said.
JURA is preparing for several new product launches throughout 2025 to coincide with key events such as Mother’s Day, Father’s Day and Christmas, in conjunction with consumer promotions which include a value-add gift-with-purchase. AR
KITCHENAID
Rebecca Edwards Marketing Director
KitchenAid is witnessing a rise in coffee hobbyists, with consumers becoming more engaged in the art of coffee making, fueling demand for machines that balance precision and ease of use.
“Health-conscious choices are also shaping the category, with an increasing focus on gentler coffee experiences; for example, managing caffeine intake or adding functional benefits. Sustainability is also becoming central, as consumers seek machines that reduce waste and align with eco-conscious values,” Rebecca Edwards said.
In the coffee machine category, KitchenAid’s mission is to turn intimidation into empowerment, inviting more people to enjoy caféquality coffee at home without the complexity or steep learning curve.
“With our espresso collection, we blend beautiful, space-conscious design that integrates seamlessly into any kitchen, consumer-centric features, and supportive services. For new customers, our machines simplify the process of making premium espresso at home with features like the intelligent grinding system in our fully automatic model to eliminate the guesswork of grinding and dosing, while built-in tutorials and intuitive interfaces provide step-by-step guidance.
KitchenAid KF8 Fully Automatic Coffee Machine
` Up to 40 drink recipes
` Five-inch intuitive touch screen
` Integrated conical steel burr grinder
` Automatic milk frothing and heating plus plantbased milk mode
` Create up to six user profiles with shortcuts to personalised recipes
RRP: $2,599
“KitchenAid’s priority is making espresso approachable and enjoyable for everyone… From unboxing to first use, customers are guided with intuitive set-up instructions, detailed videos, and tips for getting the best results.
“For existing customers, we drive upgrades by focusing on best-in-class performance and craftsmanship. Our machines are designed to deliver consistent, rich espresso with velvety crema every time, backed by precise temperature control, advanced brewing technology, and premium materials.”
KitchenAid’s priority is making espresso approachable and enjoyable for everyone, which the company believes starts with a seamless post-purchase experience. From unboxing to first use, customers are guided with intuitive set-up instructions, detailed videos, and tips for getting the best results.
“This hands-on support helps customers quickly master their new espresso machine, removing any initial intimidation. We also focus on inspiring creativity and experimentation by providing easyto-follow recipes and troubleshooting advice,” Edwards said.
“Ongoing engagement through digital touchpoints, such as email tips, how-to guides, and community-driven content, ensures customers continue to unlock the full potential of their machine. We also emphasise the financial and environmental benefits of making coffee at home, positioning our machines as a smarter, more sustainable alternative to café trips.”
Over the next year, KitchenAid expects more customers to prioritise convenience and sustainability in their purchases. “Machines that offer seamless automation, such as our fully automatic espresso models, will gain traction as they simplify complex processes. Similarly, ecofriendly features, like durable build quality and reduced waste, will resonate with environmentally conscious consumers.” AR
NESPRESSO
Stefan Vermeulen Managing Director – Oceania
Nespresso has observed several key consumer trends in the coffee machine category, which the company anticipates to continue in 2025.
“The first is an ongoing focus on value. Our research shows that most coffee drinkers are making coffee at home as a way to save money, so they are investing in quality technology that delivers a café style experience. Our most affordable machines, the Vertuo Pop and Essensa Mini, are popular for those entering the category or buying gifts for family and friends at just $229 and $219 respectively,” Stefan Vermeulen said.
“The second trend that has emerged is a desire to upskill coffee techniques such as how to make more unique coffee recipes and learn tips for creating latte art at home. Our Nespresso masterclasses guide customers on these topics and more.”
One of Nespresso’s unique propositions is a wide range of coffee blends for the Nespresso Original and Vertuo Line machines with more than 75 permanent coffees across both systems.
“We continue to innovate with new limited-edition flavours which tap into the latest consumer trends. Our permanent iced coffee range, and 2025 iced limited editions, are an example of how our range is appealing to the next generation of coffee lovers.”
Nespresso Vertuo Creatista Coffee Machine
` Fast heat-up time of 20 seconds
` Automatic turn-off after two minutes
` Integrated milk solution with Breville steam wand ` Bluetooth technology and Wi-Fi for software updates
` Available in three colours – stainless steel, sea salt white and black truffle
RRP: $1,099
Nespresso understands that sustainability is increasingly top of mind and as a B Corp, certified for its social impact, engaging and educating customers is a priority.
“From our website to our boutiques and packaging, we ensure customers can access information around our actions, including details on our AAA Sustainable Quality Program in partnership with Rainforest Alliance and how used coffee capsules can be recycled via our dedicated recycling program,” Vermeulen said.
“The Nespresso Care for You Fund is a communitydriven initiative, which enables customers to nominate an Australian or New Zealand charity. Over 12 months, nine monetary awards are paid to local charities from a pot of $75,000.”
In 2025, Nespresso will invest in marketing campaigns across TV, radio, online video and social and PR to support new product launches. AR
MIELE
Kamal Watson
Category Marketing Manager
Miele believes the category is being shaped by growing demand for specialty coffee at home. With cost of living pressures, more people are investing in café quality appliances so they can achieve the same results in their home.
“There’s a noticeable trend towards investing in machines that replicate the sophistication of professional café equipment, with a strong emphasis on quality, performance, and convenience,” Kamal Watson said.
Miele continues to focus on smart home technology across its product offering and when it comes to coffee machines, demonstrating advanced features is a priority, particularly for more premium in-built models.
“Highlighting these features to customers in-store and through demonstrations is key. The Miele coffee machine range helps customers achieve the perfect brew with Wi-Fi connectivity for added convenience using the Miele app.”
The BaristaAssistant feature on the app allows users to explore the world of coffee and helps customers set up their machine for the ideal flavour, strength and temperature.
“With personalised, programmable beverage options, our customers can elevate their coffee ritual at the touch of a button,” Watson said.
Over the next year, Miele anticipates a shift in the category as more consumers seek high quality coffee machines to create the café experience at home. AR
De’Longhi La Specialista Opera Manual Coffee Machine
` MyLatte Art steam wand
` Advanced thermoblock system for fast heat-up
` Cold extraction technology for cold brew or Espresso Cool
` Burr grinder with 15 grind settings and sensor grinding technology
` Dynamic pre-infusion, active temperature control and ninebar pressure extraction
RRP: $899
DE’LONGHI
Sarah Knox Head of Marketing
De’Longhi has seen a growing trend of automation in coffee machines as consumers increasingly appreciate the value and convenience of brewing coffee at the touch of a button, without compromising on quality or taste.
Miele CM 5310
Silence Benchtop Coffee Machine
` OneTouch for Two prepares two coffees at once
` AromaticSystem promises perfect results and intense flavour
` Creamy milk froth for a range of coffee specialties
` Cleaning programs deliver easy care and maintenance
` Coffee/tea pot function
RRP: $1,599
“Coffee machines can be complex and overwhelming to those new to the category, so we’re investing in simplifying our product messaging and making it easier to understand the benefits so they can see how it fits into their lives,” Sarah Knox said.
“We want to help educate consumers on the different types of coffee machines and unique benefits of each to make sure they find the right coffee machine for their needs, whether it be manual, fully automatic or capsule.”
Looking to the year ahead, De’Longhi expects to see continued growth in bean-to-cup machines, as consumers increasingly realise they can achieve café-quality coffee at home, without needing barista skills.
“We have a full calendar of promotional activities planned for 2025, anchored around new product launches, as well as driving conversion during key sales periods such as Mother’s Day and Christmas.” AR
Philips Fully Automatic Coffee Machine EP5541/20
` Compact design
` Intuitive interface
` Ceramic grinder
` LatteGo milk system
` 20 hot and iced coffee recipe options
RRP: $1,399
PHILIPS
Norayr Dabagyan
Consumer Marketer for Kitchen Life –Coffee, Food Prep and Breakfast
Consumers are paying more attention to bringing the café experience to their home with the best value proposition, according to Philips’ Norayr Dabagyan.
“This not only incorporates coffee quality and variety, but also ease of use, cleaning and maintenance. A coffee machine should feature a user-friendly menu, hassle-free cleaning milk system, quick assembling and disassembling, and a compact design that doesn’t take up too much benchtop space,” he said.
“Unique consumer benefits provided by Philips fully automatic coffee machines include our LatteGo milk system, ceramic grinder and userfriendly interface along with customised recipes, relevant for Australian coffee lovers.”
Philips expects the coffee market to be soft in the year ahead, which will see consumers looking for the best price and value propositions on the market. “We have various promotions planned for 2025 aligned with key sale periods.” AR
MORPHY RICHARDS
Richard Banks Product Manager
There’s been a noticeable trend of continual innovation in the coffee machine category, largely driven by an increasing desire to save money while still enjoying a high-quality coffee experience at home, according to Morphy Richards’ Richard Banks.
“As the cost of living continues to rise, many people are opting to invest in premium coffeemaking equipment, specialty beans, and advanced brewing technologies to recreate the café experience without leaving their kitchen,” he said.
“We aim to communicate to customers how an initial investment in quality equipment can pay off over time, ultimately reducing the need for frequent trips to cafés. Morphy Richards also offers a two-year warranty and premium customer service for peace of mind.”
Morphy Richards emphasises the value, usability, and customisation of its products through digital assets, social media and retail POS materials.
Morphy Richards Iced Coffee Maker
MRCM90BK
` 900ml capacity
` Strength control dial
` 2.5L glass carafe
` Automatic shut off
` 600ml insulated travel cup with straw
RRP: $99.95
“By offering clear, informative, and accessible resources, we aim to not only enhance the customer experience but also build brand trust and confidence,” Banks said.
The brand anticipates continued growth in the coffee category over the next 12 months, as more people seek affordable at-home solutions amid mounting price pressures.
“We plan to increase our brand presence through social media and expand our exposure on TV shopping channels to reach a wider audience.” AR
Floorcare
ROBOTIC | HANDSTICK | WET & DRY VACUUMS
Multifunctional devices gaining traction
BY KYMBERLY MARTIN OUTLOOK
In 2024, the vacuum cleaner market demonstrated a strong performance, with a 10% revenue increase year-to-date to October, the latest GfK data showed. One of the primary drivers behind this growth was wet & dry functionality. Initially popular in robot vacuums, it is now contributing to the sales growth of other categories in the competitive floorcare landscape, including carpet and hard floor cleaners.
Handstick vacuums featuring wet functionality are also seeing a surge in demand. An example of this was the wet & dry segment, encompassing
both hard floor and carpet cleaners that enjoyed triple digit revenue growth, due to the significant increase in the average selling price from $340 to nearly $500.
