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Charcoal Grill to your Table

@ SHERATON CAIRO HOTEL & CASINO

02 3333 6156


2 | November 2018


EDITOR’S NOTE IT IS BOTH RIGHT AND A RIGHT TO GO WRONG

H

ow many times we tend to fall in the trap of not forgiving ourselves for mistakes we made? It is understandable that it varies from a person to another, of course. However; what remains constant is the guilt feelings that we are opposed to every time we figure out that we made some human error.

It is normal and healthy to re-consider what we have done wrong, and take the appropriate corrective action if there’s any room for it of course. If there’s no room for this, there should be no room too for self-blaming and guilt. Because simply we are all human, so yes we can go wrong sometimes, and it is okay! It is needless to be self-sabotaging ourselves. We learn from our mistakes, only arrogant people don’t. The main purpose here is learning the lesson. And what is important equally, is to be able to handle the consequences of our decisions, the good and bad ones. Good decisions make us happy and proud with that feeling of “YES, I’M RIGHT.” Bad decisions or mistakes let us down and disappointed because how come we couldn’t value the situation correctly. The best way to get out of the loop, it to admit we went wrong, yet in a different mindset, like: “Yes, I went all the way wrong, but it is okay to go wrong, and it is my right to be sometimes wrong.” That is how we learn at the end, from bad decisions and experiences as well as good ones. One a side note, one of the things that made me capable to manage this proactive change in my life –still needs improvement- is acquiring the saying “NO” skill, and worth noting that it is not the matter of just spelling the word out, but actually not feeling guilty afterwards. Keep up the good spirit.

Nermine Helmy

4 | November 2018


BRUNCHING AT THE PAL ACE .

BBQ BRUNCH IS BACK!

Stroll along our Garden Promenade Café… listen to the grills sizzle …Savor the tantalizing aromas as our chefs rewrite the brunch menu. We have all what your taste buds desire from a fresh fish market and an endless sushi station to BBQ specials with veggie options, all while enjoying the live jazzy sounds sifting through the waving palms. Grab your family and friends for a great day of #BrunchingAtThePalace. M a ke a d ate eve r y Fri d ay f rom 1pm - 5pm for the best brunch in town!

16 SARAY EL GEZIRA ST., PO BOX 33 ZAMALEK, CAIRO 11211, EGYPT. T: 00. 202.27.28.3000 CAIROMARRIOTTHOTEL.COM ARABIC.MARRIOTT.COM/CAIEG


THE FITNESS AND LIFESTYLE MAGAZINE TEAM Owner/Founder Zeyad Sorour

Editor-in-Chief

Ahmed El Khodary

Managing Editor Nermine Helmy

Senior Editor Rana Hamdy

Business Development Director Mohamed Ibrahim

Marketing & Project Director Samar Zaki

Art Director Eman Salama

Senior Graphic Designer Aala’a El Nahass

Financial Director Haitham Hamouda

Distribution

Mohemed Reda , Ahmed Fawzy

COVER & INTERVIEW CREDITS Photographer: Eslam Soliman 28 Al Shahid Mohammed Qenaya St., Heliopolis, Cairo, Egypt Tel/Fax: (+202) 24156580 Mobile: 01115683666 6 | November 2018

F&L Magazine flmagzine_ www.fitnessandlifestylemagazine.com


ANCIENT WONDERS, MARRIOT T BRILLIANCE ... THE MEMORIES ARE YOURS, THE PLE ASURE IS OURS.

S P E L L B I N D I N G , B R E AT H TA K I N G , O R M E S M E R I S I N G ? YO U C H O O S E A N D F O L LO W T H E F O OTST E P S O F K I N G S A N D P R E S I D E N TS W H E R E H E R I TA G E B L E N D S P E R F EC T LY W I T H 2 1 ST C E N T U RY I N N O V AT I O N . Where Pharaohs once gazed, 40 acres of gardens surround the Royal Lodge that has entranced travelers for 150 years. Today’s adventurers have 331 stylish rooms and suites, many overlooking the Pyramids; four restaurants and lounges; indoor and outdoor meetings and banquet options; heated swimming pool, spa and health club. Effortless booking, check-in and check-out and up-to-the-minute originality join the ancient world to create never-to-be-forgotten memories.

6. PYRAMIDS ROAD, P.O. BOX 12556, GIZA, CAIRO, EGYPT T: 00. 202.33.77.3222 F: 00. 202.33.76.7777 MARRIOTTMENAHOUSECAIRO.COM


CONTENT Issue 41 | November 2018 IN STYLE

12

SMART

18

ADVENTURE

26

GEARS

30

MEET WITH

32

TECHNOLOGY

34

FITNESS

36

BODY & HEALTH

42

ENTERTAINMENT

48

• Stay In Style … Stay In Shape • Skin Care Checklist for A Winter Kick Off • Throwback to Smart Watches Evolution

• Ways to Cope With Workplace Stress • How Relationships Shape Our Characters- Consequences of • In-Depth Interview With Dentist, Writer, and Actor: Karim Fahmy

• For the Sake of History & Peace of Mind

- Wheels Latest Gossip

• Florian Gruhl • Soha El-Torgman

- What’s Up Tech

• Bulletins: For the Love of Pilates • Your Roadmap to Shredded Abs • Meet the Experts

• 8 Ways to Feed Yd Your Brain • Mindful Eating: We Are What We Eat • Recipes

• Culture & Arts • Upcoming Events • News • Zoom In

FITNESS & LIFESTYLE MAGAZINE

8 | November 2018


November 2018 | 9


CONTRIBUTORS Victoria Haig

BSc and Fitness Nutritionist Specialist from the National Association of Sports Medicine USA

Ten years in the Health & Fitness Industry as a Nutritionist in Madrid, Beijing, and now at CrossFit Stars Cairo. Victoria has created Healthy Meal Advisor (a healthy lifestyle ecosystem) to show people how healthy nutrient dense food can be tasty, how their plates should look like, and which foods in which proportions they should eat. Victoria practices ‘aware’ eating helping to educate the client: ‘everything we eat is either feeding disease or fighting it’ – encouraging the client to make their healthy eating a lifestyle not a diet. Victoria is also a mother and fitness junkie with several NASM certs. “Shifting your mindset to shift your weight.”

Alaa Basyouni Nutritionist

Graduated from Ain Shams University, School of Medicine. Obtained a diploma in Healthcare and Hospital Management as well as, Clinical Nutrition both from the American University in Cairo. Additionally, acquired a certificate in Lifestyle Medicine for Weight Management from Harvard Medical School. Founder of the Health Republic, a social platform that aims to provide instant nutritional day-to-day advice, all with the goal of raising health awareness towards a better lifestyle. E-mail: alaa.basyouni@ess.aucegypt.edu Facebook: @HealthRepublicEG

Samar Gamil

Human Resources Professional

I am a simple person who enjoys the little things in life and I spend a lot of my time analyzing individual differences and amazed by God’s creation. My ultimate goal in life is to be happy and try to let everyone around me happy as well. People have always been my passion throughout all the careers I pursued in my life starting from IT, Training, Coaching, Counseling, Assessing, HR Management. God’s gift lies in my ability to promote Voice Behavior wherever I go i.e. encouraging people to speak up their minds. I am a Change Agent who works with passion and in a way I have the ability to place a mirror in front of people thus enabling them to see their areas of improvement and live a happier more productive life. It’s all about people !


IN STYLE - FASHION

Stay in Style Stay In Shape

W

ant to get in shape? Physically getting to the gym is probably the very first mental obstacle and probably the toughest. Unless the workout space is as near as crossing the street, or downstairs the same building, you will make up your mind everytime you tend to decide because simply it is the traffic! We suggest that may be a nice investment in a capsule workout wardrobe that is practical would ease the decision. So, heading to the gym anytime soon?

12 | November 2018


SWEATPANTS

ADIDAS MEN’S ESSENTIALS 3 STRIPE REGULAR FIT FLEECE PANTS

TESLA MEN’S COMPRESSION

ADIDAS MEN’S ESSENTIALS PERFORMANCE LOGO PANTS, BLACK/WHITE, MEDIUM

TESLA MEN’S COMPRESSION

SPORTS SHOES

REEBOK CLASSIC LEATHER

ADIDAS TENNIS SHOES

SKECHERS SYNERGY FINE TUNE TRAINER

ADIDAS STAN SMITH

NIKE FLYKNIT LUNAREPIC SPEAKER

MENS REEBOK TRAINERS-849ISU

SWEATSHIRTS

AUGUSTA SPORTSWEAR MEN’S WICKING T-SHIRT

ADIDAS STAN SMITH

AUGUSTA SPORTSWEAR MEN’S WICKING T-SHIRT

ADIDAS MEN’S ESSENTIALS 3-STRIPE PULLOVER HOODIE

November 2018 | 13


IN STYLE

- SKIN CARE

SKIN CARE

CHECKLIST FOR A WINTER KICK OFF Skin is the body’s protective layer. It’s sculptured to keep out the reach of pollution, allergens, irritants, besides another major role that is to lock water and hydration in. We are all aware that winter lowers the temperatures and humidity levels in our bodies, combined with central heating, compromise the skin, changing the delicate balance of water, fat and protein that make up this barrier. This paradox translates into dryness, redness, sensitivity, irritation, in addition to a crippling case of seasonal affective disorder “SAD”. In short, skin is the armor shield, and harsh weather puts chinks in it. But there are steps you can take to bolster your defenses, like following this regimen to prevent winter’s outrage. SAVE THE FACE: Aside from being a sure-fire way to shock your body into wakefulness in the morning, the second round of washing before bed helps clear the skin of oil, pollutants and any traces of product that might otherwise transfer onto your pillow, and back onto your face each night. Men especially produce a lot of oil, or sebum, on account of their testosterone levels. If left to well up, excess oil clogs pores, causing them to appear larger and leading to shininess and spots. Of course, using the wrong product is just as bad as using no product at all, especially in winter when oily skin types get oilier and dry skin gets drier. WIN THE COLD WAR: Opt for hydrating solutions rather than a bog-standard face wash. As temperatures drop, so does your skin’s ability to retain hydration, which means the face wash you used all summer is not expected to deliver the same results in winter. Look for alcohol- and soap-free formulations packed with antioxidants and skin-saving ingredients like vitamin E. DON’T LEAVE YOURSELF EXPOSED TO THE ELEMENTS: It might seem like a hassle, but a gentle scrub can help clear the skin of dead cells that clog up pores, cause blackheads and make your complexion appear dull and uneven. Exfoliation is especially important for men over the age of 25. That’s when the skin naturally sloughs off dead cells slows down. 14 | November 2018

TONE UP FOR WINTER: Not something you do with a dumbbell, but an important – and often overlooked – step in a solid winter-beating skincare routine. Toning might have a feminine connotation to it, but it’s just what some marketing campaigns convinced us with. Toning helps to de-grease the skin and remove old cells; which proves that it is not female oriented only. Look for a toner that includes salicylic acid, which helps to absorb excess oil as it surfaces, keeping your complexion clear. WEAR PROTECTION: “Sunscreen isn’t just for holidays, it’s for 365 days a year” Sunblock is probably something we’re used to bulk-buying and applying during the summer season. Yet, a sunscreen is not just for when you’re jetting off for a cool vacation in a sunny spot. Surely, our skin get higher burning chances when lying in front of the beach; however, the sun is still all over us the whole year. It is also worth noting that UV rays exposure is a root cause to deep lines, wrinkles and dark spots, but exposure to the sun can further tamper with the skin’s barrier BONUS TIP: Nothing beats the power of maintaining the proper water intake. All of the previous mentioned highlights are just nonsense if you don’t drink the sufficient amount of water. Hydration comes from water, fresh juices, vegetables, and fruits. The beauty of our skin starts from within, from what we feed ourselves with. Remember, “We are what we eat.”


comfort. Combining true luxury with highly specified comfort; the modular spaces bring the outdoors inside by infusing raw punctuations from nature not only allowing light and greenery to unfold all around, but also transforming each home into an exclusive private island of utmost privacy. SURROUNDED BY A PULSING DOWNTOWN DISTRICT BLOOMFIELDS combines the quality of living in a breathing green environment with the excitement of enjoying a central urban lifestyle; all seamlessly interconnected by linked activity bridges for homeowners to appreciate luxury living at varied heights. The Downtown Zone is the lively hub enjoying a direct connection to the lifestyle area at BLOOMFIELDS; from a cutting-edge business park, an assortment of recreational areas, quaint coffee shops, to contemporary fine dining experiences, a daily vibrant fix is only a few steps away from home.

Bloomfields - In the Heart of it All

Savor the New Levels of Integrated Living Purpose and versatility have never taken a better shape as BLOOMFIELDS shapes new standards of intentional living right at the heart of Cairo. Surrounded by the enterprising community of Mostakbal City, the dynamic community of BLOOMFIELDS is designed to offer something for just everyone in search for fresh, bold ideas with sweeping views over sun-kissed parks, open-air galleries, top-notch education, a burgeoning cultural scene, world-class facilities, and a sustainable lifestyle. Set to become Egypt’s hotbed for startups, entrepreneurs, as well as makers and doers who wish to execute flawlessly in all aspects of their lives, the interconnected town is the ultimate place to grab a piece of the magic that balances the best of community living, education, and work. Tatweer Misr’s latest addition is nestled between New Cairo’s Golden Square, and the New Administrative Capital, within close proximity to road 90, and the New Administrative Capital’s Train Station and International Airport. The project also enjoys a strategic location just 45 minutes away from Ain El Sokhna, and can be easily accessed via the Middle Ring Road as well as the Regional Ring Road. Master-planned by world-renowned Italian architect, Gianluca Peluffo and Partners, in collaboration with internationally acclaimed Egyptian architect, Raef Fahmy, BLOOMFIELDS is inspired by the tree of life; artistically conceived to branch out, unfolding a fully integrated town. The project’s lively center is grounded by an impressive college town spreading out to boast a variety of gated residential neighborhoods clustered in the shape of a leaf reflecting an evergreen theme.

