Pre-listing Packet

THE BRYAN COWARD TEAM A GUIDE TO

SELLING YOUR HOME

The Bryan Coward Team at Keller Williams Realty 30522 US Hwy 19 N #107, Palm Harbor, FL 34684 727-325-6009 | www.bryancoward.com

ABOUT THE TEAM

Bryan Coward CEO/REALTOR®

EJ Gaba

Kimberly Fickett

Tracey Coward

Sarah Buñag

ASSISTANT TO BRYAN COWARD

TRANSACTION COORDINATOR REALTOR®

SHOWING SPECIALST REALTOR®

MARKETING COORDINATOR

AGENT VS TEAM

WORKING WITH A SINGLE AGENT VS WORKING WITH THE BRYAN COWARD TEAM: Implementing Marketing Plan

Calling For Feedback

Returning Calls

Showing Buyers

Negotiating Contracts

Listing Appointments

Escrow Management

Family Customer Service

Tracking Files

Technology

Buyer’s Agents Showing Property

Follow-Up on Showings

Listing Manager

Negotiations

Listing Assistant

Escrow Manager

Marketing Coordination

Professional Photography

Exclusive Vendors

OUR TEAM WORKS TO SELL YOUR HOME In today’s market one agent alone cannot do all there is to fully expose your home. Our team works on your behalf to market and sell your home for top dollar with the least amount of incovenience.

OUR CUSTOMERS SAY IT BEST Bryan is a great realtor. Performed a VA loan assumption transaction with him and it was a success. He is responsive and diligent. He takes his business seriously. Was helpful during all aspects of the process. I plan to work with him again in the future as I build my real estate portfolio.

Positive: Responsiveness, Quality, Professionalism

- Shuvam Pochi

I had the pleasure of working with Bryan Coward and I highly recommend him!

Bryan is professional, attentive, and knowledgeable. He listened to all my needs and preferences to truly match my criteria. Bryan's expertise in the market and his clear communication is amazing. He is always available to answer questions and offers great advice. If you're looking for a trustworthy, skilled, and personable realtor, Bryan is the one to call!

- Byron Freire

Bryan at Keller Williams Realty was awesome to work with! Great communicator, always positive, and never pushy. He’s super connected in the community and really knows what to look for. If you want someone who makes the process easy and knows the area well, I highly recommend him!

- Christina Reese The Bryan Coward Team was amazing! I was selling a family home and did not live locally but Bryan and his team made the process very seamless and helped with so many additional things! I could not be more grateful! Thank you, Bryan!

- Carie Grout

The Bryan Coward Team at Keller Williams Realty 30522 US Hwy 19 N #107, Palm Harbor, FL 34684, United States 727-325-6009 | www.bryancoward.com

THE BRYAN COWARD TEAM PROMISE

✨ What We Offer:

Top-Notch Service: We will deliver the best real estate experience you can imagine! That is OUR PROMISE. Personal Focus: Our team treats you like our only client, prioritizing your needs every step of the way.

Proactive Problem-Solving: We anticipate challenges and tackle them before they become surprises.

5-Star Experience: We’re dedicated to exceeding your expectations and making your journey unforgettable.

🤝 What we intend to earn:

Spread the Love: Sometime between now until closing day, you will feel compelled refer us to friends or family needing real estate help— whether it's buying, selling, refinancing, or just a question. A quick three-way text with permission ensures we can connect and assist them seamlessly.

Share Your Success: Leave us an online review after closing or anytime during your transaction. We’ll send you an easy-to-follow email with all the details. Your feedback not only helps us improve but also guides others in choosing their perfect realtor.

EASY EXIT GUARANTEE When you list your home through our EASY EXIT GUARANTEE, you can cancel your listing with us at any time. No hassles. It’s easy.

We at The Bryan Coward Team have strong opinions about our real estate service. We believe that if you are unhappy with the service you receive, you should have the power to fire us.

It takes a strong belief in the quality of one’s service to make this kind of stand, but we never settle for less than the highest professional standards. We are confident you will be happy with our service and results. That’s the simple truth. We always stand behind our service.

