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contents

76

102-YEAR-OLD HARRY CLEW EMBRACES LIFE

18 From Service to Success: Why Franchising

72 40 Brewing With Purpose The Veteran

Is a Natural Fit for Veterans

by Seth Lederman

24 Why I Admire America’s Veterans —and Why Franchising Is Lucky to have the Honor of Working with Them

by Alex Neonakis

30 The Restaurant in the Alley: How We Make Decisions Without Even Realizing It

by Mike Martuza

34 Military Mess Halls to Fast-Food Empires: How the Chow Line Inspired Franchise Operations

by Pete Neonakis

6

NOVEMBER 2025

NOVEMBER 2025 | WWW.FRANCHISEJOURNAL.COM

Journey of Brian & Lucy Fernandez and the Rise of Yellow Spruce Coffee Roasters

by Chris Davenport

46 Veteran Discounts, Support Systems, and Purpose-Driven Ownership

by Bob Hays

50

PILLAR TO POST INSPECTORS Salutes Veterans by Sharing This Franchisee’s Story

by Rhonda Sanderson

56 From Apache Cockpit to Franchise Boardroom: Why Veterans Win in Franchising

by Andy Snelgrove

114 60

MR. CAPPUCCINO

Brewing Your Way into the $100 Billion Coffee Market

by Nelson Mendez

64 Military Training Powers Success

by Stephen Rotay

140 134

140

96 Operation Ownership: Inside the Growing Movement of Veteran Franchisees

by Jack Tiwari

100 AVTT FRANCHISE A Business Built on Honor: The AVTT Franchise Opportunity

68 From Orders to Ownership: Why Franchising

104 FLOOR COVERINGS INTERNATIONAL®

Isn’t Just Another Chain of Command

by T.J. Treat

Proud of This Franchisee’s Service to His Country and Launch of Fresno Location

by Rhonda Sanderson

72 America's Secret Weapon for Franchise Success

by Robyn Deering

76 From WWII Veteran & POW to Centenarian: 102-Year-Old Harry Clew Embraces Life

by Neal Weiss

80

From War-fighting to Wheeling Deals

by Magnus Nilsson

84 Honoring Veterans: How Franchising Rewards Those Who Served

by Dave Sullivan

88 From the Front Line to the Franchise: How First Responders are Becoming the Next Wave of Franchise Owners

by Joe Griffith II

92 From the Military to the Marketplace: How Eric Howe Built Optic-Kleer into a Leading Auto Glass Franchise

by Dustin Helms

108 General Anthony J. “Tony” Tata: From Battlefield Commander to America’s Warfighter Guardian

114 Admiral Joxel García & Remy Szykier: A Life of Service, Science, and the New Frontier of Public Health Through Franchising

by Nick Neonakis

120 FRANCHISE GENESIS Why You Should Expand Your Business Through Franchising

by Rick Robinson

124 The Art and Science of Selling from the Heart

by Jancy Darlin

130 MR. CAPPUCCINO A Simple Business Model with Scalable Potential: The Mr. Cappuccino Franchise

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7

168 MOSQUITONIX A Veteran-Owned Business in Outdoor Protection

172 IBUY An iBuy Franchise is Low Cost, High Return

by Harold Montgomery

176 ASK THE RESULTS GUY™

202 134 NEIGHBORLY Veteran Entrepreneurs Find Purpose and Success Through Franchising with a Neighborly® home services brand franchise.

140 TIDEHOUSE From Service to Staffing: A New Mission Through Franchising

by Cowanda Bazile

144 RESTING RAINBOW Helping Veterans Honor Their Beloved Pets

148 CRAYOLA® IMAGINE ARTS ACADEMY™ A Perfect Mission for Veterans

by Tracy Woods

152 FRANFUND Commanding a New Front: A Marine’s Leap into Franchising

156 PATCHMASTER A Veteran-Friendly Franchise Built on Service & Precision

160 The First Step: Why Franchise Success Begins With Real Estate Strategy

by Alex Johnson

164 KITCHEN SOLVERS From Service to Success: Why Veterans Thrive as Kitchen Solvers Franchise Owners

by Kali Morgenthaler

8

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Why Understanding DiSC Changes Everything

by Tony Jeary

180 BLUE MOON ESTATE SALES Serving with Honor, Leading with Heart: A Veteran’s Path to Blue Moon Estate Sales Success

184 CITY WIDE FACILITY SOLUTIONS A Legacy of Service: From Military Leadership to Franchise Excellence

by Jeff Oddo

188 CONTENT RECOVERY SPECIALISTS F rom Service to Salvage: How Content Recovery Specialists Uplift Veteran Franchisees 194 THE DRIPBAR Service, Strength, and Purpose: How Andrew and Malia Stocker Found Their Mission with The DRIPBaR

198 FASTSIGNS Building on Service: From Architect to Navy Officer to Multi-Unit Franchise Owner

202 SCHOOLEY MITCHELL Veteran Franchisee Spotlight: David Roman

206 QUICKMOUNTTV™ Turning Service Into Ownership: QuickMountTV™’s Heroes Initiative Awards $550,000 in Franchises to Veterans

by Michael Mehditash

210 EMPOWER BRANDS From Service to Success: How Empower Brands’ Veteran Franchisees Exemplify Leadership, Discipline, and Purpose

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welcome

NOTES

Veterans, Franchising & the Promise of Purpose

W

hen a service member steps off active duty, they carry with them not just a uniform, but a deep reservoir of discipline, leadership, and mission-focus. Yet the transition to civilian life can feel like stepping onto unfamiliar ground. For many veterans, franchising offers a bridge — a way to channel military discipline into business ownership, continue to lead teams, and contribute to communities with purpose. This is more than a business case — it's a patriotic calling.

THE POWER OF TRANSITION & THE VETERAN ADVANTAGE Veterans transitioning to civilian life often face tough questions: "What’s next? How do I find meaningful work? How can I build something lasting?" Franchising offers clarity, structure, and a path forward — not just for themselves, but for their families and communities.

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Why are veterans so well suited to franchises?

• Mission orientation & discipline. In the military, every role is mission-driven: objectives are defined, plans are executed, and outcomes are measured. A franchise is similarly structured — it demands adherence to proven systems and protocols. Veterans are wired for that kind of execution.

• Leadership and team building. Veterans know how to lead, motivate, and hold people accountable — not by barking orders, but by example and trust. That makes them natural leaders of staff and culture in a franchise setting.

• Adaptability & resilience. Military life is unpredictable. Veterans are trained to pivot, improvise, and stay mission-focused in chaos.

For a new business, that grit matters more than any MBA. • Respect for systems & process. Franchises thrive on repeatability, standard operating

ALTHOUGH VETERANS REPRESENT ABOUT 7% OF THE U.S. POPULATION, THEY ACCOUNT FOR APPROXIMATELY 14% OF FRANCHISEES NATIONWIDE. procedures, checklists, audits. Veterans are comfortable with structure.

• Network & service mindset. Many veterans already carry a network of military contacts and a heart for service. They tend to hire other vets, serve their communities, and build brands that resonate deeply in patriotic markets.

It’s no accident that although veterans represent about 7% of the U.S. population, they account for approximately 14% of franchisees nationwide. Franchisors notice — and they are actively recruiting veterans to join their ranks.

VETFRAN, THE VETERANS FRANCHISE COUNCIL & STRATEGIC SUPPORT No discussion of veterans in franchising is complete without VetFran and The Veterans Franchise Council.

VetFran Founded in 1991 under the International Franchise Association (IFA), VetFran is a strategic initiative to help veterans transition into franchise ownership. Through VetFran, franchisors commit to veteran-friendly incentives (discounts, financing assistance), and veterans gain a curated directory of franchise opportunities. To qualify as a VetFran brand, a franchisor must offer a discount on the initial franchise fee and meet certain standards of credibility and transparency.

VetFran’s numbers are compelling: over 600 IFA-member brands participate. Its “Star” designation (1-Star, 3-Star, 5-Star) helps veterans gauge the strength of franchisor commitment.

VetFran also provides educational resources, mentorship, event partnerships, and a vet community ecosystem.

The Veterans Franchise Council (VFC) While newer and smaller in scale, The Veterans Franchise Council operates as a strategic guide and consulting resource for veterans pursuing franchising. They help clients “structure a franchise strategy based on the uniqueness of their situation”, assist in navigating legal and financial complexities, and connect veterans with suitable franchise systems. Their mission: provide access and opportunity for veterans to thrive in business. While VetFran is more about franchisor incentives and matching, VFC fills the role of mentor, strategist, and navigator.

“Bet on A Vet” Program An initiative of The Veterans Franchise Council, this program gives honorably discharged veterans up to $10,000 to help with the launch of their franchise. Steve Rotay, USMC Retired, was the brainchild behind this concept that has helped countless veterans.

REAL FRANCHISES WITH VETERAN INITIATIVES There’s a thriving movement of f ranchise brands that offer veteran incentives, discounts, or special programs. A few examples: • PuroClean (PuroVet program): Offers a discount on initial franchise fees for qualified veterans.

• Resting Rainbow Pet Memorials and Cremation: Gives veterans a discount on their franchise fee.

• Neighborly Brands: As the founding impetus behind VetFran, many of its brands offer veteran incentives • SubContain: Offers a discount on initial franchise fee for veterans.

• QMTV: Offers a No Initial Franchise Fee program for honorably discharged veterans.

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These aren’t just marketing gimmicks — they reflect serious investment by franchisors in the veteran segment, acknowledging the strategic value veterans bring.

THE STRATEGIC IMPERATIVE FOR BUSINESS & COUNTRY Why should franchisors make an aggressive play for veterans? Because it’s both good business and good citizenship.

1. Higher performance & lower failure rates.

Veterans tend to be more risk-aware, disciplined, systems-first — leading to more resilient ventures.

2. Brand credibility & public relations. A franchise known for hiring veterans or giving back can win trust in communities, press coverage, and consumer goodwill.

3. Talent pipeline. Veterans often bring strong networks, mentorship culture, and a commitment to hiring other veterans. That builds loyalty and culture.

4. Impact on economic revitalization.

Supporting veterans into business ownership helps communities, reduces veteran unemployment, and strengthens America’s entrepreneurial base.

When a franchise brand embraces veterans, it's not charity — it’s an investment in mission, excellence, and legacy.

RALLYING THE CALL: A PATRIOTIC CHARGE To our veterans, franchise leaders, and business citizens: the time is now. Let’s continue to chart 12

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a post-military path that honors service and unlocks prosperity. Let’s choose systems that empower, not overwhelm — franchises that care, not just profit. Let us ensure every veteran stepping into civilian life finds not just a job, but a purpose-driven mission.

So to the veterans reading this: carry your mission forward. Seek out those places that honor your service. Use the resources of VetFran, The Veterans Franchise Council, and veteran networks. Look for brands that don’t just pay lip service, but roll out real, tangible support — incentives, financing, mentorship.

To franchisors reading this: open your doors wide. Do more than extend a discount — build training modules tailored to military experience, create referral networks, host veteran-only cohort onboarding, pledge marketing support to veteran franchisees. Let your brand be a home in transition, a beacon of opportunity.

The American entrepreneurial dream was built on risk, grit, and purpose. Veterans carry the DNA of that dream. Let’s build together — honoring service, unleashing impact, and growing franchises that bear the American flag of entrepreneurial excellence.

Nick Neonakis

Editor, Franchise Journal

FOUNDER

NICK NEONAKIS DESIGN DIRECTOR

Pete Neonakis DIGITAL DIRECTOR Chantae Arrington ART DIRECTOR Brenda Lesch

SENIOR EDITOR Joe Fox SENIOR CONTRIBUTING EDITOR Rob Petka ONLINE EDITOR Seth Lederman STAFF WRITER Megan Neonakis SOCIAL MEDIA EDITOR Ted O'Shea ASSOCIATE EDITOR Mariel Miller ONLINE EDITOR Greg Gasparini VIDEO PRODUCER Matt Panepinto CONTRIBUTORS Cowanda Bazile Chris Davenport Jancy Darlin

14

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Robyn Deering Joe Griffith II Bob Hays Dustin Helms Tony Jeary Alex Johnson Seth Lederman Mike Martuza Michael Mehditash Nelson Mendez Harold Montgomery Kali Morgenthaler Alex Neonakis Nick Neonakis Pete Neonakis Magnus Nilsson Jeff Oddo Rick Robinson Stephen Rotay Rhonda Sanderson Andy Snelgrove Dave Sullivan Jack Tiwari T.J. Treat Neal Weiss Tracy Woods

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VETERANS ISSUE

From Service to Success

Why Franchising Is a Natural Fit for Veterans

by Seth Lederman, Consultant, The Franchise Consulting Company

W

hen veterans return to civilian life, they often face a question that feels both thrilling and daunting: What’s next? After years of operating within a structured, purpose-driven environment, finding a career that offers both independence and impact can be a challenge.

Yet one path continues to stand out for former service members—franchising.

For veterans, franchising offers the best of both worlds: the freedom to run your own business combined with the structure, training, and teamwork that mirrors military

18

life. It’s an opportunity to build something enduring, backed by a proven system and a supportive network. In many ways, franchising feels like a natural continuation of service—just in a new mission, with a new kind of team.

THE ALIGNMENT OF VALUES: MISSION, STRUCTURE, AND LEADERSHIP Did you know that about 1 in 20 working age adults is a veteran?

What’s more, veterans are nearly three times as likely to own a franchise as non-veterans.

Franchising appeals to veterans because it thrives

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on many of the same principles that define military success. In both, there’s a clear mission, a defined operational framework, and a strong emphasis on leadership and teamwork. Veterans are trained to follow systems, adapt to challenges, and make strategic decisions under pressure—all core skills of successful franchise owners.

Unlike starting a business from scratch, a franchise offers a blueprint—a proven model, comprehensive training, and ongoing support that

“THE BEST WAY TO FIND YOURSELF IS TO LOSE YOURSELF IN THE SERVICE OF OTHERS." — Mahatma Gandhi reduces risk and uncertainty.

This structure helps veterans channel their discipline and focus into growth rather than guesswork. The missiondriven nature of franchising— where every team member contributes to a common goal—resonates deeply with the military mindset.

VETERANS AND FRANCHISING: A STRONG TRACK RECORD OF SUCCESS It’s no coincidence that veterans consistently outperform the general population in franchise ownership. According to the International Franchise Association, one out of every seven franchises in the U.S. is veteran-owned. Many of these business owners report higher levels of satisfaction, faster ramp-up times, and stronger profitability than nonveteran peers.

The reasons are clear.

Veterans bring exceptional leadership, a bias toward action, and the ability to work within systems without losing sight of the big picture. They know how to set objectives, develop teams, and hold themselves accountable for results—all while maintaining composure under stress.

For franchisors, this makes veterans some of the most valuable partners they can have. For veterans, franchising provides a renewed sense of mission and a tangible path to financial independence.

VETERANS EMERGE READY TO LEAD Veterans emerge from service with strong leadership skills and a thorough understanding of teams. Military experience includes leading and motivating people, improving processes, and accomplishing a defined mission. Like the military, successful franchisees and employees accomplish the mission with a team.

For many veterans, transitioning out of service to daily civilian life can be difficult.

FASTSIGNS is dedicated to helping veterans find success and purpose through our sign franchise opportunities, which is validated by the fact that 10 percent of our franchisees are veterans. We have been recognized as one of the Top Franchises for Veterans by the Franchise Business Review™ and as a top Military Friendly Franchise by G.I. Jobs.

We also have an immense amount of respect for our first responders and offer special opportunities to them as a “thank you” for their service.

WHY DO VETERANS & FIRST RESPONDERS CHOOSE FASTSIGNS? FASTSIGNS makes it a point to welcome our veterans and first responders into the company and give them the tools they need to build a successful business after their service.

Take a look at our franchise initiatives available to veteran franchisees and first responders:

• Franchise Fee of $24,875 (Usually $49,775) • Reduced Royalties for the First 12 Months • Flexible FASTSIGNS Location Options (Over 400 Ideal Markets Available) • 20.7% Pre-Tax Owner Benefit in a Weekday-Only Business** • SBA-Approved Franchise Financing FASTSIGNS’ proven business model can maximize your success and the growth of our brand. Our veteran and first responder program helps you grow a thriving FASTSIGNS location, achieve financial independence, and build a profitable business.

A CAREER THAT HONORS SERVICE For many veterans, the idea of “service” doesn’t end when the uniform comes off—it simply changes form. Franchising allows them to stay connected to their community, create jobs, and make a measurable difference in people’s lives.

Whether running a home care agency, a fitness center, or a signage business like FASTSIGNS, veterans continue to serve—this time through leadership, mentorship, and entrepreneurship.

Franchising also provides an ideal environment for veterans seeking a balanced lifestyle. Many franchise systems, including FASTSIGNS, operate primarily on weekday schedules, allowing owners

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19

not just discounts, but genuine mentorship and a shared commitment to success.

more predictable hours and valuable time with family—a welcome shift after years of demanding deployments and long hours.

THE POWER OF PURPOSE AND INDEPENDENCE What makes franchising particularly rewarding for veterans is the alignment between purpose and autonomy. Veterans are used to working toward a mission larger than themselves.

Franchising offers the same sense of direction—backed by personal ownership and the ability to shape the future of the business.

Instead of navigating the uncertainty of a corporate career or starting a business from scratch, veterans in franchising leverage a trusted name, a network of peers, and established marketing and operational systems. The result? Faster ramp-up times, 20

lower risk, and a community of fellow owners who understand the journey.

WHY THE FUTURE IS BRIGHT FOR VETERAN FRANCHISEES As the franchise industry continues to grow across sectors—from home services to technology to retail— opportunities for veterans have never been stronger.

Many franchisors are actively expanding programs that reduce financial barriers and increase accessibility for those who have served.

Organizations like VetFran and the International Franchise Association are helping connect veterans with franchise opportunities that fit their interests, skills, and financial goals. At the same time, companies like FASTSIGNS are setting a new standard for what veteran-friendly franchising looks like—offering

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CONTINUING THE MISSION In the military, success is measured by teamwork, resilience, and results. In franchising, those same traits drive growth, innovation, and community impact.

Veterans who choose this path find that their service has uniquely prepared them for entrepreneurship—they already possess the discipline, leadership, and adaptability that business ownership demands.

Franchising doesn’t just offer a career; it offers a continuation of purpose. It’s a chance to lead again, to build again, and to serve again—this time in a way that strengthens families, communities, and the economy.

For veterans and first responders ready for their next mission, franchising— especially with organizations like FASTSIGNS—offers the opportunity to transform experience into enterprise, and service into lasting success.

Think that the next step in your career could be franchising? Frannexus can help you find the right franchise for your needs. Reach out today to learn more.

ABOUT THE AUTHOR Seth Lederman, CFE, a Franchise Acquisition and Development Specialist, is a multi-faceted entrepreneur with over 30 years of experience in small business success, including ownership and sale of his business enterprises.

He is a frequent contributor to The Franchise Journal and is on the exclusive Forbes Business Council. Contact Seth at seth@ thefranchiseconsultingcompany.com.

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VETERANS ISSUE

Why I Admire America’s Veterans —and Why Franchising Is Lucky to have the Honor of Working with Them

by Alex Neonakis, Writer

I

’m a high school senior, which means I spend a lot of time thinking about the future—college, work, and what kind of life I want to build.

But whenever I try to map out my goals, my thoughts keep returning to the same group of people: America’s veterans.

I don’t wear a uniform, and I wasn’t raised on a base, but I’ve grown up hearing stories about service and sacrifice. The more I learn, the more I realize how much we owe to the people who chose to serve—and how much they still have to give after they come home.

I first felt that debt in my U.S. history classes. It wasn’t just the big names. It was the young paratroopers who jumped into the dark on D-Day, the Marines who fought from island to island in the Pacific, the air crews who flew missions knowing they might not return.

It was the soldiers in Korea at the Chosin Reservoir holding a frozen line, and the medics in Vietnam pulling wounded teammates to safety under fire.

In more recent years, it’s been the men and women who deployed again and again in Iraq and Afghanistan, missing birthdays and holidays while carrying heavy loads most of us can’t imagine.

In class, these events show

24

up as timelines and maps.

But every year, our teachers invite veterans to speak. That’s when it really hits. A calm voice describing a chaotic moment. A short pause before a hard memory. A laugh about something small that kept a unit going on a tough day.

Those moments feel more real than any textbook. You hear

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what leadership sounds like without the buzzwords: take care of your people, be honest when you make a mistake, and finish the job even when it’s not fun or glamorous.

What impresses me most is how veterans think about teams. In school we do group projects and most of us try to carry our own weight. In

the military, it’s not optional.

You don’t just do your part; you make sure the person next to you can do theirs. That mindset—owning the mission and helping others win—doesn’t expire when someone leaves the service. It translates perfectly to business, especially franchising.

I’ve been learning more about franchising because I’m interested in entrepreneurship.

What stands out is how similar it feels to the way the military runs: clear standards, repeatable systems, training that builds skill over time, and a chain of support when things go wrong. In a good franchise, the operating manual isn’t a suggestion; it’s a proven process. You still need grit and initiative, but you don’t have to invent everything from scratch.

For veterans who have already mastered checklists, SOPs, and accountability, this is familiar ground.

Another reason franchising makes sense for veterans is trust. When you wear a uniform, your decisions have real consequences. That weight teaches judgment. In franchising, judgment shows up in hiring, scheduling, customer service, and watching the numbers. A veteran owner will look at a bad week and say, “What can we fix now?” instead of pointing fingers. That steady attitude helps teams stay focused and customers come back.

I’ve also seen how the franchise community tries to meet veterans halfway.

Many brands offer discounted initial fees or extra training.

Some programs help match veterans to industries that fit

their skills—home services, logistics, fitness, automotive, pet care, and more. Financing can still be a hurdle, but banks often like the structure of good franchises and the track records that come with them.

When those things line up, the path from the last day in uniform to opening day gets shorter and less stressful.

A few veteran owners I’ve met say the hardest part of transition wasn’t finding work; it was finding purpose outside the military. Franchising can answer that. You serve customers, create jobs, and become part of the local fabric. You sponsor a youth team, support the VFW post, or run a coat drive in winter.

That sense of responsibility to a community feels a lot like service, just in a different form.

I’m not pretending it’s easy.

Every small business has early mornings, late nights, and unexpected problems.

Equipment fails on the weekend. A key employee quits. Marketing flops. Rent goes up. But veterans are used to planning, rehearsing, and adjusting when reality changes. They don’t panic.

They recalibrate, take care of their people, and move forward.

If you’re a veteran thinking about ownership, here’s what I’ve learned from listening to people who’ve done it: 1. Know your why. Pick a business you can show up for on tough days. Pride matters when you’re leading a team and meeting customers face to face.

2. Do real diligence. Read the FDD. Call multiple franchisees—new, average, and top performers—and ask what they would change if they could start over.

3. Face the numbers. Build a simple model for your local market: startup costs, months

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of working capital, break-even, staffing, and territory demand.

Reality beats optimism.

4. Use the support. Good brands offer training, peer groups, field coaching, and marketing playbooks. Use them early and often. Share what you learn with others.

5. Bring your team mindset.

Build a culture where people are reliable, safe, and proud of the product. Praise in public, coach in private, and keep standards clear.

For readers who want to support veterans beyond a “thank you,” consider hiring them, mentoring them, or steering them toward franchise paths that fit. If you work at a franchisor,

26

build a veteran track with real milestones, not just a discount. If you’re in finance, create products that reward proven operators who follow systems and hit their numbers. The return won’t just be financial—you’ll strengthen your brand and your community.

I can’t speak for my whole generation, but I know many of us are watching and learning.

We see veterans who raised their hand when it counted and who still show up for their neighbors after the uniform comes off. We see owners who open the shop before sunrise, coach a staff of first-job teenagers, and still make time to help a fellow vet navigate

NOVEMBER 2025 | WWW.FRANCHISEJOURNAL.COM

the next step. That’s leadership.

That’s the standard.

To every veteran reading this: thank you for your service— and for the example you set. To the franchise community: keep building the bridges that turn military skill into local strength.

And to my fellow students: let’s aim to carry ourselves with the same calm purpose we admire in the people who’ve already done the hard things. The future we’re all trying to build will be stronger if we follow their lead.

ABOUT THE AUTHOR Alex Neonakis is a high school student who loves business, history, basketball, and butter chicken. He’s passionate about entrepreneurship, exploring different cultures, and finding the best food spots with his friends.

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VETERANS ISSUE

The Restaurant in the Alley How We Make Decisions Without Even Realizing It

by Mike Martuza, Consultant, The Franchise Consulting Company

I

magine you’re standing in the middle of a quiet alleyway. On either side of you is a small, empty restaurant—same size, same exterior, no menu in sight. You have no real information about which one is better. So, with nothing else to go on, you go with your gut and walk into the restaurant on the left.

A few minutes later, someone else walks down the same alley. They also know nothing about either restaurant—but now they see

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you sitting inside the one on the left. That’s information.

You must’ve had a reason for choosing it… right?

So, they go left too.

Then a third person arrives.

Now there are two people sitting in the restaurant on the left. It looks like the clear winner.

By the time the tenth person shows up, the restaurant on the left is buzzing. The right side is still empty. And not one person has any idea which restaurant is actually better.

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Welcome to the world of herd behavior—and its surprising role in franchise decision-making.

This scenario is more than just a quirky parable. It’s a classic illustration of how humans behave when faced with uncertainty.

When we lack information, we naturally look to others for cues. We assume the group must know something we don’t. After all, there’s safety in numbers, right?

But as this example shows, group decisions can be based on nothing more than one person’s random guess. The chain of logic gets stronger with each follower, even if the foundation is weak or nonexistent.

This pattern—called informational cascade— shows up in everything from viral social media trends to stock market bubbles. And yes, even in the way people choose which franchise to explore.

When people start thinking about business ownership, most begin in unfamiliar territory. The world of franchising is wide, complex, and filled with thousands of opportunities. That’s exciting— but also overwhelming.

So what happens?

FRANCHISE SUCCESS DOESN’T COME FROM CHOOSING THE MOST POPULAR BRAND. IT COMES FROM CHOOSING THE RIGHT MODEL FOR YOU. They look for shortcuts. They look at: • The “Top Franchise” rankings online • Which brands are advertising the most • What franchises their friends have heard of • Which booths have the biggest crowds at the expo • Who seems successful on LinkedIn Sometimes these cues are helpful. But other times, they just reflect the same kind of herd behavior as the restaurant alley.

You end up with crowded attention around a handful of brands—not because they’re the right fit, but because they’re the most visible. Meanwhile, better opportunities may sit quietly across the alley, unnoticed and empty.

The first person in the alley went with their gut—and that’s not always wrong.

Intuition can be valuable. But in the franchise world, gut alone is risky.

Your decision shouldn’t be based on who’s already inside.

It should be based on: • Your goals • Your lifestyle priorities • Your income needs • Your management style • Your comfort with risk • Your operational preferences • Your exit plan A franchise that’s perfect for

someone else might be totally wrong for you. Conversely, the brand no one is talking about might be your best shot at long-term success.

In the restaurant alley, the right decision would’ve required more information— like who owns the place, what’s on the menu, what reviews say, and what kind of experience each one delivers.

In franchising, that’s exactly what strategic candidates do.

They don’t chase trends. They create a decision framework, ask the right questions, and investigate each opportunity with their end goal in mind.

A few questions to consider: • Will this business give me the lifestyle I want?

• Does it match my strengths and interests?

• Is there long-term demand for the service?

• Can I scale it, automate it, or step back from it?

• What do actual franchisees say about their experience?

When you approach your franchise search this way, you break the cycle of uninformed decision-making. You stop being the next person in line who simply goes left.

You become the person who chooses based on your criteria—not someone else’s.

Franchise success doesn’t come from choosing the most popular brand. It comes from choosing the right model for you.

So next time you’re standing in the alley—figuratively or literally—don’t just go with the crowd. Look deeper. Ask questions. Follow a process.

And trust that the best decisions aren’t always the ones everyone else is making.

Sometimes, the empty restaurant on the right is serving the best meal in town.

ABOUT THE AUTHOR Mike Martuza is a Senior Franchise Consultant and Partner with Franchise Consulting Company and author of The Franchise Rules: The No-Nonsense Guide to Finding a Franchise That Fits." With decades of experience in entrepreneurship, coaching, and strategic business development, Mike helps aspiring business owners find the right franchise that aligns with their goals, values, and lifestyle.

Contact Mike at mikemartuza@ thefranchiseconsultingcompany.com.

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VETERANS ISSUE

Military Mess Halls to Fast-Food Empires: How the Chow Line Inspired Franchise Operations

by Pete Neonakis, COO , The Franchise Consulting Company

W

hen people think of fast-food franchises, they often imagine neon signs, fryers sizzling, and drive-thru headsets crackling with “Welcome to McDonald’s, may I take your order?” Few realize that one of the greatest influences on modern fastfood operations came not from

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boardrooms — but from the battlefield.

The modern franchise system, especially in quick-service restaurants, owes a surprising debt to the military. The military mess hall and chow line model pioneered many of the operational principles that would later define the world’s largest restaurant chains.

