Sheer Driving Pleasure
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LET THE MOMENTS COUNT.
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Call Center: 19269
A common lament of the modern age is the constant sense of distraction and lack of concentration that infuse our lives. We typically blame technology for flaming an incessant demand for Internet, smartphones, and social media, and impeding our ability to focus on the task in hand. Yet the culture of distraction we face runs much deeper than we might actually imagine. Though it would be convenient to blame all of our distractions in undermining our ability to focus on one thing at a time, our productivity levels are impacted more by the fact that we have simply not been precise about what we really want to direct our attention to. And thus, it becomes hard for us to resist all the enticements and allures that jolt our attention, since there isn't a concrete choice to stick to, but rather a desire to perfuse the number of choices to maximize our sense of freedom. Truth is, the dissipation of our energies is what make us like a rudderless sailboat at the mercy of the prevailing winds and currents, and yet very unlikely to reach its desired destination. Without an unclouded focus, we are likely to become an unwitting victim of those distractions with an obscure purpose for living. If Candy Crush seems like a more engaging activity to do amid your salsa class or social gatherings, then maybe the utter reason underlies in the fact that those time-consuming activities aren't adding to your long-term sense of fulfillment and may you are even skeptical about what’s worth paying attention to. That really comes down to the question of what to value because what you pay attention to is what is most real and compelling for you. After all, your attention is tapping into appetites you have for particular types of inspiration. In that condition, I believe it is hard to sustain a coherent life based on infinite choices. And while technology is making our world more frictionless, it is this effortlessness that impedes us from becoming well-rounded individuals and experiencing autonomy. What you choose to do at the present is what you will reap in the future. If you surrender to endless distractions while delving into your selfgrowth journey, don’t be surprised when you regret all past moments that offered gates to accomplish remarkable goals and grow maturely but preferred to check some non-sense pictures of superficial people you once knew! The present is a gift‌ and a choice to either walk to prosperity or breakdown.
Christine Kassasseya 2 | May 2017
ﺭﻣﻀ ـ ــﺎﻧـﻚ ﻋ ـ ـﻨـﺪﻧﺎ
ﻓﻴﺮﻣﻮﻧﺖ ﻫﻠﻴﻮﺑﻮﻟﻴﺲ ﺁﻧﺪ ﺗﺎﻭﺭﺯ ﻳﻬﻨﺌﻜﻢ ﺑﺤﻠﻮﻝ ﺷﻬﺮ ﺭﻣﻀﺎﻥ ﺍﻟﻜﺮﻳﻢ ﻭﻳﺪﻋﻮﻛﻢ ﻟﺘﻨﺎﻭﻝ ﺑﻮﻓﻴﻪ ﺍﻹﻓﻄﺎﺭ ﻳﻮﻣﻴﺎً ﻓﻲ ﻣﻄﻌﻢ Aqua e Luceﺃﻭ My Kind of Place ﻭ ﺗﺬﻭﻕ ﺃﺷﻬﻰ ﺍﻷﻃﺒﺎﻕ ﺍﻟﻠﺒﻨﺎﻧﻴﺔ ﺍﻟﻤﻤﻴﺰﺓ ﻓﻲ ﻣﻄﻌﻢ Al Dabké ﺍﺳﺘﻤﺘﻊ ﺑﺄﺟﻤﻞ ﻟﻴﺎﻟﻲ ﺭﻣﻀﺎﻥ ﺍﻟﺴﺎﺣﺮﺓ ﻓﻲ ﺧﻴﻤﺔ ﺳﻲ ﻋﻤﺮ ﻭﺗﺬﻭﻕ ﺃﻓﺨﺮ ﻧﻜﻬﺎﺕ ﺍﻟﺸﻴﺸﺔ ﺍﻟﻤﺒﺘﻜﺮﺓ ﺑﻤﺼﺎﺣﺒﺔ ﺍﻷﻧﻐﺎﻡ ﺍﻟﺸﺮﻗﻴﺔ FOR DETAILS CALL +2022 267 777 30/40 or +2022 267 8485 OR CONTACT YOUR TRAVEL PROFESSIONAL FAIRMONT.COM/HELIOPOLIS-CAIRO
Gateway to your moment in over 20 countries. fairmont.com
The Fitness and lifestyle Magazine Team Owner/Founder Zeyad Sorour
Editor-in-Chief
Ahmed El khodary
Managing Editor Christine Kassasseya
Business Development Director Mohamed Ibrahim
Marketing & Project Director Samar Zaki
Art Director Eman Salama
Graphic Designer
Nada Al Azzeh , Ingy Salah Eldin
Financial Director Haitham Hamouda
Distribution
Ahmed Mohamed Youssef, Ahmed Fawzy, Mohamed Abd El Nasser & Alaa hussein
PHOTO CREDITS
Photographer: Eman El-Hawary
28 Al Shahid Mohammed Qenaya St., Heliopolis, Cairo, Egypt Tel/Fax: (+202) 24156580 Mobile: 01115683666
4 | May 2017
F&L Magazine flmagzine_ www.fitnessandlifestylemagazine.com
May 2017 | 5
CONTENT May 2017
GROOMING
Rock The Suit TREND ALERT! This Year Is All About Stylish Oversized Bags Celebrity Look of the Month The Science of Sauna Concrete’s Iconic Men Photoshoot
WATCHES
The Best Sports Watches For 2017 Old Is Gold, Always
SMART
An Interview with Sherif Hanna: Chief People and Compliance Officer of Human Resources and Corporate Support at Orange Egypt Are You a Prisoner of Your Own Mind I Love You…But Don’t Like You Anymore Add Vibrant Charm to Your Modern Home
ADVENTURE Dahab Out and About
GEARS
Wheels Latest Gossip Toyota Celebrates Double Win at 2017 Middle East Car of The Year Awards
TECHNOLOGY
What's Up Tech? Must-Have Accessories for the iPhone 7 and iPhone 7 Plus
FITNESS
Flexibility… The Extra Mile You Need Meet The Experts How Best to Tackle Training in Ramadan The Effective Way to Warm Up Correctly
BODY & HEALTH
Revel in Authentic and Festive Mexican Experience at Maria’s Restaurant, Fairmont Heliopolis & Towers Delve into the Art of Moroccan Cuisine with Assia Othman Indulge in a 3-Course Authentic Mexican Dinner The Fasting and The Fit: How to Eat for Competitions Health Benefits of Ramadan
entertainment Arts & Culture Upcoming Events News Zoom in
6 | May 2017
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Contributors Yasmine Shahine Life Coach
An Associate Certified Life Coach (ACC) by the International Coach Federation (ICF). At the begining of her coaching career, she engaged herself in ONE on ONE coaching and through the years she developed her own tailor-made coaching programs for people and companies to develop their potentials and awareness. Email: yshahine@whycoachegypt.com Facebook:YasmineShahineLifeCoaching YouTube:YasmineSLifeCoaching
Dr. Ahmed Mostafa
Healthcare and Nutrition Manager at Gold’s Gym Heliopolis He holds a BA in Physiotherapy from Cairo University. Upon graduation, he specialized in Spinal Injuries in McKenzie Institute UK and Sports Injuries Managements in Cairo University. He earned Specialist in Performance Nutrition from International Sports Science Association (ISSA). He holds certificate in Fitness and Obesity Nutrition from National Institute of Nutrition and Nutrition Certificate from National Research Center. He also has Advanced Life Support Certificate from Nasser Institute Hospital and CPR from American Red Cross. Email: drahmedmostafapt@yahoo.com Tel: (+2) 0111 2286 473
Victoria Haig
BSc and Fitness Nutritionist Specialist from the National Association of Sports Medicine USA Ten years in the Health & Fitness Industry as a Nutritionist in Madrid, Beijing, and now at CrossFit Stars Cairo. Victoria has created Healthy Meal Advisor (a healthy lifestyle ecosystem) to show people how healthy nutrient dense food can be tasty, how their plates should look like, and which foods in which proportions they should eat. Victoria practices ‘aware’ eating helping to educate the client: ‘everything we eat is either feeding disease or fighting it’ – encouraging the client to make their healthy eating a lifestyle not a diet. Victoria is also a mother and fitness junkie with several NASM certs. “Shifting your mindset to shift your weight.”
8 | May 2017
Hossam Enaya
Fitness Manager at Gold's Gym Sheraton Hossam has been strength and conditioning specialist, sports nutritionist, and personal training for nine years. Received Bachelor degree in physical education from Helwan University, Certified in Strength and Condition Specialist (CSCS), from "NSCA" National Strength and Condition Association, Specialist in strength and condition (SSC), and Certified Fitness Trainer( CFT), from "ISSA" International Sports Science Association, and Workshop mechanics of injury prevention from “AFAA” Aerobic and Fitness Association of America. Email: hosam_enaya@hotmail.com Tel: 0122 1470 808
Zeina Kassas Certified Sports Nutrition Specialist from the International Sports Sciences Association U.S. (ISSA), Coach, and Sports Nutritionist at Athletics for Life Egypt Sports nutrition is not only about losing weight, it helps you attain the better version of you! Whether you’re aiming to get stronger, fitter, or more muscular, a healthy lifestyle all starts with your dinner plate! Email: Zeina.kassas@gmail.com Instagram: bigzeeez
Eman El-Hawary
Photographer & Art Director Studied photography in Dubai in 2008 and shortly went pro, where her clients quickly recognized that what they get is not a simple “professional shot”, but rather “a moment captured”. Also studied and worked in Cairo as a print-shop expert, a graphics designer, a web designer, and a crafts entrepreneur. Though best known as a portrait photographer, she is also recognized as a competent fashion, outdoor, and corporate photographer. “There is only you and your camera. The limitations in your photography are in yourself, for what we see is what we are.” -Ernst Haas Email: emozine@gmail.com 10 | May 2017
Grooming - suits
LANVIN ALBERT PRE-TIED SILK BOW TIE FOR EGP 2,376
ALEXANDER MCQUEEN KNITTED SILK TIE FOR EGP 2,801
Rock The Suit
E
very man deserves a great suit… a suit that makes him feel like he can conquer the world like Jackie Chan in The Tuxedo. And no matter how much it costs, a suit is only as good as its tailoring. We gathered some of the sharpest summer 2017 suits and imperceptible details to compliment your look.
TOM FORD GRAINED-LEATHER POUCH FOR EGP 14,483
SAINT LAURENT CLASSIC 11 AVIATORSTYLE SILVER-TONE SUNGLASSES FOR EGP 7,847
GIVENCHY TATTOO-PRINT COTTON AND SILK-BLEND SCARF FOR EGP 7,980
LANVIN SILVER-TONE BRACELET FOR EGP 7,238
12 | May 2017
BELL & ROSS BR S 39MM STEEL AND RUBBER WATCH FOR EGP 39,781
CHURCH’S TORONTO CAP-TOE LEATHER OXFORD BROGUES FOR EGP 11,677
PRADA SLIM-FIT WOOL SUIT FOR EGP 61,803
HUGO BOSS HUDSON SUPER 130S VIRGIN WOOL SUIT FOR EGP 17,162
PAUL SMITH LONDON GREY SOHO SLIM-FIT CHECKED WOOL SUIT FOR EGP 24,991
SAINT LAURENT BLACK SLIM-FIT VIRGIN WOOL-GABARDINE SUIT FOR EGP 44,250.
THOM BROWNE GREY WOOL SUIT FOR EGP 60,684
*All products are available at mrporter.com *All prices are subject to change
HUGO BOSS BLACK HOUSTEN GLORIUS VIRGIN WOOL SUIT FOR EGP 17,745
May 2017 | 13
Grooming - Bags
HUGO BOSS
TREND ALERT!
This Year’s All About Stylish Oversized Bags
Upgrading the wardrobe with new seasonal trends has always been an exclusive female pastime; yet, men’s needs were never ignored! Designers from the high-street to the high-end are continuously overhauling and upgrading the practical uses of what men want from a carrier. From luxury leather backpack and briefcase, to grown-up satchels and statement pouches, you will find a practical bag for every occasion.
GUCCI WEBBING AND LEATHERTRIMMED SUEDE HOLDALL
DUNHILL DUKE LEATHER HOLDALL 14 | May 2017
CONNOLLY FULL-GRAIN LEATHER BRIEFCASE
BURBERRY FULL-GRAIN LEATHER AND CHECKED COTTON-TWILL
HUGO BOSS BRUNELLO CUCINELLI PANELLED DENIM AND LEATHER PORTFOLIO
BOTTEGA VENETA INTRECCIATO LEATHER AND CANVAS DUFFLE BAG WITH WHEELS
WANT LES ESSENTIELS BARAJAS GRAINED LEATHER-TRIMMED NUBUCK PORTFOLIO
GUCCI GG DEBOSSED LEATHER BRIEFCASE THOM BROWNE PEBBLEGRAIN LEATHER HOLDALL
LOEWE FULL-GRAIN LEATHER BACKPACK
PRADA LEATHER-TRIMMED QUILTED NYLON BACKPACK
VALENTINO
MASTER-PIECE GABATTE LEATHER-TRIMMED CORDURA BACKPACK
SAINT LAURENT CITY LEATHERTRIMMED PRINTED CANVAS BACKPACK May 2017 | 15
Grooming - Style
Celebrity Look of the Month
VALENTINO ROCKSTUD UNTITLED LEATHER SNEAKERS
CALVIN KLEIN RANKIN SATIN BOMBER JACKET
MASSIMO DUTTI BRACELET
TODD SNYDER SLIM-FIT GRANDADCOLLAR COTTON SHIRT 16 | May 2017
Marlon Teixeira
potterycafe.net
Give your taste buds a treat with our new menu
• Madinaty • Chillout Mall • Sodic (westown hub) • Lpassage (Alexandria) • Court yard Maadi • New Cairo • Cairo Festival City Mall • Tivoli Dome Heliopolis & Zayed • Maadi • Zamalek • Mall of Arabia • Heliopolis
May 2017 | 17
Grooming
- SKIN
The Science of Sauna What’s better than some alone time in a steamy sauna? Pretty much nothing!
