FRANCHISE Journal LEARN How The Automotive Industry Keeps Booming p. 84
THE SCOOP On Why Food Trucks Are Thriving p. 72
HOW TO Achieve Success As A Franchisee p. 36
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AUGUST 2020 /FranchiseJournal.com
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WWW.KOALAINSULATION.COM/FRANCHISE Disclaimer: This is not an offer to sell a franchise. An offer can only be made through the Koala Franchise, LLC., 2020 Franchise Disclosure Document. Certain states require franchise registration, check the Koala Franchise, LLC., 2020 Franchise Disclosure Document regarding your state.
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contents
AUGUST 2020
90
48 18
Confessions of a Former “Pool Boy” By Kevin Baron
24 Three Critical Areas to Find the Right Match
By Mark Schnurman
30 Why NOW is the Best Time to Start a
Franchise! By Faizun Kamal
36 How Do I Achieve Success as a Franchisee?
By Jim Gormly
42 PAYROLL VAULT The Perfect Payroll Solution for Small Businesses
6
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68
48 FLOORINGS INTERNATIONAL This Designer Said Yes To Her Own #1 Mobile Flooring Franchise Rhonda Sanderson
56 MEINEKE/MAACO Why the Automotive Aftermarket is the Future of Franchising By Jeff Todd
62 COVER STORY Strickland Brothers Growing Through Covid-19 Culture Core Values & Cars By Bill Polk
96
102 68 PILLARS TO POST
96 PESTMASTER SERVICES
Former Manufacturing Executive Brings Pillar To Post Home Inspectors® to Dallas By Rhonda Sanderson
72 FOOD TRUCKS Thriving During the Pandemic with Creativity and Compassion By Bill McKee
78 What to Ask When Considering
Franchise Ownership By Seth Lederman
84 Automotive Franchises Keep Booming!
By John Ovens
102 ANODYNE CLINICS
Silver Lining: An Opportunity To Help A Others By Rhonda Sanderson
Franchises that Make a Difference By Lindsay VanderBroek
108 TINT WORLD
Get Your Heart Right for Growth By Charles Bonfiglio
114 Automotive Services:
An Excellent Opportunity By Phyllis Pieri
116 The First International Virtual
90 PAUL DAVIS
A Brand that Builds Futures
Franchise Exhibition Provides Opportunities for Everyone By Abeer Julaih
120 TUTOR DOCTOR Tutor Doctor Remains Resilient in the Face of COVID WWW.FRANCHISEJOURNAL.COM | AUGUST 2020
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NOTES
The Auto Industry: Perfect for Franchising
I
n the 1880s, the continental United States wasn’t even united. California, Oregon, and Nevada were states, but separated from their eastern counterparts by nine territories that would ultimately become 10 states. There were not yet cars, but the Industrial Revolution was well under way. The country had more than 160,000 miles of railroad tracks by 1890. That’s almost four times the length of today’s Interstate highway system. But if you wanted to travel where you wanted and when you wanted, you were relegated to the horse. Or the mule. Conventional 19th century wisdom held that a man on horseback could cover about 20 miles a day without harming his mount. If you lived in rural America, you were unlikely to see much of the country that lay beyond your horse’s range in your lifetime. And such things as emergency medical service, Domino’s Pizza delivery, RotoRooter, SB Oil Change, Meineke, Moran Brands and Grease Monkey were not even dreams. Had they been, they still would have had to wait for the automobile. The automobile proved to be nothing less than the device that freed every American from the tyranny of geography and the loneliness of isolation. Bicycle mechanics J. Frank and Charles Duryea of Springfield, Massachusetts, had designed the first successful American gasoline automobile in 1893, then won the first American car race in 1895, and went on to make the first sale of an American-made gasoline car the next year. Thirty American manufacturers produced 2,500 motor vehicles in 1899, and some 485 companies entered the business in the next decade. Freedom and independence through the automobile took off in 1908 when Henry Ford introduced the Model T and William Durant founded General Motors.
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The next motoring milestone, the full service auto center, took place at the corner of Baum Boulevard and St. Clair Street in downtown Pittsburgh, Pennsylvania, on December 1, 1913. Unlike earlier simple curbside gasoline filling stations, an architect purposefully designed the pagoda-style brick facility offering free air, water, crankcase service, and tire and tube installation. Fast forward to today and there are almost 275 million cars in the USA. Almost 1 per person. While our love affair with the automobile has never abated one thing is a constant, service will be required. Whether it’s a Tesla or a Chevy, tires will need to be changed and wiper blades will be replaced. This makes automotive businesses perfect for franchising. Local businesses providing a service that cannot be farmed out to China or bought online, Amazon oil change anyone? The sector is huge, has a constant demand and with a multitude of quality brands representing decades of know how there are options for everyone. The next time you pass a Strickland Oil Change, a Grease Monkey or a Meineke stop and think about the amount of history that is encapsulated in the offerings these businesses provide.
Nick Neonakis
Editor, Franchise Journal
FOUNDER
NICK NEONAKIS DESIGN DIRECTOR
Pete Neonakis DIGITAL DIRECTOR
Abel Beyene ART DIRECTOR
Marty Greenbaum
EXECUTIVE EDITOR Chantae Arrington
SENIOR DESIGNER Patrick Elsner
MANAGING EDITOR Brenda Lesch
VIDEO PRODUCER Matt Panepinto
DEPUTY EDITOR Faizun Kamal
CONTRIBUTORS Kevin Baron Charles Bonfiglio Jim Gormly Abeer Julaih Faizun Kamal Seth Lederman Bill McKee John Ovens Phyllis Pieri Bill Polk Rhonda Sanderson Mark Schnurman Jeff Todd Lindsay VanderBroek
SENIOR EDITOR Bill Polk ONLINE EDITOR Seth Lederman STAFF WRITER Megan Neonakis SOCIAL MEDIA EDITOR Abel Beyene ASSOCIATE EDITOR Mariel Miller ONLINE EDITOR Mike Ciccarelli
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BUSINESS ADVICE
Confessions of a Former “Pool Boy� by Kevin Baron, Consultant, The Franchise Consulting Company
I
n 2004, I found myself at a pivotal point in my career. I had taken a traditional approach to a career in corporate-America. I had gone to college, graduate school, and put my time in corporate-America. It had paid off. At 34 years old, I was an executive at Sprint, had more than 1,000 employees on my team, worked in a corner office overlooking a lake, all supported by an administrative assistant. Not to mention, the money was VERY good. What else could an aspiring young person want?
18
However, on the inside I was growing increasingly frustrated with the bureaucracy, politics, and lack of job security. On February 20, 2004 at 3 pm, I resigned and began my journey as my own boss. I was not sure what type of business I was going to start, but I knew it was the right time to go out on my own. In Florida, the service industry is King, and I am a born-and-bred Floridian. I was a lifeguard in college, grew up cleaning our family pool, and loved being outside. I
AUGUST 2020 | WWW.FRANCHISEJOURNAL.COM
studied the fragmented and unprofessional nature of the swimming pool maintenance and repair industry and saw an opportunity. I started buying small swimming pool cleaning routes (businesses) and growing my operation. Throughout the next five years, I owned the largest swimming pool maintenance company in central Florida. It sounds easy, but scaling my business from zero to 21 employees with 20 trucks, covering a population of 2
million people, took a lot more than sales and management. I had to build the entire infrastructure from scratch. Through a lot of trials and failures, I built a self-sustaining (yes, I could go on vacation for weeks at a time) system. Some of the things I needed in order to build a scalable business were: Technology • Efficient truck routing • Appointment tracking • Customer records – financial and chemical readings for each body of water Staffing • Finding employees • Screening and hiring the right employees Quality Control
Training • New employee training – chemicals, safety, cleaning procedures • Ongoing training • Sales training Marketing • Local networking • Internet marketing • Direct mail • Print advertising • Social media Like most entrepreneurs, I was always looking for the next challenge. In 2014, I decided to investigate becoming a franchisor and expanding my operations by recruiting franchisees. I started by attending some International Franchise Association events.
with suppliers that I did not currently have in my system. After six months of discussions with John O’Brien, CEO of Poolwerx, I agreed to convert my business to a Poolwerx franchise and join the executive team of Poolwerx. I spent more than two years on the operations side of the business supporting franchisees and as VP of Franchise Development. While I do not regret spending almost ten years of my life building my business from scratch, I often wonder how things may have been different if I had reached out to a franchisor before starting my venture. To this day, I
I OFTEN WONDER HOW THINGS MAY HAVE BEEN DIFFERENT IF I HAD REACHED OUT TO A FRANCHISOR BEFORE STARTING MY VENTURE. • Ensuring appointments were honored • Following through on our commitments • Checking technicians work • Rewarding good performance • Gauging customer satisfaction Employee Management • Motivating employees • Monitoring a remote workforce • Applying corrective action when necessary Customer Service • Answering calls and emails in a timely manner • Addressing concerns raised by customers • Pro-actively communicating with customers about appointment adjustments
I networked, listened intently, and asked a lot of questions. One of the people I met during this process was the CEO of an Australian franchisor that had been franchising its pool business for 25 years. They had recently won “franchisor of the year” in Australia and were planning to expand to the USA. As you can imagine, the more I learned about what they were offering to new franchise business owners, the more I questioned how I had spent the last nine years. Their refined system offered new business owners an infrastructure that rivaled what took me nine years to build. Additionally, their size allowed them to forge relationships
am not sure if I would have proceeded as an independent business owner or become a franchisee. I do regret not researching that question before proceeding on my own. Surely, this article covered a slightly different topic than the title implied, but I hope you found this pool boy’s story helpful. If you are considering starting your own business, investigate ALL of your options. ABOUT THE AUTHOR Kevin Baron is a seasoned corporate executive, franchise executive/owner and entrepreneur. His franchise consulting practice helps people realize their dreams of business ownership. Kevin is a consultant with The Franchise Consulting Company and can be reached at (407) 394-5281 or Kevin@ TheFranchiseConsultingCompany.com.
WWW.FRANCHISEJOURNAL.COM | AUGUST 2020
19
Build your own media company with
Your brand. Our audience. DIGITAL-OUT-OF-HOME ADVERTISING Social Indoor is an advertising franchise that focuses on marketing in local venues, primarily in restrooms of restaurants, bars, community centers, stadiums, and more. We install full motion digital monitors with audio capabilities to give our advertisers the most captive and powerful impression in out-of-home advertising. Consumers can’t flip the page, change the channel, or turn it off. Guaranteeing your clients ads are seen!
PROVEN LEADERSHIP: Our founder, Tony Jacobson, pioneered the industry back in 1987 with AJ INDOOR, and successfully reinvented it in 2002 with AllOver Media. His vision for this next chapter, is to build a national, digital advertising franchise network. Over 30 years of success in small to medium-sized cities and major metro areas.
TRAINING & SUPPORT: We have a comprehen-
sive training program & ongoing support to help you succeed.
PROPRIETARY TECHNOLOGY: Social Indoor
has developed SIMON, a proprietary software that will manage hundreds of venues and ads with flexible content. The monitors have full motion video, sonar and sound, allowing our ads to be even more engaging to consumers. Our SIMON software manages your market.
LOW START UP COSTS: You can own your own territory or even an entire market for as little as $50,000. We provide franchises with the digital monitors, pay for most of the installations and assist with any technical maintenance.
NO BRICK & MORTAR LEASE & NO/LOW EMPLOYEE NEEDS: Manage from your home and grow your team as you grow your business.
socialindoor.com
952.800.1909
Unlimited Monthly Retainer Program
INCLUDED Unlimited emails and phone calls Preparation of Franchise Agreement Addenda, State Registration/ Renewals, including Comment Letters Defaults, Terminations, Pre-Dispute Resolution, Transfers, Asset Purchase Agreements, Annual Updates Guidance with building franchise sales compliance program, Implementing DocuSign for FDD disclosures and signing Franchise Agreements
ONBOARDING PROCESS Initial Audit of FDD Transfer Legal Documents Word Versions of FDD & Franchise Agreement State Registrations & State specific FDDs Signed Franchise Agreements Trademark Registrations Corporate Documents Schedule Strategy Session Phone, In-Person, or Zoom Up and Running!