NOVEMBER 2025 | WWW.FRANCHISEJOURNAL.COM

FROM MESS HALLS TO MASS PRODUCTION During World War II, millions of American service members needed to be fed quickly, efficiently, and consistently.

Military kitchens evolved into high-volume, high-precision systems. They standardized recipes, portion sizes, and

workflows to ensure that every soldier received the same meal, no matter the base.

This created something remarkable: a scalable, repeatable food service model.

Each mess hall functioned almost like a franchise location — identical in menu, schedule, layout, and service. A cook stationed in Italy could step into a kitchen in Okinawa and know exactly where the flour was, what the menu was, and how the line would run.

That level of standardization was radical for the time. Civilian restaurants were mostly mom-and-pop operations with unique menus and inconsistent service. The military, however, proved that a well-drilled team using standardized procedures could feed thousands like clockwork.

EFFICIENCY BY DESIGN: THE BIRTH OF THE LINE The chow line itself was a masterclass in operational flow: • Single direction, no bottlenecks • Uniform portioning for predictable inventory • Minimal choice to maximize speed • Station-based prep so each team member had one clear task This assembly-line approach mirrored what would later become the backbone of fastfood operations. Long before fast-food founders drew up flowcharts, the military was already perfecting them — under pressure.

It’s no accident that many of the early franchise pioneers — including veterans returning from World War II and the Korean War — carried this operational mindset with them.

FROM THE FRONT LINES TO THE GOLDEN ARCHES The connection between the military and modern fast food isn’t just metaphorical — it’s direct.

Many early franchise founders and operators were veterans.

After returning home, they gravitated toward businesses that mirrored the systems they already understood. In 1948, McDonald’s revolutionized its kitchen with the “Speedee Service System,” mapping out burger prep like a drill formation. Their model — single menu, fast service, clean roles — looked a lot like a chow line.

Franchise chains like Burger King, KFC, and Wienerschnitzel would refine these concepts, turning them into global empires. The emphasis was always the same: efficiency, predictability, and throughput.

THE VETERAN OPERATOR EFFECT Veterans were uniquely wellsuited to run these operations.

The military had already trained them in: • Following procedures to the letter • Managing teams under pressure • Logistics and supply chains at scale

• Quality control in dynamic environments In short, they were natural franchise operators before the industry even existed.

Many early franchise success stories — from burger joints to auto shops — were driven by former servicemembers who simply transferred their command skills to the kitchen.

This is also one reason why veterans continue to be disproportionately successful in franchising today. The DNA of the business model itself echoes their training.

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2025

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OPERATIONAL DOCTRINE: FAST FOOD AS A CIVILIAN CAMPAIGN Think about the structure of a large franchise brand today: • Standard Operating Procedures (SOPs) dictate how everything is done — from how long fries cook to how napkins are folded.

• Training manuals resemble field guides.

• Mystery shoppers and inspections parallel military inspections and readiness checks.

• Supply chain centralization ensures that every location gets identical products, just like quartermasters supply troops.

Even the language overlaps.

“Line cooks.” “Unit managers.”

“Deployment of a new store.”

The militaristic roots are hidden in plain sight.

SUPPLY CHAINS: THE QUARTERMASTER GOES COMMERCIAL Another overlooked link is the military’s quartermaster system. The logistical network that kept troops supplied inspired civilian businesses to think bigger.

Before the war, most restaurants sourced ingredients locally. After the war, franchise systems adopted centralized supply chains — much like the military — to ensure consistency. A burger in Boise would taste like a burger in Boston because the ingredients, training, and preparation methods came from the same playbook.

Many of the logistics experts who built these systems for major food brands were also veterans or had worked in military supply during the war.

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FROM CHOW LINES TO GLOBAL BRANDS What began as a way to feed millions of soldiers under impossible conditions evolved into a global commercial infrastructure. Today’s fastfood giants can open locations around the world with militarygrade precision because they are, at their core, built on military logic: structure, discipline, replication.

It’s also why so many franchise systems have a cultural emphasis on uniforms, order, and chain of command.

They aren’t just selling burgers or coffee — they’re running a civilianized logistical operation.

FULL CIRCLE: VETERANS STILL AT THE HELM Decades after the first mess halls set the template, veterans remain at the heart of franchising. Organizations like VetFran support veteran entrepreneurs, and many brands actively recruit them because they understand the playbook better than anyone.

The next time you’re in a fast-food line, watching the smooth rhythm of the kitchen,

NOVEMBER 2025 | WWW.FRANCHISEJOURNAL.COM

remember: that system was forged on military bases, perfected in chow halls, and exported to Main Street.

ABOUT THE AUTHOR As the COO of The Franchise Consulting Company, Pete Neonakis oversees all operations and is a seasoned business owner with a wealth of entrepreneurial experience. His extensive global travels have taken him to some of the world's most remote and off-the-beaten-path locations.

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VETERANS ISSUE

Brewing With Purpose

The Veteran Journey of Brian & Lucy Fernandez and the Rise of Yellow Spruce Coffee Roasters

by Chris Davenport, MBA, CFE, The Franchise Consulting Company

I

n the bustling landscape of Arizona’s coffee scene, Yellow Spruce Roasters stands out not only for its exceptional blends but for the deeper sense of mission and community woven into every cup. The brand was brought to life by veterans Brian and Lucy Fernandez, both of whom have spent their lives in pursuit of service, resilience, and connection. This is the story of how a simple love for coffee, nurtured through decades of adventure and public service,

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blossomed into a business that is quietly shaping both local culture and the broader franchise landscape.

Brian Fernandez entered adulthood with a clear resolve to serve, joining the United States Air Force and experiencing a career that would take him all over the world. He was assigned to Grand Forks Air Force Base in North Dakota, and throughout his 23 years of active and reserve duty, he participated in humanitarian and military operations. It was in Kenya, while

NOVEMBER 2025 | WWW.FRANCHISEJOURNAL.COM

supporting an Air Force humanitarian mission, that Brian’s love for coffee turned profound. The taste of a local brew left an indelible mark on him—a memory so vivid it would later inspire him to recreate and share that experience with others, even as the terminology of coffee tasting was still new to him. Brian continued his journey, collecting coffee experiences everywhere he traveled, always fascinated by the global coffee community and its unique power to connect people and cultures.​ After concluding his military service as a Master Sergeant and Military War Planner, Brian shifted his focus to law enforcement, rising to the rank of Police Sergeant with the Phoenix Police Department.

His career in policing was marked by both operational intensity and community leadership. He managed patrol teams, oversaw the Police Reserve Bureau and Volunteer Program, and took pride in guiding young Explorers into a career in public service.

Supervising background investigations and managing employment testing allowed

Brian to shape the fabric of his community in another way, reinforcing the importance of trust, structure, and fellowship.

Throughout these years, Brian continued his education, ultimately graduating cum laude from Ottawa University and earning a Master’s Degree in Homeland Security from Pennsylvania State University.​ Lucy Fernandez brings her own remarkable legacy of service and leadership to the foundation of Yellow Spruce Roasters. Like Brian, Lucy began her journey in the United States Air Force, where her dedication to protecting others and love of travel first took root. She went on to build a 25-year career with the Phoenix Police Department, rising to the rank of sergeant.

Throughout her tenure, Lucy became known for leading with both strength and compassion. She navigated high-pressure situations with steadiness, mentored officers under her command, and fostered trust within the community she served.

Her philosophy—that service is about connection, dignity, and integrity—has carried into her role at Yellow Spruce Roasters. Today, Lucy serves as the Wholesale and Relationship Manager, where she leverages her ability to build meaningful partnerships and create community through coffee.

To her, coffee is more than a product; it’s a vehicle for conversation, belonging, and impact. Her leadership behind the scenes has been instrumental to the brand’s growth, shaping the culture, customer relationships, and outreach efforts that set Yellow

Spruce apart.

Even beyond business, Lucy remains committed to giving back and uplifting others. Whether in uniform or in hospitality, her life reflects the same unwavering values: purpose, service, and connection. Her story isn’t just parallel to Brian’s—it is essential to the heart and mission of Yellow Spruce Roasters.

YELLOW SPRUCE ROASTERS BEGINS In 2020, amid the unprecedented challenges of a global pandemic, Brian and Lucy made the leap into entrepreneurship, founding Yellow Spruce Roasters. The name itself is deeply personal, blending references to Colorado’s spruce forests— Brian’s birthplace—and Arizona’s vibrant sunshine, a nod to more than 300 days of sunny weather each year. The logo, depicting a lone spruce twig surrounded by hues of yellow and green, is a visual reflection of their roots and aspirations, a reminder of the journey that shaped their lives and values.​ Originally planned as a wholesale coffee business, Yellow Spruce evolved in response to the realities of a shuttered economy and restricted operations. Rather than turn away from their dream, Brian and Lucy decided to open their own coffee shop, scouting sites across Phoenix until they discovered a location at the heart of Old

Town Scottsdale. Opening in September 2020 during a time of severe restrictions and economic uncertainty, Yellow Spruce Roasters was a leap of faith—a testament to the founders’ discipline and refusal to be derailed by adversity.​ Despite the daunting challenges posed by the pandemic, the business not only survived but thrived.

Building on their founding vision, Brian and Lucy soon expanded operations, opening Yellow Spruce Wine Bar next to their coffee shop in October 2023. The wine bar offers an array of specialty drinks, wines, local beers, and small bites, welcoming new customers into the unique hospitality ecosystem they’ve created. Their continued growth brought a second Yellow Spruce coffee shop to the Scottsdale Civic Center Library in September 2024, further solidifying their role as gathering points for the community. But the growth didn't just stop there. In February of 2025, Brian & Lucy understood that in order to continue to serve world-class coffee to their stores and customers, they needed a larger roasting facility, and that is when Yellow Spruce Roastery joined the business to produce a greater volume of their wellknown coffee lines. ​ Yellow Spruce Roasters quickly became much more than a place for great coffee.

For the founders, every cup serves a higher purpose. The company’s signature Desert Garda blend is especially significant: for each bag sold, Brian and Lucy donate to the Arizona Law Enforcement Emerald Society, providing

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2025

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support to fallen police officers and their families—a gesture rooted in their own experiences and values. This positive impact resonates with customers, many of whom are drawn to Yellow Spruce Roasters not only for the coffee but for the genuine sense of community and social responsibility that permeates the brand.​ Through the expansion, Yellow Spruce Roasters maintained an unwavering commitment to quality. Their team approaches roasting as both art and science, drawing from Brian’s exposure to global coffee varieties, techniques, and cultures. Specialty coffee is the centerpiece, but the menu extends to premium teas, gelato, wines, and craft beers, often featured in a relaxed, neighborly setting.

The two Scottsdale locations— the flagship downtown and the library café—embody the founders’ ambition to create spaces that reflect both hospitality and authenticity.

The wine bar stands as another example of how the brand is constantly adapting to offer more, blending casual dining with social experience in a way that encourages community connection.

The story of Yellow Spruce Roasters is deeply rooted in 42

the ethos of military and law enforcement life. Brian and Lucy’s decades of service enable them to build a business on the cornerstones of discipline, resilience, and trust. Their leadership extends to the business model: systems and training programs channel the rigor and teamwork found in the field, fostering a culture that is replicable and scalable as franchise opportunities emerge.

Their network within veteran, American Legion, and law enforcement circles has become invaluable for recruitment, advocacy, and brand-building.

These connections, cultivated through years of service, now fuel a thriving entrepreneurial community and provide mentorship for fellow franchisees.​ Franchising Yellow Spruce has become a natural extension of the founders’ philosophy.

From storytelling to operational execution, Brian and Lucy understand that sustaining a values-driven café model requires more than great coffee—it demands leadership, adaptability, and the ability to preserve culture and quality across new locations and teams. The intentional branding and structured management derived from their service backgrounds allow the business to grow while retaining its core sense of purpose.

As the café and wine bar continue to garner accolades, including local recognition such as “Phoenix’s Best Coffee House,” the founders remain focused on the intersection of profitability and impact.

Prospective franchisees are drawn into a network that values not only operational excellence but also authentic

NOVEMBER 2025 | WWW.FRANCHISEJOURNAL.COM

mission alignment. The founders’ belief in training and mentorship helps new franchise owners not only sell coffee but also become integral parts of their local communities.

The example set by Brian and Lucy Fernandez offers inspiration for other veterans considering entrepreneurship— and especially for those considering franchising. It demonstrates how discipline, mission, and lived experience can be integrated into a business model that delivers both financial rewards and a social legacy. Success is not measured merely by the number of cups sold, but by the lives touched and communities strengthened.

Yellow Spruce Roasters is more than a coffee company; it is a living testament to service, resilience, and purpose.

The story of Brian and Lucy Fernandez illustrates how, by pouring mission and meaning into every aspect of their business, they are truly brewing a legacy. Their journey is proof that entrepreneurial ambition and public service need not be mutually exclusive, and that coffee, at its best, can be both a daily ritual and a pathway to a better-connected community.

To learn more about Yellow Spruce Roasters, its founders, and franchise opportunities, visit www.yellowspruceroasters.net.

ABOUT THE AUTHOR Chris Davenport, MBA, CFE, is a seasoned franchise consultant and business strategist with extensive franchise experience and in guiding entrepreneurs and brands through franchise development and growth.

With a reputation for integrity and results, Chris is committed to helping clients make informed decisions and build successful franchise ventures.

Contact Chris at cdavenport@ thefranchiseconsultingcompany.com.

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VETERANS ISSUE

The Full Package: Veteran Discounts, Support Systems, and Purpose-Driven Ownership

by Bob Hays, Consultant, The Franchise Consulting Company

F

or veterans transitioning from military service to entrepreneurship, franchising offers a compelling path to independence, leadership, and community impact. While many franchises tout veteran discounts of 10%, 20%, even 50% off initial fees, the most veteran-friendly brands go far beyond the price tag. They build cultures of respect, support, and empowerment that honor the full scope of a veteran’s experience and potential.

FINANCIAL INCENTIVES THAT OPEN DOORS The most common financial incentive for veterans entering franchising is a reduced franchise fee. A brand that typically charges $40,000 might

46

offer a $10,000 discount for qualified veterans, immediately lowering the barrier to entry.

Some go further, waiving training costs or offering flexible financing options such as deferred payments or lowinterest loans through veteranfocused lenders.

According to current brand examples, as many as 85% of franchisors offer veteranspecific discounts that can significantly reduce startup costs. Offers include one year with no minimum royalty payments, franchise fee waivers up to $19,900, and discounts ranging from $5,000 to $10,000 per unit. Some brands slash fees by 50%, a savings of up to $25,000 in many franchises.

Adding to the momentum, the FCC Veterans Franchise Council has launched the “Bet on a Vet 100” initiative - a $1,000,000 fund offering up to $10,000 in flexible financial support, empowering veterans to invest in their franchise journey.

Ultimately, a discount may open the door, but it’s the ongoing support and cultural alignment that make a franchise truly veteran-friendly.

For those who’ve led with honor, the next mission could be ownership, and the right

NOVEMBER 2025 | WWW.FRANCHISEJOURNAL.COM

franchise will be ready to salute that journey.

MISSION-ALIGNED VALUES Veterans are driven by purpose.

They’ve spent years serving something greater than themselves, and many seek business opportunities that reflect those same values.

Franchises that emphasize community impact, serviceoriented models, and ethical leadership naturally resonate with veteran entrepreneurs.

Whether it’s a home services brand that helps families feel safe, a fitness franchise that promotes resilience, or a pet care business that fosters companionship, the most veteran-friendly franchises offer more than profit - they offer purpose.

STRUCTURED YET FLEXIBLE SYSTEMS Military training instills a deep respect for systems, protocols, and operational discipline. Franchises with clear processes, robust training, and replicable models are ideal for veterans who thrive in structured environments.

Flexibility matters too.

Veteran-friendly franchisors understand that transitioning

service members may have unique needs, including relocation considerations, family dynamics, or physical limitations.

Adaptable territory options, remote training modules, and phased onboarding can make all the difference.

MENTORSHIP AND PEER SUPPORT One of the most powerful tools in a veteran’s transition toolkit is connection. Franchisors that pair new veteran franchisees with seasoned peers, especially fellow veterans, create a support system that mirrors the camaraderie of military life.

These mentorship programs offer emotional support, shared experience, and a sense of belonging. Some brands host veteran roundtables, retreats, or recognition events to foster community and celebrate service.

TAILORED TRAINING AND ONBOARDING Veterans bring leadership, discipline, and resilience, but may not have prior business experience. Veteran-friendly franchises bridge that gap with training programs that translate military skills into entrepreneurial success, including: • Business literacy modules tailored to veterans • Role-based training that mirrors military structures

• Support in navigating SBA loans or other veteranoriented resources The goal isn’t just to teach it’s to empower. When veterans feel understood and equipped, they thrive.

RECOGNITION AND STORYTELLING Veteran-friendly franchisors don’t just support veterans, they celebrate them.

They share their stories in marketing campaigns, honor achievements at conferences, and spotlight impact in newsletters and social media.

This storytelling reinforces brand values, inspires other veterans to explore franchising, and creates a culture of pride and purpose.

LONG-TERM COMMITMENT, NOT JUST RECRUITMENT Most franchises offer veteran discounts as a recruitment tool, but the most veteran-friendly brands commit to long-term success. They track veteran performance, solicit feedback, and evolve programs based on real needs.

They don’t just ask how they can attract veterans, they understand how can they help veterans build lasting legacies.

FINAL THOUGHTS: SERVICE BEYOND THE UNIFORM Veterans aren’t just looking for a job—they’re looking for a mission. Franchising offers a unique path to leadership, community impact, and financial independence. But it’s up to franchisors to create environments where veterans don’t just survive - they thrive.

Discounts are a great start.

But true veteran-friendly franchises build cultures of respect, support, and empowerment. They honor service not just with savings, but with systems, mentorship, and purpose.

For franchisors, the question isn’t “How much can we discount?” It’s “How deeply can we serve?” For veterans, the next mission may be ownership, and the right franchise will be ready to salute that journey.

ABOUT THE AUTHOR Bob Hays, a Franchise Consultant and member of the Veterans Franchise Council, leverages his firsthand experience as a former franchise owner to provide strategic guidance. He helps individuals and business owners navigate franchise opportunities with informed decision-making and expert support. Contact Bob at bhays@ thefranchiseconsultingcompany.com.

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2025

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To learn more, contact Sean Hart:

Email: rshart@abc-seniors.com AlwaysBestCare.com/Franchise

Phone:

205.790.2329

VETERANS ISSUE

Pillar To Post Salutes Veterans

by Sharing This Franchisee’s Story

by Rhonda Sanderson, CEO, Sanderson & Associates

W

hat better name for Randal Galan’s Pillar To Post Home Inspectors franchise than The Valiant Team? Galan and his team serve Lake and Sumter Counties, including Clermont, Leesburg, Webster, and The Villages all in a booming local real estate market west of Orlando, Florida.

Galan is a decorated retired Gunnery Sergeant with over 20 years of service in the United States Marine Corps.

He brings a unique blend of operational safety expertise and dedication to service to his new home inspection career. Having managed safety programs and led risk management investigations throughout his military career, Galan is committed to leveraging his skills to help homebuyers make informed decisions on one of the largest investments of their lives.

“Transitioning from the Marine Corps to civilian life, I wanted to continue serving people in a meaningful way,” said Galan. “Home inspections are more than just a report; they’re about educating and protecting families. I’m excited to bring my safety background and passion for teaching to every client, ensuring their home buying experience is both safe and confident.”

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“HOME INSPECTIONS ARE MORE THAN JUST A REPORT; THEY’RE ABOUT EDUCATING AND PROTECTING FAMILIES." ­— Randal Galan, Pillar To Post Home Inspectors Franchise Owner Galan’s connection to Pillar To Post began when he personally experienced the value of their inspection services during a warranty inspection on his new construction home. Impressed by the thoroughness and professionalism, he chose to join the franchise, eager to offer the same trusted service to residents. The integration of drone technology for roof inspections particularly excites him, as it aligns with his focus on safety and innovation.

As of 2025, one third of Pillar To Post Home Inspectors’ entire franchise system is veteran-owned. Pillar To Post is recognized as a top franchise for veterans, ranked No. 16 on Entrepreneur magazine’s

NOVEMBER 2025 | WWW.FRANCHISEJOURNAL.COM

2024 list of Top NEW 150 Franchises FRANCHISEES for Veterans.

This distinct emphasis on veteran franchise ownership makes Pillar To Post one of the largest veteran-owned franchise systems in the home inspection industry.

In honor of Veterans Day, and to thank all the veterans in their network, Pillar To Post and Randal Galan are proud to share a timeline of Galan’s military service.

TIMELINE OF RANDAL GALAN’S MILITARY CAREER • November 19, 2002: Reported to Marine Corps Recruit Depot, Parris Island, 1st Battalion, Delta Company.

• February 2003: Graduated from boot camp; reported to Marine Combat Training, Camp Geiger, North Carolina.

• April 2003: Reported to Assault Amphibian School (AAS) for training as an Assault Amphibian Vehicle Crewman.

• May 2003: Promoted to Private First Class (PFC).

• June 2003: Graduated from AAS; reported to 2nd Assault Amphibian Battalion, Alpha Company 2nd Platoon, Camp Lejeune, North Carolina.

CAPTION: RANDAL GALAN OF PILLAR TO POST HOME INSPECTORS THE VALIANT TEAM

• October 2003: Meritoriously promoted to Lance Corporal (LCpl).

• September 2004: Attached to Battalion Landing Team 2/8; deployed with the 26th Marine Expeditionary Unit (MEU) in April 2005; supported Operation Enduring Freedom in Jordan and Kuwait.

• September 2005: Returned to CONUS; assigned to Bravo Company 2nd Platoon.

• September 2006: Deployed to Iraq; promoted to Corporal (Cpl) in October 2006.

• April 2007: Returned to CONUS; assigned to teach at Assault Amphibian School, Camp Pendleton, California.

• May 2008: Promoted to Sergeant (Sgt); trained over 400 Marines in AAV operations.

• October 2010: Reported to 2nd Assault Amphibian Battalion, Camp Lejeune, North Carolina.

• January 2012: Deployed to Okinawa, Japan on the

Unit Deployment Program; participated in Ssang Yong 2012 in Korea.

• January 2013: Assigned as the Advance Instructor for the Vehicle Commander Course at H&S Company.

• October 2014: Promoted to Staff Sergeant (SSgt); assigned as 3rd Section Leader in Charlie Company 1st Platoon.

• February 2015: Attached to BLT 2/6 Echo Company; engaged in Operation Iron Magic in UAE and PHIBLEX in Kuwait.

• April 2016: Returned to CONUS; reported to Mine Counter-Measure (MCM) Platoon as Platoon Sergeant.

• March 2017: Reported to the New Equipment Training Team, Camp Pendleton; assessed the Amphibious Combat Vehicle.

• July 2018: Assigned to 3rd Assault Amphibian Battalion, Alpha Company 1st Platoon as 1st Section Leader.

• 2019: Deployed as the Advance Party to Okinawa, Japan; planned and led beach assaults in Australia.

• November 2019: Reported to Operations Section, S3, as Training Manager for 3rd Assault Amphibian Battalion; managed PME submissions.

• September 2020: Promoted to Gunnery Sergeant (GySgt); assigned as Assistant Operations Manager of 3rd Assault Amphibian Battalion.

• July 2021: Reported to Bravo Company, 4th Platoon as Platoon Sergeant.

• December 2021: Assigned to Logistics Section, S4, as Battalion Safety and Environmental Compliance Manager; led the battalion to a successful Commanding General's Readiness Inspection.

POST-MILITARY Participated in the Hiring Our Heroes Corporate Fellowship

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2025

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Program with Brink's Inc. • August 2025: Launched Pillar To Post™ Home Inspectors serving Service Lake and Sumter Counties located WEST of Orlando, Florida with Clermont, Leesburg, Webster, and The Villages as major hubs these territories.

AWARDS • Meritorious Service Medal • Navy and Marine Corps Commendation Medal • Navy and Marine Corps

Achievement Medal (with one Gold Star) • Navy Unit Commendation Ribbon • Navy Meritorious Unit Commendation Ribbon • Good Conduct Medal (with four Bronze Stars) • National Defense Medal • Iraqi Campaign Medal (with two Bronze Stars) • Global War on Terrorism Expeditionary Medal (with one Bronze Star) • Global War on Terrorism Service Medal

• Sea Service Deployment Ribbon (with four Bronze Stars) ABOUT PILLAR TO POST HOME INSPECTORS Established in 1994, Pillar To Post Home Inspectors is the largest home inspection company in North America, with over 450 franchises across the United States and Canada.

The company is known for its comprehensive inspection services, commitment to customer education, and use of innovative technology to ensure homebuyers have the information they need to make confident decisions.

ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@ sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/

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NOVEMBER 2025 | WWW.FRANCHISEJOURNAL.COM

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ForThree, LLC (“Rep’M”) is a franchise seller/broker representing Alloy Personal Training (“Alloy”). This advertisement does not constitute a franchise offering or the solicitation of an offer to buy an Alloy franchise which may be made only after your receipt of AlloyY’s Franchise Disclosure Document, which first must be registered with certain states. Alloy franchises are offered solely by means of the franchise disclosure document issued by 2500 Old Alabama Road, Suite 24, Roswell, Georgia 30076. Certain states and foreign countries have laws governing the offer and sale of franchises. If you are a resident of one of these states or foreign countries, Alloy will not offer you a franchise unless and until it has complied with all applicable legal requirements in your jurisdiction. Please consult with your franchise seller/broker at Rep’M for an updated list of jurisdictions where franchises can be sold. RESIDENTS OF NEW YORK: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the New York Department of Law. RESIDENTS OF MINNESOTA: MN Franchise Registration Number: TBD. Copyright© 2021. Alloy Personal Training, ALL RIGHTS RESERVED.

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VETERANS ISSUE

From Apache Cockpit to Franchise Boardroom: Why Veterans Win in Franchising

by Andy Snelgrove, Consultant, The Franchise Consulting Company

W

hen I strapped into an AH-64 Apache and lifted off from our base outside Tikrit, Iraq, I learned a lesson I’ve carried into every business I own: Great missions live in the tension between the plan and the reality. We always launched with a clear op order, objectives, contingencies, comms. Then the dust, weather, airspace, and human factors showed up and we had to adapt without losing sight of the objective.

That ability to plan, brief, execute, and adjust is exactly why veterans are so effective in franchising.

I’m a West Point grad who served as an Apache pilot, stationed in Germany and deployed to Iraq, flying combat missions out of Tikrit. The Army taught me disciplined preparation and calm execution, plus the humility to debrief, learn and iterate. After the military I earned my MBA at USC, fully expecting to build a career in Southern California real estate.

Then 2008 hit. Deals collapsed, credit dried up, and I pivoted to Houston’s oil and gas sector.

The work was rewarding, but it was also cyclical. I wanted a stabilizer, something with recurring demand, a playbook

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I could execute and upside through leadership.

In 2011, I built and opened my first European Wax Center franchise. I’ve since added four more. Those early years were hands-on: opening stores, hiring, marketing on tight budgets and learning a new industry the way you learn a new aircraft, through use of checklists, reps and good instructors. Over time I built a bench, trusted my leaders and moved to a semi-absentee model. The structure mirrors a military unit: I mentor a few highly capable managers; they lead the team. We align around standards, cadence, and outcomes. I then empower them to own the mission.

In 2017 I joined The Franchise

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Consulting Company so I could help other operators find brands that match their skills and goals while I continued to run my locations. I’ve since expanded into the Med Spa space and, most recently, acquired franchise rights in Dallas and Houston for Resting Rainbow, a pet cremation and memorials brand. That business is personal for me. We love animals, and serving families with dignity on a hard day is meaningful work, precisely the

kind of mission-driven service many veterans seek after the military. I was recently elected co-chair of the Veterans Franchise Council, and I’m focused on helping more veterans translate their training into business ownership.

If you’re a veteran curious about franchising, here’s why the skill set you already have maps so well: 1. Mission clarity. Franchising rewards leaders who translate a playbook into daily action.

Veterans know how to brief intent, define success, and keep the team aligned when the friction hits.

2. Process discipline.

Checklists, SOPs, drills, and after-action reviews aren’t bureaucracy; they’re how you deliver quality at scale.

In a franchise, that discipline protects the brand and the P&L. 3. Calm under pressure.

A shipment is late, a lease slips, a manager resigns, or competition enters the area.

Veterans stabilize the team, re-task resources, and keep moving.

4. Team building. In the Army, the multiplier was the NCO corps; in business, it’s your managers. Invest in them, give them authority and accountability, and your units (locations) will outperform.

5. Purpose. Many of us miss the sense of mission. Great franchise systems serve real needs, —wellness, personal care, home services, pets—and let you lead people toward meaningful work.

A FEW PRACTICAL LESSONS FROM MY JOURNEY: • Pick the right battlefield.

Look for durable demand,

strong unit economics, and training you could hand to a junior leader and trust.

