5 Magical Marketing Tips from Joolz Joseph With Halloween just around the corner I thought it would be a great month to give you 5 magical marketing tips. 2 . Remember that most of us buy emotionally But justify logically so when it comes to the way you promote your products think about the emotions that you want your customers to feel. How do you want them to react to your marketing, as well as your products and services? Do you want them to be excited or maybe fearful? do you want them to have aspirations or maybe feel informed and trusting. Whatever emotion you’re looking to invoke have this in mind as you create your marketing communications and use words to help you invoke the right emotion. 1. Put yourself in your customers shoes! The only way you can really market effectively is if you know what your customers are thinking feeling and want. So it’s vitally important that you put yourself in their shoes at all times. This means when you send an email, when you design a product, when you look at the user experience on your website - everything needs to be done with your customer in mind. This is something I wrote about in more depth in a recent blog post ‘ putting yourself in their shoes’
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