Our legacy of pushing boundaries and defying convention creates a welcoming, rewarding experience looking for a California excursion outside the ordinary. www.visitsacramento.com
STAYING RESILIENT & MOBILIZED IN UNCERTAIN TIMES
As we step into a new year under the leadership of a new U.S. President, many of us are bracing for significant changes—some of which may have profound and lasting impacts on all Americans, particularly people of color, with a strong emphasis on African Americans.
With new policies and laws on the horizon, we must ask ourselves: What are we doing to prepare for the next four years? The next presidential election is set for November 7, 2028, but before then, the 2026 U.S. Congressional midterm elections will be a critical opportunity to shape the future of our communities. On November 3, 2026, 33 Senate seats and all 435 House seats will be up for election. These races will play a crucial role in determining how legislation is shaped for years to come.
Now, more than ever, Black and African American communities must mobilize strategically alongside other people of color (POC) to:
• Increase voter turnout and civic engagement
• Influence legislative policies that impact our communities
• Advocate for civil rights and systemic change
• Strengthen Black Economic Empowerment
• Leverage social capital to create lasting impact
From the local level in your city to the state and national levels, we must stay engaged by supporting communitybased organizations and faith-based initiatives that tackle systemic issues like economic inequality, educational disparities, and criminal justice reform—all of which disproportionately affect Black and brown communities. Despite challenges like a volatile economy, job market instability, hiring freezes, layoffs, and an increasingly competitive landscape, I encourage you to remain optimistic and proactive. Stay informed, continuously develop new skills, leverage your expertise, and tap into available resources to navigate these uncertain times successfully.
In this issue, you’ll find a powerful article from contributing writer Marianna Sousa (pages 8-9), offering valuable insights and resources on how we can adapt to the major shifts happening within our communities and society as a whole.
We also highlight the significance of Black History Month, celebrating the achievements, resilience, and contributions of African Americans throughout history. Make sure to archive this issue—it’s packed with valuable content you won’t want to miss!
Lastly, if you haven’t already, sign up for the Urban Weekly e-newsletter to stay connected with current news, events, and opportunities: https://www.sacculturalhub. com/urban_weekly/
Wishing you strength, perseverance, and success in the year ahead.
True Blessings!
Pleshette Robertson CEO and Founder
Sac Cultural Hub Media Company and Foundation facebook.com/pleshettemarie
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RMY DEAR SACRAMENTO COMMUNITY
by Marianna Sousa, Contributing Writer
ight now we’re witnessing major shifts in society that don’t require being a conspiracy theorist to know that soon it can/will affect our everyday lives. Being honest with ourselves and knowing the real from unreal is essential if we want to withstand the changes.
Our entertainment and silly posts won’t help us. Celebrating and normalizing our vices won’t help us. Popularity, celebrity gossip, shucking and jiving for giggles won’t help us. Sports mania and commentary won’t help us. Fashion trends won’t help us. Likes, views and going viral won’t help us.
Many foolish and purposeless things that consume our time and attention will not help us prepare for changes to come. We’ve had many “freedoms” that our ancestors sacrificed for, many have been taken for granted. For those who care, this is not about what’s fair, nor is it party time, this is sacrifice for future generations time. It’s time to be serious, in advance, so that mental, emotional and physical resilience is more valuable than temporary escapism.
This may not be easy to accept. There are two ways to go about it: forecast and prepare for potential changes or be forced to accept reality on another’s terms.
1. For entrepreneurs and those with powerful skillsets, don’t sleep on your gifts. If you’ve abandoned them, return and pour into your gifts, allow them to pour back into you. I strongly suggest beginning to develop services and products that aren’t just for pleasure. Make sure to also offer services and goods that have value beyond being cool. Coolness and sexiness is
not an asset right now (technology can serve that desire), essential services and resources are assets right now.
2. The illusions of Social Media income, like hustling for purple TikTok Tickets, selling lust and foolish trends for coins are not long term solutions. Especially if the moment it’s taken away—folks turn into addicts in withdrawal. Having social media is not actual freedom, it’s a device for control. No matter how much we use our technology for fun and convenience, it serves a different purpose for those who provide it to us.
3. We have actual gifts and skills, if nurtured, that can serve beyond social media sharecropping. If choosing to use social media, I encourage using it to uplift GOD given gifts more than technology given illusions, otherwise it’s mere distraction.
4. Know that eventually technology can be shut down (to a certain extent) and soon many will be more concerned with privacy as opposed to constant broadcasting and surveillance.
5. Find and/or realign with your tribe, own your shit to overcome and forgive issues that keep progress stagnant. That doesn’t mean tolerate abusers, but it does mean get over petty things that divide.
6. Overcome control and anger issues that create dissension and ego battles. Be clear on the people who are thieves, pedophiles and criminals who will hurt you or your loved ones— even if they are your friends and family.
7. Let go of dependencies that hinder clarity and logic, or be kicked to the curb as a disturbance due to a lack of self control (you definitely will not be welcome around me).
8. Be willing to downsize and get rid of clutter. Remember that cleanliness is close to GODliness and is conducive to mental order and emotional coherence.
9. Take physical health seriously, it’s hard to function with levelheadedness and open heartedness when suffering from the result of laziness and self-neglect.
10. Create and nurture relationships that uplift bartering and exchange with trustworthy people who have track records of good dealings.