As you are sweating all of your stresses away, you are also flushing toxins from your body and clearing up your complexion. Here is how you can benefit from your health club’s sauna membership.
Why It Is Good to Sweat As you workout, you boost your heart rate and blood flow as well as your pores to open enough room for sweat to flush out the toxins. Fewer toxins mean fewer clogged pores, which result into smoother skin. Same goes with sauna. High temperature increases blood flow, which in turn delivers more nutrients to the skin.
Benefits You Need to Consider According to a study published in the journal Age and Ageing, the frequency of sauna bathing is associated with lowered risks of dementia and Alzheimer’s disease. One possible explanation is that men who use sauna multiple times a week tend to have better blood flow, which delivers the blood to organs like the heart and brain. There is a valid reason why many fitness fanatics jump into the sauna post to a workout. According to The North American Sauna Society, saunas help alleviate soreness because of the endorphins that are produced while using them. Advocates claim that saunas help eradicate lactic acids and toxins released during workouts and enhance blood flow throughout the body so that muscles feel relaxed and rejuvenated. Moreover, sauna bathing has a positive effect on lipid profile in young active men. One study from Poland published in PubMed. gov subjected 16 young men (20-23 years) to 10 sauna bathing sessions, with one day gap each. Meticulous measurements were taken before and after each session. The study concluded that sauna bathing caused a reduction in total cholesterol and LDL cholesterol fraction levels during the sessions and a gradual return of these levels to the initial level during the 1st and the 2nd week after the experiment. However, the effect of sauna on lipid profile is similar to the effect of moderate intensity physical activity. 18 | May 2017
Good news for headache sufferers! Regular sauna bathing could decrease headache intensity significantly. A study in the Journal of Alternative and Complementary Medicine examined the applicability of sauna bathing as a new method of treatment for reducing pain in patients with Chronic TensionType Headache – a chronic syndrome characterized by frequent headache that occur more than 15 days per month. The study, however, could not prove the correlation between regular sauna bathing and the duration of headache.
The Perfect Sauna Routine • If you do use a sauna, limit your visits to 15 minutes as the heat can have diminishing returns on your circulation and body functions. • Drink two to four glasses of water after your sauna visit and avoid alcohol. Leave the sauna if you feel dizzy, irritated, or unwell. • The combination of salt, sebum, and bacteria contributes to breakouts, thus it is important to wash away all sweat right after the sauna bathing. • Cold water contracts the pores back to their resting size and brings the blood back to the body’s vital organs. Make sure to wash your hair and body with cold water.
The Verdict While some of the benefits are not yet supported with concrete evidences, it is never wrong to unwind in the sauna – unless you suffer from extreme high blood pressure or heart issue.
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Watches - Sports
The Best Sport Watches for 2017
I
In a world full of unrivaled creative designs, only few possess neat definitions. Whether you are fond of drive, dive, or pilot watch, there are time when additional functionalities can give you a hand. We have rounded up some athletic and adventure multisport watches with extraordinary features to assist you wherever you go.
28 | May 2017
BREMONT AMERICA’S CUP REGATTA Raised on a sailing boat, Bremont cofounders Nick and Giles English have utilized their exceptional knowledge in aviation, yacht construction, and clock manufacturing into world-famous masterpieces. America’s Cup fuses flight principles and sailing technology, and the current edition is a chronograph with a race countdown function and employs a deft trick, and a polished steel case that sits on a blue rubber strap that perfectly copes with salty water. IWC INGENIEUR AUTOMATIC In the early 1970s, a diver’s helmet inspired freelance watch designer Gérald Genta to adopt a new modern approach that was to revolutionize watch design. Instead of trying to enhance the appearance of screws or functional bores, he left them plain on the bezel. IWC Schaffhausen Ingenieur SL was launched in 1976 with a masculine yet sport appearance. The newest model features a date window at 3 o’clock, a case measuring 40 mm in diameter, and available in three models; the first has a silver-plated dial and a black alligator leather strap, and the second has a black dial and a stainless-steel strap, while the third version has an 18-carat red gold case, a silver-plated dial, gold-plated hands, and a black alligator leather strap.
BREMONT AMERICA’S CUP REGATTA
IWC INGENIEUR AUTOMATIC
LUMINOX NAVY SEAL COLORMARK 3051 For many years, Luminox has been addressing the needs of maritime commandos and meeting the demanding requirements of this community of warriors with its magnificent series of evolutionary timepieces. The new Luminox® Original Navy SEAL Dive watches are waterresistant to 660’ and feature a carbonreinforced polycarbonate case and include date, EOL (end of life) feature, and a 4-year battery life. It’s black face and polyurethane strap make it the ultimate durable and dependable adventure gear for all military needs. ORIS DIVERS SIXTY-FIVE Oris has dived back in time to revive the iconic diver’s watch that first appeared five decades ago. Under their vintage aesthetic, The Divers Sixty-Five is engineered using state-of-the-art manufacturing techniques. The case is made of anti-corrosive stainless steel. The vintage-inspired bubble-curved glass is made of scratch-resistant sapphire crystal and comes with anti-reflective coating on the inside to reduce glare and increase legibility underwater. The 42mm case, silver dial, and rubber bracelet is suitable for divers. ZENITH EL PRIMERO CHRONOMASTER 1969 The El Primero Stratos Flyback striking 10th chronograph, the first watch to break the sound barrier on the edge of space and work normally after being subjected to massive differences in pressure, temperature, altitude, and acceleration. The watch features hours and minutes in the center, small seconds at 9 o’clock, tachymetry scale functions, in addition to domed sapphire crystal with anti-reflective treatment on both sides, transparent sapphire crystal case, and waterresistance function.
LUMINOX NAVY SEAL COLORMARK 3051
ORIS DIVERS SIXTY-FIVE ZENITH EL PRIMERO CHRONOMASTER 1969
May 2017 | 29
Watches
- Elite
Old Is Gold, Always! A watch that merges the idea of the classic wristwatch with a modern aesthetic never goes out of fashion. Explore the finest collection of trending classic models, materials, dials, and bracelets that suit any occasion and time.
1.
2.
3. 1. OMEGA CONSTELLATION CO-AXIAL FOR EGP 100,731 2. ROLEX OYSTER PERPETUAL DAY-DATE FOR EGP 571,520 3. ROLEX OYSTER PERPETUAL FOR EGP 222,438 4. OMEGA GLOBEMASTER CO-AXIAL MASTER CHRONOMETER FOR EGP 135,184 30 | May 2017
4.
7.
5. 7.
8.
8.
*All products are available at mrporter.com *All prices are subject to change
6.
5. TUSENO FIRST 38 FOR EGP 7,074 6. WALDOR&CO. Original 40 Côte d’Azur FOR EGP 3,500 7. BALLON BLEU DE CARTIER WATCH FOR EGP 153,756 8. LONGINESS FLAGSHIP STAINLESS STEEL FOR EGP 34,931 May 2017 | 31
Smart - SUCCESS STORY
Interview with
Sherif Hanna
Chief People and Compliance Officer of Human Resources and Corporate Support at Orange Egypt
E
very edition of The Fitness and Lifestyle Magazine features in-depth interviews with a range of prominent high-level executives from Egypt’s most influential companies. This issue, we are pleased to host the face behind the key transformation of human resources management of Orange to meet an international level of customer satisfaction. Sherif Hanna joined Orange in 2011 and is responsible for directing all the people functions of the corporation in accordance with the set policies and practices, as well as HR Compliance in terms of the ethical and social consciences of business and society in line with the laws, regulations, and administrative rulings of governmental organizations and other regulatory and advisory authorities. It has been his vision to position the company as the Employer of Choice since the very beginning. Hanna transformed this vision into reality by integrating this in Orange’s mission statement, adding People aspect in company’s business plan and finally certifying Orange as a Top Employer for Egypt and Africa through his effective leadership to all HR functions and management workforce.
32 | May 2017
What got you interested in the telecommunications industry? Innovation and technology have always fascinated me as well as the thrilling dynamic market that constantly keeps me on my toes to offer the next big thing.
Orange’s famous motto is “always in touch to connect what’s essential in your life.” Why is this motto more competitive than your other competitors? Our slogan is a representation of our mission here in Orange Egypt. We are a family of thousands of employees who understand that reliable technology goes hand-in-hand with personal experience. Basically, we listen to our customers to anticipate their needs and provide what is essential for them.
In what ways is Orange’s Human Resources management
different from Etisalat and Vodafone? The culture is completely different. At Orange, we always aim to create a strong workplace bond among employees. In an environment where employees actively feel part of a team, the quality of work is likely to be better and humanity is more valued than in an atmosphere that neglects the human part. We combine the innovative ideas and skills provided by young generations with the expertise of professional ones, to provide well-rounded services that meet the latest demands with premium quality.
Orange has gained high prevalence in the market during the past year. What are the main elements behind this success? The past few years have been tough on the entire telecommunications sector and we, as a company, had even more challenges that we managed successfully. Rebranding from Mobinil to Orange has been a major change; however, that never hindered us from being a brand close to the hearts of the Egyptians.
Orange Egypt has recently received the first European standard certificate for Gender Equality (GEEIS) from Arborus Fund. In what other ways did gender equality benefit your company? Well, this certificate is not a benefit that we received, but rather recognition of the actual attention we dedicate towards diversity and gender equality. At the same time, it is a commitment from our side to continue to deepen the efforts dedicated to major issues ranging from equal opportunities in all occupations, women’s representation in the management positions, to work-life balance and much more. When we look at an employee, we recognize talent not gender.
Despite the current economic recession, Orange’s net loss dropped drastically last year and profits increased. What strategies did the company take to stand in this promising position? May 2017 | 33
Now, as we are part of a global telecommunications giant, Orange Egypt adopts the group’s Essentials 2020 strategy. Orange serves every kind of customer, from those who focus on price to those who have a particular high-level of service expectation, as well as business customers of every type, from SOHOs to multinationals. Orange has set itself a strong, demanding, and unique ambition for this strategic plan: to provide each of its customers, wherever they are, an incomparable service experience.
Mobinil (EMOB) part of the Orange Group was certified as Top Employer Egypt and Top Employer Africa for two consecutive years by the Top Employers Institute annual research. What are the elements that Orange implements to provide premium work environment for its employers? The Top Employer certification is a comprehensive analysis of HR management and employee conditions inside our organization, including Learning and Development, Leadership Development, Compensation and Benefits, and Culture, just to name a few. Egypt offers a diversified portfolio of strong, sustainable programs under all categories addressed by the certification. One of our most successful programs that you as a fitness-oriented magazine would find interesting is the Orange Wellness Program that promotes and supports the health and well-being of our people. The program has been running for three years now with two rounds rolled out every year. The Wellness Program includes many aspects; a prominent one would be the tailored weight loss and fitness challenge for male and female employees under “physical wellness.” Hundreds of employees are engaged each round for around two months in a specially tailored exercising and nutrition plan at Egypt’s most reputable gyms. What we do is we design the program, subsidize the participation fees, offer incentives to committed participants, and throw a special celebration for the winners at the end of each round. The physical wellness also includes on-site yoga sessions and ladies only classes at the gyms to ensure that we cater to all employees. There are other aspects with special activities under Orange Wellness program like parenting sessions, leadership skill development for children during the summer, awareness sessions about health-related problems like cancer and diabetes, subsidized passion courses so that employees can learn diving, water
34 | May 2017
sports, photography, and much more. We also started blood donation initiatives and vaccination campaigns. Orange Wellness program is duplicated in Orange MENA, and we took the best practice for the past three consecutive years, which is also one of the pillars that got us to the Top Employer in Egypt and Africa for 2016-2017.
What type of programs do you offer to your employees to enrich their skills? We send out an employee satisfaction survey every period of time to know about our employee’s hobbies, select few highly-demanded hobbies – such as life coaching, mentoring, horseback riding, and photography - and design specially-tailored programs under the supervision of experts to enrich the employees’ skills. This opens up more channels for employees to enrich their
skills and bond with colleagues, creating a pleasant work environment and better quality of work.
For younger generations, what is the worst thing anyone can do in an interview and what is the best piece of advice for anyone looking to make it to director level? My advice for young candidates is “never doubt yourself” because no one would know your good qualities as well as you. Your self-confidence will make you shine in any interview, and most importantly, never fake anything thinking that this will please the recruiter or the hiring manager. On the other hand, to make it to the director level, you need to think business and people – never one above the other. Finding balance is difficult to master, but is what makes a good leader.
Smart - self - development
Are You a Prisoner of Your Own Mind?
Freedom is one of the most sought-after values in our lives. There is an inborn desire for freedom within each and every one of us‌ it is part of human nature. For some of us, it manifests a desire to achieve a particular goal. For others, it frees them from all limitations evoked by the mental prison. Truth is, the goal behind every goal is utterly summoned by our desire to reach freedom. Men are naturally more determined to make an impact - to truly do something, to initiate, to invent, to create something extraordinary. In this article, we will embark on an exciting journey to the deep, masculine power and understand what is keeping you from reaching your fullest potential.
