Medical
October, 2016
BRAZILIAN BUTT LIFT? SURE… BUT FIRST…LET ME TAKE A SELFIE! HOW TODAY’S SOCIAL MEDIA SENSATIONS ARE NOT JUST TWEENS. | By: SOUTHWEST PLASTIC SURGERY |
Frank Agullo, MD FACS Humberto Palladino, MD FACS Southwest Plastic Surgery 10175 Gateway Blvd West, Suite 210 (915) 590-7900 swplasticsurgery.com
comes to answering questions about costs,
Salzhauer never reveals uncensored images or
procedures, and recovery.
patient information unless brave volunteers come forward to share their story with the
After being in practice for nearly two decades,
surgeon’s millions of followers.
“Dr. Miami” started to show his skills off on social media. He quickly became an internet
Some consider the “Dr. Miami” posts to be
sensation, with millions of views online. He
too graphic to stomach. “There really isn’t
posts everything from live surgery Snapchats
anything that he holds back,” says Dr. Agullo.
When we think about social media and its most
to operating room antics on Twitter … and
“What you see is what you get … which is a
sought after “rock stars” we usually conjure
viewers love it. In fact, he now performs
great plastic surgeon who just happens to be
up images of teenage pranksters, cute babies
about 20 surgeries per week and he’s
an entertaining internet sensation to boot,”
or make up tutorials … but this is 2016 and
practically booked out two years in advance.
added Dr. Palladino.
one of the hottest social media trendsetters is
Some of his patients have included celebrities
Dr. Miami of Bal Harbour Plastic Surgery.
like Teen Mom 2 star, Kailyn Lowry.
Salzhauer, known by his millions of social
During a recent 3-day visit by Drs. Agullo and
both locally as well as nationally, helping to
media followers as “Dr. Miami,” is one
Palladino of El Paso’s own Southwest Plastic
put El Paso one step closer on the medical
of the industries most recognized plastic
Surgery, they shadowed “Dr. Miami” as he
map that we are all striving to achieve.
surgeons online. It all started when he took
showed them his techniques, staff operations,
to social media platforms like Snapchat
and equipment that he uses to make his
Both doctors are committed to continually
and Twitter to show the behind-the-scenes
practice so successful. Salzhauer also shared
deliver and research the highest quality of
world of cosmetic surgery. Some of his
how he has staff devoted to live-tweeting and
patient care, as well as, the newest trending
most trending posts are those related to the
Snapchatting procedures as they are being
concepts.
famous procedure known as the “Brazilian
performed … all while maintaining the safest
(aka RealDrWorldWide) and Dr. Palladino
Butt Lift” and tummy tucks. At a time
surgical environment possible.
(aka MagicSurgeon) are staying on trend
The social media response to the doctors’ visit to Dr. Miami has been extraordinary,
when
auto-responders
and
In
today’s
world
Dr.
Agullo
and adapting to the newest technology,
gatekeepers
are the usual communication between
When it comes to patient privacy, all cases
communicating with their followers. Creating
patients and doctors, Salzhauer and his
included on social medial platforms are required
the ability to bridge the gap between social
staff respond directly to followers when it
to sign a release. Just like the El Paso specialists,
media and the medical world.
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