980-202-5679
info@franchise.law
Franchise FastLane’s Mobile Franchise Opportunities
Color World is a proven fullservice, essential painting franchise that offers more than just your traditional painting services. With this mobile concept, franchisees will experience: •
FIVE revenue streams, FIVE times the potential
•
Low Overhead: No brick and mortar requirements and few employees
•
•
First-Class Technology: Easily manage every business aspect with virtual estimates and contactless payment options High customer retention rates that will allow for strong profit margins
colorworldleads@franchisefastlane.com
Home Clean Heroes is an essential service brand positioned in a booming $6 billion residential cleaning industry. They are already seeing momentum with proven powerhouse teams behind it: Buzz Franchise Brands and Franchise FastLane. Franchisees will benefit from: •
•
Recurring Revenue: Predictable revenue driven by year-round, repeat service Low Investment with solid returns
•
Simple, Differentiated Model: Home-based, quick to start, few employees
•
Turn Key Marketing: Best in class, proven marketing systems and customer recruitment
homecleanheroesleads@franchisefastlane.com
Koala Insulation is an industry leader in the fastgrowing, global $50B insulation industry. With their recession-resistant and mobile business model, they have an expected 5.7% growth rate. Koala franchise owners will benefit from: •
Simplicity: No lease, Few Employees, No Weekends or Nights
•
Quick Ramp Up: Launch as quickly as 60-90 days after signing
•
Retention: Warranty/ Service plans drive recurring revenue and high retention
•
Sell Savings: Customers will see an immediate return making this a quick to scale business opportunity for strong profit margins
koalaleads@franchisefastlane.com
Monster Tree is the first and only tree service franchise opportunity in the $17 billion tree service industry. Their essential business model has grown to over 200 territories in the US and over 80 franchisees. Franchise owners will experience: •
Section 179 Tax Deduction: Offset annual profits up to $500k a year
•
No brick and mortar rent/ leases/maintenance
•
Multiple revenue streams with continuous upselling with plant health care and residual monthly/quarterly/ annual contracts
•
Freedom: Set your own schedule
monstertreeleads@franchisefastlane.com
Mosquito Shield has more than 20 years of experience of in-home services and franchising. It is built for success on a foundation of proprietary resources and know-how. This mobile and seasonal business model is part of the fastestgrowing pest control segment that is seeing an annual growth rate of 22%. Franchisee benefits are: •
Simple Business Model: Home-based, quick to activate, and few employees
•
Recurring Revenue: 84% customer retention rate
•
Financials: Low startup costs, low royalties and high margins
•
Turn Key Sales: A centralized National Sales Center handles thousands of inbound leads during the sales season so you can focus on servicing your customers
mosquitoshieldleads@franchisefastlane.com
Smash My Trash just recently sold 300 territories in 6 months with Franchise FastLane. This booming mobile franchise is a 15-minute service that compacts commercial waste in containers and reduces haul volume by 70% on average. Smash My Trash franchisees will experience: •
Simple Model: No facility, small team, semi absentee, and scheduled routes
•
Disruptive: Tested, proven and highly profitable with virtually no competition
•
Support Systems: Sell and grow your business corporate does the rest
•
Environmental Stewardship: Drastically reduce CO2 emissions
smashmytrashleads@franchisefastlane.com
BUSINESS ADVICE
Three Critical Areas to Find the Right Match by Mark Schnurman, Consultant, The Franchise Consulting Company
T
he process of finding the right franchise brand can be daunting. Professionalizing your search with a franchise consultant can help you navigate the world of franchising, provide much needed insights into both franchising and help you identify specific brands that match your unique situation. As a plus, our services are provided at no cost to you. As a consultant, I recommend avoiding the allure of the shiny, sexy, cool and hot brand. Instead, focus on the key business drivers and see if they match your skills and strengths, personal, professional and financial expectations. A razor sharp focus on critical success factors is one way I help my clients find the right franchise match. HERE ARE THE MOST CRITICAL AREAS TO LEARN ABOUT WHEN EXPLORING FRANCHISING: How are clients acquired? Everything starts with lead generation because clients are the lifeblood of any business.
24
There are two stages of client acquisition. The first is filling your pipeline and the second is moving clients through it. There are myriad ways to grow a client pipeline. Some methods, such as cold calling and networking are more reliant on the franchisee and others, like direct marketing and having a location as a draw are more passive and allow clients to basically come to you. Ask yourself if you have both the ability and desire to make cold calls and network or if you are better suited to have the leads generated for you. The second stage may require consultative selling. This is especially prevalent in home service and business to business franchises where, once clients are in your pipeline you may need to give a presentation, ask probing questions to understand your client’s needs, provide estimates and following up to secure business. While less difficult for most people this still requires a high desire for interpersonal communication. Both stages of the sales process can be significant
AUGUST 2020 | WWW.FRANCHISEJOURNAL.COM
parts of the franchisee’s role and are something that you need to be comfortable with. HOW ARE CLIENTS SERVICED? The next step is understand precisely how you deliver the products and/or services the franchise offers. What is the product? How do you identify and hire employees? Are you the service, and if so, are you comfortable in that role? What are the product supply chain risks or risks associated with staff you may hire? These type of questions will help you appreciate how you are going to create raving fans!
WHAT DOES A DAY IN THE LIFE OF A FRANCHISEE LOOK LIKE? Play to your strengths. For example, a big picture person who enjoys sales, marketing and interacting with others should find a franchise where that is expected of a franchisee. They may struggle in one where the majority of the time is spent doing administrative, operational and detail tasks. Every franchise will have some combination of marketing, sales, operations, administrative, product or service/delivery and financials. Your job, in the discovery process, is to learn how much of your time will be spent in each area and if you will be hiring someone to do those
tasks. Remember, you are starting your own business and not only want it to be successful but you want to be happy working in the business. It is critical to calibrate your skills and desires with the role of the franchisee because the tighter the match the better the results. While it is true that you can adapt to a role why would you want to? Instead of finding a concept that requires you to live outside your comfort zone and constantly create stress for yourself why don’t you find one that fits who you are and what you like to do? There are enough leading concepts available that you can find one that closely matches your ideal day in the life requirements. Success as a franchisee
C O N TA C T I N F O : L E A D S @ T H E N O W M A S S A G E . C O M
•
requires playing to your strengths; understand what is asked of you and have the wisdom to know when you can perform and when you cannot. Hubris kills. When you know how the franchise generates clients, services them, what the expectations of the franchisee are and what the financials look like ask yourself the questions: Can I see myself doing that? Will I be happy doing that? If the answer is yes, it may be time to join the franchise! ABOUT THE AUTHOR Mark Schnurman is a leading Franchise Consultant with a nationwide practice. To learn more please contact him at 973.452.4558 or at marks@ thefranchiseconsultingcompany.com.
PHONE 512.202.9622
Open a NOW Massage Boutique In Your Neighborhood
New Concept Reimagines Massage Experience
The NOW was founded on the principle that self-care is a necessity and not a luxury. Designed to serve as an oasis from today’s digitally driven society, The NOW offers high-quality, affordable massage services in an inspired setting.
Franchise with The NOW Impressive unit economics
Recurring + predictable revenue model
Low buildout costs
In depth training Scalable model to + support throughout all easily allow for opening phases of your business multiple units
THE STAFFING INDUSTRY IS BOOMING. There has never been a better time to join Express Employment Professionals! The global staffing industry exceeded $500 billion in 2019. • Express franchisees have average annual sales per territory of over $6 million in the U.S.* • Express franchises employed more than 552,000 people in the last year.
CONSIDER THIS • Express was named the #1 staffing franchise for nine consecutive years by Entrepreneur magazine. • Express earned a 99% rating from franchisees on the quality of the Express franchise system. • 92% of current franchise owners would recommend the Express system to prospective franchisees.
WHAT’S THE INVESTMENT? Express offers two paths to ownership: • Traditional Model – Requires an investment of $150,000 to $174,000 and an active role in new business development by the franchise owner. • Professional Market Model – Requires an investment of $200,000 to $224,000 and applies to pre-designated territories with a high propensity for professional staffing. The minimum net worth required for an Express franchise is $250,000. Funding from a combination of cash in bank accounts, stocks, bonds, vested 401(k), IRA, home equity, or a line of credit is acceptable. Express funds payroll for temporary employees.
2011 – 2020
©2020 Express Services, Inc. All rights reserved. 5/20
Express Employment Professionals Item 19 demonstrates an exceptionally strong ROI. • The average new owner generates annual revenue of $1,027,786 by their 12th month of operation and $2,040,268 by their 24th month. • Mature offices average over $6 million in annual sales, with an annual gross margin over $1 million. • Express franchisees paid an effective royalty of just 8.6% in 2019. *All figures are demonstrated within Item 19 in the Express Franchise Disclosure Document.
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BUSINESS ADVICE
Why NOW is the Best Time to Start a Franchise! by Faizun Kamal, Consultant, The Franchise Consulting Company
S
tarting a business is tough in any climate. So why would anyone think about starting a business in the midst of a global pandemic? Over the past few months, I have seen many people become frozen with fear allowing uncertainty to rule their lives. I have also seen many others who are taking bold and calculated risks because they understand that fundamentally the bigger the disruption, the greater the potential opportunities that will arise from the disruption.
As a business owner myself, I understand that entrepreneurship encompasses two sides of the same coin: risk and reward. In many ways, entrepreneurship is a balancing act – containing and minimizing the risks while leveraging all of the possible rewards. And franchise ownership is unique in that through its proven business model, it reduces financial risk considerably while increasing the potential upside for its franchisees. It is a way to get into entrepreneurship with
minimal risk and greater efficiency. If you’ve ever thought about starting your own business, don’t shy away now. This may be the best time to start your own franchise. Here are some of the compelling reasons why my clients are deciding to begin their business now. “RECESSION PROOF” YOUR CAREER 40 million. That’s the number of people who have lost their jobs since the pandemic was declared on March 6. While the number itself is astounding, it masks the true toll of these numbers. For every person who lost their job, one family’s future was jeopardized. If this is you or you are in fear of getting laid off, this may be just the right time for you to start exploring business ownership. Don’t allow the vagaries of the economy or a virus dictate your future. As a franchisee, you own your own business and cannot be laid off or furloughed from it. USE YOUR TIME IN QUARANTINE WISELY As the world paused, many people also paused in their lives. They took a deep introspective look at their
30
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careers and asked themselves the hard question: am I living the life I want to? The answer that came back to many of my clients was: no. Professionals around the country are starting to realize that they want to escape the 9-5, generate wealth, and finally live life on their own terms. Many are realizing that franchise business ownership could be the opportunity they have been looking for, to reinvent their careers and take back control of their destiny. TAKE ADVANTAGE OF FUNDING OPPORTUNITIES On March 27, 2020, the president signed the CARES Act, which provided billions in relief to American workers and small businesses. As part of this program, the Small Business Administration is offering various funding options that make it easier than ever before to get funding to begin a business. Coupled with lower interest rates that we have not seen in a very long time, business ownership has become a viable option for many people. VET HOW “PANDEMIC RESISTANT” A BRAND REALLY IS Franchises represent some of the most successful businesses in the world. Now, more than ever, franchises have been put to the test. In the face of great disruption and threat, they have had to nimbly adapt their business model to not only survive but thrive at a time when most other businesses have suffered. Many
of the brands I work with have changed their operational and marketing tactics. Through pricing and vendor management strategies, these brands have pivoted to continue to grow through the pandemic. Some have had the best quarters they have ever had in their history. Good franchisors communicated daily with their franchisees as they pivoted their business models in real time to - minimize store closures, reduce employee layoffs, implement new initiatives to keep customers, help franchisees obtain PPP funding and renegotiate leases with landlords. As you explore whether franchising is the right option for your career, you will be able to speak directly to franchisees to understand how their brands supported them through the pandemic. Were they able to continue to grow and make money? Did they have to shut down their location? As businesses reopen, what support did they receive from their franchisors? This is the perfect time to understand whether a franchise is truly recessionand pandemic-resistant. LEVERAGE A SOFTENING REAL ESTATE MARKET Unfortunately, many businesses will not be able to survive the pandemic. They will vacate their storefronts and offices. Commercial landlords will have real estate available for which they may be willing to negotiate more favorable terms. Many franchisors are
negotiating such favorable real estate deals for their franchisees. These cost savings can be considerable. As Meister Eckhart said, “And suddenly, you know… it’s time to start something new and trust the magic of new beginnings.” Are you ready to begin the journey of finding your perfect fit franchise? The time is now. ABOUT THE AUTHOR Faizun Kamal is a nationally renowned public speaker, best-selling author and sought-after franchise coach. Her best selling book, “The Right Franchise for You: Escape the 9 to 5, Generate Wealth, & Live Life on Your Terms”, is the guide that thousands of clients have used to find their “perfect fit” franchise! Contact Faizun at 443-604-6276 or at faizun@ thefranchiseconsultingcompany.com.
