The Secrets to Successful Networking Author of the bestselling book ‘The Successful Mumpreneur’ and owner of Mums UnLtd shares her top networking tips. She has been networking since 2005 and has built Viva Business Support, a marketing and events agency, directly from her networking activity.
Engage with the people you have met and get to know them. Don’t keep going to lots of event’s meetings lots of people. The way forward is to deepen the relationships with the people you have already met and work on supporting each other. Use social media to promote the businesses you meet – hopefully, they will return the favour!
People want to do business with people they know, like, and trust. So whether the events you attend are in person, online or a mix all these tips will work.
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When attending events – here are some essential tips •
Always prepare a fresh well thought out 1 min every time, focussing clearly on what connections you want and what services you are promoting. Ensure you have an offer or call to action.
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Follow up with attendees after every meeting.
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Have good clear literature and website.
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Create some talks and offer to speak at events to share your expertise– this is a great profile raiser
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Never disregard anyone – you don’t know who you don’t know, and you don’t know who they know!!
The overriding message with networking is HELP OTHERS It’s not about numbers, collecting masses of connections. It’s about the quality of the relationships you build.
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When you have 121’s and think about how you can help that person
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Are there 2 people you know who would make a good contact? Who do you know who could use their service? Can you share any advice and support? Follow them on social media, share a post. What information can you share with someone that could help them-links to an article or website, details of a trade association, courses, workshops, journalist contacts- the list is endless!
Learn to listen to what people are saying and learn about them and their business. Good listeners make good networkers. Make notes and remember vital facts about people.
If someone does anything to help you then remember to thank them. You could send an email, a card, flowers, and you can also publicly thank them on social media. Build your reputation by always doing what you say you will do, be punctual for meetings and be a regular face! If you do not enjoy an event, you attend – STOP! Because not every event is suitable for everyone. There is no point in attending something you hate-life is too short!
