10 Tips to Succeed on Social Media 2. Add Value with your content
1. Optimise your profiles On all social media platforms, your profile page is like your shop window. Your audience will look at it and decide if they want to join your community. Make sure you make your bio’s all about your audience, they should feel you are talking directly to them and that you solve their problems with your products and services. What you do and who you do it for should be clear, it sounds obvious but I do many audits and find this not to be the case!
2. Engage Social media is all about being social and building relationships. Have conversations with your followers, on accounts that share your audience and in your direct messages. The more chatty your social media accounts are the higher your posts will be ranked by the algorithms and you’ll form stronger connections with your audience.
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Make sure your content inspires, educates or entertains your target audience. Be relatable and make them feel seen, heard and understood. Solve problems with tutorials, how-tos, tips and tricks or inspire with case studies, sharing results. Valuable, entertaining and consistent content, leads your audience to see you as the expert, so that come back for more. These people now have you top of mind and will be ready to buy from you when you promote your product or service.
3. Embrace Video Content According to a Cisco report, online videos will make up more than 82% of all consumer web traffic and people are more likely to buy a product or service if they’ve seen a video about it. If you’re not already creating video content for your social media channels, it’s time to start. Go behind the scenes from your business or an event, show how your product is made or used, share your top tips or a tutorial, bust some industry myths, answer an FAQ or go Live! Remember to hook people in in the first few seconds of your video, keep it short and give them a reason to watch until the end.