Stepping Into Your True Power There exists in every moment this burning desire to set ourselves free; however, what if freedom is a state‌ an emotion that has a direct impact on our behavior? While your actions are the outcome of the subconscious desire for freedom, you may find the following goals familiar. The freedom to be who you truly are. The freedom to express yourself without limitations. The freedom to speak the truth. The freedom to love unconditionally and connect deeply with others. The freedom to do whatever you want to do. The freedom to create and to have an impact in this lifetime. The freedom to travel and to have an epic lifestyle. The freedom to break out of your limiting beliefs. 36 | May 2017
In short, it seems that behind every goal you wish to attain, a desire to reach a higher goal, and that is freedom. Living in a Prison of Mind Now that we understand the essence of our existence, it is important to acknowledge the factors that hinder us from it. We live in a time where literally everything is possible. There were never more prospects and choices, and you can nearly do anything you want; be it travel around the world, indulge in any activity you desire, or date women from different nationalities. And despite all possibilities, people are still not free! They basically lock themselves in a cage constructed by the mind, to destruct our dreams and tell us what we can do and what we can’t. Resistance of Breaking Out of Your Own Prison People often feel resistance to walk back into freedom after years of being locked up. It is because they have been stuck in the mental prison for quite long that it became their comfort zone. It’s where they feel safe. Often there are mixed feelings of desire and fear at the same time associated with freedom. That experience creates an internal conflict and keeps people stuck in mediocrity. It’s the reason why most people become afraid of the unknown, thus taking negligible or no action at all. Inaction – The Silent Killer We live in a society where people live in their own little prisons. They don’t speak their truth; they don’t live up to their true potential. They don’t even try. Even when the universe conspires in helping you get out of this prison, a little voice tells you things like “You’re not good enough,” “You tried so many times before and miserably failed,” “This is out of your league.”
The first step is to objectify what is going on and determine the elements that contributed into this negative feeling. Once you are fully aware of this dark side, you can then make a conscious effort to change your perceptions and standards. According to Tony Robbins, the two major fears are the fear of not being enough, and the fear of not being loved. It is too silly how these wrong perceptions hold us back from sharing our goodness with others. Our passion, thoughts, feelings, and own individuality.
Stepping Into Freedom Once you are aware of your patterns and how they hold you back from living a life that you truly want, it’s time to step into your true power and start living. Those who are not afraid to love their own individuality and experience freedom are the ones who love fully and deeply; be it life, people, or anything. To be free is to know yourself, who you are, what your purpose is, and how to express yourself. People who choose to be free become role models to others. They step up and become attractive and inspiring individuals – without even trying. What You Need In Order To Change 1. Commitment, dedication, and courage to get out of your comfort zone and accept the change to grow fast. 2. Being stronger’ than your environment. Especially living in an environment that reminds us of our ‘old-self’ can hold people back from stepping into their true power. 3. Choose the people you are spending most of the time with very wisely. 4. Ask for support.
This captive feeling is subtle, deep, and not consciously recognized; but at the same time, it’s a silent killer. To escape this feeling, many men give in to bad habits such as drugs, alcohol, internet-addiction, overeating, exercise, and pron. And while it brings pleasure, it soon fades away and brings back solitude and frustration. Stepping Out Of Your Shadow The good news is that everyone can make a decision to replace bad habits and perceptions with healthier ones. You can literally change or create anything you want once you understand what’s creating the resistance within you. May 2017 | 37
Smart - Relationship
I Love You… But I Don’t Like You Anymore By: Yasmine Shahine
38 | May 2017
Have you ever wondered what might make your partner suddenly get turned off from the relationship despite persistent feelings of love? “I love you… but I don’t like you anymore,” is not a fictional movie line, but rather a hurtful encounter that is rooted in the core of behavioral imbalances and could be the end of everything. Here are some factors that have been proven to affect someone’s feelings towards a partner.
You Are Too “UPTIGHT”
To demonstrate a sense of humor, some people use intentional or ironic sarcasm as means of breaking ice on the first few dates or cooling things down during fights. Oftentimes, sarcasm could be an effective mean of conveying emotion or thought, and an opportunity to be dramatic and enhance condemnation. So stop taking yourself too seriously, open your mind, and enjoy dark humor.
You Talk Too Much
When it comes to personalities and interests, men and women are from different planets. Men have zero tolerance to fashion and beauty topics, while women are least interested in cars and technology. Good news is that there are endless mutual topics to talk about!
Keep Igniting The Spark
We can grow comfortable in our romantic relationships, yet sometimes life can get little formulaic and boring. To keep that flash of your love in your relationship, you should show different dimensions of your love as a partner and senseless acts of love to keep him/her interested in exploring you more.
Remember to Flirt
It’s easy to get comfortable in a marriage. Don’t get too comfortable. Paying attention to his stories and spicing up your relationship will maintain that flicker of passion in his heart. Genuinely showing appreciation to her work and interest in her personality will also keep her bonded to you.
Make Her Happy
There is only one goal for a husband in a marriage, and that is to make his wife happy. When a man succeeds to make his wife happy, he feels strong and powerful.
Playing The Victim of Your Old Bad Past Relation
You Forgot About Your LOOKS
Don’t ever let your past experience ruin your present or govern your future. Everything that is past is either a learning experience to grow or a beautiful memory to act upon. So don’t play the victim, instead remember that the present is a present that you need to make the most of.
I guess this is one of the most common mistakes couples make when they’re in a relationship for long. They get too comfortable with the relationship and to the idea that their partner will love them regardless of their appearance in the coming years. Let’s get real here. Although they say they don’t mind, deep inside both men and women care about their partners’ physical appearance.
You Are A Control Freak
You Take All Nice Gestures for Granted
We are independent souls. We have different interests, missions, and goals. And while we may appreciate advices, it is important to establish personal space and appreciate personal opinion. Interfering in your partner’s schedule and itinerary of the day will cause nothing but problems.
What happened to all those nice words you used to say at the beginning of your relationship? Now, all you seem to do is nag and whine about almost everything. Even if your partner doesn’t mention it, every human being deserves to hear some positive things about him. If you don’t show admiration, your partner might lose feelings.
Remember, if your partner loses interest and pulls away, let them. Keep it drama free. Recognize that you can’t force someone to be interested in you. If they are right for you, they will realize what they are missing out and will feel safe enough to come back because they know you aren’t pushing them into anything.
May 2017 | 39
Smart
- HOME
Add Vibrant Charm to Your Modern Home Home interior can sometimes be tricky, especially with the availability of endless styles, models, colors, and textures. A calm color palette and a mix of contemporary furnishings and sculptural elements can create the serene aesthetic space you are looking for. If you are planning to revamp your home, a curated collection of gold-tone accessories combined with monotone color vibrant artwork and textiles can provide an urban feel and add depth.
40 | May 2017
CEILING LAMP AVAILABLE AT TIFFANY LIGHTING
BÖJA PENDANT LAMP BAMBOO RATTAN AVAILABLE AT IKEA
GLASS LIGHT AVAILABLE AT EKLEGO DESIGN
LINEAR MEMORY PILLOW AVAILABLE AT MAISON & OBJET
TABLE LAMP AVAILABLE AT ASHLEY FURNITURE
LITTLE OCTAGONAL TABLE WITH A GEOMETRIC BASE AVAILABLE AT ZARA HOME
TURQUOISE EMBROIDERED CUSHION COVER AVAILABLE AT ZARA HOME
LITTLE NATURAL-COLOURED BAMBOO TABLE AVAILABLE AT ZARA HOME PUFFS AVAILABLE AT SALONI
COFFEE TABLE AVAILABLE AT KIAN TANESSY END TABLE AVAILABLE AT HOME CENTER
GOLDEN IRON AND GLASS SIDE TABLE AVAILABLE AT ZARA HOME
SUN-SHAPED GLASS MIRROR AVAILABLE AT ZARA HOME
THREE-SEAT SOFA AVAILABLE AT LA-Z-BOY May 2017 | 41
Adventure
- Egypt
Dahab Out & About DIVE SITES
Gabr El Bint
Even though it is less frequently dived than other diving sites, Gabr El Bint, or The Grave of the Girl, is one of the most attractive sites of North Sinai with two possible dives there. The right side, also known as the dark side, landscapes a steep wall that drops down to about 60m cut by numerous chasms, sandy ravines, and overhangs, while the left side is a far more colorful featuring a virtual forest of gorgonians. The ledge is riddled with exquisite coral heads that attract numerous reef species.
Blue Hole
Craved into a reef just offshore on the east coast of Egypt’s Sinai Peninsula, is Egypt’s most famous diving and snorkeling site. The Blue Hole features an unusual structure, unique challenge to descend to the deepest wonders, and unrivaled marine line and coral reefs. The Blue Hole is about 15 minutes drive or an hour by bike from Dahab, and you can rent diving and snorkeling equipment from any restaurant. 42 | May 2017
Eel Garden
Situated around 1.5 km north of Lighthouse area in Assalah bay, Eel Gardens takes its name from the uncountable colony of garden eels that carpet the sea floor. After a walk across the reef shelf we enter the water at a channel entrance in reef shelf, you get to meet the eels over a coral ridge on the sandy bottom. Resume up the sandy slope to the fringing reef and you will find the most beautiful reefs, coral, and aquatic life in Dahab.
The Canyon
The Dahab Canyon is a phenomenal diving spot for all fanatics of caves and marine life. The dive site is up to 10 meters high and emerges in large glassfish filled coral dome that leads out to beautiful coral gardens inhibited by octopuses, butterflyfishes, unicornfishes, anthias, pufferfishes, and countless types of unique fishes.
May 2017 | 43
Gears
- News
Wheels Latest Gossip
Audi A3 Sedan
Innovative technology, luxurious amenities, and unrivalled design are what identify Audi A3 new car. The bold exterior and upscale interior are redesigned to provide an ultimate driving experience, where the car features sculptural horizontal lines, powerful Xenon headlights, bold LED taillights, dual exhaust outlets, threespoke multifunction steering wheel, luxurious leather seating surfaces, and panoramic sunroof. As a pioneer in turbocharger, Audi’s choice of 220hp TSFI engine with quarto all-wheel drive or the fuel-efficient 186-hp TFSI engine with front-wheel drive, is what provides large engine in a fraction of the size. Needless to mention the driver assistance systems that shape exceptional way of driving. The available Audi virtual cockpit is a 12.3-inch driverfocused, fully digital information cluster that displays navigation, Audi connect®, radio, phone, and other media with outstanding clarity. Audi’s active lane assist detect if your car is drifting out of lane while the side assist with rear cross traffic assist uses radar sensors and optical warnings to help you navigate out of a perpendicular parking space.
Harley Davidson Street Rod
Boost your adrenalin level at 9000 rpm with the all-new Street Rod® built to take you to the edge. The beautifully formed teardrop fuel tank is Milwaukee steel, finished with premium paintjobs, and topped with a new fast graphic and Harley-Davidson script. Also bikes are built from blacked-out wheels and up to the ultimate blank canvas for customizing. A color-matched speed screen with a black insert brings a whole new depth of soul to this Street. The drag-style bars and barend mirrors make for an aggressive riding position to take on the traffic. The Street Rod® ’s sleek drag bars, color matched speed screen and LED turn signals fit perfectly with an urban backdrop. It’s the small details that make a motorcycle look modern, sleek and tight and 100% pure Harley-Davidson® motorcycle.
44 | May 2017
Fiat Tipo
Designed in Italy by Centro Stile Fiat and jointly developed with Tofaş R&D, Fiat Tipo is a good-looking, functional car that combines amazing load capacity (520 litres) and compact dimensions (4.54 meters long, 1.79 meters wide, and 1.49 meters high). The 2.64 meter wheelbase emphasizes its excellent internal comfort. All this is enhanced by Italian design, inside and out, which makes the car unique in its segment. In Egypt, the Fiat Tipo will be equipped with a petrol 1.6 E.torQ engine that delivers a power of 110 HP and a maximum torque of 152 Nm. Exclusive components have been implemented on this light-weight engine to deliver high torque also at low rpm and to contribute to the goal of increasing fuel efficiency. Combined with a six-speed automatic transmission, which ensures smooth and comfortable driving in all situations, the 1.6 E.torQ 110 HP engine allows Fiat Tipo to reach a top speed of 192 km/h and to accelerate in 11.2 seconds. The new Fiat Tipo is equipped with up to six airbags and Tyre Pressure Monitoring System (TPMS), which informs the driver if the tyre pressure is low and ESC (Electronic Stability Control).