I’ve committed my life to community care, there have always been reasons for the community movements I’ve shared. They’ve all come to pass as valuable and essential campaigns: safety awareness, crisis preparedness, trauma healing, mental health, emotional hygiene, addiction detox, community benevolence, bartering, gardening, collective work and responsibility.
Do you see now? How the consistent practice of these movements can serve you?
It requires discipline, when we often want to have non stop fun. Trying to learn these things in the midst of crisis is nearly impossible. It requires practice, it’s a lifestyle.
I could have been a gate keeper, holding these public health and safety practices to myself. I didn’t, because I care about humanity. I care about my community and the most high let me know part of my duty has been to share it with you.
Some take heed, some don’t. Some were ‘bout it in the beginning, some fell off and into the rat race illusions. Some think I just wanna be famous, believing that I’m attached the visabilty I’ve garnered as a result of growth and expansion. This is simply what happens when we are brave and obedient to our purpose. Recognition doesn’t define me, my purpose does. Even when it’s scary or unpredictable, when we do our self cultivation work and commit to the development to our calling, we feel successful from the inside out. No one and nothing can take that from me, even upon my last breath.
There will be a point where I only provide service and exchange to those who have done their due diligence of prioritizing values, principles and evidence deserving of my presence and care.
There will be a time I have no issue with only exchanging with folks who have done their work and are an asset during crisis or extreme changes. I’m comfortable with setting and keeping boundaries for my healthy, higher good…
….and that’s my prerogative, I won’t feel bad about it at all, for I’ve served well.
I know who I’ve served, I know who only received. I know who honors me, I know who practices reciprocity (which is not simply contingent on making money). I know who fell off, I know who rides for me. I don’t take score… but I’m fully aware of who is worthy of my continued blessings and care.
Harriet was very clear… she would have helped more… had they understood reality and valued her mission.
The ones who make time to read and take heed…. more power to you. n
Your community Auntie, Miss Marianna www.missmarianna.today
BLACK CAUCUS 2025 LEGISLATIVE PACKAGE INCLUDES REPARATIONS PRIORITIES
By Antonio Ray Harvey | California Black Media
The California Legislative Black Caucus (CLBC) has unveiled its 2025 legislative priorities. Titled the the “Road to Repair 2025,” the bill package continues the CLBC’s effort to address the generational harm caused by slavery and systemic discrimination against Black Californians.
Informed by the recommendations of the California Reparation Task Force, the CLBC leadership says the package includes a series of legislative measures that aim to promote equity, economic opportunity, and justice for Black communities.
“The Road to Repair 2025” package is about addressing the centuries of harm inflicted on Black Californians,” said Sen. Akilah Weber Pierson (D-San Diego), Chair of the CLBC. “This is an opportunity to turn the promise of equality into a reality.”
The package highlights efforts to reduce health, wealth, housing, and education disparities. Key proposals include Assembly Bill (AB) 7, which would prioritize higher education admissions for descendants of American chattel slavery, and AB 57, which seeks to allocate home purchase assistance funds to first-time home buyers who are eligible Black Californians.
Weber Pierson, Sen. Laura Richardson (D-Inglewood) and Sen. Lola Smallwood-Cuevas (D-Los Angeles) introduced Senate Bill (SB) 518, which would establish the Bureau of Descendants of American Slavery.
To meet the criteria, SB 518 would require the bureau to contain a genealogy division, a property reclamation division, an education and outreach division, and a legal affairs division.
“When fully implemented, (SB 518) will provide an in-depth database of records of land and property once owned by Black Californians,” Weber-Pierson said. “It will provide families documentation that may help reclaim lost assets or provide historical displacements.”
Other significant measures include SB 503 (Weber Pierson) which aims to regulate artificial intelligence in healthcare to mitigate racial biases, and SB 510 (Richardson), which calls for a comprehensive K-12 curriculum on racial disparities, including slavery and segregation. Another bill proposes requiring the California Department of Corrections and Rehabilitation (CDCR) to develop voluntary work programs for institutional residents.
CLBC Vice Chair Assemblymember Isaac Bryan (D-Ladera Heights) emphasized that the package is part of the CLBC’s
ongoing commitment to repair the harms of the past and ensure a more equitable future.
“As we confront socially regressive policies at the national level, California remains committed to standing up for justice and opportunity for all,” said Bryan.
The CLBC is calling on Gov. Gavin Newsom and lawmakers to support these measures, which aim to create long-lasting change for Black communities across the state.
Weber Pierson said the CLBC’s bill package aims to eliminate the generational pain and racial disparities developed from inhuman policies in health, wealth, housing, and education.
The package also includes directing the Department of Financial Protection and Innovation to identify and address ongoing mortgage lending discrimination and require and K-12 curriculum that takes an accurate look at the historic impacts of segregation, slavery, and systemic discrimination
The package is more than the acknowledgment of past wrongs,” Weber Pierson said. “It’s ensuring a more just and equitable future for everyone. We are committed to working with our colleagues in the legislature, Gov. Newsom, and the people of California to move these policies forward.
Darlene Crumedy, a Bay Area resident and a member of the Coalition for a Just and Equitable California (CJEC) -- a reparations advocacy organization -- says she has taken a critical look at the bill package which she says is not “bold and strong enough.”
“Right now, there’s a 30-day wait before they start going through committees and amendments. So, we do want to wait to see if there will be any changes,” said Crumedy, who has participated in many pro-reparations activities across the state.”