Robot vacuums are experiencing a notable rise in ASPs, thanks to their advanced features, including multifunctional capabilities such as docking stations, that not only charge but also extract dirt and remove dirty mopping water.
A growing awareness of cleanliness for the hygiene-conscious consumer has also emerged from contributors to this feature.
“Anker will introduce new technologies to its eufy robot vacuum range in 2025 with a focus on improved designs for detangling hair and cleaning edges.
”
ANKER INNOVATIONS
Harold Xu Head of Marketing
There is increasing demand for robot vacuums capable of vacuuming, mopping, and selfmaintaining for up to two months, according to Anker Innovations.
“These devices have been developed to bring effectiveness and convenience to the user as they combine several cleaning tasks into a single unit, reducing the need for multiple appliances and streamlining the overall cleaning process,” Harold Xu said.
To increase efficiency and effectiveness for the deep cleaning sector, Anker will introduce new technologies to its eufy robot vacuum range in 2025 with a focus on improved designs for detangling hair and cleaning edges. This is in addition to greater suction power for handling a variety of surfaces, including tough stains, edges, and inclines. “We are integrating AI-driven technology to enable smarter navigation and personalised cleaning patterns tailored to the unique layout and preferences of each home.”
Xu said eufy is aspiring to be a household brand, communicating next-generation technology like Artificial Intelligence that enhances consumers’ way of life. “This dedication to innovation, in combination with sleek design and reliable
Eufy S1 Pro Robot Vacuum
` Dual mop reservoir with mop spinning at 170RPM removes difficult stains
` Powerful 8,000Pa suction for a deeper clean on carpets and floors
` 3D MatrixEye Obstacle avoidance system with Active Binocular infrared imaging technology
` Built-in ozone generator removes up to 99.99% of bacteria
` UniCleanû with 10 features including auto emptying, washing, refilling, drying, detergent dispensing and fast charging
RRP: $2,699
The company has a user-friendly training platform, Anker Academy, designed to provide retail partners with product information, as it continues to explore ways to simplify and better communicate complex product features.
“By 2025, we anticipate that the floorcare category will undergo significant advancements, emphasising automation, smart technology, and sustainability. As consumers increasingly seek convenience, we expect to see a rise in multifunctional devices.”
He also pointed out that the category is likely to become more integrated within the smart home ecosystem, allowing for effortless control via apps and voice assistants. “This evolution
Electrolux 800 Series Handstick Vacuum
EFP81825SB
` Grab and go function
` Multi-function emptying station
` PowerPro multi-surface nozzle for all floor types
` Dual batteries for up to 180 minutes of runtime
` Multiple cyclones for longer performance and less filter maintenance
RRP: $1,199
ELECTROLUX
Aaron McNamara Category Manager
Electrolux is seeing double-digit growth in the robotics category as these devices have more functionality and practical use cases than ever before. “They map their environments, vacuum, mop and automatically empty, with advanced connectivity options for convenience and integration into the modern smart home. We expect to see this trend continue over the coming years,” Aaron McNamara said.
In 2025, Electrolux will launch a new range of handstick vacuum cleaners designed to enhance the consumer experience. “By focusing on manoeuvrability, ease of use, as well as a hygienic clean, these new vacuum cleaners are sure to change the way consumers view the Electrolux brand relevance to floorcare,” he said.
Electrolux floorcare encompasses cleaning tools for all circumstances, including bagged and bagless canister cleaners, traditional stick cleaners, multifunctional 2-in-1 devices, and robotic cleaners.
Australian consumers know the Electrolux brand represents excellence in its floorcare offering, McNamara said. “They can buy with confidence that no matter the device they choose, they can expect a spotless and hygienic clean, non-intrusive performance, low noise levels and a comfortable clean with a range of ease-of-use features.
“All of this, while staying true to our core brand values in sustainability, whether that be our choice of our design materials, sustainable product packaging, efficiency in our supply chain or comparatively low energy usage from each device.”
Retail partner support takes in promotions, retail fixtures for staff to demonstrate the product benefits and sales training.
Asked about category prospects, McNamara said: “Floorcare is highly dynamic with global innovation quickly flowing through to Australian consumers, whether for wet & dry cleaners, hard floor cleaners or robots. We expect to see more products from more brands entering the segment, and attention from Australians who are typically early adopters for innovative solutions.” AR
ECOVACS ROBOTICS
Karen Powell Regional Director – ANZ
“Black Friday, Christmas and Boxing Day sales only reinforced what we were seeing throughout 2024 and what we can expect in 2025; home robotics are experiencing a strong and consistent period of growth and are considered a highly aspirational appliance among Australian consumers,” Karen Powell said.
“While it may sound opportune to put this down to discounted or more affordable options, growth is coming from the premium end.
“Our investment in this industry has not just been in product innovation, but in broader consumer awareness and education. This includes suction which now compares to handheld vacuums, where ECOVACS has led the way in self-cleaning and maintenance with the OMNI Station which we pioneered.”
This year, ECOVACS will address one of the last remaining key concern areas among consumers, which is mopping performance. “While mopping as a solution within the industry has evolved, this is still an area of concern for consumers and stopping some from making the move into home robotics,” Powell said.
ECOVACS DEEBOT X8 PRO OMNI
` Integrated mop cleaning system
` Mop is located on the cleaning roller with pressure up to 4,000Pa during mopping
` 200RPM and 18,000Pa suction power
` Mop is cleaned with every revolution during the mopping process
` Clean water is recirculated through 16 nozzles to prevent secondary contamination
RRP: TBA
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This year, ECOVACS will address one of the last remaining key concern areas among consumers, which is mopping performance.
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ECOVACS is introducing breakthrough mopping technology – and what is said to be the world’s first cleaning robot with an integrated mop cleaning system, the DEEBOT X8 PRO OMNI. The mop is located on the OZMO cleaning roller that constantly cleans the rolling mop with fresh water.
The company’s focus is on delivering a diverse range, led by product innovation and industry firsts, Powell said, “by continuing to push the boundaries of innovation, playing a key role in educating consumers, and offering strong choice, based on feature-set and budget”.
Product training sessions are supplemented with strong in-store merchandising and displays which include consumer education messaging. “Engaging with our retail partners is also about delivering innovative products across features and price points.” AR
SAMSUNG
Sasha Botha Head of Home Appliances
Research showing 61% of households wanting to reduce electricity usage is being attributed to an increasing interest in smart home connectivity, according to Samsung. This is leading to smart appliances, such as robot vacuums with open connectivity platforms, becoming more popular for their ability to optimise performance, while addressing cost saving priorities.
“There has been a notable surge in interest for robot vacuums, with consumers drawn to their convenience, advanced functionality, and versatility,” Sasha Botha said. “These devices are no longer about cleaning, offering additional features like pet monitoring, home security, and personalised cleaning schedules.”
Botha said space efficiency is another key trend, particularly among Australians living in apartments (27%) and townhouses (28%). Compact, multi-functional devices like the Bespoke Jet Bot Combo AI meet these needs by providing powerful cleaning performance in a space-saving design.
Samsung research shows that 75% of Australians view AI as a revolutionary innovation, with 70% believing it has the potential to unlock limitless capabilities. “Samsung integrates AI into its appliances to address real-world challenges, such as energy efficiency, time-saving automation, and simplifying household tasks,” Botha added.
Engagement with retail partners will be ramped up with education beyond traditional product training sessions to showcase innovations such as AI integration and smart home connectivity. AR
Shark MessMaster Wet/Dry Vacuum
` Powers through the toughest wet and dry messes
` Self-cleaning convenience that rinses in seconds
` No loss of suction technology
` AnyBag technology with the option to vacuum straight into the bag
` Dishwasher-safe dust bin
RRP: $249
SHARK
Jessica Valiukas Product Manager
“Shark is seeing demand for smarter, highly efficient cleaning solutions because consumers want technology that seamlessly fits into their lives and prioritises convenience without compromising on power,” Jessica Valiukas said.
“Shark is a ‘consumer problem solving engine’. We start with the consumer problem whether that is wanting to spend less time vacuuming, disliking the clean-up after mopping, or getting frustrated by tangled hair, and then find technologies that solve these problems.”
There is also a significant trend toward allergenfocused features as consumers become more mindful of their health and indoor air quality.
Samsung Bespoke Jet
Combi AI Robot Cleaner
` Clean Station Steam+ auto-empties dust, washes and sanitises
` Automatically refills onboard water tank and recharges battery
` AI object and stain recognition with built-in camera
` Distinguishes between hard floors and carpet
` SmartThings compatibility and Bixby voice recognition
RRP: $2,499
“Our latest launch, the PowerDetect Clean & Empty System has an auto-empty dock that charges and empties the vacuum after every clean, reducing dust exposure by 1,000 times versus traditional emptying.”
Shark unveiled several new innovations at IFA, scheduled for release in Australia and New Zealand in the next 12 months. Technology developments to look for are PowerDetect for dirt, edges, floor types, and corners, that reduces the need for human intervention; ReverseClean that addresses the common issue of debris being left behind during the backward stroke of vacuuming; and NeverStuck, a robot vacuum innovation to manoeuvre over obstacles, cross thresholds, and avoid getting stuck.
“We are committed to strengthening our partnership with retailers through deployment sessions and access to SharkNinja ANZ product specialists,” Valiukas said. AR
DREAME TECHNOLOGY
Michael Eagle Sales & Marketing Director – ANZ
According to Dreame Technology, one of the biggest trends in floorcare is integrating smart technology to ensure cleaning is smarter, not harder, with products carrying app control, automatic adjustments based on room conditions, sensors that enhance cleaning performance, and multi-functional purposes.
Energy efficiency is another key trend, with many consumers gravitating toward cordless vacuums and other products that use less power but still deliver a superior clean. A growing awareness of sustainability is also important as more floorcare products are made with ecofriendly materials and energy-efficient designs.
“Health concerns are top of mind for many Australians which has seen products with advanced filtration systems, like HEPA filters gaining popularity as consumers look to improve indoor air quality and reduce allergens,” Michael Eagle said.
Dreame X50 Ultra Complete Robot
` ProLeap system with robotic retractable legs
` VersaLift navigation for seamless cleaning even over door sills and steps
` Dual Flex Arm technology for cleaning under furniture
` Improved pet zone customisation
RRP: TBA
“The Dreame X50 Ultra features the world’s first robotic retractable ProLeap technology that allows the robot to lift over obstacles like door sills and steps, ensuring it cleans without interruption.