Mini Remastered
Back in the late fifties, the British Motor Corporation’s Morris Division created the original Mini to provide transportation for the masses after the fuel shortage triggered by the Suez Crisis. Today, the classic icon is more stylish than ever with all the technolgy and engineerng excellence that ecompasses a special, exclusive personaloty and spirit. The new “Remastered” version of the iconic city car combines elegant lines with sculpted body-colored wheel arch extensions and centrally-mounted exhaust outlets, providing an excelptional dynamic stance. The interior features premium in-car infotainment system, operated via a 7” touchscreen interface, offering Bluetooth® connectivity alongside Apple CarPlay® and Android Auto®. While the original engine has undergone a complete transformation, having been completely rebuilt with brand new parts throughout and tuned to perfection to produce about 30% more power than the original unit. The power increase is perfectly mated to a manual five speed transmission that channels the cars energy through every shift and encouraging you to change gear. May 2017 | 45
Gears -
Editorial
Toyota Celebrates Double Win at 2017 Middle East Car of The Year Awards Prius wins ‘Future of Motoring’ award while Fortuner named ‘Best Midsize SUV’
T
oyota has once again achieved success in the 2017 Middle East Car of the Year (MECOTY) awards, the biggest and most prestigious awards program for the regional automotive sector. The Toyota Prius bagged the ‘Future of Motoring’ special category award, while the Toyota Fortuner was named the ‘Best Midsize SUV’. The winners were chosen by a jury of 15 independent motoring journalists from leading automotive publications throughout the Middle East and North Africa. Helping to mitigate the environmental effects of automobiles has long been a priority for Toyota. Based on the stance that environmentally-friendly vehicles can only truly have a significant positive impact if they are widely used, Toyota has encouraged the mass-market adoption of hybrid vehicles across the globe. Toyota launched Prius ― the world’s first mass-produced hybrid passenger vehicle ― in December 1997. Since then, Toyota hybrid vehicles (HV) have received tremendous support from consumers around the world. What makes the Prius particularly innovative is the presence of two power sources in the form of the sophisticated electric motor and petrol engine. Thanks to the harmonious blend of the twin power sources, the car moves off under full electric power right from the start, using 46 | May 2017
no petrol at all, producing zero emissions and delivering exceptional performance. The owner does not even need to worry about charging the hybrid battery – the smart Prius will take care of it by charging it through the petrol engine or when braking and decelerating. The Prius also offers an impressive fuel economy of 26.1 km/L, which means that when you have a full tank (capacity of 43 liters), you can easily drive over 1,000 km in ideal conditions, making the vehicle extremely fuel-efficient. As of January 31, 2017, Toyota estimated that the use of Toyota’s HVs in lieu of conventional gasoline-powered vehicles of similar size and driving performance has resulted in approximately 77 million fewer tons of CO2 emissions and saved approximately 29 million kiloliters of gasoline. Takayuki Yoshitsugu, Chief Representative of Middle East and North Africa Representative Office, Toyota Motor Corporation, said, “We are pleased and proud to have been honored with two awards at MECOTY 2017. Toyota Prius, which won the ‘Future of Motoring’ award, is an illustration of Toyota’s belief that hybrids can make a difference to our future mobility and our planet’s wellbeing. At the same time, Toyota Fortuner, winner of the ‘Best Midsize SUV’ title, has rewritten the rules in its class with its rugged and tough styling, abundant family-friendly features and superb off-road capabilities and
the award further underscores the prominent position it enjoys in this segment in the region.” Yoshitsugu added, “Toyota’s passion for automotive excellence is fueled by the support and loyalty of our customers. As we celebrate our success at MECOTY 2017, I express my sincere appreciation to our customers across the region for putting their faith in Toyota and continuously inspiring us to create ‘ever-better cars’.” The second-generation Toyota Fortuner, a 7-seater SUV with full-fledged 4WD capability, launched in the Middle East last year, builds on its heritage of being a durable sport utility vehicle (SUV) with impressive off-road capabilities. With the latest Fortuner, Toyota has focused on creating a more distinctive, sleek and powerful design while improving performance and adding a wide variety of intelligent features that increase convenience and safety, and that not only make the drive highly enjoyable and comfortable, but also a more refined way to get out there and explore. The MECOTY awards integrates a unique nomination and scoring methodology and is the biggest and most prestigious awards program for the regional automotive sector, which is developed, tested and implemented by the most experienced ‘motoring minds’ of the industry.
Technology - News
What’s Up Tech?
Razer Project Valerie
Intel’s Credit Card-Sized Computer
Lenovo Smart Assistant
Asus Zenfone AR 48 | May 2017
Mohu Airwave
Lenovo Smart Assistant
Lenovo Smart Assistant is the new conventional digital personal assistant built in collaboration with Amazon to provide cloud-based voice services. The device distinguishes users’ voice commands and uses Alexa to conduct web searches, play music, create lists, provide calendar updates, and much more. The eight 360-degree far-field microphones with noise suppression and acoustic echo cancellation are designed to pick up users’ voice commands from up to 16 feet away. Moreover, the device comes with the option of a special Infinity® edition for premium audio quality for music and home entertainment. The Lenovo Smart Assistant is also designed to run Lenovo smart home devices. It is expected to launch this month and will cost EGP 2,362 for the standard model and EGP 3,270 for the upgraded version with Harman Kardon speakers.
Razer Project Valerie
Constructed to be incredibly powerful yet mobile, this revolutionary laptop gives you easy access to three eye-popping 4K displays. Regardless of where you are, you can have the visual superiority of a 12K desktop setup to excel at both work and play. Razer Project Valerie features three high-resolution 17.3 inch 4K screens to provide the most expansive viewing experience in a notebook. Powered by an NVIDIA® GeForce® GTX 1080 GPU, and natively supporting NVIDIA Surround View with a whopping resolution of 11520 x 2160, get a wider view of the race track or the battlefield for an unmatched immersive experience. There is no price or release date announced yet.
Asus Zenfone AR
ZenFone AR is the world’s first 5.7-inch smartphone with Tango and Daydream by Google. Tango is an exciting new augmented reality (AR) technology that is composed of a set of sensors and computer vision software that gives ZenFone AR augmented reality capabilities that feel positively futuristic and the ability to understand space and motion like humans do. While the Daydream will make you experience
a high-quality, immersive virtual reality (VR) with your phone. ZenFone AR is equipped with the innovative TriCam system consisting of three rear cameras — a motion tracking, depth sensing, and highresolution 23MP camera — that enable the phone to create a three-dimensional model of its surroundings and track its motion, so it can see the world just like you do. Available at pompmall. com for EGP 10,902.
Intel’s Credit Card-Sized Computer
Just slightly longer than a credit card at 95mm x 55mm x 5mm, and with a range of processor families in the works, the Intel® Compute Card offers an optimal solution to power everything from entry-level to full featured host devices. It combines all the features of a full computer, including Intel SoC, memory, storage and wireless connectivity with flexible I/O options so hardware manufacturers can optimize for their particular solutions. The idea is to make upgrading gadgets like smart refrigerators, interactive retail kiosks, and connected security cameras as easy as swapping out one component. And by integrating this new technology, this device will reduce the time and resources needed to design and validate the compute block by upgrading the various Internet-connected home appliances one may own in the future. More information about the device should be announced next month.
Mohu Airwave
You can now watch on all your devices with Mohu Airwave. Combine live, local broadcast TV with free streaming channels in a simple programming guide. All you need to do is to download the Mohu TV app on your compatible device and it will automatically discover your AirWave device and walk you through a few simple steps to set it up. Additionally, Mohu ClearPix technology dynamically responds to over-the-air signals and adjusts them in real-time, automatically improving image reception. More information about the device should be announced next month.
May 2017 | 49
Technology - Apple
Must-Have Accessories for the
iPhone 7 and iPhone 7 Plus Apple AirPods
The new phenomenal wireless AirPod combines technology and simplicity altogether, and delivers an outstanding effortless experience. With a single tap, you will automatically be connected and ready to listen to your iPhone, Apple Watch, iPad, or Mac devices. More interestingly, Apple’s custom-designed W1 chip produces extremely efficient wireless for a better connection and improved sound. The AirPods feature a voice accelerometer that recognizes when you are speaking to filter out external noise and maintain a good quality of sound. Available for EGP 2,870.
Beats Solo3 Wireless
The Beats Solo3 Wireless headphones and Apple are changing the way you listen to music with the introduction of Apple W1 technology, which also enables the headset to deliver up to three hours of playback after only five minutes of charging. The headphone delivers premium playback with fine-tuned, seamless tunes that exude clarity and balance. Available in six colors that match those of the iPhone, for EGP 5,414.
Tile Slim Bluetooth Tracker
Do you forget the whereabouts of your iPhone at home or at work often? This tiny Bluetooth tracker and easy-to-use app will help you find your missing items in few seconds. Simply attach the Tiles to anything you tend to miss often, find it on a map, and make it ring when you get close. Barely thicker than a credit card, the tracker is as easy to carry around as it gets. Its non-removable battery lasts a year. Available for EGP 542.
50 | May 2017
Apple iPhone 7 Smart Battery Case
Engineered exclusively for iPhone 7, the Smart Battery Case charges your iPhone and battery case simultaneously for prolonged time up to 22 hours of internet use, 26 hours of talk, and more time for audio and video playback. The charger case features a microfiber lining and a silky-touch of silicone exterior to protect your iPhone. The case supports Lightning accessories, such as the iPhone Lightning Dock. Available in black or white colors for EGP 1,787.
Joby GripTight GorillaPod Stand PRO
Nomad Key for iPhone
The Nomad Key for iPhone will always eliminate the stress of leaving your Lightning cable behind. Designed to attach to a keychain, the accessory is an ultra portable charging cable with a flexible rubber middle section and designed for emergencies or for the minimalist traveler who owns an Apple device with a Lightning port. Available for EGP 451.
Let your phone hang out in places you never thought of with GripTight GorillaPod tripod by Joby. The premium clamping mount and tripod fits any smartphone and offers a robust, locking, and rotating solution for optimal setup of photos and videos. Whether you use your phone as an action video camera, watch videos, or take your phone for a ride with the GripTight Bike Mount PRO, Joby Pod will always keep your phone safe. Available for EGP 1,083.
May 2017 | 51
Fitness
- Bulletins
Bulletins FLEXIBILITY THE EXTRA MILE YOU NEED
Your opponent is exposed. His arms are exhausted and his head is bobbing around waiting for your final strike. But your arms are giving up too, so you put all your effort into that one last kick, but miserably fail! Why? Flexibility is what gives you the range of motion you need to land that kick high enough and reach your target. The fact is, the more you stretch, the more flexible you will become. Lack of stretching has been linked to back pain, whether mild, moderate, or severe. The truth is that we are living a life that promotes poor flexibility. The more time we spend sitting down in the office, the shorter our hip flexors become, as they are left in a contracted position throughout the office hours. Increased flexibility, on the other hand, makes our muscles tension-free.
Stretching Techniques: Ballistic Stretching
This is when you use the momentum from a movement to stretch a muscle beyond its normal range of motion by springing it into or out of a position.
Dynamic Stretching
Unlike ballistic stretching, the movement here is controlled, yet gradually increases in speed, reach, or both. This doesn’t involve any sudden movement and should be done in the form of repetitions.
Static Stretching
Static stretching refers to reaching further. It requires you to stretch a muscle and hold the position for 10 to 60 seconds. It is best done post to a workout when your muscles are active and relaxed.
Stretches: • Hip Flexing and Quad stretching - kneel down with your left knee on the ground and extend your right leg as far back behind you as possible, within bearable limits. Keep your upper body in an upright position.
Passive Stretching
• Bridge - lay on your back with only your feet and back touching the floor, and raise your hips to a higher level forming a dome shape.
Proprioceptive Neuromuscular Facilitation
• Foldover - stand upright and slowly bend down in an attempt to reach your thighs with your head while keeping your legs straight.
Passive stretching requires an external force exerted by special equipment or a partner to push the joint beyond the active range of motion.
PNF provides results faster than the above methods, but also has a disadvantage - it requires a partner. Your partner gently forces your muscle into a stretched position (passive stretching) for about 10 seconds, followed by a contraction for 10 seconds.
Active Stretching
The antagonist muscle is contracted to stretch the agonist muscle. For example, to stretch your biceps, your triceps must be fully contracted. This increases blood flow to the agonist and antagonist, while strengthening the contracted muscle. 52 | May 2017
• Butterfly - Sit on the floor with the soles of your feet pressed against each other and bend towards them. • Spine Stretch - With your legs extended in front of you, sit upright while leaning just a bit forward, and bend your neck forward, moving your chin towards your throat.
May 2017 | 53
- Meet The Experts
MEET THE EXPERTS
Fitness
Amy Posey Certified Personal Trainer and Nutrition Specialist
Tyree Simmons Personal Trainer
what are the benefits of flexibility training?
How can I get more energy for early morning workouts?
First of all, you build an increased range of motion. Again, range of motion is important for sport specific moves and even for reaching for that dish on a high shelf. You will squat deeper, run faster, and throw better when you include flexibility training to your routine! You’ll also have better posture and you’ll move correctly, thus preventing injury that comes with tight and overactive muscles. Moreover, incorporating flexibility training in your routine will constantly make you feel more relaxed and looser when you take the time to stretch those tight muscles! Consequently, it will reduce your chances of developing an injury.
Getting adequate rest is absolutely vital in regards to energy levels. For adults, 7-9 hours of sleep is suggested. If you are getting adequate rest but you’re still not feeling energized in the morning, the problem may be that your body is in a state of ketosis after fasting throughout the evening during your sleep. Ketosis is when the body is using fat for energy. If you aren’t eating enough carbohydrates, then your body turns to fat for energy. This can cause that low energy feeling before your workouts. Green tea, green juices, coffee and even getting sunlight can help boost energy levels. Starting your workout routine with a fast-tempo, blood circulating dynamic warm up may not only help boost energy but will help prevent injuries caused by low energy, low focus workouts. Here’s an example: Try this warm-up in a circuit as many times you see fit: The Wind Up Warm Up.
54 | May 2017
Jorden Pagel Certified Trainer
Amy Posey Certified Personal Trainer and Nutrition Specialist
Is training to failure the best way to build muscle?
How do fat burners burn fat?
No, in fact, it’s probably one of the worst. Constantly training to the point of muscular failure is an easy recipe for remaining small and weak. The reason being that, when you consistently work your muscle to failure, they require a ton of recovery. This then doesn’t allow you to complete enough volume to stimulate growth. The best way to build muscle is by consistently lifting heavier and heavier weights, combined with adequate weekly training volume. A good hypertrophy program will have you training to failure sparingly, if at all, and will focus mainly on total weekly volume and progressive overload to induce growth. A great hypertrophy program won’t have you train to failure at all, instead focusing on volume first, followed by tempos, exercise variation, compound sets, and much more.
Fat burners through their stimulant like effect cause the release of epinephrine and norepinephrine, hormones that signal the mobilization of fat from fat stores to the blood stream. Once fat enters the bloodstream however, it doesn’t magically disappear. There has to be a use for it to be burned as energy by the body. This is why to get the most out of a fat burner, it’s important to be working out regularly. If you’re not working out and creating an energy need, the fat that gets released into the bloodstream will just be stored as fat again. Fat burners can also help you lose weight by either providing a natural appetite suppressant and increasing thermogenesis in the body. Both of these effects help you create a calorie deficit, which technically translates into weight loss.