“These are the same amendments that Newsom put last year for SB 1403 and Bradford rejected them,” Crumedy said. “This is just cut and paste. It’s just a stall tactic for another two years.”
According to the CLBC, SB 437 (Weber Pierson) would require the Director of Finance to allocate $6 million to the CSU to conduct the research recommended by the Task Force. Newsom had already allocated $12 million in the 2024-2025 budget for the implementation of reparations.
“We will engage in conversations, push for bold solutions and ensure California leads the way in addressing historic wrongs with meaningful action,” Weber Pierson said. “This work will not be easy and change of this magnitude does not happen overnight.” n
THEN AND NOW: THE LEGACY AND STRUGGLE OF BLACK FIREFIGHTERS IN SOUTHERN CALIFORNIA
By Edward Henderson | California Black Media
The legacy of Black firefighters in California is built on stories of bravery and perseverance in the face of social and legalized discrimination.
As Black History Month comes to a close, California Black Media (CBM) honors the courage and service of Black firefighters in the state who were pioneers and torchbearers for future generations.
Sam Haskins became California’s first documented Black firefighter in 1892. Born a slave in Virginia, he migrated to Los Angeles around 1880, seeking a better life for his family. Haskins worked as a “Call Fireman,” filling in for sick or injured firefighters. Well-liked throughout the city, Haskins tragically lost his life in an accident in route to a distress call.
To honor his service, Councilman James Ashman directed the Fire Commission to organize an engine company of all Black men. This paved the way for Lieutenant George W. Bright to become the first Black member of the Los Angeles Fire Department (LAFD) in 1897.
Arnett Hartsfield also played a key role in the history of Black firefighters in California. After serving in the army, he joined the LAFD in the 1940s while earning degrees from both USC and UCLA. Despite his qualifications, Hartsfield was denied promotions and forced to work in segregated firehouses. At the time, Black firefighters could only bepromoted within the city’s two African American fire companies, with opportunities opening only when someone left a position.
To challenge these injustices, Hartsfield and 30 others formed the Stentorians, a fraternal organization for Black firefighters, to fight for desegregation. With the legal precedent set by Brown v. Board of Education, they successfully integrated the department. Hartsfield later retired to become an attorney and professor of Black Studies at Cal State Long Beach, also serving as historian for the African American Firefighter Museum, founded in 1997.
Retired Captain Brent Burton, a former Stentorian president, credits Hartsfield’s mentorship as instrumental in his decision to become a firefighter in the 1980s.
“I went down to his house, I’m 16, and he invites me in. He has a slide carousel going in his living room against the wall and he’s showing me all these old images of the Black firemen at the turn of the century, the early 20s and 30s. And I’m looking at this like, wow,” said Burton. “So, my mind was just totally open and that’s when I fell in love with the history. I hung out with Mr. Hartsfield for 32 years before he passed away.”
Burton’s passion for the service helped him ascend quickly to the rank of Captain within the LAFD by age 28. However, he
still faced racial prejudice from White colleagues.
“As a probationary firefighter, you know, going places and these guys are straight out saying, ‘you know, my son can’t get on the job because we’re hiring all these minorities.’ And I said, he must be talking about me,” Burton remembered.
During his 10-year presidency of the Stentorians, Burton helped report and fight cases of discrimination within the department.
“I remember all the cases that we would help guys with. Letters we would write. Meetings with the fire chief. Bringing up racial incidents. And then, of course, the hiring,” he said. “There has always been problems hiring. It seems like our best people don’t get hired.”
Captain Robert Hawkins, the current Stentorian president with 22 years in the LAFD, has seen firsthand the discrimination Black firefighters still face.
“You hear things like low representation of Black firefighters, the racial treatment that they endured. Although it was horrific back then, we still have a lot of the systems involved that are meant to hold us back. A lot of the racial slurs that are being said in the fire service and low representation of Black firefighters,” Hawkins stated.
Despite the numerous accounts of racial discrimination within the LAFD, there have been two African American fire chiefs. Millage Peaks was appointed the first African American Fire Chief in 2009 and Brian Cummings followed Chief Peaks’ 2011. In 2011, Daryl Osby was appointed as the Fire Chief of the Los Angeles County Fire Department, marking the first time an African American held this position in the department’s history.
“I find it interesting that, in 1954, they used terms describing Black firefighters as having a retention problem, being unsafe for themselves and for the fire companies. And we hear those same things today when describing our new firefighters,” he continued.
Hawkins believes that understanding the rich history of Black firefighters who excelled and fought injustice will help current servicemen achieve equality. Despite ongoing challenges, he remains proud of his profession and hopeful for the future.
“I’ve tried to work, in my same community, to serve the people that look like me and don’t look like me, to make sure I could treat everybody as if they were millionaires despite their living circumstance. Whether they are homeless or living in a $10 million mansion. That’s the greatest joy I get. Especially when I can see a young person that looks like me, that looks at this profession and is inspired to do the same thing,” Hawkins said. n
Review: Kendrick Lamar brings America and ‘Not Like Us’ into history- making Super Bowl halftime show
By Maria Sherman, AP
“Salutations!,” the actor Samuel L. Jackson, dressed as Uncle Sam introduced Kendrick Lamar at New Orleans’ Caesars Superdome for the 2025 Super Bowl halftime show — a powerful, commanding creative choice by the first solo hip-hop artist to ever headline the coveted slot.