LIVING WITHIN THE HEART OF INNOVATION With a breakthrough perspective on integrated living, BLOOMFIELDS unveils an innovative contemporary concept, streamlined to offer a variety of incredible amenities reflected in its mixed-use buildings. With an array of luxury homes ranging from extravagant villas, twin-houses and townhouses, to spacious lofts and apartments; the project is aesthetically designed to embrace cascading green terraces, floating pools, and interactive roofs, as well as breakthrough flying residences for homeowners to connect and relax. In addition to clean contemporary lines, and unadorned interiors with panoramic glass window facades; homes at BLOOMFIELDS are carefully planned to offer an abundance of private balconies, sundrenched open kitchens, and duplexes with linear double heights for mobile

A THRIVING EDUCATIONAL & ENTREPRENEURIAL DISTRICT IS THE COMMUNITY’S BEATING HEART Developing outstanding urban communities goes beyond urban designs and construction, to create a unique life experience for all residents. Developing an integrated urban community with the economic engine being the educational area represents original thought and a peerless sense of value. Boasting Egypt’s first entrepreneurial university and a lineup of internationally acclaimed schools the 90-acre educational district at BLOOMFIELDS will harbor the first global ‘Hub for Innovation & Entrepreneurship,’ providing first-class education focusing on innovation, entrepreneurship education and SME development. It will be the first college in Egypt to graduate the next generation of entrepreneurs.

November 2018 | 15


IN STYLE - WATCHES

THROWBACK TO SMART WATCHES EVOLUTION Watches are essential for gentlemen, it adds a lot to the outfit and overall look. Despite what is your preferred fashion style, it remains an important piece. Remember when the top trend in watches used to be displaying the date. Apparently, that was the start point of watches’ industry renovation. Watches, are no longer limited to being just a timepiece; it evolved and has become a digital item too that supports your day to day operations. Smart watches in a nutshell, are portable devices designed to be worn on the wrist, typically like any watch. Yet; it includes more of the smartphone features; such as touch screens and apps. It is a watch that has an equal value of wearing a mini computer. Depends on your phone brand, you will choose the watch, in order to get both synced together. Consequently, you can have a look on your watch not only to know what time it is, but to check the email notification, use GPS, or answer an incoming call too. 16 | November 2018


It is interesting to mention that first smartwatch attempt in history was in 1972 by the “Hamilton Watch Company and Electro/Data Inc.� A digital watch at that time was that users had to press a button in order to see the time. Back in 1994, Timex Datalink co-developed with Microsoft the first wireless smartwatch where you can download data from the computer. That was done through a sensor embedded in the watch that the computer detects to secure the transfer.

The decision to purchase a smart watch must be taken wisely, not only because it costs a good bunch of money, but you really need to make sure if it is going to be beneficial for you. If you are the kind of a man who updates the mobile calendar with all business and personal appointments, checks the email frequently from your smartphone, uses GPS to navigate through the roads and identify traffic jam spots every day at any time. It might be useful for you since your phone runs out of charge frequently. However, it suits you perfectly if you are into fitness as part of your daily routine, in a way that you use the fitness apps to keep record of your workout through the heart-rate monitor, water resistance, and motion sensors. If you are the man who manages all of the above, a smart watch is definitely your thing. A Smart watch is one of the major outcomes of the digitized era that we live in nowadays where every device gets connected via the cloudconcept.

PULSAR WATCH

Samsung initiated the smartwatch that makes calls back in 1999. The watch had integrated speaker and microphone where the call was capable to last for 90 minutes.

SAMSUNG

Fossil released the Wrist PDA smartwatch during the early 2000s, at that time fossil managed to introduce a revolutionary timepiece. The watch included virtual keyboard, touch screen, infrared port, it was even capable of exchanging data with computers. FOSSIL WRIST PDA

Probably Fossil at that time invented something the market was not educated enough to hospitalize. Currently, it is Apple and Samsung that are leading the market when it comes to smartwatches. This is definitely due to the high competition and market share for the devices. SAMSUNG GEAR FIT2 SMART WATCH

APPLE WATCH SERIES

DRUMSTONE A1 BLUETOOTH SMART WATCH SPORT

November 2018 | 17


SMART - PERSONAL DEVELOPMENT

WAYS TO COPE WITH THE WORKPLACE STRESS

We live the experience of work stress on daily basis; some more than others, may be but at the end, it is every worker story in a nutshell. Unfortunately, It is something that we have to live with and get used to, it is something that we all need to be aware of. Knowing the most common causes of work related stress can help us take steps to prevent it and look after our mental health and wellbeing. There are many definitions of stress, what one person finds stressful, another might find motivational. As humans, we all react differently to different situations. Knowing what stress is, can be a starting point for us to know when we are experiencing it and how we can tackle it. Firstly, stress is a negative feeling and can be associated with physical symptoms. These symptoms may include shortness of breath, increased heartbeat, tummy issues, raised blood pressure and sweaty palms. Over time, these physical issues can worsen and turn into serious health problems. It’s important to recognize the common causes of stress at work so that you can take steps to reduce stress levels where possible. Workplace stress can be caused by a number of factors from heavy workloads and over-promotion to bullying and blame culture. STUDIES HAVE LISTED AND COMMUNICATED THE TOP STRESS REASONS AT WORKPLACES, AND HERE’S A LIST OF THE ONES WE FIND MOST COMMON: • Insufficient workloads, making people feel that their skills are being underused. • A lack of interpersonal support or poor working relationships leading to a sense of isolation. • People being asked to do a job for which they have insufficient experience or training. • Difficulty settling into a new promotion, both in terms of meeting the new role’s requirements and adapting to possible changes in relationships with colleagues. • A blame culture within your business where people are afraid to get things wrong or to admit to making mistakes. • Weak or ineffective management which leaves employees feeling they don’t have a sense of direction. Or overmanagement, which can leave employees feeling undervalued and affect their self-esteem. • Multiple reporting lines for employees, with each manager asking for their work to be prioritized.

18 | November 2018

• A poor physical working environment, eg excessive heat, cold or noise, inadequate lighting, uncomfortable seating, malfunctioning equipment, etc. Well, after getting a closer look of why we tend to get stressed at work, it is time to think proactively on HOW to cope with these stressful moments. Hence, we decided to oppose the 8 common factors that lead to stress with other 8 ways to better handle stress. 1. SEE THE BIG PICTURE Ask your boss what are your key deliverables. Be clear about your job objectives and how you can add value to your department. Don’t get bogged down by your various tasks, but prioritize and do one task at a time. 2. TAKE TIME OUT Have a relaxing chat with your colleague or friend, have a stretch at the photocopy machine or pop downstairs to buy a snack. Getting a breath of fresh air will help you to cool off your feelings of stress, anger or irritation. 3. DON’T SMOKE, EAT OR HAVE CAFFEINE TO DE-STRESS “Nicotine is a powerful stimulant which can lead to higher, not lower, levels of anxiety. Coffee contains caffeine which can raise levels of the stress hormone cortisol. It also has a mild addictive effect. To relax your mind, drink less coffee,” says Dr Fong. Stress may also make you reach for junk food, such as potato chips or doughnuts which are high caloric snacks. Where possible, try to reduce snacking. When you really must snack, eat healthily and stock up your work desk with healthy alternatives, such as: nuts, dried fruits like raisins, fruits, or vegetables.

4. ESCAPE FOR AN INSTANT Think of one instance in your life when you were happy and relaxed. Hold that image in your mind for at least one minute. Keep a postcard or cut-out image of your favorite landscape on your wall and look at it when you are stressed. 5. DON’T BE A HERO If you over-commit by taking on too many projects with unrealistic deadlines, you will not only lose credibility at work but you will also stress yourself out unnecessarily. If you can delegate or share the responsibility for some projects, go ahead. 6. GET ENOUGH REST Give your body the sleep it needs – at least seven to nine hours a night. Your stress levels will drop when you are well rested and you will be able to take on your job challenges with more composure. 7. GET ADEQUATE EXERCISE Regular exercise is not only important in keeping you physically healthy but it also promotes mental well-being. Exercise produces endorphins, which are chemicals in the brain that act as natural painkillers, leading to improved sleep and reduced stress levels. World Health Organization recommends that healthy adults should target to do at least 150 minutes of moderate intensity aerobic physical activity a week. 8. DON’T BE SO HARD ON YOURSELF Much of our stress is self-imposed. Most of us set targets regarding desired salaries or positions on the corporate ladder. When we don’t achieve our targets, we get stressed and depressed. Recognize that success is in the eye of the beholder, and that ambitions take time, opportunity and, often, luck to materialize. Don’t take yourself too seriously.


November 2018 | 19


SMART - RELATIONSHIPS

How Relationships Shape Our Characters? BY: SAMAR GAMIL

It’s amazing how every relationship we passed throughout our lives has helped in building, developing, and shaping our current characters. We are the final product of how we reacted, handled, or didn’t handle everything we passed through in life; as if we are huge inventories filled with this gigantic size of memories and feelings that have their own operating software, and are perfectly programmed to handle everything and everyone around us making us the people who we are today.

20 | November 2018


I learnt by time that there are no benchmarks in relationships; each relationship is a special case of its own, including its own customized set of factors that shaped it i.e. type of relationship, relationship duration, characters of both parties, their history if any, the mental alignment of each. From my point of view, what really matters the most, is the intensity of emotional and mental alignment together with the other person that caused us to form a new common perception of life which may have permanently changed us. Analyzing different types of relationships for a long time made me realize that there are two main checkpoints in any relationship. The first is how it started and the other -and probably the most importantl- the quality of its closure. Between those two checkpoints lie the memories that we choose to cherish as well as those we choose to hide in our

subconscious mind. In all cases, once those memories weren’t nurtured properly or didn’t have their healthy closure; they inevitably find their way back to our bodies in the form of psychological or physical disorders.

face the root cause of our problems or assertively deal with what we passed through by denying it or underestimating its impact, our bodies teach us toughly the lesson we should have learnt, but this time the hard way!

Let’s take a helicopter view of our lives and revisit relationships that actually matter to us and start analyzing each; how it started, how it ended, how it shaped our characters, are we satisfied with it’s quality, are we stuck in it, did it become part of our daily routine instead of being a motivation as it used to be, what kind of memories do we still have for it, are we a victim of our own choices, do we love ourselves enough in it, what could we have done differently to be happy now….etc.

Sometimes all we need is to let it all out, share our feelings with a trusted person, talk about what’s really bothering us, seek help, find solutions, be more assertive and realize that living a life with quality is not an option.

Drawing the relationship timeline every now and then reflects how you manage your life and what kind of people you tend to attract. Remember this; when we fail to

In a nutshell, love yourself enough to stand for it when needed. Be happy, stay fit, work hard, enjoy the little things that matter, enjoy the company of your loved ones that are sometimes taken for granted and enjoy the journey of life which will have more relationships to come yet what matters the most is how will it shape you and most importantly how you can get the best out of it. November 2018 | 21


SMART - IN-DEPTH INTERVIEW

KARIM FAHMI THE DENTIST, WRITER, AND ACTOR

A

talent that decided to deviate from the stable career path of him being a “Dentist� to pursue his passion in doing what he has always wanted to do. A Talent that keeps developing and crystalizing day after day. From starring roles, to creative script writing mastering the art of surprising plot twists. He is indeed a persistent mindset that is set to succeed and excel. What we really noticed from our interview is how passionate and eager Karim is to give more to his work. Fahmi shares with us his upcoming plans for both, cinema and TV.

22 | November 2018


1.WHAT IS HARDER FOR YOU TO PERFORM, PLAYING A ROLE OF YOUR OWN CREATION OR THE COURTESY OF ANOTHER WRITER? Both are hard and need a lot of work, and studies. May be when you are the one who is writing the script you tend to write down many drafts in the process of the crystallization and developing the idea. Where we can consider that if I am the scriptwriter it give me the privilege to study the role better and of course get more involved in the story which is considered a wider chance of studying. Yet, both remain at the same level of hardness. 2.WHAT ARE YOUR HOBBIES? Football, PlayStation, and different cards games, estimation and jacks. Of course playing or watching soccer games is number one. 3.WHO IS YOUR FAVORITE ACTORS INTERNATIONALLY? Ben Stiller, he owns a brilliant mind. I like his work so much especially that he is a director and scriptwriter besides being an actor. I think we are like-minded. 4.IN WHAT DIRECTION DO YOU CATEGORIZE YOURSELF AS AN ACTOR? I can’t really categorize myself in a certain direction. I play the role that the script acquires, either it’s comedy, action, tragedy. However; if there is a categorization I believe I am definitely not a comedian. If the situation is written for a light comedy I will do it; however, I don’t find comedy my thing. 5.WHAT REMAINS THE HARDEST SCRIPT WRITING THEME TO WRITE? Comedy of course. It is the hardest theme of writing all over the world is comedy. It is well known that a great comedy writer can write whatever else theme, suspense, action, tragedy, or whatever. There’s a famous quote that describes the talented comedy writer as a resident in the top floor of a building, he can easily move down the stairs to write other themes. 6.A ROLE THAT HAD A GREAT INFLUENCE ON YOUR CHARACTER, EITHER GOOD OR BAD. Assem in “Hekayat Banat.” The impact I mean inhere is not any changes in my personality but this role was the first character I was known for. People would meet me in the streets and call me with Assem, this is the kind of influence I opposed. On the other hand, the role that I played and influenced the way I talk, it was Karam in “El-Hesab Yegma’” I was playing the role of a poor, bully man who lives in hard low living standards. Karam really influenced the way I speak especially that a series takes a quiet period to shoot, so I remained Karam in my personal life for a while. 7.WHAT IS THE ROLE YOU DAYDREAM ABOUT PLAYING? To be honest, there is no certain role that I wish for. I would love to play any role that is well sculptured and written. What I aim for is to perform something new and different that makes me go with the flow of the script. Besides the movies I write, I wish to be handed with a different set of characters

Photography: Eslam Soliman Stylist: Nourhan Hossam Wardrobe: La Maison de Gamil November 2018 | 23


8.WHAT IS THE MOVIE/SERIES THAT YOU HAD BIG EXPECTATIONS AND IT DID NOT REALLY GET THE FEEDBACK BY THE AUDIENCES -EITHER IT WAS YOUR SCRIPT OR YOU WERE AN ACTOR? “Ard Khas” written by Mohamed Abd el Moaty, directed by Hady El Bagoury, Hany Osama. If was the first series to be captured using a 16mm lens. It was the first series for me to perform and I expected a greater success for this project. However; it was a really respectable work from the script, shooting, to all the talents who contributed in. And until now, there is no other series that is shot with the same capabilities of this show. 9.HOW DO YOU MANAGE TO ALWAYS FIND A SLOT TO WORKOUT AND STAY ALWAYS IN SHAPE? Well, to maintain your body to stay always in shape is really hard. It acquires exercise every day, and special food, I am on diet all the time. Friday is the only free day that I abuse by eating everything on this planet. I work-out for 2 hours a day at the gym, this slot of my life nobody dares to mess with it; except while shooting, of course. In case I am travelling, I definitely ruin all the diet and dismiss the exercise part during the vacation, so when I return if have to double the effort to compensate what I missed. In a nutshell, exercising at the gym is very essential for me to keep the body shape as well as the football matches I play with my friends. 24 | November 2018


10. for sure. There is no other sport that overcomes the soccer game for me. 11.ARE THERE ANY UPCOMING PROJECTS IN THE PIPELINE? We are preparing for Ramadan series that is the courtesy of Mohamed Abd El Moaty, directed by Magdy El Semiry and produced by Aroma. We are currently in the preparation phase aiming to be aired during Ramadan. For the cinema, I am currently preparing for a movie that is taking a quite long time to be ready to hit the road. I am the scriptwriter for the movie, and one of the starring casts, this movie will contain a lot of stars, at least 100. The movie will be produced by Ahmed El Sobky and Mohamed El Sobky.

