POWERED BY
Concept
Problem
User Outdated Payment Technology
As of 2017 more than 1 in 3 American workers are millennials, by 2020 nearly half of the US workforce will be comprised of millennials. Millennials tend to have specific wants and needs; these young professionals are health conscious and willing to spend more money on healthier foods. But they are busier than ever in these current economic times trying to juggle their school debt, career, health, weight, finances, and social life. They may not have time to grocery shop and prepare meals throughout the week. They also may not be able to take long breaks during the work week to eat out for lunch, so their diet suffers. They can grab quick meals from fast food restaurants near their offices, but this isn’t good for their health and they will grow tired of the same meals each week. They can also grab quick snacks from convenient stores or vending machines near their office, but the selection of fresh, healthy food is always lacking, so they run in to the same issues. What if we could satisfy the needs of this huge population of American workers by bringing freshly prepared, tasty meals directly to their offices with the same convenience as a vending machine? With the latest business acquisition of Whole Foods Market by Amazon, this opportunity is possible. With an entire fleet of Amazon prime delivery vehicles, multiple deliveries of freshly made meals can be delivered throughout the day. These meals would be prepared at the closest Whole Foods Market and then delivered to “Whole Foods Vending Machines” which would be located in offices throughout the city. All customer interaction would be handled by their Amazon Prime Account on the Amazon website or the mobile application; such as checking the daily menu, deliveries, or making transactions.
Experience Authenticity Price point & brand recognition Willing to spend for healthy food Mobile payment &convenience “Grab-and-go generation”
Unhealthy Options Generic User Experience Mechanical Malfunctions Stuck Items Out of Stock Items Expired Items
Most Popular Locations In The Us
What Do You Consider A Barrier To Using Vending Machines?
7% Hotels
Schools
USA Japan Europe
Wants & Needs
Limited Food & Drink Choices
500 Person Survey
Number Of Vending Machines In The World
3.8M
Male / female Young professional Next generation of workers Gen y / Gen z Health conscious Strive for wellbeing Tech savvy
Payment Malfunctions
Vending Machine Statistics
7M 5.5M
Who Are They
7%
7% 7%
Universities
7%
Retail
8%
22%
22% 22%
7%
8%
8%
22%
Offices
Manufacturing
8%
Hospitals
19%
Other
Did the vending machines you visited accept cashless payment?
57%
I don’t carry cash
53%
Prices are too expensive
41%
Machines do not have cashless payment
37%
No healthy options
32%
Inconvenient location of machines
23%
Machines not working
15%
Fees for cashless payment
(Millions)
1
out of
2
32%
32%
Yes
68%
No
68%
Americans will go an entire week without spending cash
How acceptable are the healthy options? Not at all 22% Slightly 26% Moderately 30% Very 15% Completely 7% How important are healthy options to you? Extremely 20% Very 28% Moderately 38% 9% Slightly 6% Not at all
Environment Inspiration
How it Works 1
Approach Machine and Tap Screen to Begin
2 1
2
3
4
5
6
7
8
9
*
0
#
Enter Code from Machine to Mobile App
3
4
5
6
7
Scan QR Code from Phone to Unlock Doors
Slide Doors Open to Begin Transaction
Grab Any Item, Payment Charged Automatically
Slide Door Closed to Complete Transaction
Order Confirmation Will Appear in Mobile App
Features Textured Black Powder Coat Exterior
Brushed Stainless Steel Details
Video Camera & RFID Scanner
20” Deep X 36” Wide Shelf Space
12” X 6” Touch Screen Interface
Gravity Fed Beverage Holders
Vinyl Decals
Recycled Cardboard Packaging
Anti-slip Textured Rubber Shelves
Packages Marked With RFID Labels
Vacuum Insulated Glass
Fan Ventilation
Simple Frame Assembly/disassembly
Sheet Metal Body
Lightweight Aluminum Interior Frame
Durable Square Tube Steel Exterior Frame
Raised Feet
Web and Mobile Application
RFID Tags
Electromagnetic Locks
Dimensions
Deliveries
36”
98” 8”
36”
7’ 6’ 5’
7’
4’ 3’
Amazon Prime will act as the interface for the customers: transactions will be managed by the payment source set up on the customers’ prime account, customers will be able to view daily menus of the machines nearby, customers will use the mobile to unlock the machines and gain access to the meals, and customers will receive order confirmations and have the ability to review their transaction history.
At a cost of $0.07 per RFID Tag, every package would contain a label with an RFID tag; this would allow the vending machine to operate without any human supervision. Every package will be accounted for and the transaction will be processed automatically once the customer pulls the package out from the machine and closes the door to complete the transaction.
Glass doors are encased in a steel frame and secured by an electromagnetic lock. As the customer scans their unique QR code, the power to the electromagnet shuts off and the door is able to hinge open. Once the user is finished, they must close the door to complete their transaction. As the door is closed, the electromagnet is powered back on and the door is locked.
Multiple deliveries throughout the day is possible thanks to the large fleet of Amazon Fresh delivery trucks. That means the Whole Foods Locker will only keep the freshest ingredients in-stock and is able to supply meals for breakfast, lunch, and dinner. Users are also able to make suggestions for meals to be supplied for future deliveries through the application.
15”
15”
2’ 1’
Details
IND 521: Fall 2017 Advanced Industrial Design Studio I
18”
Student: Michael Fellman Instructor: Pepe Velasquez
24”
84”