• Know your numbers.

Treat your P&L like flight instruments—scan them regularly, react early, and never fly by feel.

• Protect tempo. Cadence wins: weekly one-on-ones, KPI huddles, and simple dashboards. If it isn’t on the calendar, it isn’t a priority.

• Debrief honestly. After launches, promos, or tough weeks, run short AARs: what was supposed to happen, what actually happened, why, and what we’ll change.

People often ask what franchising has given me.

The honest answer is this: Franchising has provided me with financial stability, but the greatest gift has been flexibility in time, which allows me to work hard, but take breaks where needed to ensure I am fully present for

my wife and two young boys.

That margin, to coach, to travel together, to pause and be there, matters more than any spreadsheet.

Veterans don’t need to reinvent themselves to succeed as franchisees. The habits that kept us safe and effective— clarity, preparation, execution, and adaptation—are the same habits that build highperforming teams and durable businesses. Pick a mission you believe in, choose a system you respect, recruit people you’d trust in the dark and go execute. The playbook is there.

The leadership is already in you.

ABOUT THE AUTHOR Andy Snelgrove is a West Point graduate and former Apache pilot who earned his MBA from USC; today he’s a multi-unit, multibrand franchisee and consultant.

Recently elected co-chair of the Veterans Franchise Council, he’s also a proud father of two boys. Contact Andy at andy@ thefranchiseconsultingcompany.com.

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2025

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VETERANS ISSUE

Mr. Cappuccino

Brewing Your Way into the $100 Billion Coffee Market

by Nelson Mendez, Founder, Mr. Cappuccino

T

he coffee industry in the United States is thriving, with annual revenues surpassing $100 billion and consumer demand showing no signs of slowing down. More than just a morning ritual, coffee has become part of the cultural fabric of workplaces, hospitals, universities, and public spaces. For entrepreneurs seeking an entry point into this dynamic industry, Mr. Cappuccino offers a franchise model that combines accessibility, proven systems, and exceptional growth potential.

A VISION BREWED FROM EXPERIENCE Mr. Cappuccino was founded

by Nelson Mendez, a hospitality and restaurant professional with over 30 years of industry expertise and 15 years dedicated specifically to coffee.

After recognizing the demand for high-quality commercial coffee solutions, Nelson introduced premium Italian espresso and cappuccino machines to both U.S. and international markets. His early success included the installation of more than 900 machines across Venezuela, showcasing the broad appeal and profitability of the model.

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Since establishing operations in Florida in 2004, Mr. Cappuccino has grown by placing Italian bean-to-cup machines in strategic locations where demand is constant and quality is essential.

Partnerships with hospitals, chambers of commerce, and corporate offices have demonstrated that once decision-makers experience the product firsthand, the business case is undeniable.

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A SCALABLE AND ACCESSIBLE FRANCHISE Unlike many franchise opportunities requiring significant capital and complex operations, Mr. Cappuccino offers a business model with: • Low Initial Investment compared to most franchise systems.

• Simple Operations — franchisees install machines and generate ongoing sales through product supply.

ready to seize their version of the American Dream.

• Scalable Growth — from a single location to multiple machines across a region.

• Proven Appeal — coffee is a product with broad demand, cutting across demographics and industries.

This makes Mr. Cappuccino an ideal fit for a wide range of entrepreneurs: young professionals looking for independence, retirees seeking supplemental income, or minority business owners

THE RIGHT OPPORTUNITY, THE RIGHT TIME With a recognized U.S. trademark, an exclusive territory model, and financing options available, Mr. Cappuccino has positioned itself as a forwardlooking franchise in one of the strongest consumer markets in the country. As the demand for premium coffee continues to expand, franchisees gain the opportunity to build a business that is not only profitable but also backed by comprehensive training and support.

The coffee industry isn’t slowing down — and neither is Mr. Cappuccino.

For entrepreneurs who want to tap into a proven market with a franchise that delivers both quality and opportunity, this may be the perfect time to get your brew going.

VETERANS ISSUE

Military Training Powers Success

by Stephen Rotay, Consultant, The Franchise Consulting Company FROM MARINE CORPS TO MULTI-UNIT FRANCHISOR: HOW MILITARY TRAINING POWERS SUCCESS When Marines leave active duty, they carry more than their gear—they carry a toolbox of leadership, discipline, and operational skills. Many of them channel those tools into owning franchises, where structured systems and mission-focus are the keys to success.

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Franchises operate on a tested model—one that requires adherence to procedures, accountability, and consistent performance.

Marines are trained to thrive in precisely these conditions.

Their ability to follow systems, lead teams, and maintain high standards positions them for immediate success as franchise owners. Whether managing a quick-service restaurant, fitness center, or

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home-service business, Marines often find the transition natural.

A Marine Corps veteran now owns 41 Sport Clips franchises across two states.

His transition exemplifies how the Corps’ values become business success. After his military service, he worked as a security contractor even while opening his first two Sport Clips locations in Texas.

ACCORDING TO THE INTERNATIONAL FRANCHISE ASSOCIATION, VETERANS OWN MORE THAN 14% OF ALL FRANCHISE BUSINESSES IN THE UNITED STATES— SIGNIFICANTLY HIGHER THAN THEIR REPRESENTATION IN THE GENERAL POPULATION. He says the cadence of military life—leading others, managing logistics, and making decisions under pressure—gave him the confidence and stamina to scale a franchise empire.

Another Marine example who served seven years in the Marine Corps, is now operating a Paul Davis Restoration franchise in Florida. He credits his ability to “always be looking a few steps ahead” and adapt swiftly—lessons from military life—as central to keeping his business agile, especially in challenging market conditions.

Franchises reward exactly the traits Marines are taught.

Many brands explicitly target veterans, offering structure, training, and support tailored to military experiences.

Meanwhile, franchises such

as Sport Clips and Paul Davis illustrate how veterans can leverage their leadership, sense of duty, and focus on excellence to drive growth and deliver consistent performance.

Many franchisors actively recruit veterans, recognizing the exceptional value they bring to their networks.

According to the International Franchise Association, veterans own more than 14% of all franchise businesses in the United States— significantly higher than their representation in the general population. Within that group, former Marines stand out for their operational precision and commitment to excellence.

Veteran-focused programs like VetFran further lower barriers—offering reduced

fees, financing incentives, mentorship, and connections.

Also, organizations like The Franchise Consulting Company have resources to help support our Veterans.

At The Franchise Consulting Company, they created a council made up of former military personnel. They provide advice and resources for their brothers and sisters in uniform. Some of the participants in the council participate in the Bet on a Vet program where additional resources and funding may be available for our Vets.

IN SHORT: the same rigor that shapes a Marine— honoring chain of command, mastering processes, leading under pressure—is nearly a perfect fit for owning and scaling a franchise. It’s not just about financial reward; it’s a second mission: serving communities, creating jobs, and building lasting legacies grounded in values that were forged in service. With appropriate resources and support, a franchise may be the perfect mission for those transitioning out of military life.

ABOUT THE AUTHOR Stephen Rotay is a former Marine and owner of numerous franchises.

He is still owner/operator of 4 franchises while being a Sr. Franchise Consultant for Franchise Consulting Company. Contact Stephen at srotay@ thefranchiseconsultingcompany.com.

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2025

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VETERANS ISSUE

From Orders to Ownership: Why Franchising Isn’t Just Another Chain of Command

by T.J. Treat, Consultant, The Franchise Consulting Company

W

hen veterans leave the military, they often look for opportunities that give them freedom, flexibility, and control of their future. But for some, franchising raises a hesitation: If I join a franchise system, am I just signing up to take orders again?

It’s a fair concern. The military is highly structured, and franchising also relies on systems and processes. At

first glance, it may feel like the same environment. But the truth is, franchising offers something very different. It provides a balance between structure and independence that can empower veterans to thrive as business owners.

FOLLOWING SYSTEMS VS. TAKING ORDERS The military requires following orders without question.

Franchising, on the other hand, requires following proven

systems.

Within those systems, the owner has significant autonomy.

Veterans don’t report to a commanding officer; they are the commanding officer of their business.

Think of the franchise model like a mission plan. The framework is there, tested, and designed to increase the chances of success. But how you lead your team, build your culture, and grow your business is entirely in your hands.

WHERE THE FREEDOM LIES • Local Leadership: Franchisees run their own teams. They decide who to hire, how to motivate employees, and what kind of workplace culture they want to build.

• Community Impact: Veterans can choose how to connect with their community, sponsoring local events, supporting charities, or simply serving customers in their own way.

• Personal Lifestyle: Unlike the military, where your schedule is dictated, franchising allows veterans to align their business with their personal goals and family life.

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A PERSONAL PERSPECTIVE When I first got into franchising after leaving the Navy, I’ll admit I had some of the same concerns. I worried about whether I’d simply be plugging myself into another rigid system.

But what I found was very different.

Franchising opened up doors I never expected.

It gave me the chance to meet other owners, leaders, and entrepreneurs who have been both successful and inspirational. I’ve built relationships with people who have helped me grow not just as a business owner, but as a person. Many of these connections would never have happened without franchising as the bridge.

In addition, ownership gave me the freedom to shape my business around my values.

I was no longer executing someone else’s orders. I was setting the vision, making the calls, and creating opportunities for my team. The franchise system gave me a playbook, but the way I chose to run the business and the impact I wanted to make were entirely mine.

WHY THE BALANCE WORKS The beauty of franchising is that veterans don’t have to reinvent the wheel. The systems and training reduce risk, but the ownership side delivers freedom. Veterans can apply their leadership, discipline, and initiative without being boxed in by someone else’s orders.

Many successful veteran franchisees echo this same realization. Franchising is not about being told what to do. It is about using your skills within a framework that maximizes your chances of success and then building something uniquely your own.

ADVICE FOR VETERANS CONCERNED ABOUT “TAKING ORDERS” AGAIN 1. Ask Questions Early.

During the franchise exploration process, ask about flexibility. What decisions are made by the franchisor and what decisions are made by the franchisee?

2. Talk to Veteran Franchisees. Validation calls with other veterans will reveal how much independence they feel in their businesses.

3. Shift the Perspective.

Think of the franchisor not as a commander, but as an ally.

Their job is to provide tools, training, and support, not to dictate every move.

A NEW CHAIN OF COMMAND: YOUR OWN For veterans who worry that franchising might feel like the military all over again, it’s worth reframing the picture. In franchising, you’re not following orders. You’re following a plan, one that you choose, one that you own, and one that you have the authority to lead.

The military taught you how to execute a mission.

Franchising gives you the opportunity to choose your mission, lead it on your terms, and surround yourself with people who inspire you along the way.

ABOUT THE AUTHOR T.J. Treat is a Navy veteran, multi-unit franchise owner, and franchise consultant. He helps aspiring business owners, especially veterans, navigate the path to franchise ownership with clarity and confidence. Contact T.J. at TJ@ thefranchiseconsultingcompany. com.

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INTRODUCING, A GLAMOROUS OPPORTUNITY! The Amazing Lash Studio® brand is the category creator and category leader of eyelash extensions in franchising. Founded on the idea that helping people feel beautiful could also be an amazing business, Amazing Lash Studio locations provide semi-permanent eyelash extensions in a contemporary studio environment at an affordable price. Get Up & Go, with gorgeous lashes & effortless confidence!

Celebrating nearly 25 years of sharing lasting beauty & confidence, Amazing Lash Studio has more than 265 locations across the USA and more than 100 under development, nationwide.

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Chicago, Columbus, Cleveland, Denver, Detroit, Los Angeles, Milwaukee, Madison, NYC, New Orleans, Portland, Seattle, and more! *As noted in Item 7 and Item 19 of the November 2023 FDD

Amazing Lash Franchise, LLC. 1890 Wynkoop Street, Unit 1, Denver, CO 80202 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-8741. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Each Amazing Lash Studio® is independently owned and operated. Amazing Lash Studio® and the Amazing Lash Studio + design are registered trademarks owned by Amazing Lash Franchise, LLC.

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VETERANS ISSUE

America's Secret Weapon for Franchise Success

by Robyn Deering, Consultant, The Franchise Consulting Company

R

ob White spent nine years serving in the Army, building leadership skills and developing deep expertise in senior marketing roles across consumer goods and B2B operations. When he returned to civilian life in WinstonSalem, he carried more than just military discipline—he possessed the entrepreneurial instincts and strategic thinking that would make him an ideal business owner. His journey from soldier to franchisee represents a growing trend that smart franchise investors are recognizing.

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Veterans are nearly three times as likely to own a franchise as non-veterans, according to the International Franchise Association's 2024 research. Veterans own more than 1.9 million businesses and employ almost 5.5 million Americans, according to the U.S. Small Business Administration's Office of Advocacy 2024 veteran ownership statistics.

Within the franchise sector specifically, veterans account for 1 out of 5 of all franchisees nationwide, according to the Veterans Franchise Council that offers grants up to $10,000

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for qualified veterans opening franchises.

MILITARY TRAINING AND FRANCHISING ALIGN Veterans gravitate toward franchise ownership because of inherent similarities between military service and franchise operations. Both require adherence to established protocols, commitment to organizational culture and the capacity to execute complex operations with precision.

About 25% of veterans are interested in starting small businesses, according to

the SBA's 2024 Frequently Asked Questions About Small Business report, reflecting the entrepreneurial inclinations this population possesses after their service concludes.

While riskier independent start up models appeal to some, franchises offer support and business plans with proven revenue streams that command attention. Like many analytical thinkers, veterans tend to carefully weigh the support they receive from the franchisor vs the royalties, the time required to run operations vs projected revenue and the ramp up to profitability timeline vs the cost of capitalization. As one veteran who is scrutinizing franchise opportunities while he considers a graceful exit from his post-service government contract position put it: “I don’t mind the squeeze, if they can bring the juice.”

For franchisees like Rob White, this alignment became crystal clear during his franchise evaluation. When exploring franchise opportunities, he deliberately focused on veteran-friendly organizations in the home services space, specifically window coverings.

"In all that vetting of franchise opportunities I kept coming back to veteran-friendly organizations based around the home services space and window coverings specifically," White explained. "I loved the ability to do the work myself, start small and home-based and have the ability to grow it to a million dollar plus business."

WHY FRANCHISORS RECRUIT VETERANS Beyond patriotic considerations, there's a

powerful business case for why franchisors actively recruit and support veteran franchisees.

Veterans bring unique skills and dedication to the table, making them ideal candidates for franchise ownership. These aren't abstract qualities—they translate directly into lower failure rates, faster ramp-up periods and stronger team management.

Military veterans arrive at franchise ownership having already demonstrated commitment through years of service. They understand accountability, resource management and the importance of executing systems precisely as designed.

They're accustomed to working within hierarchical structures while maintaining autonomy within defined parameters— the exact operational framework franchises provide.

For White, the decision to join Bloomin' Blinds ultimately centered on cultural fit. "It was all about finding the right support system and cultural fit for me," White noted. "I ultimately felt the best connection with Bloomin'.

I loved the family feel, the business' sole focus on the industry they were experts in and the technology and support felt like a perfect fit for my needs."

A NATIONAL OPPORTUNITY AWAITS INVESTORS America's debt of gratitude to veterans extends beyond recognition—it represents a real opportunity for growth.

When franchisors prioritize veteran recruitment, they access a proven talent pool.

Veterans' representation in franchising significantly

exceeds their representation in the overall population, a trend attributed to the natural alignment between military service and franchise systems.

At a recent seminar at The Great American Franchise Trade Show and Expo in Washington DC, dozens of veterans stopped by the BetOn-A-Vet booth and attended the seminar "Deploy Your Dreams" to learn more about available funding and viable options for turning their MOS into new revenue streams.

This scene reflects growing momentum in the veteran franchising space.

With more veterans exiting service and post-service government jobs coupled with an increasing number of franchising companies actively recruiting, competition for top veteran franchisees will intensify. Franchisors who build genuine cultures of support and recognize the unique value military experience brings will secure the highestcaliber operators.

Rob White's journey from Army service to successful franchise ownership isn't an outlier. His story validates what the statistics confirm: veterans make exceptional franchisees because they embody the discipline, dedication and execution orientation that transforms franchise systems into vehicles for sustainable growth.

ABOUT THE AUTHOR Robyn Deering is a Franchise Consultant based in southwest Florida with extensive experience helping entrepreneurs identify optimal opportunities for franchise ownership and a proud member of The Veterans Franchise Council.

Contact Robyn at robyn@ thefranchiseconsultingcompany.com.

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VETERANS ISSUE

From WWII Veteran & POW to Centenarian: 102-Year-Old Harry Clew Embraces Life WWII Hero Harry Clew Finds Support Through Seniors Helping Seniors® Health-Care Franchise

by Neal Weiss, Consultant, The Franchise Consulting Company A LIFE OF HONOR, A FUTURE OF DIGNITY At 102 years old, Harry F. Clew, Jr. has lived through some of the most pivotal moments in modern history—and emerged with resilience, grace, and an enduring spirit. A decorated World War II veteran and former prisoner of war, Harry now enjoys his golden years with the support of Seniors Helping Seniors®, a unique health-care franchise that pairs older adults with senior caregivers who understand their journey.

Harry’s inspiring life—and his connection with Doris Dorey, Managing Partner of Seniors Helping Seniors in New Jersey and Southern California— illustrate two powerful legacies: one forged in war, and the other in compassion.

A LEGACY FORGED IN THE SKIES OF WWII Harry served as a First Lieutenant in the U.S. Army Air Forces, flying as a Bombardier with the 385th Bomb Group, 551st Bomb Squadron. On February 25, 1944, during a 76

mission over Regensburg, Germany, his B-17 Flying Fortress, affectionately named Winnie the Pooh, was struck by anti-aircraft fire and shot down.

Captured by German forces, Harry endured 15 months as a prisoner of war in Stalag Luft I in Barth, Germany. He was finally liberated by Russian forces in May 1945, and later awarded the Prisoner of War Medal—a testament to his courage, sacrifice, and perseverance.

FROM BATTLEFIELDS TO BOARDROOMS After the war, Harry returned home to Chicago and pursued a degree in Chemical Engineering through the GI Bill. A summer job at Oscar Mayer Foods Corporation in 1946 turned into a lifelong career that would take him across the globe.

Discovering a passion for innovation in the food industry, Harry shifted his focus to Food Engineering and Technology while continuing to work fulltime. His dedication paid off.

By 1951, he was promoted to Quality Control Supervisor in

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Los Angeles, and he quickly rose through the ranks—from Plant Manager to Vice President of Manufacturing by 1980.

In 1984, at age 61, Harry accepted an international role as Managing Director of a joint venture in Japan, where he successfully led operations for four years. He retired in California at 65, closing out a distinguished and impactful professional journey.

A VETERAN HONORED Now a resident of Dana Point, California, Harry lives not in the shadows of his past, but in quiet gratitude for the life he’s lived—and the care he receives.

On Veterans Day, Saturday, November 11, he was honored at a community celebration at Stand Vista Park, where he was one of a handful of surviving WWII veterans recognized.

“It’s a real compliment to be remembered,” said Harry. “It’s appreciated. Often, time erases history.”

A NEW CHAPTER WITH COMPASSIONATE SUPPORT One of the people ensuring that Harry continues to live with dignity and connection is Doris Dorey, a dedicated leader in the Seniors Helping Seniors® franchise network.

While Harry and Doris come from vastly different walks of life, their stories intersect through shared values of service, resilience, and empathy.

Seniors Helping Seniors® is a pioneering in-home care organization with over 200 locations nationwide, pairing aging adults with peer caregivers who provide not just help—but heartfelt companionship.

Sue and niece Tricia, she was inspired by the experience of caring for her own father (Tricia’s grandfather), who lived with Alzheimer’s disease.

Despite the toll of cognitive decline, his humor and spirit remained intact—leaving a lasting impression on three generations.

Today, Doris co-leads operations in both Southern California and New Jersey, delivering non-medical, in-home care services like companionship, light household help, respite care, and assistance with daily living.

The goal: helping seniors age in place, maintain independence, and avoid unnecessary institutionalization.

CAREGIVING ROOTED IN FAMILY AND PURPOSE For Doris, caregiving is deeply personal. Along with her sister

TWO STORIES, ONE SHARED LEGACY Harry’s military heroism and Doris’s caregiving mission may

seem worlds apart—but they echo the same truth: resilience and compassion matter at every stage of life.

“Harry’s story is living history,” Doris says. “It’s an honor to serve him with the same care, respect, and heart that he once gave to our country.”

In a society that often overlooks the elderly, organizations like Seniors Helping Seniors® and caregivers like Doris are quiet champions—ensuring that seniors like Harry not only live long lives, but rich, supported, and dignified ones.

ABOUT THE AUTHOR Neal Weiss is a Senior Franchise Consultant with The Franchise Consulting Company &a Parttime Caregiver with Seniors Helping Seniors® Franchise.

Contact Neal at Neal@ TheFranchiseConsultingCompany. com.

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VETERANS ISSUE

From War-fighting to Wheeling Deals

by Magnus Nilsson, Consultant, The Franchise Consulting Company

I

remember the sound of my mother’s voice when I told her I had become an award-winning franchise consultant last winter. It was a feeling like no other—the hard work had paid off, and lives had been impacted. The joy I felt that day when my potential had truly been realized, and others agreed, was like winning the lottery—only with fewer dollar signs. But you know what’s better than that? Receiving reviews like this: “Magnus demonstrated extensive knowledge of the franchise business. He adeptly recommended suitable investment opportunities, aligning with our discussions. He presented a diverse array of prospects, ranging from those requiring a modest initial investment to substantial brickand-mortar endeavors. He meticulously prepared us for our conversations with franchisors and provided thorough debriefings thereafter. Furthermore, Magnus furnished

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us with pertinent resources to facilitate an informed decision-making process. I unequivocally endorse Magnus to individuals considering franchise business opportunities.”

-Eric D. But this isn’t about how great I am, or even how hard I worked for my client Eric, rather pay attention to the sincerity in his voice—you could feel that I was there for him when he needed me to be. This is what actually makes what I do worth it. I’m on the front lines of changing communities and the country through entrepreneurship—one client at a time, and one deal at a time.

But I wasn’t always a franchise consultant—and I still serve my country through my reserve career in the United States Navy. Before my career in franchising, I served in our nation’s great Merchant Marine as an Engineering Officer aboard all kinds of ships. It was an adventure like no other, and I wouldn’t trade it for the world.

I believe my background in the military has truly shaped the way I run my business, and I am forever grateful for those experiences.

A similar story is that of Eric Howe, CEO and Founder of Optic Kleer. A former British Royal Air Force engineer, Eric spent 13 years serving as an aircraft engineer. His life con-

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sisted of being a part of the high pressure role of running and maintaining an Air Force Tornado Fighter squadron. He was deployed around the world and served in various conflicts including the Gulf War. Following his impressive career in his country’s military, Eric took the discipline, grit, and leadership skills that he honed in the military into the world of business. In March of 1991, Eric launched Optic-Kleer, a full service Auto Glass franchise offering Windshield Repair, Replacement, Recalibration and Headlight Restoration. Within two years, Optic-Kleer had become the largest windshield repair com-

pany in Europe surging to the top with over 70+ franchises.

Eric then moved to the United States in 2006 to expand and grew his full service auto glass company here in the USA. Fueled by success, the onset of Covid provided the perfect situation to launch Optic-Kleer as a license which would later become a full blown franchise offering.

Eric’s concept went on to soar to new heights, acquiring 20+ licensees in its first two years of franchising. Since launching here in the United States just under three years ago, Optic Kleer has already seen a massive uptick in franchise interest and they currently have nearly 60 territories awarded. It’s no surprise given Eric’s personable nature, hilarious dad jokes (that actually make you laugh), and impressive business model for aspiring entrepreneurs. Today, Optic-Kleer is in five countries and has sold over 150 franchises. They are a Texas based, truly home grown, Family Oriented Franchise Business and they looking to spread nationally across the United States and possibly further abroad. With stellar profit margins and an elite leadership team, nothing is stopping this one from running.

But better than that, and just like every U.S. military veteran living out their lives here in the United States, Eric shares something with them that any good ol’ American soldier has—Loyalty. Eric and his team at Optic Kleer have created a franchising offering that is second to none the most impressive business model for aspiring entrepreneurs that I have ever seen.

But don’t take it from me—

read the Q&A below from CEO and Founder Eric Howe himself on why Optic Kleer is a franchise that needs to be on your radar: QUESTION: How has your experience in the Royal Air Force shaped the way you do business?

ANSWER: It’s taught me to be seriously organized, to be driven, to be goal orientated and to have the ability to talk with anyone from any level of wealth or intelligence on their level.

QUESTION: What is so special about Optic-Kleer, and why are investors so excited about it?

ANSWER: Optic-Kleer is a high profit, recession-proof business that everybody and every business needs. Family operated and supported. We are all about 'People'. From our staff to our customers and suppliers, and everyone we come into contact with.

QUESTION: Why should an investor consider Optic-Kleer over another opportunity?

What makes this investment so special?

ANSWER: We have a proven model, we have fantastic branding, and we have a great team. We are all industry professionals who share a passion for helping others and, of course, cars. Optic-Kleer is much more than a franchise.

It's a lifestyle. It's a passion and it's in a service industry, that with the advent of calibration, has become more and more technical with rewards that reflect that technology.

ABOUT THE AUTHOR Magnus Nilsson is a United States Naval Officer currently serving as a Strategic Sealift Officer. He resides in the Navy town of Norfolk VA and operates his franchise consulting business where he helps entrepreneurs, military or civilian, find franchise opportunities that match their skills, goals, and budget. Contact Magnus at Magnus@ TheFranchiseConsultingCompany.com.

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2025

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VETERANS ISSUE

Honoring Veterans:

How Franchising Rewards Those Who Served

by Dave Sullivan, Consultant, The Franchise Consulting Company

E

ach November, as our nation pauses to honor the men and women who have served in the armed forces, the franchise community also takes time to recognize a powerful truth: veterans and franchising are a perfect match. The values that drive success in the military— discipline, leadership, teamwork, and mission focus—are the same qualities that make veterans some of the most successful franchise owners in the country.

WHY VETERANS EXCEL IN FRANCHISING Franchising provides a structured yet entrepreneurial pathway for veterans transitioning into civilian life. After years of following systems, executing strategies, and managing teams, veterans

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naturally align with the franchise model’s blend of independence and proven processes.

According to the International Franchise Association (IFA), one out of every seven franchises in the U.S. is veteran-owned.

These entrepreneurs generate billions in revenue and employ hundreds of thousands of people. They bring an unmatched work ethic, adaptability, and a sense of service that elevates entire franchise networks.

who used his leadership and operations experience to scale multiple fitness locations.

In every case, their military background gave them a head start—discipline, grit, and a “no-quit” mindset.

Franchise brands value these traits because they translate directly to success.

Veterans are comfortable with systems, thrive under structure, and know how to execute consistently—qualities that make them standout franchise operators.

FRANCHISING AS A NEW MISSION For many veterans, owning a franchise isn’t just a business— it’s a mission. The shift from serving a country to serving a community gives purpose and direction during a major life transition. Whether they’re running a fitness studio, a home service brand, or a restaurant, veterans find fulfillment in building something that creates jobs and strengthens their local economies.

Brands that recognize this often develop specialized support for veteran franchisees.

Many offer discounted franchise fees or financing assistance.

A TWO-WAY REWARD The rewards of franchising for veterans extend beyond financial success. Franchising gives veterans the opportunity to mentor others, build teams, and give back to their communities. Many veterans also find a renewed sense of camaraderie within franchise networks—something they deeply valued in their military service.

For the franchise industry, supporting veterans isn’t just about gratitude—it’s about partnership. Veteran franchisees enhance brand reputation, strengthen company culture, and serve as role models for operational excellence.

SUCCESS STORIES AND SHARED VALUES Across the nation, countless stories highlight how veterans turn their leadership skills into thriving franchise businesses. Take the Marine Corps veteran who applied his logistics background to run a successful restoration franchise. Or the Army officer

HOW TO GET STARTED Veterans exploring business ownership should begin by connecting with organizations like The Franchise Consulting Company or consulting a certified franchise advisor who understands both the franchise landscape and veteran incentives. The goal is to find a brand that aligns

with personal goals, skills, and lifestyle—whether it’s a homebased business, a retail model, or a management-driven opportunity.

As veterans consider their next mission, franchising stands as one of the most veteran-friendly paths to entrepreneurship in America.

It offers the tools, support, and community needed to succeed—while allowing veterans to continue serving, this time through business leadership.

Veterans have already proven their commitment, courage, and leadership. Franchising gives them the opportunity to turn those same traits into lasting success. As we celebrate their service this Veterans Day and beyond, the franchise community proudly salutes those who continue to lead— not on the battlefield, but in the boardroom, the storefront, and the neighborhoods they now call home.

ABOUT THE AUTHOR Dave Sullivan is a senior Consultant at the Franchise Consulting Company helping people achieve independence through business ownership. Contact Dave at daves@ thefranchiseconsultingcompany.com.

