5 Magical Marketing Tips

from Joolz Joseph

With Halloween just around the corner I thought it would be a great month to give you 5 magical marketing tips.

1. Put yourself in your customers shoes!

The only way you can really market effectively is if you know what your customers are thinking feeling and want. So it’s vitally important that you put yourself in their shoes at all times. This means when you send an email, when you design a product, when you look at the user experience on your website - everything needs to be done with your customer in mind. This is something I wrote about in more depth in a recent blog post

‘ putting yourself in their shoes’ 2 . Remember that most of us buy emotionally

But justify logically so when it comes to the way you promote your products think about the emotions that you want your customers to feel. How do you want them to react to your marketing, as well as your products and services? Do you want them to be excited or maybe fearful? do you want them to have aspirations or maybe feel informed and trusting. Whatever emotion you’re looking to invoke have this in mind as you create your marketing communications and use words to help you invoke the right emotion.

3. What should you measure?

One of the best ways to understand what marketing works for you is to measure as much as you can. But you also need to be aware of a few caveats - we need anywhere up to 30 touchpoints before we buy and so it may be the combination and the consistency of marketing activity that is more important than any single individual channel (so think where you attribute the sale). This can be a little harder to measure but this doesn’t mean you shouldn’t be trying. Do look at your Google Analytics and other channel specifi c metrics, and test – so consider a campaign that you put out in multiple different channels to see if that has a greater impact than going down one particular channel. Also ask recipients or customers how they found you.

4. Create a customer persona

To understand more about the emotions and desires of your target audience. You may have multiple customer personas but by creating one initially, you can start to really hone your messaging and the language used to suit that least one and then expand on that. There is a really simple 5 step process to completing your customer persona on my website.

5. Be authentic

- the whole idea of marketing is to get potential customers to know, like and trust you. Being authentic is one of the best ways to do this because what you will say from the heart will resonate with the right people – your target customers. Authenticity means showing your values, sharing your mistakes and expressing your personality.

Joolz Joseph is a Marketing Motivator and eMail Marketing Consultant. If you are a small business looking for strategic marketing support but want to manage the day to day in house, ask about her Inspiration Injection programme. Three half day sessions to help you:

1. Understand key parts of your business to inform your marketing

2. Brainstorm marketing strategies, tactics and ideas

3. Plan and prioritise your way forward.

Email hello@joolzjoseph.com or visit her website

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