November 2018 | 25


ADVENTURE

- INBOUND TRAVEL

FOR THE SAKE OF HISTORY & PEACE OF MIND Once known as the ancient Egyptian town of Swenett, Aswan was believed to be the first town in Egypt, and an important trade hub that sat at the southern mouth of the life-giving Nile. For an interesting walk through the country’s ancient history as well as a glimpse into one of its more laid-back, paradise-like destinations, a visit to Aswan should be at the top of your list of places to visit in Egypt.

LUXOR & ASWAN

LUXOR & ASWAN Agency: Min Travel Duration: 5 Days Adventure: Nile Cruise

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PACKAGE INCLUDE • Arrival/departure assistance & transfers at Airport or station • All transfers mention in program by private Air Condition Vehicle • All entrance fees for sightseeing mention in program. • All service charges and taxes • Private Licensed Egyptologist guide • 03 or 04 nights’ accommodation in Luxury

PACKAGE EXCLUDES • International flights • Domestic Trains & flights • Visitor’s VISA *obtain upon arrival at airport for USD 25. - Per person • Personal expense • Any item or service not mentioned • Tipping


LUXOR & ASWAN |

Agency: TRAVCO Holidays | Duration: 12 Days | Adventure: Nile Cruise

PACKAGE INCLUDE • All sightseeing tours (including entrance fees) with private licensed guide. • All airport transfers and ground transportation in TRAVCO a/c vehicle as stated in the program. • 03 nights including breakfast only at Cairo 5* Hotels. • Domestic flight CAI/LXR & ABS/CAI Y class. • 04 nights accommodation on board 5* Travcotels Nile Cruise including breakfast, lunch and dinner. • 04 nights accommodation on board 5* Lake Nasser Cruise including breakfast, lunch and dinner.

PACKAGE EXCLUDES • Any extra expenses of personal nature such as drinks, tips etc. • Any tours or transfers which were not mentioned in the above itinerary. • Any departure taxes.

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LUXOR & ASWAN

LUXOR & ASWAN Agency: Egypt Nile Cruise Duration: 07 Days Adventure: Nile Cruise PACKAGE INCLUDE Flights: • Domestic Flight Cairo / Luxor in day 3 Transfers: • Arrival transfer from Cairo Airport to Hotel in Day 1 • Departure transfer from Hotel in Cairo to Cairo Airport in Day 3 • Arrival transfer from Luxor Airport to Nile Cruise Boat in Day 3 • Departure transfer from Nile Cruise in Aswan to Aswan Airport in Day 7 • All transfers by air-conditioned nonsmoking vehicle or buses ACCOMMODATIONS • Hotel In Cairo • 2 Nights in 5 Stars Hotel in Cairo on bed and breakfast basis • Nile Cruise Boat • 4 Nights in 5 Stars Nile Cruise Boat on full board basis MEALS • 2 Breakfasts at Hotel in Cairo • 4 Breakfasts at Nile Cruise Boat • 4 Lunches at Nile Cruise Boat • 4 Dinners at Nile Cruise Boat PACKAGE EXCLUDES • Optional Sightseeing Tours • Any extras not mentioned in the program • Optional Excursions • Personal expenses • Tipping • Beverages

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November 2018 | 29


GEARS

- WHEELS

WHEELS LATEST GOSSIP KIA Cerato

Take the wheel of the stylish new Kia Cerato and start your day feeling invigorated, relaxed and capable of anything. This remarkable compact sedan delivers inspiring performance, along with the latest driver assistance and entertainment technologies. Life just got more interesting. The enticing silhouette of the Cerato extends from its long hood, under which its power is generated, to the spacious cabin, where there is ample legroom and headroom thanks to the gentle sweep of the roofline. The Cerato has the best of both worlds—a sporty character grounded in a nimble suspension and responsive drivetrain, coupled with the allure of a spacious, welcoming interior. Aerodynamic contours draw the eye from front to back, while its daring stance signals that it’s up for anything. The intersection of the side contour and the front grille. And how the tail lamps seamlessly blend with the rear trunk lid spoiler. Every line on the Cerato contributes to its winning personality. Simplicity is the key to the luxuriousness of the Cerato dashboard. The look is clean throughout, with driver information appearing sparingly on the instrument cluster and floating center monitor. Metallic trim gives a sporty yet sophisticated touch, while sleek lines connect the turbine-inspired air vents at either side.

Renault Megane

Flexible and responsive from low rpm, the energy TCE 130 petrol engine delivers power with it’s turbo function and economy with it’s low consumption. The seat of New Renault Megane Grand Coupé has been crafted with the utmost care. Massage Leather Seat, Lumbar Adjustment, Passenger height Adjustable. Thanks to its space on board, New Renault Megane Grand Coupé makes each of your trips unique. Enjoy its generous volumes. Sit comfortably and enjoy the spacious cockpit. With its boot volume of 508 dm3 VDA standard, New Renault Megane Grand Coupé offers you a very nice cargo space. Its wide opening of 1,11m, allows you to place easily objects very bulky. Integrated with the new Renault Megane Grand Coupé dashboard, the R-LINK 2 touch pad allows you to customize your settings to suit your preferences. Display, air conditioning, position of your seat, access to radio, navigation or your applications ... Its simple and fluid interface allows you to create up to 6 user profiles. New Renault Megane Grand Coupé is equipped with a 8.7 “color TFT LCD digital instrument panel. All information relevant to your driving is included, including the MUTI-SENSE mode you have chosen. Customizable according to your wishes, it can adopt several styles.

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CHEVY MALIBU

Restyled and ready to impress With a new grille and fascia, the 2019 Malibu midsize car completes a refreshing design update that demands attention before you even step inside its refined interior. Also new in 2019 is the debut of the exciting and sporty Malibu RS that turns up the wow factor at a price you’ll appreciate. The newly redesigned front fascia of the Malibu demands attention as soon as you face it. That sleek, sporty and sculpted exterior continues to impress from every aerodynamic angle — accented by available LED daytime running lamps, dual exhaust outlets and LED tail-lamps. Inside, you’ll find a spacious, comfortable and quiet interior with refined touches like available steering wheel-mounted controls that put ingenious technology at your fingertips. The new RS† brings a new level of style to the Malibu lineup. The exterior features an exposed dual exhaust design, a rear spoiler, unique 18-inch machined wheels, Black sport grille and bowtie emblems, and RS badging. Inside, you’ll find a leather-wrapped shifter and steering wheel, and a power driver seat.This midsize car offers two turbocharged engines that allow you to choose the balance you want between performance and fuel efficiency.

MG6

Equipment levels are generous, however, with features like a 360-degree parking camera and voice control. On the safety front, the MG6 gets six airbags, autonomous emergency braking and a lane departure warning system. Despite the sloping roofline the rear offers reasonable space for adult occupants and continues the front’s black and red look. Passengers get their own air vents and a USB charger in the back of the centre console. The boot is reasonably big, but on our car part of the parcel shelf had already fallen off. It switches to 17-inch wheels, but body control seems largely unaffected. The petrol and electric units work seamlessly together, and the only real indication you’re in a hybrid is the subtle whine from the engine.

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INTERVIEW

MEET WITH FLORIAN GRUHL THE GENERAL MANAGER OF THE HILTON LUXOR RESORT AND SPA

1. FROM YOUR POINT OF VIEW, WHAT DISTINGUISHES HILTON AMONG OTHER HOTELS? Hilton is a leading global hospitality company that is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company also manages an award-winning customer loyalty program, Hilton Honors. Also, Hilton isn’t only serving guests by the highest standards, it provides their Team Members a comfortable work environment with great opportunities to grow and develop. That’s why Hilton started the Thrive@Hilton program. Hilton is more than just a place to work; our Team Members are the “Heart of Hilton” and at the core of all our success on a daily basis. We want all of our Team Members everywhere to thrive in Body, Mind and Spirit, because when Team Members thrive, Hilton thrives. Furthermore, the “Travel with Purpose” program is Hilton’s corporate responsibility strategy to redefine and advance sustainable travel globally. By 2030, we plan to double our social impact and reduce our environmental footprint in half. 2. HOW WELL DO YOU BELIEVE THIS DYNAMIC INDUSTRY IS DELIVERING QUALITY SERVICES IN EGYPT IN COMPARISON TO OTHERS AROUND THE GLOBE? I believe that Hilton is a very competitive company in Egypt. At Hilton Luxor Resort & Spa, we have loyal customers due to fantastic products and great customer service, which reflects in the amazing guest feedback we are receiving on a daily basis across all our different properties. 3. WHY DID YOU CHOOSE TO JOIN THE HOSPITALITY SECTOR AT THE FIRST PLACE? From a very young age, I enjoyed travel32 | November 2018

ling and staying at hotels with my parents. During one stay at a Hilton hotel in USA, the book “Be my guest” of our great founder Conrad Hilton fell into my hands, once I read this inspirational book about his story of founding the world’s leading hotel company in Texas 100 years ago, I knew that I want to become as well a real hotelier. 4. DUE TO YOUR VAST EXPERIENCE; YOU HAVE BEEN ASSIGNED TO WORK ON DIFFERENT COUNTRIES WITH DIFFERENT CULTURES AND VARIOUS TARGET MARKETS. SHARE WITH US THE IMPACT OF THIS MULTI-CULTURED EXPERIENCE ON YOUR PERSONALITY AND WHAT DO YOU FIND DISTINGUISHED IN EGYPT. I have now 16 years of experience in the hospitality industry having started my career as a Trainee at Hilton Bonn in Germany in 2002. I ascended from Food &

Beverage Supervisor to Food & Beverage Manager in both Europe and the Middle East before becoming Operations Manager at the Hilton Salalah Resort in the Sultanate of Oman in 2012. In June 2014, I was appointed Director of Operations at Hilton Kuwait Resort, before I started as General Manager of Hilton Luxor Resort & Spa in May 2018. From all these years of working in different roles for Hilton Hotels & Resort in 5 countries on 3 continents, I gained much experience and knowledge in the field of tourism which I would like to use now to have a positive impact on the business for the Hilton Luxor Resort & Spa and the amazing city of Luxor. Over all these years I have worked with many different nationalities, but I must say the people of Upper Egypt and specially Luxor are the warmest and friendliest people I have ever worked with. I am proud to be part of an outstanding team and the General Manager of the best and most beautiful resort in Luxor.


INTERVIEW

MEET WITH SOHA EL TORGOMAN

CLUSTER GENERAL MANAGER OF RAMSES HILTON & HILTON CAIRO WORLD TRADE CENTER RESIDENCE 1. SCALING UP THE JOB RESPONSIBILITIES FROM THE GENERAL MANAGER OF HILTON HURGHADA RESORT TO THE CLUSTER GENERAL MANAGER OF RAMSES HILTON AND HILTON CAIRO WORLD TRADE CENTER RESIDENCES HILTON IS A CHALLENGING CAREER MOVE, HOW DO YOU SEE THIS OPPORTUNITY? The challenges are more about moving from a resort to living in the city; in Hurghada, things were so laid back and relaxing, but in Cairo, the rhythm of the city is fast. Also, as a female let me tell you the whole wardrobe changed from smart casual to business formal. The lifestyle changed from walking on the beach to work, it’s not an option to walk from the hotel to the Center in Cairo. In Cairo things differ from Hurghada, guests in Hurghada come to enjoy the sun and relax so all efforts are towards availing facilities for families to enjoy their vacation especially that they come for a week or so, so you have time to interact and attend during their stay to their requests or comments, but in Cairo most of our guests are business travelers and their rhythm is really fast. They stay for a couple of nights only so, we should be up to the challenge in order not to make their day any harder. In my opinion the job responsibility of the General Manager whether in a resort or a city hotel is the same, what makes the difference is the guests’ needs and type of challenge each property & each location brings. 2. WOULD YOU GIVE US A HINT ABOUT YOUR VISION TOWARDS THE HOTEL IN REGARDS TO YOUR CURRENT JOB DUTY? We are currently working on a full renovation master plan for the Ramses Hilton. And after 35 years, we have actually initiated the renovation process of the Hotel. The execution started in 2016 with the 3 upper floors including OPIA Rooftop Lounge & Bar in addition to the Hotel Facade. In addition to a new Executive Lounge that launched end of 2017.

Our next phase will include the entire Lobby level with new reception, lounges, restaurants and ballroom. This in addition to 5 guest rooms’ floors and so on, until we complete the entire hotel over a couple of years. 3. SHARE WITH US YOUR CAREER JOURNEY IN THE HOSPITALITY MANAGEMENT INDUSTRY THAT LED YOU TO BE IN CHARGE FOR ONE OF THE BIGGEST NAMES IN THE EGYPTIAN MARKET. I joined Hilton in 1981 where I started in Ramses Hilton as a receptionist. I had no experience at the time, so that was my first lesson in hospitality. I stayed in Front Office till late 80s. After 1987, I held various managerial positions as Assistant Office Manager and Director of Business Development. In 1998, I was offered my first General Manager role at Hilton Ain Al Sokhna. In 2002, I was appointed General Manager of Hilton Hurghada Resort which was followed by my latest role which is a Cluster General Manager for Ramses Hilton & Hilton Cairo World Trade Center Residences in 2016. I am the first Egyptian & Arab female to manage a hotel in Egypt and in Hilton, and I was recognized by the U.N. World Tourism Organization on 2007 World Tourism Day. I was also awarded The Hilton EMEA Leadership award in 2016 and the Hilton MEA President’s Award in 2017. This is in addition to being elected a Member of the Egyptian Hotel Association & Chairman of the Red Sea Chamber from 2015 until the beginning of 2016, when I was transferred to Cairo and had to leave my position at the Red Sea. I was also appointed Member of The Egyptian Tourism Authority & a Member of the Technical Committee for the Higher Council of Tourism 2016-2018. 4. WHAT BEST DESCRIBES YOUR JOURNEY FROM FRONT OFFICE AGENT UP TO CLUSTER GENERAL MANAGER? If there’s one thing that majorly contributes to being successful, it is to “love what you are doing”. I’ve always loved tourism and the

hotel industry specifically. In my opinion, this is a very rich industry where you can create an experience, and leave an impression on your guests and all stakeholders. And let’s be honest; for any tourist or guest, the first thing that will leave an impression is how their stay was and how warmly they were welcomed. Here, you can truly make a change. I began my career at a travel agency before I joined the hotel industry. I later went back to a travel agency, but that time I realized that this isn’t where I belong; I realized then that I’m passionate about hospitality and that this is the career path I want to pursue. Another key factor to reach success in this industry is your perception of it. To me, a hotel is like a big mansion, you have to make it warm and welcoming and always new; and it is my responsibility to be fully in charge and involved in everything. It is the way you run it that determines how it stands out. When you offer something new to the guests, the market, and the team; you succeed at making the entire entity remarkable and unique. November 2018 | 33


TECHNOLOGY - WHAT’S UP TECH

WHAT’S UP TECH?