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Master Your Trade

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VETERANS ISSUE

From the Front Line to the Franchise:

How First Responders are Becoming the Next Wave of Franchise Owners

by Joe Griff ith II, Consultant, The Franchise Consulting Company stories are reshaping what franchise ownership looks like — and proving that the skills learned on the front lines transfer powerfully into the world of entrepreneurship.

E

very day, America’s first responders run toward what others run from. Firefighters, EMTs, paramedics, and law enforcement officers dedicate their lives to service, structure, and protecting their communities. When they hang up their uniforms — or even while still serving — many are discovering a new mission: business ownership through franchising.

Just like veterans, first responders are increasingly stepping into franchising not just as operators, but as leaders, job creators, and community anchors. Their

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SHARED DNA: FIRST RESPONDERS AND FRANCHISE SYSTEMS At their core, successful franchise systems are built on structure, discipline, teamwork, and execution — the very same principles that guide first responders every day.

When firefighters coordinate at the scene of a blaze, when paramedics work seamlessly under pressure, or when officers follow precise protocols, they’re operating within systems designed to function when stakes are high.

That operational mindset maps almost perfectly to running a franchise: • Following proven systems • Leading and training teams • Making quick decisions with incomplete information • Staying calm and focused in high-stress situations It’s no surprise that many brands have begun to actively recruit first responders as franchise owners.

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A NATURAL TRANSITION: FROM SERVICE TO OWNERSHIP For many first responders, franchising represents something powerful: the chance to own a business without losing the sense of mission.

Many: • Start part-time while still on the job, eventually transitioning full-time.

• Use the franchise model to build a second career after retirement.

• See franchise ownership as a way to give back to the same communities they’ve spent their lives protecting.

A retired firefighter who now owns multiple quick-service restaurant units once put it this way: “I spent 25 years saving lives and protecting my city. Now, I’m building something here that creates jobs for the next generation. It’s still service — just a different kind.”

WHY FRANCHISING FITS SO WELL First responders bring to the table a set of soft and hard skills that align almost perfectly with what franchising demands:

MORE THAN A BUSINESS For most first responders who become franchise owners, this isn’t just a financial decision — it’s a continuation of service.

They: • Hire locally.

• Sponsor youth sports teams and community events.

• Create steady jobs in their towns.

• Often hire fellow first responders and veterans.

That sense of service and belonging doesn’t go away — it just shifts to a new mission.

• • • • •

Leadership under pressure Operational discipline Team-building culture Strong community ties Problem-solving mindset Franchise brands increasingly see first responders as not just franchisees, but ideal culture carriers who can lead successful, stable operations.

FUNDING PATHS AND INCENTIVES Franchise ownership requires capital — and many first responders are finding pathways to ownership that make it possible: • Many brands now offer first responder discounts on franchise fees, mirroring veteran incentive programs.

• Some local credit unions and lenders offer specialized financing for public servants.

• Grants and community programs often support firefighter and police entrepreneurship.

• Group or family ownership models let first responders partner with colleagues or spouses to scale.

The combination of financial support and their alreadystrong leadership profile creates an ideal foundation for success.

BUILDING ON TRUST: COMMUNITY POWER One of the greatest advantages first responders bring to franchising isn’t on paper — it’s in community trust.

People know their local firefighters, EMTs, and officers.

They’re recognizable faces with reputations built on reliability and service. When those same individuals open a local business, that trust translates directly into customer loyalty.

This makes first responders

especially strong operators in: • Home services • Fitness and wellness • Food and beverage • Senior care and healthcare franchises • Children’s services and education These are all sectors where community credibility matters — and first responders have that in abundance.

A GROWING MOVEMENT The number of first responders entering franchising has grown steadily over the past decade. Many are drawn to emerging brands that allow flexibility and local ownership, while others partner with established national names for long-term stability.

Some brands have even built dedicated recruitment pipelines for police, fire, and EMS personnel — recognizing the value of their leadership and trust in local communities.

Organizations like VetFran and local small business associations increasingly include first responders in their entrepreneurship outreach.

A SECOND ACT WITH PURPOSE The stories are multiplying: firefighters who run gyms, police officers who build home service empires, paramedics who launch health and wellness franchises. Franchising gives first responders the structure they know, the freedom they want, and the community connection they value most.

They’ve spent their lives protecting neighborhoods. Now, they’re helping build them.

The front line doesn’t end when the siren quiets. For many first responders, it simply shifts to a new kind of mission — one with a sign above the door, a team inside, and a legacy that lasts long after the call is over.

ABOUT THE AUTHOR Joe Griffith II has a career spanning multiple industries, he brings a unique blend of operational expertise and hands-on experience to his role as a Franchise Business Consultant with The Franchise Consulting Company.

His professional background includes franchise ownership, business development, safety training, and a distinguished military service. Joe has opened and managed numerous franchise locations, gaining invaluable insights into the intricacies of franchise operations. Contact Joe at jgriffith@ thefranchiseconsultingcompany.com.

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2025

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VETERANS ISSUE

From the Military to the Marketplace: How Eric Howe Built Optic-Kleer into a Leading Auto Glass Franchise

by Dustin Helms, Senior Consultant and Co-Chair of The Veterans Franchise Council

I

f you have been in franchising as long as I have, you know that the people behind the brand are every bit as important as the brand itself. I always like to ask franchise founders what their journey has been like. It fascinates me to hear how someone from seemingly normal beginnings can go on to build a franchise empire. I love a good story and I especially love stories about Veterans, who I have supported throughout my career. What he has accomplished is every

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founder's dream. More than 60% of all f ranchises that have ever been created never reach 20 franchise locations. OpticKleer has rocketed past that and their growth appears to be exploding exponentially with territories already starting to sell out in some major markets. Here’s the story of Eric Howe and OpticKleer.

BUILT ON THE VALUES OF SERVICE Eric was born and raised in the UK. As a young adult, he joined the Royal Air Force

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in 1978 as an aircraft engineer and eventually became crew chief on a fighter jet squadron. As the Gulf War was heating up, Eric was sent into the combat zone where they supported and carried out missions alongside US forces.

Along the way he learned what leadership really meant.

Howe often says that his time in the military prepared him for entrepreneurship in ways that no business school could.

The ability to think strategically under pressure, lead by example, and operate within a structured system translated naturally into the world of franchising. Those values and experiences are instilled in him to this day and have allowed him to develop a culture at Optic-Kleer of support and mentorship much like the camaraderie found in the armed forces.

A MISSION BEYOND THE WINDSHIELD Once out of the military, Eric was searching for the next chapter of his life when he stumbled his way into auto glass repair. People told him he would never be able to make a living with that. History went on to prove them wrong

when eventually Eric had the largest auto glass repair company in the UK. Following up on that success, Eric set his sights Westward with plans to do it again in the United States.

Originally a man-in-a-van operation, his early franchisees started to find success. As the company continued to grow he realized that his franchisees, while successful, were capped on the kind of money they could make by traveling from location to location in a mobile only model. That eventually evolved into the fixed location model that Optic-Kleer has today.

With customers coming to his franchisees revenues soared even higher. Now Franchisees operate a client facing fixed location as well as a mobile unit that can do work with auto dealers, window tint companies, paintless dent, and body shops, etc. It has been dialed in to perfection.. Although Eric would tell you there is always room for improvement. As time goes by those improvements continue to be made.

EMPOWERING ENTREPRENEURS ACROSS THE COUNTRY What began as one man’s vision has evolved into a scalable franchise system that empowers others to follow in his footsteps. Optic Kleer franchisees benefit from comprehensive training, national brand recognition, and a business model proven to perform in a competitive industry.

Optic-Kleer’s franchise offering is a great opportunity for veterans to get into business. Offering great profit margins within a simple business model, it provides a real opportunity to get into a service based business with minimal employees and business everywhere. They also offer a 5% discount for veterans and first responders.

For Howe, success isn’t just about profit margins — it’s about creating opportunities for others, especially fellow veterans, to transition successfully into business ownership.

HONORING SERVICE THROUGH OPPORTUNITY As the franchise world continues to recognize the incredible contributions of veteran entrepreneurs, Eric Howe’s story stands out as a testament to what’s possible when military precision meets business innovation.

Optic-Kleer isn’t just repairing windshields — it’s helping veterans and entrepreneurs across the nation build clear paths to their own futures.

ABOUT THE AUTHOR Dustin Helms is a Senior Franchise Consultant with The Franchise Consulting Company and an entrepreneur at heart. Dustin built two successful companies from scratch in both the automotive and real estate industries. Those successes opened the door to franchising, which is where he really exceeded expectations, expanding a small company into 26 states and oversaw the expansion of the brand’s exit strategy and acquisition. From there, his franchising experience took him into the insurance industry where he sold franchises for an emerging brand. Contact Dustin at Dustin@ TheFranchiseConsultingCompany. com.

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Welcome to The Linksman, a unique golf related franchise concept that offers an exclusive setting for corporate and private events of up to 60 guests. Step into our immersive venue, complete with a state-of-the-art 21' wide curved golf simulator, a captivating 75" flatscreen TV, a charming putting area, a stylish lounge, an entertaining Buck Hunter arcade beer pong, and a host of other delightful amenities.

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Low Initial Investment High Profit Margin Booming Industry Fun Business to Run Repeat Customers Easy Online Presence

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(949) 285-3211

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VETERANS ISSUE

Operation Ownership: Inside the Growing Movement of Veteran Franchisees

by Jack Tiwari, Consultant, The Franchise Consulting Company

W

hen U.S. Army veteran Mark Johnson retired after 22 years of service, he knew he wasn’t done serving, he just needed a new mission. Instead of a uniform, he put on a franchise polo. Today, he runs three successful home-service territories and employs a dozen team members, most of them veterans themselves.

“I missed the sense of purpose and teamwork,” Johnson says. “Franchising

gave me both - a playbook, a mission, and a team.”

Across America, thousands of veterans like Johnson are discovering that the next chapter of service doesn’t happen on the battlefield - it happens in business ownership.

And increasingly, that path runs through franchising.

A MISSION THAT MATCHES THE MINDSET Veterans are uniquely suited to franchising because the model mirrors military principles:

structure, systems, and execution.

In both worlds, success depends on following a proven plan while leading people effectively.

According to the International Franchise Association’s VetFran program, one in seven franchise owners is a veteran - a statistic that continues to climb. These entrepreneurs are thriving across industries from home improvement to logistics to fitness.

“Veterans understand processes and teamwork better than most,” says Emma Stafford, VP of Development at a national service franchise.

“They’re used to structure and standard operating procedures, which is exactly what franchising provides.”

FROM BOOTS TO BUSINESS Programs like VetFran have made the transition even smoother. Founded in 1991, VetFran partners with hundreds of franchise brands that offer incentives such as discounted franchise fees, mentorship, and specialized training for veterans entering the franchise world.

The impact is tangible.

According to IFA data, veterans own more than 66,000

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franchise establishments nationwide, employing over 800,000 Americans and generating billions in annual economic output.

For many, franchising offers a blend of independence and support - a structured way to build wealth without starting from scratch. “After years of following and executing plans, veterans know how to lead within a system,” Stafford adds.

“That’s what makes them natural franchisees.”

SECTORS WHERE VETERANS SHINE Certain sectors are seeing an especially strong influx of veteran ownership. Home services, senior care, property management, and fitness brands are among the top categories - businesses that thrive on discipline, consistency, and customer service.

“Veterans are mission-driven,” notes franchise consultant Jack Tiwari, founder of Franchise Nation. “They like knowing there’s a process, a brand standard, and a support team - but also the freedom to run the business their way.

Franchising gives them both.”

Emerging trends also point to more veterans investing in multi-unit ownership and semi-absentee models, leveraging their leadership skills to manage teams rather than daily operations.

FINANCING AND THE PATH FORWARD Access to capital remains one of the biggest barriers to business ownership, but veterans benefit from multiple funding channels.

SBA programs and partnerships with veteran-focused lenders continue to ease the path.

Critically, many franchisors offer internal financing or waived fees for veterans as part of their recruitment strategy, demonstrating an understanding of the value this demographic brings.

As the veteran community increasingly turns to entrepreneurship, franchising provides a tested framework- a “mission manual” that aligns perfectly with their mindset and training.

A NEW KIND OF SERVICE For veterans like Johnson, business ownership is more than profit - it’s purpose.

“When I open a new location, hire another veteran, or sponsor a local event, it feels like service again,” he says. “It’s about building something that matters.”

The veteran-to-franchisee pipeline isn’t just growing - it’s redefining what leadership looks like in small business America. These owners bring discipline, integrity, and a mission-first mentality to every brand they represent.

And as more franchise systems recognize the power of veteran leadership, one thing is clear: the next great wave of American entrepreneurship might just be wearing dog tags under their business shirts.

ABOUT THE AUTHOR Jack Tiwari is a seasoned business consultant, community leader, and cultural advocate. With a deep understanding of the franchise industry, he helps entrepreneurs achieve success in franchise sales and acquisitions, business development, and social impact. Contact Jack for any companies mentioned here or more at jack@ thefranchiseconsultingcompany.com.

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American Veterans Traveling Tribute (AVTT) is a veteran-owned organization honoring those who served. Founded in 2005, AVTT travels nationwide with the Traveling Vietnam Wall and Cost of Freedom Tribute, celebrating veterans and educating future generations.

Their tributes span conflicts from WWI to today, with the flagship 80% scale Vietnam Wall featured in over 500 events. AVTT is also creating a Global War on Terrorism exhibit, including a 9/11 tribute, to ensure no name is ever forgotten.

WHY FRANCHISE WITH US? Patriotic Mission

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info@avttfranchises.net

avttfranchises.net

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VETERANS ISSUE

A Business Built on Honor:

The AVTT Franchise Opportunity

I

n an economy saturated with typical retail and service franchises, AVTT Franchises Inc. offers a fundamentally different and deeply meaningful business venture.

This is a chance to not just own a business, but to become a curator of American history, bringing powerful, mobile tributes to communities across the nation.

The core mission is simple yet profound: to ensure that the service and sacrifice of our nation's military are never forgotten. As an AVTT franchisee, you play a vital role in expanding the reach of the American Veterans Traveling Tribute (AVTT), a recognized, veteran-owned and operated organization dedicated to this purpose since 2005.

The franchise model centers around licensing and managing AVTT's comprehensive collection of tributes. These are not merely displays; they are immersive,

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educational, and emotionally impactful experiences. The most notable tributes include: The 80% Vietnam Wall Replica: A centerpiece of the tribute, this is an 80% scale, 360-foot replica of the Vietnam Veterans Memorial, etched with the names of over 58,000 fallen service members.

The Cost of Freedom Tribute: A panel-based exhibit honoring sacrifices encompassing conflicts like World War I, World War II, Korean War, Somalia and PTSD and suicide awareness.

Global War on Terrorism Tribute: A dedicated and growing tribute that honors those lost in Afghanistan, Iraq, and includes a full tribute detailing the impact of the September 11th attacks.

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THE FRANCHISEE’S ROLE: PATRIOTIC EVENT MANAGEMENT Owning an AVTT franchise means operating a missiondriven event management business. Franchisees tap into a consistent demand from local governments, schools, veterans’ groups, and civic organizations eager to host these powerful tributes.

Your key operational duties include: Event Booking and Coordination: Utilizing a proven system to secure event dates, managing logistics, and collaborating with local sponsors and media to ensure high community attendance.

Logistics and Curation: Traveling to events, overseeing the secure setup and

professional tear-down of the large-scale tributes, and ensuring the site respects the solemn nature of the walls.

Community Engagement and Revenue: Serving as the face of the tribute, engaging with veterans and families, and managing revenue streams derived from event fees, on-site patriotic merchandise sales, and community donations.

The business model is often described as "passion, purpose, and profit," allowing owners to generate income while providing an invaluable service to veterans and the public.

SUPPORT, EXPERIENCE, AND THE IDEAL CANDIDATE The AVTT franchise offers a significant advantage through its decades of operational experience. With hundreds of successful events completed nationwide, the parent company America’s Freedom Tribute provides comprehensive support that guides the franchisee through the unique challenges of managing traveling tributes.

This support includes: Operational Training: Guidance on the intricate logistics of transporting,

erecting, and securing the large-scale tributes.

Booking and Marketing Assistance: Dedicated booking agent with tools and expertise to successfully market the events and secure host communities.

Merchandise Program: Access to exclusive, officially licensed AVTT patriotic merchandise for on-site sales.

This opportunity is particularly well-suited for a specific type of entrepreneur.

While business acumen is necessary, the ideal franchisee is often a veteran or military family member with a deep personal connection to the mission. They must be selfmotivated, organized, and possess the leadership skills to manage events and engage respectfully with the public and Gold Star families.

In a world where preserving history often means traveling to a single location, the AVTT franchise brings history, honor, and remembrance directly to the heartland of America. It is a chance to not only own a

business but to honor a sacred commitment to those who have served.

To learn more about the specifics of the investment, required capital, and available territories, interested individuals should contact AVTT Franchises Inc. directly to receive their franchise disclosure information.

MORE ABOUT AVTT FRANCHISES AVTT Franchises offers Veteran entrepreneurs the opportunity to become a local owner and curator of an official America's Freedom Tribute traveling displays. This unique franchise model allows you to bring traveling veterans tributes to communities across the United States.

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VETERANS ISSUE

Floor Coverings International® is Proud of This Franchisee’s Service to His Country and Launch of Fresno Location

by Rhonda Sanderson, CEO, Sanderson & Associates

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ike Swope, a seasoned professional with more than 11 years of service in the US Army National Guard and experience across multiple industries, recently launched Floor Coverings International of the Central Valley in Fresno, California. Swope’s unique background in military communications, data analysis, startup operations, and firsthand home services positions him to deliver exceptional flooring solutions while making a positive community impact.

Before opening his new flooring business, Swope served as a communications officer in the National Guard, coordinating disaster response efforts with FEMA and state agencies. “My military experience taught me the importance of teamwork, adaptability, and serving the community in times of need,” he said.

Following his service, Swope sharpened his analytical and operational skills at PG&E and later in various startup leadership roles, ranging from restaurant logistics to

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environmental projects. His passion for home services grew through personal investments in real estate and running a handyman business, inspiring his move into the flooring industry.

Swope is particularly excited about the growing popularity of vinyl flooring in his market.

“Most homes here are built on concrete slabs, making vinyl an ideal option for durability and style. Modern vinyl flooring beautifully mimics hardwood or stone,

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Mike Swope Operates FCI of Central Valley CA. His dog Waylon Swope attends many flooring appointments with him.

offers water resistance, and installs quickly, providing homeowners a fresh look without hassle,” he noted.

“Being a dog owner, I love the pet-friendly flooring we offer.

It is the most popular flooring option by far.”

Said Swope, “Leaving the military was a significant turning point in my life.

During my service, I thrived on the sense of team building, camaraderie, and shared purpose that came with being part of a close-knit group. After transitioning out, I found myself missing that environment deeply. While I had the opportunity to work alongside highly educated and talented individuals in my next career, I realized there was something missing—true leadership and the chance to build and guide a team toward a common goal.

I wanted more than just a job; I wanted to make a real impact, both within an organization and in my community. That’s when I discovered Floor Coverings International. What inspired me most was their commitment to not only delivering quality service but also empowering franchisees to become leaders. The

company’s values aligned perfectly with my desire to foster teamwork, develop leadership skills, and give back to the community.”

“Floor Coverings International is proud to support franchisees like Mike Swope who bring leadership, dedication, and community spirit to the home improvement industry,” said Tom Wood, president and CEO of Floor Coverings International. "After an extraordinary year, the energy across our network is at an all-time high," Wood continued. "The exceptional efforts of our franchisees, combined with strategic investments in marketing and support, have set the stage for a landmark year ahead. With more than 100 launches on the horizon, 2025 is set to be a pivotal chapter as we solidify our presence as the most recognized flooring provider in North America."

Looking ahead, Swope aims to establish his business as a community cornerstone.

“In five years, I want to be known not just for exceptional service, but for meaningful contributions to animal welfare, youth sports, and local causes. Building strong relationships and giving back

are as important as growing the business,” he said.

For further information or to contact Mike Swope go to https:// floorcoveringsinternational. com/locations/us/ca/fresno/ Email address: mike.swope@fcifloors.com About Floor Coverings International Floor Coverings International is the #1 Mobile Flooring franchise in North America.

Utilizing a unique in-home experience, the mobile showroom comes directly to the customer's door with more than 3,000 flooring choices. Floor Coverings International has 270-plus locations throughout the U.S. and Canada with plenty of opportunity for continued expansion. For franchise information, please visit https://flooring-franchise. com/ and to find your closest location go to www. floorcoveringsinternational. com.

ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@ sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/ WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2025

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VETERANS ISSUE

General Anthony J. “Tony” Tata:

From Battlefield Commander to America’s Warfighter Guardian

R

etired U.S. Army Brigadier General Anthony J. Tata who was previously featured in the November 2021 issue of Franchise Journal, has spent his adult life at the intersection of service, leadership, and problemsolving. After a 28-year Army career culminating as deputy commanding general in Afghanistan where he earned the combat action badge and a Bronze Star. Tata’s second and third acts have spanned big-city school systems, state infrastructure, bestselling novels, business leadership and national-level defense policy. In July 2025, he was confirmed by the U.S. Senate as Under Secretary of Defense for Personnel and Readiness, the Pentagon’s top official responsible for the well-being, readiness, and career lifecycle of service members, civilians, and military families. In that capacity, he is effectively America’s “people strategist,” advocating for policy that touches recruiting, training, health, transition, and talent management across our military.

We were honored in 2022 when General Tata spoke at

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ASK ANY VETERAN WHAT KEEPS THEM UP AT NIGHT NEAR SEPARATION, AND YOU’LL HEAR THE SAME THEMES: TIMING, BENEFITS NAVIGATION, MEANINGFUL WORK, AND A SOFT-LANDING FOR THEIR FAMILIES.

NOVEMBER 2025 | WWW.FRANCHISEJOURNAL.COM

our franchise conference in Las Vegas. He focused on the resolve of America’s youth in the military, the age-old traditions of service and how this younger generation that safeguards our country follows in the proud footsteps of their forefathers. As he recounted the courage and bravery these young men and women have shown in battle, the audience sat in silent admiration and gratitude as his words permeated the conference center. He gave an uplifting and patriotic speech and we were all reminded of how proud we are to be Americans.

We all owe a debt to these heroes when they transition from the military to ensure their futures are as secure as the present that they secure for us.

Tata’s current mandate is sweeping: workforce readiness, force management, education and training, health affairs, National Guard and Reserve matters, and qualityof-life programs. It is the nerve center for issues that remain decisive to deterrence and retention—from pay and benefits to family support and workplace culture. The official biography underscores that portfolio and notes his prior stint performing the duties of Under Secretary of Defense for Policy in late 2020 and early 2021, a period where he worked on high-level national security policy before returning to personnel matters in 2025.

A CAREER OF COMMAND—AND CHANGE Commissioned from West Point and forged in the

airborne divisions, Tata retired as a brigadier general after leading soldiers in combat and earning the Combat Action Badge and Bronze Star. That track record— command, operational tours, and enterprise leadership— frames his later civilian roles and his approach to policy: measurable outcomes, mission clarity, and accountability. His publisher’s biography and public author pages document a parallel career as a nationally bestselling novelist, with series that channel operational nuance into popular fiction.

After the Army, Tata pivoted to complex civilian institutions.

He served as Chief Operating Officer of D.C. Public Schools, then Superintendent of the Wake County (Raleigh, NC) Public School System, roles that required stabilizing large organizations, aligning stakeholders, and moving the

needle on performance.

In 2013, he was appointed Secretary of the North Carolina Department of Transportation, steering a statewide portfolio spanning highways, rail, ports, and aviation. Those posts showcase a throughline: missions with real lives on the other end, tight budgets, and competing priorities—conditions that resemble the peoplepolicy challenges of today’s Pentagon.

THE PERSONNEL PORTFOLIO: READINESS THROUGH PEOPLE As Under Secretary for Personnel and Readiness, Tata’s remit is to ensure the force is ready because the people are ready. The office frames its mission bluntly: change the culture where needed, cultivate talent, promote the health and

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well-being of the force and families, and advance strategic readiness. That means everything from modernized fitness and medical policies to how the Department recruits digital-native Americans in a tight labor market, how it upskills mid-career NCOs and officers, and how it measures outcomes beyond inputs.

Recent directives have also emphasized accountability and performance for the civilian workforce—a sensitive but central lever for delivering services to warfighters and families. The aim: empower managers to address underperformance while protecting due process, so mission teams can move at the speed of today’s threats.

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VETERANS’ TRANSITION: FROM ONE HIGHPERFORMANCE TEAM TO ANOTHER Ask any veteran what keeps them up at night near separation, and you’ll hear the same themes: timing, benefits navigation, meaningful work, and a softlanding for their families.

The Transition Assistance Program (TAP)—retooled

by Congress in 2018–2019— now targets earlier, tailored interventions rather than a one-size-fits-all class crammed into the final weeks of service. In his Senate Armed Services Committee submissions for confirmation, Tata affirmed the Department’s shared work with VA and Department

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of Labor to keep that trajectory: a “comprehensive, timely, and personalized approach” that matches service members to the right education, certifications, and employment pipelines at the right moment, including the unique needs of Guard and Reserve.

Veterans’ organizations echo the stakes. Groups like the VFW have pressed for stronger, data-driven TAP that translates military excellence into civilian careers—in industry, the trades, higher education, entrepreneurship, and public service. Tata’s office sits at the junction where those improvements become real policy and measured outcomes.

A FRIEND OF VETERAN ENTREPRENEURSHIP While many veterans choose college or the trades, a growing cohort opts for entrepreneurship. One reliable on-ramp is franchising, which pairs veteran leadership and process discipline with proven playbooks and brand support. From a personneland-readiness lens, endorsing legitimate pathways into small business ownership isn’t about favoring one sector; it’s about expanding options that de-risk transition and leverage strengths honed in uniform: standard operating procedures, training cadence, team leadership, and accountability.

Tata’s public statements around transition policy— centered on earlier, individualized planning and collaboration with VA and DOL—map cleanly to that approach. When DoD aligns credentialing, apprenticeship, and small-business education early in the service member’s journey, veterans can step into franchising (or other ventures) with financing, certifications, and a familyready plan already in hand. His steady hand and collaborative approach makes policy become prosperity.

AUTHOR, SPEAKER, AND COMMUNICATOR Tata is also a communicator by trade—on the page and on the stage. His thrillers have won awards and found wide audiences; his speaking bios and recordings show a leader comfortable translating complex national-security

themes to the public. That matters for a personnel chief whose success depends on creating a cohesive shared vision as much as policy: enabling Americans to serve, ensuring families know they’ll be supported, and attracting industry and academia to partner across the talent pipeline.

THE ROAD AHEAD The personnel challenges facing the Pentagon are hard problems: recruiting in a competitive economy; retaining cyber and STEM talent; modernizing health, fitness, and family policies; setting credible standards while ensuring opportunity; and guaranteeing that separating troops and their families land well— as students, professionals, or entrepreneurs. In each area, outcomes count more than intentions, and transparency builds trust.

General Tata’s skills are exactly what our country needs because of his authentic leadership—from troop command to school systems and state infrastructure, then back to the Pentagon’s policy core. That arc has a unifying theme: take on realworld missions, set measurable goals, and lead teams through

change. As Under Secretary for Personnel and Readiness, his lifelong understanding of what service members and families experience and need—faster access to care, clearer career pathways, better training, stronger transition outcomes— from real world experience not just on memos or talking points. He is at the center of a core of dedicated patriots safeguarding our warfighters interests and ensuring earlier, tailored, and outcomesbased support, especially in partnership with veterans’ groups and employers. His clear eyed leadership will strengthen both readiness today and the transition options for the veteran community tomorrow. That’s the quiet power of people & policy done right.

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global franchise

Join our Global Networ k of Local Proper ty Management Exper ts AvenueWest Global Franchise, LLC enables entrepreneurs to launch property-based business in their local communities and equips them with the network, the hands-on-training and the infrastructure for success.

A Unique Business Model

Our business, AvenueWest Managed Corporate Housing, delivers real estate investors a turnkey solution for property management by connecting them to our global network of local corporate housing franchise owners that manage furnished rentals with five star customer service.

What We Offer

An Explosive Market for Growth

• Immediate Brand Exposure

24/7

• Hands-on-Training with Vetted, Industry Experts • Ongoing Operational Support

According to the Corporate Housing Providers Association (CHPA), corporate housing generates nearly $4 billion in annual revenue with an average daily rate of $161. With an average stay in a US corporate housing unit of 78 nights, this provides a consistent and high-margin opportunity for property investors. Despite a slow-down of business travel and relocations in 2020, the demand for long term furnished lodging remained consistent. AvenueWest continues to rapidly grow and has doubled its number of franchises nationwide over the last five-years. We plan to double it again over the next three years.

• Community of Owners • Custom Website • Software to Manage Bookings • Continuing Education • Limitless Growth • Small Business Administration Funding

Own Your Future

At AvenueWest, our model is unique and durable. By partnering with property investment owners, we deliver a profitable model for owners to capitalize on their rental properties through our national corporate housing network while minimizing potential overhead exposure for our franchise owners. The result is a win-win partnership that continues to prove itself over the course of AvenueWest’s two-decade plus tenure.

