Patricia Garcia De Franco DE FRANCO DESIGNS
“In order to be irreplaceable one must always be different.” —COCO CHANEL
Patricia Garcia De Franco has always loved
Today Patricia of De Franco Designs, in Placita
traditional. They are also known for making
the arts, jewelry and design—but never in
Santa Fe, specializes in creating one-of-a-kind
customized coin bracelets with coins from
her wildest dreams did she imagine that
jewelry pieces, incorporating the unique spirit
various countries or their customer’s travels.
her passion would turn into a flourishing
and passions of each of their clients. “Our
“We have also thoroughly enjoyed designing
business. “My friends would always ask
customers bring us jewelry pieces they want
wedding rings for couples,” Patricia said.
me to restring or redesign their jewelry for
to recycle, or pieces that have sentimental
them—this eventually led to me participating
value—but no longer represent their taste in
Altogether De Franco Designs offers El
in various craft shows where I was able to
jewelry. Our vision is not to sell our inventory,
Pasoans a memorable jewelry shopping
create a client base. Before I knew it, I was
but to help people use what they already have
experience like no other. The opportunity
renting a place downtown in the museum
and to redesign them into new statement
to transform the old into new, and create
district and I have been in business ever
pieces,” explained Patricia. Their designs range
jewelry with a “story” is exactly what Patricia
since,” Patricia recalled.
from modern to minimalist, to more classic and
and De Franco Designs do best.
De Franco Designs | Placita Santa Fe | 5024 Doniphan Dr., #6 | El Paso, Texas 79932 | (915) 351-1832 By: MEAGAN KINLEY photographed by: TOMMIE MORELOS
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