SAMSUNG GALAXY A7

IPHONE XS

OPPO RX17

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OPPO RX17 OPPO Electronics Corp. is an electronics manufacturer based in Guangdong, China. Known for its smartphones, the company also makes MP3 players, portable media players, LCD-TVs, and DVD/Blu-ray players. It was founded in 2004. The company is also a smartphone maker. It has launched a whole range of Android powered smartphones. Oppo’s latest mobile launch is the RX17 Neo. The smartphone was launched in November 2018. The phone comes with a 6.40-inch touchscreen display with a resolution of 1080 pixels by 2340 pixels. The Oppo RX17 Neo is powered by octa-core (2x2.2GHz + 6x1.7GHz) Snapdragon 660 processor and it comes with 6GB of RAM. The phone packs 128GB of internal storage As far as the cameras are concerned, the Oppo RX17 Neo packs a 16-megapixel (f/1.75) + 2-megapixel (f/2.4) primary camera on the rear and a 25-megapixel front shooter for selfies. The Oppo RX17 Neo is powered by a 3600mAh. It measures 158.30 x 75.50 x 7.40 (height x width x thickness) and weigh 156.00 grams. Connectivity options include Wi-Fi, GPS, Bluetooth, NFC, USB Type-C and Active 4G on both SIM cards. IPHONE XS Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual-camera system with Depth Control. iPhone XS is everything you love about iPhone. Taken to the extreme. The most durable glass ever in a smartphone. A beautiful new gold finish, achieved with an atomic-level process. Precision-machined, surgical-grade stainless steel bands. And a new level of water and dust resistance. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps,

and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster.This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. SAMSUNG GALAXY A7 Users can snap bright, clear selfies any time of day and never worry about searching for the ideal lighting again, with the Galaxy A7’s 24MP front camera and adjustable LED flash. Take bokeh effect selfies with Selfie Focus, and mimic professional studio lighting with Pro Lighting Mode. Add a personal touch and express yourself with AR emoji, and flattering filters. Featuring a premium 6.0-inch Super AMOLED display, the Galaxy A7 lets you experience and share the world as you see it. Adding on, Samsung’s signature Infinity Display makes the most of uninterrupted, immersive viewing. The Galaxy A7 also supports Dolby Atmos® immersive sound technology, which brings entertainment to life through moving audio that flows all around you. When it comes to style, the Galaxy A7 does not compromise. Coming with a premium glass design, a side fingerprint sensor for greater convenience and smooth seamless curves, it’s both practical and comfortable in your hand. Available in three stylish colors to suit your personal style – blue, black and gold – expressing yourself with the Galaxy A7 has never been easier.

November 2018 | 35


FITNESS - BULLETINS

FOR THE LOVE OF PILATES The surge of popularity that Pilates has enjoyed in recent years has been powered to a large extent by a wave of women participants and instructors, leaving some with the impression that the Pilates method is more for women. Core strength, flexibility, balance, uniform development, and efficient movement patterns — all are hallmarks of Pilates training and highly relevant to men’s fitness. The integrative component of Pilates can be especially beneficial for men, whose workouts often emphasize a part-by-part approach to muscular development, such as occurs in weightlifting. Pilates, by contrast, emphasizes moving from the center of the body, the powerhouse, and developing core strength in the deep muscles of the center to stabilize the trunk and protect the back. This kind of core training makes Pilates an excellent technique for whole-body fitness, as well as a foundation for cross training with other kinds of sports and exercise.

There is nothing specifically different about Pilates training for men, especially in the beginning. The Pilates method is the same for all. Developed on a man’s body, and taught with input from both men and women, Pilates is founded on healthy movement principles for the human body in general. Men might find that their muscles are a little tighter than women’s, especially in the hips and hamstrings, but exercises can be easily modified to allow those areas to stretch out gradually. Modification of exercises is commonplace in Pilates, allowing it to meet a variety of needs in practitioners.

Increasing flexibility is a goal that Pilates addresses in a way that men often feel comfortable with. Pilates works toward functional fitness. That is, the ability to have the strength, balance, and flexibility that allows one to move through daily-life tasks with grace and ease. To this end, Pilates exercises do seek to increase flexibility and range of motion, but one won’t find the kind of pretzel stretches in Pilates that one might find in gymnastics or yoga.

Pilates is a body/mind practice where part of the exercise is to bring one’s full care and attention to every movement. Similarly, exacting alignment and core training that goes beyond the superficial muscles require more subtle attention and microadjustments than some men are used to finding in an exercise class.

The best way to start learning about Pilates is by taking classes. You might find that women outnumber men by quite a bit. While that demographic is changing, you’ll probably have to deal with being the minority gender, so be forewarned.

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There is none of the “just power through” kind of attitude that men might be used to from gyms. This often becomes most apparent when working with the Pilates equipment, which, though it is resistance equipment, is not intended to be overpowered. In fact, sometimes the lightest setting on a piece of equipment, such as the reformer, is the most challenging for the core muscles. In Pilates, controlled, well-aligned movement is the ticket to a deeper level of fitness.


November 2018 | 37


FITNESS - BUILDING ABS

YOUR ROADMAP TO SHREDDED ABS BY VICTORIA HAIG

A shredded set of abs usually tops the most wanted list when it comes to fitness goals for many guys and indeed women too nowadays. With trainers and gimmicky products alike offering effortless programs that guarantee results in mere minutes a day it’s difficult to know what really works. There are a rare minority of people with impeccable genetics or full proof diets that might be able to make these plans or products work but most bodies just aren’t made that way. There are methods that do work so we decided to give you our no nonsense take on ab sculpting. So how do we promise you abs? First and foremost, apply the proven principles of science and let go of outdated guidelines. Outlined below are the five key points to integrate and implement for your roadmap to sucess.

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A shredded set of abs usually tops the most wanted list when it comes to fitness goals for many guys and indeed women too nowadays. With trainers and gimmicky products alike offering effortless programs that guarantee results in mere minutes a day it’s difficult to know what really works.

contract they use energy which is why you burn calories exercising. Weight training unlike long steady state cardio also causes damage to your muscle fibers and that’s the desired goal. Your body then has to repair and upgrade those fibers after you have finished your workout, which in turn boosts your metabolism for up 48 hours.

There are a rare minority of people with impeccable genetics or full proof diets that might be able to make these plans or products work but most bodies just aren’t made that way. There are methods that do work so we decided to give you our no nonsense take on ab sculpting.

So, train your body as a unit, don’t neglect any part. Don’t be THAT guy that doesn´t train legs, in fact that advice goes double for legs – train them twice weekly for even better results. Case in point: Syracuse University researchers determined that people burned more calories the day after a lower-body resistance session than the day after they worked their upper bodies.

So how do we promise you abs? First and foremost, apply the proven principles of science and let go of outdated Finally build your workouts around big guidelines. Outlined below are the five key points to integrate and implement for multijoint complex movements like squats, deadlifts, and cleans that will ensure maxiyour roadmap to sucess. mum muscle recruitment. ABS ARE MADE IN THE KITCHEN If abs are made in the kitchen then clearly the problem is we don’t know what the recipe. To create chiseled abs your diet needs to be as strict as your workout plan. Some experts recommend eating clean and eating six small meals a day instead of the conventional three. Eating clean means removing sugar and processed foods from your diet, while this is healthy sound advice weight loss or fat loss really is as simple as eating in a calorie deficit, eating less calories than your body needs.

YOU CAN´T CRUNCH YOUR WAY TO A SIX PACK Don’t buy into the myth that you can crunch your way to a six pack. Classic ab moves like crunches and sit ups work on the muscles that help you to flex, or round the lower spine. Whereas authentic core exercises work the muscles that prevent your spine form rounding, they transfer force from your lower body to your upper body (think of a golf swing) and vice a versa.

Core exercises engage the same muscles as crunches with the added benefit of also targeting your hip and lower back muscles. Core exercises are executed in a stable There is a caveat: make sure you are getting adequate protein to help build the natural position and include the obvious plank, mountain climbers, and even the muscle in your midsection. Remember push-ups. before you embark on any new diet it is best to consult a doctor or nutritionist. On side note it’s important to master the plank in all its variations, focus on keeping your spine aligned, and squeeze your WORK EVERY SINGLE MUSCLE core and glutes to activate your muscles, this teaches you to keep you core stiff for Your muscle is marvelous, aside from almost every exercise and helps protect being the fountain of youth it works to you from potential injuries. help you in many ways. Here is a quick scientific explanation of why your muscle A good trainer tip is to work your core at is your best fat burner; every time they

the beginning of your workout, that way they will be engaged throughout the session. A strong core will help you squat and deadlift more weight, lifting heaver weight allows you to use and build more muscle, burning more calories, this is a long-term approach for gains and continuity. DITCH THE STEADY STATE CARDIO Another myth to disregard in the face of modern research is that running burns more calories than lifting. The University of Southern Maine found that a single set of weightlifting burns the same number of calories as running a 6-minute mile run for the same amount of time. Additionally, there is the metabolic boost of weight training and the fact that your body is being provided with the necessary stimulus to build new lean tissue and gain strength. WORK SMART Make the most of the time you have to train. If you only have an hour in the gym use it wisely, don’t focus on cardio or repetitive ab exercises, rather keep moving during your resistance training. A good trainer tip is to use supersets and circuit style training that way you’ll get more done and yield optimal results. An extensive Spanish study showed that men who trained weights in a circuit gained the same amount of muscle as men who trained straight sets, even though their workouts were 42% shorter. This means circuits and alternating sets can help you squeeze more total sets into the same sweat session. To conclude our road map, take action today: plan your nutrition and training around our five point action: plan and be consistent. (If you need help head to your nearest gym and ask for a trainer or do not hesitate to contact me @vehaig) Remember that summer bodies are made in the winter, there is no time like the present to start working on the body you’ve always wanted.


- MEET THE EXPERTS

MEET THE EXPERTS

FITNESS

Stacey Quick, Personal Trainer

Tyree Simmons, Personal Trainer

HOW TO TRAIN AND EAT TO GAIN LEAN MUSCLE MASS FOR THIN GUYS?

HOW CAN I GET MORE ENERGY FOR EARLY MORNING WORKOUTS?

Hypertrophy training will place your muscles under the greatest amount of tension and result in building and sustaining lean muscle mass. This is the type of training that bodybuilder’s use. You will use compound movements such as the squat, bench press, deadlift, pull-ups and press. As a beginner, you should be working out 3 times a week with a day of rest in between sessions. All 3 sessions should be full body workouts, as this will help to build the body evenly while correcting strength imbalances. When it comes to nutrition, being consistent and clean is the best way to go. Be sure to eat a balanced meal of protein, complex carbohydrates and fats every 2 to 3 hours. Supplement your muscles pre and post workout with a protein shake. Ideally, you want to consume between 0.6 grams and 0.8 grams of protein per pound of bodyweight each day. Don’t forget to drink plenty of water! 8 glasses a day is still the standard. Lastly, keep changing up your training and nutrition plans. Keep it interesting that way you can avoid boredom.

If you are getting adequate rest but you’re still not feeling energized in the morning, the problem may be that your body is in a state of ketosis after fasting throughout the evening during your sleep. Ketosis is when the body is using fat for energy. If you aren’t eating enough carbohydrates, then your body turns to fat for energy. This can cause that low energy feeling before your workouts. Green tea, green juices, coffee and even getting sunlight can help boost energy levels. Starting your workout routine with a fast-tempo, blood circulating dynamic warm up may not only help boost energy but will help prevent injuries caused by low energy, low focus workouts.

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Lisa Hack, Personal & Group Trainer WILL I LOSE MY CURVES IF I WORK OUT EXCESSIVELY TO SHED BELLY FAT? If you do too much cardio, you may just trim away those curves you love having. So the trick is to find the right balance between cardio and resistance or weight training. If you love the treadmill, spend your time on a 15% incline. You can also hit the stepper or elliptical trainer. Don’t forget to add those allimportant, butt-firming, leg-toning squats and lunges. To keep your breasts from shrinking because of too much cardio, do upper body weight training such as the chest press and incline fly.

Victoria Taylor, Registered Dietitian DOES IT MATTER WHAT TIME YOU EAT YOUR MEALS? There’s some evidence that eating breakfast is linked to a lower risk of obesity, supporting the theory that it’s better to eat earlier than later. More research is needed about which meal should provide the most energy. We probably do need to tune back into our body clocks – eating when our body really needs food rather than when we have time. This doesn’t mean not eating after a certain time, but perhaps eating regular meals and more of our calories earlier in the day. However, it is the type of foods you choose and portion sizes that have the biggest impact on your health.

Allison Cost, Physical Rehabilitation Specialist

David Sauter, Fitness Trainer

WHICH EXERCISES WOULD HELP IMPROVE POSTURE FOR ROUNDED NECK?

WHAT EXERCISES WILL HELP REDUCE CELLULITE ON THE HAMSTRINGS?

Strengthening the muscles in your posterior chain (your back), especially your upper back, is important to help combat rounding of the back. Perform a strength training routine that will challenge those muscles twice a week and you may see some improvement in postural positioning. Regularly stretching your chest and the front portion of the shoulders will give room for more range of motion and less tightness, which will then allow your shoulders to pull back to a neutral positioning.