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Franchising.avenuewest.com franchising@avenuewest.com global franchise

VETERANS ISSUE

Admiral Joxel García & Remy Szykier: A Life of Service,

Science, and the New Frontier of Public Health Through Franchising

by Nick Neonakis

Admiral Joxel García 114

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Remy Szykier

W

hen you meet Admiral Joxel García and his wife, Remy Szykier, you’re struck by two things immediately: their calm confidence and unshakable belief that health and opportunity are not privileges—they’re promises.

A four-star admiral in the U.S. Public Health Service Commissioned Corps and the nation’s 14th Assistant Secretary for Health, García has built a career at the intersection of medicine, policy, and mission. From his early days as a physician in Puerto Rico to the upper echelons of federal health leadership, he has spent his life leading others toward one goal: making health accessible to all. Szykier is known in the Beltway and beyond as one of the most astute minds in crafting solutions to almost insurmountable problems and doing so with effortless style and innovation.

Today,the García-Szykier team is bringing that same mission to an unexpected arena—franchising. Their conviction is simple but profound: entrepreneurship can be a public health engine powered by public / private partnerships to expand care throughout the country. By

empowering professionals and veterans to own and operate health-related franchises—urgent care, wound care, home health, assisted living—they believe we can decentralize care, create jobs, and build healthier communities from the ground up.

SERVING WHEN OUR COUNTRY CALLS Born in Arecibo and raised in Hatillo, Puerto Rico, García grew up watching his father run a dairy farm and his mother teach in local schools. That mix of discipline, compassion, and pragmatism shaped his worldview early. After earning his medical degree from the Ponce School of Medicine and completing his residency in obstetrics and gynecology, García opened his own practice in Hartford, Connecticut.

But it wasn’t long before medicine alone wasn’t enough. He wanted to improve systems, not just treat symptoms. That drive led him to public service. As Connecticut’s Commissioner of Public Health (1999–2003), García became one of the nation’s foremost architects of bioterrorism preparedness, guiding his state through the

anthrax attacks and leading national smallpox vaccination planning. He was hands-on, data-driven, and ahead of his time—long before “public health infrastructure” was a household phrase.

His success caught the eye of Washington. He was appointed Deputy Director of the Pan American Health Organization (PAHO), helping set regional health strategy across the Western Hemisphere. Later, as Assistant Secretary for Health under President George W. Bush, García oversaw the U.S. Public Health Service and advised the Secretary of Health and Human Services on every major health issue of the day.

Szykier's passion for information technology, analytics, and healthcare began at an early age. The daughter of theoretical mathematicians, she quickly finds the logic and frameworks to solve complex problems. Her innovative solutions and work have transcended several continents, including ground breaking work in Asia, Central and South America, and Europe.

She has led philanthropic and humanitarian initiatives, including maternal and child health, eco-friendly energy, and clinical research with health equity. As the President and member of the Board

FROM PANDEMIC INFLUENZA PLANNING TO THE NATIONAL FIGHT AGAINST HIV/AIDS AND COVID, WHEN THE NATION WAS LOOKING FOR CALM LEADERSHIP AND STRATEGIC CLARITY, ADMIRAL GARCÍA AND REMY SZYKIER WERE ALWAYS AT OR NEAR THE HELM, THEIR STEADY HANDS ON THE TILLER. WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2025

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“THINK ABOUT WHAT A WELL-RUN FRANCHISE REALLY IS,” HE SAYS. “IT’S A MISSION-DRIVEN OPERATION THAT FOLLOWS PROVEN SYSTEMS, DELIVERS CONSISTENT QUALITY, AND ADAPTS LOCALLY. THAT’S EXACTLY WHAT WE NEED IN PUBLIC HEALTH. TO BREAK DOWN THE BARRIERS TO HEALTHCARE FOR EVERYONE WE NEED TO THINK CREATIVELY ABOUT HOW TO ALIGN CAPITAL AND TALENT WITH THE BIGGEST PROBLEMS FACING HUMANITY TODAY.”

— Admiral Joxel García of Directors of Ambitna, an innovative and unique organization that uses AI and proprietary algorithms to enable clinical research with security, privacy, and blockchain-based information services.

As a founding partner of Aegis Health Analytics, she has led strategic partnerships and professional services with national and global leaders in the fields of healthcare, technology, and academia. In these fields, she identifies opportunities for digital transformation. Ms. Szykier serves as an advisor to EdLogics, Global Action Platform and Michigan State University Eli Broad College of Business. She has received multiple prestigious awards, including an award by the Clinton Global Initiative (CGI) for her work to mitigate health disparities while decreasing infant mortality. Formerly she held leadership positions in technology companies across multiple industries with successful acquisitions and IPO. From pandemic influenza planning to the national fight against HIV/AIDS and COVID, when the nation was looking 116

for calm leadership and strategic clarity, Admiral García and Remy Szykier were always at or near the helm, their steady hands on the tiller.

BUILDING BRIDGES BETWEEN MEDICINE, MANAGEMENT, AND INNOVATION After leaving federal service, García continued to weave together public service and private innovation. He served as President and Dean of the Ponce School of Medicine, where he modernized curriculum and globalized its research partnerships. At MD Anderson Cancer Center, he helped lead the “Moon Shots” initiative—a bold effort to accelerate cancer prevention and treatment breakthroughs worldwide.

In each of these roles, García demonstrated the same operational precision and vision that defined his time in uniform. Whether coordinating a bioterrorism response, directing cancer control strategy, or running a complex academic institution, his leadership philosophy never wavered: “Science serves people best when it’s brought to the community.”

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That idea is what led him to his current work. Along with his wife, Remy Szykier, he is cofounder and CEO of Ambitna, and as a partner in NL Capital Ventures, García is focused on accelerating therapies, cures, and access—through scalable, sustainable business models.

And at the heart of that model lies franchising. This dynamic husband and wife duo are constantly interacting with entrepreneurs, searching for innovative solutions to some of the world's biggest challenges.

“The future of medicine will not only be technology driven, but also through democratizing systems, we need to be able to treat people when and where they are in need” says Szykier “our goal is to find the best ways to do so” FRANCHISING AS A PUBLIC HEALTH TOOL For Admiral García, franchising isn’t just a business structure— it’s a public health delivery system. In his view, the same principles that make a great franchise—consistency, replicability, accountability—are the very attributes needed to make community health work.

“Think about what a well-run franchise really is,” he says. “It’s

a mission-driven operation that follows proven systems, delivers consistent quality, and adapts locally. That’s exactly what we need in public health. To break down the barriers to healthcare for everyone we need to think creatively about how to align capital and talent with the biggest problems facing humanity today.”

Franchising allows health innovation to scale rapidly: a diabetic wound care center that succeeds in Miami can be replicated in Baltimore or San Antonio; a veteranowned home health franchise can serve both patients and employment needs simultaneously.

It’s why García has aligned himself with organizations like **The Veterans Franchise Council initiative dedicated to helping military veterans transition into franchise ownership—and supports veteran’s initiatives across the board.

“Veterans understand mission, process, and accountability,” García notes.

“They’re natural health entrepreneurs. Franchising gives them the platform—and the purpose—they deserve.”

He envisions a future where franchise models tackle everything from preventive care to chronic disease management to homebased services for the elderly.

“Imagine thousands of small health service businesses across America—locally owned, operating to high standards, generating jobs, and improving access to

care. That’s how we rebuild a healthier nation.”

THE ADMIRAL’S LEADERSHIP PHILOSOPHY Those who’ve worked with García describe him as quietly relentless—a man who leads not through ego but through example. During his time in federal service, he was known for his ability to bridge political divides, bringing scientists, policymakers, and frontline workers to the same table.

He’s also known for elevating others. At MD Anderson, his Cancer Prevention Platform empowered young researchers to translate findings into community action. In D.C., he championed public-private partnerships that reduced infant mortality and addressed health disparities.

Now, through his franchise advocacy, García is helping a new generation of entrepreneurs—especially veterans and minorities—own their piece of America’s health future.

His belief is rooted in his heritage. “Puerto Ricans are resilient, resourceful, and community-focused,” he says.

“We’ve always believed that leadership means service.

Franchising, to me, is service in action—helping others build independence while serving their communities.”

A LEGACY OF SERVICE, INNOVATION, AND HOPE Admiral García’s medals— the Department of Defense Distinguished Public Service Medal, the Public Health Service Distinguished Service

Medal, and others—tell only part of his story. The rest is written in the institutions he’s strengthened and the people he’s inspired.

He is, at his core, a builder: of systems, of trust, and of opportunity. Whether designing health policy, leading during epidemics, or advising franchise entrepreneurs, he has always worked to bring order to complexity and hope to uncertainty.

As he and Szykier continue their mission, they create a new kind of American leadership—one that sees entrepreneurship as public service, business as community care, and franchising as a force for public health good.

In an age of divided headlines, Admiral Joxel García and Remy Szykier remind us that the true measure of leadership isn’t how loudly you speak—it’s how deeply you serve. And few have served our nation with such consistency, humility, and vision.

From the lush fields of Hatillo and the equation filled blackboards of Berkley to the corridors of power in Washington and beyond, García and Szykier’s journey represents the best of America: service, innovation, and heart.

Their journey stands as a message to every entrepreneur, physician, and veteran: you can serve your country not only in uniform but through enterprise, compassion, and relentless pursuit of better health for all.

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HVAC Industry A Necessity, Not A Luxury $88 Billion Market

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VETERANS ISSUE

Why You Should Expand Your Business Through Franchising

by Rick Robinson, President, Franchise Genesis

E

very successful business eventually reaches a point where growth becomes the next natural step. For many entrepreneurs, franchising is the most powerful—and surprisingly efficient—way to expand. Unlike opening new company-owned locations, franchising allows you to scale quickly while minimizing risk, leveraging motivated partners, and extending your brand’s reach far beyond what you could achieve alone.

SHARED INVESTMENT, SHARED SUCCESS When you franchise, new locations are funded by franchisees, not your company. This reduces the financial burden of expansion, freeing your capital for innovation, marketing, or strengthening your operations. Franchisees have skin in the game; they’re invested both financially and emotionally in the success of their location. That ownership mentality often translates into stronger performance than a typical manager-run branch.

RAPID MARKET PENETRATION Franchising gives you the

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ability to expand into multiple markets at once. Instead of shouldering the challenge of managing numerous outlets yourself, franchisees handle day-to-day operations, while you provide the proven systems, training, and brand identity. This collaborative model allows you to multiply your presence at a pace that would be difficult with corporate-owned stores.

BRAND CONSISTENCY WITH LOCAL EXPERTISE Franchisees bring local knowledge and community connections that corporate teams often lack. With your systems guiding quality and consistency, franchisees adapt

your brand to their markets, driving both customer loyalty and growth. The balance of centralized control and localized execution is what makes franchising uniquely effective.

BUILDING LONG-TERM VALUE Franchising not only accelerates revenue growth but also boosts the long-term value of your brand. A strong franchise network creates recurring royalty streams, builds national or even global recognition, and positions your business as a leader in its sector.

MORE INFO Contact Franchise Genesis to learn more about how easily you can turn your business into a franchise. www.franchisegenesis.com

NOVEMBER 2025 | WWW.FRANCHISEJOURNAL.COM

CONTENT

Insurance companies are now hyper-focused on content restoration. It’s more affordable for them to pay to restore vs. pay for replacing.

Contents coverage on a typical homeowner’s policy carries an amount of roughly 75% of their full structure coverage. Ex: A $350,000 structure policy would carry approx. $262,500 in contents coverage.

ARE facts THE IN THE stats

Skilled labor is hard to find nowadays.

Construction restoration companies need their skilled labor to focus on the reconstruction of the property.

Personal property (aka contents) in a fire or water loss is the second largest expense in an insurance claim.

Restorable

THE

1,100% increase in mold-related insurance claims over the past decade.

5 million Americans experience a water damage emergency yearly.

365,000 households report a fire loss yearly.

Res

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Source: The Insurance Information Institute

why

Insurance Paid!

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COMPLETE PEST SOLUTIONS PEST AND WILDLIFE CONTROL

THREE BUSINESSES IN ONE Complete Pest Solutions franchisees don’t have to choose between three lucrative branches of the pest control industry. While most businesses offer services for just one, Complete Pest Solutions positions its franchisees for success in any region and climate by providing comprehensive services for general pest control, mosquito control, and wildlife control.

FRANCHISE FEE: $50,000 ITEM 7: $62,200 - $98,100 POTENTIAL EARNINGS: INCOME - $310,000 PROFIT - $117,000

OUR SERVICE

REVENUE AND PROFIT BASED ON HISTORICAL DATA, *ACTUAL RESULTS MAY VERY *REFER TO ITEM 19 IN FDD FOR MORE DETAILS

A FAMILY LEGACY

HOME-BASED MODEL With the scalable business model of a Complete Pest Solutions franchise, owners can save money by running their business out of their home until reaching revenues of as much as $125,000 or more annually.

TRAINING PROVIDED

Although Complete Pest Solutions was founded in 2008, the roots of the family owned business reach back into the middle of the twentieth century. Anthony Farrell marked the third generation of his family to launch his own pest control company in after growing up working in his father’s business. Like a cherished family recipe with a fresh twist, Complete Pest Solutions combines decades of refinement with technological innovation and a modern perspective.

Our comprehensive training ensures franchisees are positioned for success in the industry, regardless of their background. Material covered includes pest and wildlife control servicing, sales, computer software and other administrative responsibilities.

WHY CHOOSE US? Buying a Complete Pest Solutions franchise is like buying three businesses in one. More services means more customers and higher potential revenue.

WHO WE WANT

With opportunities for contracts with residential, commercial, industrial, and government clients, a diversified portfolio leads to increased customer retention and significant recurring revenue.

Complete Pest Solutions offers a great opportunity for both firsttime business owners and seasoned investors alike. Anybody with a customer-first mindset has the potential to be a good fit in a Complete Pest Solutions franchise.

CONTACT US A:

43 Roche Way Youngstown, OH 44512

P:

As a business that is essential to public health and safety, Complete Pest Solutions revenue grew by 55% during the COVID-19 pandemic, demonstrating a clear resilience in any economic circumstance.

+1 330 918 2013

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franchising@completepestsolution.com www.completefranchising.us

VETERANS ISSUE

The Art and Science of Selling from the Heart

by Jancy Darlin, Consultant, Franchise Journal

SELLING IN AN AGE OF DISTANCE With almost 3 decades in the business and clients ranging from the City of Austin to the Texas Lottery commission and dozens of franchisors, Jancy Darling is the pre-eminent branding solutions authority in the US. Her company, FranApCo, has rapidly evolved to create innovative solutions for franchisors, franchisees, franchise vendcors and franchise brokers to capture the hearts and business of clients.

Technology has changed everything about how we sell. Artificial intelligence writes emails, automates follow-ups, and even predicts customer behavior. But in the process, something deeply human has slipped away — the emotional connection that builds trust.

We’ve become efficient, but we’ve also become distant.

Today’s buyers can sense when a message is mass-generated. They can tell when a relationship

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is transactional. The best salespeople, consultants, and franchisors know that true influence comes from authenticity — and the small, human gestures that remind people they’re valued. One of the most effective of these gestures? Gifts.

THE SCIENCE BEHIND THE GIFT Research confirms what great salespeople have always known: gifts build real connections.

• A Sendoso study found that 84% of decisionmakers said receiving a personalized gift made them feel a human connection to the sender, and 82% said a gift positively influenced a deal.

• 79% said a gift increased their willingness to take a meeting.

• Another study cited by Business.com found that 46% of recipients were more likely to continue working with a vendor who sent them a thoughtful gift.

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In other words, gifting isn’t fluff. It’s strategy. It’s the art and science of making people feel seen in a digital world that often forgets the human touch.

HOW FRANCHISORS AND BROKERS ARE USING GIFTS TO GROW In franchising, where relationships are everything, the most successful brands are using gifting as a deliberate part of their business development and relationship-management process.

Franchisors who send welcome kits and milestone gifts to new franchisees foster stronger engagement and brand pride. Franchise brokers who send personalized thank-you boxes close more deals — because candidates remember the gesture.

Vendors who send gifts to their clients get more repeat business — because clients remember them.

The data shows it, and the market proves it: businesses that send gifts close more deals, retain more customers, and generate more referrals.

REAL STORIES OF CONNECTION Jancy Darling spoke with several leaders across the franchise ecosystem who have seen firsthand the power of thoughtful gifting through FranApCo, the premier franchise branding solutions company that designs, fulfills, and ships custom gear and curated gift boxes for franchisors, brokers, and vendors.

Ian Paradis of SubContain

shared, “Working with FranApCo has made a huge impact on our clients and partners.

Every D-DAY box we send to new prospects feels like a professional handshake before the first meeting. It creates a sense of trust and excitement that a cold email never could.”

Ashley Taylor of CRS added, “FranApCo gift boxes for franchisee clients have

opened the door to more revenue. Our franchisees use them to welcome new clients,

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celebrate milestones, and say thank you. Those small gestures turn into lasting relationships — and more repeat business.”

And Joe Moncaleano of Resting Rainbow said, “The level of professionalism and care FranApCo shows is meaningful and helps us make the human connection between our company and our

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NEED D-DAY BOXES FOR PROSPECTS TO MAKE A FIRST IMPRESSION? CLIENT BOXES FOR FRANCHISEES TO CELEBRATE MILESTONES? OR LOGO GEAR TO HELP YOUR TEAM REPRESENT YOUR BRAND AT EXPOS AND DISCOVERY DAYS? FRANAPCO MAKES IT EFFORTLESS. many clients and partners.

It reminds people there are real humans behind the brand.”

Each story underscores a simple truth: when you show you care, people care back — and that’s what grows business.

FROM D-DAY BOXES TO FRANCHISEE CLIENT KITS FranApCo has simplified what used to be a messy, time-consuming process.

Their custom-branded gear and gift boxes are designed specifically for franchisors, brokers, and vendors. They handle everything — from design and production to fulfillment and delivery — so your brand looks professional, polished, and personal at every touchpoint.

Need D-DAY Boxes for prospects to make a first impression? Client Boxes for franchisees to celebrate milestones? Or Logo Gear to help your team represent your brand at expos and discovery days? FranApCo makes it effortless.

Because of the sheer volume of gear they produce for hundreds of franchise systems, FranApCo offers

the best prices in the industry — without sacrificing quality or speed.

You can order everything from shirts, tumblers, and polos to full presentation boxes with custom inserts and branded materials.

authenticity stands out. Gifts are the proof that you’re human. They’re a tangible way to show that your company has heart — and that’s what people buy from.

The process is easy: 1. Choose your box or gear style (FranApCo can help you design it).

2. Upload your logo or design.

3. Approve the mockup and ship directly to your prospects, franchisees, or partners — anywhere in the country.

What used to take weeks can now happen in days, fully coordinated and tracked, with the polish and professionalism your brand deserves.

THE HEART BEHIND THE BRAND The holiday season is the perfect time to reconnect. It’s not just about saying “thank you” — it’s about reminding your clients, franchisees, and vendors that they matter.

That’s what builds loyalty and opens new doors.

In a world increasingly driven by AI and automation,

A MESSAGE FROM THE HEART In the end, selling from the heart isn’t about abandoning technology — it’s about balancing it. It’s about pairing automation with empathy, and metrics with meaning.

Every D-DAY box, every client kit, every branded shirt or mug is a small but powerful reminder that human connection still matters most.

So as you plan for the holidays and the year ahead, ask yourself: What message are you sending — and how are you making people feel?

Because feelings close deals.

FRANAPCO — CONNECTING COMPANIES AND THEIR CLIENTS THROUGH MEANINGFUL MOMENTS. (To learn more about how to design your custom D-DAY or Client Boxes, visit FranApCo.com.)

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2025

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VETERANS ISSUE

A Simple Business Model with Scalable Potential:

The Mr. Cappuccino Franchise universities, and corporate offices while keeping overhead low. Clients benefit from exceptional quality coffee, while franchisees benefit from steady, predictable sales.

B

ehind every successful franchise is a business model that is easy to understand, repeatable, and profitable.

Mr. Cappuccino has built its system around exactly that — a straightforward B2B model that combines premium Italian coffee machines with ongoing product sales. For franchisees, it means low barriers to entry, recurring revenue, and long-term scalability.

products exclusively from the franchisee.

3. Revenue Stream – Each cup served translates into product sales, creating an ongoing income stream without the need to manage a traditional retail storefront.

This model allows franchisees to service businesses, hospitals,

HOW IT WORKS At its core, the Mr. Cappuccino franchise operates on a simple principle: 1. Install – The franchisee installs state-of-theart Italian bean-to-cup espresso and cappuccino machines at no cost to the client.

2. Supply – The client then purchases coffee, milk, chocolate, vanilla, cups, lids, stirrers, and related 130

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REAL-WORLD PROOF The strength of this model has been validated through strategic placements. Mr. Cappuccino machines have been installed in chambers of commerce, corporate offices, and hospitals, with notable success in the healthcare sector. For example, after a live demo at a hospital’s doctors’ lounge, administrators approved a pilot program.

Today, more than 40 machines operate across hospitals and medical centers, with

costs covered directly by the institutions.

This B2B model means that the end consumer often enjoys the coffee free of charge — because in many cases, corporate or institutional clients pay for the service directly. That creates higher adoption, greater client satisfaction, and reliable product demand for the franchisee.

A LOWINVESTMENT FRANCHISE WITH HIGH APPEAL Compared to many franchises requiring heavy upfront costs, real estate, and staffing, Mr. Cappuccino stands out for its accessibility: • Low initial investment.

• Easy-to-learn operations.

• Broad and growing demand for coffee across industries.

• Third-party financing available.

For aspiring entrepreneurs, this translates into a business that can be started quickly, operated efficiently, and scaled strategically.

BREWING A FUTURE OF OPPORTUNITY Mr. Cappuccino has taken the universal love of coffee and packaged it into a franchise model that is practical, profitable, and repeatable. By combining cutting-edge Italian technology with a timetested supply chain, the franchise gives business owners the chance to build a future with recurring revenue and long-term growth.

In franchising, the best opportunities are often the simplest. With Mr. Cappuccino, simplicity and scalability come together — one cup at a time.

DESIGNED FOR GROWTH Mr. Cappuccino’s model is designed to be scalable.

Franchisees can begin with a small number of machines and expand over time, adding more locations and accounts as demand grows. With exclusive territories, each franchisee has the ability to build a sustainable, long-term business in their market.

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VETERANS ISSUE

Veteran Entrepreneurs Find Purpose and Success Through Franchising with a Neighborly® home services brand franchise.

by Tommy Jones, Director of Veteran Services, Neighborly

V

eterans across the country are turning their military experience into successful business ventures— and many are doing so through franchising. For these entrepreneurs, the transition from service to civilian life has come with challenges, but also with rich opportunities to lead, grow, and serve their communities in new ways.

Neighborly has a long history of supporting aspiring Veteran entrepreneurs in their path to franchise ownership.

Hear the stories of those who chose franchising as their next mission after military service.

CYNTHIA WILLIAMS: FROM THE MARINE CORPS TO COMMUNITY IMPACT Cynthia Williams is no stranger to challenges. A Veteran of the Marine Corps and a cancer survivor, she channeled her resilience and discipline into building a thriving business. More than 10 years ago, she opened her Neighborly business - Molly Maid franchises in Winder and Athens, Georgia.

Reflecting on her early transition from military life to civilian employment, Cynthia described it as “surreal.” She missed the structure and camaraderie of service and

had to quickly adapt to a different pace and leadership style in the civilian workforce.

“When your business starts to grow, you will have to train and delegate to your employees, and they need to trust in your vision,” she said. “With strong leadership, you can grow and guide your business to where you want it to go.”

Her advice to aspiring Veteran entrepreneurs is clear: the military equips service members with essential skills like planning, goal setting, and motivation.

These foundational strengths, paired with vision and leadership, are crucial for business success.

ERIC GARCIA: OVERCOMING OBSTACLES THROUGH SERVICE AND GRIT Eric Garcia’s path to business ownership started long before he opened Mr. Handyman of Fort Smith, Arkansas. Raised in extreme poverty, Eric overcame incredible odds to earn a scholarship to the University of Arkansas as a first-

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generation Mexican American college student. After joining the military to help his family avoid bankruptcy, Eric served for eight years.

His time in service instilled in him the discipline and structure that now fuels his entrepreneurial spirit.

“It helped cultivate, inspire and energize my entrepreneurial spirit,” Eric shared.

Today, Eric runs a successful home services business that provides repair and maintenance solutions to both residential and commercial clients.

His team at Mr. Handyman of Fort Smith is proud to support their local River Valley community and is the 350th location under the brands franchise. The franchise model offered by Neighborly provided him not just a blueprint for reaching his goals but also a network of fellow franchise owners for collaboration and support.

SEAN AND SARA BESS: A TEAM BUILT ON SERVICE AND SHARED GOALS Sean and Sara Bess, a married couple who met during Air Force training over two decades ago, have built a life and business rooted in service.

Both became decorated Air Force Officers, with Sara among the first women

to fly the F-15E in combat.

Together, they raised a family and opened Mosquito Joe of Northwest Florida.

The decision to start a business came with the expected self-doubt. “We had normal feelings of doubt, wondering if we had made the right decision and if the business would be successful,”

SARA EMPHASIZED THE IMPORTANCE OF HAVING A REALISTIC OUTLOOK AND CHOOSING THE RIGHT FRANCHISE MODEL. “TAKE THE TIME TO RESEARCH THE BUSINESS REQUIREMENTS AND MAKE SURE THAT LIFESTYLE IS COMPATIBLE WITH YOUR LIFE,” SHE ADVISED. “THE TYPE OF BUSINESS YOU SELECT MATTERS.” WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2025

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Sara and Sean explained.

But the couple’s military experience helped them overcome the obstacles. Their strong problem-solving skills and ability to lead through uncertainty gave them an edge.

Sara emphasized the importance of having a realistic outlook and choosing the right franchise model.

“Take the time to research the business requirements and make sure that lifestyle is compatible with your life,” she advised. “The type of business you select matters.”

They also highlighted the importance of having a team and support system. “Even more so than the military, business is a team endeavor,” Sean said. “It helps to have a few people that you can trust and seek advice from to keep things in perspective.”

FRANCHISING: A NATURAL FIT FOR VETERANS These stories reveal a 136

common thread: Veterans bring unmatched discipline, leadership, and resilience to business ownership.

Franchising, with its structured systems, community support, and proven models, is often a natural fit for service members transitioning to civilian life.

Whether it’s leading a home service team, navigating the logistics of pest control, or managing a cleaning franchise, these Veteran franchise owners demonstrate that service doesn’t stop when the uniform comes off.

It simply takes a new form— one built on community, perseverance, and purpose.

Neighborly recognizes Veterans’ important contributions to our community and is here to help aspiring Veteran business owners recognize that franchising can be an excellent opportunity and a valuable use of their unique skillset.

NOVEMBER 2025 | WWW.FRANCHISEJOURNAL.COM

NEIGHBORLY: A TRUSTED PARTNER IN THE JOURNEY Neighborly, one of the largest franchisors of home services brands in North America and founder of VetFran, has become a launching pad for many Veteran entrepreneurs. By offering a network of peer support, established business practices, and missiondriven opportunities, Neighborly helps Veterans harness their potential in impactful ways.

Through initiatives like VetFran and the continued support of its trusted brands, Neighborly provides access to rewarding business ownership opportunities and a community that values military service. Recognized as top choices for Veteran entrepreneurs, Neighborly franchises offer a proven path to purpose-driven success after military life.

Ready to explore your next mission? Visit franchise. neighborly.com to learn more and take the first step toward business ownership.

ABOUT THE AUTHOR Tommy Jones is a retired U.S. Army First Sergeant and mission-driven executive with more than 20 years of military service and over a decade leading veteran engagement strategies for Fortune 50 companies.

As Director of Veteran Services at Neighborly, he empowers veterans, military spouses, and service members to build purpose-driven careers and franchise ownership opportunities while strengthening Neighborly’s impact in the military community

INTRODUCE YOUR CANDIDATES TO

A RELAXING OPPORTUNITY

The Elements Massage® brand is a holistic massage therapy franchise that offers personalized treatments through a variety of massage therapy modalities, following The Elements Way®. We exist so clients feel an improved sense of health as they seek to benefit from pain relief, stress reduction and overall wellness. We are committed to The Elements Promise, which means our massage therapy will meet or exceed your expectations, or the next one is on us! Celebrating nearly 20 years of holistic wellness and therapeutic values, Elements Massage® has more than 250 franchise locations across the USA and 75 under development, nationwide.

THE

PORTFOLIO

Dedicated to serving the growing needs of beauty and wellness-conscious consumers, the WellBiz Brands franchise portfolio offers franchise opportunities with recurring revenue membership models, tech-centered infrastructure and light-asset investments.

Explore the brand portfolio today!