As if there were any doubts of the Pulitzer Prize winning rap- per’s ability to put on a show.
As dozens of dancers emerged from a Buick GNX clown car style, he launched into an as- yet-untitled new song that had been teased with an online snippet when his “GNX” album was released, then moved into “Squabble Up.” For just under 13 minutes during the halftime show spon- sored by Apple Music and Roc Nation, Lamar commanded the field.
It is hard to underscore the ubiquity of “Not Like Us” — with its billion streams on Spotify, the massive hit is a regional anthem for Los Angeles, a rallying cry for community and against culture vultures, a diss track that won Lamar the highly-publicized feud with Drake and the track that won song and record of the year at the Grammys last weekend.
Leading up to the Super Bowl, whether or not Lamar would perform the song was a legitimate question held by fans and critics alike. Lamar levels strong accusations against Drake in its lyrics; Drake has sued Universal Music Group for defamation as a result of the song’s popularity. Does a Super Bowl performance further complicate things?
Little was known about Lamar’s halftime performance ahead of time. Lamar promised to keep his passion for storytelling at the forefront of his plans, and SZA was a previously announced guest performer. They are frequent collaborators; she most recently appeared his recent album “GNX” and was featured on a couple songs including “Gloria” and “Luther,” which also features sampled vocals from Luther Vandross and Cheryl Lynn through “If This World Were Mine.” The duo will also co-headline a 19-city North American tour this spring and summer.
SZA appeared on stage for “Luther” and “All the Stars.”
He brought out the producer Mustard and tennis superstar Serena Williams was spotted crip walking along to the diss track.
Is there any better publicity than the biggest stage in U.S. sports? Consider this just another step in Lamar’s continued victory lap.
Source: https://www.npr.org/2025/02/09/nx-s1-5288004/super-bowl-half-time-kendrick-lamar-sza
AP Photo/Frank Franklin II
NAN SACRAMENTO MLK COMMUNITY BREAKFAST –JANUARY 25, 2025
By Dr./Pastor Tecoy Porter, Contributing Writer
The NAN Sacramento MLK Community Breakfast was a monumental success! With a sold-out crowd, we celebrated Dr. King’s legacy with inspiring speeches, powerful performances, and heartfelt recognition of our incredible honorees—Azizza Davis Goines, Sandra Poole, and Judy Covington.
Special thanks to Mykah M. Maui from the Next Wave Youth Leadership Program for her moving message on service, and to Dr. Efrem Smith for his dynamic keynote that challenged us to boldly live out Dr. King’s dream. The MLK Celebration Choir and Fortune School Cheer Squad brought the house down, and the event ended on a high note with “Oh Happy Day.”
A huge thank you to the City of Elk Grove, Mayor Bobbie Singh-Allen, City Councilman Rod Brewer, and everyone who attended, performed, and supported this unforgettable celebration. Together, we’re building stronger communities and shaping a brighter tomorrow! n
Terence Blanchard: FLOW 20th Anniversary Tour | April 11 The E-Collective & Turtle Island Quartet The seven-time Grammy winner and two-time Oscar nominee performs his seminal album.
EWOC 2025 HIGHLIGHTS
By Antonio Ray Harvey, Contributing Writer
Sac Cultural Hub Celebrates 16th Annual Exceptional Women of Color Awards & Expo
The Sac Cultural Hub Media Foundation (SCHMF) and THE HUB Magazine proudly recognized the achievements of 25 remarkable women at the 16th Annual Exceptional Women of Color (EWOC) Awards & Expo, held on September 26, 2024, at the DoubleTree Hotel in Sacramento.
These unsung heroines were honored for their outstanding contributions as employees, entrepreneurs, community leaders, and volunteers, demonstrating exceptional commitment, leadership, and service in their respective fields. Honoring Women Making ‘HERstory’.
SCHMF CEO and Executive Director Pleshette Robertson underscored the significance of this red-carpet event and its mission to celebrate the invaluable contributions of women of color.
“Sac Cultural Hub and the EWOC team are truly blessed and delighted to gather again for this special occasion,” said Robertson. “EWOC was created to honor non-traditional women who are excelling in their careers, making a difference in their communities, breaking down barriers, and creating ‘HERstory’—not his story, but HER story—in an inspirational and powerful way.”
A premier red-carpet showcase, EWOC 2024 was presented under the theme: “A Woman of Our Times: Legacy Building and Finding Your Authentic Voice.” The event was hosted by Neketia Henry, actress and media correspondent for SacCulturalHub.com.
This year’s distinguished keynote speaker was Desirée Rogers, a trailblazing leader known for her transformative impact across multiple industries.
Rogers made history as:
• The first Black CEO & Co-Owner of Black Opal Beauty and Fashion Fair Cosmetics
• The first Black female CEO of a Fortune 500 company
• Former CEO of Johnson Publishing Company (JPC), publisher of Ebony and JET magazines
• Former White House Social Secretary under President Barack Obama
During a dynamic Q&A conversation with Dr. Flojaune Cofer, a candidate for Mayor of Sacramento, Rogers addressed an audience of over 450 guests, marking her first visit to California’s capital.
