Today’s property buyers are armed with more informatio than ever. They tell their agents which properties they w to see and they’ve already rejected listings with too few poor quality photos. It is absolutely vital that your online listing has high-impact photos, videos, and tours to make lasting first impression that will motivate buyers to come see your property for themselves. This could include: FloorPlan
SocialMediaMarketing
We have invested over a billion dollars in technology to see exactly where buyers and sellers are coming from so we can be absolutely sure the right people are seeing your ads. Our investment in technology includes our robust partnership with Google and Facebook to utilize the top retargeting algorithm. Create a unique Social Media Campaign to attract buyers.
Photography PhotoEditing Staging&Repair
Signageand TextCapture
Approximately 8% of buyers found the property they purchased from signs, directionals, and mobile flyers Our property tools attract buyers by featuring text and contact capture technology, ensuring more leads and connections than others just can't offer.
REACHING BUYERS AT EVERY OPPORTUNITY
REAL-TIMEUPDATESUNTILITSSOLD.
Other agents might leave you wondering what they’re doing to find a buyer for your property. We believe in transparency and constant communication, giving you access to Brivity, our online marketing tool. In a competitive market, you can’t afford to miss a single detail on the sale of your property.
24/7ACCESS TOSEE:
PromoteyourListingon ALLMajorWebsites
Promote your listing to our Local KW Wiliams Network of 1300 Agents
Promote your listings to our database of over 5,000 people
Promote your listing to 80,000+ websites daily
AggressiveFollowUp
Aggressively follow up with prospective buyers and buyer’s agents Share Feedback for every showing.
Update Brivity with feedback from all showings Weekly check-in calls to “Stay on the pulse.”
Review pricing weekly and notify you of market changes
Air Out the Home: Ensure the home smells fresh by ventilating regularly.
Remove Persistent Odors: Address smells from pets, smoking, cooking, or mildew using air purifiers and odor-neutralizing products.
2. Deep Cleaning:
Carpets and Floors: Professionally steam clean carpets or consider replacing them if necessary. For hard floors, ensure they are polished or refinished.
Woodwork: Clean and polish all wood surfaces, including doors and cabinets, using quality maintenance products.
3. HVAC Maintenance:
Replace or Clean Filters: Ensure all air filters are fresh. Clean Vents and Grilles: Remove dust and debris from all HVAC components.
Smart Thermostats: If available, showcase programmable or smart thermostats to highlight energy efficiency.
4. Climate Control:
Optimal Settings: Keep A/C no warmer than 75°F and heating no cooler than 70°F to ensure a comfortable environment for showings.
5. Air Quality:
Air Purifiers: Consider using HEPA air purifiers to enhance indoor air quality
Avoid Strong Scents: Use subtle, neutral air fresheners instead of overpowering fragrances.
Window Treatments: Keep blinds and shades open during showings. Consider installing light, sheer curtains if privacy is needed
Clean Windows: Ensure all windows are spotless to allow maximum light penetration
2. Upgrade Fixtures:
Modern Lighting: Replace outdated fixtures with modern, energy-efficient LED lighting.
Bright Lighting: Keep everything the same color temperature or Install smart bulbs or switches for customizable lighting scenes.
3. Optimize Artificial Lighting:
High Wattage: Upgrade bulbs to the highest safe wattage to brighten each room.
Clean Fixtures and Fans: Remove dust and grime from all light fixtures and ceiling fans.
WindowandExteriorCare
1.Window Maintenance:
Clean Interior and Exterior: Ensure all glass surfaces are streak-free.
Repair Screens: Fix or replace damaged screens and clean them thoroughly before reinstallation.
2. Curb Appeal:
Landscaping: Maintain a well-kept lawn, trim hedges, and plant fresh flowers to enhance the exterior appearance.
Outdoor Living Spaces: Stage patios or decks with modern outdoor furniture to showcase potential for entertaining
Front Entrance: Paint or clean the front door, update hardware, and ensure the entryway is inviting.
3. Remove Cobwebs and Debris:
Indoor and Outdoor: Clear away any cobwebs, debris, and ensure pathways are clean and accessible.
FlooringandCarpets
1.Clean or Replace Carpets:
Professional Cleaning: Steam clean carpets to remove stains and odors. Replacement: If carpets are worn, consider replacing them with neutral, modern alternatives like hardwood, laminate, or eco-friendly options.
2. Hard Flooring Maintenance:
Polishing and Refinishing: Ensure all hard floors are shiny and free of scratches or scuffs.
BathroomUpgrades
1.Deep Clean:
Sanitize Surfaces: Thoroughly clean tubs, showers, toilets, and sinks. Polish Fixtures: Use appropriate products to make faucets and hardware gleam.
2. Declutter:
Organize Cabinets: Remove personal items and store toiletries neatly.
Streamline Surfaces: Keep countertops clear with minimal, stylish accessories.
3. Modern Touches:
Caulking and Grout: Re-caulk tubs and showers and ensure grout lines are clean and intact.
Upgrade Fixtures: Consider updating outdated faucets, showerheads, or adding modern mirrors with integrated lighting
4. Enhance Storage:
Smart Storage Solutions: Use baskets or organizers to keep items tidy and out of sight.
KitchenImprovements
1.Declutter and Clean:
Clear Surfaces: Remove all unnecessary items from countertops, appliance tops, and dining areas.
Organize Cabinets: Ensure cabinets are orderly and showcase ample storage space.
2. Appliance Maintenance:
Deep Clean: Clean ovens, ranges, refrigerators, and dishwashers thoroughly. Replace or clean drip pans and seals as needed.
Modern Appliances: Highlight any energyefficient or smart appliances that add value.