(WellBizBrands.com)

WHY THE ELEMENTS MASSAGE BRAND? ● ● ● ●

Single service offering = simple model Recurring Revenue Membership Model Massage Therapist Continued Education and Career Advancement Low inventory & operational complexity

TOTAL INITIAL INVESTMENT $322,783 - $517,125*

AVERAGE REVENUE $1,911,408* (Top 10 2022)

TARGET MARKETS 650+ territories available! Los Angeles, Bay Area, DFW, Houston, Austin, San Diego, Tampa, Ft. Lauderdale, Jacksonville, Orlando, and more!

*As noted in Item 7 and Item 19 in the March 31, 2023 FDD

Elements Therapeutic Massage, LLC. 1890 Wynkoop Street, Unit 1, Denver, CO 80202.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-5517. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Each Elements Massage® studio is independently owned and operated. Elements Massage® and the Elements Massage + designs are registered trademarks owned by Elements Therapeutic Massage, LLC.

LET’S TALK

REFERRALS & TERRITORY CHECKS

WWW.FRANCHISEJOURNAL.COM | NOVEMBER 2025

leads@elementsmassage.com

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Now is the Time to Join the #1 Staffing Franchise Become a business owner today.

Express Employment Professionals is the #1 global staffing franchise with more than 860 locations in five countries. With more than 40 years of proven success in a $212.8B industry, Express puts more than 586,000 people to work each year.

FRANCHISE OPPORTUNITY

ExpressFranchising.com

VETERANS ISSUE

From Service to Staffing: A New Mission Through Franchising

by Cowanda Bazile, Franchise Owner, Express Employment Professionals For us, franchising was not just about starting a business.

It was about finding a missiondriven path where we could apply the accountability, discipline, and results-oriented mindset that military service instills. It gave us the chance to keep serving by empowering people with meaningful work and helping our community grow stronger.

A

fter retiring from 20 years of service in the United States Navy, my husband Randy and I were not ready to step away from the values that had defined our lives for two decades: structure, purpose, and leadership. We wanted to build something lasting for our family while continuing to serve others. Franchising gave us that opportunity. It allowed us to be in business for ourselves but not by ourselves, combining a proven system with the chance to create meaningful impact in our community.

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CHOOSING A MISSIONALIGNED BRAND When it came time to select a franchise, Express Employment Professionals stood out immediately. We did not want to sell a product; we wanted to change lives. Express gave us the tools to connect with job seekers and help local businesses find the talent they need to grow.

Randy and I had both served as Hospital Corpsmen, so supporting people was second nature. With Express, we found a franchise rooted in values, results, and service, exactly what we were seeking as we transitioned from military to civilian life. With an established model, strong support, and people-first culture, we knew we were not just building a business. We were building

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a legacy we could be proud of.

CARRYING MILITARY SKILLS INTO BUSINESS Our time in the Navy shaped everything about how we approach leadership and problem-solving today. We learned to stay focused on the mission, lead under pressure, and balance compassion with efficiency. Those same skills are critical in staffing, where

every decision directly affects people’s lives.

The time management, resilience, and discipline we developed through service help us move through challenges with confidence. We take initiative and stay focused on our mission to improve the community through staffing.

That mindset has helped us earn trust with clients, build strong teams, and remain steady through economic changes.

Veterans may not always realize how naturally their experience translates into business ownership, but the qualities of grit, adaptability, and focus are exactly what franchising calls for. Those skills become the foundation for long-term success.

STAYING CONNECTED TO SERVICE Continuing to serve the military

community is one of the most rewarding parts of this work.

Owning an Express franchise has allowed me to stay close to veterans by supporting their transitions into civilian careers and guiding them toward purposeful roles that use the leadership they gained in uniform.

This business also gives me the chance to give back locally. Whether through volunteering, supporting nonprofit initiatives, or mentoring job seekers, community involvement has been at the heart of my journey. The uniform may be gone, but the mission of serving others continues.

ADVICE FOR VETERANS CONSIDERING FRANCHISING To veterans considering franchise ownership, my advice is simple. Your military service has already

equipped you with leadership, resilience, and the ability to adapt under pressure.

Those qualities will serve you well in franchising. Choose a brand that reflects your values, not short-term trends.

Franchising is not a shortcut; it requires consistency, faith, and perseverance, qualities veterans already understand.

Teamwork also remains as important in business as in the military, so lean on your franchisor, other owners, and your community.

The transition from service to civilian life can feel daunting, but veterans already carry the mindset and skills needed to succeed. For Randy and me, Express Employment Professionals has provided a way to keep serving by empowering people through work and strengthening our community.

ABOUT THE AUTHOR Cowanda Bazile is a U.S. Army veteran and Express Employment Professionals franchise owner in Jacksonville, NC, dedicated to helping fellow veterans and community members find meaningful careers. Her leadership blends military discipline with a passion for empowering others through employment.

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FASTSIGNS of New Orleans, LA

When Did You See The Sign?™

FASTSIGNS of Arlington, TX

FASTSIGNS provides candidates with an Item 19 including full profitability information. And you’ll enjoy owning a business with these compelling features: • Business-to-business hours

• Professional business clientele

• Low staffing requirements

• Attractive margins

Fast Franchise Facts Franchising Since: Founded 1985 ®

Total Franchise Operating Units: Over 700 in 9 countries Minimum Liquid Capital: $80,000

Franchisor Support

Minimum Net Worth: $300,000

• Site selection and build-out

Total US Investment: $218,596 - $298,679 Total Canadian Investment: $257,626 - $338,718 CAD

• Four weeks of training, including one week of training in a FASTSIGNS center, followed by two weeks at our Dallas Headquarters, and one week of onsite training in your new center

Franchise Fee: $49,750

• Pre-opening marketing blitz to drive your sales and reduce ramp time

VetFran & First Responders Discount: $24,875 Franchise Fee

• Grand opening support and guidance from an Outside Sales Manager and Brand Ambassador

Royalty (per unit): 6% (Reduced to 3% for 12 months)

• Dedicated Business Consultants to assist with business/finances training, marketing and sales, production and staff management

Advertising Fund (per unit): 2% (Reduced to 1% for 12 months) FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide

• Franchisee Mentor Program to guide you and lend support in every aspect of your business • 24-hour web-based learning management system that keeps you and your staff up-to-speed and in-the-know in this fast-paced market

FOR MORE INFORMATION ON FASTSIGNS:

214-346-5679 | mark.jameson@fastsigns.com | www.fastsigns.com

VETERANS ISSUE

Resting Rainbow: Helping Veterans Honor Their Beloved Pets

M

any veterans develop deep bonds with their pets, relying on them for companionship, support, and even servicerelated assistance. When a pet passes, it can be an incredibly emotional experience, making compassionate aftercare services essential. Resting Rainbow provides dignified, respectful pet cremation and memorial services, helping veterans honor their animals with care and remembrance.

THE IMPORTANCE OF PET AFTERCARE FOR VETERANS For many veterans, pets play an integral role in emotional healing, PTSD support, and overall mental well-being.

Resting Rainbow offers: Personalized Memorials – Custom urns, paw prints, and keepsakes.

Gentle & Respectful Cremation – Ensuring every pet is treated with care.

Grief Support & Resources – Helping veterans process the loss of a beloved companion.

By offering meaningful pet aftercare, Resting Rainbow provides veterans with comfort during a difficult time.

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BY OFFERING MEANINGFUL PET AFTERCARE, RESTING RAINBOW PROVIDES VETERANS WITH COMFORT DURING A DIFFICULT TIME.

A VETERAN-OWNED BUSINESS OPPORTUNITY IN PET SERVICES Resting Rainbow’s structured business model is well-suited for veterans, offering: • A compassionate, community-focused service.

• Low-overhead operations with high demand.

• Comprehensive training in pet aftercare services.

VETERAN FRANCHISE INCENTIVES To support veterans entering the pet care industry, Resting Rainbow provides: • Exclusive franchise fee discounts.

• Comprehensive operational and customer service training.

• A meaningful business that helps others through loss.

For veterans looking for a fulfilling career in pet services, Resting Rainbow offers a compassionate and rewarding franchise opportunity.

ABOUT RESTING RAINBOW Resting Rainbow, a FranDevCo partner, provides compassionate pet aftercare services and memorial options, helping veterans honor their beloved pets. With veteran franchise discounts and a meaningful business model, Resting Rainbow offers veterans a heartfelt and rewarding career in pet care services.

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DREAM OF SCALING YOUR FRANCHISE BRAND? Need Capital?

The Royalty Bank is offering franchisors royalty sales transactions providing capital based on your specific needs with zero loss of equity or control.

Receive up to 10X multiples for a fixed percentage of your future royalties.

Email: gabek@theroyaltybank.com

VETERANS ISSUE

Why Crayola Imagine Arts Academy : ®

™

A Perfect Mission for Veterans

by Tracy Woods, Franchise Development Manager, Mad Science & Crayola Imaginary Arts Academy

W

hen you have served your country, your sense of purpose never really fades. You have led teams, faced challenges, and made a difference in people’s lives - and when it is time to transition into civilian life, you want that same sense of mission to continue.

That’s exactly what veterans find with Crayola® Imagine Arts Academy™ - a business opportunity that combines structure, leadership, and community impact in one colorful package.

Crayola® Imagine Arts Academy™ is not your typical franchise. It is a brand built on creativity, curiosity, and connection - designed to inspire children to dream big through art and imagination.

And for veterans who thrive on leadership and giving back, it’s a natural fit.

THE VETERAN ADVANTAGE: SKILLS THAT TRANSLATE Veterans bring with them qualities that are invaluable in franchising: discipline, teamwork, problem-solving, and a deep understanding of following a proven system.

They know what it takes to

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build something from the ground up, to motivate others, and to lead by example. Those skills translate beautifully into running a business - especially one that makes a difference in the lives of children every single day.

BACKED BY TWO POWERHOUSE BRANDS Few children’s franchises come with the brand strength of Crayola® Imagine Arts Academy™. Crayola® is a name families know and trust, synonymous with creativity for more than a century.

Combine that with the 40 years of franchising success from Mad Science®, and you’ve got instant credibility, a proven business model, and strong operational support from day one.

This powerhouse partnership gives franchisees a competitive edge that other children’s concepts simply can’t match.

WHY CRAYOLA® IMAGINE ARTS ACADEMY™ WORKS FOR VETERANS Veterans often tell us that they want more than just a business; they want a mission.

That is what makes this

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opportunity so meaningful.

Crayola® Imagine Arts Academy™ brings creativity and compassion together.

Here, art is not the end goal;

it’s the tool. Our programs use creativity as the gateway to education, weaving in big ideas about the world children live in. Kids don’t just paint or color - they explore endangered species in our Wild World program, or travel the globe in Artist’s Passport, where each project reflects the culture of a different country.

This makes our franchise not just fun, but meaningful, educational, setting us apart in a crowded marketplace.

And for veterans who have dedicated their lives to service, that sense of impact feels like coming home.

SUPPORT AND TRAINING The franchise model itself is built to support individuals who thrive on organization and leadership. You don’t need to be an artist or teacher to succeed - you just need to be ready to lead a team and engage your community. The comprehensive training and ongoing support we provide take the guesswork out of the process, from operations to marketing to program delivery. Our franchise partners are never alone –

they are part of a network that values collaboration and success.

MULTIPLE REVENUE STREAMS - STABILITY FOR OWNERS Unlike single-service children’s businesses, Crayola® Imagine Arts Academy™ provides franchisees with several revenue streams, creating year-round opportunity.

Veterans also appreciate the diversity of revenue streams our model offers. Programs can be delivered in schools, through after-school classes, camps, in-school workshops, community events, and birthday parties. For someone who knows how to adapt, plan, and execute - that’s a winning formula.

CAPITAL AND PLANNING Starting any new venture requires courage and planning - two things veterans know well. The initial investment includes the franchise fee, equipment, and start-up costs, but many veterans have access to programs and funding designed to support their entrepreneurial goals.

Whether it is through veteran loan programs, grants, or transition assistance, there are many paths to make business ownership more accessible.

WHAT’S YOUR NEXT MISSION? Veterans deserve businesses that match their values service, leadership, impact, and sustainability. Crayola® Imagine Arts Academy™ is not just a franchise; it is a platform for legacy, creativity, and community. If you’ve served, and now you are asking, What’s next?, a Crayola® Imagine Arts Academy™ may be your next mission - one where you build a business that matters, in every sense.

Your next mission might just be your most colorful one yet.

Visit https://www. imagineartsacademy.com/ franchising Phone 1-833-204-6777 ABOUT THE AUTHOR Tracy Woods is the Franchise Development Manager for Mad Science® Group and Crayola® Imagine Arts Academy™, helping entrepreneurs build meaningful, community-focused businesses.

With a passion for kids, creativity, and franchising, she connects driven individuals with opportunities that spark curiosity and make a real impact.

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ATTENTION: CONSULTANTS!

Earn

100,000

$

with Fibrenew in 2024!

Help us close 3 of your candidates in 2024 and you will make $100,000!

3 X $30,000 commission per new sale + $10,000 bonus upon closing of 3rd candidate

FIBRENEW IS WELL-SUITED FOR CANDIDATES SEEKING: • A niche service with high customer demand across multiple markets • A business that can not be disrupted by technology or be out sourced • A mobile business, free from the office, no brick and mortar • Scalable for territory developers & business builders in a low overhead operation • A business that is proven to be recession-resistant • A flexible working schedule with more family time • No red tape, no financial reporting

PROVEN CONCEPT WITH PLENTY OF ROOM TO GROW: Commission Program

THE DETAILS • USA consultants paid in USD • Canadian consultants paid in CAD • Per individual consultant only. Does not apply to deals with entire brokerages or companies • Paid as a separate bonus upon three successful new franchise sales from leads registered in our system in-between Dec 1/2023 and Dec 31/2024 • For new Fibrenew territory sales only

Fibrenew currently has 300+ established franchise territories with room for growth in every State and Province (except Nunavut, PEI, Manitoba and Newfoundland).

• Does not apply to resales

Real-Time Territory Checks fibrenew.com/checks

READY TO GET STARTED?

Let’s do some deals together! fibrenew.com/franchising

Denver Dominas

Tim Church

Jesse Johnstone

800.345.2951 ext 102 denver@fibrenew.com

800.345.2951 ext 132 tim@fibrenew.com

800.345.2951 ext 113 jesse@fibrenew.com

Resales & USA/Canada Sales

USA Sales

International Sales

VETERANS ISSUE

Commanding a New Front: A Marine’s Leap into Franchising

E

ric Lazar’s path has been shaped by transformation, discipline, and a relentless commitment to leadership. At just 17, he enlisted in the U.S. Marine Corps, where he trained as an Arabic translator and worked in military intelligence. He was later assigned to an Electronic Warfare Squadron. His service spanned eight years, five on active duty and three in the reserves. After leaving active duty, he completed his college degree, returned to the Marine Corps for another six months, and then launched into a wide-

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ranging career that included entrepreneurship, corporate leadership, and ultimately, franchising.

Lazar launched a resume and job search business before moving into television sales, where he eventually managed national sales accounts for stations across multiple cities.

As the television industry began shifting toward digital platforms, he saw the writing on the wall. He exited and built a mobile technology company focused on SMS communication. That business was acquired, and Lazar joined the acquiring startup as Vice President of Sales. After another acquisition, and later a venture capital buyout that sunset the product entirely, he found himself at a crossroads.

He was ready to regain control over his future. “I really wanted to take control of my life,” he said. Working with three business brokers, he went through a full discovery process that looked at his skills, goals, experience, and available capital. Surprisingly, each of the brokers pointed him in the same direction: printing.

He kept an open mind and began to explore the options. After reviewing several franchise concepts, one brand that stood out

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to him was SpeedPro. The company specialized in large format graphics and offered a business model with flexibility, strong territory structures, and a more selective and thoughtful franchise awarding process. It offered Lazar the structure of a proven system combined with the freedom to build something around his leadership style and market strategy.

Although he had enough savings to fund his franchise, he wanted to reserve his cash. That’s when FranFund stepped in with a solution that turned out to be critical.

Through a Rollover as Business Start-Up (ROBS), FranFund helped Lazar access retirement funds without early withdrawal penalties. “They provided several hundred thousand dollars without the penalties. It was incredibly valuable,” he said.

That funding helped him weather major delays. What was supposed to be a sixmonth buildout turned into two years. “If I hadn’t gone through the process, we would have been bankrupt before even opening,” Lazar said.

“Having someone to guide me was essential. Most people, even in the financial space, don’t understand Rollover as Business Start-Up (ROBS), and

it’s nearly impossible to find someone who does.”

Once the business was finally up and running, the early years remained difficult.

Just as the company started gaining momentum, COVID-19 brought another wave of disruption. The business weathered debt, uncertainty, and daily challenges.

Lazar believes the journey has been one of the biggest tests of his life. “Running this business might have tested me more than the Marine Corps,” he said. The learning never stops. Each day brings decisions about purchasing, HR, finance, real estate, and more. “You don’t know what

you don’t know. And when you are running a business of this size, you cannot figure it out on your own.”

Despite the obstacles, the business has become a source of pride. “We survived against all odds,” he said. “Now we are in a place where the business provides the same boost of confidence as when I completed Marine Corps Boot Camp.”

Lazar believes veterans are uniquely equipped for business ownership. “Veterans understand structure.

They are used to standard operating procedures. And they are trained to adapt and overcome.”

He offers three key pieces of advice for veterans considering franchising. First, respect the structure but stay flexible.

Second, you can never be too well-funded. “Most businesses fail because they run out of money. You need enough capital to survive the surprises.”

Lastly, he reminds veterans that leadership in the private sector is different. “In the military, people are obligated to follow your orders. In the civilian world, it is much more nuanced. You have to relate and lead in a very different way.”

For Eric Lazar, franchising has been more than a career shift.

It has been a test of resilience, a return to entrepreneurial roots, and a personal transformation.

His story is a reminder that veterans do not just bring discipline and drive. They bring the mindset to lead, to build, and to overcome.

MORE ABOUT FRANFUND FranFund provides comprehensive funding solutions for franchise and small business owners, including SBA loans and Rollover as Business Start-Up (ROBS). With a proven track record and industry expertise, FranFund helps entrepreneurs secure the capital they need to start or grow their businesses with confidence.

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Join the premier managed IT services franchise, TeamLogic IT IN-DEMAND BUSINESS-TO-BUSINESS OPPORTUNITY

AWARDS AND RECOGNITION

TeamLogic IT provides businesses with technology support and services that range from simple computer systems support to managed IT services and project outsourcing. As an owner of your own TeamLogic IT business, you’ll help small- and medium-sized companies with a broad range of IT services. Your clients will come to rely on you to keep their technology current and their businesses running efficiently. You’ll help them with proactive, preventative and responsive IT services. Our monthly recurring revenue model is a win-win for you and your clients. And, the camaraderie, peer support and drive among our network of franchisees are like none other in the industry.

• The Channel Company® MSP 500 ELITE 150 • Channel Futures™ MSP 501 #37 • Entrepreneur ® Magazine Top 500 Franchise • Forbes Best Franchise to Buy • Franchise Business Review™ Top Franchise • Franchise Times® Top 200 Franchise • Franchise Gator Top 100 Franchise • Inc. 5000

FRANCHISE OWNER PROFILE The ideal candidate for a TeamLogic IT business is a person who wishes to work in a business environment, understands technology, has an aptitude for sales and/or building relationships, and enjoys working with other business professionals while building a team to deliver outstanding service and support. Many of our franchise owners were previously IT directors for small companies, executives in corporate America, engineers or technology consultants.

READY TO LEARN MORE? CONTACT US TODAY.

866.TEAMLOGIC

TeamLogic IT 949.683.3314 26722 Plaza, Mission Viejo, CA 92691

pspaan@teamlogicit.com teamlogicit.com teamlogicfranchising.com

VETERANS ISSUE

PatchMaster:

A Veteran-Friendly Franchise Built on Service & Precision

M

ilitary veterans understand structure, attention to detail, and getting the job done right—qualities that make them ideal business owners in the home services industry. As they transition to civilian careers, many veterans look for opportunities that offer stability, scalability, and a strong customer base.

PatchMaster is a veteranfriendly franchise that provides expert drywall repair services. With a lowcost investment, handson training, and a service that’s always in demand, PatchMaster is helping veterans build successful businesses in the booming home improvement market.

WHY DRYWALL REPAIR IS A SMART BUSINESS FOR VETERANS Walls endure daily wear and tear, from accidental holes to cracks caused by settling. Damaged drywall not only looks bad but can also impact insulation, energy efficiency, and overall property value. PatchMaster specializes in quick, professional drywall repair, helping both homeowners

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PATCHMASTER SPECIALIZES IN QUICK, PROFESSIONAL DRYWALL REPAIR, HELPING BOTH HOMEOWNERS AND COMMERCIAL PROPERTY MANAGERS MAINTAIN WELL-KEPT SPACES. and commercial property managers maintain well-kept spaces.

Common drywall issues PatchMaster franchisees repair include: • Holes & Cracks – Fixing damage caused by doorknobs, plumbing repairs, and general wear and tear.

• Rental Property & Commercial Maintenance – Helping

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•

landlords and businesses keep their spaces move-in ready.

Pre-Painting Surface Preparation – Ensuring walls are smooth and clean before painting.

A FRANCHISE DESIGNED FOR VETERAN SUCCESS For veterans looking to be their own boss, PatchMaster provides a structured, repeatable business model

with the following benefits: • Proven Training & Support – No drywall experience needed; PatchMaster teaches franchisees everything.

• Low Overhead & High Demand – A service that’s always needed with minimal equipment requirements.

• Scalability & Growth Opportunities – Start small and expand with repeat customers and commercial contracts.

VETERAN FRANCHISE INCENTIVES PatchMaster proudly offers franchise fee discounts

for veterans, making it easier for former service members to launch their own business. Franchisees also benefit from: • Flexible business ownership that allows veterans to control their schedule and workload.

• A strong support system that provides mentorship, operational guidance, and marketing assistance.

• A built-in customer base—homeowners, real estate agents, and property managers always need drywall repairs.

For veterans looking to enter a reliable, profitable

industry, PatchMaster offers an affordable and rewarding path to business ownership.

ABOUT THE AUTHOR PatchMaster, a FranDevCo partner, is a veteran-friendly franchise that provides professional drywall repair services to homes and businesses.

With exclusive veteran discounts, structured training, and strong customer demand, PatchMaster offers veterans a scalable and rewarding business opportunity.

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OVERVIEW Founded in 2008, Surface Experts®, repairs small damage on most interior surfaces, including counter tops, floors, cabinets, bathtubs, sinks, appliances. (laminate, vinyl, stone, tile, wood, fiberglass, stainless steel, glass cooktops) Most companies do complete resurface or replacement, costing thousands of dollars. We deliver perfect repairs typically under an hour at an average of $185 revenue.

FRANCHISE OPPORTUNITY Surface Experts is a great business opportunity, offering the following: ❑ Executive Led Model: Franchisee never performs the work only manages business ❑ 98% B2B Service: Core market is property management firms, hotels, restaurants. Residential service is a supplemental revenue stream. ❑ Mobile business: Small office space (150-350 sq ft) needed to run the business ❑ Recession Proof: Started at the onset of the great recession, the business quickly grew as we offer cost saving alternatives for property managers and owners ❑ Item 19 Summary – The Average gross revenue for our top quartile of franchisees in 2021 was $438,959. ❑ Comprehensive Training: This is a true turnkey operation with a complete training program for our Surface Experts franchisees as well as specialized training for our Surface Expert Technicians.

FRANCHISE DEVELOPMENT

Franchise development is being spearheaded by Dennis Mulgannon of FranchiseScale who has successfully launched The Flying Locksmiths, NerdsToGo, WaveMAX, Junk King and Home Care Assistance into national brands.

BRAND CONTACTS Sean Hansen

SeanH@surfaceexperts.com 916.757.3123 Geoff Batchelder GeoffB@surfaceexperts.com 877.222.3722

Dennis Mulgannon

DennisM@surfaceexperts.com 408.318.5606

❑ Fast Launch Plan: From Franchise award to open unit in 6-8 weeks

OUR IDEAL CANDIDATE We are seeking motivated business professionals looking to replace $150k+ annual salary who have drive, ambition and motivation to achieve entrepreneurial success. Key candidates will have business management & leadership skills along with great interpersonal skills.

Experience in construction or property management is not necessary; We have an exceptional training program for both franchisees and their staff.

Join the leading brand for Men’s grooming In 2009 we set out to change men’s grooming. The original Barbershop experience had lost its shine and the focus on male grooming had been lost. We wanted to reintroduce the Barbershop experience and make it relevant today. Since our launch, Tommy Gun’s has become the complete men’s grooming destination by providing the Ultimate Barbershop experience to Every Guest, Every Time. It’s the original Barbershop concept with modern luxuries as we continue to be the leader and innovator in our industry.

Work on VS

Work in Model

50 experience years

hair care

CONTACT ME TODAY

Malcolm Wilson

Vice President of Development North America ———— malcolmw@tommyguns.com

No industry experience required

Ultimate Barbershop Experience

VETERANS ISSUE

The First Step: Why Franchise Success Begins With Real Estate Strategy

by Alex Johnson

F

ranchising isn’t about selling the most units — it’s about opening profitable ones. Too many brands sell first and search for sites later. By then, costs rise, timelines slip, and franchisees struggle.

At FranRealCo, we help franchisors build scalable real estate systems from day one — defining how sites are selected, approved, and opened profitably. Our clients report: • Openings 4–6 months faster than peers (based on internal Laurex project data, 2023–2024).

• Fewer disputes through standardized approval and lease language.

• Stronger validation scores

because franchisees launch with confidence.

AVOID DELAYS BEFORE THEY START Franchisees don’t buy a logo — they buy a roadmap.

Without zoning clarity, site standards, and build-out expectations, openings stall and consistency fades.

• Unit Economics: Rent, NNN, and build-out costs determine breakeven.

• Brand Credibility: Lenders and landlords trust systems with defined criteria.

• Growth Velocity: When every franchisee follows one playbook, openings multiply.

“With Alex’s checklists, guides, and coaching, I went from chasing my tail to having a clear, step-by-step plan. His process saved me months of wasted time by focusing only on properties where my business was permitted by right.”

— Brian Luce, Resting Rainbow – Columbus OH FranRealCo designs the structure; Laurex Realty Advisors, a licensed brokerage, executes it in the field.

SYSTEMIZE SITE SELECTION Most franchisees have never

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managed zoning, permitting, or lease negotiation. Leaving them alone creates risk for both franchisee and brand.

That’s why FranRealCo and Laurex Realty Advisors operate as a unified system: • FranRealCo designs the franchisor’s real-estate process — territories, zoning maps, site criteria, and repeatable approval workflows.

• Laurex executes through licensed brokerage — conducting tours, market surveys, LOI negotiations, and transaction management.

target market.

3. Standardize lease protections.

4. Integrate milestones into your ops manual.

FranRealCo builds the playbook. Laurex executes it.

Together, they help franchisors scale faster, protect capital, and strengthen brand trust.

“We didn’t know what we didn’t know. Alex guided us through every step, introduced us to the right professionals, and helped us negotiate a lease that saved us thousands.

Don’t hesitate — the time you invest with him now is an investment in your brand’s success.”

— Chi Yan, Pappalecco Franchisee CLOSING THOUGHT Franchising doesn’t begin with the sale — it begins with the site.

The brands that thrive are the ones that get real estate right, first.

•

• •

Results: 40% faster site approvals than industry peers (internal data, Laurex Realty Advisors 2024).

Fewer abandoned sites and wasted deposits.

Clearer franchise-sales path — candidates see how and where they can open.

CALL TO ACTION FOR FRANCHISORS Before your next Discovery Day or franchise award, ask yourself: Can my brand open sites profitably, on schedule, and within code?

If not, you need a real-estate system. Start here: 1. Define your ideal site profile.

2. Clarify zoning in each

ABOUT THE AUTHOR Alex Johnson helps franchise owners find and secure the right space for their concept — the one that fits their brand, their operations, and their goals.

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FRANCHISE WITH FCI!

The top 50% of our franchisees average more than $1.5M in sales.

BLUE CHIP BRAND

1.

This is a BLUE CHIP brand, owned by FirstService Brands.

Extremely stable, long term oriented, reputable, & ROCK solid corporate structure.

MOBILE SHOWROOM RETAIL

2.

Be part of something different - Align with Amazon. The Flooring industry is the LARGEST interior remodeling industry.

70% of flooring sales are retail. We are a disruptor and provide female decision makers a preferred shop-at-home experience.

SCALABLE & LOW EMPLOYEE

3.

The top 50% of our franchisees average more than $1.5 million in sales with the Owner Operator, Office Admin, & 1-2 Salespeople. We Scale by adding Mobile Showrooms.

Installation is done by SKILLED LABOR.

RECESSION RESISTANT

4.

Our diversified marketing programs with online marketing automation, realtors, restoration, etc. makes us recession resistant. Also our shop at home model is particularly appealing versus our competitors who are mostly retailers. We have doubled over the last 4 years.