Ben Johnson Fitness Coach
Sean Kemp CSCS Certified
Why progressive overload works?
What are the best exercises to improve my sleep quality?
Any sort of change in fitness—good or bad—comes as a result of adaptation. And your body adapts specifically to meet the demands. In the world of exercise sciences, it’s known as the S.A.I.D. principle (specific adaptations to imposed demands). Most people know that if you eat more calories than you need, you’ll gain weight. And if you eat less calories than you need, you’ll lose weight. Both are examples of adaptation. When you consume calories in excess, your body stores the extra energy. When you don’t eat enough, your body utilizes that stored energy for fuel. As a result, you get bigger or you get smaller (respectively). Your body changes, or adapts, to the specific stimulus you provide. If the stimulus never changes, you won’t either. Eventually, your body will adapt to your program. At that point, you need to impose new demands to stimulate more adaptation. Without it, you’ll stop seeing results.
Training properly will increase sleep quality thus allowing you to sleep less. But I’m not talking any old workout. For this to work, your heart rate needs to be high for a sustained period. None of those typical bodybuilding routines work well, except for maybe a high volume leg day. There are countless options to achieve a high body temp during your workout. I’ll share with you my favorite. One is pyramiding rest times if you’re using straight sets. So as you go through your workout you rest less. For example, you may rest 3 minutes between sets of exercise 1, then 2 minutes between sets of exercise 2, and 1 minute between sets of exercise 3, and so on. METABOLIC INTERRUPTS: Add explosive bodyweight movements in between exercises or even sets such as burpees, jump rope, box jumps, box pushes, sprints or any cardio machine using quick bursts of speed. For example: Dumbbell Row —-> 10 burpees —–> Repeat X 3-5.
May 2017 | 55
Fitness -
Ramadan
How Best to Tackle Training in Ramadan By: Victoria Haig
With Ramadan fast approaching 1.6 billion people around the world, a large number of workout devotees will fast from sunrise to sunset, making it an ideal time to remind ourselves of how best to observe Ramadan without compromising our fitness goals. First and foremost, the most crucial piece of advice is: do not stop training. Although it might be tempting to let exercise take a back seat this month, it is in fact an ideal opportunity to get leaner and stronger. Numerous studies proved that fasting has an overwhelmingly positive effect on your hormonal profile – resulting in a unique opportunity to be spiritually and physically better. Reap the Rewards of Ramadan Training Some of the benefits of fasting that affect your ability to lose fat and gain muscle are, increased levels of HGH - human growth hormone - which leads to faster muscle repair and growth. One study showed that interval training while fasting increased HGH by a whopping 1300% in women and 2000% in men. Ramadan also provides a chance for restored insulin sensitivity – fasting, especially when combined with frequent exercise, is one of the most effective ways of normalizing insulin sensitivity. So unless you have a medical reason that prevents you from exercising (if in any doubt please do not hesitate to consult your doctor) then please press on. In light of the research highlighted above and a plethora of reasons, let’s consider some useful tips for getting the most from your training. The Great Ramadan Training Time Dilemma Is it better to train just before Iftar or after you’ve broken your fast? Different fitness specialists will give you different answers with perfectly plausible explanations to back their opinion. 56 | May 2017
In brief, before Iftar may enable you to burn more fat by taking greater advantage of the hormonal response outlined above, whereas if you choose to train after Iftar you will have more energy and therefore be able to bring more intensity to your workout. Frankly, the decision is yours. Do what best suits you in terms of time and energy in general or on any given day. Don’t overthink this dilemma, instead look for windows of opportunity to train and continue to make training an integral part of your lifestyle.
Types of Training in Ramadan Dehydration can reduce your strength by up to 19%. This Ramadan will be summer and therefore unless you live in Iceland, it will be hot. If you train pre-Iftar, you may want to consider substituting more strenuous cardio activities and replacing them with gentler activities like a brisk walk or some isolated weight training at the gym. Irrespective of whether you choose to train before or after Iftar, you probably won´t have as much time as you normally would. So make every minute count. This month may even be a good time to try some new types of training. Remember, muscle confusion equals growth, so don’t be afraid to switch it up. If you feel overwhelmed, seek the advice of a professional trainer or group fitness coach, set some goals and stick to them. Ramadan Nutrition Needs During Ramadan, you don’t need to count calories but good training should always be supported by good nutrition and this equally as true in Ramadan. Calories are not the key but getting sufficient protein is – aim for 2g/kg of body weight. You can achieve this by always making protein your priority, eat the protein portion of your meal first then eat your carbs, then add some healthy fat for satiety. Don’t be afraid to rely on supplements during your non fasting window – whey can be particularly helpful at this time in terms of reaching your protein quota. Branch chain amino acids or BCAA are good for protecting muscle, providing hydration and enhanced performance if you are training after Iftar. Hydration is an important issue – aim for at least 2.5 liters of water divided throughout the evening, so you don’t flush it all out and find yourself overtly thirsty the next day. A final point on nutrition is to forget the no carbs at night rule – carbohydrates at night can be very muscle sparing and fat burning. Oatmeal, sweet potatoes, and whole grain breads and are good Suhoor options. Get Sufficient Shut Eye The holy trinity of muscle growth is training, nutrition, and sleep. Don’t skimp on the third; getting enough sleep is critical for muscle growth. If it is impossible for you to get 8 hours at a time – then this might be the time to schedule a nap. Try to plan your training, meals, and sleep patterns in advance, so that you are more likely to stick to it. Don’t just tell yourself you will, take your fitness goals seriously and make a plan. If you make the time to train, and commit to, at the very least, maintaining your fitness level and muscle mass you will be very pleased at the end of the month. Like many things in life, it’s a mindset – yes you can, follow these guidelines and reap the benefits of training throughout this Ramadan. May 2017 | 57
Fitness -
Warm up
The Effective Way to Warm Up Correctly By: Hossam Enaya
A warm up is the act of preparing for an athletic event or workout through a gradual increase in intensity in physical activity beforehand. A warm up period is now almost universally accepted as an integral part of any training session or competition. A warm up helps reduce your risk of injury and the aches that come with exercise. The physiological reason to warm up is to assist your circulatory system in pumping blood-rich oxygen to your working muscles. Cold muscles do not absorb shocks or impact as well, and are more susceptible to injury.
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Types of Warm Up
General Warm Up The general warm up period is the first part of a warm up, and it consists of 5 - 10 minutes of slow, aerobic activity such as jogging, skipping, or cycling. The aim of this phase is to increase heart rate, blood flow, deep muscle temperature, and respiration rate. Specific Warm Up Following the general warm up is the specific warm up period, which incorporates movements similar to the movements of athlete’s sport “dynamic stretch” such as arm swings, leg swings, and side bending. The aim of this period is to replicate the range of motion required for the upcoming activity. The specific warm up usually lasts 5 - 10 minutes.
Benefits of Warm Up
• Increases movement of blood through your tissues, making the muscles more pliable. • Upsurges delivery of oxygen and nutrients to your muscles. This prevents you from getting out of breath early or too easily. • Trains your muscles for stretching. • Prepares your heart for an increase in activity, preventing a rapid increase in blood pressure. • Prepares you mentally for the upcoming exercise. • Primes your nerve-to-muscle pathways to be ready for exercise. • Improves coordination and reaction times. • Enhances metabolic reactions.
The Warm Up Drills
After finishing the 5 – 10 minutes of light cardio exercise, the intensity is 60% - 70% of max heart rate. (The equation of max heart rate is “age -220 = Max heart rate then multiply the percentage of the intensity.) For example, if you are 20 years old and the intensity 70%, then 20 – 220 = 200 \ 200 * 70% = 140 BPM of heart rate. Then will start the dynamic stretching. Using swinging movements is a great way to loosen up your muscles and joints so they are primed for handling heavy resistance.
Here are some exercises to prepare for a great workout • • • • • • • •
Front to back leg swings: 1 set of 10 reps, each leg. Straight leg march: 2 sets of 15 yards. Cross-body leg swing: 1 set of 10 reps, each leg. Standing gate-openers while walking: 2 sets of 15 yards. Lunge and twist: 1set, 12 steps for each leg. Arm circles: 1 set of 10 reps, forwards, 1 set of 10 reps, backwards. Arm swings: 1 set of 10 reps. Animal movements
Pick three or four exercises that will use the muscles you plan to train • • • • • •
Crab walk: 2 sets of 15 yards. Frog jump: 2 sets of 15 yards. Duck walk: 2 sets of 15 yards. Bear crawl: 2 sets of 15 yards. Spider crawl: 2 sets of 15 yards. Inchworm : 2 sets of 15 yards.
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Body & Health -
Editorial
Revel in Authentic and Festive Mexican Experience at Maria’s Restaurant, Fairmont Heliopolis & Towers
Fine dining at Fairmont Heliopolis & Towers means eating in some of the city’s most beguiling restaurants, and Maria’s celebrates a flawless exquisite Mexican gastronomic experience that can’t be found elsewhere. Amid a cosmopolitan corridor lies a gourmet retreat set in a fashionable venue that exudes a refined, understated glamorous setting. Slick, suave, and sophisticated, Maria’s takes you into an unrivalled journey to the indigenous elements of the Spanish and European conventional staples, like beans, corn, avocados, tomatoes, chili chipotle, and parsley. We lounged like VIPs, feasted on a wide array of scrumptious starters and dishes while listening to the native throbbing music and enjoying the remarkable settings. The restaurant’s interior is beautifully crafted to reflect the vibrancy and dynamism feeling of Mexican culture with a concept inspired by its most famous décor that resembles the country’s culture, indigenous traditions, and authentic culinary experience. The traditional Mexican motifs are echoed with bold contemporary colors and earth tones that reanimate the Caribbean atmosphere and tastefully tweaked with wooden tables and furnishings modernized
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with orange fabrics as well as hanging Mexican hats or sombreros and expressive décor that mimic the unique Mexican memorabilia and folk art. Perhaps the combination of orange tones that are originally associated with the traditional Mexican décor was a major stimulating motive to convey feelings of pleasure, tranquility, warmth, and above all, and increased appetite for nacho cheese! Beautifully crafted and presented, the imaginative a la carte menu explores the tastes and textures of the Mexican cuisine, comprising intriguing variations of burritos, fajitas, tacos, and a mouthwatering selection of seafood, meat, and poultry platters.
axiote, orange juice, avocado leaves over black bean, panucho, and chunks of roasted pineapple. The classic chicken and beans dish, often viewed as a make-or-break dish at Mexican restaurants, had the right balance of dry, sweet, and spicy flavors that linger in your mouth with every hearty forkful. The last was the famous Burriots De Maria that was an assembly job of all Mexican staples and favorites, including rice, refried beans, guacamole, pico de gallo all wrapped in a giant tortilla coated with green tomatillo sauce and melted cheese. And there is always a room for dessert, especially if it
resembles an unusual combination of rich and creamy ice cream, avocados, and brown candy milk. Some temptations are simply too great to handle. Creativity and craft make Maria’s Mexican Restaurant a cut above the rest! It has cracked the secret of fine dining, exquisite service, and top-notch gastronomic experience. It is the ultimate place to hit when on a date or a corporate meeting, but above all, it truly delivers authentic gourmet for clients seeking luxurious, memorable experience.
Making for a pleasing assortment of textures and taste bud experiences, Chef Diego pampered us with an exclusive selection of dishes from every section. And eating here for the first time was, indeed, an emotional experience! One bite. Two. Three. We were treated with excessive indulgence as we dipped the fresh tortilla chips in the fresh salsa mixed with garlic, onion, and baked in the oven to give it a thick texture, and then to the genuine luscious avocado and hummus dip; both served in the tradition ‘molcajets’ serving pots. The raw tuna tostadas were awakening and epic! The signature dish was a heavenly fusion of Asian and Mexican ingredients, comprising of fresh raw red tuna and avocados over a bed of a tostada chip and topped with sesame oil, soy sauce, and a hint of inducing chili. A snack that cannot be missing in any Mexican restaurant is the famous Las Quesadillas made of flour tortilla stuffed with ground chicken cubes, pico de gallo, sour cream, and spicy salsa; all smothered in a thick juicy mixture of yellow and red cheddar cheese. And here comes the real piece of art, an inducing fresh black salmon fillet topped with avocado and tomato cubes and lightly infused with grilled and roasted chunks of pineapple and oranges, and served with sweet and chili sauce composed of strawberry sauce and chili chipotle to give the salmon a spicy flavor with refreshing taste. It is a summertime dish that combines fresh seafood with a sweet, rich flavor and tropical experience. Most pleasing of all is the Pollo Estilo “Maya” half roasted chicken marinated in yucatan
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Body & Health - SUCCESS STORY
What is the difference between a chef, a recipe developer, and a food stylist? Recipe developing is a type of customizing a recipe to match different criteria: who it’s developed for, the product it’s developed for, the use of the recipe and the type of cuisine. So finally you get a recipe designed for a product or a book matching all specified needs. Did you ever think that you would be so successful at blogging and when did you start? Never… I started without thinking at all about what will happen next. I just started by sharing my thoughts and recipes with my followers. What is the most adventurous Moroccan dish you’ve ever made? And can you provide us with the directions? I cook Moroccan food on a daily basis. Since it’s my hearty kitchen that I spent many years exploring and enjoying, each plate is adventurous for me. I will share with you one of my favorite recipes, Moroccan Chicken Pastilla:
Delve into the Art of Moroccan Cuisine with Assia Othman Where does your passion for cooking come from? I got my passion for cooking from my mother and grandmother and grew fond of the Mediterranean diet recipes. The plates they cooked and presented were always very colorful, beautifully set, and delicious, but the most intriguing thing about their recipes was how light it was and this is what inspired me in my recipes; how to cook healthy, light, and appetizing food using all types of natural and healthy ingredients. As a food stylist, I learned from them that how your plate is presented depends mainly on the fresh ingredients that you use in cooking. Where do you get your cooking recipe inspiration from? From across the world, but I am very much attached to the oriental cuisine. Various 62 | May 2017
cuisines reflect different cultures. You can understand a country’s culture from the way they eat, the ingredients they use, and how they combine different ingredients together. But as a Moroccan citizen, I tend to like the oriental cuisine - all the way from the Gulf to the Mediterranean - more than any other, because it is rich with healthy ingredients and spices. The different cooking methods of oriental cuisine also inspire me to a great extent, such as cooking in a beram or a pottery tajine. The variety of dishes that can be cooked in these berams are numerous, and any dish would taste good if cooked in a beram only if you use the right ingredients. The challenge for me when it comes to cooking in berams, is that as part of oriental cuisine you either use ghee or butter, and that makes the dish very heavy and not exactly healthy, and some recipes require a lot of hassle to prepare and cook in a beram.