“It’s my first time in Sacramento, and you all have been extraordinary,” Rogers shared. “The best part of this city is the people and the opportunity to celebrate so many phenomenal women of color. Often, I’m in rooms where there are only a few of us, so tonight, seeing a room full of powerful women who look like me is truly inspiring. Congratulations to all the honorees!”
A nationally recognized business strategist, Rogers has helped major organizations reinvent their business models to engage more diverse audiences. She has held executive and board positions at Allstate, Peoples Energy, and the Illinois State Lottery, among others.
During the discussion, Dr. Cofer asked how Rogers navigated career transitions while inspiring others to pursue success.
“First, understand that we all have insecurities. You’re not alone. Sometimes we think we’re the only ones doubting ourselves,” Rogers said. “I’ve worked alongside some of the world’s most prominent leaders, and even they have moments of doubt. The key is to acknowledge it, set it aside, and focus on what truly drives you.”
The EWOC Awards & Expo continues to be a platform that empowers women to reach their highest potential, bringing together business leaders, media partners, community advocates, and supporters.
Robertson and her dedicated team curate an event that offers:
• Glamour & networking
• Exclusive vendors
• Delectable cuisine
• Collegiate scholarships for high-achieving young women
Honorees shared their personal journeys and reflected on the significance of their recognition.
• Silva Rodriguez, an advocate for public policy, shared her inspiring journey as an immigrant from Guatemala
who rose through the ranks to become a leader in public service.
• Master’s Degrees in Public Administration (MPPA) & Business Administration (MBA) – CSU Sacramento
• Board Member, Sacramento County Mental Health Board
• Chair, Children’s Systems of Care
“The theme of EWOC is ‘Finding Your Authentic Voice.’ I truly believe that authentic leadership comes from knowing who you are and understanding your history,” said Rodriguez.
Danetta Jackson, the Statewide Supplier Diversity Program Manager at the California Department of General Services (DGS), emphasized the event’s impact on inspiring future leaders.
“I am truly honored to receive this award,” Jackson said. “This recognition is a testament to the idea that our collective work can inspire others to push boundaries, innovate, and create opportunities for the next generation.”
ELEVATING EWOC TO NEW HEIGHTS
Sac Cultural Hub Media Company (SCHMC), a premier urban media organization, is committed to delivering news, culture, and community engagement throughout Northern California. Working in tandem, its nonprofit arm, Sac Cultural Hub Media Foundation (SCHMF)—a 501(c)(3) exempt organization—partners with corporations, small businesses, and community organizations to drive positive change. Together, they focus on improving healthcare, increasing wealth, promoting higher education, expanding diversity, and creating opportunities for entrepreneurship within the African American community.
Robertson and her team are currently seeking $100,000 annually through state grants to expand EWOC’s impact, including:
• More scholarships for women of color demonstrating academic excellence, leadership, and talent
• Greater outreach and support for communitydriven initiatives
Additionally, SCHMF is advocating for a statewide resolution to recognize an official EWOC Week or EWOC Month, inspired by California’s recent designation of Black Girl Joy Day (Aug. 10).
“We are planning to work with decision-makers to establish a National EWOC Week or EWOC Month,” Robertson said. “EWOC is not just for African American women—it’s for ALL women of color. This movement is growing, and we are committed to seeing it happen in the next year.”
Join us in celebrating the power, resilience, and excellence of women of color. n
Founder of Sacculturalhub.com's - Pleshette Marie
The 2024 Playback
JANUARY 11
HAPPY NEW YEAR everyone! Sac Hub Media was on the scene of the annual California Legislative Black Caucus MLK JR. Breakfast 2024 Celebration this morning at the Town & Country Event Center in The Grand Ballroom in Downtown Sacramento. It is always a great time of a reunion reconnecting with the legislators and friends.
JANUARY 14
Sac Hub at the Dr. MLK Jr. Community Breakfast in Elk Grove.
JANUARY 28
OUTSIDE once again for the wonderful annual MLK Celebration with the presentation of awards and scholarships and a night filled with honoring the legacy of Martin Luther King Jr. and awesome fellowships with friends in the Sacramento community. I SOOOO LOVE OUR FOLKS AND WE CELEBRATE OUR HISTORY‼️
JANUARY 26
Celebrating Future Forward, Black Excellence and Black Wealth as noted by the amazing spoken word artist, Patrice Hill, who gave such a powerful poetic expression in honor of the annual Sacramento Realtist Association Installation & Awards dinner. Shout out to the very funny comedians: Erik Clark, Aja Mae, and Mo Jones. CONGRATS to all the Sacramento Realtists continued successes and advocating for democracy in housing ...your relentless dedication in all what you do to forge partnerships on a local to regional to nationwide level along with building #Blackwealth through #Blackhomeownership is to be commended!
JANUARY 16-22
celebration
FEBRUARY 17
My #SuperBowl58 Weekend Experience ...had a blast even though 49ers took the L it was devastating but there is always next year. #lasvegas #sachubmedia
P.S. to relive the loss is just horrible
FEBRUARY 19
DID YOU KNOW? Community Briefing was held at Sacramento State University. President/Dr. Wood and his amazing team of faculty and staff are changing the future and landscape of education for African Americans.
“...Changing outcomes, requires changing systems...” stated Dr./President Wood.