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How Do I Achieve Success as a Franchisee? by Jim Gormly, Consultant, The Franchise Consulting Company
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ow do I achieve success as a franchisee is one of those questions that frequently arises when talking with those thinking about buying a franchise. There are many factors that can help you to achieve success as a franchisee. One of the benefits of the franchise model is that it provides a proven system for success. If you’re looking to start a new business in Canada, franchising can be a good place to find your successful business. Following a franchisor’s system can often reduce the risk of starting a new business from scratch. While the franchise system can be a
great model to follow, there are other factors that will help you to succeed. During the course of my career in franchising I have been privileged to have been both a franchisor and a franchisee, and because of this have seen the process from both sides and have seen what makes some franchisees more successful than others. In this article I would like to narrow the answer down to the question and highlight, based on my experiences both as a franchisor and as a franchisee, what I consider to be the 3 most critical components of success as a franchisee. They are: • Fit • Finance • Facts 1. SELECT A FRANCHISE THAT “FITS” YOUR PERSONALITY An important element of your success is to ensure that your personality is a fit for franchising. This comes from a self-awareness of your strengths and interests. The 3 critical elements of job fit include your: • Knowledge and skills (gained through your training and education) • Experience (gained from past jobs, volunteering, and other activities)
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• Fit and compatibility (how your personality matches other successful franchisees) When these three elements line up, there is a great chance that you would be a great fit for franchising. Consider the last job you held where there was a good fit between the job and your personality. Chances are that your performance was high, and you really loved what you were doing. That’s because what the job required nicely matched who you are as a person. 2. MAKE SURE YOU HAVE ENOUGH MONEY As with any business, you need to know how much money you will need to make and how much of your own money you can commit to the franchise. This also applies to how much borrowed money you can commit to the franchise. Be sure to get as much financial information as you can about the franchise before you buy it. The Franchise Disclosure Document includes information about how much you will have to pay for fees as well as financial statements and other fiscal performance. It also makes sense to speak
AN IMPORTANT ELEMENT OF YOUR SUCCESS IS TO ENSURE THAT YOUR PERSONALITY IS A FIT FOR FRANCHISING. with an accountant to help you understand the financial statements. An accountant can review your financial health and how it will be affected before you sign a contract. It will take time before you make a profit, so you need to know that you can cover business and personal expenses for an extended period of time. Speak to other franchisees to find out if they are achieving their expected revenue and profit goals. You may also want to ask how long it took them before they made a profit. 3. GET THE FACTS AND DO YOUR RESEARCH You can start your research by reading the Franchise Disclosure Document (FDD), but you will
need to conduct your own research as well. Here are some research activities that can help you gather more information about the franchise: • Speak to current and former franchisees (their names are provided in the FDD) • Hire professionals to help you understand legal and financial documents • Make sure you understand the types of costs you will have to cover (including hidden costs that may include: free product to give away for special promotions; or opening day expenses.) • Conduct online research to investigate the brand’s reputation • Conduct your own market research.
MAKING WAVES IN THE BRANDS POWERED BY
ABOUT THE AUTHOR Jim Gormly helps people be in business for themselves but not by themselves. Contact Jim at 905-399-0657 or at jgormley@ thefranchiseconsultingcompany.com.
MAKE A LIVING SAVING LIVES
POOL SERVICE INDUSTRY
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It will take you anywhere from three to six months to complete your research. This may seem like a lot of time but purchasing a franchise is a big decision. It involves a large investment of both your time and money and you want to achieve success. Take the time to do this research before you sign any contract so that you do not face unexpected or costly surprises. These keys to franchise success can help you make an important business decision that’s right for you.
FRANCHISE.BRITISHSWIMSCHOOL.COM
Pool Scouts & British Swim School franchise opportunities provide: Experience backed by Buzz Franchise Brands, one of America’s Fastest Growing Private Companies*
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*Inc. Magazine, 2019 © Buzz Franchise Brands, LLC | 2829 Guardian Lane, Suite 100 | VA Beach, VA 23452. This information is not intended as an offer to sell a franchise or the solicitation of an offer to buy a franchise. It is for informational purposes only. The filing of an application for registration of an offering prospectus or the acceptance and filing thereof by the New York Department of Law as required by New York law does not constitute approval of the offering or the sale of such franchise by the New York Department of Law or the Attorney General of New York.
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PAYROLL VAULT The Perfect Payroll Solution for Small Businesses is also a Prime Opportunity for Ready Entrepreneurs
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ntrepreneurs have an unparalleled opportunity to provide personalized, local payroll and workforce management services for small businesses. Small businesses need a great deal of guidance right now, and the time is right to open a Payroll Vault Franchise that serves their needs with a personal touch. The current COVID-19disrupted climate in our country has been challenging, and the new government initiatives were designed to benefit small businesses in a number of ways. Payroll Protection Program (PPP) funds can be essential to the continuation of business in the midst of the COVID-19
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pandemic, helping to both maintain job opportunities and sustain the business. But at the same time, navigating the regulations and requirements can be confusing. Changes have sure been frequent with the legislation regarding the use of PPP funds, repayment, uses and their forgiveness. Managing the PPP loans, understanding the Employee Retention Credit, navigating the Families First Coronavirus Response Act (FFCRA), and reviewing the Employer Tax Deferral have left many small businesses confused and overwhelmed.
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This is where a local, boutique firm such as Payroll Vault is vital in helping advise small business owners with re-opening, operating and building a successful business. A Payroll Vault franchise presents a thriving business opportunity right now for new franchisees, or multi-unit franchise owners interested in diversifying with the economic resiliency of payroll services. The payroll and workforce management services market is growing by supporting both the traditional and recently emerging complexities of payroll and employee management of small business.
PERSONALIZED PAYROLL SERVICE Historically, small-business owners may have used an internal bookkeeper or accounting firm for payroll support. These options are often less informed or less resourceful than those of a professional payroll service. Making it more difficult to keep their PPP ducks in a row, understanding available resources and potentially risking the possibility of costly mistakes with payroll. Conversely, if a business outsources to a large corporate payroll service, the owner may be stymied, often for days. Calling an 800 number and trying to reach a human being who takes a real interest in the concerns of the business can be frustrating and even costly. Payroll Vault provides personalized service for small businesses - occupying a comforting sweet spot between those two extremes - making it a very attractive franchise business opportunity. MEETING A GREAT NEED A payroll and workforce management service solution such as Payroll Vault can guide small businesses through the intricacies of PPP loans and the myriad laws and regulations that affect payroll in general. Payroll Vault Franchising is a prime opportunity to launch a boutique-style, fullservice payroll and workforce management solutions business in an entrepreneur’s community.
Thanks to a strategic partnership with Thomson Reuters, one of the leading providers of payroll software systems, Payroll Vault harnesses technologies for start-to-finish payroll processing. Unlike a monolithic “bigbox” payroll services company, Payroll Vault is a nimble concept. They’re able to adapt to challenges and changes quickly. Payroll Vault’s sound business systems quickly showed it can sustain the kind of remote approach that is proven to be vital to operating today. Personalized communication and access are hallmarks of the brand’s value proposition, and that has continued during the pandemic and previous economic downturns - true resiliency. Entrepreneurs looking to open a highly relevant, strategically targeted franchise concept should quickly consider Payroll Vault.
ABOUT PAYROLL VAULT Payroll Vault is a boutique-style fullservice payroll company designed for small business. Founded by a career CPA who identified the benefits of separating payroll from traditional accounting to achieve more efficient and effective results, Payroll Vault focuses on the needs of local small and mid-sized businesses to help them achieve their business vision and objectives faster.
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PERFECT OPPORTUNITY for Today’s Entrepreneur
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This Designer Said Yes To Her Own #1 Mobile Flooring Franchise by Rhonda Sanderson, CEO, Sanderson & Associates
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ooking to grow as a professional, Emilia Navedo didn’t waste time taking baby steps to her goal. Instead, she took one giant leap and is relishing the opportunity. With a wonderful background in design and experience in business management in Mexico City, the 39-year-old
Navedo recently opened Floor Coverings International Roseville, California. She visits customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. Floor Coverings International Roseville services Roseville, Granite Bay, Rocklin, Loomis, Auburn, Lincoln, Penryn and
Emilia Navedo, Floor Coverings International of Roseville CA.
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Newcastle, in California. Her advice to others wishing to own their own business in a field they love, “Don’t be afraid,” said the Roseville resident. “Trust in yourself. If you dream it, you can do it.” Navedo’s father was an architect and she credits him for her skills and love of design. She also has a passion for photography. But all of her
experiences came full circle when she had the opportunity to study fashion and style in Italy. “Photography allowed me to obtain a certain perspective on details and taste that bled into my work with interior design,” said Navedo. “After I studied in Italy, that ultimately led me to build a children’s furniture franchise and start my career as an interior designer. I’m not really leaving my previous career, but rather expanding because I want to grow as a professional.” In Floor Coverings International, Navedo – who is being joined by her father in her new venture − found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. “I chose Floor Coverings International because during my research I learned what a great company it is in so many aspects,” Navedo said. “They are like a big family. They give amazing support, know how to build leaders and provide the best quality products to our customers.” In the last few years, a high dollar investment was made
in a mobile platform that allows Design Associates to demonstrate the Floor Coverings International system, choose from a vast selection of products, provide a quote and secure the sale all while in the customer’s home. “It’s the best in the industry,” Tom Wood, President and CEO of the company said. “And we made these changes specifically to attract the caliber of franchisee that Emilia Navedo represents.”
ABOUT FLOOR COVERINGS INTERNATIONAL Floor Coverings International is the #1 Mobile Flooring Franchise in North America. Utilizing a unique in-home experience, the mobile showroom comes directly to the customer’s door with more than 3,000 flooring choices. Floor Coverings International has 150-plus locations throughout the U.S. and Canada with plenty of opportunity for continued expansion in 2020. For franchise information, please visit www.flooring-franchise.com and to find your closest location, www. floorcoveringsinternational.com.
ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhonda-sanderson-a6b658/ WWW.FRANCHISEJOURNAL.COM | AUGUST 2020
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Own a Creative, Dynamic Business in the $100 Billion Flooring Industry INDUSTRY TOTAL INVESTMENT: $180K-$200K Mobile Flooring Showroom We bring the showroom to the customer and bring her an experience the Amazon Way – where she wants it, when she wants it; IN HER HOME, with her own lighting and home décor.
Ideal Candidate Our executive business model is perfect for people who:
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Industry Disruptor
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Quality Products
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Mobile Business
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Can lead, hire and inspire a team
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Have strong soft skills and enjoy networking
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Have business acumen
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Established Brand
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OUR FRANCHISE LOCATIONS
ARE OPEN FOR BUSINESS! www.opportunities.flooring-franchise.com
Home Clean Heroes Partners with Franchise FastLane to Accelerate Growth The backing of Buzz Franchise Brands and a winning business model influenced Franchise FastLane’s decision to partner with the emerging home cleaning brand.
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ranchise sales organization Franchise FastLane works to help emerging brands get a head start on their franchise growth. Franchise FastLane is highly selective about the brands it chooses to work with and currently supports 13 emerging franchise brands in a variety of industries. Now, Home Clean Heroes is proud to join that coveted lineup. Launched in Spring 2017 in Virginia Beach, Virginia as
part of the Buzz Franchise Brands franchise family, Home Clean Heroes is tapping into the $6 billion house cleaning industry by setting a new standard for excellent home cleaning service. Positioned as a disruptor to the current model, Home Clean Heroes offers franchisees unique and standout branding, proven marketing systems to drive customer acquisition and high-quality
standards and methods for cleaning. These methods include eco-friendly products and an EPA-approved disinfectant (effective at killing the COVID-19 virus) in order to provide a memorable and heroic customer experience.