WHO IS OUR IDEAL FRANCHISEE? Thinks BIG: Multi-Million Ambitions. Stretches limits.

Gets JUICE from Leading a Team: They’re culture builders. They’ve hired and fired, some of their biggest career successes come from leading others.

Forever Learner: They have a stack of business books. Jump at opportunities to learn and practice continuous improvement.

Can Make the Investment: $250-300k investment—heavily weighted towards working capital, so that they’ve quickly built themselves a team within the first few months.

Visit Our Franchising Website: https://flooring-franchise.com

VETERANS ISSUE

From Service to Success: Why Veterans Thrive as Kitchen Solvers Franchise Owners

by Kali Morgenthaler, Kitchen Solvers,Chief Growth Off icer

T

ransitioning from military service to civilian life can be one of the most challenging— and rewarding—journeys a veteran takes. Many veterans seek careers that allow them to continue serving others, apply their leadership and problemsolving skills, and build something meaningful for their families and communities.

For many, business ownership provides that next mission— and franchises like Kitchen Solvers offer a structured, supportive path to success.

With over 40 years of experience, Kitchen Solvers has become one of the most

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trusted names in kitchen remodeling, specializing in cabinet refacing, custom cabinetry, countertops, backsplashes, and complete design-to-installation solutions.

But beyond craftsmanship, Kitchen Solvers has built a culture rooted in teamwork, integrity, and purpose—values that align strongly with the mindset veterans bring from military service.

A NATURAL FIT FOR VETERANS Veterans often excel in franchise systems because they understand the importance of following a proven process, working within a structure, and leading by example. Kitchen Solvers’ franchise model provides all the tools and support new owners need—from marketing and operations to design and installation—so franchisees can focus on delivering exceptional customer experiences.

“Veterans have a mindset that fits franchising perfectly,” says Wil Calkins, Franchise Sales Manager at Kitchen Solvers. “They’re used to discipline, teamwork, and executing a plan. In our system,

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that translates to running efficient projects, leading teams, and building trust with homeowners.”

Kitchen Solvers provides comprehensive training, ongoing business coaching, digital marketing support, and exclusive vendor partnerships.

The company also encourages community involvement and relationship-building—values that deeply resonate with veterans who have dedicated their lives to service.

FROM SERVICE TO COMMUNITY LEADERSHIP: MARTY NESS-WHITE Marty Ness-White, co-owner of Kitchen Solvers of Spring Hill, Tennessee, embodies how veterans can channel leadership and service into business success. A U.S. Navy veteran and 2024 Franchise Rock Star honoree by Franchise Business Review, Marty has built a thriving remodeling business centered on integrity, teamwork, and community impact. She credits Kitchen Solvers’ structure and culture for providing the same sense of

mission and camaraderie she experienced in the military.

Beyond her business, Marty is a driving force in veteran outreach. As outreach coordinator for Vet 2 Vet Middle Tennessee, she leads programs that connect veterans, including weekly meetups and the annual Veterans Celebration event that now draws more than 2,000 attendees. Through her business, she continues to give back by offering discounts to veterans and partnering with local organizations to expand veteran support resources.

“Marty is a force—she uses her determination to inspire others while growing her business and her community,” says Kali Morgenthaler, Kitchen Solvers Chief Growth Officer. For Marty, the recognition is a reflection of her purpose: “We veterans are always focused on the mission.

This isn’t just what I do—it’s who I am.”

JAMES PARSONS: LEADING WITH PURPOSE IN OKLAHOMA CITY James Parsons, owner of Kitchen Solvers of Oklahoma City, is another veteran who has found fulfillment and success through the Kitchen Solvers system. A proud U.S. Army veteran, James spent his career honing leadership and logistical skills that now drive his business operations.

Before joining Kitchen Solvers, James wanted to combine his entrepreneurial spirit with his passion for serving others.

“What stood out about Kitchen Solvers was the support structure,” James says. “As a veteran, you’re used to having a mission, a team, and a clear

objective. Kitchen Solvers gave me that same sense of direction in business.”

Under his leadership, Kitchen Solvers of Oklahoma City has earned a reputation for craftsmanship, reliability, and professionalism. “Every day, I get to make a tangible difference in someone’s home,” he says. “That’s incredibly rewarding.”

STRUCTURE, SUPPORT, AND SERVICE—THE KITCHEN SOLVERS WAY Kitchen Solvers recognizes that veterans bring more than discipline and dedication— they bring leadership, adaptability, and a deep sense of accountability. The franchise system is designed to leverage those strengths, offering: • Hands-on training in design, sales, and installation management • Full digital marketing support through a powerful national platform • Ongoing business coaching and collaboration through an engaged franchise network • Proprietary vendor relationships that ensure quality products and healthy margins This turnkey model allows veterans to build a business with confidence—backed by a team that values their service and shares their commitment to excellence.

CONTINUING A LEGACY OF SERVICE For veterans like Marty and James, owning a Kitchen Solvers franchise isn’t just

about business ownership— it’s about continuing to serve.

By helping homeowners reimagine their kitchens, they’re improving the spaces where families gather, celebrate, and connect.

“Veterans are used to serving something bigger than themselves,” says Calkins.

“Owning a Kitchen Solvers franchise gives them that same fulfillment—serving their communities and building a legacy for their families.”

As Kitchen Solvers continues to expand nationwide, the company remains committed to welcoming more veterans into its network. With a supportive culture, proven systems, and a shared sense of purpose, Kitchen Solvers is more than a franchise—it’s a family.

READY FOR YOUR NEXT MISSION? If you’re a veteran or know a veteran ready to take charge of their future, Kitchen Solvers offers a Veterans Discount to help make business ownership more attainable.

Learn how military experience can translate into lasting success as part of the Kitchen Solvers family. Visit www.

KitchenSolversFranchise.com to start today.

ABOUT THE AUTHOR Kali Morgenthaler is the Chief Growth Officer at Kitchen Solvers, where she leads franchise expansion and helps individual locations optimize marketing strategies. She joined the company in 2019 and, after rising through marketing leadership roles, now crafts data-driven growth plans to support franchise partners’ success.

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Renew Medic specializes in removing, restoring, and replacing cabinets while allowing homeowners to continue living in their homes.

For Homeowners We help them maintain their lifestyle, and the restored cabinets look exactly as they did before the water damage.

Our Services

For Insurance companies Our average project cost ranges from $7,500 to $10,000, significantly lower than traditional kitchen cabinet replacements, which can exceed $30,000.

For Franchisees Our territories are large, encompassing around 250,000 houses. On average, approximately 2% of these houses, or about 5,000, will require disaster restoration in any given year. Among these 5,000, over 50% will need cabinet replacement.

ITEM 7

$423,111 - $734,326 ROYALTIES

7%

NATIONAL ADVERTISING FUND

2%

Cabinet Refinishing, Color Changes, Painting

ITEM 19 DENVER FRANCHISEES - 2 TERRITORIES

Total Income $5,836,696

EBITDA $1,016,305 (17%)

Contact

Water + Fire Damage Cabinet Restoration

Storm Miller

Cary Tober

Phone - 267-471-2921 Email - smiller@repmgroup.com

Phone - 704-620-2802 Email - cary@repmgroup.com

DIRECTOR OF FRANCHISE DEVELOPMENT

Cabinet Refacing, Redooring

VP OF FRANCHISE DEVELOPMENT

SCAN NOW Or go to RenewMedic.com For More Information

TIME TO

Backed by 20 years of experience in our industry, Shine is one of the nation’s top-reviewed and trusted home services company. We offer an exciting franchise opportunity with a low-entry investment and that’s refreshingly simple to get off the ground.

With multiple revenue streams, Shine offers yearround services that homeowners need.

SERVICES • • • • • • •

Window cleaning Pressure washing Gutter cleaning Holiday lighting Roof washing NEW! Landscape Lighting NEW! Patio Lighting

WHAT MAKES US SHINE •

Value-driven culture with excellent validation

•

Family-friendly 8:00-5:00 hours

• • • • • • • •

Multiple year-round revenue streams

INVESTMENT RANGE $107,490 - $208,100 SIMPLE & SCALABLE

START SIMPLE Begin as an Owner/Operator or hire a Business Development Manager, and one van. Manage your Crew Leader and Technician.

AND GROW! As your business grows, you have the ability to expand with more vans, crew and revenue!

High-demand, highly profitable services Simple, scalable business model

Fast ramp-up with excellent ROI

World-class marketing & training support

Semi-absentee or Owner/Operator Options Proven model with over 50 locations

Speedy launch time - as fast as 7 weeks!

ENTREPRENEUR RANKED 2019, 2020, 2021, 2022

CONTACT: Paul Martell Franchise Development Manager paul.martell@shineinfo.com | 603-340-2468 | shinefranchise.com

VETERANS ISSUE

MosquitoNix:

A Veteran-Owned Business in Outdoor Protection

A

mission-driven approach to protection and defense makes veterans a natural fit for the pest control industry.

MosquitoNix provides a veteran-friendly franchise opportunity that specializes in mosquito and pest prevention for residential and commercial properties.

By combining advanced technology, eco-friendly solutions, and expert service, MosquitoNix helps property owners enjoy outdoor spaces without the nuisance and health risks posed by mosquitoes.

WHY MOSQUITO CONTROL IS A SMART BUSINESS FOR VETERANS Veterans’ leadership skills and operational discipline translate well into a structured, servicebased industry like pest control. MosquitoNix offers: • Custom Mosquito Misting Systems – Automated systems that provide continuous protection.

• Fogging & Barrier Treatments – Effective solutions for homes, event spaces, and hospitality businesses.

• Eco-Friendly & Non-Toxic Options – Safe treatments for families, pets, and

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businesses.

With recurring service contracts and seasonal demand, MosquitoNix franchisees enjoy strong customer retention and repeat business.

•

A high-margin, recurringrevenue business model.

For veterans looking for a business focused on outdoor protection, MosquitoNix offers a rewarding and scalable franchise opportunity.

VETERAN FRANCHISE INCENTIVES MosquitoNix proudly supports veterans by offering: • A veteran franchise fee discount to lower startup costs.

• Hands-on training in pest control techniques and business operations.

ABOUT THE AUTHOR MosquitoNix, a FranDevCo partner, offers a veteran-friendly franchise opportunity in outdoor mosquito and pest control. With veteran franchise discounts, a scalable service model, and high customer demand, MosquitoNix provides a strong business path for veterans transitioning into entrepreneurship.

NOVEMBER 2024 | WWW.FRANCHISEJOURNAL.COM

Open a NOW Massage Boutique in Your Neighborhood New Concept Reimagines Massage Experience The NOW Massage, a new concept massage boutique, was founded on the principle that self-care is a necessity, not a luxury.

Designed to serve as an oasis from today’s digitally driven society, The NOW offers high-quality, affordable massage services in an inspired setting. The brand has recently signed franchise agreements representing 100+ locations in over 25 cities.

Territories are available across the country.

Learn more at thenowmassage.com/own-a-boutique

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TOP-OF-THE-LINE FENCING TOP-OF-THE-LINE OPPORTUNITIES

NOW FRANCHISING B2B and B2C Markets

Sales Coaching

Lead Generation

Join our growing franchise today!

Call or email for more information. development@toprailfence.com

980-443-2700

Advanced Technology

VETERANS ISSUE

An iBuy Franchise is Low Cost, High Return

by Harold Montgomery, Global Growth CEO, iBuy App

I

n an age when local advertising has shifted almost entirely to digital channels, small businesses are searching for affordable and effective ways to reach nearby customers. That’s where the iBuy App steps in—an advertising platform that connects local merchants to consumers in their area through valuable discounts and offers. For entrepreneurs, the iBuy App franchise opportunity presents a rare combination: low risk, high margins, and recurring revenue. It’s a business model designed for today’s digital economy, offering scalability, minimal overhead, and the potential for substantial returns.

1. A PROVEN NEED: HELPING LOCAL BUSINESSES THRIVE Every small business owner knows how difficult and expensive it can be to reach local customers. Traditional advertising—print, radio, or TV—has become costprohibitive for most small merchants, while digital marketing often requires specialized skills or costly agencies. The iBuy App provides a simple, effective alternative. It allows local merchants to advertise directly to nearby consumers at a fraction of the cost of

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conventional advertising. In return, consumers benefit from real savings on dining, shopping, and services in their area.

That dual value proposition— helping small businesses grow while giving consumers tangible benefits—creates a strong, sustainable foundation.

As long as local merchants need visibility and consumers seek deals, there will be demand for iBuy’s platform.

Franchisees step into a market that already understands the need for what iBuy delivers.

2. LOW OVERHEAD, HIGH MARGINS Most franchises require a physical location, employees, equipment, and inventory— all of which add significant cost and risk. The iBuy App franchise requires none of these. Franchisees can operate from a home office, eliminating rent and utility costs. There’s no need to manage staff, stock products, or maintain facilities.

Instead, franchisees focus on selling advertising space on the app to local businesses.

That simplicity dramatically reduces overhead while allowing franchisees to keep a large portion of each sale.

Because the iBuy platform is digital, operational costs remain minimal even as

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revenue scales. The result: a business model with unusually high margins and a low breakeven point.

3. RECURRING REVENUE THROUGH A SUBSCRIPTION MODEL One of the strongest financial features of the iBuy App is its subscription-based structure.

Merchants pay a recurring monthly fee to maintain their presence and advertising on the app. This means franchisees benefit from consistent, predictable income that builds over time as they add more merchants.

Unlike most traditional franchises—where income depends on daily sales or foot traffic—the iBuy model creates an accumulating base of recurring revenue. Every new client adds long-term value, creating a snowball effect that compounds month after month. For entrepreneurs seeking financial stability and scalability, this recurring revenue model is a major advantage.

4. CORPORATE SUPPORT AND ONGOING INNOVATION Technology evolves rapidly, and iBuy App corporate ensures that franchisees never have to

worry about keeping up. The corporate team continuously maintains and enhances the app, deploying the latest features and improvements to increase performance and user engagement in every local market.

This centralized technical management allows franchisees to focus on sales and customer relationships instead of software updates or IT challenges. Franchisees benefit from a robust, wellmaintained platform that remains competitive and cutting-edge without requiring technical expertise or additional investment.

5. STRONG MERCHANT RETENTION AND LONGEVITY Once local merchants experience the effectiveness of iBuy advertising—especially

the measurable increase in customer visits and sales—they tend to stay. The app’s model naturally encourages longterm relationships: merchants want to continue benefiting from consistent exposure, while consumers keep returning for fresh offers and new discounts.

High customer longevity means franchisees don’t have to constantly chase new sales just to maintain revenue.

The stability of longterm clients translates into dependable income and the ability to focus on growth rather than replacement.

6. SCALABLE GROWTH AND FLEXIBILITY Because the iBuy App can cover any defined territory, franchisees can start small and grow strategically. There’s no limit to how many local businesses can advertise on the platform, and there are no geographic barriers beyond the assigned market. As more merchants join, the app becomes even more valuable to consumers, creating a powerful network effect that drives additional growth.

Furthermore, franchisees can operate on their own schedule.

With no storefront hours or staffing obligations, it’s an ideal opportunity for those seeking flexibility along with financial independence.

7. A MODERN FRANCHISE FOR A DIGITAL ECONOMY The iBuy App franchise represents the evolution of franchising in the digital age.

It combines the reliability of a proven model with the scalability and efficiency of technology. Franchisees don’t need a background in tech or marketing—just the drive to connect with local business owners and help them succeed.

With low startup costs, minimal ongoing expenses, and a growing need for affordable digital advertising, iBuy App offers one of the most attractive opportunities in the market today. It’s a franchise designed to generate recurring revenue, empower small businesses, and deliver strong returns with remarkably low risk.

For entrepreneurs ready to invest in a future built on technology, local commerce, and community connection, the iBuy App franchise stands out as a smart, forwardthinking choice.

ABOUT THE AUTHOR Harold Montgomery is the CEO of iBuy App. He has scaled 7 companies in his career.

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VETERANS ISSUE

Ask the RESULTS Guy : ™

Why Understanding DiSC Changes Everything

by Tony Jeary, The RESULTS Guy™

W

hat if I told you there was a secret code to unlocking the keys to communication with your team, your family, your clients, and even complete strangers? A way to immediately build trust, reduce friction, and accelerate results? I’ve invested years integrating the DiSC personality model into how I lead, coach, and communicate, and it’s been a complete game changer.

DiSC gives you a framework for understanding how people are wired, and it’s one area of mastery that pays dividends in every aspect of life and business: understanding people.

I believe in DiSC so strongly, I taught it to my daughters growing up as their “second language.” While other kids were learning basic vocabulary, mine were learning how to identify and adapt to the personality styles of those around them. That one intentional move gave them a huge edge—because when you can read people and speak to them in their language, you build trust faster and get more done with less friction.

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Q: WHAT EXACTLY IS DISC? DiSC is a behavioral assessment tool that helps you understand four key personality styles. The acronym stands for Dominance, Influence, Steadiness, and Conscientiousness. They break down into two main questions: are you more task oriented, or people oriented?

And are you more extroverted/ fast-paced, or methodical?

Each type processes the world differently, and when you understand how each one operates, you can tailor your communication, leadership, and influence for far better outcomes.

For example, high D’s are driven by results and love efficiency. High I’s value connection and thrive on energy and affirmation. High S’s prefer stability, harmony, and are incredibly loyal. High C’s are all about accuracy, precision, and getting things right.

When you can recognize these styles in others and adjust your approach accordingly, you can eliminate misunderstandings, reduce conflict, and build faster alignment. It’s a powerful shortcut to deeper influence.

Q: HOW HAS DISC

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PERSONALLY SHAPED HOW YOU OPERATE AND LEAD? DiSC gave me language for what I already sensed instinctively. I now use it to guide how I present ideas, facilitate meetings, and even structure emails.

Understanding DiSC helped me realize that not everyone thinks like me; and that’s not only okay, it’s essential.

Q: HOW CAN ORGANIZATIONS USE DISC TO IMPROVE PERFORMANCE? DiSC is a phenomenal tool for team alignment, leadership development, hiring, and customer engagement. We use it extensively in strategic

4 Core Personality Types

Dominant/ Driver

Influencer/ Interactive

Compliant

Steady

PEOPLE ORIENTED

TASK ORIENTED

EXTROVERTED, FAST-PACED

METHODICAL

facilitation sessions because it accelerates trust and communication and reveals key insights into how your team members approach varying aspects of your business.

When everyone understands their own profile and the profiles of their teammates, conversations become more respectful, decisions get made faster, and conflicts become productive instead of destructive.

Q: WHAT ADVICE WOULD YOU GIVE TO SOMEONE JUST GETTING STARTED WITH DISC? First, take the assessment yourself and study your own style. Know your strengths

and also recognize your Blind Spots. Then, begin observing others. Ask yourself, What do they value? How do they make decisions? What energizes them?

Second, use DiSC not as a box to put people in, rather as a bridge to better relationships. It’s a tool to create connection, not separation. When you honor people’s preferences and lead with understanding, you elevate every conversation and every outcome.

And finally, teach it. Whether you’re running a business or raising a family, help others understand this language. Like I did with my daughters, make DiSC part of how your team or household communicates. It’ll

create more harmony, more understanding, and ultimately, more results.

Understanding DiSC isn’t just about psychology, it’s about Strategic Influence.

When you know how people tick, you can serve them better, lead them smarter, and move them faster toward shared goals—and that’s the secret code to Force Multiplying your impact.

ABOUT THE AUTHOR Tony Jeary is a strategist, keynoter, coach to the world’s top CEOs and prolific author of over 100 titles. Tony lives in Flower Mound and works out of his think tank, the RESULTS Center, where he and his team encourage and inspire all those he touches, resulting in their enhanced sales and profitability and raising their companies’ value.

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Craving a professional shift? Your career and life deserve a boost. Learn how a Boost Home Healthcare franchise can elevate the next steps in your professional journey.

Support includes: •

a proven business model

•

attractive territories nationwide

•

data-focused marketing partnership

Why Boost Home Healthcare?

The senior care industry, a robust and competitive market, generates $300 billion dollars a year. With a proven franchise that will inspire you and fulfill your entrepreneurial spirit, this Best Life Brands company will enable you to reach your career goals.

Learn more at BoostHomeHealth.com ©2022 Boost Franchise Systems, LLC. Each office is independently owned and operated and is an equal opportunity employer.

FRANCHISE OPPORTUNITY

VOLOFIT

$32 BILLION DOLLAR INDUSTRY *

Volofit provides its owners a turnkey business model, with the support of fitness industry experts and state-of-the art technology and equipment

OWN A VOLOFIT

FITNESS FOR TOMORROW. YOUR FUTURE TODAY.

Visit our website to download a free copy of our Industry Outlook Ebook.

This is not an offer to sell or a solicitation of an offer to buy a franchise. Any offer to sell a franchise will be made after individuals have been qualified to receive a Franchise Disclosure Document.

volofitfranchising.com | (844) 977-4181

VETERANS ISSUE

Serving with Honor, Leading with Heart:

A Veteran’s Path to Blue Moon Estate Sales Success

by Bob Lang, Brand President, Blue Moon Estate Sales

A

lyse Montgomery’s journey from serving in the military to owning her very own small business is one of grit, tenacity and determination to

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better herself through being her own boss. After a decade of service in the United States Navy, she became the proud owner of Blue Moon Estate Sales of Portage, Michigan in

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2024. Taking the lessons learned from her time in the Navy, Alyse embodies the spirit of service, not only to her country but also to her clients and community through her business.

Alyse served in the United States Navy on active duty until September 2014, completing her reserve period in September 2018. During her tenure, she was stationed on the USS Benfold out of San Diego, California where she proudly obtained her Surface Warfare Specialist honor, good conduct award, and a Navy Achievement Medal. She was then stationed at Helicopter Squadron 3 on Coronado Island where she advanced to Petty Officer 2nd class and became the leading petty officer of her Logistics Department. Her military experience instilled in her a discipline, strategic mindset, and emotional intelligence that would later prove invaluable in the business world.

While in the Navy, Alyse learned how to perform under pressure and see her fellow shipmates as assets rather than liabilities. “I learned how to fine-tune my emotional

intelligence,” she says. “I am very slow to respond to a stressful situation, and I take the time to see all sides before attempting to find a solution.”

This skill has become a critical element of her work in estate sales, where empathy, patience, and understanding are paramount.

After transitioning out of the military and back into civilian life, Alyse faced a question many veterans do: “What comes next?”. Navigating several different career paths remained a challenge for her as she found that many traditional job environments were not reflecting her personal beliefs and values. “I struggled to stay at jobs because the ethics were not to my standards,” she explains. “I decided I was ready to be my own boss.”

This determination led her to entrepreneurship, combining her personal drive with her professional experience.

Alyse began exploring all that franchise ownership had to offer as the first step to fulfilling an entrepreneurial dream, initially with her sights set on the food industry. “I was looking for a franchise to buy and was leaning toward food, but the overhead was high. I wanted something meaningful,” she says. Her search eventually led her to Blue Moon Estate Sales, a brand that matched her values, skillsets and a people-first mentality. Alyse had a background in estate court processes, gained from working with Guardian Finance & Advocacy Services, which gave her a unique perspective on helping clients navigate the emotional and logistical

complexities of estate sales. It was a natural fit.

Since opening her business in January 2024, Alyse has thrived by applying the lessons she learned in the Navy to civilian entrepreneurship.

“I haven’t been a small business owner for too long, but gaining the trust and respect from our handful of clients feels like a real accomplishment,” she notes.

Her approach to business combines strategic planning and attention to detail with listening to her clients and making sure they feel heard during what can oftentimes

SINCE OPENING HER BUSINESS IN JANUARY 2024, ALYSE HAS THRIVED

BY APPLYING THE LESSONS SHE LEARNED IN THE NAVY TO CIVILIAN ENTREPRENEURSHIP. be an emotional process.

Many of her clients work with Blue Moon Estate Sales in times of major life transitions such as downsizing, relocating or experiencing the loss of a loved one. “Listening to their past and letting them talk through the emotions they are holding inside is an honor in the Estate Sales Business.”

Alyse’s success offers valuable advice for other veterans facing the “what’s next” question.

She recommends trying out different positions or

industries before settling on a civilian career. “Having that life experience outside of the military to get reacquainted with civilians is key to success,” Alyse explains. “It took me a while to ‘stand down,’ especially with my PTSD, but keep trying and keep moving forward.

Do not get stuck in the past.

Mistakes will happen, but learn from them and don’t let them be your downfall.”

Alyse Montgomery’s story is a powerful example of how veterans can translate military skills into successful civilian ventures. Through franchising with Blue Moon Estate Sales, she has found a way to work for herself, but not by herself all while providing meaningful services, expert guidance and empathy when her clients need it most. By combining the discipline, attention to detail, and entrepreneurial spirit that so many veterans bring to the business world, Alyse has found an impactful way to continue serving others and give back to her community.

Her growing business stands as an inspiration to fellow veterans, entrepreneurs, and clients alike.

ABOUT THE AUTHOR Bob Lang, Brand President of Blue Moon Estate Sales, is responsible for strategic operations and growth of the Blue Moon Franchise Systems.

With over 25 years of experience in franchise operations management, field support, finance, and business intelligence, he passionately drives franchisee success.

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CE NATION’S

CHANGING LIVEZ! At the heart of the restaurant / meal plan model stirs an unwavering passion to help individuals and families change their lives. Through providing better nutrition options, a steady dose of health and wellness education – as well as a diverse support community – Clean Eatz continues to gain fans around the nation. In fact, our footprint currently consists of more than 80 cafes in dozens of states… and another 100 locations in the pipeline!

LOW INVESTMENT

SMALL SPACES

ATTRACTIVE HOURS

SIMPLE MENU

Clean Eatz has a lower investment cost than most fast casual concepts.

Clean Eatz operates in smaller spaces than most fast casual concepts.

Clean Eatz offers flexible hours for franchisees, with most cafes closing at 7pm.

Our menu is streamlined and easy for anyone to reproduce whether you have food service experience or not!

EASY MANAGEMENT

MULTIPLE REVENUE STREAMS

NATIONAL BRAND RECOGNITION

Stores can be run with great labor percentages.

FIVE to be exact! These include our café menu, Grab ‘N’ Go options, weekly meal plans, Marketplace products, and catering.

We continue to get praise and coverage, from a devoted online social media fanbase to high-profile publicity outlets!

Learn more about franchising opportunities: cleaneatz.com/franchise

VETERANS ISSUE

A Legacy of Service: From Military Leadership to Franchise Excellence

by Jeff Oddo, Chief Executive Off icer, City Wide Facility Solutions

W

hen it comes to leadership, resilience, and service, few individuals exemplify these values more fully than David Petrash and Trina Petrash, the heart and soul of City Wide Facility Solutions in Southern Arizona. David served eight years as a U.S. Navy Nuclear Submariner, and Trina is a 20 year Army

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veteran having served in Iraq in 2004. They transitioned from a life of military service to entrepreneurship with a deep sense of purpose. As co-owners of a successful seven-year City Wide franchise beginning in 2018, they are positively impacting lives in their community and providing facility services excellence.

David has twenty-five years of experience in operating and managing sales and service teams. He is also a Certified Instructional Technologist.

After retiring from the Army, Trina earned a Master of Professional Counseling with experience in human resources, strategic planning facilitation, logistics administration, mentoring and training.

Their path also led them to spiritual

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leadership, serving as ordained ministers and co-pastoring at Connections Vineyard Church in Tucson for several years.

These diverse experiences— from military leadership to pastoral care—laid the foundation for their next mission in purchasing an established franchise to help clients navigate challenges with compassion and clarity.

“In keeping with the veteran spirit, being part of something bigger than yourself, and with David’s talent as an entrepreneur, we wanted an established model that had a footprint in our community,” says Trina, “A business rooted in service, strategy, and would leave a legacy for us.”

TRANSLATING MILITARY LEADERSHIP INTO BUSINESS OWNERSHIP With military careers marked by operations, discipline, and a focus on mission accomplishment, these qualities have directly shaped their approach to franchising.

In continuing their leadership in a new form, these same skills

have guided and driven their business success today.

After carefully researching and assessing different franchise models, they discovered the perfect business that was more than just a job, allowed them to build wealth, and let them leave a legacy. The franchise model focuses on managing building maintenance services for commercial clients, offering more than 20 different facility solutions through vetted independent contractors..

It’s a model that grows operational efficiency, leadership, and client focus— everything David and Trina honed during their years of military and ministry work.

GROWTH COMES IN MILESTONES Every franchisee remembers that moment when they realize, “It’s working.” For David and Trina, that turning point came around year four. Revenue was growing, responsibilities were being successfully delegated, and the business had gained measurable momentum.

What started as a small book of business has grown into a multimillion-dollar operation— built on the foundation of servant leadership, mutual respect, and community investment. Their plan from the beginning has been to grow the business and sell it to their successors, Antonio Rivera and his wife, Roxana. Antonio is also a combat veteran and a Purple Heart recipient.