#BlackHonorsCollege #BlackLife #BlackCulture #SacramentoState #CSUSacramento #SacHubMedia #THEHUBMag
Cabo Bday
FEBRUARY 23-25
Celebrating Cyrus 16th Birthday this weekend has been so much fun with family
The 2024 Playback
MARCH 20
NVIDIA AI Conf Mar 20
MARCH 3
Pleshette was one of the speakers for WOW. Great job. Had to have the girls get a picture with their auntie.
MARCH 29
42nd Annual Sac NAACP Prayer Breakfast...such a great message - please know your PURPOSE
MAY 8-13
Touchdown‼️...We have landed on the island of Barbados for our “Mother’s Day Worship Family Vacay Getaway” Follow me and the FAM on IG to keep up with US @pleefitandfab @brandnewjames @woahstarr @GabrielleAntoinetteGilbert @cherrystephanie
JUNE 10
The girls popped out yesterday for the annual Dig & Sip hosted by Candice. We was painting and planting and eating and just having a good ole time on a Sunday afternoon. #blackgirlspaint #blackgirlsgarden
MAY 31
CONGRATS Noah! PreK Graduate
JUNE 1
Last night I had the pleasure of attending a special event held in honor of Mr. Jay King, President of the California Black Chamber of Commerce. For his tireless service, dedication, and contributions to the community, Jay has been selected as a recipient of the prestigious Presidential Lifetime Achievement Award. This honor is bestowed upon him on behalf of the Certifying Organization, the AmeriCorps, Points of Light, the 46th President of the United States, Joseph R. Biden Jr., and Vice President Kamala Harris.
WERE YOU THERE?
JULY 3-7
The PILGRIMAGE trip to the Monk Plantation. Blessings upon blessings #family #familyreunion #CherryDouglas #DannyBrown #ArdeanBrown #BigMama #blackhistory #1926 #promisedland #Magnolia #Arkansas
JULY 9
Travel With Twlia and the Sac Hub Media Squad traveled in style for the Missy Elliott Out of This World Tour in Oakland.
The 2024 Playback
AUGUST 10
Sac Hub Media Squad Ladies Poolside Party
SEPTEMBER 15
And this is why we loved the R&B 90s so much! #ChristopherWilliams #BobbyBrown #V101BlockParty #SacHubMedia
New Report from the Surgeon General Highlights Disparities in Tobacco Use and Calls for Endgame Action
Anew report from the Surgeon General highlights how tobacco use continues to harm people in the United States, especially among certain groups like Black, Hispanic, and low-income communities. The 2024 Surgeon General’s Report focuses on reducing tobacco-related deaths and diseases, and it shows that while progress has been made, many people are still affected by tobacco use, and some groups are suffering more than others.
The report explains that tobacco use is still more common in certain communities, especially among people with less money, lower education, and some racial or ethnic groups. Black people, for example, are more likely to breathe in secondhand smoke than others. Youth and people from poorer backgrounds also face higher risks. Each year, more than 50,000 Black adults, 15,000 Hispanic adults, and 400,000 White adults are estimated to die from cigarette smoking.
The Surgeon General’s report says this is unfair, calling it a “social injustice.” It points out that racism, discrimination, and the way tobacco companies have targeted these groups for many years are big reasons for the problem. For example, the tobacco industry has long focused on selling menthol cigarettes, which are especially popular in Black communities, making it harder for people to quit smoking.
Each year, over 490,000 Americans die because of smoking and exposure to secondhand smoke. While smoking-related deaths affect many different racial and ethnic groups, smoking is responsible for about 18% of deaths in Black Americans and 20% of deaths in White Americans.
The Surgeon General’s report calls for better policies to reduce tobacco use and its harmful effects. It suggests stricter rules on selling menthol cigarettes, more support for people who want to quit smoking, and more research on how to help the people most at risk. The goal is for everyone, no matter their background, to live in a world where tobacco no longer causes death and disease.
Furthermore, the Surgeon General’s report states that Endgame efforts to eliminate tobacco-related disease, disability, and
death create opportunities and conditions for all people to live healthy lives that are free from commercial tobacco. Interventions designed to reduce the use of tobacco products and the influences of the tobacco industry on society should accompany efforts to remove the underlying social, structural, commercial, and political drivers of health inequities. In addition to social and structural interventions, a comprehensive and multilevel effort toward health equity must include a combination of complementary approaches to reduce the affordability, accessibility, appeal, and addictiveness of tobacco products; eliminate exposure to secondhand tobacco smoke; conduct highimpact media campaigns; and promote barrier-free access to cessation support with broad reach to disparate populations. Strategies should be implemented equitably and with fidelity in all jurisdictions. By addressing these health gaps, the hope is to create a healthier future where no one is left behind in the fight against tobacco-related harm.
