Viva Auto Group Viva Auto Group and Fiesta Auto Group are owned and operated by the James Dick Family of El Paso. In 1985, Jimmy Dick and his father made their first auto dealership purchase, John Pennington’s Courtesy Chevrolet at 5915 Montana. Over the past 30 years, the auto group has flourished and grown to 13 dealerships in El Paso, including Viva Power Sports with the largest selection of motorcycles in the Southwest, and three dealerships in Albuquerque and Santa Fe, New Mexico. This large footprint includes Chevrolet, Nissan, Ford, Kia, Mitsubishi, Dodge, Jeep, Chrysler, Ram, and Hyundai, Viva Auto Group has multiple locations from the Eastside of El Paso to the Westside. The dealerships offer a wide variety of new and used automobile brands, more than any auto group in the area. In New Mexico, Fiesta Auto Group brings energy, perseverance and passion to automobile buyers in northern New Mexico. Todays dealerships require a specific set of strategies to remain competitive in a customer-experience driven economy. Customers are better informed, therefore Viva Auto Group has converted to a one price no haggle system. Salespeople are not on commission-based plans thereby providing one fair bottom line price to consumers. Viva Auto Group The future, according to Jimmy, is continued growth, expansion and innovation for the trusted Viva Auto Group and Fiesta Auto Group brands. By: VERONICA NEVAREZ Photographed by: TOMMIE MORELOS
5800 Montana El Paso, Texas 79925 www.vivaautogroup.com SPECIAL ADVERTISING | 73