OF FRANCHISING
THE WOMEN
SHERRI FIS HM AN
SHE L LY SUN
President
CEO
Fishman PR
BrightStar Care
Sherri is a seasoned PR executive and agency owner who has devoted her life’s work to providing custom franchise PR services. Since co-founding the agency in 1991, Sherri had led a talented staff to grow Fishman PR into the nation’s top franchise lead generation PR agency. Why do hundreds of franchisors continually turn to Fishman PR to generate leads for their franchise opportunities? Because managing PR and content marketing for franchise brands requires special expertise. Over the past 25 years, Fishman PR has perfected a proven method of developing PR strategies that drive the right qualified leads to franchise sales teams. There’s more to franchise lead generation PR than simply securing media coverage. Fishman PR has perfected a proven method of developing PR strategies that drive the right qualified leads to franchise sales teams. There’s more to franchise lead generation PR than simply securing media coverage.
www.f ishmanpr.com
Shelly Sun is the co-founder of BrightStar Care, a healthcare staffing franchise that has grown from one corporate-owned location in 2005 to more than 200 locations nationwide. She was featured on the CBS series Undercover Boss and received the International Franchise Association's 2009 Entrepreneur of the Year award.
www.brightstarcare.com WWW.FRANCHISEJOURNAL.COM | MARCH 2020
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