Cellulite can be one of the most frustrating aspects to losing weight. You may find yourself losing weight everywhere but the cellulite still persists. Ridding your body of cellulite involves a combination of High Intensity Interval Training and a proper diet. The following exercises supports in beating the stubbornness of your cellulite, Burpees, Bodyweight Squats, Push-ups, Bodyweight Lunges, Jump Squats, and Mountain Climbers.

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BODY & HEALTH

8

- NUTRITION

Ways to Feed Your Brain BY ALAA BASYOUNI

Your brain is a big deal. It is the control center of your body, it is in charge of keeping your heart beating and lungs breathing and allowing you to move, feel and think. Thus, it is important to keep your brain in its peak working condition. The foods you eat play an integral role in keeping your brain healthy and can improve various mental tasks, such as memory and concentration. The effects of different foods on our behavior and cognitive performance have been known for years without needing to be examined closely – caffeine stimulates the brain; when kids eat too much sugar, they turn “hyper”; and chocolate makes us all feel great instantly. For centuries these experiences have been known and our dietary behaviors reflect this. Recently, the idea of nutritional effects on the brain have been developed further and extensive research into effects of food on brain functions that are not clearly evident or observable have emerged.

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HOW CAN YOU GUARANTEE A BETTER MENTAL HEALTH AND FUNCTION? SIMPLY INCORPORATE MORE OF THE TIPS BELOW INTO YOUR LIFESTYLE. 1- LIMIT RED MEAT Eating foods high in saturated fats, like red meat, butter and dairy products, are associated with the development of degenerative diseases, including heart disease and Alzheimer’s disease. 2- DO NOT FORGET FISH Fish is a great source of omega-3, the type of fatty acid your body cannot produce, and it is good for your brain. At least twice a week, eat omega3-rich fish, such as salmon, cod, or tuna. 3- LOAD YOUR PLATE WITH FRUITS AND VEGETABLES Spinach, broccoli and other leafy green vegetables are rich in many brainloving nutrients. Red grapes and berries are packed with antioxidants; they can potentially slow aging in the brain and elsewhere. Eat some every day. 4- ENJOY DARK CHOCOLATE Dark chocolate contains flavonoids, which are strong antioxidants. They potentially improve blood flow to the brain and reduce inflammation. Unsweetened cocoa powder offers the greatest benefit, followed by dark chocolate. 5- SPICE UP YOUR LIFE Many herbs and spices – such as turmeric, cinnamon and ginger – are packed with antioxidants that may decrease harmful inflammation in the brain and elsewhere. The strong flavors and the bright intense colors are clues to the benefit hiding inside your spice cabinet.

The brain is an extremely active organ which demands an extremely high percentage of the overall daily energy requirements supplied by food. The effect of poor nutrition can lead to reduced mental performance which can be reflected as increased stress, sleep disturbances and fatigue. Although these states are not considered “diseases” they are daily stressors that affect our psychological wellbeing. Our ability to think is definitely affected, by having a lower self esteem and performance. This is a classic example of a psychological cycle. All aspects of the cycle impact psychological wellbeing which feeds lower selfesteem. It is becoming more necessary to evaluate the function of diet on these factors before turning to medications. Many studies have focused on the improved cognitive and mood elevating effects in adults who consume a Mediterranean diet. Mediterranean-style diet is rich in fish, whole grains, green leafy vegetables, olives, and nuts helps maintain brain health and may reduce the risk of Alzheimer’s disease. People who adhere to the diet describe better self-rated health which has been found to influence overall energy and vitality. Cook and eat fresh food, savor the taste, enjoy dining with family and friends. A Mediterranean regimen is more than just a diet. It is a lifestyle, a way of living well.

6- GRAB A CUP OF COFFEE OR TEA Coffee, one of the world’s most popular drinks, has been shown to improve memory and potentially decrease your risk of dementia. Up to three cups of black coffee a day are recommended. Black and green teas contain brainboosting antioxidants; give your tea plenty of time to steep before you drink to get the maximum benefit your brain deserves. 7- EAT PLENTY OF WHOLE GRAINS Whole grains, such as oats, and quinoa are rich in many of the B vitamins that work to reduce inflammation of the brain, potentially preserving your memory. 8- EAT EGGS IN MODERATION The proteins and vitamins B, D and E in eggs and egg yolks may help to improve memory. You can enjoy the benefits of these vitamins while keeping your cholesterol to a minimum by mixing whole eggs with egg whites to round out your omelet or scrambled eggs. 9- GRAB A HANDFUL OF NUTS Nuts contain many of brain-boosting nutrients, including vitamin E, healthy fats and plant compounds. While all nuts are good for your brain, walnuts may have an extra edge-other than being shaped like a brain- they also deliver omega-3 fatty acids. The Bottom Line is many foods can help keep your brain healthy. Some foods, such as the fruits and vegetables in this list, as well as tea and coffee, have antioxidants that help protect your brain from damage. Others, such as nuts and eggs, contain nutrients that support memory and brain development. You can help support your brain health and boost your alertness, memory and mood by strategically including these foods in your diet. November 2018 | 43


BODY & HEALTH -

MINDFUL EATING

WE ARE WHAT WE EAT TURMERIC:

Ease inflammation, slow cancer, treat depression and other conditions. This golden spice delivers some solid-gold benefits. That’s thanks to its high amounts of curcumin, a powerful antioxidant. Studies show curcumin can help treat a range of health problems, from minor toothaches to chronic conditions like arthritis, heart disease and diabetes. Researchers are also studying its potential as a treatment for Alzheimer’s disease, as well as colon, prostate and breast cancers. Results of a small clinical trial, published in 2014, boosted evidence that turmeric may be a safe and effective treatment for depression.

GINGER:

Soothe nausea, fight arthritis pain. Ginger is well-known for easing a queasy stomach. Studies show it can help soothe morning sickness, as well as nausea from surgery or chemotherapy. And while there’s no hard evidence it works, many people take ginger for motion sickness. Ginger is also packed with “gingerols,” inflammation-fighting compounds which some experts believe may help fight some cancers, reduce osteoarthritis pain and soothe sore muscles. In one study, people who took ginger capsules daily for 11 days 44 | November 2018

had 25 percent less muscle pain when they exercised, compared to those who took a placebo. Another study found that ginger-extract injections helped relieve osteoarthritis-related knee pain.

GARLIC:

Lower high blood pressure, boost immunity. With its potent bioactive compounds and other nutrients, garlic may be good for much more than warding off vampires. Treatments with garlic extracts, powders and supplements have been found to significantly lower high blood pressure. In one study of more than 200 people with hypertension, taking daily garlic supplements reduced blood pressure as effectively as the beta-blocker drug atenolol. And, although some experts say the evidence is iffy, several studies suggest garlic supplements may help prevent colds and speed recovery.

PEPPERMINT:

Boost mood and improve focus, relieve IBS symptoms, ease nausea. Having a bad day? Brew a pot of peppermint tea. Research suggests the minty aroma may help lift mood and sharpen fuzzy thinking. Some studies

suggest the scent may also soothe an upset stomach. In one small study, women who sniffed peppermint spirits after surgery reported much less nausea than those on a placebo or anti-nausea meds. While more research is needed in those areas, multiple studies show peppermint oil can ease pain from irritable bowel syndrome (IBS). Experts think it works by reducing bloating and relaxing muscles in the colon.

ROSEMARY:

Improve brain function and mood, promote hair growth A member of the mint family, rosemary is prized both for its flavor and its fragrance. Studies show its woodsy scent helps improve concentration and may boost mood. Recent studies suggest that rosemary, even in the small amounts common in cooking, may help prevent cognitive decline in older people. One other benefit for your noggin: Rosemary can fight hair loss. In one 2015 study, researchers compared rosemary oil to minoxidil, a common treatment for balding. The group that treated their scalps with rosemary oil had similar hair growth (and less scalp itching) over six months compared to those who used the medication.


EDITORIAL FEATURE - MAESTRO

Maestro: Dining With An Italian Flair 1. FIRST, WE WOULD LIKE TO KNOW HOW DID YOUR CAREER AS A CHEF BEGIN ? This goes way back in time at early 80s. I come from Como Italy, and my career began right after my graduation. I worked at seventeen countries across several regions between Middle East, Far East, and Caribbean. My experience here in Egypt started with joining Intercontinental Citystars, and I can tell that the country is promising and filled with the energy and optimism of the youth. Based on my experience in the Middle East, and as I’ve already visited Egypt almost twenty years ago, I’m familiar with the culture here and I’m looking forward to explore the country as it is today with new experiences. 2. ITALIAN CUISINE IS AMONG THE MOST FAVORED AROUND THE WORLD. IN YOUR OPINION WHAT MAKES THIS CUISINE SO SPECIAL ? I believe the secret is in the simplicity of our culinary heritage. Italian cuisine relies on using several simple ingredients in a cooking technique that refrains from complexity. After all, Italian cuisine is also Mediterranean, so we share the same ingredients used in several countries of that region including Egypt, the difference is in the technique and the preparation. Italian food is uncomplicated yet at the same time very flavorful. The ingredients aren’t overcooked, and this why you can experience the natural taste of every ingredient on its own. Through my current role as a chef, my main goal is to deliver excellence and make our guests experience the authentic taste of Italy.

3. WHAT ARE THE INGREDIENTS THAT ARE USED THE MOST IN THE ITALIAN CUISINE ? There are various ingredients like cheese, specially gorgonzola, vinegar, various oil, pasta, and most importantly tomato. 4. HOW DO YOU MAKE MAESTRO STAND OUT ? I believe that using premium ingredients is something you can’t compromise. We use top local ingredients as well as imported so that every dish is an indulgence onto its own. We craft our menus to best suit our guests’ preference while keeping the authentic identity of the Italian cuisine. As a chef, my approach is traditional and I like to steer away from fusions and complicated dishes. 5. WHAT DO YOU LOVE THE MOST ABOUT YOUR PROFESSION ? Despite the fact that I’ve been doing this job for decades, I still have this adrenaline rush every time I prepare a dish. My main motivation is to know that our guests have relished a unique experience and to present Italian food as it truly is, authentically and genuinely. I am a very dynamic person and I like to keep myself busy all the while at the kitchen. When it comes to kitchen’s operations, together with my great team we focus our energy on delivering an exquisite dining experience to our esteemed guests. I can firmly say that nothing beats the feeling of being in action in the kitchen. November 2018 | 45


BODY & HEALTH - RECIPES

Quinoa Tabbouleh Prep Time: 20 mins - Cook Time: 20 mins Ingredients: • 200g quinoa • juice 1-2 lemons • 4 tbsp olive oil • small bunch mint, chopped • small bunch flat-leaf parsley, chopped • bunch spring onions, sliced • ½ cucumber, deseeded and diced • handful walnuts, chopped Methods: 1. Rinse the quinoa well and place in a pan with about double the volume of water. Bring to the boil, cover, reduce the heat and gently simmer for 10 mins or until the grain unwraps itself. Turn off the heat and leave to cool slightly, then drain any remaining water. 2. Season the quinoa, stir in the lemon juice and oil and leave to cool fully. Stir in the other ingredients, then serve.

Spicy Chicken & Avocado Wraps Prep Time: 5 mins - Cook Time: 8 mins Ingredients: • 1 chicken breast (approx 180g), thinly sliced at an angle • generous squeeze juice ½ lime • ½ tsp mild chilli powder • 1 garlic clove, chopped • 1 tsp olive oil • 2 seeded wraps • 1 avocado, halved and stoned • 1 roasted red pepper from a jar, sliced • a few sprigs coriander, chopped Methods: 1. Mix the chicken with the lime juice, chilli powder and garlic. 2. Heat the oil in a non-stick frying pan then fry the chicken for a couple of mins – it will cook very quickly so keep an eye on it. Meanwhile, warm the wraps following the pack instructions or, if you have a gas hob, heat them over the flame to slightly char them. Do not let them dry out or they are difficult to roll. 3. Squash half an avocado onto each wrap, add the peppers to the pan to warm them through then pile onto the wraps with the chicken, and sprinkle over the coriander. Roll up, cut in half and eat with your fingers. 46 | November 2018


Charred Baby Aubergine & Toasted Quinoa Salad Prep Time: 15 mins - Cook Time: 45 mins Ingredients: • 3 small leeks • 180g quinoa • 4 baby aubergines, each cut into 4 slices • 6 tbsp good-quality olive oil • 2 tbsp cider vinegar • 3 tbsp chopped dill • ½ small pack mint, chopped • 60g semi-dried tomatoes, roughly chopped • 2 tbsp hazelnuts, toasted and crushed • 150g pack soft herby goat’s cheese, crumbled Methods: 1. Bring a medium pan of salted water to the boil and add the leeks. Cook for 6-8 mins or until they have a slight bend to them. Drain and set aside. 2. Heat a large frying pan over a medium-high heat and tip in the quinoa. Toast for 5-6 mins or until lightly browned. Reduce the heat to low and pour in enough water to cover 1cm above the quinoa. Gently simmer for 15 mins, stirring occasionally, until the liquid has been absorbed. 3. Put the aubergines and leeks directly on the barbecue and brush with oil. Cook for 3-4 mins each side until lightly charred and tender. (Alternatively, brush the aubergines with 1 tbsp oil, put in a really hot griddle pan and cook each side for 3 mins or until lightly charred. Transfer to a plate and set aside. Brush the leeks with 1 tbsp oil and cook on either side for 4-5 mins or until charred. Set aside with the aubergines.) Once cool, cut the leeks in half lengthways. 4. Combine 3 tbsp of the olive oil with the cider vinegar and half the herbs. Season to taste. Toss the quinoa with the dressing and spoon onto a large plate. Top with the charred aubergines and leeks, and sprinkle over the tomatoes, hazelnuts and cheese. Finish with the reserved herbs and a good glug of the remaining olive oil.

Moroccan Tagine Prep Time: 10 mins - Cook Time: 35 mins Ingredients: • 4 carrots, cut into chunks • 4 small parsnips, or 3 large, cut into chunks • 3 red onions, cut into wedges • 2 red peppers, deseeded and cut into chunks • 2 tbsp olive oil • 1 tsp each ground cumin, paprika, cinnamon and mild chilli powder • 400g can chopped tomatoes • 2 small handfuls soft dried apricots • 2 tsp honey Methods: 1. Heat oven to 200C/fan 180C/gas 6. Scatter the veg over a couple of baking trays, drizzle with half the oil, season, then rub the oil over the veg with your hands to coat. Roast for 30 mins until tender and beginning to brown. 2. Meanwhile, fry the spices in the remaining oil for 1 min – they should sizzle and start to smell aromatic. Tip in the tomatoes, apricots, honey and a can of water. Simmer for 5 mins until the sauce is slightly reduced and the apricots plump, then stir in the veg and some seasoning. Serve with couscous or jacket potatoes. November 2018 | 47


ENTERTAINMENT

&

CULTURE

ARTS

BOOK THE SADNESS OF

BEAUTIFUL THINGS In this book Simon Van Booy, the award winning author, crafts a collection of short fictions that takes the reader in the innermost lives of everyday people from different perspectives storytelling their own personal tragedies and how they live through them. The beautifully written stories reveal the precarious balance between grief and happiness and how tragedies can shape who we are.