“Home Clean Heroes is a fresh new face in the residential cleaning franchise category. Because we have the support of Buzz Franchise Brands, our company is very well-supported and has an operational infrastructure of a much larger brand, positioning us for quick growth,” said brand president Joe Delatte. “Now, Franchise FastLane has two vital strengths that will help Home Clean Heroes achieve that quick growth — a strong relationship with the best franchise
consultants in the industry and an unprecedented track record of matching a significant number of candidates with the right opportunities and working closely with them all the way through to a successful closing.” As Carey Gille, President of Franchise FastLane explains, there were many reasons that the firm was interested in partnering with Home Clean Heroes. “For one, Home Clean Heroes is part of the Buzz Franchise Brands family — a strong, experienced and well-capitalized parent company. While Home Clean Heroes is an emerging brand, it already has a stronger backing than many enterprise brands. Buzz Franchise Brands is well-experienced and has successfully launched over 400 locations across its network. When Home Clean Heroes called us to discuss a partnership, we knew that they had the corporate resources needed to support growth.” In addition to the backing of
Buzz Franchise Brands, Franchise FastLane was attracted to Home Clean Heroes’ winning business model. “The home cleaning industry is booming, and we see it continuing to grow as more and more homeowners outsource home cleaning to manage busy lifestyles,” said Gille.
“Franchisees are given access to predictable, recurring revenue and a simple, mobile-based model that doesn’t require a complicated buildout. Plus, without the need for a large staff or complicated operations, franchisees can rely on a low initial investment and solid returns.”
Home Clean Heroes franchisees are also supported by a corporate office with superior skills in all aspects of the business – marketing, operations, staffing and training. Now, Home Clean Heroes is excited to bring that winning opportunity to more qualified candidates across the country. “As an emerging brand, the reputation and depth of relationships that Franchise FastLane brings to the table as our representative adds powerful credence to the Home Clean Heroes opportunity,” said Delatte. “We conducted a very thorough search of available partners to serve as our representatives. The leadership and culture at Franchise FastLane set them apart, and the energy and presence that the organization brings to the marketplace through consultant events and other franchise sales opportunities stands out head and shoulders above the others.”
Home Clean Heroes plans to open 20-30 new franchise locations over the next 12 months. As Gille points out, the teams have been meeting every week to discuss strategy and growth goals. Specializing in servicebased models, Franchise FastLane has the resources, the contacts and the experience to handle the volume of work required to meet Home Clean Heroes’ goals. “After studying the Home Clean Heroes franchise opportunity, I am confident that we can position the business for healthy and robust growth,” said Gille. “We are excited to bring the Franchise FastLane and Buzz Franchise Brands together to accelerate Home Clean Heroes’ expansion across the country.”
Contact us: homecleanheroesleads@ franchisefastlane.com
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THE AUTOMOTIVE ISSUE
Why the Automotive Aftermarket is the Future of Franchising by Jeff Todd, Vice President of Development at Meineke
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istorically, a dip in the economy leads to retirement for many business owners, which in turn creates opportunity. A steady and consistent business that offers incredible ROI and growth potential, Meineke stands as an attractive franchise investment with an unbeatable combination of experience, brand strength and industry-leading technology.
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You donâ&#x20AC;&#x2122;t need to be a former mechanic in order to open a car care center or body shop. In fact, with the right franchise concept, your skills or background as a sophisticated investor and savvy operations professional are far more important than your ability to diagnose an engine problem, and will allow you to take advantage of a largely recession-resistant segment of the economy. But what are some of the
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main reasons a prospective franchisee should look into the aftermarket, rather than other concepts? AFTERMARKET FRANCHISING BENEFITS WHEN AUTO SALES ARE UP â&#x20AC;&#x201C; OR DOWN When car sales dip because Americans are keeping their cars for longer, this is often good news for aftermarket brands that provide maintenance and repair services, glass and windshield repair, body work or detailing, parts and accessories. During these recessionary times, Americans are less likely to buy brand-new vehicles and more likely to fix their existing cars. Meineke showed resiliency during the economic downturns of 2009 to 2011, and has continued to do the same in response to the ongoing COVID-19 pandemic. However, when the economy rebounds and consumers treat themselves to new cars, additional vehicles on the road means increased demand for car services, and the aftermarket industry continues to thrive.
For aftermarket brands that provide maintenance and repair services, glass and windshield repair, bodywork or detailing, parts and accessories, there remains a consistent opportunity for growth and ROI. AFTERMARKET FRANCHISES MEET THE NEEDS OF OLDER CARS According to industry research, the average age of cars and light trucks on the road in the U.S. is 11.8 years. Now, with more people finding comfort in car ownership than ever before, that number is expected to continue rising and will create a robust business pipeline for those in the aftermarket automotive business. With changes to consumer spending habits as a result of the pandemic in tandem with the quality and technology built into newer vehicles that increases their lifespan, the age of cars that are serviced in auto shops will continue to increase over time. While independent owners might be playing catch-up on these types of forecasts, aftermarket franchises are uniquely capable of tracking and meeting these developments in the industry, and passing on tools, tactics and insight on to franchisees.
FRANCHISES HARNESS INCREDIBLE AFTERMARKET BRAND RECOGNITION AND TRUST American consumers regularly report distrust and anxiety around the car repair process. Offering a trusted name and brand behind services is the key method to breaking through that anxiety and growing an existing customer base of return customers. Drivers take their cars in to the shops they trust, and a nationally recognized brand, such as Meineke,
can engender loyalty and confidence for potential customers in your community. Rather than working to build up name recognition from the ground up, you’ll already be starting with a brand that is readily associated with quality car care in a consumer’s mind through your franchise location. In addition, by buying into an established national brand, you’ll also be able to more easily access financing when investing into an aftermarket franchise.
DRIVERS TAKE THEIR CARS IN TO THE SHOPS THEY TRUST, AND A NATIONALLY RECOGNIZED BRAND, SUCH AS MEINEKE, CAN ENGENDER LOYALTY AND CONFIDENCE FOR POTENTIAL CUSTOMERS IN YOUR COMMUNITY. WWW.FRANCHISEJOURNAL.COM | AUGUST 2020
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AS A FRANCHISEE, YOU DON’T NEED TO BE A CAR EXPERT TO ESTABLISH A SUCCESSFUL CAR REPAIR OR AFTERMARKET BUSINESS. TRAINING AND SUPPORT TO ACCESS THE LATEST AUTO TECHNOLOGY AND INNOVATIONS As a franchisee, you don’t need to be a car expert to establish a successful car repair or aftermarket business. From the start, you’ll have access to industryleading training and ongoing support from the franchisor and fellow franchisees. From site selection, initial build-out, grand opening marketing and outreach, consumer marketing, IT tools, operational support and training for employees, you won’t be on your own. In fact, you’ll be able to rely on a national team to help you effectively launch your business, and to maintain that momentum and growth through the years. Aftermarket
franchising also gives you access to a franchise system filled with owners just like you who are familiar with both the business model and the industry, and will be able to provide their own recommendations and tips on how to best leverage the strengths of the franchise to grow your business. MANY FRANCHISE CONCEPTS OFFER THE OPPORTUNITY OF PURCHASING EXISTING LOCATIONS As you’re investigating available franchise opportunities in the aftermarket, a location available for resale can be an excellent opportunity to take advantage of an existing profitable operation and customer base. With a resale,
it may be easier to predict sales and profit, as there is already a proven track record of sales and growth for that location. For sophisticated investors, especially those looking to take over more than one existing location in a territory or market, a resale can be a clear pathway to growth, especially in a stable and expanding automotive industry like the aftermarket. TOP REASONS TO FRANCHISE IN THE AUTOMOTIVE AFTERMARKET: • Robust industry growing year-over-year • Leveraging brand recognition to overcome consumer anxieties about car repair • Enjoy easier access to financing than starting your own shop from scratch • Top-tier training and support • Benefit from a proven business model • Offer more competitive pricing on services and parts to customers ABOUT THE AUTHOR Jeff Todd is the Vice President of Development for Meineke, a member of the Driven Brands™ portfolio. Jeff joined Driven Brands in 2015 and has focused on multi-unit market development and consolidation through greenfield territory expansion, resales of existing units and acquisitions of independentlyowned businesses. Prior to his current role, Jeff worked in PNC’s Equity Sponsor Group then transitioned to Wells Fargo’s Mergers & Acquisitions group. Jeff attended the McIntire School of Commerce at the University of Virginia.
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COVER STORY
GROWING THROUGH COVID-19
CULTURE CORE VALUES & CARS
In breaking news, Strickland Brotherâ&#x20AC;&#x2122;s 10 Minute Oil Change has gained immense traction and grabbed the auto industry by surprise. BY BILL POLK
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Strickland Brothers 10 Minute Oil Change franchise has awarded nearly 40 franchise units in the past 100 days. To their credit, this has been accomplished with a very selective franchise awarding system that of course includes financial strength. More importantly though, Justin Strickland, Strickland Brothers CEO, provides an overview of how the Strickland Brothers culture is at the forefront of the company. â&#x20AC;&#x153;We are looking for franchise partners that clearly align with our mission, core values and culture. Financial strength is very important when managing development agreements and other aspects of the financial underwriting process but how they conduct themselves in the operations and who the potential franchise owner is as a person matters more to me and ultimately our brand. We adopted our four cornerstones/ core values before the first Strickland Brothers existed. Given our team's deep automotive background, we felt like we knew what was most important and adopted them as our core values. From that point, we have relentlessly chased technology systems, procedures, policies
and people/partnerships that support those values and mold Strickland Brothers into what it is becoming. Work is so much more enjoyable when there isnâ&#x20AC;&#x2122;t a toxic culture. Culture happens at every organization. You can not stop culture from happening. It will either happen by default, which generally is not the outcome you want, or it will happen intentionally. When you make a daily, intentional, decision to create a positive work environment, just like a bullish stock market, the results are compounding. Each franchise owner that we have awarded is working hard to follow our recommendations
thus far and our franchise development team is building strong relationships with them. While we have growth goals and want to reach certain milestones in the automotive industry, we absolutely will not sacrifice who we are at our core to get there faster. Strickland Brothers growth will happen at the pace that suits the culture. From a support standpoint, we have been overstaffed for years. We always try to staff for where we will be in six months and not where we are now. The units that we have awarded early are somewhat surprising to us. We knew going into franchising how selective
WHEN YOU MAKE A DAILY, INTENTIONAL, DECISION TO CREATE A POSITIVE WORK ENVIRONMENT, JUST LIKE A BULLISH STOCK MARKET, THE RESULTS ARE COMPOUNDING.
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we would be and made that decision as a collective staff. I feel like we have an amazing story corporately and that contributes to the humility displayed throughout our corporate office. When I was competing in sports, I was consistently coached to remain humble, but very hungry. That still applies in my business life today. I am humbled by the progress we have made but very hungry to continue to make moves and develop long term relationships. In a world that seems to be bursting at the seams for a number of reasons, meetings these franchise owners early has reminded me that there are still wonderful people all over the country. Strickland
Brothers is special and it warms my heart to watch others in their journeys to own the same brand- just hopefully with less struggles through our support.” Heather Varner, the Human Resources Director at Strickland Brothers echoed Justin’s comments relating to their culture saying, “At Strickland Brothers we are proud of our positive culture and our employee’s daily motivation to keep it going. We focus on helping our team as much as we can to have a pleasant experience at work. Our culture really starts before our employees begin working for us and something we strive to carry through with teamwork and our core values every day. Our staff has
OUR CORE VALUES CUSTOMER SATISFACTION PROFESSIONALISM SERVANT LEADERSHIP SPEED OF SERVICE 64
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worked diligently throughout the growing process to perfect these beliefs and we are very grateful with the results. Our staff knows they are open to turn to us with any issues that arise in which our whole team learns from.” Will Dodson, Strickland Brothers Field Consultant for franchisees, has worked in stores on the corporate side and as a lead Area Representative also comments on the growth and the culture saying “At Strickland Brothers, we are a work family. We are thankful and grateful for each employee that works in our organization and very grateful for the franchise owners that have partnered with us thus far. The future is very bright.”