Ingredients: • 1 kg of chicken • 4 sweet medium onions • 5 tbsp. olive oil • 1 saffron dose • 1/2 tsp. ground ginger • 1/2 tsp. ground cinnamon • 6 eggs • 1 cup fresh flat-leaf or Italian parsley, chopped • 10 - 15 Phyllo dough sheets • 140 grams (5 oz.) blanched almonds • Salt and pepper • Some melted butter for brushing Method: Preheat the oven to 400 °F / 205 °C. Spread almonds in one layer on a shallow baking pan. Roast for 10 to 15 minutes, stirring occasionally until golden. Heat four tbsp. of olive oil in a large pot. Braise the chicken pieces on all sides for a few minutes, and then remove. Add the onions with the spices, including ginger, cinnamon, and saffron. Return the chicken to the pot, add one cup chopped parsley, season with salt and pepper, cover and gently simmer over low heat for about an hour. Remove the chicken. Reduce the chicken sauce until there is almost no liquid remaining. Add the eggs to the sauce and stir constantly on low heat until you have a creamy consistency. Remove.
Remove the meat from the bones and shred it with your fingers.Take a round cake mold (or tart ring) and brush it with melted butter. Thaw completely the frozen phyllo in the refrigerator for 24 hours and bring to room temperature before using it. The dough can be gummy if thawed too quickly outside the refrigerator. Make sure that the hands are dry when handling the phyllo dough. Cut the phyllo sheets with a pair of scissors in half. Warp one half well with plastic wrap and then into a zip-style plastic bag. Lay one phyllo sheet on a flat surface (I use a silicone liner) and brush with clarified butter. Fold it in half and brush the two sides. Use a pizza cutter or sharp knife to cut off a 2 – 3 inch wide strip of phyllo dough from one end. Line a baking sheet with silicone liner or parchment paper and place a buttered ring on top (2 - 6 inch diameter). Fold the dough over the filling to form a triangle. Continue folding in triangles until all of the edges are sealed (it is like folding a flag). Brush some melted butter over the end strip, so that when you give it the final fold it stays shut. Preheat the oven to 400 °F / 205 °C. At this moment, freeze the wrapped pastilla in a plastic wrap to bake another day. Place the pastilla in the oven for 10- 15 minutes, remove the tart ring, then flip the pastilla and bake for another 15 – 20 minutes or until golden. You’ve published five international cookbooks with more than 3000 recipes from different places around the world. How did you gain enough knowledge to delve into the authentic secrets of every country? I traveled a lot and explored various cuisines. I have read and spent a lot of time discovering other cuisines via Internet, magazines, cookbooks, and live workshops... So I can say that I am really obsessed with this field. Why do you insist on cooking with olive oil? It’s by default. I grew up in Morocco, one of the Mediterranean countries that know the value of olive oil. I never miss out on olive oil in my recipes because this type of oil has its own identity. Is it true that it is healthy to cook with olive oil? It’s really healthy and safe: you can check the Mediterranean diet and see how Italians, Greeks, Turkish and North African people survive on it. Olive oil is at the heart of
their diets and daily meals: they cook with it, make deserts with it, bake with it. Some people have this myth that you cannot cook with olive oil and that it is unhealthy, and I assure them that this is not true at all! On the absolute contrary, it is the healthiest way of cooking. Other people also fear using olive oil in cooking or baking desserts, because it might make the dish taste bitter, but that is not true either. Only low quality olive oil would make a dish taste bitter, but if the olive oil is of a good quality and has a low acidity level, it will not make the dish taste bitter but rather more delicious. As a recipe developer, what is the difference between virgin and extra virgin olive oil, and how do you use them in cooking? The acidity. The extra virgin oil has only 0.8% of acidity, which is safe for cooking purposes compared to 2% of acidity that is found in virgin oil. Can you tell us more about your campaign Beram El Hana that you did last year and what was your objective behind it? When I came to Egypt, I was amazed by berams since they represent the same way of cooking of the Moroccan tagines. But I was so sad that they are so heavy because women tend to cook with ghee. So, I wanted to prove to all Egyptian housewives that even with olive oil, your beram will be yummy and healthy too. That’s why I exclusively teamed with Wadi Food, because we share the same vision and they support this vision by introducing a wide variety of healthy products to Egyptian consumers. I felt that I had to come up with another concept of cooking in berams, the same traditional recipes but while adding to it a healthy twist, and still make it delicious and easy to prepare. As such, I had to adopt other cooking techniques that I learned from other cuisines, like Italian and Indian cuisines when it comes to using herbs and spices. I was very worried when I first introduced such recipes, but the feedback in Egypt and the Arab world was very encouraging, so I pushed myself a bit harder and introduced Beram EL Hana last year with Wadi Food. It was 30-olive oil based Ramadan Recipes cooked in berams. The same traditional recipes that we like to eat during Ramadan, such as vine leaves and “Mahshy,” but cooked with no ghee or butter, only with olive oil. I also added some twists to each recipe using spices, herbs, and even vegetables to make the recipes even more delicious, light, and healthy. To my surprise, the recipes are still being shared and talked about over social media until now, even long after Ramadan was over, and I always receive comments and questions from my fans in Egypt about the different recipes that I introduced in Beram El Hana.
What advice would you give to people willing to start a healthier lifestyle? Reduce one spoon of salt, sugar, and fat daily, and replace ghee with olive oil. Include as much veggies in your daily meals and try to add more greens to every meal during the day, like cucumbers, baby spinach, lettuce, etc. Exercise every day, even for 15 minutes, to reap more health benefits health, burn fat, and enhance your metabolism. How can we stay healthy and fit and still eat what we like and what we crave for? Consume food throughout the day, but in very small meals, and avoid fats, carbs, and sugar after 6pm. Of course, drink 3L of water daily to detox the body. What ingredients would you bring on a desert island with you? You can only pick only 4! Olive oil, tomatoes, olives, and cucumbers. Who would you consider a culinary icon? Any housewife who cooks with passion and love! What are the latest plans that you are working on for Ramadan 2017? Do you have any surprises for your fans? I am working on a lot of surprises that will be out in Ramadan this year. I am working on two web cooking shows that will revolutionize Egyptian cooking and eating habits with my partner, Wadi Food. It is another evolution for Beram El Hana Campaign and actually it is taking Egyptian cooking to a totally different level. All my fans have to do is follow Wadi Food and me on our SM pages as we will have a lot of surprises for them. Finally, how has your life changed since working in this field? I have become more creative, positive, a source of female empowerment, and I started sharing a lot of things with my entourage. Quick Questions: Out of all methods of cooking, which is your personal favorite? Papillote. What is your favorite savory ingredient to cook with? Olive oil. Name two herbs that never work with each other. Sage and Rosemary. One cuisine you can live on. Moroccan. Your favorite weekend dinner meal is…? Egyptian Falafel. May 2017 | 63
Body & Health - recipes
Indulge in a 3-Course Authentic Mexican Dinner Taco Soup Yield: 4 bowls Total Time: 75 minutes Ingredients: 2 pounds ground beef 1 envelope taco seasoning 1-1/2 cups water 2 tomatoes, diced 1 can mild chili beans, undrained 1 can whole kernel corn, drained 1 can black beans, rinsed and drained 1 can cooked tomatoes 1 envelope ranch salad dressing mix 1 can chopped green chilies, optional Directions: In a Dutch oven, cook beef over medium heat until no longer pink; drain. Add taco seasoning, mix well, and then stir in the remaining ingredients. Bring to boil for few minutes then reduce heat. Simmer, uncovered for 15 minutes or until heated through, stirring occasionally.
Guacamole Hummus Yield: 1 big bowl Total Time: 65 minutes Ingredients: 2 avocados, chopped 2 garlic cloves 1 can chickpeas, drained 2 tbsp. Greek yogurt 3 tbsp. tahini 2 tbsp. olive oil 2 tbsp. onion ¼ tsp. ground cumin ¼ tsp. cayenne pepper ½ lime juice Directions: In a large food processor, combine garlic, chickpeas, avocados, Greek yogurt, tahini, salt, cumin, and lime juice. Blend until the hummus mixture is smooth. Add water if the hummus is too thick. Transfer the avocado hummus to a serving bowl; garnish with cayenne pepper; cover and refrigerate for a few minutes. Serve with tortilla chips and pita bread or pita chips! 64 | May 2017
Chicken Enchiladas Yield: 6 servings Total Time: 45 minutes Ingredients: 6 chicken breasts, cubed 6 flour tortillas 1 cup cheddar cheese, shredded ¼ cup milk ½ cup sour cream ½ green onions, chopped 1 can condensed cream of mushroom soup 1 can diced green chiles 1 tbsp. butter ½ tsp. garlic powder Directions: Preheat oven to 350 degrees F (175 degrees C) and lightly grease a large baking dish. In a medium saucepan, melt the butter and sauté the green onion for four minutes until tender. Add the garlic powder, green chiles, cream of mushroom soup, and sour cream. Stir well until condensed then reserve 3/4 of this sauce and set aside. Add chicken cubes and ½ cup of shredded cheddar cheese to the remaining 1/4 of the sauce in the saucepan. Fill each flour tortilla with the chicken mixture and roll up. Arrange in the prepared baking dish. In a small bowl, mix the remaining sauce with the milk. Spoon this mixture over the rolled tortillas and sprinkle the remaining shredded Cheddar cheese. Bake in the preheated oven for 30 to 35 minutes.
May 2017 | 65
Body & Health -
Ramadan
The Fasting and The Fit: How to Eat for Competitions By: Zeina Kassas
R
amadan is just around the corner, and a growing number of Muslim athletes now engage in international competitions. This raises a question every year regarding the well-being of Muslim athletes who compete at high levels. How will they manage? Is that even possible? Not even water? Fasting during Ramadan means abstinence from all food or drink, including water from dawn to sunset. It is recommended that before sunrise, Muslims eat a pre-fast meal known as suhur. This meal often resembles breakfast, but in some cultures it may include more dinner-like foods. After sundown, Muslims break their fast with iftar, a meal that usually starts with dates and water or milk, followed by dinner.
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Muslims are permitted to snack at night between those two meals, and hydration is encouraged, especially when Ramadan falls during summer. It’s no secret that not eating or drinking during the day will impact performance. Any professional athlete will know the importance of maintaining a healthy body and eating well, especially pre and post training/ competitions. The ability to abstain from food and water, when you want it, can be extremely difficult. The strong self-discipline, patience, and desire to persevere during the day equip the athlete with the necessary tools to deal with other challenges within their game, for example patience in dealing with injuries or recovery and bouncing back after a loss. Ramadan motivates athletes to achieve their day-to-day results, which in turn allow their confidence to grow as well as their ability
to welcome bigger challenges on the field. Although abstaining from food and drink may not be optimal for competitions during the month of Ramadan, that doesn’t mean that they are unable to achieve peak performance or compete at all. It simply means that they will have to establish a new eat/drink/sleep cycle for that month. A Muslim athlete during the month of Ramadan begins to think about clever ways to minimize loss of body water, and ensures that they eat enough calories to help with the following day. For suhur, an athlete can more easily make it to sundown by eating high-fiber meals to sustain satiety over longer periods, fruits and vegetables to maintain electrolyte stores, and plenty of fluids (especially water) to maintain hydration. Muslims should also limit fried foods and sugary sweets, the latter of which is a common cultural tradition among many ethnicities during the holy month.
Body & Health -
Ramadan
Health Benefits of Ramadan By: Dr. Ahmed Mostafa
Ramadan is the Muslims fasting month where people fast during day time till the sun goes down. Today, we will discuss some of Ramadan’s health benefits.
Health Benefits during Ramadan: Lowers Cholesterol Level: Lowering cholesterol levels improves cardiovascular health and reduces the risk of heart disease or heart attack. Detoxification: During Ramadan, your body can have a great chance to detox itself as not eating or drinking during the day can give your body a great chance for cleansing digestive system throughout the month. Also when our bodies start to use stored fat to create energy through the day, more fat is burned and the toxins that could be in fat deposits are also eliminated. Regulates Blood Sugar: Fasting can also enhance the process of breakdown of glucose so that the body can get energy from it. This process also helps reduce secretion of insulin which rests the pancreas. Glucagon is secreted to improve the breakdown of glucose and thus reduce and balance blood sugar. Helps with High Blood Pressure: It could help in the reduction of blood pressure through minimizing the risk of atherosclerosis which is lining arteries by fat particles. That is because fasting promotes the use of glucose and fats to produce energy. Hormones such as adrenalin and nor adrenalin are also reduced during fasting which would help also in the reduction of blood pressure.