New products will arrive in 2025. One in the pipeline is the Dreame X50 Ultra, which features the world’s first robotic retractable ProLeap technology that allows the robot to lift over obstacles like door sills and steps, ensuring it cleans without interruption. It comes with VersaLift navigation. By adjusting the DFoT sensor it enhances cleaning performance under furniture. The X50 Ultra Complete also comes with dynamic spot cleaning, smart dirt detection, and improved pet zone customisation. “It’s an example of the kind of innovations we’ll be rolling out in the year ahead,” Eagle said.
Dreame Mop Extend technology recently won the Australian Canstar Blue 2024 ‘Innovation Excellence Award for Cleaning Appliances’. The world-first feature allows vacuums to get to edges and walls for a more detailed clean.
Brand strategy has evolved to meet growing demand for smarter, more connected products in today’s digital-first market. “We are continuously enhancing our products with AI-driven capabilities and smart home compatibility,” he said. “This evolution enables users to control and monitor their cleaning tasks remotely, further simplifying their experience and reflecting our commitment to providing innovative, usercentric solutions in a rapidly changing market.”
To further engage with retail partners, the company will concentrate on hosting more in-person events like IFA Berlin. Eagle said these occasions are an opportunity to showcase new products, offer hands-on demonstrations, and openly discuss any feedback. Learning Management Systems have also been improved to enable trade access to training materials.
“Looking ahead to 2025, I see the floorcare industry continuing to innovate and expand on these current trends, and technology will play a bigger role, with more advanced robotic vacuums and smart devices that integrate with home automation systems. Personalisation will be key as consumers seek products tailored to their specific needs, whether pets, allergies, or floor types.” AR
MIELE
Alison McGorlick Category Marketing Manager
Over the past year, Miele has seen a consistent increase in customers leaning towards more efficient floorcare solutions that address multiple needs. “With convenience and hygiene a priority for many, demand for cordless handstick vacuums has increased,” Alison McGorlick said.
Miele offers a wide range of cordless handstick vacuums with its latest DuoFlex HX1 range introduced to complement the existing portfolio of cylinder vacuums.
There is a focus on flooring protection and performance, reflected in HyClean vacuum bags with 99.99% filtration. A flexible universal brush in the latest DuoFlex range is designed for cleaning sensitive surfaces gently and effectively with floorheads and accessories to protect hard and soft flooring.
Slated for launch in Q3 is a range of bagged cylinder vacuum cleaners that utilise the HyClean vacuum bags giving optimal filtration performance to the Miele AirClean system. The bags comprise at least 80% recycled plastic, making them a sustainable solution without compromising on performance.
Miele is also concentrating on direct-to-consumer channels and improved after-sales support, allowing the company to build stronger relationships and extend service offerings to customers on their preand post-purchase, McGorlick said.
Retailer support encompasses comprehensive training and marketing, from co-branded advertising campaigns to collaborative planning sessions and regular meetings.
McGorlick believes demand for highperforming, versatile, and durable vacuums is set to grow, as consumers increasingly prioritise products that offer lasting quality and exceptional value. AR
Roborock S8 MaxV Ultra Robot Vacuum
` FlexiArm design automatically extends the side brush for hardto-reach spaces
` Built-in Intelligent Virtual Asistant
` Automatic pet recognition takes images with Pet Snaps
` 10,000Pa suction power with DuoRoller Riser brush and VibraRise 3.0 mopping system
` PreciSense LiDAR navigation system
RRP: $2,999
Miele DuoFlex HX1 Total Care Cordless Handstick
` Powerful and lightweight digital efficiency motor
` Lithium-ion battery with up to 55 minutes runtime
` Electro Compact handheld brush attachment for removing pet hair from upholstery
When it comes to trend spotting, convenience and effortless cleaning are on the Roborock list, mainly for smart home technology such as robot vacuums. “These provide consumers with a seamless cleaning experience, where they can set up their vacuums on their phones and let the robot vacuum do all the cleaning,” Marcus Lai said.
Roborock is committed to researching, developing, and producing home cleaning devices, particularly robotic, cordless, and wet/dry vacuum cleaners. “With each innovation, we take customers’ feedback and experience into account and develop products that cater to individual cleaning requirements. In a dynamic market like Australia, understanding cleaning habits and pain points lets us fine-tune our products to meet local needs.”
Retail sales are supported through regular product training, marketing initiatives, in-store showcases, and various collaborative projects. At the heart of this approach is fostering strong relationships with retail partners. “Our marketing investments prioritise enhancing brand awareness, which in turn increases consumer purchase intent, ultimately driving retail sales and strengthening our partnerships,” Lai said.
“Consumers want to maintain hygiene standards but do not have the time between work and prioritising me-time. Our latest Australian household survey found 44% skip vacuuming, and 40% skip mopping, not because they want to, but because life gets in the way.
“Floorcare technology is continuing to revolutionise the landscape and make us rethink modern-day cleaning, providing an abundant opportunity for the floorcare category and this is only expected to increase,” he said. AR
LG Shannon Tweedie Marketing Manager – Home Appliances
Over the past year, LG has noticed a significant shift in how people approach floorcare, driven by the macro trend of consumers expecting more convenient and efficient cleaning solutions.
“As consumers become accustomed to AI and technology streamlining various aspects of life, there’s an increasing expectation for automation to extend into the home,” Shannon Tweedie said.
“People are more open to features that help take shortcuts in daily tasks, driving demand for versatile appliances that integrate seamlessly into their routines. People aren’t just looking for vacuums that get the job done, they want powerful, user-friendly designs with smart features that make cleaning less of a chore.
“The floorcare industry is expected to observe a continuation of trends in 2025, such as greater automation and multi-functionality. With convenience at the forefront, smart technology is anticipated to remain a priority for consumers. As households look for efficient ways to maintain cleanliness, versatile solutions that combine multiple functionalities, such as handstick agility with robotic intelligence, are likely to become more popular,” she said.
“A focus on ergonomic design is also set to enhance user experiences as consumers become increasingly interested in appliances that not only perform well but offer ease of use and adaptability.” AR
LG CordZero Dual Auto Empty Handstick + Robot Vac Combi
` Hands-free dual auto empty system
` LG ThinQ connectivity
` A9X handstick with up to 280W suction in 2.9kg lightweight design
` 360 LiDAR sensor for intelligent navigation
` Dual-action robot vacuums and mops simultaneously
RRP: $2,499
BISSELL
Bissell CrossWave OmniForce Edge Wet & Dry Vacuum
` A wet dry vacuum solution with dry vacuuming mode for 75% more suction
` ZeroGap technology delivers zero-millimetre gap edge cleaning to skirting boards
` Vacuums and washes multiple surfaces via intuitive digital controls and LCD display
` Two-tank technology separates clean and dirty water
` Sanitise formula cleans hard floors, eliminating 99.9% of bacteria
RRP: $699
Chris Egan Managing Director – Oceania
Bissell said the floorcare category is performing well, outpacing growth of most other categories thanks to additional competition and marketing support, new products and the strength of the hard floor wash segment.
“Recent Bissell innovations have complemented this trend with a new and expanded Spot Clean range that is delivering improved performance along with new CrossWave hard floor washers featuring more compact designs, leading debris identification technology and zero gap edge cleaning,” Chris Egan said.
Bissell is continuing with its omnichannel market activity across short-form and long form TVC, social, digital and trade support. “Consumer incentives and promotions that accompanied these resulted in significant response increases and store traffic, compared with prior years,” he said.
New product training, intended to reinforce volume and average selling price growth, form part of the brand’s retailer support program.
To build on this momentum in 2025, Bissell will introduce new products with a focus on pet proven cleaning performance, that Egan said strongly appeals to a majority of Australian households, supported by increased media activity. AR
Make Mother’s Day – versatility and sustainability to tempt customers
BY KYMBERLY MARTIN
Mother’s Day is a key gift-giving opportunity and amidst a challenging retail environment, indications from this report show that value will be a key component. Products that add to the popularity of home cooking will be another consideration.
Judging by the responses to this feature, the attention accompanying the coffee category shows no signs of slowing down. “It is the ideal gift for mothers wanting to make a great cup of coffee at home,” Smeg product manager, Luca Duarte said.
De’Longhi head of marketing, Sarah Knox is seeing growing demand for versatile kitchen
appliances, such as food processors, hand blenders and innovative benchtop items, in response to the home cooking trend.
Also competing for shoppers’ attention are appliances like air fryers that cater to all family needs that meet the ongoing shift towards healthconscious cooking, according to Sunbeam brand communications manager, Marie Liganaris.
Digital and social media campaigns, in-store displays, cashbacks, gift cards and gift-withpurchase promotions will also be jostling for attention to boost brand visibility and drive sales.
“Mother’s
Day is a significant retail event, with many consumers looking for thoughtful gifts. This creates a surge in demand for products across various categories, particularly products that enhance daily life.
SMEG
Luca Duarte
Product Manager – Small Domestic Appliances
In 2024, Smeg experienced strong sales growth in breakfast and coffee categories, and plans to repeat this in 2025, with the introduction of a new colourway, Storm Blue in the iconic kettle and toasters, Luca Duarte said.
“The coffee category is expected to be in high demand too during this period as the ideal gift for mothers wanting to make a great cup of coffee at home. We believe these categories offer more options for consumers as they are not only well featured, but come in beautiful designs and colours,” he said.
“Mother’s Day is a significant retail event, with many consumers looking for thoughtful gifts. This creates a surge in demand for products across various categories, particularly products that enhance daily life. We see an opportunity when it comes to our coffee and food preparation categories as they are not only practical gifts but are also products that focus on health. Although the increased level of demand is an opportunity, it also creates a challenge as we need to ensure demand is met and that there are adequate stock levels in-store.
Smeg Two-Slot Compact Toaster Storm Blue TSF01
` Multi-function control
` Six browning levels
` Crumb tray
` Defrost, reheat and bagel settings
` Large compartments with automatic centering RRP: $269
“Smeg plans to leverage sales through multiple consumer promotions during this period, with product demonstrations, cashbacks and in-store retail executions, all supported by retail partners’ traditional and digital channels.
“Smeg Australia continues to grow its own digital footprint with regular delivery of creative content across all social platforms with a focus on growing the customer engagement and delivering more Smeg brand advocates.” AR
SUNBEAM
Marie Liganaris Brand Communications Manager
Sunbeam experienced strong sales for Mother’s Day in 2024, with a positive response to new product launches, in-store investment and attention to product innovation said to play a role in driving this success.
“We are dialing up our efforts and aim to build on this momentum in 2025 by continuing the strategies that worked in 2024, from enhancing instore presence, expanding new product offerings, to increasing visibility,” Marie Liganaris said.