NAVIGATING BLACK CALIFORNIA
Directory of Black MEDIA News Groups
in California
Bay Area Registry www.bayarearegistry.com
BlackNLA www.blacknla.com
Black Cultural Events www.blackculturalevents.com
Black Voice News blackvoicenews.com
California Black Media cablackmedia.org
The Gospel Vine www.thegospelvine.com
Inland Valley News inlandvalleynews.com
LA Focus ourweekly.com
West Side Story Newspaper westsidestorynewspaper.com
Bakersfield News Group facebook.com/bakersfieldnewsobserver
Inglewood News Today inglewoodtoday.com
L.A. Sentinel lasentinel.net
L.A. Watts Times lawattstimes.com
The Oakland Post oaklandpostonline.com Compton Herald comptonherald.org
OnMe News onmenews.com
Pace Newspaper pacenewsonline.com
Pasadena Journal pasadenajournal.com
BLACK RADIO STATIONS
• Los Angeles - KJLH 102.3 FM kjlhradio.com
• Bay Area - KBLX 102.9 FM kblx.com
• Sacramento - KDEE 97.5 FM kdeefm.org
• Central Valley - 1001.FM Mega 100 mega100fm.iheart.com
Precinct Reporter precinctreporter.com
Sacramento Observer sacobserver.com
San Bernardino American sbamerican.com
San Francisco Bay View sfbayview.com
Sun Reporter sunreporter.com
Tri County Sentry tricountysentry.com
Nationwide Black News Groups
• Essence.com
• TheGrio.com
• BlackDoctor.org
• HelloBeautiful.com
• Huffpost.com/Voices/Black-Voices
• Sisters from AARP - sistersletter.com
• The African History Network facebook.com/TheAfricanHistoryNetworkFanpage
NAVIGATING BLACK CALIFORNIA
Directory of BLACK ASSOCIATION GROUPS in the Greater Sacramento Valley Region and Beyond
100 Black Men of Sacramento 100bmsac.org
African-Americans for Balanced Health aabh.net
Alpha Phi Alpha Fraternity, Inc. norcal-alphas1906.com
Black American Political Association of California (BAPAC) bapacsd.org
Black Sistahs Making Friends facebook.com/groups/1091392134541999
Black Small Business Association of California facebook.com/BSBACA
Black Women for Wellness bwwla.org
Black Women Organized for Political Action (BWOPA) bwopatileleads.org
California Black Chamber of Commerce calbcc.org
California Legisative Black Caucus blackcaucus.legislature.ca.gov
Centers for Fathers & Families cffsacramento.org
Delta Sigma Theta Sorority, Inc. Sacramento Alumnae Chapter sacramentoalumnaedst.org
Elk Grove Chapter, Delta Sigma Theta Sorority, Inc. dstegac.org
Eta Gamma Omega Chapter of Alpha Kappa Alpha Sorority, Inc., Sacramento Chapter etagammaomega.org
Greater Sacramento Urban League gsul.org
National Coalition of 100 Black Women, Sacramento Chapter sacramentoncbw.org
National Council of Negro Women, Sacramento Chapter svsncnw.org
Neighborhood Innovation https://www.neighborhoodinnovation.com
Roberts Family Development Center robertsfdc.org
Sac Black Biz www.sacblackbiz.biz
Sacramento ACT sacact.org
Sacramento Area Black Caucus facebook.com/sacramentoarea.blackcaucus
Sacramento Area Black Golf Club sabgc.org
Sacramento Area Black Caucus facebook.com/sacramentoarea.blackcaucus
Sacramento Black Chamber of Commerce sacblackchamber.org
Sacramento Chapter of The Links sacramentolinksinc.org
Sacramento Chapter of the NAACP facebook.com/SacNAACP
Sacramento Kappa Psi Zeta Chapter of Zeta Phi Beta sacramentozetas.org
Sacramento Realtist Association sacramentorealtist.com
Sacramento Sister Circle facebook.com/groups/TheSisterCircle Sojourner Truth African American Heritage Museum sojoartsmuseum.org
Voices of Youth voiceoftheyouth.com
BLACK HAIR SALON & BARBERSHOP DIRECTORY IN AND AROUND SACRAMENTO
E-mail contact@sacculturalhub.com with any additions or corrections to the list of Black-owned salons and barbershops (composed by BSBA-Black Small Business Association of California - bsba-ca.org/)
24K Salon & Spa
5031 Stockton Blvd Sacramento, CA 95820 (916) 579-6284
Another Look Hair Salon and Barber Shop
6666 Valley Hi Dr Sacramento, CA 95823 (916) 688-7505
Ashley Jayes Beauty Bar
5211 Elkhorn Blvd Sacramento, CA (916) 420-8208
Axis Barber Shop
2850 Northgate Blvd Sacramento, CA 95833 (916) 800-3233
Bohemian Aesthetic Atelier
106 L St # 1 Sacramento, CA 95814 (916) 822-2646
Charmed Lashes & Beauty Bar
621 L St Capitol Mall Alley Sacramento, CA 95814 (916) 936-2015
Crystal’s Hair Salon 9117 E. Stockton Blvd Suite 100 (916) 549-8972
Darryl’s Hair Studio & Spa 6801 Fair Oaks Blvd (916) 600 3736
Design R Touch Hair Salon 1510 16th St #106 (916) 968-8935
Diva Glam Spa Parties 2425 20th St (916) 272-5609
Double Take Hair Gallery 1007 12th Street Sacramento, CA 95814 (916) 451-4600
Dominick’s Family of Industries Salon and Barber 3400 Bradshaw Rd A3 Sacramento, CA 95827 (916) 346-4616