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PILLAR TO POST Not Ready for Retirement, this Former Manufacturing Executive Brings Pillar To Post Home Inspectors® to Dallas and Surrounding Area by Rhonda Sanderson, CEO, Sanderson & Associates
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ALL INFORMATION IS PROVIDED TO CLIENTS IN A CUSTOMIZED BINDER FOR EASY REFERENCE.
Larry Presby, a Dallas resident, recently launched operations as a franchisee with the No. 1 home inspection company in North America, Pillar To Post Home Inspectors®. He services Collin County in North Texas, which includes parts of Dallas, Plano, McKinney, Frisco, and many other small rural towns and cities. The 65-yearold former manufacturing professional turned his interest in home remodeling into a new career. “I was ready to leave the corporate world after 25 years and I learned about Pillar To Post Home Inspectors when exploring franchise opportunities, said Presby. “Working within a system is second nature to me and developing a home inspection business falls within those parameters. Plus, I’ve also remodeled kitchens, bathrooms and floors which gave me a good understanding of how a house is built.” Pillar To Post Home Inspectors is the brand to which more than three
million families have turned to for more than 25 years to be their trusted advisor when buying or selling a home. Consistently ranked for 23 years on Entrepreneur Magazine’s annual Franchise500®, Pillar To Post Home Inspectors is enjoying its eighth consecutive year as No. 1 in its category on that coveted ranking. In addition, the company has 5-Star status with VetFran, a program offered by the International Franchise Association that provides discounted franchise fees to veterans. A professional evaluation both inside and outside the home is at the core of Pillar To Post Home Inspectors’ service. Pillar To Post Home Inspectors input data and digital photos into a computerized report. All information is provided to clients in a customized binder for easy reference, allowing homebuyers or sellers to make confident, informed decisions. For more information, visit www.pillartopostfranchise.com or call 214-715-7434.
ABOUT PILLAR TO POST HOME INSPECTORS® Founded in 1994, Pillar To Post Home Inspectors is the largest home inspection company in North America with home offices in Toronto and Tampa. There are more than 600 franchises located in 49 states and nine Canadian provinces. The company has ranked in Entrepreneur Magazine’s Franchise500® for 23 years in a row, the past eight years as No.1 in Category. Long-term plans include adding 500 to 600 new franchisees over the next five years. For further information, please visit www. pillartopost.com. To inquire about a franchise, go to www. pillartopostfranchise.com ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@ sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhondasanderson-a6b658/
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MOBILE BUSINESSES
FOOD TRUCKS
Thriving During the Pandemic with Creativity and Compassion by Bill McKee, Consultant, The Franchise Consulting Company
The coronavirus pandemic has created a significant impact on the food servicing industry, resulting in massive layoffs for workers and loss of income for restaurant owners, posing a definitive threat for small and medium-sized food businesses. The nationwide lockdown has compelled restaurants to shut down operations, with independent restaurants
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taking the biggest hit. Restaurant analysts estimate 75% of independent restaurants might have to close down due to business shutdown. However, food truck services are rising to the occasion by reaching out to their local communities and bringing the ‘restaurants’ to people during the pandemic. Unlike many food places right now,
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food trucks are adapting to the situation with their onthe-go business model and connecting with customers on a personal level. Food trucks with franchise ownership are standing up to the current situation, and business is thriving for franchisees who are hustling their way up and “keeping it moving.” The guidance and franchisor support are helping
BY TWEAKING THE BUSINESS DYNAMICS, MANY FOOD TRUCK OWNERS ARE FINDING INNOVATIVE WAYS TO REACH OUT AND HELP THEIR LOCAL COMMUNITY. food truck chains expand their business, and they are, quite surprisingly, being more successful this year despite the pandemic. CREATIVITY AT ITS BEST COVID-19 has skyrocketed sales for many food-truck owners. By tweaking the business dynamics, many food truck owners are finding innovative ways to reach out and help their local community. And the response has been massive too. A Maryland food truck had to carve out a new business plan when they lost onequarter of their income due to the lockdown restrictions. They found opportunities in fundraising events, selling essential food and hygiene items through their food truck, and introduced grab-and-go meals as takeaways. Food trucks are gaining momentum by creating a presence in the neighborhood and building goodwill with their customers. They are finding ways to be resourceful and valuable to their customers by partnering with food delivery services and other food truck owners. By assessing their consumerâ&#x20AC;&#x2122;s needs, they are shifting the focus to customer relations and promoting positivity with good food.
FRANCHISING OPPORTUNITIES FOR FOOD TRUCKS The franchising industry is committed to providing business ownership opportunities to stabilize the economy and helps local communities grow. The food truck business is thriving under the franchise system, with more franchisors reaching out to independent business owners to be a part of their already-established food network. Restrictions at dinein restaurants might also be an important reason for food trucks not losing their charm, with more people getting tired of cooking for themselves at home. Franchise ownership is helping entrepreneurs and independent businesses to gain traction, thanks to the flexible norms of operations and engagement offered by existing brand recognition. The truck-franchising model is engaging with new franchisees to explore business opportunities in both brick-and-mortar stores and on-the-go food trucks. With an established business model and sufficient funding,
franchisors are also taking care of the various sanitation and hygiene protocols to ensure the safety of both the customers and franchisees. By funding for mobile food truck units across the major entry points, the franchising food truck business is empowering local businesses. Food trucks owners of the same franchising community are collaborating to get through the dire situation. The social push by the franchising industry is redefining business ownership, with food trucks surviving the brunt of the pandemic with compassion and support.
ABOUT THE AUTHOR Bill McKee has been a business owner since 1993 and built several successful businesses, he has been a franchise consultant since 2007. Contact Bill at (972) 767-8433 or  Bill@TheFranchiseConsultingCompany.com.
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Ranked #1 Again! 4 YEARS IN A ROW!
• Monday to Friday, Business-to-Business Hours • Low Staffing Requirements • Professional Business Clientele • Attractive Margins • 50% Off the Franchise Fee for Veterans and First Responders
“I was surprised at the daily support we have with the corporate office and other franchise owners in the system that are truly there for my wife and I. I know I can call or text any time with simple and complex questions.” Steve & Renae Adrian Forest-Lynchburg, Va
FOR MORE INFORMATION ON FASTSIGNS:
214-346-5679 | mark.jameson@fastsigns.com | www.fastsigns.com
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BUSINESS ADVICE
What to Ask
When Considering Franchise Ownership by Seth Lederman, Consultant, The Franchise Consulting Company
How much up-front money is required to start a franchise?
There is a wide range of franchise options available to someone that is shopping for a franchise. If you are looking for a retail location, you will want to have 30-50% of the total cost available in cash for the purchase. An average retail location begins at approximately $150,000 and goes up from there. There
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are many options in the $250,000 to $500,000 range including industry sectors such as beauty, health and wellness, and boutique fitness. For a large location or a stand-alone building, the average price can be well over 1 million dollars. There are many service franchises that start at $30,000 and go up to around $150,000. These types of businesses can be ideal for first time business
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owners or business owners that are looking to invest a smaller amount of capital. Service businesses can be an ideal option for many franchise owners. These types of franchises include business services, professional training services, construction related services, pet care services, cost reduction services, child development and senior care, just to name a few.
SOME FRANCHISORS WILL OFTEN RECEIVE ONGOING PAYMENTS, SUCH AS ROYALTY FEES, TAKEN AS A PERCENTAGE OF SALES. When will I achieve a return on my investment?
It is different for everyone and every business. Franchising is a unique system whereby the franchisor can assist you with a marketing plan that will show you the production you will need to achieve at each step-in order to obtain the financial goals you set for yourself. There are some franchises that have a very quick return on investment, estimated at only a couple months, and others that estimate several years to have a return on the investment.
How much can I earn as a franchisee?
This is variable depending on your willingness to follow the system, the franchise system’s realistic earning capabilities, and the focus that has been placed on marketing and sales. Some franchises earn $40,000 a year and others earn 1 million dollars a year. There is a very wide variance between the different systems. The goal with a franchise is not only to earn a profit from the daily business activities, but to have the franchise business finance other investments and assets like real estate, equipment, and other business ventures. A franchise can be a tool to
help you take advantage of major tax savings, work as a vehicle to purchase assets and, in many cases, create ongoing passive income streams once the business is set up and functional. Therefore, there are many income streams available to a franchisee that go beyond the day-to-day activities of the business.
How does the franchisor make money?
Characteristically, a franchisor sells the right to a franchise for an initial flat fee called the “franchise fee.” This fee is in addition to the actual costs associated with opening a franchise unit in one’s local market. Some franchisors will often receive ongoing payments, such as royalty fees, taken as a percentage of sales. In exchange for these payments, the Franchisor will often work as a “back office” or provide other services that eliminate the need for additional support and administrative assistance. Many franchisors will also sell supplies and/or services to their franchises.
Are there any current trends in franchising? There are a plethora of trends in the franchise arena. Green businesses are swiftly
growing in today’s economy; these franchise concepts focus on energy-reduction services for homes and businesses. Fitness, health and personal care will continue to expand due to childhood obesity problems, baby boomers looking to “get fit” and nutritional programs for those living healthy lifestyles. Recession-resistant brands are understandably popular in today’s economy. Many people who buy a franchise concept do so because they have been laid-off due to the declining economy. With that in mind, many want to ensure they are purchasing a business that will not be affected by the economy in the event of another recession. ABOUT THE AUTHOR Seth Lederman, a Franchise Acquisition and Development Specialist, is a multi-faceted entrepreneur with 30 years of experience in small business success, including ownership and sale of his own business enterprises. Contact him at seth@thefranchiseconsulting company.com or call 312-307-1297.
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America's Premier Kitchen Remodeling Franchise PROVEN
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â&#x20AC;¢ 303.435.8297 kitchensolvers@frandev.co WWW.FRANCHISEJOURNAL.COM | AUGUST 2020
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Join the premier managed IT services franchise, TeamLogic IT IN-DEMAND BUSINESS-TO-BUSINESS OPPORTUNITY
AWARDS AND RECOGNITION
TeamLogic IT provides businesses with technology support and services that range from simple computer systems support to managed IT services and project outsourcing. As an owner of your own TeamLogic IT business, you’ll help small- and medium-sized companies with a broad range of IT services. Your clients will come to rely on you to keep their technology current and their businesses running efficiently. You’ll help them with proactive, preventative and responsive IT services. Our monthly recurring revenue model is a win-win for you and your clients. And, the camaraderie, peer support and drive among our network of franchisees are like none other in the industry.
• The Channel Company® MSP 500 ELITE 150 • Channel Futures™ MSP 501 #37 • Entrepreneur ® Magazine Top 500 Franchise • Forbes Best Franchise to Buy • Franchise Business Review™ Top Franchise • Franchise Times® Top 200 Franchise • Franchise Gator Top 100 Franchise • Inc. 5000
FRANCHISE OWNER PROFILE The ideal candidate for a TeamLogic IT business is a person who wishes to work in a business environment, understands technology, has an aptitude for sales and/or building relationships, and enjoys working with other business professionals while building a team to deliver outstanding service and support. Many of our franchise owners were previously IT directors for small companies, executives in corporate America, engineers or technology consultants.
READY TO LEARN MORE? CONTACT US TODAY.
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pspaan@teamlogicit.com teamlogicit.com teamlogicfranchising.com
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THE AUTOMOTIVE ISSUE
Automotive Franchises KEEP BOOMING! by John Ovens, Consultant, The Franchise Consulting Company Franchises in the automotive maintenance industry have been around for many years and are still going strong. People keep their cars longer than they did previously. Car and Driver states even though the economy has been robust the past several years, Americans are keeping decade-old vehicles running, and they're only getting older. With wear and tear on a car, here are three types of automotive maintenance franchises to consider.