For the 2025 Mother’s Day sales period, Sunbeam anticipates high demand for coffee and cooking categories, particularly snacking appliances and air fryers. “The kitchen has evolved into a shared space for the whole family, making appliances that cater to everyone’s needs - especially for mothersmore appealing.”
Manual espresso machines are also expected to benefit from growth as more consumers crave café-quality coffee at home, while air fryers and other cooking appliances will be in high demand due to the ongoing shift towards healthier, homecooked meals. As families prioritise health and convenience, these products are critical to meeting growing demand for both culinary experiences and health-conscious cooking, Liganaris said.
“Ecommerce growth presents a significant opportunity for brands and retailers too by reinforcing the online shopping experience offering exclusive online deals, and digital only campaigns with retailers directly.”
Sunbeam Turbo Crunch Toastie Maker GRM2100SS
` Extra height hinge securely holds bread in place
` Turbo Crunch for an instant temperature boost at the push of a button
` 20% faster heat up and cooking
` DuraCeramic coating with higher scratch resistance and easier cleaning
` Smart design with no crumb traps and stand-up storage
RRP: $89.95
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For the 2025 Mother’s Day sales period, Sunbeam anticipates high demand for coffee and cooking categories, particularly snacking appliances and air fryers.
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Asked about economic pressures, she said these have begun to take their toll, leading to one of the most challenging economic shifts in recent memory.
“Consequently, the landscape of Mother’s Day spending will transform, prompting Australians to seek sustainable and value driven gifts. This will be at the forefront of people’s decision-making, as they seek meaningful presents that align with their budget constraints. Shoppers will now be on the lookout for the most competitive pricing, discounts, and attractive promotions.”
Sunbeam is planning a gift-with-purchase promotion to boost visibility and drive sales in the lead up to, and during, Mother’s Day. To further enhance retailer support, Sunbeam is increasing in-store display investments, offering additional staff training and marketing content such as digital video content to engage consumers and showcase the unique benefits of the Sunbeam appliance range on shelf. AR
“Economic pressures may heighten affordability concerns, emphasising the need for value-driven offerings, managing supply chain risks and staying attuned to shifting consumer preferences. ”
DE’LONGHI
Sarah Knox Head of Marketing
De’Longhi had a strong Mother’s Day in 2024 across all categories, bolstered by the launch of key innovations such as Rivelia, its most compact fully automatic coffee machine to date.
“Coffee machines continue to grow in popularity as consumers increasingly realise the value in enjoying their favourite café-quality drinks in the comfort of their own home,” Sarah Knox said.
“The upcoming sales period offers retailers valuable opportunities to capitalise on rising demand for versatile kitchen appliances. Products such as food processors, hand blenders, and innovative benchtop items are expected to attract interest as consumers prioritise home cooking.”
She said entry-level coffee machines are also gaining traction, as an affordable solution for those seeking quality coffee experiences at home. “By aligning marketing strategies with seasonal events like Mother’s Day and highlighting innovative product features, brands can boost visibility and drive customer engagement.”
De’Longhi Magnifica Plus Fully Automatic Coffee Machine
` Grinds beans for café-quality coffee
` Easy to use 3.5-inch display with coffee tips
` Automatic cleaning with dishwasher safe parts
` 18 customisable recipes with four user profiles
` LatteCrema milk carafe for smooth microfoam
RRP: $1,599
However, Knox said success in this period requires careful navigation of potential challenges.
“Economic pressures may heighten affordability concerns, emphasising the need for value-driven offerings, managing supply chain risks and staying attuned to shifting consumer preferences. Intense competition calls for clear differentiation through compelling unique selling propositions.
“Collaboration with retail partners during product launches and key selling moments are vital to effectively capture market share and meet evolving consumer expectations. Driving innovation remains a key priority for us, and we are supporting our retail partners, especially during these economically challenging times.”
Marketing efforts will adopt a multi-channel approach to maximise impact. This includes targeted digital and social media campaigns to reach specific audiences, while optimising online presence with engaging content, user testimonials, and other impactful assets to boost consumer awareness. Seasonal opportunities, such as Mother’s Day, will be leveraged through special promotions, including a gift-with-purchase and discounts to further drive engagement. AR
Tefal Dual Easy Fry XXXL 11L Air Fryer EY9428
` 11L combined capacity for families or large gatherings
` XXXL family size with 6.5L drawer for main dishes and 4.5L drawer for sides
` Uses up to 65% less energy and cooks up to 45% faster than a traditional oven
` Seven preset programs plus manual temperature control 40°C to 200°C
` Synchronised cooking allows two different ingredients to be prepared simultaneously
RRP: $549
TEFAL
Noel Hsu Senior Product Manager
Tefal too has observed sustained enthusiasm for home cooking and entertaining, paired with a growing preference for convenient, multifunctional kitchen appliances, and despite economic pressures, consumers are prioritising smart and energy-efficient solutions.
“Standout performers include products leveraging induction technology and multifunctional air frying solutions, reflecting a shift toward healthier, cost-effective cooking,” Noes Hsu said. He believes these trends will dominate in 2025, reinforcing demand for innovation and practicality in every kitchen.
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As more Australians embrace cooking and entertaining at home, appliances that simplify meal preparation while supporting health-conscious lifestyles will continue to increase. ”
As more Australians embrace cooking and entertaining at home, appliances that simplify meal preparation while supporting healthconscious lifestyles will continue to increase, with multifunctional appliances with advanced features, such as Tefal’s rice cookers and air fryers, gaining traction. “These products cater to energy efficiency and affordability, making them indispensable in modern kitchens. With options like steaming, pressure cooking, and air frying, Tefal offers solutions that combine versatility with cutting-edge technology to meet consumer needs.”
Hsu also weighed in on inflation and energy costs that remain pressing concerns, but said there is an opportunity in promoting benchtop appliances that provide versatility, creativity, and efficiency.
“These appliances are perfect for consumers seeking to save time, energy, and money without compromising their passion for cooking. The challenge lies in addressing the value-conscious buyer. Tefal is committed to showcasing its products’ unmatched innovation and convenience, ensuring they stand out as investments in quality and long-term savings.”
Tefal takes a hybrid approach to training and demonstrations with digital training materials developed for accessibility and relevance, equipping retail teams with up-to-date product knowledge. By maintaining this strategy, Tefal ensures partners are well-supported and informed to succeed in this competitive category.
Its 2025 marketing strategy focuses on amplifying brand visibility through multiple channels. “Our collaboration with Jamie Oliver inspires home chefs worldwide, while influencer partnerships on social media serve as a powerful platform to highlight Tefal’s superior quality and features. During key retail periods, we’ll roll out master brand promotions to elevate awareness across categories, driving engagement and sales.” AR
Braun CareStyle 9 2-in-1 Garment Steamer
` Heated soleplate for two-in-one horizontal and vertical ironing
` Two-minute heat-up time
` Auto steam senses movement and automatically releases steam
` AutoClean recognises and carries out descaling when needed
` PowerSteam with heavy-duty steam shot at 750g per minute and nine-bar pressure
RRP: $699
BRAUN
Jenny Simpson Assistant Brand Manager
During the 2024 Mother’s Day sales period, Braun Household products performed well despite a challenging market environment, with similar trends expected to emerge in 2025.
“With the rising costs of living expenses, consumers are more mindful of their spending, opting to economise on essentials like food, utilities, and transportation. However, they continue to invest in products that align with their values of efficiency, sustainability, and long-term savings,” Jenny Simpson said.
Braun food preparation and garment care products resonate strongly with these priorities and along with a growing emphasis on health and nutrition, consumers are seeking ways to control what goes into their food.
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In addition to food preparation, Braun’s garment steamers are in demand as they help extend the life of clothing, reducing the need for frequent replacements. ”
In addition to food preparation, Braun’s garment steamers are in demand as they help extend the life of clothing, reducing the need for frequent replacements. “This not only saves money but aligns with a growing focus on sustainability, as it minimises waste and promotes a more responsible consumption cycle.”
The upcoming sales period presents significant opportunities to meet rising consumer demand for versatile, everyday home essential appliances, such as air fryers, jug blenders, hand blenders, and garment steamers.
“Events like Mother’s Day offer a prime opportunity to enhance brand visibility by emphasising innovative features. However, economic challenges and intense competition require careful attention. To succeed, strategies that offer value for money, differentiate products, stay aligned with current trends, and foster strong collaborations with retailers will be key.”
To support retail partners, Braun will concentrate on helping to connect with customers during key selling periods like Mother’s Day. “When consumers are making considered purchases, it’s essential they feel a strong sense of value in what they are buying. Rather than relying solely on price discounts, we will help communicate the unique benefits and lasting impact of our products, showing customers that these are not just purchases, but investments in quality, convenience, and long-term savings. Our goal is to ensure that the shopping experience is seamless by reinforcing the idea that these products are meaningful additions to their homes.”
Mother’s Day activities will include targeted digital and social media campaigns, to enhance online presence with engaging content and customer testimonials, special promotions and new product launches. AR
KENWOOD
Abby Lord Brand Manager
According to Abby Lord, 2024 Mother’s Day sales for Kenwood products performed well in a competitive market, driven by demand for versatile kitchen helpers such as stand mixers, food processors and hand blenders.
“Looking to Mother’s Day 2025, we expect similar demand around investing in quality, versatile machines, however Kenwood will accelerate Mother’s Day sales this year with new product launches that offer space and time saving functionality in sleek colour-led designs that are increasingly important factors in small kitchen appliances for design conscious consumers,” she said.
“Stand mixers are always in high demand for Mother’s Day as they are practical, aspirational and a symbol of appreciation for the work mothers do in the kitchen, along with multi-use products such as food processors and hand blenders that offer time-saving convenience while meeting the nutritional needs of a family. Kenwood’s range of food processors take time-saving functionality further, with in-built scales, OneTouch presets and endless grating and slicing directly into a bowl or pan.”
This sales occasion presents a key opportunity to leverage increased interest in the food preparation category with strategic pricing and targeted campaigns for consumers who are ready to splurge.
Kenwood will accelerate Mother’s Day sales this year with new product launches that offer space and time saving functionality in sleek colour-led designs.
However, Lord said “this leads to the biggest challenge, a cluttered and competitive environment, with a combination of differentiated products, distinctive creative campaigns and sales promotions required to achieve meaningful cut through”.