Dream Girls Fine Hair Imports Salon 9090 Elk Grove Blvd Elk Grove, CA 95624 (916) 686-5030
Dutch’d Couture Extension Studio 621 Capitol Mall (Inside Sola Salons) (916) 821-4747
E Z Style & Supply Barbershop 3731 Stockton Blvd Sacramento, CA 95820 (916) 822-5081
Exclusive Hair Design 930 Alhambra Blvd #150 Sacramento, CA 95816 (916) 498-8374
Express Weave Bar 3526 Stockton Blvd Sacramento, CA 95820 (916) 823-5770
Exquisite U Beauty Boutique
2550 Valley Rd. #9 Sacramento, CA 95821 (916) 338-1137
Fadem Up Barbershop 3824 Stockton Blvd Sacramento, CA 95820 (916) 544-4062
Fadez on 20th 2423 20th St Sacramento, CA 95818 (916) 457-7913
Hair Eco Salon
6845 Five Star Blvd Ste E Rocklin, CA, 95677 (916) 242-9939 www.hairecosalon.com
Hasheem The Barber 1510 16th Street Ste 124 Inside Phenix Salon Studios Sacramento, CA 95814 (703) 200-2780
Immaculate Cuts Barbershop
U.S. Bank Tower, Suite#2 (Inside Sola Salons) 621 Capitol Mall Sacramento, CA 95814 (916) 271-3639
J Style in Co. Wellness & Beauty 6720 Fair Oaks Blvd Suite 103 (916) 346-7203
J. Rosé Hair Salon
6720 Madison Ave Ste 6 Fair Oaks, CA 95628 (916) 967-7673
J’s Remixed Hair Design 2740 Arden Way Ste 224 Sacramento, CA 95825 (916) 822-2825
Kajmir Hair Studio/I Twist Sacramento 1910 16th St Sacramento, CA 95811 (916) 444-9370
Keela Hair Studio & Extension Boutique 2527 J St Sacramento, CA 95816 (916) 376-7906
Kingofcurls 4751 Freeport Blvd, ste B Sacramento, CA 95822 (916) 736-0808
Kings Joint 1900 Terracina Dr Ste 120 Sacramento, CA 95834 (916) 571-5711
Margarets Hair Gallery 1610 Fulton Ave Sacramento, CA 95825 margaretshairsalon.com
Marichal Salon, Barber Shop & Suites 2648 Del Paso Blvd Sacramento, CA 95815 (916) 226-7099
Mo Better Hair Salon & Barber 10401 Folsom Blvd Rancho Cordova, CA 95670 (916) 364-3400
My Beauty Bar & Spa 9108 Laguna Main St Elk Grove, CA 95758 (916) 684-8111
Naturalistic Salon Spa 2031 Yale St Sacramento, CA 95818 (916) 594-7274
Posh Extension Bar 1115 21st St Sacramento, CA 95811 (916) 539-8762
Rockin kidz kutz 9010 Fairway Dr Suite 113 Roseville, CA 95678 (916) 633-9392
Royal Cuts Barbershop 4400 47th Ave #102 Sacramento, CA 95824 (916) 424-2887
The Next Episode Hair Salon 2201 Northgate Blvd Sacramento, CA 95833 (916) 519-9045
Tisha’s Braids
8245 Florin Rd, Ste A2 Sacramento, CA 95828 (916) 381-8894
Urban Beauty Salon & Spa 4444 Manzanita Ave #2 Carmichael, CA 95608 (916) 891-5984
Greater Sacramento Financial Literacy Group (GSFLG) was created to educate, support and empower each other for the economic wealth and growth of our community and to help shape the future generation of wealth.
Financial literacy is the possession of the set of skills and knowledge that lets a person make informed and efficient choices with their financial resources. All people touch money and the manner in which an individual uses it is up to him or her but not being properly informed on how to make, save and invest can spell disaster.
For the Black community, it is necessary to change the habits of being consumers to becoming investors and entrepreneurs. Learning financial skills such as investing, stock trading, saving and what it takes to start a business, you are better preparing for the future and securing a financial legacy for your family.
Learn more about virtual meetings held via Zoom on the 1st and 3rd Wednesday of the month.
www.facebook.com/GSFLG18
www.gsflg.org
THINGS TO DO, PLACES TO GO
For more events in Sacramento and beyond, go to www.sacculturalhub.com/events and list your event for free online.
ADVERTISER INDEX OF HUB PARTNERS
To advertise in THE HUB Magazine, e-mail contact@sacculturalhub.com or call (916) 234-3589
ANOTHER LOOK HAIR SALON www.anotherlookhairsalon.com
CALIFORNIA BLACK CHAMBER OF COMMERCE www.calbcc.org
CALIFORNIA STOP THE HATE CAMPAIGN www.cavshate.org
CAPSITY www.capsity.com
COLEMAN COMMUNICATIONS www.michaelpcoleman.com
CRYSTAL’S HAIR SALON 916.549.8972
DOUBLE TAKE HAIR GALLERY www.facebook.com/tavia.jenkins
GOREE & THOMPSON REAL ESTATE www.goreeandthompson.com
JAMES THE BARBER AND STYLIST (916) 514-2539
KDEE 97.FM www.kdeefm.org
MIXED INSTITUTE OF COSMETOLOGY www.mix-ed.com
MONDAVI CENTER AT UC DAVIS https://www.mondaviarts.org/
SACRAMENTO CONVENTION AND VISITORS BUREAU www.visitsacramento.com
SAVING OUR LEGACY, AFRICANS AMERICANS FOR SMOKE FREE SAFE PLACES www.thesolproject.com
SPOKER www.spoker.com
THE GOSPEL VINE www.thegospelvine.com
TRAVELWITHTWLIA www.instagram.com/travelwithtwlia
www.sacculturalhub.com/media-foundation