THE GUARANTEE:

THE EXCEPTIONS:

If you are unhappy with the service our team provides you, we ask that you first discuss it with us because we would like the opportunity to improve. Simply tell us the problem, give us seven days to attempt to fix it. If you are still unhappy, simply ask for an unconditional release from our services in writing, and within 1 business day you will receive a receipt of your request by canceling the buyer broker agreement.

If there is an accepted offer, buyer cannot be released. Broker protections under the buyerbroker agreement remain in effect until the contract falls through (buyer may be released) or the transaction closes.

⭐⭐⭐⭐⭐

Thank you for trusting The Bryan Coward Team! Let’s make your real estate dreams a 5-star reality together!

MARKETING PROGRAM WE MAKE LISTINGS SHINE Today’s property buyers are armed with more information than ever.

They tell their agents which properties they want to see—and they’ve already rejected listings with too few or poor quality photos. It is absolutely vital that your online listing has high-impact photos, videos, and tours to make a lasting first impression that will motivate buyers to come see your property for themselves. This could include:

Photography

Photo Editing

Staging & Repair

Floor Plan

1. Social Media Marketing We have invested over a billion dollars in technology to see exactly where buyers and sellers are coming from so we can be absolutely sure the right people are seeing your ads.

Our investment in technology includes our robust partnership with Google and Facebook to utilize the top retargeting algorithm.

Create a unique Social Media Campaign to attract buyers.

YARD SIGNS

KWKLY TEXT CAPTURE

2. Signage and Text Capture Approximately 8% of buyers found the property they purchased from signs, directionals, and mobile flyers. Our property tools attract buyers by featuring text and contact capture technology, ensuring more leads and connections than others just can't offer.

REACHING BUYERS AT EVERY OPPORTUNITY

POWERED BY

3. Real-time Updates Until It’s Sold

Other agents might leave you wondering what they’re doing to find a buyer for your property. We believe in transparency and constant communication, giving you access to Brivity, our online marketing tool. In a competitive market, you can’t afford to miss a single detail on the sale of your property.

4. Promote your Listing on ALL Major Websites

Promote your listing to our Local KW Wiliams Network of 1300 Agents.

Promote your listings to our database of over 5,000 people Promote your listing to 80,000+ websites daily

5. Create Unique LANDING PAGE on our Website The Bryan Coward Team at Keller Williams Realty 30522 US Hwy 19 N #107, Palm Harbor, FL 34684, United States 727-325-6009 | www.bryancoward.com

PRICING TO SELL PRICE RIGHT - ATTRACT BUYERS Pricing your property competitively will generate the most activity from agents and buyers.

Pricing your property too high may make it necessary to drop the price below market value to compete with new well-priced listings.

The Asking Price Is:

+15% over market value

Market Value -10% under market value

10%

30%

60%

ers Buy tial ten f Po %o

+10% over market value

The Property Appeals To:

70%

90%

-15% under market value

YOUR 1ST OFFER IS USUALLY YOUR BEST! THE RIGHT PRICE IS IMPORTANT A property generates the most interest when it first hits the market.

The number of showings is greatest during this time if it is priced at a realistic market value.

Starting too high and dropping the price later misses the excitement and fails to generate strong activity.

Many homes that start high will end up selling far below market value.

The Bryan Coward Team at Keller Williams Realty 30522 US Hwy 19 N #107, Palm Harbor, FL 34684, United States 727-325-6009 | www.bryancoward.com

WHY HIRE ME 80+ MILLION IN SALES AND 180+ FAMILIES SERVED AND COUNTING

40+

18 DAYS

NUMBER OF HOMES SOLD LAST YEAR

WE SELL FASTER THEN THE AVERAGE AGENT

120%

100%

WE SELL HOMES FOR MORE MONEY

CLIENT SATISFACTION CANCELLABLE CONTRACTS

The Bryan Coward Team at Keller Williams Realty 30522 US Hwy 19 N #107, Palm Harbor, FL 34684, United States 727-325-6009 | www.bryancoward.com