Kenwood will support retail partners with a tailored campaign in digital media to increase product awareness. Further focus on POS in-store and online will help customers navigate retail environments to find the Kenwood product that best suits their lifestyle. Other marketing activities around Mother’s Day include in-store activations, as well as digital and social media. AR
Kenwood Titanium Chef Baker XL
` In-built digital scales to streamline baking
` Large 7L bowl
` Compatible with a range of Chef attachments
` Electronic power control with slow start, fold and pulse
` Adjustable bowl tool height
RRP: $999
MAGIMIX
Wivina Chaneliere Managing Director
Mother’s Day 2024 was an outstanding success for Magimix, driven by the campaign highlighting the Cocotte slow-cooking accessory for the Cook Expert. “This provided a prime opportunity to showcase the versatility of the Cook Expert and its ability to simplify everyday cooking by appealing to a wide audience, especially those looking to make their daily kitchen tasks easier and more enjoyable,” Wivina Chaneliere said.
“For Mother’s Day 2025, we will continue to push the value of the Cook Expert, focusing on its unmatched versatility, quality, and ease of use. By refining our approach and incorporating key learnings from this year, we aim to make 2025 even more impactful and memorable for our customers.
“For Mother’s Day 2025, we will continue to push the value of the Cook Expert, focusing on its unmatched versatility, quality, and ease of use.
Magimix Cook Expert
` Replaces up to 15 kitchen appliances
` Includes a full food processor attachment
` Made in France, with a 30-year motor warranty
` Fast and accurate induction heating technology
` Large capacity for family meals
RRP: $2,499
“In 2025, we expect consumers will increasingly prioritise value, wanting small kitchen appliances that not only offer a great purchase price but also add lasting value. Multifunctional appliances, which combine multiple uses in one, will continue to be popular, especially in spaces where every centimetre counts. Alongside versatility, durability will be key, as consumers lean towards sustainable choices that stand the test of time and reduce the need for frequent replacements. This shift reflects a growing desire for quality, sustainability, and meaningful, everyday functionality,” she said.
Mother’s Day presents a prime opportunity to highlight product value that taps into a highengagement period when consumers are actively seeking meaningful gifts. Key challenges include ensuring timely shipping to meet the event deadline and effectively conveying a value proposition in a market crowded with low-cost alternatives.
A key strategy in 2025 is to significantly boost brand visibility through targeted digital marketing efforts, driving traffic and awareness that benefit retail partners and investing in dedicated projects to enhance in-store displays and collaborating with buyers to ensure retail staff are well-trained and prepared for the sales period.
“Our Mother’s Day 2025 marketing plan includes a multi-channel campaign, supported by targeted digital ads and influencer partnerships, with eye-catching displays that reinforces our brand’s quality and makes Magimix products high-value Mother’s Day gifts.” AR
Breville Smart Oven Air Fryer XL BOV905
` Uses up to 35% less energy
` Dual speed convection reduces up to 30% cooking time
` 14 smart cooking functions including crumpet, roast, pizza and dehydrate
` LCD display
` Brush stainless steel
RRP: $799
BREVILLE
Julio Enriquez
Category Manager – Food Preparation & Cooking
“Alongside coffee, a key focus from a Breville marketing perspective will be supporting categories we have launched recently, along with increased marketing support for food processors and benchtop ovens in particular,” Julio Enriquez said.
He said both categories will be highlighted to potential consumers with their utility, versatility and capability attributes. “An example of this will point out how the wide feed chutes of our food processors allow for more food to be processed in one go, and how our dicing kits produce excellent, superior dicing results. For ovens it could show how the large capacity of our new XL oven can help with additional cooking capacity by catering for larger groups.
“A variety of marketing activations will be in place during the January to June half, with planning processes still to be confirmed,” he said. AR
NINJA
Will Tran Product Manager
Mother’s Day was a successful period for Ninja, driven by innovative kitchen appliances that resonated with gift buyers. “May was one of our strongest months in 2024 and this year we plan to offer more products in categories including blenders, frozen treat makers and air fryers, along with other innovations,” Will Tran said.
“Blenders and air fryers remain popular for Mother’s Day due to their ease of use and versatility for the whole family and we expect strong interest from consumers seeking appliances that fit busy, health-conscious lifestyles.”
Product releases for February and March include the Ninja Slushi, for making frozen drinks at home, which Tran expects will be in high demand for Mother’s Day gifting, and the Ninja Combi Oven.
He said opportunities lie in offering high-value, multi-functional products, especially as consumers look for thoughtful yet functional gifts. “However, the rising cost of living does present challenges, making it essential to communicate the longterm value of Ninja products to both retailers and consumers.” AR
Ninja Creami Deluxe Ice Cream Frozen Treat Maker
` Creamify technology finely shaves and transforms ice particles into slushies, frozen drinks, frappes and more
` New 790ml deluxe tubs hold 50% more ice cream than the original Ninja Creami
` Turn one frozen base into two finished flavours
` Re-spin function makes frozen treat softer
` Mix-in function for adding fruit, nuts and sweets
RRP: $399
MORPHY RICHARDS
Richard Banks Product Manager
The 2024 Mother’s Day sales period for Morphy Richards was marked by impressive sales growth and the launch of several key products. “This momentum set a solid foundation for 2025 with an exciting range of new products planned,” Richard Banks said.
“With these new additions, we’re confident that 2025 will deliver another successful year, building on the positive results of last year. We’re looking forward to leveraging our learnings and continuing to drive growth and customer engagement during the upcoming sales period.”
Echoing others, he forecasts strong demand for home cooking and small domestic appliances in the coming months, especially those that combine convenience with style. Customers are increasingly seeking products that not only simplify their daily routines but also match their personal preferences, including colour choices that complement their home décor. As consumers continue to prioritise ease of use and functionality, Banks said appliances that deliver on performance and aesthetics will be highly sought after.
“Supply chain challenges continue to be a significant issue globally, and we’re not alone in feeling the impact. With many businesses facing similar disruptions, we’ve taken proactive steps to manage this by planning well in advance and accounting for longer lead times, allowing us to anticipate delays and adjust our approach where possible. While it’s undoubtedly a challenge, it also presents an opportunity. If we can successfully manage our stock and ensure timely delivery, we will be well-positioned to meet customer demand and take advantage of the sales opportunities.” AR
Panasonic nanoe Moisture+ and Mineral Hair Dryer EH-NA0J
` Cutting-edge technology moisturises, protects, and nourishes hair from root to tip
` Delivers 18 times more moisture to hair, locking in hair colour, enhancing scalp and skin care
` Reduces breakage and split ends and tames frizz
Morphy Richards 10 Shelf Food Dehydrator MRFD10SS
` Transparent windows on door, top and side panels
` Digital touch control with 10 preset cooking programs
` Stainless steel foodgrade drying trays
` Inner lamp
` 10 stainless steel trays
RRP: $329.95
` Diffuser and styling nozzle included
` Mode options including hair tip, scalp and skincare
RRP: $499
PANASONIC
Chasnyn Ousmand
Product Marketing Manager – Personal Care
Mother’s Day is always a strong sales season for Panasonic and in the lead up to Mother’s Day 2025, cooking appliances and personal care products are predicted to maintain their popularity.
“Kitchen appliances that allow families to create home-cooked meals are also in demand, along with personal care products from hair dryers to epilators, bikini and body trimmers,”
Chasnyn Ousmand said, adding that convection microwaves continue to soar in popularity due to their convenience. Bread makers are another favoured choice, allowing consumers to cater to special dietary needs with gluten-free modes.
“Our marketing efforts are focused on showing our customers how to get value from their Panasonic appliance in the home. When you are gifted a Panasonic product for Mother’s Day, we want to ensure you enjoy it for years to come,” she said.
Some of the activities from Panasonic include a gift card with purchase of selected convection microwaves and EDMs with personal care and cooking product giveaways to encourage consumer testing and reviews. AR
Microwaves
FREESTANDING & BUILT-IN MICROWAVES
Households embrace versatility and time-saving
benefits of MICROWAVES
BY EMILY BENCIC
While data from Euromonitor International shows subdued demand for the total microwave market as the rising cost of living prompts Australians to become more budget-conscious, households are sustaining more frequent home cooking compared to the pre-pandemic era.
Built-in microwaves are expected to experience a more rapid growth trajectory in the coming years, driven by the increasing demand for seamless kitchen designs where appliances harmoniously integrate with cabinets. Availability of budgetfriendly options from reputable brands in the Australian market is expected to fuel demand for built-in microwaves.
Recent Panasonic research demonstrates that convection microwave users surveyed choose to use their microwave over oven cooking because ovens take time to heat up, use a large amount of electricity and are hard to clean. They like the convenience, speed, safety and space-saving benefits of convection technology.
“Consumers also enjoy convection and combination microwaves because they can enjoy versatile, time-saving and fuss-free cooking that allows them to be creative entertainers. They can achieve all the cooking feats of a full kitchen and cook all components of a meal including grilling, steaming, roasting and baking,” Ginger Yu said.
Product
Our
approach
“
is to
keep it
simple,
ensure consistency, and reinforce those points every day of the year.
”
TEMPO
Matt Pearce
Sharp Home Appliances Product & Marketing Manager
Over the past 12 months, Tempo has seen the microwave category experience significant growth, reflecting its commitment to product innovation, which has resulted in increased demand for premium high-ASP models.
“Sharp’s extensive range of 5-in-1 convection microwaves with air fry modes, combined with our flatbed microwaves range, have been instrumental in driving both unit and value growth across the category,” Matt Pearce said.
Recognising that many consumers are replacing an existing microwave and are familiar with the basic product, Tempo focuses on educating them about recent technological advancements such as flatbed and air fry capabilities and inverter power control, that they may not be aware of.
“We have invested significantly with in-store point-of-sale materials that clearly communicate these innovations where most purchasing decisions are made. This approach ensures shoppers understand the enhanced capabilities of our latest models as they consider their options.
Sharp 32L Flatbed Inverter Microwave SM327FHS
` Large 32L capacity
` 23 automatic menus
` 1,200 watt power output
` 11 power level inverter technology
` Sensor cooking technology
RRP: $389
“Our approach is to keep it simple, ensure consistency, and reinforce those points every day of the year. We will continue to invest in product innovation, maintain consistent in-store messaging, and work closely with our retail partners to ensure we’re in stock with profitable models that consumers want to buy.
“The microwave category offers substantial growth. Sharp is innovating in the category, and we want to grow with our retail partners.” AR
Panasonic 4-in-1 Air Fry Convection Microwave NN-CD88
` 34L combi oven with four cooking functions
` Air fry function uses gentle steam technology
` Air fry basket accessory can cook up to 900 grams of fries
` Convection function supports baking and roasting up to 220°C
` Grill function for toasting, browning, and crisping RRP: $919
PANASONIC
Ginger Yu
Product Marketing Manager – Appliances
Convection and combination microwaves continue to be popular with customers looking for an all-in-one cooking solution that can bake, grill, steam and microwave, according to Panasonic’s Ginger Yu.