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QUICK LUBE A 10-minute oil change franchise is part of the 8-billion-dollar quick lube industry. Yes, I said 8 BILLION. The flexible and straightforward franchise requirements appeal to both single-store operators and multi-unit investors looking to grow throughout their markets. Before rolling out new services and processes to franchisees, HQ of this franchise runs trials first at their corporate-owned
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locations to make sure things run smoothly. Heavy marketing for franchisees also makes this a strong franchise to consider. Oil changes are essential. With the current state of the world, essential businesses should be looked at carefully when it comes to business ownership. AUTO REPAIR SERVICES The next automotive franchise provides one-stop auto repair services such as exhaust and mufflers, brakes, tires,
A 10-MINUTE OIL CHANGE FRANCHISE IS PART OF THE 8-BILLION-DOLLAR QUICK LUBE INDUSTRY and wheels. The automotive aftercare market is a $287 billion-dollar industry. This franchise has been around for over 50 years, and the brand gives you the unbeatable combination of experience, brand strength, and industry-leading technology. Customers know and trust the brand, love the customer service, and reward them with their loyalty. These repairs donâ&#x20AC;&#x2122;t stop when the economy does. Auto repair services are an essential business. AUTOMOTIVE PAINT AND COLLISION The third franchise is the #1 collision and repair provider. Since the 1970s, they have serviced over 20 million cars. The big players have minimal national competition and strong brand recognition with national ad campaigns. There are 278 million cars on the road, according to Global IHS. The Driver Knowledge Report states there are six million car accidents annually in the US. Paint and collision repair
services are here to stay, even if the economy slows down. The market is there for this to be a successful business, no matter outside conditions. While reviewing your business ownership opportunities, I recommend you take a hard look at automotive f ranchises. Recession and pandemic resistant opportunities are signif icant to examine
SUPPLIER FORUM
carefully during these times. Take control of your f inancial future and invest in a proven f ranchise! ABOUT THE AUTHOR
John Ovens has over 30 years of leading domestic and international businesses in the US and overseas, extensive experience operating multilocation companies globally. For over ten years, John has helped individuals find alternative business opportunities for corporate employment. Contact John at 404-432-3272 or johnovens@ thefranchiseconsultingcompany.com.
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MOBILE BUSINESSES
A SILVER LINING
An Opportunity to Help Others by Rhonda Sanderson, CEO, Sanderson & Associates
A MAN WHO SEES THE SILVER LINING IN EVERY SITUATION USES HIS VAST BUSINESS EXPERIENCE TO HELP OTHERS WITH DISASTER MANAGEMENT How a Top Paul Davis Restoration Team Has Survived and Thrived During Tough Coronavirus Pandemic
How do you grow a business from startup in 2016 to $4MM in 2017, $9.8MM in 2018 $13.5MM in 2019 and on pace to $16MM in 2020? To understand the how, you must first learn about the who. From Ernst & Young to Enron to UBS to JP Morgan - and maybe a few stops in between - life for Bob Hillier and his family was never boring. After spending seven years with Ernst & Young, one of Hillier’s clients, a little company called Enron, “stole me away”, said Hillier. With that, he moved the family to Texas. It was 1998. “I was 27 years old when Enron went bust,” Hillier recalled. There was no rest for the weary, though. He quickly rebounded and accepted a tech position at UBS. Almost zig-zagging the country, the Hillier’s now found themselves in Connecticut. The New England charm was lovely. The weather? Not
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so much. But mostly it just didn’t feel like home to the long time Texans. Two years in, Hillier was looking for his next opportunity. And challenge. It didn’t take long for JP Morgan’s tech group to scoop him up. The Hillier’s headed back to the Lone Star State, landing in Houston this time. Though each new position and each new town took a toll on his family, Hillier never regretted the learning experience. He always knew that he was working towards something bigger and better. He was perfecting his craft. He was gaining invaluable experience while building a professional reputation for himself. He was maintaining financial security for his family. Hillier eventually made another career move; this time to Bank of America – no relocation required. In Houston, the Hillier’s had finally found a place they could call home. In 2008 Bank of America announced plans to buy Merrill Lynch in a reported $50 BILLION deal. “The Bank
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of America – Merrill Lynch merger proved to be a huge ‘corporate America’ learning experience for me,” reflects Hillier. “It changed everything.” Like so many, Hillier grew tired of the corporate life and the travel. He began to research opportunities that would afford him more time with his family. “I wanted to try something completely different, so I looked into several different franchise systems. I learned that restoration was a lucrative (and growing) market, so I visited ALL the restoration franchise models.” One of the many innovative aspects of Paul Davis Restoration is how they collaborate with insurance and other industries to improve efficiency in restoration of property damage. About nine months after Bob Hillier invested in his own Paul Davis Restoration franchise, he struck what he thought would be a sweet deal with FEMA. It seemed like the perfect fit for his business, and it was FEMA after all.
What could go wrong? Sadly, devastation struck the Gulf Coast when hurricane Harvey paid an unwelcome visit. The too-good-to-be-true deal to build 2000 houses with FEMA fell through. True to Hillier’s nature, and exemplifying what he himself admired in Mr. Paul Davis, he didn’t wallow. Hillier found the positives in what, for many others, would be considered a disastrous experience. “I learned from this and lost some dollars,” he said; “but the silver lining was that we found lot of talented people through that experience who work for us today.” And that is the attitude that gets you from a 5,000 square foot facility in 2016 to a 37,000
square foot facility in 2019! Hillier’s business has grown from 3 vehicles to 17 to 28 to 40. “We have grown so much in just three and a half years! We have outgrown our warehouse space twice. We continually add new staff and new vehicles. This business went from nothing to $13.5 million in THREE years!” beams Hillier. Now the Paul Davis of North Houston and the entire 300 plus Paul Davis offices are dealing with the pandemic that has changed everyone’s life. It has been a challenge but the company has risen to it systemwide and donates hundreds of hours to cleaning and applying disinfectants gratis
to firetrucks, police vehicles and other first responder vehicles. “Currently, we are doing a lot of COVID cleaning,” said Hillier. “We cleaned a youth activity facility in Houston to allow kids to get back to playing together for sports, we have cleaned churches and food banks to assist our communities in worshipping and distributing food in a safe way. In addition, we have cleaned office buildings, armored car companies and vehicles, warehouses, manufacturing facilities, nursing homes and numerous other types of commercial buildings as well as some residential spaces. We are very busy but still very
THE PAUL DAVIS OF NORTH HOUSTON AND THE ENTIRE 300 PLUS PAUL DAVIS OFFICES ARE DEALING WITH THE PANDEMIC THAT HAS CHANGED EVERYONE’S LIFE. WWW.FRANCHISEJOURNAL.COM | AUGUST 2020
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Bob Hillier among his fleet. actively answering requests to get buildings ready for a ‘back to office’ situation.” “I knew all my life that I was working toward something bigger,” concluded Hiller. “I knew the travel and the long hours would amount to something. Today I have a thriving business that I can be proud of, four great kids and an equally wonderful wife. They are all also proud of my accomplishments and the fact that all four of them will be, at some point, in college at the same time, keeps me financially motivated, Hillier said with a laugh. “And we get to do it all in a city that we love, during a time that will live in history as a life changing event for all—Covid-19.” Hillier cites consolidation of the three most important parts of his business as one of the main keys to the success of his team. “80% of our business is organic growth; meaning maintenance of commercial and residential properties,” Hillier concludes. “Things like
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bursting appliances, heaters, we maintain businesses and sustain homes with mundane repairs. But that’s necessary upkeep. Then we have our storm based/disaster work. The secret is the bigger we are in organic business, the more disaster-based jobs with risk we can take and manage. That’s the part where we can really help people and it’s rewarding. It’s really come to pay off during this crisis. Thanks to our core business we have been able to donate many hours to helping first responders and our community.” If I were to offer any advice to someone starting out or looking to purchase a franchise, I would tell them not to be afraid to take a risk - don’t be reckless, but get out there and try new things, and always look for something good, even in the bad times.” For more information visit https://north-houston. pauldavis.com/ or call 281-886-7755.
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About Paul Davis Restoration Since 1966 Paul Davis Restoration has restored residential and commercial properties damaged by fire, water, mold, storms and disasters. The experts at Paul Davis understand the complex process of recovering from property damage and provide complete services; there is no need for the expense and confusion of hiring multiple contractors. Paul Davis is a one-stop shop for disaster damage and restoration. Paul Davis Restoration has more than 300 independently owned franchises in the United States and Canada. The professionals at Paul Davis are certified in emergency restoration, reconstruction and remodeling. For more information, visit the company website at www.pauldavis.com. ABOUT THE AUTHOR Rhonda Sanderson is a franchise expert who has owned and operated Sanderson & Associates and Sanderson PR, both specializing in, traditional, social media and crisis PR in the franchise space since 1986. She has authored many articles, helped grow numerous franchise chains is considered one of the Top 30 Small Business Influencers (Fit Business) in the U.S. Find her at Rhonda@ sandersonpr.com or on LinkedIn where she is the author of Franchise Stars at https://www.linkedin.com/in/rhondasanderson-a6b658/
B2B RESALE OPPORTUNITIES FROM COAST-TO-COAST!
“Hit the ground running” by acquiring an established business through our Allegra Resale Program that connects retiring owners with interested entrepreneurs. Available locations in the U.S. and Canada include: • Seattle, WA • New York, NY
Allegra Centers provide graphic design, printing, mailing, promotional products and marketing services needed by virtually every local business and institution. As an owner, you’ll benefit from the unsurpassed network support provided by Alliance Franchise Brands – a world leader in marketing and visual communications. Among the other advantages of acquiring an Allegra Center:
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Explore your Allegra Center ownership opportunity. Contact us today. 866.433.4131 | allegrafranchise.com © 2019 Alliance Franchise Brands LLC. All Rights Reserved. Alliance Franchise Brands LLC is the parent company of Allegra Network LLC and KK Printing Canada ULC. This advertisement is not an offering. An offering can only be made by a disclosure document filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. MN F-4115
grow a healthy business Saladworks is the original create-your-own, fast-casual salad franchise. Healthy – USDA reports that American adults are choosing healthier foods such as fruits and vegetables to support a healthier lifestyle. That’s why nearly half of all Millennial and Gen Z consumers buy 3+ entrée salads per week away from home. Saladworks is on-trend.
grow a healthyequipment-light business and easy Simple – Our concept is asset-light, Saladworks is the original create-your-own, to operate. No fryers and salad no hood means less expensive fast-casual franchise. buildout costs for Healthy you.– USDA Just chop, sliceadults and dice to serve the reports that American are choosing healthier foods such as fruits and vegetables to support a tastiest create-your-own salads is turn-key. healthier lifestyle. That’s whyaround. nearly half of all Saladworks Millennial and Gen Z consumers buy 3+ entrée salads per week away from home. Saladworks is on-trend.
Accessible – The fast-casual landscape is overbuilt and Simple – Our concept is asset-light, equipment-light and easy to operate. No fryers and no hood means less expensive cluttered with create-your-own burger, sandwich, pizza, buildout costs for you. Just chop, slice and dice to serve the tastiest create-your-own salads around. Saladworks is turn-key. Mexican and smoothie concepts. Landlords are looking for Accessible – The fast-casual landscape is overbuilt and healthy concepts like ours. We have market, venue, format cluttered with create-your-own burger,the sandwich, pizza, Mexican and smoothie concepts. Landlords are looking for Saladworks is the original create-your-own, concepts like ours. We have the venue, format and footprint you healthy want. Saladworks ismarket, available. fast-casual salad franchise.
grow a healthy business
and footprint you want. Saladworks is available.
saladworksfranchising.com
fransales@saladworks.com
* Details located at Item 19 inside Saladworks Franchise Disclosure Document.
Healthy – USDA reports that American adults are choosing healthier foods such as fruits and vegetables to support a healthier lifestyle. That’s why nearly half of all Millennial and Gen Z consumers buy 3+ entrée salads per week away from home. Saladworks is on-trend.
$1,227,858 median net sales for top quartile*
saladworksfranchising.com
Simple – Our concept is asset-light, equipment-light and easy to operate. No fryers and no hood means less expensive fransales@saladworks.com buildout costs for you. Just chop, slice and dice to serve the tastiest create-your-own salads around. Saladworks is turn-key.
* Details located at Item 19 inside Saladworks Franchise Disclosure Document.
t sales for top quartile*
Accessible – The fast-casual landscape is overbuilt and cluttered with create-your-own burger, sandwich, pizza, Mexican and smoothie concepts. Landlords are looking for healthy concepts like ours. We have the market, venue, format and footprint you want. Saladworks is available.
