THECITY Magazine El Paso • September 2013

Page 43

September, 2013

Missy & Ninette (NoNo) Altus I

Nono’s Fashions

Our merchandise is always on top of trend.

NoNo’s Fashions 5857 N. Mesa St. El Paso, Texas 79912 (915) 584-2081

In 1961 Ninette (NoNo) Altus, a native El Pasoan and a graduate of the University of Southern California, wanted to create a place where she could use her artistic talent to enrich the city of El Paso; and from this idea Nono’s Fashions was born. Starting as a children’s boutique, the store has grown and expanded it’s depth to carry styles for all ages and has even moved from it’s original site at Coronado Shopping Center to the Century Plaza Shopping Center. Nono’s has also made another addition, Ninette’s daughter Missy Altus. In 1996 Missy bought into the business and became her mother’s partner.

company of exclusive lines such as Elizabeth and James, Haute Hippie, M-Missoni, James Jeans, Mother Jeans, Robert Rodriguez, Badgely Mishka, and LM-Monique Lhuillier.

“My mother has always been a huge inspiration to me. She’s always had an incredible sense of style and loveliness. The love of fashion is something you are born with—my mother and I both have it,” said Missy. Today Nono’s offers unique, high-end clothing made from beautiful fabrics that are sure to give your wardrobe unexpected style. Their eveningwear is spectacular and the sportswear is updated and modern. Any age will be able to find something amazing for that special occasion. The store is also in the

By: Meagan Kinley photographed by: robert corral

“We want our customers to feel confident, uplifted and updated. We are old school. Our store is generational; our customers who started shopping here in the 60’s have grown with us and are now bringing their children and grandchildren who sometimes walk in and say, ‘this cannot be an older store. Their looks are fresh, new … very chic’.”

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