“In line with the popularity of air frying and steaming, Panasonic has released microwaves that provide these capabilities including the new 4-in-1 Air Fry Convection Microwave NN-CD88, which ensures crispy, golden results,” she said.
“A new air fry basket accessory can cook up to 900 grams of fries and optimises air circulation for even crisping and browning to achieve perfect results without preheating. When used in conjunction with the air fry program, the NN-CD88 delivers the same performance as a conventional air fryer due to its unique top-fan structure. The Panasonic Steam Combination Microwave NN-DS59N delivers 1,100 watts of steam to quickly cook an entire meal such as fish and vegetables in just 15 minutes.”
A new air fry basket accessory can cook up to 900 grams of fries and optimises air circulation for even crisping and browning to achieve perfect results without preheating.
Panasonic is working with cooks and content creators, Marion Grasby and chef Shellie Froidevaux to demonstrate the capabilities of its convection and combination microwaves and inspire consumers with creative and healthy meals.
“There are recipes and brand technology videos available on the Panasonic website and social channels, which are syndicated to retailers’ websites to educate consumers on the ease of use and variety of dishes that can be created,” Yu said.
Panasonic recognises that both online and in-store are key elements when it comes to the purchase journey for a microwave, and that each require dedicated and ongoing support.
“Given the importance of digital channels for communication, recipes from Marion and Shellie are featured on retailer websites, our website and social platforms. Retailers also include Marion’s content on their own social channels and on screens in stores.
“We also have an extensive educational series hosted by Marion about the technology inside Panasonic appliances such as microwaves and how they can streamline the cooking process. We work with Marion to create short form videos for TikTok and YouTube, which complement Marion’s free recipe e-books.”
Panasonic offers engaging point-of-sale, plus regular gift-with-purchase promotions to support sales during key selling periods such as Mother’s Day. To help drive attachment sales and increase ASPs, customised trim kits are an option with selected Panasonic microwaves.
“We also work with our retail partners to provide training and marketing support to ensure staff have up-to-date knowledge to assist customers in finding the right microwave for their needs. We offer online or app-based training for staff to browse in their own time,” Yu said. AR
Product Innovation driving unit and value growth.
Grow your business with SHARP.
MICROWAVE BAKE ROAST GRILL AIRFRY
Product shown:
Model number: R321CAFBS
32L Convection Microwave with Airfry - Black Stainless Steel Cabinet Colour
Optional SHARP Accessories:
Trim Kit: EBR39BS | Black Stainless Steel Colour
Vent Kit: EBR42BS | Black Stainless Steel Colour 5-IN-1
Find Out More
SMEG
Romina Simonutti
Product Manager – MDA
Smeg sees consumers continue to gravitate towards appliances that seamlessly fit into their routines and cooking habits. With the popularity of meal prepping and planning, microwaves remain a must-have in kitchens.
“While microwaves have traditionally been viewed to mainly reheat foods, we’ve seen growth in full size and compact ovens that incorporate microwave technology. Traditional cooking technologies coupled with innovative microwave technologies, such as inverters and stirrers, means dishes can be cooked quickly and evenly, and reheated effectively, in one single appliance,” Romina Simonutti said.
“Redesigning, styling and optimising kitchen spaces has also resulted in an increase in demand for matching built-in microwaves, as opposed to standalone benchtop options. The harmony between appliances in various aesthetics means the microwave or combi-microwave can seamlessly match other appliances within the range.”
Educating consumers on the expanded possibilities of microwave cooking is becoming increasingly important. Explaining how features such as inverter technology and stirrers, available in selected Smeg Galileo ovens, speeds up cooking times and cooks food consistently without needing to have a separate standalone microwave, is key.
“Inverter technology provides continuous management of microwaves, while the stirrer provides active and controlled distribution of those microwaves. Overlaying our double chimney construction also provides condensation control within the cavity for optimal cooking results,” Simonutti said.
“We will continue to drive education on the capabilities of the unique Smeg Galileo cavity, where the ability of combining traditional, microwave, and steam technology, come together for the ultimate in cooking innovation excellence and Italian design.”
Smeg will drive investment in displays throughout 2025 to highlight product pairing suggestions, as well as showcase the multi-functionality of its products.
“We offer a comprehensive product line-up across various aesthetics to provide matching cooktops, lifestyle and companion products to our built-in oven and microwave range, further showcasing the complete Smeg kitchen offering.”
Smeg also recognises that improving how consumers interact with brands online is equally crucial with a focus on optimising content via syndication and driving meaningful digital communications on various platforms.
“Smeg Learning, our web-based training platform designed for retail staff, also remains a popular way to access the latest product news and offers to assist customers on the shop floor,” Simonutti said.
“Smeg has an extensive product selection across various aesthetics, providing the flexibility for consumers to purchase a full size or compact oven that incorporates microwave technologies and matches the rest of their cooking appliances. Smeg’s always-on offer of up to a five-year warranty on selected models also helps build consumer confidence.” AR
` 150 built-in smart auto programs and pre-set parameters
` Includes multi-point probe to measure the internal temperature of food
` VivoScreen Max with full colour extra-large 6.3-inch touch display
` Full size 60cm cavity combines microwave and traditional cooking methods
` Stone cooking, air frying and BBQ cooking functions
RRP: $7,990
Smeg Dolce Stil Novo 60cm Speedwave XL Oven SOA6606WM2PNR
VERSATILE COOKING MADE EASY
Experience the ultimate all-in-one cooking with the Panasonic Air-Fry Convection Microwave Oven.
Air-fry, bake, grill, and microwave – all in a single space-saving appliance. Designed with a generous cooking area and a premium stainless steel interior for durability and style.
Upgrade your kitchen with convenience and versatility today.
BAKE
GRILL
ELECTROLUX
Aaron McNamara
Category Manager
As in many categories, consumers are seeking products that allow them to perform various tasks without needing multiple appliances cluttering their benchtops, Electrolux’s Aaron McNamara said.
“Westinghouse microwaves offer multiple functions from traditional microwaves to those with grilling and air frying capabilities to suit the most demanding consumer needs.”
“
Electrolux has improved in-store and online marketing strategies, highlighting the multifunctionality of Westinghouse microwaves.
Westinghouse 42L Countertop Combination
Microwave Oven WMC4207GA
` Air fry function
` Quick start function
` Inverter technology for more even heating
` Touch control panel and easy-to-use knob
` Fan forced, grill and microwave cooking methods
RRP: $749
Electrolux has improved in-store and online marketing strategies, highlighting the multifunctionality of Westinghouse microwaves. In-store displays focus on product versatility with demonstrations, while online, the website has been enhanced with more information and videos.
“Westinghouse emphasises the convenience and efficiency of our microwaves to simplify cooking routines, making meal preparation quick and easy. This highlights the value and practicality of Westinghouse products, encouraging retailers to promote these benefits to consumers.”
McNamara believes the biggest opportunity for growth is to continue to collaborate with retail partners to amplify the innovation in the market then match these with attractive offers to influence consumer spending. AR
“Focusing on the capabilities and benefits of a multifunctional microwave will aid in steering consumers away from preconceptions.
”
WHIRLPOOL
Andrea Gunn
National Retail Sales & Marketing Manager
From budget-friendly options to high-end models with advanced features, most consumers choose a microwave that fits within their budget and needs, according to Whirlpool’s Andrea Gunn.
“Microwave inverter technology is a growing category, driven by increasing consumer demand for more energy-efficient and advanced cooking appliances,” she said.
Whirlpool recently launched the 42L MWP421IB and 32L MWP321IB both using Zen inverter technology, increasing energy efficiency, as well as the ability to deliver consistently even results.
“Brand reputation and reliability also play a crucial role in consumer purchase decisions. Established and reputable brands instil confidence
regarding product quality and longevity. For added peace of mind, Whirlpool microwaves carry a two-year replacement warranty.”
Whirlpool has created educational video content available on its website and redesigned in-store point-of-sale to be more interactive and informative.
“We also understand the importance of building online reviews, ratings and consumer recommendations, which can significantly influence purchase decisions.”
Whirlpool sees further potential in microwave models that include features for healthier cooking, such as steam settings, or the ability to preserve more vitamins and minerals.
“Focusing on the capabilities and benefits of a multifunctional microwave will aid in steering consumers away from preconceptions, while helping to improve category ASPs.” AR
Whirlpool 42L Black Inverter
Microwave MWP421IB
` 1,100 watts
` Auto menu
` Auto clean program
` Zen inverter technology
` Jet start function for maximum heat for 30 seconds
` Two-year replacement warranty
RRP: $329
Cost-conscious consumers seek convenience and smart connectivity
BY EMILY BENCIC OUTLOOK
Despite weakening macroeconomic conditions and high interest rates, there are pockets of resilience and opportunity in the heating category with consumers focusing on value-driven purchases, according to insights from Euromonitor International
Samsung research shows that 98% of Australians prioritise ‘good value’ when making purchase decisions, with durability (97%) and ease of use (97%) ranking as top considerations. Energy consumption is a key frustration for around half (51%) of Australians.
Mitsubishi Electric’s Jessica Millard pointed to data from CHOICE magazine, which highlights that reversecycle air conditioners outperform both gas heaters and portable electric heaters in heat output per kilowatt of electricity consumed, making them a more
efficient option for heating small and large areas alike.
“Air conditioners also offer a cleaner alternative to gas heaters, which can emit carbon monoxide and other pollutants, posing risks to individuals with respiratory issues or sensitivities,” she said.
“Educating customers on the cost efficiency and health benefits of air conditioner heating is essential to transforming purchasing behaviours and promoting the shift to more sustainable and effective home heating solutions.
“While energy efficiency and sustainability remain important, the immediate comfort and ability to maintain consistent indoor temperatures during colder months are driving purchasing decisions for many consumers.”
MITSUBISHI ELECTRIC
Jessica Millard
Marketing & Communications Manager
Mitsubishi Electric believes the Victorian government’s ongoing policies to reduce reliance on gas heating is prompting a significant shift among consumers towards electric alternatives and leading to a surge in air conditioner sales.
“Regional consumers are increasingly moving away from floor heating and wall-mounted heaters in favour of more energy-efficient solutions like split systems and panel heater systems. These systems can efficiently heat and cool entire homes, unlike traditional fireplaces or gas heaters, which often leave significant areas of the house inadequately serviced,” Jessica Millard said.
To support regional customers transitioning away from gas heating, Mitsubishi Electric conducted its first heating training seminars in Victoria, in collaboration with Harvey Norman. These seminars were designed to educate salespeople on air conditioners and split system heating solutions. “Sales teams can now seamlessly integrate and promote air conditioning products as a source of heating, expanding their expertise beyond traditional floor and wall-mounted gas heaters.”