Improves Immunity: Elimination of toxins and reduction of fat stores can enhance the immunity significantly as the body stores vital vitamins and minerals rich in antioxidants. It is imperative to consume fruits and vegetables during the non-fasting hours. Enhances Recovery Process: Through fasting, our bodies promote the secretion of the growth hormone by the pituitary gland which is anabolic hormone for formation of protein and collagen and are very important for recovery. Controls Appetite: Reduction of food consumption throughout the day decreases your stomach size which affects food portion and appetite. Reduces Fluid Retention in the Body: Fasting could have a great impact on the reduction of edema in swelling which is abnormal fluid accumulation in the body. Fasting helps in drying up swelling in ankle, feet, and abdomen especially when performing some ankle pumping exercise that are very helpful in reducing the unwanted fluids in the body.
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Entertainment
&
Culture
Arts
BOOK The Only Child
As a psychiatrist at New York’s leading institution, Dr. Lily Dominick has investigated and evaluated the mental states of some of the country’s most dangerous psychotics. But the man she interviewed today – a man with no name and accused of the most twisted crime – is absolutely different than any of the cases she examined before. Not only because he attempts to be more than two centuries old, but also claims to be her father! With a case to solve and a personal mystery to understand, Dr. Dominick must embark on a journey that will threaten her career, her wisdom, and ultimately her life.
MOVIE Pirates of The
Caribbean: Dead Men Tell No Tales
Johnny Depp returns as the iconic Jack Sparrow in the all-new Pirates of the Caribbean: Dead Men Tell No Tales. Captain Jack feels the winds of ill-fortune blowing strongly his way when deadly ghost sailors, led by the frightening Captain Salazar (Javier Bardem), escape from the Devil’s Triangle to kill every pirate at sea, especially Jack. To reverse his recent spate of ill fortune and save his own life, Jack’s only hope of survival lies in the legendary Trident of Poseidon, but to find it he must make an uneasy alliance with Carina Smyth (Kaya Scodelario), a brilliant astronomer, and Henry (Brenton Thwaites), a headstrong young sailor in the Royal Navy. Directed by Norwegian filmmakers Espen Sandberg and Joachim Rønning (KonTiki), the movie will debut in theaters on May 26, 2017. 68 | May 2017
SERIES Girlboss
Girlboss is inspired by the New York Times best-selling book Girlboss by Sophia Amoruso, founder of the fashion brand Nasty Gal. The series centers on Amoruso (Britt Robertson), who began selling vintage clothes on eBay and, by the age of 27, had built the multi-million dollar fashion empire, Nasty Gal. Girlboss is created by and executive produced by Kay Cannon (Pitch Perfect 1& 2, 30 Rock), who also serves as showrunner. Charlize Theron (Monster, Young Adult), Laverne McKinnon and Beth Kono of Denver & Delilah, Christian Ditter (How to Be Single) and Sophia Amoruso will also serve as executive producers. This is a Netflix production and there will be 13-half hour episodes.
The BIGGEST HITS OF THE MONTH Linkin Park - One More Light Hoops – Routines Lana Del Rey Lust for Life Jade Jackson Gilded Spencer Radcliffe & Everyone Else Enjoy The Great Outdoors
Dina Samaha Artist and Interior Designer
Facebook: Artistri by Dina Samaha Website: http://www.dinasamaha.com/
ALI SAmer Photographer
Instagram: instagram.com/ali_samer Facebook page: https://www.facebook.com/ALiSamerPhotography/ May 2017 | 69
entertainment
UPCOMING EVENTS
AMR DIAB LIVE AT CAIRO FESTIVAL CITY MALL
EL FAYOUM & MAGIC LAKE 2 RAHALA CLUB
MAY 5
MAY 5
The legendary Egyptian singer, Amr Diab, will be performing on the 5th of May at Cairo Festival City Mall. Ticket prices are as follows: standing for 250,00 EGP, lounge seating for 750,00 EGP, and high table seating for 750,00 EGP.
Enjoy the pure nature, fresh air, lake view, lake cruising, and many more at El-Fayoum. The program includes transportation by a private bus, breakfast (feteer- gebna- 3asal), Wadi El Rayan protectorate, waterfalls, El Modawara Mountain, lunch (1/4 chicken + 2 kofta+ salad+ bread), sandboarding, campfire with marshmallows and Bedouin tea, volleyball and speed-ball, and felucca ride by the magic lake.
For more information and reservation, you may contact: http://www.ticketsmarche.com/ or call 16826
For more information and reservation, you may contact: Rahala Club 0101 4128 748
LEAN SIX SIGMA BASICS SESSION
SAHL HASHEESH TRIATHLON
Do you hear a lot about lean six sigma? Do you want to understand its impact in today’s corporate world? If your answer is yes, we encourage you to register for the Introduction to Lean Six Sigma Session. In this course, you will learn about lean, six sigma, applications of lean six sigma in engineering, supply chain, sales and quality, the main lean six sigma tools (pareto, 5 whys, fish bone, 5 s, value stream map).
Egypt’s biggest triathlon is back! From 11-13 May, take part in the 4th annual Sahl Hasheesh Triathlon offering you the Supersprint, Sprint, and Olympic distances. Kids can also join in the fun with the 1K Kids Race. Athletes will also be able to form relay teams for the Sprint and Olympic distances, allowing you to compete in a specific sport and cross the finish line with your friends and family. Our signature Triathlon Training Program will commence on Sunday March 12, training athletes for two months until the event itself.
MAY 6
For more information and reservation, you may contact: AlMaqarr Coworking Space 0100 7898 227
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MAY 11
For more information and reservation, you may contact: The TriFactory www.thetrifactory.com
EVEREST BASE CAMP TREK WITH OMAR SAMRA MAY 11 Join Chief Omar Samra on this very special journey as he celebrates his 10th year anniversary on summiting Mount Everest. Trek from one Buddhist village to the next in the shadow of Mount Everest and through Nepal’s Khumbu valley ethnic mountain communities. Experience one of the most exhilarating flights on earth as you land into Lukla village in the heart of the Himalayas. Reach the base of Mount Everest and get close to the Khumbu Ice Fall, the start of any Everest climb. Explore the cities of Kathmandu and Pokhara with some of their more iconic Hindu and Buddhist temples. Highly experienced and professional guides and porters will assist participants along the way and provide insight on the culture, flora, fauna, and history of Nepal.
AMCHAM 13TH EMPLOYMENT FAIR MAY 12 The American Chamber of Commerce in Egypt and Career Development Center are hosting their 13th Employment Fair on May 12th and 13th at Conrad Cairo Hotel. It is advisable to bring the reference number, National ID, and sufficient copies of your resume. For more information and reservation, you may contact: AmCham 02 3338 1050
For more information and reservation, you may contact: Wild Guanabana 0106 0400 070
RIMA KHCHEICH MAY 14 Lebanese singer and classical Arabic music teacher Rima Khcheich released her most recent album last October under the title Washwishni. Her album Hawa won Artistic Creativity AwardArab Creativity Award in 2014. Khcheich will be accompanied on stage by the Dutch members of her band and will perform songs from Washwishni as well as selections from her repertoire at El Genaina Theater, Theater Al Azhar Park. For more information and reservation, you may contact: El Genaina Theater 02 2751 0772
TALAL MORCOS MASTER CLASS MAY 22 - 24
Get your brushes and kit ready! Finally, the one and only Talal Morcos is coming to Egypt for the very first time after a long wait. This May, you will be in the hands that will lead you through the art of beauty. The course is hosted by Jounaya Professional Makeup Artist and powered by @incordholding. For more information and reservation, you may contact: Incord Holding 02 2526 2437
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nEWS HOTELS
Cairo Marriott Helps Enhancing The Travel Experience of Egyptair’s Passengers with Reduced Mobility (PRM)
As part of Marriott’s continuous “Spirit to Serve” initiatives and their strong commitment to #TravelBrilliantly, Cairo Marriott provided 60 wheelchairs to EgyptAir’s Cairo-Egypt terminals to help Passengers with Reduced Mobility – PRM. A person with reduced mobility (PRM) is any person whose mobility when using transport is reduced due to any physical disability (sensory or locomotor; permanent or temporary), intellectual disability or impairment, or any other cause of disability. This tremendous effort was to help enhance the passenger’s experience because nothing should stop anyone from travelling and exploring the world.
Dusit Thani LakeView Hosts Media Figures to a Series of Exceptional Japanese Cooking Classes
Dusit Thani LakeView Cairo had the pleasure of hosting famous Egyptian Actress, Dalia El Behery at one of its all-new authentic series of cooking classes giving the chance for cooking enthusiasts to learn from our Chefs some of the authentic dishes of their hometown. Chef Sherwin, Head Chef of the Japanese kitchen, personally lead the class and had high hopes for Dalia, looks like she is on the journey to becoming a Japanese master chef!
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Ramadan Celebrations at Fairmont Heliopolis & Towers
Experience the true spirit of Ramadan at the vibrant Si Omar; your Ramadan Pool Lounge located at Fairmont Heliopolis Pool. Set against the backdrop of contemporary design and overlooking the gardens, this modern lounge features extensive al fresco terrace and a full range of delectable offerings. Delight yourself with a variety of traditional specialties and an array of shisha flavors; all in a magical atmosphere complemented by oriental entertainment during Suhoor. Break your fast with an extensive selection of authentic cuisines offering oriental buffet at Aqua e Luce and My Kind of Place restaurants. For an exquisite Lebanese Iftar set menu, savor mouthwatering dishes at Al Dabké.
Fairmont Nile City Lights It Up Blue on World Autism Awareness Day
As part of Fairmont Nile City’s continuous commitment towards the communities where our colleagues live and work, the hotel collaborated with The Egyptian Autistic Society to raise awareness about autism while launching the “More to Autism” campaign aiming to ensure that autistic people and their families get the support they need and to make sure that all autistic children are understood, supported, and appreciated for who they are. Fairmont Nile City seeks to help and empower communities that are disaffected or vulnerable. It is in a spirit of cooperation and exchange with the employees that the hotel wishes to move forward, in order to achieve a common goal of forging links between cultures by supporting the development of populations and their integration into their community.
HOTELS
InterContinental Hotels Group Citystars Receives Egyptian Chamber of Human Resources Award for Being The Best Employer for the Year 2017 For the second consecutive year, InterContinental Hotels Group Citystars has received the best employer award for the year 2017 by the Egyptian Chamber of Human Resources Management during the Chamber’s fourth annual Misr HRians conference. Nasser Fadly, Area Director of Human Resources for InterContinental Hotels Group, Africa has been recognized as 2017 Human Resources leader which is a prestigious HR excellence award based on voting. The award has many nominees across all HR leaders in various companies and organizations. Voting and judging panel consisted of top HR directors from a diverse collection of organizations representing a range of sectors with years of executive experience.
Intercontinental, Holiday Inn,and Staybridge Suites Citystars Join Forces with Citystars Team to Celebrate Orphans Day
For the eleventh consecutive year, InterContinental Holiday Inn, and Staybridge Suites Citystars joined forces with Citystars team to celebrate Orphans Day on Friday April 7th. The team invited 200 orphans at Stars Centre where a special all-day agenda was specially prepared for them. The Children came through different charitable organizations and orphanages including Dameer Al Haya Institution, Awlady Orphanage, in addition to different orphanages and children’s institutions. The children started the day at Stars Cinema where they enjoyed watching the latest kid’s movie. After that, the group headed towards Magic Galaxy where they spent hours playing to the fullest. Lunch was then served to the children at Citystars food court, prepared and catered by InterContinental, Holiday Inn & Staybridge Suites Citystars hotels. Children then moved to a special Disney show and gifts were distributed to them before their departure.
Ring the Bells:Wedding Ceremonies Fit for Royalty
What better way to start a blessed life with your partner than at a fairy-tale palace? At the Cairo Marriott your wedding can become a marvelous affair that you and your guests will hold dear to your memories. The historical grandeur of the palace adds magic to your special day creating a balance between royal chic and classy modern trends. The Cairo Marriott boasts not one or two but six marvelous royal venues to choose from. The Salon Royal and Eugenie Ballroom will make even Prince William and Kate hearts flutter; with beautiful chandeliers, marble floors and a royal staircase. Both venues connected accommodate up to 300 guests. Regal weddings can take place at Salon Vert for a spectacular reception or gala complete with lavish marble floors and decor. For more intimate, yet royal celebrations, salons “Verdi”, “Memphis” and “Thebes” create the perfect setting.
Fashion
SS17 Inspires an Essential Piece for Massimo Dutti Women
The ‘savoir faire’ concept shines forth in unique and exclusive pieces like this bag that serves as a master class in perfection and exquisiteness that defines the brand. These elegant crossbody bags feature two-tone color schemes creating unexpected combinations and incorporating buckles as a luxury detail exclusive to this model. Its size, shape and structure make it ideal to be used day and night. In SS17, the must-have bag of the collection will be available in three different types of leather and a variety of colors; a bag made of top-quality materials and with the most refined finishes. The result is an elegant piece set to add a sophisticated touch to any look; it’s definitely here to stay and become a timeless piece.
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Fashion Reserved Footwear SS17 – Shoes of Your Dreams
In a spring-summer collection velvet became a trademark of the brand. It appeared for instance on classy pumps, sporty platform shoes, and on block-heel sandals. Velvet shoes are surely an it-item of summer 2017. Together with extraordinary heels, 90’sstyle strappy sandals, ballet-inspired, and ankle wrap flats. Each model reflects current trends. Despite being fashionable, all shoes are a comfortable option for an everyday wear. In man’s shoe line, Reserved leads us through the season’s coolest trends, unfailingly offering several types of shoes in most actual, fashionable style. Sport intermingles with elegance, and there are many references to the past decades’ fashion cult accessories. All models from the new collection suit bare–ankle pants cuts (a fit that is by the way still a top apparel trend). Both lace-up oxford shoes and classy white “Wimbledon” sneakers, or so-called slip-ons, will perfectly accessorize any smart casual look from the spring/summer collection.
