Vol 34, No 4 - April 2010 WEB

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Real Estate Insider

A Publication Of The Group, Inc.

Vol. 34, No. 4

April 2010

Sellers ought to stack odds in their favor this spring It’s a rite of spring. Annually, the number of properties placed on the market spikes in the second quarter. So, if you’re a seller, you need to take appropriate measures to make sure your property stands out at the most competitive time of year. Consider these three priorities when you are positioning your house for sale:

Home prices held up well in 2009 Real Estate Source Real Estate by the numbers

More online, visit www.thegroupinc.com

Condition – To receive offers on a property in today’s market, it is more important than ever that it is in prime condition.

Make improvements that will result in interested buyers; don’t waste money on those that will not. Visit other properties on the market to see what your competition is.

Because most people cannot visualize a potential improvement to a property, allowances are not as effective as immediate improvements. It is better to replace worn carpet rather than offer a carpet allowance at closing or price to compensate for needed repairs.

Price – Due to increased inventory, it is crucial for sellers to price their property competitively. Buyers fear paying too much and are looking for an incredible value. If you are serious about selling, your home must be priced accordingly.

A competitive list price at the beginning is the most effective strategy. Buyers are hesitant to make an offer on a home that others do not want. Multiple price reductions are a strong indicator of other buyers’ lack of desire for the property. A seller can never capture the initial activity that would have occurred with a realistic price from the start.

Marketing – A seller will greatly benefit from working with a real estate company and REALTOR® who understand the effect that a comprehensive marketing plan has on the success of a sale.

NORTHERN COLORADO LISTINGS BY QUARTER (2004-2009)

22,236 19,709

19,554

Strong marketing helps a home stand out among a multitude of properties for sale. But it is important to understand that great marketing will not compensate for inferior condition or poor pricing.

Call me if you have questions about positioning your home in this market.

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