Improvements with the in-store experience through visual and informative assistance are also being emphasised. “Brochures and flyers educating customers on the heating abilities of Mitsubishi Electric air conditioners and the relevant unit size for their household help guide buyers through the purchase journey.
“In addition, consumer promotions such as gift card offerings, help encourage customers to transition to air conditioner heating solutions and incentivise the shift away from gas heating.”
“Consumer promotions such as gift card offerings, help encourage customers to transition to air conditioner heating solutions and incentivise the shift away from gas heating.
”
The heating market is increasingly divided into two distinct consumer segments, each responding to economic pressures and adopting air conditioner solutions in contrasting ways, according to Millard.
“One segment prioritises affordability and immediacy, seeking entry-level air conditioners that provide quick heating solutions, often at the expense of long-term reliability and durability. Conversely, the other segment values premium heating solutions, opting for higher upfront investment to benefit from superior reliability, enhanced heating performance, greater energy efficiency, and reduced maintenance needs. This divergence highlights the importance of tailoring marketing and product offerings to meet varying consumer priorities,” she said.
To comply with state energy regulations and simplify integration for retailers, all Mitsubishi Electric AP Series air conditioners come equipped with Demand Response Enabling Device (DRED) technology.
In the 2025 winter season, Mitsubishi Electric will introduce built-in Wi-Fi to the MSZ-AP25-80 models, allowing users to turn off the unit when unoccupied and preheat their home.” AR
Mitsubishi Electric Split System
MSZ-AP35VGD2
` Dual Barrier coating designed to minimise the accumulation of dust and grime on the heat exchanger and external surfaces
` i-Save mode instantly recalls preferred heating settings with the press of a button
` Quiet mode setting provides industry-leading noise reduction during operation
` Night mode setting dims operation indicator light, silences alerts, and reduces noise level of outdoor unit
` Optional Wi-Fi adapter for operation through the Wi-Fi control app
RRP: $2,088
FUJITSU GENERAL
Peter Cashel
Executive General Manager – Sales
Fujitsu General has seen the heating category continue to evolve with a strong focus on energy efficiency, sustainability, and smart heating systems.
“Consumers want products that deliver effective temperature control while minimising energy consumption and environmental impact. Smart heating solutions are gaining popularity, as they provide greater convenience, customisation, and integration with existing smart home ecosystems,” Peter Cashel said.
“There is also an increasing preference for systems with features such as economy mode, which limits energy consumption during operation, and advanced sensors like human sensor control, which adjusts output based on room occupancy to conserve energy.”
Fujitsu General believes a balanced approach to affordability, smart technology, and energy efficiency is essential, which is why the company is prioritising systems that are accessible to a wide range of customers.
“Expanding the adoption of smart air conditioning systems with energy-efficient features remains a key focus, as these solutions deliver long-term savings and improved comfort through advanced connectivity and control.”
Fujitsu General Lifestyle Next Split System
ASTG09KMTC-NXT
` Inverter technology optimises use for energy efficiency
` Advanced sensors adjust airflow
` Apple-Catechin filter absorbs fine dust, mould spores, and harmful microorganisms
` Compatibility with the AnywAiR Wi-Fi adaptor for remote control and smart connectivity
` Ultra-quiet mode, economy mode and human sensor control
RRP: $2,069
“
Expanding the adoption of smart air conditioning systems with energyefficient features remains a key focus, as these solutions deliver long-term savings and improved comfort.
”
Products like the Lifestyle Next range integrate Wi-Fi capabilities, enabling users to manage their system via the myanywAiR Next app for scheduling and personalised settings. In addition, the latest Wi-Fi adaptor technology, AnywAiR II allows households to remotely manage climate control, integrating with smart home ecosystems and offering features such as remote access, geofencing, scheduling, and performance monitoring.
“The adaptor also integrates seamlessly with smart home assistants for hands-free control. Geolocation capabilities add another level of personalisation by automating system activity, activating or deactivating based on user proximity to home. This enhances convenience while saving energy simultaneously. AI-driven maintenance reminders, such as filter cleaning, promote optimal performance while reducing operating costs.”
Over the next 12 months, air conditioning purchase behaviour will be driven by energy efficiency, smart technology, and affordability, according to Cashel.
“Consumers are expected to prioritise systems that reduce their overall energy costs through high-efficiency operation while integrating seamlessly with smart home platforms. Greater awareness of environmental impact will further influence buyers to look for sustainable solutions,” he said.
“Advanced air filtration features will also play a pivotal role, as health-conscious buyers want systems that improve indoor air quality alongside temperature control. Fujitsu General systems equipped with the Apple-Catechin filter, approved by Sensitive Choice and recognised by the National Asthma Council Australia, cater to households concerned about a healthier indoor environment.” AR
SAMSUNG
Michael Lilly Head of Air Conditioning
Australians are increasingly prioritising energy efficiency and cost-saving solutions in response to rising living costs, according to Samsung’s Michael Lilly.
“A key trend is the adoption of advanced technologies like AI Energy Mode, which empowers users to monitor their daily, weekly, and monthly power consumption across various appliances. This feature estimates monthly electricity bills and provides proactive options for saving energy if targets are exceeded,” he said.
“Smart home connectivity is becoming a significant driver in the heating category, with consumers seeking appliances that seamlessly integrate into connected ecosystems. There’s also growing awareness and demand for sustainable, energy efficient solutions.”
Over the next 12 months, Samsung expects an acceleration in the shift from gas to electricity in home heating, driven by state-specific government initiatives and rebates, encouraging the adoption of more energy-efficient appliances.
“In addition to incorporating advanced features like AI Energy Mode, we’re also driving sustainability through our broader commitment to a circular economy. Initiatives like appliance recycling programs and energy efficient tradein offers encourage consumers to dispose of old appliances responsibly while upgrading to more sustainable options,” Lilly said. AR
Samsung AI Smart AIRISE WindFree Purification System
` Wind free cooling is designed to cool the room quickly
` Tri-care filter includes a high-density filter and Zeolite coating filter
` SmartThings AI energy mode to monitor and reduce energy use
` AI auto cooling optimises the various modes by analysing room conditions and usage patterns
` Digital inverter boost technology maintains the desired temperature with less fluctuation
RRP: From $1,099
TCL BreezeIN Series Reverse Cycle Air Conditioner
` Range of capacities available from 2.6kW to 8.2kW
` Gentle Breeze mode
` Compatible with Google Assistant
` Wi-Fi connectivity with TCL Home app
` Multi-filtration with Auto Clean mode for better indoor air quality
RRP: From $799
TCL Martin Patience Business Manager – Air Conditioning
TCL is observing a significant shift in the heating market with many government rebates on offer, which consumers are taking advantage of to upgrade to more efficient forms of heating.
“The market is increasingly competitive with many new businesses offering these rebates to consumers in various forms,” Martin Patience said.
“Leading technology, energy efficiency, easy installation, and competitive pricing are the key requirements that households consider during the buying journey for heating units.”
In Q1 2025, TCL will introduce more innovative and efficient technologies and products, including heat pump water heaters. “We’re excited to also release our energy efficient and easy to install ducted units.”
When it comes to sustainability, TCL Green is the global strategy outlining the company’s commitment to a greener future, which was launched in 2022. AR
PANASONIC
Reggie Lam
Product Marketing Manager – AirConditioning
Panasonic’s Reggie Lam said the heating market is well advanced in moving from gas heating to electric heating to reduce carbon emissions, in line with concerns about rising electricity costs as consumers look for ways to monitor their energy use. Panasonic air conditioners allow users to closely manage their energy footprint and running costs while maintaining a comfortable temperature via the Comfort Cloud app.
“The winter season is a time where more Australians are aware of air quality. With the move indoors, consumers are exposed to poor ventilation and dampness, which can impact on comfort and health, with the increased presence of mould, viruses, bacteria and pet dander inside the home,” he said.
“Our research shows that 61% of Australians believe air quality has a significant impact on their health. Panasonic’s nanoe X air purification technology delivers enhanced hygiene by continuing to purify and deodorise air, even when heating is not in operation.”
“
Panasonic’s nanoe X air purification technology delivers enhanced hygiene by continuing to purify and deodorise air, even when heating is not in operation.
”
For the heating category, Panasonic’s outlook is that energy efficiency and clean air will remain a priority for households, and the brand is providing technology to support this.
“Panasonic is focused on educating Australians on the energy efficiency of heating homes with air conditioning through our inverter technology and providing further education on the benefits of nanoe X technology.
“Backed by 25 years of research and development, the effectiveness of nanoe X is proven by more than 240 independent laboratory tests across a range of use cases. The air purifying system actively cleans the air within the room by using water molecules filled with OH radicals to neutralise micro-organisms – inhibiting 99% of airborne bacteria, viruses and mould.”
When asked about the company’s position on sustainability, Lam said Panasonic is a supporting partner of the Green Building Council of Australia’s Future Homes initiative, which aims to develop a Green Star Homes Standard to assess the health, resilience and energy efficiency of Australian homes.
“Globally, Panasonic Green Impact has the target of reducing carbon emissions by more than 300 million tonnes, or the equivalent of 1% of total global emissions by 2050. Initiatives include zerocarbon emissions factories and further development of environmental technologies and businesses.” AR
Panasonic Z Series Reverse Cycle Air Conditioner CS/CU-Z25AKR
` Heating capacity up to 3kW and a 3-star heating rating ` AI-powered eco mode and inverter control feature ` Wi-Fi and compatibility with Google Assistant and Amazon Alexa
` Built to withstand extreme Australian environments ` Panasonic’s nanoe X 24-hour air purifying system inhibits harmful indoor pollutants such as allergens, bacteria and odours
RRP: $1,369
DE’LONGHI
Sarah Knox Head of Marketing
De’Longhi is seeing a growing demand for energyefficient and sustainable heating solutions as consumers prioritise reducing energy costs.
“There’s also an increasing interest in smart heating products that offer automation for enhanced convenience. Aesthetic designs that complement modern home interiors are gaining traction too,” Sarah Knox said.
“We’re focusing on introducing competitively priced, energy-efficient products, collaborating with retailers to offer promotions during key seasons, strengthening our online presence through targeted digital campaigns and educating consumers on the long-term cost benefits of energy-efficient heating solutions.”
Over the next 12 months, De’Longhi expects purchase behaviour to shift towards products offering long-term value, with energy efficiency and smart connectivity taking centre stage.
