HIPPOC
MPUS
Design Challenge:
To tranform a historic 12,000SF warehouse building, into an adventure store to not only provide adventure supplies but to discover what the ultimate adventure means to you. The retail market has dramatically changed in recent years through online shopping and instant gratification. This is a place to discover what your ultimate adventure will be and the world surrounding it. And ultimately embarking on the adventure of a lifetime.
Concept solution: Hippocampus, named after the area in the brain responsible for long term
memory.A memory is emotional, it’s personal, it’s a series of high speed operations involving neurons. Like an adventure where we are in it for the long term memories, the concept revolutionizes retail in an innovative way using Radio-frequency identification (rFID)technology, used to retrieve items as quickly as possible to help customers get their adventure supplies and embark on a memorable journey as fast and conveniently possible, and still make it personal; something that we yearn for in today’s modern technological era.
5 themes were chosen to design each retail space in relation to the type of sport merchandise being displayed in that area: OCEAN
RAINFOREST
ARCTIC
SITE
PROGRAM:
Interactive adventure Gallery 2 Virtual Reality Spaces Discovery Outdoor venue Kids corner Offices Roof top bar open air theatre Fitting rooms and purchase VR kiosks that utilize rFID system simultaneously
LEVEL1
LEVEL2
ELEVATOR
LEVEL3
A
*
MECHANICAL ROOM
ESCALATORS
RAINFOREST
OCEAN
GALLERY
RESTROOMS
SKY
DESERT
OFFICE
DESERT ATRIUM
ARCTIC VR
JANITOR CLOSET
STAIRS
KIDS CORNER
BRIDGE
LOUNGE
Bridge
DISCOVERY
ATRIUM
VR /KIOSKS MANLESS MARKET
RFID SYSTEM
RFID SYSTEM
Storage
SKY OFFICE
ELEVATOR
FITTING ROOMS
FITTING ROOMS
B
Legend :
*
Entrance hidden floor opening overhead structural opening
section view
SECTION A Elevator
Bar
Bridge
VR
Offices
Offices
Auditorium Elevator
storage
Offices
Conference room
Sky Desert Arctic
Market
SECTION B open air theatre Movie Screen
Fitting Rooms
ocean
Fitting Rooms
Bridge Rainforest
Kiosk/RFID
Arctic
Gallery
Arctic
Displays inspired by large scale icebergs . A floor to-ceiling water feature, runs water under a glass floor and shoe display to evoke the feel of a floating iceberg. Large glass shards form arms around the suspended bridge above, leading viewers eyes to the roof top VR space, enticing customers to go up there
Interactive wall of synchronized images of pictures taken by customers,created by a montage made up of their faces. Click on a face of previous customer to view a video and album of his/her trip.
Rainforest
Light Study
Raindrop inspired clear and amber glass chandelier fills the ceiling, undulating alluding rain. Twig-like hanging racks capture the organic essence for the forest.
shadows casted allude of sunlight coming though the rainforest trees
VR- SENSORY EXPERIENCE
ROOF TOP VR
A memory can be smelled, heard or envisioned so vividly. Scent pods, release scents that match visuals seen to antipicate users to embark on the real journey.
synchronized Sceens on walls and ceiling. simulate adventure destinations in the world, allowing users to experience them almost physically.
rFID SYSTEM
SKY
Start by taking a selfie , select your adventure then envision yourself physically perfoming it through the VR googles to help you decide. Otherwise select to call on an onsite travel advisor to plan it for you. Input your saved tag number from desired merchandise to retrieve items in 30 seconds or less. Receive Video through email to take the memory with you.
SMART FITTING ROOMS
streamlined walls and furniture influenced by aerodynamics, evoking the infinite nature of the sky horizons.
Equipped with a delivery and discard chute to retrieve clothing items to try on. Discard to leave room clean for next customer.
Chandelier inspired by skydivers, jumping from a plane.
INT 362: Fall 2018 Interior Design III
Student: Hammam Alabdulla Instructor: Gwendolyn Jarick