3. Neutral Decor:
Remove Personal Items: Take down magnets, photos, and personal decorations from refrigerators and other visible areas.
Stylish Accessories: Use subtle, modern accessories to enhance the kitchen’s appeal without overwhelming potential buyers
4. Functional Spaces:
Showcase Workspace: Ensure there’s plenty of visible counter space to emphasize the kitchen’s functionality.
STAGING-YourKeytoSellingSuccess
THE 3 D’S
Declutter:
Less is more when selling your home. We want buyers to focus on your home’s features, not personal items or clutter. Pack up what you don’t need, create open spaces, and let the home’s true potential shine. Think “showroomready!”
Deep Clean:
A spotless home tells buyers it’s well cared for. Scrub, shine, and sparkle from top to bottom this includes carpets, windows, and even that forgotten baseboard behind the couch Clean homes sell faster and for more money
De-personalize:
Help buyers imagine themselves living in the home by removing personal photos, collections, and unique decor. A neutral, welcoming canvas makes it easier for buyers to envision creating their own memories in the space.
REFRESH & REPAIR
Minor Maintenance:
Small fixes make a big difference! Patch holes, fix leaky faucets, and tighten loose handles. A well-maintained home reassures buyers that they won’t be walking into unexpected repairs.
Fresh Paint & Touch-Ups
A fresh coat of neutral paint is like hitting the reset button for your home. Touch up scuffs or consider repainting rooms with bold colors to create a clean, inviting atmosphere that appeals to a wider range of buyers.
Exterior Power Wash & Mulch:
First impressions count! Power wash the driveway, sidewalks, and exterior walls to make the home look like new. Add fresh mulch to landscaping beds for a polished, well-kept appearance that enhances curb appeal.
It's a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions.
SELLING YOUR HOME
TheDosandDon’tsofSellingYourHome
MAKESURETHATYOUDO
Create a Neutral, Inviting Space:
Declutter: Remove excess items to provide a blank canvas for buyers.
Neutral Paint: Use neutral colors on walls to appeal to a broad audience. Behr “Blank Canvas” is what I stager recommends Enhance Lighting: Ensure the home is well-lit by leaving lights on in key areas and opening curtains to let in natural light.
Maintain Readiness: Keep the home show-ready every day, so it’s always prepared for unexpected showings.
Curb Appeal:
Yard Maintenance: Keep the yard clean, regularly cut the grass, and ensure proper watering.
Landscape Trim: Trim hedges, remove excess weeds, and maintain flowerbeds to present a well-kept exterior.
Perform Necessary Repairs:
Exterior Repairs: Fix loose or damaged shingles, walkway tiles, siding, and caulking. Address any cracks, leaks, or water damage promptly.
Interior Repairs: Replace worn carpets with medium-quality, neutral options. Repair dripping faucets, showerheads, and any other plumbing issues.
Systems Check: Inspect and repair heating, cooling, and electrical systems to ensure they are in good working order
Safety and Security:
Valuables: Secure or remove valuables to ensure safety and reduce distractions for buyers.
MAKESURETHATYOUDONOT
Be Present During Showings:
Showings Protocol: It’s best not to be present during showings. Inform buyers upon their arrival that the listing agent has instructed the use of a lockbox, and then lock the door. This approach helps us track showings and enhances your home’s security.
Ignore Feedback:
Valuable Insights: Don’t disregard showing feedback. Our Listing Manager will review all feedback with you and provide actionable suggestions to improve your home’s appeal based on market responses.
Leave Valuables in Plain Sight:
Security Reminder: For your own security, avoid leaving valuables out where they can be easily seen or accessed by visitors.
AdditionalRecommendations
Staging Enhancements:
Furniture Arrangement: Arrange furniture to highlight the home’s best features and create a sense of spaciousness.
Decor Accents: Use tasteful decor accents to add warmth without overwhelming the space
Cleanliness:
Deep Cleaning: Ensure the home is thoroughly cleaned, including carpets, windows, and all surfaces, to present it in the best possible condition
Pet Management:
Pet-Free Showing Days: Keep pets out of the home during showings to avoid potential distractions or allergies for buyers
Flexible Showings:
Accommodate Schedules: Be as flexible as possible with showing times to maximize the number of potential buyers who can view your home.
HOW THE PRICE OF YOUR HOME IS DETERMINED
The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.
Buyers make their pricing decisions based on comparing your property to other properties SOLD in your area. Historically. Let’s begin with this direct statement:
I am not the one who decides how much your home is worth. The market does.
It tells us exactly where to price your property to sell and how to approach the marketing of your property. Here are the factors that will affect the value in today’s market:
PRICE
Pricing your home properly from the start is the deciding factor on how long it will take to sell it.
LOCATION
Location is the single most important factor in determining the value of your property.
CONDITION
The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are important. We will be able to help optimize your home’s physical appearance to maximize the buyer’s perception of value.
COMPETITION
Prospective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value, based on properties that are listed or have recently sold in the area.
TIMING
Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers. Your first offer is usually your best.
Pricing your property competitively will generate the most activity from agents and buyers
Pricing your property too high may make it necessary to drop the price below market value to compete with new well-priced listings.
The Value of your property is determined by what a buyer is willing to pay and what a seller is willing to accept in today's market.
Buyers make their pricing decision based on comparing your property to other properties that have SOLD in the area.
Historically your 1st offer is usually your best!
A property generates the most interest when it first hits the market. The number of showings is greatest during this time if it is priced at a realistic market value. Starting too high and dropping the price later misses the excitement and fails to generate strong activity. Many homes that start high will end up selling far below market value.
