ONE OF THE THINGS WE WANTED WAS TO OWN OUR COMPANY AND HAVE SOMETHING THAT WE COULD GROW TO INVOLVE OUR FAMILY MEMBERS. — JIM GAUDEN
“Our story is that we are driven by our faith, not to get rich,” Gauden said of his family, which found a home in Haslet. “We want a family business that can work cohesively with a franchisor support team. We have a family of six kids, and one is already starting as a Design Associate for us. Our vision is to keep expanding.” In Floor Coverings International, Gauden found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising and merchandising. Floor
Jen and Jim Gauden Relocated to Ft. Worth with Their 6 Kids
Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. For this, Floor Coverings International was given the Innovation Award for Customer Response from Franchise Update Media, the benchmark publication and conference entity that is the Gold Standard of Franchising. “The real estate market is very active with new builds going up and houses selling very quickly,” Gauden said. “Flooring is a huge market and whether it’s new construction or clients remodeling current
houses to sell or update after purchasing, flooring is going to be part of the plan.” ABOUT FLOOR COVERINGS INTERNATIONAL Norcross, GA-based Floor Coverings International has been ranked consistently as the No. 1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The 142 franchisees and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside existing lighting, paint, and furniture. The company will open several more locations throughout the U.S. and Canada through franchise expansion in 2021. For franchise information, please visit www. opportunities.flooring-franchise.com and to find your closest location go to www.floorcoveringsinternational.com.
WWW.FRANCHISEJOURNAL.COM | SEPTEMBER 2021
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