“We anticipate a rise in demand for compact, multi-functional heaters designed for smaller living spaces as urbanisation increases. Seasonal promotions and flexible payment options will play a significant role in consumer decisions.”
With this in mind, De’Longhi is working on advanced heating technology, which ensures more precise energy management, as well as features to limit power, ultimately saving energy costs.
“What sets us apart is our commitment to blending technology with design, offering products that are not only high-performing but also stylish and space-saving,” Knox said. AR
De’Longhi Dragon 4 Digital 1500W Oil Column Heater
` Long-lasting, quiet and efficient warmth for medium rooms
` Eco Plus function optimises energy consumption
` Safety thermostat, tilt switch and cool touch handle
` Innovative fin design maximises radiant surface for rapid and powerful heating
` Intuitive control with 24-hour timer, three power settings and digital LED display
RRP: $309
Noirot 1500W Wi-Fi Pro Panel Heater
73585TPRO
` Lifetime replacement warranty
` Energy efficient thermostat in-built and silent operation
` Asthma and allergy friendly endorsed by Asthma Foundation
` IP24 rated makes it safe for use in a bathroom
` Wall mountable or castors for portability
RRP: $799
OLIMPIA SPLENDID
Nicolette Koutsiouris
National Key Account Manager
Consumers are placing a greater focus on energy efficiency and aesthetics in the heating category with Olimpia Splendid reporting a shift towards more premium models.
“We’re also seeing new designs enter the market with manufacturers producing heating and cooling products that make a statement in the home,” Nicolette Koutsiouris said.
Olimpia Splendid emphasises the importance of building and maintaining a strong relationship with retail partners by delivering the ‘Olimpia Splendid Experience’.
Although the past year has been challenging, Olimpia Splendid is seeing an upturn in consumer sentiment which the brand expects to continue into the new year.
“As a necessity for people’s homes and offices, there will always be demand for climate control products during peak season. We anticipate a sales lift around mid-winter and mid-summer, before steadily decreasing in the off-peak months.”
In response to growing demand for greater convenience, Olimpia Splendid has introduced a new addition to the Noirot range. “With Wi-Fi control, households have the flexibility to control their Noirot panel heater from anywhere within the home, as well as remotely.”
Aligning with increased consideration of sustainable practices, Olimpia Splendid incorporates sustainable packaging for a range of products and recently introduced biodegradable point of sale material.” AR
TECO HOME APPLIANCES
Alessia Mele Marketing Manager
TECO is seeing the Australian heating market evolve rapidly, driven by consumer demand for energy efficient, multi-functional products that adapt to diverse home environments.
“We’re observing an increasing preference for reverse cycle systems due to their year-round functionality, seamlessly transitioning between heating and cooling modes. Meanwhile, portable solutions are gaining popularity among renters and those seeking flexible on-demand heating options,” Alessia Mele said.
“Connected devices are on the rise with smart home integration becoming a key selling point. Consumers are increasingly seeking heating solutions that deliver a seamless blend of comfort, control, and convenience.”
TECO is focused on driving category growth by positioning the company as a ‘one-stop air conditioning shop’ for heating and cooling solutions, offering a comprehensive product range.
“We equip retailers with training and marketing resources to showcase TECO advanced features and benefits. Floor-ready in-store displays highlight portable and window wall units for customers seeking versatile, cost-effective heating solutions.”
TECO anticipates future purchase behaviour to be increasingly influenced by the dual pressures of rising energy costs and environmental awareness, which will see customers prioritise energy-starrated solutions and systems with smart control.
“Our split system reverse cycle air conditioners feature Gold Fin protection for enhanced durability and resistance to corrosion, ensuring long-term reliability. In addition, Louvre Memory ensures the unit remembers its last heating position for personalised comfort.
TECO 2.6kW Split System Inverter
Reverse Cycle Air
Conditioner TWSTSO26H3DVJT
` Sleek design
` Quiet operation
` Gold Fin protection
` Built-in Wi-Fi
` Catechin filters and louvre memory
RRP: $899
“While reverse cycle systems will continue to dominate as a versatile, long-term heating solution, retailers can expect steady demand for portable options during winter, especially among younger demographics and renters.
“TECO’s portable reverse cycle air conditioners deliver dual functionality out of the box for cooling during summer and heating in winter. For retailers, their compact size makes them ideal for floor displays, offering consumers a flexible and hassle-free heating solution.
“Alternatively, TECO reverse cycle window wall units are reliable and robust, catering to customers seeking affordability without compromising on performance, making them a must-stock item next winter.”
TECO is committed to sustainability through design innovations that prioritise energy efficiency, smart controls that optimise energy usage and sustainable packaging practices in line with the company’s 2025 packaging targets.
“These initiatives not only benefit the environment but also support retailers in meeting the demands of eco-conscious consumers,” Mele said. AR
“
TECO anticipates future purchase behaviour to be increasingly influenced by the dual pressures of rising energy costs and environmental awareness. ”
WORLDWIDE APPLIANCES
Daniel Bertuccio Marketing Manager
In the heating category, there’s a clear focus on energy efficiency as consumers look to reduce their living costs and carbon footprint, according to Worldwide Appliances’ Daniel Bertuccio.
“Products with smart technology features, such as app-based controls and programmable settings, are becoming increasingly popular, as well as products offering flexibility for smaller living spaces and rental properties. A rise in stylish and minimalist designs that blend seamlessly into modern home aesthetics are also an important consideration,” he said.
For Omega Altise, developing energy-efficient and eco-friendly products, as well as increasing brand presence and awareness, are key priorities.
“We want to ensure customers understand the value of our products and how they can integrate them into their lifestyle. We will expand our product range to cater to diverse needs, from compact spaces to larger homes.”
The brand anticipates that purchase behaviour will increasingly lean towards online research and value for money.
“Energy cost savings will also play a more significant role in decision-making and demand for multi-functional products, such as combined heating and cooling systems, will grow as consumers prioritise year-round solutions,” Bertuccio said.
“Our focus is on sustainable design – how a product is manufactured to maximise the product lifecycle along with using sustainable and recyclable packaging, where possible.” AR
DIMPLEX
Jack O’Reilly
Dimplex Ritz 2kW OptiFlame
Portable Electric Fire
` Freestanding and mobile design
` 2kW heat output and thermostat control
` Classic matte black finish with traditional stove design
` Flame effect can be used independently
` Energy-efficient
Optiflame LED flame effect with realistic logs
RRP: $399
Omega Altise Compact
Ceramic Heater
Black ACUBOB
` 7.5-hour sleep timer
` Safety tip over switch
` Four heating modes
` 70-degree oscillation
` Aleta Plus technology
RRP: $169
Product & Marketing Assistant
Consumers are increasingly prioritising energy efficiency, multi-functionality, and smart technology in the heating category, according to Dimplex’s Jack O’Reilly.
“Features like adjustable thermostats, eco-modes, and app control are proving to be key selling points, as they allow for more personalised and efficient heating solutions. Quiet operation is also becoming a significant factor and portability is gaining traction with many opting for versatile units that can easily be moved from room to room,” he said.
Overall, the trend is towards products that not only provide comfort but align with a more sustainable, connected, and user-friendly lifestyle.
“Innovation is being driven by energy-efficient solutions and features, which empower consumers to manage energy consumption and reduce costs. There’s also a growing demand for products made from recycled materials, as well as those that utilise sustainable packaging, reflecting a shift in consumer preferences towards more environmentally responsible options.
“We’re committed to sustainability through initiatives like our registration with the Australian Packaging Covenant Organisation (APCO). We’re also working to incorporate the Australasian Recycling Label (ARL) across our product range.”
Dimplex anticipates a potential split in the heating market over the next 12 months, with some consumers opting for entry-level solutions to meet short-term seasonal needs, while others look for more comprehensive, long-term heating options. AR
Smeg elevates at-home coffee experience with Minipro machine
Smeg’s EMC02 Minipro Espresso Coffee Machine seamlessly blends rich Italian heritage with modern functionality, making it ideal for both coffee connoisseurs and new home baristas. Compact yet powerful, this machine provides a barista experience from the comfort of your kitchen. Equipped with a 58mm stainless-steel portafilter, five low-pressure pre-infusion profiles, and a 15-bar pump, it delivers full-bodied flavour in every cup. Three thermoblocks ensure rapid heat up and consistent temperature control, shortening the time from brewing coffee to texturing milk. Choose between pre-set options for single or double espresso or take further control by manually extracting. A pressure gauge and built-in shot timer provide unmatched precision, ensuring every shot meets extracting standards. Available in matte black, matte white and emerald green, this espresso machine elevates the at-home coffee experience.
RRP: $2,299
Smeg brings Storm Blue finish to kettle and toaster
Smeg is introducing Storm Blue, the newest addition to its natureinspired colour collection. Drawing from the shifting tones of a stormy sky over the sea, this refined matte finish brings subtle sophistication to any kitchen. The shade has been conceived to evoke the drama and serenity of natural landscapes, creating appliances that double as design pieces. The matte finish enhances not only the visual appeal but also the tactile experience, offering a soft velvety touch. Storm Blue’s blend of colour and texture adds a subtle elevation to any kitchen, complementing both contemporary and classic styles. The Storm Blue kettle and toaster merges innovative design with practical functionality, creating a bold yet serene focal point in any kitchen.
RRP: $269
Electrolux launches game-changing cordless vacuum
The Electrolux 800 Series Cordless Vacuum Cleaner EFP81825SB is a game-changer in home cleaning technology. Packed with innovative features, this new model is designed to deliver superior performance, sustainability, and convenience. The PowerPro Multi-Surface Nozzle uses unique rubber lamellas and softer brush bristles to provide enhanced dust pick-up, combined with an advanced six-step filtration system that captures up to 99.99% of microdust*. The dual batteries offer up to 100 minutes of continuous cleaning with the full unit and up to 180 minutes using the hand unit**, with the ability to charge one battery while using the other, ensuring minimal downtime. The automatic dustbin emptying system with included docking station has a tightly sealed two-litre dust bag that lasts up to eight weeks***. The station also houses accessories and includes a secondary suction hose for filter maintenance. With Scandinavian design elements, exceptional performance and ease-ofuse, experience efficient and effective cleaning.
*Internal test to IEC62885-4.
**Internal tests to IEC 62885-4 on min mode and fully charged.
***Internal tests calculated on 50 grams of standard DMT dust per week. Actual capacity may vary according to actual dirt load and clean frequency.
RRP: $1,199
Sharp 57, 58, 59, 61
Smeg IFC, 26, 29, 45, 46, 47, 49, 62, 74
Sunbeam 23, 24, 25, 27, 48 TCL 20, 69
READERSHIP GROUPS
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