Cristina Zapata “I wasn’t always a business woman. For many years I was an
local news stations. With the success, Zapata has been able to hire local
employee for a TV station until I decided not to be.” Those are the
students to become interns and gain experience and hire a company
words of Cristina Zapata, the powerhouse and face of her own TV
to edit her segments. The success also means that she has been able
show and health magazine right here in El Paso. Zapata began her
to reach out to our diverse group of people here in the borderland and
journalism career from her desire to help people. And what better way
educate them about health issues. “[El Paso] is an underserved area,”
to reach out to people than being on their TV screens every weekend
says Zapata. It’s the main reason she decided to dive into the new role
to inform viewers of different health issues and news?
of being a businesswoman. The numbers of physicians are far less than the number of people here, meaning that most don’t receive the care
Zapata, who is expecting her third child, had to find a way that she could
they may need. Zapata’s husband is a local physician who often times
continue to work and still have time to raise her children. So she became
appears on the show. “He is my biggest supporter,” says Zapata.
her own boss. At the start of her TV show she was the producer, reporter, editor and photographer – truly a one-woman show. Three years later,
In order to reach out to different audiences, Zapata also decided to
her show is still a success, gaining ratings that are higher than other
start her own health magazine six months ago called “Nuestra Salud.”
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