OnBrand: 12 Years Old, 125+ Years Of Experience OnBrand, the St Albans-based marketing and business growth agency, has just celebrated 12 years at the coal face of helping businesses achieve their goals. Managing Director and founder Daniel Graham reflects on 12 years in business and the top 3 things businesses need to do to be ready for 2022. 2022 is a critical turning point for UK businesses. The world is opening up again, business and consumer optimism needs justifying, which is why we’re telling businesses to do (at least) these 3 things to get themselves ready: sort their website, start using customer reviews properly and to be the expert!
Own Your Digital Shopfront
Over 12 years, OnBrand has worked with countless businesses from varied industries. As a full-service marketing and business growth agency, we find ourselves entering companies at crucial tipping points. Those points could be anything from a small business trying to move beyond a vibrant presence on Instagram and into full e-commerce, or a large business looking for some expert eyes to help them improve their website’s customer journey. This means we occupy a privileged position of trust – but that trust doesn’t come overnight. It comes from ensuring we stay ahead of the curve and put our experience to good use. And that’s what this article is all about.
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If you’ve built your business on a thirdparty platform, your business is in a constant state of risk. For example, when the paid-content site OnlyFans said they were banning certain types of monetised content on their site (mainly the adult content), it wasn’t just adult content businesses that were concerned. Overnight, OnlyFans was changing its mind about the type of content it would allow people to host, seemingly on a whim. Eventually, OnlyFans was forced to row back the decision following massive user backlash. It was a PR nightmare for OnlyFans, but the debacle showed how dangerous it is to base your income entirely on a thirdparty site – your income can be wiped out overnight if the site changes its guidelines or terms of use.