MOVIE

A STAR IS BORN

Forgettable action Jackson Maine (Bradley Cooper) is a very well-known country singer, who is alcoholic and suffers from drug addiction. Jackson happens to meet Ally ( Lady Gaga), a waitress, singer and songwriter. Jackson immediately gets infatuated with her talent. The Musician decides to help the young singer find her way to fame, even when age and alcoholism ruin his own career and send it into a downward spiral.

48 | November 2018

SERIES CHILLING

ADVENTURES OF SABRINA The show starring are: Kiernan Shipka, Ross Lynch, Miranda Otto. Magic and mischief collide as half-human, half-witch where Sabrina navigates between two worlds: mortal teen life and her family’s legacy, the Church of Night. Sabrina celebrating her Sweet 16, which also happens to be the day in which she has to choose between the witch world or the human world.


THE BIGGEST HITS OF THE MONTH

1. RIGHT NOW- NICK JONAS & ROBIN SCHULZ 2. FINGERS – ZAYN

3. SHALLOW (A STAR IS BORN) – LADY GAGA, BRADLEY COOPER 4. HONEY- ROBYN 5. MORE THAN FRIENDS- JASON MARZ FT. MEGHAN TRAINOR

MOHAMED DMARAWEY - ARTIST Instagram: @dmarawy

ZEYAD ABOUZEID - PHOTOGRAPHY Instagram: @zeyadabouzeid

November 2018 | 49


UPCOMING EVENTS PRODUCT AND GROWTH MANAGEMENT 101 NOVEMBER 30

This crash course for anyone who wants to start his/her career in product and Growth management. Throughout the workshop, participants will learn how to: - Understand the varying role of a product manager through different types and sizes of companies - Define and layout strategic planning, execution and product launch. - Know how to identify ideas worth pursuing and dedicating resources to/Define new products and gathering product requirements (new product development) - Understand product life cycle considerations and differentiation/ Product life cycle (PLC) including development, introduction, growth, and mature. - Understand the difference between Agile and Waterfall development, understand the difference between two popular Agile frames: Scrum and Kanban - Create a product backlog and properly prioritize features - Sketch out a wireframe with just a pen and paper - Bring new products to market/Understand product marketing - Develop product roadmaps - Understand the product launch process - Communicate effectively with all the stakeholders of a product - Apply the AARRR framework to your product/Correctly evaluate which product metrics to track and which to ignore For more information: www.facebook.com/AlMaqarr/

RISEUP SUMMIT 2018: GROUNDED EXPERIENCES 7-9 DECEMBER

The 6th edition of the Middle East’s biggest entrepreneurship Summit is coming your way. Get ready for a 3 day entrepreneurship marathon that brings it all! About Grounded Experiences: This Summit is about being in tune with the needs, obstacles, and opportunities within our reach. It is about shooting for the stars while remaining realistically ground-headed and rooted within our own locales, networks, and communities. We believe that improving Human Experience lies in being resourceful, setting realistic goals, and accepting failures rather than becoming the next superhero! At RiseUp Summit ‘18, we invite you to share with us your means of thinking grounded in an ever-expanding ecosystem and world. For more information: www.facebook.com/riseupsummit/

DIGITAL CRAFTERS MEETUP 5 GROWTH MARKETING FOR STARTUPS NOVEMBER 17

OMAR KHAIRAT CONCERT NOVEMBER 15

The legendary Egyptian composer Omar Khairat is back at The Marquee for an exquisite musical experience that will enchant our audience with his iconic masterpieces this season on Thursday 15th November 2018 Concert by: Cairo Festival City Organized by: Event House Egypt Official Radio Partner: NogoumFM 100.6 and Nile FM For more info and booking: call 16826 50 | November 2018

Digital Crafters in collaboration with GEN Egypt and Flat6Labs Cairo bring you Growth Marketing for Startups as part of the Global Entrepreneurship Week (GEW). On this day, we’ll focus on ways in which startups position itself to 10X their revenue via Growth Marketing. Speakers from some of the best performing startups in Egypt will come & talk about their most effective tactics to stimulate growth hacking in their organizations. Topics to include: - What is Growth Marketing? How Startups can use it? - Changes made to the marketing funnel to coup with today’s challenges. - Growth Marketing vs. Growth Hacking - How startups can boost their sales? - The future of digital marketing and entrepreneurship - Using data to build growth strategies. - Flat6Labs: Info session on accelerators, the process to apply, and benefits. For more information: www.facebook.com/DigitalCrafters.me/


MANIAL PALACE FESTIVAL NOVEMBER 5 TO 9

Manial Palace Festival; Reviving Heritage Through Music. For the first time in Egypt, a week-long international classical music festival will be hosted at the Manial Palace with renowned world-class musicians from Europe and Egypt. The festival aims to raise funds to reopen the private collection of Prince Mohamed Ali to the Public, to help preserve the manial palace museum, and maintain the cultural heritage associated with the palace. Note: Seating is limited, reservations are on first come first serve basis. This event is hosted by The Friends of Manial Palace Museum and Organized by Orient Productions. For reservations and bookings: please contact Mrs. Nadia Lamie on 01225926510

INSTRUCTIONAL DESIGN LEARNING EXPERIENCE (IDLX) NOVEMBER 10 TO DECEMBER 8

Instructional Design Learning Experience (IDLX) Program aims to provide Training professionals with the latest and most updated methodologies & techniques to create and develop training materials. By the end of this course participants should be able to: • describe different phases of ADDIE model • select and use data collection techniques as part of the training needs assessment process • demonstrate how to structure instructional events that address psychological learning processes • apply the ROPES phases of instruction to construct effective learning events • write complete learning objectives based on observable actions or behaviors • select learning methods and media to support the attainment of learning objectives • create participant guides, facilitator guides, and supporting materials • differentiate between different levels of measuring training efficiency For more information: www.facebook.com/mentarcise/

BLOOM FASHION INSTITUTE TO HOLD ITS FIRST FASHION SHOW November 26

Join a special celebration of Bloom Fashion institute’s first batch of fashion designers who successfully accomplished their fashion design diploma. The future fashion designers are preparing their first collection to be displayed on the show. The show will host different media, fashion influencers and bloggers for the purpose of celebrating all together the graduation of the designers with the presence of the instructors and staff member at the inistitute who have a great credibility and experience in the fashion industry. Venue: Maison 69, Zamalek. Agenda: 18:00 to 19:00 Arrival and networking 19:00 to 20:00 The Fashion Show 20:00 to 21:00 Interviews For more information: www.facebook.com/bloomfashioninstitute/

WINTERWONDERLAND BY BAZARNA NOVEMBER 16

The Annual Mega Winter shopping destination, a chance to have your hands on the latest collection of fashionable designs, get the trendiest outfits & enjoy a vibrant atmosphere of our magical Wonderland vibes. One of Bazarna’s biggest shopping events of the year. Great timing of the year for Winter Shopping at a convenient location. Our Shopping kingdom this year will include more than 170 vendors exhibiting a variety of Winter Shopping from Fashion to home to our Food Market Corner. Winter themed Live music, entertainments, kids activities & more For more information: www.facebook.com/Bazarna/

November 2018 | 51


NEWS HOTELS

INTERCONTINENTAL HOTELS GROUP EGYPT ACHIEVES 2018 AON GLOBAL BEST EMPLOYER ACCREDITATION BY AON HEWITT

WE RUN FOR A CAUSE: FOUR SEASONS HOTEL ALEXANDRIA PARTNERS WITH ALEX RUNNERS FOR THE HALF MARATHON RACE

Four Seasons Hotel Alexandria at San Stefano is partnering with Alex Runners to promote sport tourism and a healthier lifestyle for local residents. In addition, the run supports different charity causes every year, with this event dedicated to Ahl Masr Foundation. This year, for the first time the marathon will also hold a Champions Race for people using wheelchairs in an effort to promote sports for everyone. Four Seasons Hotel Alexandria is dedicated to promoting a healthy lifestyle among employees, and thus has created a team of 20 staff and their families to join the race. Stay tuned for more details on @FSAlexandria Instagram.

HELIOPOLIS TOWERS HOTEL BRINGS THE FRESHNESS OF ALEXANDRIAN SEAFOOD TO THE HEART OF CAIRO!

Heliopolis Towers Hotel recently hosted a mouthwatering event bringing Alexandria to the heart of the Cairene capital. Celebrating the best of the Mediterranean city, the world-renowned hotel has pulled off an unrivaled seafood day under the theme of “a piece of home”, gathering celebrities and influencers originally from Alexandria to enjoy the themed seafood event and feel home again. Towers did not just offer a plethora of seafood including calamari, shrimps, crabs, clams and lobsters, but also charged its best. Their chefs with a reputation for creating the best authentic seafood platters from around the world were on hand to cook for the attendees.

52 | November 2018

For the second consecutive year, InterContinental Hotels Group Egypt scoops “Aon Global Best Employer 2018” accreditation by Aon Hewitt. The accreditation is part of the “Aon Best Employers” program, which evaluates an employer’s effectiveness in creating a workplace environment that engages and enables its people to deliver competitive advantage. Nasser Fadly, Area Director of Human Resources IHG Africa will receive the recognition at the AON Best Employer-Middle East 2018.

JAZ HOTEL GROUP IS CONTINUING ITS COURSE OF EXPANSION AROUND EGYPT

The board of Jaz Hotel Group has recently announced the acquisition of a new hotel management agreement for another two properties as of November 1st 2018; “Grand Plaza Hotel” and “Grand Plaza Resort” located in Hurghada the very potential vacation spot in the magnificent Red Sea shores, Egypt. The Grand Plaza Hotel is closed for a massive renovation and will be named later Jaz Casa Del Mar Beach. While Grand Plaza Resort will re-open under the management of Jaz Hotel Group as of November 15th until a complete refurbishment taking place to be renamed after then Jaz Casa Del Mar Resort. By adding the 2 new resorts “Grand Plaza Hotel” and “Grand Plaza Resort” to the existing portfolio, Jaz Hotel Group will offer more diversified options to the vacation seekers and holiday makers.


HOTELS

ALEXANDRIAN FILM FESTIVAL SPONSORED BY LE MÉRIDIEN PYRAMIDS HOTEL & SPA!

IHG ACADEMY AT INTERCONTINENTAL HOTELS CAIRO CITYSTARS CELEBRATES THE GRADUATION OF ITS FIFTH GENERATION OF PROFESSIONAL HOTELIERS

InterContinental Cairo Citystars, Holiday Inn Cairo Citystars and Staybridge Suites Cairo Citystars recently celebrated the graduation of 159 IHG Academy students. Graduated students received their certificates after completing two-month training in different hotel sections. Traineeship program included practical on-job training in Front Office, Food and Beverage, Kitchen, Finance, Human Resources and Marketing. IHG Academy is a global program in which IHG (InterContinental Hotels Group) hotels ally with community and educational institutions in their own country to give people real-world hospitality experience. This raises job skills and creates local economic opportunity around hotels while creating a pipeline of prepared and engaged potential recruits. IHG Academy globally aims at helping students learn the basics of hospitality and tourism through on job trainings, which prepares them for professional competition and enriches the labor market with skilled individuals.

LA VIDA ARGENTINA AT SEMIRAMIS INTERCONTINENTAL CAIRO

In collaboration with the Embassy of Argentina in Egypt, the Semiramis InterContinental hosted La Vida Argentina, celebrating the country’s renowned beef, hearty cuisine and flavourful wines at The Grill Restaurant & Lounge from November 1st until November 3rd. The opening night witnessed the inauguration of the embassy’s carefully curated photography exhibition in the lobby by H.E. Ambassador Eduardo Varela, Ambassador of Argentina to Egypt and Samer Gameel, EAM in Charge of Rooms, Semiramis InterContinental Cairo, followed by a private set dinner curated by guest Chef Alberto Curia in collaboration with the Semiramis culinary team.

Le Méridien Pyramids Hotel & Spa hosted worldwide actor Franco Nero during his last visit in Egypt to attend the 34th Alexandrian Film Festival opening ceremony. Le Méridien Pyramid’s General Manager Sameh Abdel Wahab and the PR Director Dina Naeem provided Franco with the upmost pleasure and comfort during his stay in the hotel. Franco was impressed with the hotel’s wonderful hospitality and services, as well as the outstanding room view of one of the seven wonders in the world. In the picture is Ahmed Shaded, Night Duty Manager welcoming the worldwide actor Franco Nero at his arrival to the hotel.

BRUNCHING AT THE PALACE IS BACK

Brunch is like no other with families gathering together, kids playing around and friends chatting and having fun. The buffet is filled with an endless sushi station, Cairo Marriott’s kitchen signature BBQ specials carrying an array of Kofta, Burgers, Shish Kebab, Chicken Tikka and much more. It is the time for Italian cuisine lovers to find a huge variety of fresh pasta and Italian delis. For those craving sea food, a very special sea food station rich with fresh fish and shrimps is also part of the brunch buffet. Not only this, the brunch buffet has space for veggie people too with a lot of options found at the veggie station. The mouthwatering desserts are not to be missed. A range of oriental and French pastries freshly baked are a must try. Adults before kids will enjoy an ice cream with their favorite flavors. For an ultimate ending, a chocolate fountain is there for everyone to pamper himself with a delicious treat. Brunch is served every Friday from 1 pm till 5 pm at the Garden Promenade. Book now and spend the weekend right at the palace!