Franchisees focusing on the things they do best – sales

and management – while contractors do what they do best and provide the technical expertise, the equipment, inventory, and people, is a win-win model. At the same time, the franchisor's focus on delivering world-class support, training, technology, and backof-house support services is necessary for success.

“It’s important to recognize and celebrate milestones— even the small ones. For one person, it might mean letting go of payroll responsibilities.

For another, it could be handing off client collections.

Each moment of delegation means you're growing as a leader and moving closer to building a business that can thrive independently,” says Trina.

LIVING THE RIPPLE EFFECT MISSION One of the things Trina and David are most proud of is living out the City Wide “ripple effect” mission— positively impacting the people and communities they serve, fostering lasting value and growth.

The franchise model works closely with independent contractors, and they’ve built strong, mutually respectful relationships with them. They are not just hiring them— they are helping them grow.

Their contractors go from managing one or two accounts to building sustainable businesses. The couple encourages them to develop business plans, and they get real mentorship from the

facility solutions managers.

FINAL THOUGHTS FOR VETERANS People talk a lot about worklife balance. The couple describes this as a bit of a myth. “Balance” can sound stressful. There are times when a situation demands that you go all in—and they do. But there’s also flexibility.

They encourage their team to take time off and truly unplug when they can.

As a franchisee, Trina underscored that you get to be someone’s hero.

You’re solving problems, closing loops, delivering peace of mind.

David and Trina’s journey is proof that when veterans find the right business match, with the proper support, incredible things happen. Their story is still being written – but as Trina noted, it is clear we all rise together.

ABOUT THE AUTHOR Jeff Oddo is the CEO of City Wide Facility Solutions, a role he assumed in 1996 to carry forward the legacy of his father, an Air Force veteran and the company’s founder. Embracing the challenge of building upon his father’s foundation, Jeff brought a visionary approach that modernized the company’s business model, elevated client satisfaction to a top priority, and led to a remarkable doubling of both the client base and retention rates.

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Get to the point.

JOIN THE HIGH GROWTH INDUSTRY OF BUSINESS COACHING BE C O M E A TR USTED B U SI N E S S L E A D E R I N Y OU R C OM M U N I T Y Focal Point Coaching & Training is a franchise organization of business coaches and trainers who work with entrepreneurs, business owners, and executives to help enhance their companies and their lives by leveraging the coaches’ business experience and our proven content.

FOCAL POINT BUSINESS COACHING FRANCHISE HIGHLIGHTS Best-in-class training for new franchisees plus extensive ongoing support.

Extensive marketing support (Strong Start & QuickStart Programs).

Multiple revenue streams available to franchisees.

Proven processes & content developed by founder Brian Tracy, a globally known Business Growth Expert.

Flexible hours & location! Home based or work from an executive shared space.

High margin business to business opportunity and streamlined business model. No specific industry knowledge needed.

Scott Hartsfield Chief Development Officer shartsfield@focalpointcoaching.com

Many available territories!

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THE IDEAL FOCAL POINT FRANCHISEE CANDIDATE IS: A seasoned business professional (generally 10-15 years experience in Management and an Executive-level position) Self-confident with excellent communication skills Looking for a better work/life balance Self-motivated with perseverance Problem solver who enjoys a challenge

VETERANS ISSUE

From Service to Salvage:

How Content Recovery Specialists Uplift Veteran Franchisees

Dylan Parris

A

t Content Recovery Specialists (CRS), we believe in building a team that embodies resilience, dedication, and commitment to service. These are the very qualities we see reflected in the extraordinary

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Jason Bennett

Daniel Martinez

men and women who transition from military life to become successful franchisees and general managers within our network. Their unique experiences, honed through years of protecting and serving our nation, translate

seamlessly into the critical work of content recovery, making them invaluable assets to both our company and the communities we serve.

Our mission at CRS is to compassionately assist

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individuals and communities in the wake of disasters by cleaning, restoring, and salvaging cherished personal belongings. This isn't just about restoring physical items; it's about restoring hope, comfort, and a sense of normalcy when lives have been turned upside down.

Who better to lead these efforts than those who have faced immense challenges with courage and precision?

Dylan Parris, a General Manager and current Combat Medic for the Texas Army National Guard, exemplifies this. His military role has given him an EMT license and a profound sense of urgency, precision under pressure, and a desire to help those in distress. This medical background translates into a keen focus on safety and methodical recovery in sensitive, post-disaster environments, ensuring irreplaceable items are handled with expert care.

Jason Bennett leveraged his staggering 30 years of leadership and operational experience—20 in the U.S. Army, plus a decade as a DOD civilian/contractor—to build a high-impact CRS franchise. The discipline, strategic thinking, and logistical prowess from his long career are precisely the attributes that empower him to effectively manage a multi-location franchise, from coordinating large-scale recovery to team leadership and resource allocation.

Daniel Martinez, a General Manager, brings the

meticulous eye and disciplined approach from his Navy service as an aviation structure mechanic for E2 C Hawkeyes aboard the Carlson aircraft carrier. This training instilled an unparalleled attention to detail and precision, which he now applies to the delicate task of assessing and restoring damaged personal property, ensuring every piece is handled systematically and with rigor.

We recognize that while their military skills are exceptional, the business world can present new challenges. That's why our comprehensive training and support systems are tailored to leverage their existing strengths while providing them with the necessary tools for business success. This includes: • Dedicated Mentorship: Pairing new veteran franchisees with experienced CRS leaders who understand the unique journey from military service to business

•

•

•

•

ownership.

Comprehensive Business Training: Covering everything from operations and marketing to financial management and customer relations, ensuring they have a solid foundation for their business.

Operational Excellence Frameworks: Our proven systems and protocols for content recovery are designed for efficiency and effectiveness, providing a clear roadmap for success.

Marketing and Branding Support: Providing resources and strategies to help them establish their presence and build trust within their local communities.

Ongoing Professional Development:

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Encouraging continuous learning and adaptation, reflecting the dynamic nature of both military service and the content recovery industry.

Our commitment to veterans extends beyond just offering a franchise opportunity. It's about building a community where their experiences are valued, and their leadership potential is fully realized.

The meticulousness,

problem-solving abilities, and unwavering commitment to mission accomplishment that veterans embody are precisely what make CRS a leader in the content recovery industry.

Their ability to remain calm under pressure, make critical decisions, and lead teams through demanding situations ensures that our clients receive the highest level of care and professionalism during their most vulnerable times.

In essence, CRS doesn't just hire veterans; we elevate them. We provide a platform for them to continue their legacy of service, channeling their incredible skills and dedication into helping others recover and rebuild. Through the success of individuals like Dylan Parris, Jason Bennett, Daniel Martinez, and others we are not only building a stronger company but also fostering resilient communities, one restored possession at a time. The blend of their military discipline and our compassionate approach to content recovery creates a powerful force for good, proving that the spirit of service truly knows no bounds.

MORE ABOUT CONTENT RECOVERY SPECIALISTS Content Recovery Specialists (CRS) are dedicated professionals who compassionately assist individuals & communities in the wake of disasters by cleaning, restoring, & salvaging cherished personal belongings & essential contents. Our work provides comfort & a vital step toward normalcy by recovering items that hold significant material & emotional value.

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WHY FRANCHISE WITH BODYBAR PILATES? Low-Cost Start-Up Simple, High-Profit Business Model Ground Floor of Nationally Recognized Pilates Brand Open North American Territories Experienced & Supportive Executive Team

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PAVE YOUR FINANCIAL FUTURE WITH BLUE MOON ESTATE SALES Blue Moon Estate Sales is the franchise opportunity you’ve been searching for!

Ranked in 2024 Entrepreneur’s “Franchise 500,” Blue Moon Estate Sales makes it possible to secure a financial future while driving an impact in your community by helping families to downsize their belongings. For a total franchise investment range of $57,015-$113,325, you’ll be a part of a strong team who harnesses brand power, revenue growth, financial strength and market growth to change lives, including yours!

Blue Moon Estate Sales Provides: • Low-cost entry, with an initial fee range from $24,500-$57,000 • Extensive marketing and referral training • Strong brand recognition • Business coaching after you join • Expert guidance for pricing, selling and marketing items • Availability of exclusive territories Our franchisees are able to achieve tremendous accomplishments because they establish strong relationships with clients and lean on Blue Moon’s support teams who utilize market research to drive successful return-oninvestment strategies. Work with Blue Moon to be an award-winning franchisee.

Contact us to start today: Jennifer Wiedemann Franchise Development Director Office: 908-425-8749 Email: jwiedemann@bluemoonestatesales.com

©2024 Blue Moon Estate Sales Franchise Systems, LLC. Each office is independently owned and operated and is an equal opportunity employer.

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VETERANS ISSUE

Service, Strength, and Purpose:

How Andrew and Malia Stocker Found Their Mission with The DRIPBaR

F

or more than two decades, Andrew and Malia Stocker have lived lives rooted in service, discipline, and leadership.

Andrew has proudly served in the U.S. Army, dedicating his career to protecting his country and strengthening those around him. Since beginning his military journey in 2002, he has carried with him lessons that continue to shape who he is today: extreme perseverance, a high level of discipline, and a deep understanding of what true leadership looks like.

Those same values now guide them as owners of The DRIPBaR in Mount Pleasant, SC. The DRIPBaR is a health and wellness franchise that focuses on cellular health and preventive care through IV vitamin therapy. For the Stockers, The DRIPBaR is more than a business; it is an extension of their shared mission to serve others and improve lives.

“The military teaches leadership at all levels and a servant leadership mindset that creates very cohesive small team performance,”

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Andrew explains. “This translates very well to our DRIPBaR team.” His military background has instilled a leadership approach centered on teamwork, communication, and accountability, principles that have helped the couple build a strong, unified culture within their growing business.

Their transition into business ownership has been a gradual one. As Andrew continues to serve, The DRIPBaR represents both a professional evolution and a bridge to their next chapter. “The DRIPBaR is intended to be an offramp as I finish my military career,” Andrew says. “We will be building our territory out as I finish the last remaining years of my service.” Together, the couple is leveraging years of discipline and structure to create a thriving, missiondriven enterprise.

The Stockers’ connection to The DRIPBaR is deeply personal. When Andrew’s father was diagnosed with terminal brain cancer, they searched for a clinic offering High Dose Vitamin C therapy but could not find one nearby. “We tried to find a commercial business

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that offered High Dose Vitamin C when he was diagnosed,” Andrew recalls. “That did not exist where we lived during that timeframe. Because of this, we felt a personal pull to this brand, given their protocols in HDIVC.” What began as a search for care became a calling to help others access the wellness options they wished had been available to their family.

The DRIPBaR’s mission aligns perfectly with the Stockers’ own values. “The military puts a high emphasis on physical fitness and wellbeing, and so do we personally,” they share. “That makes The DRIPBaR a perfect fit for us.” Their shared focus on proactive health, readiness, and resilience mirrors the values Andrew developed through years of military training and service.

Opening their DRIPBaR has come with challenges but overcoming them has been one of their proudest achievements. “Persevering through multiple challenges, including both financial and regulatory,” they say, has tested their determination but also

reaffirmed their belief in the mission behind their work.

Andrew’s discipline, teamwork, and problem-solving abilities, refined through his military experience, have proven invaluable as business owners.

The couple’s commitment to service continues through their work in health and wellness. The Stockers offer a 15% discount for military, law enforcement, first responders,

medical professionals, and teachers. This policy reflects their belief that service takes many forms and that those who give to their communities deserve to be recognized and supported.

Community involvement

remains central to their success. “We are very active in our local community, including the local veteran and active military communities,” said Malia.

“This has been very beneficial in establishing a high-quality reputation in the community.”

Their ongoing engagement helps strengthen bonds among veterans and raises awareness about the importance of holistic health and preventive care.

For other veterans considering entrepreneurship, Andrew and Malia are quick to encourage franchising as a strong path forward.

“Franchising can be a very good option for a lot of veterans because of the structure that it offers, especially for first-time business owners or veterans who don't have much entrepreneurial experience.” The combination of proven systems and autonomy appeals to those who value both order and independence.

As they reflect on being recognized during Veterans Month, the Stockers are thoughtful about the meaning behind it. “Many, if not all veterans, carry a very heavy invisible rucksack,”

they say. “Too many service members commit suicide because of the invisible load they carry. Having a small amount of recognition and assistance can help lighten that load.”

For Andrew and Malia, the opportunity to share their story is about more than recognition. It is about connection, understanding, and hope. “Too many veterans don't know where to go or what to do next after they leave the service,” they add. “If by sharing our story we can help even one or two veterans, that would be better than all the recognition in the world.”

Through their courage, compassion, and commitment to service, Andrew and Malia Stocker exemplify what it means to lead with purpose, in uniform, in business, and throughout their community.

MORE ABOUT ANDREW AND MALIA STOCKER Andrew Stocker, a U.S. Army veteran, and his wife Malia have brought the values of discipline, leadership, and service into their ownership of The DRIPBaR in Mount Pleasant, SC, a health and wellness franchise focused on IV vitamin therapy.

Motivated by personal experiences and a commitment to community, they aim to improve lives while supporting veterans, first responders, and other local heroes through their mission-driven business.

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VETERANS ISSUE

Building on Service: From Architect to Navy Officer to Multi-Unit Franchise Owner

F

or Stan Gray, becoming a small business owner through franchising wasn’t just a career change, but a continuation of leadership, service, and creativity in an industry he was passionate about.

Today, as the owner of four FASTSIGNS centers in Long Beach, Torrance, Simi Valley and most recently, Santa Ana, Stan has built a growing footprint in California, helping clients ‘make their statement’ while drawing on his military experience and professional background.

Stan began his career in architecture, earning his license and working on a variety of design and construction projects in the field before expanding into real estate development and graphic communications. “I always loved architecture and design, but had an entrepreneurial spirit,” shares Stan. In 2009, he was commissioned as a Civil Engineer Corps officer in the United States Navy Reserve and served in the construction forces. The combination of hands-on problem solving, creative thinking and disciplined leadership in both fields would prove valuable as he transitioned to small business ownership, chasing his entrepreneurial dream in 2015.

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STAN GRAY, MULTI-UNIT OWNER OF FASTSIGNS

“When I opened my first center, I realized my veteran experience equipped me with skills that go beyond managing day-to-day tasks,” he explains. “I learned to operate as part of a team, stay focused on the mission, and rely on processes to get results. FASTSIGNS has that same alignment, which made

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it such an attractive venture for me.”

Stan’s first location in Long Beach set the tone for his franchise journey. Two years later, he expanded by acquiring the Torrance center, which had been serving the community for more than two decades.

From there, he continued to grow with locations in Simi

Valley and Santa Ana. Across each center, he emphasizes operational excellence, strategic planning, and a strong, mission-driven team culture. “Veterans understand the importance of structure, accountability, and teamwork,” he says. “Those lessons translate directly to running a successful business.”

Stan brings that missiondriven mindset to the communities his centers serve as well. In Torrance, he has led his team in designing banners and signage for the annual Armed Forces Day Parade, celebrating a different branch of the military each year. His centers have also sponsored Veterans 5K events, reflecting his dedication to honoring and supporting veterans.

“Supporting our military community is something we take pride in every day,” he says.

Navigating the challenges that come with small business ownership has tested and strengthened Stan’s leadership.

From COVID-19 disruptions to labor shortages, Stan and his team have worked together to refine their processes, strengthen communication, and become more efficient as a unit. “The military teaches you to adapt, problem-solve under pressure, and maintain focus, and that experience has been invaluable.”

Recognition from the FASTSIGNS brand has only fueled Stan’s drive to succeed and scale his businesses. When he received the prestigious FASTSIGNS Award, he called it

"WITH FASTSIGNS, I GET TO DRAW ON MY ARCHITECTURE AND DESIGN BACKGROUND, LEAD TALENTED TEAMS, AND SERVE CLIENTS IN WAYS THAT ARE DEEPLY REWARDING. THAT COMBINATION OF CREATIVITY, LEADERSHIP, AND SERVICE KEEPS ME MOTIVATED EVERY DAY.” — STAN GRAY, MULTI-UNIT OWNER OF FASTSIGNS “a huge honor and incredibly humbling.” Quick to credit his team for the achievement, Stan notes “our success comes from collaboration, shared values, and a community-first mindset.

We treat clients as partners and deliver results together.”

What moves Stan most, however, is that he finds deep satisfaction and daily inspiration in his work with clients and his teams. “I love working with people and taking on projects

that feel impossible at first,” he says. “Whether it’s helping a small business launch a brand, designing large-scale signage for a community event, or mentoring a team member to grow in their role, every challenge is an opportunity to make a meaningful impact.

With FASTSIGNS, I get to draw on my architecture and design background, lead talented teams, and serve clients in ways that are deeply rewarding.

That combination of creativity, leadership, and service keeps me motivated every day.”

From architecture to Navy officer to multi-unit franchise owner, Stan Gray exemplifies how military values can drive business success. Skills such as discipline, teamwork, and remaining mission-focused have guided him through every stage of his career, making him stand out as a strong and adaptable business leader. Beyond building successful businesses, he takes pride in the impact his centers have on local communities, from supporting veterans to fostering small business growth in California.

His commitment to process, people, and purpose continues to guide him as he expands his FASTSIGNS footprint and leaves a lasting impact on the communities he serves.

MORE ABOUT STAN GRAY Stan Gray, a U.S. Navy veteran, began his career in graphics as an architect before entering the signage industry.

Since opening his first FASTSIGNS franchise in 2015, he has expanded to four California locations and earned recognition, including the FASTSIGNS Award and Franchisee of the Year from the International Franchise Association.

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VETERANS ISSUE

Veteran Franchisee Spotlight:

DAVID ROMAN

I

n the month of November, as well as throughout the whole year, cost reduction consulting franchisor Schooley Mitchell is proud of the members of our system who have served in the Armed Forces. From veterans working at our corporate head office to veteran franchisees, we believe these dedicated individuals are part of what makes our system thrive.

One such individual is franchisee, David Roman.

Located in Barrington Hills, Illinois, David opened his Schooley Mitchell franchise in 2025. Along with his fantastic attitude of being of service to others, David brings over two decades of Army experience that strongly influences the

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work he does as a business owner, every single day.

From 2003 to 2024, David’s wide-ranging military career prepared him for just about anything the business world has to throw at him. After being commissioned as an Aviation Officer through the University

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of Rhode Island ROTC program, David went on to complete two tours of duty in Baghdad, Iraq, where he served piloting AH64D Longbow Apache and OH58A/C helicopters, as well as a part of the First Cavalry Division as an Army Liaison to the US Congress.

After advancing to Major, David was initially assigned to the 10th Mountain Division where he served as Chief of Staff for organizations ranging for 500 to 5000 soldiers.

From there, he was made an advisor to the Royal Saudi Army Aviation Corps before completing a three-year tour as a Strategic Planner at the US Southern Command.

Ultimately, David’s career culminated as a Lieutenant Colonel with the opportunity to lead an Attack Helicopter Battalion in Germany.

As for many veterans, finding the right career move after leaving the Army was crucial for David.

“WHETHER IT WAS LEARNING TO HANDLE HIGH STRESS SITUATIONS IN COMBAT, ... THE ARMY PROVIDED ME INVALUABLE ‘SOFT’ SKILLS THAT I CAN APPLY TO ANY ENDEAVOR.” — DAVID ROMAN, SCHOOLEY MITCHELL FRANCHISEE “I knew I wanted to work in a field that I was truly providing value and help those I served,” he explained. “While I considered nonprofits and continued government service, I ultimately decided that I wanted to build my own business.”

Ultimately, he landed on Schooley Mitchell, whose

cost reduction services and contingency-based consulting model allow him to directly help small and medium size business succeed.

David has found that his career in the Army has prepared him well for the business world.

“I have taken something from each of my assignments that have helped me excel after the service,” he said. “Whether it was learning to handle high stress situations in combat, providing advice and council to senior government officials from the US and foreign governments, or the challenge of leading large organizations, the Army provided me invaluable ‘soft’ skills that I can apply to any endeavor.”

It's exactly these soft skills that David mentions that make veteran franchisees such an invaluable asset to any franchise system.

Oftentimes, these soft skills are overlooked in favor of clearer cut educational or career symmetry with the services of a franchise business. However,

the lessons that David and other veterans learn through their careers in service show an aptitude for resilience, adaptability, and dedication in almost any scenario. That's why Schooley Mitchell is so lucky to have David and other veteran franchisees as a part of our system.

To other veterans looking for a franchise opportunity as a part of their life after service, David has great advice.

“Do your homework and talk to as many franchisees as possible,” he advises. “Being sure that it is the work you want to do will ensure that you are able to put in the requisite effort necessary to succeed in this business.”

Learn more about David Roman and the work he does at https://www. schooleymitchell.com/office/ droman/ MORE ABOUT DAVID ROMAN David Roman is a Strategic-Partner with Schooley Mitchell, as well as an Army Veteran with over 20 years of service.

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After opening in 2017, 1611 Indoor Golf Club has quickly become the premier golf game improvement and entertainment facility in the Dallas- Fort Worth Metroplex.

We offer something for golfers of all skill levels. Improve your golf skills using our state-of-the-art tracking Trackman technology or grab a drink at our full bar and choose from over 200+ world famous courses to play a full round.

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VETERANS ISSUE

Turning Service Into Ownership: QuickMountTV ™’s Heroes Initiative Awards $550,000 in Franchises to Veterans

by Michael Mehditash, Founder and CEO, QuickMountTV

I

n a franchise world full of buzzwords and promises, QuickMountTV™ is delivering something rare — real opportunity for America’s veterans. Through its Heroes Initiative, the brand has already awarded more than$550,000 in franchise value to qualified veterans, transforming lives by turning military leadership into franchise ownership.

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A MISSION THAT EXTENDS BEYOND PROFIT QuickMountTV™ isn’t just a fast-growing brand in the home entertainment and smart-installation space — it’s a purpose-driven company on a mission to serve those who’ve served. The Heroes Initiative eliminates the $49,500 franchise fee for qualified veterans, helping them launch

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their own QuickMountTV™ locations nationwide.

The program’s goal is simple yet powerful: award 100 franchises to U.S. veterans, representing over $5 million in total waived fees.

“Our veterans already know how to lead, follow a system, and accomplish the mission, and that’s what being an

entrepreneur is all about,” said JP Bolat, Commander, U.S. Navy (Ret.) and Vice President of Veteran Programs at QuickMountTV™. “This program gives them the structure and support to turn their military training and experience into successful business ownership.”

PARTNERSHIP AND PRAISE FOR THE FRANCHISE CONSULTING COMPANY The initiative’s growth and visibility have been strengthened by its partnership with Nick Neonakis and The Franchise Consulting Company (FCC) — a powerhouse in franchise development and the publisher of Franchise Journal.

Neonakis, known for his nononsense approach and deep industry insight, has been instrumental in helping brands like QuickMountTV™ scale the right way — strategically, ethically, and with mission integrity intact.

“Nick and his team at FCC are the real deal,” said QuickMountTV™ Founder & CEO Michael Mehditash.

“They don’t just talk about impact — they help create it.

The Heroes Initiative wouldn’t

be expanding this fast without their support and guidance.”

FCC’s national consultant network has helped amplify the program’s reach, connecting veteran candidates with an opportunity that blends strong unit economics with social impact.

FROM THE LIVING ROOM TO THE FRONT LINES OF FRANCHISING QuickMountTV™ is more than a TV mounting service — it’s the only national alternative to Geek Squad, delivering sameday installation, 5-star service, and a proprietary 3-step process: simulation, mounting, validation. The company’s signature tagline — “Mount Today, Watch Tonight™” — reflects its fast, tech-savvy approach to modern home service.

As the company scales, the Heroes Initiative remains central to its identity.

“We’re not just creating jobs,” Mehditash added.

“We’re creating ownership.

Every veteran who joins us strengthens our brand and our culture.”

A MODEL WORTH FOLLOWING QuickMountTV™’s approach has caught attention across the franchise industry — not just for its generosity, but for its scalability. By converting what would have been franchise fees into equity for veterans, the brand invests directly in people who already embody discipline, service, and excellence.

It’s a win for veterans, a win for franchising, and a win for every community that gains a new local business owner wearing the QuickMountTV™ badge.

Learn more at www. quickmounttv.com/heroesinitiative.

ABOUT THE AUTHOR Michael Mehditash is the founder and CEO of QuickMountTV, the nation's only branded TV mounting and smart home installation service franchise.

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A ROOFING, SIDING, WINDOWS & GUTTERS FRANCHISE BUILT FOR GROWTH!

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VETERANS ISSUE

FROM SERVICE TO SUCCESS:

How Empower Brands’ Veteran Franchisees Exemplify Leadership, Discipline, and Purpose

by Scott Zide, CEO, Empower Brands

A

t Empower Brands, I am fortunate to work alongside franchise owners who embody the same qualities that define the most effective leaders: integrity, accountability, and a drive to serve. For many of them, that mindset was built through service in the United States Armed Forces.

Veterans have long found a natural home in franchising.

The parallels are clear. Both are built on structure, systems, and teamwork. Both reward discipline and the ability to perform under pressure. And both offer the chance to lead, something every veteran can do instinctively.

Across our portfolio of ten home and commercial services brands, some of our strongest owners are veterans, bringing a mission-first mindset that strengthens our entire system.

In honor of Veterans Day this year, I want to share the stories of three owners – Bruce Hamer of Koala Insulation, Kyle Brinks of Superior Fence & Rail, and Mark Salazar of Archadeck Outdoor Living – whose leadership and commitment to excellence say a lot about what veterans bring to business and exemplify why I’ll always bet on them.

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TAKING CARE OF THE DETAILS: BRUCE HAMER, KOALA INSULATION OF JACKSONVILLE For Bruce Hamer, a U.S. Army veteran and former helicopter flight medic deployed during Operation Desert Storm, attention to detail was more than a lesson learned; it became his way of life.

“The military emphasized taking care of the details,

NOVEMBER 2025 | WWW.FRANCHISEJOURNAL.COM

following process, taking care of your people, and taking on challenges head-on with enthusiasm,” Bruce shared.

After decades leading large healthcare operations, Bruce found himself at a crossroads when his company was sold and his role eliminated.

Rather than return to corporate life, he decided to build something of his own.

Through careful due diligence and trusted guidance, he and his wife chose to open Koala Insulation of Jacksonville in 2020.

Since opening, his franchise has grown rapidly, driven by the same commitment to process and precision that defined his service. “Details” remain his guiding principle, and it shows in the success of his business.

appreciate not only the craftsmanship of his team but also the integrity of working with a veteran-owned business.

LEADING FROM THE FRONT: KYLE BRINKS, SUPERIOR FENCE & RAIL When Kyle Brinks transitioned out of the U.S. Army after twelve years, serving as both a Ranger and Sapper, he knew leadership would always be central to his career.

In 2020, Kyle and his brotherin-law opened Superior Fence & Rail of West Michigan, quickly expanding to additional territories. Today, his operation is known for its growth, integrity, and unwavering focus on doing right by both customers and team members.

“The Brinks always do what they say they’re going to do,” Kyle says. It is a simple but powerful principle that carries over from his time in uniform.

Kyle leads by example, never asking his team to do something he would not do himself. He believes people follow leaders who are willing to put in work alongside them, a philosophy that defines not just his franchise but the entire Superior Fence & Rail culture.

His journey is proof that the habits built in service, such as discipline, accountability, and respect, are the same ones that build lasting success in franchising.

OWNING THE MISSION: MARK SALAZAR, ARCHADECK OF ALPHARETTA For Mark Salazar, a graduate of West Point and former Army aviator, business ownership felt like a return to familiar territory. “As a company commander, you own everything, good or bad,” he said. “It is the same in business. You are the chief problem solver.”

After 22 years in the telecom industry, Mark wanted more autonomy over his career.

He opened Archadeck of Alpharetta in 2019, bringing his engineering background and leadership experience to a field that fit his hands-on nature.

“The hard skills from the military, such as data analysis, attention to detail, and communication, were critical,” he explained. “But the soft skills made the biggest difference: resilience, teamwork, and ownership.”

Mark’s franchise has thrived through that balanced approach. Today, he continues to lead by example, even offering a $1,000 discount to fellow veterans as gratitude for their service. His clients

EMPOWERING THOSE WHO SERVE Veterans like Bruce, Kyle, and Mark are perfect testaments to why so many veterans excel in franchising: they embody leadership, accountability, and the courage to take ownership of their future.

They are natural operators who thrive within systems, care deeply for their teams, and stay focused on the mission.

At Empower, we are honored to partner with f ranchisees who carry forward those principles every day. Their stories remind us that service does not end when the uniform comes off. It simply evolves into a new kind of impact, one that strengthens businesses, communities, and families across the country.

ABOUT THE AUTHOR Scott Zide is the CEO of Empower Brands, the parent company of ten leading home and commercial service franchises: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives, Conserva Irrigation, Superior Fence & Rail, Wallaby Windows, Koala Insulation, Bumble Roofing, and Canopy Lawn Care. With more than two decades of franchising experience, he is known for building and scaling multi-brand platforms and fostering a franchisee-first culture that empowers entrepreneurs to achieve lasting success.

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