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printIQ has reinvented itself with a corporate rebrand, which it has aligned with the transformations across the industry
printIQ delivers on the needs of today and tomorrow A renewed focus on customer service and innovation has resulted in printIQ’s continuous evolution with the times and the needs of the industry
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ne of Australia’s most successful software businesses, printIQ, has dedicated itself to supporting and empowering the print sector with innovative technology that improves commercial performance and drives future success. The privately-owned company has been delivering IT-based solutions to businesses for the past 22 years and has since grown to employ staff based in Australia, New Zealand, Canada, the US, and the UK. It specialises in providing business solutions and custom software development to the printing industry – namely a seamless, end-to-end estimating, ordering, e-Commerce and production MIS that offers flexibility, control and visibility of a print business.
across the printing industry. While printIQ still operates under the same business name, its new branding includes an updated logo and tagline, along with an enhanced website experience for visitors. “The new printIQ brand is an evolution of our previous branding and reflects our company’s ambition, drive, and determination to empower the printing industry through technology,” printIQ chief operating officer Rachel Davis said. “Our new brand is more than just a logo; it’s a symbol of our commitment to putting our customers first and being their partners in success.”
At the core of printIQ is the company’s ability to evolve with the times and the needs of the industry.
This renewed focus on customer service and innovation is key to its success and the company has worked hard on both sides of this balance: providing customers with solutions for their current needs while developing products ahead of time so they can expect even more in the years ahead.
Case in point is printIQ reinventing itself with a corporate rebrand, which it has aligned with the significant transformation
Davis added, “Over the last two years, we as an industry have faced some incredible challenges. Through it all, we have
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remained strong and resilient. Together, we have innovated and evolved. “Customers will discover how printIQ has pivoted to help them successfully adapt to any changes in the market, including accessibility, automation and constraints in supply chain management and labour shortages.” At the front of minds printIQ has exhibited at several recent tradeshows to showcase its latest range of products and solutions and to understand where the market is at. Most recently, it was at PacPrint, and also exhibited at Edge Rockies 2022, INFOFLEX 2022, and the RMX Network 2022 Spring Partner Executive Conference in the US, as well as the Sign and Digital show in the UK. “As technology continues to evolve, it is more important than ever for printers to stay ahead of the curve and adopt new solutions that can help them grow their businesses,” printIQ sales manager Justin Webber said.
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