$1,227,858 median
saladworksfranchising.com
fransales@saladworks.com
* Details located at Item 19 inside Saladworks Franchise Disclosure Document.
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$1,227,858 median net sales for top quartile*
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OWN YOUR FUTURE Pestmaster Franchise Network
www.pestmasterfranchise.com
800.525.8866
franchising@pestmaster.com
A BRAND THAT
BUILDS FUTURES P
estmaster Services offers a significant opportunity to anyone looking at a service-related franchise to build a future with. Pestmaster Services is the #1 SBE, in the nation providing services to the federal government (www.fpds.gov). We are a TOP 100 pest control company and have been for sixteen years running. An impressive feat, considering that there are over 21,000 pest control companies in the nation. With over 41 years in the industry and a proven track record of success, Pestmaster has earned a reputation as a solid business opportunity to many. From our environmentally sound approach to what we do, to our top ranking in the nation, our brand offer is one of the best. While many businesses were devastated during this COVID 19 crisis, pest control maintained a strong presence, and in fact, Pestmaster experienced a 41% increase in revenue in the first two quarters of 2020. Being an essential business on the local, state, and federal level, pest control is a stable option in difficult situations. Always ahead of the curve, Pestmaster also initiated protocol and complete decontamination services for COVID 19, which is just one of many examples of how our brand stands above the rest. Pestmaster Services has many benefits that will help to establish your financial future and help you take control of your career. With an ample training program that includes initial and ongoing training, a complete, on call, resource team, on call Entomologists on staff and an entire network of professionals nationwide, our support offering is among the best. With our in-house contract procurement department dedicated to identifying and securing local government, state government, large scale utility and federal contracts for our franchise network, we are able to boast a vast array of benefits other franchise options just do not offer. In the past three and a half years, our contracts department has awarded over $51 Million to our franchise network. When looking at your financial future, look no further than Pestmaster Services. Give us a call and see how we can help you to a better future. Come join the Pestmaster family.
AN ICONIC BRAND RE-ENERGIZED FOR TODAYâ&#x20AC;&#x2122;S MARKETPLACE APPROXIMATELY 500 LOCATIONS Affordable, scalable and profitable // Multi-unit retail/service opportunity // Legendary brand, category leader
A NEW ACQUISITIONS & CONVERSION MODEL:
Martinizing employs a unique real estate approach that seeks out existing dry cleaning business owners who are ready for an exit, allowing new franchisees to open quickly and minimize their initial investment.
A B U S I N E S S W I T H M U LT I P L E R E V E N U E S T R E A M S
Mobile App-Driven
Retail
Routes
Lockers
Mobile App-Driven
On-Demand
Spanning Eight Countries // 70-Plus-Year Heritage // Open for Business Quickly Total Investment: $419K-$736K // Liquid Capital Requirement: $150K Net Worth Requirement: $700K
CORPORATE SUPPORT ENCOURAGING REAL BUSINESS GROWTH
On-going. corporate support and education puts Martinizing owners on a path to success.
Site Selection // Financial Analysis // Store Design & Buildout // Comprehensive Training Existing Cleaner Acquisition Assistance // On-Going Operations & Marketing Support Individual financial results may differ from results stated in Item 19.
*
FRANCHISE INQUIRIES < Kira Kusky // kira.kusky@thinkhuntington.com (Jo Gonzalez // jo.gonzalez@thinkhuntington.com)
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Q&A
Anodyne Clinics
Franchises that Make a Difference by Lindsay VanderBroek, Brand Manager, FranDevCo
T
he $18 Billion Alternative Healthcare industry is poised for serious growth as more and more Americans focus on combating the opioid epidemic with holistic solutions free of opioid usage. Emerging franchise brand Anodyne Pain & Wellness Solutions is a nationwide network of integrated, multidisciplinary doctors offices helping thousands of patients with non-surgical, non-opioid therapies and treatments. Anodyne is a mission-driven company in the fight against the opioid crisis and has become a market leader in treating pain without the use of
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harmful medications or invasive surgeries. In just 2 short years since the companyâ&#x20AC;&#x2122;s formation, Anodyne Pain & Wellness Solutions has already expanded to 12 locations in 7 states stretching across the country from Florida to Alaska, uniquely different from other emerging brands that typically have locations in a regional cluster. Anodyne has developed a distinct and high-performing business model that separates the clinical side from the operations side with the use of streamlined technology that capitalizes on the strengths of both the business operator and their clinical team. The
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Anodyne infrastructure platform was engineered with an exclusive, strategic partner that supports many well known franchise brands. Anodyne teamed up with FranDevCo earlier this year to begin its national expansion, offering qualified entrepreneurs a chance to build a highly scalable business within the lucrative pain management industry. No medical experience necessary! Now is the ideal time for individuals to take advantage of this opportunity as the global market for non-opioid pain treatments is projected to grow to $31.8 Billion by 2024 at a CAGR of 18.3%.
Gregg Rondinelli, Anodyne's Founder & CEO
Anodyne’s Founder & CEO, Gregg Rondinelli recently sat down with FranDevCo’s Brand Manager, Lindsay VanderBroek, to discuss future growth plans and share personal insight into the Anodyne Pain & Wellness Solutions franchise concept. Tell us about the Anodyne concept Anodyne is a medically integrated, full spectrum pain management care facility, providing treatment based on Physical Medicine, Traditional Medicine, Functional Medicine and Regenerative Medicine. These specialities are brought together using a case management approach that creates a unique care plan for each patient, all while avoiding the use of opioids and invasive surgical
ANODYNE IS A MEDICALLY INTEGRATED, FULL SPECTRUM PAIN MANAGEMENT CARE FACILITY, PROVIDING TREATMENT BASED ON PHYSICAL MEDICINE, TRADITIONAL MEDICINE, FUNCTIONAL MEDICINE AND REGENERATIVE MEDICINE. procedures. We do this in our clinics by treating the underlying problem not the outward symptom. What made you decide to franchise this model? In our first 2 years of business, we brought together 8 new clinics that began converting to the Anodyne model, with these clinics located across the country. Based on the immediate success of these locations, I saw a need to expand our model to business-minded people that were not necessarily physicians, but appreciated
the goal we have in treating health care more holistically. By using best in class business tools, our care teams are able to focus on treating people, one unique patient at a time. Who is your ideal Franchise Partner? Passionate, and compassionate. The passion needs to be for our mission, which is to heal people one unique case at a time and the compassionate side is important because care providers are compassionate people, so the ideal business partner needs to have that same DNA. It goes without saying, smart, I love working with smart, engaging people, they tend to make a positive difference in people’s lives. That’s what I’m in it for. In terms of professional skills, ideal partners are team builders with leadership experience, a well developed business acumen and a collaborative spirit. Tell us about how your technology empowers Owners to manage their business more efficiently We assembled together literally the best in class tools and partners, that was WWW.FRANCHISEJOURNAL.COM | AUGUST 2020
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IF YOU WANT TO MAKE A DIFFERENCE IN PEOPLE’S LIVES, BE A SIGNIFICANT PART OF YOUR COMMUNITY, THEN I CAN’T SEE A BETTER FIT. the key to making our opportunity a good fit for franchisees looking to enter the healthcare industry. Our EMR (electronic medical records system) is intuitive, easy to use and the industry standard, we wrapped that around an accounting system that supports the most successful franchise concepts, and the third piece is financial modeling tool that allows us to assess information in a vast manner, which is both very unique and under utilized in our industry. By integrating and then outsourcing these functions, less money is spent on payroll and the result is high quality financial report and case management which benefits the Owner and both the medical and administrative teams. What advice do you have for potential Owners? Be highly focused on the details. Be prepared to love what you are doing! It’s intoxicating to see people regaining their physical health, which trickles straight across to regaining emotional health and mental well being. With that said, it’s an ever-changing landscape with respect to evaluating new care options, as well as medical compliance and guidelines. So it is very important to be a good learner, than a good teacher.
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In your opinion, why do you think Anodyne would be a great opportunity for someone? The way I see it, you need to love what you are doing. If you want to make a difference in people’s lives, be a significant part of your community, then I can’t see a better fit. From a straight business perspective, our model really checks a lot of boxes, I know that from seeing lots of small business opportunities over the past 35 years. What is your vision for growth? We are in touch with candidates in nearly every state, there is a side of me that wants to say to the world,
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we’re in every state of the greatest country on the planet. If we can get to 250300 locations, that would be great, as long as we get one in Hawaii, I was married there, and we’re already in Alaska.
ABOUT THE AUTHOR Lindsay VanderBroek is a Brand Manager at FranDevCo with a demonstrated history of helping franchise brands grow their system and increase marketing effectiveness. Lindsay joined FranDevCo's team of seasoned franchise professionals earlier this year and can be reached at lindsay@frandev.co
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CALLING ALL
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THE AUTOMOTIVE ISSUE
Get Your Heart Right for Growth
Company Culture is Key if You Want to Succeed by Charles Bonf iglio, CEO, Tint World Anyone who’s been in the C-Suite knows that a franchise is more than what it does. The goods and services you offer are important, but the way your brand makes people feel is vital, too. It’s about heart, passion and the lifestyle you represent. The heart of your franchise brand is reflected in your company culture, and heart isn’t something you can fake. When the people on your team align with your vision, when they really get it, that’s the start of great company culture. When you have everyone in the right roles and working together as a focused team, that frees you up to work on your business instead of in your business. It will let you spend your time and energy on growth instead of the day-to-day. Here are a few lessons I’ve learned about company culture from 30 years as a franchise CEO. You Can’t Teach Heart Your greatest asset as a franchise CEO is the people who choose to work with you.
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Having a great corporate team on your side is so valuable, especially when you can really trust them to carry your vision forward in their work. That’s why it’s important to hire for soft skills, personality and heart as much as for hard skills. You can train or offer employee development for hard skills. But if a team member isn’t a good fit for your culture, if they’re not all-in, that’s something that’s hard or even impossible to fix. In a perfect world, every candidate would come to you with the right knowledge base, capability, personality and drive for your franchise. But it’s more likely that you’ll find yourself facing a choice: a candidate with the right qualifications versus a candidate with the right heart. When that happens, choose heart. Be the Boss You Wish You’d Had Once you have the right corporate team on board, make sure you’re the kind of
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leader they want to work for. Everyone has a story about a bad boss, someone who made the workplace so bad that they got out as soon as possible. Don’t be that boss. If they’re going to stick around, your employees must like, trust and respect you. Just like your franchise brand is more than what you sell, your workplace is more than what you pay people. It’s possible that your team will spend more time at the office in a given week than they will with their own families. They’ve got to feel good about the workplace, and if they don’t, no amount of money can make up for that. Employees need a vision of security, growth and direction. Set clear expectations, treat them with respect, and be there for them. Make time for short meetings to find out how they are doing and what they can do to grow and improve. When you show your team that you care for them and value them above and beyond writing paychecks, you’ll create a culture of
THE HEART OF YOUR FRANCHISE BRAND IS REFLECTED IN YOUR COMPANY CULTURE, AND HEART ISN’T SOMETHING YOU CAN FAKE.
loyalty and teamwork that will benefit your franchise. Getting it Right Your business, whether it’s an established franchise brand or a startup, begins as an extension of you. Your vision, your values and your lifestyle are all baked into the DNA of the company you created. When you find the right people to carry that vision forward, it’s not something you can easily measure. But I guarantee you’ll see the results.
While it might not show up right away in your metrics and KPIs, you’ll see better collaboration, a more positive atmosphere, and real buy-in when it comes to your mission. Your core team’s energy will carry over to your franchise location owners, their local teams and even their customers.
But it all starts with heart. Get that right, and success will come.
ABOUT THE AUTHOR Charles Bonfiglio is president and CEO of Tint World®, an award-winning franchised provider of automotive, residential, commercial and marine window tinting and security film services. With Automotive Styling Centers™ in the U.S. and abroad, each franchise location houses approximately 20 profit centers, ranging from in-store accessory installations, to off-site sales and installation of residential, commercial and marine window tinting and security films. To find out more, please visit www.tintworld.com and tintworldfranchise.com.