71ST WORLD BILLIARD CHAMPIONSHIP HELD AT MARRIOTT MENA HOUSE, CAIRO

Marriott Mena House Cairo, was proud to host the 71st world billiard championship which was held in the palatial ballroom Al Khalifa from October 2nd to October 6th, 2018. The championship consisted of 48 players from 23 different countries among them the World Champions Semih Sayginer from Turkey, Daniel Sanchez from Spain and Same Sidhom from Egypt. The Iconic Marriott Mena House, Cairo is always the choice for guest around the globe whether for their accommodation or for holding their special events due to its unique location in the shadows of the great pyramids of Giza combined with its luxurious service and serene environment. November 2018 | 53


HOTELS

NOZHA GROUP SIGNS PARTNERSHIP AGREEMENT WITH TIME HOTELS TO MANAGE TIME NOZHA BEACH HOTEL AND RESORT RAS SUDR

Nozha Group organized a ceremony for the signing of a partnership agreement between Nozha Beach, one of the companies of the Group, and Time Hotels for managing hotels and resorts, to manage Time Nozha Beach Hotel and Resort Ras Sudr. During his speech in the ceremony, Al Maghraby said that objective of partnering with Time Hotels, one of the renowned international hotels’ management corporations, aims to achieve a quantum leap in the approach of managing hotels and resorts in Egypt. This would be positively reflected on promoting tourism in Egypt and to transform Ras Sudr to a favorite touristic destination that attracts investments. Dr. Abdallah Al Maghraby, Nozha Group CEO, noted that the group is now studying the injection of new investments of around 3 billion EGP in touristic resorts and real estates’ sectors in Cairo and Ras Sudr in Southern Sinai. These projects would be managed by the biggest international corporations specialized in managing touristic resorts and facilities.

RELAXED CHINESE SOPHISTICATION AT CHINOIX

Chinoix restaurant at Renaissance Cairo Mirage City is a destination to add to your ‘must try –feel good’ dining out list. You will simply be full of happiness! A true gem, Chinoix does not only present a wonderfully diverse menu with mouthwatering selection of authentic Chinese delicacies, it will blissfully indulge you with all that we love and adore about Chinese décor. Cultural, yet modern in approach, Chinoix adds to each and every dining experience by allowing guests to relax and absorb a sincere mood with an enhancing & engaging atmosphere. The restaurant offers a variety of seating and table arrangements to suit all dining occasions. Couples will be drawn to the cozy, intimate spaces, families & friends will appreciate the famed ‘Chinese family style ‘seating, whereas larger groups will appreciate the long table set-ups that still feel sociable and communicative. For couples or an entourage desiring a more enclose area, the private dining room is a more than perfect choice. Chinoix is not your regular Chinese restaurant simply offering appealing dishes; it serves an all-round, pleasurable experience to all diners.

THE SEMIRAMIS SPA & FITNESS CENTRE—AN OASIS OF TRANQUILITY IN THE HEART OF CAIRO

RAMSES HILTON BLUE ENERGY COMMITTEE IS CELEBRATING WITH CHILDREN OF CANCER HOSPITAL 57357

As the month of October is the “Cancer Awareness Month”, Ramses Hilton Blue Energy committee along with the Hotel General Manager Soha El Torgoman, decided to participate in such important community initiative and organize a visit to the Children Cancer Hospital 57357 in order to celebrate with the children, patients and Hospital Management their success in reaching the optimal curing rates for patients and also to present gifts to all the Children. During the visit the children at the hospital surprised Mrs. Soha by celebrating her birthday and presented to her a handmade gift that they have done specially for her. Mrs. El Torgoman was overwhelmed by their emotional gift and quoted “We came to make you happy and instead you made us much happier”.

54 | November 2018

At the Semiramis Spa & Fitness Centre we provide the perfect combination you need to stay fit, calm your mind, soothe your soul and revitalize your body. Our Spa is the epitome of serenity in the heart of Cairo while our state-of-the-art Fitness Centre will get you into perfect shape before enjoying a refreshing swim in our free form, outdoor swimming pool while taking in the epic Nile views. The epitome of serene luxury laced with the soothing aura of true hospitality, the Semiramis Spa will transport you to a world of sensory wellbeing. Relax and unwind in our haven of tranquility as we take you on an enchanting journey, stimulating your senses as we calm your mind, soothe your soul and revitalize your body, immersing you in our world of serenity and tranquility. Blending modern and ancient techniques, we have created the perfect destination for your next luxury spa break. With more than ten treatment rooms, a private couples suite, private and shared relaxation areas and two thermal areas, our experienced team promises to make your stay an unforgettable one.


IT IS TIME TO TREAT YOURSELF

New Menu Launched

5 Abou El Feda st., Zamalek For reservation: 02 273 703 80 - 012 8073 4673 Tavolino Zamalek

Tavolino

November 2018 | 55


HOTELS

SHERATON SOMA BAY

Sheraton soma bay is the perfect destination for a relaxing time with your family or friends to enjoy a luxurious stay overlooking the amazing red sea. With its 800 meters of natural sandy beach and spectacular architectural design, Sheraton Soma Bay Resort will guarantee an amazing relaxing stay. From the moment you walk in and see the amazing inspired designs by Luxor’s magnificent Karnak Temple, where the glories of ancient Egypt blend with the lavishness of today’s necessities. The Resort’s 326 spacious rooms and suites feature a harmonious blend of modern design with a warm palette offering unmatched comfort and the Sheraton Signature Sleep Experience. This relaxing and amazing getaway is completed with delicious tasty food from around the world that meets the needs and expectations of the hotel’s guest throughout the day. Sheraton Soma Bay is the ideal getaway at a perfect destination where peace and luxury are a way of life.

ALL YOUR BUSINESS NEEDS AT STEIGENBERGER EL TAHRIR HOTEL

State of the art meeting facilities and highly equipped conference rooms promise an exquisite experience. With easy and central access to main sights, International guests will be able to enjoy their limited leisure time. With modern and comfortable rooms and high-quality dining services available, Steigenberger El Tahrir will accommodate for all guests’ needs. The 6 boardrooms and business reception offer the perfect spaces to hold discussions and talks. The Diamond Ballroom can host up to 250 people in a Theatre Set up, while smaller boardrooms catering to differently sized business functions and needs. Furthermore, the organized coffee breaks serving delicious snacks and refreshing drinks, are the perfect opportunity for re-energizing and networking. For the evenings, networking events can be held in the cocktail room, providing guests with an exclusive and luxurious atmosphere to expand their business network. An important meeting necessitates a location that is purpose-built to meet all requirements.

AUTOMOTIVE

A ROYAL WINTER ESCAPE IN LUXOR AND ASWAN

An approximately one-hour flight from Cairo takes you to another piece of warm land – Luxor & Aswan, making the city a year-round travel destination. This winter, The Winter Palace and Old Cataract design a vacation solution for distinguished guests eager to explore the gems of Luxor or to find serenity and relax in Aswan. Guests can book now from January till April and enjoy special rates for Egyptian citizens only and residents, in an ingenuity to encourage citizens to know more about their history. The Winter Escape package is priced starting from EGP 1700 at Old cataract and EGP 900 at Winter Palace, per person including Deluxe Room accommodation with daily breakfast for two, complimentary WIFI and F&B discounts. Rates are inclusive of taxes, VAT and subject to availability. Old Cataract and Winter Palace are must-visit destinations this winter for guests seeking unforgettable experiences and memories to last a lifetime. Don’t miss out on the chance for a fabulous winter break. For Aswan reservations please email H1666@soiftel.com and for Luxor email h1661@sofitel.com or visit www.sofitel.com 56 | November 2018

AL MANAR GROUP LAUNCHES INNOVATIVE RANGE OF HIGH-QUALITY FORMA ENGINE OILS AND CAR PARTS IN EGYPT

The leading manufacturer of car parts and automotive fluids has launched a new range of the world-class Forma products engineered for all types of vehicles and machines. The new range of the Forma oils includes the premium Forma Brake Fluid Tin, the multi-purpose Forma Hydraulic 68 and the Forma Radiator Coolant for liquid cooling systems with anti-rust, anti-foam and anti-wear additives. The company has plans to launch every year a new range of high-grade Forma oils and auto parts at attractive prices.


AUTOMOTIVE

REAL ESTATE

IN A UNIQUE EXPERIENCE COMBINING SPORT AND LOVE OF BMW CARS!

Egyptian fans of BMW and Golf sport have engaged in an interesting experience through the participation in the Egyptian qualifying tournaments of BMW Golf Cup International that marks this year the 22nd anniversary in Egypt.The 2018 local BMW Golf Cup tournaments took place inside The Westin Cairo Golf Resort & Spa, Katameya Dunes in New Cairo, the tournaments witnessed the participation of a number of local and international sponsors.The winners have been qualified to represent Egypt at the BMW World Cup in March, which will be held in Mexico. The Egyptian tournament of BMW Golf Cup International is considered a special event for the German brand in Egypt, especially since Egypt is one of the first countries to participate at this championship since its establishment.

AL AHLY FOR REAL ESTATE DEVELOPMENT – SABBOUR INVESTS 2.5 BILLION EGP IN THE RIDGE RESIDENTIAL COMPOUND

Al Ahly for Real Estate Development – Sabbour announced the launch of its latest project, The Ridge. A mixed-use urban community in Mostakbal City, the project covers an area of 1 million m2 and features 8 types of elevations all of which offer a total of 1,400 units. With an approximate built-up area of 400,000 m2, The Ridge sees an investment of 2.5 billion EGP, while delivery of phase I is projected for 2023. Al Ahly Sabbour has a long proven track record in the market as a leading real estate developer. Over the course of 30 years they have successfully developed 57 major projects in diverse fields including residential, retail, office buildings, touristic, social and sports clubs in prime areas in Egypt on over 12 million square meters.

HYUNDAI MOTOR WINS “RED DOT: BRAND OF THE YEAR 2018”

Hyundai Motor has triumphed again in Red Dot Awards with the honorary title “Red Dot: Brand of the Year 2018”, adding to its five previously received Communication Design accolades for 2018 for its creative and innovative design. The Red Dot Award is one of the most highly-respected international design competitions in the world, and the “Red Dot: Brand of the Year” is awarded to the brand that has come up with innovative and creative design on a particularly high level. This year it took into consideration Hyundai’s innovative design solutions, quality of design and brand management expertise. The official ceremony honouring the award took place in Berlin, Germany on October 26.

THE LIBYAN FOREIGN INVESTMENT COMPANY, WATEEN FOR DEVELOPMENT, AND LANDMARK SABBOUR SIGN AN MOU TO DEVELOP A MIXED-USE PROJECT WITH A TOTAL INVESTMENT OF 10 BILLION EGP

MERCEDES-BENZ IS THE WORLD’S MOST VALUABLE PREMIUM AUTOMOBILE BRAND

Mercedes-Benz was able to further increase its brand value and is once again the world’s most valuable premium car brand. In the current “Best Global Brands 2018” ranking by the renowned U.S. brand consulting company Interbrand, Mercedes-Benz again climbed places in the top ten most valuable global brands and now is ranked on 8th place. MercedesBenz is still the only European brand in the top ten. The strengths of the Mercedes-Benz brand lie in its long tradition, great innovative strength, the will to constantly reinvent itself and the abiding principle of its founding fathers only to be satisfied with the best. From the invention of the automobile to the largest manufacturer of luxury vehicles and a provider of comprehensive mobility services - Mercedes-Benz always looks for the best answers to the mobility needs of people.

During a ceremony that took place on the project’s site and hosted Mohamed Abd El Aziz, the Libyan Ambassador to Egypt, Salem Heneish, Managing Director of the Libyan Foreign Investment Company, as well as the company’s Chairman and board members, Eng. Ahmed Sabbour, CEO of Landmark Sabbour, signed an MOU with Mr. Hamed Al Hodairy, Chairman of Lakeside for Real Estate & Touristic Investments. According to the MOU, Landmark Sabbour will act as the developer of a 344,000 m2 premium-quality mixed-use project in New Cairo on the land owned by Lakeside, with an investment of 10 Billion EGP. Eng. Hussein Sabbour, Eng. Amr Sultan, Managing Director of Landmark Sabbour, also attended the event alongside a line-up of Egyptian and Libyan real estate experts. Landmark Sabbour is among the nation’s few real estate companies with a portfolio expanding beyond the Egyptian borders. It penetrated markets in Dubai and Barcelona with a total of 5000 units covering 3 million m2, including its Egyptian residential, hospitality, administrative and commercial ventures in Cairo, Sharm El Sheikh, and The North Coast.

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REAL ESTATE

REAL MARK DEVELOPMENTS INVESTS A TOTAL OF 750 MILLION EGP IN WEST MARK

During a press conference held at the Four Seasons Nile Plaza, Real Mark Developments, an integrated real estate company with a long-term approach to building premium residential and commercial developments, made its debut in the Egyptian market introducing West Mark. A mixed-use complex with a built-up area of 27,000 m2, spreading over 13,700 m2 of land, West Mark offers a new line of thought to office & commercial real estate in Egypt. Situated within the upscale community of Jedar, Iwan Developments’ newest project in 6th of October City, West Mark enjoys a prime location on a 10-meter elevation above the 26th of July Corridor. The project will see 750 million EGP in investments and is expected for delivery by 2020. Established at the start of 2018, Real Mark Developments is undertaking a new approach towards the development of comprehensive solutions that are customer-centric and create value.

SODIC OPENS NEWEST SALES CENTRE IN NEW CAIRO

Sixth of October Development & Investment Company “SODIC” has opened the doors of its first sales centre in New Cairo - directly located on road 90 - coming closer to SODIC’s growing client base in East Cairo. SODIC has a diversified residential and commercial portfolio of projects in New Cairo. Spanning 200 acres and adjacent to the American University in Cairo (AUC) lies “Eastown” the emerging residential community with the commercial frontage Eastown District “EDNC” launched earlier this year and fully sold. With residents already moving in, SODIC is currently launching “The Spectrum” the very last residential phase of Eastown. A cornerstone of SODIC’s developments in East Cairo is “Villette”, master planned by world renowned American SWA with deliveries of single family homes having already begun this year along with Villette Prive’, the first and only fully finished homes in Villette, which will be launched this month.

COMPANIES

SAFETY NOTICE:ADIDAS RECALLS SWIMWEAR FOR KIDS OF THE INFINITEX 3-STRIPE RANGE

adidas today announced a voluntary recall of kids’ swimwear products of the Infinitex 3-Stripe range. It is strongly recommended that children up to and including the age of 14 stop using recalled products immediately. Affected products can be returned to adidas or authorized dealers for a full refund. adidas has recently received customer reports where the three stripes on swimwear of the Infinitex range might come off unexpectedly when in contact with water. A subsequent third-party investigation has shown that using the affected swimwear products could pose a potential safety risk to children as the stripes might get caught on objects or other children outside or inside the water and become entangled, potentially leading to injuries. No injuries have been reported to date.