Companies Batelco Teams Up With Brinc to Support the Growth of Tech-Driven Entrepreneurs
Batelco, the Kingdom of Bahrain’s leading digital solutions provider, has teamed up with Brinc, an ultra-hands-on Internet of Things (IoT) hardware accelerator, to launch its new operation in the Middle East, the Brinc-Batelco IOT Hub. Brinc MENA’s Middle East operation will be located in the Kingdom of Bahrain and will offer programmes and services tailored for IoT hardware start-ups and entrepreneurs looking for speed, access and the know-how to build successful companies.
PQ Launches in Egypt
PQ for mobility services announced the launch of its operations in the Egyptian market. The company aims to rapidly grow in Egypt and raise the quality bar of the sector as a step to achieve its long-term vision of being the first company of its kind to start in Egypt and expand globally. PQ’s focus on offering quality services is a top priority for the company, with comprehensive, ongoing trainings provided to all drivers as well as continuous IT support and enhancement for the application itself. PQ is the first App in the world to provide “One click booking” experience. The App is developed to be the first in the world with two booking buttons to save you the hassle of going back and forth to change the payment method (want to pay by Cash, click on Book Cash, want to pay by your card, click on Card). In addition, PQ cancelled peak time tariff in order to offer fair tariff for customers all day. PQ is now available for both Android and IOS.
Cars Orange Taxi Helps Support Tourism Through Transportation
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Careem, the region’s leading app-based car booking service, has been operating in Hurghada since December 2016, helping create more job opportunities for local Egyptians and offer affordable, safe, convenient, reliable and quality transport solutions for everyone in Hurghada. By expanding its service in Hurghada with Orange Taxi, Careem is covering more geographic areas, lending its support to help revive the tourism industry, creating more economic prospects for Egyptians and offering equal opportunity for taxi drivers to access the company’s cutting-edge, ever-evolving technology. Working closely with local authorities, Careem will serve the governorate, its residents and tourists by making taxi service more reliable, alleviating the stress and hassle of negotiating prices, while ensuring the safety and tractability of every ride. Careem is also exploring further mobility solutions in Hurghada such as toktoks the company currently operates in El Gouna as well as the possibility of launching jet skis and 10-rider buses.
Cars GB Ghabbour Auto Announces New Partnership with Allianz Life Insurance Egypt And EFG-Hermes Asset Management to Provide A Collective Retirement Program for Its Employees Allianz Life Insurance Egypt recently announced the signing of a collective insurance agreement for retirement with GB Auto, the leading car assembly and distribution company in Egypt, and the official agent of Hyundai, Mazda, Geely Egrand, and Chery, in collaboration with EFG-Hermes Asset Management. It is worth mentioning that the pension funds have become the focus of several major institutions and entities in the Egyptian market, creating the need to provide an integrated system for companies wishing to apply retirement insurance programs and the launch of pension programs. This alliance reflects the return of cooperation and joint action among all operators of the project from GB Auto, Allianz Life Insurance, and EFG-Hermes Asset Management, and it is expected to witness a growing demand for this type of investment instruments during the coming period.
Technology
Hisense Becomes Official Sponsor of 2018 FIFA World Cup Russia TM
Hisense announced in a joint press conference held with FIFA that it is an official sponsor of the 2018 FIFA World Cup Russia TM, making it the first ever Chinese consumer electronics brand to sponsor the tournament. As an official World Cup sponsor, Hisense will engage in an array of global marketing and advertising activities for both the 2017 Confederations Cup and 2018 FIFA World Cup TM, reaching more than 200 territories in the process and greatly enhancing international exposure for the brand. Hisense will be able to associate its logo with these forthcoming FIFA events, as well as numerous other rights that include access to advertising boards in stadiums, on-screen credits, and other various creative marketing opportunities on-and-off the pitch during the events.
The Brilliant HTC U Series Is Now Available in Egypt
HTC, a leading innovator in smartphone and virtual reality technology, has today announced the availability of the HTC U Ultra smartphone at 15,999EGP and the HTC U Play smartphone at 9,999EGP at all leading retail stores in Egypt. The two new models are the first from HTC’s newest smartphone series, HTC U. The gorgeous new series is beautifully 3D contoured with a liquid surface that’s designed to reflect the best you. With attention to detail at the heart of this brilliant and unique design, the lustrous and symmetrical curved glass construction reflects light beautifully and the polished surface bends and blends seamlessly into the side of the phone.
Unbox Your Phone with Samsung
A new standard is about to be set in the smartphone world; featuring superior craftsmanship, ultimate security, and innovative design as portrayed in the revolutionary Infinity Display. The new Galaxy S8 and Galaxy S8+ defy the boundaries of engineering with innovative features and sophisticated hardware. Prepare to be astonished by every edge, surface, and detail. A commitment to quality and World Firsts - coming soon to Egypt.
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Bank
Emirates NBD Egypt wins prestigious IJGlobal Award for MENA’s Best Transport Deal in 2016
Emirates NBD Egypt is pleased to announce that it has won IJGlobal’s Award for MENA’s Best Transport Deal. The industry leading awards program recognized Emirates NBD Egypt’s USD 110 million-syndicated Medium Term Loan for Cairo Airport’s Terminal Two Expansion project. Emirates NBD Egypt was the lead arranger of the transaction for Turkish developer, Limak Insaat. The Cairo Airport Terminal Two Expansion project is valued at USD 387 million and aims to make Cairo a major aviation hub for the Middle East and Africa. The terminal capacity is expected to more than double, reaching 7.5 million passengers each year, up from its current 3.5 million. This will boost the airport’s total passenger handling capacity to 30 million whilst enhancing the quality of airport services.
Mastercard Call for Applications for Start Path Global 2017 Summer Class
Mastercard is inviting fintech startups in Egypt to begin applying to the Start Path Global 2017 Summer Class. Through this unique program, Mastercard helps support the growth and development of fintechs by connecting them to secure financial networks and processes to create an even more rewarding and seamless commerce experience. The application to the program is now open for summer 2017 to startups across all regions, who are rethinking banking and payments and have raised a significant seed investment. Mastercard welcomed five new startups to its Start Path Global program – the company’s global initiative to support innovative later-stage startups that are reshaping the future of commerce. Three out of the five startups joining Start Path’s 2017 spring wave are focused on artificial intelligence (AI). The other two startups have developed solutions that extend retail access to consumers through point of sale innovations.
Real Estate
City Centre Almaza Sets Bold New Benchmark for Renewable Energy
Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa and Asia, aims to produce a minimum of 7.5% of its electricity consumption through renewable energy. The company has consistently made bold commitments to sustainability as a pillar of the company’s overall ambition to positively impact society and the environment in the markets in which it operates. As the third City Centre in the company’s portfolio in Egypt, City Centre Almaza is currently under construction and in the process of adopting Majid Al Futtaim’s sustainability targets. These targets have been established based on the practical feasibility assessment undertaken by Majid Al Futtaim; incorporating solar thermal technology where feasible, and assessing ground source cooling for potential implementation. 76 | May 2017
Tatweer Misr Works to Speedy Construction
Tatweer Misr, the Egyptian real estate developer, announced recently the rapid progress in construction of Phase I of their flagship project IL Monte Galala, the leading touristic mixed used development in Ain Sokhna and Fouka Bay resort on the North Coast. The company has tendered out various construction works with a total cost of over EGP 2 billion in 2017 of which 1.5 billion has been allocated towards construction of the highly anticipated mountain resort of Il Monte Galala in AinSokhna and nearly 500 million towards the beautiful North Coast destination of Fouka Bay.
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Zoom In The Nile Ritz-Carlton Held A Women Empowerment Event
The Nile Ritz-Carlton, Cairo collaborated with Hana El Awadi to drive a women empowerment initiative and encourage Egyptian female entrepreneurs to be part of the first empowerment forum of its kind. The event hosted 25 Egyptian female entrepreneurs with successful local businesses for an inspiring and fabulous conversation over a lavish Italian brunch by the Italian restaurant Vivo. This high-level event was held on the 4th of April, gathering talented ladies to support one another, encourage, network, grow and enjoy some ‘Ladies Only’ time. The meeting consisted of Networking and Connecting, recognitions, and Empowering Speakers. There is something amazing about women in our community who are excited to share their secrets of success as well as learning lessons. Whether it’s to start a local business, mentor a young lady, or give back to our community, the Nile Ritz Carlton, Cairo supports and champion this initiative.
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Zoom In A Glamorous Evening in Soma Bay to Commemorate Kempinski 120-Year Anniversary Soma Bay witnessed a memorable evening of glamour and finesses whilst celebrating 120 years of delivering rich and meaningful experiences to its guests with ‘‘Ignite the Night’’ party by the enchanting Soma Bay beach. The General Manager, Mr. Russel Storey, and all of the management team launched a series of festivities designed to enchant and delight guests. The miraculous dazzling evening was given an extra dimension of enchantment with a gourmet dinner experience for all esteemed attendees in The View Restaurant – which was decorated in a special 120 themed concept and served a sumptuous dinner buffet selection, and an array of live cooking stations.
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Zoom In Kerastase Introduces Its Revolutionary In-Salon Protocol
“SPECIFIQUE”
Kèrastase has launched its new scalp healing range in an extravagant night in one of the most sophisticated hotels in Maadi. The Luxurious dinner was attended by the top-notch hairdressers in Cairo along with a group of media and public figures ranging from beauty bloggers and lifestyle influencers to lifestyle magazines and online portals. The event aimed to push the community to raise awareness about the importance of scalp health and its direct relation with healthy hair, reinforcing the golden rule that “Beautiful hair begins with the scalp.”
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Cairo: 5, Abou El Feda Street, Om Kolthoom Hotel, Zamalek. Alexandria: l passage, 52 Foud Street For delivery call: 0101-222-8815 or 02-2737-2552
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Zoom In A Mother’s Day Feast at Fairmont Heliopolis & Towers With spring vibes in the air, Fairmont Heliopolis & Towers celebrated Mother’s day by a one out of the ordinary treats. The hotel invited top social influencers and key media figures to a spectacular hassle- free Mother’s day brunch where chef Jean-Claude created some of his delectable signature dishes in addition to a delightful selection of salads, appetizers, fasting items, and desserts. The day’s special gift was a personalized hand casing activity, where guests enjoyed a unique experience as they preserved every precious detail in a life size sculpture and captured precious moments.
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Zoom In Fairmont Heliopolis & Towers Transports Guests to an English Style Wonderland! Fairmont Heliopolis & Towers had the pleasure of inviting the city’s key media figures to a fabulous afternoon tea experience at Le Marche including “drink me” tea with six unique different infused tea flavors for everyone and a delectable selection of delicate pastries and delicious cakes and scones magically created by the hotel’s highly skilled pastry chefs.
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Zoom In Kempinski Celebrates Landmark 120th Anniversary With ‘Ignite The Night’ Festivities Kempinski Hotels celebrated 120 years of delivering rich and meaningful experiences to its guests with ‘Ignite the Night’, a series of festivities designed to enchant and delight guests, as Europe’s oldest luxury hotel group marks this milestone anniversary. Royal Maxim Palace Kempinski rolled out the red carpet at the palace courtyard in honor of Kempinski’s 120th birthday inviting over 400 VIP guests. A majestic evening started with fireworks and lights glimmering in the sky to mark this as a significant night in New Cairo City. Leading the evening was General Manager Gerhard Mitrovits enlightening us with a few words then the cake cutting, followed by raffle prizes for the lucky winners, and special entertainment for the night.
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Now open
@ Tivoli Dome Heliopolis Zamalek: 0101 222 8818 or 02 2737 2551 Tivoli Dome Helioplis: 0120 083 3499 May 2017 | 85
Zoom In
The Women Hospital Celebrates A Splendid Night in Honor of Inspiring Women On April 4th at the Four Seasons Nile Plaza Hotel, a fabulous haven for women was celebrated as it should be, with a glamorous night fit to suit the women served. The Women Hospital, where women can find the highest standards of care they deserve, celebrated a star-studded night in honor of inspiring women. The celebration took place with the distinguished presence of top society figures, celebrities, fashion icons, and Egypt’s most reputable doctors, all dazzling in spectacular suits and jaw- dropping gowns. The crowd danced the night away to the swinging jazzy tunes of Cairo BigBand Society, DJ AK’s fun beats, and a special performance by Disco Misr. The Fabulous night, organized by Carousel, took the media by storm with everyone talking about the splendid event, from the dashing, chic yet funky and hip décor, to the exceptional entertainment that made this a party to remember.
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Zoom In Holiday Inn Cairo Citystars Celebrates Launching A New Concept of Local Egyptian Food in Pool Garden Holiday Inn Cairo Citystars has recently launched Pool Garden Local Egyptian menu. The hotel hosted a special event to introduce the new menu to media figures and hotel guests. The event was held in Pool Garden at Holiday Inn Cairo Citystars, where guests enjoyed the delicious new items in a relaxed and informal setting. Guests were welcomed by Ibrahim Nasha’at, Holiday Inn General Manager, Sherine Nakhla, Director of Public Relations, and the hotel’s Public Relations team.
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Zoom In Fiat Tipo Gathers The Family After the success of the Tipo 4Door launch in Europe, Fiat Chrysler Automobiles Egypt has decided to offer two categories of the Fiat Tipo to the Egyptian market. Automotive media guests were invited to spend a full day with their families at “La Villa� in Orabi, where they were received and welcomed by Mr Francesco Monaco, the new CEO; Eng. Ayman El-Ayouty, Chairman of Nile Engineering (the official dealer for Fiat, Alfa Romeo and Fiat Professional in Egypt); and Eng. Hisham El-Tayeby, CEO of Nile Engineering; with the attendance of section heads and executives from both companies.
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