WWW.FRANCHISEJOURNAL.COM | AUGUST 2020
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THE AUTOMOTIVE ISSUE
Automotive Services: An Excellent Opportunity by Phyllis Pieri, Consultant, The Franchise Consulting Company
Having personally been in the automotive services industry for over 10 years back in the 1990s, I have seen first-hand how successful automotive services businesses can be. Some automotive franchises are bricks-and-mortar stores while others are fully mobile, set up in a way that makes expanding your territory a matter of simply adding more trucks rather than adding physical locations. Either way, as the pandemic has shown us, automotive services is an essential industry. Because people need reliable transportation, there will always be a demand
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for services that keep their vehicles in tip-top shape. Being a big fan of the automotive services industry, I was excited to get the opportunity to interview Pete Baldine of the Moran Family of Brands. The Moran Brands include Mr. Transmission, Milex Complete Auto Care and Alta Mere automotive outfitters. A unique aspect of Moran Brands is how they co-brand their models and put two franchise brands under the same roof in order to greatly expand their service offerings. The following are excerpts from our conversation…
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Q. How did you get into franchising? What I really wanted to do career-wise was coach college football! But sometimes life takes us to even better places than where we thought we were going. While I was coaching at Western Maryland College the head coach, Jim Hindman, called and said, “I need somebody I can trust to go to Utah to help out with this new business that I’m starting.” The new business ended up being Jiffy Lube. That was in 1980. It was the end of my coaching career and the beginning of my franchising career. What’s interesting is how transferable the skills from coaching were to getting into business those first couple of years. Whenever I had a tough decision to make, I would always go back and say to myself, “Okay, if I was coaching and this was a team, how would I handle it?” Those coaching skills got me through the first couple of years, because I didn’t have any business experience at
the time. By the time I left Jiffy lube I was Vice President of the 550-store Western region. Q. How did you end up with the Moran Family of Brands? I got connected with Moran in 1999. Barb Moran had taken over as president of her father’s company and was looking for someone to help shore up the team. Barb and I met for two hours and everything clicked. The rest, as they say, is history. Q. Over the years, what have been some of your most rewarding moments with Moran Brands? It’s the relationships. Some of my closest friends in the world right now are my franchisees. They become like family. When I go to visit them, they insist that I stay at their homes instead of getting a hotel. When you have relationships like these with your franchisees, you really care about their results and what’s going on with their businesses. You have great discussions during these visits. Understanding the issues they face makes it possible for you to help them find solutions. This helps everyone grow the business…and there’s nothing more rewarding than that! Q. There’s a myth out there that automotive is a “man’s business.” What do you see in the field? I wish that myth would die the death it deserves, because it’s just not true. We have many great, highly successful franchise owners who just
happen to be women. For example, we have a franchisee in Kentucky who has been working in the airline industry. One day her father, a Mr. Transmission franchisee, was short-staffed and asked her to come into the shop to help him out. After just a short period of time she fell in love with the business! Eventually she bought her father out… and started setting sales records. Two years ago her peers voted her Franchisee of the Year. Of course, this franchisee in Kentucky is just one of many examples that I could share. You don’t have to be an auto mechanic to be a successful franchisee. In fact, most of our franchisees are not auto mechanics. These are businesses, and the skills needed are business skills: Management, sales, customer service, HR, etc. Q. How has your company responded to the COVID-19 pandemic? We are fortunate in that our businesses were deemed to be “essential businesses.” For the most part we have not had to shut down, but we knew right away that we had to make adjustments very quickly. For example, we created a pickup and delivery program for our customers. We’ll pick up your car at your home or office, and then bring it back to you when the work is done. While we’re working on your car, we’ll keep you informed about what’s going on. We even send videos. We started sanitizing the
cars. And our PR firms did a phenomenal job of getting many of our franchisees on TV in their local markets. We also worked with the franchisees on ways to continue to make the phone ring even during a pandemic, as well as ways to adjust operations to control expenses. So we approached things from both an income and expense point of view. Interestingly, during the six-week period of the initial COVID-19-related shutdowns, when things were really intense, a few of our franchisees set sales records! Q. Are cars lasting longer these days? Yes, they are lasting much longer. Plus, cars are so expensive to replace that many people would rather keep their existing car and repair it. Today it’s not uncommon for a car to run for 200,000 miles. This is just one of the many reasons why an automotive services franchise can be a very successful business for many people, regardless of gender. Even in a worldwide pandemic!
ABOUT THE AUTHOR I use my passion for people and my 35+ years in the franchise industry to guide fledgling entrepreneurs through the franchise selection process. In my franchise career, I have done it all, including working for franchisors, consulting with franchisees, and owning franchises myself. This depth of experience makes me ideal for helping people find their “perfect match” franchise. Contact Phyllis at: Phyllis@ TheFranchiseConsultingCompany.com
WWW.FRANCHISEJOURNAL.COM | AUGUST 2020
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Take the lead
on your career and run with our pack Fetch! Pet Care® is America’s largest and most trusted professional dog walking and pet sitting franchise. We offer an affordable, flexible and turnkey solution designed to enable you to become successfully self employed. We streamline all operations for you and provide you with marketing, technology and operational support needed to grow your business in the booming $70 billion pet industry. We invite you to learn more about being part of our growing family! Low Cost
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Fast Start Up
Booming Industry
https://petfranchisingopportunities.com | franchise@fetchpetcare.com
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DELIVERY OF FDD THAT IS READY FOR FILING WITH ALL REGISTRATION STATES Managing Partners Jason Power and Jonathan Barber
STARTUP FRANCHISOR FORMATION PACKAGE Executive meeting with Attorney to gather all information required for preparing Franchise Disclosure Documents and Exhibit
Review of all existing corporate documents and marketing materials
980-202-5679 info@franchise.law WWW.FRANCHISEJOURNAL.COM | AUGUST 2020
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INTERNATIONAL OPPORTUNITIES
The First INTERNATIONAL Virtual Franchise Exhibition Provides Opportunities for Everyone by Abeer Julaih, C.E.O of Virtual Franchise Expo, FCC Saudi Arabia
T
he first international virtual exhibition (V. Branch), organized by 3 Dimensions and the National Franchise Company, will be held on August 10-15, 2020. The exhibition is free for all local and international brands. We are encouraging global participation in order to give opportunities to as many entrepreneurs and investors as possible. The exhibition will include research and discussions that deal with the commercial aspects of franchise systems. Suppliers, legal advisors and development companies will be present. There will also be an opportunity for chambers of commerce to participate from different regions of the Kingdom. This event is an important turning point, the covid 19 pandemic made us realize we need to offer more investment opportunities and create more international partnerships and alliances through virtual meetings
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WE ARE ENCOURAGING GLOBAL PARTICIPATION IN ORDER TO GIVE OPPORTUNITIES TO AS MANY ENTREPRENEURS AND INVESTORS AS POSSIBLE.
Franchise Expo
as they allow all countries of the world to participate simultaneously. The virtual franchise exhibition will include important strategic partnerships both international and local. We are excited to announce that the Franchise Consulting Company (FCC), a company that specializes in helping clients structure franchises, has established headquarters in Saudi Arabia. This brings opportunity for everyone from across the globe to participate in and benefit from what they have to offer. We are hopeful that this can become a permanent platform for communication, sharing ideas, knowledge and opportunity. After the first exhibition is complete we will study the benefits and implement plans to host more exhibitions throughout the coming year. For more information please visit our website at: Vfranexpoksa.com WWW.FRANCHISEJOURNAL.COM | AUGUST 2020
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COVID-19 GUIDANCE
TUTOR DOCTOR
Remains Resilient in the Face of COVID
T
UTOR DOCTOR is the fastest growing in-home tutoring franchise in the world. Our franchisees manage a team of tutors and work closely with families to identify the needs of students. As a successful business owner at the heart of the local community, franchisees help children achieve their potential and change lives for the better. In today’s modern, hectic world, the tired old location-based model lacks convenience as well as the personal touch. But at Tutor Doctor, our tutors either visit students at home, or work with them one-to-one via our online platform. The company was established in North America in 2000 and, during the past two decades, has seen businesses develop in more than 680 territories in 16 countries – and we continue to expand and grow. Over the last few months our brand has remained
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resilient and agile in the face of COVID. In the last 2 months we have brought on 18 new franchisees and awarded 30 franchise units. The education market has also made a huge shift to online learning due to school closures which has caused major learning loss for students across the globe. With back to school right around the corner, families are in need our services more than ever and demand for our tutoring services continues
AUGUST 2020 | WWW.FRANCHISEJOURNAL.COM
to increase – whether that’s one-to-one, group learning or homeschooling. Tutor Doctor Franchisees benefit from operating an exciting and scalable business, while also having the power to create a lasting impact on children. We refer to this as ‘changing the trajectory of students’ lives’. Tutor Doctor offers a low risk model with a high ROI. Franchisees can work from home for added flexibility and all tutors work
on a self-employed basis, so there’s no need to worry about the usual overheads. As a management franchise, a large percentage of our franchisees eventually employ a team of staff, including education consultants and administrative assistants, giving them more time and freedom to focus on business development and growth. Our franchisees come from all walks of life and are not all ex-teachers as you might think. In fact, 80% of our network does not have a background in education at all. No matter your experience and background, we’re committed to going above and beyond to help our network succeed. We’ve won awards for the way in which we train and support our franchisees, not just as new recruits but throughout the life of their business too.
You can expect an online course, along with live virtual group training with our subject matter experts from the Home Office Team. This is followed by a 12-month support program from a dedicated Business Coach. Our Launch Support Program is designed to maximize growth potential in year one. At the end of year one, franchisees begin ‘active coaching’ and receive specialized support to achieve their goals. This includes the option to work with a business coach on a strict mentoring scheme and to tap into a highly focused sales program. The sky really is the limit! Collaboration and a sense of togetherness are paramount to our success as a network. Franchisees, new and established, have regular regional meetings,
webinars and receive regular calls from our field support team. Not forgetting our annual conference that brings together the whole network for a chance to learn, celebrate and plan for the future. Our franchisees are at the heart of the business and our constant support is designed to inspire, assist and motivate them to strive for greatness. Something special happens when our franchisees combine their desire to truly make a difference with our world-class training and support systems. Our company’s vision, mission and values resonate with everyone. INTERESTED IN FRANCHISING WITH TUTOR DOCTOR We’re looking for highly driven individuals who want to build a great business and change lives. Does that sound like you? Visit us at TutorDoctorOpportunity.com. WWW.FRANCHISEJOURNAL.COM | AUGUST 2020
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Your Home Thoughtfully Clean The Green Clean Customers Need At ecomaids, we help franchisees tap into the vast supply of consumers who want eco-friendly solutions for their home cleaning needs. Our safe, natural cleaning products, and our thorough 64-point checklist, help us shine brighter than anyone else in the industry.
Why Our Franchisees Love Our Spotless Opportunity
In House Financing
In House Marketing
Proud to offer $10,000 Discounts to Military Veterans, First Responders and ethnic minorities
Recurring Revenue
Available to qualified candidates
Corporate call center to close sales
Repeat customer business model
High-Demand for Green Business
Better for Planet Earth
Weâ&#x20AC;&#x2122;re a Happinest Company
People want safe, natural products
Keep chemicals out of the environment
Franchise experts with 50 years of experience
To get more info on this eco opportunity, contact: 855-424-8683 or franchiseinformation@ecomaids.com
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Meet
Learn
The Largest Online Franchise Trade Show in Canada!
The Best Canadian & U.S. Franchise Offerings.
With Canadian Experts on Business, Finance, Law and Marketing.
About the Hottest Business Trends in Canada.
Ask for Your FREE VR Headset! TO REGISTER
For Your Free Tickets or to Learn About Exhibiting Go To:
www.FranExpoCanada.com
In Conjunction With The Great American Franchise Expo 124 AUGUST 2020 | WWW.FRANCHISEJOURNAL.COM
Franchise Expo
FRANCHISEJOURNAL.COM/SUBSCRIBE WWW.FRANCHISEJOURNAL.COM | AUGUST 2020
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DONATE FOOD & HELP FEED AMERICA During COVID-19 Think About Those Who Can't Help Themselves
For more information go to: www.FeedingAmerica.org
Put a Food Collection Box at your location and bring the food to your local food bank.
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AUGUST 2020 | WWW.FRANCHISEJOURNAL.COM