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WADI DEGLA SQUASH PLAYER AND WORLD CHAMPION RANEEM EL WELILY WINS US OPEN 2018 CHAMPIONSHIP FOR THE FIRST TIME

Wadi Degla squash champion, World champion of 2017, and holder of No.2 worldwide title according to the PSA’s ranking, Raneem El Welily seized the US Open 2018 championship. El-Welily managed to snatch the championship’s title for the US Open 2018 by defeating the World No. 1 champion, Nour El Sherbini by a solid 3-0 win with a breakdown of 11-6, 11-9, and 11-8. El-Welily is the first Egyptian woman to hold the 1st ranking worldwide in an individual game in September 2015.


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COMPANIES

AVON ANNOUNCES ITS BREAST CANCER PROMISE 2018 TO EDUCATE 100 MILLION WOMEN ON THE RISKS AND SIGNS OF BREAST CANCER

This Breast Cancer Awareness Month, Avon, one of the biggest femaledriven companies in the world, has launched the Pink Light Project, a global commitment to raising awareness of breast cancer. Locally, Avon Egypt has partnered with the Breast Cancer Foundation of Egypt (BCFE) to operate a medical convoy to give awareness workshops throughout the month of October, providing free initial checkups for eligible women and free mammography for women above 40 years, who need it. To help raise awareness of breast cancer, Avon Egypt has created a three-part social media video series as part of Avon’s promise to help every women understand the complications of breast cancer, symptoms and early detection as well as what to do in case of being diagnosed with breast cancer by dispelling myths about the disease.

EMIRATES NBD - EGYPT LAUNCHES SMART TOUCH TO CARRY OUT BANKING AND FINANCIAL TRANSACTIONS USING FINGERPRINT THROUGH A MOBILE APPLICATION.

In an unprecedented move in the field of e-banking, Emirates NBD Egypt has launched a feature known as “Smart Touch” on its mobile banking application which enables customers to perform transactions and other services using their fingerprint. The application will provide access to the bank’s services using the “Smart Touch” fingerprint feature and will not require a password while at the same time ensuring a safe, hassle-free experience. The launch of the “Smart Touch” feature is considered the first of its kind in the field of e-banking. It enables users to transfer funds in dollars or Egyptian Pounds, locally or internationally, perform financial transactions, monitor their accounts through the feature “MePay” which is available on the application. Users will also be able to redeem their reward points on their debit or credit cards and pay bills using “Fawry” service.

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TOILET PAPER INNOVATION SETS FINE HYGIENIC HOLDING ON A ROLL

After 135 years, Fine Hygienic Holding is reinventing the toilet roll. This creative new design will change everything you have come to expect from toilet paper, and blow the old designs out of the water. The concept is simple and elegant, and is sure to not only save consumers money, but also to save them from potentially embarrassing situations: instead of every roll having an useless unfilled paperboard core, this empty space will now come equipped with an additional and convenient travel-sized roll, which can be removed and carried around in pockets and handbags so consumers can never be caught empty handed when out and about. The larger roll will still function as expected, and offers the same high quality and total comfort of Fine’s conventional toilet paper, but with an additional and portable bonus.

REASONS TO VISIT DUBAI FOR EGYPTIAN TRAVELLERS

It is that time of the year where Egyptian travellers are planning for their vacation. Dubai as a destination is usually an ideal choice as it is five hours away from Cairo and is ideal as the city caters to a variety of travellers from families, group of friends and individual travellers. If a trip is being planned between October, 2018 and March, 2019, Emirates has announced a special offer for Egyptian travellers seeking to visit Dubai. Return flight ticket from Cairo to Dubai for Economy Class is EGP 4,389 and Business Class EGP 15,389, booking must be made between October 24th and November 7th, 2018*. Travels must take place between October 24th 2018 and March 31st 2019*. Top 5 activities to seek during a visit to Dubai are: 1. The Adventurous Individual or Family, 2. Unprecedented Heights Flora and Fauna Enthusiasts, 3. World class shows, and 4. Shopping like never before.


COMPANIES

REEBOK ANNOUNCES CARDI B AS NEW GLOBAL AMBASSADOR

WITH THE PRESENCE OF MORE THAN 400 TOP DERMATOLOGISTS IN EGYPT L’ORÉAL EGYPT HOLDS ITS ANNUAL HAIR SUMMIT FOR THE 3RD CONSECUTIVE YEAR L’Oréal Egypt held its annual “VICHY Hair Summit” which intends to share the Knowledge, latest advancements & innovations on the hair & scalp health medical care sector. During the third edition of the Hair Summit, top international dermatologists shared experiences on the world’s latest scientific updates, in addition discussing modern trends for the advancement of knowledge in this field. L’Oréal history is marked by milestone discoveries that have taken the science of beauty forward.

IHG LEVANT ON JOINT SALES TRIP TO CAIRO

InterContinental Hotels Group (IHG) in the Levant region has teamed up for the first initiative of its kind aimed at conquering different markets and regions. After the great success of IHG Jordan’s sales trip to Lebanon, IHG Jordan and IHG Lebanon organized a joined sales trip to Cairo, Egypt. The sales teams of InterContinental Jordan, InterContinental Aqaba, Crowne Plaza Amman, Crowne Plaza Jordan Dead Sea Resort & Spa, Holiday Inn Amman, Holiday Inn Resort Dead Sea, Petra Guest House, along with InterContinental Phoenicia Beirut, Le Vendome InterContinental, InterContinental Mzaar, Crowne Plaza Beirut, and Staybridge Suites Beirut, traveled on a three-day sales trip to Cairo, from October 6th till October 11th, to meet with potential and prospect clients in different sectors and various fields. The main objective from this sales trip is to promote IHG properties in Jordan and Lebanon, and to showcase the two Levant countries as ideal destinations for business, events, and leisure.

Reebok announced its partnership with Cardi B, an artist who never fails to defy convention both personally and with her music. With a heritage all about nonconformity and self-expression, Reebok has a longstanding legacy of teaming up with gamechangers and risk-takers. It was Reebok who had the audacity to be the first sneaker brand to create a workout shoe exclusively for women, and it was Reebok that put bold-faced expletives and fresh-faced hip hop stars in its big ad campaigns in the early ‘00s. Now, the brand that’s always put realness above perfection and humans above superstars, has chosen Cardi B as the ideal collaborator.

WIDEN YOUR WORLD WITH THE GALAXY A7 CAPTURE THE WORLD AS YOU SEE IT WITH THE NEW GALAXY A7

Samsung Electronics co., Ltd. announced the Galaxy A7, the latest addition to the Galaxy A series family. With a powerful rear triple camera, sleek design and must have everyday features, the innovative Galaxy A7 is the ultimate device for life.Users can snap bright, clear selfies any time of day and never worry about searching for the ideal lighting again, with the Galaxy A7’s 24MP front camera and adjustable LED flash. Take bokeh effect selfies with Selfie Focus, and mimic professional studio lighting with Pro Lighting Mode. Add a personal touch and express yourself with AR emoji, and flattering filters. Designed to make life more convenient, the Galaxy A7 comes with Bixby and Samsung Health.

ARISTON STRENGTHENS EGYPT COMMITMENT WITH LEADERSHIP VISIT

The Italian home appliances brand owned by Whirlpool Corporation in partnership with B.TECH, the leading home appliances and consumer electronics retailer in Egypt, today hosted the Middle East and Africa regional leadership team of Whirlpool Corporation at the Intercontinental Semiramis Hotel in Cairo. The event, which was attended by representatives from Whirlpool Corporation and B.TECH follows a stellar performance of the Ariston brand in Egypt, where it grew by 20 per cent in 2018 compared to 2017. According to GfK, the global market research institute, Ariston leads the Egypt market in the built-in appliances segment with nearly 25 per cent market share in the major product categories, including built-in ovens, built-in hobs and hoods. Additionally, Ariston has nearly 30 per cent in the dishwasher category. The company is targeting a 20 per cent sales growth in 2019 for its Ariston brand through its distributor B.TECH in Egypt, which has emerged as a key market for advanced home appliances in the Middle East.

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ZOOM IN OFFICE OF COMMERCIAL AFFAIRS, ROYAL THAI EMBASSY GRANT RUEN THAI RESTAURANT THAI SELECT PREMIUM SEAL AWARD Ruen Thai at Dusit Thani LakeView Cairo held a press conference on the occasion of receiving the reputable Thai Select Premium Seal Award. The event was attended by the Thai Ambassador his Excellency Khun Chainarong Keratiyutwong and officials from the Thai Office of Commercial Affairs to present the award. The press conference was followed by an authentic Thai lunch presented by the Ruen Thai Master Chef Thongbai.

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5, Abou El Feda Street, Om Kolthoom Hotel, Zamalek: 0101 222 8815 / 02 2737 2552 WESTOWN HUB, SODIC: 0102 004 0984 Alexandria L’PASSAGE MALL ALEXANDRIA-DOWNTOWN: 0100 002 7232 November 2018 | 63


ZOOM IN EXCLUSIVE CAKE ARTISTRY MASTERCLASS FOR AFICIONADOS AT JW MARRIOTT HOTEL CAIRO Gelly Kalouta, Resident Cake Artist from JW Marriott Marquis Hotel Dubai hosts a unique workshop combining craft and culinary skill, showcasing the true essence of The JW Treatment

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ZOOM IN A NEW START FOR PROTON IN EGYPT WITH A 4S SERVICE CENTER INTRODUCING 2019 MODELS: PREVE, SAGA, AND EXORA Proton International officially celebrates the opening of the first 4S center in Egypt in the new Malaysian style of sales and maintenance outlets launched by the parent company in Malaysia. The center is the first in Egypt to carry this new design outside of Malaysia.

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ZOOM IN

GIANNINI’S NOW OPEN AT SHERATON CAIRO Sheraton Cairo reopened after extensive renovation with modern, contemporary interiors, refreshed public spaces and new dining venues with Giannini’s being Cairo’s first New York Italian Restaurant in the heart of Cairo. Offering the highest culinary standards by the Italian Chef Antonio Carrano.

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ZOOM IN

LG MEETS FAST PACED LIFE WITH INNOVATIVE TWIN WASH WASHING MACHINE Committed to save space and time, the TWIN Wash is a dream for every household. LG’s newest TWIN Wash machine has been tailored to meet the current needs of these busy times by introducing ground-breaking technology, set to revolutionize the notion of laundry and ease the process on the consumer.

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ZOOM IN

CAIRO MARRIOTT HOTEL AND MARRIOTT MENA HOUSE SCOOTERS TOURING EGYPT WITH CROSS EGYPT CHALLENGE Cross Egypt Challenge riders were exploring the hidden gems of Egypt on their scooters. A number of participants started their journey with a stay at the Cairo Marriott for a couple of nights and then moved to Alexandria where the challenge took off. Their first stop was at Ismaileia and then continued their tour by passing through El Gouna, Luxor, Aswan, Minya, ending a one-of-akind experience at the Marriott Mena House, Cairo with the Pyramids as the backdrop. At the Marriott Mena House riders had a chance for mingling and were welcomed by hotel associates with drinks and treats for an extraordinary stay.

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ZOOM IN

LE MÉRIDIEN HOTELS ACROSS EGYPT CELEBRATE WORLD COFFEE DAY WITH EUROPEAN INSPIRED COFFEE HOUSE POP UPS

On International Coffee Day, guests and local tastemakers were invited to join a colored latte art training and indulge in coffee tasting. Guests also took part in éclair and latte-making workshops and learnt more about Egyptian coffee recipes and trends. The 4 cafés served 24 different types of coffees from around the world, together with caffeine infused menus ranging from beverages, snacks, deserts and ice creams and stimulated guest’s curiosity and sense of discovery through the various coffee inspired activities

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ZOOM IN SHERATON MONTAZAH WELCOMES CELEBRITIE On the occasion of returning back of Alexandria Film Festival for Mediterranean Countries to Sheraton Montazah Hotel, the Chamber of Film industry honored the famous Egyptian Actor Farouk El Fishawy in his symposium held yesterday at at the Hotel during the 34 th Round of the festival in the presence of a huge number of actors, artists, film producers and directors. Symposium guests praised the excellent services provided, the warm hospitality of Sheraton Montazah employees and they are very impressed about the staff smiling faces too. Photos show El Fishawy during his speech at Al Phanar Ballroom.

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ZOOM IN

SOSPA IN THE CITY AT SOFITEL EL GEZIRAH Sofitel El Gezirah held a very special celebration, with the revamp of the Fitness center “SoFit”, in addition Sofitel welcomed and introduced the new SPA Director Laura Celoria coming with a very extensive experience in SPA operations. The night started with healthy organic snacks and cocktails at the swimming pool by the Nile, attended by SPA members, diplomats, Key Accounts “Corporate & Travel”, media figures in addition to a number of long staying guests.

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ZOOM IN

STAYBRIDGE SUITES CAIRO CITYSTARS TREATS GUESTS TO A GREAT EVENING

Staybridge Suites Cairo Citystars hosted a special party by the hotel patio to thank top corporate clients, it was also a great chance to introduce Staybridge Suites concept of hosting long stayers to corporate accounts key contacts. Guests enjoyed themed dishes from around the world with house music; in addition, invitees enjoyed a special tombola, which went further into the night, keeping the clients in alert.

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ZOOM IN

MINISTER OF INVESTMENT AND INTERNATIONAL COOPERATION, TATWEER MISR AND GLOBAL ENTREPRENEURSHIP NETWORK BREAK GROUND FOR THE FIRST GEN ENTREPRENEURSHIP AND INNOVATION HUB IN MENA REGION AT BLOOMFIELDS’ UNIVERSITY CAMPUS

LUFTHANSA GROUP CELEBRATES 60 YEARS OF SERVICE IN EGYPT

Lufthansa Group network offers 41 weekly connections from Cairo, Hurghada and Marsa Alam to over 200 destinations in over 100 countries around the world. Special promotions and discount rates being offered for Lufthansa tickets on occasion of the celebration.

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ZOOM IN

THE GOLDEN SUSHI NIGHT AT LE MÉRIDIEN PYRAMIDS HOTEL & SPA! Le Méridien hotel & Spa held a private event to all sushi lovers at Lobby Bar introducing the new fresh sushi and sashimi menu with “All You Can Eat Sushi” concept every Wednesday from 6pm to 11pm. The administration and the general manager celebrated with the new Chef Laurence Lising over live music. Media figures, celebrities and hotel VIPs attended the event’s exciting atmosphere and watched the chef’s surprise magic show while having new delicious Asian desserts.

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Profile for The Fitness and Lifestyle Magazine

November 2018  

November 2018  

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