Real Estate Insider
A Publication Of The Group, Inc.
Vol. 34, No. 9
September 2010
If the price is right, sellers positioned for success Setting the correct initial list price is one of the most important decisions that home sellers make in today’s market. The initial list price will impact both the amount of time a property takes to sell and the final sales price. Research shows that when a house is overpriced upon the first day of its listing, and subsequently requires price reductions, it will take up to three times longer to sell that house in the Northern Colorado market compared to a house that’s priced right from the start. PRICE IT RIGHT ON DAY ONE
Property “A” Priced Right on Day One Property “B” Overpriced on Day One
Price
The additional time required to sell an overpriced listing can cause the property to become ‘old news’ in the eyes of a buyer which can result in a sales price lower than market value. Buyers are hesitant to make an offer on a home that others do not seem to want, and multiple price reductions are a strong indicator of other buyers’ lack of interest for that property.
Property “A” Sold Property “B” Sold
The charts provided here can help you to assess the advantage of setting the right price in your community.
Time
HOW MANY DAYS DOES IT TAKE TO SELL?
Price Reductions Required
Strong new home market Solar chips power shingles Real estate by the numbers
81
55 Greeley
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67 Loveland
208
179
169
163
Fort Collins
81 Windsor
At The Group we have developed specialized tools to help you properly price your property. Call me to learn more about today’s real estate market conditions.
Source: IRES
Priced Right on Day One